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Tier 1: Economy Class


Tier 2: Business Class

Tier 3: Luxury Class


DELTA MODEL
System Lock-In

Customer Solution Best Product


Competition based on
differentiated Position
Pursue Economies of Scale through
large market share (47%)
Higher On Time Performance(96%)
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10,438.57 11,571.15 8,811.10 7,057.78 5,693.73
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NACIL, 18.7
Airways, 19.5

Indigo, 16.2
met Lite, 26.9

Go
Air, 5.8 KingFisher, 19.
8

Spicemet, 12.6
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Adaptive Process in Supporting Strategy

ST PR U T
Rationalizing routes
 ost controlling easures
 iscontinuing long aul routes
perational effectiveness
 Uses Air us instead of oeing
 Lending oeing - on lease
 ecreasing loc ours
Setup usto er Interface li e We ec -in
 pti izing annel Mix li e We ec -in & istri ution
usto er targeting
Agents.

met Airways Konnect


No Frill jet airlines
Innovation Significant initiative in its eco erce for convenience of
guest and passenger.
Characteristics for Strategic Position

BEST P OD CT
Differentiatated
Through Better Service
Better On Time Performance
Scope
On Board Entertainment

Increase Market Share(47%)

Scale

Better Service Capabilities like


Online web check-in and seat selection and food selection.
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Continuing to expand alliances with other


international airlines
Expanding current market ( K, Asia, South
Africa, Europe)
Improve customer service quality

Better on-time reliability


Thank You