Questionnaire

(Sales and Marketing department)

1. What type of sales organisation structure do you possess?

2. What are the various channel structures in which you operate?
3. What are the various criterion/terms and conditions of selecting your channel
members?
4. What is the average Inventory Size you keep?
5. What is the average Order Cycle time?
6. What are the various modes of transportation adopted and cost incurred?
7. What are the methods of measurement and frequency of providing appraisals to
channel members?
8. What are the modes of by which you receive your payments:
i) Advance payment ii) Payment on Delivery iii) Credit payments
9. In case you provide the credit period, what is the time limit?
i) upto15 days ii) 15-30 days iii) >30 days.
10. How frequently do you collect the feedback from your Channel members?
i) Weekly ii) Quarterly iii) Monthly
11. How will you rate and rank the following aspects of your Channel Members:
Very Good Satisfactory Poor Very
Good Poor
Dealer’s
Efficiency
Timely
payment
Transporters
behavior

12. What are the margins you provide to your Channel Members?
 13. How do you assign targets to your sales personnel’s and what type of targets?

14. Do you support your Channel Members by promotional activities?

a) YES b) NO
If Yes, i) Number of Promotions.
ii) Timing of Promotions.
iii) Quantity of Promotions.

15. Have you ever gone for market research?

a) YES b) NO
If Yes, w.r.t. whom?
• Customers
• Channel Members
• General market survey
16. i) What type of market research was it?
What was your budget?
17. How frequently you go for market research?

Name of Respondent: ……………………………………………………

Name of Organisation:……………………………………………………
Designation: ……………………………………………………
Address: …………………………………………………….
Tel. No.: …………………………………………………….

THANK YOU

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 Questionnaire
(For Dealer’s/Retailer’s/Franchisee)

1) What are the different brands which you keep in stock?

2) Which brand is most asked by the customers
i) Liberty ii) Lee Cooper iii) Other’s ……………………………..
3) What is your average sales/month?
4) Which brand do you recommend to the customer and why?
5) Do you get any credit period from the company?
a) YES b) NO
If Yes, What is the credit period you get:
i) Upto 15 days ii) 15-30 days iii) >30 days
6) What is your average order size?
7) What are the margins that you get from the company?
8) What is the average order cycle time taken by the company?
i) < 5 days ii) 5-10 days iii) > 10 days
9) Where would you rank the services/assistance provided to you by the company/s
Very Good Satisfactory Poor Very
Good poor
Delivery Time
Quality Maintenance
Incentives
Promotional activities
Condition of Product
Ease and Flexibility of
placing Order
Transporter’s Behavior
Customers Orientation
Commercial Terms
Services of Sales Persons

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 10) How will you rate the efficiency of your sales persons
a) Very Good b) Good c) Satisfactory d) Poor e) Very poor
11) Does company provides you with any assistance by means of promotional
activities?
a) YES b) NO
If Yes, Numbers, Timing, Quantity of promotions.
12) Do you provide appraisals to your sales persons?
a) YES b) NO
If Yes, on what Parameters?

______________________________________________________________________
_

Person contacted: …………………………………………………………..

Name of dealer: ……………………………………………………………..
Address: ………………………………………………………………..
Tel. No.: …………………………

Dealer: M/S __________________________________

Q.1. What preference do you look for before applying for dealership?

Q.2. Which brand do you think is the most striking among the people and why?

Q.3. How often do you promote your brand?

Q.4. What are the financial schemes that you provide for sales?

Q.5. How do you collect feedback from customer?

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Q.6. What factors people look upto while purchasing a particular brand?

Q.7. Do the heavy duty vehicles need advertisement? If yes, what measures do you take?

Q.8. Do the people consult the distributor before deciding a brand?

Q.9. Do the dealers need to fulfil some criteria before of obtaining the dealership?

Q.10. Do you supply vehicles to the industries directly?

SAMPLE QUESTIONNAIRE
(As a part of our management program project we have taken
the initiative of
conducting a survey to know the Market segmentation and
sales trend of Maruti
Suzuki. Your unbiased and sincere feed back would add value
to this survey.)
{Please take your time to fill this form}
NAME OF THE DEALER:
ADDRESS:
1. From how many years you are selling Maruti Suzuki cars ?
a)More then 2 years b) More then 5 Years c) More than 10 Years
2. Which segments of cars you are selling more?
a)A b) B c) C d) D e) E
3. What is reason behind it.
4. Is customer is price sensitive.
a) Yes b) No
5. What is competitive advantage of Maruti Suzuki over other cars
companies.
A) Price b) Quality c) After sales service d) Other
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6. Which version is the customer prefer more.
a) Petrol b) diesel c) LPG or GAS
7. Why customer does not prefer other segments?
8. What is its sales position of Maruti Suzuki?
a) going up b) going down c) remains constant
9. What is the reason Maruti has less models in the segment D and E.?
10. Any suggestion or recommendations for MSL

THANK YOU