P. 1
Consumer Behaviour and Marketing Action

Consumer Behaviour and Marketing Action

|Views: 59|Likes:
Published by jellpen

More info:

Published by: jellpen on Nov 11, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

11/30/2011

pdf

text

original

1) What should be the role of the marketer in the above case regarding
advertisement, promotion, persuasion, and closing the sales?
2) Who others could influence the purchase decisions in a family, in
relevance with the above case?
3) Do you feel that group interaction helps the buyer too, in his
decision-making process? Elaborate.
------------------------------

AcroPDF - A Quality PDF Writer and PDF Converter to create PDF files. To remove the line, buy a license.

MBA-Marketing

Consumer Behaviour

62

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->