You are on page 1of 10

c

c
c
c
ASSIGNMENT ON

 
c
ccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc
cccccccccccccccccccccccccSUBMITTED TO:
PROF.M. JAYAKAR
c
c
c
c
ccccccccccccccccccccccccccccSUBIMITTED BY:
cccccROBIN VARGHESE
ccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccPGDM 1 SEM
cccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccREG. NO. ± T-6145

c
Product mix and product line

V cc
c
c c c cc c c cc  

c c
cc 
c  
 cc  
cc  c c   

c    

c  
ccc 
c
c 
c cc cc
c 
cc  
cc  cc 
c 
  

c  c 
cc 
c c cc 
c

Width: c
c
c cc c cc 
cc c  
cc

Length:c cV c c c cc
c
c cc c c 
c 
c c 
c

Depth: c c c cc
c
c c  c c 
c cc
  

c c c cc 
c cc 
c

c

Product Mix of Hindustan Unilever Limited (HUL)

cc

 c!c

 c
Personal wash Laundry

Home &
Personal care

Skin ,Oral & Hair care Deodrants

c

Foods

V "  "

c

c

c
Lux

Personal
Lifebuoy Lyril
wash

Hamam

c

c

c

c

Surf
Excel

Laundry

Rin Wheel

c
Fair &
Lovely

Pond¶s
Closeup

Skin,Oral &
Hair Care

Pepsodent Vaseline

Clinic Sunsilk

c
c

c

c

Foods

Tea Coffee IceCream

BrookeBond BrookeBond Kwality
Liption Bru Walls

c
Product Mix of Procter & Gamble (P&G)

Detergent
s

Other
Foods
Products
P&G
Product
Mix

Hair Beauty
Care products

c

c

Detergents Hair Care Food Beauty Other
products Products
Ariel Head & Iams Gillette Oral-B
Dawn Shoulders Pringles Olay Duracell
Gain Pantene
Tide Rejoice
Wella
c

c

c

c
c

c

Product Mix of Sony
c

c

c

Television
and
Storage and Projectors
Recording Home Video
Media

Games
sony Home Audio

product
Home
Portable
Audio mix Theatre
System

Computer
Digital
and
Peripherals Photography
Handy Cam
Video
Camera

c
c

§ Bravia LCD TV,. ii. CRT TV, iii. Home
Television and Projectors theatre, iv,projector, iv. Business Projector., v.
Public Display Panel.

Ú . Blue-ray disc player . ii. DVD player.
Home Video iii. DVD portable player

§ i. Hi-Fi Systems.
Home Audio § ii. Home audio accessories

§ i. DVD Home Theatre System, ii. Home
Home Theatre System Theatre Component System, iii. Home
Theatre System Accessories

§ i.Digital SLR, ii. Cybershot Digital Camera
Digital Photographyi c iii. Digital Photo Printer, iv. Digital Photo
Frame.

§ i. Handycam high definition video Camera, ii.
Handycam Standard Definition Video Camera,
Handy Cam Video Camera iii. Handycam Accessories, iv. Digital Photo Printer,
v. Digital Photo Frame

§ i. VAIO laptops and computers, ii. VAIO
Computer and Peripherals accessories, iii. Business Projectors,
iv. Memory Stick

§ i. Walkman mp3 series ii. CD Walkman
Portable Audio series, iii. CD/Radio/Cassette player, iv.
Radio, v. Voice recorder,vi. Audio Accessories

§ i. Playstation 3 ii. Playstation 2 iii. PSP
Games (Playstation Portable)
c

c
c