U.P.

TECHNICAL UNIVERSITY LUCKNOW

Syllabus Proposed by Board of Studies (MBA)

[Effective from the Session : 2008-09]

MASTER OF BUSINESS ADMINISTRATION

STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 011 MBA 012 MBA 013 MBA 014 MBA 015 MBA 016 MBA 017 MBA 018

Effective from
Subject

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 8 P 2 1 3

Year 1

Semester 1

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 1200

1 2 3 4 5 6 7 8

Principles & Practice of Management Managerial Economics Accounting & Financial Analysis Organisational Behaviour Business Statistics Marketing Management Computer Applications in Management Communication for Management Total

3 3 3 3 3 3 2 3 23

COURSE : M.B.A
S.N. Course Code MBA 021 MBA 022 MBA 023 MBA 024 MBA 025 MBA 026 MBA 027 MBA 028 MBA 029

Effective from
Subject

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 P -

Year 1

Semester 2

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 100

1 2 3 4 5 6 7 8 9

Business Environment Business Laws Research Methodology Operations Research Production & Operations Management Cost & Management Accounting Financial Management Managing Human Resources Comprehensive Viva (CV) Total

3 3 3 3 3 3 3 3

24

8

-

1300

LT/P: Lecture/Tutorial/Practical TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours. * Details of Course Code are given in the list of Elective Papers.

2

STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 031 MBA 032 MBA 033 MBA 034 MBA 035

Effective from
Subject

Session 2009-2010
PERIODS L T 1 1 1 P -

Year 2

Semester 3

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 150 1350

1 2 3 4 5 6 7 8 9

Supply Chain Management Strategic Management Management Information System Consumer Behaviour & Marketing Communication Specialization Group -1 Elective 1* Specialization Group -1 Elective 2* Specialization Group -2 Elective 1* Specialization Group -2 Elective 2* Summer Training Project Report Total

3 3 3 3 3 3 3 3 24

1
1 1 1 1 2 10

-

COURSE : M.B.A
S.N. Course Code MBA 041 MBA 042 MBA 043 MBA 044

Effective from
Subject

Session 2009-2010
PERIODS L T 1 1 1 1 1 1 2 8 P 2 2

Year 2

Semester 4

EVALUATION SCHEME ESE Subject SESSIONAL EXAMS Total CT TA TOTAL 30 30 30 30 30 30 20 20 20 20 20 20 50 50 50 50 50 50 100 100 100 100 100 100 150 150 150 150 150 150 150** 100 1150 5000

1 2 3 4 5 6 7 8 9

Entrepreneurship Development Corporate Governance, Values & Ethics Specialization Group -1 Elective 3* Specialization Group -1 Elective 4* Specialization Group -2 Elective 3* or 4* Open Specialization Elective (Any one) * Research Project Report Comprehensive Viva (CV) Total GRAND TOTAL (Sem. 1 to 4)

3 3 3 3 3 3 18

LT/P: Lecture/Tutorial/Practical ** – Evaluation of Project Report : 100 marks and Viva on Project Report : 50 marks. TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours.

3

ELECTIVE PAPERS
Specialization Group : Human Resource Course Code MBA HR 01 MBA HR 02 MBA HR 03 MBA HR 04

1. 2. 3. 4.

Personal Growth and Training & Development… Industrial Relations & Labour Enactments……… Team Building & Leadership…………………… Negotiation & Counseling ………………………

(III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Marketing Course Code MBA MK 01 MBA MK 02 MBA MK 03 MBA MK 04

1. 2. 3. 4.

Marketing of Services…………………………. … (III Semester) Marketing Research. (III Semester) Sales & Distribution Management ……………… (IV Semester) Retail Management ……………………………… (IV Semester)

Specialization Group : Financial Management Course Code MBA FM 01 MBA FM 02 MBA FM 03 MBA FM 04

1. 2. 3. 4.

Management of Working Capital…………….. (III Semester) Security Analysis and Investment Management ... (III Semester) Management of Financial Institutions & Services (IV Semester) Tax Panning & Financial Reporting…………….. (IV Semester)

Specialization Group : Information Technology Course Code MBA IT 01 MBA IT 02 MBA IT 03 MBA IT 04

1. 2. 3. 4.

Database Management System ………………….. (III Semester) System Analysis & Design and Software Engineering……………………………………. (III Semester) Data Communication & Network ……………… (IV Semester) Electronic Commerce…………………………. (IV Semester)

Specialization Group : International Business Course Code MBA IB 01 MBA IB 02 MBA IB 03 MBA IB 04

1. 2. 3. 4.

International Marketing ………………………. International Business Environment and Foreign Exchange Economics………………. Export Management and Documentation…… International Logistics Management………….

(III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Open Specialization (Choose any one in IV Semester) Course Code MBA OP 01 MBA OP 02 MBA OP 03 MBA OP 04

1. 2. 3. 4.

Insurance & Risk Management…………… Hospitality Management…………..………. Project Management………….…………… Rural Management……………………….

(IV Semester) (IV Semester) (IV Semester) (IV Semester)

4

NOTE
MASTER OF BUSINESS ADMINISTRATION (MBA): The M.B.A. course aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students. The structure of the Course is designed in a way that students have to study the core courses from different functional areas of management that are made compulsory. Later on, specializations are offered in functional areas where the students can opt for two specializations out of the five offered: Marketing, Finance, IT, HR and International Business and one Open Specialization, Right from the beginning of the course, the focus is on providing relevant inputs through case discussion/ analysis, simulation games, note plays etc. keeping in mind the current business scenario. Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions each of one-hour duration. There is a system of dual specialization and an Open Specialization. The students will have to opt for two functional areas for their specialization, having four papers (two in third semester and two in the fourth semester) from Specialization 1, three papers (two in third semester and one in fourth semester) from Specialization 2. Students will also have to choose any one elective from the given four subjects as an open Specialization in fourth semester. Summer Training for 6/8 weeks is compulsory for every student pursuing the course, which they have to undergo between second and third semester. Comprehensive viva and Research project are part of the course.

EVALUATION OF PAPERS: Every paper/course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment, as per rules). Internal Assessment will consist of two components (i) Class Test (30 marks) (ii) Teacher Assessment (20 marks). However in subject MBA 017 and MBA 018, Class test component will be consist of 15 marks for Class Test and 15 marks for Practicals (MBA 017) and Presentation (MBA 018). There will be no internal assessment in case of Summer Training Project Report (035), Research Project Report (043) and Comprehensive Viva-Voce examination (029 and 044). Question Papers in Semester Examination will be divided into the following three parts: Part I : 20 Marks Containing 20 objective type questions from the total syllabus (All Compulsory) Part II : 30 Marks Containing a case or practical problems or numericals as relevant in the subject. In case of case problem, only one case will be given which will be compulsory. However, there may be maximum two practical problems or numericals with similar number of internal choices. Part III : 50 Marks Containing four questions, one from each unit, with one internal choice in each question.

5

Research methodology. 6. The College/Institute will facilitate this compulsory training for students. 3. The Report will have two certificates. Relevant tables and bibliography should support it. The average of the marks awarded by the 2 two examiners will be taken into account for the results. RESEARCH PROJECT REPORT: In fourth semester. The student. 7. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Project Report. every student of MBA will undergo on-the-job practical training in any manufacturing. its structure. analysis of data collected. The evaluation of the project report will be done by two external examiners and will consist of (i) Evaluation of Project Report (100 Marks) (ii) Viva on Project (50 Marks). use. One by the Head of the Institute/College and the other by the Reporting Officer of the organization where the student has undergone training. 2. the report must be submitted by the end of August during third semester so that it is evaluated well in time and third semester results are not delayed. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions. These two certificates should be attached in the beginning of the report. performance products/services and problems faced. The training will be of 6 to 8 weeks duration. conclusions and recommendations. 8. It will contain 6 .SUMMER TRAINING PROJECT REPORT: 1. Part II of the Report will contain the study of micro research problem. In such cases the average of two closer awards (given by three examiners) will be taken into account for the results. It should reflect in depth study of micro problem. Experience of teaching MBA classes as guest faculty shall not be counted. In case the difference in the awards given by the examiners is 30 or more marks. This should deal with brief history of the organization. 4. However. It will carry total of 150 marks divided into written report of 100 marks and presentation of 50marks. The report will be typed in A-4 size paper. after the completion of training will submit a report to the College/Institute. importance of the study. The report will contain the objectives and scope of the study. service or financial organization. Only such persons will evaluate the project report who has minimum 3 years of experience of teaching MBA classes in a College/University. During the course of training. It is mandatory that the student will make presentation in the presence of teachers and students. candidates will have to submit a Research Project Report on a problem/topic (from the Specialization areas) to be assigned by the Department MBA under the supervision of a core faculty member of the department. ordinarily assigned by the organization where student undergoes training. Three neatly typed and soft bound (paper back) copies of the report will be submitted to the College/Institute. 5. the student is expected to learn about the organization and analyse and suggest solutions of a live problem. There will be no internal examiner. which will form part of third semester examination. The student is expected to answer to the queries and questions raised in such a meeting. The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. the project report will be referred to the third examiner. the organization (where the student is undergoing training) will assign a problem/project to the student. At the end of second semester examination. This chapter will form part I of the Report. The research project report will carry 150 marks. The report should ordinarily be based on primary data. The report will be evaluated by two external examiners. During the training. One comprehensive chapter must be included about the organization where the student has undergone training.

7 . A certificate of the Supervisor and the Head of the MBA program certifying the authenticity of the report shall be attached therewith. The number of pages in the report will be 75 or more. The report should be typed in A-4 size paper. COMPREHENSIVE VIVA: The comprehensive viva voce is scheduled at the end of II and IV Semester in order to judge the understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th Semester of the course. The viva voce is of 100 marks each to be conducted by the external examiner appointed by the University. This is also to see the articulation of what is being learnt by them. The idea is to see that students are able to digest what is being taught in two full year and see their relevance not only in the practical field but also their inter relationship. diagrams and bibliography. The student will submit three copies of the report to the Head of the MBA program.relevant charts.

Nature. Robbins S. Leadership Development. Delegation of Authority. Robbins & Coulter . Hours : 40 UNIT I (8 Sessions) Management: Concept. 2nd Edition 2008) 6. Recruitment & Selection. Management Vs. Leadership Style. Planning Premises and Forecasting. Organisation Theories. Manpower Planning. Barriers to Effective Planning. Performance Appraisal Directing: Concept.Management (Prentice Hall of India. Importance. Direction and Supervision Motivation: Concept. Key to Planning. Bureaucracy. Communication: Communication Process. Developing a Quality Control System. Management : Art and Science. Types of Planning.Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets (Tata Mc Graw Hill. Communication Channels. Taylor and Scientific Management. Levels of Management. Forces for Change. Change and Development: Model for Managing Change. Ist Edition 2008) 3. Shift to Ethics. Types of Control. Characteristics of Quality Managers.Fundamentals of Management: Essential Concepts and Applications (Pearson Education.Management: A Global and Entrepreneurial Perspective (Mc Graw Hill. Management Skills. Authority & Responsibility. . Koontz . Pay and Job Performance. Concurrent Control of Operations. Motivation and Performance. Methods: Pre-control: Concurrent Control: Post-control. Approaches for Improving Motivation. Total Quality Control. Controlling: Concept. An Integrated Control System. Alternative Change Techniques. Morale Building. Suggested Reading: 1. 6th Edition) 2. Management As a Profession. Quality of Work Life. Evolution of Management: Early contributions. Decision Theory Approach. UNIT II (10 Sessions) Introduction to Functions of Management Planning: Nature. Scope. Span of Control. Tools of Ethics. Business Ethics and Social Responsibility: Concept. .P. and Hillier Mark S. Need for Change.Principles of Management (Tata Mc Graw Hill. Functions of Leaders. Forms of Organisational Structure. Combining Jobs: Departmentation. UNIT IV (12 Sessions) Leadership: The Core of Leadership: Influence. Fayol’s Administrative Management. and Decenzo David A. Pre-control of Inputs. 12th Edition 2008) 8 . Theories Of Motivation. Organizing: Concept. Freeman & Gilbert Jr . New Trends in Organisational Change. The Quality Concept Factors affecting Quality.MBA 011 : PRINCIPLES & PRACTICE OF MANAGEMENT Max. Hillier Frederick S. Importance of Communication. Weihrich Heinz and Koontz Harold . System Approach. Barriers to Communication. Post Control of Outputs. Job Design. Organisational Design.Management (Prentice Hall of India. Social System Approach. Decision Making. Process of Planning. Administration. 5th Edition) 5. Hawthorne Experiments and Human Relations. 8th Edition) 4. Training & Development. Stoner. UNIT III (10 Sessions) Staffing: Concept. Objectives and Significance of Planning.

Dynamic Surplus theory.N.Managerial Economics (Vikas Publication. Production concepts & analysis. Law of Demand. Determinants of Demand. Dwivedi D. pricing under monopolistic competition. determination of price under perfect competition. 2007) 3. Koutsyannis A . Demand forecasting meaning.MBA 012 : MANAGERIAL ECONOMICS Max. features. . Market Structure: Perfect Competition. penetration pricing. full cost pricing. Elasticity of Demand. Price Discrimination. Supply Elasticity. Concepts and various methods of its measurement. Analysis and its uses for managerial decision making. single variable-law of variable proportion. significance and methods. Petersen Craig H. Profit concept and major theories of profits. etal. two variableLaw of returns to scale. Risk & Uncertainty bearing theory and Innovation theory. price skimming. product line pricing. types and causes. Cross and Advertising Elasticity. Suggested Readings: 1. Pricing Strategies. short-run and long-run cost curves and its managerial use.Price.Managerial Economics (Oxford. measurement of Elasticity of Demand. 2006) 4. pricing under monopoly. Cost concept and analysis. Law of Supply.M. UNIT-III (12 Sessions) Market Equilibrium and Average Revenue Concept. 2005). Monopolistic: Features. Atmanand – Managerial Economics (Excel Books. Nature and Scope of Management Economics. Damodaran Suma – Managerial Economics (Oxford 2006) 2. price leadership. Hours : 40 UNIT-I (8 Sessions) Introduction to Economics. Exceptions to the law of Demand. Mithani D. . product differentiation. Dominick Salvatore . Income. UNIT-IV (08 Sessions) National Income. Price determination. Objectives of a firm. Inflation.Principles of Economics (Himalaya Publishing House. Oligopoly: Features. 7th Edition) 8. 2007) 5. UNIT-II (12 Sessions) Demand Analysis. Significance in decision-making and fundamental concepts. – Managerial Economics (Pearson Education. Supply Analysis. 2nd Edition) 9 . Monopoly: Feature. India Edition. Production function. 7. 2007) 6. Hirschey Mark – Economics for Managers (Thomson. Business Cycle. kinked demand curve.Modern Microeconomics (Macmillan. cartels. Uses of Elasticity of Demand for managerial decision making.

Fundamentals of Accounting and Financial Analysis (Pearson Education.N & Maheshwari S K – A text book of Accounting for Management (Vikas. trademark. 2nd Edition). patents and goodwill. 9th Edition) 6) Ashish K. Profit & Loss Account. Bhattacharya. 10 .P. Unit III (12 Sessions) Analysis of financial statement: Ratio Analysis. 2nd Edition) 10) Chowdhary Anil .Financial Accounting for Managers (Taxman. flow of cash. Unit IV (10 Sessions) Funds Flow Statement: Meaning. preparation of Cash Flow Statement and its analysis. Preparation of Schedule of Changes in Working Capital. activity ratios. 2nd Edition). profitability ratios.solvency ratios. 3) Ramchandran & Kakani . preparation of final accounts. Common Size Statement .MBA 013 : ACCOUNTING AND FINANCIAL ANALYSIS Max. 3rd Edition) 8) Maheshwari S. Profit & Loss Appropriation account and Balance Sheet. 1st Edition). Cash Flow Statement: Various cash and non-cash transactions. liquidity ratios.Essentials of Financial Accounting (PHI.Financial Accounting for Management (Pearson Education. Hours: 40 Unit I (6 Sessions) Overview: Accounting concepts. Matching of Indian Accounting Standards with International Accounting Standards. SUGGESTED READINGS 1) Narayanswami . New Delhi) 7) Ghosh T. Unit II (12 Sessions) Mechanics of Accounting: Double entry system of accounting. Concept of Gross and Net Working Capital. 4) Ghosh T P . Policies related with depreciation.Financial Accounting for Management (TMH. Preparation of Funds Flow Statement and its analysis . journalizing of transactions. 1st Edition). 5) Maheshwari S. market capitalization ratios . inventory and intangible assets like copyright. International Accounting principles and standards. service & banking organizations.Accounting and Finance for Managers (Taxman.Financial Accounting: A Managerial Perspective (PHI. 1st Edition) 9) Gupta Ambrish . Accounting Equation.Financial Accounting for Management (TMH.N & Maheshwari S K – An Introduction to Accountancy (Vikas. Comparative Balance Sheet and Trend Analysis of manufacturing. conventions and principles. 1st Edition). 2) Mukherjee .

Conflict: Concept. Attitude Measurement. Davis. UNIT IV (12 Sessions) Organisational Power and Politics: Concept. Implementing Change. Characteristics. Classification of Conflict Intra. Political Implications of Power: Dysfunctional Uses of Power. . Process and Importance. Nature. UNIT II (10 Sessions) Perception and Attribution: Concept. Greenberg Jerald and Baron Robert A. Causes of Stress. Stress: Understanding Stress and Its Consequences. Mc Shane L. Motivating a Diverse Workforce.Organizational Behaviour (Tata Mc Graw Hill. Nature. Nature. Employee Recognition. Sources. Udai . 3rd Edition) 4. Attitudes and Workforce Diversity. Kurt Lewin Theory of Change. Robbins Stephen P. Approaches to Power.Organizational Behaviour: Human Behavour at Work (Tata Mc Graw Hill. Conceptual Foundations and Importance. Dysfunctional Groups. Meaning and Types of Grievance and Process of Grievance Handling.Organizational Behaviour (Pearson Education. Group Dynamics: Definition. Relationship with Other Fields. Group Cohesiveness. Steven.Behavior In Organisations: Understanding and Managing the Human Side of Work (Prentice Hall of India) 7. Leadership: Concept. Hours : 40 UNIT I (8 Sessions) Concept. Stages of Group Development. . Theories. Group Processes and Decision Making. Elements of Culture. Learning: Concept and Theories of Learning. Function. 8. Implications of Organisation culture.MBA 014 : ORGANISATIONAL BEHAVIOUR Max. Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept. Pareek. New Delhi). Nature. UNIT III (10 Sessions) Motivation: Concepts and Their Application. Management Challenge. Organisational Behaviour: Cognitive Framework. Sources of Power. Importance. Behavioural and Situational Theories. 8th Edition) 6. Suggested Reading: 1. Blanchard. Luthans Fred . . Personality Attitude and Job Satisfaction. 11 . Glinow Mary Ann Von & Sharma Radha R. Charactersitics. Functionality and Dysfunctionality of Conflict. Types. Process. Distinction Between Power. Hersey Paul. Resolution of Conflict. Personality: Concept. Authority and Influence.Behavioural Process in Organization (Oxford 4 IBH. Resistance to change. Managing Stress. Principles. .Organizational Behaviour (Tata Mc Graw Hill) 3. New Delhi. Types and Theories of Personality Shaping. Analysis of Interpersonal Relationship. Behaviouristic Framework and Social Cognitive Framework.Management of Organsational Behavior: Leading Human Resources (Pearson Education. 12th Edition) 5.Human Behaviour at Works – Tata Mc Graw Hill. Kenneth H and Johnson Dewey E. Formal and Informal Groups. 12th Edition) 2. Interpersonal. Keith . Organisational Culture : Concept. Process of Organisational Culture. Style and Theories of Leadership-Trait. Attitude: Concept. A Paradigm Shift. Managing resistance to change. . Models of Organizational Behaviour. Management and Behavioural Applications of Perception. Newstrom John W. Individual. Involvement. Intergroup and Organisational.

An Introduction to Statistical Methods (Vikas1995. F-test and Chi-Square test. 2) Chandan J S . Probability Theoretical Distributions: Concept and application of Binomial.Business Statistics (Pearson Education 2nd Edition).Linear equations. Bayes’Theorem and its applications. Addition and multiplication theorems. Types of index numbers. Partial and Multiple correlation & regression :. Measures of Dispersion: Range. Standard deviation . Regression equations and their application .Ist Edition). Coefficient of Variation ( C. 23rd Edition).Statistics for Business and Economics (Vikas 1998. 12 .V.Meaning . Unit II (12Sessions) Time series analysis: Concept.Business Statistics (Tata Mc Graw Hill 2nd Edition). 3) Render and Stair Jr . Trend analysis: Least Square method .) . Measures of central tendency: Mean.Meaning . Karl Pearson and Spearman rank correlation. Skewness. Unit III (10 Sessions) Probability: Concept of probability and its uses in business decision-making.Quantitative Analysis for Management (Prentice-Hall. Mean deviation. 7th Edition). Index Numbers:. Construction of Price. 7th edition) 4) Sharma J K .Statistics for Management (Pearson 2000. Poisson and Normal distributions Unit IV (10 Sessions) Estimation Theory and Hypothesis Testing: Sampling theory. Kurtosis. 5) Gupta C B. Additive and Multiplicative models. Correlation:. uses of index numbers.Meaning and types of correlation. SUGGESTED READINGS 1) Beri . Application of Ztest. Quantity and Volume indices:.Fixed base and Chain base methods.MBA 015 : BUSINESS STATISTICS Max. Formulation of Hypotheses. Techniques of association of Attributes & Testing. 6) Levin Rubin . Applications in business decision-making.Linear and Non.An overview. Components of time series. Median and Mode and their implications. New Delhi. Gupta V . Hours : 40 Unit I (8 Sessions) Role of statistics: Applications of inferential statistics in managerial decision-making. t-test. Regression:.

Procedure. Kurtz and Boone – Principles of Marketing (Thomson India edition. Demands.S. New Product Development-Concept and Necessity for Development. Channels of Distribution for Consumer/ Industrial Products. Publicity and Public Relations. Implementation and Control (Macmillian. Consumer Behaviour . Marketing Environment. Suggested Readings: 1. Mc. B2B and C2C. Product Decisions. Markets and Marketers.Principles of Marketing (Pearson Education. Differentiating the Product. UNIT II (8 Sessions) Market Segmentation. Elements of Marketing . Sales Promotion. Segmenting the Market. Market Targeting – Introduction. Marketing Information System and Marketing Research. Keller Kevin Lane. Etzel M.Fundamentals of Marketing (Mc Graw Hill) 3. 13th Edition). 5. Functions of Marketing Management.Needs.Introduction. Hours : 40 UNIT I (12 Sessions) Introduction. Policies Methods of Setting Price. B2C. Failure of New Products.J. UNIT IV (12 Sessions) Pricing Decisions.Stages and Strategies for Different Stages of PLC. 3rd Edition). Usefulness. and Stanton William J . 11th Edition). Marketing Organisations. 4. Advertising. 7. Direct Marketing through Internet. Koshy Abraham and Jha Mithileshwar . International Marketing etc. Management of Channels: Current Trends in Wholesaling and Retailing. Benefits / Purpose and Limitations of Market Segmentations. Objectives. 15th Edtion). CRM. UNIT III (8 Sessions) Marketing . Product Life cycle . Definition. Product Positioning . Promotion: Promotion-mix. 2.MBA 016 : MARKETING MANAGEMENT Max. Analysis. and Namakumari S .Marketing concept & Cases special Indian Edition (Tata Mc Graw Hill. Strategic Marketing Planning. Kotler. 6. 2007) 13 . Planning. 8. Pricing Strategies. Basis for Consumer/Industrial Market Segmentation. Philosophies of Marketing Management. Concept of Marketing Management. Importance & Process. Wants.Marketing Management. New Product Planning and Development Process. A Brief Account of Marketing of Services. Kotler Philip . Walker B.Marketing Management: Planning. Retail Distribution System in India. Kotler Philip. Marketing Vs Selling. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill.Introduction. Personal Selling. Electronic Marketing. Marketing – Mix. Consumer Markets and Industrial Markets. Implementations and Control (Pearson Education 12th Edition). Factors Affecting Channel Distribution. Product Positioning Strategy. Customer. Importance and Scope of Marketing.Mix Decisions. Factors Affecting Marketing Environment. Ramaswamy V. Market Segmentation Procedure.Marketing Management: A South Asian Perspective (Pearson Education 12th Edition). Qualities of Marketing Manager. Consumer. Philip and Armstrong Graw . Product-Mix. Pricing Objectives. Branding and Packaging Decisions.. Rural Marketing. Stanton William J .J.

(c) Storage Devices – Magnetic storage devices. network interface cards. Goyal R – Computer Applications in Management (New Age. Introduction to languages. Components of computer networks (servers. Suggested Readings 1. searching. Internet Protocols.. voice speech devices. Leon . 1st Edition). Bar code reader. OMR.Information Technology: Inside and outside (Pearson. Optical storage devices. 2. Advantages & disadvantages of e-commerce. FTP. presentations. digital camera etc. Unit III (Session 8) Computer Networks:Overview of Computer Network. Web Browsers. Recent trends in database. URL.. MS Access: Overview of MS-Access. Types and Classification. Kakkar DN. Gopher etc. preparation of questionnaires. Domain names.keyboard. functional components of a computer system-(Input unit. 1st Edition). Types of memory and memory hierarchy. Human Resource. (Vikas) 5. Functions. Comparison between Traditional commerce and E-commerce. WAN and MAN). 1st Edition). Cyganski . Flash Memory etc. Essential Components of computer Hardware: (a) Input devices . interpreter and assembler. Search engines.Visual Display Unit. switches. Elements of GUI based operating systemWindows-Use of menus. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management. MS-Excel and MS-PowerPoint. Components of DBMS. Functioning inside a computer. Issues in Implementing Electronic Commerce. plotters etc. cables. Types of computer networks (LAN. such as Production / Operations. IP addresses. e-mail. classification of computers. CPU. compiler.) Internet:Overview of Internet. advantages and limitations of a computer. scanner. RDBMS. queries. Creating tables. Buying & Selling on Internet. Network topologies. workstations.Introduction to Computers (Leon Vikas. Hours: 40 Unit I (10 Sessions) Basic Concepts of Computers :Introduction and definition of computer. etc. characteristics. 3. Web browsing. printers. 4. Types of software with examples. forms and reports in MS-Access. Architecture & Functioning of Internet. hub. Unit II (12 Sessions) Use of MS-Office: Basics of MS-Word. Basandra SK . Memory and output unit). 1st Edition). Unit IV (Session 10) E-commerce: Introduction.Computers Today (Galgotia. Software: Introduction. Finance and Materials Management. Telnet. Leon A and Leon M . tables and reports (Practical) Database Management System : Overview of DBMS. ISPs. tools and commands of windows operating system. (b) Output devices . Application of these softwares’ for documentation and making reports. Basic services over Internet like WWW.MBA 017 :Computer Applications in Management Max. MICR. 14 . printing devices. downloading & uploading from Internet. Marketing. Operating System: Definition.Fundamentals of Information Technology.

1st Edition 2006). Business etiquettes. decision. SMS. process of communication. press conference. Internet. teleconferencing. P. Types of business letter. EMPLOYMENT COMMUNICATION : Writing CVs. WRITTEN COMMUNICATION Purpose of writing.Business Communication (Excel Books). writing reports CASE METHOD OF LEARNING Understanding the case method of learning. participants. the press release. Tayler Shinley – Communication for Business (Pearson Education. 10th Edition). writing technique. Layout of business letter. purpose of communication. overcoming the difficulties of the case method. Chaturvedi – Busines Communication (Pearson Education.. electronic writing process. principles of successful oral communication. Appearance & Posture. JD – Basic Business Communication : Theory & Application (Tata Mc Grow Hill. kinds and objectives of reports. types of visual aid. 4. M. Interviewers preparation. Seminars. Paralanguage.C. non–verbal communication. dos’ and don’ts for case preparation UNIT IV (10 Session) PRESENTATION SKILLS What is a presentation: elements of presentation. barriers & gateway in communication. workshop. objectives. analyzing the case. venue of meetings. reading a case properly (previewing. different types of cases. Sehgal & V. conferences. principles of effective writing. scanning). Notice. leading meetings. candidates preparation. Body language. Minutes of Meeting. 2. Planning meetings. 5. UNIT III (12 Session) BUSINESS LETTERS AND REPORTS Introduction to business letters. Group discussions. 3rd Edition). RECOMMENDED BOOKS: 1. GROUP COMMUNICATION Meetings. writing memos. Impact of Technological Advancement on Business Communication. two sides of effective oral communication. clarity in writing. skimming. Advanced visual support for business presentation. communication structure in organization. 15 . importance of communication in management. Sharma R. effective listening. reading. Intranet. 7 C’s of communication.Business Communication (Sultanchand & Sons Publication).K.D.MBA 018 : COMMUNICATION FOR MANAGEMENT Max. Hours : 40 UNIT I (10 Session) INTRODUCTION: Role of communication. strategy). 4th Edition) 6. e mails. videoconferencing UNIT II (8 Session) ORAL COMMINICATION What is oral Communication. Lesikar RV & Pettit Jr. types of interview. timing. interview. Media management. Communication networks. Practicing delivery of presentation. defining and classifying communication. 3. what is a report purpose. Mohan Krishna – Business : Correspondence and Report Writing (Tata McGraw Hill. Khetrapal . behavioral. case analysis approaches (systems. designing a presentation. Rajendra Pal . media interviews.

Suresh Bedi . Concepts of Mixed Economy. UNIT-III (12 Sessions) Philosophy and strategy of planning in India. 16 . FDI policy. Mishra S K & Puri V K . 8th Edition). UNIT-II (8 Sessions) Overview of Political. Multinational Corporation (MNCs) and Transnational Corporations (TNCs). Social Responsibility of business enterprises. Futures and Derivatives) RBI-Role and functions. EXIM policy.Business Environment (Pearson.Economic Environment of Business (Himalaya Publishing House. UNIT-IV (12 Sessions) E-Banking in India-objectives. 3rd Edition). SEBI Act. significance and nature. EMI. Environment Scanning: meaning. 3. FEMA. Suggested Readings: 1. Technological and Global environment. Socio-cultural. Financial Sector reforms. banking structure reforms.MBA 021 : BUSINESS ENVIRONMENT Max. trends and practical uses-Recent technological developments in Indian Banking (ATM. Francis Cherunilam – Business Environment. EFT) Consumerism. Policy with regard to small scale industries.Business Environment Text and Cases (Tata Mc Graw Hill). Global Competitiveness. Narasimhan Committee Recommendations. An introduction to MRTP. Depository system in India (Options. Paul Justin . the monetary policy and fiscal policy. basic philosophies of Capitalism and Socialism with their variants. 2. 5. Interaction between internal and external environments. Legal. Industrial Policy in recent years. Consumer Protection Act. Stock Exchange-BSE-NSE. Shaikh & Saleem . Globalisation. Hours : 40 UNIT. Debit and Credit Cards. The changing dimensions of these laws and their impact on business. 1st Edition) 4.Business Environment (Excel Books. Text and Cases (Himalaya Publishing House. nature and scope. 1st Edition). New Economic Policy.I (8 Sessions) The concept of Business Environment. the process of environmental scanning.

Companies Act. Doctrine of Implied Authority. Remedies for Breach.J. Crossing of Cheques.Business Law (Vikas Publication. Holder and Holder in due course. Sale of Good Act. Legality of object. Avtar Singh . 1932 Definition of Partnership and its essentials. Discharge of a Contract by performance. Promissory Note. Remedies. Discharge from Liability. UNIT III (10 SESSIONS) Negotiable Instrument Act. 7th Edition). Memorandum of Association. Bouncing of Cheques. Rights and Duties of Partners : Types of Partners. UNIT IV (8 SESSIONS) Consumer Protection Act. Kinds of Companies. The Information Technology Act. Agency. Dissolution of firms. Registration and Incorporation. Impossibility and Frustration. 1956 Nature and Definition of a Company. Suggested Readings 1. Minor as a partner. . Duties of Subscribers. 13th Edition) 2.Principles of Mercantile Law (Eastern Book Company. Kinds of negotiable instruments. Prospectus. UNIT II (12 SESSIONS) Partnership Act. Sense Electronic Records and Sense Digital Signatures. Passing of Property. Regulation of Certifying Authorities. Conditions and Warranties. Hours : 40 UNIT 1 (10 SESSIONS) Contract Act. Noting and Protest. Digital Signature. Digital Signature Certificates. 4. Kuchhal M. .C. Free consent.MBA 022 : BUSINESS LAWS Max. Acknowledgment and Dispatch of Electronic Records. Capacity to Contract. Right of Unpaid Seller against the Goods. Breach. 1956 Aims and Objects of the Act. 2000 Definition. Registration of Firms. Directors: Their powers and duties. Consideration. Attribution. 1872 Definition of a Contract and its essentials. Gulshan J. 4th Edition) 3. Negotiation. Enforcement of orders and Penalties. Procedure for complaints under the act. Formation of a valid Contract . Quasi contracts. Winding up. Relevant Acts 17 . Articles of Association. Bailment and Pledge. Damages for breach of a contract. Penalties and Offences. Bill of Exchange and Cheques. Redressal Machinery under the act. Meetings. Presentment. Contract of Indemnity and Guarantee. 1881 Definition and characteristics.Offer and Acceptance. Appeals.Business Law Including Company Law (New Age International Publisher. Electronic Governance. Presumption. 1930 Definition of a Contract of Sale.

Gravetter . Beri G. 2nd Edition. Suggestions and Recommendations to the Concerned Persons. Check Questions. 4th Edition) 6. Length of Questionnaire. 2004) 18 . Sequencing of Questions. UNIT III (10 Sessions) Analysis of Data: Coding. Application and Analysis of Variance (ANOVA). Suggested Readings: 1. Precautions in Preparation of Questionnaire and Collection of Data. 2007) 3. Various Methods of Collection and Data. Process of Research: Steps Involved in Research Process.Research Method for Behavourial Sciences (Cengage Learning) 5. Types of Research.Business Research Methods (Tata Mc Graw Hill. Types of Business Problems Encountered by the Researcher.C . Problems and Precautions to the Researchers.MBA 023 : RESEARCH METHODOLOGY Max. Measurement and Central Tendency. Use of SPSS in Data Analysis. Various Types of Sampling Techniques. Bibliography and Annexure in the Report : Their Significance.Research Methods for Business students (Pearson Education. UNIT II (8 Sessions) Collection of Data: Concept of Sample.Marketing Research (Tata Mc Graw Hill. 2nd Edition. Hours : 40 UNIT I (16 Sessions) Introduction: Concept of Research and Its Application in Various Functions of Management. Types of Questions. 9th Edition) 2. Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance. Research Design : Various Methods of Research Design. Editing and Tabulation of Data. Panneer Selvam . Edition 2008) 4.Research Methodology (Prentice Hall of India. Kothari C R – Research Methodology Methods & Techniques (New Age International Publishers. Cooper and Schindler . Types of Data: Secondary and Primary. Determination and Selection of Sample Member. Saunders . UNIT IV (6 Sessions) Report Preparation: Types and Layout of Research Report. Measure of Dispersion and their Advantages. Drawing Conclusions. Preparation of Questionnaire and Schedule. Precautions in Preparing the Research Report. Sample Size and Sampling Procedure.

.Quantitative Techniques (Vikas 1996. Unit II (16 Sessions) Linear programming: Mathematical formulations of LP Models for product-mix problems.MBA 024 : OPERATIONS RESEARCH Max. Replacement Problem: Replacement of assets that deteriorate with time. Scope and Applications of Operation Research in managerial decision-making. duality.Quantitative Techniques in Management (Tata McGraw-Hill.K. Project Management: Rules for drawing the network diagram. n Jobs and Three Machines. 3rd Edition) Kapoor V. Unit III (6 Sessions) Game Theory: Concept of game.Decision-making under certainty. 2003. replacement of assets which fail suddenly. Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines. Decision tree approach and its applications. Two jobs and m . Transportation problem: Various methods of finding Initial basic feasible solution and optimal solution. SUGGESTED READINGS: 1) 2) 3) 4) 5) Vohra . Applications of CPM and PERT techniques in Project planning and control. Crashing of operations. 7th edition) Sharma J K .Operations Research . Unit IV (12 Sessions) Queuing Theory: Characteristics of M/M/I Queue model. Saddle Point.Uses.Operations Research (Pearson. 2nd edition). Application of Poisson and Exponential distribution in estimating arrival rate and service rate. graphical and simplex method of solving LP problems. uncertainty and risk situations.Machines Problems. 3rd Edition). Hours : 40 Unit I (6 Sessions) Operations Research:.An Introduction (Prentice-Hall. Applications of Queue model for better service to the customers. Pure and Mixed Strategy Games. Chand. Dominance Method and Graphical Method for solving Mixed Strategy Game. Decision-making environments:. Odds Method. Assignment model: Algorithm and its applications. Taha Hamdy . Kothari . 4th Edition) 19 .Operations Research (S. Two-person zero-sum game. sensitivity analysis.

Measurement of errors. Unit-IV (10 sessions) Basic concepts of quality.Production & Operations Management (Oxford University Press. Juran’s quality trilogy. 9th Edition) 3) Hill T. Plant Location.Operations Management (Palgrave. SUGGESTED READINGS 1) Adam Jr Everetl E.Jenkins Method. 1993) 5) McGregor D – Operations Management (McGraw-Hill. Line of Balance. Deming’s 14 principles. Exponential smoothening. Inventory Management – Objectives. Process. Unit –II (10 sessions) Forecasting as a planning tool. master production schedule. EOQ. Work Measurement. New Product Development. Production Cycle. Hours : 40 Unit –I (10 sessions) Operations Management – An overview.MBA 025 : PRODUCTION & OPERATIONS MANAGEMENT Max. 1997. Layout Planning. 1960) 6) Morton . Scheduling types & principles. Method study.Production and Operations Management (Galgotia books.FSN analysis. Quality circles. ISO 9000-2000 clauses. coverage QS 9000 clauses. 5th Edition) 2) Chary . Total Productive Maintenance (TPM). Inventory control techniquesABC. R J – Production and Operations Management (Prentice-Hall. coverage. Routing Decisions.7QC tools and 7 new QC tools. Product Design. Forecasting types and methods. 2nd Edition) 20 . Monitoring and Controlling forecasting models. Classification of operations. SED.Production and Operations Management (Vikas) 7) Haleem A. 2000. Definition of production and operations management. Six Sigma. Quality improvement and cost reduction. 2000) 4) Johnston R et al – Cases in Operations Management (Pitman. VED. Box. Productivity and Work study. 2004) 8) Bedi Kanishka .Production and Operations Management (Tata McGraw-Hill. dimensions of quality. Responsibilities of Operations Manager. Factors. PDCA cycle. Unit-III (10 sessions) Production Planning techniques.

1987. Hours : 40 Unit I (8 Sessions) Introduction: Accounting for Management. 1st Ed. Kishor – Advanced Management Accounting (Taxmann.Materials. Advantages and Limitations of Budgetary Control. Comparison of Management Accounting and Cost Accounting. Materials Budget. Labour Variance. 12th edition) 2) Khan and Jain . types of cost. cost concepts. sales etc. cost center. preparation of Cost Sheet.) 6) Ravi M. Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing. establishing various cost standards. Types of Budget. strategies and applications of each. types & importance . 3rd Ed.) 21 .) 4) Bhattacharyya S K and Dearden J . 2002. 2004.) 8) Arora M N – Cost and Management Accounting (Vikas. Role of Cost in decision making.) 7) Ravi M. Neo Concepts for Decision Making: Activity Based Costing. and Overhead Variance. Transfer Pricing : concept. Cost Management. 1st Ed.Management Accounting (Vikas. Methods of calculation of these costs and their role in management decision making like sales.) 5) Sahaf M A . 3rd Ed. Budgeting and Budgetary Control. multi product pricing.MBA 026 : COST & MANAGEMENT ACCOUNTING Max. replacement. Sales Budget.Management Accounting (Tata McGraw-Hill.) 3) Pandey I M . Static and Flexible Budgeting. 8th Ed. Labour and overheads and their Allocation and Apportionment. replacement. 2000. and its applications and implications. concept of investment center. Capital Expenditure Budget and Master Budget. Standard Costing: Concept of standard costs.Management Accounting: Principles and Practice (Vikas. Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications.Introduction to Management Accounting (Pearson. Preparation of Cash Budget. Differential Costing and Incremental Costing: Concept. profit center and responsibility center and its managerial implications. Unit IV (12 Sessions) Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting. buying etc. Kishor – Cost & Management Accounting (Taxmann. 8th Ed. Reconciliation of Cost and Financial Accounting. calculation of Material Variance. Unit III (10 Sessions) Budgeting: Concept of Budget. Methods of Costing. Target Costing & Life Cycle Costing : concept. SUGGESTED READINGS: 1) Horngren et al . Production Budget. Elements of cost . Value Chain Analysis. Unit II (10 Sessions) Marginal Costing: Marginal Costing versus Absorption Costing. uses and applications.Accounting for Management (Vikas. 2000. 1st Ed.

9) Damodaran – Corporate Finance –Theory & Practice (Wiley. 2004) 8) Ravi M. Concept.) 7) Lawrence J.Financial Management (Taxmann. Concept and Approaches of capital structure decision : NI. components.) 22 .). Overview of Working Capital Decision: Concept. Risk and Return Analysis. 1st Ed. 2004. debentures and bonds as sources of long-term finance. SUGGESTED READINGS: 1) Pandey I M . Traditional and Modigliani Miller Approach. EBIT-EPS Analysis & Indifference Points. Factors affecting dividend decision. Unit IV (12 Sessions) Dividend Decision: Concept of retained earnings and plough back of profits. Time Value of Money. 1st Ed. Kishor . preference shares.) 3) Knott G . Working Capital Management: Management of cash. Introduction to Working Capital Financing. Wealth maximization. Hours : 40 Unit I (10 Sessions) Introduction: Concept of Finance. scope and objectives of finance. Gordon’s Model and Modigliani Miller Model. 2004) 6) R P Rustagi . operating and combined leverage alongwith implications. inventory and receivables.Principles of Managerial Finance (Pearson Education. 2003. Functions of Finance Manager in Modern Age.) 2) Van Horne . NOI. 12th Ed. potentiality of equity shares. 2nd revised ed. Relevance and Irrelevance Theories of dividend decision : Walter’s Model. preference shares. Process & Techniques of Capital Budgeting and its applications. 3rd Ed. Gitman .Financial Management (Galgotia. 9th Ed. Cost of Capital : Cost of equity.Financial Management (Vikas. Unit III (10 Sessions) Financing Decision: Long-term sources of finance. weighted average cost of capital and implications. 2004) 4) Khan and Jain .Financial Management and Policy (Pearson Education. factors affecting working capital requirement. Leverage Analysis – financial. Financial decision areas. debentures and retained earnings.MBA 027 : FINANCIAL MANAGEMENT Max. Profit maximization vs. 2000.Financial Management (Tata McGraw Hill.Fundamentals of Financial Management (TMH.Financial Management (Palgrave.) 5) Prasanna Chandra . Risk and Uncertainty in Capital Budgeting. Unit II (8 Sessions) Investment Decision: Appraisal of project.

Hours : 40 UNIT I (12 Sessions) Human Resources Management (HRM) : Meaning. 2. Transfer and Separation: Promotion – purpose. Personnel functions. Job Analysis – Job Description. the design of application form. Human Resources Information system (HRIS): HR accounting and audit. implementation and evaluation. Performance Appraisal: Definition. Bernardi – Human Resource Management (Tata McGraw Hill. recruitment methods and evaluation. Transfer – reason.) 23 . Rao VSP – Human Resource Management. Suggestion Readings : 1. selection methods. 4th Ed. Nature and Scope.). processes and limiting factors. Methods and issues of training and management development programmes. 3. Voluntary Retirement Scheme. Compensation Administration: Nature and Objectives of compensation.) 5. Ivansevich – Human Resource Management (Tata McGraw Hill. Incentive Payments : Meaning and Definition. Industrial Relations: Nature. recruitment procedures. retrenchment. Strategic Management Process – Environmental Scanning. Fair Wage and Living Wage. Human Resources Development in India: evolution and principles of HRD. and evaluation of process. Procedures and Techniques including 360 degree Performance Appraisal. Role of HR managers. Prerequisites for an effective incentive system.Human Resource and Personnel Management (Tata McGraw Hill.MBA 028 : MANAGING HUMAN RESOURCES Max. 5th Ed. 10th Ed. Grievance Handling Procedure. Dessler – Human Resource Management (Prentice Hall. principles and types. resignation. Purpose of appraisal. Aswathappa K . Job Specification. UNIT II (8 Sessions) Human Resources planning: Definition. Text and Cases (Excel Books. The systematic approach to selection: the selection procedure. Fringe Benefits. Promotion. Incentive Schemes in Indian Industries. components of pay structure in India. Disciplinary Procedure. HRM functions and objectives. principles and types. Strategic Human Resource Management : Nature of Strategies and Strategic Management. Difference between HRM and Personnel Management.).) 4. Types and Scope of incentive scheme. The systematic approach to recruitment: recruitment policy. UNIT IV (10 Sessions) Discipline and Grievance Procedures: Definition. the offer of employment. importance and approaches of Industrial Relations. 2nd Ed. HRD Vs. 10th Ed. purposes. Wage Policy in India – Minimum Wage. Strategy Formulation. Job Evaluation. UNIT III (10 Sessions) Training and Development: Purpose. Separation – lay-off. Evolution of HRM environment – external and internal. dismissal.

) 5. Purchasing & Vendor management: Centralized and Decentralized purchasing. Outsourcing-basic concept. 3rd Ed.K. 1st Ed. .A. Hours : 40 Unit I ( 8 Sessions) Introduction: Basic Concept & Philosophy of Supply Chain Management. Benchmarkingconcept. Chopra Sunil and Peter Meindl . .). CRM Vs SCM. Essential features. re-order point / re-order level fixation.M. Raghuram G. Unit IV (8 Sessions) Recent Issues in SCM : Role of Computer / IT in Supply Chain Management.S.New Delhi. buffer stock (trade off between stock out / working capital cost). Agarwal D. Various flows (cash. 1st Ed. (Pearson. ABC.Supply Chain Management (Macmillan. logistics sub-system. Value Addition in SCM-concept of demand chain management.) 3. management of stores.A Text Book of Logistics and Supply chain management (Macmillan. Use of mathematical model for vendor rating / evaluation. accounting for materials.Logistics and Supply Chain Management (Macmillan. 1st Ed. exercises –numerical problem solving . bullwhip effect in logistics.) . Distribution and warehousing management.I. various EOQ models. SUGGESTED READINGS 1. Sahay B. single vendor concept. 5th Ed.) 24 . (I.Supply chain management (Pearson. benefits and case examples. Unit II (12 Sessions) Logistics Management: Logistics as part of SCM. Features and Implementation. Gopal . Key Issues in SCM. Logistics costs. value and information). Unit III (12 Sessions) Inventory Management: Concept. SDE / VED Analysis. 4. lead time reduction.Material Management.MBA 031 : SUPPLY CHAIN MANAGEMENT Max. inbound and outbound logistics. various costs associated with inventory. Just-In-Time & Kanban System of Inventory management. different models. functions of purchase department and purchase policies. Krishnan Dr.) 2.

TOWS Matrix. Strategic Choice. Corporate Strategy. HR and Global Competitiveness. Porters Model: 5 Force and Porters Diamond Model. UNIT II (10 Sessions) Environmental Scanning. Thomson . 1st Ed. Various Corporate Strategies: Growth/ Expansion.. Mergers & Acquisitions. Suggested Reading: 1. Corporate Analysis. Resource based approach. Impact of Internet and E-Commerce.Business Policy and Strategy (Prentice Hall of India) 8.Jauch.Cases in Strategic Management (Tata Mc Graw Hill. Strategic Decision Making. and Robinson J. Minichiello Robert J. Kazmi Azar .MBA 032 : STRATEGIC MANAGEMENT Max. Scanning Functional Resources. Hunger J. UNIT III (10 Sessions) SWOT Analysis.. GE 9 Cell. Competitive Intelligence ETOP Study.Strategic Management: Concepts and Cases (Tata Mc Graw Hill) 7. Strategic Alliances. .. SAP Scanning. 1st Ed. Business Policy. . Functional Strategy. Cliff Bowman .Concepts in Strategic Management and Business Policy (Pearson Education.Business Policy and Strategic Management (Frank Brothers) 2. through Human Resource Management: through values and ethics. BCG Model.Business Policy and Strategic Management (Tata Mc Graw Hill. Strategic Information System.Strategic Management (AITBS) 3.. Mc Kinsey’s 7S Model.B. . Organization Life Cycle. Case Study related to the Entire Syllabus. and Curran J. David and Rangaragjan Krish .R. Strategic Management. Basic Model of Strategic Management. Management and Control. Strategic Budget and Audit.) 4. Hours : 40 UNIT I (8 Sessions) Introduction.) 5. Impact of globalization. Finance. Objectives.) 6. OCP. and Richard B. Role of Strategic Management in Marketing. Mc Carthy D. Basic Concept of Strategic Management. Industry Analysis.B. Pearce II John A. and Athreya M. 2nd Ed.J. Diversification. Process of Strategic Planning. Lawrence R.R. Glueck William F. Corporate Parenting.Business Policty and Strategy (AITBS) 25 . Value-Chain Approach. Corporate Restructuring. UNIT IV (12 Sessions) Strategy Implementation through structure. Vision. Portfolio Analysis. Mission. . Wheelen Thomas L. Activity based Costing. Stages of corporate development. Retrenchment & Combination Strategy. Budhiraja S. Stability.

Arora Ashok. Testing. Ethical Responsibility . Davis & Olson – Management Information System (TMH. Artificial Intelligence(AI) . Applications Of Artificial Intelligence : Neural Networks. Investigation Phase.) 6. Management Information System(MIS). Transaction Processing System(TPS). Bhatia Akshaya – Management Information System (Excel.Business Ethics. Jawedkar W S . Becoming an Agile Company. Conversion and Maintenance Unit IV (8 Sessions) Applications: Enterprise Resource Planning (ERP). Ross. 2nd Ed. Management Support System(MSS). 1st Ed. Using IT for Strategic Advantage: Business Process Re-engineering. Competitive Strategy Concept. Cyber Crime and Privacy Issues.) 26 . Virtual Reality . Documenting. Cross Functional Information Systems Unit II (10 Sessions) Role of MIS: Strategic Advantage with MIS. 12th Ed. Enterprise Collaboration System(ECS).) 7. System Design.) 3. Training. Implementing Business Systems. Classification. Feasibility Analysis. Stair & Reynolds – Fundamentals of Information Systems (Thompson. 2nd Ed. Building a Knowledge Creating Company Unit III (10 Sessions) Developing MIS Systems: System Development Life Cycle. Executive Information System(EIS). Fuzzy Logical Control System. Prototyping. Hours : 40 Unit I (12 Sessions) Introduction: Concept of Data and Information. Technology Ethics.Management Information System (Tata Mc Graw Hill.MBA 033 : MANAGEMENT INFORMATION SYSTEM Max. Murdick.Management Information Systems: Managing the Digital Firms (Prentice Hall. 3rd Ed.) 4. The Value Chain and Strategic IS. Improving Business Quality: Total Quality Management. Expert System(ES). Laudon K C and Laudon J P . Information Systems. Customer Relationship Management (CRM). 1st Ed. Creating a Virtual Company. 3rd Ed.Management Information System (Tata Mc Graw Hill. Decision Support System(DSS). O’Brien James .) 2. Claggett – Information System For Modern Management (PHI. Operations Support System (OSS).) 5. . System Analysis (DFD and ER Diagram). Suggested Readings : 1. Process Control System(PCS). Security and Ethical Challenges Of IT.

Advertising Management (Pearson/ Prentice Hall.Integrated Advertising. Testing of Advertising Effectiveness.An Integrated Marketing Communication Perspective (Tata Mc Graw Hill. Advertising and Other Promotional Tools. Subcultures. Participants in IMC. 9th Ed. Personal Influences and Diffusions of Innovations. Organization Buying Behaviour. Clow and Baack . Purchasing Processes. Integrated Marketing Communication (IMC). Reference Group and Family Influences. Objectives of Marketing Communication. Marketing Communication. Suggested Readings 1. Understanding Consumer and Market Segments. Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour. Reasons for Studying Consumer Behaviour. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour. Sponsorship: POP: Supportive Communication. Hawkins. and Kanuk Leslie Lazar . Consumer Decision Process: Problem Recognition. Belch MA and Belch GE . Process of Advertising. 3rd Ed. and Bitta Della . UNIT III (8 Sessions) Communication. IMC Promotion Mix. Challenges in IMC. Batra Myers and Aker . Environmental Influences on Consumer Behaviour: Culture.) 5. Role of E-Commerce in Marketing Communication. Search and Evaluation. Role of Advertising in Promotion Mix. PostPurchase Behaviour.MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max.) 3. 5th Ed.Consumer Behaviour (Tata Mc Graw Hill. Personality and Self Concept.Advertising and Promotion. Preparation and Choice of Methods of Advertising Budget. Process of Communication. UNIT IV (16 Sessions) Advertising Management.Promotion & Integrated Marketing Communications (Thomson. Overview: Meaning. Role of Advertising in Natural Development. Loudon D. Semenik Richard J .Consumer Behaviour (Pearson/ Prentice Hall. Factors contributing to IMC. Consumer Learning.) 2. Management of Advertising Agencies. Consumer Attitude Formation and Change. Best and Coney .) 6.) 7. 6th Ed. Motivation. Ethical and Social Issues in Advertising. Consumer Perception. Consumerism.L.Consumer Behaviour (Tata Mc Graw Hill. 2004) 27 . 9th Ed. Nature and Scope of Advertising. IMC Management & Planning Model. Campaign Planning: Message Creation. Promotion and Marketing Communication.) 4. Social Class. 4th Ed. Role of Creativity in Copywriting Media Planning. Customer and Competitor Analysis. (Pearson Education. Promotion Mix. STP Strategies for Advertising. Copywriting. Schiffman Leon G. Consumer Behaviour Models.

Understanding Enterprise: Entrepreneurship and Small Business (Palgrave. Venture Capital: Venture capital.MBA 041 : ENTREPRENEURSHIP DEVELOPMENT Max. C. Role of Woman entrepreneur. Project Planning: Evaluation. Monitoring and Control segmentation. 1999) 2. International versus domestics’ entrepreneurship. Creative Performance. Suggested Readings: 1. Theory of Entrepreneurship.Creativity and Innovation (IPP. Functions of an Entrepreneur. 1999) 28 . Policies for SSIs. Unit II (10 Sessions) Creativity and Entrepreneurial Plan: Idea Generation. Professionalism vs family entrepreneurs. Marketing. Entrepreneurial motivation and Barriers.Innovation & Creativity (Crest) 2001. Value Analysis.Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. Hunger J D and Wheelen T L . Feasibility Analysis: Economic. Financial and Technical. 1998) 3. 1999) 7. Govt. Brainstorming.Entrepreneurship (Prentice-Hall. Unit IV (10 Sessions) Family and Non Family Entrepreneur: Role of Professionals. .Strategic Management (Addison-Wesley. Nina Jacob. Development of entrepreneurship. Hours : 40 Unit I (10 Sessions) Entrepreneurship: Definition of Entrepreneur. locating venture capitalists. Couger. Importance of international business to the firm. Screening and Project Identification. Jonne & Ceserani . Incentives and facilities.Creativity in Organisations (Wheeler. 2003) 5. Synectics. Internal and External Factors. 4. Nature and Overview. Concept of Entrepreneurship. Bridge S et al. stages in entrepreneurial process. Dollinger M J . Innovation. 6. Stages of economic development. Classification of Entrepreneurship. Holt . Creative Problem Solving: Heuristics. Culture. Venture capital process. Financial Institutions and Small scale Industries. Institutional support for new ventures: Supporting Organizations. Unit III (10 Sessions) International Entrepreneurship Opportunities: The nature of international entrepreneurship.

VALUES & ETHICS Max.) 5) Reed Darryl – Corporate Governance. Diversification. Vedas. 29 .MBA 042 : CORPORATE GOVERNANCE. patents. Social Responsibility of Corporates. Ethics in finance. Mahabharata. Corporate Disclosure and Investor Protection in India UNIT-II (10 Sessions) Values impact in Business: Indian Value System and Values. Ethics and Information Technology. Upanishads. need of corporate governance code. Brand Building. Supply Chain Management. Economic Reforms & Development (Oxford).Managing for Value (New Age International Publishers. The Indian Scene. UNIT-IV (12 Sessions) Corporate Strategy: Global industrial competition. 6) Mathur UC – Corporate Governance & Business Ethics (Mc Millan). Competitive Strategy. 2002) 2) Laura P Hartman Abha Chatterjee . Corporate Restructuring. Intellectual property rights like designs. Ethical theories and approaches. Benchmarking. Hours : 40 UNIT-I (8 Sessions) Corporate Governance: Issues.S. Code of Corporate Practices. Corporate Governance and the Role of Board (BOD).Business Ethics (Tata McGraw Hill.K. Teaching from scriptures and tradition (Geeta. Iyer . Ethics and marketing. Suggested Readings: 1) S. Total Quality Management. Corporate Social Reporting. 2007) 3) S. Bible and Quran) UNIT-III (10 Sessions) Ethics impact in Business: Ethical Issues in Capitalism and market systems. Ethics and social responsibility. Promotional Strategies. 2000) 4) Velasquez – Business Ethics – Concepts and Cases (Prentice Hall. Ramayana. Ethics and human resource. Bhatia . Information Technology. 6th Ed. copy rights.Ltd. Corporate Governance System Worldwide. Horizontal Organisation.Business Ethics and Managerial Values (Deep & Deep Publications Pvt. Mergers and Acquisitions. trade marks.

UNIT IV (12 Sessions) Training Need Assessment: Determination of Training Needs. Hours : 40 UNIT I (12 Sessions) Personality : Meaning & Concept. Suggestion Readings : 1. Moulding the Personality Pattern. UNIT II (8 Sessions) Personality Determinants : An overview of Personality determinants. Elizabeth B .Theories of Personality (Wiley-India Text Books. 6th Ed. Approaches to Training Needs Assessment. Developing an Integrated Approach of Learning in Training Programme.Understanding Organizational Behaviour (Oxford. TNA Cycle of Events. 2nd Ed. Symbols of Self. Personal Effectiveness. 4th Ed.) 5.. 1st Ed.K.) 30 . Role. Persistence & Change. Tapomoy Deb . Udai Pareek . Lynton & Pareek . Hurlock.) 3. Johari – Window. 1st Ed. Types of Training.Training for Development (Vistaar Publication.Training & Development Concepts & Application (Ane Books.) 4. Sahu R. Evaluation of Training Programmes. Understanding Process of Learning. UNIT III (8 Sessions) Training : Concept. Psychodynamic Theories . Personality & Personal Effectiveness : Psychometric Theories – Cattele and Big Five. Methods of conducting Training. Personality Patterns.Personality Development (Tata McGraw Hill. Designing Training Programmes.) 7.Training for Development (Excel Books. Transactional Analysis.. Need and Importance of Training.et al .Carl Jung and MBTI.Personality: Classic Theories and Modern Research (Pearson) 6. Hall Calvin S. Friedman & Schustack . Evaluation of Personality : Sick Personalities and Healthy Personalities. .MBA HR 01 : PERSONAL GROWTH AND TRAINING & DEVELOPMENT Max.) 2. 2nd Ed.

) 3. Absenteeism. Labour turnover.Industrial Relations (Excel. Venkata Ratnam – Industrial Relations (Oxford.) 4. UNIT II (12 Sessions) Trade Unionism : Trade Union : origin and growth.) 31 . UNIT III (6 Sessions) Technological Change in IR-Employment issues. Labour problems : Discipline and misconduct. 2006. Payment of Wages Act. International Dimensions of IR.Industrial Relations.D. Sinha .Industrial Relations and Labour Laws (Vikas. Integrative Approaches to HRM. functions and role of Trade Unions in collective bargaining. 4th Ed. Grievance Handling Procedure. Payment of Gratuity Act. Employees Provident Fund Act. Mamoria.) 5.Management Approaches. Role of State. Trade Union Response. Management Strategy. 2000. Human Resource Management and IR. Singh B. Objectives of IR. Evolution of IR in India . Workers’ participation in management. unions in the era of liberalization. unions after independence. Hours : 40 UNIT I (6 Sessions) Overview of Industrial Relations : Concept of Industrial Relations. Employers’ Organisation. 2nd Ed. . ILO in IR. 15th Ed. 1st Ed. Trade Unions and Labour Legislation (Pearson Education. objectives. Trade Union. problems of Trade Unions. Suggested Readings : 1. concept. Important Provisions of Employees’ State Insurance Act.) 2. 1st Ed.Dynamics of Industrial Relations (Himalayan Publications. Mamoria CB. Srivastava SC . UNIT IV (16 Sessions) Labour Legislations: Industrial Dispute Act. Workmen’s Compensation Act.MBA HR 02 : INDUSTRIAL RELATIONS AND LABOUR ENACTMENTS Max. Nature of Industrial Relations. Factories Act. Gankar .

Teams and Their Leadership. Leadership Behaviour. Yukl G .Leadership in Organisations (Pearson. 1st Ed. UNIT IV (10 Sessions) Leadership Skills – Basic Leadership Skills. UNIT III (10 Sessions) Groups. Group Size.) 2.) 3. 5th Ed. Team Building for Work Teams. Group Cohesion. Building Technical Competency. 6th Ed. Hughes. Stages of Group Development.) 4. Groups – Nature. Contingency Theories of Leadership. Building High Performance Teams. Leadership and Change. Suggested Readings : 1. Followers and situation. West Michael . Assessing Leadership & Measuring Its effects. Concepts and Myths about Leadership. Ginnett. Advanced Leadership Skills. Group Roles. UNIT II (10 Sessions) Focus on the Leader – Power and Influence.Leadership (Crest Publishing House) 32 . Leadership Traits. Sadler Philip . Curphy .Effective Team Work (Excel Books. Leadership and Values.Leader. Enhancing The Lessons of Experience (Tata Mc Graw Hill. Components of Leadership. Ginnetts Team Effectiveness Leadership Model.MBA HR 03 : TEAM BUILDING & LEADERSHIP Max. Teams – Effective Team Characteristics and Team Building. Hours : 40 UNIT I (10 Sessions) Leadership – Meaning.Leadership. Group Norms.

UNIT III (8 Sessions) International and Cross Cultural Negotiation: Context and Concept. Hours : 40 UNIT I (12 Sessions) Negotiation: Nature.Counseling and Guidance (Tata Mc Graw Hill. Pareek Udai .The Counselling Process.30-35 and pp. Rao S N .) 3.Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour.) 7.L.Negotiation Skills for Managers (Tata Mc Graw Hill. By Udai Pareek. Best Practices in Negotiation – Fundamental Structure of negotiation and BATNA. Influence of Culture on Negotiation: Case II . Singh Kavita . 33 . Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in Negotiation. Characteristics. 1st Ed. Humanistic Approaches and Rogers Self Theory Counselling Process : Steps in Counselling Process. UNIT IV (8 Sessions) Emergence & Growth of Counselling: Factors contributing to the emergence. Suggested Readings : 1. UNIT II (12 Sessions) Negotiation Sub processes: Perception. Excel Books pp. Strategy and Planning for Negotiation.The Dabhol Debacle ( Negotiation Made Simple. Modern Trends in Counselling – Trends. Lewicki. Strategy and Tactics of Integrative Negotiation. Cohen S . 1st Ed. 6th Ed. Case I .) 5. 2nd Ed. 1st Ed. Second Edition Page 410-415). (Thomson India.MBA HR 04 : NEGOTIATION & COUNSELLING Max. Welfel. 196-197).) 6. Saunders & Barry . A Multi theoretical Integrative Approach. SL Rao. Approaches to Counselling: Behaviouristic.) 2.Understanding Organisational Behaviour (Oxford) – for case in Unit II.Counselling Skills for Managers (PHI.Netgotiation (Tata Mc Graw Hill. Strategy and Tactics of Distributive Bargaining. Patternson . . Role of a Counsellor and Model of Conselling. Rao S. 5th Ed.Negotiation Made Simple (Excel Books.) 4. Oxford.

Service Pricing Strategy. Developing the Service Product/ Intangible Product.MBA MK 01 : MARKETING OF SERVICES Max. Paradigms in Services Marketing. Suggested Readings: 1.Service Marketing (Macmillian. Understanding Customer Expectations and Zone of Tolerance. Key Decisions in Global Marketing. Devising Financial Services. Service Marketing System: Service Quality. Baron S and Harrisk . Importance of Customer Relationship Management : Specific for Service Industry. Services Promotions. Targeting and Positioning of Services UNIT II (16 Sessions) Services Marketing Mix: Augmented Marketing Mix. Characteristics of Services Classification of Services. 5th Ed. 1st Ed. Hours : 40 UNIT I (8 Sessions) Introduction: Difference between Product and Services Marketing. Marketing Mix Strategies with Special Reference to Credit Cards. Home Loans.Services Marketing: People. 2nd Ed. Segmenting. Role of Technology in Services Marketing. Understanding the Customer Expectations.The Essence of Service Marketing (Prentice Hall of India) 6. Zeithaml . Technology and Strategy (Pearson Education. Physical Evidence: Role of Communication in Service Marketing.) 2. Services Distributions.Services Marketing (Tata Mc Graw Hill. Govind Apte . Principal Driving Force in Global Marketing of Services.) 3.) 5. (Person Education. Payne Adrian .) 4. UNIT IV (8 Sessions) Services in Global Perspective: International Marketing of Services Recent Trends. 3rd Ed. Services Strategy and Organizing for Global Marketing. 1st Ed. UNIT III (8 Sessions) Marketing of Financial Services: Deciding the Service Quality. Insurance and Banking. Love lock Christopher .) 7. Service Product Planning. Segmentation and Zone of Tolerance.Services Marketing (Oxford University Press) 34 .Services Marketing: Text and Cases (Palgrave. Process of Operations and Delivery of Services. Woodruff Helen . Targeting and Positioning of Financial Services.Services Marketing. People and Internal Communication. Rama Mohana Rao . Marketing of Telecom/ Insurance Services.

General Procedure in Attitude Scaling.) 3.Marketing Research (Tata McGraw Hill. Application of Marketing Research.Marketing Research Methodological Foundation (Cengage Learning. SUGGESTED READINGS: 1. Sampling: What is Sampling. Various Techniques of Sampling.MBA MK 02 : MARKETING RESEARCH Max.) 4.) 35 . Essentials Characteristics for Selecting Secondary Data.) 6. Hours : 40 UNIT I (10 Sessions) Introduction: Definition of Marketing Research. Scientific Method of Investigation : Scientific Method. Green Paul E. Rating Methods. Need for Marketing Information System.. William G. Zikmund and Babin Barry J. Criteria for a Good Scale. Precautions in Preparing the Research Report. Bi-variate Analysis: Chi square. 4th Ed. Marketing Research during different phases of the administrative process. Rank Correlation. Tull Donald S.Research for Marketing Decisions (Prentice Hall of India. Nargundkar .) 5. 5th Ed. Marketing Research Process UNIT II (8 Sessions) Research Design: Various Method of Research Design. UNIT V (4 Sessions) Report Preparation: Types and Layout of Research Report. Advantages & Disadvantages of Primary Data & Secondary Data. Attitude Scales: The Concept of Attitude. Marketing Information System : Concept. Basic Methods of Collecting Data: Questionnaire Method / Observation Method -Advantages & Disadvantages. Components of Marketing Information System.) 7. UNIT III (8 Sessions) Measurement and Scaling: Types of Scales. and Albaum Gerald . Bibliography and Annexure in Report. UNIT IV (10 Sessions) Data Processing. Regression Analysis.Essence of Marketing Research (Cengage Learning) 8. Churchill Gilbert A.Marketing Research (All India Traveler Book Seller) 2. 6th Ed. Hypothesis Testing.Marketing Research (Tata McGraw Hill. Sources of Error. Beri . Difficulty of Measurement. Precautions in Preparation of Questionnaire & Collection of Data. Important Experimental Research Designs. Limitation of Marketing Research.Marketing Research (Prentice Hall of India. Drawing Conclusions. Selected Attitude Scales. Methods of Observation. Objective of Sampling. Byod & Others . Difficulties in Applying the Scientific Method to Marketing. Advantages & Disadvantages of Different Techniques of Sampling. . Process of Marketing Information System. 7th Ed. Primary and Secondary Data: Methods of Collecting Primary Data. Tull & Hawkins . Objective of Marketing Research. 9th Ed. Luck and Rubin . Correlation. Distinction between Scientific and Non-Scientific Method. Limitations of Attitude Measurement. Difference between Probability and Non-probability Sampling. Development of Marketing Measures. 2nd Ed. Analysis and Estimation.. Determining Sample Size. Giving Suggestions and Recommendation to the Concerned Persons. Component of Attitude.Marketing Research: Measurement & Method (Prentice Hall of India. Scientific Method in the Physical Sciences and Marketing. and Iacobuce Dawn . Problem Associated with Sampling. Steps in Sample Design. Analysis of Variance.

Qualities of a Successful Salesman. Specialized Distributors and Participants. Johnson and Marshall . Hours : 40 UNIT I (14 Sessions) Introduction: Selling as a Part of Marketing. 7th Ed. Rosenbloom – Marketing Channels (Cengage Learning.T. Sales Management and Salesmanship. Concept of Personal Selling. Spiro . 5th Ed.) 36 . Suggested Readings 1. and Anderson E .Sales Management : Theory and Practice (Palgrave) 2.) 4.MBA MK 03 : SALES AND DISTRIBUTION MANAGEMENT Max. Training and Compensating the Sales Force.P . Primary Distributors. Types of Channels.) 5. Distributors Selection and Appointment. Coughlan A. Distributors: Policies and Strategies.I.. Analyzing Market Demand and Sales Potential. Training the Distributors Sales Team. 6th Ed. Cundiff Edward W. UNIT III (8 Sessions) Introduction to Distribution Management: Concept of Distribution Channel. The Ones of Personal Selling. Sales Contests. 8th Ed. Sales Management Process. Importance of a Channel. and Govoni Norman A. Still Richard R.Sales Management: Decisions. Goals in Sales Management: Goal Setting Process in Sales Management. 11th Ed.Marketing Channels (Prentice Hall of India. Strategies and Cases (Pearson Education. Techniques of Sales Forecasting. Stern Louis W. UNIT IV (8 Sessions) Channel Management: Forces of Distributing Systems.) 7.Sales Force Management (Tata Mc Graw Hill.Selling and Sales Management (Pearson Education) 3.) 6.. Role of Sales Manager. Process of Personal Selling. EL-Ansary A. Evaluation and Analysis. UNIT II (10 Sessions) Sales Force Management: Organising the Sales Force. Designing Sales Territories and Sales Quota. Designing the Structure and Size of Sales Force. Formulating Selling Strategies. Jobber David and Lancaster Geoff . Channel Conflicts and their Resolutions.Sales Force Management (Tata Mc Graw Hill. Preparation of Sales Budget. Leading and Motivating the Sales Force. Recruitment and Selection of Sales Force. Donaldson B .

Financial Dimensions. Definition and Concept. Michael Levi M and Weitz BW . 5th Ed. Managing Retail Services. Going International. Learning. Visual Merchandising and Atmospherics.) 6. Market Structure. Service Characteristics. Shopping at World Stores. Functions of Retailing Driving Forces for Retailing. Hours : 40 UNIT I (8 Sessions) Overview of Retailing Environment and Management: Retailing.. Gibson . Perceptions of Service Quality. Site Selection.) 7. UNIT II (10 Sessions) Situational Analysis: Retail Institutions by Ownership. 1st Ed.) 4.) 5. Development and Implementing Plans. Display. Store Design and Layout. Retail Institutions by Store-based Strategy-Mix.Retail Management .) 2. Culture. Promotional Strategies used in retailing.R . 1st Ed. Communicating with Customers. Targeting Customers and Gathering Information.) 37 .Retailing (Cengage Learning. Merchandise Management Retail Pricing.Functional Principles & Practice (Jaico Publications. Business and International Management.Retailing : Environment and Operations (Vikas. Focusing on the Consumer. Building and Sustaining Relationships. and Cullen P . Type of Retail Outlets. Branding. Attitude. and Griffith David A .. The Customer and Retail Business: Knowing your Customers. Newman and Cullen . UNIT III (8 Sessions) Managing Retail Business: Retail Organization and HRM. Dunne Patrick M. Newman A. Strategic Planning. Development and Control. Lusch Robert F. UNIT IV (14 sessions) Delivering the Product: Retail Information Systems.Retailing: An Introduction (Pearson Education. The Store and its Image. Cox Roger and Brittain Paul .Retailing Management (Tata McGraw Hill. Motivation and Perception. Mapping Out Society. International Retailing: Internationalization and Globalization.Retail Management (Pearson Education. The Internalization Process. Web.MBA MK 04 : RETAIL MANAGEMENT Max. Choosing a Store Location: Trading Area Analysis.) 3. Nonstore-based and other Forms of Non Traditional Retailing. Structural Change. 9th Ed. 4th Ed. Retail Planning. Retail Organisation and Operations Management. Internal Store. Berman B and Evans J.J. 1st Ed.Retailing (Cengage Learning. People in Retailing. Suggested Readings: 1. The External Store. 5th Ed. Vedmani G.

Working Capital Management (Himalaya.M. overdrafts. Inventory: Need for monitoring & control of inventories. with reference to Government policies. risks and costs associated with inventories. 9th Ed. Unit IV: Working Capital Financing (8 Sessions) Need and objectives of financing of working capital. 2007) 3. commercial papers. Overview of Working Capital Management Unit II : Management of Cash and Marketable Securities (8 Sessions) Meaning of Cash.) 7. 2005) 6. compensating balances .Financial Management (TMH.Working Capital Management (Anmol) 5. Cash Management: basic strategies. order quantity. Pandey. objectives of receivables management.) 4. alternative strategies. factoring. certificates of deposit. Bhalla . factors determining cash needs. credit terms. Credit Management in India.Financial Management (Taxmann. Kishore . policies for managing accounts receivables.Aggressive & Defensive. accounts payable.Classification. Motives for holding cash. Scope and Definition of Working Capital. objectives of cash management.MBA FM 01 : MANAGEMENT OF WORKING CAPITAL Max. credit period. objectives of inventory management. techniques and processes. Techniques of Inventory Management . Assessment and Computation of Working Capital Requirement. mechanism and cost-benefit analysis of alternative strategies for financing working capital : accrued wages and taxes. Rangrajan and Mishra . Hours : 40 Unit I : Introduction to Working Capital (10 Sessions) Nature. bill discounting. Dheeraj Sharma . . short term credit.Working Capital Management –Theory & Practice (Himalaya. types. Collection Policies. 6th Ed. bank loans. etc.K. factors affecting size of receivables. Profitability–Liquidity trade-off. Cash Budget. Ravi M. trade credit. Pattern and sources of Working Capital Financing in India. Khan & Jain . credit standards. SUGGESTED READINGS 1. Periasamy. P . Marketable Securities: Concept. I. V. Working Capital Policy .Working Capital Management (Excel) 2. Benefits of holding inventory. Inventory Management: Minimizing cost in inventory. Working Capital Cycle. choice of securities. 5th Ed. Unit III: Management of Receivables & Inventory (12 Sessions) Receivables: Nature & cost of maintaining receivables.Financial Management (Vikas. determination of potential credit policy including credit analysis. secured term loans. order point etc. Cash Management Models. Cash Management Practices in India. reasons for holding marketable securities. etc.) 38 .

Term structure of interest rates.Security Analysis and Portfolio Management (Prentice-Hall. Equity Valuation Models. 2008) 2) Fischer and Jordan . Portfolio risk and return. 1st Ed. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision. Unit III (10 Sessions) Portfolio Analysis and Selection: Portfolio concept. Bond theorem. structure.Investment Analysis and Portfolio Management (Tata Mc Graw Hill. systematic and unsystematic risk components. trading. Stock Exchange and New Issue Markets . functioning and limitations. Single Index Model. Valuation of Equity: Nature of equity instruments.Investment Analysis and Portfolio Management (Pearson Education. Marcus & Mohanti . Finding alternatives and revision of portfolio. Sharpe and Treynor measures. valuation. calculation. calculation of beta.MBA FM 02 : SECURITY ANALYSIS AND INVESTMENT MANAGEMENT Max. Selection of Portfolio: Markowitz’s Theory. Beta as a measure of risk.). Trading of securities: equity and debentures/ bonds. 6th Ed. Unit IV (8 Sessions) Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio. Capital market theorem. Investor Protection. Hours : 40 Unit I (08 Sessions) Overview of Capital Market: Market of securities.) 4) Pandian P . Duration. Kane. trade off. 39 .Investment and Indian Perspective (TMH. Approaches to Equity Valuation: Technical Approach – overview of concept & tools used and Fundamental Approach – economy. CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory. 1st Ed. Valuation of Derivatives(Options and futures): concept. 6th edition) 3) Ranganatham . Measures of risk and return.Security Analysis and Portfolio Management (Vikas. industry and company analysis Valuation of Debentures/Bonds : nature of bonds. valuation. 1996. Regulatory Mechanism: SEBI and its guidelines.their nature.) 5) Bodie. Portfolio Management and Mutual Fund Industry SUGGESTED READINGS: 1) Chandra P . Unit II (14 Sessions) Risk & Return : Concept of Risk.

Types of lease and their implications. NABARD. Techniques of regulation and rates. SUGGESTED READINGS: 1) Fabozzi . ICICI.capital adequacy norms. 2003) 5) Srivastava . working and strategies for commercial viability . Securitisation in India. Overview of Foreign Exchange Market. Unit II : Management of Commercial Banks (10 Sessions) Banking Industry in India. banking sector reforms. scope and importance etc. scope and their implications. Financial Sector Reforms in India.M & Nigam Divya . Asset Liability Management . determination of commercial interest rates: fixed and floating.IDBI. constituents. Monetary and fiscal policies. Consumer Credit and Plastic Money – concept. Parties involved. types. Hire purchase and lease . Size and scope.Management of Financial Institutions (Himalaya. working and uses of each. Management of capital funds.performing assets. Strategies for making commercial banks viable. 1998) 3) Machiraju H R . 1st Ed. 2004) 4) Bhole L M .Foundations of Financial Markets and Institutions (Pearson Education.Financial Services & Markets (Thomson.Indian Financial System (Vikas. Overview of Financial Services: nature. Management of Non. DFIs in India . Unit III : Management of Non-Banking Financial Institutions (10 Sessions) Securitisation : concept. nature.) 2) Khan M Y . Discounting and Re Discounting Of Bills. Securitization of Auto loans and housing loans. NBFCs Their status.Financial Institutions and Markets (Tata McGraw-Hill.Gap analysis. State Level Institutions . RRBs. Regulation of money and credit. Forfeiting. Insurance & Mutual Fund organisations Their status. Evaluation of Lease transaction.) 40 . working and strategies for commercial viability. 3rd edition. Hours : 40 Unit I : Introduction (10 Sessions) Financial System and Markets: Constituents and functioning.differences and implications for the business.Financial Services (Tata Mc Graw Hill. Liquidity Management. 2003) 6) Gurusamy R . Unit IV : Management of Financial Services (10 Sessions) Leasing and Hire Purchase: Industry. IFCI. RBI – Role and functions.MBA FM 03 : MANAGEMENT OF FINANCIAL INSTITUTIONS AND SERVICES Max.R. 3rd Ed. types. Other financial services: Factoring.

1978). Assessment Year. Capital Gains & Income from Other Sources. Carry forward and set off losses. Customs Act and Customs Duties Planning (Working Knowledge required) Consumer Protection Act 1962 and Customers planning.Income Tax Law & Practice (Vishwa Prakashan) 4) Santaram R . Tax planning regarding Employees Remuneration. Unit II (10 Sessions) Tax on Individual Income – Computation of tax under the heads of Salaries. Tax deductible at source Unit III (12 Sessions) Corporate Income Tax: Tax concessions and incentives for corporate decisions.) 3) Prasad Bhagwati .MBA FM 04 : TAX PLANNING AND MANAGEMENT Max. SUGGESTED READINGS: 1) Bhatia H L . Revision & Review.) 6) Datey V. (Working knowledge is required for these). Law & Practice (Taxmann. Hours : 40 Unit I (10 Sessions) Nature and Scope of Tax Planning: Nature. Appeals. Residential status. Non-resident Indians.Indirect Taxes – Law & Practice (Taxmann.Tax Planning by Reports (Taxmann. Treatment of losses & unabsorbed items. Revision and Rectification.) 41 . 5) Singhania V K . 9th Ed.Direct Taxes. Tax appeals. Review. Previous Year.How to Save Wealth Tax (Vision Book 2001. Valuation of assets. Income from House Property. Objectives of Tax Management. Assessment.) 2) Lakhotia R N . Tax planning for depreciation. . Tax Avoidance & Tax Evasion. 1999. Profits & Gains of Business. Assessee – types. Tax Planning. Unit IV (8 Sessions) Central Excise Act 1994 and Excise planning. Wealth tax on closely held companies.S. 20th Ed. Tax and business reorganizations: merger and amalgamation. 20th Ed. Filing of returns.Public Finance (Vikas. 40th Ed.

Creating Tables. Unit IV (8 Sessions) Database Utilities. 2003) 2) Hoffer . Entity-Relationship Model. Relational Data Model. Hierarchy Data Model. Normalisation. 1996). Inserting Rows. Triggers. Indexes & Sequences. Views. Unit II (10 Sessions) Relational Database Design : Integrity Constraints. Snapshots.Database Management System (Vikas. Network Data Model. Semantic Data Model.Fundamentals of Database Systems (Pearson Education. Applying column constraints. Decomposition of Relation Schemes. SUGGESTED READINGS: 1) Beynon -Davies P. Procedures.Database Systems (Palgrave. Functions & Package. Cursor. 6th edition) 3) Alexis and Leon .Modern Database Management (Pearson Education. 3rd Ed. Knowledge Extraction through Data Mining. Object/Basic Database Administration/ Remote Data Access. Organisation of Database. Components of Database Management Systems. Data Models. Oracle. Unit III (12 Sessions) Structured Query Language.MBA IT 01 : DATABASE MANAGEMENT SYSTEM Max.) 4) Majumdar and Bhattacharya . Advantages of DBMS. PL/SQL structure.) 42 . 5) Navathe E . Functional Dependencies. Security.Database Management System (Tata Mc Graw Hill. Hours : 40 Unit I (10 Sessions) Introduction to Database. Physical Database Design. Introduction to data mining & Data Warehousing. 2003.

Object Oriented Analysis (OOA) and Object Oriented Design (OOD). 1st Ed. Types of Systems. Initial Investigation. System Development Life Cycle.) 43 . Post Implementation Review and Maintenance. Managing Risk.MBA IT 02 : SYSTEM ANALYSIS & DESIGN AND SOFTWARE ENGINEERING Max. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication. Determining the User's Information Requirements. Information Security Policy. Feasibility Considerations.Feasibility Report. Hours : 40 UNIT-I (10 Session) Systems Concept. Virus Control. Overview of Risks associated with Internet. 7 Ed. Entity Relationship Diagrams. Implementation.E-commerce –Security. 2nd Ed.) 5. Needs Identification. Data Dictionary. Intrusion Detection Risk Management. Feasibility Study. Ankit Fadia -Encryption-Protecting your Data (Vikas Publication. Steps in Feasibility Analysis . 1st Ed. Characteristics of a System.) 2. Risk Management and Control (TMH. Disaster Recovery Plan. Creating a secure environment. Process Modeling : Structured English.Dimensions of Planning. Decision Tree & Decision Table.) 4.) 3. UNIT-IV (12 Session) Basics of Information Security. Viruses. Elements of System. Decision Support System. UNIT-III (8 Session) Tools of Structured Analysis : Data Flow Diagram (DFD). Singh B –Network Security (PHI Publication. Types of Attacks. Internet Security Standards Suggested Readings: 1. Cryptography and authentication. UNIT-II (10 Session) Systems Planning and Investigation: Basis for Planning in Systems Analysis . Analysis. Elias M Awad – SAD (Galgotia Publication. Design. Investigation. Grienstein and Feinman. 2nd Ed. Hackers.

Windows. ATM. Broadcasting. ASK. 2nd Ed. Wireless Communication: Bandwidth. Mobile Internet & WML: Mobile IP. Switches. B-ISDN Unit III (12 Sessions) OSI Model. Point-to-point communication. Transmission Impairment. Broadcast Radio. Wireless TCP& UDP. 4th Ed. 2000) 2) Comer . Broadband and base-band. ISDN. CDMA. PM. Network Interface Card. 2003. 2004. Unit IV (10 Sessions) Mobile Communication: Applications of Mobile Communication. Linux.) 5) Black . PCM.Computer Networks (Prentice-Hall. 4th Ed. Hub.Communication Networks (Tata McGraw Hill. SDMA. PDM. Interference. Cables.) 4) Tanenbaum . Infrared & Light Waves. Concepts of Port. Network Operating systems: Unix. Server. 1999. Socket. FSK. Digital Data Rates. WML SUGGESTED READINGS: 1) Widjaja L G . IP Addressing. FDMA. Communication Links.) 3) Stallings W . Character Codes. PSK Features: Error detection and correction codes. Communication System Formats. Tunneling. Virtual Private Network.Computer Networks and Internets (Pearson Education. Bridges. Types of signals: AM. Terrestrial Microwave. FM.MBA IT 03 : DATA COMMUNICATION & NETWORK Max. Multicasting. Networks and accessories: LAN. Optical Fibers.Data Computer Communication (Pearson Education. Gateways Cell Relay. Unit II (8 Sessions) LAN topologies: Workstation. MAN. TDMA. WAP. WAN. Types of Ethernet. Hours : 40 Unit I (10 Sessions) Fundamentals of Communication System. Routers.) 44 . Frame Relay.Computer Networks (Prentice-Hall. Asynchronous and Synchronous Data. Hamming codes. 7th Ed.

Unit II (10 Sessions) Business to consumer (B2C) Business Models. 45 . Electronic Payment Systems (Cash. Electronic Commerce Business Models (Value Proposition. Laudon & Traver . Online branding. Kalakota R. Online marketing communications. Check. Types of B2C. Working of Online Credit Card. Management Team). Revenue Model. Application areas of Mobile Commerce. Changing dynamics in banking industry. M-commerce Business Models. Online pricing strategies. Introduction to Mobile commerce Challenges emerging in Mobile Commerce. Market Opportunity. Society (Pearson Education. Online mercantile model for customer perspective. Suggested Readings: 1. 3rd Ed. Stored Value. Electronic Commerce Framework. Online banking implementation. Market Strategy.Electronic Commerce . 3rd Ed.Frontiers of E-Commerce (Pearson Education. Types of C2C.Electronic Commerce Business. Online market research. 2007. Competitive Advantage. Peer to Peer Business Models. Organizational Development. Credit Card. Online retail industry dynamics. Consumer to Consumer (C2C) Business Models. Accumulating Balance). Unit III (12 Sessions) Online Retailing. Technology. Transaction Security. Hours : 40 Unit I (8 Sessions) Origin. Business to Business (B2B) Business Models. Features of Electronic Commerce. Management issues in online banking. Competitive Environment. Internet as an Electronic Commerce Enabler.MBA IT 04 : ELECTRONIC COMMERCE Max.) 2. Types of B2B. Online customer relationship. need and factors affecting Electronic Commerce. Unit IV (10 Sessions) Online Banking.) . Management Challenges in online retailing. Online advertising.

Legal Form of Organization. Multiplicity of Legal Environment. International Pricing Strategy. 3rd Ed. Domestic v/s International Marketing. Management Contracts. Price Distortion. Benefits of International Marketing.J . Promotion and Communication. Strategic Alliances.MBA IB 01 : INTERNATIONAL BUSINESS Max. Personal Selling. Legal Environment.) 6) Jain S. Turnkey Operations.International Marketing (Thompson.Culture and its Characteristics. Gray Market. Free Trade Zones Unit III (10 Sessions) International Marketing Decisions . Advertising Media.Marketing Information Sources.International Marketing Management (Sultan Chand & Sons. Branch v/s Subsidiary. Influence of Culture on (a) Consumption (b) Thinking (c) Communication Process. Market Analysis Foreign Market Entry Strategies – Exporting. 2007) 3) Varshney R.) 2) Cherunilam F . Counterfeiting.L. International Physical Distribution Unit IV (10 Sessions) International Marketing Decisions .Product Design and Standardization. Unit II (8 Sessions) Planning for International Marketing: Marketing Research .) 5) Cateora Graham . International Dimensions of Marketing. Global Advertising Regulations .International Trade and Export Management (Himalaya. Foreign Product Diversification. Cultural Universals. Process of Internationalization. Political Risks. Licensing. Retailing in International Scenario. Assembly Operations .S. International Branding Decisions. – International Marketing (Thomson) 46 . Cultural Environment. Counter Trade. 8th Ed.International Marketing (TMH. Marketing Information System. Transfer Pricing.Role of Pricing.I: Product Policy and Planning. Bribery. Joint Ventures. Methods of Financing and Means of Payment International Channels of Distribution – Channel Members.Political Systems. International Warranties and Services. 9th Ed. Pricing Decisions. Channel Management. World Market Environment: Political Environment.) 4) Czinkota . Developing an International Product Line. International Sales Negotiations International Advertising – Patterns of Global Advertising. International Packaging.Promotion Mix. Terms of Sale. Standardized International Advertising International Organizational Control SUGGESTED READINGS 1) Onkvisit . Analysis and Measures to minimize Political Risk. Price Standardization. 10th Ed. Bhattacharya B .Legal Systems. Hours : 40 Unit I (12 Sessions) Overview of World Business and Framework of International Marketing: Definition of International Marketing.II: International Promotion Strategies.International Marketing (Pearson.Shaw. Indicators of Political Risk. Acquisitions Franchising.

IBRD. Effects and Benefits of Globalization. Integration for Business. Import Quotas. Hecksher-Ohlin Theory. Administrative Policy. ASEAN.A. Trends in Globalization.International Trade (Excel. Unit II (12 Sessions) International Business Theories: Introduction Mercantilism.) 3) Daniels .MBA IB 02 : INTERNATIONAL BUSINESS ENVIRONMENT AND FOREIGN EXCHANGE ECONOMICS Max. Levels of Economic Integration. Regional Economic Integration in U. Subsidies. Features of IBRD. Unit III (8 Sessions) Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange.. SAARC. Role and Advantages of WTO. Hours : 40 Unit I (8 Sessions) An Overview of International Business: Introduction. Anti-dumping Policy. Absolute Advantage Theory Comparative Cost Theory.International Business (Pearson.K. Regional Economic Integration in Europe.International Business Environment (Prentice Hall) 5) Bhalla V. Voluntary Export Restraints. Various types of Exchange Rate Regimes. 1st Ed. . Role of IMF.) 2) Hill C. Regional Economic Integration: Introduction. Factors Affecting Exchange Rates. Changing Environment of International Business. 1st Ed.) 4) Black J . Unit IV (12 Sessions) International Institution: UNCTAD. WTO. 5th Ed. Globalization of Markets. Brief History of Indian Rupees Exchange Rates.International Business (TMH. .W. Instruments of Trade Policy.S. Its Basic Principles and Major Achievements.International Business Environment (Anmol) 47 . Definition of International Business. Product Cycle Theory.Tariffs. IMF. SUGGESTED READINGS: 1) Agarwal Raj .

Mechanism of Price Fixation. Recent Trend in India’s Export. Special Financial Facilities. Selection of Export Markets. Criteria for Grouping Countries. Statutory Documents for Imports Country and Documents for Claiming Export Benefits.) 48 .C. Methods of Locating and Selecting an Agent. Unit IV (12 Sessions) Formalities of registration and Export Documentation Naming the Enterprise. 7th Ed. Registration with Appropriate EPC’ /CB’s Defining Export Documentation.Hand Book of Export Import Policy 2002-2007 (Ministry of Commerce. Important Organizations. Settlement of Disputes. 2007) 2) Varshney R. Selecting Products for Manufacturing and Export. Registration with Licensing Authorities. Main Commercial Documents.MBA IB 03 : EXPORT MANAGEMENT AND DOCUMENTATION Max. India. Registrations with RBI. Unit II (8 Sessions) Export Marketing Channels and Export Sales Contract: Concepts of Distribution Channels. Benefits arising from Export. of India . Sources of Export Information. Export Pricing. Export Prospect for Small Firms.C. Process of Export Marketing. Hours : 40 Unit I (12 Sessions) Introduction to Export Management: Introductio0n.G. International Channels Distribution.) 3) Govt. Postshipment Finance. Methods of Identifying Export Winners. India) 4) Keegan J Warren – Global Marketing Management (Pearson. Additional Commercial Documents. Suitability of a Product for A company.L. Signing the agreement. Benefits to India Exports. Important Incoterms. Bhattacharya B-International Marketing Management (Sultan Chand & Sons. Importance of Exports to India. F . General Registrations. Opening a Bank Account. Nature of Exports Sales Contract.International Trade and Export Management (Himalaya. Direction of Exports from India. 9th Ed. Definition of Export. Agents in Exporting. Selection of Products and Identification of Export Markets: Choosing a Product. form of Ownership. SUGGESTED READINGS 1) Cherunilam. Terms of Payment in Export. Export Import Bank of E. Important Publications. and Statutory Documents for Export’s Country. Unit III (8 Sessions) Export Finance and Pricing Preshipment Finance.

Tariff Structure.A. Wood D. World Tonnage. Shipment of Govt. Unit II (12 Sessions) Structure of Shipping Industry and World Seaborne Trade: Different type of Ships. Krishnaveni Muthiah. Advantages of Air Transport. Khanna K K .MBA IB 04 : INTERNATIONAL LOGISTIC MANAGEMENT Max. Unit IV (12 Sessions) Indian Shipping and Containerization: Ports in India. Freight Forwarders Stevedores. Developments in India Shipping. SUGGESTED READING: 1. Linear Freight Structure.Logistics Management and World Seaborne Trade (Himalaya. Operating Ships-Linear and Tramp. Shipping Association. Classification of Constraints in Containerization. Unit III (8 Sessions) Freight Structure and Role of Intermediaries: Principles of Freight Rates. Conference System. Shipping Agents. Logistics Excellence. I. Ports Infrastructure Development. Importance of Logistics. 2007) 49 . International Air transport: Concept of Air Transport. Volume and value of World Trade. 2. Air Cargo. I. Freight Brokers. Constraints. Relevance of Logistics to Expert Management.A.D’s.Contemporary Logistics. Organization of a Shipping Company.T.Physical Distribution Management : Logistical Approach (Himalaya. Controlled Cargo. 2007) 3. Scope and Objectives of Logistics. System Elements. Tramp Freight Structure. Johnson J.C. Shipping Routes. Chartering. Flags of Convenience. Concept of Containerization. Hours : 40 Unit I (8 Sessions) Introduction to Logistic System: Concepts of Logistics.

Bisen . Shares... Vaughan & Vaughan . Life Insurance and General Insurance. Married Women's Property Act 1874. Income Tax Act.II (12 sessions) Financial Aspects of Insurance Management.Role of Financial Institutions.III (10 sessions) Risk Management and Underwriting Role of Actuaries.Insurance & Risk Management (New Age Publication. New York) 4. Hours : 40 UNIT . Consumer Protection Act 1986.C. UNIT .I (10 sessions) Introduction and Scope of Insurance. Financial Market.. Code of Conduct in Advertisement. Delhi) 5. Tax Benefits under Life Insurance Policies Suggested Readings: 1. Srivastava Shashank .Fundamentals of risk & Insurance (John Wiley & Sons.N.IV (8 sessions) Settlement of Claims Insurance Laws and Regulations with respect to following Acts.MBA OP 01 : INSURANCE & RISK MANAGEMENT Max. Life Insurance Corporation Act 1956.Indian Insurance Industry Transition & Prospects (New Century Publications.Historical perspective. Insurance Act 1938. Mishra M. Unit Trust and Mutual Funds. Housing Finance. Bank Deposit Schemes. Financial Planning and Taxation. Ombudsman Scheme. Srivastava D. IRDA Act 1999. Principles of Life Insurance and Governance of Insurance Business. Underwriting guidelines.Product framing. Conceptual Framework. Re-insurance Preparation of Insurance Documents Policy Conditions UNIT .Insurance Management (New Age International Publishers. . Ganguly Anand . New Delhi) 50 . Kakkar. Classification of Insurance Business viz. Role of Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors. Mutual Funds. New Delhi) 2. Meaning. Structure and functions. Nature and Scope of Insurance. Insurance Companies. Important Life Insurance Products and General Insurance Products Determination of Premiums and Bonuses Various Distribution Channels Unit . New Delhi) 3. Wealth Tax Act 1957.Insurance Principle & Practice (Sultan Chand & Company Ltd.

Kirk David and Lockwood Andrew . Sudhir Andrews . PATA. UNIT III (12 Sessions) Hotel Management: Overview of the Accommodation Industry. Knowledge of other Departments. Departments of Hotel. G. Briefing. TAAI. Michael Flynn. Conference & Convention Management UNIT IV (12 Sessions) Laws & Guidelines: Recognition of Travel Agency. Jones Peter. Smritee Raghubalan . Hospitality Industry in Today's Scenario. Segmentation.) 8. Marketing Mix and Marketing Strategies for Hospitality and Tourism. UFTAA.) 2.Public House and Beverage Management (Butterworth) 7. Origin & Nature.Marketing for Hospitality and Tourism (Pearson Education. Hours : 40 UNIT I (8 Sessions) Hospitality Management/Industry: Introduction of the Hospitality Industry. 1st Ed. Significance & Impacts of Tourism: Socio – Cultural.Hotel Front Office Management (Wiley) 3.Hospitality Operations: A System Approach (Cengage Learning. Traits & Duties of House Keeping Staff. Importance of Hospitality Management. Basic Travel Regulation. Raghubalan. Targeting and Positioning of Hospitality Industry. Economic & Environmental.HRM in Tourism and Hospitality (Cengage Learning. Travel Motivators. Kotler Philip. The cover. Alcoholic & Non Alcoholic Beverages. 3rd Ed. . Glassware. Bowen John and Makens James .Hotel and Tourism Laws (Frank Brothers) 6. Evolution and Growth of Hospitality Industry. FHRAI. Menu.MBA OP 02 : HOSPITALITY MANAGEMENT Max. Typologies of Tourism. Lee-Ross Darren . ICAO. Banquets. Training for Hospitality Management UNIT II (8 Sessions) Tourism and Hospitality: Definition of Tourism. Caroline Ritchie . Types of Hotel Rooms.) 51 . Marketing for Hospitality and Tourism: Service Characteristics.Hotel House Keeping Training Manual (Tata Mc Graw Hill. Responsibilities. 1st Ed. Furniture.Hotel House Keeping (Oxford University Press) 4. Tour Operator and Travel Guide License & Permits required for Hotels National & International Organization: IATA. Negi Jagmohan . Hotel Categories – Star Rating. James A. Tourism Products of India (World Heritage Countries). Tableware. Chinaware. Service Equipments: Linen. Plans & Rates. Suggested Reading: 1. Components of Tourism. Front Office & its Co-ordination with Other Departments Food & Beverages: Organization Chart of House Keeping Departments. Hotel Organization Structure. Evolution of Tourism Industry. Concept of Domestic & International Tourism. Stephen Ball. WTO. Classification of Hotels. 1st Ed.) 5. Bardi .

(TMH. work schedule. civil works. categories of project. treatment of taxes. Mohsin M. evaluation of the project . sensitivity analysis and probability approach single as well as multiple projects. cost of project. exchange rates. The concept of project management . charts. Forms of project organizations. Budgeting and Implementation. estimates of cost. Young TL – The Hand Book of Project Management (Kogan Page) 52 . Monitoring and post implementation.tools & techniques of project management.MBA OP 03 : PROJECT MANAGEMENT Max. market survey. layouts. technology. means of financing. SUGGESTED READINGS 1. project management teams and coordination. Unit III (10 Sessions) Process of Project Appraisal Technical .Project Planning and Control (Vikas) 3. Chandra Prasanna . S – Project Management (Tata Mc Graw Hill) 5. Legal and Social appraisal of the Industrial Projects. Goyal BB – Project Management : A Development Perspective (Deep & Deep) 4. .Economic. production.Appraisal. financial projections. demand forecasting technical factors-Material inputs. project development cycle. Hours : 40 Unit 1(8 Sessions) Basic Concept Concept of a project. Unit II(12 Sessions) Project Formulation Project identification.Project : Preparation . social cost-benefits. treatment of risk and uncertainty. wage–rate. Monitoring and Control of Projects Project scheduling.project financing. Unit IV (10 Sessions) Implementation. plant capacity. location and site.) 2. Project formulation and preparation : Market and demand estimation. network techniques for resource and cost budgeting and scheduling. Chaudhary. 5th Ed. Problems arising due to rate of discount. Financial.

Warren M . . Schemes and Patterns of NABARD. Rural Market Segmentation. . Thorner Daniel and Morner Alice .Rural Marketing Environment. Suggested Readings1. Agricultural Marketing.S.Economic and Social Development (Academic Foundation) 5. Importance.NABARD. Pricing and Promotion Strategies. UNIT III (8 Sessions) Marketing of Agricultural Products – Agricultural Inputs and their Types. Marketing Rural Non-Farm Products. Various Types of Distribution Channels in Rural Marketing. Problems and Strategies (Vikas. Requisites of a Good Finance System. Sources of Finance. Methods of Collection of Information. Socio-Economic Reforms. Corporate Interest in Rural Market. Prag P A . 1st Ed. Government Efforts. Behaviour of Rural consumers. Types of Rural Communication. Lin-Quest and MICA Rating. Selection of Segments.Land and Labour in India (Asia Publishing House) 4. Thomson Rule of Market Index. Hours : 40 UNIT I (6 Sessions) Introduction to Rural Management.Rural Diversification (EG Books) 3. Targeting. Sociological Segmentation. Advantages of Market Report and Market Report. UNIT II (14 Sessions) Rural Consumer's in India –Geographical Spread and Differentiation. Introduction to Rural Financing. Product. Use of Durable and Non-Durables by Indian Rural folk. UNIT IV (12 Sessions) Marketing Research. Marketing of Consumer Durables. Gopalaswamy T. Functions of NABARD. Market Size and Physical Structure of Rural Society. Marketing Network. Dissemination of Market Information.) 53 .Occupational Segmentation. Mahendra and Basu K.Financial Management for Farmers and Rural Managers (Blackwell Publishing) 2. Rural Communication-Challenges and Strategies. Challenges. Deu S. Different Marketing Agencies and Institutions.MBA OP 04 : RURAL MANAGEMENT Max. Classification of Rural Product and Rural Market. Social Structure of Rural Society. National Level Credit Agency. Major techniques of Market Research.P.

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