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Consumer Behaviour and Marketing Action

Consumer Behaviour and Marketing Action

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Published by: jellpen on Nov 11, 2010
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11/30/2011

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Solitary survivors be either employed or not employed. If the surviving spouse

has worked outside the home in the past, he or she usually continues

employment or goes back to work to live on earned income (rather than saving)

and remain socially active. Expenditures for clothing and food usually decline

in this stage, with income spent on health care, sickness care, travel

entertainment, and services.. Those who are not employed are often on fixed

incomes and may move in with friends to share housing expenses and

companionship, and some may choose to remarry.

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