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Brands Ppts

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Published by Harsh Bhatia

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Published by: Harsh Bhatia on Nov 12, 2010
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11/12/2010

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Presentation By
Benny Singh

Gaurav Sharma Harsh Bhatia Mekhla Sharma Pranshur Aggarwal

09-I-113 0909-I-116 090909-I-119 09-I-127 0909-I-139 09-

October .2010. New Delhi nd 22 .Launchingº. Friday..

.

A growth of 20% in the market growing at half that rate has ensured that PRAGAU S stable of market leading brands command a combined market share of more than 50% in the categories in which we operate. named after their Initials. . In a tough competitive brewing industry. The Company enjoys the dominating market share of 50 % Globally with operations in more than 80 countries across six continents. Johney Walker etc.Company·s Profile PRAGAU Ltd. which now has all the world s major brewers fighting for market share. The company came in to existence when two famous Blenders Pranshur Aggarwal & Gaurav Sharma joined their hands to form a company PRAGAU Ltd. Since then they are growing at very high pace in global market and giving tough competition to the existing players in the Industry like Chivas Regal .

MISSION & VISION ‡ We want to win ‡ Our customers and consumers are at the heart of every decision we make ‡ We are empowered to make a difference ‡ We are engaged with society .

OUR AMBITIOUS STRATEGY PLAN Vision Our Target TO CAPTURE ATLEAST 25% MARKET SHARE IN INDIA Our Ethos BUILD WINNING TEAMS LEADING ALCOHOLIC FRUIT DRINK COMPANY IN INDIA GROW BENNY S DELIGHT BRAND WIDE ACCEPTANCE OVER COMPETITION BUILD STRONG PORTFOLIO OPERATIONAL EXCELLENCE .

Our Products Pineapple Orange Cranberry Tomato .

. Demographic: Youngsters Aged Between 18 to 30. Psychographic : Fun Lovers. Living On The Edge.Target Customers The Youngsters who loves to play on the edge.

POTENTIAL CUSTOMERS .

Benny·s Delight Positioned As Pure Drink For Youngsters«. With :) -Extra Hit -Extra Alcohol -Natural Fruits -No Fizz -No Added colors .

Brand Promise : To bring an extraordinary taste with superior quality experience for the youth with more crisp and more hit.Benny·s Delight Brand Personality : Outwardly Innocent and Inwardly Naughty.Fire To Drink . Brand Essence : Burn .

Product A Fruit Punch With 12 % Alcohol Content For The Youngsters Who Loves To Live On The Edge. Available At Your Arms Length In The Flavors : Orange Pineapple Tomato Cranberry .

Benny·Delight Fruit Juice + ALCOHOL = Benny·s Delight .

90-For 500 ml. Rs.50-For 250 ml. .130-For 750 ml. Rs. Glass Bottle. Glass Bottle.Price Rs. Glass Bottle .

Our Competitors Ignite Drinks Bacardi Breezer .

‡ Drinks on the house on Wednesday nights on the rocks but««without ice. ‡ Special Friday nights at the club next door.Marketing Strategies ‡ Official sponsor of Indian International Trade Fair in Delhi in 2010. ‡ Promotion at Duty free shop at Delhi International Airport. . ‡ Co Sponsor of Olympics 2012 In London.

ADVERTISING CAMPAIGN .

BRAND AMBASSADOR .

OUR PRINT ADS .

.

Our Media Partners ‡ ‡ ‡ ‡ ‡ ‡ ‡ Yahoo.com .blogspot.com MTV Cosmopolitan JAM Girl OverDrive Youth Youthcurry.

Rome. Shanghai. The campaign idea.· . Moscow. is used throughout in press. Fire to drink. Mekhla Sharma.. A new international commercial launch in more than 10 Markets . sports events and below the line ideas. developed by our Creative Head. The campaign. poster. 'Imagine life in a world of Benny·s Delight'. while taking in the sights of London.Advertisement Imagine.. That's life in the world of Benny·s Delight. builds on the positioning of Benny·s Delight based on the brand essence ¶Burn. taking the subway from New York to Jamaica in a matter of minutes. and Bombay arriving in time for a chilled bottle of Benny·s Delight.

Quantitative Analysis ‡ Emphasizing on the efforts to increase our sales in India to the point where we are actually making money on this long term investment. ‡ Marketing plan will be controlled using many different mediums in order to ensure the effectiveness of such a system ‡ Research . ‡ To be one of the top three brewing companies trading in the region. ‡ Market share of 25% or more.

‡ Become one of the strongest brands globally. ‡ Reach 100000 outlets in India by the end of the year 2013.Objectives ‡ Be a significant player in the markets we choose to compete in. . ‡ Launch the best quality product in the category. ‡ Create value for our shareholders and all other stakeholders.

.So Finally We Launch Benny s Delight . .

Thank You ! .

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