Action Principles

How Americans Get Rich
BILL FITZPATRICK
AMERICAN SUCCESS INSTITUTE
A NONPROFIT ORGANIZATION

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Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36

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32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71

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....... Heed the Warnings ......................................81 77.......... Magnify Your Effectiveness .....83 79...................... Learn........................................................... Build Networks .................... Be Open to New Ideas ............................................................. Embrace Technology ....................................................... American Business Slogans.................94 90................ Start Your Revolution..97 93............................78 74................ Go Green ............ A Few Important Words .. Your One Life ..............................................................87 83....................... Aim for the One Percent ...........................................................84 80..79 75.............................................. Advertising Basics .......................... Act With Boldness..................................... Become an Action Principles® Champion...........................102 98...................82 78.....................98 94.......................................... Raise Your Prices...........76 72...........................75 71..........103 99.............. Start a Business Now.... The Example of Wal-Mart .................73 69.......95 91................. Ask a Lot of Questions...................... Write Your Elevator Pitch ... Jack Welch: Self-Confidence ............................90 86............................................................................. Do What You Love Doing..................................................... Invest in Commercial Property ... Appreciate Your Customer . Go for the BIG Fish............................72 68.........93 89..................99 95................................... The Typical American Millionaire.......86 82.....................88 84............................74 70...............105 4 ............... Thank Your Ancestors ...... Supervise ..................................85 81....67....................80 76......96 92...................101 97........77 73.................91 87....................... Read..........................................................89 85...... Close the Door on Regrets.................. Read.... Fire Quickly ...........104 100.................. Deal With It.....................100 96.......... Read..................................................................... Hire Slowly..............92 88.................... Read Biographies........................................

You can do this. Bill FitzPatrick • Bill FitzPatrick. thoughtful. They keep their businesses moving forward. work hard. They make money and they invest.com 5 . Appreciation and respect will be yours. They offer a product that people want to buy. Write down your goals. I will not wish you good luck. You can have a prosperous life and make a difference in your community. There have been self-made successful people from every era of history and from every country. you can do wherever you live. They charge a fair price. I will be honored to be your teacher. You can do this. They build repeat business from a satisfied customer base. you realize that what successful people have done and are doing in America. in Hanoi or Havana or Halifax. They copy the leaders in their industries. Watch my free instructional videos. always improving.How Americans Get Rich As you read How Americans Get Rich. learn from your mistakes and persist. you don’t need luck. usually in real estate. If you are an Action Principles® Champion. spiritual person of action. a tough. Follow the Action Principles and these How Americans Get Rich principles.

1 6 . Dream big. hoping that this single investment will ensure a comfortable retirement. Write it down. or don’t plan. is where you’ll go. Average people watch twenty hours of television each week. so don’t be shy. Set a goal of working 20% more. working fifty hours and using the extra income to invest. Average people buy one house. Plan for it. These are your goals. Plan to do what the average person has done once and do it again and again until you become a millionaire. Set a goal to watch ten hours and use the other ten hours more constructively.Set Goals You have one life. Set a goal right now to rise above the average and live an extraordinary life. Commit your mind and actions to do what it will take to succeed. What you plan. Average people work forty hours a week. You need the time and the resources to develop your individual potential and special talent.

You become a shift supervisor and then assistant manager and then manager. divide your journey into short trips. You network with other store managers and store owners. achievable objectives. realistic. 7 2 . Then. You are known and liked by the national corporation. Reach for the stars. clean rest rooms and empty grease traps. You want to own several McDonald’s franchises. with your feet firmly planted on the ground. you invest in a second and third and fourth store.Divide and Conquer Initially. You willingly work extra hours. You start by owning one. You mop floors. Now. This is good. make your plans. You react with an understanding smile when a child spills a milkshake. You get a job at McDonald’s. You confidently borrow the money to buy your first store. Take your goal and divide it into meaningful. You learn the fast food business from the ground floor up and inside and out. many of the goals you set will seem ambitious. You become the irreplaceable employee. On the road to your future. You volunteer to do the jobs that average employees avoid. You pick up litter in the parking lot.

You are a tough. you can simply write a page or a paragraph. Every day. 3 8 . Everything about you spells success from your home and your car. Be the confident. who you are now and the ideal you. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. You can keep a diary or scrapbook. Or. You are admired and respected.Write a Personal Mission Statement There is an ideal you. to your office. you pursue your ideal. spiritual person of action. While average people are idle. thoughtful. Others are proud to call you friend. Some lucky few are able to call you parent or boss. You have much and are able to share often. You are prosperous. stop to think about who you were. Keep writing and refining and living. ideal you.

It is appreciating and respecting your customer. but every night. It is doing the optional. It is openly and honestly talking with a customer who has a problem and doing your best to correct it. It is making the customer feel special and important.Follow Through Follow through is the secret weapon of the highly successful businessperson. It is the florist who calls the week after the wedding. not just at the end of a job. It is bettering the standard. It is always performing above and beyond expectations. 4 9 . It is the wow factor. It is the contractor who cleans up. It is the restaurant manager who visits every table after every meal. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer.

encouraging an individual to personal excellence. Think followup. 5 10 . you embrace. you give yourself a competitive advantage over average workers. What the average worker avoids. the workplace is not a proving ground. clean-up. dealing with problem employees. You excel by working hard at the harder aspects of your job. some see it as a comfortable meeting place where friends co-mingle in a commercial environment. The business becomes incidental to the social. solving customer complaints and soliciting new business. Many average workers are clock watchers.Embrace the Hard Work You excel by not being an average worker. your bosses will acknowledge. If you are working for the right company. They are focused on avoiding criticism while waiting for their next paycheck. Often. If you actually concentrate on working while you are at work. Rather. appreciate and reward your hard work.

What others have done. You don’t sit around sharing ignorance with your friends. you can do. You research. You identity the leaders in your industry and you do what they are doing. you plan and you act. Following The Action Principles®. There are those who listen. You find a way. Average people buy one house in the hope of a comfortable retirement. you are a tough. You find knowledgeable teachers and mentors. they can find excuses for inaction. 6 11 . thoughtful. There are those who talk accomplishment. You appreciate your customers.Don’t Complicate Matters Average people often complicate business matters because within those complications. you think. Running a business is not complicated. pay off your debts. and create a family financial empire. You listen. learn and accomplish. Becoming financially independent is not complicated. spiritual person of action. You buy six properties. You offer a quality product at a fair price.

It gets easy to overlook the smudges on outgoing correspondence. Ownership and management responsibilities are demanding. For the extraordinary. You can’t yawn and shrug your shoulders. Suddenly updating the website is no longer a priority. 12 7 . If you need to find new suppliers and new employees and new ways to promote your products or services. You don’t turn a blind eye to anything. you are responsible for the energetic or toxic atmosphere in your workplace. average people quit and settle for mediocrity. After the novelty wears off. It’s seems a small fact that the flowers in the beds outside the office are dead.Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. reality starts to kick in. Perhaps several vendors should not have been so highly recommended. Maybe the work ethics of some recruited staff do not match expectations. you do that. some customer interest will wane. You allow discontent among staff to fester. You maintain the standards. You are the boss. To keep to a steady course and strive toward excellence. Through your example. second rate and quitting are not options. With the slow creep of discouragement. You attend to the details. you may have to make improvements again and again.

No one likes a cheap person. You make money by generating revenue and by looking for ways to reduce the unnecessary. Corporate frugality is a team effort. then buy it knowing that you will use it. You don’t need a private bathroom or reserved parking space. You see litter and you pick it up. 8 13 .Be Frugal Employees understand that your company is in business to make money. You can eat in the company cafeteria. Don’t be impulsive. You can fly coach. An effective manager sets the example for employees. Get everyone involved. Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions. Give yourself a day or two to consider the purchase and if you can still justify the item. Think before you make major corporate purchases. Everyone will accept a leader who sacrifices along with the troops for the good of all concerned. especially frivolity and waste.

bring a rose home for the wife and a movie for the kids. you sleep well with a feeling of accomplishment. If an employee has done an exceptional job. just do it. Life doesn’t just happen to you. If you have been putting off making personnel changes. You make yourself tough by doing something that is personally difficult for you to do. you follow up with your old clients and make the effort to reconnect. make the small effort to publicly praise him or her. If you want to generate additional business. At the end of every day. If you have been neglecting your health. Order pizza for the office.Make T oday Special You list and tackle your responsibilities head on. today you will watch your diet and take a short walk. You must never allow yourself to fall into a depressing rut of sameness. You embrace hard work. You have planned to make today and every day special. 9 14 . you choose a new challenge for yourself. Every day.

underline. When you aren’t at your desk working. You are exceptional.Record Your Thoughts You will have lots of ideas. cross out and expand your thinking. Take some notes. 10 15 . What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action. It is who you are. Circle. You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. highlight. You can’t help it. Your mind is focused on improving your business. Review your notes. you are probably still thinking about business. Have your paper and pen and pencil and marker available. You are focused on success. You are a thinking person of action. Make a habit of writing them down.

Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. with patience and honest hard work. You pick up the first paper and deal with it. Or.Persist to Win You will be successful. Take a deep breath. However. You pick up the next paper. After six miles you are tired. Any particular day may be tough and demand your best effort and concentration. Be good. You will never give up. Winners persevere and take another step. It will never be over until you say that it is over. you take a step and then a step. there is no doubt. You want to make ten cold calls today. Get good. 16 11 . Keep trying. You face a pile of papers on your desk. Of this. you take another step. To walk ten miles. suck it up and do it. It would be easy to find an excuse to stop and few average people would blame you. give up. you are in pain. You have twenty emails to answer. you win. You make the first call. but you take another step. Either way. the rewards of persistence will burst forth or slowly emerge. You respond to the first email. After eight miles.

ten percent of workers are self-absorbed by their own nonwork related problems. reactive and let circumstance and events shape their futures. They research. They are the corporate leaders and successful entrepreneurs. Seventy percent of people are average. They work hard enough to not get fired. They are ambitious. 70. They dare and attempt and sometimes fail and learn and try again. Their performance is marginal at best. Then. All Are Not Equal In business. 20. study. in all countries and throughout all of history. you will find that workers are divided into three categories: 10. They are content to be promoted when someone in front of them is fired. These are self-reliant people capable of decisive action. 17 12 . They spend what they make and have little if anything saved for investment. It is difficult for them to concentrate on doing their jobs. there is the top twenty percent of pro-active achievers. They are moving forward. They are in control.In Business. plan and act. They are risk averse. Through their own fault or no fault of their own. quits or dies.

Sadly. the average majority would do it. many have learned otherwise. You are alert and aware to problems. You love your job. Sales are dropping. Take the risk. They delude themselves into believing that big companies will always be there to protect them. everybody. 18 13 . If it were easy.Risk Failure Average people are risk averse. Get out now. Your boss at the flower shop announces that she will be retiring and selling the business. They will cling to the perceived safety of the status quo. It isn’t always easy to try new things without proven guarantees. The extraordinary person accepts the fact that the real economic protection for themselves. Your suggestions for corrective action are ignored. Research. their families and their futures lies in their self-reliance and. their willingness to change. Take the risk. plan and then take the risk. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. often. You don’t ignore the warning signs. to face the unknown. Make an offer to buy the company. You are working for a poorly performing company. Find another job or start your own business You are alert and aware to opportunities.

14 19 . And. You have hit the wall. Pay the price. second guessing or complaining. So. You are being tested. Without whining. Climb over the wall. Push over because all self-made successful people have been there. You need to climb over it. Get tough. get ready and get tough. The time to prove yourself is at hand. customers. You will lose a big deal. suck it up and do what you know you have to do to succeed in business. This is the wall. Others have gotten over that wall and you can learn from them. For no good reason. you might be passed over for promotion. clients or patients will switch to your competitors. Partners and employees may disappoint you. You may bang your knees and skin your knuckles. The world of business is not waiting anxiously for your amazing personal contribution.Get Tough On your way to extraordinary. You will introduce products or services that will fall flat and cost you time and money. This is the price that you are being asked to pay. there will be other walls blocking your path. yes.

Since you seek growth. you must seek change. there must be change. you change yourself. seek the changes which will allow you to be all that you can be as an athlete and a person. but for there to be growth. Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change. but then you will be a small person. You must see yourself and your environment not only as it is. Doing little with your life is much easier and safer than taking risks. First. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. Instead.Be the Valued Employee The status quo may be comforting. but also as it could and should be. 15 20 .

appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic. you may be highly recruited and can’t resist the pay. Go for it. benefits and perks offered by another company. a superstar. 16 21 . being an extraordinary worker.Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized. tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course.

the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants.” Yes. Yes. Yes. in Sydney. in Hanoi. the salesperson who follows up with customers to be sure that the product has met their expectations is successful. Yes. in Nairobi. the shopkeeper who offers quality goods and appreciates his customers is successful. we are remarkably the same with the same fears and dreams and aspirations. as you read The Action Principles® and the How Americans Get Rich tips.The Wide World of Business From anywhere in the world. You will be able to think. you will have a positive response. this is what I believe. To think otherwise is a mistake. the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home. as humans. 22 17 . “yes. We may be different in very small ways but. in Lima.

you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. Time wasted is gone forever. 23 18 . you appreciate the value of time. delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system. motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions.Stop Wasting Time As a business executive. However. as well as to root out the do-nothings and the perfectionists. To improve your own efficiency and that of your valued staff. time waster have few friends except each other and no respect. Focused hard work is the honorable path and the sure path to success.

You are going to start believing in your own wonderful financial future. support and spread your enthusiasm.Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day. it is much easier to reach out and help others. you will feel recharged and ready to take on the challenges on your road to success. a zest for life and a positive mental attitude fill you with energy. Now. You really are going to be financially independent. give. passion. Show them the potential that they have to live full lives of prosperity and peace. Smile. This is all good. when you see and believe all that you can do. 24 19 . You really are going to be surrounded by wonderful family and friends. You really are going to be appreciated and respected. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. encourage. This is really going to happen. Enthusiasm. After your twenty minutes of quiet time each day. optimism. something wonderful is going to happen. motivation.

Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. it would be difficult or impossible to change this type of person. Your job as a business leader is to recognize potential. that beginner was us. at one time. A beginner makes a rookie mistake. They can look ridiculous and they can be annoyingly frustrating. And. successful person has had his or her own beginning. 20 25 .Applaud the Beginner Beginners make lots of mistakes. frustrated and more interested in making excuses than making amends? Remember. Every self-made. How does the beginner react to your correction? Does he act defensively? Is he angry.

it is naïve to believe anything except that you work for youself. In the real world of business. Economies are globalizing. 21 26 . where it is headed and how you can profitably find your place. prepare yourself.Give Yourself the Gift of Self-Reliance Change happens. Be prepared. You must know your industry. You may be saved by the action of others. Open your eyes and your ears. The Internet is changing everything. If you are standing still. Give yourself the gift of self-reliance and you won’t be taken for granted. What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. Alert and aware. you may get passed by or even run over. You may not. Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it. Take responsibility for your own career.

ask for their ideas and understand their concerns. Lead by example. You are a veteran and carry the status necessary to command. Sometimes. when you’ve been in the trenches. Get to know your employees. coach or manager. Show how it’s done. it is important to walk the factory floor and get out into the field. 22 27 . As a teacher. gotten a little banged and bruised yourself. You don’t hide in your office. All your motivational slogans and rallying cries will go for nothing. counselor.Lead by Example If all you do is talk. you’ve earned the right to be taken seriously. This is how a leader acts. walked the talk. employees are apt to dismiss your wisdom or completely ignore you.

your employees and your family. At any time you may encounter the rude. Since you are ambitious. release the pressure and consider your options. At home. Breathe deeply and let it go. the crude and the obnoxious.Control Conflict Welcome to modern living. Relax. arms. seeing in you what they were unable or unwilling to do. the rock in the middle of stream allowing everyday frustrations and stress to wash by you. You do this for yourself. What would be your best course of action to defuse the situation so that you can move forward? You must be the example. You may not always like what is happening but this too will pass. cut corners and take unfair advantage. you may be subject to those who gossip. legs. neck and your head. your contribution may be unappreciated and you may suffer disrespect. In the workplace. 28 23 . hands. Your first instinct is to retaliate but never retaliate in anger. some may be jealous of your progress and ultimate success. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness. trunk. Release the stress from your feet.

You know this is a bad idea. You make her an offer to work for your company. know it. she finds chores to do. You observe an enthusiastic young woman working at your local coffee shop. you know it will work. Do not hire him. You drive by an old building and you immediately see this building transformed into your next successful business location. You get the facts. you’ll be right. While others are skeptical and hesitant. Many times you don’t have to do lot of soul searching. Find some other way to help him. 24 29 . then go ahead and do it. You are a business person and not a social worker. When a customer has a problem.Listen to Your Instincts As your knowledge base grows. Odds are. You don’t have to call a committee meeting before you take action. There may be family pressure to hire your troubled bother-in-law. She is a good worker. she smiles and solves the problem. You feel it in your gut. You know what to do. you instinctively know what will work and what won’t. When business is slow. If you do feel it.

25 30 . average people will agree with your choice to delay or avoid. You are that somebody willing to take the risk of starting a business. If you want to take the easy road. with each challenge faced. You may not succeed immediately. it is persistent effort that separates winners from losers.Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. They are content with the sameness of today being like yesterday. Average people don’t want to push or be pushed. You may take a few lumps as you move along the learning curve. If it were easy. You put your name forward for that raise or promotion. Understand that no one wants to face rejection again and again. However. Because you validate their own inaction. If ten customers tell you no. you will find many to support your reasoning. the rewards for success wouldn’t be as pleasant. Yet. you ask another ten. and you still believe. everyone would do it. you gain strength. If it were easy.

They always will. Stand tall. It is having a goal and working passionately toward that goal. smile and get busy. An exceptional man or woman will succeed at any business any where. They always have. It is a style and an attitude. you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing. 31 . The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit. The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning.Style and Attitude and Work Matter Following The Action Principles .

even when they are under attack. simply. drive. “No. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose. It is looking at an adversary across the desk and saying.” 32 . Donald J. commitment. It is being who you really are. toughness means avoiding complacency. Trump For a nation. while keeping the big picture in mind at all times. and the courage to follow through on things you believe in. meeting and solving problems head-on. Trump Businessman Get T ough Toughness is pride. toughness means playing by the rules but also putting those rules to work for you. It is solving problems instead of letting them fester. In business.27 Donald J. even when society wants you to be somebody else.

This is the plan. there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. it may be advantageous for you to acquire your competitor’s business or. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world. Since there is usually enough new and underserved business to go around. these opportunities do materialize. Perhaps on your path to wealth. but at times. When you are known as a capable. successful businesspeople are always thinking about investing and divesting. at some point. In business and in life. you probably aren’t going to be working forever. Not always.Buying and Selling Businesses You don’t have to crush your competitors. honest and respectful businessperson. Since there are economies to be gained from greater size. to sell your business to your competitor. 33 28 . if you are following The Action Principles® philosophy of self-improvement and service to others. the odds are that you can peacefully co-exist with others in your industry.

You are a leader in your industry. There is no secret to your success. you have more because you do more when more is needed. often working just hard enough to not get fired. You employ a staff that wants more than being ordinary and they expect and receive above average compensation. You are a listener. dynamic work environment. Be proud of who you are for good reasons. Be proud of yourself and your company or keep changing until you are.Be Proud You exercise and watch what you eat and how you dress and how you treat others. You delay gratification and invest. Many employees can’t stand the pressure of working in a competitive. perpetually waiting for the next paycheck. Take joy in doing an exceptional job. You study and work hard. You set the bar high for yourself and you expect the same from your workers. You are ambitious and goal oriented. These average employees. You are a demanding employer. You are a volunteer who is generous with your time and resources. 34 29 . can find employment elsewhere.

the generals frequently call them. Take action. The Marines have to be ready to fight anywhere under any conditions. Marine battle planners look for a seventy percent advantage and then they go. Do what needs to be done and get it done. you have to train every day to be prepared to meet the challenges of the marketplace. you can’t plan for every possible eventuality. In business. Don’t over analyze.Be Decisive The United States Marines are a rapid deployment force. When a dangerous job has to be done quickly. They train every day to face all types of scenarios. No one is going to come up to you and hand you a bag of money. You can become a perfectionist. Don’t procrastinate. go. You have to plan and take decisive action. In combat. 30 35 . you’ve got to take action and adapt to the environment and the circumstances as you find them. They have to be adaptable and decisive. go.

Or. Say thank you.Three Rules for Business Success You can spend years in business school studying complicated economic theories. 31 36 . You can do more. Find the leaders in your industry and do what they are doing. Simply start and continue to do what you know you should be doing. Don’t fool yourself. you already know what characteristics make a business successful. You do not need to do more. you can start a business and get to work. make them your mentors. There are three simple rules required of all successful businesses: 1. 3. Copy success. as an alert and aware consumer. 2. Ask for more business. You can search the world for hidden secrets. Very simply. Offer a quality product or service that the market demands at a fair price. If possible. Appreciate your customer.

You will be rich but reviled. You can recommend unnecessary services. It is much better to be a serious person who takes his business seriously. Your word and your handshake should mean everything.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated. others will have noticed your duplicity and may plot against you. you may think that taking advantage is an advantage. many will relish your demise. It is much better to live by a code of honor and core values. You can decide to set the standard for your industry and maintain your core values. In the long run. Eventually. You can cut corners on your products. You know the right thing to do. You can be deceptive in your advertising. You can feel good about who you are and how you earn a living. In the short run. 32 37 .

You need days off and you need vacation time. The work and the problems and the opportunities will all be there tomorrow. 33 38 . Find your calm center where you can recharge your batteries. All those forced to be around you will suffer. As a successful person. forget the email. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing. there will always be demands on your time from competing interests. you’ll need to leave work alone. However. there comes a point when enough is enough and when you must save yourself and say. Naps aren’t only for children and meditation isn’t only for monks.” If you are overworked. At times. “no.Stay Centered As a successful person. Your health will be affected. your efficiency and productivity will diminish. do it. put away the cell phone and just retreat to where you can find your own way to relax. your natural inclination will be to try to do more. need sleep and are stressed and angry.

But. You can love the feeling of power that self-reliance gives you. You are in control. You can make the choice to take early retirement.Love Many Things Being a successful businessperson. success in business can mean more than money. develop your special talents and build a solid financial estate. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives. You can love the feeling of pride that comes from offering a quality product or service to your valued customers. laying a smoother road for your heirs to follow. You can love that you are providing good jobs. You can love the high standard of living resulting from your hard work. you can find a lot to love. 34 39 . You can love the challenge of creating and building your business. You can love the opportunity to be a leader to your employees and a positive example for those in your industry.

newspapers. 35 40 . you might be much more effective by finding online niche markets. Find ways for those with influence to sample your product and talk about it. Some bring to the workplace personal issues far beyond your control to correct. Not all employees are created equal. Sometimes you have to make personnel changes. magazines and television. many with little or no interest in your product or service through traditional mass media advertising. You are in business to make money. You are in business to make money. You can never be all things to all customers. Start the buzz. Some have unreasonable expectations. Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. All customers are not always right. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field.Forget Everybody Rather than trying to reach everybody.

it is not the trappings of accomplishment and wealth that will bring you respect. car.Maintain Your Presence You are a successful business person with a nice house. hands and steady eyes matched with a gentle smile. You have studied your business inside and out. You are curious. You are a proud example of a leader. You have strong quiet. clothes and jewelry. open minded and a good listener. You have nothing to prove or defend. vendors and your customers. You have diplomas and awards. You willingly share your enthusiasm and good fortune. However. It is your confident presence that says that you belong where you are. You are like a steel bar wrapped in cotton. You act naturally and relaxed. You work hard and you appreciate those around you: employees. Praise or criticism does not affect you because you know who you are. 36 41 .

The Business Doesn’t Matter The business that you choose doesn’t matter. The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. The moral is that if the business doesn’t matter you should choose something that you love doing. The business doesn’t matter but your style and attitude do matter. you will soar far above the average. There are five thousand different types of businesses and people have gotten rich from all of them. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama. When you love your work. 37 42 . work doesn’t seem like work. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow. With The Action Principles® and the three simple rules of business as your guides.

Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.

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Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44

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Ross Perot American Business Leader

Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.

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It is easier to sell to a loyal repeat customer than to try to sell to someone new.Show Loyalty Build employee loyalty through fair dealing. With good news or bad. Let employees know that you appreciate their efforts. you have to give it first. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service. Reward them. Make everyone feel that they are a part of an important team doing honest work. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees. keep them informed and in the loop. Loyalty is a two way street. 41 46 . It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. Thank them. To get it. You need your core of loyal veteran workers to set the example and lead the way for new hires.

you can read business books. vendors. you know what it will take to reach the next leadership level of responsibility and income. financiers. You know who you are and where you are going. partners. You have identified the leaders in your industry and you know what they are doing. You don’t sit still and hope that some lucky opportunity will befall you. clerics. From your research. You can take courses and join and participate in trade associations. To get ahead. and thank them.Advance Your Career You are a self-reliant. such as: executives. This is how you’ll get ahead. Self-promotion is a good thing. You have your goals and objectives and to-do lists. Seek their counsel and ask for their help. blogs and journals. Good things will happen because you make them happen. You are hard working and opportunistic. You are alert and aware. Listen. Let your bosses know that you aspire to greater things. consultants. Always be on the lookout for people who can advance your career. investors and other businesspeople. politicians. 47 42 . take-charge person on a mission to build your career. teachers.

Ask the employee to assume responsibility for the task. Be sure the employee understands the requirements and due date.How to Delegate You can get more done with others’ help. Precisely explain your expectations for the task. This will help you to concentrate on what you do best and allows you to think. Periodically. Encourage feedback if problems arise. You assign tasks that are cost and time effective for others to do for you. plan and improve organizational efficiency. 43 48 . Match the right person to the right task. which means learning how to delegate assignments. follow up. Say thank you. You also delegate tasks that employees can do better than you. Establish a realistic completion time.

44 49 .How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by. ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success. which is your success. you will be on the road to project success. For each specific project. what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers. This is not you.

You will have the time and the resources necessary to find and develop your special talent. In the corporate world. If you own your own business. if used. With your work ethic and core values. This is sad. The vast majority of people never find the time or have the resources to identify and develop their special talent. will better mankind. you are going to rise quickly to the top twenty percent of your profession. 45 50 . You have a special talent which. You will know what your leaders do and how much they earn.Develop Your Special T alent There is something special about you that makes you one in ten thousand. It will be your goal to join this elite group. you are even better positioned to define your own financial future. your entry is almost guaranteed. This does not have to be you.

read your trade publications and identify all trade websites and blogs.Copy Success You learn all you can about your product and your customers’ needs. When you find suitable role models. maybe most importantly. 46 51 . Join all applicable trade associations and participate in meetings. seminars and conventions. To find the superstars in your industry. what would they do if they were you? This is called copying success. Don’t be shy about asking for advice and networking assistance. Most successful people will be flattered and not annoyed by your attention. Find out what they are doing and do what they are doing. take them to breakfast or lunch. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. Ask and listen. you must follow-up with a thank you and this is also copying success. Of course. You learn all you can about sales and you find the leaders in your industry.

47 52 . No one is perfect. There are personal areas that need improvement. positive habits and become a better. This list helps you to separate the urgent from the important from the routine. What can you do to make more money and advance your career? You work from a prioritized to-do list. what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. No one knows you better than you. where you are now and where you are going. At work. you stop to think about where you have been. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit. you can choose to invest one month in the formation of new. Be honest with yourself. In this defining moment. happier and more successful person. you look for small ways to challenge yourself and spoil yourself.Develop Winning Habits Every day. Every day.

All the jobs in the company depend on the sales force’s ability to sell. They can’t work alone. You are your own business. your fortune is make. “Some will. A person who can bring in business is a very valuable asset. They take rejection personally. You don’t need advanced college degrees. Most people can’t do this job. If you have the courage to talk to customers about buying a quality product or service at a fair price. This is why sales people are highly paid professionals. Some won’t. You have all you need – you. They can’t knock on doors.” 48 53 . partners or venture capital. you can be a successful commissioned salesperson. If you can understand and accept the following little reality of marketing.Salespeople Rule Every company relies on its sales force. You are among the elite. So what? Next.

Over time. 54 49 . you don’t need a lot of motivating. The rest of the time they are engaged in nonbusiness activities. Appreciate that some may praise your hard work while some. Many people don’t work very hard at work. Some people are productive only half of the time.Accept Hard Work You know and accept the value of hard work. The salesperson doesn’t want to take the extra time to explain the extended warranty. even though these are the tasks which may be the most productive for the company. this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. What others avoid can become your opportunity to profit. Because you are goal-oriented. You want to work at work. especially less ambitious co-workers. You have accepted hard work. may resent your willingness to do more than is required or expected. The real estate agent doesn’t want to show a house on a Sunday night. Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs. The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied.

your primary function. you have no business. As the boss. If you own a restaurant. perhaps your only function.The Boss is The Rainmaker In a small company. If you own a house painting company. Without customers. someone has to bring in the customers. you may want to work on the crew but your real job is knocking on doors and always. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. The chiropractor needs patients. The caterers need functions. 50 55 . The law office needs clients. until your business is well established. always trying to get the next job. will be as the rainmaker. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends.

Keep your chin up. 56 51 . Breathe and relax. forehead. how will you stand and sit and how will you be warmly received. create a better rapport with your audience by coming out from behind the podium. Nodding your head shows that you are listening and are interested. neck. Before a big interview. Keep your hands open and exposed. Respect others’ personal space. Take a deep breath and relax your body from the top of your scalp. speech or presentation. Introduce yourself. torso. mouth. When you are giving a presentation. Smile. Listen and don’t interrupt. arms. Have a comfortable yet firm handshake. legs and toes. how will you sound.Communicate with Ease Body language is important. Make your speech short and conversational. Before you ever open your mouth. People who are in agreement with each other will usually be mirroring each other’s moves. Don’t preach. fingers. chin. cheeks. using the theater of your mind. eyes. Stand up straight. you can mentally rehearse and practice. Tell stories. your body is communicating your interest and your power. Plan what will you wear. shoulders.

Answer his questions regarding his rights and responsibilities. 52 57 . He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. Have a personnel policy in place to deal with troubled employees. aware. bring the employee into the office and have him read the policy. Act sooner rather than later. At the first sign of concern. Be fair but be firm and. You are running a business. You must be alert. don’t allow the situation to fester or linger. outside problems. compassionate and decisive. for the sake of all. As an owner or manager you must remain aware of all of your leadership obligations. If an employee becomes self-absorbed by his or her own personal. you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems.Helping T roubled Employees One troubled employee can poison a work environment for everyone.

Again. don’t forget any networks or connections that may give you an advantage in starting your own business. when starting your own business. this is best done after your business is established. you have to make them buy from you. As you think about entrepreneurial opportunities. See what you can do. After your business is established. there will be plenty of opportunities for you to innovate and try new ideas. you are an entrepreneur and not an inventor. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. 58 53 . You first have to convince customers that they want your new or better something. Then. don’t fix it. You want to research and stick closely to the tested. In general. When you invent something.Imitation before Innovation See what others have done. even if you succeed at the convincing. Follow it. If it works. you double your challenges. Copy it.

How to Choose a Partner A partner is someone joining you on your journey to financial independence. Allow these core values to provide a framework for working together. The idea is that you both stand to achieve more with the help of each other. Select a partner whose style and attitude is compatible with your own. Partnerships that go bad can be a nightmare. If you are an ambitious hard worker. Choose wisely and benefit. always offering each other objectivity and positive reinforcement. your partner should be likewise. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another. There must be a shared vision and a comfortable balance of power. Good partnerships are a blessing. You have complimentary skills. 54 59 . Partnerships are a two way street. You should expect that your partner would be a professional who would support The Action Principles®. You will meet regularly and exchange information in a supportive environment of mutual respect and trust.

They will assume it was through inheritance or luck and they would be wrong. A self-reliant person thinks differently. 60 55 . They hope that their companies or the government will take care of them in their old age. wanting what they want now.Invest In Your Future Regardless of their annual income. selfreliant workers may be in a comfortable financial position to retire in only a few decades. Average people think in terms of immediate gratification. They realize the time value of money and how sound investments made today can have a compounding return tomorrow. In marked contrast. Average people typically work forty hours a week and feel satisfied and exhausted. The rewards of hard work and investing can be powerful. They are forward thinkers. Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. Average workers without investments may have to work until the day they die. but too late. Average people will wonder. average people spend every dime with nothing reserved for retirement. how the selfreliant accomplished what they did.

early retirement might never happen. Or. acting or artistic career. It is a young person’s plan to make. Summer Redstone was one of the most influential men in Hollywood into his eighties. early retirement can be your specific goal. rich and retired. Volunteers can assist with many problems in the world. You may love your job enough to never retire. Invest. maybe not. sell the business and retire. but not if you are young. writing. The average age of Untied States Senators and Supreme Court Justices is nearly seventy. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. 56 61 . if you work for yourself as an entrepreneur. However. It’s tough to launch a singing. If you work for someone else. These are nice options for those with sufficient investment income. These men and woman love their jobs. It’s easier to give your time if you already wealthy. You will work hard for fifty or more hours a week for twenty or thirty years. This is the plan.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties. Retiring early doesn’t just happen.

proceed anyway. you will meet many doubters. When you venture out beyond where average people are comfortable. 62 57 . Some will be skeptics who are jealous of your courage and your willingness to take risks. You may need a thick skin to listen and then. Believe in yourself. Only those with faith will try and try again. observe and study. Have faith. trying to protect you. You have seen what others have done and you see no reason why you can’t do the same. when you dare and challenge and test the status quo. but only those with faith can sustain their efforts for the long haul. Some doubters will be your family members. Some will be pessimists who always look at the bad side of everything. Have faith in yourself. Go for it. Persist. Will your new business succeed? Will your investments prove wise? Will you retire early. and will your special talents be developed and recognized? Have faith.Have Faith Anyone can be hard working and motivated for a little while. You research.

Your Core Values As a successful businessperson. you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 . a self-confident individual and a decent human being.

suggestions. Ideas. each individual must subscribe to the principle of putting the team first. everyone should band together to figure out what went wrong. Responsibility and accountability must be accepted. Everyone should take a personal and team pride in beating the competition and being the choice. Each must be willing to make occasional personal sacrifices. Everyone commits to doing his or her individual best to work to a high standard. When mistakes are made and business is lost. Then pull together to leave the past behind and move on to new challenges. salvage what you can and make amends. reasoned criticism and questions must be encouraged. Those with experience must be willing to teach and assist beginners. Individual strengths must be identified and appropriate roles assigned. The team’s mission must be outlined and understood through clearly defined goals.How to Build a T eam To build a strong business team. 59 64 . Consumers have a choice. respect one another and share the credit for the greater good of all.

First impressions are lasting and all impressions are important. well dressed and confident. others will turn to you as the good example. your best self. thoughtful spiritual person of action? Do you see a fit. Keep improving. Copy them in manner and dress.Look in the Mirror Look in the mirror. Whether you are a soldier. Like what you see. or change until you do. Go through your trade publications. Do you see an Action Principles® Champion? Do you see a tough. you can look well groomed. You are who you appear to be. farmer or bank president. confident person capable of taking immediate action to achieve a worthy goal? You should. Your manners should be impeccable. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust. Be yourself. stay alert at industry meetings and find the people who have already done what it is that you want to do. You must know what characterizes the style and attitude of a winner in your profession. Look the best that you can look. When you are successful. Set the example. 65 60 .

Now. 61 66 . a leader in your industry. See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless. So. See yourself as a respected member of your community. See yourself as a successful businessperson. a tough. think of yourself as an Action Principles® Champion. stop imagining and do it.Imagine You are what you think about all day long.20% extra to invest. See yourself as a hard worker with enough money to pay your bills. See yourself having enough to give back to those deserving who are less fortunate. spiritual person of action. thoughtful. You have the free will to choose who you will become. live comfortably and still have 15% . See yourself earning in the top twenty percent of your profession.

but real value to your customers. When you make a promise to a customer. whether that means more business for you or not is not relevant. You will still build your business for the longer haul based on honesty and integrity. You will lead and insist upon on a team effort to provide a clean. When customers put their trust in you. You will do your best to offer the highest quality goods and services. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. you will never betray that trust. safe work environment where all employees can prosper. 62 67 . which means not just perceived value. Your good name and your solid reputation will be held sacred. you will do everything in your power to deliver what is expected and more. You will be truthful. You will give honest recommendations.Hold Sacred Your word is your bond.

You don’t grab more than you need. surf websites and will participate in trade-related blogs. volunteer Your strength is that you are not greedy. You are determined to make your one life meaningful. You are consistent. You will share. You are able to step back. Your strength is that you are willing to learn. when necessary. You have goals and objectives. Focus on these strengths. Your strength is that you are an ambitious. hard worker who will concentrate on the difficult aspects of your job and who will.Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. Others know what to expect of you. You are the person who will stand for what is right. You will read books related to your industry. 68 63 . They put you among the elite. You have a personal mission to complete. Your strength is that you know what you want to accomplish. You will find the leaders and in your industry and you will listen to them.

with courage. you will become a seasoned veteran and your persistence will pay off. you will risk and fail. you may feel crazy to keep going. However. You will be delayed. with plenty of pot holes and boulders to avoid. Many around you will be quick to say. When you hit a wall. to carry on and persist. then.” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. face your fears and do it. No one expects you to be more than you expect for yourself. as most do. If you are making the same mistakes again. It will take courage to be a contrarian. you are crazy.Understand Courage Rarely will you find a perfectly smooth straight road to financial success. Your faith may be tested. More likely. Have. the road will be curved. “I told you so. With the best of intentions. Now. courage. it will be easy to quit. 64 69 . You may try again and still meet defeat. if you are learning from your mistakes.

Whether the individual acts in the legal. even in this populous. complex world of ours. even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. or private realm. but have a hand in shaping it.65 Sandra Day O’Connor Former Assoc. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way. If you strive for excellence you can and should have a substantial impact on the world in which you live. one concerned and dedicated person can meaningfully affect what some say is an uncaring world. governmental. can have its rewards. S. Aim high. It is the individual who has acted or tried to act who will not only force a decision. The individual can make things happen. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand. So be a full participant in life’s opportunities. Sandra Day The individual can and does make a O’Connor difference.” As his career attests. Justice of the U. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful. devotion to excellence in all things. 70 .

You can decide to change poor habits into winning habits starting today. On the long road. the cumulative effect of good days will be a wonderful life of respect and accomplishment. You don’t have to wait for a promotion. well groomed and well spoken. You can decide to work hard and share. to get married or to graduate. Starting today. 66 71 . Your future is the long road. You can decide to be fit. Success is not a distant goal.Run the Short and Long Roads Today is the short road. Success is lived today and every day. You can decide to be positive. today. optimistic and happy today. you can make the choice to tackle something personally challenging that you have been avoiding. You must do your best to make the best of each day. Your life is a succession of days. You can decide to be well read. Your future will be based on the decisions you make today and live every day. Do it and feel good about doing it.

Find your niche and the media that targets your niche. 72 67 . Talk with and not at your audience. Find the leaders in your industry and design your advertising campaign around their online or offline strategies. Keep it clean and honest. When you produce an ad that delivers the desired result. They should compliment each other. stationary. Talk to your customers about their preferences. it isn’t. At a minimum.Advertising Basics Know your business. Set measurable objectives. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors. it will take 7-12 consistent impressions before you are noticed and more to be memorable. colors. No business can be everything to everybody. Satisfied customers are your best advertising. slogans. keep running the same ad until it stops working. If you have to worry if your message is in good taste. Focus. Know your target audience. Do your research. website and advertising should be simple and direct. Know the media. so ask for testimonials and start the buzz. Your logo. Know your brand.

Close the Door on Regrets Smart people still do a lot of dumb things. but you can and have done something. or you can simply get over it. you can kick yourself forever. The important point to remember is that you aren’t a bystander who will never know victory or defeat. You a player in the game and you have had successes. The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets. Stop looking back and keep looking forward. Close the door on regrets. time moves on. Successful people still make a lot of terrible business decisions. You can’t do everything. The past is the past. Stop to look at all that you have accomplished. Well. you might want to shake your head in disbelief at how good those missed opportunities look now. 68 73 . You can learn from the obvious signs that you missed and do better at your decision making the next time. With hindsight.

Raise your prices. Raise your prices and be seen as a premium brand in your industry. in most cases. If the bargain hunters are also cheapskates. Let them go. produce the lowest profit margins.Raise Your Prices Being an entrepreneur. You want to deal with the consumers who insist on dealing with the best. Raise your prices. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience.” 69 74 . give yourself a raise and then prove that you’re worth it. they will grumble about everything and. you can’t be shy. you’ve got to ask for it. Gucci. “Quality is remembered long after price is forgotten. Follow the advice of the luxury goods maker. If you want more.

The majority of millionaires never received even a single dollar in inheritance or any money for college.20% of their income. Eighty percent are first generation affluent. have a college degree and are still working. Most invest 15% . Ninety-seven percent own a home.7 million and an average annual household income of about $250.The Typical American Millionaire The typical American millionaire actually has a net worth of $3.s.55 hours per week. Two-thirds of millionaires work between 45 . Half of millionaires’ wives work and most are teachers.D. Two-thirds of millionaires work for themselves.000. Most are entrepreneurs who own their own businesses. There are over eight million millionaires in the United States. Eight percent have earned law degrees. Eighteen percent have master's degrees. He is a fifty-seven year old married male with three children. Six percent are Ph. Six percent hold medical degrees. 75 70 .

71 Act With Boldness If you want to be in the elite. If you have to work fifty hours per week rather than forty. If you are well organized. ask all to buy. you have to be self-reliant.” Rich people own real estate. health and spiritual needs. Average people waste a lot of time. It takes boldness. You can work to raise money for investment and manage your investments. figure out an exit strategy and act by getting another job or starting your own business. It takes a will. social. you can work to pay your bills. remember these ten important words: “Know your customer. You will still have time to fulfill your family. so figure out how you are going to raise downpayment capital to acquire investment real estate. 76 . If you like your job. know your product. you are prepared to do that. figure out how you can advance your career and act. It takes a plan. If you are a business owner or salesperson. make a plan and execute that plan. Every day will bring you one day closer to your goals. It takes sacrifice. You do what you have to do. If you dislike your job.

bad or indifferent. as the U. only one percent will ever take the action recommended.” What do you really need? If you are in the elite top 20% of achievers. 77 72 .Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and. “The only easy day was yesterday. The status quo. You will feel the pull drawing you. By aiming at the top one percent. have to change again and once again. the 99% simply continue to do what they've always done: the easy. But. of the few who do. Routines are hard to change. tempting you back to your old ways of easier days. you should attain all of the material wants and needs for yourself and your family.” has an extremely strong pull. You may make a change and. the convenient. the top twenty percent will seem like a very easy target to hit.S. Navy Seal Commandos say. which means “things as they are. One Percent! What about the other 99%? Good. the known and the predictable. then. You will enjoy a comfortable life.

They are coaches and trainers. advertising reps. promoters. Find the work you love and go for it. Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things. When you do what you love. If you love soccer. There is an entire world wide industry of people making a good living from the sport of soccer. writers. They are: announcers. You hate being a bus driver but you’d love being a portrait painter. They are salespeople who sell equipment. groundskeepers and team executives.Do What You Love Doing There are a few people making a lot of money as professional soccer stars. work doesn’t seem as much like work. photographers. You don’t like working in a hardware store and you’d love working in a bird sanctuary. You have one life. You made a mistake going to law school because you’d love being a personal trainer. you should be able to work in the field as many people do. 73 78 .

Every day. smile and be appreciative. 74 79 . To build your customer base. you know how successful businesses operate. the disinterested clerk or the rude secretary. As a consumer. Appreciate the customers you have.Appreciate Your Customer People have money and they choose how to spend it. You know that too many businesses treat you like they are doing you a favor. Make good on mistakes and reward loyal customers whenever possible. This is a mistake and a sign that the large company may be losing touch and business. As a businessperson. Pay attention to complaints. the more detached the employees may be from service to the individual customers. Keep reminding yourself that without customers. The larger the company. you have no business. listen to your customers. your success relies on your ability to convince them to choose to spend their money with your company. you may encounter the grumpy plumber. Thank them for their honest input. When they do choose you.

Join trade associations. Keep in touch. Think likeable.One hand washes the other. competent and helpful. Practice remembering names. you are a good networker. Hand out lot of impressive businesscards. If people smile when they see you enter a room. Learn who the powerful people are in your community and court their support. You should make a solid impression on those linked to you. You are a businessperson in the real world. Ask for testimonials and referrals. Be able to explain clearly what you do. If someone gives you a prospective lead. Volunteer for committees. It should be a long list. Speak up. Cultivate relationships. he will expect you to reciprocate. All networks begin with you as a strong link. Ask for the business. You are not a monk living alone in a mountain cave. Networking is a two way street. shippers. suppliers. Become involved in local business groups. 80 Build Networks 75 . You get what you give. Don’t make people have to guess what you do and what you’d like them to do for you. You need to form satisfactory relationships and connect with lots of people: customers. technicians and even competitors.

You want sales people who are knowledgeable and ambitious. Ideally. Hire slowly. What do you think about what they think? 81 76 . benefits and perks. Between the first and second interviews. your best new hires will come from the recommendations of existing employees and from your own networking.Hire Slowly Hiring. They should not need a lot of hand holding and can either hit the ground running or learn quickly. You want executives with good communication skills who will get up from behind their desks and lead. You want front counter staff to be pleasant and accommodating. which is giving people money. You want to hire people with the right qualifications for the right job. you want to retain them by offering competitive salaries. you want new workers to be smart and hard working. which is taking money away from them. is a lot easier than firing. Frequently. You want customer service employees who are problem solvers and who follow up. you have to be the best yourself. You want workers who will comfortably coexist with present staff. If you want the best. When you have acquired a winning staff. ask prospective employees to read The Action Principles®.

If you expect trouble. have shown repeatedly that their job performance was unsatisfactory. Call him to the office and be short and to the point. Do it. The termination should not come as a complete surprise. The business may be in a slump or the employee’s position may have become redundant. 82 77 . deceptive or dishonest practices. severance package and grace period to find a new job. He should be escorted to his work area to collect personal items and immediately escorted out of the building. Do not disparage the problem employee. Explain benefits to which the employee may be entitled and how references will be handled. Don’t linger. Normally. A laid-off employee is released for business rather than personal reasons. Their image or manner may be unprofessional. They may be missing during work hours or.Fire Quickly There is a difference between laying off and firing an employee. The fired employees should have received prior written warnings regarding their behavior or performance. a final warning will carry a thirty-day grace period to correct the problem or be terminated. This is a difficult part of a manager’s job. This person may be given an excellent reference. These workers may have been involved in unsafe. Document everything. have a witness present. You fire employees for personal reasons.

6. Never discriminate. 10. 4. 8. Seek assistance if you have questions about ethics. misrepresent. Avoid conflicts of interest between work and personal life. 78 83 . Never ask someone to act unethically. Cooperate with any investigation of possible ethics violations. Wal-Mart: 1. Report ethics violations. Follow the law at all times. 7. Never act unethically. 5. 3. abuse or conceal information. even if someone else tells you to. Be honest and fair. Never manipulate. 2.The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer. 9.

Self-confident people aren’t afraid to have Jack Welch their views challenged. There is a fine line between arrogance and self-confidence. 84 . They relish the intellectual combat that enriches ideas.79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer. The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source. and wearing ambition on one’s sleeve can have the same effect. How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it. Don’t ever compromise “being you” for any job in any institution. Legitimate self-confidence is a winner. They determine the ultimate openness of an organization and its ability to learn.

You question why civilizations rise and fall. You hang out with smart people. You contribute. Today anywhere in the world. You try to understand why happy people are the way they are. You listen. Those days are gone forever. You must make your diplomas and degrees worth more than the value of the paper. You are curious to know how and why some people get rich. You question. The job of the teacher is to guide and motivate. You learn. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money. You are proud and confident in your self-education. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. a motivated student equipped with broadband can get a better education than a lazy Ivy League student. You read.Learn All education is ultimately self-education. Your life must be a never ending thirst for knowledge. You want to know lots of things because you want to do lots of things. 85 80 . You must do the studying. You had an advantage.

There is no book to tell you how to do this. People are not mind readers. There is no such thing as mental telepathy. observing operations and asking a lot of questions. You are the opposite. You want to be the head teller. ask. 81 86 .Ask a Lot of Questions You are a clerk working in a bank. Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you. you will take action. This is your career. you want to be the manager and then the president of the bank. You are asking lots of questions and tailoring the course to suit your objectives. Average students sit like stone statutes in class trying to avoid making eye contact with the professor. If you want something. When you are the head teller. Based on the information you receive. You have a lot of questions to ask and a lot of listening to do. You must do your own research. ask. You are a student taking a course. There is no time to be shy.

Besides biographies. most famous business leaders have written autobiographies to show you the way to achieve your own success. their lives.Read Biographies The lives of the greatest people ever to walk the earth have been documented. heed the warnings and stand on guard. There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. in the bookstores. Take advantage. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times. All education is self-education. As a business person. on the web. In the libraries. Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them. their style and their attitudes have been researched and recorded. you are lucky. it is there. there were heroes who shaped the world. 87 82 . From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa. You can read the history. The work is there.

Go to local business meetings and industry conventions. Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise. The business world is changing at lightening speed.Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success. Average people are waiting in hope that good fortune will find them. You aren’t afraid to hear the truth and learn. We are at the dawn of a new Industrial Revolution. Learn from your competitors. You are identifying the next step toward your goal and you are taking it. You. Read your trade publications and blogs. are not waiting. 83 88 . If you snooze. Talk to your customers and vendors. Listen to your mentors. Find out about the new products and services being offered by the innovators in your industry. an Action Principles® Champion. you lose.

lose time. some of these ideas will be bad. Be tough. Be real. always researching and learning. your wallet may be lighter and your ego may be bruised. Do not throw good money after bad by trying to save a failed strategy. some very bad. Heed the warnings. Heed the warnings. you realize your error. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining. Pull the plug. 84 89 . However. Be smart. After a few months. You spend a lot of time and a lot of money opening a new location. Many of these ideas will be good and will improve your business and advance your career.Heed the Warnings As an Action Principles® Champion. Even the best and the brightest make mistakes. Take your medicine. heed the warnings. You will have lots of ideas. Yes. Get out. you will be curious. Bite the bullet. lose money and feel humbled. Survive to succeed another day. You made a mistake. You have high hopes but hope doesn’t pay the bills.

Make the dream come true. Times. Solutions for a small planet. Pay less. Target. Built for the road ahead. U. No surprises. Home Depot. Cadillac. Be all you can be.American Business Slogans Ford. The power to be your best. All the news that’s fit to print. Creating a higher standard. Apple. Marines. Make progress every day. The best a man can get. Gillette razor. Where do you want to go today? Visa.S. Always low prices. Verizon. Expect more. The few. IBM. Chevrolet. Holiday Inn. We are driving excitement. Walt Disney World. Army. Hallmark. When you care enough to send the very best. The proud.Y. 90 85 . N.S. U. Wal-Mart. Pontiac. Where low prices are just the beginning. Microsoft. The heartbeat of America. It’s everywhere that you want to be.

Read forty books on a subject and you will be a world authority on that subject. Read There is one significant characteristic that separates smart people from the crowd. make that goal to do a lot more reading. 86 91 . The average person reads one book a year. Never be bored. Smart people read. Read forty books on real estate investing. Read forty books for pure enjoyment. magazines and on the web for you to read. Read. e-books. Everything you need and want to know is in books. Read every day. Never waste time. Read forty books on small business. Read.Read. Read forty biographies. They read. newspapers. This is a very good reason why the average person is going nowhere fast. Never be alone. No excuses. Educate yourself. Always Bring A Book. If you are going to set a new goal for yourself. A-B-A-B.

You have two minutes. interesting and brief. It may take you a few tries to get the proper words and tone. 92 87 . What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. perhaps to arrange a follow-up communication. All the writing and editing and practicing is worth the investment. Hence. 80 – 200 words is a good length. direct. friendly. you need an elevator pitch. impressive. Your favorable first impression must be professional: simple. conversational and unrehearsed.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. Your objective is to exchange businesscards and. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. You may want to write different variations for different prospects and situations. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm.

” Live by these important ten two-letter words. “If it is to be. Be that one person who will step forward. Be sure that your manners and language are impeccable. volunteer for a hard job and say. positive rapport with people by remembering and using their names and the names of their spouses. “I’m sorry.” and “Thank you. It may be more difficult to say to say. it is up to me.A Few Important Words Good manners open doors and are welcomed anywhere. “Do unto others as you would have them do unto you. “Take me.” and “May I help you?” and “What do you think?” Say them anyway. mean it.” Remember the Golden Rule. “Please. It is easy to say. That’s important! 88 93 .” Any time you give your word. You establish an immediate. children and company.” Say them.

Go Green
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94

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Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95

Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.

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In private. 97 92 . give suggestions or warnings to employees needing remediation and in public. Do the employees appear cheerful and helpful and ready to help or bored. rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation. You’re the boss and supervision is an important managerial responsibility. praise exemplary behavior. you should immediately take corrective or supportive action.Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs.

You want to be at right place at the right time to make your elevator pitch for your next big deal. wear the right clothes and carry the right accessories. If you want to land the big fish. and having a power breakfast at the right restaurants. You may find your best prospects while playing golf at the country club. Start hanging out with them and looking like they look. Don’t sell yourself short. you’ve got to go where the big fish swim and have the correct bait. You may look like you belong if you drive the right car. sounding like they sound and doing what they are doing. Copy success by finding the people who are making the big deals. why not you? 98 93 . Some salespeople sell house trailers and some salespeople sell shopping malls. chances are you’ll catch only those little fish. This is not all superficial. enjoying the museum. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall.Go for the BIG Fish Tf you are fishing for minnows. You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. It is how big business is done. Somebody is going to make the next big deal.

well mannered. You can’t teach someone to be intelligent. ethical or hard working. An assistant frees you to do the more difficult parts of your job. An assistant can free your time. you must clearly outline your expectations with a detailed job description. During the interview process. pleasant. You can teach an assistant your job. helping you reclaim more of your personal life. 99 94 . you accomplish a lot and with a personal assistant you can do even more. This person represents you. An assistant’s style and attitude are at least as important as an impressive resume. Hire an assistant carefully because you will be spending a lot of time with this person.Magnify Your Effectiveness As a successful businessperson. that twenty percent which is often the most productive. Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis.

Begin by precisely defining the problem. Make a decision. You will be a business owner who knows how to deal with the problems you have. if necessary. Brainstorm. Analyze the problem from different perspectives.Deal With It As an Action Principle® Champion. Deal with it. 100 95 . Consider solutions. eliminate extraneous aspects and develop possible strategies. Review. you won’t be a business owner without problems. follow-up. adjust and move on. Take the lead. Don’t let small problems linger and fester into unmanageable crises. Choose your best option and take decisive action. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. Project the consequences of different strategies.

Get the right hardware and software and stay in tune with the changes. Yesterday. Today. Be there.Embrace Technology Don’t be left behind. the Internet was the secret world of the nerd and the hipster. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video. Start some international buzz. Modern technology is evolving quickly making the entire world your marketplace. The world is listening. your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight. Sites like YouTube and Facebook and MySpace are creating social networks of thousands. 96 101 . linked through a common interest or event. Say something. sometimes millions.

you may find up and coming entrepreneurs. Contact these companies. find their location requirements and offer your local expertise as a commercial property developer for their franchisees. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. 102 97 . retail block. You can buy commercial property.Invest in Commercial Property If you are an entrepreneur. the retiring entrepreneur/real estate investor may be wealthy. If you are living in a foreign country. you can be their commercial real estate link and secure solid. Be smart. being alert and aware. study American companies. a store. long term tenants for your properties. However. it’s great to have both investments. you are in an excellent position to supercharge your financial plans. The retiring employee may be left with little. such as Starbucks and McDonalds. As an Action Principles® Champion. you. office building or warehouse for your business. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. with ambition. You will have an investment with a great tenant. Perhaps. forethought and action. In your local business networks.

and find the supporters and the money to proceed. Through trial and error. “First they ignore you. But. Then. Every business starts with one person’s idea that sounds crazy to the risk adverse. you win. You will persevere as you are banged and bruised along the learning curve. they laugh at you.” Starting your own business. everyone will swear that they were on your winning side from the beginning. they fight you. You will research. 98 103 . you will dare to challenge your status quo. you eventually win. you are a contrarian. a revolutionary. once you succeed. Then. ever self-reliant. Of course. Do what others won’t. See what others can’t.Start Your Revolution Gandhi said of the revolutionary. Succeed like few others. Then.

As a person of influence.com for further information. If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. Also. Not everyone has Internet access. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons. The Action Principles® have been translated into over twenty languages. ® 99 Action Principles 104 . Please join us. thank you. Thank you. don’t forget to write and post your own Action Principle®. if you can interest others in reading and discussing The Action Principles®. thank you. Visit BillFitzPatrick. please do so and thank you. in print or on your blog. correctional facilities and social agencies. churches. online. We welcome your promotional ideas and your hard work. If you can advertise this non-profit work on your website. so we distribute tens of thousands of Action Principles® books each year through schools. offline. And. thank you. Your donations are needed and appreciated. If you have the expertise to add to this list.Become an Action Principles® Champion Champions are working together in an international effort to change the world.

Because of who you have chosen to become. You are free to be happy. Your one life was exemplary. You shared. It is your blessing to share your resources and time with those deservedly in need. Having more. Money will be a smaller reward of your success. It is liberating. Your one life was important. You made a difference.Your One Life You are an Action Principles® Champion. 100 105 . while wanting and needing less. is life enhancing. This is to be your legacy. You worked hard with what you had. appreciation and respect. in business and in your personal life. Success allows you to free yourself from the endless treadmill of consumerism. you are an accomplished person. You will receive gifts that money can’t buy: love.

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