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WORLD CALL

TELCOM
GROUP MEMBERS

SYED MOHANNAD AFTAB SHAH

SYED ZAFAR MAHMMOD SHAH

MUHAMMAD FAHAD RIZWAN

NAUMAN AHMED

MIRSUB ISLAM
HISTORY

• The world call service has been started in Pakistan since 1990’s.

• In 1996 First Capital Securities Corporation began a payphone


operation called World call Payphones Limited in Pakistan.

• World call is the first private sector telecom operator to start Long
Distance and international services in Pakistan.

• They can offer nationwide and international calling facilities to the


customers. Today (47,000) payphones all over the country.

• In 2000 World call Multimedia established a (HFC) cable network in


Lahore thus becoming the first Multi-service operator in the country.
HISTORY

• It has partnered with Samsung for a CDMA 2000 1x solution


(with EVDO option). WTL started service from Lahore in June
2005 which is now available in 14 cities.

• WTL also acquired an LDI license and service commenced at


the end of year
VISION STATEMENT

World call Telecom Limited is committed to achieving


dynamic growth and service excellence by being at
the cutting edge of technological innovation. We
strive to consistently meet and surpass customers,
employees and stake holder.
MISSION STATEMENT

Create new standards of product offering in basic value added


telephony by being more cost effective, easily accessible and
dependable, thus ensuring real value of money to all segments
of market.
PAST & PRESENT PERFORMANCE

• WTL is focusing on its aim of becoming the number one


national alternative telecoms provider.

• Creating new telecoms businesses and drawing investor


attention to the value of World call.

• Most extensive and diversified telecom deployments by a


private operator in Pakistan.

• Business Plus is one of the Pakistan’s one of the leading


business channels is running by World call.

• National distribution network across 220 cities and 50


Regional offices encompassing with a wide network of more
than 59,000 points-of-sale.
STRUCTURE ANALYSIS
• MEHDI MOHAMMED AL-ABDUWANI is the chairman of the company and
the decision of the company is centralized

• Major decision making of the company lies in the hand of the board of
directors

• The internal communication (within department) they are currently using


Local Area Networking, and for the communication with other heads of
departments they are using simple internet.

• Managing director of the finance department is responsible for the


forecasting of new projects and also for the costing of the current
departments

• Director of information technology is Shahid Mahmood which is


responsible for the use of technology in the organization by departments
and between other departments
STRATEGIC VISION

Number one national alternative telecoms provider and a leading multi-services


operator with regional and international footprint.
INFORMATION NEED OF COMAPNY

• OPERATIONAL NEEDS
• MANAGERIAL NEEDS
• STRATEGIC NEEDS
OPERATIONAL NEEDS

• World call needs to have information about its daily operation


like daily sales transactions, No. of orders placed by the
franchises, no of complaints from their customer (franchise
and consumer), quantity of telephone set to be ordered

• Need customer information for the interaction with their


customers daily, also need to know how many connections
available in the particular area so that they can assign the free
ports to the demanding users, also need complete information
about the packages of the company on their products
MANAGERIAL NEEDS

• Information about the customer changing demands and


should know about the technology

• Information about the installation of new BTS

• Price fluctuations in the market and the stock exchange status


STRATEGIC NEEDS

• Know about the SWOT

• Up coming threats and opportunities in the industry

• Potential of the company to take advantage of new coming


opportunity and the ability of the company to fight against any
threat posed by the environment
7 P’ s

• PRODUCT

• PRICE

• PLACE

• PROMOTION

• PUBLIC IMAGE

• PUBLIC RELATION

• PHYSICAL EVIDENCE
PRODUCT

• DATA

• ENTERTAINMENT (WORLD CALL DIGITAL TV, CABLE TV,


VIDEO ON DEMAND)

• VOICE (WORLD CALL WIRELESS PHONE)

• LDI
PRICE

• Data Equipment Prices: 1200-1500-2000

• Entertainment Equipment Prices: 1800-2000

• Voice Equipment Prices: 2200-3000

• LDI price is determined through bandwidth of the call


PLACE

• Main head office in Gulberg and building is located in


Barket Market Lahore

• Placement of our product is in the Lahore

• Focused in Lahore instead of other cities


PROMOTION

• Cable TV

• Periodic Magazines

• Bill Boards
PUBLIC

• High profile service provider

• Public views
PUBLIC RELATION

• World call is a brand based and targeted on the


business class

• Good relations with their stake holders as well


as all there costumers through there friendly
costumer care services
PHYSICAL EVIDENCE

• Introduce its most public favorite product (EVDO)


an USB WiFi device

• Great deal to do with the business market of


Pakistan
INDUSTRY ANALYSIS

• PEST ANALYSIS
POLITICAL FACTORS
ECONOMICAL FACCTORS
SOCIAL FACTORS
TECHNOLOGICAL FACTORS
POLITICAL FACTOR

• Licensed company and operating since 1995 and


continuously improving and expanding their business
although in that period Pakistan political environment
has very dramatic changes

• Policies for the expansion of the telecommunication


industry

• Overall GDP is going down

• Agreements with some Asia countries


ECONOMICAL FACTORS

• Suffered from decades of internal political disputes, low


levels of foreign investment, and a costly, ongoing
confrontation with neighboring India

• Major supplier of World call of the handsets and desktop


are from china, Japan and Germany so economical
changes in the prices of electronics make the supplier to
increase the price of their products

• Economic crisis of the supplier’s country may also affect


the prices of their product
SOCIAL FACTORS

• Change in the lifestyle trend will affect the profitability of the


company

• Good strategy for expansion of the business, started with pay


phones but as they realized that customer are shifting to wireless
technology , they came up with wireless phone

• Introducing internet cable to full fill the changing needs of the


customers
TECHNOLOGICAL FACTORS

• Threshold of a new wave of innovation that will roll across


the IT industry

• Many companies are operating with GSM technology but


World call has CDMA technology in their wireless network

• Cyber net is coming with high speed internet which will


threaten the World call cable
COMPETITIVE FORCES MODEL

• THREAT OF ENTRY
• BARGAINING POWER OF SUPPLIERS
• BARGAINING POWER OF BUYERS
• THREAT OF SUBSTITUTE
• RIVALRY OF NEW FIRM
THREAT OF ENTRY

• Threat of entrance in this industry is very high

• Policy is unveiling, the PTA is giving the


licenses to four telecom companies and now
in Pakistan, there are nine telecom industries
operating in Pakistan

• On the other hand, higher cost will be the


factor of restriction of entrance, so according
to this factor, there is no threat to entrance
BARGAINING POWER OF SUPPLIER

• Power of the supplier is low with respect to the


software

• Buying their handsets from Samsung, Motorola, and


Wastech/NeoLeadertel

• Fiber optic cable which is used for high speed internet


facility has been provided by many companies
BARGAINING POWER OF BUYERS

• Bargaining power of buyer is higher

• Buyer has many other choices to take the services


from other telecommunication companies ISPs,
and cable service

• Services of cable, there are many cable operators


in the country who are providing almost the same
services like World call
THREAT OF SUBSTITUTES

• Threat of substitute is no more in that area of the


business as the threat of substitute is low

• Telecommunication is the largest and the fastest


growing industry in the current times. It is also the
fastest way of communicating with the business
world

• Big advantage of the telecommunication media is


that it has less cost and high performance
RIVALRY OF NEW FIRM

• Competitive rivalry will be at the highest level

• Advertisement campaigns of the rivals and you can


see how intense the competition

• Battle for supremacy going on between the rivals

• Attracting new and potential switching customers


are being used by all the competitors to gain as
much market share
COMPETITORS

• PTCL

• GO CDMA

• CYBER NET

• GSM OPERATOR
PTCL

• PTCL is operating in Pakistan from the earliest stages of


Pakistan. It the first telecommunication company in the
country

• Holds its monopoly since 2003, but after the investment


policy is unveiled, it has no more monopoly in the country

• providing its customer the calling card options


GO CDMA

• Newly operated company in Pakistan.

• It is being worked in the country after 2003

• Enhanced its business operations in country very fast and


very effectively, like other telecom companies its major
business is to provide the telecommunication services
and the internet services to the customer
CYBER NET

• Cyber net is one of the competitors of the


World call by providing the ISP services to
many organizations.

• Currently organization coming up with a high


speed fiber optic internet (DSL) in Lahore.

• They are testing the response and the quality


of this service in Lahore
GSM OPERATORS

• Competitor of the World call is the


GSM services provided by the GSM

• Established a wide area coverage


network in Pakistan
SWOT ANALYSIS

• STRENGHT

• WEAKNESS

• OPPORTUNITY

• THREAT
STRENGHT
• Largest cable operator in the country

• Network size of the cable is 200,000 house pass scalable


broadband FC network

• Network is deployed in the middle and high income residential


areas. They have setup the first hybrid fiber coaxial network in
Pakistan

• Only multi service operator in Pakistan

• 21 point of presence nationwide and they want to grow it to


above 40 in a year
WEAKNESS
• E-Mail to communicate with in the organization

• Company new strategies may be hacked from the


internet

• System is not up to mark of the current


requirements of the people

• Don’t emphasize on the advertisement of their


company, that’s why they are loosing their
customers or they are unable to attract their
customers
OPPORTUNITY
• Available to the telecom industry is that they
can install new networks, fiber cables

• Intelligent people to come and develop the


organization infrastructure. They also have
the opportunity to create customer
awareness and empowerment through IT and
internet

• Developing cost in Pakistan is very low, so


they can develop new networks with low cost

• Training to the people and can hire them


after giving them training
THREAT
• No restriction to entry because PTA is now
operating on the investment policy

• Continued instability in the country can


affect their business

• High taxation

• Lack of the understanding of the IT is also a


threat to the company, that they are not able
to hire the competent people for their job

• Lack of Government support


STRATEGIC GRID MATRIX

• Currently implementing new technologies,


changing the standards of their business.
They also made gross roots experimentation
by introducing the fiber cable of 750km

• Trying to improve the local performance of the


business by offering low prices for the same
services offered by the competitors
VALUE CHAIN ANALYSIS

• INBOUND LOGISTIC
• OUTBUND LOGISTIC
• OPERATION
• SALES AND MARKETING
• AFTER SALES SERVICE
INBOUND LOGISTIC

• Own warehouses and their own vehicles and they are


storing their inventory in their ware houses until it is not
being used

• Here goods are being purchased according to the


requirements of the company and the goods in excess
are being stored in the warehouses
OUTBOUND LOGISTIC

• Distribution of products to different authentic seller,


departments and different shops
OPERATION

• Provide the services to the customers. Their


operations are to implement the system where
it is needed

• Need of implementing new amplifiers in order


to strengthen the signals, they will implement
it, where the BTS should be needed in order to
increase the wireless signals
MARKETING & SALES
• Marketing managers are required to choose the way of marketing
their products or new offers of their products

• Marketing department is also required to tell the potential


customers and they are also required to find out the target
people for their product

• Sales department is required to find the authorized dealers who


can sell their products, giving them licensing

• Major focus of marketing department is on the promotion of


services offered by World call

• Sales department is also focus on the promotion because their


sale depends on the promotion of services offered
AFTER SALES SERVICE
• World call has its own 59000 franchises or point
of sale in the country, so they are doing very
well in providing after sales services

• They have their separate customer relation


management department whose unique function
is to check where the customer is having
problems and after identifying the problem they
resolve the problem as quickly as possible

• They also have a separate customer care


department, whose function is to record the
customer problem and inform the technical
department to fix it
STRATEGIC ALTERNATIVE & OPTIONS
• Advance customer information database (Oracle 9i)
should be developed which should contain all the
information about the customer

• The address and other important information about the


customer will be mention in their data base. They
should buy a decision support system like Decision
Edge system

• Establish an EDI (Electronic Data Interchange) system


with its supplier and customer (franchises). It will help
to update the Database after the sale of every
connection
STRATEGIC ALTERNATIVE AND OPTION
• Flexibility of ordering only at demand

• Reduce the haphazard of placing orders again and again with


reducing inventory stocking costs and depreciation costs

• Online payment option , FAQ should be there on the site, website


should be updated on regular intervals having information about all
the packages, future plans and details about the franchises and
telephone numbers of CRM and other customer related
departments

• Online payment options could be provided by obtaining a secure


SSL encryption connection online system will be their. Customer
has to put customer ID after paying bills they can confirm their bills
payments and reaming balances in the prepaid cards
STRATEGIC IMPLEMENTATION
• Always remain ahead in delivering quality products and services
conforming to the requirements of their entire internal and external
customer

• They will come up with ERP or EDI etc. These IT techniques will help
World call to have a competitive edge over the other companies in the
market

• Providing facilities to the customers like online paying of their internet


cable and telephones, a well positioned website which have all the
answers of the customer’s questions will really bring the customer loyalty

• Finance department can gave comments on the financial conditions of


the company
FUTURE LANDSCAPE

• Emphasis to broadband segment across the industry

• EVDO services have been launched in 7 major cities and


the Company is now addressing the areas of service
quality and creating awareness about the product along
with building the effective service delivery channels

• Plans to add nearly 30% new house passes to its


network in the coming year. The aim is to increase the
subscriber's base and to reverse the declining trend
recently experienced by the advertisement business
stream
LAPS IN THE ORGANIZATION
• World call has to change most of its attention from the
business class of Pakistan to the youth

• World call faces is its governance. Most of the employees


who are at a lower level in the company do not get
incentives according to their work

• No such plans or terms to give its employees increments


on their jobs, thus most of the employees tend to leave
the company due to these issues

• World call have mostly covered the areas in and around


Lahore only. Other than these areas the device is sold but
there is no clear and available network for it to operate
SUGGESTION & RECOMMENDATION

• World call should look into the fact that they are targeting
the wrong market

• Terms and condition for the jobs in the company not as


satisfying or as encouraging like other such companies
(Wateen, PTCL etc)

• World call has to broaden its network coverage in


Pakistan as a ice breaker in network service provider of
Pakistan
Thank You

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