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Media Industry

Media Industry

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Published by Neha Kumari Gupta

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Published by: Neha Kumari Gupta on Nov 16, 2010
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y Indian media and entertainment industry stood at US$

12.91 billion in 2009, up 1.4 percent over the previous year. The industry is slated to grow at a compounded annual growth rate (CAGR) of 13 per cent by 2014 according to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI).

DRIVING FORCES y Economic growth of the country in general and rising y y y y y y disposable income levels in particular Gradually liberalizing attitude of the Government Greater interface with international companies Privatization and growth of the radio industry Advancement in technology Favorable regulatory initiatives Liberalized foreign investment regime .

Types of drama in numerous cultures were probably the first mass-media. During the 20th century.FEW TIMES BACK . mass-circulation newspapers and magazines. The first dated printed book known is the "Diamond Sutra". Mass media had the economics of linear replication: a single work could make money. although it is clear that books were printed earlier. Newspapers developed from about 1612. unit costs went down. printed in China in 868 AD. An example of Riel and Neil's theory.but they took until the 19th century to reach a mass-audience directly. increasing profit margins further. y y y y y y Mass media denotes a section of the media specifically designed to reach a large audience. the growth of mass media was driven by technology. and as volumes went up. proportional to the number of copies sold. . Vast fortunes were to be made in mass media. Johannes Gutenberg printed the first book on a printing press with movable type in 1453. with the first example in English in 1620. going back into the Ancient World. Radio and television allowed the electronic duplication of information for the first time.. The term was coined in the 1920s with the advent of nationwide radio networks.

y Entertainment. and sports.Purposes Mass media can be used for various purposes: y Advocacy. marketing. traditionally through performances of acting. y Public service announcements. since the late 20th century also through video and computer games. music. both for business and social concerns. This can include advertising. along with light reading. and political communication. propaganda. . public relations.

music. y The Internet. in the narrow sense.FORMS Electronic media and print media include: y Broadcasting. which has many uses and presents both opportunities and challenges. Video and computer uses followed. y Film. but also for documentaries. . these were mainly used for music. including electronic publishing y Video games. which have developed into a mass form of media since cutting-edge devices such as the PlayStation 3. In the 20th century. and video) y Mobile phones. alerts. most often used for entertainment. y Many instances of various types of recorded discs or tapes. Examples can include Blogs and podcasts (such as news. pre-recorded speech. horoscopes. XBox 360. music. for radio and television. and Wii broadened their use. games. which can be used for rapid breaking news and short clips of entertainment like jokes. and advertising y Publishing.








Magazines y High reader involvement means more attention will be paid to your advertisement. y Split-run tests are available to test your copy and your offer. y Less waste circulation. y Free help is usually available to create and produce your ad.ADVANTAGES Newspapers y Your ad has size and share. and can be as large as necessary to communicate as much of a story as you care to tell. The ad you decide to run today can be in your customer's hands two days from now. You can place your ads in magazines read primarily by buyers of your product or service. y The smaller the page (generally eight and half by eleven inches) permits even small ads to stand out. y Fast closings. .

y Rates can generally be negotiated. Television y Permits you to reach great numbers of people on a national or regional level. at work. Most people listen to the radio at one time or another during the day. During the past ten years. . y Least inflated medium. y Permits you to create a personality for your business using only sounds and voices. y Independent stations and cable offer new opportunities to pinpoint local audiences.ADVANTAGES Radio y A universal medium. y Permits you to target your advertising dollars to the market most likely to respond to your offer. y Free creative help is ususally available. and while driving. y Very much an image-building medium. Can be enjoyed at home. radio rates have gone up less than other media.

y You can get a lot of information if your script is properly structured.. Telemarketing y You can easily answer questions about your product/service. y A "silent" medium. y Highly measurable results. Your message is hidden from your competitors until it's too late for them to react. y Cost effective compared to direct sales. y You have total control over all elements of creation and production. AND MANY MORE TO GO . . y It's easy to prospect and find the right person to talk to.ADVANTAGES Direct Mail y Your advertising message is targeted to those most likely to buy your product or service. y Your message can be as long as necessary to fully tell your story.

DISADVANTAGES Make the lie big. and eventually they will believe it. make it simple. --Adolf Hitler . keep saying it.

.Misguiding the public and ultimately their opinion y MEDIA has the ultimate power of moulding our thought process Eg the terrorism and related windings around Muslim community in India.


MEDIA reveals some sensational facts and figures which are breeching many laws also.SLANTING Without the authentication and authorization from government .R.P. . They mould our opinions as per their requirement and T.


they are more demanding for luxuries rather than their needs eg mobiles and vehicles. rash driving with the wrong view of media industry. leading to less societal interaction. addiction and negative actions like crime. . People spend more than needed time with MEDIA and its sources. AND THIS LIST GOES ON . It has given rise to various negative habits like smoking.DECLINE IN OUR CULTURE Children of our generation have lost their innocence. Health related problems also have increased tremendously. The way the relationships of every relation shown has also redefined our definitions of relations in society as well as ourselves.

riots a single rumor or misspelled news has done long range harms then ever predicted. the spreading of rumor They had earlier done this with about the end of this world by 2012. as per the predictions by MAYA Civilization and its calender.CREATING NEWS Playing with the emotional and religious sentiments of viewers. They don t test the hypothesis on scientific grounds instead they reveal them as it is. . panicking the citizens. In case of national alert situation like war.


PRIORITIES MISPLACED MEDIA has talked a lot about failure of Common Wealth Games in terms of organizational failure Preparation delays Mass volunteer walkout Alleged racism Infrastructural compromise Terror threats .

But failed to talk about the following more burning issues lying beneath Labour violations Child labour Social and environmental impact .

CRICKETERS etc . .are made public. They are like open book in the limelight for every INTERESTED people on the earth. Eg:scams videos placed on FACEBOOK and other sites. Eg: the continuous live telecast of marriage of Abhishek and Ashwarya. theirs nothing private in their lives. T.PRIVACY VIOLATION The lives of our CELEBRITIES including our bollywood ACTORS and ACTRESS. Sania Mirza Even the life of any common people can be put on any of the websites and sometimes social networking sites harassing them to the any extent.V characters. Mahendra singh dhoni.

.MORE USAGE OF TIME DEVIATION More of public time and interest is wasted on astrology. they beat around the bushes. Instead of showing real news they shows news which are of less important or sometimes of no importance. e. Horror shows and reality shows.g. gossips about film celebrity In place of talking of problem and its solution.

financial services and public services with high wages. Jawaharlal Nehru University. University of Hyderabad. Bachelor of Education etc. Master of Arts. Bachelor of Science. Osmania University. Jamia Milia University. They offer different professional courses leading to a bright career. Bachelor of Engineering. . industries. Some of the most popular universities in India are University of Delhi. banks. After completion of these courses. financial companies. multi-national companies. excellent job opportunities are waiting for you in different areas like hospitals. y Educational institutions in India India is home to many colleges and universities that are recognized throughout the world. Banaras Hindu University.Career in Media Industry y Majority of institutes are government approved and recognized all over the country. One can get bachelors and master's degree in the respective courses such as Masters in Business Management. educational institutes.

University of Pune. New Delhi. Media industry is very vivid and one of the most versatile industry. Indian Institute of Mass Communication .Central Institute of English & Foreign Languages . Mumbai. Hyderabad. . University of Allahabad. Pune. Gujarat University. Assam University etc. Film & Television Institute of India. AJK Communication Research Centre. Jamia Milia Islamia . New Delhi. Some of the colleges that offer electronic media related courses are . Xavier Institute of Communications. Thus the scope of a Career in media industry is vast.Bombay University.

Career in Print Media Career in Retail Sector Career in Real Estate Development Career in Occupational Therapy Career in NGO Career in Jewelry Career in Elementary Education Career in Animation Career in Drafting Career in Crime Scene Investigation Career in Call Center Career in Academia Career in Hardware and Networking Career in Hospitality Sector .

Career in IT-ITES Sector Career in Modeling Career in Marketing Career in Data Entry Career in Aviation Sector Career in Bioinformatics Career in Advertising and Public relations Career in Pharmaceutical Industry Career in Paintings Art Career in Healthcare Career in Data Entry Career in Travel and Tourism Industry Career in Beauty Industry .

Media & Mass Communication y Careers in Film & TV Careers in Mass Communication y Career as DJ Careers in Film Editing y Career as Cartoonist Careers in Sound Engineering y Careers in Documentary Film Making y Careers in Screenplay Writing Careers in Publishing y Careers in Photo Journalism y Career As Voice-Over Artist Career as Video Jockey y Careers in Video Editing Careers in TV Anchoring . Film.SPECIFIC MEDIA JOBS y Journalism y Media operator y Programmers (online adds) Career Options in Advertising.




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