INDIA’S SERVICES SECTOR: Unlocking Opportunity

Unlocking Opportunity
Australian Government
Department of Foreign Affairs and Trade
Economic Analytical Unit

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Australia. Dept. of Foreign Affairs and Trade. Economic Analytical Unit. India’s services sector: unlocking opportunity. Bibliography. ISBN 9781921244056. 1. Service industries - India. 2. India - Commerce. 3. India - Economic conditions. 4. India - Economic policy. I. Title. 338.470954 Editing by Peter Judge. Typesetting by Lyn Lalor. Production by Jean Penny, Pirion Print and Design. Cover photo by Adrian Westwood, Firefly Creative.

with India running out of hard currency. If so. new developments in technology. Confederation of Indian Industries]. provided the momentum for a major reduction of the role of the public sector in the economy. initiated by the then Finance Minister Dr Manmohan Singh in 1991. what factors need to be taken into account along the way as Australian companies consider whether they should be seeking to participate directly in India’s growth? 1 1 While some contend that growth picked up in the 1980s. “Our Berlin Wall fell…and it was like unleashing a caged tiger… We went from quiet self-confidence to outrageous ambition in a decade” [Tarun Das. Growth was strong over 1988–89 to 1990–91.Executive Summary executive summaryi ‘In 1991. and greater integration of India’s economy into international markets. Panagariya (2005) points out that growth was patchy.2 per cent in the third quarter of 2006. these studies claim. studies by a number of prominent analytical organisations have projected that India could even outperform these dynamic economies over the next fifty years. It was the more systematic and deeper reforms commencing in 1991 that helped sustain India’s economic growth. with the economy expanding at an annualised rate of 9. India’s entrepreneurial spirit was unleashed. Manmohan Singh…decided that India had to open its economy. In the past three years growth has been higher still. These figures call to mind the performance of the economic success stories of East Asia – Japan. Growth for 2006–07 may be even higher. behind only China and the United States. Such developments would profoundly shift the world’s economic centre of gravity. Keynote reforms. a degree of deregulation. Any such attempt would be futile. This study does not seek either to substantiate or to disprove these rosy projections. Well it might. The World is Flat) Optimism abounds in India. but this was largely a reflection of the liberalisation and deregulation measures under Prime Minister Rajiv Gandhi as well as expansionary policies that ended in the economic crisis of June 1991. Instead we ask: How might it happen? Is there a plausible path from today’s India to the projected giant economy of 2050? What opportunities might successful pursuit of that path generate for Australian services providers? And finally.’ (Thomas Friedman. Between 1991 and 2005 the economy expanded at an annual average of around six per cent. Too much is dependent on factors which cannot be plausibly predicted. such as the ongoing willingness and ability of Indian governments to sustain a reform program over long periods. China. Chief Mentor. most recently. Taiwan. at around eight per cent. and the shape of the international trading system. the high-growth ASEAN economies and. by 2050 India could be the third-largest economy in the world (in market exchange rate terms) by a significant margin. The result has been a shift from India’s traditional annual GDP growth rates of around 3. the health of the international economy. the Republic of Korea. Extrapolating from macro factors – such as demographics and potential for technological ‘catch-up’ – and assuming an ongoing reform effort.5 per cent to a much faster growth trajectory. P A G E iii .

hoW can the services boom lead to sustainable groWth? For the reformist approach that has led to India’s recent growth to be politically sustainable in the medium to long term. construction. has been strongest in services (IMF 2006). In general. Productivity growth in India. in the minds of many participants in the Indian economy. This means creating vast numbers of appropriate jobs. rural working class. is of interest because it provides a plausible road map by which current developments might lead to the long-term projections. has maintained a stubbornly static share in the economy at around 20 per cent. which is never likely to become a mass employer of low-skilled labour. the reverse has occurred. Whereas the East Asian economies’ success has largely been built on the development of export-oriented manufacturing. by contrast. which might be expected to provide the bulk of the required jobs over time. It is the consequent growth in these other sectors. it has been services that have led the way. which is elaborated in Chapter 1. particularly manufacturing. But the main driver of growth in the economy since 1991 has been a knowledge-intensive sector. and consequently to job creation on the necessary scale. for example. but relatively low skilled. Put simply. In terms of per capita income India remains a poor country. nor that the profile of India’s economy will remain static over time. there are signs of an acceleration in the growth of India’s manufacturing sector. But to date.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Why services? This report focuses specifically on the services sector because of the central importance of services to India’s current economic expansion. In India’s case. The key imperative for Indian policy-makers is to improve the situation of a huge and growing. when the reform effort was kicked off in earnest. Yet the services-dependent profile of its economy is much closer to that which has typically been associated with middle-income developing countries. India’s recent growth has been led by the dynamism of its services sector – particularly high-end. and the income that growth brings to the country. development of the services sector occurs after developments in agriculture and manufacturing. Already. this idea. this would involve growth of dynamic services export sectors such as Information Technology–Information Technology Enabled Services (IT–ITES). manufacturing and retail. Services have consistently grown at a faster pace than the economy as a whole since 1991. Though somewhat speculative. unlike virtually all other regions of the world. P A G E iv . while that of agriculture – still far and away the largest employer – has dwindled. knowledge-intensive services exports. This is not to say that developments in other sectors are unimportant. it must demonstrate benefits to all strata of society. providing a major stimulus to domestic demand and hence catalysing reform and growth in other sectors – including infrastructure development. They now occupy some 60 per cent of India’s GDP. How to resolve the two? Fieldwork in the course of this study suggested that. Manufacturing. This is an unusual growth path. and their sheer size within the economy means they will continue to have a critical role. based on the WTO definition of services which includes construction. there is a plausible route by which services-led growth could lead to broader-based development.

creating requirements for new buildings and infrastructure. with most of the multinational ‘majors’ now represented in India. and biotechnology services. to expansion of the IT sector. as employment grows. consulting services. educated workforce. The rapid expansion of the export-oriented IT–ITES sector is much lauded. A modern economy demands both an efficient telecommunications infrastructure to facilitate rapid information exchange and communication between economic units.Executive Summary It also provides a framework for examination of India’s services sector as a whole which highlights the differing roles that different sub-sectors might play as the economy develops – and hence the differing types and timeframes for opportunities that are likely to arise for Australian services providers. The relative lack of regulation and modest capital requirements in these industries have enabled them to capitalise on the advantages of a low-cost. as well as the growth of an increasingly sophisticated and affluent consumer class. and in education and training to ensure that there is sufficient skilled labour to allow the economy to modernise. This success has led. other services sectors also have a crucial role to play. PAGE v . Broadly speaking. Increased inward investment flows stemming from a relaxation of restrictions on foreign investment and particular inducements such as Special Economic Zones (SEZs) have helped underpin the performance of some of the faster growing services sectors. which should in turn fuel increased domestic demand. different services sub-sectors clearly have different roles to play. As growth continues. technological advances and widespread English-language capabilities. and a financial sector which is able to provide sophisticated intermediation between capital providers and capital users so that resources are allocated efficiently within the economy. It also requires increasing sophistication in areas such as transport and power infrastructure to prevent disruptions to production and enable goods to be moved efficiently around the country. telecommunications and domestic air travel). as well as burgeoning inflows of foreign direct investment. retail. These are examined in Chapter 2. and logistics – thereby improving productivity in those sectors and further enhancing growth prospects. India’s world-class knowledge-based services are also increasingly assuming importance for the inputs they provide for other sectors of the Indian domestic economy – such as manufacturing. the roles of different sub-sectors Within an overall framework of services-led growth. and will continue to lead. private healthcare. Knowledge-based industries have been prominent among the fastest growing services. and has resulted in a significant increase in export earnings. but several other key services are also growing strongly. the better performing services sub-sectors either have not been subject to significant amounts of regulation (notably IT–ITES) or have been deregulated and opened up to competition (most prominently. High-end services such as IT–ITES have an important role to play in India’s overall development on two levels. financial services. Their expansion has in large part been based on external demand. including telecommunications.

Where they might do so is examined in Chapter 3. As India’s exports of business services have exploded. such as Infosys. Already shopping malls are springing up all over India in the face of seemingly insatiable demand.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Reform measures within these ‘enabling’ sub-sectors vary considerably. Ports have been considerably opened up to competition. although foreign investment in banking and insurance remains heavily constrained. resulting in a rapid increase in services trade. pressure for change can only be expected to increase as Indians increasingly travel overseas and experience international standards of service in these areas. providing jobs for locals in host markets – including Australia. as does the retail sector. roads. The first hypermarkets and department stores are starting to emerge – again bringing with them requirements for skills and approaches which to date have been little required in India. substantial investment is required in these sectors to bring them to an acceptable standard. so have its imports. less regulated by comparison with manufacturing. and remain. Within another sector crucial to the health of the economy – transport infrastructure – the picture is mixed. Satyam and Tata Consulting Services (to name but a few). But it is very much a two-way process. but while reform has begun in respect of railways. these sectors can also be expected to come under further pressure to deregulate and modernise. Production is becoming more fragmented. reflecting a fundamental change in the way services are produced and delivered worldwide. P A G E vi . and to a greater extent. Some business services important to facilitating growth – such as legal and accountancy services – remain largely protected from foreign competition. are increasingly expanding overseas. Power shortages also remain a major constraint on growth – albeit one which the government is now seeking to address. as well as focusing on the obvious growth areas of IT–ITES. Significant changes have occurred in the financial sector. And its major IT companies. opportunities for australian services providers The range and extent of changes that are foreseeable in the Indian economy as it continues to develop suggest that. Australian services providers should be looking to a number of other sectors in considering how they might participate in India’s ongoing growth. Modernisation of airports is under way. including through the introduction of mechanisms designed to promote private and international investment in the sector. including modern distribution systems and integrated supply chains. While complete liberalisation of foreign investment rules in these areas is fraught with political difficulty and likely to be some way off. economic activity in this area is mirroring familiar developments in the manufacturing sector. As reform and growth continues in other areas. India’s role in creating and leading a ‘tradability revolution’ in services merits strong attention from Australian business. but it has been fraught with delays and is struggling to keep pace with the major expansion in air travel that is taking place in India. The most commonly highlighted aspect of this phenomenon has been the trend towards business process outsourcing and ‘offshoring’ of services to India. Specialised activities are taking place in diverse locations. Essentially. Australia has very real strengths in this area and is well placed to participate in emerging services production networks – particularly in high-end services such as Information and Communications Technology (ICT)-enabled research and analysis. In relation to IT–ITES. Wipro. although most services have been.

there is ample scope for this relationship to continue to grow in the medium term – particularly as institutions take the opportunity to diversify their approaches to provision of education and training. As the trend to deliver services through international networks develops. including through the establishment of operations offshore and distance learning programs. India has been Australia’s second-fastest growing services export market over the past five years. however. Chapter 4 examines this activity. Australian companies also have significant expertise that could augment India’s capabilities or meet India’s needs. film and television. a number of these companies are also using their Australian subsidiaries to secure or help take advantage of global market opportunities – leading to high-quality employment opportunities for Australians. telecommunications. A major relationship already exists in this field. with more than 38 700 Indian student enrolments in Australian educational institutions for the 11 months to November 2006. Total trade surpassed A$10 billion for the first time in 2005–06. and legal and accountancy services. which provides a clear structure for the further development of commercial relations. expanding bilateral economic ties The base of bilateral commercial activity on which Australian companies can build has grown rapidly. particularly in IT–ITES. Numerous visits to India by senior Australian Ministers – highlighted by that of Prime Minister Howard in March 2006 – underpin what is now a major trading relationship. principally at tertiary level. cooperation and collaboration between Australian and Indian firms to service third markets could expand to the benefit of both countries. Australia and India concluded a Trade and Economic Framework (TEF) in March 2006. At the official level. It will be important for Australian companies to understand the export opportunities created by complementarities between Indian and Australian services providers in this area. The bilateral commercial relationship has developed rapidly into one of vitality and energy. particularly in the context of New Delhi’s hosting of the 2010 Commonwealth Games.Executive Summary While a key focus of the dozens of Indian IT companies operating in Australia is the provision of IT solutions to local companies. mining services. sports and related infrastructure. This number is still growing rapidly. in large part reflecting the strength of education exports – a direct spin-off from India’s rapid growth. the balance of bilateral services trade is firmly in Australia’s favour. India ranks twelfth overall as a trading partner of Australia. Indian companies have made substantial investments in Australia’s services sector. While India is home to a number of world class companies. biotechnology. financial services. P A G E vii . retail and logistics. is that of education and training. most notably in IT. information technology. Despite high levels of publicity for the relocation of corporate functions to India by some major companies. it is set to increase with some recent investment decisions and conclusion of contracts. Given the skills India’s development is likely to demand. Perhaps the most striking example. healthcare services. tourism and travel-related services. with strong support from governments. Relevant areas include infrastructure development and related consultancy services. While Australian direct investment in India’s services sector is presently at modest levels.

The key question will be the ability of successive governments to sustain the momentum of reform. is in the detail. achieved through low-profile. Indians perceive Australia as a safe. That said. Much can be. though these should not be overstated. as always. seeks to identify relevant considerations for Australian companies considering a deeper involvement in India as a market for services exports. whether through trade or investment. Increasing automation of transactions. However. If the necessary political support is to be achieved. only one of which leads unequivocally to strong growth and broad-based development – and one of which leads equally unequivocally in the opposite direction (WEF 2005). achieving major necessary reforms remains difficult. it is important that the benefits of economic growth are seen to be widely distributed. but feedback from businesses active in the Indian market continues to suggest that issues remain. P A G E viii .INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY india’s business environment A credible story can be told that would see the pattern of knowledge-intensive service-driven development which has been embarked upon by India feeding into the robust growth trajectory projected by Goldman Sachs and others. and has been. relatively reasonably priced and friendly destination for their children’s education. Prerequisites for building a successful business in the Indian market include thorough research and preparation. in principle. through migration and education. produced three possible scenarios for the future of the Indian economy. There are also significant people-to-people links. for example. the final chapter of this report. Europe and China. careful selection of a business partner or customer. and the tenacity and resilience to overcome setbacks or delays. Success demands significant investment of time and effort in understanding the business environment. whose capacity to engender fellow-feeling should not be underestimated. and the activities of a free. Key challenges include power and transport infrastructure shortcomings. Recent efforts to broaden the base of the business relationships by federal and state government-led business missions to India have helped raise Australia’s profile and improve Indian awareness of Australian capabilities and expertise in a number of areas. It is clear that many other less optimistic scenarios are also possible. Chapter 5. despite facing fierce competition for India’s attention from larger players such as the United States. There are some similarities in the legal systems of the two countries. and barriers and burdens that exist both formally in the regulatory framework and informally in the way it is administered. But the devil. So is cricket. While India presents as a potentially attractive market for many Australian businesses. English is widely spoken. privatisation. of ongoing reform. vocal and critical media have improved transparency for business. Australian companies enjoy a degree of benefit from favourable Indian perceptions of their country. which represent a potential asset when it comes to exploiting trade and investment opportunities. it also poses significant challenges. and foreign participation. particularly in flagship areas such as labour policy. The success of reform in generating growth to date appears to have engendered a critical mass of political opinion that is in favour. and the ability to take a long-term view of the market. administrative measures. Work by the World Economic Forum in collaboration with the Confederation of Indian Industry. reduction in bureaucratic discretion over licences and permits. especially for smaller Australian companies. the jury will remain out for some time on whether the benign scenario of ongoing growth – and particularly increased employment and welfare across the Indian economy – will come to pass.

construction management and consulting services Education and training services Tourism and travel-related services Film and television Sports and related infrastructure Healthcare services Research Mining services Retail Logistics Professional services CHAPTER 4 THE BILATERAL ECONOmIC RELATIONSHIP Key points Overview of the relationship Trade in services Services investment A platform for future growth iii ix 1 1 2 4 7 12 14 15 15 17 28 35 40 45 49 49 51 52 53 54 56 59 61 62 62 63 64 64 65 65 67 67 68 70 77 84 P A G E ix . agriculture and mining CHAPTER 3 OPPORTUNITIES FOR AUSTRALIAN SERVICE PROVIDERS IN INDIA Key points Information technology Telecommunications Financial services Infrastructure.Table of Contents table of contentsi ExECUTIVE SUmmARY TABLE OF CONTENTS CHAPTER 1 SERVICES AND INDIA’S RISE Key points Introduction: an emerging giant The importance of services Drivers of services sector growth The way forward Implications CHAPTER 2 THE ROLE OF SERVICES IN DEVELOPmENT Key points The drivers The contributors The slower reformers Sectors vital to broad-based development Interrelationship of services with manufacturing.

INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY CHAPTER 5 INDIA’S BUSINESS ENVIRONmENT: ImPLICATIONS FOR AUSTRALIAN COmPANIES Key points An improving business environment Advantages for Australian companies Remaining hurdles Strategies for success 87 87 89 100 101 107 109 125 125 127 131 REFERENCES AUTHORS ECONOmIC ANALYTICAL UNIT ACKNOwLEDGmENTS ALSO BY THE ECONOmIC ANALYTICAL UNIT PAGE x .

– Rapidly increasing two-way trade in information technology and information technology enabled services (IT–ITES) and other high-end services sub-sectors has been a critical factor in India’s improved economic performance. – Implementation of the reforms required to bring this growth about could engender changes in key services sectors that would open opportunities for participation by foreign companies. increased demand for goods and services in the Indian economy resulting from the success of high-end services has the potential to drive robust growth in the medium term. • If accompanied by further economic reforms. which could be the third-largest in the world by a significant margin in 2050.Chapter 1 services and india’s risei Key points • Developments in India’s services sector potentially have worldwide significance. PAGE 1 . in which India’s high-end services providers are playing a major role. • Services have been a major contributor to India’s strong recent GDP growth. – the unusually large role services play in the economy overall by comparison with other countries at similar stages of development. and – changes in patterns of services production worldwide. given – the rapidly increasing importance of India’s economy. measured at market exchange rates. – Services have helped underpin India’s economic vibrancy through their linkages with other sectors of the economy.

INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY ‘[Information Technology (IT) and IT Enabled Services] can do for India what automotives did for Japan and oil for Saudi Arabia.2 per cent per annum in India through to 2050. Employing similar assumptions. The Economist Intelligence Unit projects annual average growth in India’s real GDP of 5.9 per cent in China. ongoing reform. come to account for a much larger share of global economic output. Principal. India is doing something right. A chorus of recent long-term projections. In purchasing power parity terms. entrepreneurialism and optimism that abounds there. outstripping even China and other emerging market economies. suggest India could be the world’s fastest growing major economy over the next 50 years.2 per cent during the third quarter of 2006. and significant deregulation. Clearly.5 per cent in the near term (see for example. Assuming the maintenance of growth-supportive policy settings. They suggest India’s economy could rival – at market exchange rates – the size of the largest European countries by 2020 and outstrip Japan by 2032 to become the world’s third-largest economy after the United States and China (Goldman Sachs 2003). and most commentators estimate that India should be able to sustain growth rates of between 7. the analyses of Goldman Sachs et al would point to a significant re-alignment of the global economic order. compared to 3. and no major adverse shocks. McKinsey & Company) introduction: an emerging giant The first-time visitor to one of India’s major cities cannot but be struck by the energy. Goldman Sachs projects that by 2050 the Indian and Chinese economies will respectively be around 80 and 125 per cent of the size of the US economy. Measured at market exchange rates.9 per cent through to 2030 (The Economist 2005b). If realised. India’s economic growth has averaged around six per cent. Since those reforms. far ahead of its previous sluggish performance.5 per cent. as emerging economies. PAGE 2 . and 4. IMF 2006. resulting in reduced public sector participation in the economy. and over the past three years growth has been of the order of 7.8 per cent in Indonesia (PricewaterhouseCoopers 2006). Goldman Sachs predicts annual real GDP growth of around six per cent through to 2040. These projections build on an impressive growth record since the then Finance Minister (and now Prime Minister) Manmohan Singh initiated key economic reforms in June 1991. greater openness to international competition. led by China and India. PricewaterhouseCoopers forecast real average GDP growth of 5. The Economist 2006a and ADB 2006).0 and 8. Brazil and Mexico.5 to 8. India is already the world’s fourth-largest economy and will become the third-largest much sooner. GDP grew at 9. If much of the international commentary is to be believed. citing India’s growing workforce and the scope for it to increase productivity dramatically through technological ‘catch-up’ with the West. the optimism seems well-founded.’ (Noshir Kaka. tapering off slightly after that (Goldman Sachs 2003).

Both sustained growth. and in particular whether it can adequately address India’s need to provide jobs for huge numbers of its unemployed and underemployed rural citizens. It is equally important that Australian companies remain aware of the caveats that surround this optimistic scenario. either through direct service provision or through education and training. This report has deliberately focused on the implications of India pursuing its current growth trajectory successfully. India has profited significantly from the reformist approach of its recent governments. It is important that Australian companies are aware of the potential for these opportunities to arise. rapid growth in an export-oriented sector has been a key stimulus for growth in the economy as a whole. But China and the ASEAN countries rose to prominence through the rapid expansion of their export-oriented manufacturing. but the tasks – both practical and political – which confront it in maintaining the momentum of reform remain huge. Australian enterprises would be well placed to provide many of these capabilities. and the reform and change within India which would need to accompany it. That is. Australian companies need also to be fully cognisant of the hurdles that remain to be overcome. whether growth generated in what remains one relatively small sector of the economy will translate into reform and growth in other sectors. will have important implications not just for India itself. The current leadership is likewise reformist in orientation. but also for the world economy. By contrast. This report examines the contribution of India’s services sector to the unfolding story of India’s economic development. It describes the role that headline growth sectors such as IT–ITES and telecommunications would play in catalysing reform and growth in other areas of the services sector and the Indian economy more broadly if this path to development is successfully pursued.Servces and India’s Rise In one important respect. would create demand for new skills and capabilities within the Indian economy. In considering the potential for opportunities to arise in India. The extent to which India’s growth path can be sustained. But. this is by no means the only possibility. as numerous studies make clear. PAGE 3 . fuelled by significant foreign investment. so that they are able to respond strategically when they do. services – led by exports of business services from India’s burgeoning information technology and information technology enabled services (IT–ITES) sectors – have been the chief source of India’s recent economic success. The report concludes that successful pursuit of India’s current growth path could open a wide range of opportunities for Australian services providers. India’s growth path to date resembles those of other key developing economies in Asia.

service industries develop on a large scale after agriculture and manufacturing have reached a certain stage of development. as development proceeds. 1 In this report construction is included as part of the services sector. Pre 1999–2000 services to GDP data for India are 1993–94 price data. 2004 services to GDP data for Thailand and Malaysia are not available. health related and social services. RBI 2005b. As the economy moves to upper-middle income levels. PAGE 4 . which includes construction and related engineering services as one of 12 major services sectors. transport services and other services not included elsewhere. tourism and travel related services. initially centred on labour-intensive production. communication services. 1 Figure 1. financial services. Indian CSO 2006 for 1999–2000 to 2004–05 services to GDP data on India. educational services. services’ share tends to grow more rapidly. cultural and sporting services. agriculture’s share in national output contracts and a parallel expansion of industry takes place. The share of both industry and services in GDP tends to increase as per capita incomes rise and the economy progresses from low to lower-middle income status. environmental services. Generally. Table 3 for pre-1999–2000 services to GDP data on India. Sources: United Nations Statistics Division 2006 for services to GDP data. which have been melded to available 1999–2000 price data.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY the importance of services The strength and importance of India’s services sector distinguish it from Asia’s other developing countries (Figure 1. Typically.1 India’s ‘X’ factor: a dominant and growing services sector Services as a proportion of GDP (five year averages) and 2004 per capita GDP in selected Asian economies India’s services sector is larger and growing faster than that of economies with higher per capita GDP 70 60 Per cent of GDP 50 40 1985–89 1990–94 1995–99 2000–04 2004 per capita GDP 16000 14000 12000 10000 8000 Current USD 30 6000 20 10 0 Vietnam India Indonesia China Thailand Malaysia Republic of Korea 4000 2000 0 Notes: Services to GDP data are at constant 1990 prices in US dollars.1). distribution services. IMF World Economic Outlook Database 2006 for 2004 per capita GDP data. recreational. while industry’s share plateaus or declines. This is consistent with the WTO General Agreement on Trade in Services (GATS). The other major sectors are business services.

2). RBI 2005b. The upward trend in services’ share of Indian GDP has accelerated since the major economic reforms initiated in 1991. Indian fiscal year data are for the April – March fiscal year. in contrast to the general pattern observed in other countries where productivity growth was stronger in manufacturing and agriculture (IMF 2006).7 per cent (Figure 1. 6. Over the period 1991–92 to 2005–06. it stood at just 39 per cent.Servces and India’s Rise India’s manufacturing sector is biased towards capital-intensive production.9 per cent.6 per cent for agriculture. 2 Figure 1. in per cent. productivity grew most rapidly in services. compared with just 2. which have been melded to available 1999–2000 price data. It has remained largely static at around 20 per cent of the economy and. services’ share of GDP had risen to 60. . Sources: PIB 2006 for 2005–06 data. while its growth is accelerating. has not thus far benefited appreciably from strong growth in exports due to the trend to integrated international production systems (see Chapter 2). By 1990–91.2 Services sector gaining ground Sector shares in GDP (at factor cost and 1999–2000 prices). In this respect. By 2005–06. In 1970–71. 2 Throughout the report.1 per cent for the economy overall. 1990–91 to 2005–06 100 80 Per cent of GDP 60 40 20 0 1990–91 2000–01 1993–94 1997–98 1999–00 1991–92 1992–93 1994–95 1995–96 1996–97 1998–99 2001–02 2003–04 2004–05 2002–03 2005–06 PAGE 5 Services Notes: Industry Agriculture Pre 1999–2000 data are 1993–94 price data. it was 48 per cent. the services sector grew at a trend rate of 7. Between 1980–2004. Table 3 for pre-1999–2000 data. Indian CSO 2006 for 1999–2000 to 2004–05 data.1 per cent for industry and 6. It contributed 70 per cent of overall GDP growth over the period. India appears more typical of a middle-income developing economy than a low-income economy.

INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Growth in services likewise exceeded overall growth in the economy over 2002–03 to 2005–06. uniform across India’s services sector. however. And other sectors which potentially have a critical role to play in improving overall productivity have lagged far behind growth in the economy as a whole. Under-reporting of incomes may also take place in some sectors. GDP estimates for the ‘unorganised’ segments (as defined in Box 2. Services may be even more important and growing somewhat faster than the official data would suggest (Box 1. Growth is not. PAGE 6 . IT–ITES and other fast-growing high-end services such as telecommunications have now reached a size where they are significant contributors to GDP growth. This could in turn help ensure that development is more broadly based across both regions and socio-economic groups – and therefore sustainable.1 per cent average growth. Faced with relatively low levels of regulation. Building on India’s large pool of engineering talent and its rapidly expanding telecommunications sector.0 per cent. Weightings used to calculate 1999–2000 price estimates may not reflect activity weightings that would be more appropriate today. such as financial services. as investment and rapid advancements in telecommunications infrastructure and information technology enable an increasing array of activities to be performed remotely. are compiled through indirect methods. given the fast-changing nature of some services sectors. box 1. Moreover the official data do not capture all economic activity equally well.1). While reform is proceeding in these areas. transportation and transport infrastructure. using indicators to extrapolate benchmark GDP estimates in a base year (Indian CSO 2006). Their success has come largely through rapid expansion of exports tapping into burgeoning world-wide demand. Certain services stand out in terms of their role in driving economic growth. Growth and improved efficiencies in other key areas. Deregulation and foreign investment in such facilitating services drive improved performance within those sectors and bring significant competitiveness benefits to the wider economy given their importance as inputs to other sectors.1: measurement of services in the national accounts Services contributed 59.7 per cent of GDP in 2004–05 according to GDP data at 1999–2000 prices – compared with 57. are vital to facilitating expansion of other sectors of the economy. The sector recorded a robust 9. while total GDP grew at 7.6 per cent based on the earlier 1993–94 price data. as well as for some segments of private organised services sectors. somewhat short of the eight per cent target set in the Plan. the first four years of the tenth Five Year Plan (2002–07).6) of manufacturing and services. much remains to be done. IT–ITES have in recent years been the key catalyst of growth.

has enabled India to capitalise on burgeoning export opportunities in high-end services. In 2005–06 they were valued at US$60. increased industry outsourcing. deregulation. transmitting and processing information. The IT–ITES sector in particular has benefited from a supportive policy approach. Imports of commercial services excluding transportation and travel accounted for some 60 per cent of the total growth in services imports in 2005–06 (RBI 2006a). Technological developments have been the key enabler of the explosion in commercial services trade. In an economic environment where. If rain is scarce. up over 40 per cent on their 2004–05 value (RBI 2006a).6 billion. and so less subject to investment-related regulatory hurdles (Indian Planning Commission 2002a). not those reliant on water.Servces and India’s Rise drivers of services sector groWth ‘The aphorism “In a desert one should find camels not hippopotamuses” is a good guide to analyzing the pattern of economic growth.’ (World Bank 2006a) Strong growth in foreign demand. thereby enabling an ever increasing number of services to be undertaken remotely by specialist PAGE 7 . Around 85 per cent of the growth in services exports in 2005–06 was attributable to growth in commercial services excluding transportation and travel (RBI 2006a). investment and rapid technological advancements in telecommunications and information technology are driving reductions to the cost of digitising. These factors are examined further below. Exports grew at a trend annual growth rate of 20 per cent over the ten years to 2004–05. gross product in services sectors (outside of community. one should find “infrastructure camels” – those industries and firms that are thriving should be less than usually reliant on infrastructure. particularly for IT–ITES. and well-educated workforce. relatively low cost. then one should find animals adapted to a scarcity of water. liberalisation of foreign investment and greater private sector participation since 1991. Between 2003–04 and 2005–06. say. total services imports more than doubled to US$38. However some other important influences should be noted. Specifically.6). Compared with the manufacturing sector.3 billion (RBI 2006a). and high income elasticity of demand for services have been among the key factors driving high growth in India’s services sector (Gordon and Gupta 2004). Services tend to be less dependent on large-scale investments. social and personal services) is more concentrated in the largely unregulated ‘unorganised’ sector (as defined in Box 2. which contains more English-speakers than the United States and Britain combined (Chapter 5). Services imports have demonstrated a similar pattern of strong growth. consistent with the comment from the World Bank cited above. transport infrastructure is scarce. reflecting the two-way nature of trade opportunities generated by growth in the commercial services sector. Booming services trade India’s services trade has grown at a phenomenal rate in recent times reflecting strong growth in foreign demand. Transport infrastructure shortcomings also tend to have a lesser bearing on most services sectors. A large.

without hair. which requires the deliverer of the service (the hairdresser) to be physically located next to the recipient. there is a hairdressing shop where the appointment commences with the customer sitting while her head is photographed from many different angles. But as the graph on the right demonstrates. maximising the value added by each. economists have tended to think of services either as ‘tradable’ or ‘non-tradable’. In particular. But it is indicative of the entrepreneurialism being applied in India to exploiting its competitive advantage in IT Enabled Services. for example. India. with its large cohort of engineering graduates and the widespread English language skills of its population. This rather elaborate approach to hairdressing may never become widespread. the hairdressing shop is able both to increase its efficiency and provide a better service. The customer potentially has access to a top international designer and a range of possible new hairstyle choices.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY providers. All of a sudden. and the hairdresser and designer can focus on their respective specialised skills. Fundamental changes are occurring in the way service activities are undertaken and delivered worldwide. the overall outcome has been a dramatic increase in India’s exports of commercial services excluding transportation and travel. As the graph on the left of the next page shows. which left a global network of broadband on the market from failed telecommunications companies that was subsequently snapped up for a fraction of its cost. Sadagopan.2). International Institute of Information Technology. Bangalore. The designer produces and transmits back to the shop a range of suggested hairstyles. as the ‘tradability revolution’ results in rapidly increasing trade in services. Director. and in telecommunications have enabled packages of digitised information to be moved around the globe almost instantaneously. has often been regarded as the archetypal ‘non-tradable’ service. has been a particular beneficiary of this services tradability revolution (Box 1. The digitised images are then processed so as to produce an accurate representation of the customer’s scalp. But companies are re-examining their approach to service delivery as advances in information technology. India’s commercial services imports have experienced similar meteoric growth. which is transmitted to a designer in a remote location. In Bangalore. PAGE 8 . 3 3 Based on discussions in May 2006 with Professor S. The haircut. the haircut – or part of it – has become a tradable service. drastically reduced the cost of broadband communications (Friedman 2005). the dotcom bust of 2000. box 1. from which the customer can then choose. By ‘unbundling’ the hairdressing service in this way.2: rethinKing the haircut – india and the services tradability revolution Traditionally.

The stock of FDI in India’s services sector grew at a compound annual rate of 36 per cent between 1992–93 and 2001–02. Foreign Investment and deregulation Liberalisation of foreign direct investment (FDI) regimes worldwide has enabled service providers to establish a commercial presence in host countries. Reflecting the strong international demand for services in which India enjoys a comparative advantage. 2006b). .2 (continued) Booming two-way trade in commercial services India’s services trade (US$ billion) 70 45 40 35 Exports 60 50 Imports US$ billion 40 30 20 10 0 1996–97 2000–01 1995–96 1998–99 2001–02 2002–03 2003–04 1997–98 1999–00 2005–06 2004–05 US$ billion 30 25 20 15 10 5 0 1996–97 1995–96 1998–99 2000–01 2001–02 2002–03 1997–98 1999–00 2003–04 2004–05 2005–06 PAGE 9 Commercial services excluding travel and transportation Total services Note: 2005–06 data are provisional. FDI in India’s services has grown strongly. Table 146 for pre 1999–2000 data. Close to one-half of total FDI inflows between 2002–03 and 2005–06 were directed to services (RBI 2005d. Business and computer services and the finance and insurance sectors have been the main targets (Figure 1. According to data from the Indian Department of Industrial Policy and Promotion (DIPP). compared with 20 per cent in other sectors (World Bank 2004). Not surprisingly these are sectors that either have not been subject to significant amounts of regulation or have been deregulated and opened to competition since 1991.Servces and India’s Rise box 1. owing to the difficulties of measuring investment in the sector. which can be critical for the delivery of services (UNCTAD 2004).4). RBI 2005b. 5 4 4 5 The official data may underestimate the level of foreign investment in services. the telecommunications sector has also attracted significant inflows of FDI. Commercial services excluding travel and transportation Total services Sources: RBI 2006a for 1999–2000 to 2005–06 data.

up from just one per cent in the 1980s (Banga and Goldar 2004). Increased industry outsourcing of services Indian industry has increasingly sought to contract out an array of services previously produced in house (Gordon and Gupta 2004) . The trade reforms of the 1990s were a significant factor behind manufacturing industries’ greater reliance on services inputs. as firms appeared increasingly to look to services inputs to meet intensifying competition precipitated by the reforms (Banga and Goldar 2004). insurance. Table 1. such as software development. RBI 2006b. Private consumption expenditure accounts for 64 per cent of India’s GDP – more than in Europe (58 per cent). Table 1.3 Growing services FDI is concentrated in a few key sectors Industry breakdown of FDI inflows in Indian services. design and testing. hotels and restaurants Other services Sources: RBI 2005d. Services inputs contributed around 25 per cent of total output growth in India’s organised manufacturing sector in the 1990s. back-office functions and post-sales service. although continuing restrictions on foreign equity holdings in some sectors and other constraints and impediments to business have a restraining effect.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Figure 1. 2002–03 to 2005–06 900 800 700 600 US$ million 500 400 300 200 100 0 2002–03 2003–04 2004–05 2005–06 Computer services Finance.71.76. Japan (55 per cent) and China (42 per cent) 6 Gordon and Gupta (2004) find empirical evidence of industry’s increased resource to contract out services over the 1980s and early 1990s. 6 Increased private consumption of services High levels of domestic consumption are fuelling growth in both the services sector and the broader Indian economy (Das 2006). real estate and business services Construction Transport Health and medical services Trade. P A G E 10 . Industry’s increased reliance on services inputs in turn appears to be having a marked effect on increasing manufacturing output. The fast growing Indian services market offers considerable potential for foreign investors.

P A G E 11 . cited in IBEF 2005c). box 1. Consumption expenditure on movies and theatres and vacations each increased by around 30 per cent in 2003 (KSA Technopak Consumer Outlook 2004. communication. There were almost 11 million households with incomes of Rs200 000–1million (US$4200–21 000). Services’ share in private final consumption expenditure almost tripled to 29 per cent over the 50 years to 2000–01 (Hansda 2001). NCAER estimates the number of households with annual incomes of Rs90 000 or more will have increased to 108 million – double the number in 2001–02 and treble that in 1995–96 – while the number of households with incomes of Rs200 000–500 000 could exceed 28 million. India’s National Council of Applied Economic Research (NCAER) estimates that in 2001–02 there were some 53 million households (comprising around 280 million people) with annual incomes of Rs90 000 (US$1900) or more. Services were prominent among the segments of private consumption expenditure that grew at annual rates of above 15 per cent over the decade to 2003 (Ernst & Young 2005a). medical care and health services. the number of households able to afford an increasing range and quality of services is clearly growing rapidly. By 2009–10. Bearing in mind the relatively low cost of many goods and services in developing countries and rising per capita incomes. India’s growing middle class Classification of households by income class (Rs ’000 pa) 250 Number of households (millions) 200 150 100 50 0 1995–96 Deprived (<90) 2001–02 Aspirers (90–200) 2005–06 * Strivers (200–1000) 2009–10 * Well-off (1000–10 000) * Projection Source: NCAER. transport.3: an increasingly affluent middle class India has a large and growing consumer class.Servces and India’s Rise (The Economist 2006b).3) have helped power growth over more recent years. Growing affluence and a rapidly increasing middle class (Box 1. The segments recording strong growth included hotels and restaurants. and education.

particularly given that manufacturing is widely considered to have a substantial multiplier effect on job creation in services. The rising incomes and expectations of those working in the boom industries helps fuel consumer demand. Second. by increasing the supply potential of the economy. there are income multiplier effects. The income generated by India’s knowledge-intensive services feeds into increased domestic demand in two ways (conceptualised in Figure 1. mainly been driven by very rapid expansion of what remains a relatively small part of the economy – particularly in employment terms – can feed into broader economic development. and more traditional services such as transport and construction. First. financial services. This specialisation. and therefore higher returns. raises India’s capacity to import. Growth in services exports encourages savings and capital accumulation. and its capacity to increase productivity dramatically through technological ‘catch-up with the West from a lower base level than China and other large developing economies (Goldman Sachs 2003. If sustained. education services. both to India’s services exporters and to the broader economy (ADB 2005). sufficient to raise the living standards of all Indians. oil and other resources. Brazil’s or Russia’s). can provide greater opportunities for economies of scale. generates the foreign exchange needed to procure capital goods. and. such as telecommunications. the growth of these high-end services should create pressure for expanded output from the industries required to facilitate ongoing expansion at the next level. PricewaterhouseCoopers 2006).INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY the Way forWard Bullish forecasts for long-term economic growth in India vis-à-vis all other major economies are principally premised on projections of its labour force growing beyond 2050 (unlike China’s. Pressure for expanded output in those sectors would intensify further if India’s relatively capital-intensive manufacturing sector – which has begun to record growth rates in the vicinity of ten per cent – continues to perform strongly. and not just a relatively small. Perhaps most importantly in the context of India’s services-driven development model. the companies generating international revenue drive a rapid expansion of demand for production inputs and facilities (including physical infrastructure and services such as education and training). export-led growth facilitates an expansion of aggregate demand (ADB 2005). to date. hotels and restaurants and other tourism-related services. It is arguable that rapid expansion in knowledge-intensive services exports could continue to be a catalyst for India’s economic growth. educated elite. while rising consumer demand is likely to drive growth in retail trade. Exporting is an efficient means of introducing new technologies and gaining exposure to leading-edge production and marketing techniques. P A G E 12 . to serve a global market.4). as well as manufacturing and agriculture. But the key question for India is whether the services-led growth that has. India’s increasingly outward orientation is facilitating a more efficient allocation of resources according to the country’s comparative advantage in the production of knowledge-intensive services.

productivity growth and technological improvements in other sectors. the National Association of Software and Service Companies (NASSCOM) – is an active and empowered advocate for ongoing reform in the Indian economy. could create pressure for increased capabilities and productivity growth in the sectors outlined above. etc to increase output P A G E 13 .4 How services could lead to broad-based development International demand for IT–ITES and other high-end services New products Export growth Investment in increased capacity Increased revenue Higher salaries in IT sector Demand for construction. Knowledge-intensive services support innovation. it is apparent that the IT–ITES sector – and in particular its principal representative organisation. and therefore less vulnerable to slowdown in industrial country markets. manufacturing. in turn. and human resources Increased domestic demand for IT–ITES and other high-end services Higher personal consumption Productivity-enhancing reforms Pressure to improve delivery of infrastructure. IT.Servces and India’s Rise Pressure for expanded output and rising consumer demand. a further feedback to the IT–ITES sector could well develop as reforming sectors draw on India’s expertise in IT–ITES to make their own operations more productive – for example. Over time this should make growth in the Indian economy less dependent on external demand. or constraints on the ongoing expansion of the fast-growing sectors might emerge. agriculture. Fast-growing services are also providing increasing business for other sectors. Manufacturing’s competitiveness is being enhanced by the increasing tendency to contract out a range of services (see Chapter 2). human resource development Pressure on retail. infrastructure. implementing modern logistics systems or computerised manufacturing systems or outsourcing basic business processes. Recent scenario work by the World Economic Forum and the Confederation of Indian Industry (WEF 2005) emphasises the risks for broader growth in the medium to longer term if reforms do not proceed. If reform and modernisation do occur. At that point reform. Some of these processes are already evident. investment and modernisation could occur. Moreover. Figure 1. financial services and telecommunication services are already vital inputs to the manufacturing sector.

7 implications The above characterisation of the broad role services might play in the development of the Indian economy would give rise to a number of implications: • For India’s current development path to be sustainable. – Such change will give rise to large-scale requirements for skills and capabilities that may not currently be available in sufficient quantities in India. longer-term economic growth prospects could be placed at risk. it will be important for other sectors to provide an environment in which the ongoing growth of high-end services can be maintained. However the dynamics of the system mean there are likely to be strong positive pressures in favour of reform. – This will necessitate expansion in sectors (such as construction. – There are. therefore. – A significant ongoing commitment to regulatory reform and market opening in these sectors – including reform of foreign investment regulations – will in turn be required to ensure that constraints on growth do not emerge. grounds to expect opportunities to arise for foreign services providers. – If the reform effort falters. financial services. the increasing sophistication. transport and power infrastructure. The robustness of productivity growth in India’s services sector through the 1990s of around 5. point to the possibility of India’s services-led development being a viable alternative to the path followed by other rapidly developing Asian economies. relative to overall productivity growth in the respective economies (UNCTAD 2005b). technology-driven nature and scale of a growing range of Indian services. P A G E 14 . so that change in some of these is likely to be rapid. • Reform to date in different services sub-sectors has been variable.6 per cent per annum was in some senses reminiscent of China’s experience in manufacturing over the 1984–93 period. a fact of which Indian policy-makers are fully cognisant. with economic growth continuing to generate pressure for productivity improvements. professional services and education and training) that supply inputs for IT–ITES and other leading-edge services. and strong and growing inter-sectoral linkages. At the same time it is clear that manufacturing also has an important role to play in broadening the base of growth and absorbing India’s labour force (see Chapter 2). telecommunications.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY The services tradability revolution. • Australian companies could benefit from maintaining a strategic understanding of these developments when considering whether to venture into the Indian market. 7 Productivity in the services sector is difficult to measure.

and services inputs should enable India to derive maximum benefit from mineral exploitation once an investment-friendly platform is established for the mining sector. and prevent modernisation and inhibit productivity growth in a number of sectors. technological improvements in manufacturing. including productivity growth in other services and in agriculture. and legal and accountancy services. including retail. logistics. telecommunications). • Financial services and transport infrastructure can be expected to face further pressure to expand capabilities and improve productivity through reform if these sectors are to play their critical role in facilitating economic expansion. • Growth in high-end services like IT–ITES has the potential to generate significant spin-offs. particularly in rural areas.Chapter 2 the role of services in developmenti Key points • While high-end services are a key driver of economic growth. and the emergence of a large consumer base with the discretionary spending power to spur demand and employment growth in key labour-intensive sectors. • Restrictive labour laws and a raft of other regulations provide a strong disincentive to small Indian companies growing above a certain size. • The services sector has a major role to play in absorbing India’s rapidly growing labour force. other services have a critical role to play. – Retail and wholesale trade and housing and construction in particular have the potential to employ large numbers of less skilled workers. are vital for sustainable growth. • Improvements in the delivery of education and healthcare services. the services driving economic growth in India have either not been subject to significant amounts of regulation (notably IT–ITES) or have been deregulated and opened to competition (most prominently. P A G E 15 . • Services sector developments are facilitating modernisation in India’s relatively capital-intensive manufacturing industries and in agriculture. • Broadly speaking.

Such reforms could significantly improve productivity in the economy. across regions and socio-economic groups. While economic liberalisation can lead to adjustment costs. This in turn would generate demand that could be a catalyst for growth in other more labour-intensive areas of the economy. For these sectors to meet the increased demand there is likely to be a need for reforms directed at easing the impact of the dual economy. possibly leapfrogging similar industries in key competitor countries. Growth rates are also strongly and positively correlated with levels of FDI in services sub-sectors (World Bank 2004). High tech thus contributed no more than ‘smokestack’ lost… Where did all the jobs come from? Everywhere and nowhere. It also has the potential to spur reform and productivity improvements in other key services sectors. Innovation and Entrepreneurship) The description of the possible role of services in driving India’s economic growth in Chapter 1 highlights that services sub-sectors at different stages of deregulation and reform are likely to have differing roles to play in generating economic growth. In general. hotels and restaurants. Improvements in the delivery of public healthcare and education services. Deregulation and improved efficiencies in financial services.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY ‘Of the 40 million-plus jobs created since 1965 in the [US] economy. India’s more liberalised services have grown faster. These relatively labour-intensive services are likely to have a crucial role to play if India is to absorb its rapidly growing labour force. Growth in these services has the potential to drive higher incomes among the growing middle class of consumers. and housing and construction – will need to expand significantly in response to increased demand stemming from growing consumer affluence. as they increasingly draw on high-end services as inputs. IT–ITES and other high-end services are already having a significant positive impact on growth in the broader Indian economy. the sectors which have been subject to the greatest liberalisation have tended to experience higher employment growth than those which have only been P A G E 16 . Moreover high-end services can provide the technology to enable Indian manufacturing to move rapidly up the value chain. in a dynamic and growing economy where entrepreneurialism is flourishing. particularly in rural areas. will be critical to promoting more even – and politically sustainable – economic development. Services sectors with high employment potential – including retail and wholesale trade. Developments in these key sectors can help ensure that development is more broadly based. high technology did not contribute more than 5 or 6 million. But as the above quote by Drucker highlights. Other services sectors are critical to the health of the Indian economy. in which heavy regulation discourages small companies from growing above a certain size. Demand for manufactured products is also likely to increase. significant numbers of jobs can emerge. transportation and transport infrastructure are driving improved performance within these sectors and also facilitating expansion in other areas of the economy. often in unexpected areas of the economy. As noted in Chapter 1.’ (Peter Drucker.

agriculture and mining. by generating substantial export earnings and tax revenue. and where further reform is planned. Continued liberalisation therefore appears to be both critical to future growth and potentially welfare-enhancing. New technology meant that at last India could reap the benefits of its long-term investments in education. This chapter examines the role of the services sectors critical to the Indian economy’s ongoing expansion. which remain relatively closed. Making Globalization Work IT–ITES – the star performer The rapid expansion of Information Technology–Information Technology Enabled Services (IT–ITES) has had a significant impact on the broader Indian economy. the drivers ‘The advent of the internet proved to be the most important turning point. such as legal and accountancy services. The efficient functioning of some sectors nonetheless demands oversight from an independent and effective regulator. the Government is arguably in a good position to be taking some of the harder reform decisions. With the economy currently growing strongly. where reform has been happening but more remains to be done. creating significant numbers of high-quality jobs.Role of Services in Development partially liberalised or remain closed. IT–ITES looks set to remain a key driver of economic development in India. particularly in those sectors which primarily employ skilled professionals. which are relatively lightly regulated or significantly deregulated. and modernisation and job creation in manufacturing. and whose growth has already had a significant impact on the economy’s strong performance. and inadequacies in infrastructure were less of a hindrance. Despite facing some challenges. and through its linkages with other sectors.’ Joseph Stiglitz. where policy makers need not be so concerned over the risk of displacement of large numbers of relatively poor and low-skilled workers (World Bank 2004). and precipitating productivity-enhancing technology diffusion to other industries and the public sector. noting some of the key areas where reform has already taken place. P A G E 17 . The final section of the chapter considers the interrelationship between services sector developments. especially where service providers utilise and/or rely on public infrastructure – as is usually the case in telecommunications. • the ’slower reformers’ such as retail and legal and accounting services. and • ’sectors vital to broad-based development’ – education and healthcare. both as a high-growth and employment-generating sector in its own right. • ’contributors’ such as financial services and transport infrastructure. These sectors are categorised as follows: • the ‘drivers’ – high-end services such as IT–ITES and telecommunications.

telemedicine). It has since benefited from rapid reductions in the cost of digitising. tutorial services using Voice over Internet Protocol. India is a major exporter of IT services and software. India’s IT industry took off in the late 1990s.2) and have been growing rapidly. legal research. has played a particularly important role in facilitating its growth. its rapidly increasing stable of world-class companies. curriculum design). transmitting and processing information (Friedman 2005). 1 1 Primarily data entry and processing. software product development. More recently there has been a shift towards the provision of higher value knowledge and analytic-based processes as capabilities have improved. India is emerging as a prominent player in a number of these segments. The Indian operations of multinational enterprises continue to dominate the ITES-BPO segment (NASSCOM 2005a). administration services and general accounting functions. P A G E 18 .1). In addition to being far and away the largest exporter of ITES-business process outsourcing (ITES-BPO) services. its widespread use of English. and data analytics (PricewaterhouseCoopers 2005b). including India’s large pool of qualified professionals. market research. The ITES-BPO segment was initially dominated by call centres and the undertaking of ‘back-office’ functions. India is fast gaining strength in legal services (for example. IT services and software exports accounted for nearly two-thirds of total IT–ITES exports in 2004–05. and is at the same time helping to re-define which services components are tradable. education and training (for example.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY The dramatic growth in IT–ITES has been driven principally by fast-growing international demand for Indian IT services and software and by burgeoning business process outsourcing to India. drafting contracts). diagnostic services. ITES-BPO exports accounted for nearly 30 per cent of the total in that year (Box 2. The government’s light-handed approach to regulation in the sector. combined with a supportive policy environment (Box 2. IT–ITES’ expansion has been underpinned by a number of strengths. when the global IT industry was unable to meet the exponential growth in demand for IT services precipitated by Y2K compliance concerns. medical services (for example. as companies offshore service functions to affiliated Indian businesses (‘captive’ units) – which continue to dominate the segment – or outsource services to independent/third party BPO vendors (NASSCOM 2005a). and cost advantage over other locations. engineering R&D.

By July 2004. * see Saxenian (2000) for more detail on a number of these measures.Role of Services in Development box 2. • A National Task Force. State governments have also played a role in promoting the sector. But policy measures introduced by the central government to bolster the position of the software sector arguably contributed significantly to India’s ability to exploit this opportunity. The most famous STPs are located in Bangalore and Hyderabad. established in 1998. import of software in any form was permitted and the sector was opened to foreign investment. the software sector was included amongst the list of ‘priority sectors’ to which the banks are subject to directed lending. The government accepted the plan’s recommendations. Firms in STPs benefit from tax holidays up to 2010 and duty free equipment imports. there were 40 parks set up under the scheme (WTO 2005). FDI with 100 per cent foreign equity is permitted. modelled after Silicon Valley in USA. akin to Export Processing Zones. P A G E 19 . They have prospered and become a highlight of the ICT landscape in India.1: the role of policy in promoting the softWare sector The Indian software industry took off largely in response to Y2K-driven demand for IT services. and the regulatory impediments faced by the sector. making it eligible for an investment allowance and other incentives. Import duties on software and personal computers were also lowered. all import duties on software were eliminated and software firms were permitted to invest overseas. provisioned with appropriate communication and physical infrastructure and designated for export-oriented activities. Some states have also been more willing to modify labour laws as they apply to the IT sector. • In 1998–99. • In 1986. developed an Information Technology Action Plan containing a large number of recommendations aimed at addressing the inadequacy of telecommunications and other infrastructure. • In 1997. • The Software Technology Parks (STP) scheme was introduced in the early 1990s. STPs are special zones. Firms became eligible for concessional import duties on computers if they exported software. These included*: • A 1984 Computer Policy recognised software as an ‘industry’. For example. notably through enabling 24/7 working arrangements. Andhra Pradesh’s efforts to attract technology investment and promote the use of IT in government agencies in the second half of the 1990s triggered competition from other states.

2 per cent to 4.7 billion of gross value added in the unorganised sector (Indian CSO 2006). as compared with the communication sector’s 1.4 per cent of GDP for that year. 5 4 3 2 3 4 5 Includes revenues derived by overseas subsidiaries of Indian IT companies. which bases its figures for the organised sector on NASSCOM revenue data and a value added ratio estimated from an analysis of annual reports of a few software companies. Revenues of the sector grew more than five-fold in the space of six years to reach an expected US$28. followed by ITES-BPO (US$5. Total IT–ITES revenues (i. There has been some contention as to the accuracy of Indian data. In 2005–06.2 billion in 2004–05 (NASSCOM 2005a). ‘Software services’ (predominantly IT–ITES) exports have grown at a compound annual rate of around 35 per cent over the past six years. Computer services exports differ from total IT–ITES exports in that they exclude exports of companies engaged exclusively in business process outsourcing activities. they were valued at US$23. and US$0. while individuals temporarily abroad to supply a service (Mode 4) accounted for 13 per cent. India’s IT sector has enjoyed remarkable success. and an estimated 2. Almost 50 per cent were derived from the supply of services by the overseas subsidiaries of Indian companies (Mode 3). According to NASSCOM. not just conventional cross-border supply (Mode 1). P A G E 20 .6 per cent share of GDP. This includes an estimated Rs25.e.5 billion in hardware.0 billion).8 per cent in 2005–06 (Indian Ministry of Finance 2006). which tend to suggest a far higher level of exports than do counterpart import data.8 per cent in 2006–07 (NASSCOM 2006b. According to the Indian CSO. as it would appear to be based on sector revenues. and WTO 2005).4 billion in IT–ITES. not value added.5 billion and are expected to reach US$36–38 billion in 2006–07. most notably for the United States (see US Government Accountability Office 2005. excluding the hardware segment) increased by a further 30 per cent in 2005–06 to US$29. which would place it ahead of the communications sector.5 billion). IT–ITES’ share of GDP is projected to increase to 4. India’s share in global IT software and services (including ITES-BPO) spending was 2. or 0.3 per cent in 2004–05.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY box 2. comprising US$23. The discrepancy is apparent from a comprehensive survey of computer services companies for the year 2002–03 conducted by the RBI (RBI 2005c). the Computer and related activities sector’s gross value added in 1999–2000 was Rs172 billion (US$4.1 per cent. Large companies dominate the export profile. NASSCOM’s calculation seems inflated. This would appear to reflect the fact that the Indian data include revenues derived from all four modes of supply as identified by the WTO General Agreement on Trade in Services.8 billion). Conventional cross-border supply (Mode 1) accounted for almost 40 per cent of the US$6.2: the success of india’s it sector By any standard. with the top ten companies accounting for 60 per cent of total computer services exports in 2002–03 (RBI 2005c). This compares with organised IT–ITES sector (excluding hardware) revenues of Rs251 billion (US$5.9 billion.4 billion. 2006c). which is equivalent to 1. While IT services and software revenues have been contributing more to growth in total IT–ITES revenues. as a share of GDP.7 billion) and hardware (US$6 billion). 2 IT services and software is the largest segment (US$16. the sector’s share of GDP grew from just 1. ITES-BPO revenues increased ten-fold over the five years to 2004–05.96 per cent of GDP.






box 2.2 (continued)

The IT export boom IT–ITES export revenues
25 IT services and software exports 20 US$ billion ITES-BPO exports Hardware exports 15



0 1999–00
Note: Source:







The 2005–06 figure for IT services and software exports includes ITES-BPO (split of exports between IT services and software, and ITES-BPO was not available for 2005–06). NASSCOM 2005a and 2006b.

Despite being heavily export-oriented, the Indian IT sector is having a significant and growing impact on the local economy. Revenues from domestic business grew at a 19 per cent compound annual rate over the five years to 2004–05, with IT services and software accounting for roughly 40 per cent of revenues and hardware for 50 per cent. While most small Indian businesses cannot at this point afford IT services, IT is beginning to be used in a major way in manufacturing and in the automotive, banking and telecommunication sectors, enhancing the competitiveness of these industries. High-end services can also provide solutions to issues in other key services sectors, the development of which will be essential to ongoing economic growth. IT and online information provision and service delivery has been adopted rapidly by both the central and state governments. This is leading to streamlined and more efficient government service delivery and approvals processes, and also adding transparency to procedures and decision making. The growth in IT–ITES has also had a significant impact on the domestic economy as a result of technology diffusion. Relatively speaking, IT–ITES is not a major direct employer within the economy as a whole. In 2004–05, total direct employment was estimated at just over one million, comprising 697 000 professionals in the software segment – half of whom are involved in software exports with most of the remainder being in-house staff – and a further 348 000 in the ITES-BPO segment. Most direct employment is of skilled workers in larger cities such as Bangalore, Hyderabad and Delhi.

P A G E 21



The numbers directly employed are nonetheless increasing rapidly. ITES-BPO employment numbers almost doubled between 2002–03 and 2004–05. Total direct employment in IT–ITES is projected to increase to 1.3 million in 2005–06 – over a million more in the six years since 1999–2000 (NASSCOM 2006a, 2006b). TCS, Wipro and Infosys collectively are expected to hire some 50 000 engineering graduates in 2006–07 and the rest of the IT sector another 30 000. The ITES-BPO sector will probably increase by 120 000–130 000.

The IT industry also generates significant numbers of jobs in other industries through inter-sectoral linkages, especially in construction, but also in transport and retail. By one estimate, an additional 2½–3 million mainly low-skilled workers are employed indirectly by the IT industry.

Opportunities are emerging for IT sector employment in smaller cities and towns as the supply of skilled workers in the major IT centres comes under pressure. Furthermore, a number of IT–ITES activities do not require high skill levels and many can be undertaken remotely. For example, call centre and accounting-related services can be performed by people with at least some level of education from their homes or small shops/businesses as a source or supplementary source of income. The information technology and telecommunications revolution is showing some promise in assisting India’s rural development, in areas such as distance learning using the Internet; the use of IT to help agriculture at the grass-roots level; and telemedicine (see section on ‘Services and agriculture’ below). A number of the larger IT companies have established trusts and foundations or otherwise lent their support to community initiatives, including in rural areas. For example, Infosys gives one per cent of its profits to the ‘Infosys Foundation’, which is focused on helping the socially deprived in education and healthcare. In healthcare, for example, the Foundation helps government hospitals, while in education it assists libraries in villages and provides computers to government schools. The broader economy also benefits from growth in IT–ITES as a result of the tax revenues derived from the sector. The outlook for India’s IT–ITES sector remains buoyant. Almost all observers anticipate a continuing trend over coming years to increased trade in ITES-BPO services, whether by outsourcing to third parties or by captive units (UNCTAD 2004). To take one example, business process outsourcing of healthcare services to India has the potential to generate US$4.5 billion in revenues by 2008 (IBEF 2004). Nearly 80 per cent of executives from the world’s largest companies plan to locate corporate functions overseas over the coming three years (A.T. Kearney 2005). Global IT spending is forecast to grow at a compound annual growth rate of 7.9 per cent over the period 2004–08, with the ITES-BPO segment growing at over 11 per cent (NASSCOM 2005a). India’s IT–ITES exports are projected to grow at an annual average rate of over 25 per cent through to 2010, to reach US$60 billion (NASSCOM-McKinsey 2005). IT services and software exports are projected to grow

6 7

Based on discussions in May 2006 with Professor S. Sadagopan, Director, International Institute of Information Technology, Bangalore. Discussions in May 2006 with: Kiran Karnik, President, NASSCOM.

P A G E 22






at 25 per cent a year to reach US$35 billion, while ITES-BPO exports are projected to grow even more strongly – at 37 per cent – which would take their value to US$60 billion. IT–ITES could be contributing seven per cent of India’s GDP by then, and creating additional direct employment of 1.6 million over the five years to 2010. NASSCOM-McKinsey (2005) estimate it has the potential to provide over 6.5 million indirect jobs. Buoyant predictions for IT–ITES in India are conditional on the industry addressing some critical issues, notably the potential shortage of IT professionals. While the graduate talent pool for offshore IT and BPO is estimated at 1.8 million (or 28 per cent of the global total), on current trends there could be a shortfall of towards half a million suitably qualified workers by 2010 (NASSCOM-McKinsey 2005). India’s pool of young university graduates is estimated at 14 million, 1.5 times the size of China’s and almost twice that of the United States. 2.5 million graduates are added to the pool every year. However, despite the very high quality of the top Indian tertiary education institutions, only a relatively small percentage of graduates are considered suitable for employment in customer contact positions in multinationals, in large part because many have poor English or strong local accents (McKinsey 2005a). In response to impending labour shortages in some states, some IT companies are setting up or expanding their operations elsewhere. In particular, many are beginning to experience wage pressures and high turnover of engineering professionals. Demand for middle managers is particularly strong but there is a limited supply of people suitably qualified for these positions. McKinsey forecast that demand for young engineers could exceed supply as early as 2008, and even earlier in some regional centres. On the other hand, India has no looming shortage of people suitably qualified in areas outside of IT such as finance and accounting, call centres, and back-office administration (McKinsey 2005a). NASSCOM and a number of commentators (for example, Das 2006) highlight the need for action in the education system (and corporate training) to ensure that India produces enough quality English-speaking graduates. Reflecting these pressures, the major Indian providers are heavy investors in education and training. The increasingly acute shortage of suitably qualified workers for IT–ITES also affects other industries. India’s IT majors are recruiting engineers at the expense of manufacturing and infrastructure firms. Skills shortages are driving up wages for highly-skilled workers, and in turn beginning to erode the cost advantage that has been critical to the success of India’s IT–ITES. While labour costs remain a fraction of those in developed economies like the United States, wage increases are narrowing India’s cost advantage over other emerging economies (Accenture 2006).

Telecommunications – a dynamic enabler
Efficient telecommunications infrastructure generates significant spill-over effects in other sectors of an economy. Modern telecommunications networks facilitate efficient information exchange among economic units and rapid two-way communication, thereby lowering search and transaction costs, aiding the coordination of economic activity on a global scale, and enabling the optimal utilisation of available labour, technology, products and services around the world (Nandi 2002). India’s emergence

P A G E 23

tele-density is still relatively low at around 11 phones per 100 people. Internet usage has increased nearly tenfold since 2000 to reach 50.3). India’s telecommunications have undergone extensive deregulation and liberalisation (Box 2.8). Indian farmers can access modern telecommunications and IT to obtain more information about agricultural prices. If for example. Over the past five years. By December 2005. the mobile subscriber base posted 85 per cent growth per annum. there were about 750 000 broadband subscribers (Indian Ministry of Finance 2006). Increased mobile and Internet access could make a strong contribution to addressing regional inequalities and ensuring more broadly based economic development if it reduces the telecommunications infrastructure divide between urban and rural areas. private sector operators had secured 79 per cent of the mobiles market.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY and ongoing competitive advantage as a global provider of IT–ITES was (and will continue to be) dependent on the availability of efficient telecommunications infrastructure for electronically transferring and assessing information (Banerjee and Jha 2004). However the take-up of broadband has been relatively slow. As at November 2005. Access to telecommunications and information technology in rural areas can facilitate the provision of basic services such as medical care. a number of mobile operators have plans to tap into the rapid growth expected in rural areas. The mobile phone market has grown at extraordinary rates from an initially low base.9 per cent to 3. reducing asymmetries of access to market information and allowing rural businesses and citizens to participate directly in national and global economies. P A G E 24 . However. Deregulation has helped spur rapid growth and enabled private telecommunications providers to play an increasingly important role. they are more likely to increase productivity and boost their livelihoods (see Box 2. other markets and economic opportunities. increasing its share of GDP from 1. while in the fixed-line market they had captured 15 per cent (Indian Ministry of Finance 2006). there were 48 million fixed-line subscribers and 71 million mobile subscribers (Indian Investment Commission 2006a). Despite the recent rapid growth. enable better access to financial services and create opportunities for distance learning. which is being spurred by the availability of cheap handsets and a wide array of tariff plans. By November 2005. Telecommunications networks also act as an electronic highway. in large part driven by technological developments and the requirements of the IT sector. The Broadband Policy announced in October 2004 had set a target of three million broadband subscribers by December 2005 and 20 million by 2010 (Indian Ministry of Finance 2005).6 million in 2005. Penetration in rural areas is significantly lower still.5 per cent.5 per cent. Private companies achieved annual growth rates in their subscriber base of closer to 200 per cent (Indian Investment Commission 2006a). The communications sector grew at an average annual rate of 24 per cent over the five years to 2004–05. a penetration rate of 4.

the Department of Telecommunications’ operational network was corporatised through the creation of a public company. • In 2002 a Universal Service Obligation (USO) Fund mechanism. BSNL. • In 2005 the foreign equity limit in telecommunications was raised from 49 to 74 per cent subject to numerous restrictions. • In April 2002. an independent telecommunications regulatory authority was established. international long distance services and Internet telephony were opened to competition. NTP 1999 also foreshadowed the opening of the national long distance segment from January 2000. P A G E 25 . including in the area of licence fees (Telecom Regulatory Authority of India 1999). a range of value added services. • In October 2000. Certain conditions apply to ensure the management of service providers remains in Indian hands. • In 1997. which was previously undertaken by the incumbent Department of Telecommunications. Its role included setting conditions attached to the licensing of private sector operators. the New Telecom Policy was announced. foreign carriers are not permitted to use overseas networks to link Indian cities nor to situate control centres outside of India. This introduced a number of reforms aimed at creating a more enabling environment. information technology and media industries.Role of Services in Development box 2.3: groWth-facilitating deregulation of the telecommunications sector There have been a number of significant milestones in the deregulatory process: • In 1992. including cellular phone services and paging services. Concurrently. was established to mobilise funding for services in remote and rural areas. • In 1999 against the backdrop of revenues falling short of industry expectations and the convergence of the telecom. was opened to private sector competition. Owing in large part to the Indian Government’s concerns over security. the government sold a strategic stake in VSNL – which at the time was the sole operator in the international long distance market – in favour of the Tata group. involving a levy on all telecom operators. • The National Telecom Policy 1994 set a number of telecommunications penetration targets and opened basic telephone services to the private sector with the objective of bringing about world class telecommunication services and improving the competitiveness of the Indian economy.

64 billion.e. and look set to make an increasingly strong contribution to economic growth. excluding transportation and travel) Insurance services 3% Communication services 11% Construction services 5% Software services 64% Financial services 3% Other 37% Management services 3% Other services 11% 2000–01 — US$10. Exports of other commercial services have also grown rapidly. which comprises approximately 20 professional and other services (Figure 2. to almost rival software services exports (RBI 2006a).2b Source: RBI 2006a.1 Miscellaneous other commercial services – a strong growth area Breakdown of exports of ‘Other commercial services’ (i.1b Insurance services 2% Software services 51% Communication services 5% Construction services 2% Financial services 4% Management services 8% Other 49% 2005–06 — US$46.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Other commercial services The dynamism in India’s IT–ITES and telecommunications sectors is widely recognised.8 billion. Between 2000–01 and 2004–05 exports of other commercial services (excluding software services) almost quadrupled in value to US$13. In 2005–06 exports of these services increased by 64 per cent to US$22. Much of the growth in these exports stems from the ‘miscellaneous other commercial services’ sub-sector.1) Figure 2. Other services 28% P A G E 26 .

Biotechnology is assuming greater significance in the Indian economy. a 52 per cent increase. P A G E 27 . Some 150 000 foreigners went to India for treatment in 2004. • Merchanting services exports: US$504 million in 2005–06. • News agency services exports: US$339 million in 2005–06. • Research and development services exports: $US519 million in 2005–06.49 billion in 2005–06. A number of technically advanced private Indian hospitals. which reached US$4. India is the largest producer of films in the world. So-called ‘medical tourism’ has also been a growth sector. 56 per cent of which derived from exports (IBEF 2005a). Film studios in Hollywood and elsewhere have also outsourced considerable work to India. Medical tourism is a key area that has been targeted for expansion by the Indian Government. an 81 per cent increase. which grew by 106 per cent to US$1. have been drawing in increasing numbers of patients from Western countries for a range of treatments and operations that can be carried out by highly skilled medical personnel far more cheaply than in their home countries and/or without the delays often experienced under their home country national health systems. Significant numbers of qualified non-resident Indians are now returning to India to take advantage of emerging opportunities. a 107 per cent increase on 2004–05. a 227 per cent increase on the previous year. with numbers increasing by 15 per cent a year. • Advertising / trade fair exports: US$435 million in 2005–06. is growing at annual rates in the order of 40 per cent.Role of Services in Development Prominent exports within the miscellaneous other commercial services sub-sector (as detailed in RBI 2006a) include: • Architectural. a 169 percent increase. • Maintenance of offices abroad exports. a 135 per cent increase.3 billion by 2012 (Confederation of Indian Industry and McKinsey in Medical Tourism India 2006). • Legal services exports: US$390 million in 2005–06. • Trade related services exports: US$880 million in 2005–06. comprising services and biopharmaceuticals. Other smaller but rapidly expanding growth areas include accounting and auditing services exports (US$138 million in 2005–06. a 393 per cent increase) and operational leasing services exports (US$393 million in 2005–06. a 145 per cent increase). The sector. a 98 per cent increase. Film exports have been rising as Indian films gain popularity overseas. Revenues in 2003–04 were around US$700 million. aided by a well-qualified and low cost workforce.64 billion in 2005–06. Medical tourism export revenues are projected to reach US$2. most visibly the Apollo Group. engineering and other technical services exports.

While such estimates are necessarily speculative to a degree. and in roads. the sector has been gradually liberalised (Box 2. albeit growing. increase per capita income by 2014 to more than US$1200 or 30 per cent higher than it would otherwise be (ibid). Traditionally. There is strong empirical evidence of a positive relationship between liberalisation and growth in financial sectors (see for example. Measured in terms of the number of transactions. due to the sector’s shortcomings in mobilising savings and allocating capital (Farrell.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY the contributors While leading-edge services have been in the vanguard of India’s economic rejuvenation. Beginning in the early 1990s. Financial sector reforms and deregulation have triggered strong growth in the sector as financial intermediation has become increasingly important in the economy. which is a major determinant of economic growth. P A G E 28 . Francois and Schuknecht 1999 and Mattoo. It serves as a vehicle for channelling savings to individuals and businesses seeking to borrow funds. which would. they remain a relatively small. Private sector mutual funds were also permitted from 1993. Indian stock markets have also come to greater prominence. while the Bombay Stock Exchange moved into fifth place in 2003 (Indian Ministry of Finance 2006). Banking The Indian banking system is changing rapidly. addressing these shortcomings through an integrated reform program could raise India’s growth rate by close to three percentage points. ports and air services – but there is scope for more. Yet much remains to be done. According to one recent estimate published by McKinsey. it is clear further reform would have significant dividends. it was characterised by poorlyperforming public sector banks employing outdated practices and technology.4) but foreign investment remains severely constrained. Indian borrowers pay more for capital and depositors receive a lower return than they do in comparable economies. The sector therefore plays a vital role in the investment process. Several reforms have been introduced in the financial sector. Lund and Puri 2006). in turn. Their direct contribution to employment is also comparatively low. India’s banking and insurance sectors have been significantly opened to private sector competition since 1993 and 2000 respectively. the National Stock Exchange is the third-largest stock exchange in the world after the NASDAQ and the NYSE. part of the overall economy. Banking and transport infrastructure services – which are critical to the health of the broader economy – will need to modernise further and become more productive if the growth currently being exhibited in higher-end services is to be replicated throughout the economy. Finance – work in progress The financial sector has a very important role to play in the modernisation of India’s economy. Rathindran and Subramanian 2001).

8 Under the WTO Financial Services Agreement concluded in December 1997. New guidelines issued in February 2005 provide greater managerial autonomy and operational flexibility to public sector banks.9 per cent in 1996–97 to 2.8 per cent in 1996–97 to 7.2 per cent in 2004 (Reddy 2005). The Reserve Bank of India issued guidelines under which new private sector banks could be established. others continue to perform poorly. Bad loans account for less than two per cent of all loans. and resulting greater competition within. • Interest rates were deregulated in stages beginning in the early 1990s. with foreign banks having a 6. By September 2004. performing on a par with private and foreign banks. the scope of lending deemed as meeting these requirements has been widened (Singh 2005). 8 The liberalisation of. Private sector banks had increased their share of total assets of all scheduled commercial banks to 24.8 per cent in 2003–04 (Chanda 2005).6 per cent share (RBI 2005a). While directed lending requirements have remained in place.7 per cent by March 2005. As a group. bringing the total number of foreign bank branches to 217 (USTR 2005). New guidelines issued in February 2005 (Box 2. • Banks have been permitted to invest a greater percentage of their assets outside of cash and government securities and given more freedom in their lending policies. The liberalisation process resulted in the number of private sector scheduled commercial banks increasing to 61 in March 2005. • Legislative amendments in 1994 enabled public sector banks to raise capital through public share issues. the Reserve Bank had granted operating approval to 25 new foreign banks or bank branches since issuing its 1993 guidelines. The return on assets of the banks rose from 0. However.Role of Services in Development box 2.4: gradual liberalisation of the banKing sector • In January 1993.4) may bring about some further improvements. while the percentage of gross non-performing assets to gross advances fell from 14.2 per cent in 2003–04. India committed to permitting 12 new foreign bank branches a year.3 per cent at the end of 2002–03. including a tightening of prudential requirements. the sector – together with tightened prudential requirements – has led to improved efficiencies in the banking system. the public sector banks reduced their operating expenses as a share of total assets from 2. Some of the public sector banks have responded well to the new environment.4 per cent in 1991–92 to 1. including 31 foreign banks. compared to 20 per cent in China (Das 2006). the lending competences of the public sector banks are getting better.4 per cent in 1998 to 7. Their gross non-performing assets as a percentage of gross advances declined from 17. Foreign banks were also permitted more liberal entry and have been able to take modest equity positions in existing private sector banks. P A G E 29 . although there remains considerable scope for improvement in the use of technology. • The greater freedoms afforded to the banks have been accompanied by an improvement in the overall regulatory framework. Significantly.

The current United Progressive Alliance (UPA) government released a ‘roadmap’ for the entry of foreign banks in February 2005 (RBI 2005e). Improved access to banking products would greatly benefit rural businesses and households. with only 42 per cent of rural households having bank accounts. The penetration of financial services products in rural India is particularly low. the scheduled opening up of the sector to foreign competition could well be delayed or even stalled. But only limited amalgamations and consolidations have taken place to date. Foreign investment from all sources of up to 74 per cent will be considered in these banks. The previous National Democratic Alliance (NDA) government was moving in early 2004 to automatically allow foreign equity in private banks from all sources of up to 74 per cent. and help to raise living standards across the rural sector as a whole. In the first phase. foreign investment in any private sector bank will. 21 per cent having access to credit from a formal source and only one percent relying on a loan from a financial intermediary (IndiaMART 2006). P A G E 30 . Investment of up to 20 per cent is permitted in public sector banks. but the election intervened. foreign banks are allowed to establish a whollyowned subsidiary or convert their existing branches to wholly-owned subsidiaries. RBI guidelines of July 2004 remain in effect. Foreign banks were also directed not to acquire any fresh stakes in a private sector bank if such acquisition would take their holdings above five per cent. Some mergers have been attempted but have not materialised because of union concerns over retrenchments and branch closures. Subject to a review. 9 Foreign banks face a lesser directed lending obligation of 32 per cent. Banks have been advised to allow limited overdraft facilities in these accounts and provide a General purpose Credit Card (GCC) facility at their rural and semi-urban branches to allow holders to draw cash from their local branches (Thorat 2006). through to March 2009. be permitted up to a 74 per cent limit. and the individual shareholding limit removed. in the second phase beginning in April 2009. The Indian Government believes that some consolidation of the public sector banks needs to take place before opening up the sector to foreign competition. If progress on consolidation is not achieved.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY The efficiency of financial intermediation continues to be adversely affected by directed lending. notably agriculture and small-scale industries. 9 Foreign investment policy remains a severe constraint. These limit the shareholding and control by a single entity or group of related entities in any private sector bank to ten per cent. India’s Reserve Bank has urged banks to adopt ‘no frills’ accounts with a view to encouraging greater availability and uptake of financial services by the rural sector and other parts of the population that have largely been excluded from the formal financial system. with public and domestic private banks required to extend 40 per cent of their credit to priority sectors. with the exception of banks that have been identified for restructuring.

P A G E 31 . which stem from typically low transaction sizes along with poor roads. India’s insurance sector has changed significantly over the past few years. ICICI Bank has introduced ATMs with integrated power management systems suitable for use in rural areas. power and telecommunications connectivity. Insurance India’s insurance 2006a). For example. Insurance business transacted by Indian private insurance companies has increased rapidly. The bank has also been involved in the establishment of Internet kiosks in rural India. having operated as a state monopoly up until 1999 (Box 2. has an important role to play in enhancing financial intermediation. which can complement the ATMs to provide a powerful medium for farmers to enhance their business interests.Role of Services in Development Some banks are now beginning to introduce innovative technology products that take account of the higher costs of delivering financial services to rural India. Its Kisan Loan Card enables farmers to withdraw cash and take out cash or crop loans (ICICI Bank 2004). creating liquidity and mobilising savings in the economy. Some of the larger Indian banks with extensive rural branch networks such as ICICI Bank are well positioned to service the rural sector as they are able to defray their technology costs across a large customer base. insurers are playing a more prominent role in channelling financial resources to investment opportunities and facilitating companies’ access to capital.5). As increasingly significant institutional investors in India. like its banking system. A well developed insurance market also promotes economic growth by fostering entrepreneurialism and innovation. Rediff. While arguably a step in the right direction. even though insurers continue to be subject to product price controls and prescriptive guidelines for funds investment (Mulford 2005). The recent experience of ICICI and other Indian banks in partnering with community-based micro-finance institutions as intermediaries for micro lending has been encouraging (Thorat 2006. these initiatives remain modest given the magnitude of the rural service gap in banking. enabling firms to expand and take on the risks associated with pursuing new business opportunities.

In November 2000. According to the Insurance Regulatory and Development Authority (IRDA). the newly formed Insurance Regulatory and Development Authority invited applications for registration from private life and non-life per cent over the corresponding period of 2005–06.irdaindia. there are currently eight private insurers and six government-owned insurers. In the space of just six years. • • Foreign investment was also permitted.8 per cent share in new business. In the non-life insurance sector. 52 per cent up on that for the corresponding period in 2004–05. including through Public Private Partnerships (PPPs). and the life sector under the Life Insurance Corporation. The rate of infrastructure development is likely to lag behind demand and constrain economic growth for some years to come. subject to a 26 per cent foreign equity limit. India has made some progress in recent years in upgrading and modernising its transport infrastructure. 10 By comparison. Health insurance has been the fastest growing segment of the non-life sector. much remains to be done. new business) premium income of the private insurers for the first nine months of 2005–06 was Rs231 billion (US$5. The market share of private insurers consequently rose from 19. private insurers have secured a 27. total industry premium income grew by 16 per cent. but this change was stymied by political factors. Infrastructure shortcomings are frequently cited as among the chief causes for the failure of India’s manufacturing sector to make greater headway as tariff barriers have come down.6 per cent over the first nine months of 2004–05 to 26. 95 per cent up on that for the corresponding period of the previous year. In the life insurance sector.5: reforms in the insurance sector • The passing of the Insurance Regulatory and Development Authority Act.8 billion). Most of the private insurers have foreign equity partners. the General Insurance Corporation became the national re-insurer and its subsidiaries were formally de-linked in March 2002. there are currently 14 private insurers plus the government-owned Life Insurance Corporation. Previously the sector had operated as a state monopoly – the non-life sector under the General Insurance Corporation and its four subsidiaries plus the Export Credit Guarantee Corporation.2 billion). 10 See www. P A G E 32 . first year (i.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY box 2. The Finance Minister proposed in his July 2004 Budget Speech that the foreign equity limit be increased from 26 to 49 per cent.e. But despite the Government’s recognition of deficiencies. total new business income grew by over 50 per cent. 1999 enabled competition from the private sector for the first time. By comparison. • In August 2000. Transport infrastructure – vital for growth A modern economy depends upon an efficiently functioning transportation network. Premium income of the private insurers for the first nine months of 2005–06 was Rs169 billion (US$3.

Role of Services in Development Infrastructure has traditionally been the preserve of the public sector. when the National Highways Act was amended. Since the current UPA Government came to power. 11 12 1999 prices See National Highways Authority of The load capacity (axle load) permitted for previously under-loaded rolling stock has been raised on select routes and wagon turnaround times have been improved across the network (Indian Institute of Management in Rediff. for projects in transport infrastructure and power. as well as port connectivity (Indian Planning Commission 2002a).com 2006b). have fostered cautious optimism that India will be able to grapple with the task of rectifying massive under-investment in railways and modernising its ailing network. the government has moved in recent years to open the sector to partnerships with private players. as well as other physical infrastructure in urban areas such as water supply and sewerage. To be eligible for funding. Mumbai. comprising the so-called ‘Golden Quadrilateral’ connecting Delhi. Complex passenger and freight pricing policies have also been simplified. This ‘Viability Gap Funding’ is available on a first-come. Roads The private sector has been permitted to participate in national highway projects since 1995. The Golden Quadrilateral is running two years behind schedule. Many projects are arranged on a build-operate-transfer (BOT) basis. projects should provide a service against payment of a predetermined tariff or user charge. Chennai and Kolkata. Indian Railways has derived efficiency gains through better utilisation of its existing pool of resources. In Indian Railways’ 2006–07 budget for example. www. Against the backdrop of PPPs falling short of its own expectations. freight rates for petroleum products were cut by eight per cent and the number of commodity groups reduced from 80 to 28 (having been lowered from 4000 to 80 in the previous budget) (The Hindu Business Line 2006a). The Project was launched in 1999 at an estimated cost of US$12. NHDP (Phase III).nhai. 12 11 Railways Recent improvements in service provision and financial performance on the part of Indian Railways after what the Government has characterised as years of financial trouble and neglect (Singh 2006). and the North-South and East-West corridors. including foreign investors.5 billion (2005 prices). the government launched a scheme in July 2005 to fund up to 20 per cent of infrastructure projects. in recognition of limited government finances and the constraints the generally poor state of infrastructure has imposed on economic growth.3 billion. involving the upgrading and 4-laning of 10 000 km of selected high-density corridors of National Highways. first-served basis. The government is still aiming to meet its original target of 2007 for the completion of the North-South and East-West corridors. was launched in 2005 at an estimated cost of US$12. The Project involves the four/six-laning of 14 000 km of the existing road network. However. P A G E 33 . The top priority for the current Five Year Plan period is the completion of the National Highway Development Project (Phase I and II). with budgetary provisions for this purpose to be made on a year-to-year basis (Indian Department of Economic Affairs 2005). but was nearing completion at the time of publication.

with a view to upgrading them to international standards. which handle some 75 per cent of the country’s port traffic (Indian Planning Commission 2002a). in large part because of cross-subsidisation of suburban and lower-class passenger fares (The Hindu Business Line 2006a). participation in port development has increased markedly. Domestic air services were liberalised in 1994. Several state-owned ports have leased out terminals to private operators. Arrangements for new international airports at Bangalore and Hyderabad are also proceeding. Notwithstanding these developments. Such infrastructure development should go some way to enabling India’s rail network to cope with anticipated growth in freight. Mumbai. subject to the fulfilment of certain criteria. The government has also moved to allow joint ventures between major ports and foreign ports and between major ports and minor ports (Ernst & Young 2005a). with private sector participation. Rail has largely been the preserve of the public sector to date. although railway container licences were privatised in April 2006. several new low-cost airlines have commenced operations in India since August 2003 to capitalise on increased demand for air travel from the P A G E 34 . Ports Major reforms have been introduced to the ports over recent years. However progress has been slow. work commenced on the Western corridor linking the Jawaharlal Nehru Port Trust and other ports in western India to industries in northern and central India (Singh 2006). rail freight continues to be hampered by excessive charges. Indian Railways have reportedly asked for clarification from the Department of Industrial Policy and Promotion on foreign company involvement in the rail sector (Asia Times Online 2006). 13 private-sector port projects with a capacity addition of around 47. Private-sector. an enormous amount of investment will be required to modernise India’s rail network. Significant investment has also been directed to ‘minor ports’ (a state responsibility) in some states. Airports and air services Recognising that private sector involvement is required in order to ensure adequate funding for the modernisation of India’s major airports. In response to calls for PPPs to bridge the infrastructure and technology gaps. including foreigninvestor. As of 2005.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Construction of a dedicated high axle-load freight corridor with computerised control on the western and eastern routes was proposed in the 2006–07 budget. Private carriers have since been permitted to operate scheduled services in India. with the winners forming joint ventures with the Airports Authority of India. Chennai. In October 2006. despite some pricing reforms. the Government decided to lease India’s four principal airports – in Delhi. and Kolkata – to private sector operators. Plans are afoot to corporatise India’s 12 major ports. Emulating the emergence of ‘no-frills’ carriers in the United States and Europe.4 million tons per annum – or over ten per cent of existing cargo throughput at major ports – and involving an investment of Rs26 billion (US$600 million) had been completed (Indian Department of Shipping 2005). In addition. Foreign companies were invited to form consortiums to bid for the restructuring and operating of the Delhi and Mumbai airports. particularly for container handling.

Currently. Demand for services inputs by the manufacturing sector is also growing (see section on ‘Services and manufacturing’ below). Jha 2005). Today several private airlines compete to provide regular domestic air services. and therefore tend to be less competitive compared to those that have been liberalised. along with legal and accountancy services. 13 Excluding community. This dual economy prevents modernisation. There are grounds to believe it is well-placed to do so. and housing and construction. logistics. Moreover. to which they would become subject. the sector will have to play a major role in absorbing large numbers of low-skilled workers. they are discouraged from growing above a certain size by the heavy regulation. The marked difference in the labour intensity of production between the unorganised and ‘organised’ sectors underscores the dualistic nature of the Indian economy. P A G E 35 . inhibits productivity growth and impedes job creation in retail and wholesale trade. remain highly protected. social and personal services. Economy-wide employment growth over the six years to 1999–2000 was virtually entirely due to job creation in the services sector 13 (Indian Ministry of Finance 2003.9). The services sector’s share of employment is significantly less than its share in economy-wide GDP. Prominent amongst the services sectors with high employment potential are retail and wholesale trade. Logistics also remains subject to significant hindrances. the biggest private airlines are Jet Airways. In 1999–2000. approximately 30 per cent of India’s 337 million-strong workforce was employed in services. which mainly comprises family businesses and other small employers (Box 2. Services have been the main source of employment growth in the economy since the 1991 reforms. although the Government decided not to allow direct or indirect participation of foreign airlines. The limit on FDI in domestic airlines has been raised to 49 per cent. Given its dominant contribution to domestic output. Table 10. There is a high income elasticity of demand for services.Role of Services in Development rapidly-expanding middle class. However growth in these sectors and high-end services alone will not generate the 200 million new jobs needed to absorb existing unemployed and under-employed workers and the 160–170 million new workforce entrants expected by 2020 (Indian Planning Commission 2002b). The number of domestic passengers is expected to grow from around 20 million a year in 2005 to 50 million a year in five years (The Economist 2006d). The privatisation of Indian Airlines and Air India was initiated a few years ago. Sahara and Air Deccan. While small Indian companies in the unorganised sector benefit from being subject to minimal regulation. the sloWer reformers Reforms in finance and transport infrastructure are building a platform for job creation and productivity improvements in the broader economy. Yet these sectors. alongside the government-owned Indian Airlines. particularly in relation to labour. Some analysts question the capacity of services to absorb labour in a major way (for example. The current UPA government still plans to divest equity in the airlines. legal and accountancy services and housing and construction. but both sales fell through due to the withdrawal of the qualified bidders late during the final stages of the process.6). the vast majority of workers in these industries are in the relatively labour-intensive ‘unorganised’ sector. The Government has also allowed private airlines to fly on some international routes.

While accounting for just 1. They accounted for just 11 per cent of employment in the private organised sector and 29 per cent of employment in the public sector in March 2003 (Indian Ministry of Finance 2006.3). The organised sector employed 28 million – or a mere eight per cent – of India’s 337 million-strong workforce in 1999–2000. Services are far more prominent as employers in the unorganised sector.6: employment and output in the ‘organised’ and ‘unorganised’ sectors India’s National Accounts Statistics divide the economy into ‘organised’ and ‘unorganised’ sectors. However it contributed 41 per cent of aggregate net domestic product in the same year. as well as enterprises run by co-operative societies and trusts.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY box 2. The organised sector is a major force in the Indian economy.1–3. these services contributed over 16 per cent of aggregate economy-wide net domestic product. representing 19 per cent of aggregate economy-wide employment (Indian Ministry of Finance 2003 and 2006). services’ net domestic product in the organised sector exceeded that in the unorganised sector. yet is not a major source of employment.9 per cent of aggregate economy-wide employment in 1999–2000. 14 14 Manufacturing establishments employing 10 or more workers on a regular basis using power plus those not using power and employing 20 or more workers. Over one-half of this employment was in trade. P A G E 36 . services employed 64 million workers. When community. hotels & restaurants. The organised sector consists of the public sector. The unorganised sector comprises units whose activity is not regulated by law. but are a significant contributor to overall GDP. manufacturing units registered under the Factories Act 1948 and other private corporate sector entities. It includes private and limited companies and unincorporated enterprises. social & personal services) are not a major employer within the organised sector. Services (excluding community. In 1999–2000. and/or those which do not maintain regular accounts. Appendix Tables 3. social and personal services are added in.

current prices 90 Share in gross product (per cent) 80 70 60 50 40 30 20 10 0 Construction Retail trade. a new shop needed on average 15 licences from 11 government bodies. the Agricultural Produce Marketing Committee Act prevents farmers from selling produce directly to retailers (The Economist 2006b). storage and communications and restaurants Unorganised sector Organised sector Finance. hotels Transport. Securing the licences took six months on average and cost up to 500 000 rupees (2003 study quoted in The Economist 2006b). India has the highest density of retail outlets in the world – more than 15 million compared to 900 000 in the United States (Mukherjee and Patel 2006). Community. The retail industry is the largest provider of jobs after agriculture. insurance. Some retail chains are now appearing on the scene and large shopping centres are springing up. Some 40 shopping malls had been opened in India by the end of 2005 – up from fewer than half a dozen a year earlier – with 300 expected by 2007 (IMAGES-KSA Technopak 2005). family-owned shops often surviving on unpaid labour. social real estate and and personal services business services Source: Indian Planning Commission 2002c. In 2003. accounting for six to seven per cent of employment and approximately ten per cent of GDP (The Economist 2006b).6 (continued) The organised sector is a major force in services Share of organised and unorganised gross product for selected services. 1999–2000. and is beginning to employ significant numbers of low-skilled P A G E 37 . The organised retail sector is growing at 18–20 per cent a year (The Economist 2006b). and is dominated by small. Large-scale organised retailing has been held back by poor transport infrastructure. In most states. In any event. Retail trade Retail trade occurs almost exclusively in the unorganised sector. difficulties faced in acquiring tracts of land and rules and regulations at all levels of government. with an estimated 86 per cent occurring in the six biggest cities. Organised retailing accounts for only 2–3 per cent of the total and is concentrated in large cities. Table 24. for example.Role of Services in Development box 2. change is coming to the retail sector.

Legal and accountancy services Professional services. play a vital role in supporting and facilitating business and encouraging foreign investment.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY workers. and toll booths and interstate check-point procedures have also hindered the smooth flow of interstate traffic. selling over 6000 consumer electronics and durables products (Tata Group 2006). organised retailing can benefit agricultural producers and manufacturers by reducing the need for intermediaries and introducing improved practices and technologies throughout the value chain. Transport delays and inadequate cold storage mean that between 35 and 40 per cent of fruit and vegetables grown in India rots where it is harvested or in transit (The Economist 2006b). who must negotiate restrictions on travel times for heavy vehicles. ‘Multi-product’ single brands – such as supermarkets’ own branded goods – also appear to be allowed to invest under this regime (The Economist 2006b). Kolkata and Mumbai. and contributed to major losses of perishable goods during transportation. notably limitations on size of firm. P A G E 38 . Handicaps faced by logistics providers have retarded the development of an efficient distribution system in India. Reliance Industries is. Poor transportation infrastructure and the regulatory disincentives to small operators growing above a certain size have been key contributory factors to this situation. More recently. and increased opportunities for export of Indian products through foreign retailer outlets. traffic jams. Infiniti Retail Limited. Both legal and accountancy services are subject to significant domestic regulation. best international practice. particularly legal and accounting services. Going on the experience of other developing countries.2 billion in 1500–1800 supermarkets and hypermarkets and 60 supply centres over the next two years. with 100 stores to be established by March 2010. Food processing in India adds just seven per cent to the value of agricultural output compared to more than 40 per cent in China and 60 per cent in Thailand (Indian Ministry of Commerce and Industry cited in The Economist 2006b). as well as barriers to foreign entry. The Government moved to open up the sector in a very limited way in early 2006 by permitting FDI of up to 51 per cent in retail trade of ‘single brand’ products. Logistics Modern retailing is underpinned by efficient distribution systems and integrated supply chains. for freight carriers. The journey takes around 8 days at an average speed of 11 km per hour with around 32 hours spent waiting at toll booths and checkpoints. The Economist (2006a) details a typical 2150 km journey between India’s two most populous cities. for example. petrochemicals and textiles giant. Oil. Tata Group announced the launch of a retail venture. reported to be investing US$2. Apart from benefiting the consumer through lower prices and improvements in the quality of perishable products. limited opening hours on interstate borders and numerous toll booths. which will provide employment for some 400 000 – 500 000 people (The Economist 2006b). subject to prior approval. A number of global retailers are positioning themselves for an anticipated relaxation of foreign investment policy. Foreign investment would also be likely to spur growth and create employment in labour-intensive industries such as food processing. allowing foreign investment would bring greater competition.

FDI is not permitted in the sector. unless they are comprised of the names of proprietors or partners or the name is already used in India. which precludes international law firms from establishing offices. There are fewer than 400 firms with 5 or more partners. While the Advocates Act contains a reciprocity provision. and no more than 20 professionals are permitted in any one firm (under the Partnership Act). in turn driving up transaction costs for other sectors. India’s accountancy services sector is highly fragmented because firms are only allowed to operate as partnerships or as sole proprietorships (under self regulation). Internationally recognised names may not be used. foreign accountants may not be equity partners in an Indian accounting firm. The Institute of Chartered Accountants of India regulates the profession. the sector has the potential to create employment opportunities for significant numbers of low-skilled workers.Role of Services in Development India has the world’s second-largest legal profession. Indian advocates are only permitted to enter into profit sharing arrangements with other Indian advocates. nor to provide advisory services on foreign law. Similarly. Multi-jurisdictional legal advice is part of the essential infrastructure required to provide a sound base to encourage and increase foreign direct investment and international trade. which is constituted under the Advocates Act 1961. Foreign accounting firms can practice in India if their home country provides reciprocity to Indian firms. To date it has not recognised any foreign qualifications. Dwelling construction The construction services sector is highly fragmented. which would permit legal practice in India by citizens of a country where Indian legal qualifications are recognised. Its more than 900 000 lawyers are regulated by the Bar Council of India. Foreign lawyers and law firms have no avenues to establish any commercial presence in India. P A G E 39 . Only graduates of an Indian university can qualify as accountants in India. However. in part due to the Urban Land (Ceiling and Regulation) Act. These barriers to foreign entry preclude exposure to competition from best-practice legal and accounting firms. Internationally-based accounting firms are only permitted to operate as consultants. If reforms precipitate large-scale construction. in reality India’s legal services market remains closed and foreign lawyers are not permitted to practice. which effectively prevents people from buying up large tracts of land to construct houses (World Bank 2004).

growth has mainly been in urban areas – in particular in the larger cities – and has occurred in some states more than others. particularly in rural areas. The proportion of people living below the poverty line has. At the same time. Coefficients of variation in poverty rates across the states have increased since the mid-1990s and the regional variation in economic growth rates has remained high despite the reforms (Jha 2005). If the states and the centre succeed in moving towards the elimination of their revenue deficits by 2009–10 – including through better expenditure management – this should place them in a better position to devote more resources to education and health. 15 16 28. data on wage rates. expanded education and healthcare services will create high-quality employment opportunities. particularly in rural areas. however. The Government recognises that the growth dividend of reform can provide it with more resources to address social issues and ensure at least a minimum level of services for all sections of the community. either between the rural and urban areas or between states. are critical if more broadly based development is to ensue. declined significantly. according to official estimates. The official poverty line is set with reference to minimum daily calorie requirements. Thirlwell (2006) points out that the figures. with the fruits of reform flowing through to all sections of society. and other surveys. and improve the quality of governance so as to ensure better delivery of education. healthcare and other public services (World Bank 2003 2006b. led to equal distribution of growth. both for excluding broader measures of nutrition and due to methodological changes over time.6 of the population was living below the poverty line in 1999–2000 if the data set is adjusted to ensure comparability with the 1993–94 estimates (World Bank 2003). P A G E 40 . The poor state of public finances (Box 2. commentators suggest that many states need to consider reforms to simplify the business environment. In the case of the services sector. Improvements in the delivery of education and public healthcare services.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY sectors vital to broad-based development The growth which has resulted from the economic reforms of the 1990s appears to have contributed to improvements in living standards. Despite the continuing controversy. Das 2006). combined with supporting evidence from national accounts estimates of consumption. 15 16 Economic reforms have not. The official numbers have been the subject of intense debate. do suggest that India has experienced a continued fall in poverty since the 1991 reform push. Changes to the NSS methodology in the 1999–2000 survey in particular called into question its comparability with previous estimates. Official poverty estimates for India are based on regular surveys of consumer expenditure carried out by the National Sample Survey (NSS) Organisation. adopt a more investor-friendly approach. Addressing deficiencies in the delivery of education and public healthcare services could also be important in ensuring India’s growth model remains politically sustainable. Moreover. from 36 per cent in 1993–94 to 26 per cent in 1999–2000 to 22 per cent in 2004–2005.7) has constrained the provision of education and healthcare services and inhibited infrastructure development.

5 per cent. The Government has sought to address the country’s public finances through the enactment of the Fiscal Responsibility and Budget Management Act in August 2003. amounting to an estimated 8. The central government has gradually wound back its overall fiscal deficit from its 1986–87 peak of 8. The state of Indian government finances reflects a high debt servicing burden. under which the central government’s revenue deficit was targeted for elimination by March 2008.99 per cent of GDP in 2005–06. power and transport infrastructure. but remains vulnerable should rates pick-up again. The debt service burden has eased in recent years as interest rates have come down.7: the state of india’s public finances Large revenue deficits at the centre and in the states over the years have resulted in underinvestment by India’s public sector in health. the Government has made debt relief conditional on their enacting similar fiscal responsibility legislation (Indian Ministry of Finance 2005). but at the expense of a sharp contraction in capital outlays. education. Revenue and fiscal deficits of the centre and states 9 8 7 Per cent of GDP 6 5 4 3 2 1 0 1994–95 1987–88 1988–89 1989–90 1990–91 1991–92 1992–93 1993–94 1995–96 1996–97 1997–98 1998–99 1999–00 2000–01 2001–02 2002–03 2003–04 2004–05 1986–87 2005–06 2006–07 P A G E 41 gross fiscal deficit – centre gross fiscal deficit – states revenue deficit – centre revenue deficit – states Source: RBI 2005b and 2006–07 Budget estimates. and deficiencies in the tax system and public expenditure management. Interest payments consume over one quarter of total central government expenditures. the ‘revenue deficits’ (current revenues – current expenditures gap) of the states only became a significant problem from the late 1980s. . State government tax receipts have been relatively healthy. Conversely. Capital expenditures have fallen from seven per cent of GDP in 1986–87 to an estimated two per cent for 2005–06.48 per cent of GDP in 2005–06. Central government tax receipts were expected to amount to just 10. The date for the achievement of these targets has since slipped to 2009–10. To ensure that the states get their finances in order.Role of Services in Development box 2.

This will also experience some slippage.ugc. engineering.1 per cent and 3. Further fiscal consolidation is under The Tenth Five Year Plan also set the objective of all children completing five years of schooling by 2007 and eight years by 2010.45 per cent of GDP.7 (continued) The revenue deficits and overall fiscal deficits of both the centre and the states have been tracking downwards in recent years. mathematics and computing) (UNCTAD 2005a).3 million in 1983–84 to 9. enrolments grew at around five per cent annually over the two decades to 2002–03. 18 up 17 18 University Grants Commission data. In the higher education sector. The two per cent ‘Education Cess’ levied on taxes since 2004 is greatly assisting the financing of much higher levels of basic education (Indian Planning Commission 2005).2 million. many shortcomings still need to be addressed to lessen the constraints it imposes on the growth potential of the Indian economy. an enrolment rate of ten per cent is targeted for 2007. up from just 18 per cent in 1951. The combined fiscal deficit (excluding losses of financial public sector enterprises) in 2005–06 amounted to 7. there were 229 state/central universities and 95 ‘deemed universities’. with the Government projecting in its 2006 Budget that the centre’s revenue deficit and fiscal deficit will fall in 2006–07 to 2.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY box 2. the statistics do not take into account high drop-out rates (Khan and Roy 2003). Under the Plan. The gross enrolment rate in higher education (18–23 year age group) is around seven per cent. The number of out-of-school children in the 6–14 year age group fell from 42 million at the beginning of the Tenth Five Year Plan period to 8. the sector is growing rapidly.1 million in September 2004 – although the target of achieving universality of elementary education by 2003 has not been met. Source: RBI 2006c Education services While India has expanded its education system over recent years. which is considerably higher than the average across developing countries. Improvements in enrolment rates are leading to major improvements in literacy rates – 65 per cent in 2001 and an anticipated 75 per cent by 2007. By 2004–05. P A G E 42 . The Government’s strategy to meet the fiscal targets focuses on increasing revenues by broadening the tax base and removing distortions in the tax regime. The UPA Government is also committed to ensuring the educational needs of disadvantaged groups are better addressed. However. 17 In 2000–01. Deemed universities are largely free of government regulations and more entrepreneurial than government-run 1. Notably also. but lower than the average across Asia and significantly lower than in OECD countries (Kapu and Mehta 2004). The strong economy is also assisting in improving the tax take.9 million students were enrolled in tertiary-level technical subjects (science. together with complementary measures to improve expenditure outcomes.8 per cent of GDP respectively. from 3. available at www.

org. regulation currently limits the scope for private providers. while one out of two teachers present were not actually teaching (Chaudhury. While the private sector is playing an increasing role in the university sector. many colleges and universities do not deliver education to rigorous quality standards and many of India’s approximately 500 engineering colleges need to be upgraded (Indian Planning Commission 2002b). Getting into the best institutions is exceedingly difficult. A number of private universities have been set up by large industrialists and others. For example. even in slums and villages. The number of colleges increased by almost one-third to 16 000 over the same period (Indian Planning Commission 2005).Role of Services in Development from 133 and 27 respectively in March 2002. Despite some improvements. Hammer. September 2005. which typically charge US$1–3 a month (Das 2006). Otherwise. compared with around 1:20 for the upper-middle income reference level that India aspires to (Indian Planning Commission 2002b). medicine and business schools. the seven campuses of the Indian Institute of Technology (IITs) and the six campuses of the Indian Institute of Management (IIMs) are well resourced and internationally renowned. 19 The Indian government acknowledges the need for private sector investment in higher education. This compares with a ten per cent acceptance rate by Harvard. Concerned over the quality of schooling. ‘What’s New. Kremer. Moreover. The extremely capable students who are not accepted into the IITs and IIMs will often look for an education outside India (The Economist 2005a). and on the whole the quality of university education has fallen (Indian Planning Commission 2002a). Its revenues derive from student fees. primary school teacher-pupil ratios in 2002 were 1:42. in 2005 only two per cent of those taking the rigorous admission tests were accepted into the IITs. while students may be enrolled in publicly-funded colleges and 19 www. India’s universities and technical colleges are also of variable quality. the education system still has many weaknesses. On the other end. The number of colleges providing professional education with private management structures has grown rapidly since the early 1990s. Another model is provided by the International Institute of Information Technology in Bangalore. In addition. much anecdotal evidence suggests parents. Although funded by government and the information technology industry. Such is the importance accorded to education. those unable to get into the prestigious institutions will often look to overseas study if it is within their means. P A G E 43 . the government does not exercise control over it. While there have been significant increases in elementary school teacher numbers during the current Plan period. industry and government. 16 per cent of Indian children from small villages are now enrolled in private primary schools. have increasingly been taking their children out of government schools and placing them into private schools. especially engineering.iitbombay. At one end of the spectrum. Muralidharan and Rogers 2005). including from reputable foreign universities (Indian Planning Commission 2002b). Around one out of four teachers in government primary schools were absent during three spot checks. The freedoms of these private colleges have however been curtailed as they are subject to the same raft of regulations as state colleges. only a small fraction of the college-age population is able to be accommodated.

Private healthcare now provides the bulk of the country’s healthcare services. Constraints foreign providers will face include the need to adopt fee structures laid down by the University Grants Commission. the majority of the population has to make do with a public health infrastructure that is under-equipped. primarily through independent practitioners and increasingly through well-equipped private hospitals. The number of private schools has also grown rapidly in recent years. However the rapidity of growth in knowledge-based industries such as information technology.0 per cent of GDP by 2010 (Indian Ministry of Health & Family Welfare 2002). To P A G E 44 . However.1 per cent of total state government expenditures and 0. and in 2003–04 were just 4. in addition to the strong commitment to training being demonstrated by the IT–ITES majors. which is very low compared with many other developing countries. Public spending on healthcare is increasingly constrained by public finances. there is also a need to define curricula that better reflect the needs of the labour market. they are increasingly turning to private sector providers of vocational training (Kapu and Mehta 2004). With the encouragement of government. The government is reportedly in the process of finalising legislation. a number of private hospitals are now also exporting their services – in the form of a range of treatments and operations – to foreigners.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY universities. Public expenditure on healthcare presently amounts to just 1. which compares poorly with countries such as China. Industry will need in parallel to invest considerably more in research and development. A range of controls also apply in technical education. based on the recommendations of the CNR Rao committee report. Apart from efforts to ensure that all its institutions are up to an acceptable standard. which will regulate foreign university involvement in the sector (The Economic Times Online 2006).5 hospital beds per 1000 people. There are for example just 1. under-financed and suffers from a shortage of doctors and nurses.0 per cent of GDP. Foreign providers need to have an Indian partner and obtain approval to operate from the All-India Council for Technical Education (AICTE). The 2002 National Health Policy put forward the objective of increasing public expenditure on healthcare to 2. State allocations to health have been declining over the past decade. India’s pool of qualified scientists and engineers is large by international standards. with their ability to set up ongoing operations dependent upon their performance in an initial trial period. means it will need to turn out increasing numbers of high quality graduates in these disciplines. They will also have to go through a two-phase approval process. Improvements measured in terms of public health indicators have been uneven both between urban and rural areas and among states.75 per cent of GDP (Indian Planning Commission 2005). Healthcare services A clear duality has arisen in India’s healthcare systems. FDI in the education sector with up to 100 per cent equity is permitted under the ‘automatic route’. that is without requiring government approval.3 beds per 1000 people (The Hindu Business Line 2005). qualifications issued by these institutions are not recognised by the Indian Government. consulting services and biotechnology. While the betteroff in India can afford private care. Brazil and Thailand which have an average of 4.

once an investment-friendly policy platform is established for the minerals sector. could play a key role in absorbing India’s growing labour force. launched by the Government in 2005. The National Rural Guarantee Scheme. The National Rural Guarantee Scheme and National Rural Health Mission are aimed at raising living standards and health standards in rural areas. has undertaken to raise expenditure to at least 2–3 per cent of GDP over the five years to 2009 and introduce a national scheme for health insurance for poor families (National Advisory Council 2004). The National Rural Health Mission (2005–12) aims to tackle the poor health infrastructure in rural areas.nic. Moreover. it envisaged state sector health spending increasing to eight per cent of state budgets by 2010 with the share of central grants to constitute at least 25 per cent of total health spending. Functions previously undertaken ‘in-house’ by manufacturers – such as software development. and recommended that it be increased to the upper-middle income country reference level of 3. It forms an important part of the Government’s strategy to raise public spending on health from 0.Role of Services in Development achieve this. The sector’s competitiveness is being enhanced by the tendency to contract out an increasing array of service functions. The first phase of the program will be focused on the country’s poorest and least developed districts. which has been made possible by the services tradability revolution. design and testing. http://mohfw.4 per cent of GDP by 2020 (Indian Planning Commission 2002b). lifting millions of rural Indians out of poverty. particularly in labour-intensive industries such as textiles. agriculture and mining Services sector developments are facilitating modernisation in India’s relatively capital-intensive manufacturing sector and in agriculture. The Report of the Committee on India Vision 2020 also pointed to the need to lift public expenditure on healthcare dramatically. Meeting these targets will require a major mobilisation of financial and manpower resources. It is targeted at the rural unemployed and guarantees 100 days of work on infrastructure projects each year to one member from each of India’s 60 million rural households. is an ambitious program aimed at reducing rural poverty. Job creation in manufacturing. which itself can bring economic development to remote and underdeveloped regions. 20 interrelationship of services With manufacturing. back-office tasks and post-sales service – are now being outsourced to world-leading Indian service 20 See Ministry of Health & Family Welfare P A G E 45 . The current UPA Government sees an urgent need to put substantially more resources into the public healthcare system and. mining services and technology should enable India to derive maximum benefits from exploration.9 per cent to 2–3 per cent of GDP. it has recently posted growth rates in the order of ten per cent. in its National Common Minimum Programme. Services and manufacturing While the share of manufacturing in India’s GDP remained largely static throughout the 1990s at around 20 per cent.

Rajan. Das 2006) have pointed to manufacturing’s low share of India’s GDP compared to that of other developing countries in Asia and the need for it to expand more rapidly to absorb a fast-growing labour force. Nonetheless. Concerns have been raised that India’s emerging strengths in high-tech. whitegoods and telecommunications manufacturers such as Dell. India may be able to exploit its competitive advantage in labour costs to significantly expand labour-intensive manufacturing but to do so would need to be able to address transport infrastructure bottlenecks. India’s strengths in software and its engineering capabilities place it in a prime position to exploit this shift. compared to US$110. despite boasting healthy productivity growth and much lower wages than its competitors. In this way knowledge-intensive Indian services are supporting innovation in India’s manufacturing sector. Nokia and Motorola have recently established advanced plants. it would create employment opportunities for large numbers of low-skilled workers. while chemicals (including pharmaceuticals) account for an additional 14 per cent (Thirlwell 2006). In 2002 Indian workers in the manufacturing sector earned about US$23. PC. high-skill manufacturing may not generate large numbers of jobs (see for example. Industries such as textiles have much potential. Subramanian and Tokatlidis 2006) and improve basic education in rural areas to equip potential workers with elementary literacy and other necessary skills.80 per month. Many commentators (e. for example. Companies such as ABB and Sigma Electric are already exploiting these capabilities (Financial Times 2006). Additionally. The Confederation of Indian Textile Industry. tends to be biased towards capital-intensive production and predominantly requires skilled labour. and can therefore be expected to stimulate demand and employment growth in niche service sectors. as does the experience in a service-based approach to customers gained from its prominence as a business process outsourcing destination. for example. A recent Confederation of Indian Industry–Boston Consulting Group report highlights the fact that the manufacturing sector provides a conduit for agricultural labour looking to enter more value-added industries and also has P A G E 46 . which is in high demand in export-oriented services sectors and therefore increasingly costly (Kochkar et al 2006). Technology-intensive engineering goods. Goswami 2005.80 in China (Thirlwell 2006).INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY providers. improve the business environment (including complex labour regulations) (Kochhar. A stronger manufacturing sector can in turn generate employment opportunities in services. and could provide a means for rural Indians to move out of subsistence agriculture. The global trend towards a ‘service approach’ to manufacturing production. with an increasing emphasis on design and customisation.g. The success of these facilities depends upon a variety of professional service inputs. at least in the formal sector. The take-off of labour-intensive manufacturing in India is also impeded by a limited supply of skilled and managerial labour. Kumar. An industrial transformation towards advanced manufactures is now under way in India. account for 21 per cent of India’s merchandise exports. increased services sector incomes provide a stimulus to consumer demand for manufactures. is making India more attractive to international investors. Indian manufacturing. In contrast India remains relatively unrepresented in many labour-intensive manufacturing sectors. forecasts that the textiles industry could increase its exports from the current level of US$17 billion to US$40 billion by 2010 and provide 12 million additional jobs. Das 2006).

forestry and fishing grew at a trend rate of just 2. high-end service provision. copper.6 per cent. hotels and restaurants. Several global studies have estimated that every job created in manufacturing can lead to the creation of 2–3 jobs in services (IBEF 2006a).3 per cent of total output. forestry and fishing sector remains labour-intensive. may also possess large deposits of other minerals such as gold. Yet only a small fraction of the area conducive to mineral deposits has been explored. Growth in organised retailing could also benefit farmers by reducing the need for intermediaries while the modernisation of logistics could reduce losses stemming from the spoiling of agricultural produce during transportation (see ‘The slower reformers’ above). and thereby increase that sector’s productivity. one of India’s largest companies with a diversified presence in many products and sectors and a large exporter of agricultural products. The sector accounted for 57 per cent of employment in 1999–2000 but contributed only 25. Today. notably in relation to IT and telecommunications.8: the ‘e-choupal’ initiative – facilitating rural development The ‘e-Choupal’ initiative was launched in 2000 by ITC. Services and agriculture Production in the agriculture. While progressive reforms beginning with the enactment P A G E 47 .itcportal. Source: ITC website. 1991–92 to 2005–06. The development means that farmers can look to collective purchases of inputs and sell their produce without the need to go through intermediaries and multiple handling. market prices and modern farm practices. www. Farmers are able to gain ready access to information in their local language on such things as the weather.Role of Services in Development a substantial multiplier effect in creating jobs in the services Over the post-reform period.5 million farmers growing a range of crops in over 36 000 villages through nearly 6000 village ‘Internet kiosks’ across nine states. e-Choupal services reach out to more than 3. They are also able to make more informed decisions on the purchase of farm inputs and on the sale of their produce. owing in part to prevailing policies. Services and mining India has large known reserves of bauxite.8). Its share of GDP has since declined steadily to 19. is being directed towards raising the competitiveness of India’s fragmented agricultural sector (Box 2. box 2. The initiative aims to raise the competitiveness of India’s fragmented agricultural sector by empowering Indian farmers through the uptake of the Internet at the village level. iron ore and coal and. agriculture. Meanwhile. E-Choupal is aimed at a more efficient supply chain.9 per cent. The creation of large numbers of low-skilled jobs in services sectors like retail and wholesale trade. lead. zinc and diamonds (Federation of Indian Mineral Industries 2006). and housing and construction – as well as in labour-intensive manufacturing – could absorb surplus labour from agriculture. given its geology.

the introduction of 3-year. A high-level committee under the chairmanship of former Deputy Director General of the WTO. published in June 2006.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY of the 1993 National Mineral Policy have paved the way for private and foreign investor participation (Federation of Indian Mineral Industries 2006). steel. 100 sq km ‘Large Area Prospecting Licenses’ within this area. communications and training should enable India to derive maximum benefits from mineral exploration. Leading-edge expertise in mining services and technology is readily available from companies in countries such as Australia. investment-friendly and internationally competitive policy regime with clearer and more transparent regulation. and the removal of all qualitative and quantitative restrictions on iron ore exports. safety. the institution of an ‘open skies’ policy under which reconnaissance permits would be granted to more than one applicant for the same area. environmental management. investment in exploration and mine development has been inhibited by a number of factors. captive mining policies grant power. As mineral deposits generally occur in remote areas with poor infrastructure (Indian Ministry of Mines 1993). The application of advanced mining services and technology for exploration. The Committee’s key recommendations include the establishment of a maximum 5000 square-kilometre area in which prospecting can take place. software and systems. often leading to small--scale operations and sub--optimal development of resources. There is currently no guarantee that exploration leases will be converted to mining leases. iron. in addition to contributing to its overall prosperity. P A G E 48 . If India’s central and mineral-rich state governments can agree on a liberal. Professor Anwarul Hoda was established in September 2005 to recommend policy changes to attract more foreign and domestic investment in mineral exploration. Establishing a mining project in India requires multiple approvals from different layers of government (The Hindu Business Line 2006b). exploration and mining can be harnessed to contribute to economic development in India’s more remote and underdeveloped regions. In addition. The Hoda Committee’s findings. large scale private (including foreign) investment in the mining sector is likely to take place. and cement producers access to coal and iron ore at extraction cost rather than market value (The Times of India 2006). are anticipated to form the basis of a new mining policy.

Chapter 3 opportunities for australian service providers in indiai Key points • India’s services-driven development model is creating substantial openings for business. – Additional opportunities are likely to emerge over time as the momentum for reform fosters liberalisation and deregulation in protected sectors. • Key areas of current and emerging demand in India. P A G E 49 . construction management and consulting services education and training tourism and travel-related services film and television sports and related infrastructure healthcare services research. including biotechnology mining services retail logistics. and professional services. in which Australian companies have significant expertise. include: – – – – – – – – – – – – – – information technology telecommunication services financial services infrastructure.

P A G E 50 . broad-based economic development in India implies the ongoing reform and modernisation of a number of crucial facilitating sectors – including telecommunications. A. Kearney 2005). including in selling services to third country markets. While these are important trends. finance. highlighting the opportunities that could be expected to arise if India continues along its current growth trajectory. agricultural production and distribution. Whether in finding these capabilities or in building indigenous capacity. construction and transport. Given the scale – and particularly the potential scale – of India’s economy.T. English-speaking and educated workforce and stable business environment (A. the potential for major expansion in bilateral services trade is arguably in the sectors which are only now starting to take off in India. wherein the rapid development of one sector of the economy catalyses reform and expansion of others. There is no doubt that India’s current boom sectors offer opportunities for Australian participation. India’s economy is currently in a phase of significant growth. But the pattern of growth posited in Chapter 1. as well as the application of services to manufacturing. As disaggregation of services provision occurs through the development of international production networks. to the benefit of both countries. the size of this task is enormous. Australian service providers are well positioned to capitalise on emerging market opportunities in India. This chapter examines some of those areas. As noted in Chapters 1 and 2. bilateral activity can be expected to intensify. this is starting to occur. Australia is itself an attractive international business process outsourcing destination (Greene 2006. infrastructure. logistics. and to differentiate between the different types of market opportunities that will arise depending on the current state of reform initiatives and growth in each sector. and this can only be expected to increase (see Chapter 4). as are professional services. and mining. suggests that it is prudent for Australian services providers to look beyond the immediately obvious for longer-term possibilities. India will face a strong need to enlist the participation of external providers.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY ‘No big international company can be without an India strategy’ (The Economist 2006c) Opportunity knocks where change occurs. for capabilities and skills which to date may not have been extensively required or available in India. it also suggests scope for collaboration taking into account each country’s particular strengths. largely induced by the expansion of the IT and other leadingedge services sectors. But Australia also has significant expertise in many other areas where India will be seeking to augment its capabilities. Education is already a major services export for Australia.T. Reform and modernisation imply the need. retail. on a huge scale. While this implies a certain degree of competition. To a significant extent. Kearney 2005) because of its experienced. As the previous chapters highlight.

for example. The Australian operations of TCS. implying that opportunities for Australian companies will come in the form of cooperation and collaboration. have generated significant employment and collaborative research opportunities in software engineering and telecommunications. One prospective area for such collaboration is knowledge process analytics – an area into which Indian companies are increasingly seeking to move. and where Australia has established strengths. They are building up global networks of facilities to service clients better in-country and thereby compete more effectively with the IBMs and Accentures of the world (NASSCOM 2005b). 26 first and second tier Indian IT companies had established a presence in Australia. Dayanidhi Maran.Opportunities for Australian Services Providers in India information technology India’s information technology (IT) sector is attracting increasing attention from foreign investors. stimulating collaboration in research and development. As the trend to deliver services through international networks intensifies. the country’s IT and business process outsourcing industry would account for seven per cent of India’s GDP by 2010. In a similar vein. While ‘offshoring’ to affiliated Indian businesses (‘captive’ units) has been growing strongly. enabling each partner to specialise in its strengths and augment its capabilities in other areas. a NASSCOM-McKinsey report in 2005 predicted that on the back of the strong growth in offshoring. while an R&D and distribution agreement between the CSIRO and Infosys has paved the way for the commercialisation and export of leading-edge Australian intellectual property. This is of particular relevance to the financial services P A G E 51 . Indian IT companies are becoming formidable multinationals in their own right. and creating export opportunities (see Chapter 4). In many respects. IT–ITES exports are projected to grow at 25 per cent a year to reach US$60 billion by 2010 (NASSCOM-McKinsey 2005). and about 17 per cent of GDP growth and 44 per cent of export growth over five years to 2010. these companies are using their Australian subsidiaries to secure or help take advantage of global market opportunities. many multinationals are setting up development centres in India and also targeting the fast-growing domestic IT services market. has said that planned foreign investment in telecommunications and information technology is expected to double to US$22 billion in 2006 (The Economic Times Online 2005). In addition to providing IT solutions to local businesses. Satyam. Many of the major global information technology manufacturers and service providers – including Microsoft. India’s Minister of Communications and Information Technology. Minister Maran has said this projection may be too conservative (The Economic Times Online 2005). As of October 2006. The Information technology-information technology enabled services (IT–ITES) industry is projected to grow at an annual rate of over 25 per cent to US$148 billion by 2012 (Indian Investment Commission 2006a). business management and consulting. Indian IT companies are world class. Infosys and Birlasoft. Intel Corporation and Cisco Systems – along with smaller Australian companies (see Chapter 4) are stepping up their presence in India. in turn generating high-quality employment for Australians in engineering. more and more opportunities for collaboration between Australian and Indian firms to take up joint development work and service third markets are likely to emerge.

5 billion). transportation. Information Technology and the Arts. there is scope for Australian business to become involved in education and health initiatives which can help raise living standards in India’s rural sector. is expected to continue to grow at break-neck speed in coming years.8 billion in 2004–05. and joint research and development projects for emerging technologies and solutions around established technologies (Austrade 2006b). Senator Helen Coonan. in part on the back of an assessment that deregulation is exposing local businesses to increased competition. and cost advantages over competing destinations. is also reported to be ramping up its involvement in India. sophisticated financial markets. A visit in October 2005 by a high-level industry delegation to India led by the Australian Minister for Communications. Hutchison Essar is a joint venture between the Essar Group and Hong Kong-based Hutchison Whampoa. Invest Australia 2006). principally the mobile phone market. including software products for industries such as health. Two other mobile phone operators also have foreign partners. There may also be opportunities for Australian businesses to win market share in overseas markets by partnering with Indian outsourcing companies (ACS 2005. tele-health and remote monitoring. AT&T is a joint venture partner in IDEA Cellular. Austrade has identified a range of opportunities for Australian companies in IT.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY sector. which at the time was the largest ever single foreign investment in India (Bharti Enterprises 2005b). The telephone subscriber base is projected to grow at 30–40 per cent a year to reach 250 million by 2009–10 (Indian Investment Commission 2006a). consultancy and other services for India’s burgeoning ITES sector. Cisco Systems. a leader in networking for the Internet. media and banking – areas where Australian companies have evident strengths. Indian companies can look to developing the requisite capabilities themselves but often it will make sense for them to adapt offerings from overseas. India also has application solutions gaps in mining. resulted in a memorandum of understanding (MOU) being signed to promote further cooperation in developing information and communications technology industries and strengthening business linkages (Coonan 2005b). Singtel and investment house Warburg Pincus were already partners with Bharti. e-governance. Given Australian capabilities in distance education. With revenues of US$17. insurance.6 billion) (Indian Ministry of Finance 2006). The market. and in particular the mobile market. forcing them to invest in communications and other technology (The Mercury 2005). P A G E 52 . Australia can avail itself of its highly-skilled financial services workforce. telecommunications Foreign investors are taking an increasing interest in India’s fast-growing telecommunications sector. which can complement Indian technical expertise. Vodafone secured a ten per cent stake in Bharti Tele-Ventures Ltd for approximately Rs67 billion (US$1. finance and entertainment. In October 2005. India is now the fifth-largest telecommunications services market in the world. network and Internet security consultancy and products. Total FDI approvals in the sector up to September 2005 amounted to Rs416 billion (US$9. Australian IT people are also recognised for their business orientation and problem solving strengths.

AT&T Global Network Services India. reflecting buoyant conditions and the increasingly important role played by banking intermediation in a liberalising economy. Further dramatic falls are expected in the near term.2 (US2. P A G E 53 . Other international carriers remain interested in applying for NLD/ILD licences. HSBC. Rising incomes and cheaper services are one side of the equation. involving. as they do. is extremely competitive. Citibank and HSBC – accounted for 64 per cent of the assets of all foreign banks in March 2005 (RBI 2005a). credit cards. One projection is for total banking assets to double by 2010 to US$915 billion. A number of guidelines that impede the provision of international voice and data telecommunications services were introduced in 2005 when the foreign equity limit in telecommunications was raised from 49 to 74 per cent (see Box 2. Three foreign banks – Standard Chartered Bank. invested US$150 million in India through the first 11 months of 2005. An ILD enables foreign carriers to provide international connectivity to network facilities which they operate in other countries. particularly in relation to mobile phones. is currently quite low by comparison with that in other developing countries.7 cents) and Rs2. the opportunities that arise in the rural sector in particular may be difficult for foreign companies to access. a joint venture 74 per cent-owned by AT&T. especially in long distance call rates (Indian Ministry of Finance 2006. Peak telecom tariffs have fallen dramatically over the past decade. became the first foreign telecom operator in India to secure national long distance and international long distance (NLD/ILD) licences. While public sector banks still dominate Indian banking. On the other side of the equation. aided by stiff competition in the marketplace. the opening of the sector since the early 1990s has enabled the generally more efficient foreign and privately-owned banks to secure an increasing share of the market – currently around 25 per cent. whose activities in India are focused on outsourcing operations. IBEF 2005b). following keen interest from numerous foreign carriers (Digital Media Asia 2006). All three are expanding their presence in India (Sify 2005).4 (US5. for example bank accounts. which is expected in early 2007. India’s largest foreign bank. The penetration of financial products.5 cents) a minute.3). financial services Banking The banking sector is expected to grow strongly in coming years. Domestic long distance rates presently vary between Rs1. the Indian telecommunications market. pending the outcome of an Indian Government review of the guidelines. At the same time. the potential for large numbers of very small transactions.Opportunities for Australian Services Providers in India While growing rapidly. and mortgages. The market potential in rural India is particularly significant (see Chapter 2). while mobile rates are around US2–3 cents a minute. mobile carriers are now expanding their networks into untapped rural areas where more than two-thirds of the population lives (The Economic Times Online 2005). representing a compound annual growth rate of 15 per cent (Indian Investment Commission 2006a).

which has been operating in the Indian market for 150 years. engineering and design skills. demand for such services can only be expected to increase as India continues to grow. continued strong growth in the life. whose activities are focused on retail and corporate banking. 1 Most private insurance companies are joint ventures between Indian and foreign partners. All sectors – road. including some Australian banks. India’s imports of insurance services doubled to US722 million in 2004–05. foreign investment is bringing management. Aside from supplementing scarce government finances. Independent research and advisory firm. Foreign banks have been prevented from holding a stake of more than five per cent in domestic private sector banks but a number of them. invested around US$120 million over the same period. is currently expanding its research and equity businesses. With India’s large population. Citigroup. rail. AXA Asia Pacific and Aon have each established joint ventures in the insurance sector (see Chapter 4). and aviation – are in need of massive upgrades and modernisation. The bank reportedly plans to continue expanding its operations by opening 10–12 branches every year and focusing on the fast-growing retail segment (Sify 2005). In transport as well as water. Financial Insights projects India’s life insurance sector will continue to expand at around 20 per cent a year over the medium term (Financial Insights 2005).6 per cent of GDP in 2003–04. ports. ICICI Prudential and Birla Sun Life have each generated more premiums on new business in India than in any other markets in Asia (IBEF 2006c). Deutsche Bank is also restarting its retail banking operations in India. which is low compared with more mature markets.and non-life sectors is widely expected in coming years. P A G E 54 . the government is enlisting private sector involvement in a major way through Public Private Partnerships. Life insurance premium income (first year plus renewal income) was running at around 2. increasing discretionary incomes and a growing awareness of insurance products. sewerage and tourism projects.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Standard Chartered. are positioning themselves for the opening of the sector to greater foreign ownership. slated for March 2009. and QBE Insurance is reported to be eyeing opportunities in India (Canberra Times 2005). construction management and consulting services India is according the highest priority to bringing its transport infrastructure to a standard which will support the rapid growth of the Indian economy. All major Australian banks are represented in India and are actively appraising market opportunities (see Chapter 4). Insurance The opening of the life and non-life insurance sectors to foreign investment in 2000 spurred considerable activity by foreign investors. Prime Minister Singh indicated in October 2006 that the country needed investment in infrastructure to the tune of US$320 billion over the coming 5–10 years. Given the importance of insurance availability to encouraging risk-taking business ventures. 1 infrastructure.

such as international standards compliance. over US$15 billion is expected to be invested in airport development over the coming five years (Indian Investment Commission 2006a). under build-operate-transfer (BOT) arrangements. air traffic control. Melbourne consultancy. Aviation Compliance Solutions.1). 2 Airports and air services The government is considering private investment in a further 25 city airports. Yet India has limited skilled resources in a number of aviation services required by these and established airlines. including foreign investor. Altogether. Airservices Australia has already had some success (see Chapter 4). P A G E 55 . and the right to retain tolls (Indian Department of Road Transport and Highways 2006). Private sector investment in constructing. These include up to 100 per cent foreign equity. fire services and navigational technologies. and a number of other Australian companies are also interested in securing business in the air transport sector. Private sector investment is being sought. announced in December 2005. manual design and management. Ports The National Maritime Development Programme.Opportunities for Australian Services Providers in India Roads At least US$50–60 billion investment is required over the coming five years to improve road infrastructure (Indian Investment Commission 2006a). aviation security.7 billion) on ports sector projects through to 2011–12. including SMEC (Box 4. low-cost airlines have commenced operations in the past few years in response to rapidly growing demand from India’s burgeoning middle class (see Chapter 2). has already begun assisting India’s aviation industry in this regard (see Chapter 4). subsidies of up to 40 per cent of project cost to make projects viable. to assist with the implementation of the National Highways Development Project. A number of foreign players. Mumbai. 100 per cent tax exemption in any consecutive ten years out of 20 after project commissioning. Australia’s capabilities are recognised as world class in many of these areas. ground handling and safety systems development. participation. training. 2 See who are streamlining cost structures. Several incentives are available to encourage private sector.nhai. envisages investment of Rs558 billion (US$12. managing and operating berths and terminals is expected to account for two-thirds of overall investment in the Programme (Indian Press Information Bureau 2005a). have already secured contracts associated with the construction and upgrading of sections of the national highways network. The aviation industry is consequently seeking outside assistance for a range of services. compliance documentation. Several new. Chennai and Kolkata to private operators and building new international airports in Bangalore and Hyderabad with private sector participation (see Chapter 2). These projects are likely to generate flow-on opportunities in aviation transport services such as baggage handling. in addition to leasing out India’s four major international airports at Delhi.

for example. Particular emphasis was placed on assisting the urban poor and other vulnerable groups. Sinclair Knight Merz has also been engaged to carry out the civil. operates Mumbai’s new port. skills shortages in the IT–ITES sector are still looming. and foreign investment and joint ventures with foreign partners have been increasing (Sawhney and Chanda 2004. and the Chennai Container Terminal. It is also yet to develop comprehensive R&D. Box 3. at all levels. Nhava Sheva. they have also taken over and are operating existing port facilities. P A G E 56 . As noted in Chapter Since the 1990s. accessed May 2006 education and training services Human resource development. is arguably the largest challenge that confronts India on its path to development. there is enough potential to keep both domestic and foreign providers busy for a very long time. sewerage and environmental sanitation services to Bangalore. The project aimed to improve local capacity for the delivery of water supply. was the managing contractor for the Bangalore Water Supply and Environmental Sanitation Master Plan Project. and the relatively large number of graduates produced. mechanical and electrical engineering. municipalities have encouraged private participation in infrastructure environmental services.1). with assets reverting to the port after the concession period. structural.skmconsulting. but has only limited funding and management capacity. Assuming development proceeds according to plan. design and technology capabilities in environmental services. in many cases establishing their own learning institutions.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Many multinationals and domestic players have been involved in new port development. Environmental infrastructure and services India also recognises the need to improve its environmental infrastructure. Despite this. Sinclair Knight Merz. India’s major IT companies are investing very significantly in their own training efforts. P&O Ports. box 3. Private sector participation has generally been in the form of a build-operate-transfer (BOT) model. and project management for the development of a large temple in the state of West Bengal. Up to 100 per cent foreign equity under the automatic route is permitted in projects involving construction and maintenance of ports and harbours. in areas such as waste treatment and water purification.1: sinclair Knight merz Australian engineering consulting firm. Development of other sectors will necessitate still further development of the indigenous skills base. Sourced from www. Ten-year tax holidays also apply. the best of India’s educational institutions have incredibly competitive entry requirements and excellent tuition by world standards. the new deep water container port at Mundra.

the demand for such courses would appear to reflect the enthusiasm among Indian students for foreign degrees (Boston College 2005). particularly those wishing to undertake postgraduate engineering and business management degrees. But potential exists for this pattern to change. including the University of Southern Queensland and the University of South Australia. 3 A recent study found that at least 131 Indian higher education institutions have collaborative arrangements with foreign institutions. Modi 2006).isb. 56 per cent of which is expected to be for onshore 3 See www. and rapidly growing.wiuindia.8 million students in 2000 to 7. They include the UK-based Wigan & Leigh which has set up a number of business-oriented campuses across India.wiganindia. A handful of foreign institutions have been involved in establishing non-university higher education campuses in India. No foreign universities have established campuses in India as yet. The number of Indians studying in Australia has consequently grown rapidly in recent years (see Chapter 4). although a number are positioning for entry. given the trend toward international student mobility. the number of collaborative arrangements in school education has been increasing. Overseas study Middle class interest in study abroad is growing. With foreign degrees offered in India (in-country delivery) not recognised in India. and as demand grows for labour in other sectors where potential salaries do not provide the incentive to justify the expense of travelling overseas to undertake a degree. which established the Modi Apollo International Institute in collaboration with the K. notably business and hotel management programs. and the Kellogg School of Management. A number of foreign universities. et al.K. 2002). Growth prospects are particularly strong. www. offshore campuses and distance education) to grow from 1. P A G E 57 . whereby part of the program is undertaken in each country. both as competition heats up among Indian companies to recruit and provide in-house training to graduate Study abroad is becoming more accessible with the increasing availability of credit. There are estimated to be more than 200 schools in which foreign schools and Indian partners collaborate on program delivery (oneworld. The Wharton School and the London Business School which have an association with the Indian School of Business. One forecast is for the demand for international higher education (encompassing overseas study. destination for Indian tertiary students. It seems increasingly likely that the major training opportunities will require foreign tertiary education and training providers to look at delivering their services on the ground in India. The majority of collaborations have involved ‘twinning’ and www. the Western International University of the United States.2 million by While most attention has been paid to the higher education sector. predominantly in the vocational area. with China and India generating over half the global demand (Böhm. Australia’s share of global demand is forecast to increase from three per cent in 2000 to eight per cent (one million students) in 2025. also provide distance education courses (see Chapter 4).Opportunities for Australian Services Providers in India Australia has been a popular.

There may therefore be opportunities for Australian educational institutions to get involved in joint ventures delivering education programs to Australian and international standards. Australia and Tata Consultancy Services (TCS) concluded a deed of understanding in 2004 for the introduction of a skills training strategy aimed at the Tata group. While growing from a relatively small base.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY higher education in Australia. there is a relative lack of formal training and skills are typically passed from father to son. Accreditation standards are also lacking in many fields. white goods. and English language in the workplace. has noted that while Australian institutions may not be able to take 80 000 Indian students [as projected by Böhm et al]. The Bar Council of India. P A G E 58 . for example. The increasing numbers of international students enrolled in Australian institutions is helping to facilitate the recognition of Australian qualifications overseas. IDP Education Australia’s India country director. many nurses have aspirations to work overseas. with 80 000 wanting to study in Australia (IDP Education Australia 2005a). Australian educational institutions need to have something unique to offer before contemplating the establishment of campuses in India. Australian universities are exploring opportunities for twinning with Indian universities as well as the establishment of a direct market presence (Downer 2005). the number of Indian VTE students studying in Australia – principally hospitality and business courses – has increased by some 140 per cent over the past year. TAFE Global. There will be potential opportunities for Australian institutions to be involved in the establishment of campuses in India – once there is clarity in the regulatory approach governing the presence of foreign higher education providers. In the trades. Compared with university education. However. healthcare. Commercial links Building on the many and varied educational linkages between Australia and India (see Chapter 4). but TAFE Global has concluded memoranda of understanding with two other Indian parties for the provision of vocational training services. Australian educational institutions have been actively appraising the Indian market. By 2025 offshore campuses and distance education programs are forecast to account for 44 per cent of the total global demand for Australian higher education (Böhm et al 2002). Henry Ledlie. ‘there is certainly room for another Monash in India or a Curtin in India’ (IDP Education Australia 2005b). the broader Indian workforce and internationally. while India has a large number of nursing colleges. products and services of TAFE Global to the Indian training environment through TCS (TCS 2004). Australian education providers have also shown considerable interest in pursuing partnerships in vocational and technical education (VTE). Cooperation is envisaged in automotive. now recognises undergraduate law degrees from a number of Australian universities. In the case of nursing. Some 800 000 students from India are projected to seek overseas study by 2025. The parties agreed to explore delivering four projects to transfer the know-how and training quality standards. VTE courses can be provided more readily in India. The agreement has not yet translated into commercial contracts.

Tourism and Resources 2005). Clearly. or 2. foreign players consider it worthwhile to invest in the Indian market given its anticipated future growth. P A G E 59 . In 2001. notably the relaxation of foreign exchange transactions. International departures have grown from 2. have also stimulated interest in travel abroad.6 per cent through to 2015.6 million tourist numbers recorded in 2001.2 million in 2004 (10. Apart from India’s growing middle class. The deregulation of the aviation market has led to a plethora of new airlines and air services. This represents an annual compound growth rate of over 12 per cent on the 4. when visitor numbers are expected to top 290 000.44 per cent in 2004 – although tourist numbers have recently been increasing quite rapidly (Indian Press Information Bureau 2005b). an estimated 25 million people. people travelling abroad as tourists or as students are entitled to obtain foreign exchange from authorised dealers up to a limit of US$10 000 per person in any one calendar year (double the previous limit). Changing mindsets. An increasing number of agents are starting to promote Australia as a destination (Tourism Australia 2005). aspiring segments of the population. The Indian domestic tourism sector is performing well below its potential. Competition is tough however. which would make India Australia’s seventh-largest source of visitors with a share of 4.2 per cent. Looking ahead to 2025.2 million in 1992 to 4. especially among the larger travel agencies. which has helped accommodate growth in the tourism market. with average annual growth in arrivals from India of 15. India’s share in world tourist arrivals is low – just 0. Tourism Australia (2006) expects Australian providers to gain further market share in Indian outbound tourism over the coming decade.5 per cent compound annual growth over 2001) (RBI 2002). while foreign tourism boards and international airlines have also been actively undertaking promotional activities.9 per cent over the ten years to 2015. credit cards and personal loans are increasingly popular. Under the Foreign Exchange Management Act 1999 (FEMA). These growth rates compare with World Tourism Organization forecasts of 4. the 11th fastest of all countries. A limit of US$100 000 applies for persons travelling abroad for employment or emigration purposes. India is one of the fastest growing sources of tourists in the world. visitor numbers from India are predicted to grow to around 550 000. Currently the share is a little over one per cent (Department of Industry. Its travel and tourism economy gross product is expected to grow at an average annual inflation-adjusted rate of 6.Opportunities for Australian Services Providers in India tourism and travel-related services Indian outbound tourism is expected to grow very strongly in the coming years.5 per cent of the Indian population could afford international travel (Department of Industry. Tourism and Resources 2005). The World Tourism Organization forecast in 2002 that the number of outbound Indian travellers will reach 50 million by 2020 (Asia Times Online 2002). In addition. While margins may be tight. in large part reflecting a poorly developed tourism infrastructure. and in fact the number of outbound tourists has been growing at rates not too far short of this over recent years.6 million in 2001 (8. other factors have been facilitating the recent strong growth in Indian outbound tourism. to an estimated 6. Travel agencies and tour operators have proactively promoted foreign travel.1 per cent growth in worldwide international tourist arrival numbers through to 2020. particularly among the younger.5 per cent compound annual growth).

and availability of high standard hotel Although traffic is growing strongly.2: qantas re-enters the indian marKet After a two-and-a-half year hiatus. the 6th highest across all countries (World Travel & Tourism Council 2005). Melbourne. and Australian and Indian carriers had gained access to two additional ports in India and Australia respectively. which serve multiple cities in India and are able to offer connections with their Australian services at their hubs. box 3.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Expenditure by international visitors on goods and services. and offers connections from New Delhi. Capacity had increased to 6500 seats per week by October India will need to address a number of issues if such growth is to be realised. More liberal code-sharing arrangements were agreed which will provide airlines greater flexibility in serving the market. so providing a platform for expansion of two-way trade and investment in the tourism sector (Box 3. The introduction of multiple designation (‘open skies’) has allowed an unlimited number of airlines to operate between the two countries. In addition to the opportunities the growth of Indian tourism brings for Australian travel agencies and tour operators. including air seat capacity. Mumbai. Chennai and Ahmedabad. FDI in travel-related services with up to 100 per cent equity is permitted automatically. A number of foreign providers have entered the Indian travel-related services sector in recent years. The new services coincided with the signing of an MOU and a new Air Services Agreement. is projected to grow at 9. airport and other transport infrastructure. Qantas currently offers three non-stop flights per week from Mumbai to Sydney. Qantas India website (http://www. The signing of an MOU in 2004 and a new Air Services Agreement in 2006 significantly increased the access of the two countries’ airlines to each other’s market.qantas. Hyderabad. Qantas resumed air services to India in September 2004 with three services a week to Mumbai. accessed December 2006) P A G E 60 . discussions with David Hawes. In a bid to build a strong and viable presence in the market. adjusted for inflation. both to service the Indian tourist market as well as to capture some of the growing business in Indian outbound tourism. India is continuing to prove a difficult market for Qantas in the face of strong competition from hub carriers such as Singapore Airlines and Malaysian Airlines.2). Bangalore. planning and management services. Qantas entered into a codeshare arrangement with Jet Airways in August 2006 to significantly increase the frequency of flights between multiple points in Australia and Mumbai and New Delhi via Singapore.0 per cent. access for the airlines of both countries increased from 2100 seats each way each week to 4500 seats between Australia’s four main gateway ports of Sydney. In 2004. An estimated 100 000 hotel rooms will need to be added over the coming five years (Indian Investment Commission 2006a). Open freight arrangements with unlimited capacity and open routes were also agreed. Brisbane and Perth and four major ports in India: New Delhi. Sources: Anderson 2004. Group General Manager Government and International Relations. Qantas. Australian service providers have developed substantial expertise in the provision of tourism-related advice. Kolkata and Chennai.

with the exception of film production. Indian film producers are focusing more on state-of-the-art technologies in cinematographic equipment. advancements in and better use of technology. and exhibition.6 billion) in 2010. These developments and liberalisation are spurring foreign investment (Austrade 2006c). Australia’s television service in the Asia Pacific region. post-production. distribution and exhibition. television serials and commercials. This is encouraging producers to co-produce with overseas filmmakers and to include exotic locales in their films. evolving efficiencies in distribution. making India one of the largest cable markets in the world (Zee Television 2003). India’s entertainment industry is projected to grow at a compound annual growth rate of 21 per cent to reach Rs617 billion (US$13. Modern multiplex and digital cinemas are also springing up everywhere. The 4 4 See Income Tax Act. The international audience for Indian films is growing. and reductions in entertainment tax in some states from their previous high levels (PricewaterhouseCoopers 2005a. up from Rs201 billion (US$4. owning and operating multiplex cinemas constructed between April 2002 and March 2005. The number of cable and satellite households is expected to reach 94 million by 2010. The film and television sectors are expected to grow at 18 and 24 per cent a year respectively. Australia remains a popular destination for Indian productions and awareness of Australia among Indian filmmakers is only likely to increase now that Australia Network. partly spurred by the five year tax exemption on 50 per cent of profits from building. Ernst & Young 2004). The cable industry forecasts the number of households with television to rise from 79 million in 2002 to 134 million in 2010. Factors leading to buoyant growth include increasing numbers of pay TV homes and multiplexes. in the television and cable industry.4 billion) in 2004 (PricewaterhouseCoopers 2005a). up from just 35 million in 2002. broadcasters are investing in the latest technology and additional services.4 billion) and Rs427 billion (US$9.Opportunities for Australian Services Providers in India film and television The audio-visual and related services sector has been reformed considerably.taxmann. as is the interest of Indian film-goers in foreign films and influences. Section 80-IB (available at www. is available in India (see Chapter 4). Likewise. 1961. The government’s monopoly on the import of foreign films was removed in 1992 and a range of qualitative restrictions on film imports were removed in 2002 (Mukherjee 2002). television and radio sectors are all open to foreign investment and a number of foreign investors have entered the market (IBEF 2006b). P A G E 61 . industry corporatisation and consolidation.4 billion). It was largely under public ownership prior to the 1990s. Demand for Australian film post-production services is also likely to grow. Entertainment taxes varied between 14 and 167 per cent in 2002 (Mukherjee 2002). to reach Rs153 billion (US$3.

Increasing per capita incomes and a larger number of two-income families are spurring demand for health services among the middle. particularly in the increasingly prominent private sector. Moreover.and higher-income groups. Indian consumers are increasingly seeking out preventive healthcare services.and related-infrastructure forum took place in India in November 2005. The percentage of the population 55 and above will increase to 12 per cent by 2010. Changing demographics. built up particular strengths in contracting in the context of complex major sporting events. P A G E 62 . With a greater awareness of health issues and greater financial means. India has also signalled its wish to host the 2016 Olympic Games. infrastructure and related services mission to India.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY sports and related infrastructure A number of Australian companies are positioning themselves to win business in connection with the Delhi 2010 Commonwealth Games. engineering. with 18 Australian companies participating. healthcare services The healthcare services sector appears poised for buoyant growth. The Victorian Government has since led a building. Healthcare sector revenues are projected to increase from around US$30 billion in 2004–05 to US$60 billion by 2010. India will be seeking collaboration from countries with experience in hosting major games events. By one estimate. architecture. The percentage of the working age population will also grow over the coming years. The share of health in private final consumption expenditure increased from 3. increasing disposable incomes and changing lifestyles are driving the burgeoning demand for healthcare. Health insurance cover is beginning to take off (IBEF 2004). representing growth of 15 per cent a year (Indian Investment Commission 2006a). Many Australian companies have. as well as games operations and management and related services. the Indian Healthcare Federation estimates that domestic investors will be in a position to meet only about one-half of the required investment in the sector over the next 8–10 years. The Victorian and New South Wales governments in 2006 jointly established an Australian International Sporting Events Secretariat to promote the expertise developed by both states from hosting the Sydney Olympics and Melbourne Commonwealth Games (Brumby 2006). pointing to significant opportunities for foreign investors (IBEF 2004). The Delhi Games will be India’s largest sporting event since the 1982 Asian Games.5 to 5. on the back of their involvement in the 2000 Sydney Olympics and 2006 Melbourne Commonwealth Games. environmental management. An Australia–India Council-sponsored sports. the incidence of diabetes and cardio-vascular diseases is increasing.3 per cent over the 1993–04 to 2001–02 period. As more and more Indians adopt Western lifestyles. the public healthcare system will be able to meet just one tenth of the demand for additional hospital beds over the coming three or four years. with the Delhi Games being a major focus. Australian companies have competencies in design.

as well as training and consulting services. bio-services or outsourced research services could reach US$1 billion. India has made some significant investments in biotechnology.Opportunities for Australian Services Providers in India The number of private sector companies owning and managing hospitals has grown rapidly in recent years. The new MOU will complement existing agreements between Australia and India in science and technology and education and training signed in 2003. Clinical development services revenues could exceed US$1. India had the 11th largest biotechnology sector in the world in 2005. Each year. Prime Minister Howard announced a new A$25 million bilateral research and fellowships program and a new MOU on biotechnology was signed during his visit to India in March 2006. and agricultural and industrial biotechnology could account for US$500 million. A number of hospitals and other healthcare operators have formed alliances with foreign companies with a view to tapping their capabilities and expertise in the provision of healthcare services. has a large skills base and offers development and market potential across several biotechnology sectors. Australian industry has a track record in innovation. There has also been a proposal to establish an Australia-India Nanotechnology Centre at the University of New South Wales (UNSW 2005). bio-informatics and the biological sciences (Indian Department of Biotechnology 2005). AusBiotech notes the complementarities that exist. the Indian Association of Biotechnology Led Enterprises (ABLE). in October 2004 (AusBiotech 2004). India’s biotechnology industry has the potential to generate US$5 billion in goods and services revenues by 2010. The MOU aims to strengthen ties and develop further biotechnology partnering and collaborative opportunities. P A G E 63 . research There is strong scope for partnering and collaboration in numerous research fields. AusBiotech signed an MOU with India’s peak biotechnology industry body. Australia was ranked 5th. new hospital and diagnostic centre projects. Capabilities that are in particular demand include health insurance. Australian biotechnology industry body. Measured in terms of numbers of biotechnology companies. For its part. as demonstrated by Aus Health International and AWS Clinical Waste’s successes in the Indian market (see Chapter 4). up from US$700 million in 2003–04. Anticipating the Indian biotechnology market to reach half the size of the US biotechnology market within the space of 20 years. notably in biotechnology but also in areas such as nanotechnology and bioinformatics. An Indo–Australian Conference on Nanoscience and Nanotechnology was held in Bangalore in March 2006. with around 100 companies (Ernst & Young 2005b). further enhancing scope for multi-disciplinary research and technology cooperation between the two countries. Nanotechnology and bioinformatics are two areas at the interface of biotechnology and information technology where both countries have strengths. India turns out nearly half a million graduates with degrees and diplomas in biotechnology. Australian companies have capabilities in a range of healthcare service areas where India has a need for expertise.5 billion.

but mining policy is currently under review. Australian mining service companies can be expected to follow the miners in a major way. safety. While Woolworths has no equity stake in Infiniti. Woolworths concluded a deal to provide Tata Group’s recently announced Infiniti retail venture with technical support and strategic sourcing facilities from its global network. with Xstrata.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY mining services Australian exports of mining technology services globally were expected to reach A$1.5 million additional jobs are likely to be created in retail by 2010. regulatory regimes are largely precluding foreign mining company investment in mine development in India. P A G E 64 .24 billion in 2004–05. environmental management. Over 60 per cent of the world’s mining software is written in Australia (Minerals Council 2005). For the present. Australian retailers have developed significant expertise in the modern retailing systems and practices that will be required by Indian companies scrambling to establish organised retailing ventures. and optimisation of smelting and refining operations and by-product recoveries (Austrade 2006d). Based on current projections of mall construction there will be a shortfall of 400–500 million square feet. India is looking for state-of-the-art technological and management expertise. retail Retail consultancy Technopak predicts that India’s retail sector will increase in size from US$300 billion in 2006 to US$427 billion by 2010 and US$637 billion by 2015. communications and training. Opportunities exist to supply mining technology and services for exploration. software and systems. When the restraints on FDI are removed. The growth in the organised retail sector could provide additional opportunities for Australian retailers if foreign investment laws are further relaxed. Australian project developers. Mincorp and JK Tech already operating successfully in India (see Chapter 4). cost reduction. Technopak (2006) estimates an additional 600–700 million square feet of retail space will be required by 2011. which can improve productivity through good planning and design of mines. architectural firms and engineering consultancies – many of whom are already involved in India – are well placed to participate in the planning. with additional investment of US$8–10 billion required in retail fit-outs and related equipment. design and construction of this additional retail space. The retail supply chain alone is expected to benefit from investments amounting to around US$22 billion (Technopak 2006). The Indian mining industry is becoming more aware of Australian capabilities in mining technology and other services areas. An estimated US$10–15 billion will be needed to make good this shortfall. Ludowici. At least 2. Organised retailing in India is growing particularly strongly and is projected to reach US$60–75 billion by 2011–12. the detail will reportedly be revisited if the Indian Government loosens restrictions on FDI in the retail sector (The Hindu Business Line 2006c).

Its recent acquisition of a 60 per cent shareholding in Singapore’s SembCorp Logistics. India’s fragmented logistics sector offers opportunities for more efficient Australian operators with sophisticated capabilities in supply chain management. including legal and accountancy services. Linfox recently commenced operations in India and is working with potential customers to solve their supply chain issues (Linfox 2006). is a key element of its strategy (Toll Holdings 2006). with its transportation and warehousing network stretching across 15 countries including India. Gradual opening of these professional services markets in this way would encourage foreign investment. While India’s legal and accounting professions are resistant to reform and market opening. Australia is also pushing for commitments on commercial presence to enable Australian accountants to establish offices in India and provide a full range of accountancy services. which would enable Australian lawyers to enter into voluntary forms of commercial association with Indian lawyers and law firms. better enable Indian companies to take advantage of international business opportunities. and employ or be employed by Indian lawyers. The growth of the Indian economy has fostered demand for qualified and suitably experienced international lawyers and accountants to service the needs of foreign investors in India and Indian multinationals and Indian exporters of capital. In WTO services trade negotiations. There is also demand in India for internationally qualified lawyers and accountants to support Indian companies acquiring assets abroad. P A G E 65 . and expose Indian legal and accounting firms to international best practice.Opportunities for Australian Services Providers in India logistics The rapid growth in organised retailing is rapidly changing the logistics landscape. goods and services. there is growing acceptance within the Indian Government of the benefits of greater foreign participation. refrigerated containers and cold storage to enter the market. Toll Holdings aims to become the pre-eminent integrated logistics provider in the Asian region. Any liberalisation is likely to be gradual. professional services The Australian Government is working with Australian business to open opportunities in professional services in India. especially in the resource and information technology sectors. Australia is seeking a commitment from India on legal services covering advisory services in foreign law.

P A G E 66 .

– Business associations and chambers of commerce.Chapter 4 the bilateral economic relationshipi Key points • Australian business is beginning to capitalise on India’s economic emergence. the level of Australian direct investment in India is set to increase with some recent investment decisions and conclusion of contracts. collaborative initiatives and export opportunities for Australian companies. – • Visitor numbers from India have grown rapidly over recent years. infrastructure design. notably the Australia India Business Council (AIBC). – Growth in India’s services sector has fuelled a growth in demand by India for Australian services. • While presently at modest levels. Australian companies are also taking advantage of emerging export opportunities in engineering. play an important role in showcasing business opportunities in India. – India is now the second-largest source country for international student enrolments. • Dozens of Indian information technology companies have a significant and growing presence in Australia. • The Trade and Economic Framework Agreement signed in march 2006 provides an important basis for the facilitation and future development of the bilateral trade and economic relationship. – Australia currently runs a significant surplus in services trade with India. healthcare and mining services. • India has been Australia’s second-fastest growing services export market over the past five years. P A G E 67 . which is generating employment. particularly in education. – A number of state governments have also identified India as a strategic market.

diversification of the bilateral commercial relationship can be expected. with exports growing at a trend rate of over 31 per cent over the past five years. As India’s economy adjusts to greater openness to trade in both industrial products and services. In 2005–06 India was Australia’s 11th largest overall trading partner – up from 18th in 2000–01. driven by increased jewellery production in India. The Indian data shows cumulative FDI inflows . it is clear that Australian companies have been actively pursuing investment opportunities. According to the Federation of Indian Chambers of Commerce and Industry. The level of investment is set to increase. ANZ Bank (technology operations in Bangalore) and Orica (explosives business) among the highest profile investors. as it does not take into account market valuation and exchange rate movements. Imports of services from India were valued at A$348 million in 2005–06. Estimates based on foreign investment approvals are substantially higher still. Total Australian exports to India exceeded A$8. India has been Australia’s fastest-growing services export market after China. India is Australia’s fastest-growing major merchandise export market. making India Australia’s 21st largest source of services imports.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY ‘Australian companies have undoubtedly discovered India.4 billion. Bilateral services trade. India’s importance to Australia as a trade and economic partner has grown enormously over recent years. Changes in Indian regulations governing gold imports have precipitated strong demand for Australian non-monetary gold. Australia’s services exports to India were valued at A$1. though somewhat smaller. Exports increased by 36 per cent in 2005–06. the stock of Australian FDI in India across all sectors was A$47 million at the end of 2005 (ABS 2005b). for example. is growing rapidly. with a number of investments in the services sector as well as manufacturing sector investments being undertaken by Bluescope Steel and Mayne Pharma. In 2005–06.4 billion in 2005–06. Total trade was worth A$10. Merchandise exports were valued at A$7.4 billion. While estimates of Australian investment in India vary substantially depending on the methodology applied. According to Australian statistics. pushing India up into ninth place as a services export market for Australia.2 per cent trend growth rate over the past five years. making India Australia’s seventh-largest export market with 4. But it is highly likely that the growth is only just beginning’ (AFR 2006a) overvieW of the relationship Australian services providers looking to capitalise on the opportunities highlighted in Chapter 3 have an increasingly solid base of commercial activity upon which to build. Increased coal sales have reflected increased demand for resources to fuel India’s fast-growing economy. of US$160 million from Australia between August 1991 and April 2006 (Indian Department of Industrial Policy and Promotion 2006). 1 1 Data from the ABS and Department of Industrial Policy and Promotion statistics on foreign direct investment are not directly comparable.1). P A G E 68 . with SMEC International (Box 4. Cumulative foreign direct investment inflows is a very rough proxy for the stock of investment.8 billion. Together coal and gold accounted for 83 per cent of the total growth in exports over the 2000–01 to 2005–06 period and 72 per cent of total merchandise exports in 2005–06. With a 23.9 per cent of total exports. excluding re-invested earnings. Australia is India’s eighth-largest overseas investor with over $1 billion approved for around 140 joint ventures.

• a contract with the Public Works Department of the state government of Karnataka for the provision of project management and construction supervision services in connection with a major upgrading program for 1000 km of state highways. groundwater. crops. SMEC is also drawing increasingly on its staff in India for projects elsewhere in Asia. Source: www. SMEC has built an appreciation of local needs and what would be an ‘appropriate solution’. irrigation and water resource management. Orissa and and • an MOU with the Power Trading Corporation of India Limited. • a contract with the Public Works Department of the state government of Kerala for capacitybuilding and modernisation initiatives. SMEC’s recent and current projects include: • a A$5 million contract for preparation of a Decision Support System to guide future water allocation and investment decisions across the Gangetic Plains of Uttar Pradesh. General Manager Environment & Planning. SMEC. it has undertaken a number of major infrastructure projects in India involving highways.The Bilateral Economic Relationship box4. Rajasthan. including the irrigation system. Over the past 15 years. SMEC has also been actively involved as a supervising consultant for stretches of road being constructed and upgraded as part of the National Highways Development and discussions with Pankaj Patel. • a A$3 million World Bank-funded consulting contract to prepare an institutional strengthening and reform roadmap for the massive Uttar Pradesh Irrigation Department (UPID) with close to 100 000 staff. With many years experience in India and the countries of the region. Jharkhand. It has ten project offices in India and over 600 staff in country under its 100 per cent owned local subsidiary. The project aims to achieve structural. SMEC also places emphasis on capacity building by involving client personnel in their development work.1: smec international The Australian consulting firm SMEC International has particular strengths in the application of IT to natural resource management.smec. local technical skills and the social and political context. taking account of the situation on the ground. the Indian government agency responsible for the co-ordination of the electricity market and the purchase of energy from private suppliers. SMEC India. P A G E 69 . This opens the way for the sale of electricity from the West Seti hydropower plant that SMEC International is proposing to develop in the Far Western Region of Nepal. policy and capability reforms to enable the Department to deal with emerging water sector management challenges in India’s most populous state and one of its poorest. The project involves the application of software to map and model water allocation generally. aimed at achieving sustainable improvement in the efficiency and effectiveness of transport infrastructure management in Kerala.and Asian Development Bank-funded stretches of road in Bihar. including the World Bank. wetlands and socio-economic indicators.

4 Business. was estimated by the ABS to be A$258 million (ABS 2005b). 2 Total Indian investment in Australia at the end of 2005.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Separate statistical data on the level of Indian direct investment in Australia are not available. Invest Australia estimates Indian investment in Australia to be worth around A$1 billion. including portfolio and other investment. 1166 Personal – other. 189 Personal – education-related.1). It is concentrated in the IT (see sub-section on ‘Indian direct investment in Australia’ below) and resource sectors (construction of an ammonia plant by the Oswal Group for approximately A$630 million and copper mines acquired by Birla and Serlite in Queensland. Other personal and business travel amounted to A$181 million in 2005–06 while the remaining commercial services exports were valued at A$249 million (Figure 4. 71 Other commercial services.1 Education the lion’s share of services exports Breakdown of exports of services to India. P A G E 70 . 2005–06 (A$ million) Government services. 56 Travel. 110 Source: ABS 2006a. Western Australia and Tasmania). 2 trade in services Australia’s services exports to India Australia’s A$1.4 billion-plus services exports to India are dominated by education (described in the statistics as ‘education-related travel services’) which accounted for 70 per cent of total services exports in 2005–06. which would make Australia the ninth-most important destination for Indian FDI. 985 Transportation. Figure 4.

2). Indian student enrolments almost doubled to around 28 000.The Bilateral Economic Relationship Education services Education exports in 2005–06 were valued at A$985 million. Note: Overseas students undertaking short English language courses not requiring a student visa are excluded from the statistics. after the United States. Between 2003 and 2005. Australia is the second-most popular destination for Indians enrolled in higher education institutions overseas.2 India: a large and growing source of students Australia’s top ten markets for international student enrolments for the 2005 calendar year. far outpacing the growth of other major markets. up from eighth position in 2002. India became the second-largest market (after China) for the export of education services in 2005 (Figure 4. 3 Enrolments (’000s) The student fees component was estimated at A$230 million in 2004. there were more than 38 700 Indian student enrolments in Australian educational institutions. ranking India third behind China and Malaysia. India. For the 11 months to November 2006. more than double their value in 2003–04 . and growth on previous year 120 100 80 60 40 20 0 Hong Kong Malaysia Republic of Korea 40 30 25 20 15 10 5 0 -5 -10 -15 United States Singapore Indonesia Thailand Japan China Other India Growth on 2004 (per cent) Enrolments 2005 calendar year Growth on previous year 35 Source: AEI 2006b. China and the Republic of Korea have been the major sources of growth in the higher education sector as well as in the vocational and technical education sector. 3 Figure 4. P A G E 71 .

A number of foreign institutions have established credit transfer / ‘twinning’ arrangements with Indian counterparts. The University of South Australia similarly offers an online master’s degree in Information Technology (Techbizindia. The Australian School. A visit to India in February 2006 by Australia’s ‘Group of Eight’ universities was aimed at raising the profile of Australian education and research and building linkages. The University of Wollongong has an MOU with Wipro. a leading Indian information technology company.2). information technology and engineering. as well as the largest source of computing. to provide strategic direction for a partnership in the area of information technology services (The Hindu Business Line 2004). mainly in hospitality. A growing number of universities in the two countries have since been establishing their own agreements or memoranda of understanding in particular fields (Box 4. Rapid growth in education exports has been facilitated by the forging of institutional links between Australian education providers and their Indian counterparts. An agreement was concluded in 1999 between the Australian Vice-Chancellors’ Committee and the Association of Indian Universities to cooperate in a number of areas. Several Australian universities also provide courses online via distance education over the Internet. which offers students the opportunity to obtain the Western Australian Certificate of 2004). also recently opened in New Delhi (123India. The majority of the remaining Indian students undertaking studies in Australian educational institutions are enrolled in vocational and technical education (VTE). and art and design are becoming increasingly popular. services and transport. VTE student enrolments have increased rapidly. India is the top-ranked source of overseas postgraduate students in Australia. but just 8.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY In 2005. The number of Indian students undertaking English language courses in Australia has also grown strongly. P A G E 72 . communication studies. with student enrolments increasing from less than 100 in 2002 to around 1300 in 2005. Popular fields of higher education include business administration and management. Indian students accounted for almost 14 per cent of all international student enrolments in Australian higher education in 2005). Melbourne-based franchise company Kangaroo Kids recently opened seven new high schools in Mumbai in addition to its 35 pre-schools already operating in 12 cities across India (Austrade 2005).0 per cent of international student enrolments at all levels of education. up from around 1400 in 2003 to around 3900 in 2005. science and engineering students. 80 per cent of all Indians studying in Australia were enrolled in higher education institutions (AEI 2006a). Biotechnology. Linkages are also being forged outside the higher education sector. The University of Southern Queensland offers online MBA studies to students in India.

It has established offices in New Delhi and Mumbai. The University plans to open a liaison office in Bangalore in early 2007. designed to establish and encourage research links with leading Indian researchers (University of Sydney 2004). and prevention and control of HIV/AIDS.The Bilateral Economic Relationship box 4. to deliver the first part of its Master of Information Technology course in Hyderabad (La Trobe University 2002). were signed during Premier Beattie’s 2004 visit to India (Queensland Department of Premier and Cabinet 2004). In 2004. It also negotiated a PhD student exchange program with Jawaharlal Nehru University in 2003 (University of Queensland 2004).2: examples of australian university linKages With indian counterparts In 2001. in 2004. focused on collaboration in research. UNSW has MOUs with Jawaharlal Nehru University and the University of Pune. the University of Sydney established five Visiting Research Fellowships. in collaboration with BHP Billiton. The Queensland University of Technology also signed an MOU with the Madras Institute of Technology during Prime Minister Howard’s March 2006 visit to India (Howard 2006b). is establishing a joint institution for scientific research with the Indian Institute of Technology Mumbai (IIT Mumbai). one of India’s top medical schools. a private provider of computer training courses in India. Queensland University of Technology’s School of Mechanical. the Department of Computer Science and Computer Engineering at La Trobe University signed a twinning agreement with CMTES Informatics. Manufacturing and Medical Engineering also has an MOU with the Vellore Institute of Technology in the state of Tamil Nadu (Queensland Department of Premier and Cabinet 2004). student and staff exchanges and education projects (DFAT 2005). Indian economic policy. The University of melbourne has developed a variety of linkages with leading Indian academic institutions. Bangalore focused on biotechnology and through research collaboration on topics such as grid technology research. P A G E 73 . including through an MOU with the Indian Institute of Science. 4 4 Based on correspondence in December 2006 with Professor Frank P Larkins. monash University. Deputy Vice Chancellor (International). the University of Melbourne. The University of Queensland concluded a research collaboration agreement with Manipal Academy of Higher Education. The University of New South wales (UNSW) has entered a partnership with IIT Mumbai to develop collaborative research programs in computer science (Howard 2006a). An agreement between Southbank Institute of TAFE and the Institute of Hotel Management Bangalore. and another between the Queensland University of Technology and the Indian Institute of Information Technology in Bangalore.

Annual growth in shortterm visitor arrivals from India outstripped the overall average from all countries over the decade and rebounded particularly strongly since the worldwide decline in tourism precipitated by September 11 (Figure 4.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Tourism India was Australia’s 14th-largest inbound tourist market in 2005–06. P A G E 74 . The long average stay. During the ten months to October 2006 around 69 000 short-term visitors from India arrived in Australia. Strong growth in Indian visitor numbers looks set to continue. up 33 per cent on the 59 000 recorded in 2004–05 (ABS 2006b). Key elements of the Plan included research and training cooperation in ecotourism. Visiting friends and relatives.0 per cent. Australia’s share remains low. Figure 4. Despite gaining market share in Indian outbound tourism over recent years. an increase of 54 per cent on the previous year . India World 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Short-term visitors from India contributed A$280 million to the Australian economy in 2005. the sharing of expertise and the holding of a Tourism Business 5 5 Measured in terms of Total Inbound Economic Value (TIEV). out of 68 000 total visitors). The average annual growth in visitor numbers over the decade to December 2005 was 13. including those studying in Australia. Australia and India agreed on an Action Plan to assist in fast-tracking tourism growth between the two countries. would also be a motivating factor for many of those stating they came to Australia for a holiday (27 000) (Tourism Australia 2006). at a little over 1. During a September 2005 visit to India by the Australian Minister for Small Business and Tourism. Fran Bailey. at 46 nights. with 79 000 short-term visitor arrivals. a 25 per cent increase on the 53 000 that visited in the corresponding period of 2005 (ABS 2006b).2 per cent.3 Rapid growth in visitor numbers from India Annual growth in short-term visitor arrivals from India and from all countries 30 25 20 Per cent 15 10 5 0 -5 -10 Source: ABS 2005a. reflects the fact that many Indians come to Australia to visit friends and relatives (13 000 in 2005.3).

Securities and Exchange Board of India (SEBI) (Invest Australia 2005b). Airservices Australia is providing safety management systems and air traffic management training at Delhi and Mumbai international airports for the Airports Authority of India (Airservices Australia 2005). Minister Bailey and India’s Minister for Tourism and Culture. including with Air India. P A G E 75 . Australian design and software capabilities are also being recognised in India. Securities Markets Automated Research Training and Surveillance (SMARTS).The Bilateral Economic Relationship Forum during the Melbourne Commonwealth Games in March 2006 (Bailey 2005). The Australian Government has also moved to adopt a strategic approach to the sustainable growth of the Indian tourism market with the launching of an ‘Emerging Markets’ strategy. (Department of Industry. During the forum. to provide aviation compliance and safety services to the fast-growing Indian market (AFR 2006b). Australian software company. agreed to pursue opportunities in ecotourism. Other commercial services exports from Australia to India (including transportation) grew by 46 per cent between 2004–05 and 2005–06 from A$171 million to A$249 million. Ford Australia designed and engineered a new Fiesta specifically for the Indian market. outside of the education and tourism sectors. enhancement of heritage sites and investment in infrastructure (Bailey 2006). Aviation Compliance Solutions reportedly secured contracts. In the air transport sector for example. thus reducing application delivery and processing times. Ambika Soni. This allows ‘Aussie Specialist’ agents in India to submit an electronic visa application (via the internet) for their clients. Tourism and Resources 2005). and have more than trebled since 2002–03 (ABS 2006a). Other Commercial Services Australian companies are beginning to take advantage of emerging services export opportunities in India. which forecasts the number of annual visitors from India to reach 550 000 by 2025. and the economic value of Indian inbound tourism to increase by 890 per cent to A$2 billion by 2025. The increasing importance accorded to infrastructure development by the central and state governments alike is generating flow-on opportunities for Australian service providers.3 contains examples). which was launched in the fourth quarter of 2005 (Ford 2005). The Department of Immigration and Multicultural Affairs introduced an electronic visa application facility for short stay visitor visas to the India market on 21 August 2006. food tourism. supplied its stock market monitoring solution to the Indian national securities regulator. Numerous Australian engineering consultancies and infrastructure design companies are involved in the upgrading and modernisation of India’s transport infrastructure (Box 4.

• Civil. P A G E 76 . The 2006 Australian Exporter of the Year. structural and environmental engineers and planners. • Union Switch and Signal Asia Pacific. exports medical products to India that are used to treat sleep-disordered breathing and other respiratory disorders (ResMed 2006). over 40 Indian films have been shot in 6 6 See www. which secured a number of projects in India associated with port sector development. which supplied design and safety systems for the Delhi metro Aus Health International secured a project focused on improving the institutional framework for policy development in the state health system. CGR established an office in Mumbai in 2005. It is doing the design work for the extension of a wharf in Mundra Port.ahi. is undertaking the construction work. • Infrastructure design company Maunsell (part of the AECOM Group). Simplex Concrete Piles. AWS Clinical Waste recently won a World Bank contract for the design and installation of clinical waste treatment plants in 22 district hospitals in West Bengal (Queensland Department of Premier and Cabinet 2004). From the State of Queensland alone. Union Switch and Signal Asia Pacific has market responsibility in the Asia Pacific Region for the Ansaldo Signal NV group. Western India while its Indian partner. ResMed. It has also designed port terminal facilities at Chennai.3: examples of australian company involvement in india’s infrastructure sector Australian companies are actively participating in the modernisation of India’s infrastructure. valued at several million dollars. Tuticorin and the Nhava Sheva Port and Jawaharlal Nehru Port in Mumbai. which installed state-of-the-art safety control systems for India’s Southern Railway and South Eastern Railway. who have been responsible for the planning and infrastructure design of the city at Amby Valley. In the past four years Australia has gained in popularity amongst Indian filmmakers as a film location. a residential project near Mumbai being constructed by Sahara India. Since 1998. performance improvement and technical supervision. Australian companies have been involved in projects aimed at strengthening India’s health system. companies that have won infrastructure-related business include: • Engineering consultancy Cullen Grummitt and Roe. reflecting both the growing international audience for Indian films and a growing interest among Indian film-goers in foreign films and influences. Burchill Partners of the Gold Coast. as well as strengthening management and implementation capacity.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY box 4. The company was also involved in planning aspects for a 300-bed speciality hospital with corporate governance and contemporary management practice. Source: Queensland Department of Premier and Cabinet 2004.

The Indian data on exports to Australia of computer services (excluding exports of companies engaged exclusively in business process outsourcing activities) is higher. Australian film post-production services have also been in demand. India’s services exports to Australia According to official statistics. It has also supplied Sterlite with its IsaProcess copper refining technology. 7 services investment Australian direct investment in India The level of Australian investment in India’s services sector is set to increase with some recent investment decisions and conclusion of contracts. notably from Western Australia and Queensland. Salaam Namaste. Australian mining software and technology services are much sought after by Indian industry. which is now operational. telecommunications.The Bilateral Economic Relationship Australia (Austrade 2006c). 2005a. 2004b). Some smaller Australian companies. For example. particularly in medical services (Box 4. was the first Indian movie entirely shot in Australia (The Australian 2005a). personal non-education-related travel to India is by far Australia’s most significant services import from India (A$195 million in 2005–06).4 below). construction. released in September 2005. Xstrata’s Australian-based technology business has helped India’s Sterlite Industries to build an ISASMELT furnace. Mode 2 (consumption abroad) and Mode 4 (movement of natural persons) (excluding salaries and wages).48 billion (A$164 million) for the 12 months to March 2003 (RBI 2005c). RBI data on computer services exports incorporate Mode 3 transactions (trade by foreign affiliates). P A G E 77 . It was the highest-grossing Indian film overseas in 2005 and did well in the Indian urban market. have also established a foothold in areas such as mining software and mining systems development. they have grown more rapidly in recent years – at a robust average of 37 per cent over the three years to 2005–06 (ABS 2006b. The Australian Bureau of Statistics (ABS) estimates imports of computer and information services and other business services from India to be worth A$75 million in 2005–06 (A$35 million in 2002–03). While short-term departures to India have not grown as fast as the number of visitors from India over the past decade. Several Australian companies have established an on-the-ground presence in India to capitalise on emerging market opportunities. Queensland mining services firm JK Tech has recently supplied mineral processing technologies to Hindustan Zinc (Queensland Department of Premier and Cabinet 2004). 7 ABS data on exports are collected to standards set out in the fifth edition of the IMF Balance of Payments Manual (BPM5) which incorporates Mode 1 (conventional cross-border supply). perhaps owing to the fact that it includes revenues derived by the Australian subsidiaries of Indian companies (see Section on ‘Indian direct investment in Australia’ below). banking and insurance. infrastructure. which are not recognised as exports under BPM5. Industry links arising from strong growth in exports of mineral products to India are helping to foster an awareness of Australian capabilities in the mining industry more broadly. mining services. The RBI estimates computer services exports to Australia at Rs4.

Asia. not just India. In Australia. the infrastructure in Bangalore’s Electronic City is relatively good. The private hospital sector is becoming increasingly important as incomes rise and as increased availability and affordability of insurance has increasingly made private healthcare more affordable. The operation requires managers from head office to be present on the ground so as to ensure their software is configurable and flexible enough for selling into other markets. administrative and departmental systems across the whole spectrum of health services. in late and discussions with Dr Brian Cohen. Clough is also currently undertaking work for the major G1-GS15 Deepwater Development located off the East Coast of India for India’s Oil and Natural Gas Corporation (ONGC). IBA Health’s intention is to consolidate all its development work in Bangalore and to develop the business there into a centre of excellence servicing its growing international business. While Bangalore is beset with infrastructure difficulties.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY box 4. IBA Health acquired the Bangalore-based Indian company. Chief Technology Officer. Source: www. more than 180 private and public hospitals use IBA Health solutions for administration and business support. In gaining the necessary approvals to invest in India.4: iba health IBA Health develops advanced information systems for clinicians and hospitals around the world. IBA Health found that that the Indian authorities recognised that the approvals process is an important issue for foreign investors. Medicom Solutions. Australian project development companies have begun to make significant investments in India. procurement and installation of a new onshore gas plant. IBA Health’s experience has been that Australians – both corporates and individuals – are very welcome in India. there are free trade zone-type benefits from operating in Electronic City and more administrative transparency compared with other parts of India. In addition. an P A G E 78 . Visa applications were also processed without delay. The acquisition gave them a quick entry into the fast-growing Indian market and access to Medicom’s R&D capability. Their software solutions link clinical. IBA Health’s main focus in the Indian market will be private hospitals. The company also recognises the clustering advantages of operating an IT development centre from Bangalore’s Electronic City. South Africa and the Middle East. More broadly. and consequently were making efforts to streamline procedures. IBA Health has nonetheless installed a power back-up. IBA Health. Clough Limited announced in January 2005 the signing of a US$131 million (A$170 million) contract with BG Exploration and Production India Limited to develop three new platforms and associated pipelines in the shallow-water Panna oil field and the South Tapti gas field located north-west of Mumbai (Clough 2005). IBA Health has operations in South East Asia. and most recently in India. IBA Health chose to develop an in-house operation in India rather than outsource their IT needs because of the greater scope this afforded for managing the development work undertaken.ibatech. The scope of work includes the design.

which is being fuelled by strong domestic growth and accompanying requirements for power generation and steel production. It has also won contracts to design and construct manufacturing centres for Motorola and . In 2006.The Bilateral Economic Relationship additional shallow water wellhead platform. Leighton 2005a. accessed April 2006. It completed Nokia’s new mobile phone manufacturing plant near Chennai (Leighton 2005a). established offices in India to capitalise on consulting opportunities in the renewable energy sector (Hydro Tasmania 2006) Leighton is also investing in India with a view to ramping up its involvement in project development (Box 4. Sources: The Australian 2006. It has significantly ramped up its involvement in India over the past couple of years.5: leighton’s increasing involvement in india 8 Leighton is one of Asia’s leading contractors and project developers. The Leighton Group is well positioned to meet growing demand for contract mining and associated mine infrastructure in India. Also in joint venture. Coal India is currently responsible for around 90 per cent of India’s annual coal production. and sees significant scope for future growth. and a five-well sub-sea development involving trunklines and control system tied back to new and existing facilities . It is also driving a need for improved infrastructure and at the same time is providing a greater capacity to fund infrastructure improvements. Leighton is part of a consortium that won a contract to modernise the signalling and telecommunications systems on the rail link between Ghaziabad and Kanpur. Leighton has also looked for business opportunities with major multinationals operating in India. and discussions with Leighton. Roaring 40s. Thiess was the first foreign company to submit a major coal mining tender to work for Coal India’s subsidiary Eastern Coalfields Limited for their Rajmahal Open Cut Expansion Project in the state of Jharkhand. India for Reliance Ports & Terminals Limited. one of India’s largest conglomerates. which is part of Reliance Group. Leighton focused its attention initially on oil and gas infrastructure but also sees opportunities in transport infrastructure.5). 2006a and 2006b. Although this bid was unsuccessful. 2005b. box 4. Thiess is reportedly planning to bid for another contract worth several billion dollars in early 2007 to supply coal to several major power stations in Hydro Tasmania Consulting and Australian renewable energy development business. Leighton won the contract to install new marine terminal facilities near Jamnagar.clough. Indian coal mining productivity should benefit from the management and technological expertise in mine operation and coal preparation of contract miners. Leighton subsidiary Thiess currently has staff on the ground in Kolkata and Delhi and has recruited Indian graduates who are being trained in Indonesia and Australia to work in this emerging market. P A G E 79 . Flextronics and Salcomp. 8 www. coal mining and industrial building projects. Leighton will be providing and installing communication systems along the railway line and in the locomotives using the line. India’s strong economic growth is driving increased demand for energy.

as it has done in Indonesia. engineering. after successfully doing business in India for over 10 years.6). Surpac serviced India remotely from Australia and the United Kingdom. in 2004. The ANZ Trade Centre in Bangalore now employs 1300 IT officers and provides a range of customised services aimed at forging and expanding trade and investment relationships between Australian and New Zealand companies and Indian businesses. Sourced from www. See www. Orissa. as well as sales to Indian customers of Telstra services outside India. which has an Internet service provider licence in India. which was established in 1988. Initially. the Philippines and Vietnam. either directly or through third-party relationships. to simplify its international business and focus it on the Asia Pacific (ANZ 2000). opened an office in Bhubaneswar. box 4. it has three offices – in Bangalore. Telstra has established direct supply arrangements with Indian carriers. ANZ Capital Private Mumbai and New Delhi – which manage supply of international telecommunications services to the Indian sites of its corporate clients. Ludowici opened an office in Chennai in 2006 to undertake design work for mining projects.surpac. It currently operates as a merchant bank. In 2001. It also has a significant information technology operation in Bangalore. Quality assurance. such as Videsh Sanchar Nigam Ltd (VSNL) and Bharti. Telstra is also a sales agent for its Hong Kong-headquartered joint venture operation. and today there are a number of divisions in the office including Research and Development.6: surpac minex group The Surpac Minex Group produces leading-edge software for mine planning. IT Support. Reach. The ANZ’s preferred approach today is to enter partnerships with local banks. which included the largest foreign bank branch network in the country. a Queensland company providing complete solutions for coal washeries. It then moved to employ local agents. mining. initially through its Grindlays businesses. ANZ disposed of its Grindlays operation to Standard Chartered in 2000 . although none currently has a branch licence. exploration and mineral resource modelling. Leighton subsidiary Thiess and the Surpac Minex Group are also pursuing opportunities (Box 4. The company was formed as a result of a merger between Perth-based Surpac Software International and Australian mining software company ECSI (Minex) in October 2002. signalled in May 1999. Surpac decided to establish its own office. The company’s presence in India has continued to grow. Mincorp. geology.5 and Box but retained its investment banking arm. P A G E 80 . 10 9 9 10 The sale stemmed from ANZ’s intention. While Telstra currently does not have a carrier licence in India. and Sales and Support. in Mumbai. so as to provide a one-stop shop for all telecommunications services for its corporate clients based in India (Telstra 2006). Cambodia.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Reflecting the growing demand for mining services. ANZ has had a lengthy involvement in India. All major Australian banks are now represented in India.

AMP Sanmar. P A G E 81 . In the same year. Macquarie Bank had teamed up with Aeroports de Paris to bid for the restructure and modernisation of the Mumbai and Delhi airports. It acquired ING’s Asian cash equities business in July 2004 giving it a footprint in 10 Asian countries. The focus of its Indian business is on stockbroking. which is expected to invest approximately Rs5 billion (A$150 million) over the first three to four years of operations (Bharti Enterprises 2005a). which has a 20 per cent stake in the South African company (SMH 2004). 11 Macquarie Bank has an exposure in Airports Company of South Africa. AXA Asia Pacific established a joint venture in the insurance sector (Box 4. equity research. which was part of the winning bid for the Mumbai airport redevelopment. In Asia. Westpac has a third-party relationship with Standard Chartered Bank (SCB) in India. and also property. 11 In 2005. with a presence that includes two infrastructure funds and other investments (AMP 2005a. Macquarie sees particular opportunities in India’s infrastructure sector. The office will lead the Bank’s evaluation of opportunities in India (Commonwealth Bank 2005). AMP decided to sell its 26 per cent stake in its joint venture business. but its bids were unsuccessful. It is reportedly keen to be involved in the privatisation of other airports in India (SMH 2006). Macquarie Bank’s MacAir has a 28 per cent stake in Aeroporti di Roma. to Reliance Life Insurance as part of a re-orientation towards its core wealth management businesses in Australia and New Zealand. SCB supports Westpac customers in India and Westpac supports Indian customers in Australia. box 4. telecommunications and media – all sectors in which it has competitive strengths. At the time of writing Westpac was reviewing its options for establishing a presence in India. investment advisory services and corporate finance. It currently employs over 850 staff in Asia and has one of the largest equities sales and research teams dedicated to Asia (Macquarie Bank 2005). it would henceforth be focused on asset management through AMP Capital Investors.The Bilateral Economic Relationship The Commonwealth Bank received approval in June 2005 to establish a representative office in Bangalore.7: macquarie banK Macquarie Bank established a securities business in Mumbai in July 2005. India remains an important market for AMP Capital Investors. Under the relationship. 2005b).8). National Australia Bank received approval to open a representative office in Mumbai in August 2006. marking an expansion of Macquarie’s presence into all key Asian markets.

St George Bank. and in minerals prospecting and P A G E 82 . which provides software solutions and consulting services to clients in Australia. to establish a joint venture company to undertake life insurance business in India.tcs.8: axa asia pacific AXA Asia Pacific signed an agreement in August 2005 with Bharti Enterprises. TCS launched a credit risk model banking solution for the Indian market in association with JYI Risk Management Services of Melbourne in 2002 (TCS 2002). Tata Consultancy Services set up a Global Delivery Centre in Melbourne in 2002. The acquisition of TCSM. Australian franchises. Having initially partnered with Sydney-based Financial Network Services to deliver a banking platform to the Central Bank of India for the automation of bank branches (Financial Network Services 2005). AXA Asia Pacific brings to the partnership its global life insurance and asset management expertise. TCS acquired the business in October 2005 for US$26 million (TCS 2005a). 26 first and second-tier Indian information technology companies had established a significant presence in Australia to provide IT solutions to local businesses and secure global market opportunities. while Bharti brings its strong local market knowledge. reputation and presence. agribusiness and infrastructure projects. TCS plans to develop its Financial Network Services business into a global centre of excellence for the banking industry (TCS 2006). It plans to roll out over 30 branches by the end of 2007. TCS acquired Australian consultancy firm TCS Management (formerly Total Communications Solutions) for A$1. Woolworths. is intended to complement TCS’s global capabilities in consulting. Bharti Televentures has a retail presence in 4500 towns and over 20 million mobile customers. have also established operations in India. Gloria Jeans and Cookie Man. New Zealand and the Asia Pacific. which specialises in strategy conversion. the maximum currently permitted under Indian regulations. which the joint venture will be seeking to leverage. IT services and BPO. portfolio balancing and navigation services. and discussions with AXA Asia Pacific Holdings. Sources: Bharti Enterprises 2006. AXA Asia Pacific acquired a 26 per cent equity stake in the joint venture.7 million and performance payments of A$15 million over five years. Alcoa and Rio Tinto (Business Standard 2006). 12 TCS also has a SAP Centre of Excellence in Melbourne (TCS 2005b). In November 2006. program alignment. The joint venture commenced operations on 22 August 2006 with the opening of its first office in Hyderabad. notably in banking. Indian direct investment in Australia As of October 2006. ANZ. which includes BHP.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY box 4. AXA Group 2005. 12 See www. a business conglomerate with interests in telecom. It should enable TCS to improve services to its growing Australian client base. Other Australian companies are reported to be considering investment opportunities.

The CSIRO recently signed a cooperation agreement with Infosys. which encompasses research and development cooperation for information engineering. P A G E 83 . 13 Birlasoft. part of the Tata Group. The collaboration involves the investment of $A800 000 in Australian research and development over four years (Infosys 2004). also offers IT services worldwide from development centres in India and Australia. as well as the commercialisation of CSIRO’s technology. The Australian Information Industry Association (AIIA) and its counterpart. part of the CK Birla 14 Group. 13 14 15 Based on correspondence in December 2006 with Professor Frank P Larkins. the National Association of Software and Service Companies (NASSCOM). The partnerships are in turn stimulating export opportunities for Australia. co-founder and Member of the Board of Infosys. On successful completion of the training. Satyam signed an MOU with the University of Melbourne in September 2006. the students will be allocated to projects in Melbourne or in one of Satyam’s other 46 locations around the world. 15 Gartner Research’s vice-president. Satyam has entered into an alliance with Victoria University which will enable up to ten VU students to undertake a software development internship with it each year. the University of Melbourne. Partha Iyengar. situated at The Wharf at Woolloomooloo in Sydney. have also forged a cooperative working relationship in order to further enhance business-to-business links between Australian and Indian information and communications technology companies. Accordingly. This will enable the CSIRO to market its Australian-developed intellectual property through Infosys’ strong global distribution network (Coonan 2005a). For example. Additional Indian investment in the banking and finance sectors can be expected as trade and investment linkages develop further. See www.The Bilateral Economic Relationship Satyam’s Melbourne operations house its largest global development centre outside India. and serves as a major technological development and software support centre for the company’s Asia Pacific operations (Satyam 2004). in December 2005 for A$36 million (Taj Hotels 2005). and thereby generate additional bilateral trade and investment Discussions with K. Infosys is structured into globally integrated business units for different parts of its business. Dinesh. The Taj Hotels Resorts and Palaces. has observed that Infosys’ long-term strategic intent is to use Australian resources for its global requirements (The Australian 2004). Satyam will also employ up to 20 of Victoria University’s graduating software engineers each year (Satyam 2005) and provide 20 University of Melbourne software engineering students with internships annually. Deputy Vice Chancellor (International). Infosys is forging partnerships with Australian technology developers (Invest Australia 2005a). it concluded an agreement with the Smart Internet Technology Cooperative Research Centre for joint efforts in research and development. Infosys entered the Australian market in 2004 with the acquisition of Melbourne company Expert Information Services for A$31 million (The Australian 2005b). The State Bank of India has a branch office in Sydney.birlasoft. acquired a 100-room hotel. The partnership will result in opportunities for Smart Internet’s growth through the leveraging of Infosys’ global network and knowledge base. Indian companies are increasingly investing in Australia outside the information and communications technology sector.

P A G E 84 . Chennai and Hyderabad. which is being reflected in increased trade and investment linkages between the two countries. and highlight within India the high quality of Australian education. generating increased awareness of Australia in the Indian market. Bangalore. A Trade and Economic Framework Agreement was signed between Australia and India during Prime Minister Howard’s visit to India in March 2006. education. Australian Government representatives from Austrade and Invest Australia are on the ground in India to assist Australian exporters capitalise on business opportunities and facilitate Indian investment in Australia. film and entertainment. The Australian Government has recently directed increasing attention to the Indian market. Australia’s television service in the Asia Pacific region. Specific services sectors identified for cooperation include infrastructure development and financing. Overarching coordination of the Australian Government presence in India is carried out by the High Commission in New Delhi. The Agreement will provide an important basis for the facilitation and future development of the trade and economic relationship. Mumbai (within the Australian Consulate-General). a bilateral Air Services Agreement. has been the push from the Australian and state governments. information and communications technology. sporting event infrastructure. Links have also been fostered through memoranda of understanding.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY a platform for future groWth A key factor in the heightened interest of Australian business in the Indian market. through promoting the respective strengths of the two economies. and Mumbai (within the Australian Consulate-General). Prime Minister Howard announced the establishment of a Consulate-General in Chennai during his March 2006 visit. and biotechnology. supported by the Consulate-General in Mumbai. Prime Minister Howard announced a new A$25 million bilateral research and fellowships program during his visit to India in March 2006. strengthen the overall bilateral relationships to the benefit of both nations. reciprocal trade missions. during his March 2006 visit. management. For example. The Australian Government is also encouraging the development of productive. Prime Minister Howard witnessed the signing of Memoranda of Understanding on Defence Cooperation. supported by the Australia India Business Council. science and training services. Kolkata. The stated aim of this initiative is to generate stronger links between Australian and Indian scientists and their research institutions. Australia Network. Australia Network is available in approximately five million homes in India. For example. Austrade has offices in New Delhi (within the Australian High Commission). and the number is growing rapidly. industry bodies and research institutions in specific services sectors. trade and investment and. Invest Australia has offices in New Delhi (within the Australian High Commission). more broadly. Customs and Biotechnology. tourism. and will encourage closer strategic cooperation in many of the key economic sectors. has been broadcasting local Australian content into India since September 2005. cooperative links between Australian and Indian businesses. technology and medicine. the promotion and facilitation of joint ventures and partnerships. and the Scientific Collaboration Fund.

The Bilateral Economic Relationship A number of state governments have also identified India as a strategic market. Western Australia has a Trade Office in Mumbai. A number of Memoranda of Understanding have been signed during these visits. India and the Middle East – and has appointed a Special Trade Envoy to India (Business Victoria 2004). while South Australia appointed a commercial representative in Chennai. Business associations and chambers of commerce in both Australia and India play an important role in facilitating bilateral trade and investment. The Australia India Business Council (AIBC) is a national bilateral chamber of commerce committed to building stronger business links between Australia and India for the benefit of both countries. most with a strong focus on services sectors. Victoria has launched an ‘Opening Doors to Export’ plan which focuses on the promotion of exports in three emerging markets identified as key growth markets for Victorian exporters – North Asia. Queensland has a Trade and Investment Office in Bangalore. For example. There have been several state-government-led business missions to India over the past two or three years. P A G E 85 . It maintains close links to the federal and state governments and showcases business opportunities in India to the Australian business community through an active program of events nationally. Victoria recently opened a Business Office in Bangalore.

P A G E 86 .

although these tend to act as less of a brake on services than on manufacturing. once implemented they are likely to be durable given the need to build consensus among decision-makers in a democratic environment. – Power and transport infrastructure shortcomings are a major concern. • Nonetheless. despite significant attention over recent years to addressing regulatory barriers and burdens. – Prerequisites for building a successful business in the Indian market include detailed research and targeted preparation. although such behaviour is being curtailed by increased competition. – Corruption remains a concern for business operating in India.Chapter 5 india’s business environment: implications for australian companies Key points • India’s improved economic performance has been accompanied by a dramatic increase in its external trade and by its implementing of policies to attract foreign investment. and a likely source of future opportunities for service providers. • while India presents as a potentially attractive market for many Australian businesses. the ability to take a long-term view and the capacity to ride out rough patches. – Many regulations remain onerous. although there is scope for further liberalisation in these areas. • Australian companies can benefit from favourable perceptions of their country in India and significant people-to-people links in seeking to capitalise on business opportunities. careful selection of a business partner or customer. deregulation and e-governance. they need to invest time and effort in understanding the business environment and its challenges. hurdles in improving the business environment remain. – The need for economic reform is now more broadly accepted in India and while further reforms may be gradual. – India’s rapidly increasing middle class and growing consumer affluence is already a draw-card for foreign investors and exporters. improved accountability mechanisms and an increasingly activist media and NGO community. and it will be important for Australian companies wishing to exploit business opportunities in India to be aware of these. P A G E 87 .

if they are to be successful. notably IT–ITES. are growing strongly. The reforms have resulted in reduced public sector participation in the economy. and to surprise pessimists positively. But the task it faces is enormous. But some caveats are also required. spurred by the reforms initiated by the then Finance Minister Manmohan Singh in 1991. A study by the World Economic Forum and Confederation of Indian Industry (WEF 2005) presents three scenarios for India to 2025. Recent figures showing a rapid increase in manufacturing output suggests that such developments may indeed be starting to occur. The workforce is becoming increasingly skilled and the economy is being driven more and more by knowledge-based industries. greater openness to international competition and significant deregulation. Australian businesses need to invest time and effort in understanding the business environment in India and its challenges.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY ‘India’s economy will continue to have the capacity to surprise optimists negatively. The rosy growth scenario sketched out in preceding chapters is by no means the only one. Chief among them are continuing power and transport infrastructure constraints. would see India slipping back towards the lower growth rates of earlier decades. which is premised on the government failing to instigate appropriate reforms and a difficult global environment.’ (Financial analyst) India is successfully managing its transition to a more open economy. The most pessimistic of these scenarios. While reforms to date have been impressive. to be willing to do the hard yards required to adapt. particularly of services. 1 1 2004–05 figures at factor cost. to accept that establishing a business presence will be time-consuming and possibly frustrating. and to take a long-term strategic view of their prospects. But a recurring theme in the authors’ conversations with companies already operating successfully in India was the need for Australian entrants to the market to calibrate their expectations carefully. India’s government remains of a reformist mindset. India’s increasingly dynamic and competitive private sector now accounts for nearly 80 per cent of GDP (RBI 2005b). consumer tastes are changing and the aspirations of the younger population are rising. Australian companies enjoy some advantages over others in capitalising on business opportunities in India. there remain some major hurdles in India’s business environment that will need to be overcome for sustainable growth to take place in the broader Indian economy. their eyes will be focused on India for a long time to come. If growth in India’s knowledge-intensive services flows through into broader sustainable economic development. Australian companies wishing to exploit the opportunities India presents will do well to be aware of these. Optimism is a fine thing – and of itself is contributing to the sense of energy and success which is currently driving India forward. and the need to adapt to challenging business practices. Incomes per capita are increasing. significant amounts of regulation in many sectors. Both exports and imports. Foreign exporters and investors recognise India’s emergence and want to do business with India. P A G E 88 .





for Australian


an improving business environment Reform efforts and prospects
‘Because of its need to build a consensus for reform, in the longer term India’s rise may prove even more durable than that of China.’ (AFR 2005) The far-reaching economic reforms outlined in particular by the Indian Government’s July 1991 Statement on Industrial Policy aimed to foster a more vibrant economy, with far higher growth rates than those realised over the first three decades of India’s post-independence period. In addition to deregulation at the sectoral level (see Chapter 2), the reforms have included significant liberalisation of industrial policy, public sector enterprises, foreign exchange controls, interest rates, competition policy and taxation (Box 5.1), as well as tariffs and foreign investment (see section on ‘Increased openness to trade and foreign investment’ below). However commentators such as the World Bank continue to point to the need for further reforms if recent growth rates are to be sustained and the growth driven by knowledge-intensive services is to be replicated in other, more regulated areas of the economy. The need for ongoing reforms is now more broadly accepted in India. A strongly performing economy, increasing consumer affluence, a buoyant external sector and record foreign exchange holdings have given rise to confidence that policy makers will continue down the path of reform. The success enjoyed by reforming sectors has led to pressure for reforms to reap improved efficiencies in other industries they depend upon. Owing to the success of deregulation and liberalisation policies of the past decade-and-a-half, both central and state governments have come to recognise the need for a thriving private sector. For its part, the Planning Commission’s policies are now focused on facilitating private sector development. Following the devolution of many economic powers from the centre, state governments are now competing to attract foreign and domestic investment, which is in turn helping to drive improvements in policy, infrastructure and the overall business environment. Accordingly, by 2004–05, the public sector’s share of GDP was just 23.6 per cent. Further reinforcing the point, IT–ITES’s success is widely attributed to the government’s light-handed approach to regulation in that sector (see Chapter 2). The rapid growth of IT–ITES and other knowledge-based sectors shows clearly that Indian companies can thrive in the face of international competition.


Indian CSO 2006, Statement 18. Includes public services in quasi-government bodies. By comparison, the public sector share in Australia’s GDP was 22.0 per cent in the December quarter 2005.

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box 5.1: india’s maJor economic reforms since 1991

• Industrial policy was significantly liberalised in 1991 and reform has continued in the subsequent period. Compulsory industrial licensing for new undertakings or expansions was abolished in 1991 for all but 18 industries. The number of industries exclusively reserved for the public sector was reduced to eight. Today, six industries remain subject to compulsory licensing (mainly on account of environmental, safety and strategic grounds), while the only industries exclusively reserved for the public sector are atomic energy and railway transport. The number of manufacturing industries reserved for the small-scale sector has been reduced over time, but remains in excess of 50. • Some public sector enterprises have been partially privatised, although outcomes to date have been modest and privatisation remains controversial. Numerous public enterprises have been corporatised while others have been given greater managerial autonomy and operational flexibility. • Foreign exchange controls have been gradually relaxed since the early 1990s. A market-determined exchange rate system and full convertibility on the current account were in place by the early 1990s. Regulatory emphasis in relation to foreign exchange shifted significantly from control over use to management with the passing of the Foreign Exchange Management Act (FEMA) in 1999. The rupee is today almost fully convertible on the capital account for non-residents. • An administered interest rates regime was progressively replaced by a system of marketdetermined interest rates during the 1990s. • The Competition Act 2002 replaced the Monopolies and Restrictive Trade Practices Act 1969, which heavily circumscribed the operations of monopolies. The new Act aims to curb anti-competitive behaviour and abuse of dominant market positions; and regulates mergers and acquisitions. The Competition Commission of India, a new regulatory body with a scrutiny and enforcement role, has been established. Independent regulators have also been created in a number of sectors. • Taxation reform has focused on broadening the indirect tax base and removing distortions. A central services tax was introduced in 1994, and has been increased on two occasions to stand now at ten per cent. Additional services have been progressively brought into the tax net. Central excise duties on manufactured goods have been replaced by CENVAT, a 16 per cent tax on value added up to the manufacturing stage. A uniform state level VAT on goods, applying up to the retail stage, was introduced in April 2005, replacing state sales taxes. The standard tax rate is 12.5 per cent, although some goods attract a four or a one per cent tax. The tax replaced state-level sales taxes, entry taxes, purchase taxes and turnover taxes. The four per cent central sales tax levied on interstate sales of goods is also set to be phased out. In the 2006–07 Budget, the Finance Minister laid down a target date of April 2010 for the adoption of a national level goods and services tax, shared between the centre and the states. This will require a merging of CENVAT and state level VAT in some fashion.

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Only the pace of reforms is open to question. Economic reforms since the current United Progressive Alliance (UPA) government came to power in May 2004 have been more measured than under the previous National Democratic Alliance (NDA) government led by the Bharatiya Janata Party. During the election campaign, the Congress Party, the main party within the governing coalition, said it would pursue economic reforms with a ‘human face’. The ‘National Common Minimum Programme’, a pact agreed between the UPA government and the Communist and other parties it relies upon to maintain a majority in India’s lower house of parliament, reflects this stance (National Advisory Council 2004). In general, reforms are more likely to be held up by political opposition when they are dependent on legislative change rather than administrative decisions and notifications. Notwithstanding the progress being made by the Government in achieving reforms on the administrative front, some progress on flagship reforms such as labour laws and privatisation will be important to convince investors that the process is retaining momentum. Reforms in democratic India tend to be take place gradually because of the need to build consensus for reform among governing coalitions. In the longer term however, India’s democratic processes should underpin the durability of the reforms, provided reformers can point to improved performance and benefits for the majority of the Indian population.

Increased openness to trade and foreign investment
India’s improved economic performance has been accompanied by a dramatic increase in its outward orientation. Trade as a proportion of GDP has increased from 16 per cent in 1990–91 to 40 per cent in 2004–05. Average applied tariffs have declined significantly from prohibitive rates since the early 1990s (Box 5.2), although they still remain higher than in many developing countries.
box 5.2: indian tariffs

Prior to the 1990s reforms, most Indian imports were subject to licensing restrictions and high tariffs. India’s average tariff on non-agricultural products was reduced from 73 per cent in 1992–93 to 36 per cent in 1997–98 to 31 per cent in 2001–02. Maximum tariffs have been subject to cuts in more recent years. The tariff on most non-agricultural goods was lowered in January 2004 from 25 to 20 per cent; and the four per cent ‘Special Additional Duty’, which had been levied on virtually all imports since the 1998–99 budget, was abolished (although it was reinstated in 2006). The peak rate of customs duty on non-agricultural imports was further reduced in the 2006–07 Budget from 15 to 12.5 per cent. Lower input costs resulting from the tariff cuts have significantly enhanced the competitiveness of Indian industry.


Sourced from successive WTO Trade Policy Reviews of India.

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In addition to tariff reductions, which effectively act as an incentive to export by making production for domestic consumption relatively less attractive, the Indian Government has instituted a number of trade measures to encourage exports, with particular focus on the services sector (Box 5.3).
box 5.3: policy measures to support exports

• Numerous Special Economic Zones (SEZs) for both manufacturing and service provision have been established since April 2000, while eight Export Processing Zones have been converted into SEZs. The SEZs offer superior infrastructure facilities and tax concessions with a view to stimulating foreign investment and exports. • Under the ‘Star Export Houses’ scheme, both merchandise and services exports can apply for status as Star Export Houses and consequently be eligible for a number of privileges including fast-track clearance procedures for both exports and imports. Exporters are categorised according to the value of their exports. Star Export Houses achieving rapid growth in their exports are entitled to duty credits under the newly introduced Target Plus scheme. • The ‘Served from India’ scheme, a revamped version of the earlier duty free export credit scheme for services, involves duty credit entitlements for service providers depending on their level of foreign exchange earnings. • The Export Promotion Capital Goods scheme, accessible by all exporters including exporters of services, has been made more flexible. Under the scheme, the import of capital goods at a five per cent rate of duty is allowed, subject to fulfilling an obligation to export the equivalent of eight times the duty saved over a period of eight years. • ‘Export Oriented Units’ (EOUs) – units established anywhere which export all their production – have been extended benefits additional to duty free imports, including exemption from service tax. EOUs selling some of their output within the ‘domestic tariff area’ also enjoy some concessions, subject to certain conditions. Units in free trade zones, export processing zones, electronics hardware/software technology parks, and bio-tech parks enjoy similar privileges. • Duty exemption schemes are available, enabling the duty free import of inputs required for export production.
Source: Directorate General of Foreign Trade 2004

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Foreign direct investment (FDI) has an important role to play in India’s development. Both the central and state governments have assumed a more welcoming stance towards FDI, and this, as well as increasingly positive sentiment on the part of foreign investors, has resulted in healthier foreign investment inflows (Figure 5.1). The US$7.2 billion inflow in 2005–06 is in the vicinity of the US$8 billion a year inflow judged necessary to underpin the eight per cent GDP growth rate envisaged for the Tenth Five Year Plan period (Indian Planning Commission 2002d).

Figure 5.1 FDI picking up India’s direct investment inflows, 1991–92 to 2005–06 (US$ billion)
8 7 6 US$ billion 5 4 3 2 1 0 1991–92 1994–95 1996–97 1997–98 1992–93 1998–99 1999–00 2001–02 2004–05 1993–94 1995–96 2000–01 2002–03 2003–04 2005–06
P A G E 93

Total, including re-invested earnings and other capital Equity


FDI data have recently been brought into line with international statistical standards by incorporating reinvested earnings and intercompany debt transactions components. For the years prior to 2000–01, data are only available for the equity component.

Source: DIPP 2006.

In recent years, India has relaxed restrictions on FDI, with higher equity caps and investment approvals granted automatically (the ‘automatic route’) for most services sectors, although limits on foreign equity holdings continue to act as a restraint on investors’ operations (see Figure 5.2 and Table 5.1). India has also streamlined its procedures, set target timeframes and introduced greater transparency for the consideration of FDI proposals by the Foreign Investment Promotion Board (FIPB), the body charged with considering FDI in activities not covered by the automatic route (DIPP 2005a). A Foreign Investment Implementation Authority was established in 1999 to facilitate quick implementation of FDI approvals required by investors to get a project up and running. The Authority is assisted by ‘Fast-track Committees’ which include state government agencies concerned with the implementation of projects.

except a small negative list.4). Allowed selectively up to 40 per cent. Indian companies – particularly in areas such as software development and biotechnology – are themselves driving reform in this area pushing for greater protection of intellectual property rights to protect their own innovations. and film – also benefit from India’s legislative provisions for the protection of intellectual property (Box 5.2 Evolution of FDI policy in India The progressive liberalisation of FDI policy. Significant differences can exist on such measures as cost and complexity of regulations and approvals processes. 100 per cent in some sectors.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Notwithstanding these central Government policy initiatives. Up to 74/51/50 per cent in 112 sectors under the Automatic Route. FDI policy liberalisation 1997 1991 Pre 1991 Source: DIPP 2005b Foreign investors and local players – most notably in areas such as information technology. and the availability of trained manpower. 1991–2005 2001–05 More sectors opened. Equity caps raised in many other sectors. pharmaceuticals. the attitude of state government officials in facilitating business. Increasingly. Figure 5. state government incentives. Procedures simplified. although some improvements are still possible on the enforcement front. P A G E 94 . 2000 Up to 100 per cent under Automatic Route in most sectors. the investment climate in India tends to vary from state to state. FDI up to 51 per cent allowed under the Automatic route in 35 Priority sectors.

A. films and sound recordings. India’s attractiveness to foreign investors is expected to increase. Changes introduced under the Patents (Amendment) Act 2002 included increasing the term of patents to 20 years from date of filing and extended patent protection to drugs. The Patents (Amendment) Act. India is a party to the Berne Convention for the Protection of Literary and Artistic Works. Table 5. dramatic. The Copyright (Amendment) Act 1999 effected changes to make the law fully compatible with the provisions of the TRIPS Agreement. While the investment environment still has shortcomings. 1970. It undertook to meet its patent obligations by a January 2005 deadline. foods and chemicals. As a developing country. It also had a further five years to extend its product patent protection to areas of technology not already protected. and also brought satellite broadcasting.T. P A G E 95 . beginning in January 1995. provided further reforms are initiated and infrastructure. The outcome has been three amendments to the Patents Act. in three phases (Deloitte 2005). computer software and digital technology under copyright protection. India acceded to the Paris Convention on Intellectual Property in 1998.1 details the services sectors which are open to investment by foreign players.T. The Trademarks Act 1999 served to provide better protection of trademarks for goods and services. Kearney 2005).India’s Business Environment: Implications for Australian Companies box 5. cinematography. which is based on a survey of executives from the world’s largest companies. logistics and regulatory barriers addressed (A.4: intellectual property rights India has implemented a number of major improvements in its intellectual property rights regime in order to meet its obligations under the 1994 WTO Trade-Related Aspects of Intellectual Property Rights (TRIPS) Agreement. musical and artistic works. Kearney’s 2005 FDI Confidence Index. up from third place in 2004. It included a number of substantive and procedural changes bringing Indian patent law more into line with international norms. The Copyright (Amendment) Act 1994 provided protection to all original literary. it had a transition period of five years to implement the Agreement. ranked India the secondmost attractive FDI destination in the world. 1999 introduced a transitional facility in the fields of pharmaceuticals and agriculture chemicals and a system of exclusive marketing rights (previously only process patents were granted).

1 Most sectors now open to FDI Current foreign direct investment guidelines for services sectors Sector Infrastructure Townships. public mobile radio trunked services. A resolution is expected in early 2007. ‘Viability Gap Funding’ available for Public Private Partnership (PPP) infrastructure projects. global mobile personal communications services and other VAS.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Ta b l e 5 . Cash and carry wholesale trading Transport Domestic airlines 100% Automatic 49% Automatic Direct or indirect participation of foreign airlines not permitted. 74% limit relates to foreign investment from all sources. Road and maritime transport services Railways Telecommunications Telecom services 100% Automatic Not permitted Includes basic. building. including institutional investors. national/international long distance. 74%* Automatic approval up to 49% P A G E 96 . FIPB approval required for more than 74% equity in airport development. unified access services. 100% FDI permitted in export sector trading and wholesale cash and carry under the automatic route. V-Sat. Trading Retail trading activity Not permitted* *51% FDI permitted in single brand product retailing and in bulk imports with bonded warehouses subject to FIPB approval. resorts. hospitals. FDI not permitted in housing and real estate. cellular. and greenfield airport projects. Certain conditions apply to ensure management of service providers remains in Indian hands. *The Indian Government has frozen the 74% level until the FDI rules are consistent with the licence guidelines. educational institutions. Tax holidays for development or operation and maintenance of most infrastructure projects. infrastructure and construction projects 100% Automatic Foreign equity limits Approval mechanism Comments Includes hotels.

The incoming UPA government postponed the opening of the sector to 2009. architectural services. Source: DIPP 2005a. While approval is automatic. construction and related engineering services. except those identified for restructuring. Insurance 26% Automatic Non-bank financial companies 100% Automatic Includes merchant banking. financial consultancy.India’s Business Environment: Implications for Australian Companies Sector Finance and insurance Private banks Foreign equity limits Approval mechanism Comments 74% limit relates to foreign investment from all sources. portfolio management services. advertising and films. leasing and finance. travel-related services Note: 100% Automatic More liberal arrangements apply for non-resident Indian investments. Selected other sectors Computer-related services. underwriting. including institutional investors. a license is required to operate. stock broking. R&D services. investment advisory services. health-related and social services. 26% limit relates to foreign investment from all sources. A 10% shareholding limit in private sector banks applies in the meantime. 74%* Automatic approval up to 5% *This ‘liberalisation’ occurred just prior to the 2004 elections and implementing guidelines are yet to be issued by the RBI. and DIPP Press Notes. venture capital. including institutional investors. P A G E 97 . asset management. Pollution control and management services.

5). including those related to FDI restrictions. limitations in insurance and banking. a liberalising outcome to the WTO services negotiations would clearly be of benefit to India (Box 5. While it has adopted a generally conservative position on agricultural market access. Given both the significance of services exports to its economy and its increasing prominence as an overseas investor. including clear prescription 4 The WTO General Agreement on Trade in Services distinguishes between four modes of supply: By virtue of Mode 2: Consumption abroad. P A G E 98 . aiming at more liberal commitments in respect of cross-border supply (Mode 1) and of temporary entry by business people (Mode 4).7 billion. India has made no commitments on mining and energy-related services. areas of key interest to Australia. India’s initial offer on services related only to sectors in which it had already made commitments under the Uruguay Round. regional and bilateral trade negotiations on services and services-related outward investment. 4 box 5. the Indian Government has relaxed restrictions on outward investment. in order to facilitate the temporary movement of Indian professionals in computer-related. better access for foreign lawyers. it has become much more ambitious in the services negotiations. India committed to allowing foreign equity participation in a limited number of sectors. 2006b). India has submitted requests to its trading partners in a number of services sectors. Increased FDI outflows have followed. However its revised August 2005 offer covered just over half of the 160 sectors and subsectors in the WTO services classification list. a number of Australia’s requests remain unmet.5 india’s increasingly active role in trade negotiations covering services In the Uruguay Round formally concluded in 1994. Similarly. services delivered in India to foreign visitors are counted as exports. India is pushing for WTO commitments to facilitate the movement of contractual services suppliers and independent professionals. While Australia has acknowledged the improvements in sectoral coverage and depth of commitments in India’s revised offer. but otherwise made very limited commitments on services. led by India’s information technology companies which are increasingly adopting a global approach to service delivery (RBI 2005d. Similarly services delivered abroad through the commercial presence of an Indian enterprise are considered exports under Mode 3: Commercial presence. Access conditions for the cross-border supply of services are critical for exports of IT–ITES and other business services. India’s rapidly growing knowledge-intensive services exports have encouraged the Government to play a more active role in multilateral. energy and professional services. both in terms of quality and sectoral coverage.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Recognising that a local presence is often necessary to facilitate the export of services abroad (Indian Department of Commerce 2002). including higher education and environmental services in which it had not previously made commitments. India is a key player in the current WTO Doha Round as a leading Member of the ‘G20’ (developing country agricultural exporters). hospital and audio visual services sectors. and a more open regime on telecoms. FDI abroad in non-financial services sectors over the years 2002–03 to 2005–06 amounted to more than US$1.

doctors. licensing and technical standards. India is pursuing trade agreements covering services and investment with ASEAN. 5 5 Indian investments in Australia are detailed in Chapter 4. Mutual recognition arrangements for education. P A G E 99 . Both countries have undertaken to encourage close cooperation between their educational institutions and agreed to mutual recognition of degrees for university admission purposes. experience and licensing requirements are to be negotiated. Given the potential of India’s conventional and medical tourism industries. with Singapore making a similar commitment in respect of three Indian banks. The Report of the Steering Group on FDI has advocated automatic approval for up to 100 per cent foreign equity for most sectors of the economy. the South Asian Association for Regional Cooperation member states (through the Framework Agreement on the South Asia Free Trade Area) and its Bay of Bengal partners (through the Bay of Bengal Initiative for Multi-Sector Technical and Economic Cooperation). the Gulf Cooperation Council. which was signed in June 2005. India agreed to allow three major Singapore banks to establish wholly-owned subsidiaries in its territory. the EU. service suppliers. and architectural services (Indian Department of Commerce 2002. India is particularly interested in recognition of professional qualifications in sectors such as computer-related services. it appears to be in its interests to push more actively for better Mode 2 (consumption abroad) and Mode 3 (commercial presence) access from its trading partners. dental and nursing. It is also a strong proponent of developing broad disciplines on the domestic regulation of services covering qualification requirements and procedures. initially in the areas of accounting and auditing. the Republic of Korea. Indian Ministry of Finance 2006). India made its first substantive commitments on services and investment in a Comprehensive Economic Cooperation Agreement with Singapore. Under this agreement. architecture. as well as its existing and prospective overseas investment interests in sectors such as ICT. although only limited further relaxation has occurred to date under the current National Congress-led UPA government (Indian Planning Commission 2002d).India’s Business Environment: Implications for Australian Companies box 5. intra-corporate transferees as well as professionals from a wide range of occupations. Japan. hospital services. Thailand.5 (continued) of duration of stay and the removal of labour market and economic needs tests. it has typically finalised negotiations on goods prior to services and investment. Both countries agreed to ease visa restrictions governing the temporary entry of business visitors. Despite the benefits which would accrue to India from liberalisation of services trade.

safe and reasonably-priced destination for their children’s education. which represent a potential asset when it comes to exploiting trade and investment opportunities (Box 5. There are also significant people-to-people links. 6 6 See www. Europe and China. tastes and brands are in growing demand. Indians perceive Australia as a friendly.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Rising consumerism and a growing middle class India’s rapidly increasing middle class and growing consumer affluence are already a draw-card for foreign investors and exporters.6). particularly among the younger age group which tends to have higher aspirations. advantages for australian companies Australian companies enjoy a degree of benefit from favourable perceptions of their country in India. That is. through migration and education. the under-20 age group will grow to 55 per cent of the population (Business Standard 2005). and the importance of its capacity to engender fellow-feeling should not be underestimated. there are more English speakers in India than in the United States and Britain combined. Indian consumers are now more readily able to access finance in order to purchase goods and services. Around 47 per cent of India’s one billion plus population is under 20 years of age. including almost 160 million in their teens. Other forms of consumer credit are also growing rapidly. Recent efforts to broaden the base of business relationships by federal and state government-led business missions to India have helped raise Australia’s profile and improve Indian awareness of Australian capabilities and expertise in a number of areas. A 1997 ‘India Today’ survey suggested that about one-third of the Indian population has the ability to carry on a conversation in English. providing a spur to consumer the number of credit cards issued by banks and outstanding had grown to 43 million. English is widely spoken in business.htm. With greater media exposure and a population increasingly travelling abroad. Both countries have a particular affinity for cricket. By 2015. By December 2004. The entrepreneurial spirit common to both countries is also a plus. The Indian consumer population is characterised by dynamic change and increasing confidence. Western trends. Australian service providers should be aware of these demographic changes and the opportunities that likely to emerge from them. although similarities in the legal systems of the two countries should not be overstated. Double-income families are becoming increasingly common as more and more women enter the despite having to compete fiercely for attention with larger players such as the United States. P A G E 100 .au/newsradio/txt/s1363471. up from 27 million just one year earlier (Gopinath 2005). The Indian law of contract is based on the common law principles of contract.

shortcomings in the financial and agricultural sectors. including fiscal fragility. Non-resident Indians have additional freedoms in some areas of FDI in India compared with other foreigners.6: capitalising on personal linKs – indians in australia In Moreover growth prospects can be constrained by the size and resources of 7 7 Investors in India can avail themselves of a wide range of investment advisory services. will all need to be overcome. India is Australia’s second-largest source of skilled migration. may also open further investment opportunities for non-resident Indians as citizens. a significant number of Indian students who undertook higher education in Australia in fields of study with high labour market demand have opted for permanent migration.’ (Thirlwell 2004) India’s investment climate has improved enormously over recent years. a range of impediments to investment remain. An exceptionally high number of Indian-born immigrants hold postsecondary qualifications and many are employed in professional. technical and other whitecollar occupations. there were over 156 000 people of Indian ancestry (ABS 2004). Some companies had experiences of customers not adhering to contracts. Where FDI equity limits apply. This skilled diaspora represents a potential asset for both countries when it comes to exploiting trade and investment opportunities in the fast growing and increasingly open Indian economy. Companies also noted differences between states in their receptiveness to foreign investment. accounting for 13 per cent of visas granted in 2004–05 (DIMIA 2006). The passing of India’s Citizenship (Amendment) Bill A survey of the Australian business community in India undertaken by the Australian High Commission in New Delhi in early 2005 revealed a number of concerns. there were around 95 000 people living in Australia who were born in India (DIMIA 2003).and intra-regional inequality. infrastructure bottlenecks. it can be difficult for companies to convince their shareholders of the value of a minority investment. the continued burden of excessive regulation and bureaucracy. A number of Australian companies have been engaging non-resident Indians to manage or advise on their Indian interests (JSCFADT 1998). available at www. which permits citizens of Indian origin from Australia and 15 other countries to hold dual citizenship. Altogether. Nevertheless. for example PricewaterhouseCoopers’ Destination India: A Brief Overview of Tax and Regulatory Framework. A number of the large consultancy and accountancy houses also publish information on the investment climate. remaining hurdles ‘Significant constraints to the country’s growth potential. P A G E 101 . and the pressures associated with growing inter.India’s Business Environment: Implications for Australian Companies box 5. as well as business incentives and taxation treatment. In recent years. Indian-born immigrants have among the highest levels of educational training and qualifications of any group in Australia.

was cumbersome and lacked transparency. To some extent. find it difficult to mobilise sizeable resources for development expenditure. the problems faced are a reflection of India’s economic success in recent years. The government’s finances are already stretched. it will be a challenge to meet existing and future demand. The report identified a series of recommendations aimed at establishing a more open. the state of infrastructure in India is seen as a major issue by multinationals locating functions there (McKinsey 2005a). stable and consistent investment regime. and advocates the promotion of Special Economic Zones (SEZs) for key sectors. inflexible labour laws. Infrastructure The poor state of India’s infrastructure has acted as a major. although more so in manufacturing than services. if not the major. Business licences. and divergence on investment policy between the central and state governments (Indian Investment Commission 2006b). Perhaps the greatest immediate impediment to business lies in power and transport infrastructure shortcomings. The regulatory framework in a number of industries. which should provide scope to direct more public spending into infrastructure works. A key finding arising from interviews of companies conducted on behalf of KPMG International in May 2005 was that India might fail to attract more foreign investment if it does not make more rapid improvements to its infrastructure (KPMG 2005). notably mining. however. and highlights a number impediments to investment. the Rs15 billion (US$340 million) provision in 2005–06 for Viability Gap Funding under the scheme is very modest given the infrastructure investment expenditures required. P A G E 102 . Despite a significant allocation of resources to major infrastructure projects. too. But even in the information technology sector. starting to meet with some success. It contains an undertaking to enhance public investment in infrastructure and at the same time bolster private sector involvement through the Public Private Partnerships scheme. particularly in emerging industries.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY the Indian joint venture partner. constraint to growth and is cause for some consternation amongst foreign investors. The states. could be difficult to obtain. A recent report by the Indian Investment Commission points out that sustaining growth rates of over eight per cent a year would require a significant increase in investment levels in the economy. In addition. However. Infrastructure development is happening but is not keeping pace with ever-shifting and ever-increasing requirements. while significant attention has been devoted to addressing regulatory barriers and burdens over recent years. Efforts to reduce the fiscal deficits at both the centre and the states are. bureaucratic delays and discretion. Power shortages and transport infrastructure bottlenecks have a bearing on most economic activity. These include: entry barriers in several sectors. an uneven playing field in sectors dominated by public sector undertakings. The National Common Minimum Programme attaches the highest priority to the development of physical infrastructure. many regulations remain onerous.

the government’s expectations of generation capacity addition by the private sector are much reduced. Up to 40 per cent of electricity generated is believed to be lost in transmission (Fortune 2005). has acted to discourage private sector investment in power generation. port operations are inefficient by international standards. Problems are compounded by inadequate maintenance of roads. despite some major investments in recent years. Electricity theft.10). below-cost pricing and the provision of free power to some rural areas has resulted in under-investment in the sector. but has failed to keep pace with demand. resulting in continuing energy shortages and outages during peak periods. The number of delayed public sector projects increased in 2003–04 and cost overruns were substantial (RBI 2005d. But continuing power shortages can be expected for some time to come. reflecting poor scheduling and prioritisation. barely half of the additional capacity planned was actually developed (Indian Planning Commission 2002a). notably the ‘Golden Quadrilateral’ and the North-South and East-West corridors. and over 60 per cent run their own generators (Accenture. Power sector The power sector is beset with problems. could lead to increased capacity down the track. The government’s Viability Gap Funding and the passing of the Electricity Act. While there have been major investments in port infrastructure in recent years. 2003. The 2005 National Electricity Policy establishes guidelines for accelerated development of the power sector and sets the objective of fully meeting the demand for power by 2012. An estimated Rs9000 billion (over US$200 billion at 2002–03 prices) needs to be invested to achieve this objective. Only 20 per cent of paved P A G E 103 . and inadequate management and oversight (Indian Planning Commission 2002a). and consequently unreliable supply and high prices for paying customers. but look to significant extra capacity coming from the public sector. the policy emphasises the need for Public Private Partnerships. In the current Plan period (2002–07). The road network remains inadequate. with the main criterion being the price at which power will be supplied. The Government recently adopted a model for fast tracking mega-power projects. Generation capacity has grown rapidly. The average Indian business faces 17 power outages a month. In the Ninth Five Year Plan period (1997–2002). Projects are parked in ‘shell’ companies with all necessary clearances in place. Recognising the immense funding required. rail track and rolling stock. The poor and deteriorating financial position of state electricity boards. stemming from tariffs insufficient to cover costs because of cross-subsidisation. These ‘shell’ companies are then auctioned through competitive bidding to Indian and foreign investors. Table 2. Transport infrastructure Capacity shortages on the main road and rail links are a major constraint to growth. many public infrastructure projects have not been completed in a timely manner. 2006).India’s Business Environment: Implications for Australian Companies Contributing to the difficulties faced.

For example. Labour productivity is low and there is overcharging on freight traffic in order to subsidise passenger transport (The Hindu Business Line 2006a).in/foreign_investment/fii/. Regulation India has taken major steps since 1991 in lessening regulation and economic controls. the economy. in a recent World Bank survey 61 per cent of firms reported that government regulations occupied ten per cent or more of senior management time (World Bank 2005). accessed February 2006. In addition. Efficiency gains have been realised in railways in recent years. and areas of the economy reserved for the public sector or subject to foreign investment restrictions. it was ranked 116th by the World Bank in terms of an overall measure of ease of doing business. P A G E 104 . Significant reforms appear to be required if the sector is to take some of the load off roads. and administrators continue to have wide discretionary powers. including the services sector. including through bringing ship turnaround times more into line with international standards (Ministry of Finance 2005). Nevertheless. and an increasing reliance on Public Private Partnerships and foreign investment.nic. but enormous levels of investment in infrastructure and technological upgrading appear to be required for the sector to meet anticipated demand for freight traffic. continues to be heavily regulated and controlled. The government itself recognises that ‘business still has to deal with an inefficient and sometimes still slow-moving bureaucracy’. This represents a huge challenge. should help raise efficiency levels. The corporatisation of major ports is a pressing priority. notably in industrial licensing. including through FDI. even with funding from multilateral development agencies. Increased private sector participation. some regulatory functions are performed at both the centre and state levels. 8 8 http://finmin. some through Public Private Partnerships. are resulting in significant additions to capacity. It has also moved to streamline administrative procedures and commit to timelines for administrative processing and decisions in some areas. including the foreign investment approvals process. the government estimated that Rs1650 billion (US$34 billion) was required in order to address deficiencies in the national highway network (Ministry of Finance 2005). In 2002. price controls. In 2006. the government aims to improve productivity.2). leading to duplication of effort and additional expense for the businesses affected. India ranks relatively poorly in terms of a number of indicators of the ease of doing business (Table 5. Complex administrative procedures remain in some areas.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY roads are thought to be in good condition. With port capacity no longer acting as a constraint. Major investments in ports in recent years. quantitative restrictions on imports.

China Thailand Vietnam Australia Procedures (number) 13 11 12 12 9 11 6 8 8 11 2 Duration (days) 48 71 151 22 30 48 6 48 33 50 2 Difficulty of hiring (index) 11 56 61 44 0 56 0 78 33 44 0 Difficulty of firing (index) 40 90 70 30 10 40 0 30 0 70 10 Procedures (number) 25 40 34 29 31 25 23 28 26 37 11 Time (days) 241 425 570 75 300 360 69 210 390 343 157 Source: World Bank 2006b. For example. interpretation of the law is unclear.India’s Business Environment: Implications for Australian Companies Ta b l e 5 . it impacts on India’s overall economic performance and foreign investor perceptions of India. although often at significant cost. Many large – and not so large – companies have turned more to contract labour in recent years. Andhra Pradesh has amended its law to facilitate the employment of workers to undertake temporary and non-core activities. P A G E 105 . 2 Doing business in India measures of the ease of doing business in selected Asian economies Starting a business Ease of doing business (ranking) 91 116 115 27 21 113 2 35 20 99 5 Hiring and firing Enforcing contracts Country China India Indonesia Korea. political opposition has made it extremely unlikely that it will be able to push ahead in the short term. Small businesses in the unorganised sector tend to be less regulated. The difficulty experienced under the Industrial Disputes Act by firms with 100 workers or more in shedding labour is often cited by business as a factor inhibiting investment and was recognised as such in the Report of the Steering Group on FDI (Indian Planning Commission 2002d). While the UPA Government has signalled the need to effect reforms in this area. Rep of Malaysia Philippines Singapore Taiwan. although the hiring of contract labour is also heavily regulated under the Contract Labour (Regulation and Abolition) Act for establishments employing 20 or more people. varying from state to state. In practice. While the Industrial Disputes Act only covers the industrial sector and so has no direct bearing on services companies. Some states have moved to rationalise and update their laws in this area. Firms become subject to a number of regulations depending on their size. while larger businesses may be subject to a raft of regulations. it seems that many firms are able to find their way around this constraint. Moreover. Labour law and regulations are very complex.

the Central Bureau of Investigation and the Enforcement Directorate. Corruption in India remains a pervasive concern. and therefore limits the scope for corrupt practices. overlapping anti-corruption agencies and lengthy legal processes have made it difficult to secure convictions. The CVC has since sought to limit the scope for corruption by encouraging public sector banks to computerise operations. Deregulation reduces the number of areas in which officials can exercise discretion.9 in 2005. P A G E 106 . the CVC was given authority to receive complaints from whistleblowers. Corruption and rent-seeking are increasingly being curtailed as regulations and controls are gradually reduced and more sectors opened to competition. for example. State governments have deployed Lok Ayukta (ombudsmen) to address high-level political corruption. The Central Vigilance Commission (CVC) – which is charged with tackling corruption among senior civil servants and state-owned enterprises – was given a stronger mandate in 1998 following a decision by an activist Supreme Court. multiple. marginally behind China (78) but ahead of Vietnam (107). although there has been some progress in curbing it. particularly for Australian companies seeking to enter sectors still subject to significant amounts of regulation. The increased adoption of e-governance to simplify transactions and promote transparency in service delivery also appears to have curbed corruption by keeping transactions between business and decision-makers at arms’ length. Previously an advisory body to the government of the day. yet considerable scope for improvement remains. publishing on its website a list of public servants who have been found guilty of corrupt practices or are facing prosecution.7 out of 10 in 2001 to 2. In 2004. the CVC became an independent statutory body with the power to supervise the functioning of India’s two key investigating agencies. According to the World Bank (2006c). A lack of legitimate funding sources for election campaigns has created incentives to extract rents from administrative functions to fund campaign expenses or repay contributors (World Bank 2006c). as measured by perception surveys (World Bank 2006c). contributed significantly to reducing corruption levels. despite marginal improvement since 2001 (Transparency International 2005). Progress in tackling corruption is evident in a number of areas. particularly when accompanied by the political will and strong administrative leadership needed to counter resistance from officials. The computerisation of land records in Karnataka and Maharashtra. the Philippines (117) and Indonesia (137). However this may not simply reflect improved perceptions of India’s performance on corruption. banning post-tender negotiations with any party in procurement processes other than the lowest bidder and. In 2005. The Karnataka Lok Ayukta in particular has been successful in using its power of office and media 9 9 India’s Corruption Perceptions Index (CPI) score increased from 2. and protect their identity (World Bank 2006c). India was ranked 88th of 159 countries. Year-to-year changes in a country’s score on the CPI can also result from changing samples and methodologies (Lambsdorff 2005). Accountability mechanisms of central and state governments have also been enhanced.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Business practices The Indian business environment can be challenging. India continued to perform relatively poorly in Transparency International’s 2005 Corruption Perceptions Index (CPI).

Broadly speaking. Moreover connecting transport infrastructure is often deficient. Research by McKinsey (2005b) suggests that the most successful multinationals in India are those that have developed their strategy from the ground up. There is considerable merit in having full control of an operation where policy allows. careful selection of a business partner or customer and the ability to take a long-term view. For many businesses entering the Indian market. Consistent with the need to tailor products.India’s Business Environment: Implications for Australian Companies scrutiny to pressure corrupt officials and make corruption in service delivery a potent public issue (World Bank 2006c). and a more activist media and NGO community are likely to limit the scope for corruption and rentseeking in the future. as in any overseas market. Most foundered because the local partner was not in a position to invest sufficient resources to enlarge the business as quickly as the multinational had hoped. joint venturers are also hamstrung to a degree by the time consuming nature of dispute resolution through the Indian legal system. compounded by the fact that foreign ventures cannot utilise in-house lawyers. only three have remained in business (McKinsey 2005b). In the event of a dispute. While increased competition. If the preference is to have an expatriate in the position. But approaches and ingredients for success in India are many and varied (see for example Austrade 2006a). such as thorough research and preparation. there could be advantages in combining longer postings with a competent local as second in charge (McKinsey 2005b). An increasingly active media and civil society have played a critical role in exposing several high profile corruption cases and galvanising political support for reforms that minimise rent-seeking opportunities (World Bank 2006c. supply chains and distribution systems to local markets. Companies generally need to have substantial resources at their disposal in the start-up phase as success often requires a substantial initial investment of time and capital. strategies for success There are some prerequisites for building a successful business in the Indian market. businesses contemplating the Indian market nonetheless need to be aware of their potential impact on their operations. Box 13 for examples). the southern and western parts of India are wealthier and have been growing more strongly than others. it may be prudent to focus on just one region or city in India as there can be substantial differences between states in per capita incomes. there can be strong advantages in placing an Indian in charge of local operations. economic development and the business environment. improved accountability mechanisms. deregulation and e-governance. The prices of local competitors may mean that products that sell well in other markets will not sell in India. P A G E 107 . Of 25 major joint ventures established by foreign multinationals from 1993 to 2003. rather than just tailoring the strategy they have adopted in other markets.

Rapid growth and change in India’s services sector is creating substantial openings for Australian business. But. P A G E 108 .INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Nevertheless. success for the newcomer may not be immediate and will depend largely on identifying and cementing the right business relationships from the start and being prepared to stay the course. Parties entering into joint ventures should have congruent goals and similar ethics and values. joint ventures can have their advantages. Australian services providers are well positioned to capitalise on emerging market opportunities in India. Franchising and licensing is another option foreign companies may wish to consider for getting their brands into India. and uncomplicated related-party transactions (Todorchevski 2005). as with any moves into a new country with a different business culture. including the local knowledge and experience that the foreign partner can readily tap into.

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analytical@dfat. Trade and Economic Analysis Branch.Economic Analytical Unit authorsi This report was co-authored by Robert Walters and Tim Stapleton under the guidance and direction of Richard Andrews. economic analytical uniti The Economic Analytical Unit is part of the Department of Foreign Affairs and Trade and is responsible for publishing reports analysing major trade and economic issues of relevance to Australia. He spent the early part of his career with the Australian Bureau of Statistics.dfat. Tim Stapleton joined the Economic Analytical Unit in Previously he directed sections in the DFAT’s Office of Trade Negotiations. He holds a Bachelor of Commerce and a Bachelor of Arts from the University of New South Wales. Executive Director of the Economic Analytical Unit in the Department of Foreign Affairs and Trade (DFAT).au/eau Executive Director Richard Andrews Directors Evanor Palac-McMiken Bruce Donald Joanne Frederiksen Christopher Lang David Morgan Deputy Directors Gita Nandan Angela Carey Research Analyst Tim Stapleton Office Manager Andrew Flowers P A G E 125 . Europe Branch. Robert Walters was a Director in the Economic Analytical Unit until mid-2006. He has published on trade policy in the Bulletin of Indonesian Economic Studies. having previously been a policy officer in DFAT’s East Asia Branch. The Economic Analytical Unit has produced 43 major reports since its establishment in He has written a number of trade-related analytical publications. Robert is now with the Commonwealth Grants Internet site: www. Electronic copies of previous reports and information on how to purchase reports are on the Unit’s website. He was Counsellor at the Australian High Commission in London between 1990 and 1994. Prior to this he worked in business development and financial management roles for a software development company and taught at the University of New South Wales. Contact details: Economic Analytical Unit Department of Foreign Affairs and Trade RG Casey Building John McEwen Crescent Barton ACT 0221 Australia Telephone: +61 2 6261 2237 Facsimile: +61 2 6261 3493 Email: economic. He has a Master of Economics from the Australian National University and a Bachelor of Economics (Honours) from the University of Tasmania. and North Asia Division.

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South Asia & Middle East. we thank Ajit Mangrulkar. First Secretary – Political. Anthony Donnellan. Steven Yates. within Invest Australia. Manager – Publications. Megan Jones. Business Development Manager. Also within Austrade. Manager. Ric Wells. and Ranjit Singh. Assistant Secretary. former Manager. the Austrade-managed Australian Consulate-General in Mumbai and Austrade’s office in Bangalore organised the Economic Analytical Unit visits to those cities and provided assistance in producing this report. Middle East and Africa Division. former Executive Officer. Other Australian Government agencies provided helpful information: within AusAID. Government Industry and Policy Group. India and South Asia Section. Tony Burchill. Andrew Flowers provided administrative support. Director. was closely involved in oversighting the initial stages of preparation of the report. Edward Sulikowski. and Hassan Noura. International Economic and Finance Section. Business Development Manager. The Australian High Commission in New Delhi. John Webb. Mahesh Rathod. Acting Post Manager. within the Department of Industry. Michael Moignard. John McCarthy. Stephen Howes. Graduate Trainee. we thank Chaitanya Patil. Brendan Pearson. as former Executive Director of the EAU. Assistant Secretary. Senior Analyst. we thank the High Commissioner. and Joyce Pereira. Trade Development Division. Deborah Stokes. former Directors. Trade Commissioner. South and West Asia Branch. Executive Officer. and Rachel Small. In Mumbai. Nic Brown. and Dong Zhang. Investment Manager. Nathan Dal Bon. In New Delhi. David Holly. Tony Urbanski. Services and Intellectual Property Branch. John Fisher. Head China Free Trade Taskforce and Acting First Assistant Secretary. Trade and Economic Analysis Branch. Asia Economic Section. Rohit Manchanda. India Desk Officer. Luke Davies. Jeff Riethmuller. Second Secretary – Political/Economic and Jibby Thomas. Frank Bingham. Justin Brown. and Dr Chakriya Bowman. we would like to thank: Deputy Secretary David J Ritchie. Trade Development Division. Senior Manager. Acting Assistant P A G E 127 . Senior Investment Manager. Asia Policy Unit. Business Development Manager. Economic Analysis & Trade Policy. Services Trade and Negotiations Section. Sue Begley. South Asia and the Pacific. International Tourism and Bridgette Hargreave. Manager. Tourism and Resources. John Griffin. we thank. Senior Trade Commissioner. Education Counsellor. International Operations. Principal Economic Advisor. First Assistant Secretary. Internet and International Broadcasting Section. within Treasury. Director. Australian Consulate-General. Trade Analysis Section. The Unit’s Office Manager. First Assistant Secretary. Within the Department of Foreign Affairs and Trade. Deputy High Commissioner. Consular Officer. Market Information and Analysis Section. Kristina Hickey. South and West Asia. Legal Specialist and Roy Clogstoun. Investment Manager – India. Peter Howarth and Phillip Stonehouse. Ron Wickes. Acting Director. Pat Stortz. Agriculture Counsellor. International Liaison Unit. Indigenous Graduate. Manager – Client Services and John Weeden. Austrade. Director. Project Manager. South East Asia. and David Ingham. Director. Sandra Fox.Acknowledgments acKnoWledgmentsi Nicholas Coppel. Kerrie Burmeister. and Sabina Jain. and Jarrod Mander. Assistant Secretary. In Bangalore.

Development Policy Division. Senior Manager. In addition. we thank Gayle O’Brien. we thank: G. Geoff Coates. Qantas. Department of Innovation. Invest Victoria. Bharti Tele-Ventures. International Economy. Head of Government and International Relations. Ausbiotech. Department of Premier & Cabinet (now with the Queensland Government Trade and Investment Office. Monash Asia Institute. Industry and Regional Development. Professor Frank P Larkins. Within the NSW Department of State and Regional Development. UNCTAD. General Manager ICT Development Branch. Manager Export Development – Middle East and South Asia. Macquarie Bank. Representative – India. Vince Smith. S P Joshi. we thank Ellen Lintjens. Planning Commission. Director. Dr Pankaj Patel. Paul Mason. and Henry Ledlie. Anna Lavelle. Head of Government and Regulatory Affairs and Monica Murray. Chairman. Quentin StevensonPerks. Director – India. Senior Manager. Research School of Pacific and Asian Studies. Sally Williams. Deputy Vice Chancellor (International). National Chairman. Fiona McAlister. Policy Advisor. Kiran Karnik. Government and Regulatory Affairs. Australian Business Ltd. Manager. Dr Sharat Kumar. Victoria Somlyay. Commonwealth Bank. Mark Thirlwell. Dr Bhide. In Queensland. Professor Raghbendra Jha. P. In Delhi. Dr Rashmi Banga. Regulatory & Competition Legal Group. Executive Director. International Partnerships. International Growth Specialists. Market Development Branch. Ministry of Commerce & Industry. Trade Services. Trade Manager. within the Department of Communications. we thank Neville Roach AO. David Hawes. Victorian Special Trade Envoy – India and Chairman Australia-India Council. Australian Information Industry Association. Department of Trade and Economic Development. State Governments in Australia also provided helpful information and suggestions. President. Department of Industry & Resources. and Raji Bhatia. Westpac. Special Advisor. Economist. Australia-India Business Council. Ashok Juneja. From Victoria. International Market Development Division. and Mark Lobo. Information Technology and the Arts. Manager Trade Services. NASSCOM. Manager. International Financial Services. Senior Manager. Manager Market Development for Middle East and India. Srivastava. past President. Network Technology & Projects. Director International Relations. International Legal Services Advisory Council. International Investment. John Tucker. Chief Executive Officer. IDP Education Australia Ltd. within the Attorney-General’s Department. Bangalore). Trade Services.K. Trade Services. India and Europe. International Tourism Team. Dr Rangarajan. Telstra. within Australian Education International. Australian Computer Society. Director of Business Development (South Asia). Corporate Director. Edward Mandla. Onshore Counsellor. Lowy Institute. Prime Minister’s Advisory Council. ANZ.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Director. Senior Research Counsellor. we thank Ashish Puri. Executive General Manager – Business Development. Senior Manager. Professor Marika Vicziany. SMEC. Dash. we thank Darren Gribble. Director. we thank Donna-Marie Griffiths. In South Australia. Gavin Winbanks. and Majundar. Joint Secretary. Post Olympics. Australia South Asia Research Centre. Danny Kotlowitz. Australian National University. Director. Eric Winton. In Western Australia. General Manager Environment & Planning. Confederation of Indian Industry. Lindsay Barton. Office of International Business and Export. The National Centre for South Asian Studies. International Affairs. University of Melbourne. Program Director. Head of Strategy. George Di Scala. Lawyer. and Devendra P A G E 128 .

Director. Dr Archana Mahale.Acknowledgments Kumar Pant. Economist. State Government of Victoria. National Council of Applied Economic Research. Consulting Editor. FICCI. Executive Director. Patnaik. Additya Birla Management Corporation. Wayne Lewis. Manfred Bertram. Vice President. International Institute of Information Technology. Sarosh Irani. Deputy Director. ANZ Capital Private Ltd. Dinesh. Ashish Narain. Pankaj Baliga. and Shuchita Mehta. Global Markets. Lakshmanan. K. In Bangalore. Hon Director. Regional Head. and Raj Rajesh Kumar. ICICI Bank. P. TATA Consultancy Services. Department of Economic Analysis & Policy. Group Chief Economist. Reserve Bank of India. Federation of Indian Export Organisations. Assistant Adviser. Managing Director. Bangalore. Sundeep Bhandari. Rath. and Radhika Choudary. and Dr Ajit Ranade. TATA Consultancy Services. Standard Chartered Bank. Co-founder and Member of the Board. Global Markets – South Asia. Macquarie Securities (India) Pvt. Senior Fellow. Biocon Ltd. President – Group Finance. Indian Council for Research on International Economic Relations. we thank: Phil Michell. Sanjay Hansda. Director and Country Head – India. Ajay Sahai. ANZ . World Bank. Murali Krishnan. Adviser. and Dr Anand Kumar.. L. Raghvan Srinivasan. Asia. K. P A G E 129 . IBAHealth. R. Association of Biotechnology Led Enterprises. Ltd. we thank: Dr Brian Cohen. In Mumbai. Economist. Advisor. Fellow. Commissioner to India. Director. Vice President. Director General. Chief Technology Officer. D. and Dr Arpita Mukherjee. Pankaj Baliga. Kalpana Morparia. Anjan Roy. Director. Bombay Chamber of Commerce & Industry. Joint Managing Director. Infosys. Assistant Adviser. Prof S. Sadagopan. Research Officer.OTSS India. Business Standard.

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52 pages African Renewal: Business Opportunities in South Africa. 42 pages Economic Aspects of Combating Terrorism in the Transport Sector Published May 2004 (ISBN 1 920959 00 9). 113 pages Education without Borders: International Trade in Education Published September 2005 (ISBN 1 920959 51 3). and the United Arab Emirates Published September 2005 (ISBN 1 920959 46 7). Uganda. 95 pages Australia and the United States: Trade and the multinationals in a New Era Published June 2005 (ISBN 1 920959 36 X). 103 pages Connecting with Asia’s Tech Future: ICT Export Opportunities Published November 2002 (ISBN 0 642 50244 7). 135 pages China’s Industrial Rise: East Asia’s Challenge Published October 2003 (ISBN 0 9750627 4 3). 139 pages South-South Trade: winning from Liberalisation Published June 2004 (ISBN 1-920959-07-6). 103 pages Unlocking China’s Services Sector Published February 2006 (ISBN 1 920959 47 5). 75 pages Globalisation: Keeping the Gains Published May 2003 (ISBN 0 646 42270 7). Oman. Botswana. 85 pages malaysia: An Economy Transformed Published February 2005 (ISBN 1 920959 25 4). 119 pages Papua New Guinea: The Road Ahead Published November 2004 (ISBN 1 920959 23 8). Kuwait. 69 pages More Than Oil: Economic Developments in Bahrain. 200 pages P A G E 131 . Qatar. Mozambique and Kenya Published November 2003 (ISBN 0 646 42822 5). 191 pages China Embraces the world market Published November 2002 (ISBN 0 642 50227 7).EAU Publications also by the economic analytical uniti ASEAN: Building an Economic Community Published July 2006 (ISBN 1 920959 89 0). 172 pages Solomon Islands: Rebuilding an Island Economy Published July 2004 (ISBN 1 920959 08 4).

380 pages A New Japan? Change in Asia’s megamarket Published June 1997 (ISBN 0 642 27131 3). 512 pages China Embraces the Market: Achievements. Cambodia and Laos Published June 1997 (ISBN 0642 27148 8). 205 pages Accessing middle East Growth: Business Opportunities in the Arabian Peninsula and Iran Published September 2000 (ISBN 0 642 47659 4). 160 pages Transforming Thailand: Choices for the New millennium Published June 2000 (ISBN 0 642 70469 4).Vietnam. Burma. 294 pages Indonesia: Facing the Challenge Published December 2000 (ISBN 0 642 70501 1). 110 pages P A G E 132 . Constraints and Opportunities Published April 1997 (ISBN 0 642 26952 1). 448 pages Asia’s Global Powers: China-Japan Relations in the 21st Century Published April 1996 (ISBN 0 642 24525 8). 376 pages Korea Rebuilds: From Crisis to Opportunity Published May 1999 (ISBN 0 642 47624 1). 172 pages Investing in Latin American Growth: Unlocking Opportunities in Brazil. Old Economy Published December 2001 (ISBN 0 642 56583). Mexico. 250 pages The Philippines: Beyond the Crisis Published May 1998 (ISBN 0 642 30521 8). 328 pages The New ASEANs . Argentina and Chile Published August 2001 (ISBN 0 642 51879 3). 272 pages Asia’s Infrastructure in the Crisis: Harnessing Private Enterprise Published December 1998 (ISBN 0 642 50149 1). 119 pages Iron and Steel in China and Australia Published November 1995 (ISBN 0 642 24404 9). 158 pages Pacific Russia: Risks and Rewards Published April 1996 (ISBN 0 642 24521 5). 216 pages Asia’s Financial markets: Capitalising on Reform Published November 1999 (ISBN 0 642 56561 9). 87 and 230 pages India: New Economy.INDIA’S SERVICES SECTOR UNLOCKING OPPORTUNITY Changing Corporate Asia: what Business Needs to Know (2 parts) Published March 2002 (ISBN 0 642 48780 4/0 642 48781 2/0 642 48779 0).

380 pages Southern China in Transition Published December 1992 (ISBN 0 644 25814 4).au/eau. 110 pages Australia’s Business Challenge: South-East Asia in the 1990s Published December 1992 (ISBN 0 644 25852 7). 318 pages The EAU’s website.EAU Publications Growth Triangles of South East Asia Published November 1995 (ISBN 0 642 23571 6). provides access to recent reports. 150 pages Grain in China Published December 1992 (ISBN 0 644 25813 6). P A G E 133 . 390 pages Expanding Horizons: Australia and Indonesia into the 21st Century Published June 1994 (ISBN 0 644 33514 9). 180 pages Changing Tack: Australian Investment in South-East Asia Published March 1994 (ISBN 0 644 33075 9). 150 pages Korea to the Year 2000: Implications for Australia Published November 1992 (ISBN 0 644 27819 5) as well as executive summaries and tables of contents of earlier reports. 372 pages Subsistence to Supermarket: Food and Agricultural Transformation in South-East Asia Published August 1994 (ISBN 0 644 35093 8). 364 pages India’s Economy at the midnight Hour: Australia’s India Strategy Published April 1994 (ISBN 0 644 33328 6).dfat. only available online Overseas Chinese Business Networks in Asia Published August 1995 (ISBN 0 642 22960 0). 260 pages ASEAN Free Trade Area: Trading Bloc or Building Block? Published April 1994 (ISBN 0 644 33325 1).au/eau. 136 pages. Hard copies of the reports can also be ordered through www. full publication catalogues and details of briefing papers.dfat. www. 150 pages Australia and North-East Asia in the 1990s: Accelerating Change Published February 1992 (ISBN 0 644 24376 7).


tourism. INDIA’S SERVICES SECTOR: Unlocking Opportunity www. By 2050. construction management. infrastructure. Entrepreneurial spirit was unleashed by wide-ranging liberalising reforms that commenced in 1991. telecommunications.dfat. financial services. retail. healthcare.Optimism abounds in India. logistics and professional services. This report does not seek either to substantiate or to disprove these rosy projections. what factors need to be taken into account along the way as Australian companies consider whether they should be seeking to participate directly in India’s growth? The report looks beyond headline services such as information technology and IT enabled services to examine emerging export and investment opportunities in education. Such developments would profoundly shift the world’s centre of economic gravity. it could be the third largest economy in the world by a significant margin. biotechnology. And it highlights the successes of some of the Australian services providers behind Australia’s increasingly dynamic services trade relationship with India. Instead we ask: How might it happen? Is there a plausible path from today’s India to the projected giant economy of 2050? What opportunities might successful pursuit of that path generate for Australian services providers? And finally. knowledge-intensive services DFAT . Studies by a number of prominent analytical organisations are now projecting that India could outperform all of the world’s major economies over the next fifty years. led by the dynamism of its services sector – particularly high-end. sports and related infrastructure. The Indian economy has shifted to a much faster growth trajectory. film.

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