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Revised Syllabus for Master of Business Administration (M.B.A) M.B.A. Part I (First Year) Revised from June 2008-09. M.B.A. Part II (Second Year) Revised from June 2009-10. (I) Introduction The name of the course shall be Master of Business Administration (M.B.A.) (II) Objectives The basic objectives of an M.B.A. course are1. To provide the country a steady stream of competent young men and women with necessary knowledge, skills, values and attitudes to occupy positions of management and administration in business, industry, public system and the government. 2. To impart the students latest and relevant knowledge from the field of management theory and practice. 3. To provide opportunities to the students for developing necessary managerial skills. 4. To impart/ develop the right kind of values and attitude to function effectively in managerial/ administrative positions. (III) Eligibility for Admission Students possessing following qualifications are eligible for admission to MBA course(a) A Bachelor’s Degree in any faculty of any statutory University with 45% or more marks(40% or more marks for students belonging to SC, ST/DT, NT,OBC, SBC for Maharashtra State Only), Or A masters Degree in any faculty of any statutory University with 45% or more marks(40% or more marks for students belonging to SC, ST/DT, NT,OBC, SBC for Maharashtra State Only), (b) Must have completed selection procedure as prescribed by the competent authority from time to time.
Course Structure for Master’s Degree Course in Business Administration SEMESTER-I Course Code L 101 Organizational Behavior & Principles & Practices of Management 102 103 104 Management Accounting Managerial Economics Statistical & Quantitative Methods 105 106 107 108 Legal Aspects of Business Basics of Marketing Information Technology Managerial Communication External External Internal Internal SEMESTER-II Course Code L 201 202 203 204 Marketing Management Financial Management Human Resource Management Manufacturing & Operations Management 205 Materials & Logistics Management 206 Management Information External 60 15 100 External 60 15 100 External External External External 60 60 60 60 T 15 15 15 15 100 100 100 100 Subject Title Examination Periods Marks 60 60 30 30 15 15 8 8 100 100 50 50 External External External 60 60 60 15 15 15 100 100 100 External 60 T 15 100 Subject Title Examination Periods Marks
Systems 207 208 Research Methodology Economic Environment of Business & Environmental Management SEMESTER-III Course Code L 301 Business Policy & Strategic Management 302 303 304 305 306 307 308 Management Control Systems Specialization I Specialization II Specialization III Specialization IV Specialization V Project Report External External External External Internal Internal External 60 60 60 60 30 30 15 15 15 15 8 8 100 100 100 100 50 50 100 External 60 T 15 100 Subject Title Examination Periods Marks Internal Internal 30 30 8 8 50 50
L 401 Entrepreneurship Development & project Management 402 International Business Management 403 Current Trends in Management External 60 External 60 External 60
T 15 100
(V) Practical Training and Project WorkEach student shall have to undergo a practical training for a period of not less than 50 days during the vacation at the end of First Year. In case of subjects for University evaluation. After every three years. For internal subjects. the student shall write a project report on the topic selected under the guidance of a faculty and submit two copies of the same to the Director of the institute before 30th September. the there shall be at least 30 lectures and 8 lectures for Tutorials/ Seminars/Assignments per semester per course. 30% marks are reserved for internal evaluation and 70% marks are reserved for University evaluation.404 405 406 407 408 Specialization VI Specialization VII Specialization VIII Specialization IX Specialization X External Internal Internal External External 60 30 30 60 60 15 08 08 15 15 100 50 50 100 100 Notes:1. Passing percentage will be 40% for internal and external evaluation separately. “L” Indicates Lecture Periods of 45 Minutes each and “T” Indicates Tutorial Periods of 45 Minutes each. syllabus will be revised. (IV) Number of LecturersFor external subjects. The project Report shall be assessed both internally (30 marks) and externally (70 marks) . 3. there shall be at least 60 lectures and 15 lectures for Tutorials/ Seminars/Assignments per semester per course. Based on the actual training during the vacation. 2. (VI) Marks 4 .For external evaluation there will be a viva voce at the end of third semester. Such viva-voce shall be conducted by a panel of two referees appointed by the University.
International Business For each of the above fields of specialization the syllabus includes eight courses for semester III and semester IV separately.e. 306B. and 307C. from following Functional areas :Group A. a student shall select a special subject. 304A. These marks will be considered for the declaration of the results. 5 . 406C. 405A.Production and Materials Management Group E-Human Resource Management Group F.Financial Management Group C. shall offer 404A. 405B. 306C. carrying 50 marks) (VIII) Rules for specialization Student for the special course under 303A.Marketing Management Group B. The papers marked as “Internal” in the Course Structure will be evaluated internally by the individual Institute and such marks will be communicated to the University at the end of each semester. (VII) Specialization:In second year. consisting of 10 Unit Courses. 406A. 306A. An individual institute has to select any five of the suggested titles to be offered to their students. 407C and 408C only. Student for the special course under 303B. 305B. Student for the special course under 303C. 407B and 408B only. 405C. 305C. Out of these 100 marks 70 marks are reserved for University Evaluation based upon comprehensive written examination and 30 marks are reserved for internal evaluation by the individual Institutes. 407A and 408A only. Out of the five titles selected. 305A.e. three should relate to full papers (i. shall offer 404B. 304C. and 307B. 304B.The papers marked as “External” in the course structure will be evaluated by the University and carry 100 marks. shall offer 404C. carrying 100 marks) and two should relate to internal papers( i.Computer Management Group D. 406B. and 307A.
305F. 304F. 304D. (d) The project Report and viva shall constitute one head of passing. and 307D.Student for the special course under 303D. (b) For each paper meant for University evaluation. 407E and 408E only. 305D. 405D. 406D. 306E. the ratio of marks for internal assessment in relation to external assessment shall be 30:70 (c) The external assessment shall be based upon the external written examination to be held at the end of each semester. shall offer 404E. (IX) Assessment The final total assessment of the student shall be made in terms of an internal assessment and an external assessment. Student for the special course under 303E. 306D. the concerned Institute should administer a separate internal test for these 30 marks in the subsequent semester. The results of such test 6 . 405F. 407F and 408F only. 304E. 306F. (a) The internal and external assessment will constitute separate heads of passing and they will be shown separately in the marks sheet. 305E. 407D and 408D only. Student for the special course under 303F. The Institute should communicate internal marks to the students (f) Reassessment of Internal Marks –in case of those students who have secured less than passing percentage of marks in the internal evaluation for the paper marked as “ External” in the course structure. 406E. and 307F. shall offer 404F. and 307E. shall offer 404D. 405E. 406F. (e) The marks awarded by a teacher in the internal evaluation for the papers marked as “External” in the courses structure shall be immediately communicated to the student.
(XI) Standard of passing Every student must secure 40% marks in both University Evaluation as well as Internal Evaluation. showing the name of the Institution. (XIV) Additional Specialization:- 7 . the rule is higher of the two figures of the marks shall be taken into consideration. (X) Examinations The M.A. If the result of internal test as above results in lower marks should be prevailed. At the time of declaration of the result. if the student secures the rank amongst the first 10 ranks in the entire examination. The student will not be allowed to appear for the examination unless his attendance is minimum 75%. The transcript will further indicate the rank. the date of enrollment in the course.may be communicated to the University as the Revised Internal marks. and details of marks of internal and external assessment. examination will be held in four semesters. The student will be allowed to carry maximum backlog of eight (8) heads of passing from any one or more semesters. the marks obtained by a student shall be converted into the grades as shown below.B. the courses offered by the student. In short. Grade A+ A B+ B C F Percentage 70 & above 60-70 Less than 70 55-60 Less than 60 50-55 Less than 55 40-50 Less than 50 Below 40 (Grade F stands for failure) (Fraction to be rounded up to next higher integer) (XIII) Transcript for Students Every student shall be given a transcript. the dates of the examination. the dates of the external examination. (XII) Grading There shall be numerical marketing for each course.
e. supportive. for papers comprising of 800 marks out of a total of 1400 marks. Introduction to Organizational Behaviour: Definition.A. at proportionate fees (57%) of the Tuitions Fees (XV) Teaching Faculty Besides full time faculty members. University Of Pune Syllabus for Master in Business Administration (M. (b) Master’s degree of recognized University in any faculty with at least two years professional experience related to the given subject.B.A. Different models of OB . by keeping terms for the third and fourth semester for that special group i. adjunct and visiting faculty members should be invited to conduct the professional courses. Scope. (4) 8 .A student who has passed the M. or ACS. in any other special group only.) Semester I (101) ORGANIZATIONAL BEHAVIOUR & PRINCIPLES & PRACTICE OF MANAGEMENT SECTION I:.A. collegial and SOBC. Fundamental Concepts of OB. Visiting faculty should normally satisfy one of the following criteria: (a) Master’s degree of a recognized University in a relevant subject or professional qualifications like ACA. Importance. AICWA. Examination of this University may be allowed to appear for the M. part-time.B. examination again.B. custodial.Organizational Behaviour 1. (c) Bachelor’s degree of recognized University in any faculty with at least 5 years professional experience related to the given subject.autocratic. (d) Diploma of a recognized University/ Board with at least 7 years professional experience related to the given subject.
Learning – unlearning. Process of controlling.Nature and dimensions of attitude – Developing the right attitude (4) 3. Fayol. Interpersonal. Group Dynamics and Team building: Concept of Group & Team.Definition and relationship with productivity . Control Techniques. 4. Basic concepts of management: Definition – Need and Scope – Different schools of management thought – Behavioural. d) Directing – Concept.Line and Staff Authority. Matrix. Motivation: Definition. Nature. Conflict Management: Definition. New Forms of Organization – Virtual. Importance. Organizational Designs for Change and Innovation Designing Principles for New Forms of Organizations c) Staffing . Contribution of Management Thinkers: Taylor. developing (4) (4) (4) (3) (2) (4) (2) (3) (2) (1) (2) 9 . Organization Structures.2. Classification of motives .SelfOrganizing Systems.Morale Indicators. Stress management: Definition. attitude . Cases studies on above topics (5) SECTION II: Principles and Practice of Management 1. Nature. Decentralization. Importance.Maslow’s Theory of need hierarchy .Types of Network Organizations/Clusters . Nature. Systems. Concept of knowledge worker.Primary & Secondary motives. Importance. Concept of learning organizations.Concept.Formal and Informal Groups. Centralization. Importance. Motives – Characteristics.Herzberg's theory. organizational. 7. Organizational. Functional. Causes. Organizations as Networks . Management by objectives b) Organizing . Importance.Concept. Importance. Traditional vis-à-vis Modern view of conflict – Types of conflict – Intrapersonal. Importance of Team building. Morale . Scientific. Geographical. Nature. Functions of Management – a) Planning – Concept. Elton Mayo 3. Attributes of a leader. 4. Stress as a motivator. technological. Leadership: Concept. Managing stress. Theories of Motivation . Product. e) Controlling . Theories of Group Formation . 8. economic. Work life balance. Principles. (4) 5. Limitations. Personality & Attitudes: Meaning of personality. Importance & Causes of change – social.Development of personality – Attributes of personality. Nature. Importance. 6. Customer. Nature.Concept. Steps. Change management: Concept of change.Transactional Analysis – Ego states – Johari window . Steps. and Contingency 2. Constructive and Destructive conflict. change as a natural process. Conflict management.
Secondary Books of Accounting.Uma Sekaran 4. Meaning and Definition of Management Accounting. Books Recommended:1.Sharma 11. Organizational Behaviour .S. Leadership. Distinction between Management Accounting and Financial Accounting. Importance. Problems in decision making. Principles and Practices of Management .Hannagan (4) (4) (4) 102-MANAGEMENT ACCOUNTING 1. Classification of Accounts. 9th Ed. 5. Meaning of Journal. Types of decisions. Decision Making.Chandran 8. Organizational Behaviour .R. (10) 2.Davis and Newstorm 3. Human Behaviour at work . Human Behaviour at Work . Organizational Behaviour. (5) 3.leaders across the organization. Meaning and Definition of Accounting. Organizational Behaviour . Principles & Practices of Management . Essentials of Management – Koontz – TMGH 12. Nature. Organizational Behaviour . and Process. Accounting Concepts and Conventions.Saxena 13. Organizational Behaviour . Decision making: Concept.Fred Luthans 5. Branches of Accounting. Management Concepts & Practices . Leadership Grid. 6. Preparation of Trial Balance. Human Relations & Organizational Behaviour . Elements of Costs. Writing of Journal Entries.Dwivedi 9.Aswathappa 6. Final Accounts of Sole Traders. Basic Accounting terminologies. (10) 10 .Shejwalkar and Ghanekar 14.Keith Davis 7. . Parties or Users interested in Accounting.McShane 10. Case Study: Planning. (14) 4. Organizational Behaviour .Jit S.K.Stephen Robbins 2.
M. Definitions of basic concepts: a.B. Marginal analysis d. (21) Books Recommended:1. (c) Overheads. Managerial Decision Making Techniques like (a) Marginal costing – Cost volume profit analysis. B.Dr. Measurement of (8) 11 . Nature and Scope of Managerial Economics. Principles and Practice of Cost Accounting – Ashish K. Cost and Management Accounting . Elasticity of demand. items to be excluded while preparing cost sheet.Manmohan & Goyal 3. (c) Standard Costing – Materials Cost and Labour cost variances only. BEP (b) Budgetary control.Inamdar 5. Operating and Financial Budgets. Economic Model.Khan & Jain 10. Positive and normative approach b.Materials purchasing.Dr.Dr.S. D. Law of Demand. e. . Management Accounting . Bhattacharya 8. Optimization c. A. Managerial Economics and Microeconomic and Macroeconomics. Managerial Economics and decision-making. Flexible Budgets. Market Demand. (b) Labour Costs and Labour Turnover. Allocation.Grewal 7.S. Rao 103-MANAGERIAL ECONOMICS 1. Kharpas. Introduction to Management Accounting . Mahesh Kulkarni 6.Horngreen and Sundlem 2. 2. storing and issuing including pricing of issues. Theory & Problems in Management & Cost Accounting . A. 5. Types of elasticity.Khan & Jain 9. Definition. Apportionment and Absorption – Accounting treatment of Under and Over Absorption. Khedkar.B. f. Meaning and Determinants of demand.T.(a) Materials Costs: . Management Accounting . receiving. (d) Preparation of Cost Sheet. Bharati and Dr. Principles of Management Accounting . P. Management Accounting 3rd Ed. Double Entry Book Keeping . Static and Dynamics. 4. Cost Accounting – Jawaharlal 11. E. Management Accounting .Identifying the overheads with cost centre. Demand Function. Dr. Opportunity Cost.
Methods of investment Appraisal: Discounted Cash flow. USA. Managerial Economics –Joel Dean. Paul and Gupta. Problems and Cases. 7. Price discrimination. P. T M H. Gupta. New Delhi. Support Price. Forecasting of a new product. 8. Pricing Strategies and Methods – Cost plus pricing. Cartels. Elasticity of supply. Price Controls. Internal Rate of Returns. Price Leadership. Managerial Economics – Pearson and Lewis. Need for Government Intervention in Markets.elasticity. 9. Private costs and Social Costs. T M H. Prentice Hall. New Delhi 5. 4. Managerial Economics – Analysis. Production Function. Methods of Demand estimation. Net Present Value. Significance and uses of the concept of elasticity. New Delhi. Law of Variable Proportions. McGraw Hill. Measurement of elasticity. Methods of cost estimation and cost forecasting. 3. Cyclical pricing. Demand forecasting.S. Sultan Chand Sons. Managerial Economics – G. 2. Economies of scale. 5. New Delhi. Salvatore. Capital Budgeting – steps involved in project evaluation. 6. New Delhi. Forecasting of an established product. Profit Forecasting. Managerial Economics – D. Cost reduction and cost control. Monopoly. Pricing under various markets including: Perfect Competition. Accounting Costs and Economic costs. Prentice Hall. Monopolistic competition. Cost estimation. 3. (8) (6) (6) (8) (8) (4) (8) (4) Books Recommended:1. Penetration Pricing. Mehta. 8. New Delhi. Short run and Long Run costs. Price Skimming. Transfer pricing. Costs of production. Managerial Economics – Varshney and Maheshwari. Concept of time value of money. 7. oligopoly. Managerial Economics –H L Ahuja. 4. Preventions and Control of Monopolies. 6. 12 .L. Marginal cost pricing. Measurement of Monopoly Power. Profit Policy: Break Even analysis. System of Dual Price. Law of supply. Sultan Chand and Sons. Significance and uses of the elasticity. Managerial Economics – Mote. S Chand & Co. New Delhi.
Quartile. 13 . Probability Distributions . Median. Bayes’ theorem. Simple and Multiple Regression (Linear) – Equation and prediction (6) 4. Measures of Central Tendency – Arithmetic Mean. Arranging data to convey meaning . Coefficient of Variation. Association of Attributes: Yule’s coefficient & Coefficient of colligation.(104) STATISTICAL & QUANTITATIVE METHODS 1.Tables. Graphs and Frequency Distribution (6) 2. Correlation – Karl Pearson coefficient & Rank correlation – Partial & Multiple correlation. Mean Deviation. Probability – Concept. Mode. (6) 5. Measures of Dispersion – Range. Standard Deviation.Binomial. (6) 3.
Pure Strategy and Mixed Strategy (6) 10.2 Offer and Acceptance .L. The Contract Act. Contract Act.Provisions relating to various types of Guarantee 14 .Jhamb 5.4 Provisions relating to performance and discharge of contract 1.P.3 Provisions relating to free consent.Dhaygude 6.M.5 Breach of contract . Linear Programming – Formulation.1 Contracts of Indemnity . Infinite.2 Contracts of Guarantee . void agreements 1.D.Gupta 3. 1 and 2 . FIFO) (6) 8. Transportation & Assignment Problems – all methods (6) 7.Meaning.2x2 zero sum game with dominance . Infinite. Queuing Theory .Vohra (105) LEGAL ASPECTS OF BUSINESS I. FIFO) and Multi Server (M/M/C .Consideration .Capacities of Parties 1. 1872 2.1 Nature and classification of contracts . nature . 1871 1. Graphical solution. Markov Chains & simulation techniques.N. Statistical and Quantitative Methods – By Ranjit Chitale 2. Statistics for Management . Statistics and Quantitative Techniques .Levin and Rubin 4. Statistical Methods . Decision Theory . Quantitative Techniques Vol.G.S.C.Meaning and remedies (8) II. Nature and Features . Monte Carlo Simulation (6) 9. Games Theory .Poisson and Normal (6) 6.Essential elements of a valid contract 1.Meaning.Right of Indemnity Holder and Indemnifier 2.Decision making under risk (EMV criteria) and Decision making under uncertainty (6) Books Recommended:1.Single Server ( M/M/I . Quantitative Techniques .Types of Guarantee .
2000 7.3 Provisions relating to transfer of property or ownership 3. Sales of Goods Act. copyrights.Discharge of surety from his liability 2. Features and Types of companies 5.Holder and holder in Due Course 4.1 Negotiable Instruments .Rights of Unpaid Seller – Rules as to delivery of goods.1 Definitions of Consumer.Rights and Liabilities . Duties and Liabilities of Agent and Principal .3 Surety and Co-surety .Agent's authority .4 Agency .Definition.5 Penalty & Adjudication VIII Patents Act 8.Meaning of Consumer Dispute.Meaning .1 Digital Signature .Agent and Principal .Essentials of a Contract of Sale Formalities of a Contract of ale 3.3 Dishonour of Negotiable Instrument .2. Types.Relationship between Principal and Agent . Complainant.Meaning.Classification of Agents . The Information Technology Act.Digital Signature Certificate 7. Goods. The Companies Act.2 Electronic Governance 7. Books Recommended:- (6) (10) (6) (10) (3) 15 .2 Incorporation of a company . Articles of Association and Prospectus 5. 1930 3.1 Company . Service .2 Rights of Consumers 6. The Consumer Protection Act.3 Share Capital VI.1 Conceptual understanding of patents. Parties .3 Electronic Records 7. 1956 5.2 Provisions relating to conditions and Warranties 3. The Negotiable Instruments Act.Rights.Unfair Trade Practices . Meaning.1 Contract for Sale of Goods .4 Provisions relating to performance of Contract of Sale . Complaint .3 Consumer Disputes Redressal Agencies VII. (10) V.4 Certifying Authorities 7. IV. 1881 4.Termination of Agency (7) III.4 Liability of parties on Negotiable Instrument.Restrictive Trade Practices 6.Creation of Agency . 1986 6. Characteristics.Revocation and Renunciation .Memorandum of Association.Noting and Protest 4.2 Negotiation and Types of Endorsements 4. trademarks and designs.
Business Laws .Gulshan Kapoor 4. Desire. Characteristics of consumer and organizational markets. Demand.Mulla 8.Sen and Mitra 5. 5 step Buyer decision process.Sales – Marketing – Societal – Relational.Geet and M. Business Laws . Concept of Marketing Myopia. Benefits. Market c) Customer Satisfaction.Balchandani 2.M. An Introduction to Mercantile Laws .D. Consumer Behaviour: Concept. Business and Commercial Laws .Patil 3. Value. Bare Text of the relevant Act (106) BASICS OF MARKETING 1. Business Laws .N. Business Laws . Product. (12) (6) 16 .M. e) Holistic Marketing Orientation & Customer Value 2. b) Goods – Services Continuum. Business Laws . Selling versus marketing. d) Approaches to Marketing – Product – Production . Company Law .D.Avtar Singh 9.N.D.Wechlekar 7. Customer Delight. Core concepts of marketing – a) Need.Kapoor 6.1. Exchange.S. Introduction to Marketing: Definition & Functions of Marketing. Want.S.
Developing Marketing Plan for variety of goods and services. Economic. Effective segmentation criteria. Marketing Planning: Contents of Marketing Plan . Niche & Local Marketing. 5. Micro Environment – Industry & Competition. (6) (10) (8) (8) (4) (4) (2) Books Recommended:1. Marketing Management .R.Indian context . Segment.Ramaswamy and S. Organization structure for a wide customer orientation. industrial goods and services. Marketing Audit. Product Focused organization. 6. Principles of Marketing 12th Edition . Marketing Management – Rajan Saxena 4. Evaluating & Selecting Target Markets. Socio-cultural and Technical Environment – PEST analysis. Need and Significance of marketing control. Analysis for Marketing Planning – Donald Lehmann & Rusell Winer.S. Marketing Mix: Definition of each of the Four P's. Market segmentation: Definition. Customer Based Organization. 6.Functional organization. Matrix organization.V.Stanton 3. Geographic Organization. Bases for market segmentation of consumer goods. Fundamentals of Marketing . Concept of Market Potential & Market Share 4. Social responsibility of marketing organizations. Case Studies in Marketing . Types . Market Evaluation and Controls: Generic Process. Marketing organization: Concept. Need & Benefits. 7. 9. 8.Philip Kotler and Gary Armstrong 2.Namakumari 5. 6th ed. Extended 7Ps for services. Marketing Environment: Analyzing needs and trends Macro Environment Political .Srinivas 17 . Components of each P. Significance in the competitive environment. Concept of Target Market and Concept of positioning – Value Proposition & USP.3.
1 Microsoft Word – Mail merge 2. Application Software and Packages .2 Microsoft Excel – Formulas.Introduction to Embedded Software.Introduction to DBMS concepts. Emerging communication technologies ***** (4) 2.4 Microsoft Access . Introduction to Computers: Hardware .(107) INFORMATION TECHNOLOGY 1.Software . Introduction to World Wide Web Internet operations.5 Tally – Journal Entry. Fundamentals of operating system. Graphs. Unix/Linux. Basic queries.3 Microsoft Power Point – Creating effective presentations 2.Windows. Preparation of Balance Sheet (2) (4) (4) (6) (6) 18 . 2.Systems Software. Creating a database. 2. Ledger posting. Basis statistical formulae. Software Packages 2.
HTML – Home page designing for each student using Microsoft FrontPage. P. Books Recommended:1. Dress codes. New Age Publications (4) (108) MANAGERIAL COMMUNICATION 1. Barriers of effective communication. 3. Postures. Computer Fundamentals. (2004). PHI. Rajaraman. BPB Publications. Importance & objectives . Turban. Introduction to Information Technology. techniques of electing response. probing questions. Facial Expressions. Introduction to information technology. 4. 2. Technical (2) (6) 19 . Sinha. Foundation of computing.. Gestures. The Cross Cultural Dimensions of Business Communication. Managerial speeches: Principles of Effective Speech & Presentations. 2. Business and social etiquettes. V. Nonverbal communication: Body Language. Communication Process. Priti Sinha (2002). Note: Chapters 2 and 3 must be conducted as practical with hands on exposure. Rainer and Potter (2003). forms of communication. John Wiley and sons.3.Principles of Communication. (2003). Observation. Introduction to managerial communication: Meaning. Listening & Speaking. B. Techniques of effective communication. 3. Ram.K.
Bio-data. Branding . Factors influencing pricing decision . Bad news and persuading letters. Tata McGraw Hill Publishing Company Ltd. Interview Letters. Memos. J. Purpose and Significance. New York.Purpose. coherence and cohesion. Books Recommended:1.discipline interviews . Agency correspondence. & Branchaw. Adair. Circulars. & Panton. Excellence in Business Communication. Chicago. Group communication: Importance. G.group discussions.speech of thanks occasional speech . Letter of Reference. Branding decisions . Sales letters.Types of new products .E. PRICE: Meaning.P. (2003). 4. Setting the price 20 . Quotations. Videoconferencing. McGraw Hill. organization reports by individual. NEW PRODUCT DEVELOPMENT. Effective Communication. Report by committee. paragraph writing. & Bovee. Collection letter. J. Pricing objectives. Complaints. Introduction to managerial writing: Business letters: Inquiries. Orders. Product Life Cycle . 5.Test Marketing a new product – Portfolio analysis. (1993). Banking correspondence. MBA Semester II (201) MARKETING MANAGEMENT (6) (2) (2) (8) (4) 1. The Essence of Effective Communications. R. Pan Mcmillan. (2005). Dryden Press. (1987). V.Packaging & Labeling . Types and new trends in packaging. 6.& Non-technical presentations. Choice of vocabulary. Product Mix. . Ludlow. Thill.theme speech. F. Job application letters .exit interviews. 5. Importance. New Delhi. Placement interviews . Ltd. Business Communications: From Process to Product. Lesikar. (10) 3. Basic Business Communication Skills for Empowering the Internet Generation. 2. (1998). Goods & Services. 3. Covering Letter.appraisal interviews . Use of audio visual aids. Reports: Types of Business Reports . Interview Techniques: Mastering the art of conducting and giving interviews. Prentice Hall of India Pvt. J. Speech of introduction .P. Circulars & notices. L. minutes. Bowman.Definition. P. & Flatley. Claims & adjustments. PRODUCT: Product – Meaning. 4.Format. M.Approaches to pricing – Price & Non-price competition. Meetings . R. Acknowledgments Executions. Levels of Product.Managing the product in Product Life Cycle.V. 7. (8) 2.
Indian context . Fundamentals of Marketing . Marketing Models .Philip Kotler 2.S.and managing the price changes.Gandhi (8) (10) (202)-FINANCIAL MANAGEMENT 1. Caselets Discussions Books Recommended:1. Retailing. Capital Structures – Computation of cost of capital.Ramaswamy and S. (8) 5.H. Extended P’s of Marketing – People. (8) 4. (6) 3.Lilien & Kotler & Moorthy 6.R.Namakumari 4. Leverages – Type and Significance (6) (6) 4. Marketing Management – Rajan Saxena 9. Personal Selling. Marketing .Philip Kotler and Gary Armstrong 5.Kaushal 8.Stanton 3.Introduction to the various channels of distribution – Designing marketing channels – Introduction to Wholesaling.Srinivas 7.Advertising. Capital Budgeting – Nature and Significance. Impact of technology & Internet on Promotion (8) 6.V. Scope and Functions of Financial Management. A’s of Financial Management. Structures of the Financial System. Franchising. Financial Planning and Forecasting. 2. Direct Marketing. Corporate Finance. Public Relations. Capitalization – Under and Over Capitalization. Case Studies in Marketing . Financial Management – Meaning and Objectives. PLACE: Importance. Sales Promotion. Finance Functions and other functions. Marketing Management . PROMOTION: Concept and role in marketing. Principles of Marketing 12th Edition . Case study solutions . Process & Physical Evidence 7. Concept of Finance. Trading on Equity. Time value of money. functions of distribution channels .Discounting and Compounding – Methods of evaluating Capital Expenditure proposals (9) 21 . Promotional Mix . Marketing Management . Impact of technology & Internet on distribution.
Kulkarni (203)-HUMAN RESOURCES MANAGEMENT 1.V.5. (9) (9) (9) 8. 2. Cash Budget. Financial Management – I. Introduction to Schedule. estimation of working capital requirement – Management of Cash and Receivables.C.Shrivastava 7. (6) Books Recommended:1. Financial Management – N. Working Capital Management – Nature of Working Capital Management. Management of Profits-Dividend Policy.Kuchal 6. Analysis and interpretation of Financial Statements using the techniques of Ratio Analysis and Fund Flow analysis. Human Resources Planning-Objectives-Importance-HRP Process.Pandey 2. 6.M. Financial Management – S. Financial Management – S.Strategic HRM. Career Planning.Objectives and Needs-Training Process-Methods of Training –Tools and Aids-Evaluation of Training Programs. Financial Management & Policy – R. 7. Provisions of Companies Act 1956. Financial Management.VI. Need for working capital – operating cycle.M. Financial Management – Prasanna Chandra 8. Financial Management – Khan & Jain 3.Inamdar 4.Wechlekar 5. (6) (8) (8) (2) 22 . Recruitment-Sources of Recruitment-Selection Process-Placement and Induction-Retention of Employees. Training and Development. Human resources Management-Introduction and Importance-Evolution – difference between Personnel Management and HRM.M.role of a HR Manager. Financial statements of Corporate organizations. 3.P. Procedural and Legal formalities involved in the payment of dividend-Bonus Shares. 4.Manpower Estimation-Job analysis-Job Description-Job Specification.Succession Planning.M.
Methods of Manufacturing . Managing Human Resources . 9.S. Batch Production. Books Recommended:1. Human Resources Management.Ashwathappa 9.Gary Dessler 2. Principles and Types of Facilities Layout.P. Importance and Functions .Prasad 8.M.manufacturing systems –quality – mass customization. 6. Retirement/Separation-Superannuation-Voluntary Retirement SchemesResignation-Discharge-Dismissal-Suspension-Layoff.Installation of facilities – Single location.B Mamoria 3. (6) 2. Performance Management System-Definition.P. Flow/Continuous Production. Concepts and Ethics-Different methods of Performance Appraisal. Productivity Management-Concepts-TQM-Kaizen-Quality Circles 8. Taguchi.5. Crossby. Contribution of Henry Ford.Evolution from manufacturing to operations management .R. Introduction to Operations Management .Rating Errors-Competency management. Types of Industries – Variety of Businesses – Integration of Manufacturing & Services – Scale of Operations. Process Production -Characteristics of each method (8) 3. Human Resources Management – L. Managing Human Resources . 7. multi-location decisions. Deming.Project / Jobbing. Human Resources Management .Evolution of the factory system . Scope.Factors affecting location & layout . Human Resources Management – Mirza & Zaiyadin 7. Dwiwedi 4.Michael 5. Facilities Location & Layout – Strategic importance . Industrial relations-Grievance Procedure-collective Bargaining-Settlement of Disputes. Human Resources Management-V. (8) 23 . Compensation Management –Concepts and Components-Job EvaluationIncentives and Benefits.Arun Monppa (8) (8) (6) (6) (8) (204) MANUFACTURING AND OPERATIONS MANAGEMENTS 1.C. Personnel Management – C.Pardeshi 6. Human Resources Management – Dr.Nature.
GOLF.4. HML.Network Crashing (Numericals expected for PERT/CPM) 5.KANBAN . Gap analysis for service quality assessment.Mahadevan 3. Operations Management . The Machine that Changed the World – James Womack (Reference) 8. n. Operations Management .Spare Parts Management – Concept of TPM.Objectives. p. Inventory . Significance.L.Work Measurement .Chase 5. SOS (Numericals expected on Basic EOQ. Lean Production Systems – TOYOTA system – JIT .Evolution.Interface with other functions. Production & Operations Management . Components. Sample Inspection. Significance. Components.Basic EOQ Model .Synthetic Time Standards .C.Importance and types of maintenance .Classification of material . (10) 7. Inspection . FSN.ABC Analysis VED. (Numericals expected for Control Charts). Production & Operations Management . Maintenance Management .Methods Study – Flow process chart.Types of Inventory .Standard Time . Manufacturing & Operations Management .Maintenance Planning .Krajewski 2.Chary 4. Importance. Trade off Customer Service & Cost. Operation Characteristics Curves. Importance and Functions of Production Planning & Control. Productivity .Adam & Ebert 6. (8) (6) 6.Need of Inventory . Flow diagram & Process mapping .Work Study . np) Introduction to Six Sigma.EOQ with discounts . Scope and Uses . EOQ with discounts & ABC) (10) 24 .Theory of Constraints Books Recommended:1. (6) 3.Costs associated with Inventory .Allowances .Objectives. Logistics . Supply Chain Management – Objectives.Jhamb 7.Work Sampling (Numericals expected for Standard Time) (10) 8. Scope and Objectives . The Goal – Eliyahoo Goldaratt (Reference) (4) (205) MATERIALS & LOGISTICS MANAGEMENT 1. Introduction: Materials Management . Statistical Quality Control – Construction & Interpretation of Control Charts – (X-R.Elements Performance Rating . Introduction to PERT / CPM .Cent percent Inspection. Concept of Logistics and Supply Chain Management and evolution to 4PL (6) 2. c. Production & Operations Management .
Gopalkrishnan 5. Information.Attributes of information and its relevance to Decision Making .L. 8. Materials & Logistics Management .Models of Decision Making Classical. estimating Net requirements) (12) 5. (6) 25 . Introduction to Materials Management – Arnold 7. Inventory control & Cost Reduction techniques: Inventory turns ratios Standardization – need and importance. Logistics & Supply Chain Management – Martin Christopher (8) (5) (206) MANAGEMENT INFORMATION SYSTEMS 1. Value Engineering and Value Analysis – concept and process. Management Information Systems . Purchasing and Supply Management . Purchasing and Materials Management . Administrative and Herbert Simon's Models . Geographical Information Systems etc. Information Technology .Purchasing Methods . Materials Handling .Need.Information as a strategic resource . benefits.Types of information (8) 3. Organization of stores & Stores layout. Importance. Material Requirement Planning .Forecasting – Overview of quantitative and qualitative methods of forecasting . Purpose and Objectives Contemporary Approaches to MIS . Concept of ERP.4. IT Capabilities and their organizational impact -Telecommunication and Networks .Use of information for competitive advantage .K S Menon 4.Global sourcing (8) 6.Materials Handling Equipments – Safety issues.Principles of Materials Handling system .Master Production Schedule .Jhamb 6. Codification – concept.Dutta 3. Materials Management . Purchasing Management .Definition. (Numericals expected on BOM Explosion.Types and Topologies of Networks IT enabled services such as Call Centers.Material flow in MRP.MIS as an instrument for the organizational change (8) 2.Dobler and Burt 2.Responsibilities of Purchase Department . Stores procedure – documentation. Management and Decision Making . Stores – Functions.Bill of Materials – BOM Explosion . MRP II. Books Recommended:1.Advantages over conventional planning (Order Point Method) – Input and output of MRP system . (5) 7.Purchase Cycle – Negotiation & Bargaining – Vendor relations .C. Handbook of Materials Management .
Research Design: Concept and Importance in Research . Management Information Systems.Expert Systems and Knowledge Based Expert Systems . Books Recommended:1.Systems Development Life Cycle . Pearson Education Asia 2.Rapid Development Tools . Management Information Systems. Prentice Hall 8. Laudon and Laudon.Alternative System Building Approaches . Decision Support Systems . 7th Edition. Tata McGraw Hill 4.Data Warehousing and Data Mining 5.Jayant Oke (207)-RESEARCH METHODOLOGY 1.Sadagopan.Information Security and Control . Pearson Education Asia 6. Motivation. (8) Emphasis should be given on management oriented problems and cases as compared to technical problems expected from computer science/ computer management students. Objectives.Qualities of a good Hypothesis –Null Hypothesis & Alternative Hypothesis. Tata McGraw Hill 3. Characteristics of scientific method . Research Process 2. Problem Identification & Formulation – Management Question – Research Question – Investigation Question – Measurement Issues . empiricism.Group Decision Support Systems . Applications of MIS in functional areas as well as in the service sector should be covered with the help of minimum 5 case studies. Utility. Management Information Systems. Variable.4. Concept of theory. Jawadekar.Logic & Importance 3.Hypothesis . Prentice Hall 5.Quality Assurance -Ethical and Social Dimensions .Artificial Intelligence 7. Management Information Systems .Understanding the language of research .Prototyping . (5) (4) 26 . Systems Analysis and Design . Management Information Systems . Hypothesis Testing . Foundations of Research: Meaning. Davis and Olson.Executive Support Systems .Managing Global Information Systems (6) (8) (8) (8) 8. Management Issues in MIS . Management Information Systems.Executive Information Systems .CASE Tools – Object Oriented Systems (Only introduction to these tools & techniques) 6. Definition. types and uses. deductive and inductive theory. Turban and Aronson. Rajaraman. Schulthesis. Construct. Tata McGraw Hill 7. Analysis and Design of Information Systems. Decision Support Systems and Intelligent Systems.Intellectual Property Rights as related to IT Services / IT Products . Data Base Management Systems .Concept.Features of a good research design – Exploratory Research Design – concept.
Interpretation of Data and Report Writing . replication. Sample. Probability Sample – Simple Random Sample. Experimental Design: Causal relationships. extraneous variable. bar charts. Sources. 7. Data Analysis: Data Preparation – Univariate analysis (frequency tables.Layout of a Research Paper Books Recommended:1. Personal Interviews. (5) (2) (2) (2) (3) (3) 9. Ratio. Advantages and disadvantages over secondary data. Likert Scales. Characteristics of a good sample. concomitant variable.Kothari (2) 27 . Measurement: Concept of measurement– what is measured? Problems in measurement in management research . Graphic Rating Scales – Ranking Scales – Paired Comparison & Forced Ranking. Email/Internet survey. Levels of measurement .Validity and Reliability. 4. generalization. TMGH. 8. Semantic Differential Scales. Mail Survey. Bivariate analysis – Cross tabulations and Chi-square test including testing hypothesis of association. Constant Sum Scales. Stratified Random Sample & Multi-stage sampling.Definition. types and uses. Sampling Frame. Non Probability Sample – Judgment.Donald Cooper & Pamela Schindler. Non Response. Determining size of the sample Practical considerations in sampling and sample size. Concept of Independent & Dependent variables. Merging the two approaches. Qualitative and quantitative research: Qualitative research . Attitude Scaling Techniques: Concept of Scale – Rating Scales viz. 5. (2) 10. Telephonic Interview. Convenience. Sampling Error. Questionnaire Construction.Definition.C. Ordinal.Quantitative research – Concept of measurement. Research Methodology . 9th edition.R. pie charts. 6. Sample Size. Interval. Characteristics. Business Research Methods – Alan Bryman & Emma Bell. Business Research Methods . Control group. Quota & Snowballing methods. Primary Data . causality. Systematic Sample. Observation method. percentages). Treatment. Oxford University Press. 3.Nominal.concept. 2. Types of Data: Secondary Data .Descriptive Research Designs . Sampling: Concepts of Statistical Population.
Life and Non Life Insurance (20) 28 . Banking Sector – Concept & Importance of Core Banking.(208)-ECONOMIC ENVIRONMENT OF BUSINESS & ENVIRONMENTAL MANAGEMENT SECTION –I 1. Industrial Policy Regulations of 1991 leading to Liberalization. Agricultural Sector – Implications of WTO – Concept & Importance of Commodity market 2. Insurance Sector – IRDA. Retail Banking. Basel II Concept and implications 4. Privatization and Globalization – Emergence of BRIC economies 3.
Ethical and Social Considerations in Strategy Development. Excise. Role of NGOs. Strategic Intent & Strategy Formulation: Vision. Taxation . Business and Functional Levels of strategy . L. Scope and functions of environmental education. 6. Disaster management – Concept. Managing Natural Resources – Importance – Water. 4. Ramkrishnan. objectives and goals – Stakeholders in business and their roles in strategic management . Books Recommended:1. James Lester. Customs Procedures. Strategic analysis: Analyzing Company’s Resources and Competitive Position - (4) (4) 29 . Land. 3.Nivedita Sarnaik (10) MBA Semester III (301) BUSINESS POLICY & STRATEGIC MANAGEMENT 1. Concept of Carbon Credit. Global Warming – Problem. Environmental Policy – By. Implications. Strategy and the Quest for Competitive Advantage: Military origins of strategy – Evolution .Concept and Characteristics of strategic management – Defining strategy – Mintzerbg’s 5Ps of strategy – Corporate. Role of Government and Non-Government Agencies & Businesses.Concept Implications of VAT. Environmental Education . causes and consequences.5. disaster mitigation. Ashok Joshi. Environmental Management System ISO 14001 – By Dr. 2. Duke University Press 2. 2.Corporate Social Responsibility.Strategic Management Process. SECTION –II 1. Principles. Avenue for raising finance. 3.Objectives. mission and purpose – Business definition. Capital Market – Meaning. Introduction to derivatives market.
New Business Models and strategies for Internet Economy: Shaping characteristics of E-Commerce environment – E-Commerce Business Model and Strategies – Internet Strategies for Traditional Business – Key success factors in E-Commerce – Virtual Value Chain. Mature & Declining Industries. Operations. Outsourcing Strategies. Crafting & Executing Strategy – The Quest for Competitive Advantage. 10.Distinctive competitiveness. Growing. Strategic Alliances & Collaborative Partnerships).Concepts of Learning Organization 12. Retrenchment.Emerging. 2. Strategy implementation . 5. Tailoring strategy to fit specific industry – Life Cycle Analysis . A J Strickland III. Leverage and fit 6. Differentiation. J E Gamble. 4.Synergy and Dysergy . 8. 11. 3. 13.BCG Matrix – GE 9 Cell Model . Ranjan Das. Mintzberg.Concept of Stretch. A A Thompson Jr. Growth (Diversification Strategies. Tata McGraw Hill. Grand Strategies: Stability. Focus. 4th ed. IT.Project implementation – Procedural implementation – Resource Allocation – Organization Structure – Matching structure and strategy. Corporate Portfolio Analysis: Business Portfolio Analysis . 7.Symptoms of malfunctioning of strategy –– Balanced Scorecard. Lampel (1998)..Porter’s Five Forces Model of competition. Acquisition & Takeover Strategies. Bruce. Ahlstrand and Joseph. Cases in strategic management: A minimum of 5 cases encompassing the above topics to be analyzed and discussed in the class. Books Recommended:1. 14.Organizational Capability Profile – Strategic Advantage Profile – Core Competence . Henry. 2004. Vertical Integration Strategies. Personnel. Strategy Evaluation – Operations Control and Strategic Control . 2005. Marketing. Mergers. Functional issues – Functional plans and policies – Financial.. Tata McGraw Hill. 9. Crafting the Strategy: Concepts and Cases in Strategic Management. Generic Competitive Strategies: Low cost. Behavioural issues in implementation – Corporate culture – Mc Kinsey’s 7s Framework . Analyzing Company’s External Environment: Environmental appraisal – Scenario planning – Preparing an Environmental Threat and Opportunity Profile (ETOP) – Industry Analysis . Strategy Safari. (4) (4) (3) (3) (8) (4) (6) (3) (3) (2) (2) (10) 30 .
1998. Understanding strategies – Concept of strategy – Business Unit level and corporate strategy . K. Hamel and Prahalad. 4. Management Control and Operational Control . Truman Talley Books / Plume Penguin Group.Functions of the Controller.A. Competing for the Future.E. (1999). (302) MANAGEMENT CONTROL SYSTEMS 1. M.Cybernetic Paradigm of Grissinger (3) 2. .Hierarchy of Goals – Goal congruence – factors that affect goal congruence – formal and informal systems – Types of organization structure in the perspective of Global scenario. Responsibility Centers – Types of Responsibility Centers – Expense Centers. Montgomery. HBS Press.Free Press. Managing in a Time of Great Change. Strategy – Seeking and Securing Competitive Advantage. Gary. Ed. (3) 4. Porter. New York. Characteristics of Management Control System – Evolution of control systems in an organization –– Strategic Planning. Profit 31 . C. 5. Goals . C. 6. Harvard Business Review Publications. Drucker.Gaining competitive advantage (3) 3. 1991. Peter F.
Management Accounting – Khan & Jain 5. Marketing Research – Definition. Introduction to Audit Function as a control tool covering Financial Audit. 4.K. (4) 3.Tandon 3. Transfer Pricing – Objectives and need of Transfer pricing –Methods of Transfer pricing . Research process – Management dilemma (problem) – decision problem – research problem – hypothesis statement – characteristics of a good hypothesis – drafting the research proposal. Financial Management – Prasanna Chandra 6.Management Audit – Principles and Objectives (6) Books Recommended:1. Cost Accounting – B. Budgetary Control as a control tool – Revision of budgets – ZBB – Budgetary control approach with respect to Engineered and Discretionary costs – Committed costs 6. Two steps. Guidance note on Transfer Pricing – ICAI Publication (303A).MARKETING RESEARCH 1. Market price based. Internal Audit. Ethics in marketing research. Syndicated services. Capital Budgeting as a tool for management performance measurement 7. (13) (6) (6) (8) (6) 9.N.Centers and Investment Centers – measures used to evaluate their performances – such as ROI. Limitations. 10th Ed. ROA. Scope. Various sources of market Information – Methods of collecting Market Information . Practical Auditing – B.Secondary data – sources – problems of fit and accuracy. Significance. (6) 10. Marketing Intelligence system (2) 2. Management Control Systems in Service Sector vis-à-vis in Manufacturing Sector – Banking. BPO. Management Control Systems. Marketing research techniques: (2) 32 .Cost Based.Bhar 4. Insurance. Profit sharingAdministration and Related numerical problems 8. Dual price. MVA. Cost Audit . Performance Evaluation through Balanced Scorecard – Four perspectives. – Anthony and Govindrajan 2. Obstacles in acceptance. EVA – DuPont analysis 5.
Marketing Mix Research: Concept testing. Marketing Research – Measurement & Methods – Donald S. Pricing Research. viral marketing research. Hypothesis testing – Types of tests and test selection. Concept & Cases – Cooper Schindler. Commercial eye tracking – package designs. 11. Donald Tull. Brand name testing.Market development research: Cool hunting – socio cultural trends. Books Recommended:1.Tull. tests for large and small samples. accuracy . Discriminant analysis. Qualitative research techniques – a) Based on questioning: Focus groups. Ad tracking. (2) 9.positioning research. Readership surveys and viewer ship surveys. grounded theory.Hawkins 6. Chi-square test. Marketing Research – Nargundkar. Market and Sales Analysis (2) 6. Day (4) (6) (4) (2) 33 . Sales forecasting – objective and subjective methods (8) 5. TwoIndependent Sample tests. (Numericals expected) 13. Segmentation Research . Gerald Albaurn 3. Sampling – sampling methods – sampling and non sampling errors – sample size calculation (Numericals expected) – population and sample size . Factor analysis.Longitudinal and cross-sectional analysis (2) 7. Research for Marketing Decisions – Paul Green. Del I. One sample test. Brand Equity Research. Kumar. mystery shopping. Advertising Research – Copy Testing. Demand Estimation research. Marketing Research – Beri 5. (14) Marketing effectiveness and analytics research: Customer Satisfaction Measurement. simple and multiple regression. Two-related sample tests. Shop and retail audits.practical considerations in determining sample size. Depth interviews. Report writing – forms of report – fundamentals of a good report.Cluster analysis. Conjoint analysis. time and efficiency. Marketing Research –Aakar. Marketing Research. participant observation (4) 8. Web based primary data collection – issues of reach. Causal research – Basic experimental designs – internal and external validity of experiments. 4. Multidimensional scaling . Primary data – Questionnaire design . b) Based on observations: ethnography. Observation method of primary data collection. Exploratory designs – Descriptive designs . 12. Projective techniques. Test marketing.large and small samples . (4) 10.Administration and analysis considerations in design .Attitude measurement – scaling techniques. Simple and cross tabulation. 2. analysis. Data analysis – Univariate analysis – Bivariate analysis – Multivariate analysis.
Concept and Process of Integrated Marketing Communications (IMC): Elements of IMC & Developing respective communication campaign a) Advertising – Classification of advertising. relationship between advertising and publicity d) Personal Selling e) Direct marketing and direct response methods f) Event Management g) E-Commerce h) Corporate Communication (42) 34 . advertising appropriation.(304A). types. relationship between Sales promotion and advertising c) Publicity – Types of Publicity. advertising campaigns b) Sales Promotion – Different types of Sales Promotion.INTEGRATED MARKETING COMMUNICATIONS 1.
Duncon. Functions –Wholesaler Marketing Decisions – Trends in Wholesaling 3) Retailing: Concept.Sethia. Evaluating Marketing Communication Programs Books Recommended:1. Foundations of Advertising Theory & Practice. Functions of Marketing Channels – Intensive. Media Management .Indian Vs. Agency – Departments of Ad. Importance.Media Jargons .DISTRIBUTION AND RETAIL MANAGEMENT 1) Marketing Channels: Definition & Importance.C. Advertising and Promotions . Importance.Rajeev Batra.Belch & Belch.Kenneth Clown& Donald Bach 2.PH 5. Agency. Suppliers in IMC: Hoarding Contractors/Printers etc.. Selective & Exclusive distribution strategies. 6.TMH 7. Integrated Marketing Communications .Media Buying Strategies and execution 4. Ad.Chunawalla & K. International Edition . Decisions in Channel Management 2) Wholesaling: Concept. Ethics and social responsibility in IMC campaigns. Client Servicing-client Agency relationship. Functions .Contemporary Advertising Irwin/McGraw –Hill 6. account Planning 5.Himalaya Publishing (305A).A. Advertising Management . IMC Message Design: AIDA model Considerations for creative idea Visualization (4) 3. Tata McGraw Hill 3.Myers & David A Aaker-PHI 4. Integrated Marketing Communications .I) Public Relations – Types of PR j) Media relations k) Community relations l) Industrial relations and m) Government relations n) Employee relations (House Journals / Newsletter) o) Crisis Management p) Trade Fairs and Exhibitions 2.S.Media Process . Global Scenario 4) Retail formats: Store & Non Store Retailing –-FranchisingUnconventional channels 5) Retail Location: Factors affecting location decision – Site Selection – (4) (7) (1) (2) (8) (4) (4) (6) 35 . John G. Otto Kleepner’s advertising Procedure .
Location based retail Strategies 6) Store Design: Interiors and Exteriors . Subhash Bhave 5) Channel Management & Retail Management – Meenal Dhotre (4) (4) (4) (6) (4) (4) (4) (4) (4) 36 .Store layout – Types of layouts – Factors affecting store layout – Store image mix – Store Façade – The Internet Store.Channel Performance Evaluation 13) Technology in distribution: Bar-coding – RFID – Electronic payment systems Books Recommended:1) Channel Management –Stern – El.Managing in-store promotions and events 10) Integrated Marketing Channels: Channels for Consumer goods. Vertical. Industrial goods & Services – Horizontal.Ansary 2) Retailing Management – Swapna Pradhan 3) Retail Management – Gibson Vedamani 4) Physical Distribution & Logistics Management – Dr. 12) Channel Management: Channel selection . Importance. Functions – Steps in merchandising planning – Category management: Definition and process – Introduction to Private label brands 9) Retail Communication Mix: Planning retail communication . Multichannel Marketing Systems 11) Introduction to Supply Chain Management: Concept – significance – components.Channel Conflicts & its Resolution. 7) Store Administration: Floor space management–Managing store inventories and display 8) Merchandising: Concept.
family decisions making and consumption related roles . Characteristics of Indian Consumers.(306A) CONSUMER & ORGANIZATIONAL BUYING BEHAVIOUR 1. (8) 3.positive and negative motivation . motives . Consumer relevant reference groups opinion leaders . diversity of consumer behavior. (2) 2.cross cultural context.social class and consumer behaviour .family life cycle . Consumer decision making: Models of consumer decision making .consumer innovativeness and personality traits. Consumer Behavior: Concept.the adoption process . Influences on the Consumer: Consumer needs.rational versus emotional motives. Diffusion of innovations: the diffusion process .influence of culture on consumer behaviour.Engle- 37 .
Attribution Theory. Industrial Marketing – P K Ghosh (307A) SALES MANAGEMENT & PERSONAL SELLING 1. The Organizational Buying Decision Process. Conceptual Issues In Consumer Behavior Indian Context – S Ramesh Kumar – Pearson. Coney 3. HCB Model.Kollatt-Blackwell model. Brierty. consumer complaint behaviour. Consumer behaviour . Economic Influence.limited problem solving – routinized responsive behavior. Consumer delight. Consumer Behavior – Hawkins. Howard-Sheth Model. Reeder 10. Salesmanship. Consumerism: Evolution of consumer society. The Evolving Face of Personal Selling 2. Sales Organization: Need for Sales Organizations. Leslie Lazar Kanuk 2. Sales Forecasting: Concept of Forecasting. 4.Gardial 7. 5. Specific Characteristics of a successful salesman. Post purchase behavior: Consumer satisfaction concept & Models . Consumer Market demographics in India – Edited by S. Technology Influence. Supplier’s Influence.Expectancy Disconfirmation. Government Influence. Understanding Your Customer . Customer Influence. Consumer Behavior – Leon Schiffman. Quantitative and Qualitative methods. Legal Influence. Analyzing Buyers’ strengths & Negotiation Capabilities (4) 7. 5. Planning for major customers and sales Budget. Interpersonal Influencing in Organizational Buying Books Recommended:1. (4) (4) (4) (4) 38 . Bettman’s Model. 3. Cross 9.R. their structure. Organizational Buying: Concept & comparison with Consumer buying. Definition of consumerism. Sales Forecasting methods. (5) 4.L. Organizational Influences on Buying Behavior: Buying Roles. Mittal – Thomson. Industrial Marketing – Analysis. Cognitive dissonance. Industrial Marketing – Hill.Rao 6. Nature. Equity Theory. Best.Woodruff and S. Sales Managers Functions and responsibilities.Louden. Buying Tasks. effects of consumerism. Alexander. buyers & seller’s rights. Desires Congruency Model. Role of Sales Management in Marketing. (5) (2) 6. Concept of involvement & extensive problem solving .F. Labour Influence. Customer Behavior – A Managerial Perspective – Sheth. Political Influence. Delebeta 8. Planning and Control – Reeder. Market Response: The Buy Grid Model. Introduction to Sales Management: Concept.
Basics. Sales Compensating. 1. customers and technology – Relationship Selling Process and Customer education. product knowledge Industry and Market Trend Knowledge. D.2 Net operating income approach. Supervising.Richard Rstill. Cundiff 2.Types of calls. 2. Improving Sales Productivity. Sales Management Handbook – Forsyth Patrick 4. Sales Management – Thomas 9. Selection and Training of Sales force: Procedures and criteria extensively used as selection tools for recruiting and testing sales ability. Ethical and Legal Issues in Sales Management. Strategies for selling-Gerald A. Non-Monetary compensation – fine tuning of compensation package. Accounting Standards: 1.Sales Meetings. Value added selling c) Motivating the Sales Team: Motivation Programs .3 Disclosure of Accounting Policies-Inventory. Sales Aids – Use of technology in sales effective selling techniques. Hair and Bush 7. 10.3 Modiglliani and Miller theory (MM approach). incentive programs as motivators. 5. Amalgamation. Professional Sales Management – Anderson. Planning sales calls . (Monetary compensation.Selling to individuals & Institutions. Books Recommended:1. Tele Marketing. Sales leads. Hill (303B)-ADVANCED FINANCIAL MANAGEMENT 1.Michaelson 3. (8) (10) (6) (6) 39 . Investment. Edward W. 1.1 Net income approach. Value added selling-Tom Reilly 5.4. Depreciation. Pestonjee 8. Personal Selling Process and Approaches: Personal Selling and Relationship Management .. International Marketing – Robert Reed…….1 Role of Accounting Standard board. Motivation and Job Satisfaction – M. tools for personal selling. Capital Structure Theories: 2. d) Evaluating Sales Force Performance and Controlling Sales activities: Sales Records and Reporting Systems. Sales Management .2 Introduction to International Accounting Standards. – Building long term partnership by selling – Sales presentations. EPS. Industrial Marketing – Hichard M. Building a Winning Sales Team – Gini Graham & Scott 6. Sales Force Job Analysis and Description b) Areas of sales Training: Company Specific Knowledge. 2. Sales Contests. Fixed Assets. Managing the Sales Force: a) Recruiting. 2.
2 Symptoms of poor W. sensitivity analysis.2 Calculating EVA 6.1 Overtrading 4.C.4 Superiority of EVA (9) (9) (12) (6) 7.4 Tandon committee /Chore Committee Recommendations 4. Financial Analysis: Using tools such as Cash Flow and Fund Flow Books Recommended:1. 6.C.R.1 IRR and NPV method comparative study 5. standard deviation. Financial Management.C. Financial Management.3 W. simulation decision tree.P. certainty equivalent approach.Ravi M. capital asset pricing model. management 4. finance 5.I guidelines on W. Economic Value Added (EVA) 6.5 Latest trend in W. Financial Management. Kishore. (12) 40 . Rustagi 5. Working Capital Management: 4.3 Capital budgeting during inflation 5. M. Pandey 2. Dividend Distribution Theories: 3.2 Capital rationing 5.Prassana Chandra 3. C.B.2 Important consideration in dividend policy.1 Concept of EVA 6. Optimistic pessimistic estimates. value of information.3. Financial Management. Capital Budgeting: 5.I.1 Type of dividend 3. risk adjusted discounted rate.3 Adjustments for calculation of EVA 6. 3.Van Horne 4. management Strategies 4. Financial Management.6 R. finance 4.4 Techniques of decision making under risk and uncertaintyProfitability and expected values.3 Theories of dividend -Gordon growth model -Walters valuation model -MM-Irrelevance theory 4.
income exempt from tax. Accessibility Criteria Definitions.(304B). Assessment year. different forms of allowances. assesses. Income under head salary: Meaning of salary. Residential status. Computation of Income Under Various Heads a. tax treatment of provident fund & approved superannuation fund. permissible deductions from salary income. (6) 2. (6) 41 . Basis of charge of salary income. FBT.DIRECT TAXATION 1. deduction under section-80C. person. Basic concept. Incidence of tax. different forms of salary. previous year. special tax treatment of salary income of non resident technicians. perquisites.
advance tax. expenses specifically disallowed. exploration of mineral oil) Computation of taxable income as profit and gain from business or profession. taxable income and tax liability. P. Direct Taxes. Direct Taxes – Law and Practice – Vinod Singhnia 2. provision of minimum alternate tax and declaration and payment of dividend. Computation of net taxable income: computation of total income. transfer pricing and its impact. Capital gains: Meaning of capital asset. transport. Profits and gains of business or profession: chargeable incomes. property income not charge to tax. (5) c. computation of tax on capital gains. assessment procedure regular and best judgment assess revision. self-assessment tax. tax on income received from venture capital companies and venture capital funds Books Recommended:1. Bare Acts and rules of the relevant taxes 42 . Exemption from capital gains. compulsory audit. acquisition or amalgamation of company. compulsory maintenance of accounts. general deductions. Companies (7) Computation of taxable income. 4. specific deductions. Tax Planning Tax planning in capital budgeting decision. residential status of company. Cases of Indian as well as foreign companies.Ahuja 5. (retail. carry forward and set-off of losses and deductions under sec 80 and net taxable income and tax thereof. (5) f. Tax provision in case of mergers. (8) 5. (5) e. expenses expressly allowed as deduction. computing income from self occupied property. Direct Taxes – J. computation of capital gain: short term and long term. chargeable incomes.b. considered to be transfer. Jakhotiya 4. leasing. chargeability. (7) 3. amount not deductible. computation of taxable income from other sources. valuation of capital asset. rectification and appeal. basis of computing income from let out house property. debt or preference share. assessment in special cases. Income –tax Payment and Assessment (5) Tax deduction at source. (6) d. hire purchase or buy decision raising of capital: equity. Income from house property: Basis of charge. provision relating to interest and refund of tax. Direct Taxes – Ravi Kishore 3. transfer. Income from other sources: basis of charge.
Capital Market(15) Instruments-Traditional and Emerging (ECB.Various Financial Intermediaries (9) 2.Introduction to Derivatives and Commodities-Scrip less Trading –E-Trading-Index/Futures Trading –Share Lending Scheme-Book Building – Buy back of shares-Mergers & Acquisition –Regulations.Role of Financial Intermediaries. ADR. Overview of Indian Financial SystemDevelopment Since 1991. GDR) Capital Marketing in IndiaOperations in Primary Markets-Instruments involved-Role of SEBI.ADVANCE FINANCIAL SERVICES 1. Secondary Markets(12) Stocks Exchanges in India-National Stock Exchange(NSE)—Stock Holding Corporation of India (SHCIL)-Share Trading. 3.(305B). 43 .
All SEBI guidelines related to topics covered above 7. 6. Mutual Funds.4. CDs.V. Relevant Text of SEBI Guidelines.M. Advance Financial Management. Study of various interest ratesShort Term-Emergence of Repose rate as the benchmarks rate in the short term-Floating and fixed rates of interest-LIBOR. MIBOR and MIBID (9) 3.Monetary Policy. Avdhani 3. Indian Financial Services. ICDs. Bill of exchange. Marketing of Financial Services. Current development are expected to be covered.Securitization of debts-Housing finance – Merchant Banking services and functions. A. Union (Government) Budget and its Implications (9) (9) 44 . CPs. (6) (6) 306B-BANKING & FINANCIAL INSTITUTIONS 1. Books Recommended:1. Fiscal Policy. Khan 2. Financial Services – (6) Credit rating – Factoring and forfeiting – leasing and hire purchasing. International operations in stock market.Kohak 4. Treasury Bill – Role of DFHI/STCI in Money Market – ECBs 5.Y. RBI-Role played by them-Salient features of status governed by them. Money Market – (6) Nature and role of Money market in India – Instruments in Money Market viz. Developments since 1991-Recent Trends-Role of Financial Intermediaries in a financial system-Various financial intermediaries -Introduction to banking system -Types of bank -Instruments -Terms like NPAs 2.
2. 9. Investment Scenario. credit banking (15) 5. Machiraju (307B). Fundamental Analysis.Khan 3. (12) Books Recommended:1. 10. Equity stock valuation models. Personal Financial Management. Indian Financial System. Financial Institutions & Markets. 4.H. (1) (1) (2) (3) (3) (3) (3) (4) (2) (4) (4) 45 . 5.4. 8. Risk and Return-Alpha & Beta. mobile banking. Security Market Indicators. Technical Analysis.M. Pricing of products and services in financial service sector.M. Indian Financial System.Y. 7. Emerging trend of Security Analysis in global market. Bond valuation. Portfolio analysis and portfolio selection. Non-Banking Financial Companies.R. 3. Efficient market hypothesis.Effect of RBI policies on the operations commercial banks-Recent reforms in Banking sector-Recovery of debtsCalculation of EMIs Emerging trends in banking like e banking.SECURITY ANALYSIS & PORTFOLIO MANAGEMENT 1.Functions of NBFCs Types and RBI Guidelines (6) 6. Commercial Banking-Management of assets and liabilities. Bhole 2.L. 6. 11.
Portfolio Management. Portfolio Management. Bhalla (303C) SOFTWARE ENGINEERING 1 2 3 System Concept Definitions. Testing. Spiral Model. Detailed Systems Analysis. Integrated Systems. Sub-systems. Systems Design.Kevin 2. Portfolio Management – V. 4GL (10) Structured Analysis and Design Method and Software Engineering (20) Techniques 4 5 6 46 . Security Analysis and Portfolio Management.Books Recommended:1. Object Oriented.Prasanna Chandra 3.Raghunathan 5.Fisher and Jordon 6. Portfolio Management. RAD. Prototyping.Barua 4. K. Requirements Capture. On-site Implementation and Maintenance (12) Fact Finding Methods (2) Different Approaches to Software Development Waterfall Model. Stock Exchanges and Investments. Modules (4) Role of Software Engineer / Analysts / Users in the various phases of Systems Development Life Cycle (2) General phases of Systems Development Life Cycle Feasibility Study.
Modeling Techniques 2. Structure Charts.Batch. Normalization Advantages and disadvantages of Normalization.Elias Awad 5.Lee 6. .System Flow Charts. Systems Analysis and Design . Database Design Methods Data Modeling . Concept of Object Oriented Modeling Temporal Modeling . (4) (2) (2) (2) (4) (6) (2) (2) (6) (10) 47 . Functional Decomposition Diagrams. Anomalies. Introducing Systems Analysis and Design .Entity Relationship Method. Analysis and Design of Information System 2nd Ed. Controlled De-normalization System Documentation Techniques. Normalization Technique for Database Design. Relational Database Introduction. Pseudo code and Structured English 7 Users Interface Design Menu.Hawryszkiwycz 4.Roger Pressman 3. Screen and Report Layout Designing The Mode/Style of interaction between the system and the user 8 Codes Designing for field values .1 Different Types of Models. Mapping E-R Model to arrive at the Database Design. Concept of Domain. Comparison between HDB-NDB-RDB 6. Introduction to ERD.1 History: Advantages and limitations of RDBMS.Data Flow Diagrams.2 Software Modules in RDBMS. Hierarchical Database 4. Software Engineering Concepts . Systems Analysis and Design . Users of RDBMS 1.State Transition Diagrams. Cardinality. Tuple. Structured Flow Charts (N-S Diagrams) Logic Representation Techniques Decision Trees. Network Database 5.Senn 2.Tools and Methodologies in Systems Development Application Systems Modeling. 1NF-2NF-3NFrules with examples. 3. Software Engineering Practitioner's Approach .Perry Edwards 7. Introduction 1. 2. Codd's Rules.Designing Code-less system 9 Introduction to Computer Aided Software Engineering (CASE) 10 Types of Data Processing .Fairley (304C) RELATIONAL DATABASE MANAGEMENT SYSTEMS 1. Process Modeling . Architecture of RDBMS. Introduction to Systems Analysis and Design . On-line and Real Time Processing Books Recommended:1. Decision Tables.
Integer. Data-Definition Language. Methods. Decimal. (3) 2. Modification of the Database. Getting Help. Introduction to object oriented database Concept. Date. 8. Property Pages. Local. Attribute. Set Operations. Toolbox. Understand VB Environment. Complex Queries. Long (long integer). Aggregate Functions. Form Layout Window. Variant (with characters). Constants. Object type. Static).7. Variant (with numbers). User defined (using type). Joined Relations. Object. DATABASE System Concepts. Alter and Drop type. Introduction to Visual Basic Event-driven Programming. Adding Code and Events Code Window. (20) (10) Books Recommended:1. Definition. Starting and Exiting VB. String (fixed-length). Object binding in Oracle . Currency (scaled integer). Methods. Double (doubleprecision floating point). Declaring and initializing. Naming Conventions. SQL by Scott Urman (305C) VISUAL BASIC AND ORACLE 1.Class. Boolean. SQL commands. Silberschatz . Running Applications. Properties Window. Printing Project. Views. Exercises. Saving Project. (3) 48 . Project Explorer. Korth. Embedded SQL. Dynamic SQL. Nested Sub queries. Null Values. String (variable length). Scope (Global. Sudarshan 2.Byte. Variables (all data types) . Single (single-precision floating point). Basic Structure.
Numeric Round.5) – Overview (1) ORACLE 1. Directory List Box and File List Box Controls.or. Error Handling. next_day.0) (2) 7. Tab Order. b. Control Statement IF and IIF Statement. ltrim. rtrim. Queries a. Mathematical Functions. Accessing data Reading and Writing Files. (3) 5. Introduction to Oracle Architecture 2. Data type Conversion Functions. Jet DAO. lpad. exp. Visual Basic Controls Label and Textbox Controls. (2) 6. all. (5) 4. abs. cos. months_between. not. Date Sys_date . b. Arithmetic.0) (3) 8. Toolbars. last_day. Add_months. Windows API Defining Windows API. Conversion (1) (2) 49 . between. Logical ( in. Comparison. DLLs. Distinct) c. DBCombo Box and DB-List Box. floor c. _. Order by clause 3. Microsoft Windows Common Controls3 6.0. SQL Functions a. Command Button Controls. is null. SQL Queries in VB. any.ADO (with controls and code). Checkbox and Option Button Controls. Programming with objects (Creating objects of a user defined class and using them on the form). Select with all options. Other Common Controls (Microsoft Windows Common Controls 6. Select Case Statement. Adding Code to Menus. Date Functions. Calling API routine (1) 11. (2) 10. List Box and Combo Box Controls. Menus Creating Menus. Character Initcap. lower. trunc. Data Grid Control. Inputbox. Data Form Wizard. length. replace d. Crystal Reports (8. translate. Control Arrays. (5) 9. ceil. For Statement Exit Statement. like. Formatting Controls. Declare Statement. Operators. Do Statement. exists.3. Common Dialog Box (Microsoft Common Dialog Control 6. Data Control. Dialog Boxes Msgbox. Working with functions String Functions. %. Drive List Box. rpad. and . Objects and Classes (Only Basic Definition) OLE Control. upper. Frame.
pno. nvl. minus) Sub queries and Correlated query DML statements (Insert. Table Create. disabling Predicates. Default. compute sum. Procedures and Functions 50 . column. deleting (3) 9.floating point Date Raw Long raw Introduction to LOB datatypes (CLOB. Unique Key. Miscellaneous Uid. with Group by and Having Clause g. Update. Delete with where clause) TCL (Commit. min. rownum f. Break on. Joins Simple join Equi join Non equi join Self join Outer join Set operators (Union. Number (p. Not Null. Truncate. Cascade) Column level and Table level constraints Oracle Objects Views. Savepoint) Locks in Oracle DDL Statements 5. to_number e. count. set server output on. Drop. Alter.fixed point. updating. Nested functions 4. BFILE) (7) (4) (4) 6.inserting. skip.) (2) 8. User. pause. Check. Index (Define. Foreign Key. Long Number Number (p) . On delete. Alter and Drop) (4) 7. Database Triggers Types of Triggers Enabling. Group function avg. vsize. Synonyms. set. Sequences. max. decode. sql. Varchar/varchar2. union all. Data types Character Char. Rollback. Rename Constraints ( Primary key. sum. Introduction to Report writing using SQL (Title. intersect.to_char. to_date. BLOB. Btitle. s) .
0 . Visual Basic 6.Perpy Greg 3. Peter Norton's Guide to Visual Basic 6. Data Mining Online Analytical Processing (OLTP) Supply Chain Management (SCM) (4) 51 .William G Page Jr. Visual Basic 6.0 . Oracle8. Visual Basic 6.Holzner Steven 2. and Nathan Hughes (3) (306C) ENTERPRISE RESOURCE PLANNING (ERP) 1 Enterprise Resource Planning –Introduction What is ERP? Need of ERP Advantages of ERP Growth of ERP 2 ERP and Related Technologies Business process Reengineering (BPR) Management Information System (MIS) Decision Support Systems (DSS) Executive Support Systems (ESS) Data Warehousing.0 Programming . Visual Basic 6.Peter Wright 5.Definition.0 in 21 days .Peter Norton 4.0 – Corhell 6. Implementation and Execution Books Recommended:1.
Garg & Venkitakrishnan (12) (8) (3) (3) (307C). Variables.Alexis Leon ERP Ware: ERP Implementation Framework – V.C PROGRAMMING 1 An Overview of C 1.K. Complier Vs Interpreters 1. and other Organizations Books Recommended:Enterprise Resource Planning . Character Set 2. 1.Customer Relationship Management (CRM) 3 ERP modules & Vendors Finance Production planning. Garg & N. control & maintenance Sales & Distribution Human Resource Management (HRM) Inventory Control System Quality Management ERP Market 4 ERP Implementation Life Cycles Evaluation and selection of ERP package Project planning Implementation team training & testing End user training & Going Live Post Evaluation & Maintenance 5 ERP Case Studies Post implementation review of ERP Packages in Manufacturing. Identifier & Keyword 2.4. C is middle-level Language 1. C Token 2.5.1. Library & Linking.4. ERP Concepts and Planning .2. Services. Program on Dos & Unix 2. Venkitakrishnan ERP: By Leon.K. The Form of a C Program. Constant (2) (6) 52 .1.3. Operator & Expression 2.7 Compilation & Execution of C.2. 1. A Brief History of C 1.6.3. C is a Structured Language 1. Data Types.
4.2.2. 3.6.1. String Input & Output.220.127.116.11.3. switch 4.5 Application of Pointer (2) (4) (4) 53 . The while loop 4.5.1 Introduction 5.2. Iteration Statements 18.104.22.168. The for loop 4. Selection Statements 4. if 22.214.171.124. sprintf & sscanf 4. The break & continue 126.96.36.199.4. Character input & Output.188.8.131.52. Control Statement 4. Precedence & Associatively of Operators.2 Floating Point Constant 2.2. Introduction 4. Increment & Decrement Operator 2. 184.108.40.206.4.3.4. The if-else-if 4. Arithmetic Operator 2.5. The? alternative 4. Conditional Operator 2. String Literals 2. Assignment Operator 2. Nested switch 4.3.6. Data Declaration & Definition 2.2 Memory Organization 5.2. The exit () function 5. Data Types in C 2.4 The Pointer operator 5.7.7. Enumeration Constant 2.7. Console I/O 3. Jump Statements 4. Introduction 3.7. Bitwise Operator 2.3.3 The basics of Pointer 220.127.116.11.3.2. The do-while loop 4.8.7. Logical Operator 2. Nested if 4.4. Pointers 5. Formatted Input/Output (scanf/printf) 18.104.22.168. The Conditional Expression 22.214.171.124.7. Relational Operator 2.1. Operator & Expression 2.3. Character Constant 2.1 Integer Constant 2. The goto & label 126.96.36.199. 3.5.
2. Array of Pointer 188.8.131.52.1.2.4. Structures 8.4.1. Multidimensional Arrays 6. Enumeration & type def 8. Structure Assignments 8. Structure Pointer 9 Unions 10 File handling 10.5. Arrays of Structure 8. Recursion 8 Structure. Initializing an array 6.6. Declaration and Initializing Structure 8. Call by reference & Call by value 7.6. Single Dimension Arrays 6.2.2. Initializing Pointer 5. 4. 5.2. * operators 5.2.2. Accessing array elements 6. Precedence of &. Passing Structure to function 8. Closing a File 10.7. Memory Representation 6.1. De-referencing Pointer 5. Introduction 7. Accessing Structure members 8. Pointer Expression 5. Kanetkar 3.4. Let us C Solutions: Y.184.108.40.206.1. Returning Function Results 7. Array & Pointer 6.2. Declaration of Pointer 5. Function 220.127.116.11.1. Pointer Arithmetic 5.3. Pointer to Pointer 6.4. String Manipulation Functions 7. Input/Output Operations on Files Books Recommended:18.104.22.168. Defining & Opening a File 10. C: The Complete Reference: Herbert Schildt 2. Accessing array elements 6. Initializing the arrays 6. Programming in C: S.6.6.1. Introduction 10.3.1.1.5.8. Arguments & local variables 7.3.2. Array & String 6.1. Union. (3) (2) (4) (1) (2) 54 .1.9.P. C Programming Language: Kernighan & Ritchie. Passing Single Dimension array to Function 6. Spirit Of “C”: Moolish Kooper. Kochan.6.
Strategy. types of inventory. 3. Kanetkar (303D). Hutchison. (6) (2) 55 . 2. Strategies to increase Inventory Turns. functions. Setup time and inventory control. Responsibility for inventory management. Inventory Control Techniques: Inventory classification and its use in controlling inventory. 7. use.INVENTORY MANAGEMENT & MATERIAL REQUIREMENTS PLANNING 1. customer satisfaction and Competitive Advantage. Inventory Management: Inventory concept.6. Strategic Inventory Management: Objectives and Importance of the inventory management function in reference to Profitability. safety stock determination considering service level. need for inventory. Programming in C: R. Graphics Under C: Y. Dependent and Independent Demand.
vendor relationship in JIT context. Excess Inventory: A Roadblock to World-Class Manufacturing. Data Requirements and Management – Files and Database – Updating Inventory Records – Bill of Materials. Essentials of Inventory Management .R.Seetharama L Narsimhan. Make Or Buy Decisions: Concept of outsourcing.Palit (10) (12) (12) (4) (9) (5) 56 . Master Production Schedules . Introduction to MRPII systems.Reduce throughput time.Max Muller.Criteria and methodology of evaluation. process of MRP. . 7. Introduction To Materials Management. Stephen N. Factors influencing Make Or Buy Decisions. R. Vendor Managed Inventory.J. 5.meaning. 6. purpose and advantage of MRP. Prentice Hall PTR 6. Using Distribution Resource Planning to manage inventories in multiple locations. 8. Material Requirement Planning Systems (MRP): Meaning.J H Greene. Production Planning And Inventory Control . and reduce inventory level in service and manufacturing organizations. Production And Inventory Control . Homewood III: Richard D Irwin 8.Prentice Hall 5. Tersine. 2. eliminate waste. Modular BOM. 4. Trends in Make Or Buy Decisions in context of core competency. Managing MPS inventory records. Materials Management – A. Materials management in JIT environment. Inventory Models: Inventory models – Fixed Order Versus Fixed Interval systems – Developing Special Quantity Discount Models – Inventory Model for Manufactured Items – Economic Lot Size when Stock Replenishment is instantaneous – Non-instantaneous Replenishment Models – Inventory Models with uncertainty – Probabilistic Inventory Models – Models with Service Levels and Safety Stock. Dennis W McLeavy. types of BOM. Chapman . Prentice Hall Of India Pvt Ltd. Principles of Inventory and Materials Management . McGraw Hill. objectives process. Foundations of Inventory Management – Zipkin. Reduce WIP. 4. lot sizing. Tony Arnold. and output of MRP. Peter J Billington. AMACOM/American Management Association 7.Richard J. Orliky’s MRP – Plossl 3. Materials Management In Jit Environment: Zero inventory concept. Books Recommended:1. Performance: Evaluation of Performance Of Materials Function .
LINEAR PROGRAMMING: Application of LPP in operations management. Formulation of LPP.(304D). duality. Trans-shipment problems. simplex method. importance of understanding data before modeling. Goal programming model formulation. (6) 2. Sensitivity Analysis. Certainty and uncertainty in models. Application of Decision Trees in operations management. (Numericals Expected) (6) 57 . DECISION TREES: Concept. modeling with spreadsheet in simple decision situations. (Numericals Expected) (12) 3.MODELING TECHNIQUES AND IT FOR OPERATIONS MANAGEMENT 1. Concept of Goal programming. INTRODUCTION TO BUSINESS MODELING: Modeling – meaning and process.
Hill Publications 6. Logistics / Supply chain management and Quality management. characteristics and key features of software’s for Project Scheduling. Stair. Quantitative Techniques in Management. (Numericals Expected) 5. 8. Comparison of priority sequencing rules.3 machines. Application. n jobs – m machines. Layout and Logistical operations. Quantitative Techniques for Managerial Decisions – J. Managerial Decisions Modeling with Spreadsheets – Bal Krishnan.New Age International Publishers.Business Processes and integration across functions. DYNAMIC PROGRAMMING: Conceptual Introduction to Dynamic programming. Jacobs. Applications in Operations management. Stair.K. Optimization Methods in Operations Research and Systems Analysis – Mittal and Mohan . Production and Operations Management – Chary .Pearson Education. Salient features of ERP systems offered by leading vendors. – Pearson Education. Vohra – Tata. IT IN OPERATIONS: Importance of IT in operations.Eilon. Role of IT in – Design.Tata McGraw.4. SEQUENCING PROBLEMS: Concept. Jr. A – An Introduction. Introduction to Operations Research – Gillette B. ERP Demystified.PHI New Delhi 8.N.E. n jobs – 2 machines.Mcgraw-Hill Publications 2. 10. DESIGN OF EXPERIMENTS: Concept and Introduction.Hill Publications 5. (10) (3) (3) (3) (4) 9. IT as a competitive edge. INTRODUCTION TO ERP SYSTEMS: Review of DBMS and Transaction processing concepts . 4. 3. 7.D. SIMULATION: Concept. n jobs . Books Recommended:1. 6. New Delhi 10. . 9. Render. Operations Research – Taha Hatndy.Sharma – Macmillan India Ltd. Quantitative Analysis for Management – Render. Jr. Operations Management for Competitive Advantage – Chase. SOFTWARES IN OPERATIONS: Introduction. Production Planning. (5) (8) 58 . Agarwal – Tata McGraw. prerequisites and process of implementation. Aquilano. – A computer oriented Approach – Tata McGraw Hill Publications 7.
SUPPLY CHAIN & LOGISTICS MANAGEMENT 1.The Work Of Logistics-Logistical Operating Arrangements .Customer Services-Customer Satisfaction -Customer Success-Forecasting.Digital Business Transformation 2.(305D). CUSTOMER ACCOMMODATION: Customer Focused Marketing .The Logistical Value Proposition. (4) (2) (2) 59 . LOGISTICS: The Logistics Of Business . TWENTY FIRST CENTURY SUPPLY CHAINS: The Supply Chain Revolution – Generalized Supply Chain Model – Supply chain and networks – Extended organization .Integrative Management – Responsiveness – Financial Sophistication – Globalization.Flexible Structure – Supply Chain Synchronization. 3.
Dobbler.Warehouse Requirements-Total Cost Integration-Formulating Logistical Strategy. OPERATIONAL INTEGRATION: Why Integration Creates Value. World Class Supply Management . GLOBAL STRATEGIC POSITIONING: Global Supply Chain IntegrationSupply Chain Security-International Sourcing. 5. INFORMATION TECHNOLOGY FRAMEWORK: Information System Functionality-Comprehensive Information System Integration-Communication Technology-Rationale For ERP Implementation-ERP System Design-Supply Chain Information System Design. 13. (6) 7. E COMMERCE AND SCM: E commerce advantages and disadvantages for SCM – e-commerce as an enabler – evolution of world class supply chains – EDI – Exchanges.Philippe . Supply Chain Logistics Management . 8. 2. PACKAGING AND MATERIALS HANDLING: Packaging PerspectivesPackaging For Materials Handling Efficiency-Materials Handling. (2) Books Recommended:1.Pierre Dornier. hubs and marketplaces – ERP. 9. TMGH. John Wiley & sons Inc.4. 3. PROCUREMENT AND MANUFACTURING: The Quality ImperativeProcurement – Manufacturing-Logistical Interfaces. WAREHOUSING: Strategic Warehousing-Warehousing OperationsWarehousing Ownership Arrangements. 2nd Indian ed.Transport Administration –Documentation. (6) 11. Global operations & Logistics.Burt. RELATIONSHIP DEVELOPMENT AND MANAGEMENT: Development And Management Of Internal Logistics Relationships-Development And Management Of Supply Chain Relationships. (2) (8) 6.Bowersox. 12. Principles and ParticipantsTransportation Service . 7th ed. TRANSPORTATION: Transport Functionality. Starling.Warehouse Decisions. (4) (4) (4) 60 . 14.Transportation Economic And Pricing.Systems Concept And Analysis-Logistical Integration Objectives-Enterprise IntegrationSupply Chain Processes-Sales And Operations Planning(S & OP)-Supply Chain Planning Considerations-Pricing. NETWORK INTEGRATION: Enterprise Facility Network. (6) (4) (6) 10. Closs & Cooper – McGraw-Hill. INVENTORY: Inventory Functionality and Definitions-Inventory Carrying Cost-Planning Inventory-Managing Uncertainty-Inventory Management PoliciesInventory Management Practices.
2002.David Simchi. Mc Graw Hill. 3rd ed. Levi & Philip Kaminski. Bottlenecks and Best Practices: Concepts of benchmarking. Designing and Managing the supply chain . Best performers – Gaining competitive edge through world class manufacturing – Value added manufacturing – eliminating waste – Toyota Production System – example. 2000. Historical perspective: World class Excellent organizations – American and Japanese Companies Deming Awards . McGraw-Hill Companies Inc. 5. (6) 3.. Operations Now – Finch. bottleneck and best practices. Bench marks.WORLD CLASS MANUFACTURING 1. Malcom Baldrige National Quality Award – Globalization – Global Companies – Models for manufacturing excellence – Business Excellence. (6) 2. (306 D). System & tools for world class manufacturing: Improving Product & Process 61 . 4.New York.
Just In Time Manufacturing – M. 2. Optimizing . Sahay. 5-S .Design – Lean Production – SQC . productivity cycles. productivity benefit model. Indian Scenario: Leading Indian companies towards world class manufacturing – Task Ahead.Strategic Perspective .S. Operations Management for Competitive Advantage – Chase 5. Managing Technology & Innovation for Competitive Advantage – Narayanan 7.Korgaonkar 8. Making Common Sense Common Practice – Moore 6. The Toyota Way . (Mac Milan) 2. use of IT .G. Ashish Kumar. (4) (4) (4) 62 . Associates – Facilitators – Teamsmanship – Motivation and reward in the age of continuous improvement. 3. National and organization level. Productivity Management in manufacturing and service sector. (6) 4.PRODUCTIVITY MANAGEMENT 1. Typical characteristics of WCM companies: Performance indicators – what is world class Performance – Six Sigma philosophy 6. total productivity models. Productivity evaluation models. FMS. Value Analysis and Value Engineering: Concept – Procedure – Application and role in Productivity. Human Resource Management in WCM: Adding value to the organization – Organizational learning – techniques of removing Root cause of problems – People as problem solvers – New organizational structures. (6) 5. Books Recommended:1. Procurement & stores practices . Introduction: Productivity concepts – Macro and Micro factors of productivity. KBC Saxena. Visual Control.Jeffrey K. Productivity Models: Productivity Measurement at International. Rapid Prototyping . Making Common Sense Common Practice – Models for manufacturing excellence – Ron Moore (Butter worth Heinmann) 3. Product Mix .B. World Class Manufacturing . Poka Yoke . productivity improvement model and techniques. Machine That Changed The World – Womack (3) (3) (307D). Total Productive maintenance .Liker – (Tata McGraw Hill) 4.3 M.JIT.
Rastogi. Work Study: Importance of work study – Method Study and Work Measurement – Pioneers of Performance Measurement.N. J. Productivity engineering and management . . process of BPR. Business Process Reengineering: Concept of BPR. 2. Computation of Standard Time – Elements – Types of Elements – Performance Rating – Allowances – Need for Allowances – Types of Allowances (6) 7. and 63 .4. Predetermined Time Standards. gains of TPM (2) Books Recommended:1. Thor Productivity Press 6.Wheeler publications.Carl G. Productivity Management – Systems approach . New Delhi 1995.D.Edsomwan. Method Study: Method and Method Study – Need for Method Study – Procedure of Method Study – Principles of Motion Economy. British Library Cataloging in Pub. (2) 8. Re-engineering and re-inventing the enterprise . Productivity Plus: How Today's Best Run Companies Are Gaining the Competitive Edge . P. D.Sumanth.. Jr.H. 3. Business Process Improvement: The Breakthrough Strategy for Total Quality. 7. Stopwatch Time Study..Tata McGraw-Hill. New Delhi 1990. Productivity and Competitiveness . TPM: Meaning and objectives of TPM. Work Measurement: Techniques of Work Measurement including Estimating. application of BPR in productivity improvement. prerequisites for effective BPR implementation.Premvrat. James Harrington . G. 5.John G. . Handbook for Productivity Measurement and Improvement .J. Organisational transformation and process re-engineering .Butterworth-Heinemann 4.A. data 1996. (4) (4) 6. Sardana.. Methodology of TPM. Synthetic Estimates of Work Times. Activity Sampling. Belcher .McGraw-Hill 5.
8. Licensing and Registration. New Delhi. Records and Annual Report (8) 3 The Contract Labour (Regulation and Abolition) Act. 1970 64 . Work Study – ILO (303E). .Sahay. Restaurants and Eating Houses –Theatres or other places of Public Amusement or Entertainment – Leave with pay and payment of wages –Health and Safety – Maintenance of Registers. 1948 Registration of Establishments –Shops and Commercial Establishments – Residential Hotels.Annual Leave with wages . 1948 Approval. 1998.LABOUR LAWS-I 1 The Factories Act.Narosa Publications. B. (15) 2 The Bombay Shops and Establishments Act. The new Manufacturing Architecture – Mahadevan 9.S.Periodical ReturnsRegisters and Records.Inspecting Staff – Health – Welfare Working Hours .
Advisory Boards – Registration of Establishments – Licensing of Contractors – Welfare and Health of Contract Labour – Registers and other Records to be maintained. 7 The Payment of Gratuity Act. 6 The Payment of Bonus Act. 1948 Fixing of Minimum Rates of Wages –Minimum Rates of Wages – Procedure for Fixing and Revising Minimum Wages – Advisory Boards and Committees – Wages in Kind –Wages for worker who works for less than normal working day – Wages for two or more classes of work – Minimum time rate wages for piece rate work – Maintenance of Registers and Records 5 The Payment of Wages Act. 1972 Entire Act (8) (8) (8) (8) (5) Books Recommended:1. Industrial Law – J K Bareja 4. Industrial Law – P L Malik 3. Industrial & Labour Laws – S P Jain 65 . Labour Laws for managers – B D Singh 5. 1965 Computation of Gross Profit and Available Surplus – Eligibility and Disqualification for Bonus – Payment of Minimum and Maximum Bonus – Calculation of Bonus with respect to certain employees – Proportionate deduction in bonus in certain cases – Computation of number of working days – Set on and Set off of allocable surplus – Special provisions with respect to certain establishments – Deduction of certain amounts from bonus payable – Time limit for payment of bonus – Presumption about accuracy of balance sheet and profit and loss account – Maintenance of Registers and Records. Bare Acts 2. 4 The Minimum Wages Act. 1936 Fixation of Wage Periods – Time of Payment of Wages – Deductions which may be made from wages –Maintenance of Registers and Records.
66 . Socio-Economic. Impact of globalization on Trade union movement. Determinant. (10) 3 Industrial Dispute-Meaning. Definition. Scope. (5). Political factors affecting IR in changing Environment. Socio. Approaches to the study of IR –Psychological.Negotiation. Types & structure of Trade Union.Gandhinian approach &It’s Effect on Management (10) 2 Trade Union: . Mediator. Technical. Human Relation. Causes 4 Industrial Relation Machinery to solve Industrial Dispute: .(304E) INDUSTRIAL RELATIONS 1 Industrial Relation :-Origin.Function of Trade Union.
1988. Process of Collective Bargaining.Arbitration.Work Committees.Papalia.Industrial Relation Democracy. 2. Dynamic Personnel Administration . Time keeping. Richard D Irish. Myth and Reality.APPLICATION & PROCEDURE 1.Malegaonkar 3. Importance. 67 .N. (9) 3. Scope. Wage & Salary Administration – General consideration in wage & Salary administration – Objectives & principles. Objectives. M. Process. Essential Conditions for Success of Collective Bargaining. Oxford University Press. Personnel Department Structure.Shejwalkar andS. Industrial Tribunal. 11. JainDhanpat rai & Co.C.Rudrabasavraj.Subramanian 4. Board of Conciliation. Nature. Industrial peace . Personnel Policy – Definition. Role of Judiciary & its impact on industrial relation. Interview Letters. Collective Bargaining and Industrial.B. Elements Of Mercantile Law. National Tribunal.Prof.D.Homewood. Transfer & Appreciation Letters. General Communication – Drafting of appointment orders. proper Environment around factory. Illinois. Characteristics. (8) 5 Collective Bargaining-Meaning.A. Labour Management Relations in India – K. 8. 10 Industrial & Labour Law. Labour Court. -Kochan. Books Recommended:1. Court of enquiry. Pre-Requisites. T. Principles. Benefits of Participation. Levels Of Participation. Objectives. Industrial Relations – Arun Monappa 9 Human Developments –Diane E. 9 Salient features of Industrial Employment (Standing order) Act1946. 7.Kapoor (305 E). Conciliation. New Delhi. Sally Wendkos Olds. & Katz Henry. New Delhi Sage. Promotion. 2nd ed.S.P. Need. Notices & Circulars (All Types) (10) 4. Options in Case of Collective Bargaining.PERSONNEL ADMINISTRATION . Attendance. 1994. (8) 6 Workers Participation in Management-Concept.N. (5) 7 Impact of Globalization &Information Technology on IR. Mamkoottam 5. Trade Unionism. Niland JR. 1982. Causes for Failure of Collective Bargaining. Management of Industrial Relations – Pramod Verma 6. The Future of Industrial Relations. Personnel Administration – Definition. Personnel Management and Industrial Relations –P. (9) (4) (5) (5) 2. Contents of Personnel file & Personnel audit. 8 Role of Human Resource Development in Developing Industrial Relation.M.
show cause. Practice & Procedure) by S. Importance Of Training. Disciplinary Action Communication – Suspension Orders. Form 16 (A) PF & ESI Returns. Guide on Labour Management forms and precedents (Law.TRAINING & DEVELOPMENT 1. Process Of Training: Steps In Training. Assessment Of Training Needs.D. memo. 68 . gratuity & bonus 7. Personnel Management by Edwin Flippo 3. Designing A Training Module (Cross Cultural. Notices. Organization Analysis). Identification Of Job Competencies. warning. Calculations – Calculation for superannuation. Introduction To Training Concept: Definition. Challenges of modern personnel manager. Need For Training. (10) (10) (2) (306E).B. Methods And Process Of Needs Assessment. Professional Tax. Dynamics of personnel Administration by Rudrabaswaraj. Puri (Snow white publications) 2. Task Analysis. 6.Statutory Returns – TDS. Designing And Implementing A Training Program: Trainer Identification. Personnel Management by C. letter of termination & dismissal. Meaning. Concepts Of Education. charge sheet. Books Recommended:1. Methods And Techniques Of Training. Criteria For Identifying Training Needs (Person Analysis. (10) 5. (6) 3. Objectives Of Training. Training And Development. Overview Of Training Functions. Types Of Training (6) 2. Mamoria 4.
Every Trainers Handbook. Process Of OD –Model Of Change. Employee Training And Development . (6) 3. Multimedia Training. Distance Learning. E-Learning/Online Learning. Reinforcement Theory. Herbert Shepard. Values and Assumptions. 6. Andragogy. Teams And Teamwork. 360 Degree Feedback. Evolution: Kurt Lewin. Technology In Training: CBT. Management Development Program. 4. Importance. 4. (6) 2. Learning: Principles Of Learning. Theories Of Learning. Foundations Of OD: Action Research. Robert Blake. Survey Feedback. Social Learning Theory. (6) (6) (4) (2) Books Recommended:1. Bhatia 5. Evaluation Of Training Program: Kirkpatrick Model Of Evaluation. Team Intervention: Role Analysis.Raymond Noe 2. Change).Radha Sharma 4. McGregor. CIRO Model.Leadership. Parallel Learning Structures. Participation And Empowerment. OD Intervention: Meaning. Training The Trainer. Budgeting Of Training. ROI Of Training.MBA – ORGANIZATIONAL DEVELOPMENT 1. 5. Resistance To Training. Six Box Model. Competency Mapping And Assessment Centre. (6) 69 .K. Systems Theory. Applied Behavioural Science. HRM-Biswajeet Pattanayak (307E). Importance.Devendra Agochia 3. Training And Development. Definition. Robert Tanenbaum.S. Cost-Benefit Analysis.
Interdependency, Appreciation and Concern Inter group: Walton, Principled Negotiation Structural: Sts, Work Redesign, Self-Managed Teams. Individual: T-Group, Behaviour Modeling (6) 5. Client And Consultant Relationship 6. Caselets: Action Research Intervention Exercises Books Recommended:1) Organisational Development By S Ramnarayan, T V Rao. 2) Organisational Development And Change By Cummings And Worley (7th Edition) 3) Organisational Development By French And Bell (6th Edition) (3) (3)
(303F)- INTERNATIONAL MARKETING 1) Objectives of International Marketing – Challenges and opportunities in International Marketing – Quality considerations in International Marketing – Underlying forces of International Marketing.  2) Global marketing environment –Economic Environment, Socio-cultural Environment – Legal and Statutory Framework.  3) Global Marketing Information System and Research. 4) Market section, International Market entry strategies. 
5) Planning for International Marketing- Global Marketing Mix ( Product, Price, Promotion, Place ) 6) Documentation and procedural complexities- Registration with various agencies – Compulsory Quality Control- Processing Export Orders. 7) Limitations of Global Marketing. Books Recommended:1.International Marketing, R.M.Joshi, OUP 2. Global Marketing Management, K. Lee, OUP 3. International Marketing-Cateora. 4.Managing International Marketing –Varkey. 5.Creating Market across the Globe: Strategies for business excellence – 6.Essence of International Marketing –Stan Paliwoda. 7.Global Marketing Management-Warren J. Keegan. 8.International Marketing Management-Subhash Jain. 9.International Marketing Micheal- R Czinkota, IIkka A Ronkainen 10.International Marketing, R.M. Joshi
(304F)- INTERNATIONAL LOGISTICS & SUPPLY CHAIN MANAGEMENT 1. INTRODUCTION:  International Logistics and Supply chain management: meaning and objectives, importance in global economy , Characteristics of global supply chains,: Supply chain relationship to business performance, -Key tasks of logistics and supply chain managers, Role of Government in controlling international trade and its impact on Logistics and supply chain 2. SUPPLY CHAIN STRATEGY:  Supply chain as a competitive advantage, Global Supply chain strategy, Structuring supply chain capabilities, Business matching supply chain design with business strategy
3. TRANSPORTATION:  Strategic importance of transport in global logistics, logistical objectives of transport, International Ocean Transportation, International Air Transportation, and International Land Transportation: types, characteristics and salient features, intermodal transportation in international operations, factors influencing mode and carrier selection decision, 4. OUTSOURCING AND LOGISTICS SERVICE PROVIDERS  Intermediaries and Alliances in Global Logistics, Meaning of 3 PL and 4 PL service providers, role in Global logistics, types of services, considerations for hiring 3PL and 4 PL service providers. Concept and need of outsourcing, determinants for outsourcing decisions, role of outsourcing in global supply chain management 5. CUSTOMER SERVICE:  The marketing and logistics interface, customer service and customer retention, Service driven logistics systems, customer service priorities and standards, customer service strategy 6. PLANNING GLOBAL SUPPLY CHAIN  Planning the global supply chain, Network design for global supply chain management, Risk management in the global context, Measuring logistics cost and performance. Benchmarking the supply chain, Performance measurement and evaluation in global supply chains GLOBAL TRADE ENVIRONMENT  a. Global trade environment: various trade blocks/FTZ and their impact on supply chain management, Customs and Regulations, Trade Documentation, International Contracts, Terms of Trade, Term of Payment, International Currency, INCO terms, Logistical packaging ,containerization. 8. NETWORK DESIGN :  Decisions in Network design-strategic importance, location of plant, warehouse, facilities; capacity and number of warehouses: Factors influencing network design decisions, 9. INVENTORY FLOW AND MODELING:  Approaches to Inventory Management in Global Supply Chain Management;; Distribution Resource Planning; Symptoms of poor Inventory Management, Modeling in Supply chain: inventory models, safety stock determination for service level, and lead time; forecasting models, routing problem 10. COORDINATION IN SUPPLY CHAIN:  Importance of Coordination in Supply Chain, Bullwhip Effect, Effect of lack of Coordination on performance, Obstacles to Coordination, Strategies to achieve coordination, Building Strategic Partnership and Trust In Supply Chain 7.
PERFORMANCE MEASUREMENT AND TRENDS  Dimensions of Performance Metrics. Supply Chain Information Technology in Practice 12. Tayur (Editor). LLC. Measuring logistics cost and performance. Incorporated 1998 3. Gourdin Global Logistics Management: A Competitive Advantage for the New Millennium Blackwell Publishing 2006 5. Overview of commercial geography.  3. Trends in International supply chain management Books Recommended:1.11. Impact of geographical aspects on international business and business strategies. Michel Fender Global Operations and Logistics: Text and Cases Wiley. John & Sons. Benchmarking the supply chain. legal. cultural. national . Economic. regional and worldwide forces OECD / WEF/ G8 / G33. Michael J. Sridhar R. Konichi Ohmae’s concept of borderless world  73 .ENVIRONMENT AND GLOBAL COMPETITIVENESS 1.2004 2. Philippe-Pierre Dornier. social. Reconciliation of global aspirations and nationalistic compulsions for sustained growth  4. Douglas Long International Logistics: Global Supply Chain Management SpringerVerlag New York. Alan Branch Global Supply Chain Management in International Logistics Routledge 2007 4. Approaches/tools for Performance Measurement. Performance measurement and evaluation in global supply chains. INFORMATION TECHNLOGY IN SUPPLY CHAIN:  Role and Importance of IT in Supply Chain Management. Kent N. Panos Kouvelis. Magazine (Editor). RAM Ganeshan (Editor) Quantitative Models for Supply Chain Management Kluwer Academic Publishers 1998 (305F). political.  2. Impediments to improve Performance. IT solutions for Supply Chain Management. technological forces. Global dynamics: interplay of local.
Ministerial Conferences. Organizations. prospects 3.  9. Michel Porter’s five force and competitive advantage theory. intellectual properties.5. Recardo. Jagdish Bhagawati. 6. Changes in the top 5 rankings in last 3 year and lessons thereof  (306F) INTERNATIONAL REGULATORY ENVIRONMENT 1. structure . Regional trade agreements and WTO. World Trade Organization. UNCTAD etc 5. Definition and Scope of competitiveness 7. Heauhar& Ohalin. strength and weakness. Evaluation of diverse environmental forces to create database to do business with various nations /regions  6.  10. Indicators of world competitiveness. Dispute settlement mechanism( with cases) 4. Agreement on goods / services.  8. General Agreement on Trade and Tariff 2. What is WTO. Ranking of the current year and India’s position. Theories of international trade: Adam Smith . WTO and other international regulatory. ILO       74 .
Advances Licensing CENVAT. WTO Publications. Preparation for Exports Registration –IEC.7. Documents prescribed by some importing countries     75 . CENTRAL EXCISE. EXPORT – IMPORT POLICY 2002-2007 Procedures and Documentation.Huda SSP(OL)   (307)F.Physical (1) Direct ( 2) Indirect. Deemed Export. International arbitration UNICITRA 8. FTA / Taxation / CEC 9. Income Tax Benefit 3. Export Benefits : Duty Drawback. Category of Exporters -Manufacturers / Merchant Exporters. GSP Rules of Origin. EPC. Transfer pricing and WTO Books Recommended: 1.(1) General (2) EOU (3) SEZ (4) EH/ TH/STJ 2.EXPORT AND IMPORT PROCEDURES 1. IPRS. Category of Export . ECGC. Excise Clearance Benefit / Rebate. WTO Website 2. WTO Agreement and Indian Agriculture by A. Sales Tax Exemption. Exim Bank / Lines of Credit 4.
Creativity. Opportunities through change. Denmark. Registration of factories with concerned authorities DGTD. Costing. QBAL/ VBAL. Invention. Intrapreneur / Corporate Entrepreneur – comparative study . Post 11 Marine Insurance 12 Transport till destination. Role of Clearing and Forwarding Agents 8. experience of other countries like Japan. Entrepreneurship as a style of management. Concepts of Entrepreneur. Malaysia EC Units ( UK. South Korea and Singapore. B/L etc. Foundations of Entrepreneurship Development: Concept and Need of Entrepreneurship Development Definition of Entrepreneur. Career opportunities. Entrepreneurship as a career. DEPB 5. The changing role of the entrepreneur: mid career dilemmas – Closing the window: 76 . Current trends in export. Customs Duty. Selection and Evaluation of Suppliers 5 Purchase Contract. Advance License b. Project Import/ EPCG 4 Identification. Air.. 6 Import Licensing Policy a. Customs Valuation rules 9 Documents for Customs clearance of import consignment.. 10 Customs clearance of Import Cargo by Sea. Manager.Trade Fair Authority Exhibitions / International Exhibition / FIEO/ ITPO L/C. Finland ) USA etc. Innovation. Responsibilities. Foreign Remittances Import Procedures: 1 Import Management in a developing economy 2 Import Procurement Planning 3 a. Duty Exemption Scheme 7. in relation to import of Capital Goods b. Sweden.ENTREPRENEURSHIP DEVELOPMENT & PROJECT MANAGEMENT SECTION I: ENTREPRENEURSHIP DEVELOPMENT – (35 Marks) 1.   (401). Business Idea. Terms of Delivery and Payment. SSE.Roles. Entrepreneurship.
– with special reference to ‘Export oriented unites’ Role of the following agencies in the Entrepreneurship Development 1. Development of product / idea. Ownership. Entrepreneurial Success and Failure: Reasons and Remedies. SFCs. Entrepreneurial culture with special reference to Intrapreneurship / Corporate Entrepreneurship. X-Efficiency Theory by Leibenstein 6. Theories of Entrepreneurship: 3. Angle Capitalist (10) 8. Marketing Personnel and Management feasibility Reports Financial schemes offered by various financial institutions like Commercial Banks. Theory of Profit by Knight 7. grants etc. (8) (9) (9) (4) (2) (6) SECTION II: PROJECT MANAGEMENT – (35 Marks) 7. Women Entrepreneurs: Challenges to Woman Entrepreneurs. Critical risk contingencies of the proposal. c. Finance. SIDBI. Role Models of Woman Entrepreneurs.Maintaining competitive advantage. Innovation Theory by Schumpeter & Imitating 4. EDII – Entrepreneurship Development Institute of India 4. IDBI. Financial. Venture Capital Funding.Sustaining Competitiveness . Influences on Entrepreneurship Development: a. NEDB – National Entrepreneurship Development Board (12) 77 . 5.Entrepreneurship Development Cycle 6. Organization & Management. Project Management Technical. Theory of Social change by Everett Hagen 3. Political. Market Analysis. DIC – District Industrial Center 2. ICICI. Theory of High Achievement by McClelland 5. Scheduling and milestones. SISI – Small Industries Services Institute 3. Entrepreneurial Traits b. NIESBUD – National Institute of Entrepreneurship and Small Business Development 5. Objectives. External Influences on Entrepreneurship Development: Socio-Cultural. Economical. Personal. Marketing. subsidies. Business Planning Process . Entrepreneurship Development and Government Role of Central Government and State Government in promoting Entrepreneurship with various incentives. Creating Entrepreneurial Venture . 4.The business plan as an entrepreneurial tool Elements of Business Plan. 2. Achievements of Woman Entrepreneurs.
Morris. Nagarajan. You Too Can Become an Entrepreneur – Nalinaksha Mutsuddi 19. S. Dynamics of Entrepreneurship Development – Vasant Desai. dimensions and stages in Globalization – Introduction to theories of International Trade by Adam Smith. Donald F. Dollinger 6.Kuratko 16.Books Recommended:1. Thought Leaders – Steven Brandt. Entrepreneurship Development New Venture Creation – Satish Taneja. The Entrepreneurial Connection . Entrepreneurship – Robert D. 5.Gupta 4. Lead like an Entrepreneur – Neal Thornberry 18. Country Risk Analysis – Political. M. Drucker 8. Sahay. Rajat Khare (402) INTERNATIONAL BUSINESS MANAGEMENT 1. Hisrich.Gurmeet Naroola 13. International Business Environment – Globalization – Forces. Entrepreneurship As Strategy – G. Make The Move: Demystifying Entrepreneurship – Ishan Gupta. 7.Chhikara 11. 14. Ricardo and Ohlin & Heckler – Trading Environment of International Trade – Tariff and Non-tariff Barriers – Trade Blocks – Rise of new economies like Japan. Heppard 10. Kurt A. 2.S. Entrepreneurship: New Venture Creation – David H. Meaning. Corporate Entrepreneurship: Entrepreneurial Development Inside Organizations – Michael H. Entrepreneurship: Strategies and Resources – Marc J.L. Managing Multinational Enterprises – Problems and Potential – Multinational (25) (10) (4) 78 . Corporate Entrepreneurship – Vijay Sathe 15. Entrepreneurship and Small Business Management – Siropolis 12. The Culture of Entrepreneurship – Brigitte Berger. 2. Intrapreneurship: Gifford Pinchot III 17. Innovation and Entrepreneurship – Peter F. Holt 3. South East Asia and China as compared to India. Peters. Shepherd 9. Dale Meyer. Michael P. Social and Economic – Cultural and Ethical practices – Halsteade model . Dean A. New Vistas of Entrepreneurship: Challenges & Opportunities – A.Responsibilities of International Business 3. Project management – K.
International Business Environment & Operations – John D. International Business – Francis Cherulinam 5. Global sourcing and its impact on Indian Industry – Globalization and internal reform process – India’s competitive advantage in industries like IT. (GATT).Introduction to current EXIM policy. International Business – Rao and Rangachari 6. TRIPS.Apte 4. International Business Environment – Sundaram and Black 2. International Marketing – Entry strategies – Market selection – Barriers 7. World Trade Organization – IPR. Export Management – Rathod 7. International Business Environment – Bhalla and Raju 3.G. International Business – Charles Hill 10. 6. – Potential and threats 8. Introduction to International Financial Management – Balance of Trade and Balance of Payment – International Monetary Fund. Need and Problems 4. GATS – Ministerial Conferences. Global Business Today – Charles Hill 9.Daniels (10) (3) (2) (3) (3) 79 . Case Studies: Country Risk Analysis Cases on theories of International Trade Cases on WTO related to topic 5 Cases on International Marketing Books Recommended:1. TRIMS.Service Organizations – Indian companies becoming Multinationals – Potential. Asian Development Bank and World Bank – Financial Markets and Instruments – Introduction to Export and Import Finance – Methods of payment in International Trade . Bilateral and Multilateral Trade Laws – General Agreement on Trade and Tariffs. Textiles. Gems & Jewellery etc. 5. International Financial Management – P. International Business – Rao and Rangachari 8.
Mergers and Acquisitions – Concept. Benefits derived.(403) CURRENT TRENDS IN MANAGEMENT 1. KM Strategies – Architecture and Tools – KM Practices. Types. 4. Knowledge Management: Concept. 2. steps involved in launching Six Sigma. Relevance in 21st century businesses . 3.Regulatory control. (12) (10) (10) (8) 80 . IT Enabled Services – Business / Knowledge Process Outsourcing. Six Sigma – Concept.
S. Ghaziri Hassan M (Pearson Education) 2.5.SERVICES MARKETING 1. Classification of Services. experience and credence attributes.Eckes (John Wiley & Sons. Theory of Constraints. Information Technology Enabled Services – Vol. S. Daniel Roos (Harper Perennial. Corporate Social Responsibility – Role of Board of Directors – Recommendations of Birla Committee and Narayanmurthy Committee – Sarbanes-Oxley Act of 2002. 3. Machine that Changed the World – James Womack. Sahay 8.-1 and 2 (ICFAI University Press) 6. Daniel Jones. (6) (4) 81 . Significance in Indian Context. New Jersy) 3. Introduction to Services: Nature of Services. Characteristics of Services – Intangibility. New York) (404A). Search. Hong (Prentice Hall) 4. 1 and 2 (ICFAI University Press) 7. Chung. 2. Inconsistency. Inseparability and Inventory. World Class Manufacturing: Concept and Importance. Services Marketing Mix: Introduction to the 7 Ps of Services Marketing Mix. (10) (10) Books Recommended:1. World Class Manufacturing – B. 6. Service as key differentiator for manufacturing industries. Corporate Governance: Concept. Global and Indian Scenario in services sector: Importance of Services Marketing. Mergers Restructuring and Corporate Control – Weston. Knowledge Management . Consumer versus Industrial Services.Awad Elias M. Lean Manufacturing Practices. Every business a service business. World Class Manufacturing – Vol. Corporate Governance – Dr. Singa (Excel Books) 5. Just in Time. Six Sigma for Every One .
6. Failures and Recovery. 4th ed.Rampal & Gupta 4. (5) (5) (6) 7. (4) 9. Bitner.Different process aspects and managerial challenges . Self Service Technologies. Importance of physical evidence in services. Promotion: Promotion objective for Services. (6) 8. Concept and Importance of quality in Services.Handling complaints effectively. Service Quality Models Parsuraman-Zeithamal-Bitner (PZB) Gaps Model. Role of Relationship Marketing in promoting services. People: The key role of service employees in a service business. Concept of Service encounter – Moment of Truth. Physical evidence: Nature of physical evidence. Tangibilizing through physical evidence. Service products bundled with tangible products. (4) 4. Distribution: Place – Distribution Strategies for Services. Personnel Selling.Zeithaml. Service Guarantee . Training and development of employees. Order taking and fulfillment. Services marketing triangle.Helen Woodruff 82 . TMGH. 5. Motivation and empowerment. Standalone service products. Measures to respond to changes in demand. Technology & Service Strategy: Applying technology to service settings. and SERVPERF – Gronroos model (10) 11.Christopher Lovelock 3. Reshaping demand using effective pricing. How customers evaluate service performance. Challenges in distribution of Services.Customers as ‘co-producers’. SERVQUAL. Defects. – Customer Service in Service Marketing (8) 10. Service scapes. Essence of Services Marketing .Product-Service Continuum.Ardian Payne 5. Services Marketing . Gremler & Pandit. Advertising and Sales Promotion. Services Marketing .Strategies for managing inconsistency – Customer role in services . Services Marketing . Service profit chain. Process: Service as a process & as a system . 2. Capacity Planning. Services Marketing . Role of Internet in distribution of Services. (2) Books Recommended:1. Customer Satisfaction & Service Quality: Monitoring and Measuring customer satisfaction. demand variation and capacity constraints. e-services. Pricing: Factors involved in pricing a service product. Service Life Cycle.
Mission and Objectives. Market-led strategic management.(405A).Alternative targeting strategies .Making market and segment choices . Targeting and positioning principles . Strategic Marketing analysis – Identification of attractive markets.Determining alternative market or segment attractiveness .The process of market definition . (2) 2.Relationship with Corporate Vision.MARKETING STRATEGY AND RELATIONSHIP MARKETING SECTION A: MARKETING STRATEGY 1.Principles of (2) 83 . Industry/ business analysis and sustaining competitive advantage. 3. Overview of Marketing Strategy . Segmentation.
Marketing strategy formulation across PLC stages.Build strategies .Hold strategies .Service competition customer value – customer defections . & Services. Marketing strategy formulation for – emerging markets. Offensive and defensive competitive strategies .Planned innovation Planned or unplanned strategy withdrawals / obsolescence 6.competitive positioning .customer loyalty – loyalty programs.The impact of e-Marketing on marketing Strategy 9. Integration of Marketing Strategies . mature. Paradigm shift in marketing: The evolution of marketing theory . Transactional marketing approach to relationship marketing philosophy – competitive advantage through Relationship Marketing – RM in industrial markets and consumer markets. New product development and introduction strategies . Customer – product profitability analysis – value profit chain –differences between customer retention and acquisition orientation of a firm.partnering to build customer relationships . IT enabled RM: Emergence of CRM – database marketing – data warehousing and data mining.Providing superior service .The three ‘S’s of customer service .Application to different business sectors – FMCG. services. SECTION B: RELATIONSHIP MARKETING 1.Customer equity – Recency-Frequency Monetary value (RFM) model. (5) 5.Market nicer strategies .Measuring and monitoring customer satisfaction 8.Divestment/deletion 7. declining.pitfalls of IT focus in RM – ethical issues – customer privacy. (4) (4) (4) (2) (4) (5) 4. Competing through e-Marketing .Speeding new product development . Constraints in marketing strategy implementation. Industrial.Harvesting strategies .Communicating the competitive position (4) 4.learning organization – customer culture.4Ps to 7Ps. (5) 3. (5) 2. fragmented markets for products (goods and services) (4) 5. Periodical assessment. (5) 84 . Key concepts in relationship marketing concepts: Characteristics of relationships – promise – trust – commitment – satisfaction – quality . Planning for relationship marketing: Internal marketing – communication – cooperation – network view of the firm – The six markets framework . Competing through superior service and customer relationships . Customer lifetime value: Customer life cycle – attracting – retaining and growing customers – lifetime customer value (LCV) . growth markets.Organizing for new product development . Product & Industry Life Cycle .
Monitoring of customer satisfaction .David Aaker 3. Customer relationship Management . segmentation of service. For contemporary case studies students should refer to the periodicals and journals. Market Potential & Sales Forecasting: Forecasting target market potential and sales.Philip Kotler. Changes affecting product management. Sustaining Customer Relationships: The role of service in building relationships.Boyd Walker. Design of manufacture. measurement of service . (6) (8) 85 . 7. Principles of Marketing . Handbook of Relationship Marketing .Sheth. Strategic Marketing Management .S. Mullins Larrech.Analyzing customer defections Books Recommended:1. Customer analysis.6. Leading Through Relationship Marketing.Jagdish Sheth. Methods of estimating market and sales potential. 2. 2006 reprint. Shainesh 8. TMGH 2. TMGH. Factors influencing design of the product.Richard Batterley 6. (5) 406(A) PRODUCT & BRAND MANAGEMENT 1. Gary Armstrong 4. New product development. Product focused organization. Parvatiyar. 1st ed. Market focused organization. Sales forecasting. Product strategy over the life-cycle.Shajahan. Developing Product Strategy: Setting objectives & alternatives. Marketing Strategy .. Product Management: Product Development. 3. Competitor analysis. Relationship Marketing . Atul Parvatiyar 5.
Steps of brand building. Brand portfolios and market segmentation. Behind Powerful Brands . Building Brand Equity. Identifying and establishing brand positioning. Measuring Brand Equity: Brand Value chain. Brand Positioning & Brand Building: Brand knowledge. Brand Leveraging & Brand Performance: Establishing brand equity management system. The brand equity concept. Brand Identity and Brand image. 4. Defining and establishing brand values. BRANDZ. Branding strategy.planning for involvement in international market. Managing brand over time. Preliminaries for starting Export Business. Brand Valuation. Brand extension and brand transfer.Kevin Lane Keller 3. 8. Strategic Brand Management . Managing Indian Brands -S. 7. Winer 2. Ramesh Kumar (407A) INTERNATIONAL MARKETING 1. Facilities and incentives relating to export business: Rules for successful exporting. measuring sources of brand equity and consumer mindset. Brand Positioning Strategies for Competitive Advantage -Subrato Sen Gupta 7. Brand & Brand Management: Commodities Vs Brands. 6. 86 . Export Marketing: Recent Import Export Policy and Procedures. General Various Export Promotion schemes. Managing Brand Equity: Brand Reinforcement. Strategic Brand Management -Caperer 8. Co-branding. as on 31st March. Challenges and opportunities in International Marketing. (6) (10) (6) (6) (6) (6) (6) (2) 2. Branding Concepts & Process . as on 31st March of the last financial Year. Brand Crisis.Donal R. 9. Marketing Management . Brand Tracking.Debashish Pati 4. Brand Equity Models – Brand Asset Valuation. Designing & Sustaining Branding Strategies: Brand hierarchy. Product management . Underlying forces of International Marketing. Registration of Exporters.Pran K Choudhary 6. Aaker Model. celebrity endorsement.Jones 9. (6) 3. The role of brands. scope & Objectives. International Marketing: Concept. Lehmann.Philip Kotler 5. Russel S. Brand Resonance. Successful Branding . Brand Audits. 5. Brand Revitalization. Books Recommended:1.
Government and Autonomous Organizations for Exporters.M. 5. Marine Insurance.A. Kalkundribar. Excise Clearance. Rathor. Export Marketing – B. Labeling. (6) 7.B. International Pricing Decisions: Factors influencing international pricing decisions. Rathor. Insuring goods against marine risks. International Marketing – S.O. 4. (4) (2) (8) 6. International Marketing Management – Varshney And Bhattacharya.S. Appointing Overseas Agents Obtaining a License (Export License). Export Marketing – Michael Vaz. Export Documentation: Submitting Documents to Bank for purchase / Collection / Negotiation under L/C. Packaging.I. Essentials Of Export Marketing – S. International Marketing Export Marketing – S. Obtaining export credit Insurance. Semi. Preparing Export Document Shipping and Customs Clearance of the goods.B. Export Marketing – Francis Cherunilam. and EXIM Bank. 11. 8. Where & How – Parasram 4. Institutional support from Government. Export Credit Limit. Nabhi’s How To Export – Nabhi Publication 2.T. Winning The World Marketing – Bhattacharya 7. Wahi And A. Bhattacharya. Processing / Manufacturing goods for Export and their inspection by Government Authorities. Export – What. International Trade And Export Management – B. Arranging Finance for exports: Financial and fiscal incentives provided by the Government and foreign exchange facilities by the R. Books Recommended:1.Uniform pricing V/s Market by market pricing 5. Understanding foreign exchange rates and protection against their adverse movement. Chunnawala 10.S. Shiva Ramu 3. Exchange rates.Sending / Exporting samples. Compulsory Quality Control and Pre-shipment Inspection. 9. 12. Global Marketing Strategy – Douglas & Craig. J. Packing And Marketing Goods For Orientation to GATT and functions of W. (2) 87 . 6.
Extranet. geographic.E-Marketplaces and Economic Impacts (2) 3. Web and Wireless. Market space . Consumer Behavior on the Internet: Demographic. Mirroring Capability and New Customer Relationships ."Moore's Law" and "Gilder's Law" .Visibility. Intranet. B2B and C2C) (4) 2. Concept of e-Business & e-Marketing. Markets (including B2C. E Business Fundamentals: Internet Basics: Internet. The Virtual Value Chain: Marketplace vs.(408 A).The Network Economy . Portals. psychographic and 88 .VIRTUAL MARKETING 1.
service capability. Jaiswal & Anjali Kaushik 6. Virtual Communities: Building Partnerships through Community . e-CRM: Business & System Frontiers: M. e-Marketing: Strass. Books Recommended:1. Frost 2. Rust and P.Electronic Payment System . Prasad Gadkari’s Guide to E-Marketing (1) 89 . (4) 7. (4) 8. eCRM-Concepts & Cases: Madhavi Garikaparthi 5.Importance of price competitiveness to e-Business . convenience. data mining. butterflies . Information for Competitive Marketing Advantage: Marketing Research on the Net . e-cash.behavioral factors important to e-Marketing. data warehousing and real-time profiling.Price rational vs. El-Ansary. Analytical CRM. Blogs (1) 9. Digital Marketing for Dummies: Carter-Brooks-Catalano-Smith 3.Place in the Internet Marketing Mix : the importance of fulfillment. building a brand – Price in the Internet Marketing Mix .E-Security – Firewalls (1) 10. Legal and Ethical Issues: Privacy and Security Concerns . The Internet Marketing Mix: Continuum of purely virtual to purely physical products. collaborative filtering. The Future of e Marketing. price obsessive consumers.Product in the Internet Marketing Mix . Motivations for shopping on the net attributes of online shopping. e-Customer Relationship Management: The Economics of e-Loyalty .Internet strategies facilitating CRM – including personalization. (3) 5.The importance of trust .Different types of payment modes. logistical considerations.K. loyalists vs.User-Generated Content. e-Service-New Directions in Theory & Practice: Roland T. Customer Experiences on the Web: The web's ‘unique capabilities’ – Interactive communications with customers for .organizational learning. e-money . Kannan 4.The importance of focusing on the "right" customers . Relationship Capital – eCRM .presenting product online. e-check. Collaborative. (4) 4. Introduction to Operational.Using Data Tools to Enhance Performance & for marketing intelligence.Upselling and crossselling.P.Promotion in the Internet Marketing Mix .reaching the econsumer (6) 6.
Classification of Goods.INDIRECT TAXATION 1. Central Excise: a. d. Job workers. (18) 90 . Definitions. Nature and Contemporary Legislation for the same. Excisable goods. b. Manufacture. e.(404B). Liability for the central excise. Goods. ii. i. iii. c.
Business iii. Valuation of Taxable Services for Changing Tax. Resale xi. Seizure. Appeals. Valuation of Taxable Services for Service Tax f. Administrative Structure of Excise Departments J. Show Cause Notice. Turnover of purchase and turnover of sales. Determination of Tariff Headings g. Returns Returns and self assessments Audit of registered dealer.1994 as amended in a Finance Bill by Government of India in 2005): (12) a. Rate of tax on goods specified in schedule. g. Transaction Value i. Place of business viii. Excise Audit. Charge of Service Tax e. Sale price x. Concessions for SSI Units. Agriculture ii. (30) 91 . Penalty. Registration i. Commencement and Application. Value Added Tax (VAT): a. b. Manner and Payment of Duty and letter of Undertaking. Confiscation. c. Purchase price ix. Duty Payment under protest. Goods vii.f. Non-resident dealer vi. Definition i. Capital asset iv. c. Tax liability ii. Various Procedures:Legislation. Valuation of Goods h. Service Tax (Chapter V of the Finance Act. Interest. Payment of Service Tax. Furnishing of Returns 3. Self Removable under Invoice. h. Definitions d. Registration Registration procedure Fresh registration Information to be furnished regarding change of business Declaration of name of manager and PAN d. Extent. Adjudication. 2. Dealer v. b. Refunds. Incidence of Tax i.
Saxena 8. Vinod Singhania (405B). c. Forex Markets a. 7. Payment of Tax Deduction of tax at source Payment of tax Adjustment of any payment Special provisions regarding liability to pay tax in certain cases Liability of firms and partners f.Jakotiya 3.trade and non trade. b. Use of IT in international finance. Indirect Taxes.Yogendra Banagar & Vandana Bangar 6. d. Administration. Change in rates of VAT and disclosure of information m.Dr.spot forward.Law & Practices. Datey 2. Tax audit under VAT Imposition and rate of VAT Acquisition of goods from member states Importation of goods from outside member states Goods subject to a warehousing regime g. Indirect Taxes-Snowwhite Publications. Income Tax – Dr. Indirect Taxes. Indirect Taxes. Collection. (6) (12) 92 . Relief.V. Sanjeev Kumar 5. Appeals etc.INTERNATIONAL FINANCE 1. Exemptions and Repayments j. Role of World Bank. WTO and its impact. Payment of VAT taxable persons i.S. IMF. Indirect Taxes. Determination of value h. e. Nature. future options & swaps. Enforcement (provisions) k.e. Overview of international business. scope and significance of international finance. Assessment of VAT and other payments due l. Globalization and its impact. Indirect Taxes. a. b. Forex Markets. VAT Ready Reacnor.Ravi Kishore 4. SDR. Definition of foreign currency and foreign transactions. 2. Books Recommended:1.
International receivables and cash management. Management of Translation. Bala & Pattabhai Ram. e. b. International Finance. K. FDI. f. International Finance – V.D.Adrian Buckley 6.Nabhi 7. Forex Risk Management a. International Accounting Standards on foreign transactions Books Recommended:1.Mathematical models.Shapior 4.P.S. d. MAFA. Trade settlement methods. b. International perspective-federal bank. ICC guidelines. (16) a. European Central Bank. foreign trade policy. Indian perspective-FEMA. Essence of International Money.RISK AND INSURANCE MANAGEMENT 1. Export Finance. Hedging tools and techniques. Sources of international finance a. International Economics. Exchange Control Regulations. ECB. Japanese Yen and US Dollar. g. ADR. e. Transaction and economic Exposure d. b. Short Term borrowing. Emerging importance of Indian rupee. EOU/STPI.M. SEZ. Internal and External Techniques viz Netting. International Finance. Chinese Yuan.G. Buyers credit and supplier’s credit. International Finance. Impact of Euro currency.D. EPZ. Syndication. rupee convertibility.V. c. f. role of RBI. Introduction to Risk Management. C. Identifying types of risks b. Mithani 5. 8. Leading and Lagging. Sharan (9) (15) (15) (3) (406B). 3. Quantifying Risk and Hedging techniques.internal and external. Rajwade 2. 4. 6. e. f. Regulatory Framework of international finance a. 5. 93 .A. Matching. Role of participants of Forex market. Price variation. d. Risk definition and measurement.c. Apte 3. Exchange Rate determination. FCCB. GDR.
General Insurance Products (Fire. Product Development h. Legal framework and documentation (14) (15) (15) 94 . Design and Evaluation i. Loss prevention and control j. Caps g. Motor & Health) c.h. Operational aspects. Principles of General Insurance b. Forwards b. 3. Instruments of External techniques of Risk Management a. Pricing in Foreign Currency. Marketing and Servicing l. Forward Rate Agreement f. Assets Liability Management. Collars h. Perils e. Pricing techniques j. Options e. Legal Framework 4. Clauses and Covers f. Floors and their applications i. Life Insurance a. Principles of Life Insurance b. Risk Assessment & Underwriting f. Futures c. Life Insurance Products d. IT Applications m. Claims Management k. Reinsurance j. Terminology d. Development and evaluation i. Swaps d. Premium Setting g. 2.Tax planning n. IT applications n. Risk Assessment & Underwriting g. Marketing and Servicing m. Claims Management k. Financial Planning and Insurance c. Reinsurance l. Pensions and Annuities e. i. General Insurance a. Product Design h.
Books Recommended:1.A.Mishra 7. 2.1 Need of compensation management. Principals of Insurance.George Kleiman 5. (4) (4) 95 .STRATEGIC FINANCIAL MANAGEMENT 1. 2.Hull 2.1Meaning of SFM 1.3Reasons for managing business financially 1.5 9-s model for SFM 2. Conceptual Framework 1. Apte 4.Taxman (407B). Commodity Futures & Options.2Evaluation of costs and benefits 1. Options and Futures. Insurance Law Manual. International Finance.Holioke 6. Rajwade 3. International Finance.G. Compensation Management.2 Types of employees & compensation strategy. Principals of Insurance.P.V.4Strategy & strategist 1.
2.3 Design of wage policy. 2.4 Negotiations. 2.5 Design and implementation of VRS 2.6 Implications of FBT. 3. Financial Aspects of Supply Chain Management strategy with respect to following areas (4) 3.1Vendor management 3.2Purchasing 3.3Inventory control and its techniques 3.4Distribution Management 3.5Relationship with dealers 3.6Product pricing 3.7Marketing cost analysis 4. Corporate Valuation 4.1 Reasons for valuation of business enterprise. 4.2 Different Approaches to enterprise valuation a. Market Related Valuation-At replacement cost and realizable value. b. future cash flows. c. Market Capitalization. d. Economic value added approach. 5. Overview of financial engineering. 5.1 Meaning 5.2 Benchmarking practices. 5.3 Innovative sources of Finance. a. Off balance sheet financing. b. Versatile bonds. c. Junk Bonds. d. Vendor Finance. e. Co operative federation 5.4 Funding strategies, monitoring and assessment. 5.5 Programs and policies to reward various stake holders. 6. Financial Restructuring. 7. Ethical Aspects. 7.1 Ethical Dilemma faced by Financial Managers. 7.2 Need for corporate social responsibility. 7.3 Corporate governance. a. Recommendations of Kumar Mangalam Birla Committee. b. Recommendations of Narayanan Murthi Committee. 7.4 Financial Restructuring a. Need for financial restructuring b. Restructuring through privatization. c. Restructuring of sick companies. (4)
7.5 Mergers and Acquisitions a. Demergers b. Accounting standard 14. c. Provisions of companies act on amalgamations, minority interest. d. Tax implications of mergers, Demergers. e. Leverage buy-out. 7.6 Joint ventures. a. Meaning. b. Accounting standard 27. 7.7 Reasons for Strategic Failures in mergers/acquisitions/Joint Ventures. Books Recommended:1. Strategic Financial Management- G.P. Jakhotiya 2. Strategic Finance Case Studies- N.J. Yashaswy 3. Guide to Companies Act- Rammaiya 4. Accounting Standards and Corporate Accounting Practices- T.P. Ghosh.
(408B)- STRATEGIC COST MANAGEMENT 1. Meaning, nature and significance of strategic Cost Management. 2. Value Analysis and value addition. 3. Activity based costing 4. Waste Management-Scraps, defectives etc. 5. Method study and work study. 6. Cost benefit analysis, Profit planning. 7. Role of Budgetary control and standard costing in profit planning. 8. Productivity improvement- Various tools and techniques including Kaizen and Six Sigma. 9. Brand building-cost implications of brand building. (2) (3) (3) (3) (2) (4) (4) (5) (2)
10. Supply chain Management- Cost implications. Books Recommended:1. Cost Management- Ravi M. Kishore 2. Cost Management- Colin Drury 3. Strategic Cost Management- Foster 4. Strategic Costing- Robert Kaplan 5. Cost Management- Coopers
404C – EMERGING TRENDS IN INFORMATION TECHNOLOGY 1. Overview of an E – Commerce Internet, Intranet, Extranet, Definition, Goals of E- Commerce Difference between E-Commerce and E- Business Models of E- Commerce Limitations and Advantages of E-Commerce 2. E-Banking: Transactions: Inter Banking, Intra Banking, Electronic Payments, (Payment – Gateway Example) Securities in E-banking (SSL, Digital Signatures – Examples) Services Provided: -ATM, Smart Card
KM Cycle & KM architecture. Content Management and Disseminations: E-learning – Models WBT. GIS/GPS: What is GIS?. Electricity Bills (8) 3. Virtual Campus.Security Firewalls. Merits/De-Merits. Strategies and tactics for implementation of E – Governance Case Study (8) 8. Video Conferencing. E – Commerce: C. Internet (Use of Search Engines Google & yahoo etc) 6. Getting map on Computers. Telephone. KM approaches (6) 9. LMS & LCMS. Nature of Geographic data. KM tools. Marketing and Service Management. CBT.g. E – Commerce: Milind Oka 7.S. Asynchronous/ Synchronous Learning. Network Security (8) 4. Murty 8. CRM: Sales. Guidelines. Knowledge management: What is KM? (Components and Type of Knowledge). Transportation/Distribution Management (4) 7.shop Introduction to security. E. C2G. Challenges to E – Governance. E – Governance: E –Governance Models: (G2B. Types of Securities Security Tools. Why it is required. Fire Wall and Internet Security: William Cheswick. G2G). G2C. Stevens. Building Online Community. Implementation and Deployment phases (6) Books Recommended:1. Call Center – brief perspective technology wise. Ethics. Management Information System: Jawadekar 2. Knowledge Building Models. Disaster Recovery Management. Karte. Case Study (8) 6. The Essential Guide to Knowledge management: Amrit Tiwana 4.V. Spatial Objects & Data Models. Electronic Market / e. Case Study (8) 5. Chatting Bulleting. GIS standards & Standardization Process of GIS development. Aviel Rubin 9. Functioning. The GIS Book: George B. 5. Management Information System: Laudon & Laudon 3.ECS (Electronic Clearing System) e. E – Logistics: Logistics & Supplier Chain Management. What is BPO/BCP. Warehousing Management. E-Governance Case Studies – Ashok Agarwal 99 .
Parallel Runs . Infrastructure . Reileigh Curve Project Organization Risk Management Project Finance Procurement Management Project Scheduling Project Quality Management Communication Management II.405(C) SOFTWARE PROJECT MANAGEMENT & INFORMATION TECHNOLOGY I. Software.Quality Concepts .Types of Testing . Test Data .Hardware. Corrective. Software Project Management Overview of COCOMO Model. CMM Production / Implementation .Different Methods of estimation in brief . PERT/CPM.Generation of Test Cases.Schedule .ISO.Adaptive.Overview of .Change Management Maintenance .Design and Walkthroughs Testing . Network.User Acceptance Tests .Test Plan .Version Control and Configuration Management Documentation Methods for all these topics Aspects specific to Generic Product Development vis-à-vis user specific application development III.Resource Allocation .Types . IT Management Acquisition Process .Review .Requirement Planning . Preventive .Progress Review .Function Point Analysis in some details Use of CASE Tools Introduction to MS Projects Design and Development . Software Project Management Resources Planning and Estimation .Sizing (15) (25) 100 .
Documents involved IT HRM .Procedures Performance Evaluation .Scheduling .Broad methods for Hardware. Software and Personnel Books Recommended:1.Retention .Selection .Selection Methodology including Benchmarking . Management of Information Technology ..Roger S. Software Engineering .Career Path Planning IT Operations .Training .Dunn and Ulman 5. Software Engineering . Software Project Management .Roles and Responsibilities . TQM for Computer Software . Shooman 4.Pravin Muley (20) 101 .Martin L. Pressman 3.Edwin Bennetan 2.
Calculation of Labour Efficiency.Indenting.406(C) . Manufacturing Bill of Materials Processing with Product Configuration Master Production Schedule Capacity Requirement Planning for Equipment. Purchasing. Manpower and Time Material Requirements Planning Production Planning .Loan Accounting . Vendor Analysis.Raw Material.Salary Calculation and Reporting .Standard / FIFO / LIFO / Average / Weighted Average Costing Methods Sub-Contracting of work to outside vendors (20) 3.PF and Gratuity .General Ledger Balance Sheet / Profit & Loss Account / Schedules Trial Balance Journals / Day Books Ratio / Expenses Analysis Accounts Receivables Accounts Payables (8) 4. Sales and Distribution Sales Budgeting . Suppliers' Bill Passing and Receipt of Material Stock Accounting and Control .BUSINESS APPLICATIONS 1. Financial Accounting Accounting . Superannuation 102 . Human Resources Employee Database Recruitment Employee Appraisal Employee Training Leave Accounting Payroll .Work Order Management Shop Floor Control .Bonus. Work In Progress and Finished Goods Job / Product / WIP Costing . Incentive.Income tax Calculations and Reporting . Productivity and DownTime Analysis Material Procurement . Ex-Gratia.From Order Acknowledgement to Dispatch and Invoicing Follow up for Pending Customer Orders Sales Analysis (8) 2.Market Segments / Customers / Products Customer Enquiry and Preparation of Quotation Customer Order Processing .
Banking Savings Bank Accounting .Arrears Calculation 5. Business Applications of computers . House Keeping etc.Milind Oka (6) (6) (6) (6) 103 .Real Time Internet Banking Fixed Deposits 6.. Inventory of Food Items and Consumables Billing and Credit Control Sales Analysis Books Recommended 1. Hotel Management Reservation and Registration . Hospital Management Patients' Registration .Client Server Services of restaurant.On-Line Services of Lab and Operation Theatre Inventory of Medicines and Consumables Billing and Credit Control Patient's Medical History Database 7.
Prototyping. documentation Review of Performance (2) 5. email. Auditing Concepts (2) 2. BCP (2) 9.Review of Performance. Software Procurement and Development . Standards. LAN. Digital Signature .Planning. Security. DEI.Meaning and IS Auditor's Role . Steering and Other Committees. Evaluation and Reporting Methodologies (2) 10. SSAD. Network. Risk. System Software. Concept. Infrastructure. SCM. Process.Ron Weber 2. Controls . procurement and other controls (2) 6.Around and Through Computer (2) 3.Traditional. O.(407C) INFORMATION SYSTEMS AUDIT 1. Scheduling. Performance. WAN. Methodologies . Steps. QA and QC. Review and Controls (2) 8. Problems Management. Network. Auditing in a Computerized Environment . Network Concepts. Exposures (2) 4.Project Management Testing . Validation. Long Term and Short Term Plans. Latest CISA Review Manual by ISACA. Internet. DBMS. IT Crimes.Input. EDP Auditing Conceptual Foundations and Practices . Environment. Controls . Record Maintenance.Implementation Review (8) 7. Logical Access.. (2) 11. Client-Server-Architecture. Broad introduction to concepts and practice of E-Commerce and Legal Framework for E-Commerce Books Recommended:1. Evidence collection. Objectives.SDLC . IS Operations . HR Polices. Privacy Issues (2) 12. USA (2) 104 .Mohan Bhatia 3. Output. IT Environment – Hardware. Database. Physical Access. IS Strategies and Management . Organizing. ISA .Concept. OOM. Techniques. Segregation of duties. 4GL .Need.S. Viruses. Encryption. Types.Organizational structures.
Client Side Layout – List (OL. Meta Tags. Working with variables Definition and Naming rules Data Types Constant. HTML A.HTML Basics Introduction to HTML WWW Web Publishing B. Getting started with active server Pages What are ASPs? Understanding Client – Server Model ASP versus Client side Scripting Setting PWs and/or IIS ASP tools like Visual Interdev or Font Page B.Tables. ASP A. Text. Within Page. DL) . Understanding ASP Script. Introduction To XML 2. To a Site. Dissecting your First ASP Script.Frames (Nested. Scripts. Links And Images – Image MappingServer Side. Understanding VB Script Control Structures Conditional Looping Branching E. /External Transaction Effect Client Pull D. UL. Form Elements Links – To a page. Styles C. Designing Contents – Blocks. ASP Browser ASP Process Concept of File Inclusion.(408C)– INTERNET TECHNOLOGY 1. Using VB Script Built-in Function Typecasting Variables (2) (5) (3) (3) (3) (3) (3) (2) 105 . I Frame) Head Elements – Base Font. CSS Inline Embedded Sep. Arrays Operators D. C.
Date. Microsoft Office 2003 Front page Inside Outside 106 . Formatting -Functions. The Complete Reference to HTML . HTML . Dynamic HTML for Dummies – Michael Hyman 3.Willart 7. and Deleting Database records The Internet Programming using Front Page (2) (4) Books Recommended:1.Thomas Powell 2.F. Math. Updating. Using Database Reading From a Database Using ASP Inserting. String. ASP 3.0 – A Beginner’s Guide – Mercer 6. ASP Developers Guide – Greg Vuczek 4. ASP in 21 Days – Scott Mitchell and James Atkinson 5.Beginner’s Guide .
OPERATIONS STRATEGY IMPLEMENTATION: Evaluating various trade offs alternatives – Focused manufacturing – Product or process focus – Make or Buy – merits /demerits – value chain approach – just in time – lean manufacturing – Quality as strategic factor – CAD/CAM/CIM. controlling operations – key performance Indicators. Services. issues involved – organizational issues operational approaches to improving delivery system.Terry Hill 5.OPERATIONS STRATEGY 1. Richard Lamming. PQCDSM. (10) 2. (6) 8. Peter Jones – (Butterworth Heinemann) 6.G. (8) 4.David Walters – Palgvave Mcmillan 2.Koregaonkar (Mac Millan) 9.Narayanan 107 . METHODOLOGY FOR DEVELOPING OPERATIONS STRATEGY: Checking markets. Progression & Regression. INVESTMENTS DECISIONS: Linking investments to Product life Cycle and Risk reduction – fast market feed back – use of IT – organizational learning – Traditional accounting and financial perspectives and operations strategy. ROLE OF MANUFACTURING /OPERATIONS IN BUSINESS STRATEGY: Value as business concept – strategic issues in manufacturing – Value Chain concept Focus. DYNAMIC MARKETS & GENERIC STRATEGIES: Technology strategy – Issues in New Product development Time to market – strategic nature of process – Business implication of Process choice – Hybrid Process. 8. MANUFACTURING INFRASTRUCTURE DEVELOPMENT: Importance . Delivering Value to customer. JIT in manufacturing – M. (10) 7. (6) 6. 7. (6) 5. Competitive strategy – M. (6) 3. OPERATIONS STRATEGY & COMPETITIVENESS: World of operations in 2020 – Operations Management in the organizational chart . core competence and distinctive capabilities – stake holders & strategy. Strategic Operations Management .Steeve Brown. PRODUCT /SERVICE PROFILING: Procedure – company or plant based profiles – decisions for product reallocation – down sizing – Capacity decisions. Order Qualifiers. Manufacturing Strategy . John Bessant.Operations as a service – Historical role of Operations Management – Current perspectives. Outcome of Market debate – Linking manufacturing to Markets – strategic integration – why products sell in the markets – Order Winners.(404D). Operations Management for Competitive Advantage – Chase 3. Operations Management – Terry Hill. Operations Strategy and Competitive dimensions – Operations and Corporate Strategy – Strategic Fit – A framework for Operations Strategy in Manufacturing. Managing Technology & Innovation for Competitive Advantage . (8) Books Recommended: 1.E Porter. Operations Strategy -. Competitive Manufacturing Management – Nicholas 4.
Social Issues in Technology Management: Technological Change and Industrial Relations.A. F. . Morphological Analysis. key principles.Tarek Khalli -. 4. Technology Acquisition. Evolution and growth of technology. Introduction to technology management: Concept and meaning of technology.V K Narayanan Pearson Education Asia 5. technology sourcing. types. (6) 8.Jaico Publishing House 108 . and S. R. joint ventures. Technology Assessment and Environmental Impact Analysis. Management Of New Technologies For Global Competitiveness –– Christian N Madu . Project management in adoption and implementation of new technologies.. Bringing New technology To Market .Twiss. Irwin. framework for formulating technology strategy.C.Burgelman. Strategic Management of Technology & Innovation .Kathleen R Allen . Organizational and Psychological Factors. Technology strategy: concept. (8) 2. Management of Technology . 8. Madique. Forms of technology: process technology and product technology. 3. Wheelwright -. (8) 3. -. outsourcing strategic issues.TECHNOLOGY MANAGEMENT 1. Technological Forecasting: Exploratory: Intuitive. Speed of Diffusion. Linkage between technology.Souder.Schilling .Mcgraw Hill 7. Managing Technological Innovation .Prentice Hall India 10.McGraw-Hill. (6) 7.(405D). Technology diffusion and absorption: Rate of Diffusion. 2nd ed. Extrapolation. B. (5) 9. Impact of technology on society and business. M. Human Aspects in Technology Management: Integration of People and Technology.M. Strategic Technology Management . Managing New Technology Development . Managing Intellectual Property. and C.A. Technological Leadership and Follower ship. 9. Normative: Relevance Tree. Crawford McGraw-Hill. Technology Assessment: Technology Choice.C. W.Betz. Pitman. (6) 6. Meaning of Innovation and creativity. Innovation Time and Innovation Cost. Strategic Management of Technological Innovation . Technology Transfer Management: Technology transfer-process. Managing research and development (R&D). innovation management (8) 5. role and significance of management of technology.McGraw-Hill. development and competition. Mission Flow Diagram (8) 4. (5) Books Recommended: 1. 2. Managing Technology and Innovation for Competitive Advantage .Gaynor . Competitive advantages through new technologies: product development – from scientific breakthrough to marketable product – Role of Government in Technology Development. Organizational Structure. Technology forecasting: techniques and application. Technology Monitoring. McGraw-Hill. Growth Curves. Handbook Of Technology Management . 6.
The Juran Philosophy – The Juran Quality Trilogy. 4. P. Customer Satisfaction Measurement Techniques . The Crosby Philosophy. Reliability: Concept and Components – Concepts of failure – Reliability of system – Success and Failure models in series and parallel – Methods of achieving higher reliability – Concept of maintainability and availability – Comparison with reliability.A Race Without a Finish Line.Building the House of Quality – Implementing Quality Function Deployment. 100% Inspection – Attributes and variable sampling plans – OC Curves – Producer and Consumer Risk – AQL.(406D).Customer Relationship Management Techniques. The Deming Management Philosophy – Profound Knowledge – The Impact of Profound Knowledge – Deming's 14 Points for Management.Cross-Functional Teams – Supplier/Customer Partnerships. 5. Perspectives on Leadership for Quality . TQL. Managing and organization for quality: Quality Policy – Quality Objectives – Leadership for Quality – Quality and organization culture – Change Management – Team Building. 2.Service Needs Identification – Service System Design. Quality Management Standards: (Introductory aspects only) a. Quality Management Assistance Tools: Ishikawa Fish Done diagram – Nominal Group Technique – Quality Circles – Flow Charts – Pareto Analysis – Pokka Yoke (Mistake Proofing). Principles of Total Quality Management: Introduction . Benefits of Total Quality Management. The ISO 14001:2004 Environmental Management System Standard c. Designing Quality into Services . 9. and Competitive Advantage: Brief History Modern Developments in Quality . 7. RQL. Quality. Definitions of Quality. Quality in Manufacturing and Service Systems. Quality Function Deployment – The Quality Function Deployment Process . 3. The ISO 9001:2000 Quality Management System Standard b.Quality and Price .The Taguchi Loss Function. Partnerships . Economic Issues .QUALITY MANAGEMENT 1. np and C Charts – Benefits of Control Charts and Applications 6. Strategic Planning.Quality and Market Share . AOQL and AOL. Statistical Process Control: Control Charts – X-R. ISO 27001:2005 Information Security Management System (8) (10) (10) (6) (2) (6) (4) (6) 109 . Malcolm Baldrige National Quality Award Award Criteria.Quality and Cost .Elements of Total Quality Management – Strategic Planning and Leadership – A Customer Focus – Fact-Based Management – Continuous Improvement – Teamwork and Participation.The Balridge View of Leadership. Quality Control and Quality Assurance: Concept of Quality Control – Concept of Process Variation – Acceptance Sampling – Sampling Inspection Vs. 8. Quality & Competitive Advantage. Customer Focus: The Customer-Driven Quality Cycle – Identifying Customer Needs – Achieving Customer Requirements in Production – Implications of the Customer-Driven Quality Cycle.
CMMI Fundamentals & Concepts f.Mock Audits . Managing for Total Quality – Logothetic 6.Auditor Ethics .d. The essence of Total Quality Management – Hunsen & Ghare 5.Value addition process during Internal Audit . (8) Books Recommended 1.Quiz. 110 .Writing an Audit Report . Quality Problem Solving – Smith 7. Total Quality Management – Sundarrajan 3. ISO / TS16949:2002 for Automobile Industry e.Planning for an audit . Auditing Techniques . Quality Control & Total Quality Management – Jain 4.Dale H Bester field – Pearson Education 2. ISO 9000 – Kairon 8. Quality Control .Developing a Check-list -Conducting an Audit . Manuals of various standards.
critical chain scheduling method. types of project.PROJECT MANAGEMENT 1. major features of softwares like MS Project. Earned value Management. (2) 9. Multi project resources scheduling (2) 4. (2) 8. “Project Management. team building process. Forward Pass and backward pass. application of Critical chain scheduling and limitations. stages in developing a high performance project team. Managing Project Teams: Team development process.A Managerial Approach” John Wiley and Sons 3.(407D). Precedence Diagramming Method. Work Breakdown Structure. Scheduling And Control” Tata Mcgraw-Hill Publishing Co Ltd 111 . Selection and training of employees. Clifford F Gray. reducing project duration. James P Lewis “Project Planning. Project Quality Management: Concept of project quality. quality management at different stages of project. Critical Chain Scheduling: Concept of critical chain scheduling. tools and techniques. (2) Books Recommended 1. Quality Management Systems. Limitations of CPM/PERT. final closure. importance of project management. Jack Meredith. project organizational structure. Statement of Work. cross cultural considerations. performance measurement. Samuel J. project life cycle. project team pitfalls. responsibility for quality in projects. Mantel Jr. splitting and multitasking. (4) 7. methods to monitor. John M Nicholas “Project Management For Business And Technology” Prentice Hall Of India Pvt Ltd 4. IT in Projects: Overview of types of softwares for projects. (4) 6. termination steps. (8) 3. (2) 5. (2) 10. PERT/CPM simulation. Resource Scheduling: Resource allocation method. AON basics. “Project Management-The Managerial Process” Tata Mcgraw-Hill Publishing Co Ltd 2. (2) 2. TQM in projects. constructing network diagram. project audit process. evaluate. Project Planning: Project Planning and Scheduling techniques: developing the project network USING CPM/PERT. and cost. Erik W Larson. Project performance Measurement and Control: Monitor and assess project performance. Project Management Concepts: Concept and characteristics of a project. International Projects: Issues in managing international projects. criterion for software selection. Project Closure/ Termination: Meaning of closure/ termination. schedule. constructing diagram and computations using precedence diagramming method. and control planned cost and schedule performance.
determining purchasing quantities. values in the workplace. Competitive Manufacturing Management – Nicholas. The role of power. E commerce and the right type of relationship. Dobbler. World Class Supply Management . new skills and attitudes required. Supply Management and Social Responsibilities: Diversity suppliers. Evolution of Sourcing: Purchasing a dynamic profession . 112 . Global Sourcing (6) 2. Organization of stores. Portfolio approach. Supply Management – An organization spanning activity: Supply Management’s role in business. Developing and managing collaborative and alliance relationships – joint problem solving. (3) 5. Stores Procedure. e-procurement. Buyer-Supplier Relationships: Transformation of buyer-supplier relationships. Five Major Developments – cross functional teams. Just in Time Purchasing. TMGH. (5) 7. (3) 4. Cross-Functional Teams: Cross-functional teams and supply management activities. Starling. 7th ed. Operations Now – Finch 4. certification. Supply Management’s relation with other departments. Supply Management in non-manufacturing organizations. strategic sourcing. quality at the source. Three types of buyer supplier relationships. (2) Books Recommended:1. Stores documentation. supply chain and supply networks. information sharing. Supplier selection. (6) 3. benefits of cross-functional teams.(408D). 2.STRATEGIC SOURCING 1. prerequisites to success of cross-functional teams. Replenishment system. Supplier’s perspective. evaluation. Methods of Buying. Production and Operations Management – Chary 3. Protecting our physical environment. Supply Management and the external environment. Stores Management: Functions and Importance of Stores Management. Concept of Hire-Purchase.Origins of Purchasing and transition to supply management – value adding benefits and strategic focus. Relationships of the future – JIT in the supply management (5) 6. challenges of cross-functional teams.Burt. Purchase Management: Purchasing activity. supply alliances. Contract & Procedure of Leasing.
(404E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION LABOUR WELFARE 1. Labour Welfare – Introduction, History, Definition, Scope, Objectives, Principles and Theories. 2. Labour Welfare Officer – Role, Qualifications, Functions, Duties. 3. Productivity and Labour welfare. 4. Workers Participation in Management – Role of WPM in Labour Welfare and Industrial Hygiene. 5. Workers Education Scheme – History and programs. 6. Statutory Welfare Amenities – as per Factories Act, 1948, Plantation Act, 1951, Motor Act 1952, Motor Transport Act. 7. Non-statutory welfare Agencies – Role of Trade Unions, NGOs and Local-self Govt. 8. ILO - & ILC – Introduction, History, Scope, Objectives and Structure. 9. Corporate Social responsibility, Industrial Social work. 10. Impact of Industrialization on Developing countries like India - Pollution, Urbanization, Social Health. 11. Relationship between Mental, Physical, Social and Industrial Health. 12. Social Security – concepts and components. Books Recommended:1. Aspects of Labour Welfare and Social Security - A.M.Sharma 2. Labour Welfare, Trade Unionism – S.D. Punekar 3. Labour Problems and Social Welfare - R.C. Saxena 4. Labour economics and social welfare - Dr. B.P. Tyagi.
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(405E)- Labour Laws
1 The Industrial Disputes Act, 1947 Definitions of Industry, Workman and Industrial Dispute - Authorities under the Act –Procedure, Powers and Duties of Authorities – Strikes and Lock outs – Lay off and Retrenchment – Special Provisions relating to Layoff, Retrenchment and Closure in certain establishments (12) 2 The Maharashtra Recognition of Trade Unions & Prevention of Unfair Labour Practices Act, 1971 Entire Act 3 The Industrial Employment (Standing Orders) Act, 1946 Entire Act – Principles of Natural Justice 4 The Employees’ Provident Funds and Miscellaneous Provisions Act, 1952 Entire Act 5 The Employees’ State Insurance Act, 1948 Corporation, Standing Committee and Medical Benefit Council– Contributions – Benefits – General 6 The Workmen’s Compensation Act, 1923 Entire Act 7 The Maternity Benefit Act, 1961 Entire Act Books Recommended:1. Bare Acts 2. Industrial Law – P L Malik 3. Industrial Law – J K Bareja 4. Labour Laws for managers – B D Singh 5. Industrial & Labour Laws – S P Jain
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(406E) STRATEGIC HUMAN RESOURCE MANAGEMENT 1) Introduction To Strategic HRM (6) Definition, need and importance; Introduction to business and corporate strategies; Integrating HR strategies with business strategies; Developing HR plans and policies 2) Human Resource Environment (6) Technology and structure; Workforce diversity; Demographic changes Temporary and contract labour; Global environment; Global competition Global sourcing of labour; WTO and labour standards 3) RECRUITMENT AND RETENTION STRATEGIES (8) Online recruitment; Employee referrals; Recruitment process outsourcing Head hunting; Executive education; Flexi timing; Telecommuting Quality of work life; Work - life balance; Employee empowerment Employee involvement; Autonomous work teams 4) TRAINING AND DEVELOPMENT STRATEGIES (8) Creating a learning organization; Competency mapping; Multi-Skilling Succession planning; Cross cultural training 5) PERFORMANCE MANAGEMENT STRATEGIES (8) Defining key result areas (KRA); Result based performance Linking performance to pay; Merit based promotions 6) REWARD AND COMPENSATION STRATEGIES (6) Performance based pay; Skill based pay; Team based pay Broad banding; Profit sharing; Executive Compensation; Variable pay 7) RETRENCHMENT STRATEGIES (6) Downsizing; Voluntary retirement schemes (VRS) HR outsourcing; Early retirement plans; Project based employment 8) HUMAN ASPECTS OF STRATEGY IMPLEMENTATION (8) Behavioral issues in strategy implementation; Matching culture with strategy Human side of mergers and acquisitions; Leadership, power and politics; Employee morale; Personal values and business ethics 9) GLOBAL HR STRATEGIES (4) Introduction to global HR strategies; Developing HR as a value added function Books Recommended:1. Strategic HRM – Jeffery Mello, Thompson publication, New Delhi 2 .Strategic HRM – Charles Greer, Pearson education Asia, New Delhi 3 .Strategic HRM - Michael Armstrong, Kogan page, London 4 .Strategic HRM – Agarwal, Oxford university press, New Delhi 5. Human resource management – Garry Dessler, PHI, New Delhi
(407E). South Western Publications 116 . methods and valuation models. Andrew Newall. Author: C B Mamoria and S V Gankar. issues. Performance Management – Criteria’s used. 3) Delivering Competitive Advantages Author: Clive Morton. Repatriation Process. issues in staff selection and retention. Learning organizations and organizational learning. Objectives and Approaches. linking hr to international expansion. Report. Compensation Management. Expatriate Training. need and objectives. challenges of sustainability with reference to Retention and Talent Management for competitive Advantages. HRD Accounting and Audit: HRA Introduction. Text and Cases. HRD Audit: Meaning.EMERGING TRENDS IN HR PRACTICES 1. benefits of HRA. methodology. factors associated. Author: T. Author: Dowling. Welch Pub: Thompson Learning. Pub: Himalaya Publications 2) HRD Audit. Re-Engineering HR – Functions and Processes. Jon Sparkes Pub: Jaico Publishing House 1st edition 4) Re-engineering of Human Resources Author: Lyle Spencer (Jr) Pub: John Wiley and Sons 5) International HRM – Managing People in International Context. differences between HRM Domestic and International perspectives. Labor Relations – Key Issues (10) 3. (6) Books Recommended:1) Personnel Management. international recruitment at different levels. HRD Scorecard. implementing re-engineering changes (6) 4. managing virtual teams. RaoPub: “Response Books” Leading HR. evaluation systems. collective learning (8) 2. V. audit instruments. The changed role of HR in organizations with respect to leading the change and operating from the “Board Room “level. Developing International teams. HR in International Context: Issues that change the context. Training and Development.
causing industrial unrest.(408E) CASE STUDIES IN PM & IR CASE STUDIES IN P M / IR 30 A student will study at least 20 cases. and upgradation. b) Conflict on transfer. Retrenchment. Cases will be normally based on the following topics of personnel management. demotion. c) Favouritism. 10 from personnel management and 10 from Industrial Relations. e) Using Act of force by Management. Lock-out. g) Disregarding agreement terms violating terms of settlement signed 117 . informal relations with higher authorities. d) Declaration of strikes lay off. a) Recruitment sources – controversy over issue of sons of soil. violation of principles of Management. f) Issues connected with adjudicated matters of respective industry. Suspension of operation etc. Closure. promotion.
S. M. 2/e .International Facilities Location . & Ghoshal.404F.T. P-P.International Operations Planning . A.Interface with R & D . Outsourcing 2) Location Layout and work flow 3) Production Company Factors Product factors Strategic role of foreign factories 4) Production Quality Productivity The Toyota way Beyond Toyota 5) Labour Laws Factory act/ Labour HR Practice 6) Variations in Operating Practices . et al. – Transnational Management 118 . – Global Operations Management Dornier. K Bedi. strategic alliances (Partnership and relationship management)  Books Recommended:Schniederjans. C. OUP Flaherty.International Sourcing & Logistics        8) Internationalization of Technology  .Management of Global Products 9) Interfaces with other Functions  . – Global Operations and Logistics Bartlett.J.International Operations Management -MFG: Make or Buy. M. – Operations Management in a Global Context Production and Operations Management.International Technology Transfer .INTERNATIONAL BUSINESS OPERATIONS 1) Internationalization of Operations .Interface with Communications 10) Joint Ventures.Benchmarking International Operations 7) International Operations-Critical Issues .Interface with Marketing .
Radebaugh and Sullivan International Economics.Globalization and Business .Daniels.Marrewijk OUP 119 .
Paris Publica 500 Clauses 1 to 49 with case studies / illustration. (4) 3 Introduction to International Monetary Developments: Gold standard.C. (2) 6 Methods of IN Trade Settlement: Open Account. Forfeiting / Factoring. and other formalities 12 Uniform Custom Practices of Docu Credits – 93 Revisions. (4) 8 Documents involved in International trade: Statutory Documents. Significance for the Economy and Bank. C.P. Evolution of Exchange Control. (4) 2 India’s Forex Scenario: BOP crisis of 1990. (4) 4 Finance Function: Financial Institutions in International Trade. Suppliers Credit. (4) 5 Non resident Accounts: Repatriable and Non Repatriable. Documentary Credit.G. (4) 7 Documentary Credits (Letter of Credit): Types of LC – Parties. I.C. Risk Bearing Documents. F. E. Convertibility. (4) 9 INCOTERMS: C.C.F.B. Outline of Exchange Rate and Types. (4) 13 Uniform Rules Collection – 97 Revision: Clauses 1 to 22 with case studies/ illustration.I. Country Risk Monitoring Model.Forward Rate. (2) 120 . (4) 16 Guarantees in Trade: Performance. Swap[s. Exchange Market. Bid Bond etc. Mechanism with illustration. Clean Advance. (4) 10 Financing of Imports by Opening of Letter of Credit: Documents required.405F.C. Export Methods how to start export.FOREIGN EXCHANGE MANAGEMENT 1 Management of Foreign Exchange with special reference to India: Meaning of the Term “Foreign Exchange”. (2) 17 External commercial Borrowings: Buyers Credit. Financial Documents. Fixed-Flexible Exchange Rate Systems.. Sanction of LC Limit. (4) 11 Export Finance: Financing of Export/ Deemed Export: Pre ship. and Post Ship (4) Finance. Bretton Woods system. Futures and Options.O. Transport Documents. LOERMS. Euro market. Trade and Exchange Control Formalities. (2) 15 Deriving the Actual Exchange Rate: Forwards. Exchange Arithmetic. Import Export Overview. Documentary Collection..I. Statutory basis of Foreign Exchange. (4) 14 Introduction to Exchange Rate Mechanism: Spot.
translation exposure and economic exposure and the management of these exposures. Actual practiced of capital budgeting (8) Book Recommended: 1 Hull. (20) 3 How to hedge and speculate: Hedging and speculating via forwards. Case for Fixed versus. Forward exchange contracts – features of forward contracts. Flexible Exchanges Rates. Maurice.406F. Euro notes and (6) Multinational Banking Market Efficiency: Efficiency of money markets and efficiency of foreign exchange markets. Bank settlement via correspondent accounts. Exchange Arithmetic – purchase and Sales transactions. The adjusted –present value technique.INTERNATIONAL FINANCIAL MANAGEMENT 1 The importance. (6) 7 Portfolio Analysis. Bank financing – Parallel Loans and Credit Swaps. A backgrounder to the International Financial systems –Gold and Dollar Standards. (6) 2 Foreign Exchange Markets: Spot exchange markets – the organization of Inter Bank Market. calculation of forward rates based on cross rates. Eurobonds and foreign bonds. Conventions in quoting forward Exchange. Foreign Exchange Risk and exposure and management – transition exposure. (6) 8 Foreign Direct Investment: Capital Budgeting for foreign direct investment. selecting the appropriate discount rates. (4) 5 Short term financial Markets: Eurodollars. Forward exchange Premiums and discounts. Euro currencies. retail versus Inter-Bank rates. Chips. Types of Buying and Selling rates.Binomial pricing and Black – Schools formula. options and swaps. Currency Options. Rollover Forward contracts. Rewards and Risk of International Finance. John Futures and Options 2 Levi. Chain rule. Chaps and Swift. Currency Futures. Equity and Bond financing. International Finance 3 Levich. Portfolio Selection and capital market theory in International context. Richard International Financial Markets. Cross rates. Exchange quotations. 121 . 6 Long term financial markets – Equity and Bond investments. (4) 4 International Manifestations of the Law of One Price: The Purchasing power parity principle and the Interest parity principle. futures. Multi-currency bonds. Difficulties in evaluating Foreign projects. Market Clearing And Exchange Brokers. Currency Swaps and Pricing of futures and options .
9. Historical perspective of diversity management in changing demographics 3. physical abilities. ethnicity.INTERNATIONAL DIVERSITY MANAGEMENT 1. sexual orientation. development and retention strategies in diverse organizations and workplaces 8. social / economic status. Understanding cultures.407F. Explanation of the dimension of race. caste. political ideologies 4. religious beliefs. Formulations of international equal opportunity and non-discrimination policies 5. age. Diversity management training programs for all employees and continuous monitoring of results. Diversity Audit. gender. Recruitment. Analysis of any two Organization’s culture. Limitations of Affirmative action welcoming ex-parte evaluation and other legal policies 7. influence of behavior 6. (2) (4) (4) (4) (4) (4) (3) (3) (2) 122 . Broad concept and definition of diversity 2.
International Importance of integrity. Hartman. Importance of doing business on merit. OUP/OIP 6. Wider concept of social responsibility Balance between profit and social / moral obligations and survival. Role of international trade and business organizations Concept of Ombudsman Books Recommended: 1. OUP 4. Ethics in international business (6) Normative and relative ethics. Perspectives in Business Ethics. Crane& Matten OUP 2. Human dignity (5) Meeting stake holders. Values and Ethics for Organizations. Sarham Oxley Act (SOX) Home and host country’s regulations and compulsions of international agencies 3. Corporate Governance2/e Mallin. concept and choice. expectations. OUP 3. Maintenance of ecological balance (2) 8. Business Ethics. Sustainable development (2) 9. Fundamental principles of ethics (2) 2. (2) 6. The Management and ethics omnibus.408F. CasesAnalysis of failure of leading corporate and top auditing firms due to lapses in ethics and social responsibilities. Mitra. Cost benefit analysis of corporate social responsibility and good corporate citizenship (2) 10. competitiveness and fair trade practices Employee wellness. Corporate governance beyond legal compliance (4) 4.Chakraborty. Legal compliances.BUSINESS ETHICS AND SOCIAL RESPONSIBILITY (INTERNAL PAPER) 1. Chakraborty. Chatterjee 123 . Its only Business. Ethics and human rights Balanced global environment Kyoto Protocol concern of global warming. OUP 5. avoidance of corrupt practices 5. judicious use of natural resources (5) 7.
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