Action Principles

How Americans Get Rich
BILL FITZPATRICK
AMERICAN SUCCESS INSTITUTE
A NONPROFIT ORGANIZATION

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Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36

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32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71

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........................100 96................... Read................................................95 91...102 98.................................................... Act With Boldness...........93 89..... The Typical American Millionaire..... American Business Slogans...................... Write Your Elevator Pitch . Hire Slowly..75 71..........................................................................79 75...............98 94.........92 88......................... Close the Door on Regrets... Invest in Commercial Property ............................. Raise Your Prices...........89 85.............................81 77...................86 82..................... Heed the Warnings ........ Deal With It....................................... Thank Your Ancestors .........................................................105 4 ............................................74 70.... Start Your Revolution.........77 73........................ Go Green ... Learn..73 69..........94 90.... Supervise ...............................................76 72..................97 93.......... Read Biographies...67............................................................................... Jack Welch: Self-Confidence ................................................78 74........ Read....................................................90 86. Be Open to New Ideas ...................................83 79......................................................101 97.... Advertising Basics ............................................99 95... Read... Go for the BIG Fish.............72 68...............85 81........88 84........................................................ Become an Action Principles® Champion...............87 83..................84 80.............................................................. Embrace Technology .............96 92.......82 78...........................................80 76............. Ask a Lot of Questions...... The Example of Wal-Mart ...... A Few Important Words ..... Your One Life ........................91 87...................... Appreciate Your Customer .............................................................................................................................. Fire Quickly ................................................................... Do What You Love Doing...103 99.104 100...... Aim for the One Percent ................ Magnify Your Effectiveness ................. Build Networks ................... Start a Business Now.........

you don’t need luck. You can have a prosperous life and make a difference in your community. They keep their businesses moving forward. learn from your mistakes and persist. Appreciation and respect will be yours. thoughtful. Watch my free instructional videos. They make money and they invest. usually in real estate. I will not wish you good luck. you can do wherever you live. Write down your goals. a tough. If you are an Action Principles® Champion. You can do this. They offer a product that people want to buy. work hard. spiritual person of action. They charge a fair price. I will be honored to be your teacher. They build repeat business from a satisfied customer base. There have been self-made successful people from every era of history and from every country. Follow the Action Principles and these How Americans Get Rich principles. in Hanoi or Havana or Halifax. always improving. you realize that what successful people have done and are doing in America. You can do this.How Americans Get Rich As you read How Americans Get Rich. Bill FitzPatrick • Bill FitzPatrick.com 5 . They copy the leaders in their industries.

1 6 . working fifty hours and using the extra income to invest. Plan for it. Set a goal to watch ten hours and use the other ten hours more constructively. Set a goal right now to rise above the average and live an extraordinary life. Dream big. Plan to do what the average person has done once and do it again and again until you become a millionaire. so don’t be shy. Set a goal of working 20% more. Average people watch twenty hours of television each week. hoping that this single investment will ensure a comfortable retirement. Average people buy one house. Write it down. is where you’ll go. These are your goals. Commit your mind and actions to do what it will take to succeed. What you plan.Set Goals You have one life. or don’t plan. You need the time and the resources to develop your individual potential and special talent. Average people work forty hours a week.

Now.Divide and Conquer Initially. You learn the fast food business from the ground floor up and inside and out. You react with an understanding smile when a child spills a milkshake. you invest in a second and third and fourth store. 7 2 . with your feet firmly planted on the ground. You pick up litter in the parking lot. Reach for the stars. You become the irreplaceable employee. realistic. clean rest rooms and empty grease traps. You confidently borrow the money to buy your first store. divide your journey into short trips. You network with other store managers and store owners. You become a shift supervisor and then assistant manager and then manager. You want to own several McDonald’s franchises. You start by owning one. many of the goals you set will seem ambitious. Take your goal and divide it into meaningful. You get a job at McDonald’s. You mop floors. Then. make your plans. This is good. On the road to your future. You are known and liked by the national corporation. achievable objectives. You willingly work extra hours. You volunteer to do the jobs that average employees avoid.

You are prosperous. You are a tough. Everything about you spells success from your home and your car. Others are proud to call you friend. ideal you. Or. you pursue your ideal. While average people are idle. stop to think about who you were. Keep writing and refining and living. Every day.Write a Personal Mission Statement There is an ideal you. spiritual person of action. 3 8 . thoughtful. Be the confident. You have much and are able to share often. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. You are admired and respected. to your office. who you are now and the ideal you. You can keep a diary or scrapbook. Some lucky few are able to call you parent or boss. you can simply write a page or a paragraph.

It is the florist who calls the week after the wedding. It is the wow factor. It is openly and honestly talking with a customer who has a problem and doing your best to correct it. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer. It is bettering the standard. It is the restaurant manager who visits every table after every meal. not just at the end of a job. It is always performing above and beyond expectations. It is doing the optional. 4 9 . It is the contractor who cleans up.Follow Through Follow through is the secret weapon of the highly successful businessperson. It is making the customer feel special and important. but every night. It is appreciating and respecting your customer.

appreciate and reward your hard work. The business becomes incidental to the social. clean-up. encouraging an individual to personal excellence. If you are working for the right company. They are focused on avoiding criticism while waiting for their next paycheck. the workplace is not a proving ground.Embrace the Hard Work You excel by not being an average worker. dealing with problem employees. you give yourself a competitive advantage over average workers. 5 10 . solving customer complaints and soliciting new business. If you actually concentrate on working while you are at work. some see it as a comfortable meeting place where friends co-mingle in a commercial environment. Many average workers are clock watchers. What the average worker avoids. Think followup. your bosses will acknowledge. You excel by working hard at the harder aspects of your job. Often. Rather. you embrace.

You appreciate your customers. You research. thoughtful. you think. You find knowledgeable teachers and mentors.Don’t Complicate Matters Average people often complicate business matters because within those complications. they can find excuses for inaction. There are those who listen. Becoming financially independent is not complicated. You listen. learn and accomplish. Running a business is not complicated. you are a tough. 6 11 . You offer a quality product at a fair price. Average people buy one house in the hope of a comfortable retirement. and create a family financial empire. you can do. you plan and you act. You find a way. Following The Action Principles®. What others have done. You don’t sit around sharing ignorance with your friends. You identity the leaders in your industry and you do what they are doing. You buy six properties. pay off your debts. spiritual person of action. There are those who talk accomplishment.

If you need to find new suppliers and new employees and new ways to promote your products or services. You can’t yawn and shrug your shoulders. With the slow creep of discouragement. You allow discontent among staff to fester. Ownership and management responsibilities are demanding. You attend to the details. second rate and quitting are not options. Suddenly updating the website is no longer a priority. For the extraordinary. It’s seems a small fact that the flowers in the beds outside the office are dead. To keep to a steady course and strive toward excellence.Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. Perhaps several vendors should not have been so highly recommended. some customer interest will wane. you are responsible for the energetic or toxic atmosphere in your workplace. Maybe the work ethics of some recruited staff do not match expectations. you may have to make improvements again and again. reality starts to kick in. You maintain the standards. average people quit and settle for mediocrity. you do that. After the novelty wears off. It gets easy to overlook the smudges on outgoing correspondence. Through your example. You are the boss. You don’t turn a blind eye to anything. 12 7 .

Give yourself a day or two to consider the purchase and if you can still justify the item. Everyone will accept a leader who sacrifices along with the troops for the good of all concerned. An effective manager sets the example for employees. Get everyone involved. You can eat in the company cafeteria. especially frivolity and waste. Don’t be impulsive. You don’t need a private bathroom or reserved parking space. Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions. 8 13 . You can fly coach. Corporate frugality is a team effort. You see litter and you pick it up. You make money by generating revenue and by looking for ways to reduce the unnecessary. then buy it knowing that you will use it. No one likes a cheap person. Think before you make major corporate purchases.Be Frugal Employees understand that your company is in business to make money.

If you have been putting off making personnel changes. At the end of every day. just do it. You must never allow yourself to fall into a depressing rut of sameness. you follow up with your old clients and make the effort to reconnect. bring a rose home for the wife and a movie for the kids. Life doesn’t just happen to you. make the small effort to publicly praise him or her. Order pizza for the office. You make yourself tough by doing something that is personally difficult for you to do. You have planned to make today and every day special. today you will watch your diet and take a short walk. you sleep well with a feeling of accomplishment. If an employee has done an exceptional job. Every day. If you have been neglecting your health. You embrace hard work. If you want to generate additional business.Make T oday Special You list and tackle your responsibilities head on. you choose a new challenge for yourself. 9 14 .

Take some notes. Make a habit of writing them down. cross out and expand your thinking. You are focused on success. You are a thinking person of action. Review your notes. you are probably still thinking about business. You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. underline. It is who you are.Record Your Thoughts You will have lots of ideas. Your mind is focused on improving your business. You are exceptional. highlight. 10 15 . You can’t help it. Have your paper and pen and pencil and marker available. Circle. When you aren’t at your desk working. What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action.

You pick up the next paper. suck it up and do it. you take another step. Take a deep breath. Either way. It will never be over until you say that it is over. you win. you take a step and then a step. the rewards of persistence will burst forth or slowly emerge. You pick up the first paper and deal with it. Or. However. there is no doubt. You will never give up. Any particular day may be tough and demand your best effort and concentration. but you take another step. You face a pile of papers on your desk. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. Of this. You want to make ten cold calls today. Be good. After six miles you are tired. with patience and honest hard work. 16 11 .Persist to Win You will be successful. To walk ten miles. Winners persevere and take another step. give up. Get good. Keep trying. After eight miles. You respond to the first email. you are in pain. You make the first call. It would be easy to find an excuse to stop and few average people would blame you. You have twenty emails to answer.

These are self-reliant people capable of decisive action. there is the top twenty percent of pro-active achievers. All Are Not Equal In business. plan and act. 17 12 . Seventy percent of people are average. They are content to be promoted when someone in front of them is fired. They are ambitious. quits or dies. reactive and let circumstance and events shape their futures. 70. They are moving forward. Through their own fault or no fault of their own. you will find that workers are divided into three categories: 10. They spend what they make and have little if anything saved for investment. Then. Their performance is marginal at best. It is difficult for them to concentrate on doing their jobs. ten percent of workers are self-absorbed by their own nonwork related problems.In Business. study. They are the corporate leaders and successful entrepreneurs. 20. They are risk averse. They research. They are in control. They dare and attempt and sometimes fail and learn and try again. in all countries and throughout all of history. They work hard enough to not get fired.

If it were easy. their willingness to change. Sadly. Take the risk. their families and their futures lies in their self-reliance and. Research. plan and then take the risk. the average majority would do it. Sales are dropping. You are alert and aware to problems. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. You love your job. 18 13 . Your boss at the flower shop announces that she will be retiring and selling the business. You don’t ignore the warning signs. Make an offer to buy the company. The extraordinary person accepts the fact that the real economic protection for themselves. often. Take the risk. Find another job or start your own business You are alert and aware to opportunities. Get out now. They will cling to the perceived safety of the status quo. You are working for a poorly performing company. to face the unknown.Risk Failure Average people are risk averse. It isn’t always easy to try new things without proven guarantees. They delude themselves into believing that big companies will always be there to protect them. Your suggestions for corrective action are ignored. many have learned otherwise. everybody.

Get tough. clients or patients will switch to your competitors. For no good reason.Get Tough On your way to extraordinary. customers. You are being tested. second guessing or complaining. You have hit the wall. You will introduce products or services that will fall flat and cost you time and money. You will lose a big deal. This is the price that you are being asked to pay. yes. So. Others have gotten over that wall and you can learn from them. Pay the price. there will be other walls blocking your path. Partners and employees may disappoint you. Push over because all self-made successful people have been there. You need to climb over it. You may bang your knees and skin your knuckles. suck it up and do what you know you have to do to succeed in business. 14 19 . The time to prove yourself is at hand. Without whining. And. The world of business is not waiting anxiously for your amazing personal contribution. get ready and get tough. Climb over the wall. This is the wall. you might be passed over for promotion.

Doing little with your life is much easier and safer than taking risks. Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change. Instead. there must be change. but also as it could and should be. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. seek the changes which will allow you to be all that you can be as an athlete and a person. Since you seek growth. 15 20 . you change yourself. but then you will be a small person. You must see yourself and your environment not only as it is. First. you must seek change.Be the Valued Employee The status quo may be comforting. but for there to be growth.

appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic. you may be highly recruited and can’t resist the pay. tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course. benefits and perks offered by another company. a superstar. Go for it. being an extraordinary worker.Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized. 16 21 .

Yes. the shopkeeper who offers quality goods and appreciates his customers is successful. in Sydney. Yes. We may be different in very small ways but.The Wide World of Business From anywhere in the world. as humans. the salesperson who follows up with customers to be sure that the product has met their expectations is successful. the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. we are remarkably the same with the same fears and dreams and aspirations. you will have a positive response. in Lima. You will be able to think. 22 17 . To think otherwise is a mistake. in Nairobi. in Hanoi. this is what I believe. Yes.” Yes. the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home. as you read The Action Principles® and the How Americans Get Rich tips. “yes.

you appreciate the value of time. However. as well as to root out the do-nothings and the perfectionists. Focused hard work is the honorable path and the sure path to success. time waster have few friends except each other and no respect. motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions. Time wasted is gone forever. delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system. you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. To improve your own efficiency and that of your valued staff.Stop Wasting Time As a business executive. 23 18 .

This is all good. you will feel recharged and ready to take on the challenges on your road to success. optimism. it is much easier to reach out and help others. 24 19 . Show them the potential that they have to live full lives of prosperity and peace. encourage. You are going to start believing in your own wonderful financial future. Enthusiasm. Now. a zest for life and a positive mental attitude fill you with energy. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. when you see and believe all that you can do. give. This is really going to happen.Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day. You really are going to be appreciated and respected. motivation. something wonderful is going to happen. You really are going to be financially independent. You really are going to be surrounded by wonderful family and friends. Smile. passion. support and spread your enthusiasm. After your twenty minutes of quiet time each day.

that beginner was us. successful person has had his or her own beginning. Every self-made. 20 25 . Your job as a business leader is to recognize potential. How does the beginner react to your correction? Does he act defensively? Is he angry. it would be difficult or impossible to change this type of person. A beginner makes a rookie mistake.Applaud the Beginner Beginners make lots of mistakes. And. at one time. Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. They can look ridiculous and they can be annoyingly frustrating. frustrated and more interested in making excuses than making amends? Remember.

Open your eyes and your ears. You may be saved by the action of others. prepare yourself. Give yourself the gift of self-reliance and you won’t be taken for granted. it is naïve to believe anything except that you work for youself. What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. If you are standing still. You may not.Give Yourself the Gift of Self-Reliance Change happens. Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it. 21 26 . In the real world of business. Economies are globalizing. The Internet is changing everything. where it is headed and how you can profitably find your place. Take responsibility for your own career. Alert and aware. You must know your industry. you may get passed by or even run over. Be prepared.

You don’t hide in your office. This is how a leader acts. All your motivational slogans and rallying cries will go for nothing. You are a veteran and carry the status necessary to command. Show how it’s done. Get to know your employees. it is important to walk the factory floor and get out into the field. Sometimes. employees are apt to dismiss your wisdom or completely ignore you. counselor. Lead by example. gotten a little banged and bruised yourself. walked the talk. ask for their ideas and understand their concerns. 22 27 . when you’ve been in the trenches. As a teacher. coach or manager. you’ve earned the right to be taken seriously.Lead by Example If all you do is talk.

the crude and the obnoxious. What would be your best course of action to defuse the situation so that you can move forward? You must be the example. cut corners and take unfair advantage. legs. Relax. In the workplace. hands. seeing in you what they were unable or unwilling to do. Breathe deeply and let it go. neck and your head. trunk. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness. your contribution may be unappreciated and you may suffer disrespect. Since you are ambitious. your employees and your family. you may be subject to those who gossip. At any time you may encounter the rude. Your first instinct is to retaliate but never retaliate in anger. 28 23 . some may be jealous of your progress and ultimate success.Control Conflict Welcome to modern living. arms. release the pressure and consider your options. At home. You do this for yourself. Release the stress from your feet. the rock in the middle of stream allowing everyday frustrations and stress to wash by you. You may not always like what is happening but this too will pass.

24 29 . There may be family pressure to hire your troubled bother-in-law. Odds are. you’ll be right. You get the facts. you know it will work. she smiles and solves the problem. You make her an offer to work for your company. Find some other way to help him. You don’t have to call a committee meeting before you take action. Many times you don’t have to do lot of soul searching. you instinctively know what will work and what won’t. While others are skeptical and hesitant. You know this is a bad idea. She is a good worker. Do not hire him. When business is slow. You drive by an old building and you immediately see this building transformed into your next successful business location. she finds chores to do. You are a business person and not a social worker. When a customer has a problem. then go ahead and do it. You feel it in your gut. know it. You know what to do. You observe an enthusiastic young woman working at your local coffee shop. If you do feel it.Listen to Your Instincts As your knowledge base grows.

You may take a few lumps as you move along the learning curve. Yet. If ten customers tell you no. However. Because you validate their own inaction. everyone would do it.Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. the rewards for success wouldn’t be as pleasant. They are content with the sameness of today being like yesterday. average people will agree with your choice to delay or avoid. it is persistent effort that separates winners from losers. If it were easy. You are that somebody willing to take the risk of starting a business. you ask another ten. you will find many to support your reasoning. If you want to take the easy road. Average people don’t want to push or be pushed. and you still believe. If it were easy. you gain strength. 25 30 . You may not succeed immediately. with each challenge faced. You put your name forward for that raise or promotion. Understand that no one wants to face rejection again and again.

you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing. It is having a goal and working passionately toward that goal.Style and Attitude and Work Matter Following The Action Principles . An exceptional man or woman will succeed at any business any where. They always have. The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit. They always will. The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning. 31 . Stand tall. smile and get busy. It is a style and an attitude.

toughness means avoiding complacency. It is looking at an adversary across the desk and saying.” 32 . Trump For a nation. Trump Businessman Get T ough Toughness is pride. simply. In business. “No. commitment. toughness means playing by the rules but also putting those rules to work for you. even when they are under attack. It is being who you really are. drive. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose. and the courage to follow through on things you believe in. It is solving problems instead of letting them fester. even when society wants you to be somebody else. while keeping the big picture in mind at all times.27 Donald J. meeting and solving problems head-on. Donald J.

Since there is usually enough new and underserved business to go around. successful businesspeople are always thinking about investing and divesting. to sell your business to your competitor. Since there are economies to be gained from greater size. 33 28 . these opportunities do materialize. Perhaps on your path to wealth. honest and respectful businessperson. it may be advantageous for you to acquire your competitor’s business or. at some point. but at times. the odds are that you can peacefully co-exist with others in your industry. This is the plan. you probably aren’t going to be working forever.Buying and Selling Businesses You don’t have to crush your competitors. Not always. In business and in life. if you are following The Action Principles® philosophy of self-improvement and service to others. When you are known as a capable. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world. there may be opportunities to share ideas and ways to combine your strengths for mutual benefit.

can find employment elsewhere. You study and work hard. you have more because you do more when more is needed. Be proud of yourself and your company or keep changing until you are. You are ambitious and goal oriented. 34 29 . Many employees can’t stand the pressure of working in a competitive. Take joy in doing an exceptional job. Be proud of who you are for good reasons. These average employees. You are a listener.Be Proud You exercise and watch what you eat and how you dress and how you treat others. You are a leader in your industry. perpetually waiting for the next paycheck. You are a demanding employer. You are a volunteer who is generous with your time and resources. dynamic work environment. You delay gratification and invest. There is no secret to your success. often working just hard enough to not get fired. You employ a staff that wants more than being ordinary and they expect and receive above average compensation. You set the bar high for yourself and you expect the same from your workers.

You can become a perfectionist. In business. the generals frequently call them. They have to be adaptable and decisive. Don’t over analyze. you’ve got to take action and adapt to the environment and the circumstances as you find them. The Marines have to be ready to fight anywhere under any conditions. you have to train every day to be prepared to meet the challenges of the marketplace. In combat. Marine battle planners look for a seventy percent advantage and then they go. When a dangerous job has to be done quickly.Be Decisive The United States Marines are a rapid deployment force. They train every day to face all types of scenarios. go. Do what needs to be done and get it done. 30 35 . Don’t procrastinate. Take action. go. you can’t plan for every possible eventuality. You have to plan and take decisive action. No one is going to come up to you and hand you a bag of money.

Three Rules for Business Success You can spend years in business school studying complicated economic theories. make them your mentors. Or. You do not need to do more. Don’t fool yourself. 31 36 . as an alert and aware consumer. 2. Simply start and continue to do what you know you should be doing. you can start a business and get to work. Appreciate your customer. Very simply. There are three simple rules required of all successful businesses: 1. You can search the world for hidden secrets. Offer a quality product or service that the market demands at a fair price. Ask for more business. 3. Find the leaders in your industry and do what they are doing. If possible. You can do more. Copy success. Say thank you. you already know what characteristics make a business successful.

You can feel good about who you are and how you earn a living. In the short run. You can cut corners on your products.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated. you may think that taking advantage is an advantage. You can be deceptive in your advertising. Eventually. It is much better to be a serious person who takes his business seriously. others will have noticed your duplicity and may plot against you. many will relish your demise. It is much better to live by a code of honor and core values. In the long run. You know the right thing to do. You will be rich but reviled. 32 37 . Your word and your handshake should mean everything. You can decide to set the standard for your industry and maintain your core values. You can recommend unnecessary services.

As a successful person. The work and the problems and the opportunities will all be there tomorrow. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing. put away the cell phone and just retreat to where you can find your own way to relax. Naps aren’t only for children and meditation isn’t only for monks. You need days off and you need vacation time. 33 38 . Find your calm center where you can recharge your batteries. At times. Your health will be affected.” If you are overworked. you’ll need to leave work alone. However. there comes a point when enough is enough and when you must save yourself and say. your natural inclination will be to try to do more. All those forced to be around you will suffer. do it. there will always be demands on your time from competing interests. your efficiency and productivity will diminish.Stay Centered As a successful person. forget the email. need sleep and are stressed and angry. “no.

laying a smoother road for your heirs to follow. You can love the challenge of creating and building your business. develop your special talents and build a solid financial estate. You can love the feeling of power that self-reliance gives you. You can love the opportunity to be a leader to your employees and a positive example for those in your industry. You can love that you are providing good jobs. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives.Love Many Things Being a successful businessperson. You can love the feeling of pride that comes from offering a quality product or service to your valued customers. But. success in business can mean more than money. You are in control. You can love the high standard of living resulting from your hard work. You can make the choice to take early retirement. 34 39 . you can find a lot to love.

You are in business to make money. Some have unreasonable expectations. Sometimes you have to make personnel changes. Some bring to the workplace personal issues far beyond your control to correct. Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one.Forget Everybody Rather than trying to reach everybody. 35 40 . Start the buzz. newspapers. many with little or no interest in your product or service through traditional mass media advertising. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field. You can never be all things to all customers. All customers are not always right. you might be much more effective by finding online niche markets. You are in business to make money. magazines and television. Find ways for those with influence to sample your product and talk about it. Not all employees are created equal.

You willingly share your enthusiasm and good fortune. You have nothing to prove or defend. Praise or criticism does not affect you because you know who you are. You have strong quiet. open minded and a good listener. However. You have diplomas and awards. It is your confident presence that says that you belong where you are. You are a proud example of a leader. vendors and your customers. clothes and jewelry. hands and steady eyes matched with a gentle smile. You have studied your business inside and out.Maintain Your Presence You are a successful business person with a nice house. You act naturally and relaxed. You are curious. You work hard and you appreciate those around you: employees. You are like a steel bar wrapped in cotton. it is not the trappings of accomplishment and wealth that will bring you respect. 36 41 . car.

you will soar far above the average. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow. work doesn’t seem like work. There are five thousand different types of businesses and people have gotten rich from all of them. The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. The business doesn’t matter but your style and attitude do matter. 37 42 . With The Action Principles® and the three simple rules of business as your guides. The moral is that if the business doesn’t matter you should choose something that you love doing. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama.The Business Doesn’t Matter The business that you choose doesn’t matter. When you love your work.

Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.

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Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44

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Ross Perot American Business Leader

Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.

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You need your core of loyal veteran workers to set the example and lead the way for new hires. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service. you have to give it first. Make everyone feel that they are a part of an important team doing honest work. It is easier to sell to a loyal repeat customer than to try to sell to someone new. It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. With good news or bad. Reward them. Thank them.Show Loyalty Build employee loyalty through fair dealing. 41 46 . Let employees know that you appreciate their efforts. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees. keep them informed and in the loop. To get it. Loyalty is a two way street.

To get ahead. politicians. such as: executives. You have your goals and objectives and to-do lists. you can read business books. you know what it will take to reach the next leadership level of responsibility and income. Always be on the lookout for people who can advance your career. Seek their counsel and ask for their help. You don’t sit still and hope that some lucky opportunity will befall you. You can take courses and join and participate in trade associations. investors and other businesspeople. This is how you’ll get ahead. financiers. 47 42 . Listen. Good things will happen because you make them happen. teachers. take-charge person on a mission to build your career. You have identified the leaders in your industry and you know what they are doing. From your research. blogs and journals. consultants. vendors. Self-promotion is a good thing. You are hard working and opportunistic. Let your bosses know that you aspire to greater things.Advance Your Career You are a self-reliant. partners. and thank them. clerics. You are alert and aware. You know who you are and where you are going.

which means learning how to delegate assignments. You assign tasks that are cost and time effective for others to do for you. follow up. Say thank you. Precisely explain your expectations for the task. Periodically. Encourage feedback if problems arise.How to Delegate You can get more done with others’ help. Ask the employee to assume responsibility for the task. You also delegate tasks that employees can do better than you. 43 48 . Establish a realistic completion time. plan and improve organizational efficiency. Match the right person to the right task. Be sure the employee understands the requirements and due date. This will help you to concentrate on what you do best and allows you to think.

How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by. For each specific project. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success. which is your success. 44 49 . This is not you. ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money. you will be on the road to project success. what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers.

Develop Your Special T alent There is something special about you that makes you one in ten thousand. You will have the time and the resources necessary to find and develop your special talent. If you own your own business. This does not have to be you. 45 50 . You will know what your leaders do and how much they earn. if used. will better mankind. you are going to rise quickly to the top twenty percent of your profession. You have a special talent which. This is sad. your entry is almost guaranteed. you are even better positioned to define your own financial future. In the corporate world. The vast majority of people never find the time or have the resources to identify and develop their special talent. With your work ethic and core values. It will be your goal to join this elite group.

You learn all you can about sales and you find the leaders in your industry. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. you must follow-up with a thank you and this is also copying success. Ask and listen. When you find suitable role models. Find out what they are doing and do what they are doing. maybe most importantly. seminars and conventions. Join all applicable trade associations and participate in meetings. To find the superstars in your industry. read your trade publications and identify all trade websites and blogs. what would they do if they were you? This is called copying success. 46 51 . Don’t be shy about asking for advice and networking assistance.Copy Success You learn all you can about your product and your customers’ needs. Most successful people will be flattered and not annoyed by your attention. take them to breakfast or lunch. Of course.

No one knows you better than you. At work. Every day. you can choose to invest one month in the formation of new. you look for small ways to challenge yourself and spoil yourself.Develop Winning Habits Every day. There are personal areas that need improvement. This list helps you to separate the urgent from the important from the routine. Be honest with yourself. What can you do to make more money and advance your career? You work from a prioritized to-do list. happier and more successful person. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit. what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. 47 52 . In this defining moment. positive habits and become a better. No one is perfect. you stop to think about where you have been. where you are now and where you are going.

You are among the elite. They can’t work alone. If you can understand and accept the following little reality of marketing. They take rejection personally. Most people can’t do this job. So what? Next. you can be a successful commissioned salesperson. A person who can bring in business is a very valuable asset. “Some will. Some won’t. You are your own business. This is why sales people are highly paid professionals. your fortune is make. They can’t knock on doors. If you have the courage to talk to customers about buying a quality product or service at a fair price. All the jobs in the company depend on the sales force’s ability to sell.Salespeople Rule Every company relies on its sales force. You don’t need advanced college degrees.” 48 53 . You have all you need – you. partners or venture capital.

Because you are goal-oriented. especially less ambitious co-workers. Some people are productive only half of the time. You want to work at work. The real estate agent doesn’t want to show a house on a Sunday night. may resent your willingness to do more than is required or expected. The salesperson doesn’t want to take the extra time to explain the extended warranty. Many people don’t work very hard at work. Over time. What others avoid can become your opportunity to profit. 54 49 . Appreciate that some may praise your hard work while some. You have accepted hard work. you don’t need a lot of motivating. Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs. this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. even though these are the tasks which may be the most productive for the company. The rest of the time they are engaged in nonbusiness activities. The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied.Accept Hard Work You know and accept the value of hard work.

The Boss is The Rainmaker In a small company. you may want to work on the crew but your real job is knocking on doors and always. 50 55 . always trying to get the next job. The chiropractor needs patients. Without customers. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. someone has to bring in the customers. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. until your business is well established. you have no business. The caterers need functions. If you own a restaurant. The law office needs clients. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends. perhaps your only function. If you own a house painting company. your primary function. will be as the rainmaker. As the boss.

Listen and don’t interrupt. When you are giving a presentation. Before you ever open your mouth. Have a comfortable yet firm handshake. how will you sound. using the theater of your mind. cheeks. how will you stand and sit and how will you be warmly received. Breathe and relax. neck. shoulders. People who are in agreement with each other will usually be mirroring each other’s moves. you can mentally rehearse and practice. your body is communicating your interest and your power. Respect others’ personal space. Smile. arms. Keep your chin up. Keep your hands open and exposed. forehead. legs and toes. chin. Take a deep breath and relax your body from the top of your scalp. Before a big interview. fingers. speech or presentation. Nodding your head shows that you are listening and are interested. eyes. Don’t preach. mouth. 56 51 . create a better rapport with your audience by coming out from behind the podium. Introduce yourself. torso. Stand up straight. Make your speech short and conversational. Tell stories.Communicate with Ease Body language is important. Plan what will you wear.

Be fair but be firm and.Helping T roubled Employees One troubled employee can poison a work environment for everyone. Answer his questions regarding his rights and responsibilities. for the sake of all. outside problems. bring the employee into the office and have him read the policy. 52 57 . Act sooner rather than later. He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. aware. Have a personnel policy in place to deal with troubled employees. compassionate and decisive. You must be alert. you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. don’t allow the situation to fester or linger. As an owner or manager you must remain aware of all of your leadership obligations. You are running a business. If an employee becomes self-absorbed by his or her own personal. At the first sign of concern.

As you think about entrepreneurial opportunities. Copy it. Follow it. 58 53 . After your business is established. when starting your own business. don’t forget any networks or connections that may give you an advantage in starting your own business. Then. You first have to convince customers that they want your new or better something. don’t fix it. you are an entrepreneur and not an inventor. When you invent something. Again. you have to make them buy from you. there will be plenty of opportunities for you to innovate and try new ideas. If it works. In general.Imitation before Innovation See what others have done. even if you succeed at the convincing. you double your challenges. You want to research and stick closely to the tested. this is best done after your business is established. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. See what you can do.

You have complimentary skills. There must be a shared vision and a comfortable balance of power. Partnerships are a two way street. your partner should be likewise. Good partnerships are a blessing. The idea is that you both stand to achieve more with the help of each other. You should expect that your partner would be a professional who would support The Action Principles®. Partnerships that go bad can be a nightmare. Choose wisely and benefit. 54 59 . always offering each other objectivity and positive reinforcement. Allow these core values to provide a framework for working together.How to Choose a Partner A partner is someone joining you on your journey to financial independence. Select a partner whose style and attitude is compatible with your own. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another. You will meet regularly and exchange information in a supportive environment of mutual respect and trust. If you are an ambitious hard worker.

Average people think in terms of immediate gratification. The rewards of hard work and investing can be powerful. how the selfreliant accomplished what they did. 60 55 . They realize the time value of money and how sound investments made today can have a compounding return tomorrow. A self-reliant person thinks differently. In marked contrast. Average workers without investments may have to work until the day they die. Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. They are forward thinkers. but too late. average people spend every dime with nothing reserved for retirement. selfreliant workers may be in a comfortable financial position to retire in only a few decades. They hope that their companies or the government will take care of them in their old age. They will assume it was through inheritance or luck and they would be wrong. Average people typically work forty hours a week and feel satisfied and exhausted. Average people will wonder.Invest In Your Future Regardless of their annual income. wanting what they want now.

early retirement might never happen. This is the plan. If you work for someone else. It’s tough to launch a singing. The average age of Untied States Senators and Supreme Court Justices is nearly seventy. rich and retired. but not if you are young. You will work hard for fifty or more hours a week for twenty or thirty years. These men and woman love their jobs. Summer Redstone was one of the most influential men in Hollywood into his eighties. acting or artistic career. Or. However. You may love your job enough to never retire. It’s easier to give your time if you already wealthy. It is a young person’s plan to make. early retirement can be your specific goal. These are nice options for those with sufficient investment income. Invest. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. 56 61 . if you work for yourself as an entrepreneur. maybe not.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties. sell the business and retire. Volunteers can assist with many problems in the world. writing. Retiring early doesn’t just happen.

and will your special talents be developed and recognized? Have faith. Persist. proceed anyway. Believe in yourself. Have faith in yourself. Some will be skeptics who are jealous of your courage and your willingness to take risks. You research. but only those with faith can sustain their efforts for the long haul. you will meet many doubters. You may need a thick skin to listen and then. You have seen what others have done and you see no reason why you can’t do the same. 62 57 . Only those with faith will try and try again. Will your new business succeed? Will your investments prove wise? Will you retire early. trying to protect you. When you venture out beyond where average people are comfortable. Some will be pessimists who always look at the bad side of everything. Have faith. Some doubters will be your family members. observe and study. when you dare and challenge and test the status quo. Go for it.Have Faith Anyone can be hard working and motivated for a little while.

Your Core Values As a successful businessperson. you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 . a self-confident individual and a decent human being.

Ideas. Everyone commits to doing his or her individual best to work to a high standard. Those with experience must be willing to teach and assist beginners. Everyone should take a personal and team pride in beating the competition and being the choice. Responsibility and accountability must be accepted. The team’s mission must be outlined and understood through clearly defined goals.How to Build a T eam To build a strong business team. each individual must subscribe to the principle of putting the team first. Consumers have a choice. Each must be willing to make occasional personal sacrifices. suggestions. When mistakes are made and business is lost. respect one another and share the credit for the greater good of all. salvage what you can and make amends. Then pull together to leave the past behind and move on to new challenges. everyone should band together to figure out what went wrong. reasoned criticism and questions must be encouraged. Individual strengths must be identified and appropriate roles assigned. 59 64 .

65 60 . Your manners should be impeccable. Be yourself. your best self. Like what you see. thoughtful spiritual person of action? Do you see a fit. confident person capable of taking immediate action to achieve a worthy goal? You should. farmer or bank president. Set the example.Look in the Mirror Look in the mirror. Copy them in manner and dress. When you are successful. First impressions are lasting and all impressions are important. Whether you are a soldier. stay alert at industry meetings and find the people who have already done what it is that you want to do. others will turn to you as the good example. Look the best that you can look. Go through your trade publications. or change until you do. You are who you appear to be. you can look well groomed. well dressed and confident. You must know what characterizes the style and attitude of a winner in your profession. Keep improving. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust. Do you see an Action Principles® Champion? Do you see a tough.

live comfortably and still have 15% . See yourself as a successful businessperson. 61 66 .20% extra to invest. See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless. So. think of yourself as an Action Principles® Champion. You have the free will to choose who you will become. See yourself having enough to give back to those deserving who are less fortunate. See yourself as a respected member of your community. a leader in your industry. See yourself as a hard worker with enough money to pay your bills.Imagine You are what you think about all day long. stop imagining and do it. spiritual person of action. a tough. Now. thoughtful. See yourself earning in the top twenty percent of your profession.

You will still build your business for the longer haul based on honesty and integrity. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. which means not just perceived value. You will be truthful. You will give honest recommendations. but real value to your customers. 62 67 . you will do everything in your power to deliver what is expected and more. whether that means more business for you or not is not relevant. safe work environment where all employees can prosper. You will do your best to offer the highest quality goods and services. you will never betray that trust. When you make a promise to a customer. You will lead and insist upon on a team effort to provide a clean. Your good name and your solid reputation will be held sacred.Hold Sacred Your word is your bond. When customers put their trust in you.

Your strength is that you are willing to learn. You are consistent. You will share. hard worker who will concentrate on the difficult aspects of your job and who will. Others know what to expect of you. You will find the leaders and in your industry and you will listen to them. Focus on these strengths. when necessary. 68 63 . You are determined to make your one life meaningful. volunteer Your strength is that you are not greedy. You don’t grab more than you need. You will read books related to your industry. You are able to step back.Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. Your strength is that you know what you want to accomplish. surf websites and will participate in trade-related blogs. You have a personal mission to complete. You are the person who will stand for what is right. They put you among the elite. Your strength is that you are an ambitious. You have goals and objectives.

It will take courage to be a contrarian. No one expects you to be more than you expect for yourself. to carry on and persist. you will become a seasoned veteran and your persistence will pay off. then. the road will be curved. Many around you will be quick to say. if you are learning from your mistakes. If you are making the same mistakes again. You will be delayed. you are crazy. More likely. Now. as most do. Your faith may be tested. With the best of intentions. you will risk and fail. Have. However. When you hit a wall. it will be easy to quit. “I told you so.” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. with courage. courage. face your fears and do it. 64 69 .Understand Courage Rarely will you find a perfectly smooth straight road to financial success. You may try again and still meet defeat. you may feel crazy to keep going. with plenty of pot holes and boulders to avoid.

Sandra Day The individual can and does make a O’Connor difference.65 Sandra Day O’Connor Former Assoc. one concerned and dedicated person can meaningfully affect what some say is an uncaring world. governmental. even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way. can have its rewards. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful.” As his career attests. If you strive for excellence you can and should have a substantial impact on the world in which you live. 70 . Justice of the U. So be a full participant in life’s opportunities. Aim high. or private realm. complex world of ours. The individual can make things happen. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand. S. even in this populous. devotion to excellence in all things. It is the individual who has acted or tried to act who will not only force a decision. but have a hand in shaping it. Whether the individual acts in the legal.

Run the Short and Long Roads Today is the short road. You can decide to change poor habits into winning habits starting today. Do it and feel good about doing it. the cumulative effect of good days will be a wonderful life of respect and accomplishment. 66 71 . today. Success is lived today and every day. you can make the choice to tackle something personally challenging that you have been avoiding. On the long road. You can decide to be fit. You can decide to be well read. Success is not a distant goal. You can decide to be positive. Your life is a succession of days. You can decide to work hard and share. Your future will be based on the decisions you make today and live every day. optimistic and happy today. Your future is the long road. You don’t have to wait for a promotion. to get married or to graduate. You must do your best to make the best of each day. Starting today. well groomed and well spoken.

Find the leaders in your industry and design your advertising campaign around their online or offline strategies. They should compliment each other. Keep it clean and honest. slogans. so ask for testimonials and start the buzz. Know your target audience. When you produce an ad that delivers the desired result. colors. Know your brand. Know the media. Find your niche and the media that targets your niche. keep running the same ad until it stops working. Do your research.Advertising Basics Know your business. Talk to your customers about their preferences. Satisfied customers are your best advertising. If you have to worry if your message is in good taste. it isn’t. At a minimum. stationary. 72 67 . No business can be everything to everybody. Focus. Your logo. it will take 7-12 consistent impressions before you are noticed and more to be memorable. Set measurable objectives. website and advertising should be simple and direct. Talk with and not at your audience. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors.

The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets.Close the Door on Regrets Smart people still do a lot of dumb things. The past is the past. You a player in the game and you have had successes. you might want to shake your head in disbelief at how good those missed opportunities look now. Stop to look at all that you have accomplished. Stop looking back and keep looking forward. but you can and have done something. or you can simply get over it. You can’t do everything. With hindsight. 68 73 . The important point to remember is that you aren’t a bystander who will never know victory or defeat. time moves on. Well. Close the door on regrets. You can learn from the obvious signs that you missed and do better at your decision making the next time. you can kick yourself forever. Successful people still make a lot of terrible business decisions.

Let them go. Gucci. you can’t be shy. Raise your prices. If the bargain hunters are also cheapskates. give yourself a raise and then prove that you’re worth it. “Quality is remembered long after price is forgotten. produce the lowest profit margins. they will grumble about everything and. you’ve got to ask for it. in most cases. Follow the advice of the luxury goods maker. You want to deal with the consumers who insist on dealing with the best. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience. Raise your prices and be seen as a premium brand in your industry.” 69 74 . If you want more. Raise your prices.Raise Your Prices Being an entrepreneur.

Eighty percent are first generation affluent. Most are entrepreneurs who own their own businesses. Eight percent have earned law degrees.D. 75 70 .000. He is a fifty-seven year old married male with three children. Half of millionaires’ wives work and most are teachers. Two-thirds of millionaires work between 45 . Eighteen percent have master's degrees. have a college degree and are still working. Ninety-seven percent own a home. Six percent are Ph.s. The majority of millionaires never received even a single dollar in inheritance or any money for college. Six percent hold medical degrees. There are over eight million millionaires in the United States.7 million and an average annual household income of about $250.The Typical American Millionaire The typical American millionaire actually has a net worth of $3.20% of their income. Most invest 15% .55 hours per week. Two-thirds of millionaires work for themselves.

It takes sacrifice. If you have to work fifty hours per week rather than forty.” Rich people own real estate. Average people waste a lot of time. you have to be self-reliant. social. so figure out how you are going to raise downpayment capital to acquire investment real estate. know your product. 76 . If you like your job. figure out how you can advance your career and act. health and spiritual needs. make a plan and execute that plan. Every day will bring you one day closer to your goals. If you dislike your job. If you are a business owner or salesperson. you can work to pay your bills. You will still have time to fulfill your family. ask all to buy. You can work to raise money for investment and manage your investments. you are prepared to do that. figure out an exit strategy and act by getting another job or starting your own business. It takes boldness. You do what you have to do. If you are well organized.71 Act With Boldness If you want to be in the elite. remember these ten important words: “Know your customer. It takes a will. It takes a plan.

“The only easy day was yesterday. But. the convenient. Navy Seal Commandos say. the top twenty percent will seem like a very easy target to hit. Routines are hard to change. then.S. The status quo.” What do you really need? If you are in the elite top 20% of achievers. of the few who do. tempting you back to your old ways of easier days.Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and. You will feel the pull drawing you. You may make a change and. have to change again and once again.” has an extremely strong pull. One Percent! What about the other 99%? Good. only one percent will ever take the action recommended. which means “things as they are. the 99% simply continue to do what they've always done: the easy. By aiming at the top one percent. You will enjoy a comfortable life. bad or indifferent. the known and the predictable. 77 72 . as the U. you should attain all of the material wants and needs for yourself and your family.

writers. you should be able to work in the field as many people do. They are: announcers. groundskeepers and team executives. There is an entire world wide industry of people making a good living from the sport of soccer. You hate being a bus driver but you’d love being a portrait painter. Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things. You have one life. work doesn’t seem as much like work. They are salespeople who sell equipment. promoters. When you do what you love. You don’t like working in a hardware store and you’d love working in a bird sanctuary. You made a mistake going to law school because you’d love being a personal trainer. If you love soccer. 73 78 . Find the work you love and go for it. advertising reps.Do What You Love Doing There are a few people making a lot of money as professional soccer stars. photographers. They are coaches and trainers.

Make good on mistakes and reward loyal customers whenever possible. Pay attention to complaints. As a businessperson. the more detached the employees may be from service to the individual customers. you know how successful businesses operate. Appreciate the customers you have. You know that too many businesses treat you like they are doing you a favor. 74 79 . Thank them for their honest input. the disinterested clerk or the rude secretary. smile and be appreciative.Appreciate Your Customer People have money and they choose how to spend it. you have no business. To build your customer base. When they do choose you. As a consumer. Keep reminding yourself that without customers. you may encounter the grumpy plumber. This is a mistake and a sign that the large company may be losing touch and business. listen to your customers. The larger the company. Every day. your success relies on your ability to convince them to choose to spend their money with your company.

You are not a monk living alone in a mountain cave. Learn who the powerful people are in your community and court their support. All networks begin with you as a strong link.One hand washes the other. Cultivate relationships. If someone gives you a prospective lead. suppliers. Hand out lot of impressive businesscards. You get what you give. Think likeable. Don’t make people have to guess what you do and what you’d like them to do for you. It should be a long list. You need to form satisfactory relationships and connect with lots of people: customers. Become involved in local business groups. technicians and even competitors. Ask for testimonials and referrals. he will expect you to reciprocate. shippers. Speak up. you are a good networker. Be able to explain clearly what you do. Ask for the business. Practice remembering names. Join trade associations. If people smile when they see you enter a room. You should make a solid impression on those linked to you. Keep in touch. 80 Build Networks 75 . Volunteer for committees. Networking is a two way street. competent and helpful. You are a businessperson in the real world.

If you want the best. Hire slowly. When you have acquired a winning staff. You want to hire people with the right qualifications for the right job. ask prospective employees to read The Action Principles®. which is taking money away from them. They should not need a lot of hand holding and can either hit the ground running or learn quickly. benefits and perks. your best new hires will come from the recommendations of existing employees and from your own networking. Frequently. You want sales people who are knowledgeable and ambitious.Hire Slowly Hiring. What do you think about what they think? 81 76 . Ideally. You want front counter staff to be pleasant and accommodating. you want to retain them by offering competitive salaries. Between the first and second interviews. You want workers who will comfortably coexist with present staff. You want executives with good communication skills who will get up from behind their desks and lead. which is giving people money. you want new workers to be smart and hard working. is a lot easier than firing. You want customer service employees who are problem solvers and who follow up. you have to be the best yourself.

Document everything. Don’t linger. have shown repeatedly that their job performance was unsatisfactory. If you expect trouble. Call him to the office and be short and to the point. Explain benefits to which the employee may be entitled and how references will be handled. They may be missing during work hours or. severance package and grace period to find a new job. These workers may have been involved in unsafe. He should be escorted to his work area to collect personal items and immediately escorted out of the building. The termination should not come as a complete surprise. The business may be in a slump or the employee’s position may have become redundant. have a witness present. a final warning will carry a thirty-day grace period to correct the problem or be terminated. You fire employees for personal reasons. deceptive or dishonest practices. The fired employees should have received prior written warnings regarding their behavior or performance. 82 77 . This is a difficult part of a manager’s job. This person may be given an excellent reference.Fire Quickly There is a difference between laying off and firing an employee. Do not disparage the problem employee. Do it. A laid-off employee is released for business rather than personal reasons. Normally. Their image or manner may be unprofessional.

Be honest and fair. 5. Report ethics violations. Avoid conflicts of interest between work and personal life. 3. Follow the law at all times. Never act unethically. Never manipulate. misrepresent.The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer. abuse or conceal information. Cooperate with any investigation of possible ethics violations. 10. Wal-Mart: 1. 4. Never discriminate. 7. 8. Never ask someone to act unethically. 78 83 . 9. 2. Seek assistance if you have questions about ethics. 6. even if someone else tells you to.

They determine the ultimate openness of an organization and its ability to learn. There is a fine line between arrogance and self-confidence. Self-confident people aren’t afraid to have Jack Welch their views challenged. 84 . They relish the intellectual combat that enriches ideas. and wearing ambition on one’s sleeve can have the same effect. Legitimate self-confidence is a winner. How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it. Don’t ever compromise “being you” for any job in any institution.79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer. The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source.

You hang out with smart people. Today anywhere in the world. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. You read. 85 80 . You had an advantage. You want to know lots of things because you want to do lots of things. Your life must be a never ending thirst for knowledge. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money. You listen. You must make your diplomas and degrees worth more than the value of the paper. The job of the teacher is to guide and motivate. You must do the studying.Learn All education is ultimately self-education. You learn. You question. You question why civilizations rise and fall. You contribute. a motivated student equipped with broadband can get a better education than a lazy Ivy League student. You are proud and confident in your self-education. Those days are gone forever. You try to understand why happy people are the way they are. You are curious to know how and why some people get rich.

There is no time to be shy. you want to be the manager and then the president of the bank. You have a lot of questions to ask and a lot of listening to do. 81 86 . You are the opposite. observing operations and asking a lot of questions. When you are the head teller. You are a student taking a course. Average students sit like stone statutes in class trying to avoid making eye contact with the professor. You want to be the head teller. Based on the information you receive. You are asking lots of questions and tailoring the course to suit your objectives. you will take action. There is no such thing as mental telepathy. There is no book to tell you how to do this. People are not mind readers.Ask a Lot of Questions You are a clerk working in a bank. You must do your own research. ask. ask. Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you. If you want something. This is your career.

There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. on the web.Read Biographies The lives of the greatest people ever to walk the earth have been documented. The work is there. most famous business leaders have written autobiographies to show you the way to achieve your own success. heed the warnings and stand on guard. You can read the history. As a business person. it is there. there were heroes who shaped the world. 87 82 . their style and their attitudes have been researched and recorded. Besides biographies. their lives. Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them. All education is self-education. you are lucky. in the bookstores. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times. Take advantage. In the libraries. From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa.

The business world is changing at lightening speed. Go to local business meetings and industry conventions. You aren’t afraid to hear the truth and learn. If you snooze. We are at the dawn of a new Industrial Revolution.Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success. Read your trade publications and blogs. Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise. Find out about the new products and services being offered by the innovators in your industry. 83 88 . are not waiting. You are identifying the next step toward your goal and you are taking it. Listen to your mentors. Talk to your customers and vendors. Learn from your competitors. you lose. You. an Action Principles® Champion. Average people are waiting in hope that good fortune will find them.

Do not throw good money after bad by trying to save a failed strategy. Bite the bullet. some of these ideas will be bad. You spend a lot of time and a lot of money opening a new location. Yes. Get out. Heed the warnings. your wallet may be lighter and your ego may be bruised. always researching and learning. Even the best and the brightest make mistakes. However. You have high hopes but hope doesn’t pay the bills. lose money and feel humbled.Heed the Warnings As an Action Principles® Champion. 84 89 . Be real. Many of these ideas will be good and will improve your business and advance your career. Take your medicine. Pull the plug. you will be curious. Be tough. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining. After a few months. lose time. you realize your error. You made a mistake. Survive to succeed another day. Be smart. some very bad. heed the warnings. Heed the warnings. You will have lots of ideas.

No surprises. Walt Disney World. U. 90 85 . It’s everywhere that you want to be. The heartbeat of America. Microsoft. Marines. Always low prices. Gillette razor. Solutions for a small planet. Make progress every day. All the news that’s fit to print. Home Depot. Times. The proud. Verizon. U.S.Y. The best a man can get. The power to be your best. When you care enough to send the very best. Hallmark. Where low prices are just the beginning. Army. Where do you want to go today? Visa. Wal-Mart. Expect more. Creating a higher standard. Make the dream come true. Chevrolet. Pontiac. Be all you can be. Holiday Inn. Target. Cadillac.S. Built for the road ahead. Apple.American Business Slogans Ford. N. Pay less. The few. We are driving excitement. IBM.

A-B-A-B. No excuses. The average person reads one book a year. Never be bored. Read forty books on a subject and you will be a world authority on that subject. Read forty books on real estate investing. Read. Never be alone. They read. magazines and on the web for you to read. Read. Read forty books for pure enjoyment. Smart people read. Read There is one significant characteristic that separates smart people from the crowd. make that goal to do a lot more reading. Never waste time.Read. 86 91 . If you are going to set a new goal for yourself. Read forty biographies. This is a very good reason why the average person is going nowhere fast. newspapers. e-books. Read forty books on small business. Educate yourself. Everything you need and want to know is in books. Always Bring A Book. Read every day.

direct. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. conversational and unrehearsed. impressive.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. 92 87 . perhaps to arrange a follow-up communication. 80 – 200 words is a good length. Your objective is to exchange businesscards and. Hence. All the writing and editing and practicing is worth the investment. interesting and brief. you need an elevator pitch. What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. You may want to write different variations for different prospects and situations. Your favorable first impression must be professional: simple. friendly. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm. You have two minutes. It may take you a few tries to get the proper words and tone.

positive rapport with people by remembering and using their names and the names of their spouses. You establish an immediate.” Live by these important ten two-letter words.” Remember the Golden Rule. children and company. It may be more difficult to say to say.” Any time you give your word. volunteer for a hard job and say. It is easy to say. “I’m sorry. That’s important! 88 93 . “Take me. “Please. Be sure that your manners and language are impeccable. “Do unto others as you would have them do unto you. “If it is to be. it is up to me.” and “May I help you?” and “What do you think?” Say them anyway. mean it.A Few Important Words Good manners open doors and are welcomed anywhere.” Say them.” and “Thank you. Be that one person who will step forward.

Go Green
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94

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Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95

Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.

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rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation. praise exemplary behavior. In private. 97 92 . Do the employees appear cheerful and helpful and ready to help or bored. give suggestions or warnings to employees needing remediation and in public. you should immediately take corrective or supportive action. You’re the boss and supervision is an important managerial responsibility.Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs.

wear the right clothes and carry the right accessories. you’ve got to go where the big fish swim and have the correct bait. If you want to land the big fish. Somebody is going to make the next big deal. You may find your best prospects while playing golf at the country club. enjoying the museum. Don’t sell yourself short. You may look like you belong if you drive the right car. Start hanging out with them and looking like they look.Go for the BIG Fish Tf you are fishing for minnows. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall. You want to be at right place at the right time to make your elevator pitch for your next big deal. sounding like they sound and doing what they are doing. Copy success by finding the people who are making the big deals. and having a power breakfast at the right restaurants. This is not all superficial. Some salespeople sell house trailers and some salespeople sell shopping malls. You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. It is how big business is done. why not you? 98 93 . chances are you’ll catch only those little fish.

You can’t teach someone to be intelligent. During the interview process. well mannered. An assistant can free your time. Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness. An assistant’s style and attitude are at least as important as an impressive resume. pleasant. Hire an assistant carefully because you will be spending a lot of time with this person. ethical or hard working. you must clearly outline your expectations with a detailed job description.Magnify Your Effectiveness As a successful businessperson. helping you reclaim more of your personal life. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis. you accomplish a lot and with a personal assistant you can do even more. You can teach an assistant your job. 99 94 . An assistant frees you to do the more difficult parts of your job. This person represents you. that twenty percent which is often the most productive.

Review. Take the lead. Analyze the problem from different perspectives. you won’t be a business owner without problems. You will be a business owner who knows how to deal with the problems you have. follow-up. eliminate extraneous aspects and develop possible strategies. Don’t let small problems linger and fester into unmanageable crises. Consider solutions.Deal With It As an Action Principle® Champion. 100 95 . if necessary. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. Project the consequences of different strategies. Begin by precisely defining the problem. adjust and move on. Make a decision. Deal with it. Choose your best option and take decisive action. Brainstorm.

96 101 . the Internet was the secret world of the nerd and the hipster. The world is listening. Yesterday. sometimes millions. Get the right hardware and software and stay in tune with the changes.Embrace Technology Don’t be left behind. Be there. your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight. Sites like YouTube and Facebook and MySpace are creating social networks of thousands. Start some international buzz. Say something. linked through a common interest or event. Today. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video. Modern technology is evolving quickly making the entire world your marketplace.

Contact these companies. However. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. Be smart. If you are living in a foreign country. you are in an excellent position to supercharge your financial plans. retail block. In your local business networks. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. you may find up and coming entrepreneurs. it’s great to have both investments.Invest in Commercial Property If you are an entrepreneur. study American companies. You can buy commercial property. with ambition. long term tenants for your properties. forethought and action. you can be their commercial real estate link and secure solid. You will have an investment with a great tenant. being alert and aware. a store. The retiring employee may be left with little. the retiring entrepreneur/real estate investor may be wealthy. As an Action Principles® Champion. such as Starbucks and McDonalds. office building or warehouse for your business. Perhaps. find their location requirements and offer your local expertise as a commercial property developer for their franchisees. 102 97 . you.

everyone will swear that they were on your winning side from the beginning. they fight you. a revolutionary. Through trial and error. Then. You will research. See what others can’t. Every business starts with one person’s idea that sounds crazy to the risk adverse. You will persevere as you are banged and bruised along the learning curve. 98 103 . Do what others won’t. Of course. you are a contrarian. and find the supporters and the money to proceed. once you succeed. Then. ever self-reliant. Succeed like few others.Start Your Revolution Gandhi said of the revolutionary. Then. you will dare to challenge your status quo. you eventually win. But. they laugh at you. “First they ignore you. you win.” Starting your own business.

if you can interest others in reading and discussing The Action Principles®. Visit BillFitzPatrick. Also. We welcome your promotional ideas and your hard work. And. If you have the expertise to add to this list. thank you. so we distribute tens of thousands of Action Principles® books each year through schools. Please join us. Your donations are needed and appreciated. correctional facilities and social agencies. The Action Principles® have been translated into over twenty languages. thank you. don’t forget to write and post your own Action Principle®. online. As a person of influence. Not everyone has Internet access. in print or on your blog.Become an Action Principles® Champion Champions are working together in an international effort to change the world.com for further information. ® 99 Action Principles 104 . Thank you. If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. please do so and thank you. offline. thank you. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons. churches. If you can advertise this non-profit work on your website.

You are free to be happy. in business and in your personal life. Your one life was exemplary. Your one life was important. Because of who you have chosen to become. It is your blessing to share your resources and time with those deservedly in need. Success allows you to free yourself from the endless treadmill of consumerism. It is liberating. you are an accomplished person. while wanting and needing less. appreciation and respect. Having more. You shared. is life enhancing. Money will be a smaller reward of your success. You will receive gifts that money can’t buy: love. You made a difference. You worked hard with what you had. This is to be your legacy. 100 105 .Your One Life You are an Action Principles® Champion.

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