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ANNEXURE II

Homework No: - 2 Course Instructor: - Mr Harendra Sir Date of Submission: - 27/09/2010 Student’s Roll No: - RS 1804 B49, 50, 51, 52 Course Code: - MGT 301 Date of Allotment:- 15/09/2010 Section No: - S1804

Declaration I declare that this assignment is my individual work. I have copied from any other student’s work or from any other source except where due acknowledgement is made explicitly in the text, nor has any part been written for me by another person.

Student’s Signature: - HC. Lahlmahruaia Karan Shoor Hemam Kavita Devi Nishant Bhatia Evaluator’s Comments: ……………………………………………………………………………… Mark Obtained……………………………………..Out of………………… Content of Homework should start from this page only.

Organizations evaluate the future attractiveness of a market by gaining an understanding . Now think of being able to do the same via the Internet from any place in the world. purchase. • • • • • • • Market size (current and future) Market growth rate Market profitability Industry cost structure Distribution channels Market trends Key success factors The goal of a market analysis is to determine the attractiveness of a market. The database stores in valuable information regarding the status of various appliances in the house. This is the innovative Security System. ways of entry and exit in your house all from a click in a computer in our house. Dimensions of market analysis Following are the points of dimensions of a market analysis. both now and in the future. purchases of capital equipment. a remote application and a web based application. The remote application is customized for clients and gives visual representation of various parts and appliances in the house. which would be able to control almost any appliance. and many other aspects of a company. facility expansion. work force expansion/contraction.MAKING HOME SECURITY SYSTEM INTRODUCTION Imagine a remote system. Innovative Security System deals with primarily three components: a centralized database. promotional activities. Market analysis A Market analysis is a documented investigation of a market that is used to inform a firm's planning activities particularly around decisions of inventory. And the webbased part incorporated the above in a web based application.

Moreover. it does not predict important turning points. regulatory. and political conditions and in available technology. The following are examples of information sources for determining market size: • • • • Government data Trade association data Financial data from major players Customer surveys Market trends Changes in the market are important because they often are the source of new opportunities and threats. demand for variety. social. and level of emphasis on service and support. Market growth rate A simple means of forecasting the market growth rate is to extrapolate historical data into the future. . legal. they have the potential to dramatically affect the market size. Such drivers serve as leading indicators that are more accurate than simply extrapolating historical data. While this method may provide a first-order estimate. price sensitivity. Examples include changes in economic. A better method is to study market trends and sales growth in complementary products.of evolving opportunities and threats as they relate to that organization's own strengths and weaknesses Elements Market size The most common measure of market size is the sum of the revenues of its participants.

The shape of the curve can be estimated by studying the characteristics of the adoption rate of a similar product in the past. Market profitability While different organizations in a market will have different levels of profitability. Ultimately. Market segments Markets are not uniform. many markets mature and decline. and/or the absence of growth drivers. This analysis helps organizations determine which areas account for the greatest share of the market's growth and are more susceptible to change.Important inflection points in the market growth rate sometimes can be predicted by constructing a product diffusion curve. helps them pinpoint the most promising opportunities within the overall market and guides the choice of specific investments. This information. Some leading indicators of a market's decline include market saturation. in turn. The framework for evaluating the attractiveness of an industry or market identifies five factors that influence the market profitability: • • • • • Buyer power Supplier power Barriers to entry Threat of substitute products Rivalry among firms in the industry Industry cost structure The cost structure is important for identifying key factors for success. . Therefore it is also important for investors to identify and evaluate the various segments that make up the total market. they are all similar to different market conditions. the emergence of substitute products. The cost structure also is helpful for formulating strategies to develop a competitive advantage.

Trends and emerging channels . market research.new channels can offer the opportunity to develop a competitive advantage. and marketing strategy. it is important for managers that use market analysis data to how analysts derive their conclusions and what techniques they use to do so. retailers has negotiating power over manufacturers and can capture more margins. Trends in Home Security Systems There are many new ways that we can protect our home. Not all managers will need to conduct a market analysis. Channel power structure in the case of a product having little brand equity.Distribution channels Examining the following aspects of the distribution system may help with a market analysis: • • Existing distribution channels . These include: sales forecasting. • • • • Access to essential unique resources Ability to achieve economies of scale Access to distribution channels Technological progress It is important to consider that key success factors may change over time. • Success factors The key success factors are those elements that are necessary in order for the firm to achieve its marketing objectives.can be described by how direct they are to the customer. taking a look at some of the latest technology can help us make the best choice to protect our family along with our belongings . Applications The literature defines several areas in which market analysis is important. especially as the product progresses through its life cycle. Nevertheless.

Given emerging standards. 2. In the meantime. In 2 VA: They compare traditional and wireless systems to give us the tools to choose between the two technologies. or better.000 each. There are many new ideas on the market today that can be implemented to give our home the best protection with the latest trends in the home security industry. Technologeek: This takes a look at the trend of having the contractor install the system as the home is being built. This will give us peace of mind so we never have to worry again and can rest assured that we’re protected whenever we are away or sound asleep in our bed. the RFID industry should approach its targeted price points of an order of magnitude less. Success Factor of Home Security System Following then is a number of key challenges facing HOME SECURITY. . as well as what we believe are critical success factors in its deployment. Platinum Protection: They offer some tips to make sure that we get the latest when installing a home security system. 000 to 4. advances in micro-manufacturing and competitive volume economics. It’s Tactical: An in depth look at those that come into our home and things we can do to protect our self with the latest technology. The Garden Lights Guru: Show the latest ways that people try and break into our home. 6. and how the systems work to prevent it.in ways that we may never have thought of. 7. a place that is often forgotten. Affordable Home Security: They take a look at what the contracts can install and repairs that may need to be made. • System Costs: Today’s passive tags cost around 40 cents apiece and basic readers from Rs1. 3. Better Home and Garden: They offer advice for protecting the outside of our home. within the decade. 4. Technologies available in the market: 1. 5.

or in metal. and near-term implementations are expected to remain until the Auto-ID Center’s standards become widely deployed. • Data Warehousing: An entire supply chain. cordless RF and cellular phones. HOME SECURITY-enabled to the item level. • Numbering Incompatibilities: Established numbering systems in which companies have sunk large investments may be incompatible with EPC-encoded systems. wireless LANs and data transmission systems. other tags. • Material Matters: Water absorbs radio waves and metals reflect them. • Wireless Reliability & Consistency: Anyone with a cell phone today knows that wireless transmission can be unpredictable (“Can you hear me?”) wherever gaps exist in cell coverage. This means that intercompany and/or international supply chains may well need RF reconciliation at various points in the supply chain. not to mention that different countries have assigned different parts of the radio spectrum for short-range RF transmissions. far beyond today’s data management software capabilities. • Electromagnetic Interference: Almost anywhere along the supply chain and especially in the through-ways where processing. or even foil packages. making it difficult for HOME SECURITY to track products with high water content. • Cost/ROI-Sharing: Existing HOME SECURITY implementations are proprietary and usually closed-loop. has the potential to generate enormous amounts of dynamic and temporal data. additional translation schemes.however. inter-company . But even then. • Varied RF Frequencies: Existing HOME SECURITY or other auto-ID systems may use different RF frequencies. HOME SECURITY applications are relatively expensive compared to other auto-ID approaches. requiring extensive reworking of existing systems. neon lights and so forth. auditing and verification points are best located. implementing can require the fundamental redesign of business processes in order to attain optimal HOME SECURITY benefits. you can find multiple sources of electromagnetic interference (EMI) – other readers. or wholesale change-outs. • Business Process Redesign: As is the case with most breakthrough technologies.

Administrative expense 3. Profitability projection 1. Cost of Building or land on rent (8000 P. Expected sales (on contract basis) (8000 p.operative expense 2. Pre.000 96000 50000 100000 (Insurance of all person each person insurance is Rs. Cost of project (1+2+3) 1.M * 12 month) 2.implementations across multi-enterprise supply chains will beg questions as to which company pays for what and gets what in return. 46. Gross profit (4-3) 90000 50000 20000 70000 160000 . Total cost of Production (1+2) 4.m * 20 men) 5. Financial analysis Particular Amount (A). cost of raw material 3.5000* 20 person) (B). Cost of production 2.

And we do not have motion sensors like ADP is because our product has an alarm based sensor which when activated will alert the correct authorities about intrusion. Our group firmly believes that the same can be achieved easily without using devices like cameras. While designing the software we had to make sure that in no way would we infringe on one’s personal space. The reason for not having security cameras is that we believe that we can give customers the same sense of security without actually giving them a feeling of being "watched" all the time. Provision for Tax 7. Profit after tax (5-6) 15000 75000 Economic Analysis. . While in the plane they realize that they have forgotten to close one of the windows in the house. This is achieved in our case by not using security cameras kind of security system. This is why we took a path varying from that of GaurdDvr and will be able to patent our product as one different from them. A security company can be very easily sued for invasion of their privacy. microphones and other such devices which might make the residents of a house uncomfortable.6. The closest product that we could see was a product called GaurdDvr which basically turns our computer into a video camera such that you can monitor various parts of the house using video cameras. As seen by the above scenario we can see how our software can help people in matters like this. The primary purpose of a security device is to make sure that everything is safe and secure. fire etc. It is not very logical for them to fly back for a thing which is a security concern for them. A wide search on the internet showed us no implication of a product similar to ours. This infringement could be on the basis of developing a security system with features similar to a pre-existing product. Let’s describe a simple scenario: A family goes on a vacation to London. Ethical Issues and Safety Ethic’s plays a very important role in the way today’s market is shaped. The goal of our project is to provide the residents of a house with security based on convenience. Some people might argue that we do not really provide security to our customers like the Motion based detector that ADP provides to its customers or security cameras in every room to monitor what exactly is going on. Using our security system they could use their laptop (or any such computer in local computer cafe in the London) to connect to the internet and close the window that is making them so uncomfortable. One while designing a product has to make sure that the product does not infringe on any individual’s fundamental rights.

This charge would be applicable to client directly as setup/deposit fee + 15% charge as part of our profit.The market for such a product is big especially considering at how cheap our charges would be. However the need of a board to plug these relays into escalated the cost even though it was still less than that of using single relays. Following that the client would be paying Rs5000 a month as a maintenance charge. Assuming that we need 48 relays per house (this number depending upon the number of devices the client wants to be monitored) this proved to be a big amount. No one wants to feel insecure about leaving their belongings vulnerable to external sources (thieves. robbers) or internal sources (fire). So. It has its own drawbacks and its own security risks. This charge would in reality be applicable to our programming cost as development and improvements in the product continue. Quad relays as the name suggests constitute of 4 single relays. However we use digital relays for the same. . Initially. Our security system controls home devices which are analog and need 120 V. The first month of service and maintenance would be free. Our security system like any other Programming Project is not perfect. Security at a good price is a good investment and will be well worth for a person to buy. we had considered using single relays for control purposes but this proved to be too expensive as each Single relay cost Rs200 each. in all the hardware cost along with the cable needed for connection would come to around Rs 8000. Our electrician would setup the client’s computers hardware and relays for a free charge. The single relay option being too expensive we used quad relays. Using the same approximation of needing 48 single relays for the house we would end up saving a little over Rs1000. However they do show holes in the system which need to be continually worked on till it’s perfected. None of these are major or serious enough to impact the project in a big manner.

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