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How Americans Get Rich
AMERICAN SUCCESS INSTITUTE
A NONPROFIT ORGANIZATION
Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36
32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71
.....96 92..............................................................84 80.............85 81.............................................................................................................87 83............................................ Read Biographies...........80 76................................................................................... Do What You Love Doing.....................................................................................83 79.................................. Aim for the One Percent ......... Supervise ..94 90..............93 89.76 72... Read........................90 86...................99 95.... Go Green ...... Raise Your Prices................................................ American Business Slogans......101 97.................................. Start Your Revolution.......97 93..................................92 88.............72 68.............. Ask a Lot of Questions..................78 74........................................77 73...... Deal With It................................. Fire Quickly ... Jack Welch: Self-Confidence ... Heed the Warnings ..........82 78.................89 85. Magnify Your Effectiveness .............. Advertising Basics ............ The Typical American Millionaire............................................ Read.................................................91 87.......................................................95 91.........................................................67.............86 82......................................................... Build Networks .......... Go for the BIG Fish.................. Close the Door on Regrets.... Your One Life .............. Hire Slowly...................................................... Thank Your Ancestors ...................... Write Your Elevator Pitch ...................... Start a Business Now.... Act With Boldness........105 4 ............ Become an Action Principles® Champion... The Example of Wal-Mart ...98 94...................79 75..74 70............... Learn...........73 69...........100 96............. Be Open to New Ideas ..........102 98.......................81 77.......................................................................... Invest in Commercial Property .............................104 100................................................ Read...........88 84......... A Few Important Words .............. Appreciate Your Customer ...103 99.. Embrace Technology ......................................75 71........
They offer a product that people want to buy. I will be honored to be your teacher. Appreciation and respect will be yours. They make money and they invest. spiritual person of action.How Americans Get Rich As you read How Americans Get Rich. you realize that what successful people have done and are doing in America. Watch my free instructional videos. Write down your goals. They charge a fair price. in Hanoi or Havana or Halifax. work hard. They keep their businesses moving forward. If you are an Action Principles® Champion. always improving. There have been self-made successful people from every era of history and from every country. usually in real estate. Follow the Action Principles and these How Americans Get Rich principles. Bill FitzPatrick • Bill FitzPatrick.com 5 . you can do wherever you live. They build repeat business from a satisfied customer base. You can do this. I will not wish you good luck. you don’t need luck. They copy the leaders in their industries. You can do this. You can have a prosperous life and make a difference in your community. a tough. thoughtful. learn from your mistakes and persist.
These are your goals. Average people watch twenty hours of television each week. so don’t be shy. Average people work forty hours a week. You need the time and the resources to develop your individual potential and special talent. hoping that this single investment will ensure a comfortable retirement. 1 6 . Set a goal of working 20% more. Plan for it. Set a goal right now to rise above the average and live an extraordinary life. Write it down. What you plan. Commit your mind and actions to do what it will take to succeed. is where you’ll go. or don’t plan. Plan to do what the average person has done once and do it again and again until you become a millionaire. working fifty hours and using the extra income to invest. Average people buy one house. Dream big.Set Goals You have one life. Set a goal to watch ten hours and use the other ten hours more constructively.
with your feet firmly planted on the ground. Then. On the road to your future. You willingly work extra hours. You volunteer to do the jobs that average employees avoid. You react with an understanding smile when a child spills a milkshake. realistic. You start by owning one. You mop floors. This is good. you invest in a second and third and fourth store. Now. You want to own several McDonald’s franchises. many of the goals you set will seem ambitious. You are known and liked by the national corporation. You become the irreplaceable employee. make your plans. You become a shift supervisor and then assistant manager and then manager. You network with other store managers and store owners. clean rest rooms and empty grease traps. You get a job at McDonald’s.Divide and Conquer Initially. Reach for the stars. You pick up litter in the parking lot. You confidently borrow the money to buy your first store. You learn the fast food business from the ground floor up and inside and out. achievable objectives. Take your goal and divide it into meaningful. 7 2 . divide your journey into short trips.
Or. stop to think about who you were. you pursue your ideal. Keep writing and refining and living. Others are proud to call you friend. 3 8 . to your office. You have much and are able to share often. While average people are idle. Every day. You are a tough. Some lucky few are able to call you parent or boss. You are prosperous. Be the confident. Everything about you spells success from your home and your car. spiritual person of action. You can keep a diary or scrapbook. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. thoughtful. you can simply write a page or a paragraph. ideal you. who you are now and the ideal you. You are admired and respected.Write a Personal Mission Statement There is an ideal you.
It is always performing above and beyond expectations. It is the contractor who cleans up. It is doing the optional. It is appreciating and respecting your customer. It is the restaurant manager who visits every table after every meal. 4 9 . It is the wow factor. not just at the end of a job. It is the florist who calls the week after the wedding. but every night. It is bettering the standard.Follow Through Follow through is the secret weapon of the highly successful businessperson. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer. It is making the customer feel special and important. It is openly and honestly talking with a customer who has a problem and doing your best to correct it.
solving customer complaints and soliciting new business. you give yourself a competitive advantage over average workers. some see it as a comfortable meeting place where friends co-mingle in a commercial environment. They are focused on avoiding criticism while waiting for their next paycheck. What the average worker avoids. The business becomes incidental to the social.Embrace the Hard Work You excel by not being an average worker. dealing with problem employees. you embrace. clean-up. Often. If you are working for the right company. 5 10 . appreciate and reward your hard work. encouraging an individual to personal excellence. If you actually concentrate on working while you are at work. You excel by working hard at the harder aspects of your job. Rather. Many average workers are clock watchers. Think followup. the workplace is not a proving ground. your bosses will acknowledge.
There are those who talk accomplishment. they can find excuses for inaction. You offer a quality product at a fair price. You identity the leaders in your industry and you do what they are doing. and create a family financial empire. 6 11 . You find knowledgeable teachers and mentors. spiritual person of action. You don’t sit around sharing ignorance with your friends. you can do. What others have done. you plan and you act. you are a tough. Becoming financially independent is not complicated. You listen. you think. You find a way. Average people buy one house in the hope of a comfortable retirement. Running a business is not complicated. learn and accomplish. You buy six properties. You research. pay off your debts. There are those who listen. Following The Action Principles®. thoughtful.Don’t Complicate Matters Average people often complicate business matters because within those complications. You appreciate your customers.
It’s seems a small fact that the flowers in the beds outside the office are dead. Maybe the work ethics of some recruited staff do not match expectations. Through your example. After the novelty wears off. you may have to make improvements again and again. With the slow creep of discouragement. You don’t turn a blind eye to anything. average people quit and settle for mediocrity. second rate and quitting are not options. For the extraordinary. Suddenly updating the website is no longer a priority. You can’t yawn and shrug your shoulders. To keep to a steady course and strive toward excellence. you are responsible for the energetic or toxic atmosphere in your workplace. 12 7 . You attend to the details. some customer interest will wane. Ownership and management responsibilities are demanding.Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. It gets easy to overlook the smudges on outgoing correspondence. You allow discontent among staff to fester. reality starts to kick in. You are the boss. you do that. Perhaps several vendors should not have been so highly recommended. If you need to find new suppliers and new employees and new ways to promote your products or services. You maintain the standards.
You can eat in the company cafeteria. Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions. Corporate frugality is a team effort. An effective manager sets the example for employees. You see litter and you pick it up. Everyone will accept a leader who sacrifices along with the troops for the good of all concerned. especially frivolity and waste. Think before you make major corporate purchases. Get everyone involved. You make money by generating revenue and by looking for ways to reduce the unnecessary. You can fly coach.Be Frugal Employees understand that your company is in business to make money. then buy it knowing that you will use it. You don’t need a private bathroom or reserved parking space. 8 13 . Give yourself a day or two to consider the purchase and if you can still justify the item. Don’t be impulsive. No one likes a cheap person.
You embrace hard work. you sleep well with a feeling of accomplishment. You make yourself tough by doing something that is personally difficult for you to do. make the small effort to publicly praise him or her. just do it. bring a rose home for the wife and a movie for the kids. If you want to generate additional business. If you have been neglecting your health. If an employee has done an exceptional job. today you will watch your diet and take a short walk. You have planned to make today and every day special. you choose a new challenge for yourself.Make T oday Special You list and tackle your responsibilities head on. Life doesn’t just happen to you. At the end of every day. you follow up with your old clients and make the effort to reconnect. Order pizza for the office. If you have been putting off making personnel changes. 9 14 . You must never allow yourself to fall into a depressing rut of sameness. Every day.
When you aren’t at your desk working. 10 15 . What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action. Make a habit of writing them down. You can’t help it. Circle. You are a thinking person of action. It is who you are. you are probably still thinking about business.Record Your Thoughts You will have lots of ideas. cross out and expand your thinking. You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. Take some notes. Review your notes. You are exceptional. highlight. underline. Have your paper and pen and pencil and marker available. You are focused on success. Your mind is focused on improving your business.
you take another step. Either way. Of this. Be good. You respond to the first email. suck it up and do it. Winners persevere and take another step. You make the first call. You have twenty emails to answer. To walk ten miles. but you take another step. give up. the rewards of persistence will burst forth or slowly emerge. Take a deep breath. there is no doubt. Keep trying.Persist to Win You will be successful. You will never give up. with patience and honest hard work. However. you are in pain. Or. It will never be over until you say that it is over. After eight miles. Any particular day may be tough and demand your best effort and concentration. Get good. After six miles you are tired. You pick up the first paper and deal with it. It would be easy to find an excuse to stop and few average people would blame you. You want to make ten cold calls today. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. 16 11 . You face a pile of papers on your desk. You pick up the next paper. you take a step and then a step. you win.
Then. They are moving forward. 17 12 . 70. ten percent of workers are self-absorbed by their own nonwork related problems. They are risk averse. They dare and attempt and sometimes fail and learn and try again. These are self-reliant people capable of decisive action. there is the top twenty percent of pro-active achievers. you will find that workers are divided into three categories: 10. Through their own fault or no fault of their own. 20. They are ambitious. They are in control. Seventy percent of people are average. All Are Not Equal In business. plan and act. quits or dies. It is difficult for them to concentrate on doing their jobs. reactive and let circumstance and events shape their futures. in all countries and throughout all of history. They research. They are the corporate leaders and successful entrepreneurs. They work hard enough to not get fired.In Business. They are content to be promoted when someone in front of them is fired. They spend what they make and have little if anything saved for investment. Their performance is marginal at best. study.
plan and then take the risk. You don’t ignore the warning signs. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. You are alert and aware to problems. their families and their futures lies in their self-reliance and. Your suggestions for corrective action are ignored. everybody. to face the unknown. Make an offer to buy the company. Get out now. If it were easy. often. They delude themselves into believing that big companies will always be there to protect them. Take the risk. Sales are dropping. It isn’t always easy to try new things without proven guarantees. Sadly. You love your job. You are working for a poorly performing company. The extraordinary person accepts the fact that the real economic protection for themselves. 18 13 . their willingness to change. the average majority would do it. Research. They will cling to the perceived safety of the status quo. Your boss at the flower shop announces that she will be retiring and selling the business. Take the risk.Risk Failure Average people are risk averse. Find another job or start your own business You are alert and aware to opportunities. many have learned otherwise.
clients or patients will switch to your competitors. customers. Get tough. get ready and get tough. Others have gotten over that wall and you can learn from them. Push over because all self-made successful people have been there.Get Tough On your way to extraordinary. This is the wall. yes. Partners and employees may disappoint you. And. second guessing or complaining. This is the price that you are being asked to pay. Climb over the wall. You are being tested. Pay the price. You need to climb over it. You have hit the wall. Without whining. The world of business is not waiting anxiously for your amazing personal contribution. You will introduce products or services that will fall flat and cost you time and money. So. The time to prove yourself is at hand. there will be other walls blocking your path. you might be passed over for promotion. suck it up and do what you know you have to do to succeed in business. For no good reason. 14 19 . You will lose a big deal. You may bang your knees and skin your knuckles.
You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. Instead. You must see yourself and your environment not only as it is. but also as it could and should be. but then you will be a small person.Be the Valued Employee The status quo may be comforting. you must seek change. Doing little with your life is much easier and safer than taking risks. you change yourself. First. but for there to be growth. seek the changes which will allow you to be all that you can be as an athlete and a person. there must be change. Since you seek growth. 15 20 . Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change.
a superstar. benefits and perks offered by another company. being an extraordinary worker. appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic. 16 21 . you may be highly recruited and can’t resist the pay. Go for it.Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized. tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course.
in Lima. as humans. you will have a positive response. we are remarkably the same with the same fears and dreams and aspirations. the shopkeeper who offers quality goods and appreciates his customers is successful. in Sydney. this is what I believe. the salesperson who follows up with customers to be sure that the product has met their expectations is successful. in Hanoi. in Nairobi. Yes.The Wide World of Business From anywhere in the world. To think otherwise is a mistake. You will be able to think.” Yes. Yes. the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home. We may be different in very small ways but. the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. 22 17 . “yes. as you read The Action Principles® and the How Americans Get Rich tips. Yes.
time waster have few friends except each other and no respect. as well as to root out the do-nothings and the perfectionists. you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. 23 18 . To improve your own efficiency and that of your valued staff. delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system. you appreciate the value of time. motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions.Stop Wasting Time As a business executive. Focused hard work is the honorable path and the sure path to success. However. Time wasted is gone forever.
Enthusiasm. motivation. you will feel recharged and ready to take on the challenges on your road to success. This is really going to happen. give. something wonderful is going to happen. a zest for life and a positive mental attitude fill you with energy.Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day. You really are going to be surrounded by wonderful family and friends. After your twenty minutes of quiet time each day. 24 19 . You are going to start believing in your own wonderful financial future. it is much easier to reach out and help others. when you see and believe all that you can do. encourage. This is all good. You really are going to be appreciated and respected. Show them the potential that they have to live full lives of prosperity and peace. Smile. passion. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. You really are going to be financially independent. support and spread your enthusiasm. Now. optimism.
Your job as a business leader is to recognize potential. successful person has had his or her own beginning. it would be difficult or impossible to change this type of person. at one time. frustrated and more interested in making excuses than making amends? Remember. Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. Every self-made. 20 25 . They can look ridiculous and they can be annoyingly frustrating. that beginner was us. A beginner makes a rookie mistake. How does the beginner react to your correction? Does he act defensively? Is he angry. And.Applaud the Beginner Beginners make lots of mistakes.
The Internet is changing everything. You must know your industry. You may not. Economies are globalizing. Be prepared. What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. prepare yourself. it is naïve to believe anything except that you work for youself. In the real world of business. 21 26 . Alert and aware. Open your eyes and your ears.Give Yourself the Gift of Self-Reliance Change happens. where it is headed and how you can profitably find your place. Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it. Take responsibility for your own career. you may get passed by or even run over. You may be saved by the action of others. Give yourself the gift of self-reliance and you won’t be taken for granted. If you are standing still.
Get to know your employees. employees are apt to dismiss your wisdom or completely ignore you. it is important to walk the factory floor and get out into the field. counselor. ask for their ideas and understand their concerns. Show how it’s done. Lead by example. Sometimes. you’ve earned the right to be taken seriously. As a teacher. All your motivational slogans and rallying cries will go for nothing. gotten a little banged and bruised yourself. coach or manager. You don’t hide in your office. This is how a leader acts. You are a veteran and carry the status necessary to command. walked the talk. when you’ve been in the trenches. 22 27 .Lead by Example If all you do is talk.
At home. Since you are ambitious. seeing in you what they were unable or unwilling to do. the crude and the obnoxious. release the pressure and consider your options. trunk. you may be subject to those who gossip. hands. At any time you may encounter the rude. 28 23 . Release the stress from your feet. cut corners and take unfair advantage. Breathe deeply and let it go. your contribution may be unappreciated and you may suffer disrespect.Control Conflict Welcome to modern living. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness. What would be your best course of action to defuse the situation so that you can move forward? You must be the example. legs. In the workplace. some may be jealous of your progress and ultimate success. You may not always like what is happening but this too will pass. arms. Your first instinct is to retaliate but never retaliate in anger. your employees and your family. Relax. neck and your head. the rock in the middle of stream allowing everyday frustrations and stress to wash by you. You do this for yourself.
you’ll be right. you instinctively know what will work and what won’t. You don’t have to call a committee meeting before you take action. While others are skeptical and hesitant. Find some other way to help him. she finds chores to do. When business is slow. Many times you don’t have to do lot of soul searching. then go ahead and do it. 24 29 . You are a business person and not a social worker. You feel it in your gut. You make her an offer to work for your company. You know this is a bad idea. There may be family pressure to hire your troubled bother-in-law. If you do feel it. Do not hire him.Listen to Your Instincts As your knowledge base grows. You get the facts. She is a good worker. you know it will work. You observe an enthusiastic young woman working at your local coffee shop. Odds are. You drive by an old building and you immediately see this building transformed into your next successful business location. know it. You know what to do. When a customer has a problem. she smiles and solves the problem.
and you still believe. Yet. However. you will find many to support your reasoning. Understand that no one wants to face rejection again and again. you gain strength. Because you validate their own inaction. 25 30 . it is persistent effort that separates winners from losers. You are that somebody willing to take the risk of starting a business. the rewards for success wouldn’t be as pleasant. If you want to take the easy road. They are content with the sameness of today being like yesterday. everyone would do it. average people will agree with your choice to delay or avoid. You may take a few lumps as you move along the learning curve. If it were easy. If ten customers tell you no. You may not succeed immediately. with each challenge faced.Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. You put your name forward for that raise or promotion. Average people don’t want to push or be pushed. you ask another ten. If it were easy.
you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing. 31 . smile and get busy. An exceptional man or woman will succeed at any business any where. It is having a goal and working passionately toward that goal. The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit. They always will. Stand tall. The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning.Style and Attitude and Work Matter Following The Action Principles . They always have. It is a style and an attitude.
27 Donald J. meeting and solving problems head-on. toughness means playing by the rules but also putting those rules to work for you. It is solving problems instead of letting them fester. In business. toughness means avoiding complacency.” 32 . Trump For a nation. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose. and the courage to follow through on things you believe in. even when they are under attack. “No. Donald J. simply. even when society wants you to be somebody else. It is being who you really are. commitment. drive. while keeping the big picture in mind at all times. It is looking at an adversary across the desk and saying. Trump Businessman Get T ough Toughness is pride.
to sell your business to your competitor. Since there is usually enough new and underserved business to go around. it may be advantageous for you to acquire your competitor’s business or. there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. the odds are that you can peacefully co-exist with others in your industry. In business and in life.Buying and Selling Businesses You don’t have to crush your competitors. This is the plan. Since there are economies to be gained from greater size. if you are following The Action Principles® philosophy of self-improvement and service to others. When you are known as a capable. at some point. these opportunities do materialize. you probably aren’t going to be working forever. but at times. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world. Perhaps on your path to wealth. 33 28 . honest and respectful businessperson. successful businesspeople are always thinking about investing and divesting. Not always.
You employ a staff that wants more than being ordinary and they expect and receive above average compensation. You are a demanding employer. There is no secret to your success. You delay gratification and invest. dynamic work environment. Be proud of who you are for good reasons. 34 29 . These average employees. perpetually waiting for the next paycheck. can find employment elsewhere. you have more because you do more when more is needed. You are ambitious and goal oriented.Be Proud You exercise and watch what you eat and how you dress and how you treat others. often working just hard enough to not get fired. Many employees can’t stand the pressure of working in a competitive. You are a leader in your industry. Take joy in doing an exceptional job. You are a listener. You study and work hard. You set the bar high for yourself and you expect the same from your workers. You are a volunteer who is generous with your time and resources. Be proud of yourself and your company or keep changing until you are.
Be Decisive The United States Marines are a rapid deployment force. Marine battle planners look for a seventy percent advantage and then they go. When a dangerous job has to be done quickly. go. You have to plan and take decisive action. you’ve got to take action and adapt to the environment and the circumstances as you find them. Take action. In business. you can’t plan for every possible eventuality. No one is going to come up to you and hand you a bag of money. The Marines have to be ready to fight anywhere under any conditions. They have to be adaptable and decisive. the generals frequently call them. go. you have to train every day to be prepared to meet the challenges of the marketplace. In combat. You can become a perfectionist. Don’t over analyze. Do what needs to be done and get it done. Don’t procrastinate. 30 35 . They train every day to face all types of scenarios.
make them your mentors. you already know what characteristics make a business successful. Ask for more business. Appreciate your customer. Don’t fool yourself. Offer a quality product or service that the market demands at a fair price. If possible. 3. You can do more. Find the leaders in your industry and do what they are doing. Copy success. You do not need to do more. There are three simple rules required of all successful businesses: 1. Say thank you. Simply start and continue to do what you know you should be doing. You can search the world for hidden secrets. 2. Very simply. 31 36 . Or.Three Rules for Business Success You can spend years in business school studying complicated economic theories. as an alert and aware consumer. you can start a business and get to work.
You can be deceptive in your advertising.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated. Your word and your handshake should mean everything. In the long run. many will relish your demise. You can cut corners on your products. you may think that taking advantage is an advantage. It is much better to be a serious person who takes his business seriously. It is much better to live by a code of honor and core values. others will have noticed your duplicity and may plot against you. You can recommend unnecessary services. You know the right thing to do. 32 37 . You will be rich but reviled. You can decide to set the standard for your industry and maintain your core values. Eventually. In the short run. You can feel good about who you are and how you earn a living.
” If you are overworked. your efficiency and productivity will diminish. need sleep and are stressed and angry. do it. 33 38 . Find your calm center where you can recharge your batteries. Naps aren’t only for children and meditation isn’t only for monks. forget the email. All those forced to be around you will suffer.Stay Centered As a successful person. you’ll need to leave work alone. there will always be demands on your time from competing interests. put away the cell phone and just retreat to where you can find your own way to relax. The work and the problems and the opportunities will all be there tomorrow. As a successful person. At times. You need days off and you need vacation time. However. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing. your natural inclination will be to try to do more. “no. there comes a point when enough is enough and when you must save yourself and say. Your health will be affected.
You can love that you are providing good jobs. You can love the feeling of pride that comes from offering a quality product or service to your valued customers. develop your special talents and build a solid financial estate. You can love the challenge of creating and building your business. You can love the feeling of power that self-reliance gives you. You can love the opportunity to be a leader to your employees and a positive example for those in your industry. success in business can mean more than money.Love Many Things Being a successful businessperson. You can love the high standard of living resulting from your hard work. You can make the choice to take early retirement. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives. you can find a lot to love. 34 39 . But. You are in control. laying a smoother road for your heirs to follow.
Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. Start the buzz. Sometimes you have to make personnel changes. You can never be all things to all customers. magazines and television.Forget Everybody Rather than trying to reach everybody. newspapers. you might be much more effective by finding online niche markets. Some have unreasonable expectations. Some bring to the workplace personal issues far beyond your control to correct. 35 40 . All customers are not always right. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field. Not all employees are created equal. Find ways for those with influence to sample your product and talk about it. You are in business to make money. many with little or no interest in your product or service through traditional mass media advertising. You are in business to make money.
You have strong quiet. You work hard and you appreciate those around you: employees. However. car. vendors and your customers. clothes and jewelry. it is not the trappings of accomplishment and wealth that will bring you respect. You have diplomas and awards. You are a proud example of a leader. You have studied your business inside and out. You are like a steel bar wrapped in cotton. You have nothing to prove or defend. It is your confident presence that says that you belong where you are. You willingly share your enthusiasm and good fortune. You act naturally and relaxed. open minded and a good listener. hands and steady eyes matched with a gentle smile.Maintain Your Presence You are a successful business person with a nice house. 36 41 . You are curious. Praise or criticism does not affect you because you know who you are.
work doesn’t seem like work. The business doesn’t matter but your style and attitude do matter. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow.The Business Doesn’t Matter The business that you choose doesn’t matter. There are five thousand different types of businesses and people have gotten rich from all of them. The moral is that if the business doesn’t matter you should choose something that you love doing. 37 42 . With The Action Principles® and the three simple rules of business as your guides. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama. The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. When you love your work. you will soar far above the average.
Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.
Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44
Ross Perot American Business Leader
Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.
Make everyone feel that they are a part of an important team doing honest work. To get it. With good news or bad.Show Loyalty Build employee loyalty through fair dealing. You need your core of loyal veteran workers to set the example and lead the way for new hires. you have to give it first. Thank them. It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. Loyalty is a two way street. Let employees know that you appreciate their efforts. 41 46 . It is easier to sell to a loyal repeat customer than to try to sell to someone new. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees. Reward them. keep them informed and in the loop.
and thank them. You don’t sit still and hope that some lucky opportunity will befall you. This is how you’ll get ahead. You can take courses and join and participate in trade associations. 47 42 . Good things will happen because you make them happen.Advance Your Career You are a self-reliant. take-charge person on a mission to build your career. such as: executives. you know what it will take to reach the next leadership level of responsibility and income. Listen. partners. To get ahead. You have identified the leaders in your industry and you know what they are doing. You know who you are and where you are going. teachers. you can read business books. From your research. investors and other businesspeople. Let your bosses know that you aspire to greater things. blogs and journals. Always be on the lookout for people who can advance your career. You are alert and aware. financiers. politicians. Self-promotion is a good thing. consultants. vendors. clerics. You are hard working and opportunistic. Seek their counsel and ask for their help. You have your goals and objectives and to-do lists.
Say thank you. You assign tasks that are cost and time effective for others to do for you. Precisely explain your expectations for the task. follow up. Be sure the employee understands the requirements and due date. Ask the employee to assume responsibility for the task. Encourage feedback if problems arise. 43 48 . Establish a realistic completion time. which means learning how to delegate assignments. You also delegate tasks that employees can do better than you. plan and improve organizational efficiency. Match the right person to the right task. Periodically.How to Delegate You can get more done with others’ help. This will help you to concentrate on what you do best and allows you to think.
How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by. 44 49 . For each specific project. you will be on the road to project success. what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers. which is your success. This is not you. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success. ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money.
you are even better positioned to define your own financial future. will better mankind. if used. In the corporate world. With your work ethic and core values. You have a special talent which. This does not have to be you. The vast majority of people never find the time or have the resources to identify and develop their special talent. you are going to rise quickly to the top twenty percent of your profession. You will know what your leaders do and how much they earn. If you own your own business. It will be your goal to join this elite group. You will have the time and the resources necessary to find and develop your special talent. 45 50 .Develop Your Special T alent There is something special about you that makes you one in ten thousand. your entry is almost guaranteed. This is sad.
maybe most importantly. Join all applicable trade associations and participate in meetings. Of course. To find the superstars in your industry. take them to breakfast or lunch.Copy Success You learn all you can about your product and your customers’ needs. what would they do if they were you? This is called copying success. Most successful people will be flattered and not annoyed by your attention. read your trade publications and identify all trade websites and blogs. 46 51 . seminars and conventions. Find out what they are doing and do what they are doing. Ask and listen. you must follow-up with a thank you and this is also copying success. Don’t be shy about asking for advice and networking assistance. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. You learn all you can about sales and you find the leaders in your industry. When you find suitable role models.
This list helps you to separate the urgent from the important from the routine. you can choose to invest one month in the formation of new. happier and more successful person. you stop to think about where you have been. No one is perfect. positive habits and become a better. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit.Develop Winning Habits Every day. Every day. At work. Be honest with yourself. In this defining moment. 47 52 . what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. What can you do to make more money and advance your career? You work from a prioritized to-do list. where you are now and where you are going. There are personal areas that need improvement. you look for small ways to challenge yourself and spoil yourself. No one knows you better than you.
So what? Next. partners or venture capital. If you have the courage to talk to customers about buying a quality product or service at a fair price. This is why sales people are highly paid professionals. All the jobs in the company depend on the sales force’s ability to sell. A person who can bring in business is a very valuable asset. you can be a successful commissioned salesperson. your fortune is make. You don’t need advanced college degrees. They can’t work alone. Most people can’t do this job. You are among the elite. Some won’t. They can’t knock on doors. “Some will. They take rejection personally.” 48 53 . If you can understand and accept the following little reality of marketing.Salespeople Rule Every company relies on its sales force. You are your own business. You have all you need – you.
Some people are productive only half of the time. Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs. The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied. The salesperson doesn’t want to take the extra time to explain the extended warranty. may resent your willingness to do more than is required or expected. You want to work at work. The real estate agent doesn’t want to show a house on a Sunday night. What others avoid can become your opportunity to profit.Accept Hard Work You know and accept the value of hard work. Many people don’t work very hard at work. 54 49 . especially less ambitious co-workers. Over time. Appreciate that some may praise your hard work while some. this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. The rest of the time they are engaged in nonbusiness activities. even though these are the tasks which may be the most productive for the company. you don’t need a lot of motivating. You have accepted hard work. Because you are goal-oriented.
As the boss. 50 55 . until your business is well established. If you own a house painting company. always trying to get the next job. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. The caterers need functions. The chiropractor needs patients. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends. perhaps your only function. If you own a restaurant.The Boss is The Rainmaker In a small company. you have no business. Without customers. you may want to work on the crew but your real job is knocking on doors and always. The law office needs clients. will be as the rainmaker. someone has to bring in the customers. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. your primary function.
neck. cheeks. Have a comfortable yet firm handshake. speech or presentation. When you are giving a presentation. forehead. 56 51 .Communicate with Ease Body language is important. eyes. fingers. Make your speech short and conversational. how will you sound. your body is communicating your interest and your power. you can mentally rehearse and practice. how will you stand and sit and how will you be warmly received. Before you ever open your mouth. Introduce yourself. Take a deep breath and relax your body from the top of your scalp. Stand up straight. chin. People who are in agreement with each other will usually be mirroring each other’s moves. arms. Keep your chin up. shoulders. Listen and don’t interrupt. Respect others’ personal space. mouth. Keep your hands open and exposed. using the theater of your mind. Breathe and relax. Nodding your head shows that you are listening and are interested. Tell stories. legs and toes. Plan what will you wear. Don’t preach. Before a big interview. Smile. create a better rapport with your audience by coming out from behind the podium. torso.
As an owner or manager you must remain aware of all of your leadership obligations. Be fair but be firm and. compassionate and decisive. 52 57 . bring the employee into the office and have him read the policy.Helping T roubled Employees One troubled employee can poison a work environment for everyone. He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. You are running a business. Have a personnel policy in place to deal with troubled employees. for the sake of all. aware. don’t allow the situation to fester or linger. outside problems. At the first sign of concern. If an employee becomes self-absorbed by his or her own personal. You must be alert. Answer his questions regarding his rights and responsibilities. you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. Act sooner rather than later.
See what you can do. don’t fix it. Copy it. you are an entrepreneur and not an inventor. there will be plenty of opportunities for you to innovate and try new ideas. In general.Imitation before Innovation See what others have done. you double your challenges. Then. After your business is established. this is best done after your business is established. As you think about entrepreneurial opportunities. you have to make them buy from you. Again. If it works. You want to research and stick closely to the tested. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. even if you succeed at the convincing. 58 53 . You first have to convince customers that they want your new or better something. Follow it. When you invent something. when starting your own business. don’t forget any networks or connections that may give you an advantage in starting your own business.
Choose wisely and benefit.How to Choose a Partner A partner is someone joining you on your journey to financial independence. The idea is that you both stand to achieve more with the help of each other. always offering each other objectivity and positive reinforcement. There must be a shared vision and a comfortable balance of power. If you are an ambitious hard worker. You have complimentary skills. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another. your partner should be likewise. Partnerships that go bad can be a nightmare. 54 59 . Select a partner whose style and attitude is compatible with your own. Partnerships are a two way street. You will meet regularly and exchange information in a supportive environment of mutual respect and trust. Allow these core values to provide a framework for working together. You should expect that your partner would be a professional who would support The Action Principles®. Good partnerships are a blessing.
A self-reliant person thinks differently. They realize the time value of money and how sound investments made today can have a compounding return tomorrow. In marked contrast. They hope that their companies or the government will take care of them in their old age. 60 55 . They will assume it was through inheritance or luck and they would be wrong. average people spend every dime with nothing reserved for retirement. Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. Average workers without investments may have to work until the day they die. wanting what they want now. how the selfreliant accomplished what they did. Average people will wonder. Average people typically work forty hours a week and feel satisfied and exhausted. They are forward thinkers. The rewards of hard work and investing can be powerful. Average people think in terms of immediate gratification. but too late.Invest In Your Future Regardless of their annual income. selfreliant workers may be in a comfortable financial position to retire in only a few decades.
writing. These are nice options for those with sufficient investment income. It’s tough to launch a singing. Summer Redstone was one of the most influential men in Hollywood into his eighties. The average age of Untied States Senators and Supreme Court Justices is nearly seventy. It is a young person’s plan to make. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. sell the business and retire. Invest. 56 61 . Retiring early doesn’t just happen. if you work for yourself as an entrepreneur. rich and retired. These men and woman love their jobs. but not if you are young. maybe not. early retirement might never happen. early retirement can be your specific goal. Or. However. If you work for someone else. This is the plan. Volunteers can assist with many problems in the world.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties. You may love your job enough to never retire. It’s easier to give your time if you already wealthy. You will work hard for fifty or more hours a week for twenty or thirty years. acting or artistic career.
Have Faith Anyone can be hard working and motivated for a little while. Some will be skeptics who are jealous of your courage and your willingness to take risks. Only those with faith will try and try again. Believe in yourself. You research. proceed anyway. but only those with faith can sustain their efforts for the long haul. Persist. you will meet many doubters. When you venture out beyond where average people are comfortable. Have faith. observe and study. Some will be pessimists who always look at the bad side of everything. You have seen what others have done and you see no reason why you can’t do the same. Some doubters will be your family members. Go for it. when you dare and challenge and test the status quo. and will your special talents be developed and recognized? Have faith. You may need a thick skin to listen and then. Will your new business succeed? Will your investments prove wise? Will you retire early. 62 57 . trying to protect you. Have faith in yourself.
a self-confident individual and a decent human being.Your Core Values As a successful businessperson. you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 .
When mistakes are made and business is lost. suggestions. Responsibility and accountability must be accepted.How to Build a T eam To build a strong business team. Everyone commits to doing his or her individual best to work to a high standard. Individual strengths must be identified and appropriate roles assigned. Consumers have a choice. Then pull together to leave the past behind and move on to new challenges. Ideas. each individual must subscribe to the principle of putting the team first. Those with experience must be willing to teach and assist beginners. salvage what you can and make amends. Everyone should take a personal and team pride in beating the competition and being the choice. The team’s mission must be outlined and understood through clearly defined goals. Each must be willing to make occasional personal sacrifices. 59 64 . everyone should band together to figure out what went wrong. respect one another and share the credit for the greater good of all. reasoned criticism and questions must be encouraged.
your best self. Be yourself.Look in the Mirror Look in the mirror. 65 60 . Whether you are a soldier. Like what you see. confident person capable of taking immediate action to achieve a worthy goal? You should. Your manners should be impeccable. When you are successful. or change until you do. Go through your trade publications. stay alert at industry meetings and find the people who have already done what it is that you want to do. Keep improving. others will turn to you as the good example. You are who you appear to be. Set the example. Look the best that you can look. Do you see an Action Principles® Champion? Do you see a tough. you can look well groomed. Copy them in manner and dress. well dressed and confident. farmer or bank president. thoughtful spiritual person of action? Do you see a fit. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust. First impressions are lasting and all impressions are important. You must know what characterizes the style and attitude of a winner in your profession.
See yourself as a respected member of your community. See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless. See yourself earning in the top twenty percent of your profession. live comfortably and still have 15% .Imagine You are what you think about all day long. See yourself as a successful businessperson. See yourself having enough to give back to those deserving who are less fortunate. Now. a leader in your industry. So. See yourself as a hard worker with enough money to pay your bills. 61 66 . thoughtful. think of yourself as an Action Principles® Champion. You have the free will to choose who you will become. stop imagining and do it. a tough.20% extra to invest. spiritual person of action.
Hold Sacred Your word is your bond. You will do your best to offer the highest quality goods and services. you will do everything in your power to deliver what is expected and more. You will still build your business for the longer haul based on honesty and integrity. you will never betray that trust. whether that means more business for you or not is not relevant. When you make a promise to a customer. Your good name and your solid reputation will be held sacred. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. safe work environment where all employees can prosper. which means not just perceived value. When customers put their trust in you. You will be truthful. You will lead and insist upon on a team effort to provide a clean. but real value to your customers. 62 67 . You will give honest recommendations.
Focus on these strengths. 68 63 . You have goals and objectives. You don’t grab more than you need.Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. hard worker who will concentrate on the difficult aspects of your job and who will. Others know what to expect of you. surf websites and will participate in trade-related blogs. Your strength is that you are willing to learn. You have a personal mission to complete. Your strength is that you know what you want to accomplish. when necessary. They put you among the elite. You will find the leaders and in your industry and you will listen to them. You are able to step back. You will share. volunteer Your strength is that you are not greedy. You are determined to make your one life meaningful. You are the person who will stand for what is right. You are consistent. Your strength is that you are an ambitious. You will read books related to your industry.
if you are learning from your mistakes. Your faith may be tested. Have. face your fears and do it. More likely. However. When you hit a wall. You will be delayed. With the best of intentions. you are crazy. as most do. 64 69 . with plenty of pot holes and boulders to avoid. No one expects you to be more than you expect for yourself. you may feel crazy to keep going. It will take courage to be a contrarian. Now. You may try again and still meet defeat.” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. with courage. to carry on and persist. If you are making the same mistakes again. Many around you will be quick to say. courage. “I told you so. you will become a seasoned veteran and your persistence will pay off. the road will be curved. it will be easy to quit. you will risk and fail. then.Understand Courage Rarely will you find a perfectly smooth straight road to financial success.
Sandra Day The individual can and does make a O’Connor difference. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful. It is the individual who has acted or tried to act who will not only force a decision. devotion to excellence in all things. even in this populous. S. The individual can make things happen. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way. If you strive for excellence you can and should have a substantial impact on the world in which you live. 70 . Aim high. governmental. or private realm. Whether the individual acts in the legal. complex world of ours. can have its rewards. Justice of the U.65 Sandra Day O’Connor Former Assoc. even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. but have a hand in shaping it. So be a full participant in life’s opportunities. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand. one concerned and dedicated person can meaningfully affect what some say is an uncaring world.” As his career attests.
the cumulative effect of good days will be a wonderful life of respect and accomplishment. well groomed and well spoken. Starting today. You can decide to be positive. You must do your best to make the best of each day. Your life is a succession of days. 66 71 . Success is lived today and every day.Run the Short and Long Roads Today is the short road. Do it and feel good about doing it. You can decide to be well read. You don’t have to wait for a promotion. you can make the choice to tackle something personally challenging that you have been avoiding. Success is not a distant goal. to get married or to graduate. You can decide to change poor habits into winning habits starting today. optimistic and happy today. Your future will be based on the decisions you make today and live every day. You can decide to work hard and share. You can decide to be fit. today. Your future is the long road. On the long road.
Know your brand. keep running the same ad until it stops working. Your logo. If you have to worry if your message is in good taste. Talk with and not at your audience. colors. Talk to your customers about their preferences. Know your target audience.Advertising Basics Know your business. stationary. Find the leaders in your industry and design your advertising campaign around their online or offline strategies. slogans. Do your research. Focus. so ask for testimonials and start the buzz. Find your niche and the media that targets your niche. No business can be everything to everybody. 72 67 . They should compliment each other. it isn’t. Satisfied customers are your best advertising. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors. website and advertising should be simple and direct. At a minimum. Set measurable objectives. Keep it clean and honest. Know the media. When you produce an ad that delivers the desired result. it will take 7-12 consistent impressions before you are noticed and more to be memorable.
The important point to remember is that you aren’t a bystander who will never know victory or defeat. Well. Close the door on regrets.Close the Door on Regrets Smart people still do a lot of dumb things. Stop to look at all that you have accomplished. You can learn from the obvious signs that you missed and do better at your decision making the next time. With hindsight. Stop looking back and keep looking forward. time moves on. You a player in the game and you have had successes. You can’t do everything. you can kick yourself forever. Successful people still make a lot of terrible business decisions. or you can simply get over it. but you can and have done something. you might want to shake your head in disbelief at how good those missed opportunities look now. The past is the past. The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets. 68 73 .
” 69 74 . You want to deal with the consumers who insist on dealing with the best. Gucci. Raise your prices and be seen as a premium brand in your industry. If the bargain hunters are also cheapskates. produce the lowest profit margins. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience. in most cases. Raise your prices.Raise Your Prices Being an entrepreneur. If you want more. you’ve got to ask for it. you can’t be shy. they will grumble about everything and. Let them go. Follow the advice of the luxury goods maker. “Quality is remembered long after price is forgotten. Raise your prices. give yourself a raise and then prove that you’re worth it.
Most invest 15% . Six percent hold medical degrees.55 hours per week.000. Ninety-seven percent own a home.20% of their income. He is a fifty-seven year old married male with three children. Six percent are Ph.s. Most are entrepreneurs who own their own businesses. The majority of millionaires never received even a single dollar in inheritance or any money for college.The Typical American Millionaire The typical American millionaire actually has a net worth of $3. Eight percent have earned law degrees. Two-thirds of millionaires work for themselves. have a college degree and are still working. Eighteen percent have master's degrees. There are over eight million millionaires in the United States. Half of millionaires’ wives work and most are teachers.D.7 million and an average annual household income of about $250. Two-thirds of millionaires work between 45 . Eighty percent are first generation affluent. 75 70 .
You do what you have to do. If you have to work fifty hours per week rather than forty. you can work to pay your bills. remember these ten important words: “Know your customer. you have to be self-reliant. You can work to raise money for investment and manage your investments. ask all to buy. Average people waste a lot of time. If you like your job.” Rich people own real estate. It takes a plan.71 Act With Boldness If you want to be in the elite. figure out how you can advance your career and act. figure out an exit strategy and act by getting another job or starting your own business. make a plan and execute that plan. If you are well organized. 76 . Every day will bring you one day closer to your goals. so figure out how you are going to raise downpayment capital to acquire investment real estate. know your product. health and spiritual needs. You will still have time to fulfill your family. If you are a business owner or salesperson. It takes a will. It takes sacrifice. social. It takes boldness. If you dislike your job. you are prepared to do that.
” What do you really need? If you are in the elite top 20% of achievers.Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and.” has an extremely strong pull. You will feel the pull drawing you. One Percent! What about the other 99%? Good. have to change again and once again. which means “things as they are. of the few who do. You will enjoy a comfortable life. “The only easy day was yesterday. Navy Seal Commandos say. tempting you back to your old ways of easier days. the top twenty percent will seem like a very easy target to hit. But. bad or indifferent. the known and the predictable. 77 72 . Routines are hard to change. By aiming at the top one percent. the 99% simply continue to do what they've always done: the easy. then. you should attain all of the material wants and needs for yourself and your family. The status quo. the convenient. as the U.S. only one percent will ever take the action recommended. You may make a change and.
They are coaches and trainers. Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things. advertising reps. They are salespeople who sell equipment. You hate being a bus driver but you’d love being a portrait painter. When you do what you love. photographers. promoters. Find the work you love and go for it. There is an entire world wide industry of people making a good living from the sport of soccer. groundskeepers and team executives. 73 78 .Do What You Love Doing There are a few people making a lot of money as professional soccer stars. you should be able to work in the field as many people do. If you love soccer. You made a mistake going to law school because you’d love being a personal trainer. writers. They are: announcers. You have one life. work doesn’t seem as much like work. You don’t like working in a hardware store and you’d love working in a bird sanctuary.
Make good on mistakes and reward loyal customers whenever possible. This is a mistake and a sign that the large company may be losing touch and business. Every day. 74 79 . you may encounter the grumpy plumber. the disinterested clerk or the rude secretary. You know that too many businesses treat you like they are doing you a favor. Appreciate the customers you have. The larger the company. you know how successful businesses operate. smile and be appreciative. When they do choose you. you have no business. Thank them for their honest input. As a businessperson. Keep reminding yourself that without customers. Pay attention to complaints. listen to your customers. the more detached the employees may be from service to the individual customers. your success relies on your ability to convince them to choose to spend their money with your company. To build your customer base.Appreciate Your Customer People have money and they choose how to spend it. As a consumer.
One hand washes the other. Ask for the business. You are not a monk living alone in a mountain cave. Practice remembering names. suppliers. he will expect you to reciprocate. Think likeable. Networking is a two way street. You are a businessperson in the real world. Become involved in local business groups. It should be a long list. Be able to explain clearly what you do. Learn who the powerful people are in your community and court their support. If people smile when they see you enter a room. You get what you give. You should make a solid impression on those linked to you. Volunteer for committees. If someone gives you a prospective lead. 80 Build Networks 75 . Don’t make people have to guess what you do and what you’d like them to do for you. you are a good networker. Hand out lot of impressive businesscards. Join trade associations. You need to form satisfactory relationships and connect with lots of people: customers. Speak up. shippers. Cultivate relationships. competent and helpful. technicians and even competitors. Keep in touch. All networks begin with you as a strong link. Ask for testimonials and referrals.
you want new workers to be smart and hard working.Hire Slowly Hiring. which is taking money away from them. You want workers who will comfortably coexist with present staff. your best new hires will come from the recommendations of existing employees and from your own networking. What do you think about what they think? 81 76 . you have to be the best yourself. When you have acquired a winning staff. You want sales people who are knowledgeable and ambitious. You want customer service employees who are problem solvers and who follow up. which is giving people money. is a lot easier than firing. You want to hire people with the right qualifications for the right job. Hire slowly. benefits and perks. ask prospective employees to read The Action Principles®. you want to retain them by offering competitive salaries. If you want the best. Between the first and second interviews. Frequently. Ideally. You want executives with good communication skills who will get up from behind their desks and lead. You want front counter staff to be pleasant and accommodating. They should not need a lot of hand holding and can either hit the ground running or learn quickly.
Their image or manner may be unprofessional. a final warning will carry a thirty-day grace period to correct the problem or be terminated. The termination should not come as a complete surprise. The fired employees should have received prior written warnings regarding their behavior or performance. Do not disparage the problem employee. If you expect trouble. Document everything. Normally. Do it. Call him to the office and be short and to the point. This person may be given an excellent reference. deceptive or dishonest practices. They may be missing during work hours or. A laid-off employee is released for business rather than personal reasons.Fire Quickly There is a difference between laying off and firing an employee. This is a difficult part of a manager’s job. 82 77 . have a witness present. These workers may have been involved in unsafe. have shown repeatedly that their job performance was unsatisfactory. You fire employees for personal reasons. Don’t linger. The business may be in a slump or the employee’s position may have become redundant. severance package and grace period to find a new job. He should be escorted to his work area to collect personal items and immediately escorted out of the building. Explain benefits to which the employee may be entitled and how references will be handled.
Never manipulate. 3. misrepresent. 9.The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer. Never ask someone to act unethically. 2. Never act unethically. Cooperate with any investigation of possible ethics violations. 6. Report ethics violations. abuse or conceal information. 7. 78 83 . even if someone else tells you to. Wal-Mart: 1. Seek assistance if you have questions about ethics. Never discriminate. 4. Be honest and fair. Follow the law at all times. 8. 5. Avoid conflicts of interest between work and personal life. 10.
They relish the intellectual combat that enriches ideas. How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it. They determine the ultimate openness of an organization and its ability to learn. and wearing ambition on one’s sleeve can have the same effect. There is a fine line between arrogance and self-confidence. The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source. Don’t ever compromise “being you” for any job in any institution. Legitimate self-confidence is a winner.79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer. Self-confident people aren’t afraid to have Jack Welch their views challenged. 84 .
You had an advantage. You try to understand why happy people are the way they are.Learn All education is ultimately self-education. You question why civilizations rise and fall. a motivated student equipped with broadband can get a better education than a lazy Ivy League student. Those days are gone forever. You must make your diplomas and degrees worth more than the value of the paper. You are proud and confident in your self-education. You are curious to know how and why some people get rich. Today anywhere in the world. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money. You question. You listen. You hang out with smart people. You read. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. 85 80 . You want to know lots of things because you want to do lots of things. You contribute. You learn. Your life must be a never ending thirst for knowledge. You must do the studying. The job of the teacher is to guide and motivate.
81 86 . This is your career. There is no such thing as mental telepathy. ask. When you are the head teller. You are the opposite. Based on the information you receive. There is no book to tell you how to do this. If you want something. Average students sit like stone statutes in class trying to avoid making eye contact with the professor. You must do your own research. You are asking lots of questions and tailoring the course to suit your objectives. You have a lot of questions to ask and a lot of listening to do. Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you. You want to be the head teller. observing operations and asking a lot of questions.Ask a Lot of Questions You are a clerk working in a bank. There is no time to be shy. You are a student taking a course. ask. you want to be the manager and then the president of the bank. People are not mind readers. you will take action.
their style and their attitudes have been researched and recorded. Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them. The work is there. you are lucky. on the web. 87 82 . Besides biographies. From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa. their lives. there were heroes who shaped the world.Read Biographies The lives of the greatest people ever to walk the earth have been documented. it is there. Take advantage. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times. heed the warnings and stand on guard. There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. You can read the history. most famous business leaders have written autobiographies to show you the way to achieve your own success. In the libraries. in the bookstores. As a business person. All education is self-education.
Listen to your mentors. You are identifying the next step toward your goal and you are taking it. Read your trade publications and blogs. We are at the dawn of a new Industrial Revolution. Average people are waiting in hope that good fortune will find them. 83 88 . an Action Principles® Champion. are not waiting. Go to local business meetings and industry conventions. you lose. You aren’t afraid to hear the truth and learn. Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise. You. Learn from your competitors. Talk to your customers and vendors. If you snooze. The business world is changing at lightening speed. Find out about the new products and services being offered by the innovators in your industry.Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success.
Many of these ideas will be good and will improve your business and advance your career. Yes. Bite the bullet. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining. 84 89 . you realize your error. After a few months. Get out. You will have lots of ideas. Be tough. lose time. Do not throw good money after bad by trying to save a failed strategy. always researching and learning. You have high hopes but hope doesn’t pay the bills. Take your medicine.Heed the Warnings As an Action Principles® Champion. Heed the warnings. Pull the plug. Be real. Even the best and the brightest make mistakes. You made a mistake. However. Be smart. you will be curious. lose money and feel humbled. heed the warnings. some of these ideas will be bad. Heed the warnings. You spend a lot of time and a lot of money opening a new location. your wallet may be lighter and your ego may be bruised. some very bad. Survive to succeed another day.
When you care enough to send the very best. Make progress every day. Holiday Inn. The best a man can get. Verizon. Hallmark. The heartbeat of America. Be all you can be. Expect more. The few. U. Walt Disney World. U. N. The power to be your best. Cadillac. Microsoft.American Business Slogans Ford. Always low prices. Solutions for a small planet. Marines. No surprises. We are driving excitement.S. Make the dream come true. 90 85 . IBM. Pay less. It’s everywhere that you want to be. The proud. Wal-Mart. Home Depot. Where do you want to go today? Visa. All the news that’s fit to print. Where low prices are just the beginning. Built for the road ahead. Pontiac. Army.Y. Target. Chevrolet.S. Times. Apple. Creating a higher standard. Gillette razor.
Read forty books on small business. Never be alone. Smart people read. Read There is one significant characteristic that separates smart people from the crowd. A-B-A-B. Always Bring A Book. 86 91 .Read. Read forty books for pure enjoyment. magazines and on the web for you to read. e-books. Read. This is a very good reason why the average person is going nowhere fast. The average person reads one book a year. They read. make that goal to do a lot more reading. Read forty biographies. newspapers. Read forty books on a subject and you will be a world authority on that subject. Never be bored. Educate yourself. Everything you need and want to know is in books. Read every day. Read. No excuses. Never waste time. Read forty books on real estate investing. If you are going to set a new goal for yourself.
you need an elevator pitch.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. Hence. It may take you a few tries to get the proper words and tone. Your objective is to exchange businesscards and. All the writing and editing and practicing is worth the investment. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. You may want to write different variations for different prospects and situations. perhaps to arrange a follow-up communication. Your favorable first impression must be professional: simple. friendly. impressive. You have two minutes. interesting and brief. 92 87 . 80 – 200 words is a good length. What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. conversational and unrehearsed. direct. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm.
You establish an immediate. volunteer for a hard job and say. “I’m sorry.A Few Important Words Good manners open doors and are welcomed anywhere.” and “May I help you?” and “What do you think?” Say them anyway. “If it is to be. “Do unto others as you would have them do unto you.” and “Thank you. “Take me. Be that one person who will step forward.” Live by these important ten two-letter words.” Say them. It is easy to say. “Please. positive rapport with people by remembering and using their names and the names of their spouses. children and company.” Any time you give your word. That’s important! 88 93 . It may be more difficult to say to say. mean it.” Remember the Golden Rule. Be sure that your manners and language are impeccable. it is up to me.
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94
Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95
Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.
Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs. In private. give suggestions or warnings to employees needing remediation and in public. Do the employees appear cheerful and helpful and ready to help or bored. 97 92 . praise exemplary behavior. rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation. you should immediately take corrective or supportive action. You’re the boss and supervision is an important managerial responsibility.
It is how big business is done. Don’t sell yourself short.Go for the BIG Fish Tf you are fishing for minnows. you’ve got to go where the big fish swim and have the correct bait. This is not all superficial. Copy success by finding the people who are making the big deals. enjoying the museum. If you want to land the big fish. You may find your best prospects while playing golf at the country club. wear the right clothes and carry the right accessories. Somebody is going to make the next big deal. You may look like you belong if you drive the right car. sounding like they sound and doing what they are doing. Some salespeople sell house trailers and some salespeople sell shopping malls. You want to be at right place at the right time to make your elevator pitch for your next big deal. chances are you’ll catch only those little fish. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall. Start hanging out with them and looking like they look. You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. and having a power breakfast at the right restaurants. why not you? 98 93 .
that twenty percent which is often the most productive. Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness. An assistant frees you to do the more difficult parts of your job. You can’t teach someone to be intelligent.Magnify Your Effectiveness As a successful businessperson. During the interview process. You can teach an assistant your job. This person represents you. 99 94 . An assistant’s style and attitude are at least as important as an impressive resume. you must clearly outline your expectations with a detailed job description. An assistant can free your time. pleasant. Hire an assistant carefully because you will be spending a lot of time with this person. well mannered. you accomplish a lot and with a personal assistant you can do even more. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis. ethical or hard working. helping you reclaim more of your personal life.
Choose your best option and take decisive action. Don’t let small problems linger and fester into unmanageable crises. follow-up. you won’t be a business owner without problems. Deal with it. Take the lead. 100 95 . Review. adjust and move on. Consider solutions. You will be a business owner who knows how to deal with the problems you have. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. Project the consequences of different strategies. if necessary.Deal With It As an Action Principle® Champion. Begin by precisely defining the problem. eliminate extraneous aspects and develop possible strategies. Brainstorm. Analyze the problem from different perspectives. Make a decision.
Modern technology is evolving quickly making the entire world your marketplace. Start some international buzz. linked through a common interest or event. sometimes millions. Sites like YouTube and Facebook and MySpace are creating social networks of thousands. your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight. 96 101 .Embrace Technology Don’t be left behind. Today. the Internet was the secret world of the nerd and the hipster. Say something. Yesterday. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video. Get the right hardware and software and stay in tune with the changes. The world is listening. Be there.
study American companies. office building or warehouse for your business. long term tenants for your properties. it’s great to have both investments. find their location requirements and offer your local expertise as a commercial property developer for their franchisees. you. you may find up and coming entrepreneurs. The retiring employee may be left with little. Contact these companies. You will have an investment with a great tenant. You can buy commercial property. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. the retiring entrepreneur/real estate investor may be wealthy. In your local business networks. with ambition. Perhaps. 102 97 . As an Action Principles® Champion. such as Starbucks and McDonalds. being alert and aware. a store. If you are living in a foreign country. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. Be smart. you can be their commercial real estate link and secure solid. However. forethought and action. retail block. you are in an excellent position to supercharge your financial plans.Invest in Commercial Property If you are an entrepreneur.
a revolutionary.Start Your Revolution Gandhi said of the revolutionary. you eventually win. Do what others won’t. you will dare to challenge your status quo. Every business starts with one person’s idea that sounds crazy to the risk adverse. they laugh at you. ever self-reliant. Succeed like few others. You will research. once you succeed. But. Then. 98 103 . you win. See what others can’t. you are a contrarian. they fight you.” Starting your own business. You will persevere as you are banged and bruised along the learning curve. and find the supporters and the money to proceed. Of course. everyone will swear that they were on your winning side from the beginning. “First they ignore you. Then. Then. Through trial and error.
churches. And. Please join us. thank you. Visit BillFitzPatrick.com for further information. please do so and thank you. offline. If you can advertise this non-profit work on your website. ® 99 Action Principles 104 . Not everyone has Internet access.Become an Action Principles® Champion Champions are working together in an international effort to change the world. The Action Principles® have been translated into over twenty languages. thank you. correctional facilities and social agencies. so we distribute tens of thousands of Action Principles® books each year through schools. if you can interest others in reading and discussing The Action Principles®. If you have the expertise to add to this list. thank you. Thank you. online. If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons. in print or on your blog. don’t forget to write and post your own Action Principle®. Also. Your donations are needed and appreciated. We welcome your promotional ideas and your hard work. As a person of influence.
Your one life was exemplary. Your one life was important. You are free to be happy. Success allows you to free yourself from the endless treadmill of consumerism. in business and in your personal life.Your One Life You are an Action Principles® Champion. You worked hard with what you had. It is liberating. You will receive gifts that money can’t buy: love. Having more. while wanting and needing less. You shared. you are an accomplished person. You made a difference. 100 105 . appreciation and respect. This is to be your legacy. Because of who you have chosen to become. It is your blessing to share your resources and time with those deservedly in need. Money will be a smaller reward of your success. is life enhancing.
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