You are on page 1of 18

Prepared especially for:

September 17, 2009

Prepared by:
Tim Lian
BROKER, P.A., CBR
Two Park Place
Boca Raton, FL 33487
Office: 456
Toll Free: 789
email: tim.lian@wyldfyre.com
Web: www.wyldfyre.com
September 17, 2009

We appreciate the opportunity to present our marketing plan and analysis to you.

The real estate market is changing everyday. We’ve put together this comparative market analysis to
give you the most up-to-date information available about what is happening in your market area.

Some of the properties included in this analysis vary in size and amenities in comparison to your home.
To account for these differences we’ve gone the extra step and included an adjusted market analysis for
you, along with a standard statistical analysis. This adjusted market analysis will more accurately
indicate a price range in today’s market place based on factors like the neighborhood you live in, the
actual size of your home, and its specific amenities.

This comparative market analysis will provide you with the information necessary to indicate an
appropriate price range for your property in today’s market.

It is very important that we price your home correctly and get your home in "showcase" condition. There
are many competing homes on the market, all at different price ranges. Buyers understandably are very
selective. The best-looking and competitively priced homes will attract the most qualified buyers.

The following pages outline our analysis of the current market conditions, the market value of your
home, and our plan to market your home to the widest possible audience in the quickest amount of
time.

Thank you again for this opportunity. We look forward to a successful partnership.

Sincerely,
Tim Lian
BROKER, P.A., CBR

Prepared by Tim Lian


BROKER, P.A., CBR

Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
Presented By

Tim Lian
BROKER, P.A., CBR
Comparative Market Analysis Explanation

The remainder of this presentation contains information that will enable us to compare
your home to others like it in the market place. This comparison will help us decide the
fair market value for your home in the current market. Once we have decided on a
price and tested it, changing market conditions may require adjustments to the price to
remain competitive.

This comparison is called a comparative market analysis (CMA). It uses the most
current and reliable information from the Multiple Listing Service (MLS), real estate
firms, and title companies in this community. The homes included in this analysis are
a sampling of properties in the area that are currently for sale or that have recently
sold. They provide us a base line from which to begin our comparison. Other factors
considered in this comparison are square footage, location, amenities, the physical
condition of your property, and the effects of any existing financing on your home.

At times, the term "fair market value" causes confusion. The definition has three basic
parts – particular house – current condition – time frame (usually 30 to 90 days). Put
simply, fair market value is the price at which a home will sell within a reasonable
amount of time. This CMA will allow us to figure, using the above information, the fair
market value for your home. Remember this is just an estimation and the price could
vary up or down depending on the motivation of the buyer, seller and any fluctuations
in the market.

Prepared by Tim Lian BROKER, P.A., CBR

Copyright Ó eNeighborhoods, Inc. (800)975-9742 The accuracy of all information is deemed reliable, but is not guaranteed.
Properties Recently Sold
3928 Crosby Rd
City/Area: Cloquet DOM/MT: 85
MLS#: 137714 List Price: $119,900 List Date: 12/26/2007
Expired Date: 03/20/2008 Sold Price: $111,900 Sold Date: 04/14/2008
Beds: 3 Baths: 1 Sq. Ft.: 960
Year/Age: 1977 $/Sq. Ft.: $117 Map Code:
Lot Size: 209x209 +209x313 Census Tract:
Interior Fireplace: 1; Full baths: 1;

Features:
Remarks: Cute ranch with 3 bedrm, 2 bath on 2.5 acres on outskirts of Cloquet. Home has cozy rustic feel and has many updates wich include newer furnace and water
heater. Nicely landscaped with a 2+car garage and dry basement just waiting to be finished. Newer carpet and kitchen flooring and black ash cabinets and
new bathrm in basement. This home is priced to sell! VERY MOTIVATED SELLER, WILL LOOK AT ALL OFFERS, MUST BE SOLD!

901 18th St
City/Area: Cloquet DOM/MT: 159
MLS#: 133709 List Price: $127,900 List Date: 05/26/2007
Expired Date: 10/31/2007 Sold Price: $127,900 Sold Date: 11/20/2007
Beds: 3 Baths: 1 Sq. Ft.: 1,627
Year/Age: 1962 $/Sq. Ft.: $79 Map Code:
Lot Size: 79x101.65 Census Tract:
Interior Fireplace: 0; Full baths: 1;

Features:
Remarks: Spacious, solid ranch style home with freshly painted interior and newer carpet. Large eat-in kitchen with newer flooring. All three bedrooms on the main floor
are good sized rooms. Lower level offers recreation room, den, laundry and extra toilet. Partially fenced yard and great 2 car detached garage. New roof in
2000. Walking distance to school and many other ammenities.

806 25th St
City/Area: Cloquet DOM/MT: 105
MLS#: 135969 List Price: $139,900 List Date: 09/07/2007
Expired Date: 12/19/2007 Sold Price: $134,000 Sold Date: 01/25/2008
Beds: 3 Baths: 0.5 Sq. Ft.: 1,600
Year/Age: 1955 $/Sq. Ft.: $84 Map Code:
Lot Size: 70 x 200 Census Tract:
Interior Fireplace: 1; Full baths: 0;

Features:
Remarks: 3 bedroom 2 bath BRICK home with fireplace, hardwood floors, spacious kitchen, and formal dining. GREAT FLOOR plan makes this home feel twice the size.
NEWER ROOF & FURNACE. AIR CONDITIONING. Generous lot with garden spot, blacktop drive, patio, and curb appeal. Quiet neighborhood, close to
everything. 2-STALL GARAGE.

Prepared by Tim Lian BROKER, P.A., CBR

Copyright Ó eNeighborhoods, Inc. (800)975-9742 The accuracy of all information is deemed reliable, but is not guaranteed.
Properties Recently Sold
2324 Kelly Ave
City/Area: cloquet DOM/MT: 65
MLS#: 141336 List Price: $144,900 List Date: 06/30/2008
Expired Date: 09/02/2008 Sold Price: $141,900 Sold Date: 09/25/2008
Beds: 3 Baths: 2 Sq. Ft.: 2,086
Year/Age: 1955 $/Sq. Ft.: $68 Map Code:
Lot Size: 65x258 Census Tract:
Interior Fireplace: 1; Full baths: 2;

Features:
Remarks: Well maintained and updated home. Oversized yard with deck on rear. Great new kitchen and new large bathroom in basement. 3rd bed. currently used as
dining area. was bedroom when purchased. Lower basement large finished area was also used as bedroom. no egress. Great neighborhood and a nice 2+
garage. Newer carpeting. Clean and ready to move in.

1200 W Prospect Ave


City/Area: Cloquet DOM/MT: 52
MLS#: 141041 List Price: $149,000 List Date: 06/16/2008
Expired Date: 08/04/2008 Sold Price: $145,000 Sold Date: 09/12/2008
Beds: 3 Baths: 1.5 Sq. Ft.: 2,448
Year/Age: 1946 $/Sq. Ft.: $59 Map Code:
Lot Size: 118 x 150 Census Tract:
Interior Fireplace: 1; Full baths: 1;

Features:
Remarks: Solid well maintained 3BR ranch on oversized lot. Home features 3BR/1BA on main level, original Birch cabinets in kitchen, family room on lower level with
freestanding gas fireplace & bar area, workshop room, partially fenced backyard with a 10x14 deck & a 10x14 screenhouse, new 24x24 garage, shed &
blacktopped driveway.

1004 Jasper St
City/Area: Cloquet DOM/MT: 206
MLS#: 138902 List Price: $159,900 List Date: 03/07/2008
Expired Date: 09/29/2008 Sold Price: $162,000 Sold Date: 10/17/2008
Beds: 3 Baths: 2.5 Sq. Ft.: 2,572
Year/Age: 1979 $/Sq. Ft.: $63 Map Code:
Lot Size: 118x100 Census Tract:
Interior Fireplace: 0; Full baths: 2;

Features:
Remarks: Very nice ranch in great location move-in shape. This property is approved for Express Path Financing. Save on appraisal & credit report.

Prepared by Tim Lian BROKER, P.A., CBR

Copyright Ó eNeighborhoods, Inc. (800)975-9742 The accuracy of all information is deemed reliable, but is not guaranteed.
Properties Recently Sold
1771 Big Lake Rd
City/Area: Cloquet DOM/MT: 66
MLS#: 140461 List Price: $163,500 List Date: 05/27/2008
Expired Date: Sold Price: Sold Date: 10/02/2008
Beds: 3 Baths: 1 Sq. Ft.: 2,044
Year/Age: 1955 $/Sq. Ft.: $80 Map Code:
Lot Size: 200 x 1320 Census Tract:
Interior Fireplace: 0; Full baths: 1;

Features:
Remarks: 10/3/2008

1201 Wilson Ave


City/Area: Cloquet DOM/MT: 40
MLS#: 139762 List Price: $165,000 List Date: 04/24/2008
Expired Date: 06/02/2008 Sold Price: $159,000 Sold Date: 07/08/2008
Beds: 3 Baths: 2 Sq. Ft.: 1,820
Year/Age: 1957 $/Sq. Ft.: $87 Map Code:
Lot Size: 75x120 Census Tract:
Interior Fireplace: 0; Full baths: 2;

Features:
Remarks: Don't want to buy a project? Solid, updated 3+ bedroom ranch, 2 full baths, close to Washington School. Finished bsmt, very clean! Low heating costs, central
air, jacuzzi tub, newer roof and siding, nice closet space. Lots of Oak kitchen cabinets along with new kitchen flooring. Lots of space for family to spread out in!

1515 Moorhead Rd
City/Area: Cloquet DOM/MT: 34
MLS#: 140429 List Price: $167,900 List Date: 05/23/2008
Expired Date: 06/26/2008 Sold Price: $158,000 Sold Date: 08/28/2008
Beds: 3 Baths: 1 Sq. Ft.: 1,822
Year/Age: 1967 $/Sq. Ft.: $87 Map Code:
Lot Size: 200x203 Census Tract:
Interior Fireplace: 1; Full baths: 1;

Features:
Remarks: Lovely 3 Br home on a private wooded lot close to town. Basement features a non-conforming bedroom, kitchen, large recreation room, bathroom and
workshop. Relax on the large deck while overlooking the park like setting. New paved driveway, newer roof, 2 car det gar. CALL FOR YOUR PRIVATE
SHOWING!!!

Prepared by Tim Lian BROKER, P.A., CBR

Copyright Ó eNeighborhoods, Inc. (800)975-9742 The accuracy of all information is deemed reliable, but is not guaranteed.
Properties Recently Sold
55 Reservation Rd
City/Area: Cloquet DOM/MT: 70
MLS#: 138016 List Price: $169,500 List Date: 01/17/2008
Expired Date: 03/26/2008 Sold Price: $169,500 Sold Date: 04/25/2008
Beds: 3 Baths: 1 Sq. Ft.: 2,352
Year/Age: 1954 $/Sq. Ft.: $72 Map Code:
Lot Size: 150x300 & 86x168 Census Tract:
Interior Fireplace: 0; Full baths: 1;

Features:
Remarks: Please ignore the google map. Home is located near the intersectioon of Carlton Avenue and Reservation Road.Very solid 3 plus bedroom ranch with a 3
season sunroom. Garden shed, newer 16x38x14' RV garage along with a 2 car and tool shed. Very well cared for, finished basement that has 2 dens
w/windows, not egress. 1 3/4 baths, knotty pine family room. Large eat in kitchen and dining. Hardwood floors under carpet in living room. Basement has a
spacious laundry room.Newer roof & siding, stick built!

1104 12th St
City/Area: Cloquet DOM/MT: 92
MLS#: 136776 List Price: $169,900 List Date: 10/22/2007
Expired Date: 01/22/2008 Sold Price: $165,000 Sold Date: 02/01/2008
Beds: 3 Baths: 1 Sq. Ft.: 2,044
Year/Age: 1960 $/Sq. Ft.: $81 Map Code:
Lot Size: 104x120 Census Tract:
Interior Fireplace: 0; Full baths: 1;

Features:
Remarks: Immaculate 3+ bedroom rambler in Washington School area. Beautifully maintained 1 owner home. 2 baths. Great natural cedar family room with built-ins. 4th
non-legal bedroom in LL. Newer furnace and central air. All on a huge corner lot with deck. Flower and vegetable gardens. Roomy 2 car garage.

3664 Crosby Rd
City/Area: Cloquet DOM/MT: 18
MLS#: 141980 List Price: $174,900 List Date: 08/01/2008
Expired Date: 08/18/2008 Sold Price: $172,772 Sold Date: 09/05/2008
Beds: 3 Baths: 1 Sq. Ft.: 1,374
Year/Age: 1965 $/Sq. Ft.: $126 Map Code:
Lot Size: 240x382.99 Census Tract:
Interior Fireplace: 0; Full baths: 1;

Features:
Remarks: 3+ bedroom 2 bath home on 2 acres close to town. 30x40 garage & also a large utility/storage shed. Full basement, Morin's seamless siding & windows, central
air, deck, compliant septic, immediate occupancy.

Prepared by Tim Lian BROKER, P.A., CBR

Copyright Ó eNeighborhoods, Inc. (800)975-9742 The accuracy of all information is deemed reliable, but is not guaranteed.
Properties Recently Sold
221 Boulder Dr
City/Area: Cloquet DOM/MT: 399
MLS#: 134312 List Price: $176,900 List Date: 06/21/2007
Expired Date: 07/23/2008 Sold Price: $160,000 Sold Date: 08/06/2008
Beds: 3 Baths: 2 Sq. Ft.: 1,522
Year/Age: 1978 $/Sq. Ft.: $105 Map Code:
Lot Size: 70 x 160 Census Tract:
Interior Fireplace: 1; Full baths: 2;

Features:
Remarks: Very well cared for 3 bdrm, 3 bath home with sauna, fireplace, A/C, deck, paved drive & 2 stall detached garage on 60 x 170 lot. Family room in lower level with
utility room and storage areas. Bow window in living room, vinyl siding, water softener & sump pump.

Prepared by Tim Lian BROKER, P.A., CBR

Copyright Ó eNeighborhoods, Inc. (800)975-9742 The accuracy of all information is deemed reliable, but is not guaranteed.
Map of Comparable Properties

Prepared by Tim Lian BROKER, P.A., CBR

Copyright Ó eNeighborhoods, Inc. (800)975-9742 The accuracy of all information is deemed reliable, but is not guaranteed.
Comparable Properties
Map Listing Index

Order # Address Date Listed Listing Price


1 3928 Crosby Rd 12/26/2007 $119,900
2 901 18th St 5/26/2007 $127,900
3 806 25th St 9/7/2007 $139,900
4 2324 Kelly Ave 6/30/2008 $144,900
5 1200 W Prospect Ave 6/16/2008 $149,000
6 1004 Jasper St 3/7/2008 $159,900
7 1771 Big Lake Rd 5/27/2008 $163,500
8 1201 Wilson Ave 4/24/2008 $165,000
9 1515 Moorhead Rd 5/23/2008 $167,900
10 55 Reservation Rd 1/17/2008 $169,500
11 1104 12th St 10/22/2007 $169,900
12 3664 Crosby Rd 8/1/2008 $174,900
13 221 Boulder Dr 6/21/2007 $176,900

Prepared by Tim Lian BROKER, P.A., CBR

Copyright Ó eNeighborhoods, Inc. (800)975-9742 The accuracy of all information is deemed reliable, but is not guaranteed.
Comparable Property Statistics

Sold Properties
221 Boulder Dr
Number of Listings 13
1104 12th St
Lowest Sold Price N/A 1515 Moorhead Rd
Average Sold Price $138,998 1771 Big Lake Rd
Highest Sold Price $172,772 1200 W Prospect Ave

Average Price/SqFt $74 806 25th St

Average DOM 107 3928 Crosby Rd


$0 $50,000 $100,000 $150,000 $200,000

List Price Sold Price

Prepared by Tim Lian


BROKER, P.A., CBR

Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
Summary Analysis

$200,000

$150,000

Max Price
$100,000 Avg Price
Min Price

$50,000

$0
Sold

Listing Category Lowest Price Highest Price Average Price $/SqFt DOM

Sold $111,900 $172,772 $150,581 $81 110

Total Averages $111,900 $172,772 $150,581 $81 110

Prepared by Tim Lian BROKER, P.A., CBR

Copyright Ó eNeighborhoods, Inc. (800)975-9742 The accuracy of all information is deemed reliable, but is not guaranteed.
Sold Property Analysis

Address List Price Sold Price DOM % Chg $/SqFt


3928 Crosby Rd $119,900 $111,900 85 -6.67 % $116

901 18th St $127,900 $127,900 159 0.00 % $78

806 25th St $139,900 $134,000 105 -4.22 % $83

2324 Kelly Ave $144,900 $141,900 65 -2.07 % $68

1200 W Prospect Ave $149,000 $145,000 52 -2.68 % $59

1004 Jasper St $159,900 $162,000 206 1.31 % $62

1771 Big Lake Rd $163,500 N/A 66 N/A N/A

1201 Wilson Ave $165,000 $159,000 40 -3.64 % $87

1515 Moorhead Rd $167,900 $158,000 34 -5.90 % $86

55 Reservation Rd $169,500 $169,500 70 0.00 % $72

1104 12th St $169,900 $165,000 92 -2.88 % $80

3664 Crosby Rd $174,900 $172,772 18 -1.22 % $125

221 Boulder Dr $176,900 $160,000 399 -9.55 % $105

Sold Averages $156,085 $150,581 107 -3.13 % $85

Prepared by Tim Lian


BROKER, P.A., CBR

Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
Why do you need a Real Estate Professional
Do you really have all the time, energy, information, resources, and contacts to properly market and sell your home? Would the
process be a smooth one? Would it give you more time to focus on your personal life? Would you be able to get the best price for
your home? Below we have listed just a few areas in which we believe a real estate professional truly earns their commission:

Pricing
A real estate professional is best suited to determine a pricing strategy for your property. You don’t want to miss opportunities by
overpricing or undervaluing your property. Knowledge about the surrounding areas, pricing trends, local information, and experience
will ensure you are getting the best price for your home.

Marketing
A real estate professional has many ways to effectively market your property. Proven marketing methods include
flyers, open houses, the internet, local newspapers, and listing in the local Multiple Listing Service (MLS). There is a
common misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS® studies
show that 82% of real estate sales are the result of contacts through previous clients, referrals, friends and family, and
personal contacts.

Keep in mind, advertising is only one part of marketing. The choice of media and frequency of advertising depends a lot
on the home and specific market. Overexposure of a property in any media may give a buyer the impression the
property is distressed or the seller is desperate. A qualified real estate professional will know when, where and how to
advertise your property.

Marketing also includes the exposure of your home to other real estate professionals and the general public. In many
markets over 50% of real estate sales are cooperative sales; that is, a real estate professional other than yours brings
in the buyer. Your real estate professional acts as the marketing coordinator, disbursing information about your property
to other real estate professionals through the MLS, open houses, and office meetings.

Preparation is critical to marketing your property effectively. A real estate professional is best suited to recommend
repairs and cosmetic work that will significantly enhance the salability of your home.

Security
When the property is marketed with the help of a qualified real estate professional, you avoid allowing strangers into
your home. Real estate professionals will generally pre-screen and accompany qualified prospects through your
property. This increases your safety and allows for any last minute preparation.

Negotiating
Your real estate professional can assist you with objectively evaluating every buyer's proposal without compromising
your marketing position. This initial agreement is only the start of a process that involves appraisals, inspections, and
financing - and a lot of potential obstacles. Your real estate professional can help you write a legally binding agreement
that will be more likely to make it through this complicated process.

Monitoring, Renegotiating and Closing


Between the initial sales agreement and closing/settlement, questions may arise. For example, unexpected repairs are
sometimes required to obtain financing or a concern with the title could potentially be uncovered. The required
paperwork alone is intimidating for most sellers. Your real estate professional is the best person to objectively help you
resolve these issues and move the transaction to closing/settlement.

Your real estate professional can also meet with other professionals involved in the transaction process. Their industry
contacts can make sure any unforeseen issues are handled reliably and quickly.

Prepared by Tim Lian BROKER, P.A., CBR

Copyright Ó eNeighborhoods, Inc. (800)975-9742 The accuracy of all information is deemed reliable, but is not guaranteed.
Comparable Price Analysis

$200,000

$150,000

Min Price
$100,000 Avg Price
Max Price
$50,000

$0
Comparable Properties Adjusted Properties Subject Property

Comparable Price Analysis Sold Price Price per Sq.Ft.


Low Price $111,900 $117
Average Price $150,581 $81
High Price $172,772 $126

Adjusted Price Analysis Sold Price Price per Sq.Ft.


Low Price $111,900 $117
Average Price $150,581 $81
High Price $172,772 $126

Approx. Market Value

Seller Date

Broker/Sales Associate Date

Prepared by Prepared by Tim Lian


BROKER, P.A., CBR

Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
Selling Price vs. Timing

You need to price your home prudently from the beginning,


when buyer interest will be high.
Timing is very important in real estate. The above graphic shows the
importance of placing your property on the market at a realistic price from
the start. A home attracts the most excitement and interest when it is first
placed on the market for sale. A home has its greatest chance for selling
when it is newly listed. Pricing your home correctly, from the start, will help
it sell in the shortest possible time frame.

Prepared by Tim Lian BROKER, P.A., CBR

Copyright Ó eNeighborhoods, Inc. (800)975-9742 The accuracy of all information is deemed reliable, but is not guaranteed.
Maximizing First Impressions
Exterior and Curb Appeal
· Experts say most buyers make their decision at first sight.
General Exterior
· Prospective buyers will react well to signs your home has been meticulously maintained.
· Manicure landscaping: mow, edge and water lawn, trim hedges, weed and fertilize flowerbeds, and prune
trees.
· Keep driveway clean and free of parked cars, and keep the garage door closed.
· Repair or replace loose or damaged roof shingles.
· Minimize cracks or crumbling on walkways, walls, or steps, and keep them clean and free of obstructions like
toys or snow.
· Items from RV’s to waste cans left out can contribute to a cluttered or busy appearance. Make sure that from
the street, your property appears clear.
· Inspect appearance of interior window coverings from the curb.
· Repair any peeling paint or loose caulking on windows or other areas.
· Take steps to eliminate insect or rodent pests.
· Pick up after your pets and neighborhood animals.
Doorway
· While agents work the lockbox for a key, buyers have idle time to notice details.
· Apply a fresh coat of paint to the front door.
· Consider adding pots of flowering plants in the entryway if weather permits.
· Eliminate cobwebs and groom doorway area windows, porch light, or decorative glass.

Interior Appeal
· Once inside, experts say most buyers are reaffirming their curbside decision.

Clean, Clear, Light and Bright


· Give every room in the house a thorough cleaning and remove all clutter. Hiring a cleaning service may pay
for itself by adding to a buyer’s perceived value of your home.
· For a sleeker, more spacious look, consider placing furniture from crowded rooms in storage.
· Clear kitchen counters of everything other than perhaps a few pretty items. Ask yourself: In a model home,
would a professional decorator put your choice of items out on the counter?
· Remember, closets will be opened! Keep closets, cupboards, and even your attic orderly and neat. Since
you're anticipating a move anyway, consider holding a garage sale or boxing and storing unused belongings.
· If necessary, repaint or clean/replace dingy, soiled or strongly colored walls, and window and floor coverings
with a light, neutral shade. Bright rooms look bigger, and neutral colors help buyers envision their own
furnishings and décor.
· Repair dripping faucets, burned out light bulbs, or cracked windowpanes.
· Repair cracks, holes or damage to plaster, wallboard, wallpaper, and tiles.
Warm and Homey
· Subtle scents of potpourri in bedrooms or baths and fresh baked cookies or cinnamon in the kitchen can
make your home more inviting.
· Keep an attractive set of towels in each bathroom to be brought out only for showings.

Prepared by Tim Lian BROKER, P.A., CBR

Copyright Ó eNeighborhoods, Inc. (800)975-9742 The accuracy of all information is deemed reliable, but is not guaranteed.