First Year First Semester 1.1. Perspective Management—5o marks Course Content 1. Introduction to Management — Science.

Theory & Practice, environment of Management, Managers & Entrepreneurs . Managerial Roles & Skill , Manager’s Social & Ethical Responsibilities. 2. 3. 4. 5. Planning — Role. Need for planning, Types of planning, Levels of planning Corporate Planning & Long Range Planning Organizing — Nature, Types of organizations. Designing Organization structure, Delegation and Autonomy Leadership & Management - Role of Committees &, Group Decision Making in Management, Organizational Communication. Management of Change Control Process &- Techniques. Use of Information Technology for Controlling

Reference Text 1. 2. 3. 4. 5. 6. 7. Management.- A Competency building approach -- Hollc Reiger Jackson / Slocum Principles of Management— Davar Good to Great — Jim Collins Stoner. Freeman & Guibert: Management (Prentice Hall India) ‘V’.S .P Rao & V Hari Krisna : Management Text & Cases (Excel Books). Heinz Weinen : Management (Tata McGraw Hill) Certo : Modem Management. (Prentice Hall India)

1.2. Financial Accounting 100 marks Course Content 1. 2. 3. . 4. 5. 6. 7. 8. 9. 10. Introduction to Accounting : Concept and necessity of Accounting An Overview of Income Statement and Balance Sheet. Introduction and Meaning of GAAP; Concepts of Accounting: Impact of Accounting Concepts on Income Statement and Balance Sheet. Accounting Mechanics: Process leading to preparation of Trial Balance arid Financial Statements; Preparation of Financial Statements with Adjustment Entries Revenue Recognition and Measurement: Capital and Revenue Items: Treatment of I? & D Expenses. Preproduction Cost, Deferred Revenue Expenditure etc. Fixed Assets and Depreciation Accounting. Evaluation and Accounting or inventory Preparation and Complete Understanding of Corporate Financial Statements : ‘T ’Form and Vertical Form of Financial Statements Important Accounting Standard Corporate Financial Reporting — Analysis of Interpretation thereof with reference Ratio Analysis. Fund Flow, Cash Flow. Inflation Accounting

11. Ethic Issue in Accounting . Reference text: 1. Financial Accounting. Text & Case. Daardon & Bhattacharya 2 .Financial Accounting (or Managers — T P Ghosh 3. Financial Accounting — Reporting & Analysis— 50cc & Diamond \ 4 Financial Accounting. R Narayanaswamy 5. Full Text of Indian Accounting standard — Taxman Publication

1.3 Managerial Economics Course Content a) The Meaning scope & Method of Managerial Economics b) Economics Concepts relevant to Business, Demand & supply, Production, Distribution Consumption & Consumption Function, Cost, Price, Competition, Monopoly, Profit, Optimization Margin & Average, Elasticity, Macro Analysis. c) Cost & Productions Analysis, Cost Concepts, Short Term and long Term, Cost Output Relationship, Cost Multiple Products, Economics of Scale Production Functions, Cost & Profit Forecasting, Breakeven Analysis. d) Cost & Production Analysis, Cost concepts, Short Term and Long Term, Output Relationship, Cost of Multiple Products, Economies of scale production Functions. Cost & Profit Forecasting, Breakeven Analysis. e) Market Analysis, Competition, Kinds of Competitive, Situations, Oligopoly and Monopoly, Measuring Concentrating of Economic Power. f)Pricing Decisions, Polities & Practices, Pricing & Output Decisions under Perfect & Imperfect Competition, Oligopoly & Monopoly, Pricing Methods, Product-line Pricing, Specific Pricing Problem, Price Dissemination, Price Forecasting. g) Profit Management Role of Profit in the Economy, Nature & Measurement of Profit, Profit Policies on Profit, Maximization , Profit & Control, Profit Planning & Control. h)Capital Budgeting , Demand for Capital, Supply of Capital, Capital Rationing, Cost of Capital, Appraising of Profitability of a Project, Risk & Uncertainty, Economics & Probability Analysis. i) Macro Economics and Business. Business Cycle & Business Policies. Economic Indication. Forecasting for Business, Input-Output Analysis. Reference Text 1. 2. 3. 4. 5. Managerial Economics – Joel Dean Managerial economics : Concepts & Cases – Mote, Paul & Gupta Fundamentals of managerial Economics – James Pappas & Mark Hershey Managerial Economics- Milton Spencer & Louis Sigleman. Economics - Samuelson

By Chunawalla Patel Production & operation Management — Kanishka Sedi — Oxford Production & operation Management — RC Manocha Production & operation Management . Production & Operations Management -S. N. 6. Ditworth Modern Production Management z6Y E. B. S. 5. 8. 4.Muhlemann .4. Chary Production & Operations Management -James. 9. 2. Operations Management 100 Marks Course Content a) Introduction I Operations Strategy I Competitive Advantage I Time Based Competition b) Product Decision and Analysis Product Development C) Process Selection I Process Design I Process Analysis d) Facility Location e)Facility Layout f) Capacity Planning I Capacity Decisions I Waiting Lines g) Aggregate Pinning h) Basics of MRP I ERP i) Basics or Scheduling j) Basics of Project Management k) Basics of Work Study/Job Design /Work Measurement l) Basics of Quality Control / Statistical Quality Control / Total Quality Management m) Basics of Environmental Management and SO 14000/9000 n) Value Engineering & Analysis Reference text 1.1. BUFF!. 7. Chary Product3on and operation Management . Production and Operations Management -By Norman Gaither Theory and problem in Production and operations Management -By S N. 3.

4. Motivation Concepts : Motives. Team Roles. Nature and scope of Organizational Behavior and its relevance to Organizational Effectiveness and Contemporary Issues Personality : Meaning and Determinants of Personality . Understanding Organizational Behavior – Udai Pareek Organizational Behavior – Stephen Robbins Organizational Behavior – Fred Luthans Organizational Behavior – L.5 Organization behavior 100 marks Course Content 1. environment of organization : Organizational Roles : Concepts of roles . role conflicts and stress organizational conflicts. Prasad (Sultan Chand) . leadership styles and effectives contemporary issues in leadership. Sources of Value. technology. Assessment of personality Traits for Increasing Self Awareness. Effects of Perception.: Perceptual Processes. Introduction to OB : Origin. Effect of Values on Attitudes and Behavior. 5. 6. Perception. Organizational culture and climate. Organizational Design : Structure. 2. : Concepts of Groups and Dynamics Group conflicts and group decision making. Environment. 2. Reference Text 1. leadership and management roles. cross functional and self directed teams. 4.Process of Personality Formation. Attitude and Value . Attitude and Behavior. Leadership : Concepts and skill of leadership. 8. tactics and strategies. role dynamics. size. Team Effectiveness : High performing teams. Theories of Motivation and their Applications for Behavioral Change. 7. polities at workplace. M. Effect of perception on Individual Decision-Making. Power and Polities sourced and uses of power. 3. Attitude and Values on Work Performance. Group Behavior and Group Dynamics : Work groups formal and informal Groups and stages of group development..1. 3. Organization Development : Organizational change and culture. contemporary issues relating to business situations process of change and Organizational Development. Personality Types .

Measures of Central Tendency .Test goodness-of fit 8. Hypergeometric . Simple Correlation & Regression/Multiple Correlation & Regression . Chi-Sqare And Variance ratio (F) Distribution 6. Normal. Proportion.Independence/Dependence of Events .Frequency Distribution . Proportion & Standard Deviation .From Random Samples .Etemonts of Matrix algebra .Measures of Dispersion .Bayes’ Theorem .Standard Normal (3).Chebysehelf’s Lemma 4. Sampling distributions . Un1orm 5.Axiomatic Approach .1. Variance . Statistical Estimation Point & !interval estimation & confidence Interval for Mean.For Mean.Marginal & Conditional Probability . Student’s.One-way & Two-way Classification (for Equal Class) 10.Tests for specified values of Mean.Negative Exponential.Subjective Probability .Relative Frequency Approach . Poisson. Test of Hypothesis . Skewness 3. Business Mathematics 100 Marks Course Content 1.Binomial.6.Elements of Integration & Differentiation 11. Elementary Probability Theory: . Elementary Statistical Distributions . 2. Proportion & Standard Deviation Testing equality of two Means.Relative Dispersion. Elements of Determinants 12. Basic Statistical Concepts Summarisation of Data . Proportion & Vanance 7.Spearman’s rank Correlation .

The teaching of the subject is to be integrated with widely available software as Excel should rise Excel to solve the problems given as assignments.H. Reference Text 1. 2. 8. Bhardway: Business Statistics(Excel Books) Sharma Business Statistics (Pearson) Ben: Statistics for Management (TMH) .S. 4.Sanders Statistics concepts & applications — H. Statistics for Management — Richard L Levin Statistics a fresh approach— D. B. 9 10. 7. Marehas An Introduction to statistical methods — C. Gupta & Vyay Gupta c’J’kas) P.Schefler Practical Business Statistics —‘Andrew F. 5 6.C.D. Siegel Statistics for Business with Computer applications — Edward Minieka & Z.Kurzeja Basic Statistics for Business & Economics — Mason. 3.

Search Engine -‘Applications of Internet— ‘Websites. Web Server. 3. 6. 6.copper . 5. 9. e-Business: Roadmap for Success: Ravi Kalakota and Marcia Robinson The Sever. DSL Lines. Leased tines.7 Information Technology for Management 50 Marks Course Content Basic in skills: such a use of MS-Office and other office automation tools should be covered during the foundation week. Steps to Nirvana: Strategic insights into e-Business transformation : Mohanbir Sawhney Competitive Strategy by Michael Porter Knowledge Management by Ganesh Natarajan and Sandhya Shekhar Business @ The Speed of Thought by Bill Gates Tech Venture: New Rules on Value and Profit from Silicon Valley by Mohanbir Sahwney Alex Leon & Mathews Leon: Introduction to computers (Vikas) Rajaraman: Introduction to Information Technology (Prentice Hall India) Sanders. DNS Server. Blogs. Historical Perspective of Computer and Information Technology How a Computer works — Hardware and Software components and their characteristics from a user/buyers perspective Basics of Networking — Need for.fiber optic etc Basics of Internet — how internet works — Familiarity with various components of the Internet — Browser. VSAT. H. Data Warehousing and Business Intelligence. 10. Knowledge management etc 4. 3. : Computers in Business: An Introduction (McGraw Hill) Articles from HBR. 2. 8. 2. satellite . email. 7. LAN/WAN/MAN. Journal of Marketing . Voice over Internet Impact of IT on business and society Role of IT Overview of concepts such as ERP. various options for Networking for a business — Dial Up. Reference Text 1. SCM. CRM.1. Various medium for communication — terrestrial. 1. FTP. e-Business. Components of networks. 4. D. This course will locus on conceptual knowledge about IT. e-commerce. 5.

(2002) How to study: a shod introduction Sage Northledge. & Bingham. A.1. Reference Text 1. Management of Written & Oral Communication Barriers to Effective Communication Report Writing Communication Technology & its Impact on Office Procedures and Automation. 12. S. 3. Communication Skills 100 Marks Course Content 1) 2) 3) 4) 5) 6) Process of Communication Communication in Organisation Nature. V. S. B. (2003) The study skills handbook — 2nd Ed Macmillan Payne. R. T. 2. Vilanilam : More effective Communication(Sage) Mohan Developing Communication Skills(MacMillan) .University and college Kogan Page Buzan. N. 6. 8. 11. 5. Kogan Page Theosarus — MerrUium — Oxford Sen : Communication Skills (Prentice Hall India) J . 4. J. (1998) Learning maps and memory skills. (1905) The mangers good study guide The Open University Drew. (2000) The Mind Map Book BBC Books Svantesson. S. Cottrell. (1998) Studying @. Function & Scope. & Whittaker L. 9. 13. (1990) The good study guide The Open University Giles. (2001) The student skills guide Gower O’Hara. (2000) Developing essential study skills.8. & Buzan. 7. K & Hedge. C. 10. Financial Times Prentice Hall Turner.

1.9 Marketing Management 100 Marks Course Content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. introduction to Marketing concept, Evolution of marketing & Customer orientation Marketing Environment and Evaluation of Market opportunities. Market research & Marketing Information Systems Demand forecasting and Market potential analysis Consumer buying process & Organizational buying behavior Pillars of Marketing - Market segmentation. Target marketing Positioning & Differentiation Marketing Mix Product decisions — Product Life cycle New Product development process Distribution decisions—Logistics & Channel decisions Promotion decisions— Integrated Marketing communications concept, communication tools Personal Selling & Sales management Pricing decisions.

Reference Text

1. 2. 3. 4. 5. 6.

Marketing Management- Kotler, Keller. Koshy & Jha — 14th edition. Basic Markeing,1-3tb edition, Perrault and McCarthy Marketing management — Indian context Dr. Rajan Saxena Marketing Management— Ramaswamy& Namkumari R. L. Varshuey & S. L.Gupta: Marketing Management An Indian Perspective (Sultan Chand) Adrich Palmer introduction to Marketing.; (Oxford)

First Year - Second Semester 2.1. Legal & Tax Aspects of Business 100 Marks Course Content 1. Indian Contract Act 2. Indian Sale of Goods act. 3. Salient Features of Companies Act: a. Characteristics of a company b. Formation of a company c. Types of companies — private, public. Government etc. d. Management of company — Directors, Meeting. Accounts & Audits. 4. Restrictive & Unfair Trade Practices. 5. Salient Features of Negotiable Instruments Act a. Bill of exchange, cheque, promissory note, b. Negotiation & Endorsement c. Dishonour of Instruments including noting and protest 6. Elements 01 Income Tax: a. Scope and charge of income tax b. Selected definitions relevant to computation of Total Income c. Residential status d. Heads of income & computation thereof with special reference to Business Income. & Capital Gains e. Exemptions from Total, Income& Deductions from Gross total income 7. Salient Feature of Central Excise Act—including assessable value. CENCAT credit 8. Salient features of Maharashtra value added Tax Act 9. Salient features of Central Sales Tax Act Reference Text : 1. 2. 3. 4. 5. 6. 7. 6. Business Law — N. D. Kapoor Business Law — Buichandani Company Law — Aviar Singi Income Tax — Dr. Singhania Indian Taxes — V.S.Datey S. S. Gulshan. Mercantile Law (Excel Rooks) A. K. Majumdar & G.K. Kapoor: Students guide to Company Law (Taxmann) S K Tuteja: Business Law for Managers (Sultan Chand)

2.2. Cost & Management Accounting 100 Marks Course Content 1. 2. 3. 4. Terminology of cost — Cost classification by elements, variability, cash flow etc. Preparation of cost sheet Methods of costing — with special reference to job costing, process costing, services costing Distinction & relationship among Financial Accounting, Cost accounting & Management Accounting 5. a) b) 6. Marginal costing (Break — even analysis) computation of break even point, margin of safety Applications of Break even analysis to export pricing profit planning, Make v/s buy, operate v/s shut down. Budgetary Control — Functional Budgets, Cash Budgets, Master Budgets— Flexible Budgeting—Zero based Budgeting — Responsibility & Performance Budgeting. 7. Responsibility Accounting —cost centers , pro it centers & investment conters Transfer pricing, Use of responsibility accounting in performance evaluation

Reference Text: 1. Management Accounting for profit control — Keller & Ferrara 2. Cost Accounting for Managerial Emphasis — Herngreen 3. T P Ghosh : Financial Accounting for managers(Taxmann).

The Business Cycle and how it is perceived o behave in the immediate future. What business decision hinge on this analysis Reference Text : 1. Economic Environment of Business. Adhikanj. India’s balance of trade and fluctuations since 1990 How do figure in the wild order 4. PART IV: India & the World 1. 5.K Puri. India’s balance of payments and how is study can assist corporate decision making. M: Economic Environment of Busi . An Introduction to (he Indian Economy. The capitalist world economy and India’s position therein since 1990. Inter-Sectoral Distribution of the Gross National Product over the Five Year Plans Period. How does Commercial Banking Effect industry & Business 6.The Indian Labor Market & Levels of Unemployment & Inflation since 1990 PART III : Federal Budget Objective is to expose the students to the various components of the national budget and how these impact on the business world.K Misra and V. The World Bank and IMF conditional ties leading to the liberalization . 2005.privatization. Business Environment— Aswathappa. 2. The Money Market & How it Behaves 3. The Product Market & How it Affects India’s Growth Potential 2.2. Economic Environment of Business 50 Marks Course Content PART I. if at all it is poor. The Scope & Subject Matter of Macroeconomics 2. HPH 4. Francis Cherunilam. An Introduction to the Economics of Growth & Development 3.3. S. Raj Aggrawal: Business Environment (Exel) 5. India’s Gross Domestic Product & Net National Product (its components & the significance of the same to growth) 5. 3. Himalaya Publishing House.globalization exercise and beyond. 2005 3.Its Salient Features 4. Business Environment. 2. PART II : The Economic Markets 1. The Money Market & the Role of Central Banking 5. What is needed to improve the situation. Himalaya Publishing House. The Fundamentals 1. The Capital Market & its Vendibility 4.

Deterministic Probability Models . 9 Inventory Models .Solution Procedures for IFS and Optimally Check . Introduction to OR Concepts.Primal /Dual Inter-relation Post-Optimal Sensitivity Analysis for changes in b-vector. and Negative Exponential Service time. Events .Prohibited Routing Problems .Sensitivity Analysis EOQ-EOQ Under Price Break Determination of Safety Stock and Reorder Levels – Static Inventory Model – (Insurance Spares) 10.Concepts. Formulation of Models. Formulation of Model.Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate.Big M Method/Two-Phase Method . c-vector. Maintenance etc. 3.Problems..Maximization /Minimization . free. Diverse Problems – Graphical Explanation of Solution . 4.time analysis and Derivation of the Critical Path.Concepts and Solution Algorithm as Applied to Problems-Project Planning & Control by use of CPM/PERT .Simplex Algorithm . Without Limitations of Queue Size (M/G/1) Single Channel with Poisson Arrival Rate.Interpretation of the Optimal Tableau .Balanced /Unbalanced . interfering.(Unique Optimum.Concepts 7. Addition/Deletion of Variables /Constraints – Dual Simplex Method – Problems Limitations of LP Vis.Concepts. New Product. infeasibility Redundancy Problems. 11. Network Analysis .2. Formulation of Model .4. Digital Stimulation : Concepts – Areas of Application – Random-Digits and Methods of Generating Probability Distributions – Applications – to problems in Queuing . 8. Operations Research 100 Marks Course Content 1.Concepts of Floats (total. Scope and Limitations. Application Potential to Diverse problems in Business & Industry. Assignment Problem (AP) . Linear Programming (LP) :.Post-Optimal Sensitivity Analysis.Crashing of a CPM ‘Network . PK-Formulae. .Use of Slack Surplus / Artificial Variables . Multiple Optimum.Replacement of Items Subject to Deterioration and Items Subject Random Total Failure .Duality Principle .Concepts . Unbounded ness.Arrow Diagrams . independent) . Replacement and Maintenance Models :. Transportation Problem (TP) Concepts. Jobs.Types of Inventory Situations Fixed Quantity)Fixed Review Period 3 Costs Involved .Group vs Individual Replacement Policies.Maxima Flow in Capacitated Network . Inventory.Probability Assessment in PERT Network.Economic-order Quality’-(EOQ)and EBQ for Finite Production Rate.Balanced / Unbalanced . Queuing (Wailing-line) Models .Maximization / Minimization Case Of Degeneracy . Definitions of Project.Minimal Spanning Tree Problem .a-Vis Non-lincar programming problems Brief Introduction to Non-LP models and associated problems 6.Shortest Route Problem . Linear Programming (LP) :. Hungarian Method of Solution Maximization / Minimization . Profitability.Types c Queuing Systems (use of 6 Character Code) Queues in Series and Parallel .Prohibited Assignments . 2. and General Service Time.) 5. Genesis.

Sub-games Method for m x 2 or 2 x n games .2 .D. person. Gupta a. Equivalence of Game Theory and linear Programming Models Solution of 3x3 Games by Simplex including Quality .K. Game Theory . & othors 5. LP Note: The teaching of the above subject is to be integrated with the most widely available software. Operation Research .\Johra 3.Zero .Graphical Methods 13.Saddle point Mixed Strategy.M.KSharma 4 Operations Research. Quantitative Techniques in Management — N. Methods & Problems . R. Operations Research — V.Concepts . Reference Text 1. n-person games .Kapoor 7.Application for Maximizing / Minimizing Player & Strategy.sum and Non-zero-sum games Solution Procedures to 2-person zero sum games . Taha 2.12. Khanna: Quantitative Techniques for decision making (Preritice HaIl India) .Sasieni M. Principles of Operations Research — N. Quantitative Techniques in Management— J. Wagher 6. Kothari L : Introduction to Operations Research (Vikas) 8. 0.

Personnel Turnover. Job Analysis. Organization Development. Incentives Schemes. Mammoria 3. D. Training Methods. Morale. Organization of Personnel Functions – Personnel Department.Organization Structure – Re-engineering. 8.Skilling. Responsibilities and place in the Organization. BPR. Subba Rao 2. Job Description. 9. Productivity and Human Resource Management Reference Text 1. Human Resource Management – P. Performance Counseling. Personnel Management – C. Manpower Planning. K. VSP Rao – Managing Human Resource (Prentice Hall of India) . 5. Personnel/ Human Resource Management : DeCenzo & Robbins (Prentice Hall of India) 5. HRD Strategies for Long Term Planning & Growth. 7. Policies.2. 3. Performance Appraisal Systems – MBO Approach. Dessler : Human Resource Management (Prentice Hall India) 4. Career Planning 6. Its Organization. Management Development Programmes. Multi. B. Human Resource Management – Its Scope Relationship with other Social Sciences Human Resource Management / Inter-Disciplinary Approach Approaches of 2. Job – enrichment Empowerment – Job Satisfaction.5 Human Resources Management 100 Marks Course Content 1. Bhattacharya : Human Resource Management (Excel) 6. Management of Organizational Change. Training & Development – Identification of Training Needs.

2.6. Research Methodology & Fundamentals of MR. 100 Marks Course Content 1. Relevance & Scope of Research In Management. 2. Steps Involved in the Research Process 3. Identification of Research Problem. 4. Defining MR problems 5.Research Design 6. Data — Collection Methodology, Primary Data — Collection Methods / Measurement Techniques —— Characteristics of Measurement – Reliability, Validity etc. — Secondary Data Collection Methods — Library Research, References — Bibliography. ‘Abstracts, etc. 7. Primary and Secondary data sources and data collection instruments including in-depth interviews, projective techniques and focus groups 8. Data management plan — Sampling & measurement 9. Data analysis — Tabulation, SPSS applications data base, teasing for association 10. Analysis Techniques — Qualitative & Quantitative Analysis Techniques — Techniques Hypothesis -. Chi-square. T-test, Correlation & Regression Analysis, Analysis of Variance, etc. — Making Choice of an Appropriate Analysis Technique. 11. Research Report Writing. 12. Computer Aided Research Methodology — use of SPSS packages of Testing

Reference Text 1. Business Research Methods — Cooper Schindler 2. Research Methodology Methods & Techniques — C.R.Kothari 3. D. K Bhattacharya : Research Methodology (Excel) 4. P. C. Tripathy : A Text book of Research Methodology in Social Sciences (Sultan Chand) 6. Marketing Research —Hair, Bush, Ortinau (2nd edition Tata McGraw Hill) 7. Marketing Research Text & Cases — ONreon, Stevens. Loudon Jaico publication) 8. Marketing Research Essentials — Muuariels & Gates (3J coition SW College publicc’.ions 9. Marketing Research — Aaker, Kumar, Day (7th edition John Wiley Sons)

2.7 Management Information System 50 Marks Course Content 1. 2. 3. 4. 5. Basic Information Concepts and Definitions Need for Information and Information Systems (IS) in an organization — characteristics of Information and Organization with respect to organization form, structure , philosophy, hierarchy etc Types of — Transaction, Operational Control, Management Control, Decision Support. Executive Information Systems Determining Information Needs for an Organization / Individual Manager—overview of use of data flow method, analysis of information of decision processes etc. Strategic use of Information and IS — Use of Information for Customer Boding, for Knowledge Management, for innovation, for Managing Business Risks, for Creating a new business models and new business reality. Information Security— Sensitize students to the need (or information security, concepts such as confidentiality, Integrity and Availability. Types of threats and 1ik; overview of some of the manual, procedural and automated controls in real life IT environments.

Reference Text: 1. MIS a Conceptual Framework by Davis and Olson 2 Analysis and Design of Information Systems by James Scan 3. Case Studies Case on ASC industrial Gases — Author: Prof Pradeep Pendse Mrs Fieds Cookie’s — Harvard Case Study Seject Business Cases identified by each Group of Students for work thrui the entire subject - 2-3 Cases on Requirements Management — Author : Prof Pradeep Pendse 4 .O’brien MIS {TMH) 5. Ashok Arora & Rhatia: Management Information Systems (Excel) 6. Jessup & Valacich: Information Systems Today (Prentice Hall India) 7. T L. M. Prasad Management Information Systems (Sultan Chand)

2.8. Financial Management 100 Marks Course Content 1. Objective of Financial Management 2. Financial Performance Appraisal using Ratio Analysis, Fund Flow Analysis & Cash Flow Analysis. 3. Sources of Finance – Short Term/Long Term, Domestic / Foreign, Equity / Borrowings/ Mixed etc. 4. Cost of Capital & Capital – Structure Planning, Capital Budgeting & Investment Decision Analysis (using Time Value for Money, Theory) 5. Working Capital Management – Estimation & Financing a) Inventory Management b) Receivable Management c) Cash Management 6. Divided Policy/ Bonus – Theory & Practice Reference Text : 1. Financial Management – Brigham 2. Financial Management – Khan & Jain 3. Financial Management – Prasanna Chandra 4. Financial Management – Maheshwari 5. Financial Management – S. C. Pandey 6. Van Home & Wachowiz Fundamentals of Financial Management (Prentice Hall of India) 7. Sharan : Fundamentals of Financial Management (Perason)

Direct marketing 11. 2. Marketing Management . Basic Marketing. Perrault and McCarthy – Mcgraw Hill India 3.9. 13th edition. Reference Text : 1. Preparation of marketing and business plans 3. Marketing Management – Ramaswamy & Namkumari . Marketing Management – Indian Context Dr. Keller.2. Internet marketing 10. Rural management 9. Koshi & Jha – 14th edition – perarson. Rural marketing 8. Strategic marketing principles 2. Field project involving preparation of marketing / business plan in any Industry verticals.Kotler. Fast moving consumer goods marketing 5. Consumer Durables marketing 6. Event & Media marketing 12. Service marketing 7. Marketing Applications & Practices: 100 Marks Course Content 1. 823 marketing 4.Mcmillan . Rajan Saxena – McGraw Hill India 4.

First year E1ectives 1.10 Selling & Negotiation Skills 100 Marks Course content : 1. Negotiation Strategies 3. Types of Negotiation 2. Selling skills — Body language Reference Text • Organizational Behavior by Fred Luthans (9th edition) • The Essentials of Negotiation — Harvard Business School Press • Getting to Yes by Roger Fisher & William Ury . Selling skills — Selling to customers 4. Strategic selling 7. Selling to peer groups. Conceptual selling. Selling to Superiors 5. team mates & subordinates 6.

Leadership Skills Leadership Skills Leadership Lessons through Literature Team work& Team building Interpersonal skills — Conversation. Compatibility Conflict Management — Types of conflicts Conflict Management — Coping strategies Conflict Management—Conflict Management Styles Positive thinking Attitudes. 2. Learned Optimism. Trust. 11. Feedback. 6. Values.11 High Performance Leadership 100 marks Course Content 1. Martin Seligmani’s theory of Learned Helpossness. 4. 12.1. 5. Reference Text 1. 10. 9. Humor. Feed toward Interpersonal skills — Delegation. Organizational Behavior by Fred Luthans (9th edition) 2. 8. 3. Beliefs Positive thinking—. Status. 7. How to Manage Conflict by Peg Pickering . Leadership Styles Leadership — Leadership Styles. Expectations. Leadership — Theories a! Leadership.

Vedic management: Krishna Saigal (gyan Publishing House. Participants will do desk research papers. Management and the Indian Ethes G. The institution Will arrange guest lectures on various facets of this area. 6.Krishna 3.D.Gupta(Excel Books) 4. New Delhi) . pondicherry) 7. India’s contribution on to Management: Privar Malik (Sri Aurobinds Institute of Research in social Sciences. Management Concepts from the Mahabarata: N. Reference Text 1. Indian Ethes for Modern Management : G.1.12 Indian Ethos in Management 100 Marks Objectives: The objective is to sensitive participants of the programme to Indian culture and value systems and the impact of this on management thinking and action. The seven spiritual Laws of Success: Deepak Chopra (Excel Books) 5.Mkhandelwar (New Century Delhi) 8. The evaluation will be through a project! term paper. Sharma 2. Towards the optimal organizations (Indian Culture and Management) : Rayen.R. Blending the hesi of the East and the West in Management education: Subhir Chowdhury. K.

. 4 Statistical forecasting techniques 5.Vora • Quantitative Techniques in Management — J. Decision making under certainty. Hetroscedasticity multicollinearity & distributed lag models. Identification problems: Estimation of structural parameters by ILS. SSL. Competitive strategies 3. Simultaneous equations models 6.10 Decision Science 100 Marks Course Content 1.K Sharma • Econometrics — By Damodar Gujarathi • Kotynous .D. Auto correlation.2. risk and under uncertainty stations Decision tree for decision making Bayesian approach in decision making Breakeven analysis under uncertainty’ Investment analysis under uncertainty 2. & IV Reference Text • Quantitative Techniques in Management — N. Single equations models with one and two explanatory variables plus ANQVA in regression analysis.

Dynamics or Entrepreneurship —Commitment & Determination. Entrepreneurship Project 6. The Essentials of Managing Change and Transition – Harvard Business School Press . Creativity. Creative Problem Solving Techniques 9: Lateral thinking 10. Dynamics of Entrepreneurship — Opportunity Obsession. Tolerance of Risk 3.. Dynamics of Entrepreneurship — Support (from Significant Others. Entrepreneurship Project 7.2. Entrepreneurship. Organizational Behavior by Fred Luthans (9th edition) 2. Leadership 2. Motivation to Excel 5. Self-Reliance & Ability to Adapt 4. Methods for generating ideas 8.11 Managerial Process Skills —100 marks Course Content 1. Analytical skills Reference Text 1. Dynamics of Entrepreneurship — Ambiguity & Uncertainty.

Assessing Business Performance • Operational efficiency ratios (Gross profit. Linkages between ROE & ROCE & optimal capital structure and determinants of PE multiple. • Du-pont Analysis • Coverage ratios and credit analysis and ratings (The emphasis will be on correct interpretation and correct measurement i e. Cash Flow Analysis • Measuring operating / financing and investing Cash flows. Free Cash flows to Equity / Firm • From earnings to free cash flows • Adjustment from standard accounting to correctly measure free cash flow • Capitalization leasing expense and R&D expenditure. l2 Analysis of financial statements IOU Marks Course Content 1. net profit margins and various turnover ratios) • Liquidity ratios — Current Ratio / Acid test • Profitability ratios. Introduction to Advance Accounting Concepts • Merger and acquisition • Consolidation of balance sheets • Deferred taxes. EV/ESDITA multiple • Capitalization ratios. Valuation Ratios • EPS! ROE! RC’CEI Total Shareholder returns. Revision of Balance Sheet and P&L statement fundamentals.Debt Equity. • Economic value added (EVA) and linkages between value or a company and EVA • Equity Analysis. Forecasting FCFE/FCFF and Security Valuation Reference Text • Financial Management by Prasanna Chandra • Financial Management by Khan and jain . 4. • Indian Accounting Standards • Indian Accounting Standard vs US GAAP (This would also cover the manipulations often done by companies to show higher profits) 2.2. • Cash flows and financial flexibility (linkages to dividend policy and ever retention of profits) 3. Debt to Assets. with Necessary accounting adjustment for these ratios). correct treatment for amortization expense and deferrer taxes • Measuring correct ROF & ROC after adjusting for inter-corporate investment • implication of the above intentioned adjustment on fundamentals valuation/company and PE or Price / Book Value or EBDITA multiple 5. Price to book value. Stock Spits and Buy back • Managing Productivity of Corporate Capital • Composite Index for measuring productivity 6. minority interest • NOPAT arid adju’menls to NOPAT from EVA perspective to measure correct economic cash flows.

Overview of the International Business Process 2. International Trade Agreements 10.0.University Assessment 100 Marks Course Content 1. International Business .Daniels and Radebouqh International Business .Third Semester 3. Reference Text 1.Second Year . Collaborative Strategies 8.1 International Business . International Trade Organizations 11.. International Diplomacy . 4. Country Evaluation and Selection 7. FDI 6. International Marketing 9. 5. International Trade Theories 5. 2. Government influence on trade 4. 12. International HR Strategies . PEST factors affecting International Business 3.Sundaram and Black International Business — Roebuck and Simon International Business – Charles Hill International Business— Subba Rao . 3.

style. 3. Process and advantages of planning Strategic v/s Operational Planning. Role of the leader. Strategy. Management Control.3. 3. Conventional Strategic Management v[s Unconventional Strategic Management. 6. skill and Shared values 9. Problem solving skill. Group Project Reference Text 1.0. Its importance. Goal Philosophy. The Differences. systems. Strategy as planned action. learning based. Categories of problems. Growth Acce orators: Business Web. Changed Circumstance. Strategic Management Process: Vision. staff. Decision making and problem solving. 7. Components of Management Information Sysstems 8. structure. Market Power. 4. Manager v/s Leaders Leadership styles 5. Elements. Communication Commitment and performance. Mokena’s 7 8 Models : Strategy. Mission. Group decision making. 2.2 Strategic management 100 Marks Course Content 1. Strategic Management — Thompson & Striekland McGraw Hill Competitive advantage – Michael Porter Competitive strategy — Michael Porter . 2. Policies of an Organization. Phases indecision making.

Distribution Strategy – Designing of channel systems. 4.1.Introduction. walker and Larreche McGraw Hall Irwin Marketing Strategy— Stephen Sohnaars Free Press Strategic Market Management — David Aaker John Wiley & sons Strategic marketing text & cases . growth and mature markets. Sustainable competitive advantage— Porter’s generic strategys 6. Pricing strategy – value pricing. Market situation strategy Leaders challengers.campaigns 10. Market entry. Marketing Planning .Caverns .1 Marketing Strategy — University Assessment —100 marks Course Content : 1. Product line extension 8. Portfolio models — OCG and GE Mokinsey matrix . followers.. 2. New product strategies— Innovation. Pruning of Product Reference Text 1. Advertising and sales Promotion strategy . 3.Optional Group — Marketing 3. Consumer durables & Services cases 11. Pillars of Marketing — SIPD strategies 3. Benchrnarking exercise. Competition analysis — Porter’s 5 forces model for competitive environment. optimization of pricing 13. managing multichannel systems 12. Brand building — FMCG. Marketing strategy— Overview 2. branes 9. 7. Communications strategy — Managing communications mix for products. understanding competitive moves and postures 5. nichers 4. Marketing Strategy— Boyd.

Evaluation of agency functioning. Aaker Logo — Naomi Klein Brand Reporter fortnightly Other Guy Blinked . 4. 6. Brand position and brand image strategy development. San Diego University 2. Sari Diego University Michael Belch. The . 3. 5. David A. Advertising Management: Rajeev Sara John G. advertising briefs.2 Integrated Market Communications 100 marks Course Contents: 1. Event management 12. Advertising objectives with specific reference to DAGMAR. 5. Brand objectives. Consumer attitude and market structure 4. Media planning and Media research 9. Communication Process — Communication models (for urban and rural Communications Integrated-Market Communications 2. Copy decision — Creation and production of the Copy 8. Advertising budget. 3. 6. Public relations & Publicity campaigns 11.3.Jesse Kornbluth Belch Advertising & Promotions (T?1H) J V ‘Vilianiam & A K verghese Advertising Basics (sage) .1. Advertising — Organizational structure of advertising agency and its function. Advertising and Promotion: An integrated Marketing Communications Perspective. Myers. George Belch. Persuasion and attitudinal change through appropriate copy development. Role of advertising manager in firms. Agency coordination archives. managing advertising campaigns Reference Text 1. 7. Creative decisions 7. Advertising Research 10.

Consumer decision process: Problem recognition. 8. Motivation and involvement.3 A. Reference Text 1.Biztantra MS Raja & Dominique Xardel: Consumer Behavior. Post purchase behavior and cognitive dissonance. 3. Consumer adoption process and diffusion of innovation. Situational influences. Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill Consumer Behavior building marketing strategy : Hawkins Best & Coney edition McGraw Hill International edition Consumer Behavior in marketing strategy: Howard Prentice Hall International Consumer behavior a strategic approach -Hendry Asssael . Consumer Buying Behavior 50 marks Course Content : 1. External influences: Group behavior: Social class. Search and evaluation of alternatives: Purchase process. 2. Attitudes and Personality. Individual aspects of consumer behavior or Perception1 Learning & Information processing 3. Concepts . 4. 4. Role of Culture and subcultures: Family: 6. Reference groups 5. Application & cases (Vikas) Satish Batra & S H H Kazmi Consumer Behavior Text & cases (Excel) . Diversity of consumer behavior Role of consumer behavior in marketing strategy. 7. 7. 6. Organization buying process: Roles of buying centers Decision making units.3. 5. 2.1 . 9. Opinion leaders. Application of Consumer behavior Studies in Consumerism in India and global markets.

6. Marketing Research —Hair. Role and value or market research in marketing (framework) 2. how to read ORG Nielson’s store audit report 7. Reference Text 1. Loudon Jaico publication) 3. Kumar. Bush Ronald (3rd Prentice Hall) 6. Usage altitude studies. Data analysis — Tabulation. Raiendra Nargundkar : Marketing Research (Macmillan) 7. Applications of MR in consumer research. 4. Report preparation and presentation. SPSS applications data base. interpretation of MR reports. test marketing. Marketing Research Essentials — McDaniels & Gates (3rd edition SW college Publication) 4. Media effectiveness study: Annual readership survey of print media etc. Field project on market research on any functional / industry verticals.3 B Market Research Applications 50 marks Course Content : 1. Dependence analysis: discriminate analysis. Marketing Research — Burns . combination with duster analysis: conjoint analysis. Marketing Research — Aaker. Bush. Multivariate techniques — Interdependence techniques: Factor/ cluster analysis. Perceptual mapping applications in market research 5. S L Gupta Marketing Research (Excel Books) . Ortinau (2nd edition Tata McGraw Hill) 2. testing for association 3. Marketing Research Text & Cases — (Wrenn. Day (7th edition John Wiley & Sons) 5.1.3. Stevens. Alvin. Brand tracking study 8. advertising. Television viewer ship surveys.

Sales management — Still . Sates Budgeting and Planning quotas Manpower Planning for the sales organization for and development of sales organization Recruitment. Hair & Bush Tata McGraw Hill 3. traden discounts.4 A Sales Management & Sales Promotion 50 marks Course Content 1. 5. 7. Sales Force Performance evaluation and control Identify the roles of consumer and trade promotion activities in terms o differences. Professional Sales Management—Anderson . Sales -management Planning. Sales Management Planning — Forecasting. 2. training.1. coupons etc. selection.— Sales Management -Information Systems. Time and Territory Management — Territory Planning. 3. Sales incentives and sales compensation. planning and setting goals . Cundiff & Govani Prer lice Hall India 2. and development of sales Personnel. establishing and revising territories. — process of researching. to measure and test the effectiveness of Planning and designing sales promotion Programme with specific reference to sales contests. Sales Organization and its evaluation . Sales Management — Futrell 6th edition Thomson South Western .Job and role of Sales Management in Organizations. 8.Management o sales force — Stanton . assigning sales people to territories route planning and territory coverage. methods of territory design including computer models. Reference Text 1. 6. The Selling functions — The importance of systems selling in contemporary environment.Spiro McGraw Hill International 4.3. bases of territory design. characteristics and application Sales promotion strategies to integrate below the line promotion into the communication mix. 4. 9. Selling of services as opposed to selling of tangible products — selling process.

development and motivation and performance appraisal of channel members. industrial products. K Khanna 4. Fiscal levies / regulations in distribution CST . Logistical Management Donald J Bowersox 2. Sales and distribution management (Excel) . Management issues in distribution viz. Gupta. Supply chain management —issues. The roles of distribution (unction in the marketing mix and the meaning of distribution equity. 5. Octrol . Distribution Budgeting and control systems: Cost of distribution: inventory. Excise duties etc.4 B Distribution & Supply Chain Management 50 marks Course Content 1. disputes etc. 8. warehousing material Handling. 9.opportunities and challenges. 10. packing and transportation.3. 3. LST . Financial dimensions of dealer management. Channel selection. L. order processing. 7. training. 4. Channel design and management for consumer. Reference Text 1. opportunities and strategies ERP solutions . rural markets and services. 2. channel conflict. Logistics Management Bowersox & Class 3. 6. Physical Distribution Management Logistical Approach Dr.1. Tasks and responsibilities of channel members. use of power bases.

Strategic Brand Management — Noe! Kapferer 4.3. product.1. 9.Lehman 2. Role and operation of Product management n marketing Product analysis: category / competitor/customer/demand New product development process and role of product managers Brand vs. 2. Introduction to product management. 8. 7. Strategic Brand Management — Davie Aaker 3. Building strong brands . Product Management . 6. Brand elements Brand extension / Brand relationships spectrum Brand identity Brand Equity Brand building strategies Reference Text 1. 5 A Product & Brand Management 50 marks Course Content 1. 3. 5.keller . 4.

Economics of directs rating by manufacturer. Policy Decisions and Marketing Finance .Optimum Level and Allocation for Selling Efforts among Dealers Developing Comparison Plans for sales Force.Budgeting Sales fore efforts .Brand Valuation –Financial Aspects of Brand Management Impact of Transfer Pricing . of Revenue by Products.Application of DOF.Pricing of New Products under ROI Concept . Warehousing decisionsTransportation Decsion .Government Price Control .Approaches of Government Bodies to Development Fair Price’ . K.3. The Concept of Marketing Cost & value – Measuring marketing Value – “Value Added” by marketing effort productivity Marketing and its social justification.Investment Framework by ROI Management of Sales Revenue Analysis.Cost Analysis for Distribution alternative Financial Analysis for switching over form. .Submitting Tenders . Target Pricing .Value Chain Analysis & relevant decisions about Marketing Costs & Marketing Investment.Developing and Launching New Products and the of Investment in Life Cycle of Product .Deliver Route Decisions .Credit decisions and Credit Policy . MARKETING INVESTMENT : Management of Accounts Receivables and Inventories . Soul selling agency to Direct selling to Trade Cannels .revenue . Export Marketing and Finance .Pricing of Turn Key Project . Marketing Finance 50 Marks Course Content a) SALES REVENUE as an Integral Elements of Cost . Chaterjee . Territories.Financial Incentives. Capacity (fixed) Costs and Managed Costs .Special Promotion and Marketing Research Expenditure its Marketing Investment and their Evaluation using the Probability Theory and Decisions Trees Evaluating Return on Marketing Investment . Export Costs and Export Pricing . B.Applications of DCF Technique.5 B.budgeting Samples.Pricing of Join Product and Application of Linear Programming . b) c) d) Reference Text 1. Marketing Finance – Dr.Mechanism cm Marketing Performance . Customers Orders etc.Bayesian Decision Theory and Pricing .1.Export Credit Tax Concessions Applications and Forecasting Techniques to Developing Marketing -Budgeting – Developing sub Budget by marketing segments Advertising Budget.Dual Pricing . to Evaluations of Investment in Product Development Marketing Product Mix and Linear Programming. Impact of marketing strategies on Organization structure design and consequent financial implications.Notional Pricing . Analysis of Marketing Costs in terms of Engineered Costs.Classification of Marketing Costs by Function r Marketing Cost allocations and its limitations for Managerial Decisions. Channel.

D/A Letters of credit etc.policies of ECGC Decision and need to enter into International marketing organization problems — International marketing environment — Institutions in world economy. Canada. Financial transactions s between exporter & importer open account D/P. 3. South East Asia Europe for export potential. Reference Text 1. GATF / UNCTAD — Trade Groups in different countries — legal environment of international marketing — Political environment — cultural environment . — Exchange control regulations regarding export and foreign exchange expenditure on export promotion pre-shipment and post-shipment finance (1Dm banks . marketing research and export promotion – international marketing operations and communications – export pricing and costing – case studies. Latin America. 3. 4. 2. 2. Africa.duty drawback – procedures to claim REP license and cash assistance – export house etc.Marketing Electives: 3. 4.1. foreign market channels & global logistics — study of USA.Onkvisit and Shaw International Marketing . International Marketing . Middle East.economic environment — India’s trade relations with other countries — government assistance for export.Keegan International Marketing .6 International Marketing l00 marks Course Content 1.Bhattacharya .Cotera International Marketing . Export procedures and documentation — registration with various agencies compulsory Quality control no pre-shipment with inspection — processing export orders – export production and packing – procedure for claim of central excise duty on export goods-customs and shipment procedure. International marketing intelligence and task — Appraising opportunities and risks — product planning and development — managing channels of distributions.

Managing People at Work . Supply Chain Management 18. Retailing Management – Michael Levy 2.7 Retail Management 100 Marks Course Content 1.Recruitment and Motivation 7. Store layout. Retail Merchandising and Shop Displays 5. – Text & Cases –Swapna Pradhan 4. Retail Management – Gibson Vedamani . Trends in retailing should include the Indian as well as the international context Reference Text : 1. 14. 16. Retail Economics 4. 8. Inventory control and Financial Management 9. Retail Marketing 11. Relationship Marketing 17. Comparative retailing across the World. Communication and Customer Relations. Role of personal selling in retailing. Retail Management – Lusch Dunne 5. Retailing Management. Super Market / Departmental. 15.1. On-line retailing 20. Retail Research including Retail Audits and Consumer Research at the point of purchase 19. Retail Advertising and Sales Promotions 6. Trends in retailing 3.3. Retail Strategies 10. Retail Management – Barry Berman & Joel Evans 3. Place of Retailing in the Marketing Mix 2. Retail Management Information Systems – Use of New Technology 12. Stores /Chain store Management 13.

Concept & context of CRM:CRM as an integral business strategy Customer Loyalty Program :A brief discussion from Technology Point of View Customer knowledge: The Individualized customer proposition The relationship policy : Relationship data management Reference Text 1. Branding of Industrial. Industrial Marketing – Analysis. 11. CRM : Emerging Concepts. 4. High Technology & Commodities 5. Distances between Industrial & Consumer Marketing 2. J W Gosney .industrial Buyer Behavior & Industrial Marketing Research Industrial Advertising & Promotions. New Product Development. 4. Types d Customers. CRM Essentials. 9. 8. Introduction to Industrial Marketing. Bidding for contracts. 13. Industrial Pricing Decisions. selling to Govt. 6. 2.1 8 B2B Marketing & CRM – 100 marks Course Content 1. Tools and Applications : JAgdish Seth & Parvattiyar 6.3. 7. Negotiated selling. Planning and Control By Reeder Edward C . Industrial Marketing Environment. Speh (Miami University ) – Published by Holt Sarenders. Role of after sales services in Industrial Marketing Industrial Distribution B2B selling & Sales management. customers 10.Hutt ( Arzona Statte University) Thomas W. Industrial Marketing – By Krisha K Havaldar – Tata McGraw Hill Customer Relationship Management. Briety And Betty Reeder – Prentice Hall of India Industrial Marketing Management – By Michael D. Jagdish Sheth & G shainesh 5. key account management concepts. Derived demand concepts . 12. B2B Product Decisions. 3. Types of buying situations Segmentation 3.

3. Population — occupation pattern — Income generation — location of rural population — expenditure pattern — literacy level — land distribution — land use pattern — irrigation — development programs—. Introduction Definition — scope of rural marketing — concepts — components of rural markets — classification of rural markets — rural vs. urban markets 2.Rural Marketing – R V Badi. Rural Marketing – Sukhpal Singh. N V.marketing of rural/cottage industries – artisan products. 3.Vikas publisher 3. 4.Rural Marketing – T P Gopalswamy – Vikas Publishing House 2. 2005. Rural Marketing – C G Krishnamacharyulu. Rural marketing environment. 7. Reference Text : 1. 5.Habaeeb Ur. lalitha Ramkrishnan.3. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing.The Rural Marketing Text Book – pradeep Kashyap. Role of financial institutions in rural marketing Agricultural credit situation-types of credit-rural credit institutions-NABARD – commercial banks –state cooperative agricultural and rural development banks (SCARDB) – regional rural banks RPB –local area banks – flow of institutional credit to agriculture – kissan credit card schemeImpact on rural market. 2/e. Siddhartha Rant – Biztantra 2005 Additional readings 1.price — distribution — promotion — SWOT analysis of agro chemicals market — seeds — cattle — poultry — aqua feeds — tractors — power tillers— irrigation equipments — other farm machinery Marketing of Consumables and durables Product.Agricultural Marketing in India – Asharya – Oxford I B H .Perason Education 4. . Infrastructure facilities — rural credit institutions — rural retail outlets — print media in rural areas — rural areas requirement — problems in rural marketing — rural demand – rural market index Marketing of agricultural input -illustration Consumable inputs — durable inputs — fertilizers — product — price — distribution — promotion — SWOT analysis of fertilizer market — agro chemicals — product . Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing. 8. Rural Marketing .1. Badi – HPH . Rahman – HPH 2.price distribution strategies – product redesign –modification needs Marketing of agricultural produce and rural and cottage industry products Marketing to agricultural produce – regulated markets-formation of cooperative organizationscontract farming – agricultural export zone (AEZ).9 Rural marketing— 50 marks Course content: 1. 6.

afforestation. 6. Attitude Formation and Change Marketing of family planning Marketing of literacy.10 Marketing in Non. 4.3. 2.profit Organizations —50 marks Course content 1. S Y – Social marketing for social change Lazer. 5. 4. M. health management.1. Marketing of NGQ’s Reference Text 1. 2. Jha S. Rational of Social Issues on the Indian Context. 3. Small savings. Measurement of effectiveness of social marketing Programs.-Social Marketing Quraishi. William .Social marketing perspective and viewpoints Kotler. Philip – Social marketing . 3.

The Place of Models in Marketing Decision Making Theories like the Bayesian Decision Theory.3. 2.mix. Organizational Buying Models New Product Design Pricing Models Pricing a New Product. 6.1. 9.11 Quantitative Models In Marketing 50 Marks Course Content 1. 7. Perception & Brand Switch. Price-elasticity of Demand. 12. Reference Text : Quantitative models in marketing – By Willam King . Budget Allocation Media Models Models to measure the effects of Advertising Forecasting Sales – force Divisions. Consumer Behavior Models: Attitude. 3. 11. 8. 5. 4. 10. Gross-elasticity Distribution / Location Decision Communication Models: Objective Setting Promotion .

10.12 Marketing Audit —50 Marks Course Content 1. Marketing Audit Process Marketing segment cost analysis Marketing cost variance audit Environment audit New product launch audit Company internal analysis: Competitive capability analysis Brand audit Distribution audit Strategic audit Reference Text 1. 2. 3. 2. 6. 9.3. 8.1. 5. 4. 7. HBR articles HBR and lvey league cases .

Risk Analysis.Die Diligence Procedures • Credit Rating of Countries/ State / Investment & Instruments • Joint Venture Formulations . Financial engineering • Financial Benchmarking -.1 Advanced Financial Management UA 100 Marks Course Content 1. Infrastructure Financing • Issues & Considerations Financial Feasibility. Sick companies Act / Provisions of BIFR / Rehabilitees of sick units/ Restructuring of sick units 5.concept of shareholder value. Interest rate structuring. bond valuations. 3. • Financing Options .Corporate Finance.OPTIONAL GROUP — FINANCE 3.2. Indian financial systems Reference Text : 1. Multiple Option Bonds .Role & Functions .structuring & evaluation Off-shore I On-Shore Instruments.Loan Syndication IPO – Primary Issue Management 3. Investment Banking• Valuation of Corporate I Projects I Investment Opportunities . Maximization. • Financial Interest Rate Swaps Treasury Function in corporate. • Capital Structuring -Theory & Practice • Investment (Project) Identification & Feasibility Analysis With sensitivities. 2. 2.FIPS / RBI • Merchant Banking . Financial Management — Briefly Myres Financial Management — Brigham Indian Financial Systems —M Y Khan . Pricing & Earning Model) • Financing Options 4.

RAISING Of LOANS : • Provisions relating to debentures • Registration of charges • Inter company borrowings.2 Corporate Law 100 Marks Course Content COMPANY LAW 1. Deeds. ISSUE OF CAPITAL: • Drafting of prospectus • Registration of Documents • Commission and-Discount on issue of Capital • Issue of Shares at a premium or discount • Provisions of governing issue of redeemable preference of Share Capital • Transfer of Share and Debentures • Rights or Share Holders • Provisions relating to payment of dividend.Annual returns and penalty for failure to submit returns . voting procedure. Investments and service of Documents • Legal provisions relating to holding Companies. Payment of interest out of Capital.Contracts.Powers of the Board Remuneration –of Directors. Annual general and Extraordinary general meeting Quorum. proxies. its registration and procedure for changing the name • Articles of Association.Reduction imposed on Directors – relating to mismanagement .Appointment of Managing Directors -Qualification of Directors .Amalgamations. Unlimited companies 2.Auditing of Cost Accounts . Kinds of resolutions and recording of minutes .3. Alternation of Articles • Membership of Company . Fixed ass 3.Books o Accounts to be kept and inspection -Appointment auditors . 4. RETURN ACCOUNT AND MEETING : Register of members and debentures holders.Meeting Statutory. INCORPORATION OF COMPANIES : • Preparation of Memorandum of Association • Name of the Company.2. RECORDS. Private Companies. Reconstruction Arrangements and Compromise and the Provisions relating thereto .Board Meeting .Investigation powers of the government MANAGEMENTS: Constitution of Board of Directors .

Lectures on Company Law by S. FENA Provisions relating to FENA Companies Regulations Concerning Import and Export Acquisitions and Sales of immovable properties Overview of Exchange Control Regulations SEBI. SEBI ACT. FENA and SEBI Reference Text 1.Procedures to be compiled with . Expert knowledge of Company law 2.5. SEBI Procedure Book Reference : COMPANIES ACT : 1. Company Law by Avtar Singh 3. RUTPACT RESTRICTIVE ABD UNFAIR TRADE PRACTICES ACT : Investing by Commission Registration of agreements relating to restrictive trade practice presumption as or public interest -resale price maintenance O-Offences and-penalties under the Act .Unfair Trade Practices. SEBI Regulations. Shah 2. S. Chakravorty LEVEL OF KNOWLEDGE : 1. M. M. SEBI Guidelines. M. SEBI Rules. Basic Knowledge of RUTP. SHAH Company law 2. Ramaiya Company Law . Guide to Companies Act by Ramaiah RUTP ACT : MRTP ACT by A. Avtar Singh Company law 3.

Determinants of Interest Rate • Real and nominal Interest rates • Theory of Term structure of Interest Rates • Monetary Policy Role played by Central Bank • Money supply and Demand • Measures of money Supply (Ml / M3) • Influence of Interest Rates in other economics on domestic interest rates 3. Currency yield.3 Financial Markets and Institutions 100 Marks Course Content 1. Default Risk) Interest Rate Risk Management Historical returns from India Markets Introduction to mortgage Mathematics 5. convexity. Bonds • • • • • • • Bonds mathematics (YTM. zero coupon yield etc) Application Duration in Risk Management Term Structure & Theories Behind term Structure Determinants of interest rates -(Role played by Central Banks Monetary & Credit Policy. Money Markets • Why money markets are needed • Various Money Market instrument • Measuring Bond equivalent yield and discount yield on Money Market Instruments • How the Monetary Policy stance of central bank gets percolated in the economy 4.2. Stock Markets o Introduction to Portfolio Management Theory Understanding Risk Diversification CAPM Systematic/ Unsystematic Risks etc o Understanding . B/BV Multiple and their determinants . Etrect of Globalization (hed watching) etc Government bonds & Corporate bonds (Credits Rating. Introduction to Financial Markets • • • Money Markets Capital Markets Advantages of Financial Markets to investor/ corporates 2.Market Efficiency o Historical returns from US Markets o Historical returns from Indian Markets o Fundamental drivers of Value of Stocks / Market (Index) o Relative Valuation Measures Like P5 Ratio. duration.3.

Derivatives & Risk Management • Understanding Basic Purpose of Derivatives — Risk Management /Speculation • Basic features of Futures and Options • Difference between Forward and Future markets • Introduction to Arbitrage & Risk Neutral Valuation 9. Mutual Funds • Structure & Important regulations W. Foreign Exchange Markets • Purpose served by Markets • Spot Rates I Forward Rate — Foreign Exchange Mathematic • Floating I Fixed rate — Advantages / Disadvantages • Determinants of Currency Movements or Exchange rate • Real & Nominal Exchange Rates • Covered Interest Parity 8. Treyner information ratio) etc  Style (Value Growth – Momemutum)  Fund Manager’s past performance. Evaluation of Mutual Fund performance etc will be given . Financial Markets and Institutions by Anthony Saunders.r. 3. Handouts / Soft copies (Excel bond) on some topics like Bond Mathematics. Portfolio Management. AMC’s Republic etc • Actual Performance of Indian MF (Returns delivered by Indian Mutual Funds) 7.t. Commercial Banks • Understanding the Balance Sheet.Tata McGraw -Hill Publication 2.6. MFS • Advantages of Investments Through MFs • Types of MFs & investments through MFs • Accounting (NAV Computation)& Intermediaries associated with MFs • The present status of MF industry in India and its potential • Comparison of Indian MF industry with US Mutual fund industry • Styles of investment • Evaluating Fund performance on the basis of  ( Sharpe. Capital Adequacy ratio • Understanding various Risks fixed by banks and how banks manager these risks • Understanding the profitability drivers of the Banks 10. SEBI Guidelines (available on net) on Mutual funds. Investment Banking: • Role Of Merchant3ankers • Capital Structuring • Buy Back and its rationale • IPO Rights Issue Process • ADR/GDR issue • Important SEBI Regulations Reference Text: 1.

Hong Kong & Singapore.2. •Capital Budgeting for international projects. 2. •Currency options fixed income analysis & interest rate options. modes & mechanism of spot & forward • exchange contracts. London Tokyo. foreign exchange swaps. • The rise of private world money. Fundamental equilibrium relationships covered interest parity. . forward contracts financial futures & Financial swaps. International Money. Gold Standard. fixed exchange rates. • Balance of Payments theory.  Syndication. The changing nature of world money. purchasing power parity & Fisher open theorem. • Exchange trading & position. Bretton woods. international cash management.3. Offshore banking. Operations of foreign exchange markets. 3 Theories of exchange rates. • Inter war instability. Capital & Foreign Exchange Markets with reference to New York. international asset pricing theories. Swaps. • Purchasing power parity theory. fluctuating exchange rates case for fixed or fluctuating exchange rates. • Foreign Exchange exposure.4 International Finance 100 Marks Course Content 1. transaction & operating. • Derivatives Pricing & Analysis. Options. Financial Aspects of International Negotiations. Historical perceptive on exchange rate. foreign exchange arithmetic. • Demand supply & elasticity in foreign exchange rate determination.

•.. Innovative International Financial Products. their mechanics & impact. . • International liquidity & SDRs. Euro-dollars. European Currency Unit. • C.its origin. 4. Euro-currencies.R U. • Socio-Political Issues in Strategic International Financial Management (With special reference to multi-national corporations) Reference Text. history & status. International Finance . • International debt problem . • International capital -flows & shocks. 2.Avadhani Foreign exchange Management . : 1.

3. Valuation . mergers etc. Spin-off etc. Viz Mergers Acquisitions. Acquisitions & Corporate Restructuring 100 Marks Course Content 1. Various forms of Restructuring. Doctrine of due diligence 8. Statutory regulations under Companies Act.5 Mergers. intangible assets etc. Leveraged buy-outs 7. Amalgamation.Cases Studies of specific instances of Mergers. Valuation – Copeland 2. 5.a. Valuation of business brands. 4. 6.Taxation aspects of restructuring. Need for restructuring 2. Other implications of take-overs mergers etc 9. SEBI Regulations Listing agreements allied bodies Vis. 3. human resource capital. Stump Sates De Take overs. Reference Text : 1.A-Vis strategic.Vis Compliance therewith.2.Damodaran . De-mergers etc. and implications thereof Vis.

EFFICIENT MARKET HYPOTHESIS (EMH): . Systematic and Unsystematic risk 2. Concept of probability Distribution of Returns. • Return on common stock under uncertainty. expected return and variance of returns of a Two asset Portfolio Simple Numerical Example and Graphical illustration. 5. Measuring of Covariance definition and Simple Numerical Example. Sorrowing and Lending rates. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory. Variance of Return. January Effect. • Co-movement of two Assets returns. Prentice Hall of India (1995) . 6. Concept of CML (Capital Market Line). • Random walk theory • Weak. for a single stock Expected Return. SHARP’S SINGLE INDEX OR MARKET MODEL: • How Asset Return move with the market. Security Analysis and Portfolio Management (6th Ed ) By Donald Fisher and Jordan. Semi -Strong and Strong form • Empirical Evidence of EMH • Anomalies in the markets: Firm Size Effect. Risk Free rate. 4. • Slope of security market Line (SML) • Properties of any asset on the line. Concept l Market Portfolio. Monday Effect 3. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory .FINANCE ELECTIVES 3. Risk And Return • Simple determination of stock market price using time value of money .6 Security Analysis And Portfolio Management 100 Marks Course content 1.Introduction. • Slope of security Market Line (SML) • Properties of any asset on the line.2.Introduction CAPITAL ASSET PRICING MODEL: • Statement of CAPM. Correlation Coefficient • Two asset portfolio case. Marches Model : Objectives Function and Constraints.simple one period and multi period case. MODERN PORTFOLIO THEORY • General N-asset Portfolio Problem. • Diversification of Risk. Meaning of Efficient Frontier / Set. PORTFOLIO PERFORMANCE MEASURES • Sharp Index • Treynor Index •Jensen’s Measure •Empirical Test of Mutual Funds Performance & EMH Reference Text: 1.

Prasanna Chandra – Tata Mcgraw Hill (2002) 3. Securities Analysis and Portfolio Management. Strategic Cost Management — Dr. Objective Based Costing 6. strategic advantages & long-term perspective of cost Management. 2. Cost Audit & Management Audi under companies Act.2. • Disposal Management. • Energy Audit. with reference to core competencies. Balance Score Card Concept 7. Girish Jakhotiya . Reference Text : 1. • Product Life Cycle Costing etc. with reference to strategic: assessment of cost & managerial performances. Strategic Cost-Benefit Analysis of different business restricting propositions.7 Strategic Cost Management 100 Marks Course Content 1. 8. Value Chain Analysis & Long Term Cost Management 5. Cost Benefit Analysis with reference to Strategic Business Decision Making – Qualitative & Quantitative aspects. 9.2. 3. Govindaraja 2. • Total Productive Maintenance. Different aspects of Strategic Cost Management: • Value Analysis & Value Engineering. • Wastage Control. • Total Quality Management. Strategic Financial Management — Dr. • Business Process Re-engineering. Entrepreneurial approach to cost Management. • Control of Total Distribution Cost & Supply Cost • Cost Reduction. Activity Based Costing • Target Costing 4.

3. 2. Important Case Law on Tax Planning vis Tax Evasion and other relevant Cases related to Companies 7. Sales Tax.Singhar. Taxation of Foreign Company (Brief Overview) 6. when compared with other Taxable Entities. Indirect. Regulating & Recovery Brief Comparative Study of Fiscal ax Planning in Developed. 4. 2(18). 6. Modvat Ociroi. 11. Excise. 72 A. 115JA. Illustrative List of Sections 2gB). 40 ‘ 47 A (To be updated with Annual Finance Act) 4. 73 Exp. 3. 2. I0. Tax Planning through Specific. Planning of Corporate indirect taxes (including Customs.) Pre — Budget & Post— Budget Taxes Impact of Fiscal Tax Planning on Fiscal Deficit and Surplus Tax Free Zones and Products Government Machinery for Tax Re1orms.) 8.ia Indian Economy — Prof Agarwal (Chapters pertaining to Fiscal Policy) . 5. 9. etc. 8. Tax Planning for Companies — Under Capital Gains & Under Business Head 5. Study of Specific Sections 3. 115-o: 801 A: 79. etc. Stamp Duty.8 Fiscal Policy and Corporate Tax Planning 100 Marks Course content Fiscal Tax Planning 1. Cross. 7. Strategic Exercises like Amalgamation and merger Reference Text: Corporate Tax Penning — Dr.2. Developing and Underdeveloped Economics Corporate Tax Planning 1. Company as Taxable Entity — Distinguishing Features. Direct and indirect Taxes as Major Revenue in Government Budgets Fiscal Budget & Tax Policy Taxes as Quantitative Measures to Promote Domestic Industry and Exports Central & State Level Taxes and Inter State and Monetary Policy for Regulating Inflation for Boosting Economic Growth Tax Subsidies (Direct. 33Ac.

8.9 Banking and Insurance 100 Marks Course content 1. Special Issues in Indian banking sector • Narasimham comm. Structure. 2. UK/Institute of Financial Services:2003 European Banking and Financial Services Law by Gerster /Scliwander. Range of products and services of insurance 14. Chichesler/John Wiley!2004. RRBs and rural banking in India 10. Study of bank balance sheet and profit and loss account 5.2. Introduction to Banking. Treasury and funds management In banks 6. Fund management in insurance sector 15. growth and development of banking in India 4. 6. Banking Strategy by ICFAL University banking series edited by Katuri Nagestiwara. By Sarkar A N. Year 2002. Cooperative bankis. Opening up of sector in India and challenges 16. Commercial Banking The Management of Risk. Role of banks in an economy 3.Western/2001.2nd By Frster Donald R/Gup Benton E/ Kotan James W. 9. Introduction to insurance 12. London / CaveidiS Pub/2000 Risk Management in Banking 2nd By Bessis Joel. Growth and Development iii Insurance in India 13. 7. Assets liability management in tanks 8. Rao. 4 5. Regulatory role of RBI and its monetary policy 9. Risk management In Banks 7. Netherland / kluwer Law in /2004 Banking Supervision . Year 2001.3. 3. Regulation and reforms in Indian insurance sector Reference Text: 1. Strategic Business Management and Banking.Systemic Sank Restructuring : An International and Comparative Legal Perspective – by Mwenda Kenneeth Kaoma. Banking in the new Millennium by ICFAI University banking series edited by N Rajashekar. Australia / South.ltee report • Basel II • Assets Reconstruction Companies • Securitization Act • Consolidation in Indian banking Sector 11. Central Banking by Charles Goodnard International Corporate arid Investment Banking Practice and Law by argon Mark. 2. New Delhi/Deep & Deep / 2005 ..

Volatility based strategies (Straddle/Strangle /Calendar Spread) 3. 2.10 Derivatives and Risk Management 100 Marks Course Content 1. Introduction to Derivatives • Application of Derivatives — (for Risk Management & Speculation (Leveraging) • Basic Terms & properties of Options / Futures / Forwards 2.3.LEMMA & its application in Stochastic processes  Using ITO — LEMMA—to derive Black & Scholes Model for Stock/Currency options  Interpreting the B & s formula . Futures & Forwards • Pricing & Valuation of Futures/Forwards • Risk Management using Futures • Basis Risk • Introduction to Currencies/Commodity/Interest rate futures 3. Basic Option strategies Trading 1. Economic Rationale behind spreading Risk Management • Protective Put • Covered Call 1.2. Introduction to Option Valuation • International Model for Valuations • Risk Neutral probabilities and their interpretation • Binomial Models application (or American option where the underlying pays It Dividend • Black & Scholes Model  Understanding Weiner& Markov processes  Log — Normal distribution  ITO. Directional Strategies (A naked Call/Put/Bull Call/Spread etc. Mechanics & Properties of Options • Boundary Conditions for options • Put-call parity and its Interpretation • Options sensitivity to the o Underlying o Volatility o Strike price o Interest rate o Time to expiration 4.

5. Jr Special Focus on : Chap : 2 -----PUT –CALL Parity Chap : 3 & 4 ----Binomial Option Pricing Models 3. Options Votality • Historical & Implied Volatility • Volatility Smile • Term Structure of volatility • Some Advance Models of Volatility estimation • Value At Risk Historical Simulation • Models Building Approach • Stress Testing & Back Testing Reference Text : 1. Rendleman . o Metallgesellschaft – (Rollover Risk) o Barings (LESSON’S – CASE) –Highly speculation & Leverages position in Derivatives o Hedge funds & the collapse of LTCM (Long Term Capital Management) . This Would ‘Clarify’ the’ risk return’ •profile (Which is often misunderstood for various options trading strategies) 3. Options. 4. A handout on option Greeks will be Given to students at the appropriate time Students at the appropriate time. Understanding Options Greeks •Delta/Theta/Vega & Gamma risks of options •Understanding Options Greeks for various trading strategies (volatility & Directional Spreads) •Delta/Dynamic Hedging and relating the cost of Delta hedging with the option price determined by •Black & Scholes – model. Applied Derivatives – Richard . Future & other Derivatives – by John. C Hull 2. j. A handout on trading strategies will be given to the students.2.Option Volatility & Pricing – Sheldon Naten Berg An excellent book from options trading perspective. •Elasticity (Beta ) of an option in the CAPM framework. Derivatives – The Wild beast of Finance – Alfred Steinherr The books deals in detail with the following well-known disasters with Derivatives. The New Options Market – Max Ansbacher Again an excellent book from option trading perspective.

Structure • Deern’inan1s of interest rates —Role played by Central Bank Monetary & Credit Policy.3. (Returns delivered by Indian Mutual Funds) .2. Currency yield. Information ratio)etc o Styte Q’Jalue I Growth — Momemtum) o Fund Managers past performance.r. Default Risk) MUTUAL FUNDS • Structure & important regulations w. MFs • Advantages of investments ‘through MFs • Types of MFs & investment options • Accounting (NAV Computation) & Intermediaries associated with MFs • The present status of ME industry in India and its potential. Treyner. • Comparison of Indian MF industry with US Mutual fund industry • Styles investment of Evaluating Fund performance on the basis of o (Snarpe. • Government bonds & Corporate bonus (Credit Rating. convexity. Effect o Globalization (Fed Watching ) etc. duration. zero coupon yield) Term Structure & Theories Behind term’. AMC’s Reputation etc Actual Performance of Indian MF.t.11 wealth Management 100 Marks Course Content FINANCE Risk & Return from various asset classes STOCKS o Introduction to portfolio management theory • Market Efficiency • Historical returns from US Markets • Historical returns from Indian Markets • Fundamental drivers of Value or Stocks I Market (Index) • Understanding the Power of Corn pounding BONDS • Bonds mathematics (YTM.

• Case Studies Reference Text: ICICI Notes on Wealth Management . • Various Asset allocation strategies CRITERION FOR FUND SELECTION (Expected Utility) • Preparation of a Financial Plan Which would require o Tax planning o (5 year cash flows (with) • Existing Asset Allocation • Revised Asset Allocation • Maximum Downside Risk MARKETING & BEHAVIOURAL • Wealth Creation Cycle. Skills & Assertiveness • Qualities of Relationship Manager and -CRM • Selling Process & Role plays in prospecting. closing etc.• FINANGIAL PLANN1NG / WEALTH MANAGEMENT • Introduction and advantages Financial Planning • Life cycle Networth & Strategies • Life Cycle Investment Goals • Asset Allocation & Risk Tolerance (Expected Utility) etc. time Mgmt. Wealth management Future & Vision • Role of marketing in Wealth Management • Technology • Process of Marketing & HNIS • Client Segmentation • Profiling the Prospects & Approach • Explore & Strategies • Execute. Monitor & Review • DEC Of Interpersonal Negotiation. Role of Banks & Private Banking • Environment.

9. Cost of Control 5.A Practical Approach. 15. 10. • Cost Volume . Evaluation of Training Expenses 6. Management Accounting (or Research and Development Applying Linear Programming to Pay Structure 7. 2. • Probabilities Profit Budgets. • Forecasting and Measuring wit Correlation Analysis. • Volume . Reports. Application of Learning Curve Models to Profit Planning.12 Quantitative Models In Finance 50 Marks Course Content – 1. Volume . 13.The Multiple Regression Analysis Approach. • Capacity Utilization and Conduction Margin.Work Analysis. 3. Profit planning and budgeting • Break. 11. Cost analysis for ‘profit planning • Application of Learning Curve Models to Profit Planning. Mode? or Human Resources Utilization. 14. • Opportunity cost . • PERT-Cost. Productivity Costing and Management.An Application of Mathematical Programming.Even Analysis and Linear Programming • Application of Curvy-Linear Break-Even analysis. Costing And Pricing • Ru1o of Cost Pricing joint Product • Multiple Product Costing and Multiple Correlating Analysis • Application of L P in Determine Profitability of Products Involving Joint Coals 4. 12.Profit Analysis Under Conditions of Uncertainty • Budgeting with Net . Opportunity cost .2.Cost Analysis . Linear Programming and Accounting Information Model.Cost Analysis The Multiple Regression Analysis Approach. 8 Controlling Inventory . • Prom Measurement through Statistical Correlating. Profit Measurement through Statistical Copulating.3. Capacity Utilization and Contribution Margin.An Application of Mathematical Programming . Application of Probability to Cost Control.

Cost of Control Evaluation of Training Expenses Management Accounting for Research and Development Applying Linear Programming to Pay Structure • Model for humor Resources Utilization. 7. 6.Even analysis. • Controlling inventory . Reports.Work Analysis.Profit Analysis Under Conditions of Uncertainty Budgeting with Net . Reference Text: Economic Times! Business Standard (Daily) for news related to managerial accounting. • Application of L P to Determine Profitability of Products Involving joint Costs. Practices and accounting frauds . Cost Volume . PERT-Cost. • Linear Programming and Accounting Information Model.5.Even Analysis and Linear Programming Application of Curvy-Linear Break . Profit Planning And Budgeting • • • • • • Break. Costing And Pricing • Role of Cost in Pricing Joint Product. • Multiple Product Costing and Multiple Correlating Analysis.A Practical Approach • Application of Probability to Cost Control. Probabilities Profit Budgets. • Productivity Costing and Management.

Basics and tests b.13 Corporate valuation 100 Marks Course Outline 1. • Pereiro.2. Choosing the Right Model d. Approaches to Valuation 2. Brand Name Valuation 5. John Wiley & Sons. Westerlield. and Wessels. Valuation in Acquisitions 8. Healy. 1st Edition. Discounted Cash flow Valuation a. Southwestern Publishing.3. John Wiley & Sons. 2005. Corporate Finance • Brearly Myers . EVA. Basics b. Loose Ends • Dealing with Cash and Cross Holdings • Dealing with Management Options / Warrants/ Convertibles •e. 4th Edition. Valuation: Measuring and Managing the Value of Companies. • Palepu. Value Enhancement DCF. Loose Ends •d. 3rd Cdition. and Bernard. Business Analysis and Valuation Using Financial Statements. Examples of Valuation 3. Option Pricing Applications in Valuation 7. 2002. Valuations . Jafle. • Ross. Corporate Finance • Aswath Damodaran. Valuation of Companies in Emerging Markets: A Practical Approach. Relative Valuation a.Valuting Private Companies 6. Estimating Inputs • Discount Rates • Growth flows • Growth • Growth Patterns •c. Goedharl. Multiples • PE Ratio • PEG Ratios • Relative PE Ratios • EV/EB)T Multiples • Book Value Ratios • Sales Multiples • Choosing the right multiple 4. 2000. and CFROI Reference Text : • Koeller.

3.2. 2. SALES REVENUE as an Integral Elements of Cost • Revenue-investment Framework by ROI Management of Sales Revenue Analysis. Capacity (fixed) Costs and Managed Costs • Classification of Marketing Costs by Function • Marketing Cost allocations and its limitations for Managerial Decisions. • Export Marketing and Finance . Channel. of Revenue by Products. Mix and Linear Programming. MARKETING INVESTMENT • Management of Accounts Receivables and Inventories • Credit decisions and Credit Policy Special Promotion and Marketing Research Expenditure is Marketing Investment and their Evaluation using the probability theory and decisions Trees • Evaluating Return on Marketing Investment Developing and Launching New Products and the Concept of Investment in Life Cycle of Product • Application of DCF to Evaluations of Investment in Product Development Marketing Product.14 Marketing Finance 50 Marks Course Content 1. • Analysis of Marketing Costs in terms of Engineered Costs. 3. Ten Territories. Customers Orders etc. Policy Decisions and Marketing Finance • Pricing of joint Product and Application of Linear Programming • Pricing New Products under ROI Concept • Bayesian Decision Theory and Pricing • Government Price Control – Dual Pricing • Approaches of Government Bodies to Development ‘Fair Price’ -Submitting Tenders • Applications of DCF Technique .

Export Costs and Export Pricing • Applications and Forecasting Techniques to Developing Marketing Budgeting • Developing Sub-budgets by Marketing Segments • Advertising Budget . • Impact of marketing strategies on organization structure design and consequent financial Implications.Budgeting Sales force Efforts • Optimum Level and Allocation of Selling Efforts among Dealers Developing Companion plans for sales Force • budgeting Samples. Reference Text: • Marketing Management A Finance Emphasis B K.Chatterjee • Finance Sense Pasanna Chandra .Deliver Route Decisions • Cost Analysis for Distribution alternatives Financial Analysis for switching over form • Soul selling agency to Direct Selling to Trade Channels • Economics of directs rating by manufacturer. • The concept of Marketing Cost & Value Measuring Marketing Value – ‘Value Added’ by marketing effort Productivity Marketing and its social justification 4.• Financial Incentives. Target Pricing • Pricing of Turn Key Project • National Pricing • Brand Valuation • Financial Aspects of Brand Management • Impact of Transfer Pricing • Mechanism on Marketing Performance • Value Chain Analysis & relevant decisins about Marketing Costs & Markehrig Investments. • Warehousing decisions • Transportation Decision.

KS Moorthy • Managing Brand Equity D A Aaker 3.15 Fixed Income 100 Marks .• Marketing Models (Chapter on Pricing) Gary L Lilian. Roller. F.2.

Understanding Duration and Convexity • Measuring Duration and Convexity • Duration or Par /Discount /Premium Bonds • Duration as a Risk Measure • M Square & Key Rate Duration • Barbelle. OPTIONAL GROUP — Human Resources Management . Understanding Basics Of Bonds Mathematics: • • • • Yield to Maturity/Yield to Call Spot Rates/Forward Rates and Par Yield Bootstrapping Process for Zero Curve Yield Curve slope and the theory 2. Swaps : Richard FIavell — John Wiley Publications. Interest Rate Futures • T-bill & T-bond Futures • Duration Based hedging using Futures 6. Interest Rate Swaps • Basics Of Swaps • Valuation of Swaps ( Fixed Side) • Forward /Amortising/Asset Swaps • Valuing a Swap during its Life Reference Text : 1.Fabozzi Frank McGraw Hill International 2. Mortgage Backed Securities • Mortgage Mathematics • MBS & Asset Securitization • Securitization Structures 5.Swaplct Parity 7. Interest Rate Options • Forward Rate Agreement • Caps/Floor/Collar • Blacks model of Interest Option Valuation • Caplet —Floorlet. Bond Management Strategies • Active and Passive Management Strategies • Classical and Contingent Immunization • Duration Based Asset Liability Risk Management 4. The Hand Book of Fixed Income Securities.Course Content 1. Ladder & Bullet Strategy 3. Fixed Income Markets & Their Derivatives Suresh Sunderasan —Thomson Learning 3.

virtual organizations.3. Determinants of organizational structure — strategy. size. boundryless organizations. conflict. acquisitions & globalization on organizational structures and effectiveness 5. power & politics 6. Daft.1 Organizational Theories and Structure Designs — UA 100 Marks Course Content 1. managing dynamic processes decision making. life cycle. 2.3. New Delhi. organizational design for change and innovation Reference Text : 1. Thomson Southwestern 2. P. Organizational design for excellence . P L Organization Theory and Design Current Edition. technology. Tata McGraw Hil. N. Organizational design & effectiveness 3. network organizations. Evolution of organizational theories. learning organizations. impact of mergers. Robins Khandwalla. 1992 . environment and culture 4.

Strategies and Practice 2. 7.3. Cost Benefit Analysis and ROI 13. Training Administration. Employee Training and Development by Raymond A Noe. Training Audit Reference Text 1. Training evaluation. Competency modeling and mapping 8. P.3. Implementation of Training 10. E-learning and use of technology in training 12. Designing Training Modules 9. Effective Training Systems.2 Training & Development 100 Marks Course Contents: 1. Traditional training methods 11. Nick Blanchard James W Thacker Second edition Pearson Education 3. 3ed. Management Development 14. Introduction to human resource development 2.Principles of Adult Learning. seminar etc 15. design training calendar /schedules) 6. Training Need assessment. Learning organization 4. Motivation & Performance 5. McGraw Hill Publication (International Edition) . Overview of Training in Organizations (Role of training. budget training programmers. (training budget. Planning & Organizing conferences. structure of training) 3.

6. Quality circles. • Role of TU • Role of state 4. Himalaya Publishing House . Workers Participation In Management. Gender Equality. • Indian experience. • Experiences of Germany. Himalaya Publishing House 2. S Dynamics of industrial Relations in India. Role of management and corporate social responsibility.3. C S & Mamoria. Contemporary issues in TU • Rightsizing & VRS • Business Process Re-engineering • Productivity & union 7. A. • ISO.3 Introduction to Industrial Relation & Labor Welfare 100 Marks Course Content Introduction to Industrial Rations & labour Welfare 1. 5. • Kaizen. HR approach. Comprehensive IR model or interalist & externalist approach.  Post Liberalization. TQM.3. 6. 3. • Suggestion schemes. Trade Union • History & Development of TU • TU Policies  Inter Union Rivalry. M Industrial Relations Conce1nual & Legal Framework. 4.  Intra Union Rivalry  Multiplicity or Trade Unions & implications of MRTU. • Union recognition.Growth & development of IR • History & development of 1k  Pie independence  Post independence. France & Britain. Sharma. Labour welfare in organized sector. Management of Conflicts as related to IR aria different methods of resolving conflicts. • Conditions for effective Collective Bargaining and process of CB • Adjudicating & Proceedings under ID Act & the role of Govt.Social Welfare • Concepts of economics & social welfare. Mamoria. Reference Text 1. IR issues in Organizations • IR Definitions • Different approaches to IR Functional approach Systems approach & Dunlops Contribution Oxford Model. 2. 5.

Process of Performance Management 3. Mamoria C S Mamoria. Methods of Performance Appraisal 6. S.4 Competency and Performance Management 100 Marks Managerial Competence and Performance Management Course Content A) Competence a work: 1. Measuring or Mapping Competencies 7. Role of Assessors in an Assessment Centre 11. PA. Appraisal Communication 10. Process and Documentation of PA 9. Designing competencies Dictionary 6.Objectives. Competency Levels 5. Types of competencies---Behavioral and Technical 3. Performance Feedback and Counseling 12. 4. competency at work 2. Concepts of competence. & S. Dynamics at Industrial Relations in India. Appraisal Interviews 11.3. Legal and Ethical Perspectives in PA Reference Text : • Performance Management by Julie Freeman. BEI 8. Assessment Centre 9. Objective pf Performance Management 2. Gankar. Appraisal forms and formats 7. Oxford University Press 3. S. V. Industrial Relations. Himalaya Publishing House Venkata Ratmam C. . Designing tools in an Assessment Centre 12. JD and PA 5. Career Development 13. Competency Description 4. Conducting and Operating Assessment Centre 10. Measurement in FA 8. issues and Problems 4. Feedback Mechanism B) Performance Management 1.3.

technical labor. Manpower forecasting for managerial staff. Developing manpower strategies. 10.• • Bringing out the best in people by Daniels Effective Performance Appraisal by James Neil 3. 2. Network models for training and recruiting decision in manpower planning: A stochastic programming model for manpower planning. Integrated Budget for manpower management. 4. Markov Chain models for manpower system. Human Resource Audit 1. Manpower planning as an integrated part of business planning. 2. Personnel & human Resource Management — P. Quantitative and qualitative approaches to manpower economy. Demographic and ecological models for manpower planning. Controlling manpower costs. 7. 9. 3. Subha Rao . observation. Audits of Business Goals and Plans Audits of Business Assumptions Audits of Business Personnel Practices Audit of Business Human Resource Utilization Audit of Business Productivity norms Audits of Business Personnel Budgeting Human Resources Accounting Audit of executive Turnover Auditing of Industrial Relation Auditing of Industrial Committee Management Costs involved Recruitment Initiation and Training Job-evaluation Compensation planning HRD audit methodology and issues Interviews. 12. Management Science and manpower analysis. 13. The Pie-requisite for manpower planning. 4. 3.5 Human Resource Panning And Human Resource Audit 100 Marks Course Content Human Resource Planning 1. Planning careers: Managing career structures and evaluating maintainable career policies. setting manpower standard. A Simulation model for manpower planning.3. questionnaire The HRD Score card and writing the HRD Audit report. Reference Text 1. Mathematical models anti manpower planning. 6. Mathematical models for stall structure evaluation. 8. An econometric model for national manpower planning. 11. 5.

ESI Act. Factories Act. Provident Fund Act & Misc Provision Act. MRTU & PULP. Gratuity Act 9. 5. Human Resource System — T. 6. 10. Workmen’s Compensation Act 7.Rao 3. 2.6 Labour Legislation 100 Marks Course Content Labour Legislation 1. 12. Payment of Wages Act. Industrial Employment Standing Orders. 3. Apprenticeship Act Reference Text: Bare Acts . Human Resource and Audit — T. Payment of Bonus Act 8. 4. Minimum Wages Act. Contract Labour (Regulation & Abolishing) 13.3. 11.V.Rao & Udai Pareek Human Resource Electives 3. Shops & Establishment Act.V. Industrial Dispute Act.2. 14.

. Understanding Provident Find. target position. Making a salary offer to a candidate— understanding salary ranges 13. Costing the CTC of each element of Compensation Structure (excluding stock options) 7. taxability of stock options Reference Text: 1. Retrials and Social Security. Subha Rao. SEBI Guidelines. Understanding inflation — Neutralization of Inflation — Dearness Allowance. valuing stock grants. percentile. Types of Variable Pay 10. ageing of market data 14. Equity Compensation Plans—objective of equity compensation. Variable Pay / Incentives/ Stock Options 6. understanding median . Understanding Elements of Compensation Structure — Fixed . ESIC. Cash. arriving at a comparator. C. Converting Remuneration Survey results Into a Salary Proposal 15. conducting a survey. Bonus under Payment of Bonus Act 9. Arriving the CTC of art employee/candidate — costing elements. types of Stock Plans. Consumer Price Indices . benchmarking. Benefits. designing a salary offer template 12. Textbook of HRM — P. Understanding income Tax 11. Human Resources Philosophy and Approach 101 an Organization 2. Elements of Reward Strategy — Understanding Reward Management 4. Compensation /Remuneration place In Reward Strategy 5. Gratuity. Superannuating.3.7 Compensation and &Benefits 100 Marks Course Content 1. Reward Strategies — Articulating and understanding business context for reward strategies 3.3. Remuneration Survey.choosing a partner.

Worley Christopher C. Action Research 3. Snefl. Process of Change 4. Data Collection & Analysis including Climate Survey 6. Essentials of Organizational Development and Change. Organization Diagnosis & Diagnostic Models 5.. Shermn 3.. Definitions underlying assumptions and values of Organization Development 2.Systems Approach.3. Understanding Organizational Roles • OD Intervention theories and methods Large Systems.2.8 Organizational Development 100 Marks Course Content 1. Approaches to OD . Group and Individual Techniques Reference Text : Cummings Thomas C. Managing Human Resources — Bohlander. .

operational and predictive validity. validating criteria. cut-off scores. objective measurement of performance and other job related behaviors. Role of test users. split-half reliability. Regression Analysis n personnel selection. scope and limitations in organizational set-up. approaches to behavioral assessment behavior observation. retest reliability using equivalent form. Reliability. 9 Role of application blank arid interview in personnel selection and assessment performance appraisal systems. Kuder . personality testing different types of personality tests. Factor-analysis. methods of calculating validity . item analysis. • Interpretation of the test scores and drawing conclusions for prediction and decision making (For both individual and group testing) 5. 8. Assessment Center approach in personnel selection and performance. expectancy table. item difficulty . construct validity.N. measurement. and behavioral assessment. usage of personality tests in personnel selection and critical issues related to personality testing. tests o vocational interests. Test construction procedures and scaling techniques ( A group project is compulsory Which must incorporate construction and vanadium of a test or revision of an existing test) • Development of items. importance and usages of aptitude tests in personnel selection. issues related to systematic observation and judgment in behavioral assessment. 3. Psychological tests use. Fairness and bias in testing.3.Recbardson reliability: factors affecting reliability estimates. 4. biserial correlation. creativity and tests for measurement of creativity.3. Essential consideration of selecting a test. Aptitude testing difference between intelligence and aptitude tests. factorial validity. Behavioral assessment in personnel selection. • Reliability : relative reliability and absolute reliability types of reliability .retest reliability using single form. Validity and Standardization. • Validly : types . 10. and norms development. face validity. 7.D. differential predictors. 2. Ethical and Social considerations in testing in organization.simple correlation. multiple correlation.. ia1ues and other behavioral tools and their importance in personnel assessment. tetrachoric correlation. Measurement of intelligence arc general abilities different type of intelligence tests. Characteristics of scientific measurement techniques. different type of aptitude tests. ANOVA. issues related: to intelligence testing in personnel selection. Reference Text: • Quantitative Techniques in Management .Voca . 6.9 Quantitative Techniques In Human Resources Management 50 Marks Course Content 1 Principles of individual differences and quantitative approach to its measurement. concurrent validity. • Objectivity in administration and scoring. attitudes.

Organizational Learning : A Capabilities-Based View 4. Why Organizations need to Learn 3. Emerging Business Realities 2. Knowledge-Creation and Acquisition Processes 7. Sharma 3. A chitecting a Learning Organization Reference Text Developing the Learning Organization by Peter Lassey.• Quantitative Techniques in Management – J. K.10 C Building Learning Organizations 50 Marks Course Content 1. Knowledge-based Competition 6. .3. Learning Tools and Techniques System Techniques • System Thinking • Benchmarking and Process Mapping 5. Measuring Learning: The Intellectual Capital 8.

Occupational Stress 3. Nature of stress 2. Notes complied and given by Faculty . I’ M Ok-Youre ok — Thomas Harris M. Leadership styles in stressful & non-stressful situations Reference Text 1. Stress & thought process learning 6. Source of managerial stress 5.3. Assessment of stress 10.3. D 2. Stress & conflict 12. Stress & personality 7. Role stress 4. Stress & management of change 11.11 Stress Management 50 Marks Course Content 1. Verbal & non-verbal Indications of stress 9. You Can Win — Shiv Khera 3. Stress & motivation 8.

manufacturing. Agile Manufacturing Reference Text 1.II. Jacobs . Robotics. Production Systems-operations. Product-Process Technologies 3. services. Production Planning & Inventory Control .1 Operations Planning & Control (OPC) — UA 100 Marks Course Content 1. Capacity Planning —models 10.By Vollman . KANB.types. CIM.By Samuel Eilon 4. Batch scheduling-models optimization 13. Batch Scheduling-models-optimization 14. Production Plans-an overview. Evaluation-Selection of Equipment Requirements its-optimization 5. Why bark. types 8. MRP . Evolution of Production Systems. 4. Advanced Concepts like JIT. FMS.John F Magee 2. PP & Inventory Control . Demand Management-models 9. Aggregate Planning –models-optimization 12.By Seethararma L Narasimhan. Peter j Billington 5. Line Balancing-models-optimization 7. processes. ERP/SAP-PPC Module reports-interpretation-variance analysis-use in decision making 15. Production Planning —g & Control .Optional Group — Operations 3. Resource Planning:-models 11. Process-Product Matrix. Dennis W. Jhamb 3. Manufacturing Planning & Control . Layout-models-optimization 6. Bony .L. Elements of PPC . C. models 2.4. Mc Leavey. GT.

3.2 Logistics & Supply Chain Management 100 Marks Course Content 1. Logistic Costing (Activity Based Costing) 11. Outsourcing Reference Text : 1.Forecasting 3. inventory Planning I Inventory Control 8. Transportation 4. Logistics Organization 9.Ailawadi & Rakesh Singh Logistics Management by K. Basics of Supply Chain Management 12. Warehousing 5.C.Saha’ 3.Basics or Logistics 2. Logistics Measurement 10. DRPIMRP 6. Application of IT in LSCM 7.3 Materials Management 100 Marks . SCM by Rahul Altekar Logistics Management by S.4.Shdhara Bhat Supply Chain Management .4. 2. 3. 4. Barriers to integration 14.. Integrated Supply Chain Management 13.

4) Purchasing and Procurement Activities under Materials Management. e) Past Consumption Analysis Technique f) Moving Average method. d) Elements of procurement cycle. a) International commercial terms. h) Organization based on Location. and under uncertainty. 5) Purchasing of Capital Equipment a) Significant differences b) Considerations in evaluation of bids c) Purchase of used equipment d) Sources of used equipments e) Purchase versus lease. scope. 6) International procurement -imports. g) Organization based on Commodities. a) Supplier Quality Assurance Programme b) Buyer Supplier Relationship c) Self certified suppliers. responsibility and limitations c) Sources of supply and Supplier selection. g) Exponential Smoothing 3) Purchasing a) Purchasing principles. i) Organization based on function j) inter-departmental relationships k) Centralized versus Decentralized materials management.Course Content 1) Materials Management an overview a) Introduction. policies .procedures and practices b) Objectives. f) Role of Purchasing Committees/ Purchase Managers. . b) Importance of Materials Management c) Objectives of Materials Management d) Costs involved in the Management of Materials e) Integrated approach to Materials Management 1) Organizing Materials Management. d) Vendor development – evaluation and rating e) Price forecasting f) Negotiations g) Reciprocity h)Legal aspects of purchasing i) Legal aspects of purchasing j) Purchase orders/ contracts k) Method of buying under certainty. 2) Materials Planning a) introduction and factors influencing materials planning b) Techniques of materials planning c) Bills of-Materials d) Materials Requirement Planning (MRP). under risk.

Surplus and Scrap Management a) Definition . h) Issue control 10) Codification a) Introduction b) Benefits of codification. d) Typical layout plans e) Storing practices and identification of materials. e) Payment terms including Letter of credit. I) Centralization and Decentralization of stores. 7) Classification of Materials a) Introduction and objectives of classification. g) Custom tariff h) Custom clearance. b) Types of stores and benefits of scientific storekeeping. f) Types of L/Cs. 9) Materials receipt and stores a) Introduction and functions of scientific store management.(b) import procedures and documentation. e) Standardization as a tool for variety reduction f) The Role of Materials Management (Purchase /Stores) in Standardization / Variety Reductions 12) Obsolete. c) Categories of importers d) Identification of foreign sources. e) Classification on the basis of usability of materials. d) Systems of codification e) Colour coding. i) Bill of Landing und ether documents. g) Preservation of stores. c) stages of scientific codification. I) Types of inventories. b) Basis of classification. c) Store location and layout. C) Classification on the basis of stage of conversion process d) Classification on the basis of nature of materials. 11) Standardization a) Introduction and different levels of standards b) Various Foreign Standard in use in India. c) How is au Indian standard evolved d) Advantages of Standardization. 8) Internal assessment test / projects and presentations.

Pune). e) Benefits of Computerization. Datta tr-rentce-Hah iLua. e) Perpetual Verification.Nair (Vikas Publishing House. 15) Ethics in Materials Management a) Importance of Ethics Ii) Business Ethics c) Ethics in buying d) Code of ethics e) Problems in Ethics f)Backdoor selling Note: All the above topics need to be supplemented by case studies. New Delhi). 3.C. Sundresan (Prentice Hall of India. 6.b) Need for Scrap yard c) Identification and control. 2. Materials Management —An Integrated approach By P. Gopalknishnan (Tata McGraw Hill.Gopalkrishnan and M. Reference Text 11. 3. New Delhi) 2004 Fifth Edition. d) Management reports on Materials. d) Categorization of obsolete surplus e) Control of scrap/ obsolescence f) Responsibility for disposal g) Procedures and documentation for disposal of scrap/ obsolete/surplus. L. New Delhi). TCM an Cases Dy AK. Jhamb (Everest Publishing House.4. New Delhi). c) Activities of Materials Management covered by Computerization. Introduction jo Materials Management By JR Tony Arnold and Stephan Chapman (Pearson Education.K. 4 5. Purchasing and Materials Management By N. 14) Computers in Materials Management a) Steps in computerization. 13) Stores Accounting and Stock verification a) costing of Receipt of Materials b) Costing Issues to Production c) Stock verification d) Periodic Verification.4 Technology Management Including Manufacturing Strategy 100 Marks . Materials and Logistics Management By Prof. 1) Process of Verification. Purchasing and Materials Management By P. o) Database for Materials Management Systems. New Delhi). Material Management-Procedures.

line. Focused manufacturing and Group Technology .Course Content 1. 9. 5. not manufacturing related Determining order winners and qualifiers Relating Manufacturing and markets— price. 3. push vs pull. not Manufacturing-specific. batch. 6. speed Process Choice Business Implication of process choice — project. 4. technological opportunities Product Profiling and Manufacturing Manufacturing and product life cycle stages Manufacturing for multiple markets Manufacturing and incremental marketing changes 2. line related Technology Strategy — flexibility. jobbing. continuous Hybrid processes — batch related. quality. Corporate Strategy and manufacturing Pitfalls of functional based strategies Strategic Integration of manufacturing and Marketing Concept of Order Winners and Qualifiers Technology Management and New Product Development (NPD) Corporate Strategy and New Product Development Organization for NPD Technology management and Idea Generation for NPD Discovering customer needs Sources for new product ideas Market assessment and value analysis Evaluation of new product ideas Technology management and NPD project selection Assessment of product concept Assessment of competitors Concept testing Financial analysis of projects Technology Management and Product design Integrated product design Design for Quality using Quality Function Deployment Design for Reliability Design for Manufacturability Order Winners and Qualifiers Dimension s of Order-winners and qualifiers — manufacturing -specific. 8. reliability. 7.

12. l4. 13. costs Investment decisions Manufacturing Infrastructure Structure — specialists generalists Operational Control — quality. Make or Buy Core elements of the business and strategic considerations Span of process and product technology Product volumes.in Time Manufacturing Principles Practices Time-based Competition Time as a competitive weapon New Product Development and time to market Mass Customization Market trends Pre-requisites for mass customization Technologies for mass customization Theory of Constructions (TOC) Basics of TOC Drum-Buffer-Rope solutions to manufacturing Too in project management and supply chain management 11.Principles and concepts Methodology 10.Acquilano 3. 16. Reference Text : Operation management for competitive Advantage by Chase-Jacobs . inventory manufacturing Basics of World Class Manufacturing General Principles Design Principles Human Resource Principles Quality and Process Improvement Principles Capacity Principles Just. 15.4.5 Business Process Re-engineering & Benchmarking 100 Marks .

functional flowchart with time-lines Types of re-engineering Process Improvement with cost reductions Achieving best-in-class with competitive focus Radical change by re-writing the rules Organizing for Process Improvements Setting up teams.Course Content 1. 6. 4. Business Process Fundamentals Definition or Business Processes Business processes and functional processes Importance of focusing on business processes Understanding Business Processes Customer focused analysis of business processes Identifying value adding activities Visualizing Business Processes Introduction to flowcharting Types of flowcharts — block diagrams. 9.4. choosing team leaders Training teams for process improvements Benchmarking Origins benchmarking — Xerox approach Definition of benchmarking Internal benchmarking Benchmarking against the best the unit Benchmarking against the best in the group.7 World Class Manufacturing Practices 100 Marks . 8. 3. 3. 7. 5. External benchmarking Benchmarking the best in the industry benchmarking the best in any industry Re-engineering and Information technology Flowcharting information Flows Using IT to speed up processes 2.

Mike Asher 5. c.By Gopal Kanji. Indian examples of successful Japanese Manufacturing Practices & benchmarking Reference Text 1 Toyota Production Systems .Taichi Dhno• Kaizen Masaki Imai 2. T Q M Process . Housekeeping 3. S.M. Combo Kaizon.Dr Shrinivas Gondhalekar.Principles of Japanese manufacturing 2.M E. viz 6. Beyond T 0 M . Publications of JMAM. TOO Tools — problem solving b.4.Course content: 1.By Robed L Flood 4.P. Getting the employee involved in above 4. 5-S Principles e. in) Total Production Maintenance 3. Total productivity through such practices a. T. Problem solving tools such as a. TOO Toots — Management 5. Chroniel of a Quality Detective . Kaizen b. Poyal Sheth 3.8 Advanced Supply Chain Management 100 Marks . ifl5-S..D d.

f) Achieving strategic fit. d) The effect of demand uncertainty e) Risk pooling f) Centralized versus recentralized systems. (E -. transshipment 7) International assessment test/ projects and presentations. g) Managing inventory in the supply chain 5) The value information a) Introduction b) Bullwhip effect c) Effective forecasts d) Information for the coordination of systems. Pull and Push-Putt systems c) Demand driven strategies. 4)Inventory Management risk pooling a) Introduction b) A single warehouse inventory example c) The economic lot size model. c) Process view of a supply chain. h) Designing the supply chain for conflicting goals 6) Supply chain integration a) Introduction b) Push. Milk run. d) The importance of supply chain flows. e) Making network design decisions in practice.business) e) Distribution strategic. 3) Designing distribution network in a supply chain a) The role of distribution in the supply chain. e) Competitive Supply Chain Strategies. b) Factors influencing distribution network design. Collaborative Planning Forecasting Replenishment CPRP) concept d) Impact on internet on supply chain strategies. e) Locating desired products f) Lead time reduction g) Information and supply chain trade-off. a) The role of network design in-the supply chain. Cross-docking. Direct shipment. b) Factors influencing network design decisions.Course Content : 1) Understanding the supply chain a) What is a supply chain? b) Decision phases in a supply chain. d) Distribution network in practice. . 2) Network design in the Supply Chain. c) A framework for network design decisions d) Models for facility location and capacity allocation. c) Design option for distribution network.

Value-added services Relationships and experiences. Elements and benefits of JIT systems. d) Strategic pricing 13) Customer Value and SCM. a) Introduction b) The dimensions of Customer Value.8) Strategic Alliances a) Introduction b) A framework for strategic alliances. c) Conformance to requirements. human resources. Requirements of RSP. f) Overcoming limitations of VMI 13) Customer Value and SCM. Inventory ownership In RSP. d) Mass customization. g) Distribution Integration. c) Third party / fourth party logistics d) What are 3PL/4PL Advantages and disadvantages or 3PL. Advantages and disadvantages of RSP. d) Local autonomy versus central control. 12) Procurement Management in Supply Chain a) New Paradigms in Inventory and purchase management b) Just in time. Benefits. e) Regional differences in Logistics. 9) E-procurement and outsourcing a) Introduction b) Outsourcing benefits and risks. Types of and issues In Distribution Integration. e) implications and benefits of mass customization f) SCM for mass customization. 10) International Issues in Supply Chain Management a) Glob& market / Technological/ Cost/ Political and Economic Forces. c) A framework for Buy / Make decisions. characteristics of mass customization. Information systems availability. challenges and limitations of VMI. c) International versus Regional products. price and brand. f) Global business logistics 11) Lean manufacturing and SCM a) Basic elements of lean manufacturing b) Benefits of lean manufacturing c) integration of lean manufacturing and SCM.Cultural differences/ infrastructure/ performance expectation and evaluation. 3PL issues and requirements? e) Retailer supplier partnership f) Types of RSP. a) Introduction . product election. Issues and steps in RSP implementation. e) Steps in setting up VMI. c) Vendor Managed Inventory (VMI) d) VMI Business Model. d) E-procurement e) A framework of E-procurement. b) Risks and advantage of International supply chain.

trade regulation. Aitekar çPrealce all India. copyrights.. Note: All the above topics need to he supplemented by case studies. product election. Planning and Operation By Sunil Chopra and Pet Meindi (Pearson Education. government procurement regulations. trademark laws. d) Strategic pricing 14) Performance Measurement and Control in Supply Chain Management a) Introduction and concept of Benchmarking b) Gap Analysis c) Key action in benchmarking for best practices d) Overview of Supply Chain Operations Reference (SCCR) Modeling 15) Ethical issues in SCM a) Supply chain vulnerability b) Conformance to applicable laws such as Contract and commercial laws. New Delhi) . d) Confidentiality and proprietary information.b) The dimensions of Customer Value. Reference Text : 1. c) International practices. price and brand.. transportation and logistics laws and regulations. environmental laws. Value-added Services. New Delhi) 2. patents. Supply Chain Management-Strategy. c) Conformance to requirements. Supply Chain Management Concepts and Cases By Ranul V. Relationships and experiences.

20 Principles o( Material Handling 2.4. Reference Text • • • Integrated Material Management — P.9 Material Handling and Transportation.3. Transportation Modes I Attributes 5. Containerization 4. Machinery Handbook . Palletisation 3. 50 Marks Course Content 1. Total cost concept in Material Handling and Transportation. Gopalakr-ishnan Stores inventory Control — KS. Menon. Transportation mix in Economy 6.

Concurrent Engineering concepts and practices for easier quicker delivery of prototypes 4. Applications of VANE at design stage. 5. Defining for business goals 2. Operations Management — Decision Making in the operations funcation — Roqer Schvoerier 3.Donald Delmar 2. Successful pilot run and production sing Reference Text 1.Chase — Jacobs -Acquilanc . Operations and Industrial Management .10 New product development and concurrent Engineering 50 Marks Course content: 1.3. Operations Management for Completive Advantage .4. Time bound Research and development and prototype manufacturing 3.

O.Q. 6.S.id Grand Ii Quality Detectives — Dr. V C a. Gondhalekar & Payal Shetty.11 Industrial Engineering Applications and Management 100 Marks Course content 1. Industrial Engineering and productivity 4. book of industrial Engineering Standards.T concepts &i plant (shop layouts and selection of materials handling equipment and storage systems 5. 3. Origination Methods Applications in office and white collar productivity Reference Text : • • • • Industrial Engineering Applications and Management — Philip Hicks Mathematical Techniques in industrial Engineering . P. Pre determined methods & time systems (PMTS) & application of low cost automation.4. Industrial Engineering definition & applications 2. Handbook of industrial Engineering & Management — Ireson.R.3.L.Shone K J. . I. Ergonomics — Definition and applications 7.

Entity Relationship diagrams etc — o Use of Object Analysis and Design o Use Cases and visualization of the IT based solution o Design of Inputs Outputs and other Interfaces Documenting Software requirements . Prototyping. Agile Methodologies — Various phases in each lifecycle model! and the pros and cons of these approaches to software development (2 sessions) – Analysis and Design of information systems (4 sessions) o Assessing the Feasibility of a system o Gathering detailed requirement o Use of Structured methods such as Data flow. Spiral.5. Use Case Point Method etc — Estimating a Coding Task versus non-coding activities such as Documentation etc (2 sessions) Software Quality and Testing —Need for testing. document the requirements.1 Software Engineering .methods of software estimation such as Line of Code. Quality assurance of software at each phase in the lifecycle. Function Point. by Rambaugh Software Metrics Nassom Reports and Nasscom for industry perspective Strutted system analysis and design : Concise study Ed : 1: Kelkar SA .UA 100 Marks Course content: • Exposure to software development process— Software Lifecycles such as Waterfall. overview of Automated methods for testing —(2 sessions) Review of Student Presentations on exercise which requires them to analyses a business process.Optional Group— Information Technology 3. load tests etc Use of Use Cases for functional testing. Various types of tests such as Black box v/s White box. COCOMO. Rational Unified Process. Functional test! Code reviews Stress tests. Analysis and Conceptual design of the system estimation of the software size (1 Session) • • • • • Reference Text • • • • • • • • Systems Analysis and Design by James Software Engineering by OOAD –Buch and Rambaugh UML by Wrox Publication OOAD & UML.various documents used at different stages of software development process — User Requirement Specifications — (2 sessions) Software Estimation — challenges iii Estimation of software . Preparing Test Data and Test Cases.

Steven Holzner — Visual Basic S Programming 3. Godbole A.2 Technology Platforms 100 Marks Course content • Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. o Web Platforms —various protocols used for the internet. . other mobile devices. . Doanid Leach.3. FTP.S. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . — Operating systems 2. devices for backup etc o Server Technology platforms .5. HTTP. Aiticd Malino . the internet Protocol.Windows Unix. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). email Protocols. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP.popular server technologies such as the Intel.Digital Principles and Applications. Storage Area Networks (SAN) . Laptops. Databases for data warehousing and other specialized applications • Software Development Platforms. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text : 1.

• Enterprise Resource Planning (ERP) . Benefits of ERR • Supply Chain Management — Need for Supply chain integration.Need for KM. • Overview of Applications In various Industry verticals such as Banking and finance Retail Telecom. forecasting.other modern technologies for application integration Reference Text Demo / Screen Shots of ERP Software such as SAP. benefits to an organization. Capturing storing. Data warehousing products. and SCM products . contact management etc • Business Intelligence and Data Warehousing — o Purpose of Data Warehousing. modules of a CRM product and what they do — such as sales force automation. Application overview of supply chain solution.6.3. Integrating content management in organization workflows and ERP systems etc Examples of content management tools and applications in various business • Enterprises portals. Transformation and Loading (Eli.) etc Data marts v/s Data Warehouse o Multidimensional Analysis tools o Data Mining — Concept of Data Mining.3 Enterprise Applications 100 Marks Course content: • Overview of IT applications in a common manufacturing cum marketing organizations. CRM. Types of Knowledge. • Enterprises Applications integration.Concepts of an enterprises portal. reusing Knowledge implementing KM initiative application of KM in various industries • Enterprise Content Management— role of content management — ERP and other Transaction related record.Challenges in integrating various enterprises applications – evolution of platforms neutral concepts such as XML to achieve integration . Web content and other understructure content. Various models and algorithms for mining.Functional view of business processes and how they are integrated sing an ERP. Steps in building a data warehouse — Extraction. Healthcare etc. technologies available for building such portals. advanced concepts such as Demand planning and Supplier Relationship management — functional and product perspective • Customer Relationship management — Concept of CRM. technology tools used for data mining • Knowledge Management . difference between data warehouse and a conventional Database.

email Protocols. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS).3.Windows Unix. . Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . Aiticd Malino . Laptops. Steven Holzner — Visual Basic S Programming 3. other mobile devices. — Operating systems 2. Doanid Leach.2 Technology Platforms 100 Marks Course Content : •Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop.popular server technologies such as the Intel. Databases for data warehousing and other specialized applications • Software Development Platforms. Storage Area Networks (SAN) .Digital Principles and Applications. the internet Protocol. HTTP. o Web Platforms —various protocols used for the internet.5. devices for backup etc o Server Technology platforms . etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. FTP. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text 1. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept.S. Godbole A. .

e-business. Set up & Infrastructure Costs. forecast trends. e-commerce. Mergers and Acquisitions . managing Innovation legal Issues. key players. Special Incentives and schemes such as the Export Processing Zones etc • Case Studies of successful and unsuccessful technology companies Reference Text • • • A Guide to PMBok — Project Management Institute Various Cases on the subject . Pricing. reasons for their success etc • Study of various business models Including onsite/shoring. • Challenges for these businesses in the domestic and International markets such as Business Development.6 Managing Technology Businesses 100 Marks Course content: • Overview of the IT / IT/TES/ Telecom and related businesses In India and the world — segments of these Industries .— Prof Pradeep Pendse Managing IT Infrastructure — TMI .growth.5 .Systems – Electives : 3. commerce and pure play ‘e’ models. Talent management Licensing costs & Intellectual property rights. Customer Contract Management and SLAs .

3.0 —IT Governance Institute • BS — 7799 — IT Security Standards • • Appropriate Standards like Sarbanes Oxley IT Act 2000 .0/4. Key Process Areas and Process o Implementing COBIT in an organization o An Audit perspective of COBIT • Overview of other compliances: o IT Act o Sarbanes Oxley and the Graham Bleach Act o BS-7799/ISO 27000 o ITL/ITSM o RBI and other Banking Regulations and Bessel I I (for Banks) o Data Protection Act o Etc Reference Text • COBIT 3.7 IT Governance and Compliances 100 Marks Course Content : • Need for IT Governance (COBIT Framework) o Overview of various Standards and governance framework o Introduction to the COBIT Framework as an umbrella framework o COBIT Domains.5.

5.3.including spam. 7799/ISO/IEC 1799 Business Application (System & Web) Process Flow and Security . Publishing viruses NetWare etc o Controls for wire less set ups o Controls in the context for Mobile and portable devices o Hardware related controls • Considerations for deciding appropriate choice of controls • Basic principles of Audit in the context of information security • A process view of Information security – overviews of the BS -7799/ISO 27000 standard Reference Text • • • IT Security Governance Institute (ITGI) BS.10 Information Security and Audit 50 Marks Course content • Need for information in an organization • Identifying Information Assets in an organization • Threats and risks to Information • Broad strategies for managing Information Security risks • Discussion on technical controls in the area of: o Operating system o Data base o Software Ceve1opmenl process o Network controls o Access control o Physical Controls o Controls for remote access o Internet related control .

11 Software Architecture 50 Marks Course Content : • What Is architecture? • Why Software Architecture ?— goals and purpose of architecture • Types of Architectural views of software — Project Managers view.• • • Database Security Network and communication security Business Continuity Management 3. . The engineering view. IT Architecture Application Architecture etc • What is a Pattern ? Application to software design. benefits of using design patterns • Explanation of key Design patterns — GRASP Patterns etc • Explanation of Key Architectural patterns • Overview of Enterprise Architectural Frame work The Zachmanns Framework Reference Text • Art of Software Architecture — AJbn Stepehn.5. Information Architecture. . the User case view etc 4+1 view of architecture • Layers of architecture — organizational Architecture.

ORGANIZATIONAL GROWTH Responsibility centers and profit centers .identification and creation of profit centers.Efficiency Audit . Measurement of Assets Employee .Analysis of Incremental ROI .1 Management Control System — UA 100 Marks Course content: 1. Management Audit. profit centers as a control system De-Centralization and profit centers. Mechanics of determining profit objectives of profit centers . 2.Integrating Responsibility Budgets Integrating Responsibility Budgeting with MBO System.Administrative Cost Control .Internal Audit Government Cost Audit .Problems of growth and corporate control.Second Year . Control of R & D Project Control .Sensitivity Analysis Developing financial goals along organizational hierarchy . Financial Reporting to Management Under conditions of price level change Objective and methodology 5. Financial goal setting .Concept and technique of Responsibility Budgeting Analytical framework for Developing Responsibility Budgets . Application MCS in Public Sector Service Organization & Proprietary Organizations . 4.problems and perspectives or transfer pricing Linear programming technique for determining divisional goals in a multidivisional company . CONTROL IN SPECIAL SECTORS : Scrap Control .Audit . 3.Fourth Semester 4.

Relationship between ethics and Corporation Excellence — Approaches for Developing Various Orientation towards Ethical business Behavior 3. 3. 2. 4. Evolution of through ethics in business — Culture and ethics — overview of ethics system. Ethics in International scenario —housing on the unique nature a I ethical determines in a cross—cu1riral setup guidelines for resolving and examples at corporate transgressions 5. Corporate Governance — including suggestions of the Adrian Cadbury-report Kumarmangalam report and their ethical ramifications. Ethics of Management by Hosmer Ethics of Management by Charaborty Ethics by Chandra Sekhar . Ghosh (Prentice Hall India) 4.Basic framework of Normative ethics Ethics and decision — Making. Moral Evolution of the firm – dealing with the stages of Ethical growth and Organization and categorization of Indian trains – national corporate at various stages of growth Reference Text 1.Reference Text • • • Anthony & Govindrajan – Management Control Systems (Tata McGraw. Belief A life patterns— Social Economics values and responsibly — trusteeship management — Gandhi an Philosophy of wealth management Ethics and Indian management . Social responsibility of business — Ethical aspects of corporate policy. 2. Attitude. morality and rationally in Foal Organization — Moral Relationship between individual and Organizations.2 Business Ethics Corporate Governance Course Content : 1.Hill) Maciarrillo & Kuby – Management Control Systens (Prentice Hall India) Management Control Systems – N.

Ancilliarising & Acquisitioning) 4) Support Organizations for an Entrepreneur and their Role 5) Legal framework for starting a Business industry ri India.start Routes to establish an Enterprises (Franchising.4. Entrepreneurship Management 100 Marks Course Content : (A) Entrepreneurial Perspective: Concept of Entrepreneur. Gender Issues in Entrepreneurship. advantages Entrepreneur 1) Nature and Development of Entrepreneurship. 3) Quick . 2) The dynamic role o Small Business? Industry in Economic Development 3) Personality of an Entrepreneur! Entrepreneur 4) Innovation and Entrepreneurship (B) The Entrepreneurial Environment: 1) Policy Perspectives in India to promote Entrepreneurship 2) Analysis of Business Opportunities in different sectors of economy at National and Global levels. Entrepreneurship and Enterprise . Incubation Program New Venture expansion – strategies and issues Reference Text . What is Ethical in Ethics by John Henderson 4. (C) The Enterprise Launching Product / Project Identification Developing a Project Report/ Business Plan Business Financing including venture Capital Finance Managing early growth of a Business. 3.

Market positioning 3. capacity and service assets 7. Bitner. Walker (2004). Collins. New service development 5.4 Services Management 100 marks Course content: 1. Zeithami. Viz i) SIICOM ii) SIDBI iii) MSSIDC iv) NSIC 4. N. Greniler (2006). Customer complaints and service recovery 10. Managing demand. Service processes — managing service encounter 8. Entrepreneurship Development in India – By Biswanath Ghosh 5. Lazier 2. Literature Published by Support Institutions. Entrepreneurship Management – By P. Managing service profit cha 11.. Services marketing mix decisions 6. Singh. McGraw H1I 2. Managing people in service organizations Reference Text 1. Saboo 3. aV 0. Services Marketing . and F. P . Service delivery system. William C. 3’d Ed. Pearson Education Australia . Beyond Entrepreneurship – By James C. By J.Dynamics of Entrepreneurial – By Vasant Desai 4. C. J. Introduction — Nature of services 2.1. Services Marketing : An Asia-Pacific and Australian Perspective. 4h Ed. V. Managing customer relationships 12. Lovelock C . 4. M. Customer satisfaction and service quality 9.Patterson.

5 6. K.4. ISO 1400 EMS Certification Major Legislation like air (P & C. K. P) Act. 7. P) Act. Managerial aspects involved in Environment management. directing. organizing.Overview of the role and responsibility of the industries Total Quality Environment Management. 2. K. Act 1986 Wild life Protection Act etc. Water (P & C. N. Reference Text • • • • • • Krishnamoorthy : Environmental Management (Prentice – Hall India) Vijay S Chirtris : Changing face of the planet and Environmental Law (Snow White) Tietenberg : Environmental & Natural Resources Economics (Pearson) G. Saxena & N. 4. Oberoi : Environment Emplaned (Excel) N. Environment Protection. Environment Quality Management . Oberoi : Environmental Management (Excel Books) . Pandey : Environmental Management (Vikas) Y. Significance of environment management .Broad outline of National Environment – policy Definition of Environment with particular reference to management. Implementing and controlling agency. Environmental Issues relevant to India. Present status of Environment Management Major issues Scope of Environment Management Role and Functions of the government as a planning. 3.5 Environmental Management 100 Marks Course content : 1.

Scatter diagrams.Electives 4.Concepts. determination and improvement of value adding ratio through reduction of Muda (waste)’ Diagnostic Techniques .partial.time study. lmai’s KAIZEN approach elimination of 3 M’s (Muda.Brain Storming . 7.Relationship with total quality Management objectives . 3. 10.objectives. effect of environment of productivity . piece rate and time saved based systems. design of workplace to suit the human being use of anthropometric data. methods . Reference Text . use in conjunction with process Concept of Muri (non value adding strain ) and its elimination.use in solving chronic problems Organizing for quality Circles. Job Evaluation . concept of Productivity . quantitative estimation and implication of the learning curve. Structure.point crime and lob classification.application in manufacturing and service industries. Value Analysis and Value engineering . wage structure and Modern approach through multi skilling Wage Incentives . principles of motion economy. practical applications in industry. application in different functional areas.Classic ILO approach. seven tools-Pareto Analysis. Use in Creative problem solving with practical applications Ergonomics . 4.the concept of learning curve.determined motion time systems . work sampling. 12. Process observations. Pro. Practical application for product and process development and cost reduction. Scanlon Plan. Evaluation and implementation Phases. 5. Muri). method of implementation of Quality Circles Creativity Based Techniques . Design of work station.Hawthorne experiment. 2. Practical applications with case studies Shirose’s phenomena Mechanism Analysis & concept of Mura (inconsistencies and it elimination). Work Measurement .kedner – Trgre Problem Analysis decision Analysis and Potential Analysis.Objectives and need for job evaluation. Measurement of Productivity . Quality Circles . Brain Storming. Whole Brain Thinking Normal Group Techniques. Approach to Productivity improvement . 8. Relation between job evaluation. 6. its applicability. Learning Curves . Sumath’s Total Productivity Model. Profit Sharing Systems.Financial Motivation techniques.6 Productivity Techniques 100 Marks Course content: 1. barriers to its application. 9. Multi factor and Total Factor-Models. MUra.applicability and limitations.Functional Analysis . 11. techniques .

JIT manufacturing and Lean manufacturing through waste elimination 9. Quality Management in services — the SERVQUAL Model Reference Text 1.Lakhe 2. Total Quality — By Institute of Directors 3. Crosby 3. TQM in this Service By R. 2. Quality tools and techniques 7. 5. Cost of quality — Juran / crossby. quality circles 10. Contributions of Shewhart. Shrike Introduction to work study – A Handbook ---ILO Productivity Journals Handouts 4 . 6 Total Quality Management 100 Marks Course content: 1. Gopal Kanji Beyond TOM — By P L Flood . Six Sigma tools.CMM / PCMM 13. Contributions of Japanese pioneers Ishikawa. 100 TOM Fools — By Mike Asher. Murthy.R. 3. 6. Productivity Techniques — P. Deming. R. S. P.1. 12. Felgenhaum. Basics of stamping & reliability. process capability studies 11.Stastical process control. Taichi Ohno. Statistical quality control basics. Introduction and evaluation of quality movement 2. Quality improvement and Total Employee Involvement 8. Shigeo Shingo 4. Juran. Taguchi.

Project Function in an organization— Layout of Project Department. 6. 5.Proc-ct Management Professional . F Ramamoorthy Project Management’ . 5).By S.Study Guide . 4) Materials Management in Project Planning — Procurement— storage — disposal. 4. Computer Applications : Selection of software packages for application to project management - Reference Text 1. Introduction Concept of Project Management. Financing of the Project :. Project Identification Selection of product identification bf market preparation of feasibility Study /report Project formulation —Evaluation of risks preparation of Project report.Source of Finance — Cost implications thereat Financial Institutions. Financial analysis :— Profitability Analysis — Social cost Benefit Analysis preparation of & budget an Cash Flows. Guidelines for funding Risk Analyst5 — Sensitivity Analysis. Role of Consultants in Project Management. Scope & coverage.6 Project Management 100 Marks Course cement: .Sy P Gopalakrishnan. 1. Quantitative Aspects of projects .By Kimi Heidma Project Management . Mattoo . 3. PMP .policies of Central — Stale Government towards location— Legal aspects of project management.4. Selection of location & site of the project — Factors affecting location . V. 7.PERT/CPM Network Analysis for monitoring of the project Other quantitative techniques for monitoring and control of project. Choudhary Text Book of Project Management . 2. 2 3.3y Prasanna Chandra Project Appraisal By P K. 4.

6. Project Management .By Vasant Desai .

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