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How Americans Get Rich
AMERICAN SUCCESS INSTITUTE
A NONPROFIT ORGANIZATION
Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36
32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71
............ Close the Door on Regrets.........105 4 ......................................103 99.................................................. The Example of Wal-Mart ................98 94.........93 89..........90 86.............................104 100...... Learn.................82 78.................89 85.............. American Business Slogans..... Be Open to New Ideas .......................................87 83..........................................85 81. Raise Your Prices............67................................................................................ Become an Action Principles® Champion........................................ Read........................ The Typical American Millionaire.....97 93..........73 69..............................95 91.......80 76......................................................................................................................75 71.................................................. Magnify Your Effectiveness ............ Act With Boldness............... Deal With It.....................91 87.......... Write Your Elevator Pitch .......................... Build Networks ........................... Embrace Technology ................102 98......... Start a Business Now.....78 74............... Invest in Commercial Property ..........84 80.... Appreciate Your Customer ......................................86 82.......74 70.... Heed the Warnings .......... Go for the BIG Fish............ Jack Welch: Self-Confidence .... Hire Slowly........................................................................................ Go Green .79 75.......... Thank Your Ancestors ......81 77.......................99 95......... Start Your Revolution..................................................92 88.... Aim for the One Percent ......................... Supervise .....................................77 73....... Read............................................... Your One Life .......96 92......................... Read.............................................94 90.......................................... Fire Quickly ............. Advertising Basics ......76 72.................72 68............................101 97..................................................88 84......................... Read Biographies.. A Few Important Words .............100 96...................................... Ask a Lot of Questions.................83 79.................................... Do What You Love Doing........................
They offer a product that people want to buy. They keep their businesses moving forward. You can do this. I will not wish you good luck.How Americans Get Rich As you read How Americans Get Rich. They build repeat business from a satisfied customer base. They charge a fair price. thoughtful. work hard. Write down your goals. You can do this. They make money and they invest. learn from your mistakes and persist.com 5 . I will be honored to be your teacher. you can do wherever you live. in Hanoi or Havana or Halifax. always improving. usually in real estate. Bill FitzPatrick • Bill FitzPatrick. Follow the Action Principles and these How Americans Get Rich principles. Appreciation and respect will be yours. a tough. They copy the leaders in their industries. you realize that what successful people have done and are doing in America. Watch my free instructional videos. You can have a prosperous life and make a difference in your community. If you are an Action Principles® Champion. spiritual person of action. you don’t need luck. There have been self-made successful people from every era of history and from every country.
Commit your mind and actions to do what it will take to succeed. hoping that this single investment will ensure a comfortable retirement. Set a goal to watch ten hours and use the other ten hours more constructively.Set Goals You have one life. Dream big. Plan for it. is where you’ll go. or don’t plan. Set a goal of working 20% more. Plan to do what the average person has done once and do it again and again until you become a millionaire. 1 6 . Average people buy one house. Set a goal right now to rise above the average and live an extraordinary life. Average people work forty hours a week. Write it down. These are your goals. working fifty hours and using the extra income to invest. You need the time and the resources to develop your individual potential and special talent. What you plan. Average people watch twenty hours of television each week. so don’t be shy.
7 2 . You network with other store managers and store owners. You start by owning one. You mop floors. You want to own several McDonald’s franchises.Divide and Conquer Initially. This is good. You get a job at McDonald’s. Then. clean rest rooms and empty grease traps. divide your journey into short trips. Take your goal and divide it into meaningful. you invest in a second and third and fourth store. You confidently borrow the money to buy your first store. You learn the fast food business from the ground floor up and inside and out. On the road to your future. many of the goals you set will seem ambitious. You react with an understanding smile when a child spills a milkshake. realistic. You volunteer to do the jobs that average employees avoid. Reach for the stars. Now. You become a shift supervisor and then assistant manager and then manager. You become the irreplaceable employee. You are known and liked by the national corporation. You willingly work extra hours. with your feet firmly planted on the ground. achievable objectives. make your plans. You pick up litter in the parking lot.
spiritual person of action. you pursue your ideal. Be the confident. While average people are idle. you can simply write a page or a paragraph. Some lucky few are able to call you parent or boss. Everything about you spells success from your home and your car. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. ideal you. who you are now and the ideal you. You are admired and respected. You are a tough. Others are proud to call you friend. Keep writing and refining and living.Write a Personal Mission Statement There is an ideal you. to your office. Every day. stop to think about who you were. 3 8 . thoughtful. Or. You are prosperous. You have much and are able to share often. You can keep a diary or scrapbook.
It is the contractor who cleans up. It is doing the optional. but every night. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer. It is bettering the standard. It is the restaurant manager who visits every table after every meal. It is always performing above and beyond expectations. It is openly and honestly talking with a customer who has a problem and doing your best to correct it. It is the wow factor. It is making the customer feel special and important. not just at the end of a job. It is the florist who calls the week after the wedding.Follow Through Follow through is the secret weapon of the highly successful businessperson. It is appreciating and respecting your customer. 4 9 .
5 10 . Think followup. solving customer complaints and soliciting new business. You excel by working hard at the harder aspects of your job. encouraging an individual to personal excellence. dealing with problem employees. you give yourself a competitive advantage over average workers. Rather. If you actually concentrate on working while you are at work. your bosses will acknowledge. If you are working for the right company. you embrace. some see it as a comfortable meeting place where friends co-mingle in a commercial environment. Many average workers are clock watchers. They are focused on avoiding criticism while waiting for their next paycheck. appreciate and reward your hard work. What the average worker avoids. the workplace is not a proving ground. The business becomes incidental to the social.Embrace the Hard Work You excel by not being an average worker. Often. clean-up.
spiritual person of action. 6 11 . Becoming financially independent is not complicated. You find knowledgeable teachers and mentors. you think. Running a business is not complicated. you are a tough. What others have done. Following The Action Principles®. You buy six properties. You don’t sit around sharing ignorance with your friends. learn and accomplish. You listen.Don’t Complicate Matters Average people often complicate business matters because within those complications. There are those who listen. and create a family financial empire. they can find excuses for inaction. thoughtful. you can do. You find a way. There are those who talk accomplishment. Average people buy one house in the hope of a comfortable retirement. You research. You appreciate your customers. You offer a quality product at a fair price. You identity the leaders in your industry and you do what they are doing. pay off your debts. you plan and you act.
You maintain the standards. second rate and quitting are not options. 12 7 . Perhaps several vendors should not have been so highly recommended. Maybe the work ethics of some recruited staff do not match expectations. Ownership and management responsibilities are demanding. You can’t yawn and shrug your shoulders. You attend to the details. It gets easy to overlook the smudges on outgoing correspondence. average people quit and settle for mediocrity. With the slow creep of discouragement. you do that. You don’t turn a blind eye to anything. some customer interest will wane. For the extraordinary. It’s seems a small fact that the flowers in the beds outside the office are dead. You are the boss. Through your example. you are responsible for the energetic or toxic atmosphere in your workplace.Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. If you need to find new suppliers and new employees and new ways to promote your products or services. you may have to make improvements again and again. To keep to a steady course and strive toward excellence. Suddenly updating the website is no longer a priority. You allow discontent among staff to fester. After the novelty wears off. reality starts to kick in.
Corporate frugality is a team effort. Everyone will accept a leader who sacrifices along with the troops for the good of all concerned. Don’t be impulsive. You can eat in the company cafeteria. You make money by generating revenue and by looking for ways to reduce the unnecessary. Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions. Give yourself a day or two to consider the purchase and if you can still justify the item. An effective manager sets the example for employees. 8 13 . You can fly coach. You don’t need a private bathroom or reserved parking space. especially frivolity and waste. No one likes a cheap person.Be Frugal Employees understand that your company is in business to make money. Get everyone involved. then buy it knowing that you will use it. You see litter and you pick it up. Think before you make major corporate purchases.
you follow up with your old clients and make the effort to reconnect. 9 14 . make the small effort to publicly praise him or her. You have planned to make today and every day special. today you will watch your diet and take a short walk. bring a rose home for the wife and a movie for the kids.Make T oday Special You list and tackle your responsibilities head on. If you have been putting off making personnel changes. you sleep well with a feeling of accomplishment. You embrace hard work. You make yourself tough by doing something that is personally difficult for you to do. just do it. If an employee has done an exceptional job. you choose a new challenge for yourself. If you want to generate additional business. Order pizza for the office. If you have been neglecting your health. At the end of every day. You must never allow yourself to fall into a depressing rut of sameness. Life doesn’t just happen to you. Every day.
Your mind is focused on improving your business. You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. you are probably still thinking about business. When you aren’t at your desk working. Take some notes. underline.Record Your Thoughts You will have lots of ideas. Review your notes. Have your paper and pen and pencil and marker available. Make a habit of writing them down. What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action. Circle. You can’t help it. It is who you are. highlight. 10 15 . You are a thinking person of action. cross out and expand your thinking. You are exceptional. You are focused on success.
you win. You have twenty emails to answer. Get good. After six miles you are tired. you are in pain.Persist to Win You will be successful. Of this. To walk ten miles. You respond to the first email. However. with patience and honest hard work. You pick up the next paper. Either way. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. the rewards of persistence will burst forth or slowly emerge. 16 11 . but you take another step. Or. suck it up and do it. You make the first call. Be good. You pick up the first paper and deal with it. there is no doubt. After eight miles. Any particular day may be tough and demand your best effort and concentration. you take another step. It will never be over until you say that it is over. give up. Winners persevere and take another step. you take a step and then a step. Take a deep breath. You face a pile of papers on your desk. It would be easy to find an excuse to stop and few average people would blame you. Keep trying. You will never give up. You want to make ten cold calls today.
20. ten percent of workers are self-absorbed by their own nonwork related problems. They are in control. plan and act. there is the top twenty percent of pro-active achievers. They are risk averse. They dare and attempt and sometimes fail and learn and try again. Seventy percent of people are average. They research. study. It is difficult for them to concentrate on doing their jobs. They are the corporate leaders and successful entrepreneurs. quits or dies. They are ambitious. Then. 17 12 . Through their own fault or no fault of their own. They are content to be promoted when someone in front of them is fired. They are moving forward. They spend what they make and have little if anything saved for investment. They work hard enough to not get fired. reactive and let circumstance and events shape their futures.In Business. 70. you will find that workers are divided into three categories: 10. These are self-reliant people capable of decisive action. All Are Not Equal In business. in all countries and throughout all of history. Their performance is marginal at best.
Make an offer to buy the company. You are working for a poorly performing company. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. plan and then take the risk. They will cling to the perceived safety of the status quo. Get out now. You don’t ignore the warning signs. their families and their futures lies in their self-reliance and. many have learned otherwise. Research. Take the risk. You love your job. Your suggestions for corrective action are ignored. The extraordinary person accepts the fact that the real economic protection for themselves.Risk Failure Average people are risk averse. 18 13 . their willingness to change. Sadly. Find another job or start your own business You are alert and aware to opportunities. often. It isn’t always easy to try new things without proven guarantees. the average majority would do it. everybody. to face the unknown. Take the risk. You are alert and aware to problems. Your boss at the flower shop announces that she will be retiring and selling the business. Sales are dropping. They delude themselves into believing that big companies will always be there to protect them. If it were easy.
customers. Without whining. You will introduce products or services that will fall flat and cost you time and money. You may bang your knees and skin your knuckles. yes. You are being tested. And. This is the wall. Get tough. So. Climb over the wall. The time to prove yourself is at hand. Pay the price.Get Tough On your way to extraordinary. Others have gotten over that wall and you can learn from them. there will be other walls blocking your path. second guessing or complaining. you might be passed over for promotion. For no good reason. The world of business is not waiting anxiously for your amazing personal contribution. You need to climb over it. This is the price that you are being asked to pay. suck it up and do what you know you have to do to succeed in business. clients or patients will switch to your competitors. Push over because all self-made successful people have been there. 14 19 . get ready and get tough. Partners and employees may disappoint you. You will lose a big deal. You have hit the wall.
Be the Valued Employee The status quo may be comforting. Instead. Doing little with your life is much easier and safer than taking risks. You must see yourself and your environment not only as it is. 15 20 . you must seek change. Since you seek growth. there must be change. but for there to be growth. Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change. but also as it could and should be. but then you will be a small person. you change yourself. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. seek the changes which will allow you to be all that you can be as an athlete and a person. First.
a superstar. Go for it. being an extraordinary worker. 16 21 . you may be highly recruited and can’t resist the pay. appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic. tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course. benefits and perks offered by another company.Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized.
as humans. Yes. the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. this is what I believe. you will have a positive response. the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home. “yes. in Nairobi. we are remarkably the same with the same fears and dreams and aspirations. You will be able to think. Yes. as you read The Action Principles® and the How Americans Get Rich tips. We may be different in very small ways but. 22 17 .The Wide World of Business From anywhere in the world. in Hanoi. Yes. in Lima. To think otherwise is a mistake. in Sydney. the salesperson who follows up with customers to be sure that the product has met their expectations is successful. the shopkeeper who offers quality goods and appreciates his customers is successful.” Yes.
time waster have few friends except each other and no respect. you appreciate the value of time. delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system. as well as to root out the do-nothings and the perfectionists.Stop Wasting Time As a business executive. To improve your own efficiency and that of your valued staff. Time wasted is gone forever. Focused hard work is the honorable path and the sure path to success. However. 23 18 . you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions.
a zest for life and a positive mental attitude fill you with energy. This is really going to happen. motivation. encourage. it is much easier to reach out and help others. After your twenty minutes of quiet time each day. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. when you see and believe all that you can do. Now. You are going to start believing in your own wonderful financial future. 24 19 .Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day. Show them the potential that they have to live full lives of prosperity and peace. support and spread your enthusiasm. You really are going to be surrounded by wonderful family and friends. passion. give. This is all good. Smile. You really are going to be appreciated and respected. optimism. You really are going to be financially independent. Enthusiasm. you will feel recharged and ready to take on the challenges on your road to success. something wonderful is going to happen.
A beginner makes a rookie mistake. And. Your job as a business leader is to recognize potential. that beginner was us. successful person has had his or her own beginning. They can look ridiculous and they can be annoyingly frustrating.Applaud the Beginner Beginners make lots of mistakes. it would be difficult or impossible to change this type of person. 20 25 . Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. frustrated and more interested in making excuses than making amends? Remember. Every self-made. at one time. How does the beginner react to your correction? Does he act defensively? Is he angry.
Give Yourself the Gift of Self-Reliance Change happens. Give yourself the gift of self-reliance and you won’t be taken for granted. What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. you may get passed by or even run over. The Internet is changing everything. where it is headed and how you can profitably find your place. You may not. it is naïve to believe anything except that you work for youself. If you are standing still. Alert and aware. Economies are globalizing. Be prepared. 21 26 . prepare yourself. Open your eyes and your ears. You may be saved by the action of others. In the real world of business. Take responsibility for your own career. Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it. You must know your industry.
ask for their ideas and understand their concerns. counselor. it is important to walk the factory floor and get out into the field. Get to know your employees. All your motivational slogans and rallying cries will go for nothing.Lead by Example If all you do is talk. Sometimes. Lead by example. coach or manager. employees are apt to dismiss your wisdom or completely ignore you. This is how a leader acts. You are a veteran and carry the status necessary to command. As a teacher. when you’ve been in the trenches. 22 27 . Show how it’s done. you’ve earned the right to be taken seriously. gotten a little banged and bruised yourself. You don’t hide in your office. walked the talk.
Is the conflict personal or permanent? You don’t want to get bogged down by pettiness. Relax. release the pressure and consider your options. Since you are ambitious. At any time you may encounter the rude. 28 23 . hands. In the workplace. arms. neck and your head. your contribution may be unappreciated and you may suffer disrespect. Breathe deeply and let it go. seeing in you what they were unable or unwilling to do. legs. the rock in the middle of stream allowing everyday frustrations and stress to wash by you.Control Conflict Welcome to modern living. the crude and the obnoxious. At home. you may be subject to those who gossip. cut corners and take unfair advantage. Your first instinct is to retaliate but never retaliate in anger. some may be jealous of your progress and ultimate success. You may not always like what is happening but this too will pass. your employees and your family. Release the stress from your feet. What would be your best course of action to defuse the situation so that you can move forward? You must be the example. trunk. You do this for yourself.
She is a good worker. you instinctively know what will work and what won’t. You know this is a bad idea. Odds are. You don’t have to call a committee meeting before you take action. know it. Do not hire him. you know it will work. You get the facts. You make her an offer to work for your company. You observe an enthusiastic young woman working at your local coffee shop. You know what to do. Many times you don’t have to do lot of soul searching. You are a business person and not a social worker. When business is slow. she smiles and solves the problem. While others are skeptical and hesitant. You drive by an old building and you immediately see this building transformed into your next successful business location. Find some other way to help him. 24 29 . If you do feel it. When a customer has a problem. you’ll be right. she finds chores to do. then go ahead and do it. There may be family pressure to hire your troubled bother-in-law.Listen to Your Instincts As your knowledge base grows. You feel it in your gut.
with each challenge faced. If you want to take the easy road. You may not succeed immediately. you ask another ten. You put your name forward for that raise or promotion. Understand that no one wants to face rejection again and again. Yet. everyone would do it. If it were easy. you gain strength. You are that somebody willing to take the risk of starting a business. 25 30 . it is persistent effort that separates winners from losers. You may take a few lumps as you move along the learning curve.Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. you will find many to support your reasoning. If it were easy. and you still believe. Average people don’t want to push or be pushed. If ten customers tell you no. average people will agree with your choice to delay or avoid. However. Because you validate their own inaction. the rewards for success wouldn’t be as pleasant. They are content with the sameness of today being like yesterday.
you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing. They always will. The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning. An exceptional man or woman will succeed at any business any where.Style and Attitude and Work Matter Following The Action Principles . 31 . The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit. Stand tall. smile and get busy. It is having a goal and working passionately toward that goal. They always have. It is a style and an attitude.
meeting and solving problems head-on. and the courage to follow through on things you believe in. even when they are under attack. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose. It is looking at an adversary across the desk and saying. It is solving problems instead of letting them fester. drive. It is being who you really are. “No. commitment. toughness means avoiding complacency. while keeping the big picture in mind at all times. simply. Donald J.” 32 . Trump Businessman Get T ough Toughness is pride. toughness means playing by the rules but also putting those rules to work for you.27 Donald J. Trump For a nation. even when society wants you to be somebody else. In business.
Since there are economies to be gained from greater size. but at times. 33 28 . Not always. these opportunities do materialize. at some point. successful businesspeople are always thinking about investing and divesting. the odds are that you can peacefully co-exist with others in your industry. to sell your business to your competitor.Buying and Selling Businesses You don’t have to crush your competitors. Since there is usually enough new and underserved business to go around. In business and in life. Perhaps on your path to wealth. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world. if you are following The Action Principles® philosophy of self-improvement and service to others. you probably aren’t going to be working forever. honest and respectful businessperson. This is the plan. it may be advantageous for you to acquire your competitor’s business or. there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. When you are known as a capable.
you have more because you do more when more is needed. You are a volunteer who is generous with your time and resources. There is no secret to your success. can find employment elsewhere. You delay gratification and invest. You are ambitious and goal oriented. You set the bar high for yourself and you expect the same from your workers. You are a listener. perpetually waiting for the next paycheck. You are a leader in your industry. Be proud of who you are for good reasons. 34 29 . You are a demanding employer. often working just hard enough to not get fired. dynamic work environment. These average employees. Take joy in doing an exceptional job. You study and work hard. Be proud of yourself and your company or keep changing until you are. Many employees can’t stand the pressure of working in a competitive. You employ a staff that wants more than being ordinary and they expect and receive above average compensation.Be Proud You exercise and watch what you eat and how you dress and how you treat others.
Be Decisive The United States Marines are a rapid deployment force. go. Do what needs to be done and get it done. In business. Take action. In combat. go. you have to train every day to be prepared to meet the challenges of the marketplace. you’ve got to take action and adapt to the environment and the circumstances as you find them. the generals frequently call them. You have to plan and take decisive action. Don’t procrastinate. No one is going to come up to you and hand you a bag of money. They have to be adaptable and decisive. When a dangerous job has to be done quickly. The Marines have to be ready to fight anywhere under any conditions. You can become a perfectionist. Don’t over analyze. you can’t plan for every possible eventuality. 30 35 . Marine battle planners look for a seventy percent advantage and then they go. They train every day to face all types of scenarios.
Find the leaders in your industry and do what they are doing. Appreciate your customer. 2. as an alert and aware consumer. Or. Simply start and continue to do what you know you should be doing. make them your mentors. 31 36 . 3. You can search the world for hidden secrets. Copy success. Ask for more business. Very simply. you already know what characteristics make a business successful. If possible.Three Rules for Business Success You can spend years in business school studying complicated economic theories. Say thank you. You can do more. There are three simple rules required of all successful businesses: 1. you can start a business and get to work. Offer a quality product or service that the market demands at a fair price. You do not need to do more. Don’t fool yourself.
You will be rich but reviled. You know the right thing to do. 32 37 . others will have noticed your duplicity and may plot against you. Eventually. It is much better to live by a code of honor and core values. In the long run. It is much better to be a serious person who takes his business seriously. Your word and your handshake should mean everything. You can decide to set the standard for your industry and maintain your core values. You can recommend unnecessary services. You can be deceptive in your advertising. In the short run. You can cut corners on your products. many will relish your demise. you may think that taking advantage is an advantage. You can feel good about who you are and how you earn a living.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated.
there will always be demands on your time from competing interests. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing. At times. “no. forget the email. Find your calm center where you can recharge your batteries. However. need sleep and are stressed and angry.Stay Centered As a successful person. do it. 33 38 . you’ll need to leave work alone.” If you are overworked. You need days off and you need vacation time. The work and the problems and the opportunities will all be there tomorrow. put away the cell phone and just retreat to where you can find your own way to relax. Your health will be affected. Naps aren’t only for children and meditation isn’t only for monks. there comes a point when enough is enough and when you must save yourself and say. your efficiency and productivity will diminish. All those forced to be around you will suffer. your natural inclination will be to try to do more. As a successful person.
34 39 . develop your special talents and build a solid financial estate. You can love the feeling of pride that comes from offering a quality product or service to your valued customers. You can love that you are providing good jobs. You can love the high standard of living resulting from your hard work. But.Love Many Things Being a successful businessperson. laying a smoother road for your heirs to follow. you can find a lot to love. You can love the challenge of creating and building your business. You are in control. You can love the opportunity to be a leader to your employees and a positive example for those in your industry. You can make the choice to take early retirement. You can love the feeling of power that self-reliance gives you. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives. success in business can mean more than money.
Start the buzz. Find ways for those with influence to sample your product and talk about it. Some have unreasonable expectations. Some bring to the workplace personal issues far beyond your control to correct. many with little or no interest in your product or service through traditional mass media advertising. Not all employees are created equal. You are in business to make money. you might be much more effective by finding online niche markets. 35 40 .Forget Everybody Rather than trying to reach everybody. Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. All customers are not always right. magazines and television. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field. newspapers. You are in business to make money. Sometimes you have to make personnel changes. You can never be all things to all customers.
vendors and your customers. You have diplomas and awards. clothes and jewelry. You work hard and you appreciate those around you: employees. hands and steady eyes matched with a gentle smile. However. You act naturally and relaxed. You have studied your business inside and out. You have strong quiet. car. it is not the trappings of accomplishment and wealth that will bring you respect. Praise or criticism does not affect you because you know who you are. You are like a steel bar wrapped in cotton. open minded and a good listener. You have nothing to prove or defend. You are curious.Maintain Your Presence You are a successful business person with a nice house. You are a proud example of a leader. It is your confident presence that says that you belong where you are. 36 41 . You willingly share your enthusiasm and good fortune.
work doesn’t seem like work. you will soar far above the average. 37 42 . There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow. The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. When you love your work. The business doesn’t matter but your style and attitude do matter. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama. The moral is that if the business doesn’t matter you should choose something that you love doing.The Business Doesn’t Matter The business that you choose doesn’t matter. With The Action Principles® and the three simple rules of business as your guides. There are five thousand different types of businesses and people have gotten rich from all of them.
Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.
Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44
Ross Perot American Business Leader
Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.
Let employees know that you appreciate their efforts. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service. you have to give it first. With good news or bad. Make everyone feel that they are a part of an important team doing honest work. keep them informed and in the loop. It is easier to sell to a loyal repeat customer than to try to sell to someone new. Loyalty is a two way street. 41 46 .Show Loyalty Build employee loyalty through fair dealing. It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. You need your core of loyal veteran workers to set the example and lead the way for new hires. Reward them. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees. To get it. Thank them.
blogs and journals. This is how you’ll get ahead. partners.Advance Your Career You are a self-reliant. financiers. consultants. You are hard working and opportunistic. and thank them. To get ahead. Always be on the lookout for people who can advance your career. vendors. politicians. teachers. Seek their counsel and ask for their help. You have your goals and objectives and to-do lists. Good things will happen because you make them happen. you can read business books. From your research. take-charge person on a mission to build your career. investors and other businesspeople. Let your bosses know that you aspire to greater things. clerics. such as: executives. You don’t sit still and hope that some lucky opportunity will befall you. You are alert and aware. Listen. You have identified the leaders in your industry and you know what they are doing. Self-promotion is a good thing. You know who you are and where you are going. 47 42 . You can take courses and join and participate in trade associations. you know what it will take to reach the next leadership level of responsibility and income.
Establish a realistic completion time. follow up. You assign tasks that are cost and time effective for others to do for you. 43 48 . Match the right person to the right task. Ask the employee to assume responsibility for the task. Encourage feedback if problems arise. Be sure the employee understands the requirements and due date. You also delegate tasks that employees can do better than you. which means learning how to delegate assignments. Say thank you. Periodically. plan and improve organizational efficiency. This will help you to concentrate on what you do best and allows you to think. Precisely explain your expectations for the task.How to Delegate You can get more done with others’ help.
which is your success. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success. For each specific project. 44 49 . you will be on the road to project success. ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money. what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers.How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by. This is not you.
your entry is almost guaranteed. It will be your goal to join this elite group. If you own your own business. The vast majority of people never find the time or have the resources to identify and develop their special talent. In the corporate world. you are going to rise quickly to the top twenty percent of your profession. 45 50 . if used. you are even better positioned to define your own financial future. You will know what your leaders do and how much they earn. You will have the time and the resources necessary to find and develop your special talent. You have a special talent which.Develop Your Special T alent There is something special about you that makes you one in ten thousand. will better mankind. With your work ethic and core values. This does not have to be you. This is sad.
Don’t be shy about asking for advice and networking assistance. read your trade publications and identify all trade websites and blogs. Of course. what would they do if they were you? This is called copying success. Find out what they are doing and do what they are doing. When you find suitable role models. take them to breakfast or lunch. You learn all you can about sales and you find the leaders in your industry. maybe most importantly. Join all applicable trade associations and participate in meetings. you must follow-up with a thank you and this is also copying success. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. Most successful people will be flattered and not annoyed by your attention.Copy Success You learn all you can about your product and your customers’ needs. 46 51 . Ask and listen. To find the superstars in your industry. seminars and conventions.
what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. In this defining moment. Be honest with yourself. There are personal areas that need improvement. you can choose to invest one month in the formation of new. No one knows you better than you. where you are now and where you are going. you stop to think about where you have been. positive habits and become a better. happier and more successful person. This list helps you to separate the urgent from the important from the routine. Every day. you look for small ways to challenge yourself and spoil yourself. No one is perfect. 47 52 . What can you do to make more money and advance your career? You work from a prioritized to-do list. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit. At work.Develop Winning Habits Every day.
“Some will. This is why sales people are highly paid professionals. They can’t knock on doors. You don’t need advanced college degrees. You are among the elite.Salespeople Rule Every company relies on its sales force. Most people can’t do this job. A person who can bring in business is a very valuable asset.” 48 53 . You are your own business. If you have the courage to talk to customers about buying a quality product or service at a fair price. They can’t work alone. If you can understand and accept the following little reality of marketing. You have all you need – you. partners or venture capital. you can be a successful commissioned salesperson. They take rejection personally. Some won’t. All the jobs in the company depend on the sales force’s ability to sell. your fortune is make. So what? Next.
Because you are goal-oriented. 54 49 . may resent your willingness to do more than is required or expected. especially less ambitious co-workers. even though these are the tasks which may be the most productive for the company. Over time.Accept Hard Work You know and accept the value of hard work. You have accepted hard work. Some people are productive only half of the time. What others avoid can become your opportunity to profit. you don’t need a lot of motivating. The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied. Appreciate that some may praise your hard work while some. The real estate agent doesn’t want to show a house on a Sunday night. The rest of the time they are engaged in nonbusiness activities. You want to work at work. The salesperson doesn’t want to take the extra time to explain the extended warranty. Many people don’t work very hard at work. this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs.
someone has to bring in the customers.The Boss is The Rainmaker In a small company. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. 50 55 . If you own a house painting company. will be as the rainmaker. Without customers. As the boss. until your business is well established. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends. you may want to work on the crew but your real job is knocking on doors and always. The caterers need functions. you have no business. If you own a restaurant. always trying to get the next job. your primary function. The chiropractor needs patients. perhaps your only function. The law office needs clients. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business.
neck. cheeks. eyes. torso. Take a deep breath and relax your body from the top of your scalp. Stand up straight. Make your speech short and conversational. Before a big interview. mouth. Breathe and relax. speech or presentation. legs and toes. People who are in agreement with each other will usually be mirroring each other’s moves. When you are giving a presentation. Don’t preach. Before you ever open your mouth. your body is communicating your interest and your power. Respect others’ personal space. how will you sound. Listen and don’t interrupt. create a better rapport with your audience by coming out from behind the podium. forehead. 56 51 . Have a comfortable yet firm handshake. Plan what will you wear. you can mentally rehearse and practice. shoulders. Introduce yourself. using the theater of your mind. Nodding your head shows that you are listening and are interested. Keep your hands open and exposed. Tell stories. chin. arms. how will you stand and sit and how will you be warmly received. fingers. Smile.Communicate with Ease Body language is important. Keep your chin up.
don’t allow the situation to fester or linger. 52 57 . outside problems. for the sake of all. you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. aware. He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. At the first sign of concern. Act sooner rather than later. If an employee becomes self-absorbed by his or her own personal. As an owner or manager you must remain aware of all of your leadership obligations. Answer his questions regarding his rights and responsibilities.Helping T roubled Employees One troubled employee can poison a work environment for everyone. compassionate and decisive. Be fair but be firm and. Have a personnel policy in place to deal with troubled employees. You are running a business. You must be alert. bring the employee into the office and have him read the policy.
you have to make them buy from you. there will be plenty of opportunities for you to innovate and try new ideas. Copy it. Then. don’t fix it. You first have to convince customers that they want your new or better something. you double your challenges. When you invent something. this is best done after your business is established. As you think about entrepreneurial opportunities. If it works. even if you succeed at the convincing. don’t forget any networks or connections that may give you an advantage in starting your own business.Imitation before Innovation See what others have done. when starting your own business. You want to research and stick closely to the tested. Follow it. In general. After your business is established. See what you can do. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. you are an entrepreneur and not an inventor. Again. 58 53 .
How to Choose a Partner A partner is someone joining you on your journey to financial independence. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another. Partnerships are a two way street. You will meet regularly and exchange information in a supportive environment of mutual respect and trust. You should expect that your partner would be a professional who would support The Action Principles®. There must be a shared vision and a comfortable balance of power. The idea is that you both stand to achieve more with the help of each other. Partnerships that go bad can be a nightmare. If you are an ambitious hard worker. your partner should be likewise. 54 59 . always offering each other objectivity and positive reinforcement. Good partnerships are a blessing. Select a partner whose style and attitude is compatible with your own. You have complimentary skills. Choose wisely and benefit. Allow these core values to provide a framework for working together.
Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. They hope that their companies or the government will take care of them in their old age. wanting what they want now. how the selfreliant accomplished what they did. Average people think in terms of immediate gratification. but too late. The rewards of hard work and investing can be powerful. In marked contrast. They realize the time value of money and how sound investments made today can have a compounding return tomorrow. selfreliant workers may be in a comfortable financial position to retire in only a few decades. Average people will wonder. Average workers without investments may have to work until the day they die. A self-reliant person thinks differently.Invest In Your Future Regardless of their annual income. Average people typically work forty hours a week and feel satisfied and exhausted. average people spend every dime with nothing reserved for retirement. 60 55 . They are forward thinkers. They will assume it was through inheritance or luck and they would be wrong.
You may love your job enough to never retire. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. writing. Volunteers can assist with many problems in the world. However. You will work hard for fifty or more hours a week for twenty or thirty years. This is the plan. rich and retired. 56 61 . Invest. These men and woman love their jobs. It’s tough to launch a singing. early retirement might never happen. maybe not. acting or artistic career. but not if you are young. early retirement can be your specific goal.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties. Or. Summer Redstone was one of the most influential men in Hollywood into his eighties. It is a young person’s plan to make. These are nice options for those with sufficient investment income. if you work for yourself as an entrepreneur. Retiring early doesn’t just happen. It’s easier to give your time if you already wealthy. sell the business and retire. If you work for someone else. The average age of Untied States Senators and Supreme Court Justices is nearly seventy.
You have seen what others have done and you see no reason why you can’t do the same. Some will be skeptics who are jealous of your courage and your willingness to take risks. Believe in yourself. Have faith. You research. but only those with faith can sustain their efforts for the long haul. Some will be pessimists who always look at the bad side of everything. Persist. observe and study. Will your new business succeed? Will your investments prove wise? Will you retire early.Have Faith Anyone can be hard working and motivated for a little while. trying to protect you. When you venture out beyond where average people are comfortable. Some doubters will be your family members. when you dare and challenge and test the status quo. and will your special talents be developed and recognized? Have faith. Go for it. Have faith in yourself. You may need a thick skin to listen and then. proceed anyway. you will meet many doubters. Only those with faith will try and try again. 62 57 .
you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 . a self-confident individual and a decent human being.Your Core Values As a successful businessperson.
Those with experience must be willing to teach and assist beginners.How to Build a T eam To build a strong business team. Everyone should take a personal and team pride in beating the competition and being the choice. everyone should band together to figure out what went wrong. Everyone commits to doing his or her individual best to work to a high standard. Consumers have a choice. Responsibility and accountability must be accepted. 59 64 . Then pull together to leave the past behind and move on to new challenges. When mistakes are made and business is lost. each individual must subscribe to the principle of putting the team first. Individual strengths must be identified and appropriate roles assigned. respect one another and share the credit for the greater good of all. salvage what you can and make amends. Ideas. suggestions. Each must be willing to make occasional personal sacrifices. reasoned criticism and questions must be encouraged. The team’s mission must be outlined and understood through clearly defined goals.
others will turn to you as the good example. Set the example. your best self. When you are successful. stay alert at industry meetings and find the people who have already done what it is that you want to do. Keep improving. farmer or bank president. Do you see an Action Principles® Champion? Do you see a tough. well dressed and confident. Copy them in manner and dress. First impressions are lasting and all impressions are important. You must know what characterizes the style and attitude of a winner in your profession. Be yourself. confident person capable of taking immediate action to achieve a worthy goal? You should. or change until you do. 65 60 . Go through your trade publications. Look the best that you can look. You are who you appear to be.Look in the Mirror Look in the mirror. you can look well groomed. Your manners should be impeccable. Like what you see. thoughtful spiritual person of action? Do you see a fit. Whether you are a soldier. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust.
20% extra to invest. a tough. You have the free will to choose who you will become. So. See yourself as a hard worker with enough money to pay your bills. spiritual person of action. See yourself as a successful businessperson. stop imagining and do it. thoughtful. See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless. live comfortably and still have 15% . 61 66 .Imagine You are what you think about all day long. Now. think of yourself as an Action Principles® Champion. See yourself having enough to give back to those deserving who are less fortunate. See yourself as a respected member of your community. a leader in your industry. See yourself earning in the top twenty percent of your profession.
whether that means more business for you or not is not relevant. you will never betray that trust. When you make a promise to a customer. Your good name and your solid reputation will be held sacred. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years.Hold Sacred Your word is your bond. You will do your best to offer the highest quality goods and services. 62 67 . but real value to your customers. You will give honest recommendations. which means not just perceived value. safe work environment where all employees can prosper. You will lead and insist upon on a team effort to provide a clean. When customers put their trust in you. you will do everything in your power to deliver what is expected and more. You will be truthful. You will still build your business for the longer haul based on honesty and integrity.
You are consistent. You will share. They put you among the elite. hard worker who will concentrate on the difficult aspects of your job and who will. You will read books related to your industry. You are able to step back. You don’t grab more than you need. surf websites and will participate in trade-related blogs. You have a personal mission to complete. volunteer Your strength is that you are not greedy. You are the person who will stand for what is right. You have goals and objectives. Others know what to expect of you. Your strength is that you are willing to learn. You are determined to make your one life meaningful. when necessary. You will find the leaders and in your industry and you will listen to them. Your strength is that you are an ambitious. 68 63 .Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. Your strength is that you know what you want to accomplish. Focus on these strengths.
the road will be curved. it will be easy to quit. as most do. However. 64 69 . courage. you will become a seasoned veteran and your persistence will pay off. More likely. It will take courage to be a contrarian. Now. With the best of intentions. Have. you may feel crazy to keep going. then. with courage. you are crazy. if you are learning from your mistakes. If you are making the same mistakes again. with plenty of pot holes and boulders to avoid. face your fears and do it. You may try again and still meet defeat.Understand Courage Rarely will you find a perfectly smooth straight road to financial success. When you hit a wall. “I told you so. you will risk and fail. You will be delayed. Many around you will be quick to say.” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. Your faith may be tested. to carry on and persist. No one expects you to be more than you expect for yourself.
even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. Aim high. one concerned and dedicated person can meaningfully affect what some say is an uncaring world. but have a hand in shaping it. Justice of the U. S.65 Sandra Day O’Connor Former Assoc. The individual can make things happen. can have its rewards. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way. Whether the individual acts in the legal. Sandra Day The individual can and does make a O’Connor difference. devotion to excellence in all things. governmental. or private realm. complex world of ours. even in this populous. It is the individual who has acted or tried to act who will not only force a decision. 70 . So be a full participant in life’s opportunities. If you strive for excellence you can and should have a substantial impact on the world in which you live. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful.” As his career attests.
Your life is a succession of days. well groomed and well spoken. to get married or to graduate. You must do your best to make the best of each day. Your future will be based on the decisions you make today and live every day. you can make the choice to tackle something personally challenging that you have been avoiding. You can decide to be well read. You can decide to work hard and share. You can decide to change poor habits into winning habits starting today. On the long road. You can decide to be fit. 66 71 . Your future is the long road. optimistic and happy today. the cumulative effect of good days will be a wonderful life of respect and accomplishment. Starting today.Run the Short and Long Roads Today is the short road. Success is lived today and every day. today. You can decide to be positive. Success is not a distant goal. Do it and feel good about doing it. You don’t have to wait for a promotion.
No business can be everything to everybody. Talk to your customers about their preferences. it will take 7-12 consistent impressions before you are noticed and more to be memorable. slogans. Focus. 72 67 . keep running the same ad until it stops working. Know your brand. Know the media. Talk with and not at your audience. At a minimum. Find the leaders in your industry and design your advertising campaign around their online or offline strategies. Keep it clean and honest. stationary. website and advertising should be simple and direct. it isn’t. Find your niche and the media that targets your niche. so ask for testimonials and start the buzz. Satisfied customers are your best advertising. colors. Do your research. If you have to worry if your message is in good taste. Set measurable objectives. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors. They should compliment each other. Your logo.Advertising Basics Know your business. When you produce an ad that delivers the desired result. Know your target audience.
Close the Door on Regrets Smart people still do a lot of dumb things. You a player in the game and you have had successes. or you can simply get over it. you might want to shake your head in disbelief at how good those missed opportunities look now. Successful people still make a lot of terrible business decisions. With hindsight. Close the door on regrets. 68 73 . The important point to remember is that you aren’t a bystander who will never know victory or defeat. Stop looking back and keep looking forward. Well. The past is the past. but you can and have done something. time moves on. You can’t do everything. You can learn from the obvious signs that you missed and do better at your decision making the next time. you can kick yourself forever. Stop to look at all that you have accomplished. The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets.
You want to deal with the consumers who insist on dealing with the best. Raise your prices and be seen as a premium brand in your industry. you’ve got to ask for it. give yourself a raise and then prove that you’re worth it. in most cases.Raise Your Prices Being an entrepreneur. they will grumble about everything and. Raise your prices. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience. “Quality is remembered long after price is forgotten. If you want more.” 69 74 . produce the lowest profit margins. If the bargain hunters are also cheapskates. Follow the advice of the luxury goods maker. Raise your prices. Gucci. Let them go. you can’t be shy.
He is a fifty-seven year old married male with three children. Ninety-seven percent own a home.7 million and an average annual household income of about $250. Six percent are Ph. There are over eight million millionaires in the United States.D. Two-thirds of millionaires work for themselves. Eight percent have earned law degrees.The Typical American Millionaire The typical American millionaire actually has a net worth of $3. Most are entrepreneurs who own their own businesses. The majority of millionaires never received even a single dollar in inheritance or any money for college. Eighty percent are first generation affluent.55 hours per week.s. 75 70 .000. Most invest 15% . have a college degree and are still working. Eighteen percent have master's degrees. Two-thirds of millionaires work between 45 . Half of millionaires’ wives work and most are teachers.20% of their income. Six percent hold medical degrees.
71 Act With Boldness If you want to be in the elite. you can work to pay your bills. Average people waste a lot of time. 76 . You do what you have to do. If you are well organized. It takes boldness. It takes a will. You will still have time to fulfill your family. so figure out how you are going to raise downpayment capital to acquire investment real estate. If you dislike your job. you have to be self-reliant. It takes sacrifice. figure out how you can advance your career and act. social. If you are a business owner or salesperson. you are prepared to do that. If you like your job. figure out an exit strategy and act by getting another job or starting your own business. It takes a plan. know your product. Every day will bring you one day closer to your goals. You can work to raise money for investment and manage your investments. ask all to buy. remember these ten important words: “Know your customer.” Rich people own real estate. make a plan and execute that plan. health and spiritual needs. If you have to work fifty hours per week rather than forty.
“The only easy day was yesterday. the convenient. You may make a change and. tempting you back to your old ways of easier days.” has an extremely strong pull. the known and the predictable. Navy Seal Commandos say. By aiming at the top one percent. which means “things as they are.Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and. only one percent will ever take the action recommended. bad or indifferent. as the U. you should attain all of the material wants and needs for yourself and your family. then. have to change again and once again. of the few who do.S. the top twenty percent will seem like a very easy target to hit. You will enjoy a comfortable life. One Percent! What about the other 99%? Good. The status quo. the 99% simply continue to do what they've always done: the easy. Routines are hard to change.” What do you really need? If you are in the elite top 20% of achievers. You will feel the pull drawing you. But. 77 72 .
Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things. There is an entire world wide industry of people making a good living from the sport of soccer. photographers. They are: announcers. promoters. writers. advertising reps. you should be able to work in the field as many people do. You made a mistake going to law school because you’d love being a personal trainer. You don’t like working in a hardware store and you’d love working in a bird sanctuary. When you do what you love. You hate being a bus driver but you’d love being a portrait painter. They are coaches and trainers. work doesn’t seem as much like work. They are salespeople who sell equipment. You have one life. Find the work you love and go for it.Do What You Love Doing There are a few people making a lot of money as professional soccer stars. 73 78 . groundskeepers and team executives. If you love soccer.
Make good on mistakes and reward loyal customers whenever possible. Pay attention to complaints. listen to your customers. 74 79 . You know that too many businesses treat you like they are doing you a favor.Appreciate Your Customer People have money and they choose how to spend it. you know how successful businesses operate. the more detached the employees may be from service to the individual customers. Thank them for their honest input. your success relies on your ability to convince them to choose to spend their money with your company. Appreciate the customers you have. To build your customer base. Keep reminding yourself that without customers. Every day. As a consumer. This is a mistake and a sign that the large company may be losing touch and business. smile and be appreciative. the disinterested clerk or the rude secretary. As a businessperson. When they do choose you. you may encounter the grumpy plumber. you have no business. The larger the company.
One hand washes the other. Learn who the powerful people are in your community and court their support. If someone gives you a prospective lead. shippers. Networking is a two way street. It should be a long list. Speak up. Keep in touch. Join trade associations. You should make a solid impression on those linked to you. You need to form satisfactory relationships and connect with lots of people: customers. Practice remembering names. Cultivate relationships. Be able to explain clearly what you do. 80 Build Networks 75 . Don’t make people have to guess what you do and what you’d like them to do for you. Ask for the business. he will expect you to reciprocate. Become involved in local business groups. Ask for testimonials and referrals. If people smile when they see you enter a room. Hand out lot of impressive businesscards. Volunteer for committees. You are a businessperson in the real world. suppliers. Think likeable. You are not a monk living alone in a mountain cave. competent and helpful. technicians and even competitors. You get what you give. you are a good networker. All networks begin with you as a strong link.
you want new workers to be smart and hard working. You want customer service employees who are problem solvers and who follow up. Frequently. Ideally. ask prospective employees to read The Action Principles®. What do you think about what they think? 81 76 . which is taking money away from them. You want sales people who are knowledgeable and ambitious. You want front counter staff to be pleasant and accommodating. You want workers who will comfortably coexist with present staff. You want executives with good communication skills who will get up from behind their desks and lead. You want to hire people with the right qualifications for the right job. you have to be the best yourself. When you have acquired a winning staff.Hire Slowly Hiring. benefits and perks. Hire slowly. If you want the best. Between the first and second interviews. They should not need a lot of hand holding and can either hit the ground running or learn quickly. you want to retain them by offering competitive salaries. is a lot easier than firing. your best new hires will come from the recommendations of existing employees and from your own networking. which is giving people money.
They may be missing during work hours or. He should be escorted to his work area to collect personal items and immediately escorted out of the building. Do it. have a witness present. have shown repeatedly that their job performance was unsatisfactory. Call him to the office and be short and to the point. 82 77 . The termination should not come as a complete surprise. The fired employees should have received prior written warnings regarding their behavior or performance. Document everything. a final warning will carry a thirty-day grace period to correct the problem or be terminated. This person may be given an excellent reference. These workers may have been involved in unsafe. deceptive or dishonest practices.Fire Quickly There is a difference between laying off and firing an employee. This is a difficult part of a manager’s job. Explain benefits to which the employee may be entitled and how references will be handled. Do not disparage the problem employee. Their image or manner may be unprofessional. Normally. You fire employees for personal reasons. Don’t linger. A laid-off employee is released for business rather than personal reasons. The business may be in a slump or the employee’s position may have become redundant. If you expect trouble. severance package and grace period to find a new job.
Never discriminate. 4. 5. Never act unethically. 2. abuse or conceal information. 8. 9. even if someone else tells you to. 78 83 . Follow the law at all times.The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer. Seek assistance if you have questions about ethics. Avoid conflicts of interest between work and personal life. 7. misrepresent. 3. Be honest and fair. 6. Report ethics violations. Wal-Mart: 1. Never ask someone to act unethically. 10. Cooperate with any investigation of possible ethics violations. Never manipulate.
They determine the ultimate openness of an organization and its ability to learn. and wearing ambition on one’s sleeve can have the same effect. Legitimate self-confidence is a winner.79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer. They relish the intellectual combat that enriches ideas. Don’t ever compromise “being you” for any job in any institution. The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source. There is a fine line between arrogance and self-confidence. Self-confident people aren’t afraid to have Jack Welch their views challenged. How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it. 84 .
You try to understand why happy people are the way they are. You want to know lots of things because you want to do lots of things. You had an advantage. You must make your diplomas and degrees worth more than the value of the paper. You question why civilizations rise and fall. You read.Learn All education is ultimately self-education. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. Your life must be a never ending thirst for knowledge. You are proud and confident in your self-education. You question. a motivated student equipped with broadband can get a better education than a lazy Ivy League student. You listen. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money. Those days are gone forever. You must do the studying. Today anywhere in the world. You learn. 85 80 . You hang out with smart people. You contribute. You are curious to know how and why some people get rich. The job of the teacher is to guide and motivate.
observing operations and asking a lot of questions. This is your career. You are the opposite. You are asking lots of questions and tailoring the course to suit your objectives. Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you. When you are the head teller. People are not mind readers. ask. You must do your own research.Ask a Lot of Questions You are a clerk working in a bank. you will take action. You have a lot of questions to ask and a lot of listening to do. There is no book to tell you how to do this. If you want something. ask. 81 86 . Average students sit like stone statutes in class trying to avoid making eye contact with the professor. You want to be the head teller. There is no such thing as mental telepathy. you want to be the manager and then the president of the bank. You are a student taking a course. Based on the information you receive. There is no time to be shy.
most famous business leaders have written autobiographies to show you the way to achieve your own success. their lives. you are lucky. in the bookstores. Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them. it is there. 87 82 . You can read the history. In the libraries. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times. heed the warnings and stand on guard. All education is self-education. Besides biographies. From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa. As a business person. their style and their attitudes have been researched and recorded. there were heroes who shaped the world.Read Biographies The lives of the greatest people ever to walk the earth have been documented. There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. Take advantage. on the web. The work is there.
you lose. If you snooze. an Action Principles® Champion. 83 88 . Talk to your customers and vendors. are not waiting. Learn from your competitors. The business world is changing at lightening speed. You. Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise. Go to local business meetings and industry conventions. You aren’t afraid to hear the truth and learn. You are identifying the next step toward your goal and you are taking it. We are at the dawn of a new Industrial Revolution. Listen to your mentors. Find out about the new products and services being offered by the innovators in your industry. Average people are waiting in hope that good fortune will find them. Read your trade publications and blogs.Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success.
lose time. 84 89 . some very bad. Heed the warnings. Heed the warnings. Bite the bullet. You made a mistake. Do not throw good money after bad by trying to save a failed strategy. However. you will be curious. You spend a lot of time and a lot of money opening a new location. your wallet may be lighter and your ego may be bruised. Many of these ideas will be good and will improve your business and advance your career. Yes. Be smart. You have high hopes but hope doesn’t pay the bills. Take your medicine. Pull the plug. Get out. After a few months. you realize your error.Heed the Warnings As an Action Principles® Champion. heed the warnings. always researching and learning. You will have lots of ideas. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining. some of these ideas will be bad. lose money and feel humbled. Be real. Survive to succeed another day. Be tough. Even the best and the brightest make mistakes.
U. The best a man can get. The heartbeat of America. Times.Y. Home Depot. IBM. No surprises. Solutions for a small planet. The proud. Cadillac.American Business Slogans Ford.S. Apple. Pay less. The power to be your best. Gillette razor. Verizon. Expect more. Built for the road ahead. Make progress every day. Make the dream come true. Be all you can be. Pontiac. Where do you want to go today? Visa. N. Creating a higher standard. Hallmark. U. Army. Holiday Inn. All the news that’s fit to print. Wal-Mart. Where low prices are just the beginning. Marines. Target. It’s everywhere that you want to be. Chevrolet. Always low prices. The few. 90 85 . We are driving excitement. Microsoft. Walt Disney World.S. When you care enough to send the very best.
Read every day. make that goal to do a lot more reading. Read forty biographies. If you are going to set a new goal for yourself. Read forty books on small business. Never be bored. Read forty books on real estate investing.Read. Read forty books for pure enjoyment. Everything you need and want to know is in books. e-books. magazines and on the web for you to read. Read forty books on a subject and you will be a world authority on that subject. Never be alone. This is a very good reason why the average person is going nowhere fast. newspapers. 86 91 . Read There is one significant characteristic that separates smart people from the crowd. They read. Smart people read. No excuses. Never waste time. The average person reads one book a year. Always Bring A Book. Read. A-B-A-B. Read. Educate yourself.
It may take you a few tries to get the proper words and tone. 80 – 200 words is a good length. perhaps to arrange a follow-up communication. You have two minutes. 92 87 . You may want to write different variations for different prospects and situations. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm. Your favorable first impression must be professional: simple. direct.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. impressive. conversational and unrehearsed. Hence. Your objective is to exchange businesscards and. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. All the writing and editing and practicing is worth the investment. What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. interesting and brief. friendly. you need an elevator pitch.
children and company. “If it is to be. volunteer for a hard job and say.” and “Thank you. “I’m sorry. positive rapport with people by remembering and using their names and the names of their spouses. Be sure that your manners and language are impeccable.” Remember the Golden Rule.” Live by these important ten two-letter words.” and “May I help you?” and “What do you think?” Say them anyway. mean it.” Say them. “Take me. It may be more difficult to say to say. You establish an immediate. it is up to me. Be that one person who will step forward. “Please. “Do unto others as you would have them do unto you. That’s important! 88 93 .” Any time you give your word. It is easy to say.A Few Important Words Good manners open doors and are welcomed anywhere.
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94
Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95
Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.
you should immediately take corrective or supportive action. In private. give suggestions or warnings to employees needing remediation and in public. You’re the boss and supervision is an important managerial responsibility. Do the employees appear cheerful and helpful and ready to help or bored. praise exemplary behavior. 97 92 .Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs. rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation.
You may look like you belong if you drive the right car. If you want to land the big fish. chances are you’ll catch only those little fish. sounding like they sound and doing what they are doing. Copy success by finding the people who are making the big deals. You may find your best prospects while playing golf at the country club. This is not all superficial. why not you? 98 93 . Start hanging out with them and looking like they look. You want to be at right place at the right time to make your elevator pitch for your next big deal. Some salespeople sell house trailers and some salespeople sell shopping malls. and having a power breakfast at the right restaurants. It is how big business is done. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall. Somebody is going to make the next big deal. Don’t sell yourself short. you’ve got to go where the big fish swim and have the correct bait.Go for the BIG Fish Tf you are fishing for minnows. enjoying the museum. You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. wear the right clothes and carry the right accessories.
You can teach an assistant your job. you accomplish a lot and with a personal assistant you can do even more. An assistant’s style and attitude are at least as important as an impressive resume. Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness. This person represents you. An assistant can free your time. Hire an assistant carefully because you will be spending a lot of time with this person. helping you reclaim more of your personal life. During the interview process. You can’t teach someone to be intelligent. ethical or hard working. 99 94 . well mannered.Magnify Your Effectiveness As a successful businessperson. you must clearly outline your expectations with a detailed job description. that twenty percent which is often the most productive. An assistant frees you to do the more difficult parts of your job. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis. pleasant.
Choose your best option and take decisive action. Make a decision. Review. Take the lead. Deal with it. Don’t let small problems linger and fester into unmanageable crises. Project the consequences of different strategies. adjust and move on. Consider solutions. Analyze the problem from different perspectives. you won’t be a business owner without problems. follow-up. You will be a business owner who knows how to deal with the problems you have. Begin by precisely defining the problem. 100 95 . eliminate extraneous aspects and develop possible strategies. Brainstorm.Deal With It As an Action Principle® Champion. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. if necessary.
linked through a common interest or event. sometimes millions. your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight. Sites like YouTube and Facebook and MySpace are creating social networks of thousands. 96 101 . Start some international buzz. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video. Modern technology is evolving quickly making the entire world your marketplace. Today.Embrace Technology Don’t be left behind. Be there. Say something. The world is listening. Yesterday. Get the right hardware and software and stay in tune with the changes. the Internet was the secret world of the nerd and the hipster.
find their location requirements and offer your local expertise as a commercial property developer for their franchisees. you can be their commercial real estate link and secure solid. being alert and aware. it’s great to have both investments. study American companies. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. However. office building or warehouse for your business. forethought and action.Invest in Commercial Property If you are an entrepreneur. If you are living in a foreign country. Contact these companies. The retiring employee may be left with little. 102 97 . you. a store. retail block. you are in an excellent position to supercharge your financial plans. you may find up and coming entrepreneurs. You will have an investment with a great tenant. Perhaps. such as Starbucks and McDonalds. with ambition. long term tenants for your properties. Be smart. In your local business networks. As an Action Principles® Champion. the retiring entrepreneur/real estate investor may be wealthy. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. You can buy commercial property.
Then. Then. Succeed like few others. you will dare to challenge your status quo. You will research. But. 98 103 . and find the supporters and the money to proceed. Then. Of course. a revolutionary. you are a contrarian.” Starting your own business. Every business starts with one person’s idea that sounds crazy to the risk adverse.Start Your Revolution Gandhi said of the revolutionary. “First they ignore you. Through trial and error. once you succeed. ever self-reliant. Do what others won’t. You will persevere as you are banged and bruised along the learning curve. they fight you. you eventually win. everyone will swear that they were on your winning side from the beginning. they laugh at you. you win. See what others can’t.
We welcome your promotional ideas and your hard work. offline.Become an Action Principles® Champion Champions are working together in an international effort to change the world. Visit BillFitzPatrick. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons. Your donations are needed and appreciated. don’t forget to write and post your own Action Principle®. if you can interest others in reading and discussing The Action Principles®. ® 99 Action Principles 104 . so we distribute tens of thousands of Action Principles® books each year through schools. If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. thank you. Also. If you have the expertise to add to this list. As a person of influence. correctional facilities and social agencies. thank you.com for further information. online. in print or on your blog. Thank you. Not everyone has Internet access. churches. thank you. Please join us. If you can advertise this non-profit work on your website. The Action Principles® have been translated into over twenty languages. please do so and thank you. And.
you are an accomplished person. It is liberating. appreciation and respect. 100 105 . Money will be a smaller reward of your success. while wanting and needing less. Success allows you to free yourself from the endless treadmill of consumerism. in business and in your personal life. Because of who you have chosen to become. is life enhancing. It is your blessing to share your resources and time with those deservedly in need. You are free to be happy. This is to be your legacy. You worked hard with what you had. You shared. Having more. You made a difference.Your One Life You are an Action Principles® Champion. You will receive gifts that money can’t buy: love. Your one life was exemplary. Your one life was important.
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