Action Principles

How Americans Get Rich

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Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36


32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71


......78 74............87 83............85 81..............99 95...... Build Networks ................... The Typical American Millionaire.............................. Thank Your Ancestors .................................89 85........................................75 71......................................................... The Example of Wal-Mart ............................................................................. Act With Boldness......................................67......98 94...........................92 88...............................90 86......................... Start a Business Now.......... Write Your Elevator Pitch ........83 79.................80 76.......86 82................................. Embrace Technology ................. Fire Quickly ........95 91.....................97 93........................ Ask a Lot of Questions..........................................93 89.............................................................................104 100......................76 72.......................................................................... Heed the Warnings ... A Few Important Words ................................................. Read............................................................................................ Read........................103 99.................................101 97. Advertising Basics ............ Invest in Commercial Property ............96 92................................................... Your One Life ...94 90........................102 98.......................................... Do What You Love Doing....................72 68.... Close the Door on Regrets.................. Jack Welch: Self-Confidence ..................100 96.......................... Read Biographies...... Go for the BIG Fish..84 80.105 4 ..........79 75.... Deal With It..................... Become an Action Principles® Champion. Hire Slowly............................ American Business Slogans.......................... Aim for the One Percent ...............................73 69..........74 70....................................... Supervise .............91 87.. Learn... Magnify Your Effectiveness ..77 73................................... Go Green ...................................... Be Open to New Ideas ......................... Raise Your Prices... Read.....88 84......................... Appreciate Your Customer .....................82 78..81 77...................... Start Your Revolution..............................

always improving. You can do this. thoughtful. They keep their businesses moving forward. Appreciation and respect will be yours. you realize that what successful people have done and are doing in America. There have been self-made successful people from every era of history and from every country. I will not wish you good luck. You can have a prosperous life and make a difference in your community. If you are an Action Principles® Champion.How Americans Get Rich As you read How Americans Get Rich. learn from your mistakes and persist. usually in real estate. Follow the Action Principles and these How Americans Get Rich principles. Watch my free instructional videos. You can do this. you don’t need luck. Write down your goals. They copy the leaders in their industries. you can do wherever you live. spiritual person of action. I will be honored to be your teacher. in Hanoi or Havana or Halifax. Bill FitzPatrick • Bill FitzPatrick. They make money and they invest. They charge a fair price. They build repeat business from a satisfied customer base. a tough. work hard. They offer a product that people want to 5 .

These are your goals. Average people buy one house. Set a goal of working 20% more. Plan to do what the average person has done once and do it again and again until you become a millionaire. Set a goal to watch ten hours and use the other ten hours more constructively. Average people work forty hours a week. is where you’ll go. 1 6 . Write it down. Dream big. working fifty hours and using the extra income to invest. Set a goal right now to rise above the average and live an extraordinary life. What you plan. hoping that this single investment will ensure a comfortable retirement. You need the time and the resources to develop your individual potential and special talent. Plan for it.Set Goals You have one life. so don’t be shy. Commit your mind and actions to do what it will take to succeed. or don’t plan. Average people watch twenty hours of television each week.

Now. clean rest rooms and empty grease traps. divide your journey into short trips. You become a shift supervisor and then assistant manager and then manager. You confidently borrow the money to buy your first store. Then. You willingly work extra hours.Divide and Conquer Initially. many of the goals you set will seem ambitious. 7 2 . make your plans. On the road to your future. You are known and liked by the national corporation. Take your goal and divide it into meaningful. You start by owning one. This is good. realistic. with your feet firmly planted on the ground. You become the irreplaceable employee. You volunteer to do the jobs that average employees avoid. You want to own several McDonald’s franchises. you invest in a second and third and fourth store. You mop floors. You react with an understanding smile when a child spills a milkshake. You network with other store managers and store owners. Reach for the stars. You get a job at McDonald’s. You learn the fast food business from the ground floor up and inside and out. You pick up litter in the parking lot. achievable objectives.

You are admired and respected. stop to think about who you were. spiritual person of action. to your office. you can simply write a page or a paragraph. Some lucky few are able to call you parent or boss. Everything about you spells success from your home and your car. While average people are idle. thoughtful. who you are now and the ideal you. You are prosperous. Keep writing and refining and living. Be the confident. Every day. 3 8 . What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. ideal you. Others are proud to call you friend. You are a tough. You can keep a diary or scrapbook. you pursue your ideal. Or.Write a Personal Mission Statement There is an ideal you. You have much and are able to share often.

It is appreciating and respecting your customer. It is making the customer feel special and important. 4 9 . It is doing the optional. It is the contractor who cleans up. It is the florist who calls the week after the wedding. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer. but every night. It is the wow factor. It is the restaurant manager who visits every table after every meal. It is openly and honestly talking with a customer who has a problem and doing your best to correct it.Follow Through Follow through is the secret weapon of the highly successful businessperson. It is always performing above and beyond expectations. not just at the end of a job. It is bettering the standard.

What the average worker avoids. some see it as a comfortable meeting place where friends co-mingle in a commercial environment. Rather. Often. 5 10 .Embrace the Hard Work You excel by not being an average worker. dealing with problem employees. If you actually concentrate on working while you are at work. They are focused on avoiding criticism while waiting for their next paycheck. solving customer complaints and soliciting new business. clean-up. you embrace. appreciate and reward your hard work. If you are working for the right company. You excel by working hard at the harder aspects of your job. you give yourself a competitive advantage over average workers. Many average workers are clock watchers. your bosses will acknowledge. The business becomes incidental to the social. the workplace is not a proving ground. encouraging an individual to personal excellence. Think followup.

You buy six properties. you think. You don’t sit around sharing ignorance with your friends. What others have done. Becoming financially independent is not complicated. There are those who talk accomplishment. pay off your debts. You offer a quality product at a fair price. and create a family financial empire. you are a tough. learn and accomplish. There are those who listen. You find a way. Following The Action Principles®. you plan and you act. You listen. You research. spiritual person of action. 6 11 . Running a business is not complicated. you can do. You find knowledgeable teachers and mentors. Average people buy one house in the hope of a comfortable retirement. thoughtful. You appreciate your customers. You identity the leaders in your industry and you do what they are doing.Don’t Complicate Matters Average people often complicate business matters because within those complications. they can find excuses for inaction.

Maybe the work ethics of some recruited staff do not match expectations. some customer interest will wane. you may have to make improvements again and again.Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. It gets easy to overlook the smudges on outgoing correspondence. Ownership and management responsibilities are demanding. If you need to find new suppliers and new employees and new ways to promote your products or services. After the novelty wears off. You don’t turn a blind eye to anything. You are the boss. To keep to a steady course and strive toward excellence. For the extraordinary. You can’t yawn and shrug your shoulders. Through your example. second rate and quitting are not options. You allow discontent among staff to fester. Perhaps several vendors should not have been so highly recommended. With the slow creep of discouragement. It’s seems a small fact that the flowers in the beds outside the office are dead. average people quit and settle for mediocrity. Suddenly updating the website is no longer a priority. 12 7 . You maintain the standards. You attend to the details. reality starts to kick in. you are responsible for the energetic or toxic atmosphere in your workplace. you do that.

8 13 . then buy it knowing that you will use it. Everyone will accept a leader who sacrifices along with the troops for the good of all concerned. You can fly coach. An effective manager sets the example for employees. No one likes a cheap person. Think before you make major corporate purchases. You can eat in the company cafeteria. Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions.Be Frugal Employees understand that your company is in business to make money. Get everyone involved. Corporate frugality is a team effort. Give yourself a day or two to consider the purchase and if you can still justify the item. You make money by generating revenue and by looking for ways to reduce the unnecessary. You don’t need a private bathroom or reserved parking space. especially frivolity and waste. Don’t be impulsive. You see litter and you pick it up.

At the end of every day. Life doesn’t just happen to you. You make yourself tough by doing something that is personally difficult for you to do. You must never allow yourself to fall into a depressing rut of sameness. you sleep well with a feeling of accomplishment. today you will watch your diet and take a short walk. 9 14 . bring a rose home for the wife and a movie for the kids. just do it.Make T oday Special You list and tackle your responsibilities head on. make the small effort to publicly praise him or her. You have planned to make today and every day special. If you have been neglecting your health. If an employee has done an exceptional job. you choose a new challenge for yourself. If you want to generate additional business. Every day. If you have been putting off making personnel changes. Order pizza for the office. You embrace hard work. you follow up with your old clients and make the effort to reconnect.

Circle. cross out and expand your thinking. You are a thinking person of action. You are exceptional. When you aren’t at your desk working. Have your paper and pen and pencil and marker available. It is who you are. Take some notes. You can’t help it. you are probably still thinking about business. Your mind is focused on improving your business. What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action. 10 15 . You are focused on success. You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. Review your notes. highlight. Make a habit of writing them down. underline.Record Your Thoughts You will have lots of ideas.

you take another step. Any particular day may be tough and demand your best effort and concentration. you win. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. Be good. you take a step and then a step. Keep trying. You will never give up. the rewards of persistence will burst forth or slowly emerge. but you take another step. You pick up the first paper and deal with it. You face a pile of papers on your desk. Get good. with patience and honest hard work. To walk ten miles. there is no doubt. You respond to the first email. You make the first call. It would be easy to find an excuse to stop and few average people would blame you. After eight miles. Take a deep breath. You want to make ten cold calls today. Either way. After six miles you are tired. Winners persevere and take another step. Or. 16 11 . It will never be over until you say that it is over. give up. You have twenty emails to answer.Persist to Win You will be successful. However. You pick up the next paper. you are in pain. suck it up and do it. Of this.

Then. It is difficult for them to concentrate on doing their jobs. Their performance is marginal at best. They are risk averse. They spend what they make and have little if anything saved for investment. They are the corporate leaders and successful entrepreneurs. They are moving forward. They are ambitious. quits or dies. you will find that workers are divided into three categories: 10. in all countries and throughout all of history. They are in control. plan and act. They work hard enough to not get fired. They are content to be promoted when someone in front of them is fired. Through their own fault or no fault of their own. 17 12 . These are self-reliant people capable of decisive action. 70. study. ten percent of workers are self-absorbed by their own nonwork related problems. Seventy percent of people are average. All Are Not Equal In business.In Business. 20. They research. there is the top twenty percent of pro-active achievers. reactive and let circumstance and events shape their futures. They dare and attempt and sometimes fail and learn and try again.

Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. Your suggestions for corrective action are ignored. You are working for a poorly performing company. plan and then take the risk. It isn’t always easy to try new things without proven guarantees. They delude themselves into believing that big companies will always be there to protect them. the average majority would do it. Your boss at the flower shop announces that she will be retiring and selling the business.Risk Failure Average people are risk averse. Make an offer to buy the company. Research. You don’t ignore the warning signs. their willingness to change. often. to face the unknown. Take the risk. They will cling to the perceived safety of the status quo. You love your job. Sales are dropping. Get out now. Take the risk. many have learned otherwise. everybody. their families and their futures lies in their self-reliance and. If it were easy. You are alert and aware to problems. Find another job or start your own business You are alert and aware to opportunities. The extraordinary person accepts the fact that the real economic protection for themselves. Sadly. 18 13 .

Partners and employees may disappoint you. yes. 14 19 . This is the wall. you might be passed over for promotion. You need to climb over it. You are being tested. The time to prove yourself is at hand. suck it up and do what you know you have to do to succeed in business. Push over because all self-made successful people have been there. second guessing or complaining. This is the price that you are being asked to pay. Climb over the wall. The world of business is not waiting anxiously for your amazing personal contribution. Pay the price. So. Others have gotten over that wall and you can learn from them. You have hit the wall. You will introduce products or services that will fall flat and cost you time and money.Get Tough On your way to extraordinary. customers. there will be other walls blocking your path. And. get ready and get tough. You may bang your knees and skin your knuckles. You will lose a big deal. Get tough. For no good reason. Without whining. clients or patients will switch to your competitors.

Since you seek growth. Doing little with your life is much easier and safer than taking risks. Instead. but then you will be a small person. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change. you must seek change. but for there to be growth. but also as it could and should be. seek the changes which will allow you to be all that you can be as an athlete and a person. there must be change. You must see yourself and your environment not only as it is. you change yourself. 15 20 .Be the Valued Employee The status quo may be comforting. First.

Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized. appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic. being an extraordinary worker. tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course. benefits and perks offered by another company. you may be highly recruited and can’t resist the pay. 16 21 . Go for it. a superstar.

as humans. as you read The Action Principles® and the How Americans Get Rich tips. the shopkeeper who offers quality goods and appreciates his customers is successful.” Yes. you will have a positive response. Yes.The Wide World of Business From anywhere in the world. Yes. the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. this is what I believe. Yes. the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home. “yes. in Sydney. You will be able to think. we are remarkably the same with the same fears and dreams and aspirations. in Hanoi. the salesperson who follows up with customers to be sure that the product has met their expectations is successful. in Nairobi. To think otherwise is a mistake. We may be different in very small ways but. 22 17 . in Lima.

motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions. However. To improve your own efficiency and that of your valued staff. Focused hard work is the honorable path and the sure path to success. 23 18 . time waster have few friends except each other and no respect.Stop Wasting Time As a business executive. you appreciate the value of time. you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system. Time wasted is gone forever. as well as to root out the do-nothings and the perfectionists.

motivation. You are going to start believing in your own wonderful financial future. optimism. You really are going to be surrounded by wonderful family and friends. support and spread your enthusiasm. You really are going to be appreciated and respected. You really are going to be financially independent. give.Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day. it is much easier to reach out and help others. passion. a zest for life and a positive mental attitude fill you with energy. 24 19 . encourage. Smile. when you see and believe all that you can do. After your twenty minutes of quiet time each day. Enthusiasm. you will feel recharged and ready to take on the challenges on your road to success. This is all good. This is really going to happen. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. something wonderful is going to happen. Now. Show them the potential that they have to live full lives of prosperity and peace.

Applaud the Beginner Beginners make lots of mistakes. that beginner was us. it would be difficult or impossible to change this type of person. Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. How does the beginner react to your correction? Does he act defensively? Is he angry. frustrated and more interested in making excuses than making amends? Remember. 20 25 . Every self-made. And. at one time. Your job as a business leader is to recognize potential. successful person has had his or her own beginning. A beginner makes a rookie mistake. They can look ridiculous and they can be annoyingly frustrating.

Give Yourself the Gift of Self-Reliance Change happens. Open your eyes and your ears. In the real world of business. The Internet is changing everything. If you are standing still. What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. Alert and aware. 21 26 . Give yourself the gift of self-reliance and you won’t be taken for granted. Take responsibility for your own career. you may get passed by or even run over. prepare yourself. where it is headed and how you can profitably find your place. Be prepared. You must know your industry. You may be saved by the action of others. it is naïve to believe anything except that you work for youself. You may not. Economies are globalizing. Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it.

walked the talk. Lead by example. You don’t hide in your office. ask for their ideas and understand their concerns. you’ve earned the right to be taken seriously. You are a veteran and carry the status necessary to command. coach or manager. Get to know your employees. counselor. Show how it’s done. This is how a leader acts. All your motivational slogans and rallying cries will go for nothing. 22 27 . As a teacher. gotten a little banged and bruised yourself. it is important to walk the factory floor and get out into the field. employees are apt to dismiss your wisdom or completely ignore you. Sometimes.Lead by Example If all you do is talk. when you’ve been in the trenches.

You do this for yourself. At home. legs. What would be your best course of action to defuse the situation so that you can move forward? You must be the example. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness. cut corners and take unfair advantage. You may not always like what is happening but this too will pass. neck and your head. Your first instinct is to retaliate but never retaliate in anger. you may be subject to those who gossip. your contribution may be unappreciated and you may suffer disrespect. trunk. In the workplace. some may be jealous of your progress and ultimate success. the rock in the middle of stream allowing everyday frustrations and stress to wash by you.Control Conflict Welcome to modern living. hands. release the pressure and consider your options. the crude and the obnoxious. Breathe deeply and let it go. arms. At any time you may encounter the rude. 28 23 . Release the stress from your feet. your employees and your family. Relax. seeing in you what they were unable or unwilling to do. Since you are ambitious.

You are a business person and not a social worker. Odds are. If you do feel it. Do not hire him. You observe an enthusiastic young woman working at your local coffee shop. When a customer has a problem. she finds chores to do. you’ll be right. When business is slow. know it. 24 29 . you know it will work. You don’t have to call a committee meeting before you take action. Find some other way to help him. then go ahead and do it. You make her an offer to work for your company. While others are skeptical and hesitant. She is a good worker. There may be family pressure to hire your troubled bother-in-law. you instinctively know what will work and what won’t. You know what to do. Many times you don’t have to do lot of soul searching. You drive by an old building and you immediately see this building transformed into your next successful business location. You know this is a bad idea. You feel it in your gut.Listen to Your Instincts As your knowledge base grows. You get the facts. she smiles and solves the problem.

They are content with the sameness of today being like yesterday. everyone would do it. You may not succeed immediately. If it were easy. and you still believe. average people will agree with your choice to delay or avoid. it is persistent effort that separates winners from losers. with each challenge faced. you will find many to support your reasoning. If you want to take the easy road. Because you validate their own inaction. Yet. Average people don’t want to push or be pushed. If it were easy. You put your name forward for that raise or promotion. you gain strength. If ten customers tell you no. However.Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. you ask another ten. 25 30 . the rewards for success wouldn’t be as pleasant. You are that somebody willing to take the risk of starting a business. Understand that no one wants to face rejection again and again. You may take a few lumps as you move along the learning curve.

An exceptional man or woman will succeed at any business any where. you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing. The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit. The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning. It is having a goal and working passionately toward that goal. It is a style and an attitude. They always will. smile and get busy. They always have.Style and Attitude and Work Matter Following The Action Principles . Stand tall. 31 .

drive. In business. It is looking at an adversary across the desk and saying. It is solving problems instead of letting them fester. meeting and solving problems head-on.” 32 . It is being who you really are. Trump Businessman Get T ough Toughness is pride. simply. commitment. while keeping the big picture in mind at all times. Trump For a nation. toughness means avoiding complacency. and the courage to follow through on things you believe in. even when they are under attack. “No. Donald J. toughness means playing by the rules but also putting those rules to work for you. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose.27 Donald J. even when society wants you to be somebody else.

Since there is usually enough new and underserved business to go around. the odds are that you can peacefully co-exist with others in your industry. these opportunities do materialize. but at times. Since there are economies to be gained from greater size. In business and in life. Not always. there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. at some point. Perhaps on your path to wealth. if you are following The Action Principles® philosophy of self-improvement and service to others. This is the plan. to sell your business to your competitor. it may be advantageous for you to acquire your competitor’s business or. you probably aren’t going to be working forever. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world.Buying and Selling Businesses You don’t have to crush your competitors. successful businesspeople are always thinking about investing and divesting. 33 28 . honest and respectful businessperson. When you are known as a capable.

You are a leader in your industry. You are a demanding employer. Take joy in doing an exceptional job.Be Proud You exercise and watch what you eat and how you dress and how you treat others. You delay gratification and invest. You employ a staff that wants more than being ordinary and they expect and receive above average compensation. You are a listener. You set the bar high for yourself and you expect the same from your workers. dynamic work environment. Many employees can’t stand the pressure of working in a competitive. you have more because you do more when more is needed. 34 29 . You are a volunteer who is generous with your time and resources. can find employment elsewhere. Be proud of who you are for good reasons. You are ambitious and goal oriented. often working just hard enough to not get fired. There is no secret to your success. Be proud of yourself and your company or keep changing until you are. These average employees. You study and work hard. perpetually waiting for the next paycheck.

Marine battle planners look for a seventy percent advantage and then they go. you have to train every day to be prepared to meet the challenges of the marketplace. 30 35 . Don’t over analyze. In business.Be Decisive The United States Marines are a rapid deployment force. They train every day to face all types of scenarios. go. They have to be adaptable and decisive. go. Do what needs to be done and get it done. you can’t plan for every possible eventuality. the generals frequently call them. When a dangerous job has to be done quickly. You can become a perfectionist. you’ve got to take action and adapt to the environment and the circumstances as you find them. In combat. No one is going to come up to you and hand you a bag of money. The Marines have to be ready to fight anywhere under any conditions. Take action. Don’t procrastinate. You have to plan and take decisive action.

as an alert and aware consumer. If possible. Ask for more business. Appreciate your customer. Offer a quality product or service that the market demands at a fair price. you can start a business and get to work. You do not need to do more. You can do more. 31 36 . Or. Copy success. Say thank you. Simply start and continue to do what you know you should be doing. make them your mentors. You can search the world for hidden secrets. Find the leaders in your industry and do what they are doing. There are three simple rules required of all successful businesses: 1. 3. you already know what characteristics make a business successful. Very simply. 2.Three Rules for Business Success You can spend years in business school studying complicated economic theories. Don’t fool yourself.

You know the right thing to do. In the short run. It is much better to live by a code of honor and core values. You can decide to set the standard for your industry and maintain your core values. Your word and your handshake should mean everything. Eventually. It is much better to be a serious person who takes his business seriously. You can feel good about who you are and how you earn a living. many will relish your demise. You can cut corners on your products. You can recommend unnecessary services. 32 37 . You will be rich but reviled. In the long run. You can be deceptive in your advertising. you may think that taking advantage is an advantage. others will have noticed your duplicity and may plot against you.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated.

As a successful person. there comes a point when enough is enough and when you must save yourself and say. your natural inclination will be to try to do more. forget the email. Naps aren’t only for children and meditation isn’t only for monks. However. your efficiency and productivity will diminish. do it. “no. Find your calm center where you can recharge your batteries. need sleep and are stressed and angry. put away the cell phone and just retreat to where you can find your own way to relax. At times.Stay Centered As a successful person. you’ll need to leave work alone. Your health will be affected. there will always be demands on your time from competing interests. All those forced to be around you will suffer. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing. 33 38 . The work and the problems and the opportunities will all be there tomorrow. You need days off and you need vacation time.” If you are overworked.

You can love that you are providing good jobs. 34 39 . But. You can love the feeling of pride that comes from offering a quality product or service to your valued customers. You can love the feeling of power that self-reliance gives you. success in business can mean more than money. you can find a lot to love. You can love the challenge of creating and building your business.Love Many Things Being a successful businessperson. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives. develop your special talents and build a solid financial estate. You can love the high standard of living resulting from your hard work. You are in control. You can make the choice to take early retirement. laying a smoother road for your heirs to follow. You can love the opportunity to be a leader to your employees and a positive example for those in your industry.

Not all employees are created equal. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field. Start the buzz. 35 40 . Some have unreasonable expectations. Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. You can never be all things to all customers. magazines and television. You are in business to make money. newspapers. Sometimes you have to make personnel changes. many with little or no interest in your product or service through traditional mass media advertising.Forget Everybody Rather than trying to reach everybody. All customers are not always right. Find ways for those with influence to sample your product and talk about it. You are in business to make money. you might be much more effective by finding online niche markets. Some bring to the workplace personal issues far beyond your control to correct.

it is not the trappings of accomplishment and wealth that will bring you respect. 36 41 . You have strong quiet. You are like a steel bar wrapped in cotton. car. You act naturally and relaxed. Praise or criticism does not affect you because you know who you are. You are curious. You have nothing to prove or defend. hands and steady eyes matched with a gentle smile. clothes and jewelry. You are a proud example of a leader. You work hard and you appreciate those around you: employees. open minded and a good listener. It is your confident presence that says that you belong where you are. vendors and your customers. You willingly share your enthusiasm and good fortune.Maintain Your Presence You are a successful business person with a nice house. However. You have studied your business inside and out. You have diplomas and awards.

you will soar far above the average. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow. There are five thousand different types of businesses and people have gotten rich from all of them. When you love your work. With The Action Principles® and the three simple rules of business as your guides. The moral is that if the business doesn’t matter you should choose something that you love doing.The Business Doesn’t Matter The business that you choose doesn’t matter. work doesn’t seem like work. The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. The business doesn’t matter but your style and attitude do matter. 37 42 .

Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.



Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44


Ross Perot American Business Leader

Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.


Loyalty is a two way street. Make everyone feel that they are a part of an important team doing honest work. With good news or bad. 41 46 . Thank them. It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. keep them informed and in the loop. You need your core of loyal veteran workers to set the example and lead the way for new hires. To get it. you have to give it first. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees.Show Loyalty Build employee loyalty through fair dealing. Let employees know that you appreciate their efforts. It is easier to sell to a loyal repeat customer than to try to sell to someone new. Reward them.

Self-promotion is a good thing. you can read business books. blogs and journals. and thank them. you know what it will take to reach the next leadership level of responsibility and income. Listen. consultants. You know who you are and where you are going. politicians. Always be on the lookout for people who can advance your career. You don’t sit still and hope that some lucky opportunity will befall you. vendors. This is how you’ll get ahead. You have your goals and objectives and to-do lists. clerics. To get ahead. You have identified the leaders in your industry and you know what they are doing. investors and other businesspeople.Advance Your Career You are a self-reliant. Let your bosses know that you aspire to greater things. You are alert and aware. such as: executives. partners. 47 42 . You can take courses and join and participate in trade associations. Good things will happen because you make them happen. financiers. teachers. take-charge person on a mission to build your career. You are hard working and opportunistic. Seek their counsel and ask for their help. From your research.

You assign tasks that are cost and time effective for others to do for you. Say thank you. which means learning how to delegate assignments. Precisely explain your expectations for the task. Encourage feedback if problems arise. This will help you to concentrate on what you do best and allows you to think. Be sure the employee understands the requirements and due date. Establish a realistic completion time. You also delegate tasks that employees can do better than you. plan and improve organizational efficiency. Match the right person to the right task. Periodically.How to Delegate You can get more done with others’ help. 43 48 . Ask the employee to assume responsibility for the task. follow up.

How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by. which is your success. For each specific project. ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money. you will be on the road to project success. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success. This is not you. 44 49 . what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers.

you are going to rise quickly to the top twenty percent of your profession. It will be your goal to join this elite group. will better mankind. This is sad. In the corporate world. The vast majority of people never find the time or have the resources to identify and develop their special talent. You will have the time and the resources necessary to find and develop your special talent. With your work ethic and core values. you are even better positioned to define your own financial future. If you own your own business.Develop Your Special T alent There is something special about you that makes you one in ten thousand. You will know what your leaders do and how much they earn. This does not have to be you. 45 50 . You have a special talent which. if used. your entry is almost guaranteed.

To find the superstars in your industry. You learn all you can about sales and you find the leaders in your industry. Ask and listen. maybe most importantly. read your trade publications and identify all trade websites and blogs.Copy Success You learn all you can about your product and your customers’ needs. seminars and conventions. Don’t be shy about asking for advice and networking assistance. Most successful people will be flattered and not annoyed by your attention. 46 51 . what would they do if they were you? This is called copying success. take them to breakfast or lunch. Of course. you must follow-up with a thank you and this is also copying success. Join all applicable trade associations and participate in meetings. Find out what they are doing and do what they are doing. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. When you find suitable role models.

you look for small ways to challenge yourself and spoil yourself. 47 52 . Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit. In this defining moment. Every day. There are personal areas that need improvement. What can you do to make more money and advance your career? You work from a prioritized to-do list. happier and more successful person. This list helps you to separate the urgent from the important from the routine. positive habits and become a better. what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. No one is perfect. Be honest with yourself. At work. No one knows you better than you. where you are now and where you are going. you can choose to invest one month in the formation of new.Develop Winning Habits Every day. you stop to think about where you have been.

So what? Next. You have all you need – you. If you have the courage to talk to customers about buying a quality product or service at a fair price. your fortune is make. A person who can bring in business is a very valuable asset. You don’t need advanced college degrees. All the jobs in the company depend on the sales force’s ability to sell. They take rejection personally. If you can understand and accept the following little reality of marketing. partners or venture capital. you can be a successful commissioned salesperson.” 48 53 . Some won’t. This is why sales people are highly paid professionals. They can’t knock on doors. Most people can’t do this job. You are your own business. You are among the elite. “Some will.Salespeople Rule Every company relies on its sales force. They can’t work alone.

You have accepted hard work. Many people don’t work very hard at work. The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied. especially less ambitious co-workers. 54 49 . this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. even though these are the tasks which may be the most productive for the company. The real estate agent doesn’t want to show a house on a Sunday night. may resent your willingness to do more than is required or expected. What others avoid can become your opportunity to profit.Accept Hard Work You know and accept the value of hard work. The salesperson doesn’t want to take the extra time to explain the extended warranty. Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs. Some people are productive only half of the time. Over time. Because you are goal-oriented. The rest of the time they are engaged in nonbusiness activities. You want to work at work. you don’t need a lot of motivating. Appreciate that some may praise your hard work while some.

The caterers need functions. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. 50 55 . The law office needs clients. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends. always trying to get the next job. If you own a restaurant. If you own a house painting company. will be as the rainmaker. perhaps your only function. Without customers.The Boss is The Rainmaker In a small company. your primary function. As the boss. you may want to work on the crew but your real job is knocking on doors and always. someone has to bring in the customers. you have no business. until your business is well established. The chiropractor needs patients. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow.

mouth. how will you stand and sit and how will you be warmly received. Before a big interview. shoulders. Smile. chin. Take a deep breath and relax your body from the top of your scalp. torso. legs and toes. Keep your hands open and exposed. create a better rapport with your audience by coming out from behind the podium. 56 51 . Introduce yourself. fingers. Stand up straight. Don’t preach. Before you ever open your mouth. you can mentally rehearse and practice. Respect others’ personal space. cheeks.Communicate with Ease Body language is important. neck. Listen and don’t interrupt. Make your speech short and conversational. your body is communicating your interest and your power. eyes. Nodding your head shows that you are listening and are interested. using the theater of your mind. speech or presentation. Breathe and relax. forehead. When you are giving a presentation. Plan what will you wear. Have a comfortable yet firm handshake. People who are in agreement with each other will usually be mirroring each other’s moves. how will you sound. Tell stories. Keep your chin up. arms.

As an owner or manager you must remain aware of all of your leadership obligations. He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. for the sake of all. aware.Helping T roubled Employees One troubled employee can poison a work environment for everyone. Act sooner rather than later. you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. 52 57 . If an employee becomes self-absorbed by his or her own personal. Be fair but be firm and. At the first sign of concern. compassionate and decisive. don’t allow the situation to fester or linger. outside problems. bring the employee into the office and have him read the policy. Answer his questions regarding his rights and responsibilities. Have a personnel policy in place to deal with troubled employees. You must be alert. You are running a business.

58 53 . this is best done after your business is established. Again. don’t fix it. when starting your own business. Copy it. don’t forget any networks or connections that may give you an advantage in starting your own business. See what you can do. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. After your business is established. there will be plenty of opportunities for you to innovate and try new ideas. You first have to convince customers that they want your new or better something. You want to research and stick closely to the tested. When you invent something. If it works. you double your challenges. you have to make them buy from you. Then. you are an entrepreneur and not an inventor. In general. As you think about entrepreneurial opportunities. even if you succeed at the convincing. Follow it.Imitation before Innovation See what others have done.

your partner should be likewise. Partnerships are a two way street. You will meet regularly and exchange information in a supportive environment of mutual respect and trust. Good partnerships are a blessing. You have complimentary skills. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another. 54 59 . The idea is that you both stand to achieve more with the help of each other. You should expect that your partner would be a professional who would support The Action Principles®. There must be a shared vision and a comfortable balance of power.How to Choose a Partner A partner is someone joining you on your journey to financial independence. Allow these core values to provide a framework for working together. Select a partner whose style and attitude is compatible with your own. If you are an ambitious hard worker. Partnerships that go bad can be a nightmare. always offering each other objectivity and positive reinforcement. Choose wisely and benefit.

average people spend every dime with nothing reserved for retirement. They realize the time value of money and how sound investments made today can have a compounding return tomorrow. They are forward thinkers. In marked contrast. They will assume it was through inheritance or luck and they would be wrong. Average people typically work forty hours a week and feel satisfied and exhausted. selfreliant workers may be in a comfortable financial position to retire in only a few decades. wanting what they want now. 60 55 . how the selfreliant accomplished what they did. but too late. Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. Average workers without investments may have to work until the day they die. They hope that their companies or the government will take care of them in their old age. A self-reliant person thinks differently.Invest In Your Future Regardless of their annual income. Average people think in terms of immediate gratification. The rewards of hard work and investing can be powerful. Average people will wonder.

Volunteers can assist with many problems in the world. early retirement can be your specific goal. These are nice options for those with sufficient investment income. It’s easier to give your time if you already wealthy.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties. You may love your job enough to never retire. writing. Or. if you work for yourself as an entrepreneur. These men and woman love their jobs. However. It’s tough to launch a singing. You will work hard for fifty or more hours a week for twenty or thirty years. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. early retirement might never happen. Invest. Summer Redstone was one of the most influential men in Hollywood into his eighties. acting or artistic career. 56 61 . The average age of Untied States Senators and Supreme Court Justices is nearly seventy. It is a young person’s plan to make. but not if you are young. rich and retired. maybe not. If you work for someone else. This is the plan. Retiring early doesn’t just happen. sell the business and retire.

Go for it. but only those with faith can sustain their efforts for the long haul. You have seen what others have done and you see no reason why you can’t do the same. you will meet many doubters. Have faith. trying to protect you. Persist. observe and study. Only those with faith will try and try again. 62 57 .Have Faith Anyone can be hard working and motivated for a little while. Believe in yourself. Some will be skeptics who are jealous of your courage and your willingness to take risks. when you dare and challenge and test the status quo. You may need a thick skin to listen and then. and will your special talents be developed and recognized? Have faith. Some doubters will be your family members. You research. proceed anyway. Some will be pessimists who always look at the bad side of everything. When you venture out beyond where average people are comfortable. Have faith in yourself. Will your new business succeed? Will your investments prove wise? Will you retire early.

Your Core Values As a successful businessperson. you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 . a self-confident individual and a decent human being.

Consumers have a choice. each individual must subscribe to the principle of putting the team first. The team’s mission must be outlined and understood through clearly defined goals. Individual strengths must be identified and appropriate roles assigned. everyone should band together to figure out what went wrong. Then pull together to leave the past behind and move on to new challenges. Responsibility and accountability must be accepted. salvage what you can and make amends. Everyone commits to doing his or her individual best to work to a high standard. Those with experience must be willing to teach and assist beginners. 59 64 . reasoned criticism and questions must be encouraged. Ideas. suggestions. respect one another and share the credit for the greater good of all. When mistakes are made and business is lost.How to Build a T eam To build a strong business team. Each must be willing to make occasional personal sacrifices. Everyone should take a personal and team pride in beating the competition and being the choice.

Set the example. Like what you see. You must know what characterizes the style and attitude of a winner in your profession. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust. or change until you do. Your manners should be impeccable. your best self. When you are successful. farmer or bank president.Look in the Mirror Look in the mirror. Look the best that you can look. You are who you appear to be. Go through your trade publications. Be yourself. Copy them in manner and dress. others will turn to you as the good example. Do you see an Action Principles® Champion? Do you see a tough. stay alert at industry meetings and find the people who have already done what it is that you want to do. 65 60 . Whether you are a soldier. First impressions are lasting and all impressions are important. thoughtful spiritual person of action? Do you see a fit. Keep improving. well dressed and confident. confident person capable of taking immediate action to achieve a worthy goal? You should. you can look well groomed.

So. Now. See yourself having enough to give back to those deserving who are less fortunate. 61 66 . a tough. stop imagining and do it. See yourself as a respected member of your community. See yourself earning in the top twenty percent of your profession. You have the free will to choose who you will become. thoughtful.Imagine You are what you think about all day long.20% extra to invest. spiritual person of action. a leader in your industry. think of yourself as an Action Principles® Champion. See yourself as a successful businessperson. See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless. See yourself as a hard worker with enough money to pay your bills. live comfortably and still have 15% .

62 67 . you will never betray that trust. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. Your good name and your solid reputation will be held sacred. You will do your best to offer the highest quality goods and services. You will be truthful.Hold Sacred Your word is your bond. which means not just perceived value. safe work environment where all employees can prosper. You will still build your business for the longer haul based on honesty and integrity. When you make a promise to a customer. You will lead and insist upon on a team effort to provide a clean. but real value to your customers. You will give honest recommendations. whether that means more business for you or not is not relevant. When customers put their trust in you. you will do everything in your power to deliver what is expected and more.

Your strength is that you are an ambitious. You are consistent. Your strength is that you know what you want to accomplish. You will find the leaders and in your industry and you will listen to them. Your strength is that you are willing to learn. You have a personal mission to complete. volunteer Your strength is that you are not greedy. surf websites and will participate in trade-related blogs. You don’t grab more than you need. 68 63 . Focus on these strengths. You have goals and objectives. You will share. You are determined to make your one life meaningful. hard worker who will concentrate on the difficult aspects of your job and who will. You are able to step back.Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. You will read books related to your industry. You are the person who will stand for what is right. Others know what to expect of you. when necessary. They put you among the elite.

Your faith may be tested. With the best of intentions. the road will be curved. It will take courage to be a contrarian. 64 69 . If you are making the same mistakes again. you will risk and fail. with courage. “I told you so. with plenty of pot holes and boulders to avoid. However. you may feel crazy to keep going. When you hit a wall. You will be delayed. if you are learning from your mistakes. Many around you will be quick to say. Now. Have.” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. No one expects you to be more than you expect for yourself. courage. You may try again and still meet defeat.Understand Courage Rarely will you find a perfectly smooth straight road to financial success. More likely. it will be easy to quit. then. you will become a seasoned veteran and your persistence will pay off. as most do. to carry on and persist. face your fears and do it. you are crazy.

If you strive for excellence you can and should have a substantial impact on the world in which you live. devotion to excellence in all things. but have a hand in shaping it. Justice of the U. The individual can make things happen.65 Sandra Day O’Connor Former Assoc. Aim high. can have its rewards. complex world of ours. even in this populous. So be a full participant in life’s opportunities. It is the individual who has acted or tried to act who will not only force a decision. or private realm. governmental. Sandra Day The individual can and does make a O’Connor difference. S. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way. one concerned and dedicated person can meaningfully affect what some say is an uncaring world. 70 . even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. Whether the individual acts in the legal.” As his career attests. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful.

well groomed and well spoken. On the long road. You must do your best to make the best of each day. Success is not a distant goal. the cumulative effect of good days will be a wonderful life of respect and accomplishment. Your future is the long road. You can decide to change poor habits into winning habits starting today. 66 71 . Success is lived today and every day. you can make the choice to tackle something personally challenging that you have been avoiding. to get married or to graduate. Your future will be based on the decisions you make today and live every day. optimistic and happy today. today. You don’t have to wait for a promotion. You can decide to be positive. Starting today. You can decide to be fit.Run the Short and Long Roads Today is the short road. You can decide to be well read. Do it and feel good about doing it. Your life is a succession of days. You can decide to work hard and share.

Find the leaders in your industry and design your advertising campaign around their online or offline strategies. stationary. Know your target audience. it isn’t.Advertising Basics Know your business. slogans. Talk with and not at your audience. Talk to your customers about their preferences. Your logo. At a minimum. it will take 7-12 consistent impressions before you are noticed and more to be memorable. so ask for testimonials and start the buzz. If you have to worry if your message is in good taste. Set measurable objectives. colors. They should compliment each other. Do your research. keep running the same ad until it stops working. Focus. When you produce an ad that delivers the desired result. website and advertising should be simple and direct. No business can be everything to everybody. 72 67 . Find your niche and the media that targets your niche. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors. Know the media. Know your brand. Satisfied customers are your best advertising. Keep it clean and honest.

The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets. With hindsight. or you can simply get over it. but you can and have done something.Close the Door on Regrets Smart people still do a lot of dumb things. Stop looking back and keep looking forward. You can learn from the obvious signs that you missed and do better at your decision making the next time. The important point to remember is that you aren’t a bystander who will never know victory or defeat. Stop to look at all that you have accomplished. You can’t do everything. The past is the past. time moves on. 68 73 . you might want to shake your head in disbelief at how good those missed opportunities look now. You a player in the game and you have had successes. you can kick yourself forever. Well. Successful people still make a lot of terrible business decisions. Close the door on regrets.

you can’t be shy. they will grumble about everything and. “Quality is remembered long after price is forgotten. Raise your prices. You want to deal with the consumers who insist on dealing with the best. If the bargain hunters are also cheapskates.Raise Your Prices Being an entrepreneur. Let them go. give yourself a raise and then prove that you’re worth it. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience.” 69 74 . you’ve got to ask for it. in most cases. If you want more. Gucci. Raise your prices. Follow the advice of the luxury goods maker. Raise your prices and be seen as a premium brand in your industry. produce the lowest profit margins.

The majority of millionaires never received even a single dollar in inheritance or any money for college. Two-thirds of millionaires work between 45 . Ninety-seven percent own a home. have a college degree and are still working.7 million and an average annual household income of about $250. Eighteen percent have master's degrees.The Typical American Millionaire The typical American millionaire actually has a net worth of $3. Half of millionaires’ wives work and most are teachers. Most invest 15% . Most are entrepreneurs who own their own businesses. Two-thirds of millionaires work for themselves. He is a fifty-seven year old married male with three children.s. Six percent hold medical degrees.000. There are over eight million millionaires in the United States. Eight percent have earned law degrees. Eighty percent are first generation affluent. Six percent are Ph. 75 70 .D.55 hours per week.20% of their income.

know your product. It takes a will. you can work to pay your bills. so figure out how you are going to raise downpayment capital to acquire investment real estate. It takes sacrifice. you have to be self-reliant. Average people waste a lot of time. If you are well organized. It takes boldness. figure out how you can advance your career and act. If you dislike your job. figure out an exit strategy and act by getting another job or starting your own business. you are prepared to do that. make a plan and execute that plan. If you are a business owner or salesperson.71 Act With Boldness If you want to be in the elite. social. If you like your job. 76 .” Rich people own real estate. You can work to raise money for investment and manage your investments. If you have to work fifty hours per week rather than forty. You will still have time to fulfill your family. health and spiritual needs. remember these ten important words: “Know your customer. It takes a plan. ask all to buy. Every day will bring you one day closer to your goals. You do what you have to do.

You will feel the pull drawing you. the known and the predictable. then.” What do you really need? If you are in the elite top 20% of achievers. “The only easy day was yesterday. Navy Seal Commandos say. the top twenty percent will seem like a very easy target to hit. But. tempting you back to your old ways of easier days. of the few who do. only one percent will ever take the action recommended. 77 72 .Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and.S. You will enjoy a comfortable life. the convenient. Routines are hard to change. the 99% simply continue to do what they've always done: the easy. as the U. which means “things as they are. The status quo. One Percent! What about the other 99%? Good. bad or indifferent. you should attain all of the material wants and needs for yourself and your family.” has an extremely strong pull. You may make a change and. By aiming at the top one percent. have to change again and once again.

advertising reps. When you do what you love. You have one life. you should be able to work in the field as many people do. They are coaches and trainers. You hate being a bus driver but you’d love being a portrait painter. 73 78 . You made a mistake going to law school because you’d love being a personal trainer. They are: announcers. There is an entire world wide industry of people making a good living from the sport of soccer. groundskeepers and team executives. If you love soccer. work doesn’t seem as much like work. Find the work you love and go for it. They are salespeople who sell equipment. photographers. Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things. writers. You don’t like working in a hardware store and you’d love working in a bird sanctuary. promoters.Do What You Love Doing There are a few people making a lot of money as professional soccer stars.

the more detached the employees may be from service to the individual customers. To build your customer base. As a businessperson. Every day. you know how successful businesses operate. Keep reminding yourself that without customers. You know that too many businesses treat you like they are doing you a favor. Pay attention to complaints. Thank them for their honest input. listen to your customers. the disinterested clerk or the rude secretary. When they do choose you. you have no business. The larger the company. As a consumer. you may encounter the grumpy plumber. This is a mistake and a sign that the large company may be losing touch and business. Appreciate the customers you have. 74 79 . smile and be appreciative. Make good on mistakes and reward loyal customers whenever possible. your success relies on your ability to convince them to choose to spend their money with your company.Appreciate Your Customer People have money and they choose how to spend it.

You are a businessperson in the real world. competent and helpful. Hand out lot of impressive businesscards. All networks begin with you as a strong link. Be able to explain clearly what you do. If someone gives you a prospective lead. Volunteer for committees. Don’t make people have to guess what you do and what you’d like them to do for you. You should make a solid impression on those linked to you. Networking is a two way street. Practice remembering names. It should be a long list. Keep in touch. you are a good networker. You are not a monk living alone in a mountain cave. You get what you give. 80 Build Networks 75 . You need to form satisfactory relationships and connect with lots of people: customers. If people smile when they see you enter a room.One hand washes the other. technicians and even competitors. suppliers. he will expect you to reciprocate. Become involved in local business groups. Ask for testimonials and referrals. Think likeable. Cultivate relationships. Join trade associations. Ask for the business. Speak up. shippers. Learn who the powerful people are in your community and court their support.

you want new workers to be smart and hard working. you want to retain them by offering competitive salaries. which is giving people money.Hire Slowly Hiring. You want customer service employees who are problem solvers and who follow up. When you have acquired a winning staff. You want front counter staff to be pleasant and accommodating. If you want the best. you have to be the best yourself. is a lot easier than firing. your best new hires will come from the recommendations of existing employees and from your own networking. Between the first and second interviews. Hire slowly. Frequently. You want workers who will comfortably coexist with present staff. ask prospective employees to read The Action Principles®. which is taking money away from them. You want sales people who are knowledgeable and ambitious. benefits and perks. You want executives with good communication skills who will get up from behind their desks and lead. You want to hire people with the right qualifications for the right job. What do you think about what they think? 81 76 . Ideally. They should not need a lot of hand holding and can either hit the ground running or learn quickly.

You fire employees for personal reasons. Explain benefits to which the employee may be entitled and how references will be handled. The termination should not come as a complete surprise. Don’t linger. Do it. Normally. This is a difficult part of a manager’s job. These workers may have been involved in unsafe.Fire Quickly There is a difference between laying off and firing an employee. If you expect trouble. Do not disparage the problem employee. deceptive or dishonest practices. This person may be given an excellent reference. Call him to the office and be short and to the point. He should be escorted to his work area to collect personal items and immediately escorted out of the building. 82 77 . Their image or manner may be unprofessional. have shown repeatedly that their job performance was unsatisfactory. A laid-off employee is released for business rather than personal reasons. The business may be in a slump or the employee’s position may have become redundant. Document everything. The fired employees should have received prior written warnings regarding their behavior or performance. They may be missing during work hours or. have a witness present. severance package and grace period to find a new job. a final warning will carry a thirty-day grace period to correct the problem or be terminated.

misrepresent. Seek assistance if you have questions about ethics. abuse or conceal information. Wal-Mart: 1. Avoid conflicts of interest between work and personal life. 9. 3. Never manipulate. 6. 5. Be honest and fair. 2. 4. Never act unethically. Never discriminate. Report ethics violations. Never ask someone to act unethically. even if someone else tells you to. Follow the law at all times. 78 83 . Cooperate with any investigation of possible ethics violations.The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer. 7. 8. 10.

They determine the ultimate openness of an organization and its ability to learn. Self-confident people aren’t afraid to have Jack Welch their views challenged. Legitimate self-confidence is a winner. How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it. The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source. Don’t ever compromise “being you” for any job in any institution. There is a fine line between arrogance and self-confidence. and wearing ambition on one’s sleeve can have the same effect. 84 .79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer. They relish the intellectual combat that enriches ideas.

You listen. Today anywhere in the world. Those days are gone forever. Your life must be a never ending thirst for knowledge. You learn. You had an advantage. You must make your diplomas and degrees worth more than the value of the paper.Learn All education is ultimately self-education. You question why civilizations rise and fall. You want to know lots of things because you want to do lots of things. 85 80 . You read. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. You hang out with smart people. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money. You try to understand why happy people are the way they are. You must do the studying. You question. You contribute. The job of the teacher is to guide and motivate. a motivated student equipped with broadband can get a better education than a lazy Ivy League student. You are proud and confident in your self-education. You are curious to know how and why some people get rich.

You have a lot of questions to ask and a lot of listening to do. There is no such thing as mental telepathy. Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you. When you are the head teller. If you want something. There is no book to tell you how to do this. People are not mind readers. There is no time to be shy. This is your career. You are the opposite. You are asking lots of questions and tailoring the course to suit your objectives. ask. Based on the information you receive. You want to be the head teller. Average students sit like stone statutes in class trying to avoid making eye contact with the professor. observing operations and asking a lot of questions. You must do your own research. You are a student taking a course. ask.Ask a Lot of Questions You are a clerk working in a bank. 81 86 . you want to be the manager and then the president of the bank. you will take action.

All education is self-education.Read Biographies The lives of the greatest people ever to walk the earth have been documented. their lives. most famous business leaders have written autobiographies to show you the way to achieve your own success. As a business person. There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. Besides biographies. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times. Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them. there were heroes who shaped the world. their style and their attitudes have been researched and recorded. heed the warnings and stand on guard. 87 82 . on the web. From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa. The work is there. Take advantage. in the bookstores. In the libraries. You can read the history. it is there. you are lucky.

Find out about the new products and services being offered by the innovators in your industry. 83 88 . are not waiting. You aren’t afraid to hear the truth and learn. You are identifying the next step toward your goal and you are taking it.Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success. Talk to your customers and vendors. Listen to your mentors. Learn from your competitors. Read your trade publications and blogs. you lose. You. Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise. Average people are waiting in hope that good fortune will find them. We are at the dawn of a new Industrial Revolution. The business world is changing at lightening speed. If you snooze. an Action Principles® Champion. Go to local business meetings and industry conventions.

Many of these ideas will be good and will improve your business and advance your career. you will be curious. Be tough. You spend a lot of time and a lot of money opening a new location. some of these ideas will be bad. You have high hopes but hope doesn’t pay the bills. Survive to succeed another day. lose time. Be smart. lose money and feel humbled. Take your medicine. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining. However. you realize your error. Yes. heed the warnings. Bite the bullet. Do not throw good money after bad by trying to save a failed strategy. your wallet may be lighter and your ego may be bruised. After a few months. Even the best and the brightest make mistakes. You made a mistake.Heed the Warnings As an Action Principles® Champion. Pull the plug. Heed the warnings. Be real. You will have lots of ideas. always researching and learning. Heed the warnings. some very bad. Get out. 84 89 .

The best a man can get. Solutions for a small planet. The power to be your best.American Business Slogans Ford. Creating a higher standard. Army. Expect more. Verizon. Be all you can be. Pontiac. Marines. Gillette razor. U. N. Built for the road ahead. Apple.Y. Cadillac. Walt Disney World. No surprises.S. Make the dream come true. Pay less. Target. Where low prices are just the beginning. Hallmark. Make progress every day. U. We are driving excitement. Where do you want to go today? Visa. All the news that’s fit to print. The proud. IBM. Home Depot. Microsoft. Holiday Inn. When you care enough to send the very best. Wal-Mart. 90 85 . The few. It’s everywhere that you want to be. The heartbeat of America. Always low prices. Chevrolet.S. Times.

Never waste time. Never be alone. They read. Read forty books on real estate investing. e-books. Read forty books on a subject and you will be a world authority on that subject. Read forty books for pure enjoyment. Read forty books on small business. Read every day. Read. Never be bored. This is a very good reason why the average person is going nowhere fast. Educate yourself. Read There is one significant characteristic that separates smart people from the crowd. 86 91 . Read forty biographies. Always Bring A Book. newspapers. A-B-A-B. magazines and on the web for you to read. Everything you need and want to know is in books. make that goal to do a lot more reading. The average person reads one book a year.Read. Read. Smart people read. If you are going to set a new goal for yourself. No excuses.

you need an elevator pitch. Your favorable first impression must be professional: simple. You have two minutes. 80 – 200 words is a good length. friendly. All the writing and editing and practicing is worth the investment. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm. interesting and brief. 92 87 . impressive. It may take you a few tries to get the proper words and tone. You may want to write different variations for different prospects and situations. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. conversational and unrehearsed. Your objective is to exchange businesscards and. perhaps to arrange a follow-up communication. direct. What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. Hence.

“Take me. You establish an immediate. “Do unto others as you would have them do unto you. That’s important! 88 93 . “I’m sorry. “If it is to be.” Live by these important ten two-letter words.” and “Thank you. Be that one person who will step forward. mean it. children and company.” Say them. positive rapport with people by remembering and using their names and the names of their spouses.A Few Important Words Good manners open doors and are welcomed anywhere. “Please. Be sure that your manners and language are impeccable. It is easy to say. it is up to me.” Any time you give your word. volunteer for a hard job and say. It may be more difficult to say to say.” Remember the Golden Rule.” and “May I help you?” and “What do you think?” Say them anyway.

Go Green
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94


Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95

Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.



In private. 97 92 . praise exemplary behavior. rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation. you should immediately take corrective or supportive action. Do the employees appear cheerful and helpful and ready to help or bored.Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs. give suggestions or warnings to employees needing remediation and in public. You’re the boss and supervision is an important managerial responsibility.

If you want to land the big fish. You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. chances are you’ll catch only those little fish. why not you? 98 93 . you’ve got to go where the big fish swim and have the correct bait. You may look like you belong if you drive the right car. This is not all superficial. You may find your best prospects while playing golf at the country club. Start hanging out with them and looking like they look. sounding like they sound and doing what they are doing.Go for the BIG Fish Tf you are fishing for minnows. and having a power breakfast at the right restaurants. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall. wear the right clothes and carry the right accessories. Some salespeople sell house trailers and some salespeople sell shopping malls. It is how big business is done. Copy success by finding the people who are making the big deals. Don’t sell yourself short. enjoying the museum. You want to be at right place at the right time to make your elevator pitch for your next big deal. Somebody is going to make the next big deal.

The best time to hire an assistant is before he or she is needed and not in the middle of a crisis. Hire an assistant carefully because you will be spending a lot of time with this person. An assistant can free your time. During the interview process. 99 94 . well mannered. that twenty percent which is often the most productive. helping you reclaim more of your personal life.Magnify Your Effectiveness As a successful businessperson. You can teach an assistant your job. An assistant’s style and attitude are at least as important as an impressive resume. you accomplish a lot and with a personal assistant you can do even more. This person represents you. pleasant. An assistant frees you to do the more difficult parts of your job. ethical or hard working. You can’t teach someone to be intelligent. Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness. you must clearly outline your expectations with a detailed job description.

Begin by precisely defining the problem. You will be a business owner who knows how to deal with the problems you have. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. if necessary. adjust and move on. Deal with it. follow-up. Review. Make a decision. Choose your best option and take decisive action.Deal With It As an Action Principle® Champion. you won’t be a business owner without problems. eliminate extraneous aspects and develop possible strategies. Project the consequences of different strategies. Consider solutions. Don’t let small problems linger and fester into unmanageable crises. 100 95 . Take the lead. Brainstorm. Analyze the problem from different perspectives.

Say something. 96 101 . Be there. sometimes millions. the Internet was the secret world of the nerd and the hipster. Get the right hardware and software and stay in tune with the changes. Modern technology is evolving quickly making the entire world your marketplace. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video. The world is listening. your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight. Sites like YouTube and Facebook and MySpace are creating social networks of thousands. linked through a common interest or event. Start some international buzz. Yesterday. Today.Embrace Technology Don’t be left behind.

In your local business networks. study American companies. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. Contact these companies. As an Action Principles® Champion. find their location requirements and offer your local expertise as a commercial property developer for their franchisees. You can buy commercial property. Perhaps. The retiring employee may be left with little. you can be their commercial real estate link and secure solid. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. If you are living in a foreign country. a store. forethought and action. However. long term tenants for your properties. such as Starbucks and McDonalds. retail block. you are in an excellent position to supercharge your financial plans. Be smart. with ambition. 102 97 . the retiring entrepreneur/real estate investor may be wealthy. You will have an investment with a great tenant. you. being alert and aware. it’s great to have both investments. you may find up and coming entrepreneurs.Invest in Commercial Property If you are an entrepreneur. office building or warehouse for your business.

See what others can’t. you are a contrarian. everyone will swear that they were on your winning side from the beginning. you win. a revolutionary. and find the supporters and the money to proceed. Succeed like few others. you will dare to challenge your status quo. Through trial and error. You will research. Then. Every business starts with one person’s idea that sounds crazy to the risk adverse. You will persevere as you are banged and bruised along the learning curve. once you succeed. But. they fight you. “First they ignore you. you eventually win.” Starting your own business. Then. ever self-reliant. Then. Of course. they laugh at you. Do what others won’t.Start Your Revolution Gandhi said of the revolutionary. 98 103 .

please do so and thank you. in print or on your blog. And. Not everyone has Internet access. thank you. Also. Your donations are needed and appreciated. If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. As a person of influence. If you can advertise this non-profit work on your website. Please join us. The Action Principles® have been translated into over twenty languages. if you can interest others in reading and discussing The Action Principles®. If you have the expertise to add to this list. thank you. online. churches. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons. offline. don’t forget to write and post your own Action Principle®. We welcome your promotional ideas and your hard work. so we distribute tens of thousands of Action Principles® books each year through for further information. ® 99 Action Principles 104 .Become an Action Principles® Champion Champions are working together in an international effort to change the world. thank you. correctional facilities and social agencies. Thank you. Visit BillFitzPatrick.

It is liberating. Your one life was exemplary. Money will be a smaller reward of your success. This is to be your legacy. while wanting and needing less. appreciation and respect. You are free to be happy. You worked hard with what you had. Success allows you to free yourself from the endless treadmill of consumerism. 100 105 . you are an accomplished person. It is your blessing to share your resources and time with those deservedly in need. Because of who you have chosen to become. You shared. You made a difference. Having more.Your One Life You are an Action Principles® Champion. Your one life was important. You will receive gifts that money can’t buy: love. is life enhancing. in business and in your personal life.

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