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Pakistani market. The advancement of entertainment industry has effected the food and beverages industry in a very interesting way.Generation Y is becoming more conscious about their appearance.The youth in our country is also becoming conscious about how they look.Youngsters,these days are concerned about what they eat and drink. The positioning of the energy drinks which have been launched in our country is not very strong.Red bull tried to position as a high caffeinated drink.Shark ,Speed and Sting tried to follow Red Bull. In such a scenario there is a need for an energy drink which relies on the most important attribute which is superior and monstrous ENERGY . We are positioning MONSTER as an energy drink which is FUNCTIONALLY better than other energy drinks. As we have mentioned already th