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How Americans Get Rich
AMERICAN SUCCESS INSTITUTE
A NONPROFIT ORGANIZATION
Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36
32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71
................................................. Hire Slowly.....97 93.............................. Write Your Elevator Pitch .......................................... Start a Business Now....................... Learn..81 77..........98 94........................75 71. Advertising Basics .......87 83................. Start Your Revolution.......... Aim for the One Percent ..........76 72............ Become an Action Principles® Champion............................................................... Fire Quickly .......... Thank Your Ancestors ..............104 100........ Jack Welch: Self-Confidence ...................................................................................102 98..........................92 88.......... Act With Boldness....................................................... Do What You Love Doing.........................74 70.............................. Appreciate Your Customer ............................88 84.........73 69......................................... Read........................ Raise Your Prices......... Read..........................................................................90 86......79 75........... Deal With It..................86 82............................................83 79...........................................78 74...... The Typical American Millionaire.................. American Business Slogans........... Ask a Lot of Questions.. Go for the BIG Fish....96 92..84 80...........77 73.............. Supervise .................................................................91 87....... Be Open to New Ideas ...........101 97....................... Invest in Commercial Property ...99 95..........................89 85.....100 96... Read Biographies.........95 91.....................105 4 ..........................67......................................................................................................103 99................. Read......... Go Green ..85 81.............................................................................. Your One Life ................. Build Networks ......... Heed the Warnings ............82 78.................................................72 68..........93 89...........80 76..................................................94 90........................................... Embrace Technology .............. The Example of Wal-Mart ............... Magnify Your Effectiveness ........... Close the Door on Regrets.................. A Few Important Words .......................
Bill FitzPatrick • Bill FitzPatrick. always improving. a tough. You can do this. Appreciation and respect will be yours. Watch my free instructional videos. There have been self-made successful people from every era of history and from every country. If you are an Action Principles® Champion. usually in real estate. you realize that what successful people have done and are doing in America.com 5 . They build repeat business from a satisfied customer base. you can do wherever you live. They copy the leaders in their industries. Write down your goals. in Hanoi or Havana or Halifax. work hard. They keep their businesses moving forward. Follow the Action Principles and these How Americans Get Rich principles. They charge a fair price. I will be honored to be your teacher. You can have a prosperous life and make a difference in your community. spiritual person of action. thoughtful. learn from your mistakes and persist. They offer a product that people want to buy. you don’t need luck. I will not wish you good luck. They make money and they invest.How Americans Get Rich As you read How Americans Get Rich. You can do this.
Plan to do what the average person has done once and do it again and again until you become a millionaire. so don’t be shy. Set a goal to watch ten hours and use the other ten hours more constructively. working fifty hours and using the extra income to invest. Set a goal right now to rise above the average and live an extraordinary life. Average people buy one house. or don’t plan. What you plan. Average people work forty hours a week. Commit your mind and actions to do what it will take to succeed. 1 6 . Plan for it. hoping that this single investment will ensure a comfortable retirement. Write it down.Set Goals You have one life. Set a goal of working 20% more. Average people watch twenty hours of television each week. You need the time and the resources to develop your individual potential and special talent. is where you’ll go. Dream big. These are your goals.
realistic. with your feet firmly planted on the ground. You are known and liked by the national corporation. You become a shift supervisor and then assistant manager and then manager. You start by owning one. You confidently borrow the money to buy your first store. Take your goal and divide it into meaningful. Then. Reach for the stars. You become the irreplaceable employee. You pick up litter in the parking lot. clean rest rooms and empty grease traps. You get a job at McDonald’s. You want to own several McDonald’s franchises. You react with an understanding smile when a child spills a milkshake. divide your journey into short trips. This is good.Divide and Conquer Initially. You mop floors. You willingly work extra hours. 7 2 . make your plans. You volunteer to do the jobs that average employees avoid. achievable objectives. you invest in a second and third and fourth store. many of the goals you set will seem ambitious. You learn the fast food business from the ground floor up and inside and out. Now. On the road to your future. You network with other store managers and store owners.
Every day.Write a Personal Mission Statement There is an ideal you. Some lucky few are able to call you parent or boss. thoughtful. you can simply write a page or a paragraph. You are admired and respected. stop to think about who you were. Be the confident. You have much and are able to share often. Or. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. You are prosperous. ideal you. who you are now and the ideal you. to your office. 3 8 . you pursue your ideal. You are a tough. You can keep a diary or scrapbook. While average people are idle. Keep writing and refining and living. Others are proud to call you friend. spiritual person of action. Everything about you spells success from your home and your car.
Follow Through Follow through is the secret weapon of the highly successful businessperson. It is the wow factor. It is doing the optional. 4 9 . It is always performing above and beyond expectations. It is appreciating and respecting your customer. It is the restaurant manager who visits every table after every meal. It is bettering the standard. but every night. not just at the end of a job. It is making the customer feel special and important. It is openly and honestly talking with a customer who has a problem and doing your best to correct it. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer. It is the florist who calls the week after the wedding. It is the contractor who cleans up.
The business becomes incidental to the social. What the average worker avoids. If you are working for the right company. Rather. you give yourself a competitive advantage over average workers. You excel by working hard at the harder aspects of your job. If you actually concentrate on working while you are at work. your bosses will acknowledge. dealing with problem employees. Think followup. the workplace is not a proving ground. 5 10 . some see it as a comfortable meeting place where friends co-mingle in a commercial environment. They are focused on avoiding criticism while waiting for their next paycheck. Many average workers are clock watchers. solving customer complaints and soliciting new business. Often. clean-up. you embrace. encouraging an individual to personal excellence.Embrace the Hard Work You excel by not being an average worker. appreciate and reward your hard work.
thoughtful. 6 11 . You find a way. You listen. You research. Running a business is not complicated. You appreciate your customers. You identity the leaders in your industry and you do what they are doing. You find knowledgeable teachers and mentors. There are those who talk accomplishment. You offer a quality product at a fair price. You don’t sit around sharing ignorance with your friends. Following The Action Principles®. What others have done.Don’t Complicate Matters Average people often complicate business matters because within those complications. pay off your debts. and create a family financial empire. You buy six properties. you plan and you act. Becoming financially independent is not complicated. learn and accomplish. you can do. There are those who listen. they can find excuses for inaction. Average people buy one house in the hope of a comfortable retirement. you are a tough. spiritual person of action. you think.
It gets easy to overlook the smudges on outgoing correspondence. If you need to find new suppliers and new employees and new ways to promote your products or services. you do that. To keep to a steady course and strive toward excellence. Ownership and management responsibilities are demanding. You can’t yawn and shrug your shoulders. After the novelty wears off. some customer interest will wane. Maybe the work ethics of some recruited staff do not match expectations. Through your example. reality starts to kick in. you are responsible for the energetic or toxic atmosphere in your workplace. For the extraordinary. You are the boss. 12 7 . It’s seems a small fact that the flowers in the beds outside the office are dead. Perhaps several vendors should not have been so highly recommended. You maintain the standards. average people quit and settle for mediocrity. Suddenly updating the website is no longer a priority. With the slow creep of discouragement. You allow discontent among staff to fester. second rate and quitting are not options.Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. you may have to make improvements again and again. You don’t turn a blind eye to anything. You attend to the details.
You can fly coach. You can eat in the company cafeteria. especially frivolity and waste. Don’t be impulsive. 8 13 .Be Frugal Employees understand that your company is in business to make money. You see litter and you pick it up. An effective manager sets the example for employees. then buy it knowing that you will use it. Get everyone involved. Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions. Everyone will accept a leader who sacrifices along with the troops for the good of all concerned. Corporate frugality is a team effort. You don’t need a private bathroom or reserved parking space. No one likes a cheap person. Think before you make major corporate purchases. Give yourself a day or two to consider the purchase and if you can still justify the item. You make money by generating revenue and by looking for ways to reduce the unnecessary.
make the small effort to publicly praise him or her. If you have been putting off making personnel changes. If you have been neglecting your health. bring a rose home for the wife and a movie for the kids. You have planned to make today and every day special.Make T oday Special You list and tackle your responsibilities head on. you follow up with your old clients and make the effort to reconnect. just do it. you sleep well with a feeling of accomplishment. If an employee has done an exceptional job. Life doesn’t just happen to you. Order pizza for the office. You must never allow yourself to fall into a depressing rut of sameness. You embrace hard work. At the end of every day. 9 14 . You make yourself tough by doing something that is personally difficult for you to do. Every day. today you will watch your diet and take a short walk. If you want to generate additional business. you choose a new challenge for yourself.
10 15 . Circle. Review your notes. cross out and expand your thinking. You are exceptional. Have your paper and pen and pencil and marker available. underline. highlight. Take some notes. you are probably still thinking about business. Make a habit of writing them down. Your mind is focused on improving your business. You are a thinking person of action. You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. You are focused on success. When you aren’t at your desk working. It is who you are. You can’t help it. What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action.Record Your Thoughts You will have lots of ideas.
It will never be over until you say that it is over. Keep trying. Either way. You make the first call. you are in pain. Be good. It would be easy to find an excuse to stop and few average people would blame you. you win. After eight miles. Take a deep breath. Of this.Persist to Win You will be successful. with patience and honest hard work. you take another step. After six miles you are tired. there is no doubt. Winners persevere and take another step. the rewards of persistence will burst forth or slowly emerge. Any particular day may be tough and demand your best effort and concentration. You face a pile of papers on your desk. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. You respond to the first email. However. You pick up the first paper and deal with it. You have twenty emails to answer. Or. To walk ten miles. you take a step and then a step. You pick up the next paper. give up. You want to make ten cold calls today. Get good. You will never give up. but you take another step. 16 11 . suck it up and do it.
It is difficult for them to concentrate on doing their jobs. 17 12 . in all countries and throughout all of history. All Are Not Equal In business. quits or dies. you will find that workers are divided into three categories: 10. reactive and let circumstance and events shape their futures. They are content to be promoted when someone in front of them is fired. They are risk averse. Then. there is the top twenty percent of pro-active achievers. They are ambitious. Seventy percent of people are average. They work hard enough to not get fired. They spend what they make and have little if anything saved for investment. study. They dare and attempt and sometimes fail and learn and try again. They are the corporate leaders and successful entrepreneurs. plan and act. 70. They are in control. 20. Through their own fault or no fault of their own. They research.In Business. ten percent of workers are self-absorbed by their own nonwork related problems. Their performance is marginal at best. They are moving forward. These are self-reliant people capable of decisive action.
The extraordinary person accepts the fact that the real economic protection for themselves. Make an offer to buy the company. Your suggestions for corrective action are ignored. their willingness to change. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. You don’t ignore the warning signs. Take the risk. many have learned otherwise.Risk Failure Average people are risk averse. the average majority would do it. Your boss at the flower shop announces that she will be retiring and selling the business. Sadly. You love your job. Sales are dropping. to face the unknown. everybody. They delude themselves into believing that big companies will always be there to protect them. If it were easy. Research. often. It isn’t always easy to try new things without proven guarantees. You are working for a poorly performing company. their families and their futures lies in their self-reliance and. You are alert and aware to problems. 18 13 . Take the risk. Find another job or start your own business You are alert and aware to opportunities. They will cling to the perceived safety of the status quo. Get out now. plan and then take the risk.
Pay the price. Others have gotten over that wall and you can learn from them. customers. You have hit the wall. You will lose a big deal. Partners and employees may disappoint you. And. For no good reason.Get Tough On your way to extraordinary. So. 14 19 . This is the price that you are being asked to pay. Push over because all self-made successful people have been there. You are being tested. You need to climb over it. The world of business is not waiting anxiously for your amazing personal contribution. you might be passed over for promotion. This is the wall. there will be other walls blocking your path. second guessing or complaining. You will introduce products or services that will fall flat and cost you time and money. suck it up and do what you know you have to do to succeed in business. yes. You may bang your knees and skin your knuckles. get ready and get tough. Climb over the wall. Get tough. clients or patients will switch to your competitors. Without whining. The time to prove yourself is at hand.
Be the Valued Employee The status quo may be comforting. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. Since you seek growth. You must see yourself and your environment not only as it is. but for there to be growth. but then you will be a small person. Instead. Doing little with your life is much easier and safer than taking risks. First. 15 20 . but also as it could and should be. you change yourself. there must be change. Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change. seek the changes which will allow you to be all that you can be as an athlete and a person. you must seek change.
tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course. you may be highly recruited and can’t resist the pay. Go for it. a superstar. appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic. benefits and perks offered by another company. being an extraordinary worker.Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized. 16 21 .
we are remarkably the same with the same fears and dreams and aspirations. this is what I believe.” Yes.The Wide World of Business From anywhere in the world. in Hanoi. in Lima. as humans. To think otherwise is a mistake. in Sydney. the salesperson who follows up with customers to be sure that the product has met their expectations is successful. the shopkeeper who offers quality goods and appreciates his customers is successful. “yes. in Nairobi. you will have a positive response. Yes. the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home. We may be different in very small ways but. the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. Yes. 22 17 . You will be able to think. Yes. as you read The Action Principles® and the How Americans Get Rich tips.
Stop Wasting Time As a business executive. time waster have few friends except each other and no respect. 23 18 . However. you appreciate the value of time. delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system. you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. as well as to root out the do-nothings and the perfectionists. Focused hard work is the honorable path and the sure path to success. To improve your own efficiency and that of your valued staff. motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions. Time wasted is gone forever.
passion. Smile. support and spread your enthusiasm. Show them the potential that they have to live full lives of prosperity and peace. You really are going to be financially independent. You really are going to be surrounded by wonderful family and friends. After your twenty minutes of quiet time each day. something wonderful is going to happen. optimism. it is much easier to reach out and help others. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. when you see and believe all that you can do. You are going to start believing in your own wonderful financial future. encourage. This is really going to happen. motivation. a zest for life and a positive mental attitude fill you with energy. Now. Enthusiasm. 24 19 . give. you will feel recharged and ready to take on the challenges on your road to success. This is all good. You really are going to be appreciated and respected.Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day.
Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. frustrated and more interested in making excuses than making amends? Remember. Every self-made. successful person has had his or her own beginning. that beginner was us. 20 25 .Applaud the Beginner Beginners make lots of mistakes. Your job as a business leader is to recognize potential. How does the beginner react to your correction? Does he act defensively? Is he angry. And. They can look ridiculous and they can be annoyingly frustrating. it would be difficult or impossible to change this type of person. A beginner makes a rookie mistake. at one time.
it is naïve to believe anything except that you work for youself. Take responsibility for your own career. Alert and aware. In the real world of business. You must know your industry. Open your eyes and your ears. Economies are globalizing. you may get passed by or even run over. The Internet is changing everything. What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. Be prepared. If you are standing still. You may not. Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it. where it is headed and how you can profitably find your place. 21 26 .Give Yourself the Gift of Self-Reliance Change happens. You may be saved by the action of others. Give yourself the gift of self-reliance and you won’t be taken for granted. prepare yourself.
gotten a little banged and bruised yourself. Sometimes. Get to know your employees. you’ve earned the right to be taken seriously. Lead by example. when you’ve been in the trenches. it is important to walk the factory floor and get out into the field. This is how a leader acts. coach or manager. employees are apt to dismiss your wisdom or completely ignore you. All your motivational slogans and rallying cries will go for nothing. You are a veteran and carry the status necessary to command. walked the talk. You don’t hide in your office. counselor. As a teacher. ask for their ideas and understand their concerns.Lead by Example If all you do is talk. 22 27 . Show how it’s done.
What would be your best course of action to defuse the situation so that you can move forward? You must be the example. Your first instinct is to retaliate but never retaliate in anger. legs. You may not always like what is happening but this too will pass. trunk. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness. In the workplace. the rock in the middle of stream allowing everyday frustrations and stress to wash by you. you may be subject to those who gossip. At any time you may encounter the rude. At home. hands. 28 23 . cut corners and take unfair advantage. Since you are ambitious. Relax. release the pressure and consider your options. neck and your head. Release the stress from your feet. You do this for yourself.Control Conflict Welcome to modern living. arms. Breathe deeply and let it go. the crude and the obnoxious. some may be jealous of your progress and ultimate success. seeing in you what they were unable or unwilling to do. your employees and your family. your contribution may be unappreciated and you may suffer disrespect.
24 29 . you’ll be right. While others are skeptical and hesitant. you know it will work. Find some other way to help him. You are a business person and not a social worker. You feel it in your gut. you instinctively know what will work and what won’t. then go ahead and do it. When a customer has a problem. Odds are. You know what to do. You make her an offer to work for your company. There may be family pressure to hire your troubled bother-in-law. You get the facts. When business is slow. she smiles and solves the problem. You drive by an old building and you immediately see this building transformed into your next successful business location. You don’t have to call a committee meeting before you take action. Do not hire him. You know this is a bad idea.Listen to Your Instincts As your knowledge base grows. If you do feel it. she finds chores to do. Many times you don’t have to do lot of soul searching. know it. She is a good worker. You observe an enthusiastic young woman working at your local coffee shop.
with each challenge faced. If it were easy. you gain strength. However.Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. You are that somebody willing to take the risk of starting a business. Average people don’t want to push or be pushed. If you want to take the easy road. If it were easy. and you still believe. You put your name forward for that raise or promotion. you will find many to support your reasoning. the rewards for success wouldn’t be as pleasant. 25 30 . They are content with the sameness of today being like yesterday. average people will agree with your choice to delay or avoid. Understand that no one wants to face rejection again and again. You may not succeed immediately. everyone would do it. If ten customers tell you no. it is persistent effort that separates winners from losers. You may take a few lumps as you move along the learning curve. Yet. you ask another ten. Because you validate their own inaction.
Stand tall. They always will. The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning. you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing. An exceptional man or woman will succeed at any business any where. It is a style and an attitude. They always have.Style and Attitude and Work Matter Following The Action Principles . The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit. 31 . It is having a goal and working passionately toward that goal. smile and get busy.
Donald J. toughness means avoiding complacency. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose. even when society wants you to be somebody else. simply.” 32 . “No. drive. toughness means playing by the rules but also putting those rules to work for you. commitment. meeting and solving problems head-on. In business.27 Donald J. even when they are under attack. Trump For a nation. It is looking at an adversary across the desk and saying. while keeping the big picture in mind at all times. It is being who you really are. and the courage to follow through on things you believe in. It is solving problems instead of letting them fester. Trump Businessman Get T ough Toughness is pride.
to sell your business to your competitor. honest and respectful businessperson. there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. Since there are economies to be gained from greater size. you probably aren’t going to be working forever. Since there is usually enough new and underserved business to go around. Not always. In business and in life. at some point. these opportunities do materialize.Buying and Selling Businesses You don’t have to crush your competitors. Perhaps on your path to wealth. This is the plan. the odds are that you can peacefully co-exist with others in your industry. 33 28 . but at times. it may be advantageous for you to acquire your competitor’s business or. When you are known as a capable. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world. if you are following The Action Principles® philosophy of self-improvement and service to others. successful businesspeople are always thinking about investing and divesting.
You set the bar high for yourself and you expect the same from your workers. can find employment elsewhere. often working just hard enough to not get fired. dynamic work environment. Be proud of yourself and your company or keep changing until you are.Be Proud You exercise and watch what you eat and how you dress and how you treat others. You delay gratification and invest. There is no secret to your success. You are a leader in your industry. You employ a staff that wants more than being ordinary and they expect and receive above average compensation. perpetually waiting for the next paycheck. You are a volunteer who is generous with your time and resources. You are a listener. You are ambitious and goal oriented. These average employees. 34 29 . Take joy in doing an exceptional job. Many employees can’t stand the pressure of working in a competitive. Be proud of who you are for good reasons. You study and work hard. You are a demanding employer. you have more because you do more when more is needed.
In business. the generals frequently call them. In combat. go. They have to be adaptable and decisive. You have to plan and take decisive action. When a dangerous job has to be done quickly. Do what needs to be done and get it done. They train every day to face all types of scenarios. Marine battle planners look for a seventy percent advantage and then they go.Be Decisive The United States Marines are a rapid deployment force. Take action. You can become a perfectionist. Don’t over analyze. go. you have to train every day to be prepared to meet the challenges of the marketplace. 30 35 . The Marines have to be ready to fight anywhere under any conditions. Don’t procrastinate. No one is going to come up to you and hand you a bag of money. you’ve got to take action and adapt to the environment and the circumstances as you find them. you can’t plan for every possible eventuality.
Appreciate your customer. There are three simple rules required of all successful businesses: 1. Find the leaders in your industry and do what they are doing. make them your mentors.Three Rules for Business Success You can spend years in business school studying complicated economic theories. Ask for more business. Simply start and continue to do what you know you should be doing. as an alert and aware consumer. Say thank you. You do not need to do more. Or. You can search the world for hidden secrets. 2. You can do more. Offer a quality product or service that the market demands at a fair price. you can start a business and get to work. If possible. Don’t fool yourself. you already know what characteristics make a business successful. Very simply. 31 36 . 3. Copy success.
You know the right thing to do. you may think that taking advantage is an advantage. In the long run. 32 37 . You can cut corners on your products.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated. You can decide to set the standard for your industry and maintain your core values. You can be deceptive in your advertising. It is much better to live by a code of honor and core values. You can feel good about who you are and how you earn a living. many will relish your demise. In the short run. It is much better to be a serious person who takes his business seriously. You will be rich but reviled. You can recommend unnecessary services. others will have noticed your duplicity and may plot against you. Your word and your handshake should mean everything. Eventually.
However. forget the email. your natural inclination will be to try to do more. you’ll need to leave work alone. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing. The work and the problems and the opportunities will all be there tomorrow. there comes a point when enough is enough and when you must save yourself and say. there will always be demands on your time from competing interests. At times.Stay Centered As a successful person. need sleep and are stressed and angry. You need days off and you need vacation time. “no. All those forced to be around you will suffer. Naps aren’t only for children and meditation isn’t only for monks. your efficiency and productivity will diminish. put away the cell phone and just retreat to where you can find your own way to relax. 33 38 .” If you are overworked. do it. As a successful person. Find your calm center where you can recharge your batteries. Your health will be affected.
You can love the high standard of living resulting from your hard work. laying a smoother road for your heirs to follow. success in business can mean more than money. You are in control. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives. 34 39 . You can love the feeling of pride that comes from offering a quality product or service to your valued customers. you can find a lot to love. You can love the challenge of creating and building your business. You can love that you are providing good jobs.Love Many Things Being a successful businessperson. You can make the choice to take early retirement. You can love the opportunity to be a leader to your employees and a positive example for those in your industry. develop your special talents and build a solid financial estate. But. You can love the feeling of power that self-reliance gives you.
many with little or no interest in your product or service through traditional mass media advertising. Start the buzz. Sometimes you have to make personnel changes. You are in business to make money. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field. 35 40 . you might be much more effective by finding online niche markets. Not all employees are created equal. newspapers. You can never be all things to all customers. All customers are not always right. magazines and television. You are in business to make money. Some have unreasonable expectations. Find ways for those with influence to sample your product and talk about it. Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. Some bring to the workplace personal issues far beyond your control to correct.Forget Everybody Rather than trying to reach everybody.
clothes and jewelry. hands and steady eyes matched with a gentle smile. 36 41 . You are like a steel bar wrapped in cotton. car. open minded and a good listener. You have strong quiet. It is your confident presence that says that you belong where you are. You work hard and you appreciate those around you: employees. Praise or criticism does not affect you because you know who you are. You are a proud example of a leader. You are curious. vendors and your customers. You have nothing to prove or defend. You willingly share your enthusiasm and good fortune. You have studied your business inside and out. However. You act naturally and relaxed.Maintain Your Presence You are a successful business person with a nice house. You have diplomas and awards. it is not the trappings of accomplishment and wealth that will bring you respect.
The moral is that if the business doesn’t matter you should choose something that you love doing.The Business Doesn’t Matter The business that you choose doesn’t matter. you will soar far above the average. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama. The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. With The Action Principles® and the three simple rules of business as your guides. The business doesn’t matter but your style and attitude do matter. There are five thousand different types of businesses and people have gotten rich from all of them. 37 42 . When you love your work. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow. work doesn’t seem like work.
Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.
Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44
Ross Perot American Business Leader
Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.
It is easier to sell to a loyal repeat customer than to try to sell to someone new. Reward them. Thank them. 41 46 .Show Loyalty Build employee loyalty through fair dealing. It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. Let employees know that you appreciate their efforts. Make everyone feel that they are a part of an important team doing honest work. Loyalty is a two way street. you have to give it first. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees. You need your core of loyal veteran workers to set the example and lead the way for new hires. keep them informed and in the loop. With good news or bad. To get it. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service.
and thank them. financiers. You are alert and aware. take-charge person on a mission to build your career. partners. You are hard working and opportunistic. You know who you are and where you are going. Listen. you can read business books. You can take courses and join and participate in trade associations. To get ahead. clerics. Seek their counsel and ask for their help. From your research. You have your goals and objectives and to-do lists. 47 42 . blogs and journals. teachers. This is how you’ll get ahead. Always be on the lookout for people who can advance your career. you know what it will take to reach the next leadership level of responsibility and income. such as: executives.Advance Your Career You are a self-reliant. investors and other businesspeople. consultants. vendors. Self-promotion is a good thing. politicians. Good things will happen because you make them happen. You don’t sit still and hope that some lucky opportunity will befall you. You have identified the leaders in your industry and you know what they are doing. Let your bosses know that you aspire to greater things.
which means learning how to delegate assignments.How to Delegate You can get more done with others’ help. Be sure the employee understands the requirements and due date. You also delegate tasks that employees can do better than you. plan and improve organizational efficiency. Establish a realistic completion time. Say thank you. Encourage feedback if problems arise. 43 48 . Precisely explain your expectations for the task. This will help you to concentrate on what you do best and allows you to think. Ask the employee to assume responsibility for the task. You assign tasks that are cost and time effective for others to do for you. Periodically. Match the right person to the right task. follow up.
You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success. which is your success. This is not you. you will be on the road to project success. 44 49 . what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers.How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by. For each specific project. ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money.
With your work ethic and core values. The vast majority of people never find the time or have the resources to identify and develop their special talent. your entry is almost guaranteed. If you own your own business. This is sad. In the corporate world. You will have the time and the resources necessary to find and develop your special talent. if used. You have a special talent which. you are going to rise quickly to the top twenty percent of your profession. It will be your goal to join this elite group. will better mankind. 45 50 .Develop Your Special T alent There is something special about you that makes you one in ten thousand. you are even better positioned to define your own financial future. You will know what your leaders do and how much they earn. This does not have to be you.
Don’t be shy about asking for advice and networking assistance.Copy Success You learn all you can about your product and your customers’ needs. Most successful people will be flattered and not annoyed by your attention. read your trade publications and identify all trade websites and blogs. you must follow-up with a thank you and this is also copying success. seminars and conventions. take them to breakfast or lunch. To find the superstars in your industry. You learn all you can about sales and you find the leaders in your industry. Find out what they are doing and do what they are doing. what would they do if they were you? This is called copying success. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. Join all applicable trade associations and participate in meetings. Of course. 46 51 . When you find suitable role models. maybe most importantly. Ask and listen.
At work. positive habits and become a better. What can you do to make more money and advance your career? You work from a prioritized to-do list. happier and more successful person. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit. you stop to think about where you have been. No one is perfect. Every day. In this defining moment. what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. There are personal areas that need improvement. you can choose to invest one month in the formation of new. where you are now and where you are going. 47 52 . you look for small ways to challenge yourself and spoil yourself. This list helps you to separate the urgent from the important from the routine. Be honest with yourself. No one knows you better than you.Develop Winning Habits Every day.
A person who can bring in business is a very valuable asset. your fortune is make. You don’t need advanced college degrees. You have all you need – you. They can’t work alone. partners or venture capital. All the jobs in the company depend on the sales force’s ability to sell. If you can understand and accept the following little reality of marketing. If you have the courage to talk to customers about buying a quality product or service at a fair price. This is why sales people are highly paid professionals. you can be a successful commissioned salesperson.Salespeople Rule Every company relies on its sales force. Most people can’t do this job. Some won’t. You are among the elite. “Some will.” 48 53 . They can’t knock on doors. They take rejection personally. So what? Next. You are your own business.
Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs. Over time. The rest of the time they are engaged in nonbusiness activities. You want to work at work. may resent your willingness to do more than is required or expected. The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied.Accept Hard Work You know and accept the value of hard work. even though these are the tasks which may be the most productive for the company. Because you are goal-oriented. 54 49 . What others avoid can become your opportunity to profit. The salesperson doesn’t want to take the extra time to explain the extended warranty. especially less ambitious co-workers. Many people don’t work very hard at work. Appreciate that some may praise your hard work while some. Some people are productive only half of the time. this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. You have accepted hard work. you don’t need a lot of motivating. The real estate agent doesn’t want to show a house on a Sunday night.
The Boss is The Rainmaker In a small company. 50 55 . Without customers. until your business is well established. As the boss. will be as the rainmaker. you have no business. The law office needs clients. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. your primary function. you may want to work on the crew but your real job is knocking on doors and always. If you own a house painting company. someone has to bring in the customers. The chiropractor needs patients. always trying to get the next job. If you own a restaurant. The caterers need functions. perhaps your only function. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends.
speech or presentation. Plan what will you wear. Make your speech short and conversational. cheeks. torso. Take a deep breath and relax your body from the top of your scalp. Keep your hands open and exposed. Breathe and relax. chin. Stand up straight.Communicate with Ease Body language is important. how will you stand and sit and how will you be warmly received. 56 51 . Listen and don’t interrupt. Nodding your head shows that you are listening and are interested. Respect others’ personal space. Keep your chin up. Smile. arms. Before you ever open your mouth. create a better rapport with your audience by coming out from behind the podium. Tell stories. Don’t preach. People who are in agreement with each other will usually be mirroring each other’s moves. how will you sound. forehead. Before a big interview. Have a comfortable yet firm handshake. fingers. shoulders. eyes. When you are giving a presentation. using the theater of your mind. Introduce yourself. your body is communicating your interest and your power. mouth. legs and toes. you can mentally rehearse and practice. neck.
don’t allow the situation to fester or linger. As an owner or manager you must remain aware of all of your leadership obligations. bring the employee into the office and have him read the policy. you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. for the sake of all. You must be alert. Act sooner rather than later. Be fair but be firm and. aware. At the first sign of concern. Answer his questions regarding his rights and responsibilities.Helping T roubled Employees One troubled employee can poison a work environment for everyone. compassionate and decisive. You are running a business. If an employee becomes self-absorbed by his or her own personal. Have a personnel policy in place to deal with troubled employees. He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. 52 57 . outside problems.
Imitation before Innovation See what others have done. 58 53 . don’t forget any networks or connections that may give you an advantage in starting your own business. In general. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. even if you succeed at the convincing. You first have to convince customers that they want your new or better something. you double your challenges. If it works. don’t fix it. You want to research and stick closely to the tested. Follow it. there will be plenty of opportunities for you to innovate and try new ideas. this is best done after your business is established. you are an entrepreneur and not an inventor. See what you can do. As you think about entrepreneurial opportunities. After your business is established. When you invent something. Then. when starting your own business. Copy it. Again. you have to make them buy from you.
Partnerships are a two way street. The idea is that you both stand to achieve more with the help of each other. If you are an ambitious hard worker. always offering each other objectivity and positive reinforcement. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another. Choose wisely and benefit.How to Choose a Partner A partner is someone joining you on your journey to financial independence. Partnerships that go bad can be a nightmare. Allow these core values to provide a framework for working together. 54 59 . There must be a shared vision and a comfortable balance of power. You will meet regularly and exchange information in a supportive environment of mutual respect and trust. your partner should be likewise. You have complimentary skills. You should expect that your partner would be a professional who would support The Action Principles®. Good partnerships are a blessing. Select a partner whose style and attitude is compatible with your own.
wanting what they want now. They are forward thinkers. They will assume it was through inheritance or luck and they would be wrong. In marked contrast. average people spend every dime with nothing reserved for retirement. Average workers without investments may have to work until the day they die. selfreliant workers may be in a comfortable financial position to retire in only a few decades. They realize the time value of money and how sound investments made today can have a compounding return tomorrow. A self-reliant person thinks differently. Average people think in terms of immediate gratification. The rewards of hard work and investing can be powerful. Average people typically work forty hours a week and feel satisfied and exhausted. Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. how the selfreliant accomplished what they did. but too late.Invest In Your Future Regardless of their annual income. 60 55 . Average people will wonder. They hope that their companies or the government will take care of them in their old age.
Retiring early doesn’t just happen. This is the plan. but not if you are young. maybe not. writing. rich and retired.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties. These men and woman love their jobs. if you work for yourself as an entrepreneur. 56 61 . Invest. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. However. early retirement can be your specific goal. sell the business and retire. If you work for someone else. early retirement might never happen. You may love your job enough to never retire. It’s easier to give your time if you already wealthy. The average age of Untied States Senators and Supreme Court Justices is nearly seventy. acting or artistic career. Summer Redstone was one of the most influential men in Hollywood into his eighties. Volunteers can assist with many problems in the world. Or. It is a young person’s plan to make. It’s tough to launch a singing. You will work hard for fifty or more hours a week for twenty or thirty years. These are nice options for those with sufficient investment income.
You have seen what others have done and you see no reason why you can’t do the same.Have Faith Anyone can be hard working and motivated for a little while. Have faith in yourself. Some will be skeptics who are jealous of your courage and your willingness to take risks. but only those with faith can sustain their efforts for the long haul. observe and study. Only those with faith will try and try again. proceed anyway. You research. Go for it. Have faith. and will your special talents be developed and recognized? Have faith. when you dare and challenge and test the status quo. 62 57 . You may need a thick skin to listen and then. Some will be pessimists who always look at the bad side of everything. you will meet many doubters. Believe in yourself. Will your new business succeed? Will your investments prove wise? Will you retire early. Some doubters will be your family members. Persist. When you venture out beyond where average people are comfortable. trying to protect you.
a self-confident individual and a decent human being.Your Core Values As a successful businessperson. you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 .
59 64 . Everyone commits to doing his or her individual best to work to a high standard. everyone should band together to figure out what went wrong. Ideas. When mistakes are made and business is lost. salvage what you can and make amends. Then pull together to leave the past behind and move on to new challenges. each individual must subscribe to the principle of putting the team first. Each must be willing to make occasional personal sacrifices. Everyone should take a personal and team pride in beating the competition and being the choice. The team’s mission must be outlined and understood through clearly defined goals. suggestions. Those with experience must be willing to teach and assist beginners. Responsibility and accountability must be accepted. Consumers have a choice. reasoned criticism and questions must be encouraged. respect one another and share the credit for the greater good of all.How to Build a T eam To build a strong business team. Individual strengths must be identified and appropriate roles assigned.
65 60 . or change until you do. you can look well groomed. Keep improving.Look in the Mirror Look in the mirror. Be yourself. stay alert at industry meetings and find the people who have already done what it is that you want to do. farmer or bank president. thoughtful spiritual person of action? Do you see a fit. Look the best that you can look. You are who you appear to be. Set the example. Go through your trade publications. Your manners should be impeccable. When you are successful. Like what you see. Whether you are a soldier. confident person capable of taking immediate action to achieve a worthy goal? You should. Do you see an Action Principles® Champion? Do you see a tough. First impressions are lasting and all impressions are important. Copy them in manner and dress. others will turn to you as the good example. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust. well dressed and confident. You must know what characterizes the style and attitude of a winner in your profession. your best self.
think of yourself as an Action Principles® Champion. thoughtful. See yourself having enough to give back to those deserving who are less fortunate. a tough. See yourself as a hard worker with enough money to pay your bills. So. You have the free will to choose who you will become. a leader in your industry. 61 66 .20% extra to invest. Now.Imagine You are what you think about all day long. See yourself earning in the top twenty percent of your profession. See yourself as a successful businessperson. stop imagining and do it. live comfortably and still have 15% . See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless. See yourself as a respected member of your community. spiritual person of action.
Hold Sacred Your word is your bond. which means not just perceived value. You will lead and insist upon on a team effort to provide a clean. safe work environment where all employees can prosper. you will do everything in your power to deliver what is expected and more. whether that means more business for you or not is not relevant. When customers put their trust in you. Your good name and your solid reputation will be held sacred. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. 62 67 . You will do your best to offer the highest quality goods and services. You will give honest recommendations. but real value to your customers. You will be truthful. you will never betray that trust. You will still build your business for the longer haul based on honesty and integrity. When you make a promise to a customer.
You will read books related to your industry. hard worker who will concentrate on the difficult aspects of your job and who will. 68 63 . surf websites and will participate in trade-related blogs. They put you among the elite. You don’t grab more than you need. volunteer Your strength is that you are not greedy. Your strength is that you know what you want to accomplish. Your strength is that you are willing to learn. You are consistent. You will share. You have a personal mission to complete. Focus on these strengths. You are the person who will stand for what is right. when necessary. You will find the leaders and in your industry and you will listen to them. Others know what to expect of you.Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. Your strength is that you are an ambitious. You have goals and objectives. You are able to step back. You are determined to make your one life meaningful.
it will be easy to quit. then. as most do. you will become a seasoned veteran and your persistence will pay off. you will risk and fail. Many around you will be quick to say. No one expects you to be more than you expect for yourself. “I told you so. to carry on and persist. When you hit a wall. Have. It will take courage to be a contrarian. Now. You may try again and still meet defeat. with courage. if you are learning from your mistakes. You will be delayed. you may feel crazy to keep going. 64 69 . courage. Your faith may be tested.” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. More likely. face your fears and do it. However. you are crazy. the road will be curved. If you are making the same mistakes again. with plenty of pot holes and boulders to avoid.Understand Courage Rarely will you find a perfectly smooth straight road to financial success. With the best of intentions.
even in this populous. devotion to excellence in all things. S. even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful. Aim high.” As his career attests. or private realm. complex world of ours. Whether the individual acts in the legal. So be a full participant in life’s opportunities. The individual can make things happen. 70 . If you strive for excellence you can and should have a substantial impact on the world in which you live. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way. one concerned and dedicated person can meaningfully affect what some say is an uncaring world. Justice of the U. Sandra Day The individual can and does make a O’Connor difference. It is the individual who has acted or tried to act who will not only force a decision.65 Sandra Day O’Connor Former Assoc. governmental. but have a hand in shaping it. can have its rewards.
You don’t have to wait for a promotion. Success is not a distant goal. to get married or to graduate. Your life is a succession of days. optimistic and happy today. well groomed and well spoken. the cumulative effect of good days will be a wonderful life of respect and accomplishment. On the long road. You can decide to be positive. Your future is the long road. You can decide to be fit. You can decide to change poor habits into winning habits starting today. Success is lived today and every day. 66 71 . You can decide to be well read. You must do your best to make the best of each day. you can make the choice to tackle something personally challenging that you have been avoiding. Do it and feel good about doing it. Your future will be based on the decisions you make today and live every day. Starting today. You can decide to work hard and share. today.Run the Short and Long Roads Today is the short road.
Find your niche and the media that targets your niche. so ask for testimonials and start the buzz. If you have to worry if your message is in good taste. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors.Advertising Basics Know your business. Keep it clean and honest. stationary. website and advertising should be simple and direct. 72 67 . Know your brand. colors. Know your target audience. Find the leaders in your industry and design your advertising campaign around their online or offline strategies. Set measurable objectives. slogans. Talk to your customers about their preferences. Do your research. it isn’t. keep running the same ad until it stops working. They should compliment each other. Your logo. No business can be everything to everybody. it will take 7-12 consistent impressions before you are noticed and more to be memorable. At a minimum. Talk with and not at your audience. Know the media. Focus. When you produce an ad that delivers the desired result. Satisfied customers are your best advertising.
You a player in the game and you have had successes. time moves on. Successful people still make a lot of terrible business decisions. you might want to shake your head in disbelief at how good those missed opportunities look now. Stop looking back and keep looking forward. The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets. Well. 68 73 . or you can simply get over it. you can kick yourself forever. The past is the past. You can learn from the obvious signs that you missed and do better at your decision making the next time. The important point to remember is that you aren’t a bystander who will never know victory or defeat. but you can and have done something.Close the Door on Regrets Smart people still do a lot of dumb things. Close the door on regrets. You can’t do everything. Stop to look at all that you have accomplished. With hindsight.
” 69 74 . If you want more.Raise Your Prices Being an entrepreneur. produce the lowest profit margins. Gucci. Let them go. in most cases. Raise your prices. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience. Raise your prices. give yourself a raise and then prove that you’re worth it. Raise your prices and be seen as a premium brand in your industry. You want to deal with the consumers who insist on dealing with the best. If the bargain hunters are also cheapskates. they will grumble about everything and. Follow the advice of the luxury goods maker. you’ve got to ask for it. “Quality is remembered long after price is forgotten. you can’t be shy.
Six percent hold medical degrees. Ninety-seven percent own a home. Most are entrepreneurs who own their own businesses.20% of their income.The Typical American Millionaire The typical American millionaire actually has a net worth of $3. have a college degree and are still working. Two-thirds of millionaires work between 45 .55 hours per week.s. 75 70 . Most invest 15% . Eight percent have earned law degrees. There are over eight million millionaires in the United States. He is a fifty-seven year old married male with three children. Six percent are Ph. Half of millionaires’ wives work and most are teachers. The majority of millionaires never received even a single dollar in inheritance or any money for college.000. Two-thirds of millionaires work for themselves. Eighty percent are first generation affluent. Eighteen percent have master's degrees.7 million and an average annual household income of about $250.D.
71 Act With Boldness If you want to be in the elite. You can work to raise money for investment and manage your investments. social. It takes a will. figure out how you can advance your career and act. know your product. remember these ten important words: “Know your customer. If you have to work fifty hours per week rather than forty. ask all to buy. If you are a business owner or salesperson. It takes boldness. You do what you have to do.” Rich people own real estate. If you like your job. It takes sacrifice. so figure out how you are going to raise downpayment capital to acquire investment real estate. It takes a plan. Average people waste a lot of time. Every day will bring you one day closer to your goals. If you are well organized. figure out an exit strategy and act by getting another job or starting your own business. 76 . you can work to pay your bills. you are prepared to do that. health and spiritual needs. You will still have time to fulfill your family. you have to be self-reliant. If you dislike your job. make a plan and execute that plan.
“The only easy day was yesterday. You will enjoy a comfortable life.” has an extremely strong pull. the convenient. the known and the predictable.S. The status quo. you should attain all of the material wants and needs for yourself and your family. the top twenty percent will seem like a very easy target to hit. which means “things as they are. One Percent! What about the other 99%? Good. You may make a change and. as the U. have to change again and once again. only one percent will ever take the action recommended. then. of the few who do. But. 77 72 . tempting you back to your old ways of easier days. the 99% simply continue to do what they've always done: the easy. Routines are hard to change. Navy Seal Commandos say.” What do you really need? If you are in the elite top 20% of achievers. By aiming at the top one percent. bad or indifferent. You will feel the pull drawing you.Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and.
groundskeepers and team executives. work doesn’t seem as much like work. They are salespeople who sell equipment. You have one life. promoters. You hate being a bus driver but you’d love being a portrait painter.Do What You Love Doing There are a few people making a lot of money as professional soccer stars. 73 78 . Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things. They are coaches and trainers. There is an entire world wide industry of people making a good living from the sport of soccer. When you do what you love. photographers. you should be able to work in the field as many people do. You don’t like working in a hardware store and you’d love working in a bird sanctuary. They are: announcers. You made a mistake going to law school because you’d love being a personal trainer. Find the work you love and go for it. If you love soccer. writers. advertising reps.
When they do choose you. the more detached the employees may be from service to the individual customers. You know that too many businesses treat you like they are doing you a favor. you know how successful businesses operate. Appreciate the customers you have. you have no business. Thank them for their honest input. Make good on mistakes and reward loyal customers whenever possible.Appreciate Your Customer People have money and they choose how to spend it. the disinterested clerk or the rude secretary. To build your customer base. smile and be appreciative. The larger the company. you may encounter the grumpy plumber. listen to your customers. This is a mistake and a sign that the large company may be losing touch and business. Pay attention to complaints. your success relies on your ability to convince them to choose to spend their money with your company. 74 79 . Keep reminding yourself that without customers. As a businessperson. Every day. As a consumer.
Keep in touch. It should be a long list. You get what you give. suppliers. Become involved in local business groups. Volunteer for committees. Hand out lot of impressive businesscards. Networking is a two way street. Be able to explain clearly what you do. If someone gives you a prospective lead. shippers. Cultivate relationships. Practice remembering names. Join trade associations. You need to form satisfactory relationships and connect with lots of people: customers. he will expect you to reciprocate. Ask for the business. Ask for testimonials and referrals. Learn who the powerful people are in your community and court their support. You should make a solid impression on those linked to you. you are a good networker. competent and helpful. technicians and even competitors. 80 Build Networks 75 . All networks begin with you as a strong link. Think likeable. Speak up. You are a businessperson in the real world.One hand washes the other. If people smile when they see you enter a room. You are not a monk living alone in a mountain cave. Don’t make people have to guess what you do and what you’d like them to do for you.
which is taking money away from them. which is giving people money. you want to retain them by offering competitive salaries.Hire Slowly Hiring. You want executives with good communication skills who will get up from behind their desks and lead. If you want the best. you have to be the best yourself. benefits and perks. What do you think about what they think? 81 76 . is a lot easier than firing. You want sales people who are knowledgeable and ambitious. You want workers who will comfortably coexist with present staff. They should not need a lot of hand holding and can either hit the ground running or learn quickly. Frequently. Hire slowly. When you have acquired a winning staff. Between the first and second interviews. You want customer service employees who are problem solvers and who follow up. You want front counter staff to be pleasant and accommodating. ask prospective employees to read The Action Principles®. your best new hires will come from the recommendations of existing employees and from your own networking. you want new workers to be smart and hard working. Ideally. You want to hire people with the right qualifications for the right job.
He should be escorted to his work area to collect personal items and immediately escorted out of the building. Do it. The fired employees should have received prior written warnings regarding their behavior or performance. The termination should not come as a complete surprise. Call him to the office and be short and to the point. severance package and grace period to find a new job. A laid-off employee is released for business rather than personal reasons. 82 77 . This person may be given an excellent reference. deceptive or dishonest practices. These workers may have been involved in unsafe. They may be missing during work hours or. Explain benefits to which the employee may be entitled and how references will be handled. If you expect trouble. The business may be in a slump or the employee’s position may have become redundant. Their image or manner may be unprofessional. You fire employees for personal reasons. have a witness present. This is a difficult part of a manager’s job. Normally. Don’t linger. a final warning will carry a thirty-day grace period to correct the problem or be terminated. Document everything. have shown repeatedly that their job performance was unsatisfactory.Fire Quickly There is a difference between laying off and firing an employee. Do not disparage the problem employee.
Seek assistance if you have questions about ethics.The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer. misrepresent. 2. Wal-Mart: 1. Cooperate with any investigation of possible ethics violations. 10. 78 83 . Avoid conflicts of interest between work and personal life. 4. Never discriminate. Never manipulate. even if someone else tells you to. 9. 6. Report ethics violations. Follow the law at all times. Never ask someone to act unethically. abuse or conceal information. 5. Never act unethically. 3. 7. Be honest and fair. 8.
Legitimate self-confidence is a winner. 84 . The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source. They determine the ultimate openness of an organization and its ability to learn. and wearing ambition on one’s sleeve can have the same effect. They relish the intellectual combat that enriches ideas. Don’t ever compromise “being you” for any job in any institution. There is a fine line between arrogance and self-confidence. How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it.79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer. Self-confident people aren’t afraid to have Jack Welch their views challenged.
You question why civilizations rise and fall.Learn All education is ultimately self-education. You try to understand why happy people are the way they are. Today anywhere in the world. You want to know lots of things because you want to do lots of things. 85 80 . You must make your diplomas and degrees worth more than the value of the paper. The job of the teacher is to guide and motivate. Those days are gone forever. You learn. You are curious to know how and why some people get rich. You are proud and confident in your self-education. You had an advantage. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. You read. You must do the studying. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money. Your life must be a never ending thirst for knowledge. You question. You hang out with smart people. You listen. You contribute. a motivated student equipped with broadband can get a better education than a lazy Ivy League student.
You are asking lots of questions and tailoring the course to suit your objectives. If you want something. 81 86 . Based on the information you receive. You want to be the head teller. When you are the head teller. There is no time to be shy. Average students sit like stone statutes in class trying to avoid making eye contact with the professor. People are not mind readers. There is no book to tell you how to do this. ask. You have a lot of questions to ask and a lot of listening to do. ask. you want to be the manager and then the president of the bank.Ask a Lot of Questions You are a clerk working in a bank. There is no such thing as mental telepathy. You are the opposite. You must do your own research. you will take action. observing operations and asking a lot of questions. You are a student taking a course. This is your career. Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you.
it is there. Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them. in the bookstores. You can read the history. All education is self-education. As a business person. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times. their style and their attitudes have been researched and recorded. there were heroes who shaped the world. heed the warnings and stand on guard. their lives.Read Biographies The lives of the greatest people ever to walk the earth have been documented. There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. 87 82 . The work is there. Besides biographies. on the web. you are lucky. Take advantage. From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa. In the libraries. most famous business leaders have written autobiographies to show you the way to achieve your own success.
Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise. Read your trade publications and blogs. Talk to your customers and vendors. You are identifying the next step toward your goal and you are taking it. Find out about the new products and services being offered by the innovators in your industry. an Action Principles® Champion.Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success. You. Average people are waiting in hope that good fortune will find them. The business world is changing at lightening speed. Go to local business meetings and industry conventions. 83 88 . If you snooze. We are at the dawn of a new Industrial Revolution. are not waiting. You aren’t afraid to hear the truth and learn. you lose. Listen to your mentors. Learn from your competitors.
some very bad. Even the best and the brightest make mistakes. 84 89 . you realize your error. Get out. Bite the bullet. You spend a lot of time and a lot of money opening a new location. Yes. You will have lots of ideas.Heed the Warnings As an Action Principles® Champion. Take your medicine. Heed the warnings. Pull the plug. Be smart. You have high hopes but hope doesn’t pay the bills. Survive to succeed another day. you will be curious. Be real. After a few months. heed the warnings. However. some of these ideas will be bad. You made a mistake. lose money and feel humbled. Be tough. Heed the warnings. Do not throw good money after bad by trying to save a failed strategy. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining. lose time. your wallet may be lighter and your ego may be bruised. Many of these ideas will be good and will improve your business and advance your career. always researching and learning.
Holiday Inn. Pontiac.Y. Creating a higher standard. 90 85 . Army. The power to be your best. Microsoft. When you care enough to send the very best. Make the dream come true. Always low prices. Hallmark.S. Times. Make progress every day. Where do you want to go today? Visa. No surprises. Walt Disney World. Where low prices are just the beginning. N. Marines. Verizon. U. The proud. The few. U. We are driving excitement. Expect more. The heartbeat of America. Be all you can be. Solutions for a small planet.American Business Slogans Ford. The best a man can get.S. All the news that’s fit to print. Pay less. Chevrolet. Target. Cadillac. Apple. Gillette razor. IBM. Built for the road ahead. It’s everywhere that you want to be. Wal-Mart. Home Depot.
Everything you need and want to know is in books. magazines and on the web for you to read. Read forty books on small business. newspapers. Never waste time. A-B-A-B. If you are going to set a new goal for yourself. Educate yourself. Read forty books on real estate investing. Smart people read.Read. 86 91 . Read. e-books. Read. The average person reads one book a year. This is a very good reason why the average person is going nowhere fast. No excuses. They read. Read There is one significant characteristic that separates smart people from the crowd. Never be bored. Read forty books on a subject and you will be a world authority on that subject. Always Bring A Book. make that goal to do a lot more reading. Read forty books for pure enjoyment. Read every day. Never be alone. Read forty biographies.
perhaps to arrange a follow-up communication. conversational and unrehearsed. Hence. Your favorable first impression must be professional: simple. Your objective is to exchange businesscards and. You have two minutes. impressive. 92 87 . friendly. 80 – 200 words is a good length. All the writing and editing and practicing is worth the investment.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. It may take you a few tries to get the proper words and tone. interesting and brief. direct. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. you need an elevator pitch. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm. What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. You may want to write different variations for different prospects and situations.
“I’m sorry. You establish an immediate. children and company. That’s important! 88 93 . “Do unto others as you would have them do unto you.” Live by these important ten two-letter words.” and “May I help you?” and “What do you think?” Say them anyway. mean it. It may be more difficult to say to say. it is up to me. volunteer for a hard job and say. “Take me.” Any time you give your word. “Please.” and “Thank you.” Say them.A Few Important Words Good manners open doors and are welcomed anywhere. Be that one person who will step forward.” Remember the Golden Rule. Be sure that your manners and language are impeccable. positive rapport with people by remembering and using their names and the names of their spouses. “If it is to be. It is easy to say.
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94
Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95
Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.
give suggestions or warnings to employees needing remediation and in public.Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs. praise exemplary behavior. Do the employees appear cheerful and helpful and ready to help or bored. rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation. you should immediately take corrective or supportive action. In private. You’re the boss and supervision is an important managerial responsibility. 97 92 .
enjoying the museum. This is not all superficial. Start hanging out with them and looking like they look. If you want to land the big fish. Somebody is going to make the next big deal. You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. you’ve got to go where the big fish swim and have the correct bait. You may find your best prospects while playing golf at the country club. Don’t sell yourself short. sounding like they sound and doing what they are doing. and having a power breakfast at the right restaurants. It is how big business is done. Copy success by finding the people who are making the big deals.Go for the BIG Fish Tf you are fishing for minnows. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall. chances are you’ll catch only those little fish. You want to be at right place at the right time to make your elevator pitch for your next big deal. wear the right clothes and carry the right accessories. You may look like you belong if you drive the right car. why not you? 98 93 . Some salespeople sell house trailers and some salespeople sell shopping malls.
well mannered. 99 94 . pleasant. An assistant can free your time. Hire an assistant carefully because you will be spending a lot of time with this person. You can’t teach someone to be intelligent. You can teach an assistant your job. you accomplish a lot and with a personal assistant you can do even more. During the interview process. An assistant frees you to do the more difficult parts of your job. ethical or hard working. you must clearly outline your expectations with a detailed job description. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis. that twenty percent which is often the most productive. An assistant’s style and attitude are at least as important as an impressive resume. helping you reclaim more of your personal life.Magnify Your Effectiveness As a successful businessperson. This person represents you. Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness.
Take the lead. Make a decision. Analyze the problem from different perspectives. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. eliminate extraneous aspects and develop possible strategies.Deal With It As an Action Principle® Champion. Choose your best option and take decisive action. you won’t be a business owner without problems. Brainstorm. Consider solutions. Deal with it. Project the consequences of different strategies. if necessary. Review. You will be a business owner who knows how to deal with the problems you have. follow-up. adjust and move on. Begin by precisely defining the problem. 100 95 . Don’t let small problems linger and fester into unmanageable crises.
Modern technology is evolving quickly making the entire world your marketplace. your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight. Start some international buzz. Sites like YouTube and Facebook and MySpace are creating social networks of thousands. 96 101 . linked through a common interest or event. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video. Say something. sometimes millions. Today.Embrace Technology Don’t be left behind. Be there. the Internet was the secret world of the nerd and the hipster. The world is listening. Get the right hardware and software and stay in tune with the changes. Yesterday.
You can buy commercial property.Invest in Commercial Property If you are an entrepreneur. office building or warehouse for your business. you are in an excellent position to supercharge your financial plans. The retiring employee may be left with little. the retiring entrepreneur/real estate investor may be wealthy. find their location requirements and offer your local expertise as a commercial property developer for their franchisees. retail block. study American companies. Be smart. forethought and action. with ambition. 102 97 . a store. Contact these companies. However. long term tenants for your properties. you can be their commercial real estate link and secure solid. you. it’s great to have both investments. you may find up and coming entrepreneurs. You will have an investment with a great tenant. If you are living in a foreign country. In your local business networks. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. such as Starbucks and McDonalds. As an Action Principles® Champion. being alert and aware. Perhaps.
You will persevere as you are banged and bruised along the learning curve. once you succeed.” Starting your own business. a revolutionary. they laugh at you. and find the supporters and the money to proceed. everyone will swear that they were on your winning side from the beginning. you will dare to challenge your status quo. you are a contrarian. You will research. Do what others won’t. they fight you. Of course. But. Succeed like few others. “First they ignore you. Every business starts with one person’s idea that sounds crazy to the risk adverse. 98 103 . Then. you eventually win. See what others can’t.Start Your Revolution Gandhi said of the revolutionary. Then. Then. ever self-reliant. Through trial and error. you win.
thank you. Please join us. If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. As a person of influence. Your donations are needed and appreciated. online.com for further information. offline. in print or on your blog. Visit BillFitzPatrick. Also. correctional facilities and social agencies. churches. ® 99 Action Principles 104 . if you can interest others in reading and discussing The Action Principles®. thank you. please do so and thank you. If you can advertise this non-profit work on your website. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons. Thank you.Become an Action Principles® Champion Champions are working together in an international effort to change the world. Not everyone has Internet access. And. We welcome your promotional ideas and your hard work. so we distribute tens of thousands of Action Principles® books each year through schools. The Action Principles® have been translated into over twenty languages. thank you. don’t forget to write and post your own Action Principle®. If you have the expertise to add to this list.
in business and in your personal life. You will receive gifts that money can’t buy: love. Success allows you to free yourself from the endless treadmill of consumerism. is life enhancing. appreciation and respect. while wanting and needing less. You are free to be happy. Because of who you have chosen to become. You worked hard with what you had. It is liberating. You shared. You made a difference. Your one life was exemplary. This is to be your legacy.Your One Life You are an Action Principles® Champion. you are an accomplished person. Having more. 100 105 . Money will be a smaller reward of your success. Your one life was important. It is your blessing to share your resources and time with those deservedly in need.
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