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How Americans Get Rich
AMERICAN SUCCESS INSTITUTE
A NONPROFIT ORGANIZATION
Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36
32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71
..............................................................80 76...105 4 ......76 72...77 73......73 69.................. Close the Door on Regrets..................102 98..................................... Read Biographies........ Raise Your Prices......96 92.........88 84.............94 90......... The Typical American Millionaire........................ Read.83 79.................93 89........................74 70. Go for the BIG Fish........................................................................... Thank Your Ancestors ............................................................................. Invest in Commercial Property ............. Your One Life ..............87 83............ Ask a Lot of Questions.........81 77................... Aim for the One Percent .................103 99....92 88..... Build Networks ...............................................86 82............................................. Start a Business Now................................................................. Deal With It.................................. American Business Slogans......95 91............. Read............................. A Few Important Words ..................... Act With Boldness..................... Appreciate Your Customer ..67..................... Write Your Elevator Pitch ..........99 95...................75 71....................................................91 87............................................................90 86.. The Example of Wal-Mart ................................................100 96....................................................... Become an Action Principles® Champion. Fire Quickly .............................................72 68.................................................. Magnify Your Effectiveness ........89 85................ Do What You Love Doing.................... Advertising Basics ........................104 100.... Read................................... Start Your Revolution....................... Supervise .............................................................. Hire Slowly...........78 74................................................. Be Open to New Ideas ............................97 93....................................79 75.................82 78...........................101 97.....85 81............... Jack Welch: Self-Confidence ............................ Embrace Technology ...........................84 80.......98 94............ Learn.. Go Green ... Heed the Warnings ...............
Bill FitzPatrick • Bill FitzPatrick. They copy the leaders in their industries. You can do this. Write down your goals. You can do this. you realize that what successful people have done and are doing in America. in Hanoi or Havana or Halifax. a tough. usually in real estate. Appreciation and respect will be yours. They keep their businesses moving forward. work hard. There have been self-made successful people from every era of history and from every country. thoughtful. always improving.com 5 . you can do wherever you live. Watch my free instructional videos. They make money and they invest. I will not wish you good luck. you don’t need luck. They charge a fair price. They offer a product that people want to buy. I will be honored to be your teacher. learn from your mistakes and persist. You can have a prosperous life and make a difference in your community. They build repeat business from a satisfied customer base.How Americans Get Rich As you read How Americans Get Rich. Follow the Action Principles and these How Americans Get Rich principles. If you are an Action Principles® Champion. spiritual person of action.
Dream big. Set a goal to watch ten hours and use the other ten hours more constructively. is where you’ll go. 1 6 . Average people watch twenty hours of television each week. These are your goals. Commit your mind and actions to do what it will take to succeed. or don’t plan. You need the time and the resources to develop your individual potential and special talent. Plan for it. Plan to do what the average person has done once and do it again and again until you become a millionaire. Set a goal right now to rise above the average and live an extraordinary life.Set Goals You have one life. Set a goal of working 20% more. working fifty hours and using the extra income to invest. Write it down. so don’t be shy. What you plan. hoping that this single investment will ensure a comfortable retirement. Average people buy one house. Average people work forty hours a week.
You react with an understanding smile when a child spills a milkshake. Take your goal and divide it into meaningful. Then. Reach for the stars. 7 2 . clean rest rooms and empty grease traps. On the road to your future. realistic. You want to own several McDonald’s franchises. with your feet firmly planted on the ground.Divide and Conquer Initially. You pick up litter in the parking lot. You confidently borrow the money to buy your first store. You mop floors. many of the goals you set will seem ambitious. Now. You become the irreplaceable employee. You willingly work extra hours. You become a shift supervisor and then assistant manager and then manager. make your plans. divide your journey into short trips. You start by owning one. You learn the fast food business from the ground floor up and inside and out. This is good. you invest in a second and third and fourth store. achievable objectives. You network with other store managers and store owners. You volunteer to do the jobs that average employees avoid. You are known and liked by the national corporation. You get a job at McDonald’s.
you can simply write a page or a paragraph. While average people are idle. to your office. You are prosperous. You can keep a diary or scrapbook. You have much and are able to share often. spiritual person of action. 3 8 . who you are now and the ideal you. You are admired and respected. Some lucky few are able to call you parent or boss. ideal you. stop to think about who you were. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. Every day. You are a tough. Others are proud to call you friend. Be the confident. you pursue your ideal. Or.Write a Personal Mission Statement There is an ideal you. thoughtful. Keep writing and refining and living. Everything about you spells success from your home and your car.
It is the contractor who cleans up. not just at the end of a job.Follow Through Follow through is the secret weapon of the highly successful businessperson. It is appreciating and respecting your customer. It is always performing above and beyond expectations. It is bettering the standard. It is openly and honestly talking with a customer who has a problem and doing your best to correct it. It is the florist who calls the week after the wedding. It is the restaurant manager who visits every table after every meal. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer. It is the wow factor. 4 9 . but every night. It is making the customer feel special and important. It is doing the optional.
you embrace. encouraging an individual to personal excellence. Many average workers are clock watchers. some see it as a comfortable meeting place where friends co-mingle in a commercial environment.Embrace the Hard Work You excel by not being an average worker. appreciate and reward your hard work. Think followup. You excel by working hard at the harder aspects of your job. solving customer complaints and soliciting new business. dealing with problem employees. What the average worker avoids. clean-up. If you actually concentrate on working while you are at work. Often. The business becomes incidental to the social. They are focused on avoiding criticism while waiting for their next paycheck. you give yourself a competitive advantage over average workers. If you are working for the right company. the workplace is not a proving ground. Rather. 5 10 . your bosses will acknowledge.
you think. learn and accomplish. You buy six properties. Becoming financially independent is not complicated. Following The Action Principles®. 6 11 . Average people buy one house in the hope of a comfortable retirement. There are those who listen. you are a tough. you plan and you act. You find a way. pay off your debts. and create a family financial empire. What others have done. You appreciate your customers. You listen. thoughtful. Running a business is not complicated. they can find excuses for inaction. You research. There are those who talk accomplishment. spiritual person of action. you can do. You find knowledgeable teachers and mentors. You offer a quality product at a fair price. You identity the leaders in your industry and you do what they are doing.Don’t Complicate Matters Average people often complicate business matters because within those complications. You don’t sit around sharing ignorance with your friends.
You attend to the details. After the novelty wears off. You don’t turn a blind eye to anything. You are the boss. average people quit and settle for mediocrity. You allow discontent among staff to fester. some customer interest will wane. reality starts to kick in. It’s seems a small fact that the flowers in the beds outside the office are dead. you do that. 12 7 . You maintain the standards. For the extraordinary. With the slow creep of discouragement. you are responsible for the energetic or toxic atmosphere in your workplace. If you need to find new suppliers and new employees and new ways to promote your products or services. To keep to a steady course and strive toward excellence.Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. Maybe the work ethics of some recruited staff do not match expectations. You can’t yawn and shrug your shoulders. Through your example. Perhaps several vendors should not have been so highly recommended. you may have to make improvements again and again. Ownership and management responsibilities are demanding. It gets easy to overlook the smudges on outgoing correspondence. Suddenly updating the website is no longer a priority. second rate and quitting are not options.
You can fly coach. Corporate frugality is a team effort. Get everyone involved. No one likes a cheap person. An effective manager sets the example for employees. Everyone will accept a leader who sacrifices along with the troops for the good of all concerned.Be Frugal Employees understand that your company is in business to make money. Don’t be impulsive. especially frivolity and waste. You can eat in the company cafeteria. then buy it knowing that you will use it. You see litter and you pick it up. You don’t need a private bathroom or reserved parking space. You make money by generating revenue and by looking for ways to reduce the unnecessary. Give yourself a day or two to consider the purchase and if you can still justify the item. Think before you make major corporate purchases. Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions. 8 13 .
Order pizza for the office. just do it. You must never allow yourself to fall into a depressing rut of sameness. you sleep well with a feeling of accomplishment. If an employee has done an exceptional job.Make T oday Special You list and tackle your responsibilities head on. bring a rose home for the wife and a movie for the kids. today you will watch your diet and take a short walk. You embrace hard work. make the small effort to publicly praise him or her. If you have been neglecting your health. you choose a new challenge for yourself. Life doesn’t just happen to you. 9 14 . If you have been putting off making personnel changes. At the end of every day. You make yourself tough by doing something that is personally difficult for you to do. you follow up with your old clients and make the effort to reconnect. Every day. You have planned to make today and every day special. If you want to generate additional business.
you are probably still thinking about business. Take some notes. Make a habit of writing them down. You can’t help it. What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action. Have your paper and pen and pencil and marker available. You are a thinking person of action. It is who you are. cross out and expand your thinking. 10 15 . Your mind is focused on improving your business. You are exceptional. You are focused on success. Review your notes. When you aren’t at your desk working. underline. highlight. You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. Circle.Record Your Thoughts You will have lots of ideas.
Persist to Win You will be successful. After six miles you are tired. there is no doubt. However. It would be easy to find an excuse to stop and few average people would blame you. you take a step and then a step. you are in pain. Winners persevere and take another step. you win. You have twenty emails to answer. suck it up and do it. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. give up. the rewards of persistence will burst forth or slowly emerge. but you take another step. You make the first call. It will never be over until you say that it is over. Or. Any particular day may be tough and demand your best effort and concentration. To walk ten miles. You pick up the first paper and deal with it. You respond to the first email. After eight miles. 16 11 . You pick up the next paper. Either way. you take another step. Get good. You face a pile of papers on your desk. Of this. Be good. Take a deep breath. Keep trying. You want to make ten cold calls today. You will never give up. with patience and honest hard work.
These are self-reliant people capable of decisive action. They are risk averse. 20. plan and act. They are moving forward. It is difficult for them to concentrate on doing their jobs. study. 70. They research. quits or dies. They spend what they make and have little if anything saved for investment. Seventy percent of people are average. you will find that workers are divided into three categories: 10. there is the top twenty percent of pro-active achievers. All Are Not Equal In business.In Business. ten percent of workers are self-absorbed by their own nonwork related problems. reactive and let circumstance and events shape their futures. They are the corporate leaders and successful entrepreneurs. They dare and attempt and sometimes fail and learn and try again. Their performance is marginal at best. Through their own fault or no fault of their own. They are in control. Then. They are content to be promoted when someone in front of them is fired. in all countries and throughout all of history. They work hard enough to not get fired. 17 12 . They are ambitious.
often. Research. It isn’t always easy to try new things without proven guarantees. their willingness to change. to face the unknown. Find another job or start your own business You are alert and aware to opportunities. You are alert and aware to problems. everybody. Sales are dropping. the average majority would do it. If it were easy. The extraordinary person accepts the fact that the real economic protection for themselves. their families and their futures lies in their self-reliance and. Take the risk. 18 13 . plan and then take the risk. You love your job. You don’t ignore the warning signs. They will cling to the perceived safety of the status quo. They delude themselves into believing that big companies will always be there to protect them. Take the risk. Your suggestions for corrective action are ignored. Sadly. You are working for a poorly performing company. Make an offer to buy the company.Risk Failure Average people are risk averse. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. Your boss at the flower shop announces that she will be retiring and selling the business. Get out now. many have learned otherwise.
second guessing or complaining. Partners and employees may disappoint you. You are being tested. This is the wall. get ready and get tough. The world of business is not waiting anxiously for your amazing personal contribution. Others have gotten over that wall and you can learn from them. Push over because all self-made successful people have been there. you might be passed over for promotion. customers. You may bang your knees and skin your knuckles. This is the price that you are being asked to pay. Get tough. suck it up and do what you know you have to do to succeed in business. You will lose a big deal. Pay the price. For no good reason. The time to prove yourself is at hand. 14 19 . And. there will be other walls blocking your path.Get Tough On your way to extraordinary. clients or patients will switch to your competitors. So. Without whining. You will introduce products or services that will fall flat and cost you time and money. yes. You have hit the wall. Climb over the wall. You need to climb over it.
15 20 . but then you will be a small person. You must see yourself and your environment not only as it is. Doing little with your life is much easier and safer than taking risks. seek the changes which will allow you to be all that you can be as an athlete and a person. you change yourself. but for there to be growth. there must be change. Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change. Instead. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model.Be the Valued Employee The status quo may be comforting. you must seek change. Since you seek growth. but also as it could and should be. First.
16 21 . Go for it. tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course. you may be highly recruited and can’t resist the pay.Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized. being an extraordinary worker. a superstar. appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic. benefits and perks offered by another company.
in Hanoi. the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home. in Lima. “yes. we are remarkably the same with the same fears and dreams and aspirations.” Yes. Yes.The Wide World of Business From anywhere in the world. the shopkeeper who offers quality goods and appreciates his customers is successful. the salesperson who follows up with customers to be sure that the product has met their expectations is successful. the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. this is what I believe. Yes. as you read The Action Principles® and the How Americans Get Rich tips. as humans. We may be different in very small ways but. you will have a positive response. You will be able to think. in Nairobi. Yes. 22 17 . in Sydney. To think otherwise is a mistake.
Time wasted is gone forever. you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. time waster have few friends except each other and no respect. To improve your own efficiency and that of your valued staff. Focused hard work is the honorable path and the sure path to success. However.Stop Wasting Time As a business executive. motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions. delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system. you appreciate the value of time. 23 18 . as well as to root out the do-nothings and the perfectionists.
Show them the potential that they have to live full lives of prosperity and peace. You really are going to be surrounded by wonderful family and friends. Now. This is all good. This is really going to happen. encourage. passion. Smile. when you see and believe all that you can do. a zest for life and a positive mental attitude fill you with energy. You are going to start believing in your own wonderful financial future. Enthusiasm. motivation. you will feel recharged and ready to take on the challenges on your road to success. You really are going to be appreciated and respected. something wonderful is going to happen. 24 19 . it is much easier to reach out and help others. support and spread your enthusiasm. After your twenty minutes of quiet time each day. optimism. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. You really are going to be financially independent. give.Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day.
at one time. Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. They can look ridiculous and they can be annoyingly frustrating. And. frustrated and more interested in making excuses than making amends? Remember. successful person has had his or her own beginning. that beginner was us. Your job as a business leader is to recognize potential. A beginner makes a rookie mistake. it would be difficult or impossible to change this type of person.Applaud the Beginner Beginners make lots of mistakes. How does the beginner react to your correction? Does he act defensively? Is he angry. Every self-made. 20 25 .
it is naïve to believe anything except that you work for youself. Take responsibility for your own career. prepare yourself. Open your eyes and your ears. Be prepared. 21 26 . What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. Alert and aware. You may be saved by the action of others. Give yourself the gift of self-reliance and you won’t be taken for granted. The Internet is changing everything.Give Yourself the Gift of Self-Reliance Change happens. Economies are globalizing. If you are standing still. You must know your industry. where it is headed and how you can profitably find your place. you may get passed by or even run over. In the real world of business. Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it. You may not.
Sometimes. when you’ve been in the trenches. gotten a little banged and bruised yourself. As a teacher. Get to know your employees. You don’t hide in your office. 22 27 . Show how it’s done.Lead by Example If all you do is talk. coach or manager. counselor. All your motivational slogans and rallying cries will go for nothing. it is important to walk the factory floor and get out into the field. employees are apt to dismiss your wisdom or completely ignore you. ask for their ideas and understand their concerns. you’ve earned the right to be taken seriously. This is how a leader acts. walked the talk. Lead by example. You are a veteran and carry the status necessary to command.
In the workplace. 28 23 . your contribution may be unappreciated and you may suffer disrespect. legs.Control Conflict Welcome to modern living. Your first instinct is to retaliate but never retaliate in anger. Since you are ambitious. arms. you may be subject to those who gossip. the rock in the middle of stream allowing everyday frustrations and stress to wash by you. At any time you may encounter the rude. Breathe deeply and let it go. Release the stress from your feet. some may be jealous of your progress and ultimate success. your employees and your family. Relax. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness. What would be your best course of action to defuse the situation so that you can move forward? You must be the example. At home. release the pressure and consider your options. You may not always like what is happening but this too will pass. seeing in you what they were unable or unwilling to do. hands. cut corners and take unfair advantage. trunk. neck and your head. the crude and the obnoxious. You do this for yourself.
she smiles and solves the problem. you know it will work.Listen to Your Instincts As your knowledge base grows. You know this is a bad idea. While others are skeptical and hesitant. you instinctively know what will work and what won’t. If you do feel it. She is a good worker. then go ahead and do it. You observe an enthusiastic young woman working at your local coffee shop. Odds are. Many times you don’t have to do lot of soul searching. You get the facts. Do not hire him. You drive by an old building and you immediately see this building transformed into your next successful business location. You feel it in your gut. you’ll be right. 24 29 . When a customer has a problem. When business is slow. You make her an offer to work for your company. There may be family pressure to hire your troubled bother-in-law. know it. You are a business person and not a social worker. You don’t have to call a committee meeting before you take action. You know what to do. Find some other way to help him. she finds chores to do.
Understand that no one wants to face rejection again and again. the rewards for success wouldn’t be as pleasant. However. with each challenge faced. and you still believe. you ask another ten.Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. If you want to take the easy road. everyone would do it. If ten customers tell you no. it is persistent effort that separates winners from losers. Because you validate their own inaction. Yet. you will find many to support your reasoning. You may not succeed immediately. average people will agree with your choice to delay or avoid. If it were easy. If it were easy. You may take a few lumps as you move along the learning curve. You put your name forward for that raise or promotion. You are that somebody willing to take the risk of starting a business. Average people don’t want to push or be pushed. you gain strength. 25 30 . They are content with the sameness of today being like yesterday.
you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing. They always have. An exceptional man or woman will succeed at any business any where. Stand tall. 31 . The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit. It is a style and an attitude. It is having a goal and working passionately toward that goal. smile and get busy. They always will. The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning.Style and Attitude and Work Matter Following The Action Principles .
It is being who you really are. drive. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose. even when they are under attack. Donald J. In business. Trump For a nation. even when society wants you to be somebody else. simply. Trump Businessman Get T ough Toughness is pride. toughness means avoiding complacency.” 32 . while keeping the big picture in mind at all times. meeting and solving problems head-on. toughness means playing by the rules but also putting those rules to work for you. It is solving problems instead of letting them fester. It is looking at an adversary across the desk and saying.27 Donald J. and the courage to follow through on things you believe in. commitment. “No.
Since there are economies to be gained from greater size. there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. these opportunities do materialize. This is the plan. In business and in life. successful businesspeople are always thinking about investing and divesting. Not always. honest and respectful businessperson. to sell your business to your competitor. Since there is usually enough new and underserved business to go around. at some point. it may be advantageous for you to acquire your competitor’s business or. 33 28 . but at times. you probably aren’t going to be working forever.Buying and Selling Businesses You don’t have to crush your competitors. if you are following The Action Principles® philosophy of self-improvement and service to others. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world. the odds are that you can peacefully co-exist with others in your industry. Perhaps on your path to wealth. When you are known as a capable.
These average employees. You are a leader in your industry. You set the bar high for yourself and you expect the same from your workers. You delay gratification and invest. There is no secret to your success. dynamic work environment. You are ambitious and goal oriented. often working just hard enough to not get fired. Take joy in doing an exceptional job. 34 29 . You are a listener. You are a volunteer who is generous with your time and resources. You are a demanding employer. can find employment elsewhere. perpetually waiting for the next paycheck. Many employees can’t stand the pressure of working in a competitive.Be Proud You exercise and watch what you eat and how you dress and how you treat others. You employ a staff that wants more than being ordinary and they expect and receive above average compensation. you have more because you do more when more is needed. You study and work hard. Be proud of who you are for good reasons. Be proud of yourself and your company or keep changing until you are.
Marine battle planners look for a seventy percent advantage and then they go. You can become a perfectionist. Take action. Don’t procrastinate. In combat. you can’t plan for every possible eventuality. the generals frequently call them. go. you have to train every day to be prepared to meet the challenges of the marketplace. Do what needs to be done and get it done. The Marines have to be ready to fight anywhere under any conditions. go. you’ve got to take action and adapt to the environment and the circumstances as you find them. Don’t over analyze.Be Decisive The United States Marines are a rapid deployment force. No one is going to come up to you and hand you a bag of money. They have to be adaptable and decisive. When a dangerous job has to be done quickly. You have to plan and take decisive action. 30 35 . They train every day to face all types of scenarios. In business.
Simply start and continue to do what you know you should be doing. Very simply. There are three simple rules required of all successful businesses: 1. Say thank you. Ask for more business. You can search the world for hidden secrets.Three Rules for Business Success You can spend years in business school studying complicated economic theories. Find the leaders in your industry and do what they are doing. Appreciate your customer. 2. you already know what characteristics make a business successful. 31 36 . Offer a quality product or service that the market demands at a fair price. 3. Or. You do not need to do more. Copy success. as an alert and aware consumer. you can start a business and get to work. Don’t fool yourself. If possible. make them your mentors. You can do more.
You can feel good about who you are and how you earn a living. many will relish your demise. you may think that taking advantage is an advantage. You can cut corners on your products. In the short run. You can be deceptive in your advertising. 32 37 . In the long run. You will be rich but reviled. Eventually. It is much better to be a serious person who takes his business seriously.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated. You can recommend unnecessary services. You know the right thing to do. It is much better to live by a code of honor and core values. Your word and your handshake should mean everything. others will have noticed your duplicity and may plot against you. You can decide to set the standard for your industry and maintain your core values.
you’ll need to leave work alone. All those forced to be around you will suffer.” If you are overworked. You need days off and you need vacation time. do it. forget the email. Find your calm center where you can recharge your batteries. However. At times.Stay Centered As a successful person. Naps aren’t only for children and meditation isn’t only for monks. your efficiency and productivity will diminish. need sleep and are stressed and angry. your natural inclination will be to try to do more. there comes a point when enough is enough and when you must save yourself and say. Your health will be affected. there will always be demands on your time from competing interests. 33 38 . put away the cell phone and just retreat to where you can find your own way to relax. “no. The work and the problems and the opportunities will all be there tomorrow. As a successful person. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing.
develop your special talents and build a solid financial estate. 34 39 . But. You can love the opportunity to be a leader to your employees and a positive example for those in your industry.Love Many Things Being a successful businessperson. laying a smoother road for your heirs to follow. You can love the high standard of living resulting from your hard work. You can love the challenge of creating and building your business. You can make the choice to take early retirement. You can love the feeling of pride that comes from offering a quality product or service to your valued customers. You can love the feeling of power that self-reliance gives you. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives. You are in control. success in business can mean more than money. you can find a lot to love. You can love that you are providing good jobs.
Forget Everybody Rather than trying to reach everybody. Start the buzz. Some bring to the workplace personal issues far beyond your control to correct. Find ways for those with influence to sample your product and talk about it. Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. You can never be all things to all customers. Not all employees are created equal. You are in business to make money. newspapers. 35 40 . You are in business to make money. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field. Some have unreasonable expectations. many with little or no interest in your product or service through traditional mass media advertising. you might be much more effective by finding online niche markets. Sometimes you have to make personnel changes. All customers are not always right. magazines and television.
You act naturally and relaxed. vendors and your customers. open minded and a good listener. clothes and jewelry. You are like a steel bar wrapped in cotton. You have studied your business inside and out. You are curious. car. 36 41 . it is not the trappings of accomplishment and wealth that will bring you respect. Praise or criticism does not affect you because you know who you are. You willingly share your enthusiasm and good fortune. However. You work hard and you appreciate those around you: employees. You are a proud example of a leader. You have strong quiet. It is your confident presence that says that you belong where you are. You have diplomas and awards. You have nothing to prove or defend. hands and steady eyes matched with a gentle smile.Maintain Your Presence You are a successful business person with a nice house.
The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama. you will soar far above the average. 37 42 . The business doesn’t matter but your style and attitude do matter. With The Action Principles® and the three simple rules of business as your guides. work doesn’t seem like work. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow. When you love your work. There are five thousand different types of businesses and people have gotten rich from all of them. The moral is that if the business doesn’t matter you should choose something that you love doing.The Business Doesn’t Matter The business that you choose doesn’t matter.
Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.
Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44
Ross Perot American Business Leader
Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.
It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. Thank them. Loyalty is a two way street. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees. You need your core of loyal veteran workers to set the example and lead the way for new hires. Reward them. To get it. Make everyone feel that they are a part of an important team doing honest work. 41 46 . you have to give it first.Show Loyalty Build employee loyalty through fair dealing. keep them informed and in the loop. Let employees know that you appreciate their efforts. With good news or bad. It is easier to sell to a loyal repeat customer than to try to sell to someone new.
teachers. From your research. vendors. Seek their counsel and ask for their help. consultants. Good things will happen because you make them happen. You are hard working and opportunistic. financiers.Advance Your Career You are a self-reliant. Let your bosses know that you aspire to greater things. This is how you’ll get ahead. clerics. You have identified the leaders in your industry and you know what they are doing. partners. Listen. politicians. you can read business books. such as: executives. You have your goals and objectives and to-do lists. you know what it will take to reach the next leadership level of responsibility and income. You are alert and aware. You know who you are and where you are going. You can take courses and join and participate in trade associations. Self-promotion is a good thing. investors and other businesspeople. 47 42 . To get ahead. blogs and journals. Always be on the lookout for people who can advance your career. and thank them. take-charge person on a mission to build your career. You don’t sit still and hope that some lucky opportunity will befall you.
This will help you to concentrate on what you do best and allows you to think. Establish a realistic completion time. Periodically. Match the right person to the right task. You also delegate tasks that employees can do better than you. You assign tasks that are cost and time effective for others to do for you.How to Delegate You can get more done with others’ help. which means learning how to delegate assignments. Ask the employee to assume responsibility for the task. Be sure the employee understands the requirements and due date. Encourage feedback if problems arise. 43 48 . follow up. Say thank you. Precisely explain your expectations for the task. plan and improve organizational efficiency.
How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by. This is not you. what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers. ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money. For each specific project. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success. 44 49 . which is your success. you will be on the road to project success.
This is sad. If you own your own business. You will have the time and the resources necessary to find and develop your special talent. you are even better positioned to define your own financial future. You have a special talent which. With your work ethic and core values. will better mankind. You will know what your leaders do and how much they earn. 45 50 . In the corporate world. your entry is almost guaranteed. The vast majority of people never find the time or have the resources to identify and develop their special talent. It will be your goal to join this elite group. if used. you are going to rise quickly to the top twenty percent of your profession. This does not have to be you.Develop Your Special T alent There is something special about you that makes you one in ten thousand.
Find out what they are doing and do what they are doing. what would they do if they were you? This is called copying success. read your trade publications and identify all trade websites and blogs.Copy Success You learn all you can about your product and your customers’ needs. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. When you find suitable role models. Don’t be shy about asking for advice and networking assistance. take them to breakfast or lunch. Ask and listen. 46 51 . Most successful people will be flattered and not annoyed by your attention. Of course. you must follow-up with a thank you and this is also copying success. Join all applicable trade associations and participate in meetings. maybe most importantly. To find the superstars in your industry. seminars and conventions. You learn all you can about sales and you find the leaders in your industry.
In this defining moment. where you are now and where you are going. 47 52 .Develop Winning Habits Every day. No one knows you better than you. you stop to think about where you have been. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit. No one is perfect. This list helps you to separate the urgent from the important from the routine. positive habits and become a better. At work. happier and more successful person. what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. Every day. you look for small ways to challenge yourself and spoil yourself. Be honest with yourself. What can you do to make more money and advance your career? You work from a prioritized to-do list. There are personal areas that need improvement. you can choose to invest one month in the formation of new.
“Some will. They take rejection personally.Salespeople Rule Every company relies on its sales force. If you can understand and accept the following little reality of marketing. You don’t need advanced college degrees. So what? Next. This is why sales people are highly paid professionals. If you have the courage to talk to customers about buying a quality product or service at a fair price. They can’t knock on doors. You have all you need – you. Most people can’t do this job. You are your own business. partners or venture capital. You are among the elite. you can be a successful commissioned salesperson. They can’t work alone. your fortune is make.” 48 53 . A person who can bring in business is a very valuable asset. All the jobs in the company depend on the sales force’s ability to sell. Some won’t.
this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success.Accept Hard Work You know and accept the value of hard work. The salesperson doesn’t want to take the extra time to explain the extended warranty. Many people don’t work very hard at work. may resent your willingness to do more than is required or expected. you don’t need a lot of motivating. What others avoid can become your opportunity to profit. Over time. The rest of the time they are engaged in nonbusiness activities. even though these are the tasks which may be the most productive for the company. especially less ambitious co-workers. Some people are productive only half of the time. You want to work at work. Appreciate that some may praise your hard work while some. You have accepted hard work. 54 49 . Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs. Because you are goal-oriented. The real estate agent doesn’t want to show a house on a Sunday night. The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied.
The caterers need functions. always trying to get the next job. perhaps your only function. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. your primary function. If you own a restaurant. The chiropractor needs patients. someone has to bring in the customers.The Boss is The Rainmaker In a small company. until your business is well established. you may want to work on the crew but your real job is knocking on doors and always. As the boss. will be as the rainmaker. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. you have no business. Without customers. 50 55 . The law office needs clients. If you own a house painting company.
you can mentally rehearse and practice. Don’t preach. When you are giving a presentation. Tell stories. Smile. arms. Before a big interview. how will you stand and sit and how will you be warmly received. Keep your hands open and exposed. chin. Make your speech short and conversational. Introduce yourself. fingers. Stand up straight. Nodding your head shows that you are listening and are interested. 56 51 . Breathe and relax. Keep your chin up. your body is communicating your interest and your power. eyes. Take a deep breath and relax your body from the top of your scalp. shoulders. People who are in agreement with each other will usually be mirroring each other’s moves. create a better rapport with your audience by coming out from behind the podium. speech or presentation. legs and toes. Before you ever open your mouth. Respect others’ personal space. neck. Plan what will you wear. how will you sound. using the theater of your mind. cheeks. forehead. Listen and don’t interrupt. Have a comfortable yet firm handshake. torso. mouth.Communicate with Ease Body language is important.
Helping T roubled Employees One troubled employee can poison a work environment for everyone. 52 57 . aware. At the first sign of concern. Have a personnel policy in place to deal with troubled employees. You are running a business. for the sake of all. As an owner or manager you must remain aware of all of your leadership obligations. compassionate and decisive. Answer his questions regarding his rights and responsibilities. If an employee becomes self-absorbed by his or her own personal. you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. Be fair but be firm and. outside problems. don’t allow the situation to fester or linger. bring the employee into the office and have him read the policy. He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. Act sooner rather than later. You must be alert.
As you think about entrepreneurial opportunities. you are an entrepreneur and not an inventor. Again.Imitation before Innovation See what others have done. Follow it. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. After your business is established. this is best done after your business is established. You want to research and stick closely to the tested. you have to make them buy from you. you double your challenges. when starting your own business. If it works. there will be plenty of opportunities for you to innovate and try new ideas. Copy it. 58 53 . don’t forget any networks or connections that may give you an advantage in starting your own business. Then. don’t fix it. even if you succeed at the convincing. You first have to convince customers that they want your new or better something. In general. See what you can do. When you invent something.
You should expect that your partner would be a professional who would support The Action Principles®. Allow these core values to provide a framework for working together. Partnerships that go bad can be a nightmare. 54 59 . Partnerships are a two way street.How to Choose a Partner A partner is someone joining you on your journey to financial independence. You will meet regularly and exchange information in a supportive environment of mutual respect and trust. Select a partner whose style and attitude is compatible with your own. Good partnerships are a blessing. always offering each other objectivity and positive reinforcement. The idea is that you both stand to achieve more with the help of each other. Choose wisely and benefit. There must be a shared vision and a comfortable balance of power. your partner should be likewise. You have complimentary skills. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another. If you are an ambitious hard worker.
They hope that their companies or the government will take care of them in their old age. The rewards of hard work and investing can be powerful. They realize the time value of money and how sound investments made today can have a compounding return tomorrow. Average people typically work forty hours a week and feel satisfied and exhausted. but too late. In marked contrast. Average people will wonder. how the selfreliant accomplished what they did. Average workers without investments may have to work until the day they die. Average people think in terms of immediate gratification. They are forward thinkers. average people spend every dime with nothing reserved for retirement. Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. They will assume it was through inheritance or luck and they would be wrong. selfreliant workers may be in a comfortable financial position to retire in only a few decades. wanting what they want now. A self-reliant person thinks differently. 60 55 .Invest In Your Future Regardless of their annual income.
56 61 . maybe not. but not if you are young. If you work for someone else. Volunteers can assist with many problems in the world. Summer Redstone was one of the most influential men in Hollywood into his eighties. Retiring early doesn’t just happen. Invest. You will work hard for fifty or more hours a week for twenty or thirty years. rich and retired. early retirement might never happen. These are nice options for those with sufficient investment income. The average age of Untied States Senators and Supreme Court Justices is nearly seventy.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties. It’s easier to give your time if you already wealthy. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. if you work for yourself as an entrepreneur. early retirement can be your specific goal. acting or artistic career. writing. sell the business and retire. It’s tough to launch a singing. You may love your job enough to never retire. These men and woman love their jobs. This is the plan. It is a young person’s plan to make. However. Or.
Have faith in yourself. Persist. 62 57 . Will your new business succeed? Will your investments prove wise? Will you retire early. when you dare and challenge and test the status quo. you will meet many doubters. Some will be skeptics who are jealous of your courage and your willingness to take risks. Believe in yourself. When you venture out beyond where average people are comfortable. observe and study. You research. trying to protect you. Only those with faith will try and try again. proceed anyway.Have Faith Anyone can be hard working and motivated for a little while. Go for it. You have seen what others have done and you see no reason why you can’t do the same. You may need a thick skin to listen and then. Have faith. but only those with faith can sustain their efforts for the long haul. Some will be pessimists who always look at the bad side of everything. and will your special talents be developed and recognized? Have faith. Some doubters will be your family members.
a self-confident individual and a decent human being.Your Core Values As a successful businessperson. you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 .
Individual strengths must be identified and appropriate roles assigned. salvage what you can and make amends. Consumers have a choice. Then pull together to leave the past behind and move on to new challenges. Everyone commits to doing his or her individual best to work to a high standard. everyone should band together to figure out what went wrong. each individual must subscribe to the principle of putting the team first. suggestions. When mistakes are made and business is lost. Each must be willing to make occasional personal sacrifices. reasoned criticism and questions must be encouraged. Responsibility and accountability must be accepted. The team’s mission must be outlined and understood through clearly defined goals. respect one another and share the credit for the greater good of all. 59 64 .How to Build a T eam To build a strong business team. Everyone should take a personal and team pride in beating the competition and being the choice. Ideas. Those with experience must be willing to teach and assist beginners.
When you are successful. others will turn to you as the good example. Set the example. 65 60 . stay alert at industry meetings and find the people who have already done what it is that you want to do. Do you see an Action Principles® Champion? Do you see a tough. Your manners should be impeccable. or change until you do. your best self. Like what you see. Keep improving. Go through your trade publications. well dressed and confident. Look the best that you can look. You are who you appear to be. First impressions are lasting and all impressions are important. Whether you are a soldier. you can look well groomed.Look in the Mirror Look in the mirror. confident person capable of taking immediate action to achieve a worthy goal? You should. Copy them in manner and dress. You must know what characterizes the style and attitude of a winner in your profession. thoughtful spiritual person of action? Do you see a fit. Be yourself. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust. farmer or bank president.
a tough. stop imagining and do it. See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless. a leader in your industry. You have the free will to choose who you will become. See yourself earning in the top twenty percent of your profession. See yourself having enough to give back to those deserving who are less fortunate. think of yourself as an Action Principles® Champion. See yourself as a successful businessperson. So. 61 66 . live comfortably and still have 15% .Imagine You are what you think about all day long. See yourself as a hard worker with enough money to pay your bills. Now. See yourself as a respected member of your community. thoughtful. spiritual person of action.20% extra to invest.
Hold Sacred Your word is your bond. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. but real value to your customers. You will do your best to offer the highest quality goods and services. You will give honest recommendations. 62 67 . You will lead and insist upon on a team effort to provide a clean. you will never betray that trust. You will still build your business for the longer haul based on honesty and integrity. whether that means more business for you or not is not relevant. which means not just perceived value. you will do everything in your power to deliver what is expected and more. When customers put their trust in you. Your good name and your solid reputation will be held sacred. When you make a promise to a customer. You will be truthful. safe work environment where all employees can prosper.
volunteer Your strength is that you are not greedy. You don’t grab more than you need. You will share. You have a personal mission to complete. You will find the leaders and in your industry and you will listen to them. You will read books related to your industry. hard worker who will concentrate on the difficult aspects of your job and who will. You are the person who will stand for what is right. They put you among the elite. Your strength is that you are willing to learn.Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. Focus on these strengths. You are able to step back. surf websites and will participate in trade-related blogs. Others know what to expect of you. You are determined to make your one life meaningful. 68 63 . You are consistent. Your strength is that you are an ambitious. Your strength is that you know what you want to accomplish. You have goals and objectives. when necessary.
Your faith may be tested. to carry on and persist.Understand Courage Rarely will you find a perfectly smooth straight road to financial success. Many around you will be quick to say. if you are learning from your mistakes. More likely. you will become a seasoned veteran and your persistence will pay off. you may feel crazy to keep going. No one expects you to be more than you expect for yourself. With the best of intentions. It will take courage to be a contrarian. 64 69 . it will be easy to quit. When you hit a wall. courage.” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. with plenty of pot holes and boulders to avoid. you will risk and fail. then. You will be delayed. the road will be curved. with courage. If you are making the same mistakes again. Have. as most do. face your fears and do it. you are crazy. You may try again and still meet defeat. However. Now. “I told you so.
but have a hand in shaping it. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way.” As his career attests. Sandra Day The individual can and does make a O’Connor difference. The individual can make things happen. Aim high. 70 . Whether the individual acts in the legal. even in this populous. If you strive for excellence you can and should have a substantial impact on the world in which you live. It is the individual who has acted or tried to act who will not only force a decision. Justice of the U. even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. or private realm. governmental. S. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand. devotion to excellence in all things. one concerned and dedicated person can meaningfully affect what some say is an uncaring world.65 Sandra Day O’Connor Former Assoc. complex world of ours. can have its rewards. So be a full participant in life’s opportunities.
66 71 . the cumulative effect of good days will be a wonderful life of respect and accomplishment. optimistic and happy today. You don’t have to wait for a promotion. Success is not a distant goal. today. Your future will be based on the decisions you make today and live every day.Run the Short and Long Roads Today is the short road. Do it and feel good about doing it. well groomed and well spoken. You can decide to change poor habits into winning habits starting today. Your life is a succession of days. Your future is the long road. you can make the choice to tackle something personally challenging that you have been avoiding. You can decide to be well read. Starting today. Success is lived today and every day. You can decide to be positive. On the long road. You must do your best to make the best of each day. You can decide to be fit. You can decide to work hard and share. to get married or to graduate.
Talk to your customers about their preferences. No business can be everything to everybody.Advertising Basics Know your business. it will take 7-12 consistent impressions before you are noticed and more to be memorable. Do your research. Find the leaders in your industry and design your advertising campaign around their online or offline strategies. Know the media. Talk with and not at your audience. 72 67 . Satisfied customers are your best advertising. Know your target audience. Focus. colors. Your logo. website and advertising should be simple and direct. stationary. slogans. keep running the same ad until it stops working. They should compliment each other. If you have to worry if your message is in good taste. Find your niche and the media that targets your niche. Keep it clean and honest. so ask for testimonials and start the buzz. When you produce an ad that delivers the desired result. it isn’t. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors. Set measurable objectives. At a minimum. Know your brand.
time moves on. 68 73 . With hindsight. You can’t do everything. Stop looking back and keep looking forward. The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets. The past is the past. you can kick yourself forever. Close the door on regrets. Well. but you can and have done something. you might want to shake your head in disbelief at how good those missed opportunities look now. or you can simply get over it. You can learn from the obvious signs that you missed and do better at your decision making the next time. The important point to remember is that you aren’t a bystander who will never know victory or defeat. You a player in the game and you have had successes. Stop to look at all that you have accomplished.Close the Door on Regrets Smart people still do a lot of dumb things. Successful people still make a lot of terrible business decisions.
give yourself a raise and then prove that you’re worth it. You want to deal with the consumers who insist on dealing with the best. you’ve got to ask for it. If you want more. If the bargain hunters are also cheapskates. “Quality is remembered long after price is forgotten. they will grumble about everything and. Gucci. you can’t be shy. Let them go. Follow the advice of the luxury goods maker. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience. produce the lowest profit margins.Raise Your Prices Being an entrepreneur. Raise your prices. Raise your prices.” 69 74 . in most cases. Raise your prices and be seen as a premium brand in your industry.
Most are entrepreneurs who own their own businesses. The majority of millionaires never received even a single dollar in inheritance or any money for college. He is a fifty-seven year old married male with three children.D. Six percent are Ph. Eight percent have earned law degrees.s. have a college degree and are still working.The Typical American Millionaire The typical American millionaire actually has a net worth of $3. Eighty percent are first generation affluent. Ninety-seven percent own a home. There are over eight million millionaires in the United States. Six percent hold medical degrees. 75 70 . Two-thirds of millionaires work for themselves. Half of millionaires’ wives work and most are teachers.000.55 hours per week. Most invest 15% . Eighteen percent have master's degrees.20% of their income.7 million and an average annual household income of about $250. Two-thirds of millionaires work between 45 .
know your product. 76 . ask all to buy. If you dislike your job.” Rich people own real estate. You will still have time to fulfill your family. remember these ten important words: “Know your customer. social. It takes boldness. so figure out how you are going to raise downpayment capital to acquire investment real estate. You can work to raise money for investment and manage your investments. You do what you have to do.71 Act With Boldness If you want to be in the elite. you are prepared to do that. figure out an exit strategy and act by getting another job or starting your own business. health and spiritual needs. you have to be self-reliant. Every day will bring you one day closer to your goals. If you are well organized. If you are a business owner or salesperson. It takes sacrifice. If you have to work fifty hours per week rather than forty. you can work to pay your bills. figure out how you can advance your career and act. It takes a plan. make a plan and execute that plan. It takes a will. If you like your job. Average people waste a lot of time.
bad or indifferent.S. But. “The only easy day was yesterday. you should attain all of the material wants and needs for yourself and your family. which means “things as they are. 77 72 . only one percent will ever take the action recommended. have to change again and once again.Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and. as the U. the known and the predictable. By aiming at the top one percent. of the few who do. the convenient.” has an extremely strong pull.” What do you really need? If you are in the elite top 20% of achievers. the top twenty percent will seem like a very easy target to hit. Routines are hard to change. You may make a change and. One Percent! What about the other 99%? Good. You will enjoy a comfortable life. The status quo. then. tempting you back to your old ways of easier days. Navy Seal Commandos say. You will feel the pull drawing you. the 99% simply continue to do what they've always done: the easy.
promoters. If you love soccer. work doesn’t seem as much like work. You hate being a bus driver but you’d love being a portrait painter. writers. You made a mistake going to law school because you’d love being a personal trainer. They are: announcers. They are coaches and trainers. Find the work you love and go for it. groundskeepers and team executives. photographers. There is an entire world wide industry of people making a good living from the sport of soccer. advertising reps. 73 78 . you should be able to work in the field as many people do. They are salespeople who sell equipment. Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things. When you do what you love.Do What You Love Doing There are a few people making a lot of money as professional soccer stars. You have one life. You don’t like working in a hardware store and you’d love working in a bird sanctuary.
You know that too many businesses treat you like they are doing you a favor. Pay attention to complaints. To build your customer base. Keep reminding yourself that without customers. As a businessperson. 74 79 . the more detached the employees may be from service to the individual customers. the disinterested clerk or the rude secretary. smile and be appreciative. you may encounter the grumpy plumber. your success relies on your ability to convince them to choose to spend their money with your company. This is a mistake and a sign that the large company may be losing touch and business.Appreciate Your Customer People have money and they choose how to spend it. Appreciate the customers you have. The larger the company. As a consumer. you know how successful businesses operate. listen to your customers. Thank them for their honest input. Make good on mistakes and reward loyal customers whenever possible. Every day. When they do choose you. you have no business.
he will expect you to reciprocate. Ask for testimonials and referrals. you are a good networker. Be able to explain clearly what you do. Ask for the business. If someone gives you a prospective lead. You need to form satisfactory relationships and connect with lots of people: customers. Cultivate relationships. shippers. If people smile when they see you enter a room. You get what you give. Think likeable. All networks begin with you as a strong link. suppliers. technicians and even competitors. Hand out lot of impressive businesscards. Learn who the powerful people are in your community and court their support. You should make a solid impression on those linked to you. Join trade associations.One hand washes the other. Become involved in local business groups. Volunteer for committees. Don’t make people have to guess what you do and what you’d like them to do for you. 80 Build Networks 75 . It should be a long list. Keep in touch. competent and helpful. Speak up. You are a businessperson in the real world. You are not a monk living alone in a mountain cave. Networking is a two way street. Practice remembering names.
is a lot easier than firing. When you have acquired a winning staff. They should not need a lot of hand holding and can either hit the ground running or learn quickly. which is taking money away from them. benefits and perks. You want customer service employees who are problem solvers and who follow up. You want executives with good communication skills who will get up from behind their desks and lead. You want workers who will comfortably coexist with present staff. Frequently. ask prospective employees to read The Action Principles®.Hire Slowly Hiring. you want new workers to be smart and hard working. You want to hire people with the right qualifications for the right job. If you want the best. which is giving people money. your best new hires will come from the recommendations of existing employees and from your own networking. Between the first and second interviews. Hire slowly. You want sales people who are knowledgeable and ambitious. you have to be the best yourself. you want to retain them by offering competitive salaries. What do you think about what they think? 81 76 . You want front counter staff to be pleasant and accommodating. Ideally.
Document everything.Fire Quickly There is a difference between laying off and firing an employee. The termination should not come as a complete surprise. Explain benefits to which the employee may be entitled and how references will be handled. You fire employees for personal reasons. deceptive or dishonest practices. They may be missing during work hours or. Their image or manner may be unprofessional. Normally. have a witness present. severance package and grace period to find a new job. This person may be given an excellent reference. A laid-off employee is released for business rather than personal reasons. Do not disparage the problem employee. The fired employees should have received prior written warnings regarding their behavior or performance. Do it. He should be escorted to his work area to collect personal items and immediately escorted out of the building. Don’t linger. This is a difficult part of a manager’s job. If you expect trouble. a final warning will carry a thirty-day grace period to correct the problem or be terminated. These workers may have been involved in unsafe. Call him to the office and be short and to the point. have shown repeatedly that their job performance was unsatisfactory. 82 77 . The business may be in a slump or the employee’s position may have become redundant.
Never act unethically. 5. Never manipulate. Report ethics violations. 4. 3. abuse or conceal information. Wal-Mart: 1. 9. 7. 10. Avoid conflicts of interest between work and personal life. 6. Never ask someone to act unethically. Seek assistance if you have questions about ethics. 8.The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer. Never discriminate. Follow the law at all times. 78 83 . even if someone else tells you to. misrepresent. 2. Cooperate with any investigation of possible ethics violations. Be honest and fair.
Legitimate self-confidence is a winner. 84 . They relish the intellectual combat that enriches ideas. They determine the ultimate openness of an organization and its ability to learn. How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it. and wearing ambition on one’s sleeve can have the same effect. The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source. Self-confident people aren’t afraid to have Jack Welch their views challenged. There is a fine line between arrogance and self-confidence. Don’t ever compromise “being you” for any job in any institution.79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer.
You want to know lots of things because you want to do lots of things. You are curious to know how and why some people get rich.Learn All education is ultimately self-education. You learn. You listen. You read. You must do the studying. You hang out with smart people. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. You question why civilizations rise and fall. You contribute. Those days are gone forever. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money. Today anywhere in the world. You had an advantage. You try to understand why happy people are the way they are. Your life must be a never ending thirst for knowledge. 85 80 . a motivated student equipped with broadband can get a better education than a lazy Ivy League student. You must make your diplomas and degrees worth more than the value of the paper. You question. You are proud and confident in your self-education. The job of the teacher is to guide and motivate.
You want to be the head teller. Average students sit like stone statutes in class trying to avoid making eye contact with the professor. This is your career. Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you. you want to be the manager and then the president of the bank. ask. You have a lot of questions to ask and a lot of listening to do. There is no time to be shy. observing operations and asking a lot of questions. 81 86 . you will take action. You are the opposite. If you want something. When you are the head teller. You are a student taking a course. You must do your own research. You are asking lots of questions and tailoring the course to suit your objectives. ask. People are not mind readers. There is no book to tell you how to do this. There is no such thing as mental telepathy. Based on the information you receive.Ask a Lot of Questions You are a clerk working in a bank.
Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them. In the libraries. Take advantage. There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times. From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa. it is there. on the web. All education is self-education. The work is there. their lives. heed the warnings and stand on guard. in the bookstores. 87 82 . Besides biographies.Read Biographies The lives of the greatest people ever to walk the earth have been documented. you are lucky. most famous business leaders have written autobiographies to show you the way to achieve your own success. there were heroes who shaped the world. You can read the history. As a business person. their style and their attitudes have been researched and recorded.
We are at the dawn of a new Industrial Revolution. Talk to your customers and vendors. Listen to your mentors. you lose. 83 88 . are not waiting. Find out about the new products and services being offered by the innovators in your industry. You are identifying the next step toward your goal and you are taking it. If you snooze. You aren’t afraid to hear the truth and learn. The business world is changing at lightening speed. Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise.Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success. Go to local business meetings and industry conventions. an Action Principles® Champion. You. Learn from your competitors. Read your trade publications and blogs. Average people are waiting in hope that good fortune will find them.
lose money and feel humbled. heed the warnings. After a few months. You will have lots of ideas. Be smart. Many of these ideas will be good and will improve your business and advance your career. Even the best and the brightest make mistakes. Pull the plug. However. You spend a lot of time and a lot of money opening a new location. some very bad. Heed the warnings. Heed the warnings. Be tough. some of these ideas will be bad. Survive to succeed another day. You have high hopes but hope doesn’t pay the bills. you realize your error. You made a mistake. Take your medicine. Get out. 84 89 . Be real. your wallet may be lighter and your ego may be bruised. always researching and learning. Yes. Do not throw good money after bad by trying to save a failed strategy. you will be curious. Bite the bullet.Heed the Warnings As an Action Principles® Champion. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining. lose time.
Holiday Inn. Expect more. Gillette razor. Home Depot. Walt Disney World. N. Chevrolet. Wal-Mart. U. Cadillac. Make progress every day. 90 85 . Solutions for a small planet.S. It’s everywhere that you want to be. Times. Hallmark. No surprises. Pontiac. Where low prices are just the beginning.American Business Slogans Ford. The best a man can get. Apple. The proud. U. The power to be your best. Always low prices. When you care enough to send the very best. Verizon. Target. Army. Where do you want to go today? Visa. Pay less.S. Be all you can be. The few. Microsoft. Creating a higher standard. Make the dream come true. The heartbeat of America. All the news that’s fit to print. Built for the road ahead. Marines. IBM.Y. We are driving excitement.
make that goal to do a lot more reading. No excuses. Read forty books on real estate investing. A-B-A-B. Never be alone. Always Bring A Book. e-books. newspapers. Educate yourself. They read. Everything you need and want to know is in books. Read forty books for pure enjoyment. 86 91 . Read forty biographies. Read forty books on a subject and you will be a world authority on that subject. Never be bored. Read There is one significant characteristic that separates smart people from the crowd. Never waste time. The average person reads one book a year. This is a very good reason why the average person is going nowhere fast. Read. If you are going to set a new goal for yourself. Smart people read.Read. Read forty books on small business. Read. magazines and on the web for you to read. Read every day.
Hence. you need an elevator pitch. 80 – 200 words is a good length. Your favorable first impression must be professional: simple. You have two minutes. 92 87 . All the writing and editing and practicing is worth the investment. direct. What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. interesting and brief. Your objective is to exchange businesscards and.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. conversational and unrehearsed. perhaps to arrange a follow-up communication. You may want to write different variations for different prospects and situations. friendly. It may take you a few tries to get the proper words and tone. impressive.
Be sure that your manners and language are impeccable. positive rapport with people by remembering and using their names and the names of their spouses.” Any time you give your word. mean it. It is easy to say.” Say them. children and company. “Take me. It may be more difficult to say to say.” Remember the Golden Rule. “I’m sorry. “If it is to be.” and “Thank you. You establish an immediate. “Please.A Few Important Words Good manners open doors and are welcomed anywhere. volunteer for a hard job and say. Be that one person who will step forward. That’s important! 88 93 .” and “May I help you?” and “What do you think?” Say them anyway.” Live by these important ten two-letter words. it is up to me. “Do unto others as you would have them do unto you.
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94
Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95
Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.
rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation. In private. Do the employees appear cheerful and helpful and ready to help or bored. praise exemplary behavior. give suggestions or warnings to employees needing remediation and in public. you should immediately take corrective or supportive action. You’re the boss and supervision is an important managerial responsibility.Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs. 97 92 .
Copy success by finding the people who are making the big deals. wear the right clothes and carry the right accessories. you’ve got to go where the big fish swim and have the correct bait. If you want to land the big fish. You may look like you belong if you drive the right car. Somebody is going to make the next big deal. Don’t sell yourself short. This is not all superficial.Go for the BIG Fish Tf you are fishing for minnows. Some salespeople sell house trailers and some salespeople sell shopping malls. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall. Start hanging out with them and looking like they look. sounding like they sound and doing what they are doing. You may find your best prospects while playing golf at the country club. You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. why not you? 98 93 . chances are you’ll catch only those little fish. You want to be at right place at the right time to make your elevator pitch for your next big deal. enjoying the museum. and having a power breakfast at the right restaurants. It is how big business is done.
pleasant. 99 94 . This person represents you. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis.Magnify Your Effectiveness As a successful businessperson. that twenty percent which is often the most productive. ethical or hard working. An assistant frees you to do the more difficult parts of your job. well mannered. During the interview process. you must clearly outline your expectations with a detailed job description. helping you reclaim more of your personal life. An assistant’s style and attitude are at least as important as an impressive resume. An assistant can free your time. Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness. you accomplish a lot and with a personal assistant you can do even more. You can’t teach someone to be intelligent. You can teach an assistant your job. Hire an assistant carefully because you will be spending a lot of time with this person.
Brainstorm. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. Choose your best option and take decisive action. Make a decision. Review. eliminate extraneous aspects and develop possible strategies. You will be a business owner who knows how to deal with the problems you have. you won’t be a business owner without problems. Don’t let small problems linger and fester into unmanageable crises. 100 95 . Project the consequences of different strategies.Deal With It As an Action Principle® Champion. Deal with it. adjust and move on. Consider solutions. Take the lead. Analyze the problem from different perspectives. if necessary. Begin by precisely defining the problem. follow-up.
your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight. the Internet was the secret world of the nerd and the hipster. Say something. 96 101 . Sites like YouTube and Facebook and MySpace are creating social networks of thousands. The world is listening.Embrace Technology Don’t be left behind. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video. Start some international buzz. Be there. sometimes millions. Get the right hardware and software and stay in tune with the changes. linked through a common interest or event. Today. Yesterday. Modern technology is evolving quickly making the entire world your marketplace.
it’s great to have both investments. office building or warehouse for your business. being alert and aware. with ambition. you. a store. you are in an excellent position to supercharge your financial plans. you may find up and coming entrepreneurs. you can be their commercial real estate link and secure solid. 102 97 . However. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. the retiring entrepreneur/real estate investor may be wealthy. As an Action Principles® Champion. Be smart. retail block. forethought and action. You can buy commercial property. such as Starbucks and McDonalds. study American companies. In your local business networks. long term tenants for your properties. find their location requirements and offer your local expertise as a commercial property developer for their franchisees. You will have an investment with a great tenant. Contact these companies. If you are living in a foreign country. The retiring employee may be left with little. Perhaps.Invest in Commercial Property If you are an entrepreneur.
You will research. ever self-reliant.Start Your Revolution Gandhi said of the revolutionary. a revolutionary. Every business starts with one person’s idea that sounds crazy to the risk adverse. you win. Then. But. Of course. you are a contrarian. you will dare to challenge your status quo. everyone will swear that they were on your winning side from the beginning. Then.” Starting your own business. Through trial and error. they laugh at you. they fight you. You will persevere as you are banged and bruised along the learning curve. and find the supporters and the money to proceed. “First they ignore you. Succeed like few others. See what others can’t. 98 103 . Then. Do what others won’t. you eventually win. once you succeed.
If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. Please join us. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons. And. Also. thank you. offline.com for further information. thank you. Visit BillFitzPatrick.Become an Action Principles® Champion Champions are working together in an international effort to change the world. ® 99 Action Principles 104 . We welcome your promotional ideas and your hard work. Thank you. As a person of influence. churches. correctional facilities and social agencies. thank you. online. Your donations are needed and appreciated. Not everyone has Internet access. If you can advertise this non-profit work on your website. don’t forget to write and post your own Action Principle®. if you can interest others in reading and discussing The Action Principles®. in print or on your blog. If you have the expertise to add to this list. please do so and thank you. so we distribute tens of thousands of Action Principles® books each year through schools. The Action Principles® have been translated into over twenty languages.
100 105 . appreciation and respect. Having more. This is to be your legacy. You made a difference. You will receive gifts that money can’t buy: love. You worked hard with what you had. Success allows you to free yourself from the endless treadmill of consumerism. You shared. It is liberating. Your one life was important. you are an accomplished person. is life enhancing.Your One Life You are an Action Principles® Champion. You are free to be happy. in business and in your personal life. Money will be a smaller reward of your success. Because of who you have chosen to become. while wanting and needing less. Your one life was exemplary. It is your blessing to share your resources and time with those deservedly in need.
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