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How Americans Get Rich
AMERICAN SUCCESS INSTITUTE
A NONPROFIT ORGANIZATION
Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36
32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71
.....100 96...............................75 71...............96 92........... Build Networks ............................... Deal With It......... Go for the BIG Fish.................73 69. Embrace Technology ................................................................... American Business Slogans........................................ A Few Important Words .....................74 70... Aim for the One Percent .................................92 88.....................................81 77........... Advertising Basics ...............72 68.............. The Example of Wal-Mart ................. Hire Slowly...... Read........................................ Supervise .................................................................102 98.....................99 95.78 74.....................................................................89 85........................................86 82.............................................................. Close the Door on Regrets.........79 75.................. Be Open to New Ideas ...................98 94.......77 73...................... Appreciate Your Customer .............................................................................................................................................................85 81...... Invest in Commercial Property ....................83 79............88 84...... The Typical American Millionaire................ Go Green ................. Start a Business Now...................................................................................................................................................................67................................................... Start Your Revolution........90 86............... Act With Boldness................................................................ Learn............................................... Become an Action Principles® Champion........84 80.101 97...................................................82 78...........103 99....... Jack Welch: Self-Confidence .... Heed the Warnings ........................91 87.............76 72................... Read.93 89.......104 100................ Read................ Raise Your Prices........ Write Your Elevator Pitch ........... Ask a Lot of Questions................... Read Biographies....94 90.95 91.....105 4 .. Fire Quickly ..................87 83...80 76..... Magnify Your Effectiveness ...97 93.... Your One Life ...... Do What You Love Doing........ Thank Your Ancestors ................
a tough. They charge a fair price. you don’t need luck. spiritual person of action. They copy the leaders in their industries. Bill FitzPatrick • Bill FitzPatrick. There have been self-made successful people from every era of history and from every country. Follow the Action Principles and these How Americans Get Rich principles. always improving. learn from your mistakes and persist.com 5 . Write down your goals. usually in real estate.How Americans Get Rich As you read How Americans Get Rich. Watch my free instructional videos. You can do this. you can do wherever you live. You can do this. thoughtful. you realize that what successful people have done and are doing in America. They build repeat business from a satisfied customer base. You can have a prosperous life and make a difference in your community. I will be honored to be your teacher. Appreciation and respect will be yours. If you are an Action Principles® Champion. in Hanoi or Havana or Halifax. I will not wish you good luck. They offer a product that people want to buy. They make money and they invest. They keep their businesses moving forward. work hard.
Commit your mind and actions to do what it will take to succeed. Set a goal of working 20% more. so don’t be shy. These are your goals. Plan to do what the average person has done once and do it again and again until you become a millionaire. 1 6 . Average people work forty hours a week. working fifty hours and using the extra income to invest. is where you’ll go.Set Goals You have one life. Plan for it. Set a goal to watch ten hours and use the other ten hours more constructively. You need the time and the resources to develop your individual potential and special talent. Write it down. What you plan. Average people buy one house. Dream big. Set a goal right now to rise above the average and live an extraordinary life. or don’t plan. hoping that this single investment will ensure a comfortable retirement. Average people watch twenty hours of television each week.
You learn the fast food business from the ground floor up and inside and out. You network with other store managers and store owners. Then. You react with an understanding smile when a child spills a milkshake. Take your goal and divide it into meaningful. Now. realistic. You pick up litter in the parking lot. 7 2 .Divide and Conquer Initially. On the road to your future. You confidently borrow the money to buy your first store. You mop floors. You volunteer to do the jobs that average employees avoid. many of the goals you set will seem ambitious. You start by owning one. divide your journey into short trips. You get a job at McDonald’s. This is good. You willingly work extra hours. You become a shift supervisor and then assistant manager and then manager. you invest in a second and third and fourth store. You want to own several McDonald’s franchises. achievable objectives. Reach for the stars. You are known and liked by the national corporation. make your plans. clean rest rooms and empty grease traps. You become the irreplaceable employee. with your feet firmly planted on the ground.
Some lucky few are able to call you parent or boss. Every day.Write a Personal Mission Statement There is an ideal you. Others are proud to call you friend. who you are now and the ideal you. Keep writing and refining and living. ideal you. thoughtful. you pursue your ideal. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. stop to think about who you were. spiritual person of action. You are a tough. You can keep a diary or scrapbook. You have much and are able to share often. Or. While average people are idle. You are prosperous. to your office. you can simply write a page or a paragraph. Be the confident. Everything about you spells success from your home and your car. You are admired and respected. 3 8 .
Follow Through Follow through is the secret weapon of the highly successful businessperson. It is the restaurant manager who visits every table after every meal. It is the florist who calls the week after the wedding. It is appreciating and respecting your customer. It is making the customer feel special and important. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer. It is the wow factor. It is doing the optional. It is openly and honestly talking with a customer who has a problem and doing your best to correct it. It is bettering the standard. but every night. It is always performing above and beyond expectations. It is the contractor who cleans up. 4 9 . not just at the end of a job.
You excel by working hard at the harder aspects of your job. clean-up. Many average workers are clock watchers. 5 10 . you give yourself a competitive advantage over average workers. Often. some see it as a comfortable meeting place where friends co-mingle in a commercial environment. encouraging an individual to personal excellence. your bosses will acknowledge. They are focused on avoiding criticism while waiting for their next paycheck. appreciate and reward your hard work. you embrace. Think followup. the workplace is not a proving ground. If you actually concentrate on working while you are at work. If you are working for the right company. solving customer complaints and soliciting new business. Rather.Embrace the Hard Work You excel by not being an average worker. dealing with problem employees. What the average worker avoids. The business becomes incidental to the social.
learn and accomplish. You buy six properties. spiritual person of action. You offer a quality product at a fair price. Becoming financially independent is not complicated. and create a family financial empire. thoughtful. You research. You find a way. You appreciate your customers. you plan and you act.Don’t Complicate Matters Average people often complicate business matters because within those complications. There are those who talk accomplishment. You listen. you think. you can do. pay off your debts. You find knowledgeable teachers and mentors. Average people buy one house in the hope of a comfortable retirement. they can find excuses for inaction. What others have done. You don’t sit around sharing ignorance with your friends. You identity the leaders in your industry and you do what they are doing. Following The Action Principles®. Running a business is not complicated. you are a tough. 6 11 . There are those who listen.
Perhaps several vendors should not have been so highly recommended. You allow discontent among staff to fester. With the slow creep of discouragement. Maybe the work ethics of some recruited staff do not match expectations. It’s seems a small fact that the flowers in the beds outside the office are dead. You don’t turn a blind eye to anything. You maintain the standards. It gets easy to overlook the smudges on outgoing correspondence. For the extraordinary. average people quit and settle for mediocrity. To keep to a steady course and strive toward excellence. You can’t yawn and shrug your shoulders. You are the boss. reality starts to kick in. you do that. Suddenly updating the website is no longer a priority. some customer interest will wane. If you need to find new suppliers and new employees and new ways to promote your products or services. After the novelty wears off. you are responsible for the energetic or toxic atmosphere in your workplace. You attend to the details. Through your example. you may have to make improvements again and again.Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. second rate and quitting are not options. Ownership and management responsibilities are demanding. 12 7 .
8 13 . then buy it knowing that you will use it. especially frivolity and waste. Everyone will accept a leader who sacrifices along with the troops for the good of all concerned. Give yourself a day or two to consider the purchase and if you can still justify the item. You can fly coach. Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions.Be Frugal Employees understand that your company is in business to make money. You see litter and you pick it up. No one likes a cheap person. Think before you make major corporate purchases. Get everyone involved. Corporate frugality is a team effort. You make money by generating revenue and by looking for ways to reduce the unnecessary. You don’t need a private bathroom or reserved parking space. Don’t be impulsive. An effective manager sets the example for employees. You can eat in the company cafeteria.
you follow up with your old clients and make the effort to reconnect. If an employee has done an exceptional job. you choose a new challenge for yourself. If you want to generate additional business. today you will watch your diet and take a short walk. make the small effort to publicly praise him or her. You make yourself tough by doing something that is personally difficult for you to do. You have planned to make today and every day special. Order pizza for the office. If you have been neglecting your health. you sleep well with a feeling of accomplishment. You must never allow yourself to fall into a depressing rut of sameness. If you have been putting off making personnel changes. You embrace hard work.Make T oday Special You list and tackle your responsibilities head on. bring a rose home for the wife and a movie for the kids. 9 14 . At the end of every day. Life doesn’t just happen to you. Every day. just do it.
You are exceptional. 10 15 . You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. When you aren’t at your desk working. Have your paper and pen and pencil and marker available. underline. highlight. You are focused on success. Circle. You can’t help it. Make a habit of writing them down.Record Your Thoughts You will have lots of ideas. You are a thinking person of action. What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action. Your mind is focused on improving your business. you are probably still thinking about business. cross out and expand your thinking. Review your notes. It is who you are. Take some notes.
It would be easy to find an excuse to stop and few average people would blame you. You have twenty emails to answer. Be good. you are in pain. You want to make ten cold calls today. but you take another step. Or. Take a deep breath. Of this. Get good. You face a pile of papers on your desk. give up. suck it up and do it. You make the first call. Either way. Any particular day may be tough and demand your best effort and concentration. 16 11 . you take a step and then a step. with patience and honest hard work. You pick up the next paper. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. the rewards of persistence will burst forth or slowly emerge. you win. You pick up the first paper and deal with it. Winners persevere and take another step.Persist to Win You will be successful. there is no doubt. However. you take another step. After eight miles. It will never be over until you say that it is over. To walk ten miles. Keep trying. You respond to the first email. After six miles you are tired. You will never give up.
70. It is difficult for them to concentrate on doing their jobs. Seventy percent of people are average. They spend what they make and have little if anything saved for investment. ten percent of workers are self-absorbed by their own nonwork related problems. They are content to be promoted when someone in front of them is fired. They dare and attempt and sometimes fail and learn and try again. All Are Not Equal In business. They research. They are the corporate leaders and successful entrepreneurs. reactive and let circumstance and events shape their futures. 17 12 . These are self-reliant people capable of decisive action. They are ambitious. plan and act. They are risk averse. Then. in all countries and throughout all of history. 20. you will find that workers are divided into three categories: 10.In Business. They are moving forward. study. quits or dies. They work hard enough to not get fired. Through their own fault or no fault of their own. Their performance is marginal at best. They are in control. there is the top twenty percent of pro-active achievers.
You love your job. often. Sales are dropping. The extraordinary person accepts the fact that the real economic protection for themselves. Research. Find another job or start your own business You are alert and aware to opportunities. to face the unknown. Make an offer to buy the company. Take the risk. their families and their futures lies in their self-reliance and.Risk Failure Average people are risk averse. 18 13 . You are working for a poorly performing company. It isn’t always easy to try new things without proven guarantees. their willingness to change. You are alert and aware to problems. They will cling to the perceived safety of the status quo. You don’t ignore the warning signs. Take the risk. Your suggestions for corrective action are ignored. everybody. plan and then take the risk. Your boss at the flower shop announces that she will be retiring and selling the business. If it were easy. They delude themselves into believing that big companies will always be there to protect them. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. Get out now. Sadly. the average majority would do it. many have learned otherwise.
clients or patients will switch to your competitors. Partners and employees may disappoint you. there will be other walls blocking your path. And. You are being tested. customers. The world of business is not waiting anxiously for your amazing personal contribution. You have hit the wall. 14 19 . you might be passed over for promotion. Push over because all self-made successful people have been there.Get Tough On your way to extraordinary. Pay the price. This is the wall. Without whining. This is the price that you are being asked to pay. So. For no good reason. The time to prove yourself is at hand. You need to climb over it. Climb over the wall. Get tough. Others have gotten over that wall and you can learn from them. You will introduce products or services that will fall flat and cost you time and money. yes. You will lose a big deal. second guessing or complaining. You may bang your knees and skin your knuckles. get ready and get tough. suck it up and do what you know you have to do to succeed in business.
you must seek change. You must see yourself and your environment not only as it is. Doing little with your life is much easier and safer than taking risks. seek the changes which will allow you to be all that you can be as an athlete and a person. but then you will be a small person. there must be change. but for there to be growth. but also as it could and should be.Be the Valued Employee The status quo may be comforting. First. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change. Since you seek growth. Instead. 15 20 . you change yourself.
a superstar. you may be highly recruited and can’t resist the pay.Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized. 16 21 . benefits and perks offered by another company. appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic. being an extraordinary worker. Go for it. tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course.
the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. as you read The Action Principles® and the How Americans Get Rich tips. 22 17 .The Wide World of Business From anywhere in the world. as humans. the salesperson who follows up with customers to be sure that the product has met their expectations is successful. in Sydney. To think otherwise is a mistake. you will have a positive response. in Hanoi. You will be able to think. Yes. Yes. in Lima. “yes. in Nairobi. we are remarkably the same with the same fears and dreams and aspirations.” Yes. Yes. We may be different in very small ways but. this is what I believe. the shopkeeper who offers quality goods and appreciates his customers is successful. the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home.
delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system. 23 18 . you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. you appreciate the value of time. To improve your own efficiency and that of your valued staff. Focused hard work is the honorable path and the sure path to success. However. as well as to root out the do-nothings and the perfectionists. motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions. time waster have few friends except each other and no respect.Stop Wasting Time As a business executive. Time wasted is gone forever.
You really are going to be surrounded by wonderful family and friends.Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day. support and spread your enthusiasm. optimism. passion. something wonderful is going to happen. a zest for life and a positive mental attitude fill you with energy. it is much easier to reach out and help others. You really are going to be financially independent. This is really going to happen. This is all good. motivation. Now. give. encourage. you will feel recharged and ready to take on the challenges on your road to success. You are going to start believing in your own wonderful financial future. You really are going to be appreciated and respected. when you see and believe all that you can do. Enthusiasm. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. 24 19 . After your twenty minutes of quiet time each day. Show them the potential that they have to live full lives of prosperity and peace. Smile.
20 25 . that beginner was us. Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. Every self-made. at one time. How does the beginner react to your correction? Does he act defensively? Is he angry. They can look ridiculous and they can be annoyingly frustrating. successful person has had his or her own beginning. And.Applaud the Beginner Beginners make lots of mistakes. Your job as a business leader is to recognize potential. frustrated and more interested in making excuses than making amends? Remember. it would be difficult or impossible to change this type of person. A beginner makes a rookie mistake.
You may be saved by the action of others. What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. Open your eyes and your ears. where it is headed and how you can profitably find your place. it is naïve to believe anything except that you work for youself. prepare yourself. Be prepared. Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it.Give Yourself the Gift of Self-Reliance Change happens. You may not. If you are standing still. In the real world of business. Give yourself the gift of self-reliance and you won’t be taken for granted. Alert and aware. Economies are globalizing. you may get passed by or even run over. The Internet is changing everything. You must know your industry. 21 26 . Take responsibility for your own career.
Lead by Example If all you do is talk. This is how a leader acts. ask for their ideas and understand their concerns. employees are apt to dismiss your wisdom or completely ignore you. when you’ve been in the trenches. Show how it’s done. gotten a little banged and bruised yourself. it is important to walk the factory floor and get out into the field. Get to know your employees. 22 27 . coach or manager. walked the talk. As a teacher. All your motivational slogans and rallying cries will go for nothing. You are a veteran and carry the status necessary to command. You don’t hide in your office. Lead by example. you’ve earned the right to be taken seriously. counselor. Sometimes.
At any time you may encounter the rude. Since you are ambitious. some may be jealous of your progress and ultimate success. You do this for yourself. Breathe deeply and let it go. arms. the rock in the middle of stream allowing everyday frustrations and stress to wash by you. your contribution may be unappreciated and you may suffer disrespect. hands. cut corners and take unfair advantage. You may not always like what is happening but this too will pass. release the pressure and consider your options. your employees and your family. Release the stress from your feet. What would be your best course of action to defuse the situation so that you can move forward? You must be the example. seeing in you what they were unable or unwilling to do. you may be subject to those who gossip. At home. trunk.Control Conflict Welcome to modern living. 28 23 . Relax. the crude and the obnoxious. Your first instinct is to retaliate but never retaliate in anger. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness. neck and your head. In the workplace. legs.
She is a good worker. You know this is a bad idea. You don’t have to call a committee meeting before you take action. she smiles and solves the problem. You observe an enthusiastic young woman working at your local coffee shop. When a customer has a problem. she finds chores to do. Many times you don’t have to do lot of soul searching. You get the facts. If you do feel it. Do not hire him. While others are skeptical and hesitant. You are a business person and not a social worker. Odds are. When business is slow. You feel it in your gut. you instinctively know what will work and what won’t. you’ll be right.Listen to Your Instincts As your knowledge base grows. 24 29 . know it. You know what to do. then go ahead and do it. You drive by an old building and you immediately see this building transformed into your next successful business location. Find some other way to help him. you know it will work. You make her an offer to work for your company. There may be family pressure to hire your troubled bother-in-law.
it is persistent effort that separates winners from losers. You may take a few lumps as you move along the learning curve. you gain strength. 25 30 . You may not succeed immediately. you will find many to support your reasoning. Yet. If it were easy.Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. You put your name forward for that raise or promotion. Because you validate their own inaction. with each challenge faced. Understand that no one wants to face rejection again and again. and you still believe. everyone would do it. They are content with the sameness of today being like yesterday. If ten customers tell you no. you ask another ten. If you want to take the easy road. average people will agree with your choice to delay or avoid. the rewards for success wouldn’t be as pleasant. You are that somebody willing to take the risk of starting a business. However. If it were easy. Average people don’t want to push or be pushed.
The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit. They always have. An exceptional man or woman will succeed at any business any where. It is having a goal and working passionately toward that goal. The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning.Style and Attitude and Work Matter Following The Action Principles . Stand tall. It is a style and an attitude. 31 . smile and get busy. They always will. you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing.
while keeping the big picture in mind at all times. Trump Businessman Get T ough Toughness is pride. It is looking at an adversary across the desk and saying. and the courage to follow through on things you believe in. drive. even when they are under attack. meeting and solving problems head-on.” 32 . It is being who you really are.27 Donald J. toughness means playing by the rules but also putting those rules to work for you. In business. commitment. Trump For a nation. “No. simply. even when society wants you to be somebody else. Donald J. toughness means avoiding complacency. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose. It is solving problems instead of letting them fester.
honest and respectful businessperson. but at times. Not always. it may be advantageous for you to acquire your competitor’s business or. if you are following The Action Principles® philosophy of self-improvement and service to others. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world. Perhaps on your path to wealth. there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. successful businesspeople are always thinking about investing and divesting. the odds are that you can peacefully co-exist with others in your industry. In business and in life. Since there is usually enough new and underserved business to go around. you probably aren’t going to be working forever. these opportunities do materialize. This is the plan.Buying and Selling Businesses You don’t have to crush your competitors. When you are known as a capable. at some point. to sell your business to your competitor. 33 28 . Since there are economies to be gained from greater size.
perpetually waiting for the next paycheck. Many employees can’t stand the pressure of working in a competitive. You are a volunteer who is generous with your time and resources. You are a demanding employer. often working just hard enough to not get fired. You study and work hard. You delay gratification and invest. Be proud of yourself and your company or keep changing until you are. 34 29 . can find employment elsewhere. Be proud of who you are for good reasons. There is no secret to your success. You set the bar high for yourself and you expect the same from your workers.Be Proud You exercise and watch what you eat and how you dress and how you treat others. You employ a staff that wants more than being ordinary and they expect and receive above average compensation. you have more because you do more when more is needed. You are a listener. Take joy in doing an exceptional job. You are a leader in your industry. You are ambitious and goal oriented. dynamic work environment. These average employees.
They train every day to face all types of scenarios. the generals frequently call them. When a dangerous job has to be done quickly. go. Don’t procrastinate. In business. go. you can’t plan for every possible eventuality. Don’t over analyze. Take action. The Marines have to be ready to fight anywhere under any conditions. you have to train every day to be prepared to meet the challenges of the marketplace. 30 35 .Be Decisive The United States Marines are a rapid deployment force. Do what needs to be done and get it done. You can become a perfectionist. They have to be adaptable and decisive. You have to plan and take decisive action. Marine battle planners look for a seventy percent advantage and then they go. No one is going to come up to you and hand you a bag of money. In combat. you’ve got to take action and adapt to the environment and the circumstances as you find them.
You can do more. There are three simple rules required of all successful businesses: 1. 2. Simply start and continue to do what you know you should be doing. If possible. you can start a business and get to work. Or. Say thank you. make them your mentors. Offer a quality product or service that the market demands at a fair price. Find the leaders in your industry and do what they are doing. You can search the world for hidden secrets. Don’t fool yourself. as an alert and aware consumer. you already know what characteristics make a business successful.Three Rules for Business Success You can spend years in business school studying complicated economic theories. Copy success. Very simply. Appreciate your customer. 3. You do not need to do more. Ask for more business. 31 36 .
32 37 . It is much better to be a serious person who takes his business seriously. You can decide to set the standard for your industry and maintain your core values. You will be rich but reviled. Your word and your handshake should mean everything. many will relish your demise. others will have noticed your duplicity and may plot against you. In the short run. In the long run. It is much better to live by a code of honor and core values. Eventually. You can feel good about who you are and how you earn a living. You can be deceptive in your advertising. You know the right thing to do.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated. You can recommend unnecessary services. you may think that taking advantage is an advantage. You can cut corners on your products.
All those forced to be around you will suffer. However. Naps aren’t only for children and meditation isn’t only for monks. forget the email.” If you are overworked. you’ll need to leave work alone. You need days off and you need vacation time. there will always be demands on your time from competing interests. put away the cell phone and just retreat to where you can find your own way to relax. your efficiency and productivity will diminish. “no. As a successful person. do it. At times. Find your calm center where you can recharge your batteries. Your health will be affected. your natural inclination will be to try to do more. The work and the problems and the opportunities will all be there tomorrow.Stay Centered As a successful person. 33 38 . Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing. need sleep and are stressed and angry. there comes a point when enough is enough and when you must save yourself and say.
You can love the opportunity to be a leader to your employees and a positive example for those in your industry. success in business can mean more than money. you can find a lot to love. 34 39 . develop your special talents and build a solid financial estate. You can love the feeling of power that self-reliance gives you. You can love the feeling of pride that comes from offering a quality product or service to your valued customers. You can love that you are providing good jobs.Love Many Things Being a successful businessperson. You can love the challenge of creating and building your business. laying a smoother road for your heirs to follow. But. You are in control. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives. You can make the choice to take early retirement. You can love the high standard of living resulting from your hard work.
Find ways for those with influence to sample your product and talk about it. many with little or no interest in your product or service through traditional mass media advertising. Some have unreasonable expectations.Forget Everybody Rather than trying to reach everybody. Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. You can never be all things to all customers. Some bring to the workplace personal issues far beyond your control to correct. All customers are not always right. 35 40 . Not all employees are created equal. newspapers. magazines and television. you might be much more effective by finding online niche markets. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field. Sometimes you have to make personnel changes. You are in business to make money. You are in business to make money. Start the buzz.
open minded and a good listener. vendors and your customers. You are like a steel bar wrapped in cotton. You act naturally and relaxed. It is your confident presence that says that you belong where you are. hands and steady eyes matched with a gentle smile. car. You work hard and you appreciate those around you: employees. clothes and jewelry. You have studied your business inside and out. 36 41 . You have diplomas and awards. You are curious. it is not the trappings of accomplishment and wealth that will bring you respect. However. Praise or criticism does not affect you because you know who you are. You are a proud example of a leader. You willingly share your enthusiasm and good fortune.Maintain Your Presence You are a successful business person with a nice house. You have strong quiet. You have nothing to prove or defend.
work doesn’t seem like work. There are five thousand different types of businesses and people have gotten rich from all of them. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow. With The Action Principles® and the three simple rules of business as your guides. The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. The business doesn’t matter but your style and attitude do matter. The moral is that if the business doesn’t matter you should choose something that you love doing. you will soar far above the average. 37 42 . You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama. When you love your work.The Business Doesn’t Matter The business that you choose doesn’t matter.
Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.
Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44
Ross Perot American Business Leader
Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.
Make everyone feel that they are a part of an important team doing honest work.Show Loyalty Build employee loyalty through fair dealing. To get it. It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. With good news or bad. You need your core of loyal veteran workers to set the example and lead the way for new hires. 41 46 . Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service. you have to give it first. It is easier to sell to a loyal repeat customer than to try to sell to someone new. Let employees know that you appreciate their efforts. keep them informed and in the loop. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees. Thank them. Reward them. Loyalty is a two way street.
Always be on the lookout for people who can advance your career. You can take courses and join and participate in trade associations. You know who you are and where you are going. consultants. 47 42 . From your research. vendors. You have identified the leaders in your industry and you know what they are doing. Seek their counsel and ask for their help. Let your bosses know that you aspire to greater things. clerics. Good things will happen because you make them happen. You are alert and aware. take-charge person on a mission to build your career.Advance Your Career You are a self-reliant. To get ahead. financiers. and thank them. Self-promotion is a good thing. You don’t sit still and hope that some lucky opportunity will befall you. blogs and journals. you know what it will take to reach the next leadership level of responsibility and income. such as: executives. investors and other businesspeople. you can read business books. politicians. You have your goals and objectives and to-do lists. teachers. You are hard working and opportunistic. partners. This is how you’ll get ahead. Listen.
which means learning how to delegate assignments. follow up. Encourage feedback if problems arise. Be sure the employee understands the requirements and due date. Establish a realistic completion time. Match the right person to the right task. plan and improve organizational efficiency. Precisely explain your expectations for the task. You also delegate tasks that employees can do better than you. This will help you to concentrate on what you do best and allows you to think. You assign tasks that are cost and time effective for others to do for you.How to Delegate You can get more done with others’ help. Periodically. Ask the employee to assume responsibility for the task. 43 48 . Say thank you.
you will be on the road to project success. which is your success. what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers. 44 49 . ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money. For each specific project. This is not you.How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success.
Develop Your Special T alent There is something special about you that makes you one in ten thousand. your entry is almost guaranteed. you are going to rise quickly to the top twenty percent of your profession. This is sad. It will be your goal to join this elite group. If you own your own business. In the corporate world. if used. With your work ethic and core values. 45 50 . you are even better positioned to define your own financial future. You will have the time and the resources necessary to find and develop your special talent. You have a special talent which. will better mankind. This does not have to be you. The vast majority of people never find the time or have the resources to identify and develop their special talent. You will know what your leaders do and how much they earn.
you must follow-up with a thank you and this is also copying success. When you find suitable role models. Of course. You learn all you can about sales and you find the leaders in your industry.Copy Success You learn all you can about your product and your customers’ needs. read your trade publications and identify all trade websites and blogs. Most successful people will be flattered and not annoyed by your attention. 46 51 . what would they do if they were you? This is called copying success. Join all applicable trade associations and participate in meetings. seminars and conventions. Ask and listen. maybe most importantly. To find the superstars in your industry. take them to breakfast or lunch. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. Don’t be shy about asking for advice and networking assistance. Find out what they are doing and do what they are doing.
happier and more successful person. you can choose to invest one month in the formation of new. What can you do to make more money and advance your career? You work from a prioritized to-do list. In this defining moment. Every day. This list helps you to separate the urgent from the important from the routine. you look for small ways to challenge yourself and spoil yourself. 47 52 . At work. what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. where you are now and where you are going. There are personal areas that need improvement. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit. No one is perfect. No one knows you better than you. you stop to think about where you have been. positive habits and become a better. Be honest with yourself.Develop Winning Habits Every day.
This is why sales people are highly paid professionals. Most people can’t do this job. A person who can bring in business is a very valuable asset. You are among the elite. you can be a successful commissioned salesperson. Some won’t. You don’t need advanced college degrees.Salespeople Rule Every company relies on its sales force. They can’t knock on doors. If you have the courage to talk to customers about buying a quality product or service at a fair price. You are your own business. All the jobs in the company depend on the sales force’s ability to sell. So what? Next. partners or venture capital. You have all you need – you. “Some will. If you can understand and accept the following little reality of marketing. They take rejection personally.” 48 53 . your fortune is make. They can’t work alone.
The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied. You have accepted hard work. Appreciate that some may praise your hard work while some. You want to work at work. Over time. The salesperson doesn’t want to take the extra time to explain the extended warranty. Some people are productive only half of the time. 54 49 . The rest of the time they are engaged in nonbusiness activities. you don’t need a lot of motivating. especially less ambitious co-workers. Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs.Accept Hard Work You know and accept the value of hard work. The real estate agent doesn’t want to show a house on a Sunday night. this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. Many people don’t work very hard at work. may resent your willingness to do more than is required or expected. What others avoid can become your opportunity to profit. even though these are the tasks which may be the most productive for the company. Because you are goal-oriented.
Without customers. If you own a house painting company. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. your primary function. you have no business. As the boss. until your business is well established. If you own a restaurant.The Boss is The Rainmaker In a small company. perhaps your only function. The law office needs clients. always trying to get the next job. someone has to bring in the customers. you may want to work on the crew but your real job is knocking on doors and always. The caterers need functions. The chiropractor needs patients. will be as the rainmaker. 50 55 .
Before you ever open your mouth. fingers. Before a big interview. how will you stand and sit and how will you be warmly received. Respect others’ personal space. legs and toes. shoulders. eyes. Nodding your head shows that you are listening and are interested. cheeks. using the theater of your mind. Plan what will you wear. Keep your chin up. your body is communicating your interest and your power. Take a deep breath and relax your body from the top of your scalp. create a better rapport with your audience by coming out from behind the podium. torso. neck. you can mentally rehearse and practice. Breathe and relax. Listen and don’t interrupt. Make your speech short and conversational. Have a comfortable yet firm handshake. speech or presentation. Stand up straight.Communicate with Ease Body language is important. Smile. chin. Tell stories. 56 51 . how will you sound. When you are giving a presentation. arms. Don’t preach. Introduce yourself. forehead. People who are in agreement with each other will usually be mirroring each other’s moves. mouth. Keep your hands open and exposed.
Act sooner rather than later. aware. Be fair but be firm and. outside problems. you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. At the first sign of concern. As an owner or manager you must remain aware of all of your leadership obligations. for the sake of all. 52 57 . If an employee becomes self-absorbed by his or her own personal. You must be alert. bring the employee into the office and have him read the policy. don’t allow the situation to fester or linger. Have a personnel policy in place to deal with troubled employees. You are running a business. Answer his questions regarding his rights and responsibilities. He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. compassionate and decisive.Helping T roubled Employees One troubled employee can poison a work environment for everyone.
even if you succeed at the convincing.Imitation before Innovation See what others have done. 58 53 . when starting your own business. Follow it. you are an entrepreneur and not an inventor. Again. In general. you have to make them buy from you. See what you can do. there will be plenty of opportunities for you to innovate and try new ideas. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. don’t fix it. After your business is established. Copy it. this is best done after your business is established. If it works. don’t forget any networks or connections that may give you an advantage in starting your own business. You first have to convince customers that they want your new or better something. Then. You want to research and stick closely to the tested. As you think about entrepreneurial opportunities. When you invent something. you double your challenges.
Good partnerships are a blessing. There must be a shared vision and a comfortable balance of power. Select a partner whose style and attitude is compatible with your own. If you are an ambitious hard worker. always offering each other objectivity and positive reinforcement. Partnerships that go bad can be a nightmare. The idea is that you both stand to achieve more with the help of each other.How to Choose a Partner A partner is someone joining you on your journey to financial independence. your partner should be likewise. You have complimentary skills. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another. Partnerships are a two way street. Choose wisely and benefit. Allow these core values to provide a framework for working together. 54 59 . You will meet regularly and exchange information in a supportive environment of mutual respect and trust. You should expect that your partner would be a professional who would support The Action Principles®.
A self-reliant person thinks differently. Average people typically work forty hours a week and feel satisfied and exhausted. They hope that their companies or the government will take care of them in their old age. The rewards of hard work and investing can be powerful. but too late. They are forward thinkers. wanting what they want now. In marked contrast. They will assume it was through inheritance or luck and they would be wrong. Average people will wonder. Average people think in terms of immediate gratification. how the selfreliant accomplished what they did. average people spend every dime with nothing reserved for retirement. 60 55 . Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. selfreliant workers may be in a comfortable financial position to retire in only a few decades. Average workers without investments may have to work until the day they die. They realize the time value of money and how sound investments made today can have a compounding return tomorrow.Invest In Your Future Regardless of their annual income.
Retiring early doesn’t just happen. 56 61 . if you work for yourself as an entrepreneur. Summer Redstone was one of the most influential men in Hollywood into his eighties. These men and woman love their jobs. You may love your job enough to never retire. This is the plan. sell the business and retire. The average age of Untied States Senators and Supreme Court Justices is nearly seventy. writing. These are nice options for those with sufficient investment income. If you work for someone else. rich and retired. acting or artistic career. However. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. early retirement can be your specific goal. Or. It’s easier to give your time if you already wealthy. early retirement might never happen. It’s tough to launch a singing. maybe not. Invest. Volunteers can assist with many problems in the world.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties. You will work hard for fifty or more hours a week for twenty or thirty years. It is a young person’s plan to make. but not if you are young.
when you dare and challenge and test the status quo. Will your new business succeed? Will your investments prove wise? Will you retire early. When you venture out beyond where average people are comfortable. Have faith in yourself. Believe in yourself. Some doubters will be your family members. Have faith. but only those with faith can sustain their efforts for the long haul. Persist. Some will be skeptics who are jealous of your courage and your willingness to take risks.Have Faith Anyone can be hard working and motivated for a little while. Go for it. you will meet many doubters. observe and study. You may need a thick skin to listen and then. and will your special talents be developed and recognized? Have faith. 62 57 . Some will be pessimists who always look at the bad side of everything. You research. You have seen what others have done and you see no reason why you can’t do the same. Only those with faith will try and try again. proceed anyway. trying to protect you.
you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 . a self-confident individual and a decent human being.Your Core Values As a successful businessperson.
Responsibility and accountability must be accepted. Those with experience must be willing to teach and assist beginners. suggestions. salvage what you can and make amends. When mistakes are made and business is lost. reasoned criticism and questions must be encouraged. Then pull together to leave the past behind and move on to new challenges. everyone should band together to figure out what went wrong. Ideas. respect one another and share the credit for the greater good of all. Consumers have a choice. Everyone commits to doing his or her individual best to work to a high standard. Individual strengths must be identified and appropriate roles assigned. Everyone should take a personal and team pride in beating the competition and being the choice. Each must be willing to make occasional personal sacrifices. each individual must subscribe to the principle of putting the team first. The team’s mission must be outlined and understood through clearly defined goals. 59 64 .How to Build a T eam To build a strong business team.
65 60 . Like what you see. Copy them in manner and dress.Look in the Mirror Look in the mirror. well dressed and confident. You are who you appear to be. Do you see an Action Principles® Champion? Do you see a tough. others will turn to you as the good example. Keep improving. Set the example. confident person capable of taking immediate action to achieve a worthy goal? You should. When you are successful. You must know what characterizes the style and attitude of a winner in your profession. Whether you are a soldier. Go through your trade publications. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust. First impressions are lasting and all impressions are important. stay alert at industry meetings and find the people who have already done what it is that you want to do. or change until you do. farmer or bank president. your best self. Your manners should be impeccable. thoughtful spiritual person of action? Do you see a fit. you can look well groomed. Look the best that you can look. Be yourself.
See yourself as a hard worker with enough money to pay your bills.Imagine You are what you think about all day long. So. See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless. See yourself having enough to give back to those deserving who are less fortunate. spiritual person of action. a leader in your industry. See yourself earning in the top twenty percent of your profession. stop imagining and do it. live comfortably and still have 15% .20% extra to invest. 61 66 . think of yourself as an Action Principles® Champion. See yourself as a respected member of your community. thoughtful. See yourself as a successful businessperson. Now. a tough. You have the free will to choose who you will become.
safe work environment where all employees can prosper. When customers put their trust in you. You will do your best to offer the highest quality goods and services. Your good name and your solid reputation will be held sacred. but real value to your customers. 62 67 . You will still build your business for the longer haul based on honesty and integrity. You will lead and insist upon on a team effort to provide a clean. which means not just perceived value. whether that means more business for you or not is not relevant. You will be truthful. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. You will give honest recommendations.Hold Sacred Your word is your bond. When you make a promise to a customer. you will never betray that trust. you will do everything in your power to deliver what is expected and more.
68 63 . They put you among the elite. surf websites and will participate in trade-related blogs.Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. hard worker who will concentrate on the difficult aspects of your job and who will. Your strength is that you are an ambitious. You have goals and objectives. You don’t grab more than you need. You are able to step back. when necessary. You will share. Focus on these strengths. You are consistent. You are determined to make your one life meaningful. You will read books related to your industry. Your strength is that you are willing to learn. Others know what to expect of you. You have a personal mission to complete. Your strength is that you know what you want to accomplish. You are the person who will stand for what is right. You will find the leaders and in your industry and you will listen to them. volunteer Your strength is that you are not greedy.
64 69 . Have. to carry on and persist. you will become a seasoned veteran and your persistence will pay off. However. it will be easy to quit. If you are making the same mistakes again. You will be delayed. courage. No one expects you to be more than you expect for yourself. then. When you hit a wall. if you are learning from your mistakes. you are crazy. You may try again and still meet defeat.” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. With the best of intentions. More likely. face your fears and do it. with plenty of pot holes and boulders to avoid. Now. as most do. Your faith may be tested. Many around you will be quick to say. you will risk and fail. It will take courage to be a contrarian. you may feel crazy to keep going. with courage. the road will be curved.Understand Courage Rarely will you find a perfectly smooth straight road to financial success. “I told you so.
It is the individual who has acted or tried to act who will not only force a decision.” As his career attests. 70 . can have its rewards. or private realm. but have a hand in shaping it. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand. Aim high. Sandra Day The individual can and does make a O’Connor difference. So be a full participant in life’s opportunities.65 Sandra Day O’Connor Former Assoc. even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. S. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way. devotion to excellence in all things. Whether the individual acts in the legal. Justice of the U. If you strive for excellence you can and should have a substantial impact on the world in which you live. one concerned and dedicated person can meaningfully affect what some say is an uncaring world. governmental. The individual can make things happen. complex world of ours. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful. even in this populous.
well groomed and well spoken. You can decide to change poor habits into winning habits starting today. Your life is a succession of days. the cumulative effect of good days will be a wonderful life of respect and accomplishment. Do it and feel good about doing it.Run the Short and Long Roads Today is the short road. Success is not a distant goal. You can decide to be well read. to get married or to graduate. Your future is the long road. You can decide to be fit. you can make the choice to tackle something personally challenging that you have been avoiding. You must do your best to make the best of each day. Success is lived today and every day. optimistic and happy today. today. 66 71 . You don’t have to wait for a promotion. On the long road. You can decide to be positive. Your future will be based on the decisions you make today and live every day. You can decide to work hard and share. Starting today.
They should compliment each other. No business can be everything to everybody. Find your niche and the media that targets your niche. 72 67 . Talk with and not at your audience.Advertising Basics Know your business. it isn’t. Know your brand. Know the media. Satisfied customers are your best advertising. At a minimum. Know your target audience. Do your research. When you produce an ad that delivers the desired result. colors. stationary. website and advertising should be simple and direct. keep running the same ad until it stops working. Focus. Your logo. Keep it clean and honest. Set measurable objectives. so ask for testimonials and start the buzz. slogans. Find the leaders in your industry and design your advertising campaign around their online or offline strategies. If you have to worry if your message is in good taste. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors. it will take 7-12 consistent impressions before you are noticed and more to be memorable. Talk to your customers about their preferences.
Well. Stop looking back and keep looking forward. The past is the past. You can learn from the obvious signs that you missed and do better at your decision making the next time. or you can simply get over it. you might want to shake your head in disbelief at how good those missed opportunities look now. Close the door on regrets. You a player in the game and you have had successes. you can kick yourself forever. Successful people still make a lot of terrible business decisions. With hindsight. 68 73 . but you can and have done something.Close the Door on Regrets Smart people still do a lot of dumb things. You can’t do everything. The important point to remember is that you aren’t a bystander who will never know victory or defeat. time moves on. Stop to look at all that you have accomplished. The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets.
Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience.” 69 74 . Raise your prices. You want to deal with the consumers who insist on dealing with the best. in most cases.Raise Your Prices Being an entrepreneur. If you want more. Let them go. Raise your prices. you’ve got to ask for it. produce the lowest profit margins. you can’t be shy. If the bargain hunters are also cheapskates. Follow the advice of the luxury goods maker. Raise your prices and be seen as a premium brand in your industry. Gucci. give yourself a raise and then prove that you’re worth it. they will grumble about everything and. “Quality is remembered long after price is forgotten.
Most invest 15% . 75 70 . Eight percent have earned law degrees. Most are entrepreneurs who own their own businesses. Half of millionaires’ wives work and most are teachers. He is a fifty-seven year old married male with three children. Eighteen percent have master's degrees.The Typical American Millionaire The typical American millionaire actually has a net worth of $3. There are over eight million millionaires in the United States. have a college degree and are still working. Eighty percent are first generation affluent. Six percent hold medical degrees.55 hours per week.000.7 million and an average annual household income of about $250. The majority of millionaires never received even a single dollar in inheritance or any money for college.s.20% of their income.D. Six percent are Ph. Two-thirds of millionaires work for themselves. Two-thirds of millionaires work between 45 . Ninety-seven percent own a home.
If you dislike your job. know your product. If you are well organized. ask all to buy. you are prepared to do that. so figure out how you are going to raise downpayment capital to acquire investment real estate. health and spiritual needs.” Rich people own real estate. It takes boldness. You do what you have to do. 76 . It takes sacrifice. If you like your job. you have to be self-reliant. remember these ten important words: “Know your customer. make a plan and execute that plan. figure out an exit strategy and act by getting another job or starting your own business. Average people waste a lot of time. Every day will bring you one day closer to your goals. You can work to raise money for investment and manage your investments. figure out how you can advance your career and act.71 Act With Boldness If you want to be in the elite. If you are a business owner or salesperson. You will still have time to fulfill your family. If you have to work fifty hours per week rather than forty. social. It takes a plan. It takes a will. you can work to pay your bills.
You may make a change and. then. Navy Seal Commandos say.” has an extremely strong pull. Routines are hard to change. The status quo. the 99% simply continue to do what they've always done: the easy. “The only easy day was yesterday.Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and. You will feel the pull drawing you. tempting you back to your old ways of easier days.S. You will enjoy a comfortable life. the known and the predictable. which means “things as they are. the convenient. only one percent will ever take the action recommended. But. you should attain all of the material wants and needs for yourself and your family. have to change again and once again. By aiming at the top one percent. bad or indifferent. the top twenty percent will seem like a very easy target to hit.” What do you really need? If you are in the elite top 20% of achievers. One Percent! What about the other 99%? Good. of the few who do. as the U. 77 72 .
They are: announcers. They are salespeople who sell equipment. photographers. groundskeepers and team executives. writers. They are coaches and trainers. promoters. You don’t like working in a hardware store and you’d love working in a bird sanctuary.Do What You Love Doing There are a few people making a lot of money as professional soccer stars. When you do what you love. There is an entire world wide industry of people making a good living from the sport of soccer. advertising reps. you should be able to work in the field as many people do. You have one life. Find the work you love and go for it. 73 78 . Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things. You made a mistake going to law school because you’d love being a personal trainer. If you love soccer. work doesn’t seem as much like work. You hate being a bus driver but you’d love being a portrait painter.
the more detached the employees may be from service to the individual customers. the disinterested clerk or the rude secretary. To build your customer base. Keep reminding yourself that without customers. 74 79 . Make good on mistakes and reward loyal customers whenever possible. This is a mistake and a sign that the large company may be losing touch and business. Thank them for their honest input. You know that too many businesses treat you like they are doing you a favor. Every day. The larger the company. you may encounter the grumpy plumber. Pay attention to complaints. you have no business. Appreciate the customers you have. smile and be appreciative. your success relies on your ability to convince them to choose to spend their money with your company. you know how successful businesses operate. When they do choose you. listen to your customers. As a businessperson. As a consumer.Appreciate Your Customer People have money and they choose how to spend it.
he will expect you to reciprocate. Keep in touch. If people smile when they see you enter a room. suppliers. Be able to explain clearly what you do. Ask for the business. All networks begin with you as a strong link. Volunteer for committees. You should make a solid impression on those linked to you. You are not a monk living alone in a mountain cave. Become involved in local business groups. It should be a long list. Speak up. you are a good networker. Join trade associations. Cultivate relationships. You get what you give. Learn who the powerful people are in your community and court their support. Practice remembering names. You need to form satisfactory relationships and connect with lots of people: customers. Don’t make people have to guess what you do and what you’d like them to do for you. Ask for testimonials and referrals. 80 Build Networks 75 .One hand washes the other. If someone gives you a prospective lead. Hand out lot of impressive businesscards. competent and helpful. Think likeable. You are a businessperson in the real world. technicians and even competitors. Networking is a two way street. shippers.
which is taking money away from them. They should not need a lot of hand holding and can either hit the ground running or learn quickly. you have to be the best yourself.Hire Slowly Hiring. You want customer service employees who are problem solvers and who follow up. Between the first and second interviews. You want to hire people with the right qualifications for the right job. When you have acquired a winning staff. benefits and perks. ask prospective employees to read The Action Principles®. which is giving people money. your best new hires will come from the recommendations of existing employees and from your own networking. is a lot easier than firing. You want front counter staff to be pleasant and accommodating. Hire slowly. You want workers who will comfortably coexist with present staff. Frequently. You want sales people who are knowledgeable and ambitious. If you want the best. you want new workers to be smart and hard working. Ideally. you want to retain them by offering competitive salaries. What do you think about what they think? 81 76 . You want executives with good communication skills who will get up from behind their desks and lead.
Document everything. He should be escorted to his work area to collect personal items and immediately escorted out of the building. severance package and grace period to find a new job. a final warning will carry a thirty-day grace period to correct the problem or be terminated. This is a difficult part of a manager’s job. deceptive or dishonest practices. have a witness present. Their image or manner may be unprofessional. You fire employees for personal reasons. Don’t linger. 82 77 . Do it. have shown repeatedly that their job performance was unsatisfactory. Normally. If you expect trouble. Call him to the office and be short and to the point. They may be missing during work hours or. This person may be given an excellent reference.Fire Quickly There is a difference between laying off and firing an employee. Do not disparage the problem employee. These workers may have been involved in unsafe. The business may be in a slump or the employee’s position may have become redundant. The fired employees should have received prior written warnings regarding their behavior or performance. Explain benefits to which the employee may be entitled and how references will be handled. A laid-off employee is released for business rather than personal reasons. The termination should not come as a complete surprise.
7. 9. Never act unethically. misrepresent. 8. Never manipulate. 4. Follow the law at all times. Never ask someone to act unethically. abuse or conceal information. Wal-Mart: 1. 10. Cooperate with any investigation of possible ethics violations. Avoid conflicts of interest between work and personal life. Be honest and fair. 5. Seek assistance if you have questions about ethics. Report ethics violations. 78 83 . 6. Never discriminate. 3. 2. even if someone else tells you to.The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer.
Don’t ever compromise “being you” for any job in any institution. They determine the ultimate openness of an organization and its ability to learn. There is a fine line between arrogance and self-confidence. Legitimate self-confidence is a winner. How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it. and wearing ambition on one’s sleeve can have the same effect. They relish the intellectual combat that enriches ideas.79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer. 84 . Self-confident people aren’t afraid to have Jack Welch their views challenged. The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source.
You learn. a motivated student equipped with broadband can get a better education than a lazy Ivy League student. You try to understand why happy people are the way they are. You question why civilizations rise and fall. You want to know lots of things because you want to do lots of things. You must do the studying. Those days are gone forever. Today anywhere in the world. You had an advantage. You must make your diplomas and degrees worth more than the value of the paper. You are curious to know how and why some people get rich.Learn All education is ultimately self-education. You question. 85 80 . You listen. You hang out with smart people. The job of the teacher is to guide and motivate. Your life must be a never ending thirst for knowledge. You read. You are proud and confident in your self-education. You contribute. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money.
You are a student taking a course. There is no time to be shy. Average students sit like stone statutes in class trying to avoid making eye contact with the professor. You have a lot of questions to ask and a lot of listening to do. This is your career. Based on the information you receive. There is no such thing as mental telepathy. observing operations and asking a lot of questions. You must do your own research. Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you. you want to be the manager and then the president of the bank. If you want something. You are the opposite. ask.Ask a Lot of Questions You are a clerk working in a bank. When you are the head teller. ask. You are asking lots of questions and tailoring the course to suit your objectives. There is no book to tell you how to do this. You want to be the head teller. you will take action. 81 86 . People are not mind readers.
you are lucky. their style and their attitudes have been researched and recorded. most famous business leaders have written autobiographies to show you the way to achieve your own success. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times. Besides biographies. You can read the history. it is there. All education is self-education.Read Biographies The lives of the greatest people ever to walk the earth have been documented. 87 82 . on the web. From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa. heed the warnings and stand on guard. their lives. The work is there. in the bookstores. Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them. there were heroes who shaped the world. In the libraries. As a business person. Take advantage. There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph.
You are identifying the next step toward your goal and you are taking it. Go to local business meetings and industry conventions. are not waiting. You aren’t afraid to hear the truth and learn. The business world is changing at lightening speed. Find out about the new products and services being offered by the innovators in your industry. Average people are waiting in hope that good fortune will find them. Talk to your customers and vendors. 83 88 . you lose. an Action Principles® Champion. Learn from your competitors. We are at the dawn of a new Industrial Revolution. Listen to your mentors. Read your trade publications and blogs.Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success. Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise. If you snooze. You.
Many of these ideas will be good and will improve your business and advance your career. Pull the plug. Take your medicine. your wallet may be lighter and your ego may be bruised. lose money and feel humbled. Even the best and the brightest make mistakes. Get out. Be smart. some of these ideas will be bad. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining.Heed the Warnings As an Action Principles® Champion. you will be curious. Heed the warnings. You will have lots of ideas. Yes. You have high hopes but hope doesn’t pay the bills. However. You spend a lot of time and a lot of money opening a new location. Survive to succeed another day. heed the warnings. After a few months. Do not throw good money after bad by trying to save a failed strategy. always researching and learning. Bite the bullet. You made a mistake. 84 89 . you realize your error. Be tough. some very bad. Be real. Heed the warnings. lose time.
Cadillac. The best a man can get. N. Marines. Built for the road ahead. Expect more. The proud. 90 85 . Wal-Mart. No surprises. Solutions for a small planet. The few.Y. The heartbeat of America. Chevrolet. Apple. Pay less. The power to be your best. It’s everywhere that you want to be. Times. Verizon. Pontiac. Always low prices. Gillette razor. Where low prices are just the beginning.S. Army. Make progress every day. Target. Make the dream come true. Be all you can be. Microsoft. Where do you want to go today? Visa. Walt Disney World.S. When you care enough to send the very best. U. We are driving excitement. Home Depot. Hallmark.American Business Slogans Ford. IBM. U. All the news that’s fit to print. Creating a higher standard. Holiday Inn.
Never be alone. Read forty biographies. Read forty books on small business. Never be bored. Read forty books on real estate investing. No excuses. Never waste time. Smart people read. The average person reads one book a year.Read. Always Bring A Book. e-books. This is a very good reason why the average person is going nowhere fast. Read every day. Read forty books on a subject and you will be a world authority on that subject. They read. If you are going to set a new goal for yourself. newspapers. Read There is one significant characteristic that separates smart people from the crowd. Read forty books for pure enjoyment. Read. Everything you need and want to know is in books. magazines and on the web for you to read. Read. 86 91 . A-B-A-B. make that goal to do a lot more reading. Educate yourself.
It may take you a few tries to get the proper words and tone. conversational and unrehearsed. direct. interesting and brief. impressive. Your objective is to exchange businesscards and. Your favorable first impression must be professional: simple. What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. Hence. You may want to write different variations for different prospects and situations.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm. you need an elevator pitch. 92 87 . perhaps to arrange a follow-up communication. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. All the writing and editing and practicing is worth the investment. friendly. You have two minutes. 80 – 200 words is a good length.
“If it is to be. positive rapport with people by remembering and using their names and the names of their spouses.” Remember the Golden Rule. “Please. Be sure that your manners and language are impeccable. Be that one person who will step forward. it is up to me.” and “May I help you?” and “What do you think?” Say them anyway. “I’m sorry.” and “Thank you. That’s important! 88 93 . volunteer for a hard job and say. You establish an immediate. It is easy to say.” Live by these important ten two-letter words.” Say them.” Any time you give your word. mean it. “Take me.A Few Important Words Good manners open doors and are welcomed anywhere. “Do unto others as you would have them do unto you. children and company. It may be more difficult to say to say.
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94
Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95
Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.
97 92 . You’re the boss and supervision is an important managerial responsibility. give suggestions or warnings to employees needing remediation and in public. rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation. In private. praise exemplary behavior.Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs. you should immediately take corrective or supportive action. Do the employees appear cheerful and helpful and ready to help or bored.
If you want to land the big fish. you’ve got to go where the big fish swim and have the correct bait. Somebody is going to make the next big deal.Go for the BIG Fish Tf you are fishing for minnows. sounding like they sound and doing what they are doing. It is how big business is done. You may look like you belong if you drive the right car. You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. You want to be at right place at the right time to make your elevator pitch for your next big deal. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall. Start hanging out with them and looking like they look. why not you? 98 93 . Don’t sell yourself short. chances are you’ll catch only those little fish. and having a power breakfast at the right restaurants. Copy success by finding the people who are making the big deals. Some salespeople sell house trailers and some salespeople sell shopping malls. This is not all superficial. You may find your best prospects while playing golf at the country club. wear the right clothes and carry the right accessories. enjoying the museum.
You can teach an assistant your job. well mannered. you must clearly outline your expectations with a detailed job description. You can’t teach someone to be intelligent. An assistant’s style and attitude are at least as important as an impressive resume. 99 94 . Hire an assistant carefully because you will be spending a lot of time with this person. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis. that twenty percent which is often the most productive. helping you reclaim more of your personal life. An assistant can free your time. ethical or hard working. Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness. you accomplish a lot and with a personal assistant you can do even more. pleasant. During the interview process.Magnify Your Effectiveness As a successful businessperson. An assistant frees you to do the more difficult parts of your job. This person represents you.
100 95 . you won’t be a business owner without problems. Don’t let small problems linger and fester into unmanageable crises. Choose your best option and take decisive action. You will be a business owner who knows how to deal with the problems you have. Consider solutions.Deal With It As an Action Principle® Champion. Analyze the problem from different perspectives. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. Deal with it. Brainstorm. if necessary. Take the lead. Review. Project the consequences of different strategies. Make a decision. adjust and move on. eliminate extraneous aspects and develop possible strategies. follow-up. Begin by precisely defining the problem.
sometimes millions. Be there. Sites like YouTube and Facebook and MySpace are creating social networks of thousands. linked through a common interest or event. Yesterday. Today.Embrace Technology Don’t be left behind. Start some international buzz. the Internet was the secret world of the nerd and the hipster. Say something. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video. your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight. Modern technology is evolving quickly making the entire world your marketplace. 96 101 . The world is listening. Get the right hardware and software and stay in tune with the changes.
Invest in Commercial Property If you are an entrepreneur. Perhaps. find their location requirements and offer your local expertise as a commercial property developer for their franchisees. you can be their commercial real estate link and secure solid. being alert and aware. retail block. you. the retiring entrepreneur/real estate investor may be wealthy. The retiring employee may be left with little. study American companies. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. You can buy commercial property. long term tenants for your properties. you may find up and coming entrepreneurs. However. office building or warehouse for your business. Be smart. 102 97 . If you are living in a foreign country. it’s great to have both investments. with ambition. a store. Contact these companies. As an Action Principles® Champion. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. such as Starbucks and McDonalds. you are in an excellent position to supercharge your financial plans. You will have an investment with a great tenant. forethought and action. In your local business networks.
Then. You will persevere as you are banged and bruised along the learning curve. See what others can’t. a revolutionary. Then. and find the supporters and the money to proceed. Every business starts with one person’s idea that sounds crazy to the risk adverse. Of course. Succeed like few others. But. you will dare to challenge your status quo. once you succeed. Do what others won’t. Through trial and error. they fight you.Start Your Revolution Gandhi said of the revolutionary. you are a contrarian.” Starting your own business. you eventually win. ever self-reliant. they laugh at you. 98 103 . “First they ignore you. you win. You will research. Then. everyone will swear that they were on your winning side from the beginning.
And. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons. in print or on your blog. We welcome your promotional ideas and your hard work. Also. If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. correctional facilities and social agencies. so we distribute tens of thousands of Action Principles® books each year through schools.Become an Action Principles® Champion Champions are working together in an international effort to change the world. thank you. Thank you. churches. online. Please join us. As a person of influence. If you can advertise this non-profit work on your website. offline. If you have the expertise to add to this list. ® 99 Action Principles 104 . don’t forget to write and post your own Action Principle®. The Action Principles® have been translated into over twenty languages. Not everyone has Internet access. please do so and thank you. if you can interest others in reading and discussing The Action Principles®. Your donations are needed and appreciated. thank you.com for further information. thank you. Visit BillFitzPatrick.
This is to be your legacy. It is liberating. Money will be a smaller reward of your success. in business and in your personal life. You will receive gifts that money can’t buy: love. 100 105 . is life enhancing. Your one life was exemplary. Success allows you to free yourself from the endless treadmill of consumerism. You are free to be happy. Because of who you have chosen to become. Your one life was important. you are an accomplished person. You worked hard with what you had. You shared. appreciation and respect. You made a difference. Having more.Your One Life You are an Action Principles® Champion. while wanting and needing less. It is your blessing to share your resources and time with those deservedly in need.