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Consumer Behaviour and Marketing Action

Consumer Behaviour and Marketing Action

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Published by: jellpen on Nov 11, 2010
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11/30/2011

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The traditional FLC describes family patterns as consumers marry, have

children, leave home, lose a spouse, and retire. These stages are described in

Table 3.1, along with consumer behaviors associated with each stage. But

consumers don’t necessarily have to pass through all these stages-thy can skip

multiple stages

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