Also known as "The Soul of Dell.

" Many people are familiar with Dell's customer-focused direct business model, and the company's success in creating leading value for customers and investors. Less well known is the unique environment forged by Michael Dell and the people of Dell since the company's founding in 1984. We characterize that environment in a statement of corporate philosophy called the "Soul of Dell." It defines the kind of company we are and aspire to become, serves as a guide for our actions around the world, and ultimately forms the basis of our "winning culture." Below are the core elements of the Soul of Dell: Customers: We believe in creating loyal customers by providing a superior experience at a great value. We are committed to direct relationships, providing the best products and services based on standards-based technology, and outperforming the competition with value and a superior customer experience. The Dell Team: We believe our continued success lies in teamwork and the opportunity each team member has to learn, develop and grow. We are committed to being a meritocracy, and to developing, retaining and attracting the best people, reflective of our worldwide marketplace. Direct Relationships: We believe in being direct in all we do. We are committed to behaving ethically; responding to customer needs in a timely and reasonable manner; fostering open communications and building effective relationships with customers, partners, suppliers and each other; and operating without inefficient hierarchy and bureaucracy.

and the global business climate. Whatever changes the future maybring our vision -Dell Vision -.will be our guiding force. and contributing positively in every community we call home. We must continue to grow responsibly – protecting our natural resources and practicing sustainability in all its forms – and improve the communities where we live and work through our financial and volunteer efforts. In order to become the most successful computer company.Global Citizenship: We believe in participating responsibly in the global marketplace.our customers needs. and the global business climate.. We are committed to understanding and respecting the laws. the future oftechnology. Whatever changes the future may . Dell Values . It's the way we interpret the world around us-. both personally and organizationally. being known as a great company and great place to work.Vision Statement: "Dell is committed to being a good neighbor in the communities we call home. Winning: We have a passion for winning in everything we do. Dell Vision And Mission Statement Vision Statement: Its the way we do business. profitably growing in all markets. superior customer experience. Mission Statement:Dell's mission is to be the most successful Computer Company in the world atdelivering the best customer experience in markets we serve. and providing superior shareholder value over time. leading in the global markets we serve. promoting a healthy business climate globally.our customers needs. Dell willmeet customer expectations of: •Highest quality• Leading technology•Competitive pricing• Individual and company accountability• Best-in-class service and support • Flexible customization capability•Supe ri or." Vision Statement: Its the way we do business. In doing so. they need the newest technology and loyal customers. values and cultures wherever we do business. We are committed to operational excellence. It's the way we interact with the community. It's the way we interact with the community. It's the way we interpret the world around us-. the future of technology. So Dell needs full customer satisfaction.

Dell Vision -. In order to become the most successful computer company.com/essays/Dell-Vision-Mission-Statement/135464 . Mission Statement: Dell's mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve.will be our guiding force. Dell will meet customer expectations of: • Highest quality • Leading technology • Competitive pricing • Individual and company accountability • Best-in-class service and support • Flexible customization capability • Superior corporate citizenship • Financial stability http://www. So Dell needs full customer satisfaction.oppapers.bring our vision -. they need the newest technology and loyal customers. In doing so.

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