Professional Documents
Culture Documents
TELCOM
GROUP MEMBERS
NAUMAN AHMED
MIRSUB ISLAM
HISTORY
• The world call service has been started in Pakistan since 1990’s.
• World call is the first private sector telecom operator to start Long
Distance and international services in Pakistan.
• Major decision making of the company lies in the hand of the board of
directors
• OPERATIONAL NEEDS
• MANAGERIAL NEEDS
• STRATEGIC NEEDS
OPERATIONAL NEEDS
• PRODUCT
• PRICE
• PLACE
• PROMOTION
• PUBLIC IMAGE
• PUBLIC RELATION
• PHYSICAL EVIDENCE
PRODUCT
• DATA
• LDI
PRICE
• Cable TV
• Periodic Magazines
• Bill Boards
PUBLIC
• Public views
PUBLIC RELATION
• PEST ANALYSIS
POLITICAL FACTORS
ECONOMICAL FACCTORS
SOCIAL FACTORS
TECHNOLOGICAL FACTORS
POLITICAL FACTOR
• THREAT OF ENTRY
• BARGAINING POWER OF SUPPLIERS
• BARGAINING POWER OF BUYERS
• THREAT OF SUBSTITUTE
• RIVALRY OF NEW FIRM
THREAT OF ENTRY
• PTCL
• GO CDMA
• CYBER NET
• GSM OPERATOR
PTCL
• STRENGHT
• WEAKNESS
• OPPORTUNITY
• THREAT
STRENGHT
• Largest cable operator in the country
• High taxation
• INBOUND LOGISTIC
• OUTBUND LOGISTIC
• OPERATION
• SALES AND MARKETING
• AFTER SALES SERVICE
INBOUND LOGISTIC
• They will come up with ERP or EDI etc. These IT techniques will help
World call to have a competitive edge over the other companies in the
market
• World call should look into the fact that they are targeting
the wrong market