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Consumer Behaviour and Marketing Action

Consumer Behaviour and Marketing Action

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Published by: jellpen on Nov 11, 2010
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11/30/2011

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• Personal worth or the financial resources available to the individual –
E.g. luxury versus budget cars
• Institutional context – the groups and organisations that a person belongs
– E.g. teen clothing styles
• Cultural context – the influence of a customer’s culture and cultural
values – E.g. ethnic foods

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