Action Principles

How Americans Get Rich

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Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36


32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71


........ Read.................. Write Your Elevator Pitch ......... Read................ Go Green ..........................87 83.........77 73.................................................................. Fire Quickly .................................99 95....94 90.................................. Go for the BIG Fish................................................... Act With Boldness....83 79......... The Typical American Millionaire..... Start a Business Now..... Read Biographies..................................... Hire Slowly.......102 98....................89 85........................................ Build Networks ...... Invest in Commercial Property ...................................................................................84 80...... Your One Life ......................................... Magnify Your Effectiveness .... Appreciate Your Customer ....................................................................104 100...................... Become an Action Principles® Champion..96 92........... Advertising Basics .......... Ask a Lot of Questions...........................................97 93...................................75 71........ Learn....................................................................82 78.................................................................................................... Jack Welch: Self-Confidence ...............................................................95 91........................................... Aim for the One Percent ....................................................105 4 .............................78 74................................ Read...........................72 68............. Supervise ...92 88............................................ American Business Slogans............................91 87. Thank Your Ancestors ........90 86..............100 96.......... A Few Important Words ...........76 72..............101 97........................................................... Do What You Love Doing..... Heed the Warnings ........93 89........ Be Open to New Ideas ..........98 94....67......81 77........... The Example of Wal-Mart ....103 99.....74 70.....79 75............... Deal With It................80 76..................................................... Close the Door on Regrets.......... Raise Your Prices......85 81...................88 84.86 82.................................. Embrace Technology ....73 69........................................ Start Your Revolution.......

How Americans Get Rich As you read How Americans Get Rich. You can do this. usually in real 5 . Write down your goals. They charge a fair price. I will not wish you good luck. Bill FitzPatrick • Bill FitzPatrick. I will be honored to be your teacher. you realize that what successful people have done and are doing in America. you can do wherever you live. always improving. They copy the leaders in their industries. You can do this. If you are an Action Principles® Champion. They keep their businesses moving forward. You can have a prosperous life and make a difference in your community. thoughtful. you don’t need luck. Appreciation and respect will be yours. in Hanoi or Havana or Halifax. learn from your mistakes and persist. They build repeat business from a satisfied customer base. They make money and they invest. Follow the Action Principles and these How Americans Get Rich principles. There have been self-made successful people from every era of history and from every country. a tough. spiritual person of action. Watch my free instructional videos. They offer a product that people want to buy. work hard.

Plan to do what the average person has done once and do it again and again until you become a millionaire. Average people watch twenty hours of television each week. so don’t be shy. working fifty hours and using the extra income to invest. Dream big. You need the time and the resources to develop your individual potential and special talent. Write it down. hoping that this single investment will ensure a comfortable retirement.Set Goals You have one life. Plan for it. 1 6 . What you plan. Set a goal to watch ten hours and use the other ten hours more constructively. These are your goals. Set a goal right now to rise above the average and live an extraordinary life. or don’t plan. Commit your mind and actions to do what it will take to succeed. Set a goal of working 20% more. Average people work forty hours a week. is where you’ll go. Average people buy one house.

realistic. make your plans. You want to own several McDonald’s franchises. many of the goals you set will seem ambitious. You confidently borrow the money to buy your first store. You start by owning one. clean rest rooms and empty grease traps. You mop floors. Reach for the stars. This is good. You are known and liked by the national corporation. achievable objectives. Take your goal and divide it into meaningful. You learn the fast food business from the ground floor up and inside and out. Now.Divide and Conquer Initially. You get a job at McDonald’s. You willingly work extra hours. You pick up litter in the parking lot. On the road to your future. You become the irreplaceable employee. You become a shift supervisor and then assistant manager and then manager. You volunteer to do the jobs that average employees avoid. You react with an understanding smile when a child spills a milkshake. You network with other store managers and store owners. divide your journey into short trips. Then. with your feet firmly planted on the ground. you invest in a second and third and fourth store. 7 2 .

Some lucky few are able to call you parent or boss. You have much and are able to share often. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. Be the confident. You are a tough. Everything about you spells success from your home and your car.Write a Personal Mission Statement There is an ideal you. Every day. 3 8 . thoughtful. Others are proud to call you friend. you can simply write a page or a paragraph. stop to think about who you were. While average people are idle. you pursue your ideal. who you are now and the ideal you. Keep writing and refining and living. You are admired and respected. You can keep a diary or scrapbook. You are prosperous. to your office. ideal you. Or. spiritual person of action.

Follow Through Follow through is the secret weapon of the highly successful businessperson. It is making the customer feel special and important. It is doing the optional. but every night. not just at the end of a job. It is the contractor who cleans up. It is the wow factor. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer. It is openly and honestly talking with a customer who has a problem and doing your best to correct it. 4 9 . It is the restaurant manager who visits every table after every meal. It is always performing above and beyond expectations. It is bettering the standard. It is the florist who calls the week after the wedding. It is appreciating and respecting your customer.

clean-up. you give yourself a competitive advantage over average workers. They are focused on avoiding criticism while waiting for their next paycheck. dealing with problem employees. appreciate and reward your hard work. If you actually concentrate on working while you are at work. Think followup. the workplace is not a proving ground. 5 10 . What the average worker avoids. You excel by working hard at the harder aspects of your job. The business becomes incidental to the social. If you are working for the right company. Many average workers are clock watchers. solving customer complaints and soliciting new business. you embrace. your bosses will acknowledge. Often. Rather. some see it as a comfortable meeting place where friends co-mingle in a commercial environment. encouraging an individual to personal excellence.Embrace the Hard Work You excel by not being an average worker.

You find a way. spiritual person of action.Don’t Complicate Matters Average people often complicate business matters because within those complications. You offer a quality product at a fair price. Following The Action Principles®. You research. You identity the leaders in your industry and you do what they are doing. you can do. and create a family financial empire. Becoming financially independent is not complicated. you think. Average people buy one house in the hope of a comfortable retirement. There are those who talk accomplishment. You listen. they can find excuses for inaction. You appreciate your customers. You find knowledgeable teachers and mentors. you plan and you act. What others have done. you are a tough. Running a business is not complicated. thoughtful. You buy six properties. pay off your debts. You don’t sit around sharing ignorance with your friends. learn and accomplish. There are those who listen. 6 11 .

Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. You maintain the standards. Through your example. It gets easy to overlook the smudges on outgoing correspondence. average people quit and settle for mediocrity. You can’t yawn and shrug your shoulders. you do that. You allow discontent among staff to fester. For the extraordinary. Suddenly updating the website is no longer a priority. To keep to a steady course and strive toward excellence. With the slow creep of discouragement. 12 7 . you may have to make improvements again and again. You don’t turn a blind eye to anything. You are the boss. you are responsible for the energetic or toxic atmosphere in your workplace. After the novelty wears off. second rate and quitting are not options. Perhaps several vendors should not have been so highly recommended. You attend to the details. It’s seems a small fact that the flowers in the beds outside the office are dead. reality starts to kick in. Maybe the work ethics of some recruited staff do not match expectations. Ownership and management responsibilities are demanding. some customer interest will wane. If you need to find new suppliers and new employees and new ways to promote your products or services.

You see litter and you pick it up. No one likes a cheap person. You don’t need a private bathroom or reserved parking space. You can fly coach.Be Frugal Employees understand that your company is in business to make money. Think before you make major corporate purchases. Everyone will accept a leader who sacrifices along with the troops for the good of all concerned. Corporate frugality is a team effort. then buy it knowing that you will use it. You make money by generating revenue and by looking for ways to reduce the unnecessary. 8 13 . Get everyone involved. Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions. An effective manager sets the example for employees. especially frivolity and waste. You can eat in the company cafeteria. Give yourself a day or two to consider the purchase and if you can still justify the item. Don’t be impulsive.

Order pizza for the office. today you will watch your diet and take a short walk. you sleep well with a feeling of accomplishment. Every day. If an employee has done an exceptional job. If you have been neglecting your health. bring a rose home for the wife and a movie for the kids. 9 14 . You make yourself tough by doing something that is personally difficult for you to do. If you have been putting off making personnel changes. you follow up with your old clients and make the effort to reconnect. You embrace hard work.Make T oday Special You list and tackle your responsibilities head on. just do it. If you want to generate additional business. you choose a new challenge for yourself. At the end of every day. You must never allow yourself to fall into a depressing rut of sameness. You have planned to make today and every day special. make the small effort to publicly praise him or her. Life doesn’t just happen to you.

You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. Review your notes.Record Your Thoughts You will have lots of ideas. Have your paper and pen and pencil and marker available. When you aren’t at your desk working. What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action. Circle. you are probably still thinking about business. underline. Make a habit of writing them down. cross out and expand your thinking. It is who you are. highlight. You are a thinking person of action. You can’t help it. 10 15 . You are focused on success. Take some notes. You are exceptional. Your mind is focused on improving your business.

Keep trying. After eight miles. You pick up the first paper and deal with it. However. Be good. you win. but you take another step. Get good. you take another step. You want to make ten cold calls today. You have twenty emails to answer. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. Or. Take a deep breath. give up. You respond to the first email. you are in pain. the rewards of persistence will burst forth or slowly emerge. you take a step and then a step.Persist to Win You will be successful. It would be easy to find an excuse to stop and few average people would blame you. You face a pile of papers on your desk. It will never be over until you say that it is over. Either way. 16 11 . there is no doubt. Winners persevere and take another step. with patience and honest hard work. To walk ten miles. After six miles you are tired. Of this. suck it up and do it. Any particular day may be tough and demand your best effort and concentration. You pick up the next paper. You will never give up. You make the first call.

Their performance is marginal at best. They are content to be promoted when someone in front of them is fired. 70. 17 12 . They are ambitious.In Business. in all countries and throughout all of history. They work hard enough to not get fired. They are in control. They are risk averse. They are the corporate leaders and successful entrepreneurs. Through their own fault or no fault of their own. there is the top twenty percent of pro-active achievers. Seventy percent of people are average. 20. Then. you will find that workers are divided into three categories: 10. study. They are moving forward. plan and act. reactive and let circumstance and events shape their futures. They research. They spend what they make and have little if anything saved for investment. All Are Not Equal In business. quits or dies. ten percent of workers are self-absorbed by their own nonwork related problems. It is difficult for them to concentrate on doing their jobs. They dare and attempt and sometimes fail and learn and try again. These are self-reliant people capable of decisive action.

You are alert and aware to problems. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. their willingness to change. The extraordinary person accepts the fact that the real economic protection for themselves. You don’t ignore the warning signs. their families and their futures lies in their self-reliance and. You are working for a poorly performing company. Find another job or start your own business You are alert and aware to opportunities. Take the risk. 18 13 . You love your job. plan and then take the risk. Your boss at the flower shop announces that she will be retiring and selling the business. If it were easy. It isn’t always easy to try new things without proven guarantees. Research. Sales are dropping. They delude themselves into believing that big companies will always be there to protect them. many have learned otherwise. They will cling to the perceived safety of the status quo.Risk Failure Average people are risk averse. often. the average majority would do it. Get out now. Sadly. Take the risk. to face the unknown. Your suggestions for corrective action are ignored. Make an offer to buy the company. everybody.

you might be passed over for promotion. clients or patients will switch to your competitors. Push over because all self-made successful people have been there. suck it up and do what you know you have to do to succeed in business. there will be other walls blocking your path. Pay the price. get ready and get tough.Get Tough On your way to extraordinary. This is the wall. 14 19 . You will introduce products or services that will fall flat and cost you time and money. Others have gotten over that wall and you can learn from them. yes. You have hit the wall. You will lose a big deal. You need to climb over it. customers. Partners and employees may disappoint you. second guessing or complaining. The world of business is not waiting anxiously for your amazing personal contribution. Without whining. Climb over the wall. Get tough. For no good reason. The time to prove yourself is at hand. So. You may bang your knees and skin your knuckles. And. You are being tested. This is the price that you are being asked to pay.

you change yourself. Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change.Be the Valued Employee The status quo may be comforting. 15 20 . but for there to be growth. You must see yourself and your environment not only as it is. Doing little with your life is much easier and safer than taking risks. there must be change. Since you seek growth. but then you will be a small person. seek the changes which will allow you to be all that you can be as an athlete and a person. you must seek change. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. but also as it could and should be. Instead. First.

appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic. benefits and perks offered by another company. a superstar. being an extraordinary worker. you may be highly recruited and can’t resist the pay.Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized. Go for it. 16 21 . tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course.

the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home. as humans. To think otherwise is a mistake. the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. the salesperson who follows up with customers to be sure that the product has met their expectations is successful. in Nairobi. as you read The Action Principles® and the How Americans Get Rich tips. this is what I believe. we are remarkably the same with the same fears and dreams and aspirations. “yes. Yes. the shopkeeper who offers quality goods and appreciates his customers is successful. We may be different in very small ways but. Yes. in Lima. in Sydney. in Hanoi. Yes. you will have a positive response. 22 17 .” Yes. You will be able to think.The Wide World of Business From anywhere in the world.

Focused hard work is the honorable path and the sure path to success. time waster have few friends except each other and no respect. To improve your own efficiency and that of your valued staff. delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system. you appreciate the value of time. motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions. as well as to root out the do-nothings and the perfectionists. 23 18 . you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. Time wasted is gone forever.Stop Wasting Time As a business executive. However.

Now. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. optimism. 24 19 . you will feel recharged and ready to take on the challenges on your road to success. Enthusiasm. You really are going to be appreciated and respected. encourage. You are going to start believing in your own wonderful financial future. motivation. a zest for life and a positive mental attitude fill you with energy. it is much easier to reach out and help others. give.Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day. This is all good. something wonderful is going to happen. This is really going to happen. passion. Smile. when you see and believe all that you can do. support and spread your enthusiasm. Show them the potential that they have to live full lives of prosperity and peace. You really are going to be surrounded by wonderful family and friends. You really are going to be financially independent. After your twenty minutes of quiet time each day.

it would be difficult or impossible to change this type of person. Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. successful person has had his or her own beginning. How does the beginner react to your correction? Does he act defensively? Is he angry. that beginner was us. A beginner makes a rookie mistake. frustrated and more interested in making excuses than making amends? Remember.Applaud the Beginner Beginners make lots of mistakes. Every self-made. Your job as a business leader is to recognize potential. 20 25 . They can look ridiculous and they can be annoyingly frustrating. And. at one time.

What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. 21 26 . You must know your industry. Open your eyes and your ears. The Internet is changing everything. Alert and aware. Economies are globalizing. prepare yourself. you may get passed by or even run over. Take responsibility for your own career. You may be saved by the action of others.Give Yourself the Gift of Self-Reliance Change happens. If you are standing still. Give yourself the gift of self-reliance and you won’t be taken for granted. In the real world of business. Be prepared. Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it. You may not. it is naïve to believe anything except that you work for youself. where it is headed and how you can profitably find your place.

employees are apt to dismiss your wisdom or completely ignore you. you’ve earned the right to be taken seriously. Lead by example. Show how it’s done. gotten a little banged and bruised yourself. You are a veteran and carry the status necessary to command. walked the talk. ask for their ideas and understand their concerns. All your motivational slogans and rallying cries will go for nothing. This is how a leader acts. it is important to walk the factory floor and get out into the field. You don’t hide in your office.Lead by Example If all you do is talk. coach or manager. counselor. Get to know your employees. As a teacher. when you’ve been in the trenches. Sometimes. 22 27 .

arms. You may not always like what is happening but this too will pass. release the pressure and consider your options. hands. Relax. cut corners and take unfair advantage.Control Conflict Welcome to modern living. some may be jealous of your progress and ultimate success. You do this for yourself. the crude and the obnoxious. 28 23 . you may be subject to those who gossip. At home. At any time you may encounter the rude. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness. seeing in you what they were unable or unwilling to do. What would be your best course of action to defuse the situation so that you can move forward? You must be the example. Since you are ambitious. Release the stress from your feet. trunk. Breathe deeply and let it go. Your first instinct is to retaliate but never retaliate in anger. your employees and your family. In the workplace. legs. the rock in the middle of stream allowing everyday frustrations and stress to wash by you. your contribution may be unappreciated and you may suffer disrespect. neck and your head.

Odds are. You know what to do. You know this is a bad idea. You observe an enthusiastic young woman working at your local coffee shop. While others are skeptical and hesitant. When a customer has a problem. 24 29 .Listen to Your Instincts As your knowledge base grows. If you do feel it. Find some other way to help him. You get the facts. she finds chores to do. When business is slow. You are a business person and not a social worker. You make her an offer to work for your company. then go ahead and do it. You feel it in your gut. You don’t have to call a committee meeting before you take action. There may be family pressure to hire your troubled bother-in-law. you instinctively know what will work and what won’t. know it. Many times you don’t have to do lot of soul searching. You drive by an old building and you immediately see this building transformed into your next successful business location. you know it will work. Do not hire him. she smiles and solves the problem. you’ll be right. She is a good worker.

Understand that no one wants to face rejection again and again. They are content with the sameness of today being like yesterday. you will find many to support your reasoning. you ask another ten. with each challenge faced. everyone would do it. Yet. it is persistent effort that separates winners from losers. You put your name forward for that raise or promotion. However. the rewards for success wouldn’t be as pleasant. average people will agree with your choice to delay or avoid. 25 30 . and you still believe. If you want to take the easy road. You are that somebody willing to take the risk of starting a business. Because you validate their own inaction. Average people don’t want to push or be pushed. If it were easy.Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. You may not succeed immediately. If it were easy. You may take a few lumps as you move along the learning curve. you gain strength. If ten customers tell you no.

you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing. It is a style and an attitude. The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit. It is having a goal and working passionately toward that goal. Stand tall. smile and get busy. They always will. 31 . An exceptional man or woman will succeed at any business any where.Style and Attitude and Work Matter Following The Action Principles . The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning. They always have.

It is looking at an adversary across the desk and saying. Trump For a nation. It is being who you really are. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose. and the courage to follow through on things you believe in. “No. In business. even when society wants you to be somebody else. while keeping the big picture in mind at all times.27 Donald J. Donald J. even when they are under attack. simply. drive. It is solving problems instead of letting them fester. toughness means avoiding complacency. meeting and solving problems head-on.” 32 . toughness means playing by the rules but also putting those rules to work for you. Trump Businessman Get T ough Toughness is pride. commitment.

Buying and Selling Businesses You don’t have to crush your competitors. Since there is usually enough new and underserved business to go around. the odds are that you can peacefully co-exist with others in your industry. This is the plan. at some point. Not always. there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. Since there are economies to be gained from greater size. if you are following The Action Principles® philosophy of self-improvement and service to others. honest and respectful businessperson. In business and in life. When you are known as a capable. successful businesspeople are always thinking about investing and divesting. 33 28 . you probably aren’t going to be working forever. it may be advantageous for you to acquire your competitor’s business or. but at times. to sell your business to your competitor. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world. these opportunities do materialize. Perhaps on your path to wealth.

you have more because you do more when more is needed. You employ a staff that wants more than being ordinary and they expect and receive above average compensation. You are a demanding employer. You are a listener. You are a volunteer who is generous with your time and resources. You delay gratification and invest.Be Proud You exercise and watch what you eat and how you dress and how you treat others. There is no secret to your success. 34 29 . These average employees. You set the bar high for yourself and you expect the same from your workers. perpetually waiting for the next paycheck. often working just hard enough to not get fired. You are a leader in your industry. Take joy in doing an exceptional job. Many employees can’t stand the pressure of working in a competitive. Be proud of who you are for good reasons. can find employment elsewhere. You study and work hard. Be proud of yourself and your company or keep changing until you are. You are ambitious and goal oriented. dynamic work environment.

When a dangerous job has to be done quickly. You have to plan and take decisive action. the generals frequently call them. Don’t over analyze. Take action. Don’t procrastinate. you’ve got to take action and adapt to the environment and the circumstances as you find them. 30 35 .Be Decisive The United States Marines are a rapid deployment force. you can’t plan for every possible eventuality. No one is going to come up to you and hand you a bag of money. In combat. They train every day to face all types of scenarios. Do what needs to be done and get it done. The Marines have to be ready to fight anywhere under any conditions. You can become a perfectionist. They have to be adaptable and decisive. go. Marine battle planners look for a seventy percent advantage and then they go. go. In business. you have to train every day to be prepared to meet the challenges of the marketplace.

you already know what characteristics make a business successful. as an alert and aware consumer. You can do more. Say thank you. Don’t fool yourself. Very simply.Three Rules for Business Success You can spend years in business school studying complicated economic theories. 31 36 . Simply start and continue to do what you know you should be doing. make them your mentors. 2. Or. you can start a business and get to work. You can search the world for hidden secrets. You do not need to do more. There are three simple rules required of all successful businesses: 1. If possible. Ask for more business. Appreciate your customer. Copy success. 3. Find the leaders in your industry and do what they are doing. Offer a quality product or service that the market demands at a fair price.

You can cut corners on your products. It is much better to be a serious person who takes his business seriously. You can be deceptive in your advertising. You can decide to set the standard for your industry and maintain your core values. You can feel good about who you are and how you earn a living. You will be rich but reviled. others will have noticed your duplicity and may plot against you. It is much better to live by a code of honor and core values. In the short run. Eventually. many will relish your demise. In the long run. you may think that taking advantage is an advantage. Your word and your handshake should mean everything. You can recommend unnecessary services. 32 37 . You know the right thing to do.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated.

there will always be demands on your time from competing interests. you’ll need to leave work alone. Find your calm center where you can recharge your batteries. 33 38 . “no. your natural inclination will be to try to do more. there comes a point when enough is enough and when you must save yourself and say. You need days off and you need vacation time.Stay Centered As a successful person. However. All those forced to be around you will suffer. need sleep and are stressed and angry. forget the email. As a successful person. At times. The work and the problems and the opportunities will all be there tomorrow. Your health will be affected.” If you are overworked. do it. Naps aren’t only for children and meditation isn’t only for monks. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing. your efficiency and productivity will diminish. put away the cell phone and just retreat to where you can find your own way to relax.

You can love the high standard of living resulting from your hard work. success in business can mean more than money. 34 39 . you can find a lot to love.Love Many Things Being a successful businessperson. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives. You can love the feeling of pride that comes from offering a quality product or service to your valued customers. develop your special talents and build a solid financial estate. You are in control. But. You can love the feeling of power that self-reliance gives you. You can make the choice to take early retirement. You can love that you are providing good jobs. laying a smoother road for your heirs to follow. You can love the opportunity to be a leader to your employees and a positive example for those in your industry. You can love the challenge of creating and building your business.

Some have unreasonable expectations. You are in business to make money. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field. Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. magazines and television. many with little or no interest in your product or service through traditional mass media advertising. Sometimes you have to make personnel changes. Find ways for those with influence to sample your product and talk about it. All customers are not always right. You are in business to make money. you might be much more effective by finding online niche markets.Forget Everybody Rather than trying to reach everybody. newspapers. Not all employees are created equal. Some bring to the workplace personal issues far beyond your control to correct. Start the buzz. 35 40 . You can never be all things to all customers.

36 41 . You have nothing to prove or defend. Praise or criticism does not affect you because you know who you are. clothes and jewelry. You are curious.Maintain Your Presence You are a successful business person with a nice house. it is not the trappings of accomplishment and wealth that will bring you respect. You have studied your business inside and out. car. You have strong quiet. open minded and a good listener. You work hard and you appreciate those around you: employees. vendors and your customers. You are like a steel bar wrapped in cotton. You willingly share your enthusiasm and good fortune. hands and steady eyes matched with a gentle smile. However. It is your confident presence that says that you belong where you are. You have diplomas and awards. You act naturally and relaxed. You are a proud example of a leader.

work doesn’t seem like work. The moral is that if the business doesn’t matter you should choose something that you love doing. The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas.The Business Doesn’t Matter The business that you choose doesn’t matter. There are five thousand different types of businesses and people have gotten rich from all of them. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama. The business doesn’t matter but your style and attitude do matter. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow. When you love your work. you will soar far above the average. 37 42 . With The Action Principles® and the three simple rules of business as your guides.

Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.



Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44


Ross Perot American Business Leader

Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.


Show Loyalty Build employee loyalty through fair dealing. Loyalty is a two way street. Reward them. Thank them. It is easier to sell to a loyal repeat customer than to try to sell to someone new. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees. It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. Make everyone feel that they are a part of an important team doing honest work. You need your core of loyal veteran workers to set the example and lead the way for new hires. To get it. 41 46 . keep them informed and in the loop. With good news or bad. you have to give it first. Let employees know that you appreciate their efforts. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service.

You are hard working and opportunistic. You are alert and aware. teachers. You have your goals and objectives and to-do lists. take-charge person on a mission to build your career. To get ahead. From your research. You can take courses and join and participate in trade associations. Seek their counsel and ask for their help. Self-promotion is a good thing. politicians. You know who you are and where you are going. blogs and journals. investors and other businesspeople. such as: executives. financiers. consultants. and thank them. Good things will happen because you make them happen. You have identified the leaders in your industry and you know what they are doing. you can read business books. This is how you’ll get ahead. You don’t sit still and hope that some lucky opportunity will befall you. 47 42 . vendors. Let your bosses know that you aspire to greater things.Advance Your Career You are a self-reliant. Listen. Always be on the lookout for people who can advance your career. you know what it will take to reach the next leadership level of responsibility and income. clerics. partners.

follow up. 43 48 . Be sure the employee understands the requirements and due date. Periodically. Encourage feedback if problems arise. Precisely explain your expectations for the task. You also delegate tasks that employees can do better than you. which means learning how to delegate assignments. Ask the employee to assume responsibility for the task. plan and improve organizational efficiency. Say thank you.How to Delegate You can get more done with others’ help. Establish a realistic completion time. This will help you to concentrate on what you do best and allows you to think. Match the right person to the right task. You assign tasks that are cost and time effective for others to do for you.

For each specific project. 44 49 . ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money. which is your success. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success. you will be on the road to project success.How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by. what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers. This is not you.

45 50 . In the corporate world. This does not have to be you. You will know what your leaders do and how much they earn. This is sad. With your work ethic and core values. If you own your own business. you are going to rise quickly to the top twenty percent of your profession. if used. You will have the time and the resources necessary to find and develop your special talent. The vast majority of people never find the time or have the resources to identify and develop their special talent.Develop Your Special T alent There is something special about you that makes you one in ten thousand. your entry is almost guaranteed. It will be your goal to join this elite group. you are even better positioned to define your own financial future. will better mankind. You have a special talent which.

read your trade publications and identify all trade websites and blogs. 46 51 . Most successful people will be flattered and not annoyed by your attention. Join all applicable trade associations and participate in meetings. Ask and listen. maybe most importantly. take them to breakfast or lunch. To find the superstars in your industry. When you find suitable role models. Don’t be shy about asking for advice and networking assistance. you must follow-up with a thank you and this is also copying success. Of course. Find out what they are doing and do what they are doing. what would they do if they were you? This is called copying success.Copy Success You learn all you can about your product and your customers’ needs. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. You learn all you can about sales and you find the leaders in your industry. seminars and conventions.

No one is perfect. There are personal areas that need improvement. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit. you look for small ways to challenge yourself and spoil yourself. 47 52 . what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. you can choose to invest one month in the formation of new. This list helps you to separate the urgent from the important from the routine. Every day. Be honest with yourself. What can you do to make more money and advance your career? You work from a prioritized to-do list.Develop Winning Habits Every day. At work. where you are now and where you are going. you stop to think about where you have been. positive habits and become a better. happier and more successful person. In this defining moment. No one knows you better than you.

They can’t knock on doors. “Some will. Most people can’t do this job. They can’t work alone. If you can understand and accept the following little reality of marketing. You are among the elite. Some won’t. partners or venture capital. A person who can bring in business is a very valuable asset. So what? Next. If you have the courage to talk to customers about buying a quality product or service at a fair price. All the jobs in the company depend on the sales force’s ability to sell. You are your own business. your fortune is make. You don’t need advanced college degrees.Salespeople Rule Every company relies on its sales force. This is why sales people are highly paid professionals. They take rejection personally.” 48 53 . you can be a successful commissioned salesperson. You have all you need – you.

Appreciate that some may praise your hard work while some. Because you are goal-oriented. The real estate agent doesn’t want to show a house on a Sunday night. The rest of the time they are engaged in nonbusiness activities.Accept Hard Work You know and accept the value of hard work. Some people are productive only half of the time. 54 49 . The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied. You have accepted hard work. The salesperson doesn’t want to take the extra time to explain the extended warranty. may resent your willingness to do more than is required or expected. you don’t need a lot of motivating. especially less ambitious co-workers. What others avoid can become your opportunity to profit. Over time. Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs. You want to work at work. this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. even though these are the tasks which may be the most productive for the company. Many people don’t work very hard at work.

The law office needs clients. you may want to work on the crew but your real job is knocking on doors and always. will be as the rainmaker. The caterers need functions. Without customers.The Boss is The Rainmaker In a small company. The chiropractor needs patients. 50 55 . If you own a restaurant. until your business is well established. always trying to get the next job. perhaps your only function. you have no business. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. your primary function. someone has to bring in the customers. As the boss. If you own a house painting company. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends.

Tell stories. shoulders. Nodding your head shows that you are listening and are interested.Communicate with Ease Body language is important. Stand up straight. legs and toes. Introduce yourself. mouth. you can mentally rehearse and practice. Breathe and relax. Don’t preach. When you are giving a presentation. Before you ever open your mouth. chin. neck. Take a deep breath and relax your body from the top of your scalp. how will you stand and sit and how will you be warmly received. Make your speech short and conversational. Respect others’ personal space. how will you sound. Smile. Before a big interview. 56 51 . your body is communicating your interest and your power. forehead. create a better rapport with your audience by coming out from behind the podium. fingers. People who are in agreement with each other will usually be mirroring each other’s moves. using the theater of your mind. eyes. arms. Keep your chin up. cheeks. Plan what will you wear. Have a comfortable yet firm handshake. Keep your hands open and exposed. torso. Listen and don’t interrupt. speech or presentation.

At the first sign of concern. You are running a business. Have a personnel policy in place to deal with troubled employees. compassionate and decisive. bring the employee into the office and have him read the policy. Act sooner rather than later. for the sake of all. You must be alert. aware. Answer his questions regarding his rights and responsibilities. outside problems. you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. Be fair but be firm and. If an employee becomes self-absorbed by his or her own personal. 52 57 . He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. don’t allow the situation to fester or linger.Helping T roubled Employees One troubled employee can poison a work environment for everyone. As an owner or manager you must remain aware of all of your leadership obligations.

You first have to convince customers that they want your new or better something. As you think about entrepreneurial opportunities. don’t fix it. You want to research and stick closely to the tested. See what you can do. when starting your own business. When you invent something. Then. you have to make them buy from you. don’t forget any networks or connections that may give you an advantage in starting your own business.Imitation before Innovation See what others have done. even if you succeed at the convincing. 58 53 . Copy it. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. you double your challenges. Follow it. you are an entrepreneur and not an inventor. In general. this is best done after your business is established. If it works. Again. there will be plenty of opportunities for you to innovate and try new ideas. After your business is established.

Partnerships that go bad can be a nightmare. You should expect that your partner would be a professional who would support The Action Principles®. Partnerships are a two way street. your partner should be likewise. You will meet regularly and exchange information in a supportive environment of mutual respect and trust. There must be a shared vision and a comfortable balance of power. You have complimentary skills. If you are an ambitious hard worker. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another.How to Choose a Partner A partner is someone joining you on your journey to financial independence. The idea is that you both stand to achieve more with the help of each other. Select a partner whose style and attitude is compatible with your own. always offering each other objectivity and positive reinforcement. 54 59 . Choose wisely and benefit. Good partnerships are a blessing. Allow these core values to provide a framework for working together.

Invest In Your Future Regardless of their annual income. Average people think in terms of immediate gratification. Average people typically work forty hours a week and feel satisfied and exhausted. but too late. The rewards of hard work and investing can be powerful. Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. how the selfreliant accomplished what they did. wanting what they want now. They are forward thinkers. In marked contrast. Average workers without investments may have to work until the day they die. A self-reliant person thinks differently. selfreliant workers may be in a comfortable financial position to retire in only a few decades. Average people will wonder. They realize the time value of money and how sound investments made today can have a compounding return tomorrow. They will assume it was through inheritance or luck and they would be wrong. They hope that their companies or the government will take care of them in their old age. 60 55 . average people spend every dime with nothing reserved for retirement.

sell the business and retire. Or. It’s easier to give your time if you already wealthy. 56 61 . Volunteers can assist with many problems in the world. You will work hard for fifty or more hours a week for twenty or thirty years. acting or artistic career. maybe not. if you work for yourself as an entrepreneur. This is the plan. It is a young person’s plan to make. Summer Redstone was one of the most influential men in Hollywood into his eighties. It’s tough to launch a singing. early retirement might never happen. If you work for someone else. but not if you are young. Retiring early doesn’t just happen. These men and woman love their jobs. writing. The average age of Untied States Senators and Supreme Court Justices is nearly seventy. However. These are nice options for those with sufficient investment income. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. Invest. early retirement can be your specific goal. rich and retired.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties. You may love your job enough to never retire.

you will meet many doubters. observe and study.Have Faith Anyone can be hard working and motivated for a little while. You have seen what others have done and you see no reason why you can’t do the same. Some doubters will be your family members. and will your special talents be developed and recognized? Have faith. Believe in yourself. Have faith. Only those with faith will try and try again. 62 57 . Have faith in yourself. but only those with faith can sustain their efforts for the long haul. proceed anyway. When you venture out beyond where average people are comfortable. Some will be pessimists who always look at the bad side of everything. Some will be skeptics who are jealous of your courage and your willingness to take risks. trying to protect you. Persist. when you dare and challenge and test the status quo. Go for it. You may need a thick skin to listen and then. Will your new business succeed? Will your investments prove wise? Will you retire early. You research.

Your Core Values As a successful businessperson. a self-confident individual and a decent human being. you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 .

reasoned criticism and questions must be encouraged. Ideas. everyone should band together to figure out what went wrong.How to Build a T eam To build a strong business team. Responsibility and accountability must be accepted. When mistakes are made and business is lost. Individual strengths must be identified and appropriate roles assigned. Each must be willing to make occasional personal sacrifices. Everyone commits to doing his or her individual best to work to a high standard. 59 64 . Those with experience must be willing to teach and assist beginners. Consumers have a choice. The team’s mission must be outlined and understood through clearly defined goals. each individual must subscribe to the principle of putting the team first. Everyone should take a personal and team pride in beating the competition and being the choice. respect one another and share the credit for the greater good of all. salvage what you can and make amends. Then pull together to leave the past behind and move on to new challenges. suggestions.

your best self. Look the best that you can look. confident person capable of taking immediate action to achieve a worthy goal? You should. Your manners should be impeccable. or change until you do. Set the example. others will turn to you as the good example. Keep improving. Do you see an Action Principles® Champion? Do you see a tough. Copy them in manner and dress. thoughtful spiritual person of action? Do you see a fit. Be yourself. Go through your trade publications.Look in the Mirror Look in the mirror. you can look well groomed. You are who you appear to be. You must know what characterizes the style and attitude of a winner in your profession. First impressions are lasting and all impressions are important. When you are successful. Whether you are a soldier. well dressed and confident. Like what you see. farmer or bank president. stay alert at industry meetings and find the people who have already done what it is that you want to do. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust. 65 60 .

thoughtful.Imagine You are what you think about all day long. spiritual person of action. a tough. See yourself earning in the top twenty percent of your profession. See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless. See yourself as a hard worker with enough money to pay your bills. a leader in your industry. Now. live comfortably and still have 15% . 61 66 . See yourself as a respected member of your community. stop imagining and do it. think of yourself as an Action Principles® Champion. You have the free will to choose who you will become. See yourself having enough to give back to those deserving who are less fortunate.20% extra to invest. See yourself as a successful businessperson. So.

whether that means more business for you or not is not relevant. safe work environment where all employees can prosper.Hold Sacred Your word is your bond. When customers put their trust in you. You will do your best to offer the highest quality goods and services. You will be truthful. which means not just perceived value. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. you will do everything in your power to deliver what is expected and more. you will never betray that trust. You will lead and insist upon on a team effort to provide a clean. Your good name and your solid reputation will be held sacred. You will give honest recommendations. but real value to your customers. You will still build your business for the longer haul based on honesty and integrity. 62 67 . When you make a promise to a customer.

You are the person who will stand for what is right. You will share. Focus on these strengths. Your strength is that you are an ambitious.Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. volunteer Your strength is that you are not greedy. You will find the leaders and in your industry and you will listen to them. 68 63 . surf websites and will participate in trade-related blogs. You will read books related to your industry. Others know what to expect of you. You have goals and objectives. You are determined to make your one life meaningful. Your strength is that you know what you want to accomplish. Your strength is that you are willing to learn. They put you among the elite. when necessary. hard worker who will concentrate on the difficult aspects of your job and who will. You don’t grab more than you need. You are consistent. You are able to step back. You have a personal mission to complete.

the road will be curved. with plenty of pot holes and boulders to avoid. Your faith may be tested. as most do. Now. Have. When you hit a wall. With the best of intentions. you will become a seasoned veteran and your persistence will pay off. 64 69 . you are crazy. courage. if you are learning from your mistakes. “I told you so. It will take courage to be a contrarian. No one expects you to be more than you expect for yourself. You will be delayed. to carry on and persist. If you are making the same mistakes again.” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. you may feel crazy to keep going.Understand Courage Rarely will you find a perfectly smooth straight road to financial success. More likely. it will be easy to quit. However. face your fears and do it. You may try again and still meet defeat. then. with courage. Many around you will be quick to say. you will risk and fail.

S. Whether the individual acts in the legal. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand. or private realm. If you strive for excellence you can and should have a substantial impact on the world in which you live.” As his career attests. one concerned and dedicated person can meaningfully affect what some say is an uncaring world. even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. Aim high. can have its rewards. Sandra Day The individual can and does make a O’Connor difference. but have a hand in shaping it. So be a full participant in life’s opportunities. complex world of ours. 70 . devotion to excellence in all things. even in this populous. Justice of the U. It is the individual who has acted or tried to act who will not only force a decision. governmental. The individual can make things happen.65 Sandra Day O’Connor Former Assoc. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful.

You can decide to be well read. You don’t have to wait for a promotion. Your life is a succession of days. You can decide to work hard and share. You must do your best to make the best of each day. optimistic and happy today. You can decide to change poor habits into winning habits starting today. well groomed and well spoken. Your future will be based on the decisions you make today and live every day. On the long road. Do it and feel good about doing it. Your future is the long road. to get married or to graduate. today. the cumulative effect of good days will be a wonderful life of respect and accomplishment. 66 71 . you can make the choice to tackle something personally challenging that you have been avoiding. Success is not a distant goal.Run the Short and Long Roads Today is the short road. Success is lived today and every day. Starting today. You can decide to be positive. You can decide to be fit.

keep running the same ad until it stops working. Your logo. When you produce an ad that delivers the desired result. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors. They should compliment each other. Know your brand. Focus. it will take 7-12 consistent impressions before you are noticed and more to be memorable. stationary. Do your research. No business can be everything to everybody. Find your niche and the media that targets your niche. Satisfied customers are your best advertising. If you have to worry if your message is in good taste. it isn’t. colors. website and advertising should be simple and direct. 72 67 . Find the leaders in your industry and design your advertising campaign around their online or offline strategies. At a minimum. slogans. Set measurable objectives. Keep it clean and honest. so ask for testimonials and start the buzz.Advertising Basics Know your business. Talk with and not at your audience. Know your target audience. Know the media. Talk to your customers about their preferences.

but you can and have done something. you might want to shake your head in disbelief at how good those missed opportunities look now. 68 73 . Stop looking back and keep looking forward. The past is the past. You can’t do everything. You can learn from the obvious signs that you missed and do better at your decision making the next time. Stop to look at all that you have accomplished. Well. you can kick yourself forever. or you can simply get over it. The important point to remember is that you aren’t a bystander who will never know victory or defeat. Close the door on regrets. You a player in the game and you have had successes. With hindsight.Close the Door on Regrets Smart people still do a lot of dumb things. Successful people still make a lot of terrible business decisions. time moves on. The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets.

Raise your prices. Follow the advice of the luxury goods maker. If the bargain hunters are also cheapskates.Raise Your Prices Being an entrepreneur.” 69 74 . in most cases. “Quality is remembered long after price is forgotten. Raise your prices and be seen as a premium brand in your industry. You want to deal with the consumers who insist on dealing with the best. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience. you can’t be shy. produce the lowest profit margins. Gucci. Let them go. Raise your prices. If you want more. you’ve got to ask for it. give yourself a raise and then prove that you’re worth it. they will grumble about everything and.

D. He is a fifty-seven year old married male with three children. There are over eight million millionaires in the United States. 75 70 . Half of millionaires’ wives work and most are teachers. The majority of millionaires never received even a single dollar in inheritance or any money for college. Ninety-seven percent own a home. Eighty percent are first generation affluent.20% of their income. Eighteen percent have master's degrees. Two-thirds of millionaires work between 45 . Most invest 15% . Eight percent have earned law degrees.55 hours per week. Two-thirds of millionaires work for themselves. Six percent are Ph.The Typical American Millionaire The typical American millionaire actually has a net worth of $3. Most are entrepreneurs who own their own businesses. have a college degree and are still working.s.000.7 million and an average annual household income of about $250. Six percent hold medical degrees.

you are prepared to do that. You do what you have to do. figure out how you can advance your career and act. You will still have time to fulfill your family. If you are a business owner or salesperson. social. If you have to work fifty hours per week rather than forty. you have to be self-reliant. You can work to raise money for investment and manage your investments. It takes a plan. If you are well organized. ask all to buy. If you dislike your job. It takes a will. Average people waste a lot of time. you can work to pay your bills.71 Act With Boldness If you want to be in the elite. remember these ten important words: “Know your customer. If you like your job. It takes boldness. make a plan and execute that plan. figure out an exit strategy and act by getting another job or starting your own business. so figure out how you are going to raise downpayment capital to acquire investment real estate. know your product. Every day will bring you one day closer to your goals.” Rich people own real estate. It takes sacrifice. 76 . health and spiritual needs.

” has an extremely strong pull. You will feel the pull drawing you.” What do you really need? If you are in the elite top 20% of achievers. tempting you back to your old ways of easier days.Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and. Routines are hard to change. By aiming at the top one percent. “The only easy day was yesterday. But. The status quo. which means “things as they are.S. you should attain all of the material wants and needs for yourself and your family. 77 72 . the convenient. as the U. Navy Seal Commandos say. have to change again and once again. You may make a change and. only one percent will ever take the action recommended. then. of the few who do. One Percent! What about the other 99%? Good. You will enjoy a comfortable life. the 99% simply continue to do what they've always done: the easy. the known and the predictable. bad or indifferent. the top twenty percent will seem like a very easy target to hit.

They are salespeople who sell equipment. You have one life. You made a mistake going to law school because you’d love being a personal trainer. When you do what you love. You don’t like working in a hardware store and you’d love working in a bird sanctuary. promoters. groundskeepers and team executives. you should be able to work in the field as many people do. There is an entire world wide industry of people making a good living from the sport of soccer. They are: announcers. work doesn’t seem as much like work. Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things. 73 78 .Do What You Love Doing There are a few people making a lot of money as professional soccer stars. They are coaches and trainers. writers. photographers. Find the work you love and go for it. advertising reps. You hate being a bus driver but you’d love being a portrait painter. If you love soccer.

Every day. To build your customer base. The larger the company. you may encounter the grumpy plumber. Make good on mistakes and reward loyal customers whenever possible. When they do choose you. Pay attention to complaints. smile and be appreciative. the more detached the employees may be from service to the individual customers. 74 79 . Appreciate the customers you have. As a consumer.Appreciate Your Customer People have money and they choose how to spend it. you know how successful businesses operate. Thank them for their honest input. This is a mistake and a sign that the large company may be losing touch and business. You know that too many businesses treat you like they are doing you a favor. As a businessperson. your success relies on your ability to convince them to choose to spend their money with your company. the disinterested clerk or the rude secretary. listen to your customers. you have no business. Keep reminding yourself that without customers.

One hand washes the other. Ask for the business. Be able to explain clearly what you do. shippers. Don’t make people have to guess what you do and what you’d like them to do for you. Hand out lot of impressive businesscards. You need to form satisfactory relationships and connect with lots of people: customers. You should make a solid impression on those linked to you. Practice remembering names. he will expect you to reciprocate. It should be a long list. technicians and even competitors. If someone gives you a prospective lead. If people smile when they see you enter a room. Speak up. suppliers. Networking is a two way street. Cultivate relationships. Keep in touch. Think likeable. You are not a monk living alone in a mountain cave. you are a good networker. You are a businessperson in the real world. All networks begin with you as a strong link. Volunteer for committees. Learn who the powerful people are in your community and court their support. competent and helpful. Join trade associations. 80 Build Networks 75 . Become involved in local business groups. Ask for testimonials and referrals. You get what you give.

ask prospective employees to read The Action Principles®. which is giving people money. When you have acquired a winning staff. You want front counter staff to be pleasant and accommodating. Frequently.Hire Slowly Hiring. you have to be the best yourself. What do you think about what they think? 81 76 . You want executives with good communication skills who will get up from behind their desks and lead. is a lot easier than firing. your best new hires will come from the recommendations of existing employees and from your own networking. If you want the best. benefits and perks. you want new workers to be smart and hard working. Between the first and second interviews. You want to hire people with the right qualifications for the right job. you want to retain them by offering competitive salaries. You want workers who will comfortably coexist with present staff. You want customer service employees who are problem solvers and who follow up. You want sales people who are knowledgeable and ambitious. They should not need a lot of hand holding and can either hit the ground running or learn quickly. Hire slowly. which is taking money away from them. Ideally.

severance package and grace period to find a new job. The business may be in a slump or the employee’s position may have become redundant. Document everything. deceptive or dishonest practices. These workers may have been involved in unsafe. Call him to the office and be short and to the point. a final warning will carry a thirty-day grace period to correct the problem or be terminated. This is a difficult part of a manager’s job. A laid-off employee is released for business rather than personal reasons. You fire employees for personal reasons. Do not disparage the problem employee. Do it. If you expect trouble. 82 77 . This person may be given an excellent reference. The fired employees should have received prior written warnings regarding their behavior or performance. Explain benefits to which the employee may be entitled and how references will be handled. The termination should not come as a complete surprise.Fire Quickly There is a difference between laying off and firing an employee. have shown repeatedly that their job performance was unsatisfactory. have a witness present. He should be escorted to his work area to collect personal items and immediately escorted out of the building. Their image or manner may be unprofessional. Normally. Don’t linger. They may be missing during work hours or.

abuse or conceal information. 8. Seek assistance if you have questions about ethics.The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer. 10. 78 83 . misrepresent. Follow the law at all times. 4. 7. 5. 6. Report ethics violations. Wal-Mart: 1. Never ask someone to act unethically. 3. Be honest and fair. Avoid conflicts of interest between work and personal life. Never discriminate. Never act unethically. 9. 2. even if someone else tells you to. Cooperate with any investigation of possible ethics violations. Never manipulate.

How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it. Legitimate self-confidence is a winner. There is a fine line between arrogance and self-confidence. They determine the ultimate openness of an organization and its ability to learn. Self-confident people aren’t afraid to have Jack Welch their views challenged. Don’t ever compromise “being you” for any job in any institution. and wearing ambition on one’s sleeve can have the same effect. They relish the intellectual combat that enriches ideas. The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source. 84 .79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer.

You listen. You are curious to know how and why some people get rich. You learn. You had an advantage. Today anywhere in the world. The job of the teacher is to guide and motivate. You must make your diplomas and degrees worth more than the value of the paper. You contribute. a motivated student equipped with broadband can get a better education than a lazy Ivy League student. You must do the studying. You question why civilizations rise and fall. You try to understand why happy people are the way they are. Your life must be a never ending thirst for knowledge. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money. 85 80 .Learn All education is ultimately self-education. You want to know lots of things because you want to do lots of things. You hang out with smart people. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. You read. You are proud and confident in your self-education. Those days are gone forever. You question.

People are not mind readers. observing operations and asking a lot of questions. If you want something. 81 86 . Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you. When you are the head teller. Average students sit like stone statutes in class trying to avoid making eye contact with the professor. You have a lot of questions to ask and a lot of listening to do. You are asking lots of questions and tailoring the course to suit your objectives. ask. There is no time to be shy. There is no such thing as mental telepathy. ask. There is no book to tell you how to do this. you want to be the manager and then the president of the bank. Based on the information you receive. You want to be the head teller. You must do your own research. you will take action.Ask a Lot of Questions You are a clerk working in a bank. You are the opposite. You are a student taking a course. This is your career.

The work is there. most famous business leaders have written autobiographies to show you the way to achieve your own success. it is there. As a business person. From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa. their style and their attitudes have been researched and recorded. in the bookstores. heed the warnings and stand on guard. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times.Read Biographies The lives of the greatest people ever to walk the earth have been documented. on the web. There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. their lives. Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them. Take advantage. All education is self-education. Besides biographies. you are lucky. 87 82 . You can read the history. In the libraries. there were heroes who shaped the world.

Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise. If you snooze. Listen to your mentors. Average people are waiting in hope that good fortune will find them. Talk to your customers and vendors. We are at the dawn of a new Industrial Revolution. The business world is changing at lightening speed. Go to local business meetings and industry conventions. You aren’t afraid to hear the truth and learn. Find out about the new products and services being offered by the innovators in your industry. Read your trade publications and blogs. Learn from your competitors.Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success. are not waiting. 83 88 . You are identifying the next step toward your goal and you are taking it. you lose. an Action Principles® Champion. You.

Be real. Heed the warnings. However. Pull the plug. Be tough. You spend a lot of time and a lot of money opening a new location. Get out. Survive to succeed another day. Yes. some of these ideas will be bad. Be smart. Heed the warnings. Many of these ideas will be good and will improve your business and advance your career. Bite the bullet. After a few months. you realize your error. your wallet may be lighter and your ego may be bruised. Even the best and the brightest make mistakes. 84 89 . lose time. some very bad. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining. Do not throw good money after bad by trying to save a failed strategy. Take your medicine. lose money and feel humbled. You have high hopes but hope doesn’t pay the bills. You made a mistake. heed the warnings. always researching and learning. You will have lots of ideas.Heed the Warnings As an Action Principles® Champion. you will be curious.

Always low prices. U. We are driving excitement. Apple. Expect more. All the news that’s fit to print. Holiday Inn.S. Walt Disney World.S. Hallmark. Verizon. Cadillac. The best a man can get. The power to be your best. Home Depot. Where do you want to go today? Visa. Target. U. Microsoft. When you care enough to send the very best. Pay less. Times. The proud. Solutions for a small planet. Marines. Make progress every day. The heartbeat of America. Pontiac. Built for the road ahead. It’s everywhere that you want to be. The few. Where low prices are just the beginning. N. Wal-Mart. Chevrolet. No surprises. Make the dream come true. Gillette razor. IBM. Creating a higher standard. Be all you can be. 90 85 .American Business Slogans Ford.Y. Army.

newspapers. Never be alone.Read. Always Bring A Book. Read forty books on a subject and you will be a world authority on that subject. Read forty books on real estate investing. The average person reads one book a year. This is a very good reason why the average person is going nowhere fast. A-B-A-B. They read. Read every day. Read forty books on small business. Educate yourself. Read. If you are going to set a new goal for yourself. No excuses. magazines and on the web for you to read. Smart people read. Never be bored. 86 91 . Read forty books for pure enjoyment. Read. Everything you need and want to know is in books. e-books. Read There is one significant characteristic that separates smart people from the crowd. Read forty biographies. Never waste time. make that goal to do a lot more reading.

All the writing and editing and practicing is worth the investment. you need an elevator pitch. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm. Your favorable first impression must be professional: simple.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. It may take you a few tries to get the proper words and tone. Hence. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. perhaps to arrange a follow-up communication. impressive. 92 87 . friendly. Your objective is to exchange businesscards and. You may want to write different variations for different prospects and situations. 80 – 200 words is a good length. direct. What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. interesting and brief. You have two minutes. conversational and unrehearsed.

positive rapport with people by remembering and using their names and the names of their spouses.” Live by these important ten two-letter words. That’s important! 88 93 . mean it.” and “Thank you. It is easy to say. children and company. “Take me. “Do unto others as you would have them do unto you. “If it is to be.A Few Important Words Good manners open doors and are welcomed anywhere. it is up to me. volunteer for a hard job and say. You establish an immediate. Be that one person who will step forward. “Please. “I’m sorry.” Remember the Golden Rule.” Any time you give your word.” Say them.” and “May I help you?” and “What do you think?” Say them anyway. Be sure that your manners and language are impeccable. It may be more difficult to say to say.

Go Green
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94


Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95

Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.



You’re the boss and supervision is an important managerial responsibility. praise exemplary behavior. you should immediately take corrective or supportive action. In private. Do the employees appear cheerful and helpful and ready to help or bored. rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation. 97 92 . give suggestions or warnings to employees needing remediation and in public.Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs.

Don’t sell yourself short. You may find your best prospects while playing golf at the country club. you’ve got to go where the big fish swim and have the correct bait. and having a power breakfast at the right restaurants. You may look like you belong if you drive the right car. You want to be at right place at the right time to make your elevator pitch for your next big deal.Go for the BIG Fish Tf you are fishing for minnows. Somebody is going to make the next big deal. You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. chances are you’ll catch only those little fish. Copy success by finding the people who are making the big deals. why not you? 98 93 . It is how big business is done. sounding like they sound and doing what they are doing. wear the right clothes and carry the right accessories. If you want to land the big fish. enjoying the museum. Start hanging out with them and looking like they look. Some salespeople sell house trailers and some salespeople sell shopping malls. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall. This is not all superficial.

well mannered. An assistant can free your time. pleasant. ethical or hard working. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis. you accomplish a lot and with a personal assistant you can do even more. An assistant frees you to do the more difficult parts of your job.Magnify Your Effectiveness As a successful businessperson. An assistant’s style and attitude are at least as important as an impressive resume. Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness. This person represents you. You can teach an assistant your job. you must clearly outline your expectations with a detailed job description. helping you reclaim more of your personal life. You can’t teach someone to be intelligent. that twenty percent which is often the most productive. 99 94 . During the interview process. Hire an assistant carefully because you will be spending a lot of time with this person.

eliminate extraneous aspects and develop possible strategies. Take the lead. Don’t let small problems linger and fester into unmanageable crises. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. if necessary. Brainstorm. Consider solutions. you won’t be a business owner without problems.Deal With It As an Action Principle® Champion. Begin by precisely defining the problem. adjust and move on. Analyze the problem from different perspectives. Project the consequences of different strategies. Review. You will be a business owner who knows how to deal with the problems you have. Make a decision. Choose your best option and take decisive action. 100 95 . follow-up. Deal with it.

linked through a common interest or event. 96 101 . Say something. your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight. sometimes millions. the Internet was the secret world of the nerd and the hipster.Embrace Technology Don’t be left behind. The world is listening. Yesterday. Get the right hardware and software and stay in tune with the changes. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video. Be there. Sites like YouTube and Facebook and MySpace are creating social networks of thousands. Start some international buzz. Today. Modern technology is evolving quickly making the entire world your marketplace.

you may find up and coming entrepreneurs. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. Be smart. You can buy commercial property. Contact these companies. You will have an investment with a great tenant. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. you are in an excellent position to supercharge your financial plans. As an Action Principles® Champion. retail block. find their location requirements and offer your local expertise as a commercial property developer for their franchisees. However. with ambition. If you are living in a foreign country.Invest in Commercial Property If you are an entrepreneur. you. 102 97 . office building or warehouse for your business. forethought and action. long term tenants for your properties. study American companies. it’s great to have both investments. the retiring entrepreneur/real estate investor may be wealthy. The retiring employee may be left with little. you can be their commercial real estate link and secure solid. In your local business networks. such as Starbucks and McDonalds. being alert and aware. a store. Perhaps.

once you succeed. Then. they laugh at you. But.Start Your Revolution Gandhi said of the revolutionary. You will research. they fight you. Through trial and error. See what others can’t. and find the supporters and the money to proceed. you are a contrarian. you will dare to challenge your status quo. everyone will swear that they were on your winning side from the beginning. Then. Do what others won’t. Every business starts with one person’s idea that sounds crazy to the risk adverse. Of course. ever self-reliant. 98 103 . you win. you eventually win.” Starting your own business. “First they ignore you. You will persevere as you are banged and bruised along the learning curve. Succeed like few others. a revolutionary. Then.

As a person of influence.Become an Action Principles® Champion Champions are working together in an international effort to change the world. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons. We welcome your promotional ideas and your hard work. If you have the expertise to add to this list. in print or on your blog. offline. correctional facilities and social agencies. Thank you. Also. churches. thank you. Please join us. if you can interest others in reading and discussing The Action Principles®. thank you. If you can advertise this non-profit work on your website. The Action Principles® have been translated into over twenty languages. thank you. Visit BillFitzPatrick. please do so and thank you. Not everyone has Internet access. don’t forget to write and post your own Action Principle®. And. Your donations are needed and appreciated. online. If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®.com for further information. ® 99 Action Principles 104 . so we distribute tens of thousands of Action Principles® books each year through schools.

This is to be your legacy. Because of who you have chosen to become. You shared. Success allows you to free yourself from the endless treadmill of consumerism. You are free to be happy. You worked hard with what you had. Having more. is life enhancing. appreciation and respect. 100 105 . Your one life was important. you are an accomplished person.Your One Life You are an Action Principles® Champion. You will receive gifts that money can’t buy: love. in business and in your personal life. You made a difference. Your one life was exemplary. It is your blessing to share your resources and time with those deservedly in need. while wanting and needing less. Money will be a smaller reward of your success. It is liberating.

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