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I express my deep sense of gratitude to Mr.Soumyaprakash Bala (faculty marketing) TAT, BBSR my project coordinator for extending me the necessary permission to complete the project work in Rourkela Steel Plant. I am thankful to Mr. R. Panda, Jr. Manager (Marketing) RSP, my Panda external guide who has guided me throughout the project in order to complete the project smoothly. I had a good experience of working with him as he had tried his best in providing every possible information regarding the project. His support and valuable information had made this project much effective and simpler. I would like to pay my gratitude to Rourkela Steel Plant (SAIL), which had given me opportunities to undergo the summer training programme in its Marketing Department, RSP. Finally I wish to express my thanks to all of my trainee mates, friends and my family members for their kind co-operation in this project.
REGD.NO :-0806289033 MBA
TRIDENT ACADEMY OF TECHNOLOGY BHUBANESWAR
BISWAJIT SAHOO REGD.NO :-0806289033 MBA TRIDENT ACADEMY OF TECHNOLOGY BHUBANESWAR . in “TRIDENT ACADEMY OF TECHNOLOGY”. SAIL. Rourkela is the result of my own efforts in the plant training which I have undergone as a part of the curriculum in “MASTER OF BUSINESS ADMINISTRATION (MBA)”.DECLARATION I. Soumyaprakash Bala I thereby declare that I have fulfilled all the provisions of industry training in Rourkela Steel Plant (RSP) and based on the training I had acquainted my self to the best in the knowledge of marketing of the secondary steel products of RSP. hereby declare that this project report entitled “MARKETING STRATEGY OF RSP” with special reference to marketing of secondary steel products of Rourkela Steel Plant. This project report has not been submitted to any other Institute/ University for the award of any degree or diploma. I had undergone my summer training under the guidance of Mr.
DETAILS OF PROJECT NAME: NAME OF THE ORGANIZATION: AREA OF PROJECTP: DURATION OF PROJECT: NAME OF THE REPORTING AUTHORITY: OF THE ORGANIZATION: GUIDE OF THE INSTITUTE: SUBMISSION DATE: .
Organization structures Organization structure defines how task to be allocated.The wrong structure is indeed a guarantee of non-performance. and the formal coordinating mechanisms and interaction patterns that will be followed. Today however a company no sooner finishes a major job of reorganizing itself than it starts all over again. The right organization structure is not performance itself.Organizations are continuously analyzed from a variety of prospective.INTRODUCTION What is an organization? An organization is a consciously coordinated to social entity with a relatively identifiable bounder that functions on a relatively continuous to achieve a common goal or set of goals. it produces friction and frustration. but rather a prerequisite of performance .They are not being objects .Some years ago many managers yet to learn that organization design and organization structure deserves attention.But today everyone accepts this . . It is not just a academic exercise . The classical organization structures of the 1920’s 1930’s stood for decades without needing more than an occasional touching up.But perfect organization is like perfect health .Thus the careful analysis of organization is a serious and important matter. Organization structures are becoming increasingly short lived and unstable. thinking and hard work . basis Organizations are a dominant component of contemporary society and they surround us . who reports to whom.Indeed organization studies have been one of true “growth industries” of the past few years . puts the spot light on the wrong issue and makes mountains out of trivia .
SOURCES OF DATA . 3. Besides the academic requirement. the other objectives of the study are 1. 4.Why study organization? It is therefore very essential that every student of MBA carries out internship study and detailed analysis of an organization. 2. To find out if the same interventions were genuinely applied or not. To study if growth rates achieved and development taken place sustained its position. The study is based on the study of “Online Forward Auction” of RSP. To find out if the marketing interventions been practiced for the development of the organization. To study if the interventions brought development to the organization. OBJECTIVES OF THE STUDY The study is undertaken for submission for partial fulfillment of the requirement for the Marketing Management in Online Forward Auction. SIGNIFICANCE OF THE STUDY The significance of the study on marketing management lies in finding the advantages in the present practices of marketing and difference with the past practices of marketing by the marketing department of Rourkela Steel Plant. METHODOLOGY The present study in an organizational level study carried on continuously for a period of five weeks in Rourkela Steel Plant. This study will help the student to have a clear knowledge of what is an organization and what are the major factors that lead to structuring of the organization and how a good organization structure will enable in achieving the objectives effectively.
In this study data were collected from secondary sources of data collection. Secondary data was collected from the official records. . manual and through internet. journals published books.
SAIL’s subsidiary at Chandrapur is a bulk producer of Ferro-alloys. producing both basic and special steels for domestic construction. automotive and defense industries and for sale in export markets. now a subsidiary of the Steel Authority of India.Bokaro and Burnpur producing carbon steels.STEEL AUTHORITY OF INDIA LIMITED Steel Authority of India Limited (SAIL) only the name is sufficient gives a brief idea about the Organization.Durgapur and Bhadravati.Rourkela . Jamshedji Tata sowed the seeds of modern steel industry in 1907. engineering. When Tata Iron & Steel Company Ltd (TISCO) was established. power. railway. It is a fully integrated iron and steel maker. SAIL owns and operates eight manufacturing plants – five integrated steel plants at Bhilai . In the year 1939 production of steel started in another private steel company called the Indian Iron and Steel Company. After the independence (SAIL) Steel Authority of India Limited became a major player of steel and iron and a major supplier to all the fields. Steel Authority of India Limited (SAIL) is the leading steel-making company in India. As we know Mr.Durgapur . and three special steel plants at Salem. .
JOINT VENTURES SAIL has promoted joint ventures in different areas ranging from power plants to e-commerce. including hot and cold rolled sheets and coils. located principally in the eastern and central regions of India and situated close to domestic sources of raw materials. galvanized sheets. electrical sheets. the Steel Authority of India Limited (SAIL) is India’s largest and among the leading steel producers in the world with a turnover of over Rs 32.280 Crores. Management Training Institute (MTI) and Safety Organization at Ranchi. The SAIL corporate office in New Delhi manages and overseas these vast business. SAIL manufactures and sells a broad range of steel products. structural. SAIL and TATA steel have also jointly set up metaljunction. Almost all our plants and major units are ISO Certified. The important joint ventures of the company are. Going beyond steel production. limestone and dolomite mines. a subsidiary of US steel corporation.com Pvt. Ltd. bars and rods. SAIL has a well equipped Research and Development Center for Iron and Steel (RDCIS) at Ranchi. which helps to produce quality steel and develop new technologies for the steel industry. ♦ NTPC SAIL Power Company Pvt. one with USX engineers and consultants. including the Company's iron ore. railway products. Ltd . stainless steel and other alloy steels. and one with Bansal mechanicals works for a service center at Bokaro.Ranked amongst the top ten public sector companies in India in terms of turnover. SAIL produces iron and steel at five integrated plants and three special steel plants. plates. SAIL has its own in-house Center for Engineering and Technology (CET). Besides. SAIL has formed several joint ventures in different areas ranging from power plants to e-commerce. With the capacity of 12 million tones (MT) of crude steel. Three are with NTPC and DVC for taking care of steel plants captive power requirements. . Our captive mines are under the control of the Raw Materials Division in Calcutta. for prompting IT in steel sector. company managing ecommerce activities in steel and related areas. The Environment Management Division and Growth Division of SAIL operate from their headquarters in Calcutta.
on 40:60 bases to promote a service centre at Bokaro with the objective of adding value to steel. BPSCL is currently expanding its capacity by installing 2x250 MW coal based thermal unit at Bokaro. UEC SAIL Information Technology Limited This 40:60 joint venture between SAIL and USX Engineers & Consultants. promotes information technology in the steel sector. ♦ SAIL-Bansal Service Center Ltd. this company promotes e-commerce activities in steel and related areas. this 50:50 joint venture between SAIL and the National Thermal Power Corporation (NTPC) operates and manages the Captive Power Plants-II of the Durgapur and Rourkela Steel Plants which have a combined capacity of 240 MW. Limited This 50:50 joint venture between SAIL and the Damodar Valley Corporation formed in January 2002 is managing the 302-MW power generation and 1880 tones per hour steam generation facilities at Bokaro Steel Plant.Set up in March 2001. Events & Conferences. a subsidiary of the US Steel Corporation. Mjunction Services Limited A joint venture between SAIL and Tata Steel on 50:50 bases. and Publications etc. ♦ Bokaro Power Supply Company Pvt. SAIL has formed a joint venture with BMW industries Ltd. Coal Sales & Logistics. . A new added service includes E-Assets sales.
♦ Bhilai JP Cement Ltd SAIL has also incorporated a joint venture company with M/s Jaiprakash Associates Ltd to set up a 2. MAJOR UNITS OF SAIL STEEL PLANTS Bhilai steel Plant Bokaro Steel Plant Durgapur Steel Plant Rourkela Steel Plant IISCO Steel Plant LOCATION Bhilai.West Bengal Rourkela .2 MT cement plant at Bhilai. Likely to commence operations by October'2010. Jharkhand Durgapur. ♦ SAIL&MOIL Ferro Alloys (Pvt.1 MT cement plant at Bokaro. of 1. ♦ Bokaro JP Cement Ltd SAIL has also incorporated a joint venture company with M/s Jaiprakash Associates Ltd to set up a 2. Orissa West Bengal . Likely to commence operations by March'2010.0 lakh tonne capacity.) Limited SAIL has incorporated a joint venture company with M/s Manganese Ore (India) Ltd to set up Ferro-manganese and silicomanganese plants at Nandini / Bhilai. Chhattisgarh. Bokaro.
Market research. SAIL IRON ORE MINES PROFILE Mines State Capacity (MTPY) . special steels and stainless steels are marketed directly by CMO through units in co-ordination with rail. Import of coal and other consumables. West Bengal. Karnataka. Information System.SPECIAL STEEL PLANTS Alloy Steel Plant Salem Steel Plant Visvesvaraya Iron & Steel Ltd Durgapur. The main functions of CMO are as follows. Production planning and dispatch co-ordination with plants. roads and shipping sector to ensure quality and promote dispatch of products. CENTRAL MARKETING ORGANIZATION (CMO) All SAIL ‘s products except alloy. Export of steel. TamilNadu. Salem. Marketing of Steel products and fertilizers. Bhadravati.
Kiribru Meghahatuburu Bolani Barsua Kalta Chiria Jharkhand Jharkhand Orissa Orissa Orissa Jharkhand 4.30 4.10 0.7 .20 2.01 1.25 4.
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