INTRODUCTION TO TOPIC

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CHANNEL MANAGEMENT: Distribution plays important role in success and failure of any organization . The organization may fail, if its distribution networks are not efficient and unable to provide the necessary items at required place and at reasonable time. Distribution system of Nestlé is one of major source of competitive edge over its existing rivals. Nestlé has its own distribution networks equipped with all necessary transportation facilities. They transport their products at major regional sales offices, which are situated at different cities of India. These sales offices (distribution centers) have their own vans with sales people who sell and transport goods to the small retailers. M A N U F A C T U R E R CARRIAGE & FORWARDER AGENT DISTRIBUTOR WHOLESALER RETAILER End customer tRETAILER In general Nestlé follows the above sequence for distribution of its products. In India this strategy is working very effectively and efficiently. By the above diagram, we can understand that the products are sent to the C&F Agents of the company from its Manufacturing Unit. Then at later stage it·s been sent to Distributor and Super Stockist. Here, Distributor is the responsible person to manage the availability of products in his area, whereas Super Stockist supplies the goods to Re-Distributor who is responsible to manage the availability of outside the region of Distributor. Then the Distributor and Re-Distributor supply the products to Wholesaler and Retail in their respective region or area. There will be a single C&F Agent for every state who supplies the goods to the Distributor. Now, distributor will be appointed by the company for every urban city. That distributor will be to maintain the proper flow of goods in his region. Whereas on the other hand there will be a Super Stockist in the same city who will supply the products to the Re-Distributor who will be there at the near by places of that city

Taste of Nestlé in each of the countries where Nestlé sell products . cereals.000 people from more than 70 countries and have factories or operations in almost every country in the world. pharmaceutical products and cosmetics too.OBJECTIVES: To identify how the distributors manages the supply of goods to whole seller and retailer • Perception of retailers towards the distribution channel of the nestle • To consider the part that supply chain plays in delivering value to the end customer • COMPANY PROFILE: Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. wherever they are. The Company's priority is to bring the best and most relevant products to people. mineral water and other food products. Long-term potential is never sacrificed for short term performance. the Nestlé family has grown to include chocolates. launched his product Farine Lactée Nestlé. frozen products. yoghurts. Beginning in the 70s. which symbolizes security.a nutritious gruel for children. The nest. whatever their needs. Nestlé employ around250. Since it began over 130 years ago. Nestlé has continued to expand its product portfolio to include pet foods. which means each country is . the pharmacist. in both the company name and the logotype. coffee. still plays a central role in Nestlé·s profile. Nestlé's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. all with one thing in common: the high quality for which Nestlé has become renowned throughout the world The Company's strategy is guided by several fundamental principles. The history of Nestlé began in Switzerland in 1867 when Henri Nestlé. Nestlé markets a great number of products. which means ·little nest·. throughout their lives. As the years have passed. Today. Nestlé·s success with product innovations and business acquisitions has turned it into the largest Food Company in the world. family and nourishment. Henri used his surname.Nestlé is based on the principle of decentralization. soups.

´THINKING GLOBALLY ACTING LOCALLY INTRODUCTION TO NESTLÉ INDIA Nestlé India is a subsidiary of Nestlé S. but also instill amongst the community. This has earned it the trust and respect of every strata of society that it comes in contact with and is acknowledged amongst India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India' Nestlé·s relationship with India dates back to 1912.A. After India·s independence in 1947. when it began trading as The Nestlé Anglo-Swiss Condensed Milk Company(Export) Limited. From increasing the milk yield of their cows through improved dairy farming methods. With seven factories and a large number of co-packers. scientific crop management practices and helping with the procurement of bank loans. the economic policies of the Indian Government emphasized the need for local production . decentralize what you can'.responsible for the efficient running of its business. Progress involved the creation of prosperity on an . a confidence in the dairy business. integrity and fairness in all aspects of its business and expects the same in its relationships. Headquarters in Vevey sets the overall strategy and ensures that it is carried out.including the recruitment of its staff. That's not to say that every operating company can do as it wishes. to irrigation. Nestlé believes that they should think about their organizations globally but they deal with people by interacting with them locally. Nestlé is a company which is present in all over the world but it has difference and unique motto to deal in all over the world. where the Government wanted Nestlé to develop the milk economy. Progress in Moga required the introduction of Nestlé·s Agricultural Services to educate advice and help the farmer in a variety of aspects. It's an approach that is best summed up as: 'centralize what you must. of Switzerland. Nestlé set up milk collection centers that would not only ensure prompt collection and pay fair prices. Nestlé India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction.Nestlé responded to India·s aspirations by forming a company in India and set up its first factory in 1961 at Moga. importing and selling finished products in the Indian market. Punjab. The Company insists on honesty.

For more on Nestlé Agricultural Services. MILKMAID and NESTEA and in recent years the Company has also introduced products of daily consumption and use such as NESTLÉ Milk. Nestlé India is a responsible organization and facilitates initiatives that help to improve the quality of life in the communities where It operates. MILKYBAR. KIT KAT. Competetors of nestle are Cadbury. NESTLÉ SLIM Milk. The Company continuously focuses its efforts to better understand the changing lifestyles of India and anticipate consumer needs in order to provide Taste. as well. BAR-ONE. MILO. suppliers of packaging materials.MAGGI. services and other goods. Nestlé India manufactures products of truly international quality under internationally famous brand names such as NESCAFÉ. . Bru. Nutrition. safe food products at affordable prices. The Company's activities in India have facilitated direct and indirect employment and provides livelihood to about one million people including farmers. It helps the Company to create value that can be sustained over the long term by offering consumers a wide variety of high quality. Amul etc. The culture of innovation and renovation within the Company and access to the Nestlé Group's proprietary technology/Brands expertise and the extensive centralized Research and Development facilities gives it a distinct advantage in these efforts. but a thriving hub of industrial activity. Nestlé has been a partner in India's growth for over nine decades now and has built a very special relationship of trust and commitment with the people of India. NESTLÉ Fresh 'n' Natural Dahi and NESTLÉ Jeera Raita. Health and Wellness through its product offerings.on-going and sustainable basis that has resulted in not just the transformation of Moga into a prosperous and vibrant milk district today.

PRODUCTS OF NESTLE: Milk products and nutrition: NESTLÉ EVERYDAY Ghee NESTLÉ Milk NESTLÉ Slim Milk NESTLÉ NESVITA PRO-HEART MILK NESTLÉ Fresh 'n' Natural Dahi NESTLÉ Fresh 'n' Natural Slim Dahi NESTLÉ Jeera Raita NESTLÉ NESVITA Dahi NESTLÉ MILKMAID Fruit yoghurt NESTLÉ MILKMAID NESTLÉ NIDO NESTLÉ Dahi BEWAREAGES: NESTEA ICED TEA WITH GREEN TEA NESTEA ICED TEA NESCAFÉ CLASSIC NESCAFÉ SUNRISE Premium NESCAFÉ SUNRISE Special NESCAFÉ CAPPUCCINO NESTEA Instant Hot Tea Mixes NESCAFÉ 3in1 PREPARED DISHES AND COOKING AIDS: MAGGI 2-MINUTE Noodles MAGGIVegetablttaNoodles MAGGI CUPPA MANIA MAGGI Healthy Soups MAGGI Masala-ae-Magic MAGGI Sauces MAGGI Pichkoo MAGGI Pizza Mazza MAGGI MAGIC Cubes MAGGI Vegetable Multigrainz Noodles MAGGI Bhuna Masala MAGGI Coconut Milk Powder MAGGI Pazzta MAGGI Sanjeevni Cup Soup .

raw survey responses would be primary data. particularly in surveys and descriptive researches. In surveys we obtain primary data either through observation or through direct communication with respondents in one form or another or through personal interviews Here the primary data is obtained by Questionnaire Method . For example. There are several methods of collecting primary data.CHOCOLATE AND COMFECTIONARY: NESTLÉ KIT KAT NESTLÉ KIT KAT CHUNKY NESTLÉ MUNCH NESTLÉ MUNCH POP CHOC NESTLÉ MILKYBAR NESTLÉ MILKYBAR CHOO NESTLÉ BAR-ONE NESTLÉ Milk Chocolate POLO NESTLÉ Eclairs NESTLÉ MILKYBAR Eclairs NESTLÉ MILKYBAR Crispy Wafer HYPOTHESIS: TO IDENTIFY WHETHER THE SUPPLY OF NESTLE PRODUCTS MEETS THE DEMAND OF WHOLE SELLERS AND RETAILER • • If supply meets the demand use null hypothesis If supply does not meet the demand follow alternate hypothesis REASEARCH METHODOLOGY: PRIMARY DATA (Direct Contacts) is the data observed or collected from first hand Experience. a structured survey might be conducted for the purpose of discovering current attitudes on a particular topic.

the census. Qualitative data includes biographies. LIMITATIONS: • The study is limited to small area. personal letters. policy statements. diaries. or any one who takes care of recruitments etc. to supplement or compare or to use parts of it. The list is endless and once the type of secondary data is identified. It can be used to get a new perspective on the current study. Since the data has been collected for another purpose by somebody else. planning documents or specimens. • Topic is vast but availability of information and timeline is short.SECOUNDARY DATA (Tele calling) is data that has already been collected and collated by somebody for some reason other than the current study. records. • Limited sample size and random sampling having a drawback of results. census.g. it may not be fully useful. concerned person (HR) visiting cards. . published material. • The entire customer will not giving good response • There was no way to check the authenticity of the information given by the respondents and thus had to be accepted as genuine. as another study may prove costly and time consuming e. the context could have changed or data could have been doctored. documents. Quantitative data would have market research. and Economic documents. computer database. it becomes easy to locate the source. Secondary data can further be divided into two parts.

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