How Americans Get Rich
AMERICAN SUCCESS INSTITUTE
A NONPROFIT ORGANIZATION
Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36
32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71
104 100................... Read................. Heed the Warnings ................................................ Ask a Lot of Questions......................80 76...77 73................. Embrace Technology .........................72 68.........103 99............................................. The Typical American Millionaire...........88 84.......... Build Networks ..................................91 87....... Read.81 77....................................................74 70........................ Do What You Love Doing.......67...........87 83...............98 94............................................................102 98..............................90 86.................................................... Read Biographies........................................................89 85........... Close the Door on Regrets........101 97..................... Advertising Basics ........... Learn................ Jack Welch: Self-Confidence ...92 88...75 71....84 80............... Hire Slowly.... Raise Your Prices......... Your One Life . Start a Business Now....73 69.............95 91........ Go Green .. Deal With It................... Appreciate Your Customer .............. Act With Boldness...........................79 75........................96 92.......................... Read...................................... Start Your Revolution............................94 90......................................................86 82. American Business Slogans.............. Invest in Commercial Property ............... A Few Important Words .........................83 79............................................82 78........78 74........................................................................ Supervise ............ Aim for the One Percent ........85 81...........99 95.................................................. The Example of Wal-Mart ............76 72...................... Thank Your Ancestors ............................................... Become an Action Principles® Champion........... Magnify Your Effectiveness ..... Be Open to New Ideas .......................................................................................................................................100 96.....................................105
.......................... Fire Quickly ..........................................93 89......................97 93............................................ Write Your Elevator Pitch .................... Go for the BIG Fish.........
always improving. You can have a prosperous life and make a difference in your community. a tough. Appreciation and respect will be yours. in Hanoi or Havana or Halifax. you realize that what successful people have done and are doing in America.
Bill FitzPatrick • Bill FitzPatrick. There have been self-made successful people from every era of history and from every country. I will not wish you good luck. They build repeat business from a satisfied customer base. Write down your goals. Watch my free instructional videos. usually in real estate. spiritual person of action. you don’t need luck.How Americans Get Rich
As you read How Americans Get Rich. They charge a fair price. They copy the leaders in their industries. Follow the Action Principles and these How Americans Get Rich principles. You can do this. work hard. thoughtful. you can do wherever you live. I will be honored to be your teacher. If you are an Action Principles® Champion. They keep their businesses moving forward. learn from your mistakes and persist. They make money and they invest.com
. They offer a product that people want to buy. You can do this.
Average people work forty hours a week. Dream big. working fifty hours and using the extra income to invest. or don’t plan.
. Average people buy one house. Set a goal right now to rise above the average and live an extraordinary life. Plan to do what the average person has done once and do it again and again until you become a millionaire. Set a goal to watch ten hours and use the other ten hours more constructively. is where you’ll go. You need the time and the resources to develop your individual potential and special talent. Write it down. What you plan. so don’t be shy. Average people watch twenty hours of television each week. Commit your mind and actions to do what it will take to succeed. hoping that this single investment will ensure a comfortable retirement. Plan for it. These are your goals. Set a goal of working 20% more.Set Goals
You have one life.
You become a shift supervisor and then assistant manager and then manager. You confidently borrow the money to buy your first store. Reach for the stars. realistic. Take your goal and divide it into meaningful. You react with an understanding smile when a child spills a milkshake. You willingly work extra hours. You want to own several McDonald’s franchises. achievable objectives. You network with other store managers and store owners. You volunteer to do the jobs that average employees avoid. You become the irreplaceable employee. You get a job at McDonald’s. you invest in a second and third and fourth store. On the road to your future. make your plans. You pick up litter in the parking lot. many of the goals you set will seem ambitious. You mop floors. You start by owning one. This is good. You are known and liked by the national corporation. clean rest rooms and empty grease traps. You learn the fast food business from the ground floor up and inside and out.Divide and Conquer
Initially. Then. divide your journey into short trips. Now. 7
. with your feet firmly planted on the ground.
You are admired and respected. stop to think about who you were. Others are proud to call you friend. you can simply write a page or a paragraph. thoughtful. You can keep a diary or scrapbook.Write a Personal Mission Statement
There is an ideal you. You are prosperous. Be the confident. You are a tough. you pursue your ideal. Some lucky few are able to call you parent or boss. Keep writing and refining and living. Everything about you spells success from your home and your car. You have much and are able to share often. While average people are idle. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you.
. ideal you. Or. Every day. to your office. spiritual person of action. who you are now and the ideal you.
It is appreciating and respecting your customer. It is doing the optional. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer. not just at the end of a job. It is the contractor who cleans up. It is making the customer feel special and important. It is the wow factor. It is openly and honestly talking with a customer who has a problem and doing your best to correct it. It is bettering the standard. but every night.Follow Through
Follow through is the secret weapon of the highly successful businessperson. It is always performing above and beyond expectations.
. It is the restaurant manager who visits every table after every meal. It is the florist who calls the week after the wedding.
solving customer complaints and soliciting new business. appreciate and reward your hard work. The business becomes incidental to the social. Often. Rather. If you actually concentrate on working while you are at work. dealing with problem employees. clean-up. the workplace is not a proving ground. Think followup. What the average worker avoids. you give yourself a competitive advantage over average workers. some see it as a comfortable meeting place where friends co-mingle in a commercial environment.Embrace the Hard Work
You excel by not being an average worker. encouraging an individual to personal excellence. You excel by working hard at the harder aspects of your job. your bosses will acknowledge. Many average workers are clock watchers.
. you embrace. If you are working for the right company. They are focused on avoiding criticism while waiting for their next paycheck.
pay off your debts. You identity the leaders in your industry and you do what they are doing. spiritual person of action. You listen. Running a business is not complicated. What others have done. you are a tough. Following The Action Principles®.Don’t Complicate Matters
Average people often complicate business matters because within those complications. You buy six properties. thoughtful. You find a way. you think. You offer a quality product at a fair price. There are those who talk accomplishment.
. You find knowledgeable teachers and mentors. Becoming financially independent is not complicated. they can find excuses for inaction. learn and accomplish. you can do. You don’t sit around sharing ignorance with your friends. You research. and create a family financial empire. Average people buy one house in the hope of a comfortable retirement. you plan and you act. There are those who listen. You appreciate your customers.
After the novelty wears off. Through your example. 12
. Ownership and management responsibilities are demanding. reality starts to kick in. You can’t yawn and shrug your shoulders. you do that. It gets easy to overlook the smudges on outgoing correspondence. You maintain the standards. You allow discontent among staff to fester.Commit to Never Ending Improvement
It’s fun and exciting to plan and open a business but after a few months. Suddenly updating the website is no longer a priority. If you need to find new suppliers and new employees and new ways to promote your products or services. You don’t turn a blind eye to anything. you are responsible for the energetic or toxic atmosphere in your workplace. Perhaps several vendors should not have been so highly recommended. With the slow creep of discouragement. To keep to a steady course and strive toward excellence. second rate and quitting are not options. It’s seems a small fact that the flowers in the beds outside the office are dead. You attend to the details. you may have to make improvements again and again. You are the boss. For the extraordinary. average people quit and settle for mediocrity. some customer interest will wane. Maybe the work ethics of some recruited staff do not match expectations.
You make money by generating revenue and by looking for ways to reduce the unnecessary. Think before you make major corporate purchases. Everyone will accept a leader who sacrifices along with the troops for the good of all concerned. Don’t be impulsive. Get everyone involved. No one likes a cheap person. You can fly coach. especially frivolity and waste.Be Frugal
Employees understand that your company is in business to make money. then buy it knowing that you will use it. Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions. You see litter and you pick it up. Corporate frugality is a team effort. You don’t need a private bathroom or reserved parking space. An effective manager sets the example for employees. Give yourself a day or two to consider the purchase and if you can still justify the item.
. You can eat in the company cafeteria.
You make yourself tough by doing something that is personally difficult for you to do. You have planned to make today and every day special. bring a rose home for the wife and a movie for the kids. you follow up with your old clients and make the effort to reconnect. make the small effort to publicly praise him or her. If you have been neglecting your health. If an employee has done an exceptional job. Every day. today you will watch your diet and take a short walk. You embrace hard work.
. Order pizza for the office. If you have been putting off making personnel changes. just do it. you choose a new challenge for yourself. You must never allow yourself to fall into a depressing rut of sameness. At the end of every day. Life doesn’t just happen to you. you sleep well with a feeling of accomplishment. If you want to generate additional business.Make T oday Special
You list and tackle your responsibilities head on.
You are a thinking person of action. Your mind is focused on improving your business.Record Your Thoughts
You will have lots of ideas. What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action. You can’t help it. You are focused on success. Take some notes. You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. You are exceptional. you are probably still thinking about business. Have your paper and pen and pencil and marker available. It is who you are. cross out and expand your thinking.
. underline. Circle. When you aren’t at your desk working. Make a habit of writing them down. Review your notes. highlight.
You will never give up. Either way. there is no doubt. After eight miles. After six miles you are tired. It will never be over until you say that it is over. give up.Persist to Win
You will be successful. Winners persevere and take another step. Keep trying. Of this. Be good. Take a deep breath. To walk ten miles. you win. Or. You have twenty emails to answer. you are in pain. However. suck it up and do it. Any particular day may be tough and demand your best effort and concentration. with patience and honest hard work. You respond to the first email. you take another step. You pick up the next paper. Get good. but you take another step. you take a step and then a step. You face a pile of papers on your desk. You want to make ten cold calls today. It would be easy to find an excuse to stop and few average people would blame you. You pick up the first paper and deal with it. 16
. You make the first call. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. the rewards of persistence will burst forth or slowly emerge.
Seventy percent of people are average. They work hard enough to not get fired. These are self-reliant people capable of decisive action. They spend what they make and have little if anything saved for investment. They are moving forward. ten percent of workers are self-absorbed by their own nonwork related problems. Through their own fault or no fault of their own. They research. They are content to be promoted when someone in front of them is fired. in all countries and throughout all of history. 20. They are risk averse. reactive and let circumstance and events shape their futures. Their performance is marginal at best. Then. study. They dare and attempt and sometimes fail and learn and try again. They are ambitious. All Are Not Equal
In business. quits or dies. plan and act. They are the corporate leaders and successful entrepreneurs. They are in control.In Business. 17
. there is the top twenty percent of pro-active achievers. 70. It is difficult for them to concentrate on doing their jobs. you will find that workers are divided into three categories: 10.
their willingness to change. You are working for a poorly performing company. Your suggestions for corrective action are ignored. Find another job or start your own business You are alert and aware to opportunities. Make an offer to buy the company. often. Get out now. You love your job. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. Take the risk. Sales are dropping. You don’t ignore the warning signs. the average majority would do it. Take the risk. Research.Risk Failure
Average people are risk averse. Sadly. their families and their futures lies in their self-reliance and. They will cling to the perceived safety of the status quo. They delude themselves into believing that big companies will always be there to protect them. plan and then take the risk. You are alert and aware to problems. It isn’t always easy to try new things without proven guarantees. Your boss at the flower shop announces that she will be retiring and selling the business. everybody. If it were easy. 18
. many have learned otherwise. The extraordinary person accepts the fact that the real economic protection for themselves. to face the unknown.
Climb over the wall. You will lose a big deal. You are being tested. The time to prove yourself is at hand. suck it up and do what you know you have to do to succeed in business. Others have gotten over that wall and you can learn from them. clients or patients will switch to your competitors. You need to climb over it. The world of business is not waiting anxiously for your amazing personal contribution. For no good reason.
. you might be passed over for promotion.Get Tough
On your way to extraordinary. This is the wall. Partners and employees may disappoint you. Pay the price. yes. So. You will introduce products or services that will fall flat and cost you time and money. You may bang your knees and skin your knuckles. get ready and get tough. customers. Without whining. Get tough. And. second guessing or complaining. there will be other walls blocking your path. Push over because all self-made successful people have been there. This is the price that you are being asked to pay. You have hit the wall.
. Instead. Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change. seek the changes which will allow you to be all that you can be as an athlete and a person. you must seek change.Be the Valued Employee
The status quo may be comforting. You must see yourself and your environment not only as it is. but for there to be growth. Since you seek growth. but then you will be a small person. there must be change. you change yourself. Doing little with your life is much easier and safer than taking risks. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. but also as it could and should be. First.
. tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course.Find Another Job
It may be time to look for a new job if:
Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized. a superstar. you may be highly recruited and can’t resist the pay. Go for it. appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic. benefits and perks offered by another company. being an extraordinary worker.
in Sydney. you will have a positive response. 22
. in Nairobi. in Lima. as humans. the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. “yes. in Hanoi. this is what I believe. Yes. You will be able to think. To think otherwise is a mistake. as you read The Action Principles® and the How Americans Get Rich tips. Yes. We may be different in very small ways but. the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home.The Wide World of Business
From anywhere in the world.” Yes. the salesperson who follows up with customers to be sure that the product has met their expectations is successful. we are remarkably the same with the same fears and dreams and aspirations. the shopkeeper who offers quality goods and appreciates his customers is successful. Yes.
motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions. delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system. Time wasted is gone forever. you appreciate the value of time. Focused hard work is the honorable path and the sure path to success. as well as to root out the do-nothings and the perfectionists. However. you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. time waster have few friends except each other and no respect.Stop Wasting Time
As a business executive. To improve your own efficiency and that of your valued staff. 23
You are going to start believing in your own wonderful financial future.Spread Your Enthusiasm
After a few months of reading your Action Principle® and How Americans Get Rich tip every day. support and spread your enthusiasm. 24
. You really are going to be appreciated and respected. a zest for life and a positive mental attitude fill you with energy. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. This is really going to happen. After your twenty minutes of quiet time each day. Now. You really are going to be financially independent. passion. motivation. it is much easier to reach out and help others. Enthusiasm. Show them the potential that they have to live full lives of prosperity and peace. optimism. encourage. something wonderful is going to happen. You really are going to be surrounded by wonderful family and friends. This is all good. give. when you see and believe all that you can do. you will feel recharged and ready to take on the challenges on your road to success. Smile.
And. at one time. Every self-made. Your job as a business leader is to recognize potential. it would be difficult or impossible to change this type of person. They can look ridiculous and they can be annoyingly frustrating.
. How does the beginner react to your correction? Does he act defensively? Is he angry.Applaud the Beginner
Beginners make lots of mistakes. successful person has had his or her own beginning. Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. frustrated and more interested in making excuses than making amends? Remember. that beginner was us. A beginner makes a rookie mistake.
prepare yourself. where it is headed and how you can profitably find your place.Give Yourself the Gift of Self-Reliance
Change happens. You must know your industry. Give yourself the gift of self-reliance and you won’t be taken for granted. You may be saved by the action of others.
. Open your eyes and your ears. Take responsibility for your own career. it is naïve to believe anything except that you work for youself. Alert and aware. You may not. Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it. you may get passed by or even run over. Be prepared. If you are standing still. In the real world of business. The Internet is changing everything. What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. Economies are globalizing.
walked the talk. You are a veteran and carry the status necessary to command.Lead by Example
If all you do is talk. Lead by example. As a teacher. Show how it’s done. You don’t hide in your office. All your motivational slogans and rallying cries will go for nothing. ask for their ideas and understand their concerns. Sometimes. Get to know your employees. counselor. This is how a leader acts. gotten a little banged and bruised yourself.
. you’ve earned the right to be taken seriously. when you’ve been in the trenches. employees are apt to dismiss your wisdom or completely ignore you. coach or manager. it is important to walk the factory floor and get out into the field.
trunk. legs. What would be your best course of action to defuse the situation so that you can move forward? You must be the example. Release the stress from your feet. You may not always like what is happening but this too will pass. Breathe deeply and let it go. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness.Control Conflict
Welcome to modern living. the crude and the obnoxious. At any time you may encounter the rude. release the pressure and consider your options. Relax. the rock in the middle of stream allowing everyday frustrations and stress to wash by you. Since you are ambitious. In the workplace. 28
. hands. your contribution may be unappreciated and you may suffer disrespect. seeing in you what they were unable or unwilling to do. cut corners and take unfair advantage. your employees and your family. Your first instinct is to retaliate but never retaliate in anger. you may be subject to those who gossip. some may be jealous of your progress and ultimate success. You do this for yourself. neck and your head. At home. arms.
If you do feel it. She is a good worker. You observe an enthusiastic young woman working at your local coffee shop. Odds are. While others are skeptical and hesitant.Listen to Your Instincts
As your knowledge base grows. You get the facts. then go ahead and do it. There may be family pressure to hire your troubled bother-in-law. you instinctively know what will work and what won’t. you know it will work. When business is slow. You drive by an old building and you immediately see this building transformed into your next successful business location. she smiles and solves the problem. You make her an offer to work for your company. You are a business person and not a social worker. know it. Do not hire him. You know this is a bad idea. You feel it in your gut.
. Find some other way to help him. you’ll be right. You know what to do. Many times you don’t have to do lot of soul searching. You don’t have to call a committee meeting before you take action. she finds chores to do. When a customer has a problem.
you gain strength. the rewards for success wouldn’t be as pleasant. If it were easy. If ten customers tell you no. you will find many to support your reasoning. everyone would do it. You are that somebody willing to take the risk of starting a business.Keep Pushing
To push yourself beyond your comfort level is a must as you travel up the ladder of success. You may not succeed immediately. However. You may take a few lumps as you move along the learning curve. If it were easy. you ask another ten. and you still believe. Understand that no one wants to face rejection again and again. They are content with the sameness of today being like yesterday. Average people don’t want to push or be pushed.
. Yet. Because you validate their own inaction. If you want to take the easy road. average people will agree with your choice to delay or avoid. it is persistent effort that separates winners from losers. You put your name forward for that raise or promotion. with each challenge faced.
Style and Attitude and Work Matter
Following The Action Principles . An exceptional man or woman will succeed at any business any where. They always will. The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning. Stand tall. It is a style and an attitude. smile and get busy. They always have. The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit. you can be a waiter
or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing.
. It is having a goal and working passionately toward that goal.
In business. toughness means playing by the rules but also putting those rules to work for you. It is being who you really are. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose. It is looking at an adversary across the desk and saying. meeting and solving problems head-on. even when society wants you to be somebody else. Trump Businessman
Get T ough
Toughness is pride. and the courage to follow through on things you believe in. commitment.27
Donald J. simply. drive. It is solving problems instead of letting them fester.”
For a nation. while keeping the big picture in mind at all times. toughness means avoiding complacency.
Donald J. “No. even when they are under attack.
there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. if you are following The Action Principles® philosophy of self-improvement and service to others. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world. Not always. This is the plan. you probably aren’t going to be working forever. Since there are economies to be gained from greater size. these opportunities do materialize. to sell your business to your competitor. at some point. Perhaps on your path to wealth. successful businesspeople are always thinking about investing and divesting. Since there is usually enough new and underserved business to go around. the odds are that you can peacefully co-exist with others in your industry. In business and in life. honest and respectful businessperson. but at times. When you are known as a capable. it may be advantageous for you to acquire your competitor’s business or.Buying and Selling Businesses
You don’t have to crush your competitors. 33
you have more because you do more when more is needed. There is no secret to your success. These average employees. Be proud of who you are for good reasons. perpetually waiting for the next paycheck. You are a leader in your industry.Be Proud
You exercise and watch what you eat and how you dress and how you treat others. You employ a staff that wants more than being ordinary and they expect and receive above average compensation. You are a demanding employer. You study and work hard. Be proud of yourself and your company or keep changing until you are. You delay gratification and invest. You set the bar high for yourself and you expect the same from your workers. Many employees can’t stand the pressure of working in a competitive. dynamic work environment. often working just hard enough to not get fired. Take joy in doing an exceptional job. You are a listener. 34
. can find employment elsewhere. You are a volunteer who is generous with your time and resources. You are ambitious and goal oriented.
When a dangerous job has to be done quickly. They train every day to face all types of scenarios. Take action. you can’t plan for every possible eventuality.
. The Marines have to be ready to fight anywhere under any conditions. You have to plan and take decisive action. No one is going to come up to you and hand you a bag of money. the generals frequently call them. go. In combat. you have to train every day to be prepared to meet the challenges of the marketplace. Don’t procrastinate. In business. They have to be adaptable and decisive. go. Marine battle planners look for a seventy percent advantage and then they go. Do what needs to be done and get it done. You can become a perfectionist. Don’t over analyze. you’ve got to take action and adapt to the environment and the circumstances as you find them.Be Decisive
The United States Marines are a rapid deployment force.
you can start a business and get to work. make them your mentors. Offer a quality product or service that the market demands at a fair price.Three Rules for Business Success
You can spend years in business school studying complicated economic theories. you already know what characteristics make a business successful. Appreciate your customer. Simply start and continue to do what you know you should be doing. Copy success. If possible. Or. 2. You do not need to do more. as an alert and aware consumer. 3. There are three simple rules required of all successful businesses: 1. Say thank you. Ask for more business. Very simply. You can do more.
. You can search the world for hidden secrets. Find the leaders in your industry and do what they are doing. Don’t fool yourself.
In the short run. You can recommend unnecessary services. You can be deceptive in your advertising. You can decide to set the standard for your industry and maintain your core values. You will be rich but reviled. You can feel good about who you are and how you earn a living. Your word and your handshake should mean everything. Eventually.
You can take advantage of customers who aren’t knowledgeable or particularly sophisticated. You can cut corners on your products. In the long run. It is much better to be a serious person who takes his business seriously. others will have noticed your duplicity and may plot against you. It is much better to live by a code of honor and core values. you may think that taking advantage is an advantage. You know the right thing to do. many will relish your demise.
your efficiency and productivity will diminish. “no. At times. do it. need sleep and are stressed and angry.
.” If you are overworked. As a successful person. Find your calm center where you can recharge your batteries. Naps aren’t only for children and meditation isn’t only for monks. However. there will always be demands on your time from competing interests. your natural inclination will be to try to do more. put away the cell phone and just retreat to where you can find your own way to relax. there comes a point when enough is enough and when you must save yourself and say. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing.Stay Centered
As a successful person. The work and the problems and the opportunities will all be there tomorrow. You need days off and you need vacation time. Your health will be affected. forget the email. you’ll need to leave work alone. All those forced to be around you will suffer.
But. You can love that you are providing good jobs. You can make the choice to take early retirement. you can find a lot to love. develop your special talents and build a solid financial estate. You are in control. You can love the opportunity to be a leader to your employees and a positive example for those in your industry. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives. success in business can mean more than money. You can love the high standard of living resulting from your hard work. You can love the feeling of pride that comes from offering a quality product or service to your valued customers.
. laying a smoother road for your heirs to follow.Love Many Things
Being a successful businessperson. You can love the feeling of power that self-reliance gives you. You can love the challenge of creating and building your business.
. All customers are not always right. newspapers. you might be much more effective by finding online niche markets. Sometimes you have to make personnel changes. Some have unreasonable expectations. You can never be all things to all customers. Start the buzz. Find ways for those with influence to sample your product and talk about it. You are in business to make money. You are in business to make money. many with little or no interest in your product or service through traditional mass media advertising. Some bring to the workplace personal issues far beyond your control to correct. magazines and television.Forget Everybody
Rather than trying to reach everybody. Not all employees are created equal. Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field.
. You work hard and you appreciate those around you: employees. It is your confident presence that says that you belong where you are. You have nothing to prove or defend. You have diplomas and awards. You have studied your business inside and out. Praise or criticism does not affect you because you know who you are.Maintain Your Presence
You are a successful business person with a nice house. You are like a steel bar wrapped in cotton. open minded and a good listener. car. However. You have strong quiet. You willingly share your enthusiasm and good fortune. clothes and jewelry. hands and steady eyes matched with a gentle smile. You are a proud example of a leader. You act naturally and relaxed. You are curious. it is not the trappings of accomplishment and wealth that will bring you respect. vendors and your customers.
The moral is that if the business doesn’t matter you should choose something that you love doing. you will soar far above the average. There are five thousand different types of businesses and people have gotten rich from all of them. work doesn’t seem like work. When you love your work. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow.The Business Doesn’t Matter
The business that you choose doesn’t matter. The business doesn’t matter but your style and attitude do matter. The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama. With The Action Principles® and the three simple rules of business as your guides.
Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.
Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44
Ross Perot American Business Leader
Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.
keep them informed and in the loop. you have to give it first. You need your core of loyal veteran workers to set the example and lead the way for new hires.
. Make everyone feel that they are a part of an important team doing honest work. Reward them.Show Loyalty
Build employee loyalty through fair dealing. It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. Loyalty is a two way street. Let employees know that you appreciate their efforts. With good news or bad. It is easier to sell to a loyal repeat customer than to try to sell to someone new. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees. To get it. Thank them. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service.
You have your goals and objectives and to-do lists. You can take courses and join and participate in trade associations. teachers. clerics. and thank them. partners. blogs and journals. you can read business books. take-charge person on a mission to build your career.Advance Your Career
You are a self-reliant. You are hard working and opportunistic. This is how you’ll get ahead. You have identified the leaders in your industry and you know what they are doing. financiers. To get ahead. Let your bosses know that you aspire to greater things. 47
. From your research. You are alert and aware. You know who you are and where you are going. investors and other businesspeople. consultants. politicians. Self-promotion is a good thing. such as: executives. Listen. Seek their counsel and ask for their help. You don’t sit still and hope that some lucky opportunity will befall you. you know what it will take to reach the next leadership level of responsibility and income. Good things will happen because you make them happen. Always be on the lookout for people who can advance your career. vendors.
Say thank you. which means learning how to delegate assignments. Be sure the employee understands the requirements and due date. Encourage feedback if problems arise. Establish a realistic completion time. Ask the employee to assume responsibility for the task. Periodically. This will help you to concentrate on what you do best and allows you to think. You also delegate tasks that employees can do better than you. follow up. plan and improve organizational efficiency. Precisely explain your expectations for the task.How to Delegate
You can get more done with others’ help.
. Match the right person to the right task. You assign tasks that are cost and time effective for others to do for you.
For each specific project. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success. which is your success. This is not you. ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money.
. you will be on the road to project success. what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers.How to Manage Projects
Unaccomplished people are aimlessly content to watch their lives drift by.
It will be your goal to join this elite group. This is sad. In the corporate world. you are going to rise quickly to the top twenty percent of your profession. if used. You have a special talent which. The vast majority of people never find the time or have the resources to identify and develop their special talent. your entry is almost guaranteed.Develop Your Special T alent
There is something special about you that makes you one in ten thousand. you are even better positioned to define your own financial future. With your work ethic and core values. You will have the time and the resources necessary to find and develop your special talent. You will know what your leaders do and how much they earn.
. If you own your own business. This does not have to be you. will better mankind.
Join all applicable trade associations and participate in meetings. Don’t be shy about asking for advice and networking assistance. Find out what they are doing and do what they are doing. You learn all you can about sales and you find the leaders in your industry. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. seminars and conventions. maybe most importantly. Ask and listen. what would they do if they were you? This is called copying success.Copy Success
You learn all you can about your product and your customers’ needs. When you find suitable role models. To find the superstars in your industry. Of course. take them to breakfast or lunch. you must follow-up with a thank you and this is also copying success. read your trade publications and identify all trade websites and blogs.
. Most successful people will be flattered and not annoyed by your attention.
where you are now and where you are going.Develop Winning Habits
Every day. What can you do to make more money and advance your career? You work from a prioritized to-do list. Every day. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit. positive habits and become a better. No one is perfect. This list helps you to separate the urgent from the important from the routine. happier and more successful person. At work. No one knows you better than you. you can choose to invest one month in the formation of new. what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. you stop to think about where you have been. There are personal areas that need improvement. Be honest with yourself. In this defining moment.
. you look for small ways to challenge yourself and spoil yourself.
This is why sales people are highly paid professionals. A person who can bring in business is a very valuable asset. partners or venture capital. “Some will. You have all you need – you.Salespeople Rule
Every company relies on its sales force. They can’t knock on doors.”
. They take rejection personally. you can be a successful commissioned salesperson. Most people can’t do this job. You are your own business. You don’t need advanced college degrees. Some won’t. If you have the courage to talk to customers about buying a quality product or service at a fair price. All the jobs in the company depend on the sales force’s ability to sell. So what? Next. They can’t work alone. your fortune is make. If you can understand and accept the following little reality of marketing. You are among the elite.
Over time. The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied. Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs. The rest of the time they are engaged in nonbusiness activities. 54
. you don’t need a lot of motivating. Appreciate that some may praise your hard work while some. You want to work at work. this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. The real estate agent doesn’t want to show a house on a Sunday night. Some people are productive only half of the time.Accept Hard Work
You know and accept the value of hard work. even though these are the tasks which may be the most productive for the company. especially less ambitious co-workers. may resent your willingness to do more than is required or expected. The salesperson doesn’t want to take the extra time to explain the extended warranty. What others avoid can become your opportunity to profit. You have accepted hard work. Many people don’t work very hard at work. Because you are goal-oriented.
If you own a restaurant. The law office needs clients. you have no business. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends. you may want to work on the crew but your real job is knocking on doors and always. will be as the rainmaker. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. The caterers need functions. perhaps your only function. If you own a house painting company. The chiropractor needs patients. always trying to get the next job.
. until your business is well established.The Boss is The Rainmaker
In a small company. your primary function. As the boss. Without customers. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. someone has to bring in the customers.
Introduce yourself. Tell stories. Respect others’ personal space.Communicate with Ease
Body language is important. Breathe and relax. Keep your chin up. eyes. fingers. Listen and don’t interrupt. your body is communicating your interest and your power. Make your speech short and conversational. Take a deep breath and relax your body from the top of your scalp. Have a comfortable yet firm handshake. using the theater of your mind. Before you ever open your mouth. People who are in agreement with each other will usually be mirroring each other’s moves. mouth. speech or presentation. Don’t preach. how will you sound. chin. arms. legs and toes. torso. neck. forehead. Smile. Plan what will you wear. Before a big interview. create a better rapport with your audience by coming out from behind the podium. Stand up straight. 56
. When you are giving a presentation. shoulders. you can mentally rehearse and practice. Keep your hands open and exposed. how will you stand and sit and how will you be warmly received. Nodding your head shows that you are listening and are interested. cheeks.
don’t allow the situation to fester or linger. outside problems. bring the employee into the office and have him read the policy.
. As an owner or manager you must remain aware of all of your leadership obligations. You are running a business. Have a personnel policy in place to deal with troubled employees. for the sake of all. At the first sign of concern.Helping T roubled Employees
One troubled employee can poison a work environment for everyone. If an employee becomes self-absorbed by his or her own personal. He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. Be fair but be firm and. You must be alert. Answer his questions regarding his rights and responsibilities. compassionate and decisive. aware. you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. Act sooner rather than later.
Imitation before Innovation
See what others have done. After your business is established. As you think about entrepreneurial opportunities. Then. You want to research and stick closely to the tested. even if you succeed at the convincing. Copy it. you double your challenges. You first have to convince customers that they want your new or better something. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. you are an entrepreneur and not an inventor. this is best done after your business is established. there will be plenty of opportunities for you to innovate and try new ideas. when starting your own business. don’t fix it. Follow it. 58
. you have to make them buy from you. Again. See what you can do. In general. don’t forget any networks or connections that may give you an advantage in starting your own business. When you invent something. If it works.
You have complimentary skills. your partner should be likewise. Partnerships that go bad can be a nightmare. Choose wisely and benefit. Partnerships are a two way street. The idea is that you both stand to achieve more with the help of each other. You should expect that your partner would be a professional who would support The Action Principles®. If you are an ambitious hard worker. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another. Allow these core values to provide a framework for working together.
. There must be a shared vision and a comfortable balance of power. always offering each other objectivity and positive reinforcement. Select a partner whose style and attitude is compatible with your own. You will meet regularly and exchange information in a supportive environment of mutual respect and trust.How to Choose a Partner
A partner is someone joining you on your journey to financial independence. Good partnerships are a blessing.
They hope that their companies or the government will take care of them in their old age.Invest In Your Future
Regardless of their annual income. Average workers without investments may have to work until the day they die. Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. how the selfreliant accomplished what they did. Average people will wonder. 60
. The rewards of hard work and investing can be powerful. wanting what they want now. In marked contrast. average people spend every dime with nothing reserved for retirement. Average people typically work forty hours a week and feel satisfied and exhausted. but too late. They will assume it was through inheritance or luck and they would be wrong. selfreliant workers may be in a comfortable financial position to retire in only a few decades. Average people think in terms of immediate gratification. They are forward thinkers. A self-reliant person thinks differently. They realize the time value of money and how sound investments made today can have a compounding return tomorrow.
It is a young person’s plan to make. but not if you are young.Retire Early
Kirk Kirkorian kept building Las Vegas hotels into his nineties. Volunteers can assist with many problems in the world. You will work hard for fifty or more hours a week for twenty or thirty years.
. Invest. Summer Redstone was one of the most influential men in Hollywood into his eighties. rich and retired. It’s tough to launch a singing. Or. You may love your job enough to never retire. early retirement can be your specific goal. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. early retirement might never happen. Retiring early doesn’t just happen. maybe not. acting or artistic career. It’s easier to give your time if you already wealthy. If you work for someone else. sell the business and retire. writing. These men and woman love their jobs. if you work for yourself as an entrepreneur. This is the plan. These are nice options for those with sufficient investment income. The average age of Untied States Senators and Supreme Court Justices is nearly seventy. However.
Some doubters will be your family members. Will your new business succeed? Will your investments prove wise? Will you retire early. Have faith in yourself. and will your special talents be developed and recognized? Have faith. observe and study. 62
. You research. but only those with faith can sustain their efforts for the long haul. You may need a thick skin to listen and then. Believe in yourself.Have Faith
Anyone can be hard working and motivated for a little while. Have faith. when you dare and challenge and test the status quo. Some will be skeptics who are jealous of your courage and your willingness to take risks. Some will be pessimists who always look at the bad side of everything. Persist. Only those with faith will try and try again. you will meet many doubters. When you venture out beyond where average people are comfortable. trying to protect you. proceed anyway. Go for it. You have seen what others have done and you see no reason why you can’t do the same.
a self-confident individual and a decent human being.Your Core Values
As a successful businessperson. you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63
each individual must subscribe to the principle of putting the team first. suggestions. Everyone commits to doing his or her individual best to work to a high standard. Consumers have a choice. salvage what you can and make amends. Those with experience must be willing to teach and assist beginners.
. Responsibility and accountability must be accepted. Each must be willing to make occasional personal sacrifices. The team’s mission must be outlined and understood through clearly defined goals. Then pull together to leave the past behind and move on to new challenges. everyone should band together to figure out what went wrong.How to Build a T eam
To build a strong business team. Everyone should take a personal and team pride in beating the competition and being the choice. When mistakes are made and business is lost. Individual strengths must be identified and appropriate roles assigned. Ideas. reasoned criticism and questions must be encouraged. respect one another and share the credit for the greater good of all.
Look the best that you can look. Whether you are a soldier. well dressed and confident. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust. you can look well groomed. or change until you do.Look in the Mirror
Look in the mirror. Copy them in manner and dress. You must know what characterizes the style and attitude of a winner in your profession. Be yourself. farmer or bank president. others will turn to you as the good example. You are who you appear to be. Like what you see. Go through your trade publications. your best self. Set the example. 65
. stay alert at industry meetings and find the people who have already done what it is that you want to do. confident person capable of taking immediate action to achieve a worthy goal? You should. Keep improving. When you are successful. First impressions are lasting and all impressions are important. Do you see an Action Principles® Champion? Do you see a tough. Your manners should be impeccable. thoughtful spiritual person of action? Do you see a fit.
See yourself as a respected member of your community.Imagine
You are what you think about all day long. See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless. live comfortably and still have 15% . Now. think of yourself as an Action Principles® Champion.20% extra to invest. stop imagining and do it. spiritual person of action. thoughtful. a tough. See yourself having enough to give back to those deserving who are less fortunate. a leader in your industry. See yourself earning in the top twenty percent of your profession. See yourself as a hard worker with enough money to pay your bills.
. See yourself as a successful businessperson. So. You have the free will to choose who you will become.
You will give honest recommendations. you will never betray that trust.
. You will be truthful. you will do everything in your power to deliver what is expected and more. whether that means more business for you or not is not relevant. safe work environment where all employees can prosper. You will still build your business for the longer haul based on honesty and integrity. When you make a promise to a customer. Your good name and your solid reputation will be held sacred. When customers put their trust in you. You will lead and insist upon on a team effort to provide a clean.Hold Sacred
Your word is your bond. You will do your best to offer the highest quality goods and services. which means not just perceived value. but real value to your customers. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years.
You have goals and objectives. 68
. hard worker who will concentrate on the difficult aspects of your job and who will. Others know what to expect of you. when necessary. You are the person who will stand for what is right. Your strength is that you know what you want to accomplish. You are determined to make your one life meaningful. You don’t grab more than you need. You are able to step back. You will share. Focus on these strengths.Focus on Your Strengths
You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. You will find the leaders and in your industry and you will listen to them. You are consistent. Your strength is that you are willing to learn. They put you among the elite. You will read books related to your industry. volunteer Your strength is that you are not greedy. Your strength is that you are an ambitious. surf websites and will participate in trade-related blogs. You have a personal mission to complete.
you may feel crazy to keep going. Your faith may be tested. then. to carry on and persist. No one expects you to be more than you expect for yourself. courage. More likely. you will become a seasoned veteran and your persistence will pay off. if you are learning from your mistakes. With the best of intentions. However.” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. You will be delayed. with courage. When you hit a wall. It will take courage to be a contrarian. with plenty of pot holes and boulders to avoid. Many around you will be quick to say.
. you are crazy. If you are making the same mistakes again. face your fears and do it. “I told you so. it will be easy to quit. the road will be curved. Have. You may try again and still meet defeat. Now. you will risk and fail.Understand Courage
Rarely will you find a perfectly smooth straight road to financial success. as most do.
can have its rewards. It is the individual who has acted or tried to act who will not only force a decision. Sandra Day The individual can and does make a O’Connor difference. governmental. Justice of the U.65
Sandra Day O’Connor Former Assoc. Supreme Court
The habit of always doing your best regardless of how unimportant the task is a habit of the successful. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way.” As his career attests. The individual can make things happen. So be a full participant in life’s opportunities. one concerned and dedicated person can meaningfully affect what some say is an uncaring world. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand. even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. even in this populous. complex world of ours. Whether the individual acts in the legal. If you strive for excellence you can and should have a substantial impact on the world in which you live. S. but have a hand in shaping it. devotion to excellence in all things. Aim high. or private realm. 70
On the long road. You can decide to be positive. the cumulative effect of good days will be a wonderful life of respect and accomplishment. Success is not a distant goal. You don’t have to wait for a promotion. to get married or to graduate.
. You can decide to change poor habits into winning habits starting today. You can decide to be fit. well groomed and well spoken. Starting today. Your future will be based on the decisions you make today and live every day.Run the Short and Long Roads
Today is the short road. you can make the choice to tackle something personally challenging that you have been avoiding. optimistic and happy today. You must do your best to make the best of each day. Do it and feel good about doing it. Success is lived today and every day. You can decide to work hard and share. today. Your life is a succession of days. Your future is the long road. You can decide to be well read.
Find your niche and the media that targets your niche. Your logo.Advertising Basics
Know your business. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors. Talk with and not at your audience. colors. Do your research. keep running the same ad until it stops working. Find the leaders in your industry and design your advertising campaign around their online or offline strategies. it will take 7-12 consistent impressions before you are noticed and more to be memorable. stationary. Focus. Know the media. They should compliment each other. No business can be everything to everybody. Talk to your customers about their preferences. 72
. it isn’t. slogans. website and advertising should be simple and direct. Know your brand. so ask for testimonials and start the buzz. When you produce an ad that delivers the desired result. Keep it clean and honest. Know your target audience. Satisfied customers are your best advertising. At a minimum. If you have to worry if your message is in good taste. Set measurable objectives.
. or you can simply get over it. With hindsight. Well. Stop to look at all that you have accomplished. The important point to remember is that you aren’t a bystander who will never know victory or defeat. you might want to shake your head in disbelief at how good those missed opportunities look now. Close the door on regrets. you can kick yourself forever. Stop looking back and keep looking forward. You a player in the game and you have had successes. The past is the past. time moves on. Successful people still make a lot of terrible business decisions. You can’t do everything. but you can and have done something. The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets. You can learn from the obvious signs that you missed and do better at your decision making the next time.Close the Door on Regrets
Smart people still do a lot of dumb things.
Gucci. Follow the advice of the luxury goods maker. Raise your prices. give yourself a raise and then prove that you’re worth it. You want to deal with the consumers who insist on dealing with the best.”
. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience. If the bargain hunters are also cheapskates. you’ve got to ask for it. Raise your prices and be seen as a premium brand in your industry. in most cases. produce the lowest profit margins.Raise Your Prices
Being an entrepreneur. Raise your prices. you can’t be shy. “Quality is remembered long after price is forgotten. they will grumble about everything and. Let them go. If you want more.
Two-thirds of millionaires work for themselves. Eighteen percent have master's degrees. He is a fifty-seven year old married male with three children. 75
.000. Two-thirds of millionaires work between 45 . Most are entrepreneurs who own their own businesses.The Typical American Millionaire
The typical American millionaire actually has a net worth of $3. Six percent are Ph. Ninety-seven percent own a home. have a college degree and are still working. Eighty percent are first generation affluent.7 million and an average annual household income of about $250.20% of their income. Half of millionaires’ wives work and most are teachers. There are over eight million millionaires in the United States. The majority of millionaires never received even a single dollar in inheritance or any money for college. Eight percent have earned law degrees. Most invest 15% .D.55 hours per week.s. Six percent hold medical degrees.
If you dislike your job. You can work to raise money for investment and manage your investments. If you are a business owner or salesperson. you have to be self-reliant.” Rich people own real estate. If you have to work fifty hours per week rather than forty. figure out an exit strategy and act by getting another job or starting your own business. If you like your job. remember these ten important words: “Know your customer. health and spiritual needs. you can work to pay your bills. You will still have time to fulfill your family. It takes sacrifice. It takes boldness. make a plan and execute that plan. social. If you are well organized.71
Act With Boldness
If you want to be in the elite. so figure out how you are going to raise downpayment capital to acquire investment real estate. know your product. Average people waste a lot of time. ask all to buy. You do what you have to do. Every day will bring you one day closer to your goals. It takes a plan. 76
. you are prepared to do that. It takes a will. figure out how you can advance your career and act.
The status quo. 77
. Navy Seal Commandos say. which means “things as they are. By aiming at the top one percent.” has an extremely strong pull. You will feel the pull drawing you. of the few who do.Aim for the One Percent
Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and. the known and the predictable. only one percent will ever take the action recommended. bad or indifferent. have to change again and once again. the 99% simply continue to do what they've always done: the easy. But. then. One Percent! What about the other 99%? Good. the convenient.S. You will enjoy a comfortable life. the top twenty percent will seem like a very easy target to hit. you should attain all of the material wants and needs for yourself and your family. You may make a change and.” What do you really need? If you are in the elite top 20% of achievers. Routines are hard to change. as the U. “The only easy day was yesterday. tempting you back to your old ways of easier days.
photographers. If you love soccer. You have one life. you should be able to work in the field as many people do. writers.Do What You Love Doing
There are a few people making a lot of money as professional soccer stars. You made a mistake going to law school because you’d love being a personal trainer. When you do what you love. work doesn’t seem as much like work. They are: announcers.
. They are coaches and trainers. They are salespeople who sell equipment. You don’t like working in a hardware store and you’d love working in a bird sanctuary. promoters. groundskeepers and team executives. Find the work you love and go for it. There is an entire world wide industry of people making a good living from the sport of soccer. Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things. advertising reps. You hate being a bus driver but you’d love being a portrait painter.
Keep reminding yourself that without customers. Make good on mistakes and reward loyal customers whenever possible. you may encounter the grumpy plumber. the more detached the employees may be from service to the individual customers. your success relies on your ability to convince them to choose to spend their money with your company. To build your customer base.Appreciate Your Customer
People have money and they choose how to spend it. the disinterested clerk or the rude secretary. When they do choose you. you have no business. As a consumer. Thank them for their honest input. listen to your customers. Every day.
. You know that too many businesses treat you like they are doing you a favor. you know how successful businesses operate. Appreciate the customers you have. This is a mistake and a sign that the large company may be losing touch and business. Pay attention to complaints. The larger the company. As a businessperson. smile and be appreciative.
you are a good networker. You are a businessperson in the real world. competent and helpful. Cultivate relationships. It should be a long list. Become involved in local business groups. All networks begin with you as a strong link. 80
. If people smile when they see you enter a room. Ask for testimonials and referrals. Don’t make people have to guess what you do and what you’d like them to do for you. he will expect you to reciprocate. Join trade associations. Networking is a two way street. You are not a monk living alone in a mountain cave. shippers. Learn who the powerful people are in your community and court their support. Keep in touch. If someone gives you a prospective lead. Ask for the business. Speak up.One hand washes the other. You need to form satisfactory relationships and connect with lots of people: customers. You get what you give. Be able to explain clearly what you do. Think likeable. Hand out lot of impressive businesscards. technicians and even competitors. You should make a solid impression on those linked to you. Volunteer for committees. Practice remembering names. suppliers.
you want new workers to be smart and hard working. ask prospective employees to read The Action Principles®. You want workers who will comfortably coexist with present staff. When you have acquired a winning staff. is a lot easier than firing. What do you think about what they think? 81
. Hire slowly. Ideally. You want front counter staff to be pleasant and accommodating. which is taking money away from them. which is giving people money. If you want the best. They should not need a lot of hand holding and can either hit the ground running or learn quickly. You want customer service employees who are problem solvers and who follow up. Frequently. You want to hire people with the right qualifications for the right job. you want to retain them by offering competitive salaries. You want executives with good communication skills who will get up from behind their desks and lead. benefits and perks.Hire Slowly
Hiring. You want sales people who are knowledgeable and ambitious. your best new hires will come from the recommendations of existing employees and from your own networking. Between the first and second interviews. you have to be the best yourself.
Call him to the office and be short and to the point.Fire Quickly
There is a difference between laying off and firing an employee. Don’t linger. a final warning will carry a thirty-day grace period to correct the problem or be terminated. Explain benefits to which the employee may be entitled and how references will be handled. He should be escorted to his work area to collect personal items and immediately escorted out of the building. severance package and grace period to find a new job. This person may be given an excellent reference. Document everything. These workers may have been involved in unsafe. have shown repeatedly that their job performance was unsatisfactory. A laid-off employee is released for business rather than personal reasons. The business may be in a slump or the employee’s position may have become redundant. You fire employees for personal reasons. have a witness present. This is a difficult part of a manager’s job. Do it. Do not disparage the problem employee. Their image or manner may be unprofessional. 82
. They may be missing during work hours or. The termination should not come as a complete surprise. The fired employees should have received prior written warnings regarding their behavior or performance. Normally. deceptive or dishonest practices. If you expect trouble.
Never ask someone to act unethically. misrepresent. Never act unethically. Seek assistance if you have questions about ethics. 4. 6. Report ethics violations. 8.The Example of Wal-Mart
Here is the ethical behavior expected from those who work for the world’s largest retailer. 7. even if someone else tells you to. Wal-Mart: 1. Follow the law at all times. Never discriminate. Avoid conflicts of interest between work and personal life. 10. 5. 9.
. 2. Never manipulate. 3. Cooperate with any investigation of possible ethics violations. abuse or conceal information. Be honest and fair.
Legitimate self-confidence is a winner.
. and wearing ambition on one’s sleeve can have the same effect.
How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it. They determine the ultimate openness of an organization and its ability to learn. Self-confident people aren’t afraid to have Jack Welch their views challenged. There is a fine line between arrogance and self-confidence. The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source. They relish the intellectual combat that enriches ideas.79
Jack Welch Former Chairman of General Electric
Arrogance is a killer. Don’t ever compromise “being you” for any job in any institution.
Today anywhere in the world. You question. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. a motivated student equipped with broadband can get a better education than a lazy Ivy League student. You question why civilizations rise and fall. You are proud and confident in your self-education. You are curious to know how and why some people get rich.Learn
All education is ultimately self-education. Those days are gone forever. You hang out with smart people. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money. You listen. You learn. You read. You contribute. You try to understand why happy people are the way they are. You must do the studying. Your life must be a never ending thirst for knowledge. You must make your diplomas and degrees worth more than the value of the paper. You want to know lots of things because you want to do lots of things. You had an advantage. 85
. The job of the teacher is to guide and motivate.
There is no time to be shy. ask. You are a student taking a course. You are asking lots of questions and tailoring the course to suit your objectives. ask. This is your career. People are not mind readers. you want to be the manager and then the president of the bank. You have a lot of questions to ask and a lot of listening to do. You are the opposite. Based on the information you receive. Average students sit like stone statutes in class trying to avoid making eye contact with the professor. You want to be the head teller. When you are the head teller. You must do your own research. Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you. observing operations and asking a lot of questions. There is no book to tell you how to do this.Ask a Lot of Questions
You are a clerk working in a bank. you will take action. There is no such thing as mental telepathy. If you want something.
Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them. As a business person.Read Biographies
The lives of the greatest people ever to walk the earth have been documented. on the web. In the libraries. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times. All education is self-education. there were heroes who shaped the world. their lives. most famous business leaders have written autobiographies to show you the way to achieve your own success. their style and their attitudes have been researched and recorded. You can read the history. 87
. Besides biographies. you are lucky. heed the warnings and stand on guard. in the bookstores. From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa. There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. Take advantage. The work is there. it is there.
You are identifying the next step toward your goal and you are taking it. You. You aren’t afraid to hear the truth and learn. If you snooze. Listen to your mentors. Learn from your competitors. We are at the dawn of a new Industrial Revolution. Average people are waiting in hope that good fortune will find them. an Action Principles® Champion. Go to local business meetings and industry conventions. Talk to your customers and vendors. Read your trade publications and blogs.Be Open to New Ideas
The implementation of knowledge is what separates you from the average and is a straight line to your success. you lose. The business world is changing at lightening speed. Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise. Find out about the new products and services being offered by the innovators in your industry. are not waiting.
Be real. Pull the plug. You have high hopes but hope doesn’t pay the bills. Bite the bullet. you realize your error. Heed the warnings. your wallet may be lighter and your ego may be bruised. Be tough. After a few months. some of these ideas will be bad. However. you will be curious. Yes. lose money and feel humbled. Heed the warnings.Heed the Warnings
As an Action Principles® Champion. always researching and learning.
. heed the warnings. Do not throw good money after bad by trying to save a failed strategy. Survive to succeed another day. some very bad. lose time. Many of these ideas will be good and will improve your business and advance your career. You made a mistake. Take your medicine. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining. You will have lots of ideas. Even the best and the brightest make mistakes. Get out. You spend a lot of time and a lot of money opening a new location. Be smart.
Cadillac. U. Where low prices are just the beginning. Microsoft. Built for the road ahead. Pay less. Solutions for a small planet. Hallmark.S. All the news that’s fit to print.Y. Wal-Mart. Home Depot. Gillette razor. Expect more. No surprises. Army. The proud. Make progress every day. Creating a higher standard. Times. Marines. We are driving excitement. 90
. Holiday Inn. Verizon. Chevrolet. Always low prices. The heartbeat of America. IBM. Apple. Walt Disney World. When you care enough to send the very best. Be all you can be. The best a man can get. Where do you want to go today? Visa. U.S. The few. N. Pontiac. Target. Make the dream come true. It’s everywhere that you want to be.American Business Slogans
Ford. The power to be your best.
. Never be alone. Read
There is one significant characteristic that separates smart people from the crowd. newspapers. Read. A-B-A-B. magazines and on the web for you to read. Smart people read. Read forty biographies. Educate yourself. Read forty books on real estate investing. Everything you need and want to know is in books. If you are going to set a new goal for yourself. The average person reads one book a year. Read. Read forty books on small business. Read forty books for pure enjoyment. Read forty books on a subject and you will be a world authority on that subject. Never waste time.Read. No excuses. They read. This is a very good reason why the average person is going nowhere fast. Always Bring A Book. e-books. Read every day. Never be bored. make that goal to do a lot more reading.
perhaps to arrange a follow-up communication. you need an elevator pitch.Write Your Elevator Pitch
Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. direct. You have two minutes. 80 – 200 words is a good length. friendly. interesting and brief. You may want to write different variations for different prospects and situations. 92
. conversational and unrehearsed. All the writing and editing and practicing is worth the investment. Your favorable first impression must be professional: simple. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. Your objective is to exchange businesscards and. impressive. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm. It may take you a few tries to get the proper words and tone. Hence.
Be that one person who will step forward. That’s important!
. You establish an immediate. volunteer for a hard job and say. “Do unto others as you would have them do unto you.” and “May I help you?” and “What do you think?” Say them anyway.” and “Thank you. mean it. “Take me. “Please. “If it is to be.” Live by these important ten two-letter words. It is easy to say.A Few Important Words
Good manners open doors and are welcomed anywhere. it is up to me.” Any time you give your word. children and company. positive rapport with people by remembering and using their names and the names of their spouses. It may be more difficult to say to say.” Say them.” Remember the Golden Rule. Be sure that your manners and language are impeccable. “I’m sorry.
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94
Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95
Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.
you should immediately take corrective or supportive action. In private. You’re the boss and supervision is an important managerial responsibility. give suggestions or warnings to employees needing remediation and in public.Supervise
You can’t become so preoccupied with your own work that you presume that others are doing their jobs. 97
. praise exemplary behavior. Do the employees appear cheerful and helpful and ready to help or bored. rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation.
wear the right clothes and carry the right accessories. If you want to land the big fish. You want to be at right place at the right time to make your elevator pitch for your next big deal. and having a power breakfast at the right restaurants. This is not all superficial. Start hanging out with them and looking like they look. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall. enjoying the museum. It is how big business is done. Some salespeople sell house trailers and some salespeople sell shopping malls. chances are you’ll catch only those little fish. sounding like they sound and doing what they are doing. you’ve got to go where the big fish swim and have the correct bait. Don’t sell yourself short. You may find your best prospects while playing golf at the country club. You may look like you belong if you drive the right car. Somebody is going to make the next big deal. You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. why not you? 98
. Copy success by finding the people who are making the big deals.Go for the BIG Fish
Tf you are fishing for minnows.
well mannered. helping you reclaim more of your personal life. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis. This person represents you. You can’t teach someone to be intelligent. you must clearly outline your expectations with a detailed job description. that twenty percent which is often the most productive. pleasant.Magnify Your Effectiveness
As a successful businessperson. You can teach an assistant your job. An assistant frees you to do the more difficult parts of your job. you accomplish a lot and with a personal assistant you can do even more. Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness. During the interview process. Hire an assistant carefully because you will be spending a lot of time with this person. An assistant can free your time. ethical or hard working. An assistant’s style and attitude are at least as important as an impressive resume. 99
Choose your best option and take decisive action. eliminate extraneous aspects and develop possible strategies. Brainstorm. Make a decision. You will be a business owner who knows how to deal with the problems you have. you won’t be a business owner without problems. Begin by precisely defining the problem. if necessary. adjust and move on. Review. 100
. Analyze the problem from different perspectives.Deal With It
As an Action Principle® Champion. Deal with it. Take the lead. Consider solutions. Project the consequences of different strategies. Don’t let small problems linger and fester into unmanageable crises. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. follow-up.
. linked through a common interest or event. Yesterday. the Internet was the secret world of the nerd and the hipster. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video. Modern technology is evolving quickly making the entire world your marketplace. Be there. Get the right hardware and software and stay in tune with the changes. The world is listening. your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight. sometimes millions. Sites like YouTube and Facebook and MySpace are creating social networks of thousands. Today.Embrace Technology
Don’t be left behind. Start some international buzz. Say something.
study American companies. However. In your local business networks. Be smart. you can be their commercial real estate link and secure solid. you. find their location requirements and offer your local expertise as a commercial property developer for their franchisees. it’s great to have both investments. with ambition. You will have an investment with a great tenant. retail block. being alert and aware. As an Action Principles® Champion. Contact these companies. a store. Perhaps. you may find up and coming entrepreneurs. The retiring employee may be left with little. long term tenants for your properties. office building or warehouse for your business. If you are living in a foreign country. forethought and action. the retiring entrepreneur/real estate investor may be wealthy. you are in an excellent position to supercharge your financial plans. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. such as Starbucks and McDonalds. 102
. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment.Invest in Commercial Property
If you are an entrepreneur. You can buy commercial property.
But. Every business starts with one person’s idea that sounds crazy to the risk adverse. they laugh at you. Then. you will dare to challenge your status quo. Through trial and error. Do what others won’t. “First they ignore you. a revolutionary. Then. Then. Succeed like few others. ever self-reliant.Start Your Revolution
Gandhi said of the revolutionary. you are a contrarian. everyone will swear that they were on your winning side from the beginning. they fight you. you win. you eventually win. You will persevere as you are banged and bruised along the learning curve. and find the supporters and the money to proceed. Of course.
. See what others can’t. once you succeed. You will research.” Starting your own business.
if you can interest others in reading and discussing The Action Principles®. If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. Your donations are needed and appreciated. Visit BillFitzPatrick.Become an Action Principles® Champion
Champions are working together in an international effort to change the world. We welcome your promotional ideas and your hard work. The Action Principles® have been translated into over twenty languages. thank you. so we distribute tens of thousands of Action Principles® books each year through schools.com for further information. don’t forget to write and post your own Action Principle®. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons. churches. And. thank you. correctional facilities and social agencies. As a person of influence.
. Thank you. If you can advertise this non-profit work on your website. please do so and thank you. Also. If you have the expertise to add to this list. Please join us. online. Not everyone has Internet access. in print or on your blog. offline. thank you.
You worked hard with what you had. you are an accomplished person. appreciation and respect. Your one life was important.Your One Life
You are an Action Principles® Champion. It is your blessing to share your resources and time with those deservedly in need. You made a difference. Money will be a smaller reward of your success. This is to be your legacy. You will receive gifts that money can’t buy: love.
. in business and in your personal life. It is liberating. while wanting and needing less. Your one life was exemplary. You are free to be happy. is life enhancing. You shared. Having more. Success allows you to free yourself from the endless treadmill of consumerism. Because of who you have chosen to become.