Action Principles

How Americans Get Rich
BILL FITZPATRICK
AMERICAN SUCCESS INSTITUTE
A NONPROFIT ORGANIZATION

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Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36

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32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71

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.................................................................. Go for the BIG Fish................75 71.........................94 90.........................................................................................................................77 73.................................. Fire Quickly ..............87 83..88 84...................................80 76....................................... Aim for the One Percent ............................... Act With Boldness... Learn.......... Go Green ....... Invest in Commercial Property .............95 91........... Hire Slowly.......... Be Open to New Ideas ......97 93.................. Read Biographies.........................93 89.......................................... Start Your Revolution......78 74...........86 82........72 68.... Ask a Lot of Questions.......................................... Supervise ..................98 94.............................................82 78....... American Business Slogans..................... Do What You Love Doing.73 69...........67...... Build Networks ........................104 100........................... Write Your Elevator Pitch ......99 95.................................................................... A Few Important Words ....................................79 75.............................. Become an Action Principles® Champion........................................................................ Raise Your Prices....83 79.......................81 77.............................................................. Appreciate Your Customer ............................ Magnify Your Effectiveness .......... Close the Door on Regrets.......................76 72..........92 88.......................105 4 ........................101 97.................100 96......................... The Example of Wal-Mart ....... Your One Life ........... Read....... Thank Your Ancestors ..96 92.................................. Heed the Warnings ................ Embrace Technology ......74 70............... Read................91 87.............. Jack Welch: Self-Confidence .... Read....... Start a Business Now. Deal With It..........103 99........................... The Typical American Millionaire........ Advertising Basics ...........................................89 85..............85 81................................102 98...........................................................84 80................................................90 86.............................

There have been self-made successful people from every era of history and from every country. in Hanoi or Havana or Halifax. If you are an Action Principles® Champion. They make money and they invest. You can do this. I will be honored to be your teacher. always improving. They build repeat business from a satisfied customer base. learn from your mistakes and persist. Bill FitzPatrick • Bill FitzPatrick. Follow the Action Principles and these How Americans Get Rich principles. you realize that what successful people have done and are doing in America.com 5 . You can have a prosperous life and make a difference in your community. thoughtful. You can do this. They offer a product that people want to buy. Watch my free instructional videos. usually in real estate. They charge a fair price. Write down your goals. They keep their businesses moving forward. spiritual person of action. you can do wherever you live. a tough. you don’t need luck. I will not wish you good luck. They copy the leaders in their industries. work hard. Appreciation and respect will be yours.How Americans Get Rich As you read How Americans Get Rich.

These are your goals. or don’t plan. Set a goal of working 20% more. Plan to do what the average person has done once and do it again and again until you become a millionaire. Set a goal to watch ten hours and use the other ten hours more constructively. Set a goal right now to rise above the average and live an extraordinary life. Dream big. You need the time and the resources to develop your individual potential and special talent. 1 6 . hoping that this single investment will ensure a comfortable retirement. Average people work forty hours a week. Write it down. Average people buy one house. What you plan. Commit your mind and actions to do what it will take to succeed. so don’t be shy. working fifty hours and using the extra income to invest. is where you’ll go.Set Goals You have one life. Plan for it. Average people watch twenty hours of television each week.

You get a job at McDonald’s. You want to own several McDonald’s franchises. achievable objectives. You volunteer to do the jobs that average employees avoid. You willingly work extra hours.Divide and Conquer Initially. 7 2 . You confidently borrow the money to buy your first store. with your feet firmly planted on the ground. Take your goal and divide it into meaningful. many of the goals you set will seem ambitious. On the road to your future. You react with an understanding smile when a child spills a milkshake. Then. you invest in a second and third and fourth store. This is good. You mop floors. make your plans. Reach for the stars. You become the irreplaceable employee. divide your journey into short trips. You start by owning one. You pick up litter in the parking lot. clean rest rooms and empty grease traps. You network with other store managers and store owners. You learn the fast food business from the ground floor up and inside and out. realistic. You are known and liked by the national corporation. Now. You become a shift supervisor and then assistant manager and then manager.

You have much and are able to share often. You are admired and respected. Others are proud to call you friend. you pursue your ideal. to your office. Keep writing and refining and living. You can keep a diary or scrapbook. Be the confident. ideal you. Everything about you spells success from your home and your car. You are a tough. Every day. you can simply write a page or a paragraph. Or. thoughtful. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. stop to think about who you were. spiritual person of action. You are prosperous. 3 8 . While average people are idle. who you are now and the ideal you. Some lucky few are able to call you parent or boss.Write a Personal Mission Statement There is an ideal you.

but every night. It is doing the optional. It is making the customer feel special and important. not just at the end of a job. 4 9 . It is appreciating and respecting your customer. It is bettering the standard. It is openly and honestly talking with a customer who has a problem and doing your best to correct it.Follow Through Follow through is the secret weapon of the highly successful businessperson. It is the contractor who cleans up. It is the wow factor. It is the restaurant manager who visits every table after every meal. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer. It is always performing above and beyond expectations. It is the florist who calls the week after the wedding.

Embrace the Hard Work You excel by not being an average worker. you give yourself a competitive advantage over average workers. appreciate and reward your hard work. some see it as a comfortable meeting place where friends co-mingle in a commercial environment. If you actually concentrate on working while you are at work. clean-up. If you are working for the right company. You excel by working hard at the harder aspects of your job. dealing with problem employees. you embrace. The business becomes incidental to the social. Often. Think followup. What the average worker avoids. encouraging an individual to personal excellence. 5 10 . your bosses will acknowledge. the workplace is not a proving ground. They are focused on avoiding criticism while waiting for their next paycheck. Many average workers are clock watchers. solving customer complaints and soliciting new business. Rather.

There are those who talk accomplishment. You don’t sit around sharing ignorance with your friends.Don’t Complicate Matters Average people often complicate business matters because within those complications. thoughtful. spiritual person of action. you are a tough. pay off your debts. You find a way. you plan and you act. You appreciate your customers. learn and accomplish. You find knowledgeable teachers and mentors. Average people buy one house in the hope of a comfortable retirement. they can find excuses for inaction. you can do. Running a business is not complicated. 6 11 . you think. You listen. You research. You buy six properties. There are those who listen. What others have done. Following The Action Principles®. You offer a quality product at a fair price. and create a family financial empire. You identity the leaders in your industry and you do what they are doing. Becoming financially independent is not complicated.

Through your example. To keep to a steady course and strive toward excellence. reality starts to kick in. you do that. With the slow creep of discouragement. Maybe the work ethics of some recruited staff do not match expectations. 12 7 . You don’t turn a blind eye to anything. You allow discontent among staff to fester.Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. you may have to make improvements again and again. After the novelty wears off. For the extraordinary. You can’t yawn and shrug your shoulders. second rate and quitting are not options. Ownership and management responsibilities are demanding. Suddenly updating the website is no longer a priority. It’s seems a small fact that the flowers in the beds outside the office are dead. It gets easy to overlook the smudges on outgoing correspondence. average people quit and settle for mediocrity. you are responsible for the energetic or toxic atmosphere in your workplace. some customer interest will wane. If you need to find new suppliers and new employees and new ways to promote your products or services. Perhaps several vendors should not have been so highly recommended. You attend to the details. You are the boss. You maintain the standards.

You can eat in the company cafeteria. especially frivolity and waste. No one likes a cheap person. Give yourself a day or two to consider the purchase and if you can still justify the item. You see litter and you pick it up. Don’t be impulsive. 8 13 . An effective manager sets the example for employees. Think before you make major corporate purchases. Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions. You make money by generating revenue and by looking for ways to reduce the unnecessary. You don’t need a private bathroom or reserved parking space. Corporate frugality is a team effort. You can fly coach.Be Frugal Employees understand that your company is in business to make money. Get everyone involved. Everyone will accept a leader who sacrifices along with the troops for the good of all concerned. then buy it knowing that you will use it.

just do it. You embrace hard work. make the small effort to publicly praise him or her. Life doesn’t just happen to you. You make yourself tough by doing something that is personally difficult for you to do. If an employee has done an exceptional job. Order pizza for the office. 9 14 . today you will watch your diet and take a short walk. bring a rose home for the wife and a movie for the kids. You must never allow yourself to fall into a depressing rut of sameness. you sleep well with a feeling of accomplishment. You have planned to make today and every day special. At the end of every day. you follow up with your old clients and make the effort to reconnect. If you have been neglecting your health.Make T oday Special You list and tackle your responsibilities head on. If you want to generate additional business. Every day. you choose a new challenge for yourself. If you have been putting off making personnel changes.

You are focused on success. You can’t help it. you are probably still thinking about business. Your mind is focused on improving your business. You are exceptional. Have your paper and pen and pencil and marker available. Review your notes. What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action. 10 15 .Record Your Thoughts You will have lots of ideas. When you aren’t at your desk working. cross out and expand your thinking. underline. You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. Circle. You are a thinking person of action. It is who you are. highlight. Take some notes. Make a habit of writing them down.

you take another step. To walk ten miles. you take a step and then a step. However. Or. Any particular day may be tough and demand your best effort and concentration. You pick up the first paper and deal with it. You want to make ten cold calls today. You will never give up. Take a deep breath. After six miles you are tired. but you take another step. Get good. the rewards of persistence will burst forth or slowly emerge. It would be easy to find an excuse to stop and few average people would blame you. Winners persevere and take another step. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. 16 11 . You make the first call. Keep trying. give up. with patience and honest hard work. you win. You pick up the next paper. You respond to the first email. there is no doubt. After eight miles. suck it up and do it. Of this.Persist to Win You will be successful. You have twenty emails to answer. Be good. You face a pile of papers on your desk. Either way. you are in pain. It will never be over until you say that it is over.

Seventy percent of people are average. Their performance is marginal at best. They work hard enough to not get fired. 17 12 . study. reactive and let circumstance and events shape their futures. you will find that workers are divided into three categories: 10. These are self-reliant people capable of decisive action. in all countries and throughout all of history. quits or dies. ten percent of workers are self-absorbed by their own nonwork related problems. They dare and attempt and sometimes fail and learn and try again. 20. All Are Not Equal In business. They are the corporate leaders and successful entrepreneurs.In Business. They research. It is difficult for them to concentrate on doing their jobs. They are moving forward. there is the top twenty percent of pro-active achievers. They are in control. Through their own fault or no fault of their own. Then. plan and act. 70. They are content to be promoted when someone in front of them is fired. They spend what they make and have little if anything saved for investment. They are ambitious. They are risk averse.

many have learned otherwise. Sadly. You are alert and aware to problems. Make an offer to buy the company. They will cling to the perceived safety of the status quo. Sales are dropping. to face the unknown. the average majority would do it. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. If it were easy. often. their willingness to change. Research. Get out now. You love your job. plan and then take the risk. You don’t ignore the warning signs. The extraordinary person accepts the fact that the real economic protection for themselves.Risk Failure Average people are risk averse. Find another job or start your own business You are alert and aware to opportunities. Take the risk. You are working for a poorly performing company. Your boss at the flower shop announces that she will be retiring and selling the business. It isn’t always easy to try new things without proven guarantees. They delude themselves into believing that big companies will always be there to protect them. 18 13 . their families and their futures lies in their self-reliance and. Take the risk. Your suggestions for corrective action are ignored. everybody.

Others have gotten over that wall and you can learn from them. Climb over the wall. You may bang your knees and skin your knuckles. Push over because all self-made successful people have been there. Pay the price. 14 19 . you might be passed over for promotion. customers. get ready and get tough. suck it up and do what you know you have to do to succeed in business. The world of business is not waiting anxiously for your amazing personal contribution. Get tough. And. So. This is the wall. For no good reason. This is the price that you are being asked to pay. You will lose a big deal. clients or patients will switch to your competitors. The time to prove yourself is at hand. there will be other walls blocking your path. Without whining. You will introduce products or services that will fall flat and cost you time and money. You have hit the wall. second guessing or complaining. You need to climb over it. yes. Partners and employees may disappoint you.Get Tough On your way to extraordinary. You are being tested.

You must see yourself and your environment not only as it is. but then you will be a small person. Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change. there must be change. Since you seek growth. you change yourself. 15 20 . but for there to be growth. Doing little with your life is much easier and safer than taking risks. Instead.Be the Valued Employee The status quo may be comforting. you must seek change. First. seek the changes which will allow you to be all that you can be as an athlete and a person. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. but also as it could and should be.

benefits and perks offered by another company. appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic. a superstar. Go for it. tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course. you may be highly recruited and can’t resist the pay. 16 21 .Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized. being an extraordinary worker.

this is what I believe. Yes. as humans. To think otherwise is a mistake. in Nairobi. You will be able to think.The Wide World of Business From anywhere in the world. the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home. in Sydney. you will have a positive response. the shopkeeper who offers quality goods and appreciates his customers is successful.” Yes. the salesperson who follows up with customers to be sure that the product has met their expectations is successful. “yes. as you read The Action Principles® and the How Americans Get Rich tips. Yes. Yes. in Lima. the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. we are remarkably the same with the same fears and dreams and aspirations. in Hanoi. We may be different in very small ways but. 22 17 .

delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system. 23 18 .Stop Wasting Time As a business executive. as well as to root out the do-nothings and the perfectionists. motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions. To improve your own efficiency and that of your valued staff. time waster have few friends except each other and no respect. Time wasted is gone forever. Focused hard work is the honorable path and the sure path to success. you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. you appreciate the value of time. However.

You really are going to be financially independent. optimism. 24 19 . when you see and believe all that you can do. This is really going to happen. Now. a zest for life and a positive mental attitude fill you with energy. You really are going to be surrounded by wonderful family and friends. support and spread your enthusiasm. something wonderful is going to happen. This is all good. passion. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. it is much easier to reach out and help others. You really are going to be appreciated and respected. Smile.Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day. give. After your twenty minutes of quiet time each day. Enthusiasm. you will feel recharged and ready to take on the challenges on your road to success. Show them the potential that they have to live full lives of prosperity and peace. You are going to start believing in your own wonderful financial future. encourage. motivation.

How does the beginner react to your correction? Does he act defensively? Is he angry. at one time. 20 25 .Applaud the Beginner Beginners make lots of mistakes. it would be difficult or impossible to change this type of person. Your job as a business leader is to recognize potential. successful person has had his or her own beginning. A beginner makes a rookie mistake. frustrated and more interested in making excuses than making amends? Remember. Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. Every self-made. And. that beginner was us. They can look ridiculous and they can be annoyingly frustrating.

Be prepared. Alert and aware. You must know your industry. You may not. Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it. you may get passed by or even run over. In the real world of business. where it is headed and how you can profitably find your place. prepare yourself. Economies are globalizing. Take responsibility for your own career. Give yourself the gift of self-reliance and you won’t be taken for granted. 21 26 . The Internet is changing everything.Give Yourself the Gift of Self-Reliance Change happens. If you are standing still. What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. You may be saved by the action of others. Open your eyes and your ears. it is naïve to believe anything except that you work for youself.

Show how it’s done. As a teacher. This is how a leader acts. walked the talk. Lead by example. gotten a little banged and bruised yourself. 22 27 . you’ve earned the right to be taken seriously. it is important to walk the factory floor and get out into the field. Sometimes. Get to know your employees. All your motivational slogans and rallying cries will go for nothing. ask for their ideas and understand their concerns.Lead by Example If all you do is talk. coach or manager. You don’t hide in your office. counselor. when you’ve been in the trenches. You are a veteran and carry the status necessary to command. employees are apt to dismiss your wisdom or completely ignore you.

hands.Control Conflict Welcome to modern living. neck and your head. Since you are ambitious. legs. the crude and the obnoxious. some may be jealous of your progress and ultimate success. Your first instinct is to retaliate but never retaliate in anger. you may be subject to those who gossip. release the pressure and consider your options. At home. You may not always like what is happening but this too will pass. arms. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness. 28 23 . Relax. In the workplace. You do this for yourself. your employees and your family. At any time you may encounter the rude. the rock in the middle of stream allowing everyday frustrations and stress to wash by you. cut corners and take unfair advantage. your contribution may be unappreciated and you may suffer disrespect. Breathe deeply and let it go. seeing in you what they were unable or unwilling to do. What would be your best course of action to defuse the situation so that you can move forward? You must be the example. trunk. Release the stress from your feet.

she finds chores to do. You know this is a bad idea. then go ahead and do it. You know what to do. you instinctively know what will work and what won’t. You don’t have to call a committee meeting before you take action. you know it will work. You observe an enthusiastic young woman working at your local coffee shop. While others are skeptical and hesitant. There may be family pressure to hire your troubled bother-in-law. she smiles and solves the problem. know it. You feel it in your gut. You are a business person and not a social worker. You get the facts.Listen to Your Instincts As your knowledge base grows. Do not hire him. When business is slow. You drive by an old building and you immediately see this building transformed into your next successful business location. Odds are. She is a good worker. If you do feel it. Find some other way to help him. Many times you don’t have to do lot of soul searching. you’ll be right. When a customer has a problem. You make her an offer to work for your company. 24 29 .

everyone would do it. If ten customers tell you no. Understand that no one wants to face rejection again and again. Because you validate their own inaction. it is persistent effort that separates winners from losers. you will find many to support your reasoning. and you still believe. They are content with the sameness of today being like yesterday. If it were easy.Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. You are that somebody willing to take the risk of starting a business. You may take a few lumps as you move along the learning curve. with each challenge faced. If you want to take the easy road. you gain strength. the rewards for success wouldn’t be as pleasant. You may not succeed immediately. However. You put your name forward for that raise or promotion. Average people don’t want to push or be pushed. 25 30 . you ask another ten. average people will agree with your choice to delay or avoid. If it were easy. Yet.

It is having a goal and working passionately toward that goal. They always have. They always will. you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing. smile and get busy. The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit. The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning.Style and Attitude and Work Matter Following The Action Principles . An exceptional man or woman will succeed at any business any where. 31 . Stand tall. It is a style and an attitude.

“No.27 Donald J. It is looking at an adversary across the desk and saying. commitment. simply. while keeping the big picture in mind at all times. In business. toughness means playing by the rules but also putting those rules to work for you. even when they are under attack. Donald J. Trump Businessman Get T ough Toughness is pride. toughness means avoiding complacency. It is being who you really are. and the courage to follow through on things you believe in. It is solving problems instead of letting them fester. Trump For a nation. even when society wants you to be somebody else. drive.” 32 . meeting and solving problems head-on. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose.

there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. This is the plan.Buying and Selling Businesses You don’t have to crush your competitors. successful businesspeople are always thinking about investing and divesting. to sell your business to your competitor. When you are known as a capable. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world. the odds are that you can peacefully co-exist with others in your industry. 33 28 . In business and in life. Since there are economies to be gained from greater size. if you are following The Action Principles® philosophy of self-improvement and service to others. Not always. but at times. you probably aren’t going to be working forever. honest and respectful businessperson. at some point. it may be advantageous for you to acquire your competitor’s business or. Since there is usually enough new and underserved business to go around. Perhaps on your path to wealth. these opportunities do materialize.

You set the bar high for yourself and you expect the same from your workers. These average employees. Be proud of yourself and your company or keep changing until you are. often working just hard enough to not get fired. you have more because you do more when more is needed. You are a demanding employer. You are a volunteer who is generous with your time and resources. Be proud of who you are for good reasons. You are a listener. Many employees can’t stand the pressure of working in a competitive. There is no secret to your success. dynamic work environment. You delay gratification and invest. You employ a staff that wants more than being ordinary and they expect and receive above average compensation. Take joy in doing an exceptional job. can find employment elsewhere. 34 29 . perpetually waiting for the next paycheck. You study and work hard. You are a leader in your industry.Be Proud You exercise and watch what you eat and how you dress and how you treat others. You are ambitious and goal oriented.

Be Decisive The United States Marines are a rapid deployment force. the generals frequently call them. you have to train every day to be prepared to meet the challenges of the marketplace. They have to be adaptable and decisive. Don’t over analyze. you can’t plan for every possible eventuality. 30 35 . Don’t procrastinate. go. you’ve got to take action and adapt to the environment and the circumstances as you find them. You have to plan and take decisive action. No one is going to come up to you and hand you a bag of money. Marine battle planners look for a seventy percent advantage and then they go. Do what needs to be done and get it done. In combat. go. They train every day to face all types of scenarios. You can become a perfectionist. Take action. When a dangerous job has to be done quickly. In business. The Marines have to be ready to fight anywhere under any conditions.

If possible. You can do more. Offer a quality product or service that the market demands at a fair price. You do not need to do more. Copy success. you already know what characteristics make a business successful. Simply start and continue to do what you know you should be doing. Ask for more business. Or. You can search the world for hidden secrets. Find the leaders in your industry and do what they are doing. Very simply. as an alert and aware consumer. Appreciate your customer. There are three simple rules required of all successful businesses: 1. Say thank you. 2. you can start a business and get to work. Don’t fool yourself. make them your mentors. 3.Three Rules for Business Success You can spend years in business school studying complicated economic theories. 31 36 .

you may think that taking advantage is an advantage. You know the right thing to do. You can be deceptive in your advertising. others will have noticed your duplicity and may plot against you. You can feel good about who you are and how you earn a living. You can recommend unnecessary services. You will be rich but reviled. 32 37 . You can decide to set the standard for your industry and maintain your core values. many will relish your demise. You can cut corners on your products. Your word and your handshake should mean everything.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated. In the short run. It is much better to be a serious person who takes his business seriously. In the long run. Eventually. It is much better to live by a code of honor and core values.

At times. You need days off and you need vacation time. However. “no. your natural inclination will be to try to do more. 33 38 . your efficiency and productivity will diminish. there comes a point when enough is enough and when you must save yourself and say.” If you are overworked. As a successful person. forget the email. need sleep and are stressed and angry. Find your calm center where you can recharge your batteries. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing. do it.Stay Centered As a successful person. Naps aren’t only for children and meditation isn’t only for monks. Your health will be affected. The work and the problems and the opportunities will all be there tomorrow. All those forced to be around you will suffer. there will always be demands on your time from competing interests. you’ll need to leave work alone. put away the cell phone and just retreat to where you can find your own way to relax.

But. You can love that you are providing good jobs. You can love the challenge of creating and building your business. You can love the high standard of living resulting from your hard work. success in business can mean more than money. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives. you can find a lot to love. You can love the feeling of power that self-reliance gives you. You are in control. 34 39 .Love Many Things Being a successful businessperson. You can make the choice to take early retirement. laying a smoother road for your heirs to follow. You can love the opportunity to be a leader to your employees and a positive example for those in your industry. develop your special talents and build a solid financial estate. You can love the feeling of pride that comes from offering a quality product or service to your valued customers.

You are in business to make money. 35 40 . Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. Not all employees are created equal. All customers are not always right. You are in business to make money. magazines and television. Find ways for those with influence to sample your product and talk about it. newspapers. Some bring to the workplace personal issues far beyond your control to correct. you might be much more effective by finding online niche markets. many with little or no interest in your product or service through traditional mass media advertising. Start the buzz. Some have unreasonable expectations. You can never be all things to all customers.Forget Everybody Rather than trying to reach everybody. Sometimes you have to make personnel changes. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field.

it is not the trappings of accomplishment and wealth that will bring you respect. 36 41 . hands and steady eyes matched with a gentle smile. You have studied your business inside and out. You are a proud example of a leader. clothes and jewelry. open minded and a good listener. You are like a steel bar wrapped in cotton. Praise or criticism does not affect you because you know who you are. You have diplomas and awards. You have strong quiet. You are curious. You work hard and you appreciate those around you: employees. You act naturally and relaxed. You have nothing to prove or defend.Maintain Your Presence You are a successful business person with a nice house. However. It is your confident presence that says that you belong where you are. You willingly share your enthusiasm and good fortune. vendors and your customers. car.

There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow. The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas.The Business Doesn’t Matter The business that you choose doesn’t matter. There are five thousand different types of businesses and people have gotten rich from all of them. 37 42 . With The Action Principles® and the three simple rules of business as your guides. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama. The moral is that if the business doesn’t matter you should choose something that you love doing. work doesn’t seem like work. The business doesn’t matter but your style and attitude do matter. When you love your work. you will soar far above the average.

Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.

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Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44

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Ross Perot American Business Leader

Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.

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It is easier to sell to a loyal repeat customer than to try to sell to someone new. It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. Thank them. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees.Show Loyalty Build employee loyalty through fair dealing. Loyalty is a two way street. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service. 41 46 . Reward them. Let employees know that you appreciate their efforts. Make everyone feel that they are a part of an important team doing honest work. you have to give it first. You need your core of loyal veteran workers to set the example and lead the way for new hires. To get it. keep them informed and in the loop. With good news or bad.

You are alert and aware. Seek their counsel and ask for their help. partners. investors and other businesspeople. You are hard working and opportunistic. This is how you’ll get ahead. Self-promotion is a good thing. you can read business books. financiers. Good things will happen because you make them happen. You have your goals and objectives and to-do lists. From your research. consultants. such as: executives. you know what it will take to reach the next leadership level of responsibility and income. clerics. politicians. and thank them.Advance Your Career You are a self-reliant. Always be on the lookout for people who can advance your career. vendors. blogs and journals. Let your bosses know that you aspire to greater things. You can take courses and join and participate in trade associations. take-charge person on a mission to build your career. 47 42 . To get ahead. Listen. You don’t sit still and hope that some lucky opportunity will befall you. You know who you are and where you are going. You have identified the leaders in your industry and you know what they are doing. teachers.

Match the right person to the right task. You assign tasks that are cost and time effective for others to do for you. 43 48 . Ask the employee to assume responsibility for the task. Say thank you. You also delegate tasks that employees can do better than you.How to Delegate You can get more done with others’ help. Establish a realistic completion time. Be sure the employee understands the requirements and due date. Encourage feedback if problems arise. This will help you to concentrate on what you do best and allows you to think. Precisely explain your expectations for the task. plan and improve organizational efficiency. follow up. Periodically. which means learning how to delegate assignments.

How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by. For each specific project. 44 49 . This is not you. you will be on the road to project success. ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money. what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success. which is your success.

if used. you are even better positioned to define your own financial future. With your work ethic and core values. will better mankind. This is sad. If you own your own business.Develop Your Special T alent There is something special about you that makes you one in ten thousand. 45 50 . you are going to rise quickly to the top twenty percent of your profession. You have a special talent which. You will know what your leaders do and how much they earn. The vast majority of people never find the time or have the resources to identify and develop their special talent. This does not have to be you. You will have the time and the resources necessary to find and develop your special talent. In the corporate world. It will be your goal to join this elite group. your entry is almost guaranteed.

46 51 . To find the superstars in your industry. you must follow-up with a thank you and this is also copying success. seminars and conventions. You learn all you can about sales and you find the leaders in your industry. Join all applicable trade associations and participate in meetings. Find out what they are doing and do what they are doing. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. Of course.Copy Success You learn all you can about your product and your customers’ needs. Don’t be shy about asking for advice and networking assistance. what would they do if they were you? This is called copying success. Ask and listen. Most successful people will be flattered and not annoyed by your attention. When you find suitable role models. read your trade publications and identify all trade websites and blogs. maybe most importantly. take them to breakfast or lunch.

What can you do to make more money and advance your career? You work from a prioritized to-do list. 47 52 . where you are now and where you are going. In this defining moment. There are personal areas that need improvement. happier and more successful person. what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. you look for small ways to challenge yourself and spoil yourself. At work. Be honest with yourself. This list helps you to separate the urgent from the important from the routine. you stop to think about where you have been. Every day. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit. No one is perfect.Develop Winning Habits Every day. No one knows you better than you. you can choose to invest one month in the formation of new. positive habits and become a better.

If you can understand and accept the following little reality of marketing. Most people can’t do this job. “Some will.” 48 53 . partners or venture capital. you can be a successful commissioned salesperson. This is why sales people are highly paid professionals. You don’t need advanced college degrees. A person who can bring in business is a very valuable asset. You are among the elite. All the jobs in the company depend on the sales force’s ability to sell. They can’t knock on doors. So what? Next.Salespeople Rule Every company relies on its sales force. They take rejection personally. They can’t work alone. your fortune is make. If you have the courage to talk to customers about buying a quality product or service at a fair price. You have all you need – you. Some won’t. You are your own business.

The salesperson doesn’t want to take the extra time to explain the extended warranty. Appreciate that some may praise your hard work while some. may resent your willingness to do more than is required or expected. Over time. You have accepted hard work. Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs. 54 49 . The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied. What others avoid can become your opportunity to profit. You want to work at work. The real estate agent doesn’t want to show a house on a Sunday night. The rest of the time they are engaged in nonbusiness activities.Accept Hard Work You know and accept the value of hard work. Many people don’t work very hard at work. Because you are goal-oriented. this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. even though these are the tasks which may be the most productive for the company. you don’t need a lot of motivating. especially less ambitious co-workers. Some people are productive only half of the time.

Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends.The Boss is The Rainmaker In a small company. If you own a house painting company. The caterers need functions. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. always trying to get the next job. The chiropractor needs patients. you may want to work on the crew but your real job is knocking on doors and always. will be as the rainmaker. Without customers. perhaps your only function. If you own a restaurant. 50 55 . As the boss. The law office needs clients. until your business is well established. you have no business. your primary function. someone has to bring in the customers.

create a better rapport with your audience by coming out from behind the podium. Smile. you can mentally rehearse and practice. Have a comfortable yet firm handshake. Before you ever open your mouth. fingers. Stand up straight. Before a big interview. torso. shoulders. Introduce yourself.Communicate with Ease Body language is important. Nodding your head shows that you are listening and are interested. arms. how will you sound. Make your speech short and conversational. using the theater of your mind. Keep your chin up. speech or presentation. Tell stories. how will you stand and sit and how will you be warmly received. forehead. Keep your hands open and exposed. Respect others’ personal space. Take a deep breath and relax your body from the top of your scalp. mouth. Breathe and relax. legs and toes. 56 51 . cheeks. your body is communicating your interest and your power. People who are in agreement with each other will usually be mirroring each other’s moves. Plan what will you wear. Listen and don’t interrupt. Don’t preach. chin. When you are giving a presentation. neck. eyes.

compassionate and decisive. Act sooner rather than later.Helping T roubled Employees One troubled employee can poison a work environment for everyone. You are running a business. You must be alert. outside problems. Have a personnel policy in place to deal with troubled employees. As an owner or manager you must remain aware of all of your leadership obligations. He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. If an employee becomes self-absorbed by his or her own personal. you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. 52 57 . At the first sign of concern. for the sake of all. aware. Answer his questions regarding his rights and responsibilities. Be fair but be firm and. bring the employee into the office and have him read the policy. don’t allow the situation to fester or linger.

When you invent something.Imitation before Innovation See what others have done. You want to research and stick closely to the tested. As you think about entrepreneurial opportunities. You first have to convince customers that they want your new or better something. See what you can do. you have to make them buy from you. Copy it. this is best done after your business is established. even if you succeed at the convincing. 58 53 . you double your challenges. when starting your own business. Follow it. If it works. don’t fix it. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. don’t forget any networks or connections that may give you an advantage in starting your own business. Again. Then. In general. there will be plenty of opportunities for you to innovate and try new ideas. After your business is established. you are an entrepreneur and not an inventor.

How to Choose a Partner A partner is someone joining you on your journey to financial independence. You should expect that your partner would be a professional who would support The Action Principles®. The idea is that you both stand to achieve more with the help of each other. Allow these core values to provide a framework for working together. If you are an ambitious hard worker. You will meet regularly and exchange information in a supportive environment of mutual respect and trust. Choose wisely and benefit. You have complimentary skills. Select a partner whose style and attitude is compatible with your own. Good partnerships are a blessing. always offering each other objectivity and positive reinforcement. your partner should be likewise. Partnerships that go bad can be a nightmare. 54 59 . Partnerships are a two way street. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another. There must be a shared vision and a comfortable balance of power.

Average people think in terms of immediate gratification. Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. They realize the time value of money and how sound investments made today can have a compounding return tomorrow. Average workers without investments may have to work until the day they die. Average people typically work forty hours a week and feel satisfied and exhausted. how the selfreliant accomplished what they did. Average people will wonder. selfreliant workers may be in a comfortable financial position to retire in only a few decades. They will assume it was through inheritance or luck and they would be wrong. In marked contrast. 60 55 . They are forward thinkers. wanting what they want now. but too late. The rewards of hard work and investing can be powerful. They hope that their companies or the government will take care of them in their old age. average people spend every dime with nothing reserved for retirement. A self-reliant person thinks differently.Invest In Your Future Regardless of their annual income.

rich and retired. Invest. Or. writing. You will work hard for fifty or more hours a week for twenty or thirty years. early retirement might never happen. Retiring early doesn’t just happen. This is the plan. if you work for yourself as an entrepreneur. The average age of Untied States Senators and Supreme Court Justices is nearly seventy. but not if you are young. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. It’s easier to give your time if you already wealthy. It’s tough to launch a singing. It is a young person’s plan to make. acting or artistic career. However. These are nice options for those with sufficient investment income. early retirement can be your specific goal. If you work for someone else.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties. Summer Redstone was one of the most influential men in Hollywood into his eighties. You may love your job enough to never retire. sell the business and retire. maybe not. Volunteers can assist with many problems in the world. These men and woman love their jobs. 56 61 .

and will your special talents be developed and recognized? Have faith. Some will be pessimists who always look at the bad side of everything.Have Faith Anyone can be hard working and motivated for a little while. You research. observe and study. 62 57 . when you dare and challenge and test the status quo. You may need a thick skin to listen and then. proceed anyway. Will your new business succeed? Will your investments prove wise? Will you retire early. you will meet many doubters. trying to protect you. Persist. Believe in yourself. but only those with faith can sustain their efforts for the long haul. When you venture out beyond where average people are comfortable. Have faith in yourself. Go for it. You have seen what others have done and you see no reason why you can’t do the same. Some will be skeptics who are jealous of your courage and your willingness to take risks. Some doubters will be your family members. Have faith. Only those with faith will try and try again.

you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 .Your Core Values As a successful businessperson. a self-confident individual and a decent human being.

Ideas. 59 64 . Then pull together to leave the past behind and move on to new challenges. respect one another and share the credit for the greater good of all. reasoned criticism and questions must be encouraged. suggestions. The team’s mission must be outlined and understood through clearly defined goals.How to Build a T eam To build a strong business team. everyone should band together to figure out what went wrong. Individual strengths must be identified and appropriate roles assigned. salvage what you can and make amends. Everyone should take a personal and team pride in beating the competition and being the choice. When mistakes are made and business is lost. Everyone commits to doing his or her individual best to work to a high standard. Each must be willing to make occasional personal sacrifices. each individual must subscribe to the principle of putting the team first. Responsibility and accountability must be accepted. Consumers have a choice. Those with experience must be willing to teach and assist beginners.

Your manners should be impeccable. your best self. Whether you are a soldier. stay alert at industry meetings and find the people who have already done what it is that you want to do. You must know what characterizes the style and attitude of a winner in your profession. others will turn to you as the good example. you can look well groomed. Go through your trade publications. Set the example. First impressions are lasting and all impressions are important. farmer or bank president. Look the best that you can look. Copy them in manner and dress. well dressed and confident. confident person capable of taking immediate action to achieve a worthy goal? You should. 65 60 . or change until you do. Keep improving. thoughtful spiritual person of action? Do you see a fit. Do you see an Action Principles® Champion? Do you see a tough. When you are successful. Be yourself. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust.Look in the Mirror Look in the mirror. Like what you see. You are who you appear to be.

a leader in your industry. So.20% extra to invest. spiritual person of action.Imagine You are what you think about all day long. See yourself as a successful businessperson. think of yourself as an Action Principles® Champion. You have the free will to choose who you will become. stop imagining and do it. See yourself having enough to give back to those deserving who are less fortunate. thoughtful. a tough. See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless. See yourself as a hard worker with enough money to pay your bills. 61 66 . See yourself earning in the top twenty percent of your profession. See yourself as a respected member of your community. live comfortably and still have 15% . Now.

Your good name and your solid reputation will be held sacred. you will never betray that trust. whether that means more business for you or not is not relevant. 62 67 . You will still build your business for the longer haul based on honesty and integrity. When customers put their trust in you. safe work environment where all employees can prosper. You will do your best to offer the highest quality goods and services. You will be truthful. When you make a promise to a customer.Hold Sacred Your word is your bond. you will do everything in your power to deliver what is expected and more. but real value to your customers. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. You will give honest recommendations. You will lead and insist upon on a team effort to provide a clean. which means not just perceived value.

You have goals and objectives. You don’t grab more than you need. You are determined to make your one life meaningful. Your strength is that you are an ambitious. You will find the leaders and in your industry and you will listen to them. Others know what to expect of you. 68 63 . Your strength is that you know what you want to accomplish. surf websites and will participate in trade-related blogs. They put you among the elite. Focus on these strengths. volunteer Your strength is that you are not greedy. Your strength is that you are willing to learn. You are consistent. You have a personal mission to complete. hard worker who will concentrate on the difficult aspects of your job and who will.Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. You will share. You will read books related to your industry. You are the person who will stand for what is right. You are able to step back. when necessary.

you are crazy. Many around you will be quick to say. with courage. as most do. then. With the best of intentions. No one expects you to be more than you expect for yourself. 64 69 . You may try again and still meet defeat. When you hit a wall. courage.” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. Have. face your fears and do it. “I told you so. However. with plenty of pot holes and boulders to avoid. you will risk and fail. to carry on and persist. the road will be curved. you will become a seasoned veteran and your persistence will pay off. You will be delayed. you may feel crazy to keep going. if you are learning from your mistakes. If you are making the same mistakes again. Now. More likely.Understand Courage Rarely will you find a perfectly smooth straight road to financial success. it will be easy to quit. It will take courage to be a contrarian. Your faith may be tested.

even in this populous. S. or private realm.65 Sandra Day O’Connor Former Assoc. governmental. 70 . Justice of the U.” As his career attests. So be a full participant in life’s opportunities. devotion to excellence in all things. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful. It is the individual who has acted or tried to act who will not only force a decision. one concerned and dedicated person can meaningfully affect what some say is an uncaring world. If you strive for excellence you can and should have a substantial impact on the world in which you live. complex world of ours. Aim high. Whether the individual acts in the legal. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way. even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. can have its rewards. but have a hand in shaping it. The individual can make things happen. Sandra Day The individual can and does make a O’Connor difference.

optimistic and happy today. Do it and feel good about doing it. today. you can make the choice to tackle something personally challenging that you have been avoiding. You can decide to be positive. You don’t have to wait for a promotion. Your future is the long road. You must do your best to make the best of each day. to get married or to graduate. You can decide to be fit. You can decide to work hard and share. You can decide to change poor habits into winning habits starting today. You can decide to be well read. 66 71 . Starting today. Your future will be based on the decisions you make today and live every day. On the long road. Success is lived today and every day. well groomed and well spoken. Success is not a distant goal. the cumulative effect of good days will be a wonderful life of respect and accomplishment.Run the Short and Long Roads Today is the short road. Your life is a succession of days.

What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors. At a minimum. it isn’t. it will take 7-12 consistent impressions before you are noticed and more to be memorable. They should compliment each other. When you produce an ad that delivers the desired result. Talk to your customers about their preferences. website and advertising should be simple and direct. Keep it clean and honest. keep running the same ad until it stops working. No business can be everything to everybody. so ask for testimonials and start the buzz. 72 67 . Do your research. Know your brand. Set measurable objectives. Satisfied customers are your best advertising. Find your niche and the media that targets your niche. slogans. colors. Focus. Talk with and not at your audience.Advertising Basics Know your business. stationary. If you have to worry if your message is in good taste. Find the leaders in your industry and design your advertising campaign around their online or offline strategies. Know your target audience. Know the media. Your logo.

The important point to remember is that you aren’t a bystander who will never know victory or defeat. but you can and have done something. 68 73 .Close the Door on Regrets Smart people still do a lot of dumb things. or you can simply get over it. The past is the past. you can kick yourself forever. With hindsight. You a player in the game and you have had successes. The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets. Well. Close the door on regrets. You can’t do everything. you might want to shake your head in disbelief at how good those missed opportunities look now. Successful people still make a lot of terrible business decisions. You can learn from the obvious signs that you missed and do better at your decision making the next time. Stop looking back and keep looking forward. Stop to look at all that you have accomplished. time moves on.

” 69 74 . Gucci. You want to deal with the consumers who insist on dealing with the best. you’ve got to ask for it. give yourself a raise and then prove that you’re worth it. in most cases. Let them go. “Quality is remembered long after price is forgotten. they will grumble about everything and. Raise your prices and be seen as a premium brand in your industry. you can’t be shy. produce the lowest profit margins. If you want more.Raise Your Prices Being an entrepreneur. If the bargain hunters are also cheapskates. Raise your prices. Follow the advice of the luxury goods maker. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience. Raise your prices.

000.7 million and an average annual household income of about $250. He is a fifty-seven year old married male with three children.The Typical American Millionaire The typical American millionaire actually has a net worth of $3. Two-thirds of millionaires work between 45 . Ninety-seven percent own a home. Eighty percent are first generation affluent. The majority of millionaires never received even a single dollar in inheritance or any money for college. Six percent are Ph.D. Six percent hold medical degrees.s. 75 70 . Eighteen percent have master's degrees. Eight percent have earned law degrees.20% of their income. There are over eight million millionaires in the United States. Most are entrepreneurs who own their own businesses. Half of millionaires’ wives work and most are teachers. Two-thirds of millionaires work for themselves. Most invest 15% .55 hours per week. have a college degree and are still working.

It takes a plan. make a plan and execute that plan. You do what you have to do. you have to be self-reliant. It takes sacrifice. health and spiritual needs. Average people waste a lot of time. social. It takes boldness. figure out an exit strategy and act by getting another job or starting your own business. remember these ten important words: “Know your customer. If you are well organized. know your product. 76 . If you have to work fifty hours per week rather than forty. figure out how you can advance your career and act. If you dislike your job.” Rich people own real estate. Every day will bring you one day closer to your goals. You will still have time to fulfill your family. You can work to raise money for investment and manage your investments. If you are a business owner or salesperson. you are prepared to do that.71 Act With Boldness If you want to be in the elite. you can work to pay your bills. If you like your job. ask all to buy. It takes a will. so figure out how you are going to raise downpayment capital to acquire investment real estate.

But.” What do you really need? If you are in the elite top 20% of achievers. which means “things as they are. You will enjoy a comfortable life. the known and the predictable. The status quo. the convenient. tempting you back to your old ways of easier days.S. as the U.Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and. “The only easy day was yesterday. then. Routines are hard to change. only one percent will ever take the action recommended. the 99% simply continue to do what they've always done: the easy. 77 72 . you should attain all of the material wants and needs for yourself and your family. You will feel the pull drawing you. of the few who do.” has an extremely strong pull. Navy Seal Commandos say. By aiming at the top one percent. bad or indifferent. have to change again and once again. the top twenty percent will seem like a very easy target to hit. You may make a change and. One Percent! What about the other 99%? Good.

advertising reps. Find the work you love and go for it. 73 78 . you should be able to work in the field as many people do. You have one life. They are: announcers. If you love soccer. They are coaches and trainers. Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things. groundskeepers and team executives. There is an entire world wide industry of people making a good living from the sport of soccer. photographers. You made a mistake going to law school because you’d love being a personal trainer. You hate being a bus driver but you’d love being a portrait painter. work doesn’t seem as much like work. writers. You don’t like working in a hardware store and you’d love working in a bird sanctuary. They are salespeople who sell equipment.Do What You Love Doing There are a few people making a lot of money as professional soccer stars. promoters. When you do what you love.

Pay attention to complaints. Keep reminding yourself that without customers. You know that too many businesses treat you like they are doing you a favor. As a businessperson. Thank them for their honest input. When they do choose you. As a consumer. Every day. you have no business. listen to your customers. Appreciate the customers you have. To build your customer base. you know how successful businesses operate. your success relies on your ability to convince them to choose to spend their money with your company. 74 79 . This is a mistake and a sign that the large company may be losing touch and business.Appreciate Your Customer People have money and they choose how to spend it. smile and be appreciative. you may encounter the grumpy plumber. the disinterested clerk or the rude secretary. The larger the company. Make good on mistakes and reward loyal customers whenever possible. the more detached the employees may be from service to the individual customers.

Become involved in local business groups. It should be a long list. All networks begin with you as a strong link. he will expect you to reciprocate. If people smile when they see you enter a room. Speak up. Hand out lot of impressive businesscards. Don’t make people have to guess what you do and what you’d like them to do for you. technicians and even competitors. Cultivate relationships. You are a businessperson in the real world. Volunteer for committees. Networking is a two way street.One hand washes the other. You get what you give. You need to form satisfactory relationships and connect with lots of people: customers. you are a good networker. Ask for the business. Be able to explain clearly what you do. Keep in touch. 80 Build Networks 75 . Ask for testimonials and referrals. Learn who the powerful people are in your community and court their support. shippers. suppliers. You are not a monk living alone in a mountain cave. You should make a solid impression on those linked to you. Practice remembering names. Think likeable. competent and helpful. Join trade associations. If someone gives you a prospective lead.

Ideally. What do you think about what they think? 81 76 . you want new workers to be smart and hard working. you have to be the best yourself. benefits and perks. You want customer service employees who are problem solvers and who follow up. You want to hire people with the right qualifications for the right job. your best new hires will come from the recommendations of existing employees and from your own networking. which is taking money away from them. When you have acquired a winning staff. which is giving people money. is a lot easier than firing. ask prospective employees to read The Action Principles®. Frequently. You want front counter staff to be pleasant and accommodating.Hire Slowly Hiring. Hire slowly. They should not need a lot of hand holding and can either hit the ground running or learn quickly. You want executives with good communication skills who will get up from behind their desks and lead. If you want the best. You want workers who will comfortably coexist with present staff. you want to retain them by offering competitive salaries. Between the first and second interviews. You want sales people who are knowledgeable and ambitious.

Explain benefits to which the employee may be entitled and how references will be handled. a final warning will carry a thirty-day grace period to correct the problem or be terminated. Call him to the office and be short and to the point. They may be missing during work hours or. The fired employees should have received prior written warnings regarding their behavior or performance. Don’t linger. This person may be given an excellent reference. Document everything. He should be escorted to his work area to collect personal items and immediately escorted out of the building. Their image or manner may be unprofessional. deceptive or dishonest practices. The termination should not come as a complete surprise. You fire employees for personal reasons. Normally. 82 77 . If you expect trouble. have a witness present. The business may be in a slump or the employee’s position may have become redundant. severance package and grace period to find a new job. A laid-off employee is released for business rather than personal reasons. have shown repeatedly that their job performance was unsatisfactory. Do it.Fire Quickly There is a difference between laying off and firing an employee. This is a difficult part of a manager’s job. Do not disparage the problem employee. These workers may have been involved in unsafe.

9.The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer. 5. abuse or conceal information. Report ethics violations. 6. Never act unethically. even if someone else tells you to. 2. 8. Avoid conflicts of interest between work and personal life. 10. Be honest and fair. Cooperate with any investigation of possible ethics violations. 4. Never discriminate. Seek assistance if you have questions about ethics. 3. Follow the law at all times. Never ask someone to act unethically. Wal-Mart: 1. Never manipulate. misrepresent. 78 83 . 7.

Legitimate self-confidence is a winner. The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source. Self-confident people aren’t afraid to have Jack Welch their views challenged. They relish the intellectual combat that enriches ideas. How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it. There is a fine line between arrogance and self-confidence. 84 . They determine the ultimate openness of an organization and its ability to learn. Don’t ever compromise “being you” for any job in any institution. and wearing ambition on one’s sleeve can have the same effect.79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer.

Today anywhere in the world. You contribute. Those days are gone forever. You must make your diplomas and degrees worth more than the value of the paper.Learn All education is ultimately self-education. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money. You are proud and confident in your self-education. You hang out with smart people. You must do the studying. 85 80 . You question why civilizations rise and fall. You try to understand why happy people are the way they are. You read. You want to know lots of things because you want to do lots of things. a motivated student equipped with broadband can get a better education than a lazy Ivy League student. You question. You had an advantage. You learn. The job of the teacher is to guide and motivate. Your life must be a never ending thirst for knowledge. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. You listen. You are curious to know how and why some people get rich.

You want to be the head teller. observing operations and asking a lot of questions.Ask a Lot of Questions You are a clerk working in a bank. you want to be the manager and then the president of the bank. 81 86 . ask. Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you. You are asking lots of questions and tailoring the course to suit your objectives. You have a lot of questions to ask and a lot of listening to do. When you are the head teller. Based on the information you receive. There is no such thing as mental telepathy. ask. People are not mind readers. There is no time to be shy. Average students sit like stone statutes in class trying to avoid making eye contact with the professor. You are a student taking a course. This is your career. There is no book to tell you how to do this. You are the opposite. you will take action. You must do your own research. If you want something.

there were heroes who shaped the world. you are lucky. Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them. From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa. heed the warnings and stand on guard. As a business person. their lives. 87 82 . on the web. In the libraries. Besides biographies. their style and their attitudes have been researched and recorded. You can read the history. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times. Take advantage. There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. it is there. in the bookstores. most famous business leaders have written autobiographies to show you the way to achieve your own success. All education is self-education. The work is there.Read Biographies The lives of the greatest people ever to walk the earth have been documented.

Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success. you lose. Learn from your competitors. Average people are waiting in hope that good fortune will find them. are not waiting. 83 88 . You. Talk to your customers and vendors. The business world is changing at lightening speed. Find out about the new products and services being offered by the innovators in your industry. Read your trade publications and blogs. We are at the dawn of a new Industrial Revolution. Go to local business meetings and industry conventions. You aren’t afraid to hear the truth and learn. Listen to your mentors. If you snooze. an Action Principles® Champion. Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise. You are identifying the next step toward your goal and you are taking it.

You have high hopes but hope doesn’t pay the bills. you realize your error. lose time. After a few months. Be smart. Survive to succeed another day. You made a mistake. Many of these ideas will be good and will improve your business and advance your career. some very bad. Even the best and the brightest make mistakes. Do not throw good money after bad by trying to save a failed strategy. Be tough. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining. Heed the warnings. some of these ideas will be bad. You will have lots of ideas. always researching and learning. Yes. You spend a lot of time and a lot of money opening a new location. Be real. Heed the warnings.Heed the Warnings As an Action Principles® Champion. Get out. your wallet may be lighter and your ego may be bruised. you will be curious. 84 89 . Pull the plug. Bite the bullet. However. heed the warnings. Take your medicine. lose money and feel humbled.

Always low prices. 90 85 .S. Army. Where do you want to go today? Visa. N. We are driving excitement. The proud. Make the dream come true. The best a man can get. Hallmark. Be all you can be. Microsoft. Wal-Mart. U. The power to be your best. Pontiac. U. Home Depot. Make progress every day.Y. The few. Where low prices are just the beginning. Verizon. Built for the road ahead. Walt Disney World. Target. IBM.S. Apple. Creating a higher standard. The heartbeat of America. All the news that’s fit to print. Chevrolet. When you care enough to send the very best. Marines. Pay less. Times. It’s everywhere that you want to be. No surprises. Gillette razor. Holiday Inn. Expect more.American Business Slogans Ford. Solutions for a small planet. Cadillac.

Never waste time. They read. make that goal to do a lot more reading. Read forty books on a subject and you will be a world authority on that subject. 86 91 . Read There is one significant characteristic that separates smart people from the crowd. newspapers. e-books. Read forty books on real estate investing. Smart people read. Read. Everything you need and want to know is in books. Always Bring A Book. This is a very good reason why the average person is going nowhere fast. No excuses. Read forty biographies. magazines and on the web for you to read. Read every day. Read forty books for pure enjoyment. If you are going to set a new goal for yourself. A-B-A-B. Never be bored. Read.Read. Read forty books on small business. Never be alone. The average person reads one book a year. Educate yourself.

It may take you a few tries to get the proper words and tone. What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. Your favorable first impression must be professional: simple.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. 92 87 . 80 – 200 words is a good length. All the writing and editing and practicing is worth the investment. Hence. direct. conversational and unrehearsed. You may want to write different variations for different prospects and situations. Your objective is to exchange businesscards and. You have two minutes. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm. friendly. impressive. perhaps to arrange a follow-up communication. you need an elevator pitch. interesting and brief.

That’s important! 88 93 . positive rapport with people by remembering and using their names and the names of their spouses. It may be more difficult to say to say.” Say them. “Please. children and company.” Any time you give your word. “Take me.” Live by these important ten two-letter words. it is up to me. “I’m sorry. mean it. You establish an immediate.” Remember the Golden Rule. Be sure that your manners and language are impeccable. volunteer for a hard job and say. It is easy to say.” and “May I help you?” and “What do you think?” Say them anyway.” and “Thank you. “Do unto others as you would have them do unto you. “If it is to be.A Few Important Words Good manners open doors and are welcomed anywhere. Be that one person who will step forward.

Go Green
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94

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Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95

Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.

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Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs. You’re the boss and supervision is an important managerial responsibility. 97 92 . rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation. give suggestions or warnings to employees needing remediation and in public. praise exemplary behavior. you should immediately take corrective or supportive action. Do the employees appear cheerful and helpful and ready to help or bored. In private.

chances are you’ll catch only those little fish. and having a power breakfast at the right restaurants. wear the right clothes and carry the right accessories. Copy success by finding the people who are making the big deals. This is not all superficial. If you want to land the big fish. You may find your best prospects while playing golf at the country club. You want to be at right place at the right time to make your elevator pitch for your next big deal. enjoying the museum. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall. you’ve got to go where the big fish swim and have the correct bait. Start hanging out with them and looking like they look. You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. Some salespeople sell house trailers and some salespeople sell shopping malls. Don’t sell yourself short. It is how big business is done. why not you? 98 93 . Somebody is going to make the next big deal. You may look like you belong if you drive the right car. sounding like they sound and doing what they are doing.Go for the BIG Fish Tf you are fishing for minnows.

that twenty percent which is often the most productive. Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness. An assistant frees you to do the more difficult parts of your job. 99 94 . This person represents you. you must clearly outline your expectations with a detailed job description. ethical or hard working. pleasant. well mannered. You can’t teach someone to be intelligent. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis. Hire an assistant carefully because you will be spending a lot of time with this person. An assistant can free your time. An assistant’s style and attitude are at least as important as an impressive resume. During the interview process.Magnify Your Effectiveness As a successful businessperson. you accomplish a lot and with a personal assistant you can do even more. You can teach an assistant your job. helping you reclaim more of your personal life.

you won’t be a business owner without problems. Take the lead. 100 95 . Project the consequences of different strategies. eliminate extraneous aspects and develop possible strategies. Deal with it. Brainstorm. follow-up. Choose your best option and take decisive action. Make a decision. Begin by precisely defining the problem. You will be a business owner who knows how to deal with the problems you have. Don’t let small problems linger and fester into unmanageable crises. Consider solutions. Analyze the problem from different perspectives.Deal With It As an Action Principle® Champion. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. adjust and move on. if necessary. Review.

Sites like YouTube and Facebook and MySpace are creating social networks of thousands. Modern technology is evolving quickly making the entire world your marketplace. Say something. 96 101 . your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight.Embrace Technology Don’t be left behind. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video. the Internet was the secret world of the nerd and the hipster. Yesterday. The world is listening. Start some international buzz. sometimes millions. Get the right hardware and software and stay in tune with the changes. linked through a common interest or event. Today. Be there.

long term tenants for your properties. As an Action Principles® Champion. study American companies. a store. such as Starbucks and McDonalds. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. you are in an excellent position to supercharge your financial plans. you can be their commercial real estate link and secure solid. it’s great to have both investments. Be smart. Contact these companies. However. forethought and action. In your local business networks. the retiring entrepreneur/real estate investor may be wealthy. Perhaps. with ambition. You will have an investment with a great tenant. retail block. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. 102 97 . office building or warehouse for your business.Invest in Commercial Property If you are an entrepreneur. The retiring employee may be left with little. being alert and aware. you may find up and coming entrepreneurs. If you are living in a foreign country. you. You can buy commercial property. find their location requirements and offer your local expertise as a commercial property developer for their franchisees.

you will dare to challenge your status quo. they laugh at you. you win. Then. once you succeed. ever self-reliant. But. “First they ignore you. Then. they fight you. Of course. See what others can’t. You will research. a revolutionary. Succeed like few others.Start Your Revolution Gandhi said of the revolutionary. Do what others won’t. everyone will swear that they were on your winning side from the beginning. Through trial and error. 98 103 . Then. You will persevere as you are banged and bruised along the learning curve. you are a contrarian.” Starting your own business. and find the supporters and the money to proceed. Every business starts with one person’s idea that sounds crazy to the risk adverse. you eventually win.

if you can interest others in reading and discussing The Action Principles®. thank you. ® 99 Action Principles 104 . Not everyone has Internet access. Also. thank you. please do so and thank you. The Action Principles® have been translated into over twenty languages. Thank you. Your donations are needed and appreciated. so we distribute tens of thousands of Action Principles® books each year through schools. in print or on your blog.com for further information. As a person of influence. We welcome your promotional ideas and your hard work. Visit BillFitzPatrick. Please join us. don’t forget to write and post your own Action Principle®. thank you. online. If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. offline. churches. If you have the expertise to add to this list. If you can advertise this non-profit work on your website.Become an Action Principles® Champion Champions are working together in an international effort to change the world. And. correctional facilities and social agencies. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons.

100 105 . Because of who you have chosen to become. This is to be your legacy. in business and in your personal life. Success allows you to free yourself from the endless treadmill of consumerism. is life enhancing. You worked hard with what you had. You are free to be happy.Your One Life You are an Action Principles® Champion. You shared. Your one life was important. Your one life was exemplary. you are an accomplished person. Money will be a smaller reward of your success. You will receive gifts that money can’t buy: love. while wanting and needing less. You made a difference. It is your blessing to share your resources and time with those deservedly in need. Having more. It is liberating. appreciation and respect.

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