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18022006 (Saturday) at 11.30 AM in the Department of Commerce and Business Administration, Acharya Nagarjuna University. Members Presenta: 1. Prof. T. Uma Maheswara Rao 2. Prof. G.N. Brahmanandam 3. Prof. K. Viyyanna Rao 4. Prof. V.V.L. Narasimha Rao 5. Prof. Noor Basha Abdul 6. Prof. N. Vijaya Ratnam 7. Dr. Dr. G.V. Chalam 8. Dr. P. Koteswara Rao 9. Prof. J.V. Prabhakara Rao 10. Prof. D.A.R. Subrahmanyam 11. Dr. L. Anuradha Chairperson Internal Member “ “ “ “ “ “ External Member Member from Affiliated College Member from Affiliated College Signature
Chairman, UG Board Studies In Commece, Acharya Nagarjuna University
Resolved to thank Prof. K.V. Rao former Chairman, Board of Studies for his valuable services to the Board. Further, resolved to congratulate Prof. T. Uma Maheswara Rao on his becoming chairman, Board of Studies.
1. Resolved to limit the applicability of yearend examination system up to the academic year 200607 as a transitory period. Further, resolved to authorise the chairman, Board of Studies to decide, in consullation with the local members of the Board of studies, the paper equivalent to those candidates who will not be able to complete their examinations by the year 200607. 2. Resolved to authorize the chairman, Board of Studies to take up all the necessary steps for unitisation of the syllabi to be implemented from the academic year 200607. 3. Resolved to earmarking of the last unit of the syllabi for including “latest trends” in the concerned subjects. 4. Resolved to approve the changes proposed by Prof. G.N. Brahmanandam in the subjects “Business policy and strategic analysis”, in III Semester MBA and “Corporate
Evaluation and strategic management”, in IV Semester MBA to be implemented for the students admitted during the academic year 200506. Further, resolved to provide transitory period as per the rules of the University in vogue to those students admitted up to the academic year 200405. 5. Resolved to recommend to the University for appointing Prof. D. Dakshna Murthy, first and founder Professor of Department of Commerce and Business Administration, as Honarary Professor of the Department. 6. Resolved to fix M.Com/MBA as basic degree for becoming lecturers/Readers/Professors in MBA Programme from the academic year 200607, however, Dr. P. Koteswara Rao, Head of the Department, alone differed with the resolution. 7. Resolved to waive M.Phil. qualification as an eligible qualification for teachers of MBA programme to guide MBA project works with immediate effect. Further resolved to allow teachers who are selected by “properly constituted selection committee”, with two years of teaching experience to guide MBA project works. 8. Resolved to dispense with the “Industrial Tour” for MBA students with immediate effect. Further resolved to recommend six plant visits in the place of industrial tour during the first and second semesters of the programme. 9. Resolved to dispense the distance condition for doing MBA project work. Resolved to conduct a workshop in the second week of march, 2006 for discussing the MBA and M.Com. Programme structure and syllabi. Further, resolved to authorise the chairman Board of Studies to organise the workshop by inviting local Board of Studies members and all the teachers who are teaching M.Com. and MBA in affiliated Colleges.
M.B.A. 1st Semester BUS 1.1: MANAGEMENT PROCESS
Unit – I: Unit – II: INTRODUCTION: Management, Concept, Significance, Levels, Skills, Functions & Principles. Management as an Art, Science and Profession – Social responsibilities. PLANNING: Nature, Purpose, Process of Planning, Types of Plans – Premising – Types of Premises, Forecasting: Significance, Process and Environmental Forecasting; Decision Making: Concept, Types of Decisions, Steps in Decision Making Process, Rationality in Decision; Management By Objectives: Concepts, Process, Precondition. ORGANIZING: Nature, Purpose, Process; Formal and Informal Organizations, Distinctions; Organizational Structure: Significance, Principles of Organization; Departmentation: ImportanceMethods of Departmentation; Span of Control; Concept, V.A. Graicuna’s Theory; Factors Determining Span of Control; Delegation: Concept, Process, Advantages and Principles of Effective Delegation; Decentralization: Concept, When to Decentralize and How to Decentralize; Line and Staff: ConceptReasons for Conflicts between Line and Staff and Measures to Overcome; CommitteesNature of Committees, Reasons for using Committees, Disadvantages, Conditions for Successful Operations of Committees. STAFFING: Nature and Importance of Staffing, Factors in Selecting Lower, Middle and Upper Level Managers, Skills and Personal Characteristics Needed by Managers. DIRECTING: Meaning, Assumptions of Human Behaviour, Theory X and Theory Y. MOTIVATION: Theories of Maslow, Herzberg etc., McClelland, Alderfer, Vroom, Porter and Lawler; Leadership: Trait Approach to Leadership, Leadership Styles, Likert’s Four Systems of Management, Managerial Grid; Communication: Importance, Process, Media, Channels, Barriers, Principles of Effective Communication. CONTROLLING: Basis Control Process, PreRequisites, Requirements of Adequate Control.
Unit – III:
Unit – IV
Unit – V
. Suggested Books: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
th Koontz, H and Wihrich.H, Management, 10 ed., McGraw, New York 1995. th Stoner, J.etc., Management, 6 ed., Pearson Education, 1995. th Luthans.f. Organizational Behaviour, 7 ed., TMH 1995. th Robbins, S.P. Organizational Behaviour, 5 ed., Pearson Education, 2005. th Robbins, S.P. Organizational Behaviour, 7 Edition, Prentice Hall of India, New Delhi, 2003. Singh, Dilip, Emotional Intelligence at Work, Response Books, Sage Publications, Delhi, 2001. nd Staw, B.W. Psychological Dimensions of Organizational Behaviour, 2 ed., Englewood Cliffs, PHI, 1995. Jayanthi Mukherjee, Management & Organisational Behaviour, Excel Books, New Delhi, 2006. th Ricky W.Griffin, Management 8 Edition (2005 Indian Adaptation), Wiley India, New Delhi. John F.Wilson, The Making of Modern Management, Oxford University Press. Bajaj, Management Processing and Organisation, Excel Books, New Delhi.
BUS 1.2 QUANTITATIVE METHODS
UNITI: PROGRESSIONS, LIMITS, DIFFERENTIATION AND INTEGRATION: Progression, A.P., G.P., Limits, Differentiation, Maxima and Minima of One variable (without trigonometry background) and Simple applications. Integration (without trigonometry background) and Simple applications. UNITII: BINOMIAL THEOREM AND PROBABILITY: Binomial theorem,
Permutations, Combinations, Concept of Probability, Addition and Multiplication theorems of Probability, Baye’s theorem and its applications. UNITIII: THEORITICAL DISTRIBUTIONS: Binomial, Poisson and Normal distributions and their simple applications. UNIT –IV: UNITV: TESTING OF HYPOTHESIS: Ztest, ttest and Chisquare test CORRELATION, REGRESSION AND TIME SERIES: Simple Correlation, Rank Correlation and Simple Regression, Time Series, Components of Time Series, Measurement of Trend (Straight line by the method of Least Squares) Suggested Books: 1. 2. 3. 4. 5. 6. 7. 8. K.V.Sivaiah & K.Satya Rao, Business Mathematics, S.Chand & Company, New Delhi. Vohra N.D., Quantitative Techniques in Management, Tata McGraw Hill, New Delhi. Misra, Quantitative Techniques for Management, Excel Books, New Delhi. D.C.Sanheli and V.K.Kapoor, Business Mathematics, Sultan Chand, New Delhi. S.C.Gupta, Business Statistics, Himalaya Publishing House, Bombay. K.Chandra Sekhar, Business Of Statistics, K.V.Sarma, Statistics Made Simple, Prentice Hall of India. Sharma, Quantitative Techniques for Managerial Decisions, Macmillan India Ltd., Chennai, 2006. 9. Levin, Krehbiel and Berenson, Business Statistics: A first Course, Pearson Education Asia. 10. Nagar, Das, Basic Statistics, Oxford University Press.
InputOutput Decisions: Production and cost concepts – Production Function – Returns to scale – Estimation of cost – output Relationship. Bharathi Singh. Managerial Economics. M. Chopra. 1985. Managerial Economics. Dwivedi. Suggested Books: 1. Managerial Economics. 2. 15. Chennai. 2006. 8. 2003. Galgotia Publishing Company. Tata McGraw Hill. Migrom.Young. Unit IV: Price – Output Decisions: Determinants of price – pricing under different market structures. & Philips K.W.N. 12. 14. New York. Himalaya Publishing House. New Delhi.M.. . Paul G. 7.BUS 1. 1992. 1996. Koutsoyiannis. Managerial Economics.J. 16. A.. 5. Mehta. New Jersey. Excel Books. 2006. Pearson Education. 10. D.. Managerial Economics. Economic Theory and Operations Analysis. P.Modern Micro Economics. D. Paul.3 MANAGERIAL ECONOMICS Unit I: Unit – II: Unit III: Concepts & Techniques: Meaning and scope of Managerial Economics – Fundamental concepts – Basic Techniques. Macmillan India Ltd.G. Atmanand. Excel Books. Managerial Economics. Managerial Economics. Demand Decisions: Demand concepts – Demand Analysis – Demand Elasticities and Estimates – Demand Fore casting. rd Baumol. Englewood cliffs. Business Economics. Business Economics. 3 Edition.Keat and Philip Y. O P Managerial Economics. 11. 4. New Jersey. Vikas Publishing House of India. Mote & Paul.L. Economics. New Delhi. New Jersey. S. Prentice Hall of India. New Delhi. Bombay. Rudiger Dorunbusch and Others. Managerial Economics. Tata McGraw Hill. D.D.& Roberts J. Pearson Education. 1980.L.Chaturvedi. 2000. 9. Managerial Economics. Tata McGraw Hill Adhikar. New Delhi. Macro Economics. Mithani.Gupta and Sumitra Pal. 2006. 13.. Pal. 6. th Keat. 1985. New Delhi. Sultan Chand & sons.. Delhi.P. . Macmillan.Y. Prentice Hall of India. 3. Excel Books.Young. Unit V: Government and Business Decisions: Failures of Market Mechanism – case for state intervention. 1991. 4 Edition. 2000. Organisational and Management.
Economic Survey. 11. Fiscal policy –Foreign Trade Policy; Economic reforms. 9. New Delhi. Himalaya Publications. Political and Legal environment of business: Critical elements of political environment; Government and business; Changing dimensions of legal environment in India; Competition Act. Francis Cherunilam. International and Recent Issues in environment: Multinational Corporations; Foreign collaborations and Indian business; Non resident Indians and corporate sector; International economic institutions: WTO.Sivaiah & V. 8. of India. New Delhi.J. Indian Industrial Economy..S.4: Environment Management Unit – I: Theoretical framework of Business Environment: Concepts. New Delhi. N. Vikas Publishers. Biswanth; Economic Environment of Business. Alah.. Government and Business in India. New Delhi. I. Oxford University Press.K. K. New Delhi. Development Planning.Das. Liberalization and structural adjustment programmes. Indian Development Planning and Policy. Himalaya Publications. 12. Business Environment. S. 7. Sultan Chand & Sons. Vikas Publication.. Delhi.B. Excel Books. V. Vikas Publication. New Delhi.M. Unit – II: Unit – III: Unit – IV: Unit – V: Suggested Books: 1. . Chakravarthi.M. Legal Environment of Business. World Bank.. Strategic Planning for Corporate Success. 4. FEMA and Licensing policy; Consumer Protection Act. 3. Yoginder. 2. 5. 6.V. S.Chand & Company. Business Environment. Socio – Cultural and Technological environment: Critical elements of socio – cultural environment; Consumerism in India; Technological environment in India; Social Audit. Delhi. Economic Environment of Business. Oxford University Press. Raj Agarwal and Parag Diwan. Industrial Growth in India. Suresh Bedi. Adhikary. Excel Books. Significance and Nature of Business environment; Elements of environment: Internal and External; Changing dimensions of business environment; Techniques of environmental scanning and monitoring. Delhi. Ahluwalia. IMF and their importance to India; Foreign trade policies. Govt.M. 10. Aswathappa. Sengupta. Rama Swamy. New Delhi.K. Ghosh. 13. and Nama Kumari S. Economic environment of business: Significance and elements of economic environment; Economic systems and business environment; Economic planning in India; Government policies: Industrial policy.BUS 1. Various Issues. Policy on research and development; Patent laws; Technology transfer. Macmillan. Business Economics. New Delhi.
2002. Advantages and Disadvantages – Written Communication; Forms. Allyn and Bacon. “Basic Managerial Skills”. 1976. 3. Richard. . Charrles E. 2. Prentice Hall India Ltd. Meenakshi Raman. Lesikar. 8 ed. Bowman. Tata McGraw Hill. Murphy. Advantages and Disadvantages – NonVerbal Communication; Forms and their Importance. New York. nd 5. Guidelines for Effective Communication. Joel P and Branchaw. New Delhi. 4. Hatch. Chicago.. Macmillan India Ltd. Boston. McGrath. New Delhi. Pearce C Glennetal “Business Communications: Principles and Applications”. “Business Communication Strategies”. Essential requirements. Monipally. 2 Ed. Tata McGraw Hill. 9. Chicago. 10. Mohan. Oxford University Press. Treece. Maria 1987 “Successful Business Communications” 3 Ed. Listening; Importance.BUS 1. 8. “Business Communication from process to product”. Bernadine P 1987.5: MANAGERIAL SKILL DEVELOPMENT Unit – I: Unit – II: Communication; Nature. Basic Skills of Communicating Managers. Barriers. Unit – III: Unit – IV: Unit – V: Suggested Books: th 1. “Basics of Business Communication”. nd 6. 1997 “Communicating in Business”. Media of Communication; Verbal and NonVerbal – Oral Communication ; Forms. 2006. Channels of Communication; Formal and Informal – Communication Barriers; Overcoming barriers. Need and Significance Communication Process –Essential Elements. TMH. rd 7. Dryden press. Developing Communication Skills. 1988. Reporting Writing; Procedure and Guidelines – Commercial Letters; Essential elements – Negotiation; Essential elements for Effectiveness. John Wiley. Herta A and Peack. Science research associates. Business Communication. 2002. “Effective Business Communications” 2 ed. Guidelines for Effective Listening – Presentation; Oral and Written. Chennai.
S. . Unit II: Indian insight into TQM; Problems relating to Stress in corporate Management – Indian Perspective. Pan Books London 1983. Navjivan Publishing House. TMH. Colling. Sadri: Business Ethics; concepts and cases. Unit IV: Personal growth and Lessons from Ancient Indian Educational System; Science and Human Values. . Suggested Books: 1. 2006. Kumar. New Delhi. Management by Values. 1998. Unit III: Values for Managers: Holistic Approach for Managers in Decision –making; Secular Vs Spiritual Values in Management.6 INDIAN ETHOS AND VALUES Unit I: Model of management in the Indian sociopolitical environment; Work Ethos: Indian Heritage in Production and Consumption. Delhi. Chennai. The Marrigae of East and west. Chakraborthy SK Foundations of Managerial Work Contributions from Indian thought. London 1985. 1987. Mathur. 4. 9. New Delhi. 3. Oxford University Press. 8. 2000. Drucker Peter F; Management in Turbulent times.BUS 1. 1991.. Griffuths. Managing Secularism in the New Millennium. 7. Excel Books. _________Management Effectiveness and Quality of Work life – Indian Insights. B. Corporate Governance and Business Ethics. Unit V: Emerging Trends: Indian Ethos and Corporate Governance – Relevance of Gandhian Thought for the contemporary managers. Macmillan India Ltd. Himalaya Publishing House. Tata McGraw Hill Publishing Company. 5. Gandhi M. 1998 2.Kuberoi. & N.K The Story of My Experiments with Truth. 6.
Anthony. Neddles. Pearson Education. Sultan Chand. T. Excel Publications.. Tata McGraw Hill. Pandey: Management Accounting. 2006. Hingorani N.R. Jai Bharat Publications. Richard D.R. & Ramanathan. 2002. Homgran.K. 7. I. – Cost accounting – Management accounting. Cost accounting – Job costing and process costing – Budgetary control process – Zero– base Budgeting – Performance Budgeting. & Reece. Vikas Publishing House. 16. New Delhi. Principles of Financial and Management Accounting. 2. & Matulich. McGraw Hill. Nitin Balwani. New Delhi. 9. Illinois. Financial Accounting for Business Managers – Perspective. New Delhi. Wisdom Publication. Gary L. 17. Introduction to Management th Accounting. 2006. New York. Nature and Scope of Financial accounting. Narayana Swamy. New Delhi.L. Marginal Costing Vs. Khan and Jain. Accounting and Financial Management.J. Oxford University Press. Contemporary Developments – Responsibility accounting – Activity based costing – Reporting to Management. Varshney: Financial and Management Accounting. 1996.7 ACCOUNTING FOR MANAGERS Unit – I: Introduction to Accounting – Concept – Importance and scope – Generally Accepted Accounting Principles – Objectives. Prentice Hall of India.N. Financial Accounting: A Managerial & Perspective. 1997. 1992. 19. Excel Books. Bhattacharya.. Serge. New Delhi. Homewood. Preparation of Financial statements – Income statement and Balance sheet – Funds flow and cash flow analysis – Inventory valuation and Depreciation. th 11. 1990.P.J. Bhattacharya S. Financial Accounting.C. 12. New Delhi.Sundem & William O. Gupta. 14. 2002.S. 4. 6. 1995. Vikas. 5. & Dearoon. th 3. Anmol Publications. Englewood Cliffs. Accounting for Management – Text and Cases.A. 18. Charles T. Tata McGraw Hill. Unit – II: Unit – III: Unit – IV: Unit – V: Suggested Books: 1. Management Accounting. Belverd; etc.BUS 1. Absorption Costing – CVP analysis – Standard costing and Variance analysis. Pankaj Gupta. 8. Excel Books.. Principles of Financial and Management Accounting. 13. G.. Management Accounting. Financial Accounting. Heitger. Pearson Education. Accounting Principles. New Delhi. 2006. Meigs &Meigs..Stratton.M. Accounting for Managers.Horngren. Charies etc.Irwin. 13 Edition. Chandra Sekhara Rao.E. 5 Edition. Ghosh: Fundamentals of Management Accounting. Prasad & V. Pearson Education. New Jersey. 6 Edition. Prentice Hall of India. J. Accounting the Basis for Business Decisions. Chakraborty & Hrishikesh – Management Accountancy. Management Accounting.L. Delhi. . 15. 10.
A. 2 Edition. David Van Over. Raja Raman. Introduction to Computers. Functions. 1988. Tata McGraw Hill Publishing Ltd. 2006. Sedagopan. Creation of Spreadsheet Applications; Range. 7. 2. Connecting the Internet. Summer. New Jersey. 9.. Windows XP. Introduction to a spread sheet software. Management Information System. 1992. Data Hierarchy & Data File structures. Prentice Hall Inc. C. Master & Transaction File. Science Research Associates. Program Development Cycle; Flow Charting; InputProcessOutput Analysis; Report Generation & Label Generation; Programming Concepts; Use of Files in Programming; Presentation GraphicsCreating a Presentation on PC. M. OnLine Business: Computer Applications. John Wiley 1989. Management of Data Processing Systems in Business Organisations.BUS 1. nd 10. Computers Concepts and Uses. Eliason. Macmillan India Ltd. Unit – V: Practical Knowledge on operating system window 2000. Englewood Cliffs. 3rd Edition.S. Estrada.. Data Base Functions in Spreadsheet; Graphics on Spread Sheet. nd 6. 5 ed. Fortworth. Data Files – Types / Organisations. Printer 1990. . Software Development Process; File Design & Report Design. Unit – IV: Relevance of Data Base Management Systems and Integration of Applications; Basics of Data Processing. Dryden. Unit – II: PCSoftware Packages : Disk Operating System and Windows; Text Processing Software. Prentice Hall of India. Mabbraken: Microsoft Office 2000 8 In 1. Networks – LAN & WAN. Chicago. 8. Jawadekar. Susan. Suggested Books: th 1.8 : COMPUTER APPLICATIONS IN MANAGEMENT Unit – I: Computers; An introduction – Computers in Business; Elements of Computer System Setup; Indian Computing Environment; Components of a Computer System; Generations of Computers and Computer Languages; Personal Computers in Business. 2 ed. Srivastava. 4. Application Portfolio Development; Introduction to a Micro Data Base Manager. O’Reilly 1993. A. 5. 2 ed.. Unit – III: Modes of Data Processing; Computer Software Systems. Msoffice. Burch John and Grudnitski Gary Information Systems: Theory and Pratice. Prentice Hall of India. Automating Managers: The Implications of Information Technology for Managers. London.W. nd 3.. New York. John. Moss Jones.. 1987. Perspective.L. Foundations of Business Systems. Chennai. Fundamentals of Computers.
Program to Create An Inventory File and to Append Addition Items to That File. The Standard I/O (Fopen. Mkdir. Diff. Mkdir. Rlogin. The Shell As Programming Language. Cmp. Chown. Unit – III: Structure Definition. Shell Responsibilities Pipes and Impact Redirection. Fgets. Getc. Fpute. Digits. InputOutput Operators. Unit – III: Unix Internals; Unix File Structure – Directoires. Functions. Declaration of Variables. Cgrep. Mount. Arrays. Rmdir. Text Processing Utilities. Umount. Sort. Arithmetic. Data Types. Pointer Based Expressions. Head. String Handling. Awk. (Applications of Loops and Build In Functions) 2. Count Vowels.1 UNIX & C Part A: Unix Unit – I: Unix Utilities: Introduction to Unix File SystemFile EditorFile Handling Utilities – Security By File Permissions. Scanning Numbers Using Both Functions and Pointers. Shell Variables. Pg. Gender. Fgetc. Stat). Join. File Management in C. Variable and String Classes. Assigning Values. C Tokens. Telnet. Writing. Iseek. Cat. Perform Matrix Multiplication After Verifying Matrix Multiplication Conditions. Unlink. Constants Special Characters. Process Utilities – Disk Utilities – Networking Commands; Coml. Nl. Solve Towers of Hanoi Problems as an Application of Recursion. Expressions. Comm. Opening and Closing IO Operations On Files. Fail. Fseek. Unit – II: What is a Shell. BitWise Operator. Close. Declaring and initializing of Pointers. and Structures; C Program Examples.MBA II SEMESTER BUS 2. Grep. Control Operators. Gets). 3. Ulimit. Formatted I/O Stream and File Descriptors File and Directory Maintenance (Chmode. Output Redirection. Example C Programs. Open. Evaluation. Initialization. Istat. Roll Numbers. Practical: 1. Cut. More. Read. Unit – II: One Dimensional and Two Dimensional Arrays Initialization. UserDefined Functions. C Programs Covering All The Above Aspects. Functions. Suggested Books: . Unions. While DoWhile and For Statements. Who Finger. Paste. If and Switch Statements. Unlim. Part B: C Programming: Unit – I: Basic Structure of CLanguage. Program to Read a Set of Names. Control Structure and Shell Programming. Declaration. Fread. Flush. 6. Symlink. 5. and Backup Utilities. Fil. Rmdir. Strips. Tab. Spaces and Words In a Given String. Find Umsk. 4. Condition. Locil. Increment and Decrement Operators. Chdir). String Variable. Putchar. Assigning Values. Relational and Logical Operations. File and Devices System Calls and Device Drivers – Library Fuctions Low Level File Access (Write. Passing of Structures as Arguments. Getchar. Height and Weight of Students and Sort in Ascending Order using Structure With an Array Data Type. Reading.
nd Das. Unix Programming – Conceptional Perspective. 3. 4. 1999 Rebecca Thomas. TMH. R.1. Balaguruswamy.Richard Stevens. Brain.Yats Advanced Programmers Guide to Unix.Rogers. Schaum Series. W. Advanced Programming in the Unix Environment. Rob Pike. Jean. 1984. Pearson Education. Unix.. Pearson Education. 7. 6. 2 Edition. Keerti.Kernighan. C Programming Language.W. Ph. TMH. E. 8. 1988. Programming in AMOOC. 5. Kernigham and Others. others. Lawrence.C. . 2.L. The Unix Programming Environment. Programming in C. D.
New Delhi. . Gould F. and Solow. Unit – IV: PERT PM AND DECISION THEORY: PERT / CPM. Graphical method.K.R. Methods (M/M/1; α / FCFS). Unit – III: 4. (M/M1; N/FCFS) (M/M/S; α / FCFS). Taha. Prentice Hall of India. Theirout. Deterministic inventory models. Operations Research: Theory and Applications. Mathur. Management Information System and Data Processing I. 1993. Decision theory and Decision tree and applications of PERT / CPM. Sultan Chand. 1995. New Delhi. 5. 11.. 9. Dennis Mcleavey. New York. 2002. Pure Strategies and Mixed Strategies; Graphical Method and Application of game theory.A. TMH. 1995. Englewood Cliffs. Decision Making Through Operations Research. New Jersey.. New Central Agency. 1997. Sensitivity analysis.2 MANAGEMENT SCIENCE Unit I: INTRODUCTION AND LINEAR PROGRAMMING: Introduction about management Science. Suggested Books: 1.. 2002..BUS 2.. Prentice Hall of India. (M/MS; N/FCFS) INVENTORY CONTROL: Inventory management techniques. 2 Edition. Simplex method. 6.C. 10.R. Pearson Education. II & III. Basic Concepts. Richard Irwin Illinois – All India Traveller bookseller. Operations Research – An Introduction. 7. Linear Programming and Decision Making.S. Theory and Problems in Quantitative Techniques.J. 1994. Narag A. Management Science. Hiller. Frank S. Macmillan India Ltd. BigM Method.etc. John Wiley.K. Operations Research. Introduction to Operation Research.C.J. New Jersey. Pannerselvam.. Linear Programming.. Richard Mojena Principles of Operations nd Research. Duality and Dual Simplex method and its applications. New Delhi. Budnik. Quantitative Techniques in Management. Prentice Hall of India. Vohra N. 2. New York. 1989. 8. Unit – V: GAME THEORY: TwoPerson Zero Sum Games. Englewood Cliffs. & Klekamp. Samir Kumar Chakravarthy.D. Calcutta. TMH.. Unit II: QUEUEING THEORY: Characteristics.H. 3. Introduction to Management Science. Sharma J.
Robbins. P.S. 10 Edition. Pearson Education. Unit II: Human Resource Planning: Objectives.Rao. & Stephen P. . Human Resource and Personnel Management.BUS 2. Selection – significance. Human Resources Management. Suggested Books: 1. 2 Edition. 2. Human Resources Management.K. Job design and Analysis – Objectives and methods of job analysis.K. 9. 7. 5. Personnel/ Human Resource Management. developing and administering an Appraisal programme. factors influencing. factors affecting HR planning. functions of HRM. 6. evaluating effectiveness of training. nd Aswathappa.Flippo. Prentice Hall of India. New Delhi. Monappa. process. process..3 HUMAN RESOURCE MANAGEMENT Unit I: Human Resource Management: Nature and significance. sources of recruitment.Subba Rao. Prentice Hall of India. HRM in a changing Environment. Human Resource Management. specific issues in QWL. process. McGrawHill De Cenzo. Himalaya Publishing House.N. Singh. Personnel Management. strategies for improvement of QWL. Tata McGraw Hill. New Delhi. Tata McGrawHill. Performance appraisal – Objectives. 2001. HR research – HR information system – Employee Benefits and Services. Personnel Management. New Delhi. conditions. Excel Books.. New Delhi. HRM Model. Human Resource Management and Industrial Relations. th Dessler. need. placement. 8. Unit IV: Job Evaluation – Significance. Pattanyak. Unit V: Quality of Work Life (QWL) – Meaning. 3. skills to be developed and evaluating its effectiveness. training procedure. Edwin B. Career Planning and Development: Concept. New Delhi. Counseling – Significance and key elements. New Delhi. Qualities and Role of HR Manager. Excel Books. A & Saiyaddin.M. methods and problems. 4. limitations to its effectiveness. Human Resource Management. Disciplinary procedure and Grievance procedure. methods. methods. V.P. Management Development Programmes – Concept. induction and socialization. Unit III: Employee Training: Significance.. Recruitment – purpose.
Investment Decision: Nature and Scope of Capital Budgeting Decision Techniques of Capital Budgeting: Traditional and TimeAdjusted Methods – Risk Analysis in Capital Budgeting Cost of Capital: Measurement of Specific Cost of Capitals Weighted Average Cost of Capital.. Prentice Hall of India. 4. 3. Chandra Bose D. Financial Decision Making: Concepts. New Delhi. Nancy. Van Horne.4 FINANCIAL MANAGEMENT 1.. Bernard and Mohan.. James C Van Horne & John M. 5. 5. Essentials of Managerial Finance. 8. Hampton J John. 6. Principles of Financial Management.Weston.B U S 2. and Myers Stewart. E F. . New Delhi. 2. Richard. Principles of Corporate Finance. J F and Brigham. McGraw Hill.. Brigham F Eugene and Houston F Joel. Receivables and Cash.Financial Restructuring: Corporate Restructuring: Mergers and Acquisitions – Value Creation – Corporate Strategy and Acquisitions – TakeOvers – Divestitures – Corporate Restructuring Trends in India. Financial Management. William Petty & David Scott Jr: Financial Management: Principles and Applications. New Delhi. Khan M Y and Jain P K: Financial ManagementText and Problems. Macmillan. New York. Prentice Hall of India. James C.Winger. Problems and Cases. John Martin.Working Capital Management: Concepts – Determinants of Working Capital – Measurement of Working Capital Requirement: Operating Cycle approach Financing of Working Capital – Financial Analysis and Working Capital Management Management of Inventory. Arthur Keown. 9. Prentice Hall of India. New Delhi. Tata McGraw Hill. Ltd. Pandey I M. New Delhi 10. C. Fundamentals of Financial Management. Pearson Education. Vikas Publishing House Pvt. References: 1. 4. Financial Management and Policy. 3. New Delhi. Publishing Company. International Students Edition. Prentice Hall of India.Finance Function: Meaning of Financial Management – Finance Function: Objectives and Scope Time value of Money Riskreturn trade off Shareholders’ Wealth Maximization Agency Conflict Corporate Governance 2. New Delhi. Wachowicz Jr: Fundamentals of Financial Management. 7. Prentice Hall of India.. 11. Fundamentals of Financial Management.Financing Decision: Determinants of Capital Structure Capital structure Theories – Optimum Capital Structure Financial and Operating leverages – EBITEPS Analysis – Dividend Decision: Dividend Theories Dividend Policies Determinants of Dividend Policy. Brealey.
Walker. William J. Jayachandran. 5.and Control. Product Life Cycle. Publicity and Personal Selling and Direct Marketing. 3. 2006.BUS 2. Neelamegham. Enis. New Delhi. M. Channel Management – Selection. 2006. Stanton. A.S. 6. 4 Edition. New Delhi. Marketing in India – Cases and Readings.; Marketing Classics; A selection of Influential articles. Roger. 2006. S. 12 Edition. Targeting and Positioning; Product decisions – Product Mix. Prentice Hall of India. 2006. New Delhi. 10. 2005. Stanton. New Delhi. Raymond Frost.Ansary.Best. . New Delhi. McGraw Hill. 1990. 2. Ramaswamy V. New York. 8. Michale J. 2006. J. Byd. Philip Kotler. 2006. William J. 4. Sales Promotion. New issues in Marketing – Globalisation; Consumerism; Green Marketing; Tele Marketing; Web Marketing; Legal and Ethical issues in Marketing.E. New Delhi. G; Marketing Marketing. Keller. Marketing Management. 12 Edition. Market Segmentation.. 12. Pearson Education.M. McGraw Hill. Fundamentals of Marketing. th Philip Kotler and Armstrong.S; Marketing Management – Planning and Control. Vikas Publishing House. New Product Development. Walker & others; Marketing Management; Tata McGraw Hill. EMarketing. Abraham Koshy. th Judy Strauss. Pricing Methods and Strategies; Promotion decisions – Promotion Mix – Advertising. 2006. Marketing Management; Pearson th Education. 1994. 11. 7. Excel Books.5: MARKETING MANAGEMENT Unit – I: Nature and Scope of Marketing; Corporate orientations towards the market place; The marketing environment and environment scanning; Marketing Information System and Marketing Research understanding Consumer and Industrial markets. 9. Edition.Etzel. Prentice Hall of India. Branding and Packaging decisions – creating brand equity. Macmillan. Unit – II: Unit – III: Unit – IV: Unit – V: Suggested Books: 1. Market Based Management Strategies for Growthing Customer th Values. Cooperation and Conflict Management; Vertical Marketing implementation and systems; Organizing and implementing marketing in the organization; Evaluation and control of marketing efforts. New Delhi. B. Marketing. Broce J. Prentice Hall of India. New Delhi. New York 1991. Tata McGraw Hill. & Nama Kumari.S.Jha. 4 Edition.
II Operations Planning and Control: Mass and Batch Production Planning Projects Planning and Control Capacity Planning – Optimal Production Strategies: Scheduling – Assignment and Sequencing of Operations Work Design: Method Study and Work Measurement Work Sampling. Mahadevan. IV Materials Management: An Overview of Materials Management Material Requirements Planning Purchase Management Stores Management Inventory Planning and Control Systems JustinTime Systems – Perpetual Inventory Control System. Production and Operations Management. 8. Bedi. 13. . and Ritzman. Gopalakrishnan P. Delhi. Cases in Production/Operations Management. V Quality Management: Acceptance Sampling Statistical Quality Control ISO9000 Standards – Economics of Quality Assurance – Improvement of Operations: Quality Circles Six Sigma and Kanban System Total Quality Management. New Delhi. Operations Management: Theory and Practice. . III. Vikas Publishing House. New York. Prentice Hall of India. John Wiley. 5.N. Ltd. Prentice Hall of Indian.N. and Sundaresan. Production and Operations Management 7 Krajewski. 11. Illinois. John Wiley. Production and Operations Management. 3. Buffa. References: 1. Chary. Pannerselvam R. Prentice Hall of India. Operations Management: Strategy and Analysis. Materials Management An Integrated Approach. Jr. 4. Pearson Education. Martin Ch. 9... New Delhi. FG and Hendrick. Production and Operations Management. Ronald J. L. 2. Prentice Hall of India. K. Production Operations Management. Morton.. Elwood S. Ltd. New York. Tata McGraw Hill. Production/Operations Management. Production and Operations Management. Thomas E.J. L. B. 6. Irwin. Kanishka. New Delhi... Addison Wesley Longman Pvt.B U S 2. Richard D. Ebert. T E. M. Adam. Rakesh K. Starr. 10. New Delhi. Krishnaswamy. New Delhi. Wiley India Pvt.P. Production and Operations Management.. Homewood. New Delhi. Everett E. 12.. Sarin. Moore. New York. Maintenance Management: Need for Maintenance Management – Maintenance Alternatives Equipment life cycle – Managing of Work Environment Waste Management Automation –– Technology Management. S.6 PRODUCTION/OPERATIONS MANAGEMENT I Production and Operations Management An Overview : Operations as a Function Production Systems Facilities location Layout Design Product and Process Design Materials Handling Value Analysis Operations Strategy – World Class Manufacturing... Martin K. Modern Production and Operations Management. New Delhi. New Delhi. Joseph S.
9. Bennet. 6 Edition. Sage Publications. discriminate analysis. sterling publishers. New Delhi.P. UNITIV: Selecting an appropriate statistical technique fieldwork and tabulation of data. Shajahan. New Delhi. Withey Social indicators of well being. Exploring Research. Panneerselvam.Locke; Composing Qualitative Research. Excel Books.M. 2005.. factor analysis. Suggested Books: 1. 2001. 1976.. New Delhi. UNITII: Research process: Research designs exploratory. 1993 2.R. Prentice Hall of India. Bhattacharya. Statistical Methods. analysis of data use of SPSS and other statistical software packages.7 RESEARCH METHODOLOGY UNIT –I: Meaning of research: Major fields of human knowledgerelevance of management research Nature and scope of Research Methodology problem formulation and statement of research objectives Hypotheses. Research Methodology. 2001. 8. Research Methodology. 1997. New Delhi. 1983.J. formulation and testing characteristics of good and usable hypotheses.S. Koren D. Roger. and S. F. report writing research and concern for society. TMH. 10. 11. 6. research applications.B. 5. Rao . th 3. Golden – Biddle. conjoint analysis. Jaico Publishing House.K. Sultan Chand. Research Methods for Management.V. 4. D. multidimensional scaling and clustering methods.BUS 2. Andrews. Management Research. Gupta. K. Excel Books... 1997. Salkind. ILO. UNITIII: Sources of data: Primary and secondary sources methods of data collection – observational and survey methods Questionnaire design attitude measurement techniques motivation research techniques administration of surveys – sample design. Cooper. New Delhi. Business Research Methods. 7..Neil. Research Methods Using Computers. Plenum press. UNITV: Contemporary developments: Advanced techniques for data analysis; ANOVA. Prentice Hall of India. Nanda Gopal. descriptive and experimental research designs case study method of research. Research Methodology in Commerce and Management.S. . 2005.
B. functional and disfunctional aspects. Pearson Education. Udai Parek. Excel Books.Brown & Don Harwey.B. P. overcoming resistance to change. Tata McGraw Hill. New Delhi. Group Dynamics: Meaning and types of groups. Organisational Behaviour. Organisational Behaviour. group and organisational level. theories of personality – Values and Attitudes and their relevance in O. Organisational Culture: Definition and characteristics. Developing interpersonal skills – Transactional Analysis and Johari Window. Management of Organisational Behaviour. Archana Tyagi. Fred Luthans. Learning – characteristics. strategies for conflict resolution. Dynamics of group formation. stimulating productive conflict. Personality – Stages of Development. Pearson Education.K.B. Organisational conflicts – Meaning. Individual: Perception – Process. Abraham. Stephen P. creating and sustaining culture. frame work of group behaviour. New Delhi. characteristics.Robbins. enhancing perceptual skills. Organisational Behaviour. 8. Organisational Behaviour. Aswathappa. conflicts at individual. Model. Oxford. barriers in perceptual accuracy.8. – Challenges and opportunities for O. 4. – Contributing disciplines to O.B. . 7.BUS 2. change management. context. Himalaya Publishing House. change process.Subba Rao. determinants of personality.B. – O. An Experimental Approach to Organisational Development. New Delhi.K. sources of conflicts. resistance to change. Organisational change: Change dimensions. 2006. factors influencing perception. Understanding Organisational Behaviour. UNIT –II: UNIT – III: UNIT – IV: UNIT V: Suggested Books: 1. ORGANISATIONAL BEHAVIOUR UNIT – I: Organisational Behaviour: Meaning. Himalaya Publishing House. New Delhi. 2. nature and scope – Key elements in O. Organisational Development: Definition. New Delhi. objectives and techniques of Organisational Development. Donald R. theories and principles of learning.K. Organisational Behaviour. 6. 5. pressures for change. Prentice Hall of India. 3.
Azhar: Business Policy. Strategic Management and Business Policy. New Delhi. B. Excel Books. William F.. Business Policy and Strategic Management – Concepts and Applications. Prentice Hall of India. capabilities and competencies. 2003. M. & V.. Excel Books. Strategic Management: Strategy. Glueck. Reference Books: 1. Vipin Gupta. 11. Realized. New Delhi. P. M. importance of corporate Mission statements – their contents and characteristics some examples – Johnson & Johnson’s credo.S. Excel Books.E.P. Administrative and operation decisions. and Mission. Ansoff H. UNITIV Internal Organisational Analysis – Identification of strengths and weakness of a firm Resource based theory of the firm – Concept of resources. Porter. McGraw Hill. UNITII Developing vision. Subba Rao. concept of core and distinctive competencies; strategic intent. mission. Pearce H. learning or Experience curve Benefits. New Delhi 3. Porter. New York. 2. 12. Wisdom Publications. Strategic Management & Business Policy. goals and objectives.Rao.BUS 3. Hoti. 9. New York. 1982. Mobility Barriers – Economics of scale. Upendra Kachru. Strategic Management: Concepts & Cases. competence based competion; Porter’s value chain Analysis for appraisal of firm’s resource capabilities – Firms best Strategic fit. Jauch: Business Policy and Strategic Management. Scope and purpose of Business policy; Concept of Strategic Planning – Strategic Management: Nature. . Strategic management (Text and Cases). 1980 8. 6.S..E. McGraw – Hill. competition and competitor analysis – porter’s five forces model for anglicizing firm’s opportunities and threats – concepts of Hyper ompetition. and Lawrence R. UNITV Competitive advantage of firm – its Sources: Cost. Robinson. ‘HP way’ ‘Sony Spirit’ etc. Rao. New Delhi. Kazmi. New Delhi. 10. Himalaya Publishing House. process and importance Strategic Decisions. Igor. Strategic Management. Ane Books India. New Delhi. Irwin. 1985 7.V. tactics/policies. and Richard B. The Free Press. Competitive Strategy. New York.. Gollakota & Srinivasan. unrealized and emergent strategies. nature. New Delhi.BUSINESS POLICY AND STRATEGIC ANALYSIS UNITI Business Policy – Definition. New Delhi. P. Jr. Business Policy and Strategic Management. New Delhi. International Edition. UNITIII Strategy Formulation: Strategic tools for analysis and appraisal of External Environment – SWOT analysis; and Structure conduct – Performance (SCP) analysis; Industry. strategy. Differentiation and cost Differentiation Focus – Entry and Exit Barriers. 1965. 13. The Free Press. Prentice Hall of India. Defining the concept of strategy – corporate business and functional level strategy; Intended deliberate. 5. 2003. Srinivasan R. Strategic Management – The Indian Context. 4. Richard D. formulation and implementation. Michel Porter’s Business level (or Generic) strategies for competitive advantage: Cost leadership. 14. Scope.K. Competitive Advantage.Hari Krishna. Corporate Strategy: An Analytical Approach To Business Policy For Growth And Expansion.L. John A. stretch and leverage.1. New York. Nitin Balwani. Quality Innovation and customer responsiveness etc. Tata McGraw Hill..
Donald W. New Delhi. Turban. New York. New York. Management Information System. Krober. New York. Janakiram Y and Surukesi: Decision Support Systems. Murthy .W. New Delhi. New Delhi. Management Information System. Decision Support and Data Warehouse Systems. Davisl. 3. Management Information System.S. Keen Peter G. G. . Prentice Hall of India. New Delhi 15. Theierauff.Satya Sekhar. Prentice Hall of India.BUS 3. Michael W. 2. Sage John Wiley & Sons. Jawadekar. Management Information System. Prentice Hall. 7. Mallach.V. New York. 1988. System and Design: Systems Development Initiate Different Methodologies – System Life Cycle Design Prototype Approach Detailed Study on Life Cycle System – System Implementation. New Delhi. and Hugh J. Decision Support System Foreffective Planning. New Delhi. New Delhi. Arora. Robert J. 8. 1993. 11. Tata McGraw Hill. 14.. Mumbai.: Decision Support System: An Organisational Perspective. New Jersey. Andrew P. McGraw Hill Co. UNITII UNIT –III UNIT –IV UNIT – V References: 1. Prentice Hall of India. Himalaya Publishing House. New Delhi.V. Efrain Decision Support and Expert Systems – Management Perspective – Mc Milan Publishing Company. 10. 5. Leod. Prentice Hall. Decision Support System Engineering. Excel Books. Management approach – Mc Milan Publishing Company.. Excel Books. Mc Milan Publishing Company.. Sadagopan: Management Information Systems. Database Management System: Sources of Data – Architecture of Database Management System Data Models Design of Database – Implementation DGMS – Case study –Design of MIS and DSS system. 6. Cluget: Information Systems for Modern Management. 9. Mudricksrss. Management Information Systems.2: DECISION SUPPORT SYSTEMS AND MANAGEMENT INFORMATION SYSTEM UNIT – I Management Information System: Basic Concepts – Role of MIS – MIS in Business MIS Developing Process Models Simon’s Model in Information System – MIS and Security Challenges – Major Trends in Information Technology. Raymond Me JR. 13. 4.A. AddisonWesley Pub. 12. C. Computer Based Information System. Watson. Decision Support System: Definitions of DSS – Architecture of DSS Scope of DSS Characteristic and Capabilities of DSS Components of DSS – Modules in DSS Classification of DSS DSS Tools – DSS Generators – Steps in Designing a DSS. Managerial Decision Making: Decision Making Process – Relationship between DecisionMaking and MIS –Group Decision Making Integrating Managerial Levels and Functional areas by MISComponents of Information System Organization System Versus MIS.
1872: Essentials of a valid contact. Excel Books. Moshal. The Sale of Goods Act. UNITV Consumer Protection Act – Information Technology Act. 1881: Nature and Types – Negotiation and Assignment – Holder indue course – Dishonour and Discharge of a Negotiable Instrument. Ane Books India. Bombay. Tripathi.M. Company Law. 2. Wadhwa. Bombay. A Guide to the Companies Act.S. Suggested Readings: th 1. New Delhi.BUS – 3.1992.M. 4. 1956: Nature and Types of Companies Formation of Companies – Memorandum. 3. Sultan Chand. S. Ramaiya. 5. 11 ed. Lectures on Company Law. New Delhi. Quasi Contracts. Nagpur. S. 1930; General Principles – Conditions and Warranties – Performance of Contract of Sale – Rights of an Unpaid Seller – The Negotiable Instrument Act. 1996. UNITII UNIT_III Special Contracts: Indemnity and Guarantee – Bailment and Pledge – Agency. S. N.M. Tripathi. Articles of Association and Prospectus – Company Management – Meetings and Proceedings – Prevention of Oppression and Mismanagement – Winding Up. Business Law for Managers.Gulshan. New Delhi. 8. New Delhi. Khergamwala. Eastem. Business Law.1990. Lucknow.1998l . Business Law. 7. Performance of Contracts Breach of contract and its Remedies. 6.S.3 BUSINESS LEGISLATION UNITI The Indian Contract Act. S. Avtar Singh.1980. The Negotiable Instrument Acts. Excel Books. Shah. Tuteja.K.S.Gulshan. N. Void Agreements. Company Law. J. UNITIV The Companies Act.
New Jersey. Apte. 8. Suk. New Delhi. UNIT – III Capital budgeting for the Multinational Corporation Cost of Capital and Capital Structure of Multinational Firms Dividend Policy of the Multinational Firm. Madhuvij. Multinational Financial Management. and Joshua D Coval. Tata McGraw Hill.. Alan C.. 9. Abdullah. International Finance. References : 1. 2. Ane Books India.Stone Hills. Miami Florida. Koib. New Delhi. Prentice Hall of India. Pilbean. New Delhi . Kim. Multinational Business Finance. New Delhi. Reid W. Bhalla V.4 F: INTERNATIONAL FINANCIAL MANAGEMENT UNITI International Financial Management: An Overview Evolution of International Monetary and Financial System Fixed vs. 11. Englewood Cliffs. Eitman. Financial Management for the Multinational Firm. Options Swaps. New Delhi.. Seung. International Financial Management. New Delhi. New Delhi. 10. 7. 4. New Delhi. Tata McGraw Hill. Eun/Resnick : International Financial Management. F. UNITV International Financing: International Financial Markets Euro Markets Multinational Financial Institutions. Anmol Publications. Global Corporate Finance: Text and Cases. Shapiro.Finance Specialisation BUS 3. Prentice Hall of India. 5. A. Moffett. International Financial Management. UNIT – II Foreign Exchange Markets: Determination of Exchange Rate Quoting Foreign Exchange Rates Measuring of Foreign Currency Exposure Quoting Forward Rates Currency Futures. and Kirn.Click. Vyuptakesh Sharan. UNIT – IV Current Assets Management: International Cash Management Accounts Receivable Management Inventory Management Financing Strategies of Working Capital. Addition Wesley. The Theory and Practice of International Financial Management. International Financial Management. Flexible Exchange Rate Regimes Recent Trends in Multinational Financial Management. P G. Excel Books. 6. Prentice Hall of India. 3.K. International Financial Management. New Delhi.
9. and Ronald J. Prasanna Chandra: Investment Management. 11. 2.. Investment An Introduction to Analysis and Management. Investment Management: Security Analysis and Portfolio Management.. New Delhi.. Prentice Hall of India. Ranganathan. Bhalla. Prentice Hall of India.5 F: SECURITY ANALYSIS AND INVESTMENT MANAGEMENT UNIT –I Investment: Nature of Investment Objectives Process of Investment Investment Environment Securities Trading Recent Developments in the Indian Stock Market. New Delhi.. * * * . and Farrel. Donald E. Investment Analysis and Portfolio Management. Vikas Publishing House Pvt. 12. London. Security Analysis and Portfolio Management. 6. Sharpe. Parvathiswara Rao. New Delhi. Jr. Fuller. Bolten: Security Analysis and Portfolio Management. V. 8. Excel Books. Pearson Education. Russel J. 5. Excel Books. Pandian Punithavathy. F. 10. & Madhumathi. Security Analysis and Portfolio Management. F. Investments. McGraw Hill Book Company. New Delhi. and W. C. Bailey. Concept of Risk and Return — RiskReturn Tradeoff — Components of Investment Risk —Measurement of Risk and Return Calculation of Expected Return and Risk. New Delhi. Bhat. Ltd. New Delhi.. Steven E. 7. Security Analysis: Fundamental analysis: Economy analysis Industry analysis – Company analysis. Naury R. New Delhi. William. 3. Sharpe. Tata Me Graw Hill Publishing House. Huang. Security Analysis and Portfolio Management. Allyn and Bacon. Stanley S C and Randall. M.BUS 3. Security Analysis and Portfolio Management. Modem Investments and Security Analysis. Sultan Chand. Alexander. Fisher. New Delhi.K. New York. New Delhi. Prentice Hall of India. G. James L. R. Valuation of Securities: Approaches of Valuation Common Stock Valuation Preference Share Valuation Valuation of Debt Instruments Risk Management in Bonds Bond Duration. Frederic. Rinehart and Winston Inc. Investment Analysis and Management. Jordan.. 4. Amling. UNIT – II UNIT III UNIT IV UNITV References: 1. Security Analysis: Technical Analysis: Tools and Methods of Technical Analysis – Dow Theory Elliot Wave theory Moving Averages Breadth of Market Momentum – Technical Indicators.
Subroto.. etc. George E and Beleh. New jersey.. Longman. Butterworth Heinemann. 2. Kleppner. Advertising & Sales Promotion. London. Advertising Procedure. Michael A. Sengupta. UNITIV UNITV Message Design and Development: Copy development. 4 ed. John Wiley. The practice of Advertising. New York. . Hard. Advertising Management.. Prentice Hall Inc. Suggested Readings: th 1. David A. M: ADVERTISING MANAGEMENT UNITI Advertising: Defined. Introduction to Advertising and Promotion. William H. Brand Positioning. UNITII UNITIII Advertising objectives and Advertising Budgets. 6. Excel Books. 5. advertising as a tool of marketing; Advertising affects – economic and social; Advertising and consumer behavior; Advertising scene in India.Marketing Specialisation BUS 3. Chicago. 3 ed. Advertising Media: Print media. Strategies for Competitive Advantages. Englewood Cliffs. Prentice Hall of India. 1981. Kazmi. Ogilvy on Advertising. New Delhi rd 3. Otto. 8. Aaker. New Delhi. 1995. Advertising. 1995. Norman.1983.. Borden. 1986. 7. Irwin. David. Tata McGraw Hill 1990. New Delhi. Measuring Advertising Effectiveness: Management advertising agency – client relationship; Promotional scene in India; techniques for testing advertising effectiveness. Igilvy.4. types of appeal. 4. Beleh. Oxford. broadcasting media; Nonmedia advertising; Media planning and scheduling; Advertising on Internet; Media selection decisions. 1985.
New York. Murphy. 1990. The Director Books. Ane Books India. . and personality assessment and change; financial aspects of brands. 5.Managing Brand Equity.BUS 3. UNITIV Brand Assessment through research – Brand identity. 8. Don.N. David. 1991. & Michael W. Building Brands in the Indian Market. position. New York John Wiley. Jones. Brand Management. Brand Management.5 M: BRAND MANAGEMENT UNITI Understanding Brands; Brand Hierarchy.NY. nd 2. AMACOM. Free Press. Aaker. New Delhi. UNITIII Managing Brands; Brand creation; Brand extensions; Brand – product relationships; Brand portfolio; Brand Revitalization. Richard D. 10. 1999. UNITV Branding in different sectors Branding in customer. Combridge. Tapan Panda. Brand Strategy. 7. 3. Czemiawski. Ajay Kumar. 12. Building Board Identity: A Strategy for success in a Histile Maker place. New York. New Delhi. Upshaw. J. Cowley. industrial. 1992. Kotler. 11. Kogan Page. 2 Edition. Brand Mamangement. London. Excel Books. A. Harsh k. 1995. London MacMillan. Tata McGraw Hill. 6. 4. 9. Brand image; Brand Identity. Building Brands Directly. Steward P. Free Press. What is in a Brand. 1991. John A. retail and service sectors. Understanding Brands. Kapferer. Brand personality. Brand loyalty and Consumer loyalty. 1996. New Delhi. image. Strategies Brand Management. Verma. Excel Books. Brand positioning. Wisdom Publications. Maloney Creating Brand Royalty. New Delhi. Lyhh B. New Delhi. Suggested Readings: 1. UNITII Value addition from branding; Brand – customer relationship. Brand equity.
Singh. C. Ramaswamy. ILO.D. The Rayon Spinners. Labour Institutions and Economic Development in India. Kochan. nd 4. Richard Dirish. Suggested Readings: 1. Tata McGraw Hill. New Delhi. 6. Collective Bargaining and Industrial Relations.A. 1982. The Strategic Management of Industrial Relations. Mamkoottam.OB & Human Resources Management Specialisation BUS 3. 9. 1992. etc. Niland J. Illinois. 2. T.4 OB & HRM: MANAGEMENT OF INDUSTRIAL RELATIONS UNITI Industrial Relations perspectives; Industrial relations and The emerging Socio economic Scenario; UNITII UNITIII Industrial Relations and the state; Legal Frame Work of Industrial relations; Role and Future of Trade Unions; Trade Union and the Employee; trade union and the Management; UNITIV Discipline and grievance Management; Negotiation and collective settlements; Participative Management and Coownership; UNITV Collective Bargaining and Gain Sharing; Employee Empowerment and quality Management; Industrial relations and Technological Change.Mamoria. T S & Rodgers. Excel Books.A. Himalaya Publishing House. Excel Books. 1994. Papola. 1988. New Delhi. K Trade Unionism. New Delhi. New Delhi. New Delhi. Arora M. 2 ed. & Katz Henry. 1994.R.B. Homewood. 8. Industrial Relations.. 7. Sage. E. G. New Delhi. The Future of Industrial Relations. . Geneva. Oxford University Press. Industrial Relations. Industrial Relations. 3. Industrial Relations. B. Oxford University Press. Monappa. 5. Myth and Reality.
Debi S. Tripathi. Debi S. I & II. 3. Seth. Bombay. Saini.M. Oxfors & IBH. Misconduct. payment of Bonus; UNITV Laws Relating to Working Conditions – the laws Relating to factories. Gratuity and maternity Relief; UNITIV Wages and Bonus Laws – The law of minimum wages. Union. Saini. Labour Laws for Managers. Singh. Payment of Wages. New Delhi. Labour Judiciary.BUS 3. employees1 State Insurance. Excel Books. Ombay N. Redressal of Labour Grievances. 2. Domestic Enquiry. Industrial Relations and Labour Law. 4. and Standing Orders Laws relating to discharge.I & II. Srivastava S. Workmen; the Economy and the Industry. 5. Suggested Readings: 1. New Delhi. . their working. Claims and Disputes.Law and Procedure of Departmental Enquiry in Private and Public Sector. UNITII Trade Unions. establishment .P. 1995. Tripathi.Lucknow. 7. 1995. 1994.D. provident fund. 1947.5.1984.C. Industrial Disputes Act. New Delhi. Malhotra O. implications for Management.N. Oxford. 1994. Vol. 1995. 1994. OB & HRM : LEGAL FRAMEWOK GOVERNING HUMAN RELATIONS UNITI Emergence and Objectives of Labour Laws and their Socioeconomic Environment; Industrial Relations Laws Laws relating to Industrial Disputes. The Law of Industrial Disputes Vol. Adjudication and Industrial Justice.L. and contract labour; Interpretations of Labour laws.Handbook of Industrial Law. Disciplinary Action ; UNITIII Social Security Laws Laws relating to Workmen’s compensation. Malik. Eastern Book. Lucknow Eastern Law Company. New Delhi.M. Viikas. D.B. 6. P. Ghaiye.R.
Systems Planning and Investigation: Bases for Planning in Systems Analysis Dimensions of Planning Initial Investigation Needs Identification Determining the User's Information Requirements. Barbam Illaley Winom System Analysis and Design John Wiley & Sons 6. Awad Systems Analysis and Design Galotia Publications. PostImplementation Review: Request for Review Review Plan. 2. Ram Bansal "Vigyacharya Information systems analysis and Design New Age International Publishers 4. & Bentilchy D Loimic System Analysis and Design methods –McGraw Hill 5. Elias M. System Implementation and Software maintenance: Conversion: Activity Network for Conversion Combating Resistance to Change. Data Dictionary. Software Maintenance. Steps in Feasibility Analysis Feasibility Report Oral Presentation. 7. Decision Tree and Decision Tables. Kendall & Julic E. Tools of Structured Analysis: Structured Analysis Tools of Structured Analysis: Data Flow Diagram (DFD). Kenneth E. Hawryszkiewyez Introduction to systems Analysis and Design Prentice Hall of India. Process and Stages of Systems Design: Process of Design: Design Methodologies Major Development Activities Audit Consideration. System Development Life Cycle: System Development Life Cycle Design Implementation.L. UNITII UNITIII UNITIV UNITV REFERENCES: 1. Post Implementation and Maintenance Considerations for Candidate Systems Prototyping. Feasibility Study: System Performance Feasibility Study: Feasibility Considerations.Systems Specialisation BUS 3.4 SS: SYSTEMS ANALYSIS AND DESIGN UNITI Information Systems Environment: Systems Concept Characteristics of a System Elements of a System Types of Systems Man Made Information Systems. Jamers A Semm 'Information System Analysis & Design . System Testing and Quality Assurance: System Testing Nature of Test Data Test Plan Quality Assurance: Quality Assurance Goals in the Systems Life Cycle Levels of Quality Assurance Trends in Setting. Kendall System analysis and design Prentice Hall of India. Alan Dennis. Whitten J. 7 3.
F. Modeling Data in the Organization: Modeling the Rules of the organization ER Model Entity Relationship Model Constructs Relationships. 3.J. Transaction Processing Concepts: Introduction to Transaction Processing Transaction and Systems Concepts Desirable Practices of Transaction Schedules and Recoverability Serializability of Schedules. UNITII UNITIII UNITIV UNITV .Proscott Modem Database Management Pearson Education. Prentice Hall of India 5. Date C. Prentice Hall of India 7. Leon & Leon Database Management Systems. Addison Willey. Hansen & Hansen Database Management and Design. Data Management System. Prentice Hall of India 6.BUS 3. Database Development Process Database Development within Information systems Development Database Development Process Managing the people involved in Database Development Threetiered Database. Sitbergehatz Jorth H. SQL: History of SQL Role of SQL in a Database Architecture SQL Environment database in SQL Inserting Updating and Deleting Data Internal Schema in RDBMS Processing Single Tables.5 SS: DATABASE MANAGEMENT SYSTEM UNITI Database Environment: Traditional File Processing Systems Database Approach costs and Riskes of the Database approach Range Database Applications Components of the Database Environment Evolution of Database Systems. Database System Concepts McGraw Hill 4. Logical Database Design and the Relational Model: Relational Data Model Integrity Constraints Transforming EER Diagrams into Relations Introduction to Normalization Basic Normal Forms Merging RelationsFinal Step for defining Relational Keys. Pearson Education. Advanced SQL: Processing Multiple Tables Ensuring traction Integrity Data dictionary Facilities SQL99 Enhancement and Extensions to SQLTriggers and Routines Embedded SQL and Dynamic SQL Physical Database Design and Performance: Physical Database Design Process Designing Fields Designing Physical Records and Demoralization Designing Physical Files Using and Selecting Indexes. REFERENCES: 1. nd 2. Jeffrey A Hoffer. Mary B. Elmasri & Navathe: Fundamentals of Database Systems. 2 Edition. Panneer Selvam.An Introduction to Database Systems. Concurrence Control Techniques: Locking Techniques for Concurrence Control Concurrence Control based on TimeStamp Ordering Multiversion Concurrence Control Techniques Validation Concurrence Control Techniques Granularity of Data items and Multiple Granularity locking Using Locks for Concurrence Control Indexes.
Srinivasan R. V. New Delhi. Kazmi. Hamel. McGraw – Hill. Vikas Publishing House. 1994 9. Homewood (Illinois). Competing for the Future. Bhattachary. 10. 5. UNITV Strategy Execution (or implementation) : Strategy and Structure; Strategy and Leadership; Strategy and Culture; Organisational performance – 7s framework: strategy. budgetary and operational control; Strategic control process; Strategic Audit. Prahlad. Acquisitions. Nitin Balwani. 7. Gollakota & Srinivasan. Takeover. Prentice Hall of India. Joint Ventures and Strategic Alliances – Some recent case studies of Growth strategies – Turnaround Management Strategies. Strategic Management Text & Cases. 1971 4. 6. Delhi. New Delhi. Business Policy and Strategic Management – Concepts and Applications. G.S. Tata McGraw Hill. William F. Ansoff H.K. Excel Books Andrews. 3. Strategic Management & Business Policy. Kenneth R. . Structures and Systems. Expansion. Divestment and coordination strategies; Types of Expansion strategies – I) Intensification strategies: Market penetration. 1965. International Edition. Gupta N. styles and shared values; The concept of Balanced Score Card – Triple Bottomline approach Strategy Evaluation and Control – purpose of strategic control; strategic. McGraw Hill.K. Igor. UNITIV Strategies for Growth: startups.S. their setting and criteria; Corporate Social Responsibility (CSR) – corporate Governance. Glueck.BUS 4. and Lawrence R. and S. New Delhi. Harvard Business School Press. 2. 8. UNITII Strategic option models for resource allocation – concept of Strategic Business Units (SBUs) –BCG Growth – Share Matrix; GE/ Mckinsey Multifactor portfolio planning Matrix; Bodnet Market Evolution Matrix. Azhar: Business Policy.. Strategy Execution and strategy Evaluation and Control; Top Management (CEO and Board of Directors) functions – Long term objectives. concentric and conglomerate diversification strategies and their importance. Business Policy and Strategic Management – Text and Cases. Venkataraman: Managing Business Enterprises: Strategies. Himalaya Publishing House. structure. S. and N. Strategic Management – The Indian Context. system. 11. Vipin Gupta. Boston. Market Development and Product Development – ii) Diversification strategies: vertically integrated. Dow – Jones – Irwin. New York. The Concept of Corporate Strategy. Mergers. UNITIII Corporate level (or Grand) strategies: Stability. New Delhi.P. Reference Books: 1. Prentice Hall of India. Excel Books. New Delhi. skills. Corporate Strategy: An Analytical Approach To Business Policy For Growth And Expansion. Jauch: Business Policy and Strategic Management. Rao & V Hari Krishna.1 CORPORATE EVOLUTION AND STRATEGIC MANAGEMENT II UNITI Evolution of Corporate Strategic Management – concept of Strategic Management and its importance – Strategic Management Model: Stages of strategic Management – Strategy Formulation.
New Delhi.K.. 2006. Multilateral settlements. Country evaluation and selection; Modes of entry – Licensing. International trade theories – Determination of trading partner’s independence.Daniels & Lee H. dependence; Govt. Tata McGrawHill.Awathappa. Globalization with social responsibility; International production; Internationalization of service firms; Stock markets. The Human cultural environment; Influence on trade and investment patterns. International Economy: Liberalization Process. 7. UNITII UNITIII UNITIV UNITV Suggested books: 1. Anmol. International Business. New Delhi. International Business. Joint ventures and Export management; International business negotiations & diplomacy: Asset protection. Pearson Education. External relations. New Delhi. International Business. Pearson education. 9. . Fourth edition PrenticeHall of India private ltd. New Delhi. Theories and institutions: Trade and investment. 10. Shukla. International Business. Types of international business. Francis Cherunilam. Ane Books India. influence on trade & investment: Tariff & Nontariff barriers; Cross national cooperation agreements Regional blocks; WTO. International Business. 2. Balance of payments accounts & Macro economic management; Global competitiveness – Technology & global competition. V. International business environment – The external environment: The Economic and political environment. 3. Bhattacharya. Conelly.V. John D. Consortium approaches. International Business.BUS 4.2: INTERNATIONAL BUSINESS UNITI International business: An overview. Radebaugh.1993. New Delhi.. K.K. 4. 2006.. Excel Books. 2007. interdependence. New Delhi. 8. International Business. Bhalla Madhava. International Business. 5. Excel Books. World economic growth and the environment World financial environment – Recent world trade and foreign investment trends; Increased growth in international business in recent times. Bhalla Madhava. Prentice Hall of India. 6. Sundarmos Black; International Business Environment. Vyuptakesh Sharam.
New Delhi. 1999. Response Books. 5. Knowledge Management. The Knowledge Creating Company. . Raman A.T. 6. New Delhi. 2000. Yogesh Malhotra.. New Delhi. Excel Books. Knowledge Management. Training and Development. Sage India Publications. Kilotp Mpmals & Hirotaka Taccuchi. Binod Khadria. Suggested Books : 1. New Delhi. U. 9. 2003. Darys Morey. Archana Shukia & Srinivasan R. Ane Books..K. Oxford University Press. 10. Amrit Tiwana. Idea Group Publishing. Knowledge Management and Business Model Innovation. 3. New Delhi. 1995. Prentice Hall of India. New Delhi. Scope and Significance of Knowledge Management. Human Resource Management and Knowledge Management: Definition of Knowledge Worker Managing Knowledge Worker Reward Systems Effective Career Planning Performance Measurement. 7. Mark Maybury and Bhavani Thuraisingham. Learning Organisations : Organisations as Learning Systems The Mystique of a Learning Organization Outcomes of Learning Learning and Change Innovation. Designing Knowledge Management Architecture. New Delhi. Knowledge Management. Drivers of Knowledge Management: Pillars of Knowledge Management Knowledge Management Framework Supply Chain of Knowledge Management Six Cs for Creating Effective Knowledge Management Formulation of Knowledge Management strategy. Comparing through Knowledge Building & learning Organization. 2001. Suresh. Corporate Transformation. Difficulties in Knowledge Management Techniques of knowledge Management Road Map of Knowledge Management Implementation of Knowledge Management Knowledge Sharing Knowledge Hierarchy Types of Knowledge. University Press. Technology and Knowledge Management: Technology Components for Knowledge Management Information Technology and Knowledge Management E Commerce and Knowledge Management Total Quality Management and Knowledge Management Benchmarking and Knowledge Management. Knowledge Management Strategies. 2002. 11. U. The Knowledge Management Toolkit. The Management of Knowledge Workers.BUS 4.. 4. 2000. 8. Knowledge Management.3 : Knowledge Management UNITI Introduction: Definition. 1997. Yogesh Malhotra.. Idea Group Publishing. Sage India Publications. Pearson Education. Chowdary. Formulation of Knowledge Management Programme Critical Success Factors in Knowledge Management Implementation.K. 2. London. New Delhi. 12. Knowledge Management and Virtual Organisations. Excel Books. UNITII UNITIII UNITIV UNITV Honeycutt. Madhukar Shukia. Continuous Improvement. 2005.
4. New Delhi. Kumar S S S. Financial Derivatives: Theory. New Delhi. 6. Other Derivatives Trading Regulation Index Futures Futures on Currencies Interest Rate Futures Derivatives Market in India Options Market: Properties of Stock Options Mechanics of Option Markets Underlying Assets Stock Options Warrants. New Delhi.. Options Valuation: Binomial Model Onestep and Two Step Binomial Trees BlackSchools Model Lognormal Property of Stock Prices Volatility Causes of Volatility. Redhead: Financial Derivatives : An Introduction to Futures. Bhalla. Brennet. Hull : Options. Preeti Singh. 5. Toronto.. and Convertibles. Option Pricing: Theory And Applications. Trading Strategies: Strategies Involving Options Spread. Futures and Other Derivatives. 7. Prentice Hall of India. New Delhi. New Delhi. Prentice Hall of India..Finance Specialisation BUS 4. Ane Books India. John C. Franklin Edwards and Cindy Ma : Futures and Options. V. Financial Derivatives.K. 3. Satyanarayana Chary. Forwards. UNIT – II UNITIII UNITIV UNIT – V References: 1. Financial Derivatives. Financial Institutions. Prentice Hall of India. New Delhi.4 F: FINANCIAL DERIVATIVES UNITI Introduction: Forwards and Futures Contracts. Gupta S L. Bishnu Priya Mishra. Swaps: Currency Swaps Interest Rate Swaps Equity Swaps Credit Derivatives – Credit Default Swaps Caps and Floors. 2. Excel Books. . 9. Sultan Chand. Other Payoffs Options on Indices Hedging Strategies Using Derivatives. New Delhi.T. 8. Tata McGraw Hill. Excel Books. New Delhi. Lexington Books. Financial Derivatives. Concepts and Problems. M. New Delhi. Executive Stock Options. Financial Derivatives. Combinations. 10. Prentice Hall of India. Options.
Forfaiting.Y. . Excel Books. Tata McGraw Hill.. New Delhi 8. HeinemannProfessional Pub. Tata McGrawHill. Merchant Banking Services: Role and Functions of Merchant Banking Issue Market and Other Services Corporate Advisory Services Market Making Process SEBI guidelines on Merchant Banking. S and Arun Gupta : Venture Capital.. 5. 7 Knnew.5 F: MANAGEMENT OF FINANCIAL SERVICES UNITI Financial Services: Financial System and Markets Nature and Scope of Financial Services Financial Intermediation Regulatory Framework for Financial Services Financial Services and Management. Chinmaoy Sahu. Avadhani V A. C. New Delhi. Financial Markets and Services. Ramesh. Discounting Depository System Custodian and Custodial Services Credit Rating – Credit Cards.V. New Delhi. Management of Financial Services. 7. David. 9. Marketing of Financial Services. Tax and Accounting aspects of Leasing Hire Purchase Financial Evaluation of Hire Purchase Deals Debt Securitization Housing Finance InterCorporate Loans.Khan. M. Asset Financing Services: Leasing Legal. Ballinger Publishing co.BUS 4. Himalaya Publishing House. 3. Oxford University press.K. B and Zenoff: Marketing of Financial Services. New Delhi. New Delhi. Bhalla. Mumbai. Himalaya Publishing House. Management of Financial Services. J.C: Merchant Banking. 4. Trevor Watkins & Mike Wright: Marketing of Financial Services. 6. Verma. Anmol Publications. Allied Financial Services: Venture Capital Insurance Services Factoring. 2. Financial Market Operations: Stock Exchange Operations Stock Broking Services Underwriting Services Role of Portfolio Managers and Registrars Mutual Funds Regulations of SEBI on Mutual Fund Operations. Gordon E and Natarajan K. Financial Services. UNIT – II UNIT – III UNIT – IV UNITV References : 1.
12. New York.. 10. Stanley S C and Randall.B.6 F: PORTFOLIO MANAGEMENT UNIT –I UNIT – II Introduction to Portfolio Management: Portfolio Analysis Risk and Investor Preferences Measurement of Portfolio Risk and Return Diversification of Risk. Ltd. F. Allyn and Bacon. Security Analysis and Portfolio Management. Punithavathy Pandian. New Delhi. & Madhumathi. Parthieswara Rao. Portfolio Selection: Traditional Portfolio Selection Markowitz Portfolio Model – Sharpe Single Index Model Portfolio of Two and Three Securities.K. William. F.. New York. New York. McGraw Hill. Portfolio Theory and Capital Markets. Prentice Hall of India. London.. Investment Analysis and Portfolio Management. M. Alexander.. Sultan Chand. and Farrell. 9. Fischer. G. Modern Investment and Security Analysis. William F Sharp. R. London. New Delhi. Prentice Hall of India. Markowitz. Herry. Russell J. New Delhi. V. UNIT – III UNIT – IV UNITV References: 1. 4. 3. Portfolio Management. Investment An Introduction to Analysis and Management. James L. New Delhi. Investment Management: Security Analysis and Portfolio Management. 2.. Prentice Hall of India. 6. Jordan. and W. Investments. C. New Delhi. Naury R. Prentice Hall of India. * * * . M.. Sharpe. Portfolio Revision: Portfolio Revision Strategies Formula Plans Corporate Portfolio Management in India.BUS 4. Portfolio Performance Evaluation: Methods of Performance Evaluation Sharpe's Treynor's and Jensen's Measure for Portfolios Performance FAMA's Decomposition. Amling. Investment Analysis and Management. Fuller. New Delhi.. Donald E. Security Analysis and Portfolio Management. 11. Bailey. Sharpe. Kevin S. Capital Market Theory: Efficient Market Hypothesis Capital Asset Pricing Model (CAPM) Arbitrage Pricing Theory (APT). Huang. New Delhi. Security Analysis and Portfolio Management. Excel Books. 5. and Ronald J. 7. Vikas Publishing House Pvt. 8. John Wily. Portfolio Selection Effective Diversification of Investments. Ranganathan. Bhalla. Frederic. Pearson Education. New Delhi. McGraw Hill.
P. Business Press. Johri. international product life cycle. T. Terpstra. New Delhi. IMF. New Jersey.Marketing Specialisation BUS 4. 2. Export quotations. International Marketing.4 M: INTERNATIONAL MARKETING Unit 1: International marketing – Definition. International Marketing: Analysis and Strategy. Direction and quantum of India’s exports; Institutional infrastructure for export promotion; Export promotion councils. Non – tariff barriers. Shipping and transportation. International Marketing Mix: Identification of markets. Tata McGraw Hill. 1980. th Cateora. Walter. I and Murray. Production and clearance of goods for exports. Dryden Press. 5. concept and setting distinctions between International trade.1991. Bhattacharya. WTO. New Delhi.1988. Insurance. 10.. 3. Ane Books India. 7. Warren. Faculty of Management Studies. New York. Excel Books. Bills of exchange; Letter of credit; Export finance. Commodity boards. Onkvisit. Instruments of payments – Open account. R. Global. J J. International Marketing: Strategies for Success. etc. New Delhi. New Delhi. Constraints on international marketing: Fiscal and nonfiscal barriers. Pripalomi. Promotion strategy. B.1991. Trading partners – Bilateral trading agreements. Oriando. 2002. Product policy. Free trade zones and economic communities. Prentice Hall of India. Unit 2: Unit 3: Unit 4: Unit 5: Suggested Readings: 1. Prentice Hall Inc. Customs union. 8. University of Delhi. 4. Lalit M. Common markets. Procedure and documents – Registration of exporters. 6. Handbook of International Business. Vem and Sarathy. Sak and Shaw. UNCTAD. ECGC. Negotiation of documents. 9. India and world trade: Import and Export policies. 1995. . Commodity agreements and GSP.: International Marketing: Prentice Hall.K. John Wiley. V. International Marketing. Marketing and Business; Economic environment – International institutions: World Bank. 1995. Business to Business Marketing.Vasudeva.. Public sector trading agencies. Michel. Global Marketing Management: Englewood Cliffs. Keegan. International Marketing 11 ed. Export Marketing: Strategies for Success.H.
. Ane Books India.5.J.V. Services Marketing.BUS 4. nd 9. Services Marketing. New York. New Jersey. Verma. A. Baron. Butterworth. 1993. 1996. 1996 2 ed. Services Marketing. 4. Christopher H. Services Marketing. UNITII UNITIII UNITIV Management and Relationship Marketing; Service Marketing; Service Marketing of Financial Services – The Indian Scene Designing of Service Strategy. Lovelock. M. New Delhi. New Delhi. New Delhi. 6. 2001. Lovelock. New Delhi. Bhattacharyajee C. UNITV Classification of Services.. Marketing of Services. M: MARKETING OF SERVICES UNITI The Emergence of Service Economy; Nature of Services; Goods and Services Marketing Marketing Challenges in Service Businesses; Marketing Framework for service Businesses; The Service Classification; Service Product Development; The Service Encounter; The Service Consumer Behavior; Service Management Trinity; Service Vision and Service Strategy; Quality Issues and Quality Models; Demand Supply Management; Advertising. Tata McGraw Hill. Branding and Packaging of Services; Recovery. Ravi Shankar. 5. 3. Prentice Hall Inc.. Zeithami. Newton M P Payne. V. The Essence of Services Marketing.. Christopher H. and Bitner. New Delhi. A. 1996. 1995. Managing Services: Marketing Operations and Human Resources. Marketing Planning for Services. Marketing of financial services – the Indian scene – Suggested Readings: 1. . A. Englewood Cliffs. McDonald. Prentice Hall of India. Malcom and Payne. H. Prentice Hall Inc. Heinemann. 2. 8.1993. Excel Books. 7. Global Business Press. Excel Books. New Jersey. Services Marketing Englewood Cliffs.
and Stanton. Gowersox. 1992. Management.. McGraw Hill. training and development. 11.6. . New Delhi. 5. William J etc.. Practices and Cases. Homewood Illinois. Supply chain Logistic Management. 3.. New York. McGraw Hill. 7.. New Jersey. Englewood Cliffs. Buskirk. John Wiley. 2002. Sales Management: Concepts. Stanton.J. New York. E. Channel. costs and profitability; Managing expenses of sales personnel; evaluating sales force performance. 1983. New Jersey. 1989. 10. UNITII SalesPlanning: Importance and types of sales planning sales planning process; Sales forecasting; Determining sales territories. D. M etc. Ane Books India. Stiil. Management of Sales Force. Prentice Hall Inc. New Delhi. Prentice Hall Inc. W. Management of Sales Force. Johnson. Strategic Marketing. UNITIV Control process: Analysis of sales volume. Sales and Distribution Management. M: SALES AND DISTRIBUTION MANAGEMENT UNITI Selling: Concept. 12. objectives.H. Wisdom Publications. Chicago. Excel Books. Prentice Hall Inc. New Delhi. Supply Chain Management.10. Sales Management: Concepts and Cases. Dalrymple. Irwin. Anderson. BUS 4. R. Sales & Distribution Management (Text and Cases). UNITV Concept of Physical Distribution – Logistics – Supply Chain Management – The Physical Distribution Concept: A Total System Perspective – Distribution Channels – Channel Structure – Factors Effecting Choice of Distribution Channels.. 1988. Professional Personal Selling. R.1991. 4. and functions of sales management; Fundamentals of selling; Selling Process; Salesmanship; Product and customer knowledge. Rochard D. 1986. Irwin. Englewood Cliffs. 8. 2. 1995.L. Gupta S. sales quotas. 6. placement and induction; Motivating sales force; Leading the sales force; Compensation and promotion polices; Sales meetings and contests. Bowersox. Suggested Readings: 1. Professional Sales Management: Englewood Cliffs. 9. R. R. Dyckhoff. sales budget.J. UNITIII Sales Force management: Estimating manpower requirements for sales department; Planning for manpowerrecruitment and selection. New Jersey. Anderson. Sales Management. Aftab Alam. R.
New Delhi. New Delhi. 4. Managing the Training and Development Function. . Tata Mcgraw Hill.4 OB & HRD: MANAGEMENT TRAINING AND DEVELOPMENT UNITI Training Process An Overview; Role. Training and Development. Recent Trends in Training and Development. Beunet. Senge. Wisdom Publications. IPM. New Delhi. Training and Development. 1990.A. 2. Gower. 9. 11. Training for Development 2 ed. The Theory & Practice of Training. Ane Books India. Gower. 1992.Rao. responsibilities and Challenges to Training Managers; Training Function Organization and Management of Training function; Importance of Training. Uday Pareek.1995.London. rd 10.L. How to Measure Training Effectiveness.. Improving Training Effectiveness. Training and Development. Training Communication. Training Aids. Aldershot. P. 12. Training and Development in India.1988. Excel Books. Excel Books. Training Needs Assessment and Action. New Delhi. Aldershot. Allan D. U. 7. Tiwari. Vistaar. Lynton. 8. London. Aldershot. nd 5. New Delhi. New Dimensions in HRD. 3 ed.HRM Specialisation BUS. Reid. 1992. London. R. Kogan & Page. Rae.1984. M. 1986. Century. Research and Instructional Objectives and lesson Planning; Learning Process; Training climate and Pedagogy; Developing Training Modules; Training Methods and Techniques; Training Planning. Training Interventions: Managing Employee Development. Buckley R & Caple. Pareek. 6. Gower. UNITII UNITIII UNITIV UNITV Suggested Readings: 1. Roger ed. Jim. 2002. The Fifth Descipline: The Art and Practice of the Learning Organization. Deb. Training Instruments for HRD and OD. Pepper. P. 3. 4. L. Pandu Naik.
U. Tat McGraw Hill. Kohil.N. . 3. Ishwar. Management of Change Through HRD. New Delhi. 1996.L. Silvera. & Sinha. New Delhi. Maheswari. Case studies of HRD in Indian Organisational Changes. Global Challenges & Strategies in 2000 AD New Delhi. Jaipur. 4. Managing Transitions: The HRD Response. HRD. Goals. Alternative Approaches & Strategies of Human Resource Development. 1991. 1988. etc. & Sinha. 4.5 OB & HRD: HUMAN RESOURCE DEVELOPMENT: STRATEGIES AND SYSTEMS UNITI UNITII UNITIII UNITIV UNITV Field of HRD – Concepts. New Delhi. Suggested Readings: 1.1992. 2. Pareek. Dhami P. T. Successful Applications of HRD. Dayal. Concept. 5. Udesh. Tata McGraw Hill. ISTD. Dayal. HRD Climate and Practices in India; Developing HRD Strategies; HRD system Design and Design Principles; Design & Administration of Selected HRD Systems; HRD for Workers; HRD Intervention; HRD approaches for coping with Organizational changes. Delhi. B. Case Studies of HRD in Indian Organizations. 7. Rao. etc. Ishwar. New Delhi. 6. D.BUS.1993. 1991. New Concepts. HRD: The Indian Experience. Rawat.V.Dhami P. New India.1995. Designing HRD Systems. Challenges; Staffing HRD Function.
Kogan & Page. 1990. Teamwork. Pepper. R.1992. Senge. Beunet. P. Aldershot. Tata McGraw Hill. Suggested Readings: 1.. Trainee & Top management. IPM. Uday Pareek. Aldershot. Jim.6. Improving Training Effectiveness. The Theory & Practice of Training.BUS 4. Gower. Roger ed. Gower. U. Century. M.London. continuing need. L. London. need for effective MD. 1986. How to Measure Training Effectiveness. . UNITIV UNITV Management effectiveness audit and Management inventory.1992. The Fifth Descipline: The Art and Practice of the Learning Organization. New Delhi. Gower. Buckley R & Caple. Leadership. Pareek.1995. Allan D. UNITII UNITIII Planning the strategies and programme to reach MD objectives Management development methods: Training for human relations. London. Evaluation: Getting management training to pay –off. nd 4. Aldershot. 3 ed. Rae. Lynton. 6. Conduction of MD programme: Role of Programme coordinator. MD policy and committees. 2002. 8. 3. Training Interventions: Managing Employee Development. Managing the Training and Development Function. 1988. Training Instruments for HRD and OD. 2. Reid. rd 7. Training for Development 2 ed. 1984. Communication and Creativity. Vistaar. etc.A. OB & HRD: Management Development UNITI Management development: Perspectives; MD and Management education Pitfalls. 5.
4. Excel Books. 3. Rober C. Elsenpeter. Frame work & Supply Chain: Enterprise Resource Planning: high demand of ERP Implementation Customers Relationship Management Customer Centric Architecture Selling Chain Management Supply Chain Management Supply Chain Planning. 4. ECommerce. Ravi Kalakota & Marcia Robinson EBusiness A Road Map for success. . Pearson Education. EBusiness Models: Categorization of models Developing EBusiness models Constructing EBusiness design Criteria for evaluation of ebusiness Factors for a successful EBusiness Trends of ebusiness customer service. Addson Wesley Long Man Inc. UNITI UNITII Organizational Culture. Toby J. UNITIII UNITIV UNITV REFERENCES: 1. William J. Connecting Clients: Client connectivity IP Addressing Hardware and Software requirements Web browsers Java Active Server Page.Systems Specialisation BUS 4.Velte Ebusiness A Begineers Guide. Parag Diwan. Pearson Education. Tata McGraw Hill.P. SS: EBUSINESS Evolution of EBusiness: Significance of EBusiness Future of EBusiness Success of EBusiness Success of EBusiness. Consumer Privacy and Protection Issues: Privacy issues: Trust e Program Privacy Links and Resources Security and digital signature management Network security Fire walls security Public key infrastructure. Building EBusiness Infrastructure: LANWAN Quality of Service Networking Maintaining and Optimizing EBusiness sites. 5. New Delhi. Buffan EBusiness and IS Solutions. V. Building Blocks for EBusiness: Framework Building Blocks Streams in EBusiness value streams logistic streams. Configuring Ebusiness Server: EBusiness servers: Major players Third party services. Ganesh Kumar EBusiness Models Success strategies.Jaiswal. M. Excel Books 2.
Excel Books. 3. Prentice Hall of India. New Delhi. ERP Implementation Life Cycle: Preevaluation Screening Package Evaluation Project Planning Phase Gap Analysis Reengineering Configuration Implementation Team Training Post Implementation. Consultants and Users: Inhouse Implementation Pros and ConsVendors Consultants End users. (SSA) QAD Recent Developments. Sadagopan S Enterprise Resource Planning A Managerial Perspective. Tata McGraw Hill Publishing Co. ERP and Related Technologies: Business Process Reengineering (BPR) On line analytical Processing (OLAP) Supply Chain Management. Ltd. SS: ENTERPRISE RESOURCE PLANNING UNITI Enterprise Resource Planning (ERP): Evolution of ERP Reasons for the growth of ERP market Advantages of ERP Causes of ERP implementation Failures. Enterprise Resource Management. UNITII UNITIII UNITIV UNITV REFERENCES 1.5. Alexis Leon. ERP Market: SAP AG Baan Company Oracle Corporation People SoftJD Edwards World Solutions Company System Software Associates Inc. Vendors.BUS 4. Tata McGraw Hill . Parag Diwan. ERPA Manufacturing Perspective: Material Requirement Planning (MRP) Manufacturing Resource Planning (MRP IT) Distribution Requirement Planning (DRP) JIT and Kanban Computer Aided Design/Computer Aided Manufacturing (CAD/CAM) Product Data Management Process Management Benefits of ERP. 4. 2. Future Directions in ERP: New Markets and Channels Faster Implementation Methodologies Business Models and BAP is Convergence on Windows NT application Platforms New Business Segments More Features Web Enabling Market Snapshot. bnierpnse Resource Planning. Vinod Kumar Garg and Venkata Krishan Enterprise Resource Planning.
Database Security and Authorization: Security Issues Access protection Multilevel Security Concepts of Database Warehousing and Data Mining. An Introduction to Database Systems. Korth. Database System Concepts. Pearson Education. Date C.J. silberschatz & Sudarshan. Relational Database Management Systems: Oracle and Microsoft Access. Languages and Systems: Relational Model Concepts. Implementation & Management Addison West ey. R. Database Design Theory and Methodology: Functional Dependencies and Normalization for Relational Databases: Normal Forms Boyce Codd Normal Form. Relational Constraints and Relational Database Scheme Update Operations. System Implementation Techniques: Transaction Processing Concepts: Transaction and System Concepts Schedules and Recoverability Serializability of Schedules. Ramakrishnan. SS: Relational Data Base Management Systems (RDBMS) UNITI Relational Model. Database Management Systems. 3. fundamentals of Database Systems. Conolley. 4. Analysis and Comparision of Relational Database Systems Addison. UNITII UNITIII UNIT – IV UNITV REFERENCES 1. McGraw hill 5.BUS 4. Advanced Database Concepts and Emerging Applications: Distributed Database Concepts: Data Repllication and Allocation Types of distributed database systems Query Processing in distributed databases Recovery in Distributed Database. Wesley. Begg & Stracham. 7. Relational Database Design Algorithms and Further Dependencies. McGraw Hill 6.6. Database Systems A Practical Approach to Design. Concurrency Control Techniques: Timestamp Ordering Granularity Locks. Elmasri/Somayajulu fundamentals of Data Base Systems Pearson Education . Valduriez P and Gardarin G. Elmasri R and Navathe S. Addison Wesley 2.
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