Action Principles

How Americans Get Rich

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Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36


32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71


.....83 79.............. Heed the Warnings ..................... Read....... Close the Door on Regrets........97 93.93 89............ Learn...........91 87.............. Your One Life ...........73 69......................99 95........................82 78.........81 77............................................................................... Deal With It.. Embrace Technology ....74 70................................................................ Read Biographies.......................... Build Networks ..................................................................... Fire Quickly ..... Ask a Lot of Questions..........98 94.........105 4 ................................. Become an Action Principles® Champion....................... Do What You Love Doing.............95 91..................................................................................................... A Few Important Words ....................................80 76.............85 81...................................................... Hire Slowly.........................................................88 84...........................90 86......................................................96 92...........89 85................. Appreciate Your Customer ............76 72.....................................................................79 75...................................... The Example of Wal-Mart ................67....77 73...............100 96..................103 99.... Supervise ....75 71... Read...................104 100.....................87 83.........102 98................... Jack Welch: Self-Confidence ... Invest in Commercial Property ... Go for the BIG Fish......................................78 74........ Read..84 80.................... Write Your Elevator Pitch ................................................................. Magnify Your Effectiveness .................86 82............ The Typical American Millionaire............................. Go Green .................. Act With Boldness....... Start Your Revolution.................................................. Aim for the One Percent ............................................ Raise Your Prices.............. Thank Your Ancestors ........ Start a Business Now.72 68....................... American Business Slogans................... Be Open to New Ideas .. Advertising Basics .....................................................................................92 88..94 90..........................................101 97.

Bill FitzPatrick • Bill FitzPatrick. I will not wish you good luck. you realize that what successful people have done and are doing in America. You can do 5 . If you are an Action Principles® Champion. you can do wherever you live. you don’t need luck.How Americans Get Rich As you read How Americans Get Rich. work hard. thoughtful. I will be honored to be your teacher. a tough. They build repeat business from a satisfied customer base. They make money and they invest. They copy the leaders in their industries. Appreciation and respect will be yours. always improving. spiritual person of action. usually in real estate. Watch my free instructional videos. in Hanoi or Havana or Halifax. They charge a fair price. learn from your mistakes and persist. Write down your goals. You can have a prosperous life and make a difference in your community. You can do this. Follow the Action Principles and these How Americans Get Rich principles. They offer a product that people want to buy. There have been self-made successful people from every era of history and from every country. They keep their businesses moving forward.

1 6 . Plan for it. What you plan. Set a goal right now to rise above the average and live an extraordinary life. Dream big. or don’t plan. Average people watch twenty hours of television each week. Write it down. Average people buy one house.Set Goals You have one life. Plan to do what the average person has done once and do it again and again until you become a millionaire. Set a goal to watch ten hours and use the other ten hours more constructively. Average people work forty hours a week. These are your goals. so don’t be shy. is where you’ll go. Commit your mind and actions to do what it will take to succeed. hoping that this single investment will ensure a comfortable retirement. working fifty hours and using the extra income to invest. Set a goal of working 20% more. You need the time and the resources to develop your individual potential and special talent.

make your plans. realistic. You confidently borrow the money to buy your first store. clean rest rooms and empty grease traps. You are known and liked by the national corporation. You start by owning one. You want to own several McDonald’s franchises. You pick up litter in the parking lot. Take your goal and divide it into meaningful.Divide and Conquer Initially. You mop floors. You become the irreplaceable employee. 7 2 . many of the goals you set will seem ambitious. Then. On the road to your future. Now. You react with an understanding smile when a child spills a milkshake. divide your journey into short trips. with your feet firmly planted on the ground. achievable objectives. You willingly work extra hours. You learn the fast food business from the ground floor up and inside and out. You become a shift supervisor and then assistant manager and then manager. You get a job at McDonald’s. This is good. You volunteer to do the jobs that average employees avoid. You network with other store managers and store owners. Reach for the stars. you invest in a second and third and fourth store.

You can keep a diary or scrapbook. to your office. You are prosperous. you can simply write a page or a paragraph.Write a Personal Mission Statement There is an ideal you. You have much and are able to share often. ideal you. You are admired and respected. you pursue your ideal. Everything about you spells success from your home and your car. You are a tough. 3 8 . Others are proud to call you friend. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. spiritual person of action. Some lucky few are able to call you parent or boss. Keep writing and refining and living. thoughtful. While average people are idle. Or. who you are now and the ideal you. Be the confident. stop to think about who you were. Every day.

It is the restaurant manager who visits every table after every meal.Follow Through Follow through is the secret weapon of the highly successful businessperson. It is always performing above and beyond expectations. It is the contractor who cleans up. 4 9 . It is making the customer feel special and important. It is the wow factor. It is bettering the standard. It is doing the optional. It is appreciating and respecting your customer. It is openly and honestly talking with a customer who has a problem and doing your best to correct it. but every night. It is the florist who calls the week after the wedding. not just at the end of a job. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer.

Think followup. Many average workers are clock watchers. dealing with problem employees. the workplace is not a proving ground. clean-up. The business becomes incidental to the social. you give yourself a competitive advantage over average workers. solving customer complaints and soliciting new business. 5 10 . If you are working for the right company. encouraging an individual to personal excellence. your bosses will acknowledge. You excel by working hard at the harder aspects of your job. appreciate and reward your hard work. some see it as a comfortable meeting place where friends co-mingle in a commercial environment. Rather. If you actually concentrate on working while you are at work. you embrace. What the average worker avoids.Embrace the Hard Work You excel by not being an average worker. They are focused on avoiding criticism while waiting for their next paycheck. Often.

You identity the leaders in your industry and you do what they are doing. There are those who listen. Average people buy one house in the hope of a comfortable retirement. you plan and you act. There are those who talk accomplishment. 6 11 . Following The Action Principles®. You listen. you can do. thoughtful. You buy six properties. You appreciate your customers. You offer a quality product at a fair price. you think. Running a business is not complicated. you are a tough. You don’t sit around sharing ignorance with your friends.Don’t Complicate Matters Average people often complicate business matters because within those complications. learn and accomplish. What others have done. they can find excuses for inaction. spiritual person of action. You find a way. and create a family financial empire. You find knowledgeable teachers and mentors. pay off your debts. You research. Becoming financially independent is not complicated.

You don’t turn a blind eye to anything. Through your example. You attend to the details. Maybe the work ethics of some recruited staff do not match expectations. After the novelty wears off. Suddenly updating the website is no longer a priority. With the slow creep of discouragement. If you need to find new suppliers and new employees and new ways to promote your products or services. You are the boss. you may have to make improvements again and again. For the extraordinary. 12 7 . you are responsible for the energetic or toxic atmosphere in your workplace. It gets easy to overlook the smudges on outgoing correspondence. second rate and quitting are not options. To keep to a steady course and strive toward excellence. some customer interest will wane. Perhaps several vendors should not have been so highly recommended. You allow discontent among staff to fester. You maintain the standards. average people quit and settle for mediocrity. Ownership and management responsibilities are demanding. you do that. It’s seems a small fact that the flowers in the beds outside the office are dead. You can’t yawn and shrug your shoulders.Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. reality starts to kick in.

No one likes a cheap person. You make money by generating revenue and by looking for ways to reduce the unnecessary. especially frivolity and waste. Give yourself a day or two to consider the purchase and if you can still justify the item. You can eat in the company cafeteria. 8 13 . Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions. Everyone will accept a leader who sacrifices along with the troops for the good of all concerned. An effective manager sets the example for employees. then buy it knowing that you will use it. Don’t be impulsive.Be Frugal Employees understand that your company is in business to make money. You don’t need a private bathroom or reserved parking space. You can fly coach. Get everyone involved. You see litter and you pick it up. Think before you make major corporate purchases. Corporate frugality is a team effort.

make the small effort to publicly praise him or her. You embrace hard work. Life doesn’t just happen to you. You have planned to make today and every day special. just do it. You must never allow yourself to fall into a depressing rut of sameness. you choose a new challenge for yourself. If an employee has done an exceptional job. you sleep well with a feeling of accomplishment. bring a rose home for the wife and a movie for the kids. you follow up with your old clients and make the effort to reconnect. If you want to generate additional business. Every day. today you will watch your diet and take a short walk. Order pizza for the office. If you have been neglecting your health. You make yourself tough by doing something that is personally difficult for you to do. If you have been putting off making personnel changes.Make T oday Special You list and tackle your responsibilities head on. At the end of every day. 9 14 .

You are a thinking person of action. You are exceptional. You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. Review your notes. Circle. you are probably still thinking about business. Take some notes. underline. Make a habit of writing them down. It is who you are.Record Your Thoughts You will have lots of ideas. Your mind is focused on improving your business. You are focused on success. What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action. Have your paper and pen and pencil and marker available. When you aren’t at your desk working. 10 15 . highlight. You can’t help it. cross out and expand your thinking.

you take another step. After eight miles. You respond to the first email. You will never give up. Be good. Any particular day may be tough and demand your best effort and concentration. Or. You want to make ten cold calls today. It will never be over until you say that it is over. Take a deep breath. there is no doubt. However. give up. with patience and honest hard work. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. After six miles you are tired. the rewards of persistence will burst forth or slowly emerge. You have twenty emails to answer. 16 11 . suck it up and do it. You pick up the first paper and deal with it. you are in pain. you take a step and then a step. but you take another step.Persist to Win You will be successful. Either way. Winners persevere and take another step. Of this. you win. Get good. To walk ten miles. It would be easy to find an excuse to stop and few average people would blame you. You face a pile of papers on your desk. Keep trying. You pick up the next paper. You make the first call.

They research. 17 12 . ten percent of workers are self-absorbed by their own nonwork related problems. All Are Not Equal In business. 20. They spend what they make and have little if anything saved for investment. They are moving forward. Seventy percent of people are average. in all countries and throughout all of history.In Business. reactive and let circumstance and events shape their futures. Their performance is marginal at best. They are in control. They are the corporate leaders and successful entrepreneurs. quits or dies. These are self-reliant people capable of decisive action. They dare and attempt and sometimes fail and learn and try again. 70. study. They are ambitious. They work hard enough to not get fired. you will find that workers are divided into three categories: 10. plan and act. there is the top twenty percent of pro-active achievers. They are risk averse. Then. It is difficult for them to concentrate on doing their jobs. Through their own fault or no fault of their own. They are content to be promoted when someone in front of them is fired.

Take the risk. to face the unknown. Your suggestions for corrective action are ignored. You don’t ignore the warning signs. They will cling to the perceived safety of the status quo. You are working for a poorly performing company. their willingness to change. everybody. their families and their futures lies in their self-reliance and. They delude themselves into believing that big companies will always be there to protect them.Risk Failure Average people are risk averse. Sadly. If it were easy. 18 13 . Find another job or start your own business You are alert and aware to opportunities. Your boss at the flower shop announces that she will be retiring and selling the business. the average majority would do it. You are alert and aware to problems. Sales are dropping. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. Get out now. often. It isn’t always easy to try new things without proven guarantees. plan and then take the risk. many have learned otherwise. The extraordinary person accepts the fact that the real economic protection for themselves. Take the risk. Research. You love your job. Make an offer to buy the company.

yes. Without whining. clients or patients will switch to your competitors. So. Push over because all self-made successful people have been there. there will be other walls blocking your path. Get tough. You have hit the wall. second guessing or complaining. Partners and employees may disappoint you. The world of business is not waiting anxiously for your amazing personal contribution. This is the price that you are being asked to pay. get ready and get tough. You will introduce products or services that will fall flat and cost you time and money.Get Tough On your way to extraordinary. suck it up and do what you know you have to do to succeed in business. customers. Others have gotten over that wall and you can learn from them. Climb over the wall. You will lose a big deal. This is the wall. Pay the price. For no good reason. you might be passed over for promotion. And. 14 19 . You may bang your knees and skin your knuckles. The time to prove yourself is at hand. You need to climb over it. You are being tested.

Since you seek growth. Doing little with your life is much easier and safer than taking risks. First. but then you will be a small person. there must be change. but for there to be growth.Be the Valued Employee The status quo may be comforting. Instead. you change yourself. Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change. you must seek change. seek the changes which will allow you to be all that you can be as an athlete and a person. You must see yourself and your environment not only as it is. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. 15 20 . but also as it could and should be.

Go for it. 16 21 . benefits and perks offered by another company. you may be highly recruited and can’t resist the pay. tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course.Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized. a superstar. being an extraordinary worker. appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic.

you will have a positive response. in Sydney. the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home. as humans.The Wide World of Business From anywhere in the world. in Nairobi. the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. To think otherwise is a mistake.” Yes. We may be different in very small ways but. in Hanoi. 22 17 . Yes. the salesperson who follows up with customers to be sure that the product has met their expectations is successful. this is what I believe. “yes. You will be able to think. Yes. the shopkeeper who offers quality goods and appreciates his customers is successful. we are remarkably the same with the same fears and dreams and aspirations. Yes. in Lima. as you read The Action Principles® and the How Americans Get Rich tips.

Time wasted is gone forever. 23 18 . To improve your own efficiency and that of your valued staff. motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions.Stop Wasting Time As a business executive. However. as well as to root out the do-nothings and the perfectionists. Focused hard work is the honorable path and the sure path to success. you appreciate the value of time. time waster have few friends except each other and no respect. you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system.

You really are going to be appreciated and respected. You really are going to be financially independent. Enthusiasm. passion. After your twenty minutes of quiet time each day. motivation. optimism. Smile. This is all good. Show them the potential that they have to live full lives of prosperity and peace. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. a zest for life and a positive mental attitude fill you with energy. you will feel recharged and ready to take on the challenges on your road to success. 24 19 . support and spread your enthusiasm. You are going to start believing in your own wonderful financial future. it is much easier to reach out and help others. Now. encourage. when you see and believe all that you can do. This is really going to happen. something wonderful is going to happen. give.Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day. You really are going to be surrounded by wonderful family and friends.

A beginner makes a rookie mistake. it would be difficult or impossible to change this type of person. 20 25 . frustrated and more interested in making excuses than making amends? Remember. successful person has had his or her own beginning. at one time. How does the beginner react to your correction? Does he act defensively? Is he angry. Every self-made. Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. They can look ridiculous and they can be annoyingly frustrating. that beginner was us.Applaud the Beginner Beginners make lots of mistakes. Your job as a business leader is to recognize potential. And.

where it is headed and how you can profitably find your place. Be prepared. If you are standing still. You must know your industry. The Internet is changing everything. you may get passed by or even run over. it is naïve to believe anything except that you work for youself. Give yourself the gift of self-reliance and you won’t be taken for granted. Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it. Open your eyes and your ears. What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening.Give Yourself the Gift of Self-Reliance Change happens. Economies are globalizing. prepare yourself. You may not. In the real world of business. You may be saved by the action of others. 21 26 . Take responsibility for your own career. Alert and aware.

employees are apt to dismiss your wisdom or completely ignore you. ask for their ideas and understand their concerns. Lead by example. 22 27 . counselor. it is important to walk the factory floor and get out into the field. walked the talk. This is how a leader acts. Show how it’s done. Sometimes. As a teacher. You don’t hide in your office. gotten a little banged and bruised yourself. you’ve earned the right to be taken seriously. when you’ve been in the trenches. All your motivational slogans and rallying cries will go for nothing. coach or manager. You are a veteran and carry the status necessary to command. Get to know your employees.Lead by Example If all you do is talk.

the rock in the middle of stream allowing everyday frustrations and stress to wash by you. Since you are ambitious. arms. In the workplace. Release the stress from your feet. At any time you may encounter the rude. Breathe deeply and let it go. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness. Relax. you may be subject to those who gossip. legs. At home. What would be your best course of action to defuse the situation so that you can move forward? You must be the example. your employees and your family. You may not always like what is happening but this too will pass. trunk. some may be jealous of your progress and ultimate success. Your first instinct is to retaliate but never retaliate in anger. the crude and the obnoxious. cut corners and take unfair advantage.Control Conflict Welcome to modern living. your contribution may be unappreciated and you may suffer disrespect. You do this for yourself. hands. 28 23 . release the pressure and consider your options. neck and your head. seeing in you what they were unable or unwilling to do.

When a customer has a problem. you’ll be right. You feel it in your gut. If you do feel it. You are a business person and not a social worker. You observe an enthusiastic young woman working at your local coffee shop. You know what to do.Listen to Your Instincts As your knowledge base grows. She is a good worker. Odds are. There may be family pressure to hire your troubled bother-in-law. You drive by an old building and you immediately see this building transformed into your next successful business location. 24 29 . then go ahead and do it. you know it will work. You don’t have to call a committee meeting before you take action. You make her an offer to work for your company. You know this is a bad idea. Find some other way to help him. Do not hire him. she smiles and solves the problem. When business is slow. she finds chores to do. Many times you don’t have to do lot of soul searching. know it. You get the facts. While others are skeptical and hesitant. you instinctively know what will work and what won’t.

Because you validate their own inaction. the rewards for success wouldn’t be as pleasant. you gain strength. You may take a few lumps as you move along the learning curve. You may not succeed immediately. However. You are that somebody willing to take the risk of starting a business. Yet. If it were easy. They are content with the sameness of today being like yesterday. If you want to take the easy road. it is persistent effort that separates winners from losers. 25 30 . average people will agree with your choice to delay or avoid. everyone would do it. Understand that no one wants to face rejection again and again. you ask another ten. and you still believe. If ten customers tell you no.Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. with each challenge faced. If it were easy. you will find many to support your reasoning. Average people don’t want to push or be pushed. You put your name forward for that raise or promotion.

They always have. It is a style and an attitude. An exceptional man or woman will succeed at any business any where. 31 . smile and get busy. The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning. It is having a goal and working passionately toward that goal. The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit.Style and Attitude and Work Matter Following The Action Principles . you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing. They always will. Stand tall.

Trump For a nation. even when they are under attack. meeting and solving problems head-on. “No. It is looking at an adversary across the desk and saying. while keeping the big picture in mind at all times. In business. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose. simply. drive.27 Donald J. even when society wants you to be somebody else. toughness means playing by the rules but also putting those rules to work for you. Trump Businessman Get T ough Toughness is pride. commitment. It is solving problems instead of letting them fester. Donald J. toughness means avoiding complacency.” 32 . and the courage to follow through on things you believe in. It is being who you really are.

honest and respectful businessperson. successful businesspeople are always thinking about investing and divesting. Not always. 33 28 . You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world. Since there is usually enough new and underserved business to go around. This is the plan. In business and in life. these opportunities do materialize. but at times. When you are known as a capable. Since there are economies to be gained from greater size. Perhaps on your path to wealth. there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. to sell your business to your competitor. you probably aren’t going to be working forever. the odds are that you can peacefully co-exist with others in your industry. if you are following The Action Principles® philosophy of self-improvement and service to others. at some point.Buying and Selling Businesses You don’t have to crush your competitors. it may be advantageous for you to acquire your competitor’s business or.

There is no secret to your success. Be proud of yourself and your company or keep changing until you are. You are a volunteer who is generous with your time and resources. you have more because you do more when more is needed. You are ambitious and goal oriented. 34 29 . You study and work hard. Many employees can’t stand the pressure of working in a competitive. perpetually waiting for the next paycheck. Take joy in doing an exceptional job. dynamic work environment. You delay gratification and invest. These average employees.Be Proud You exercise and watch what you eat and how you dress and how you treat others. often working just hard enough to not get fired. You are a demanding employer. You employ a staff that wants more than being ordinary and they expect and receive above average compensation. Be proud of who you are for good reasons. can find employment elsewhere. You set the bar high for yourself and you expect the same from your workers. You are a listener. You are a leader in your industry.

Don’t procrastinate. Marine battle planners look for a seventy percent advantage and then they go. Do what needs to be done and get it done. Don’t over analyze. you can’t plan for every possible eventuality. They have to be adaptable and decisive. No one is going to come up to you and hand you a bag of money. you’ve got to take action and adapt to the environment and the circumstances as you find them. go. Take action. The Marines have to be ready to fight anywhere under any conditions. the generals frequently call them. In combat. 30 35 . go. In business. You have to plan and take decisive action. They train every day to face all types of scenarios. You can become a perfectionist. you have to train every day to be prepared to meet the challenges of the marketplace.Be Decisive The United States Marines are a rapid deployment force. When a dangerous job has to be done quickly.

Copy success. make them your mentors. Or. You can do more. Appreciate your customer. Ask for more business. you can start a business and get to work. Say thank you. 2. Very simply. you already know what characteristics make a business successful.Three Rules for Business Success You can spend years in business school studying complicated economic theories. Simply start and continue to do what you know you should be doing. Find the leaders in your industry and do what they are doing. If possible. You can search the world for hidden secrets. You do not need to do more. as an alert and aware consumer. 31 36 . There are three simple rules required of all successful businesses: 1. Offer a quality product or service that the market demands at a fair price. 3. Don’t fool yourself.

Eventually. many will relish your demise. You can recommend unnecessary services. It is much better to be a serious person who takes his business seriously. You know the right thing to do. You can feel good about who you are and how you earn a living.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated. In the short run. You will be rich but reviled. others will have noticed your duplicity and may plot against you. It is much better to live by a code of honor and core values. In the long run. Your word and your handshake should mean everything. you may think that taking advantage is an advantage. You can cut corners on your products. You can decide to set the standard for your industry and maintain your core values. 32 37 . You can be deceptive in your advertising.

put away the cell phone and just retreat to where you can find your own way to relax. need sleep and are stressed and angry. your efficiency and productivity will diminish. forget the email. 33 38 . As a successful person. At times.Stay Centered As a successful person.” If you are overworked. Your health will be affected. Find your calm center where you can recharge your batteries. you’ll need to leave work alone. However. You need days off and you need vacation time. Naps aren’t only for children and meditation isn’t only for monks. there comes a point when enough is enough and when you must save yourself and say. “no. there will always be demands on your time from competing interests. All those forced to be around you will suffer. do it. your natural inclination will be to try to do more. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing. The work and the problems and the opportunities will all be there tomorrow.

success in business can mean more than money. You can love the challenge of creating and building your business. you can find a lot to love. develop your special talents and build a solid financial estate. You can love the feeling of power that self-reliance gives you. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives. You can make the choice to take early retirement.Love Many Things Being a successful businessperson. You can love the feeling of pride that comes from offering a quality product or service to your valued customers. 34 39 . You can love the high standard of living resulting from your hard work. You can love the opportunity to be a leader to your employees and a positive example for those in your industry. But. You can love that you are providing good jobs. You are in control. laying a smoother road for your heirs to follow.

35 40 .Forget Everybody Rather than trying to reach everybody. All customers are not always right. Find ways for those with influence to sample your product and talk about it. Not all employees are created equal. You are in business to make money. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field. Some bring to the workplace personal issues far beyond your control to correct. Sometimes you have to make personnel changes. magazines and television. Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. You can never be all things to all customers. Some have unreasonable expectations. you might be much more effective by finding online niche markets. many with little or no interest in your product or service through traditional mass media advertising. You are in business to make money. newspapers. Start the buzz.

You are like a steel bar wrapped in cotton. it is not the trappings of accomplishment and wealth that will bring you respect. You willingly share your enthusiasm and good fortune. vendors and your customers. open minded and a good listener. car. Praise or criticism does not affect you because you know who you are. You have strong quiet. You act naturally and relaxed. However. clothes and jewelry. You have studied your business inside and out. You work hard and you appreciate those around you: employees. hands and steady eyes matched with a gentle smile. It is your confident presence that says that you belong where you are. 36 41 . You are curious. You have nothing to prove or defend. You are a proud example of a leader. You have diplomas and awards.Maintain Your Presence You are a successful business person with a nice house.

37 42 . The moral is that if the business doesn’t matter you should choose something that you love doing. When you love your work. you will soar far above the average. The business doesn’t matter but your style and attitude do matter.The Business Doesn’t Matter The business that you choose doesn’t matter. The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow. There are five thousand different types of businesses and people have gotten rich from all of them. work doesn’t seem like work. With The Action Principles® and the three simple rules of business as your guides. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama.

Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.



Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44


Ross Perot American Business Leader

Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.


Show Loyalty Build employee loyalty through fair dealing. To get it. It is easier to sell to a loyal repeat customer than to try to sell to someone new. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service. Let employees know that you appreciate their efforts. you have to give it first. Reward them. Make everyone feel that they are a part of an important team doing honest work. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees. It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. Thank them. Loyalty is a two way street. You need your core of loyal veteran workers to set the example and lead the way for new hires. keep them informed and in the loop. With good news or bad. 41 46 .

clerics. 47 42 . Self-promotion is a good thing. financiers. You are hard working and opportunistic. consultants. You don’t sit still and hope that some lucky opportunity will befall you. such as: executives. you know what it will take to reach the next leadership level of responsibility and income. You have identified the leaders in your industry and you know what they are doing. investors and other businesspeople. This is how you’ll get ahead. Always be on the lookout for people who can advance your career. vendors. You know who you are and where you are going. Listen. Good things will happen because you make them happen. blogs and journals. Let your bosses know that you aspire to greater things. You have your goals and objectives and to-do lists. You are alert and aware. From your research. politicians. partners. and thank them.Advance Your Career You are a self-reliant. you can read business books. take-charge person on a mission to build your career. teachers. Seek their counsel and ask for their help. You can take courses and join and participate in trade associations. To get ahead.

Match the right person to the right task. You assign tasks that are cost and time effective for others to do for you. follow up. which means learning how to delegate assignments. You also delegate tasks that employees can do better than you. Be sure the employee understands the requirements and due date. Establish a realistic completion time. Periodically. 43 48 . plan and improve organizational efficiency. Encourage feedback if problems arise. Precisely explain your expectations for the task. Ask the employee to assume responsibility for the task.How to Delegate You can get more done with others’ help. This will help you to concentrate on what you do best and allows you to think. Say thank you.

How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by. For each specific project. 44 49 . This is not you. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success. you will be on the road to project success. which is your success. what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers. ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money.

you are going to rise quickly to the top twenty percent of your profession. It will be your goal to join this elite group. will better mankind. You will know what your leaders do and how much they earn. This is sad. This does not have to be you.Develop Your Special T alent There is something special about you that makes you one in ten thousand. your entry is almost guaranteed. you are even better positioned to define your own financial future. 45 50 . You have a special talent which. With your work ethic and core values. The vast majority of people never find the time or have the resources to identify and develop their special talent. if used. You will have the time and the resources necessary to find and develop your special talent. If you own your own business. In the corporate world.

To find the superstars in your industry. maybe most importantly. take them to breakfast or lunch. what would they do if they were you? This is called copying success. Ask and listen. Of course. You learn all you can about sales and you find the leaders in your industry. 46 51 . Find out what they are doing and do what they are doing. Most successful people will be flattered and not annoyed by your attention. you must follow-up with a thank you and this is also copying success. read your trade publications and identify all trade websites and blogs. Join all applicable trade associations and participate in meetings. Don’t be shy about asking for advice and networking assistance. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. When you find suitable role models.Copy Success You learn all you can about your product and your customers’ needs. seminars and conventions.

where you are now and where you are going. There are personal areas that need improvement. What can you do to make more money and advance your career? You work from a prioritized to-do list. you stop to think about where you have been. happier and more successful person. positive habits and become a better. This list helps you to separate the urgent from the important from the routine. Be honest with yourself. 47 52 . Every day. you can choose to invest one month in the formation of new. you look for small ways to challenge yourself and spoil yourself. No one knows you better than you.Develop Winning Habits Every day. In this defining moment. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit. At work. what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. No one is perfect.

You are among the elite. So what? Next. You are your own business. “Some will.” 48 53 . This is why sales people are highly paid professionals. You have all you need – you. Some won’t. you can be a successful commissioned salesperson. They can’t knock on doors. They can’t work alone. A person who can bring in business is a very valuable asset. They take rejection personally. your fortune is make. partners or venture capital. If you can understand and accept the following little reality of marketing. Most people can’t do this job. All the jobs in the company depend on the sales force’s ability to sell. You don’t need advanced college degrees.Salespeople Rule Every company relies on its sales force. If you have the courage to talk to customers about buying a quality product or service at a fair price.

The salesperson doesn’t want to take the extra time to explain the extended warranty. Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs. may resent your willingness to do more than is required or expected. this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. You want to work at work. especially less ambitious co-workers. The rest of the time they are engaged in nonbusiness activities. The real estate agent doesn’t want to show a house on a Sunday night. you don’t need a lot of motivating. The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied. Appreciate that some may praise your hard work while some. Because you are goal-oriented. even though these are the tasks which may be the most productive for the company. What others avoid can become your opportunity to profit. Some people are productive only half of the time. 54 49 . Over time.Accept Hard Work You know and accept the value of hard work. You have accepted hard work. Many people don’t work very hard at work.

The Boss is The Rainmaker In a small company. someone has to bring in the customers. As the boss. your primary function. The law office needs clients. If you own a restaurant. perhaps your only function. always trying to get the next job. will be as the rainmaker. If you own a house painting company. The chiropractor needs patients. 50 55 . Without customers. you have no business. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. The caterers need functions. you may want to work on the crew but your real job is knocking on doors and always. until your business is well established. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends.

forehead. fingers. Tell stories. how will you sound. arms. Breathe and relax. People who are in agreement with each other will usually be mirroring each other’s moves. When you are giving a presentation. your body is communicating your interest and your power. how will you stand and sit and how will you be warmly received. shoulders. Introduce yourself. Respect others’ personal space. 56 51 . Have a comfortable yet firm handshake. Before a big interview. create a better rapport with your audience by coming out from behind the podium. using the theater of your mind. Listen and don’t interrupt. Before you ever open your mouth. Keep your chin up.Communicate with Ease Body language is important. legs and toes. you can mentally rehearse and practice. Take a deep breath and relax your body from the top of your scalp. eyes. Plan what will you wear. Smile. Make your speech short and conversational. Keep your hands open and exposed. Nodding your head shows that you are listening and are interested. neck. speech or presentation. Don’t preach. chin. Stand up straight. torso. cheeks. mouth.

52 57 . Have a personnel policy in place to deal with troubled employees. You must be alert. Answer his questions regarding his rights and responsibilities. outside problems.Helping T roubled Employees One troubled employee can poison a work environment for everyone. you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. Be fair but be firm and. You are running a business. If an employee becomes self-absorbed by his or her own personal. bring the employee into the office and have him read the policy. don’t allow the situation to fester or linger. Act sooner rather than later. At the first sign of concern. He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. compassionate and decisive. As an owner or manager you must remain aware of all of your leadership obligations. aware. for the sake of all.

you have to make them buy from you. Copy it. don’t fix it. Again. 58 53 . Follow it. In general. don’t forget any networks or connections that may give you an advantage in starting your own business. when starting your own business. even if you succeed at the convincing. you double your challenges. After your business is established. Then.Imitation before Innovation See what others have done. there will be plenty of opportunities for you to innovate and try new ideas. this is best done after your business is established. As you think about entrepreneurial opportunities. When you invent something. you are an entrepreneur and not an inventor. You want to research and stick closely to the tested. You first have to convince customers that they want your new or better something. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. See what you can do. If it works.

Partnerships are a two way street. Partnerships that go bad can be a nightmare. Choose wisely and benefit. Good partnerships are a blessing. You will meet regularly and exchange information in a supportive environment of mutual respect and trust. your partner should be likewise. The idea is that you both stand to achieve more with the help of each other. always offering each other objectivity and positive reinforcement. 54 59 . You have complimentary skills.How to Choose a Partner A partner is someone joining you on your journey to financial independence. Select a partner whose style and attitude is compatible with your own. You should expect that your partner would be a professional who would support The Action Principles®. If you are an ambitious hard worker. Allow these core values to provide a framework for working together. There must be a shared vision and a comfortable balance of power. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another.

They will assume it was through inheritance or luck and they would be wrong. how the selfreliant accomplished what they did. Average people typically work forty hours a week and feel satisfied and exhausted. They hope that their companies or the government will take care of them in their old age. The rewards of hard work and investing can be powerful. 60 55 . Average people will wonder. but too late. They realize the time value of money and how sound investments made today can have a compounding return tomorrow. selfreliant workers may be in a comfortable financial position to retire in only a few decades. Average workers without investments may have to work until the day they die. They are forward thinkers. average people spend every dime with nothing reserved for retirement. A self-reliant person thinks differently.Invest In Your Future Regardless of their annual income. In marked contrast. Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. Average people think in terms of immediate gratification. wanting what they want now.

It’s easier to give your time if you already wealthy. If you work for someone else. if you work for yourself as an entrepreneur. You may love your job enough to never retire. 56 61 . It’s tough to launch a singing. sell the business and retire. maybe not. Summer Redstone was one of the most influential men in Hollywood into his eighties. writing. rich and retired. but not if you are young. Retiring early doesn’t just happen. acting or artistic career. This is the plan. early retirement might never happen. Volunteers can assist with many problems in the world. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. However. It is a young person’s plan to make.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties. The average age of Untied States Senators and Supreme Court Justices is nearly seventy. You will work hard for fifty or more hours a week for twenty or thirty years. Or. These are nice options for those with sufficient investment income. Invest. These men and woman love their jobs. early retirement can be your specific goal.

but only those with faith can sustain their efforts for the long haul. Persist. Go for it. when you dare and challenge and test the status quo. Believe in yourself.Have Faith Anyone can be hard working and motivated for a little while. and will your special talents be developed and recognized? Have faith. proceed anyway. Will your new business succeed? Will your investments prove wise? Will you retire early. 62 57 . Only those with faith will try and try again. Some will be pessimists who always look at the bad side of everything. Have faith. trying to protect you. You have seen what others have done and you see no reason why you can’t do the same. You may need a thick skin to listen and then. Have faith in yourself. observe and study. When you venture out beyond where average people are comfortable. Some will be skeptics who are jealous of your courage and your willingness to take risks. Some doubters will be your family members. you will meet many doubters. You research.

you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 . a self-confident individual and a decent human being.Your Core Values As a successful businessperson.

suggestions. Ideas.How to Build a T eam To build a strong business team. salvage what you can and make amends. Consumers have a choice. When mistakes are made and business is lost. Each must be willing to make occasional personal sacrifices. 59 64 . reasoned criticism and questions must be encouraged. Everyone should take a personal and team pride in beating the competition and being the choice. Everyone commits to doing his or her individual best to work to a high standard. Individual strengths must be identified and appropriate roles assigned. everyone should band together to figure out what went wrong. Those with experience must be willing to teach and assist beginners. Then pull together to leave the past behind and move on to new challenges. respect one another and share the credit for the greater good of all. Responsibility and accountability must be accepted. each individual must subscribe to the principle of putting the team first. The team’s mission must be outlined and understood through clearly defined goals.

Look in the Mirror Look in the mirror. Look the best that you can look. farmer or bank president. When you are successful. You must know what characterizes the style and attitude of a winner in your profession. you can look well groomed. stay alert at industry meetings and find the people who have already done what it is that you want to do. Be yourself. confident person capable of taking immediate action to achieve a worthy goal? You should. Your manners should be impeccable. or change until you do. 65 60 . well dressed and confident. Set the example. You are who you appear to be. Copy them in manner and dress. Whether you are a soldier. Keep improving. your best self. Go through your trade publications. First impressions are lasting and all impressions are important. others will turn to you as the good example. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust. Like what you see. Do you see an Action Principles® Champion? Do you see a tough. thoughtful spiritual person of action? Do you see a fit.

See yourself as a hard worker with enough money to pay your bills.20% extra to invest. think of yourself as an Action Principles® Champion. See yourself having enough to give back to those deserving who are less fortunate. a tough. See yourself earning in the top twenty percent of your profession. See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless. live comfortably and still have 15% . 61 66 . You have the free will to choose who you will become. stop imagining and do it. a leader in your industry. spiritual person of action. See yourself as a respected member of your community. See yourself as a successful businessperson. thoughtful.Imagine You are what you think about all day long. Now. So.

Hold Sacred Your word is your bond. You will be truthful. You will lead and insist upon on a team effort to provide a clean. When customers put their trust in you. Your good name and your solid reputation will be held sacred. You will still build your business for the longer haul based on honesty and integrity. You will give honest recommendations. You will do your best to offer the highest quality goods and services. When you make a promise to a customer. whether that means more business for you or not is not relevant. which means not just perceived value. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. but real value to your customers. you will do everything in your power to deliver what is expected and more. 62 67 . safe work environment where all employees can prosper. you will never betray that trust.

You are able to step back. Your strength is that you know what you want to accomplish. You have a personal mission to complete. Your strength is that you are willing to learn.Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. surf websites and will participate in trade-related blogs. They put you among the elite. when necessary. 68 63 . You will share. You will find the leaders and in your industry and you will listen to them. Others know what to expect of you. You have goals and objectives. You are the person who will stand for what is right. You are consistent. Focus on these strengths. Your strength is that you are an ambitious. You will read books related to your industry. hard worker who will concentrate on the difficult aspects of your job and who will. volunteer Your strength is that you are not greedy. You are determined to make your one life meaningful. You don’t grab more than you need.

” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. then. you will become a seasoned veteran and your persistence will pay off. When you hit a wall. with courage. the road will be curved. you may feel crazy to keep going. With the best of intentions. Have. face your fears and do it. Many around you will be quick to say. More likely. If you are making the same mistakes again. you will risk and fail. courage. You will be delayed. it will be easy to quit. However. 64 69 . Your faith may be tested. you are crazy. It will take courage to be a contrarian. You may try again and still meet defeat. Now. as most do. with plenty of pot holes and boulders to avoid. “I told you so. to carry on and persist. if you are learning from your mistakes.Understand Courage Rarely will you find a perfectly smooth straight road to financial success. No one expects you to be more than you expect for yourself.

65 Sandra Day O’Connor Former Assoc. It is the individual who has acted or tried to act who will not only force a decision. devotion to excellence in all things. Aim high. Whether the individual acts in the legal. S. but have a hand in shaping it. or private realm. even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. can have its rewards. one concerned and dedicated person can meaningfully affect what some say is an uncaring world.” As his career attests. The individual can make things happen. If you strive for excellence you can and should have a substantial impact on the world in which you live. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful. Justice of the U. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way. 70 . complex world of ours. So be a full participant in life’s opportunities. governmental. Sandra Day The individual can and does make a O’Connor difference. even in this populous. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand.

You can decide to work hard and share. the cumulative effect of good days will be a wonderful life of respect and accomplishment. You can decide to be well read. optimistic and happy today. Success is lived today and every day. On the long road. today. 66 71 . Your future will be based on the decisions you make today and live every day. Success is not a distant goal.Run the Short and Long Roads Today is the short road. You don’t have to wait for a promotion. You can decide to be positive. You must do your best to make the best of each day. Starting today. You can decide to be fit. you can make the choice to tackle something personally challenging that you have been avoiding. You can decide to change poor habits into winning habits starting today. Your life is a succession of days. Do it and feel good about doing it. well groomed and well spoken. Your future is the long road. to get married or to graduate.

colors.Advertising Basics Know your business. Focus. so ask for testimonials and start the buzz. slogans. stationary. No business can be everything to everybody. Satisfied customers are your best advertising. Talk with and not at your audience. keep running the same ad until it stops working. it isn’t. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors. Find the leaders in your industry and design your advertising campaign around their online or offline strategies. Keep it clean and honest. Do your research. Set measurable objectives. They should compliment each other. At a minimum. When you produce an ad that delivers the desired result. it will take 7-12 consistent impressions before you are noticed and more to be memorable. If you have to worry if your message is in good taste. 72 67 . Your logo. Find your niche and the media that targets your niche. Know your target audience. Know your brand. Talk to your customers about their preferences. Know the media. website and advertising should be simple and direct.

you might want to shake your head in disbelief at how good those missed opportunities look now. Stop to look at all that you have accomplished. but you can and have done something. 68 73 . You can’t do everything. The important point to remember is that you aren’t a bystander who will never know victory or defeat. You a player in the game and you have had successes. Close the door on regrets. With hindsight. Well. You can learn from the obvious signs that you missed and do better at your decision making the next time. Stop looking back and keep looking forward. Successful people still make a lot of terrible business decisions. or you can simply get over it. The past is the past.Close the Door on Regrets Smart people still do a lot of dumb things. you can kick yourself forever. time moves on. The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets.

You want to deal with the consumers who insist on dealing with the best. in most cases. Raise your prices. you can’t be shy.Raise Your Prices Being an entrepreneur. If you want more. Let them go. Raise your prices and be seen as a premium brand in your industry. Raise your prices. give yourself a raise and then prove that you’re worth it. If the bargain hunters are also cheapskates. “Quality is remembered long after price is forgotten. Follow the advice of the luxury goods maker.” 69 74 . they will grumble about everything and. Gucci. you’ve got to ask for it. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience. produce the lowest profit margins.

Eight percent have earned law degrees. have a college degree and are still working.7 million and an average annual household income of about $250. Two-thirds of millionaires work for themselves.D.55 hours per week.20% of their income. Ninety-seven percent own a home. Two-thirds of millionaires work between 45 . The majority of millionaires never received even a single dollar in inheritance or any money for college. Half of millionaires’ wives work and most are teachers. 75 70 . Six percent are Ph. There are over eight million millionaires in the United States.000. Eighteen percent have master's degrees. Six percent hold medical degrees.The Typical American Millionaire The typical American millionaire actually has a net worth of $3. He is a fifty-seven year old married male with three children.s. Most invest 15% . Eighty percent are first generation affluent. Most are entrepreneurs who own their own businesses.

It takes sacrifice. You will still have time to fulfill your family. You do what you have to do.” Rich people own real estate. know your product. make a plan and execute that plan. You can work to raise money for investment and manage your investments. you are prepared to do that. If you have to work fifty hours per week rather than forty. It takes boldness. Every day will bring you one day closer to your goals. It takes a plan. figure out an exit strategy and act by getting another job or starting your own business.71 Act With Boldness If you want to be in the elite. figure out how you can advance your career and act. If you dislike your job. you have to be self-reliant. you can work to pay your bills. ask all to buy. remember these ten important words: “Know your customer. Average people waste a lot of time. 76 . health and spiritual needs. If you are a business owner or salesperson. If you are well organized. social. If you like your job. so figure out how you are going to raise downpayment capital to acquire investment real estate. It takes a will.

of the few who do. You will enjoy a comfortable life. 77 72 . tempting you back to your old ways of easier days. then. which means “things as they are. You will feel the pull drawing you. By aiming at the top one percent. The status quo. you should attain all of the material wants and needs for yourself and your family. Navy Seal Commandos say. “The only easy day was yesterday. only one percent will ever take the action recommended.” What do you really need? If you are in the elite top 20% of achievers. the known and the predictable. as the U. You may make a change and.Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and. the 99% simply continue to do what they've always done: the easy. have to change again and once again. the top twenty percent will seem like a very easy target to hit. One Percent! What about the other 99%? Good. bad or indifferent. Routines are hard to change. the convenient. But.” has an extremely strong pull.S.

You made a mistake going to law school because you’d love being a personal trainer. When you do what you love. They are salespeople who sell equipment. You have one life. If you love soccer. you should be able to work in the field as many people do. 73 78 . groundskeepers and team executives. work doesn’t seem as much like work. Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things. Find the work you love and go for it. promoters. They are coaches and trainers. advertising reps. photographers. They are: announcers.Do What You Love Doing There are a few people making a lot of money as professional soccer stars. writers. There is an entire world wide industry of people making a good living from the sport of soccer. You hate being a bus driver but you’d love being a portrait painter. You don’t like working in a hardware store and you’d love working in a bird sanctuary.

smile and be appreciative. Every day. To build your customer base. Keep reminding yourself that without customers. you may encounter the grumpy plumber. As a consumer. Make good on mistakes and reward loyal customers whenever possible. you know how successful businesses operate. your success relies on your ability to convince them to choose to spend their money with your company. Appreciate the customers you have. You know that too many businesses treat you like they are doing you a favor. listen to your customers. This is a mistake and a sign that the large company may be losing touch and business. As a businessperson. The larger the company.Appreciate Your Customer People have money and they choose how to spend it. 74 79 . When they do choose you. Pay attention to complaints. the more detached the employees may be from service to the individual customers. Thank them for their honest input. you have no business. the disinterested clerk or the rude secretary.

he will expect you to reciprocate. You get what you give. Be able to explain clearly what you do. You need to form satisfactory relationships and connect with lots of people: customers. Volunteer for committees. shippers.One hand washes the other. Practice remembering names. Networking is a two way street. Join trade associations. 80 Build Networks 75 . competent and helpful. You are not a monk living alone in a mountain cave. Speak up. If someone gives you a prospective lead. technicians and even competitors. All networks begin with you as a strong link. suppliers. It should be a long list. Learn who the powerful people are in your community and court their support. Become involved in local business groups. Think likeable. You are a businessperson in the real world. If people smile when they see you enter a room. Don’t make people have to guess what you do and what you’d like them to do for you. Ask for the business. you are a good networker. Cultivate relationships. You should make a solid impression on those linked to you. Ask for testimonials and referrals. Keep in touch. Hand out lot of impressive businesscards.

When you have acquired a winning staff. You want workers who will comfortably coexist with present staff. Frequently. benefits and perks. you have to be the best yourself. You want customer service employees who are problem solvers and who follow up. You want to hire people with the right qualifications for the right job. What do you think about what they think? 81 76 . Hire slowly. you want to retain them by offering competitive salaries.Hire Slowly Hiring. your best new hires will come from the recommendations of existing employees and from your own networking. which is giving people money. ask prospective employees to read The Action Principles®. You want sales people who are knowledgeable and ambitious. you want new workers to be smart and hard working. You want executives with good communication skills who will get up from behind their desks and lead. Between the first and second interviews. Ideally. You want front counter staff to be pleasant and accommodating. They should not need a lot of hand holding and can either hit the ground running or learn quickly. If you want the best. is a lot easier than firing. which is taking money away from them.

The business may be in a slump or the employee’s position may have become redundant. The fired employees should have received prior written warnings regarding their behavior or performance.Fire Quickly There is a difference between laying off and firing an employee. have a witness present. Don’t linger. a final warning will carry a thirty-day grace period to correct the problem or be terminated. Call him to the office and be short and to the point. A laid-off employee is released for business rather than personal reasons. If you expect trouble. They may be missing during work hours or. This is a difficult part of a manager’s job. 82 77 . You fire employees for personal reasons. Explain benefits to which the employee may be entitled and how references will be handled. deceptive or dishonest practices. severance package and grace period to find a new job. Do not disparage the problem employee. have shown repeatedly that their job performance was unsatisfactory. Do it. The termination should not come as a complete surprise. This person may be given an excellent reference. He should be escorted to his work area to collect personal items and immediately escorted out of the building. Their image or manner may be unprofessional. Normally. Document everything. These workers may have been involved in unsafe.

Never discriminate. 2. Follow the law at all times. even if someone else tells you to. 3. Be honest and fair. 9. 8. Never ask someone to act unethically. Never act unethically. misrepresent. Seek assistance if you have questions about ethics.The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer. Cooperate with any investigation of possible ethics violations. 5. 78 83 . Never manipulate. Wal-Mart: 1. Avoid conflicts of interest between work and personal life. 4. 7. abuse or conceal information. 6. 10. Report ethics violations.

Don’t ever compromise “being you” for any job in any institution. Legitimate self-confidence is a winner. and wearing ambition on one’s sleeve can have the same effect. How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it. Self-confident people aren’t afraid to have Jack Welch their views challenged. They determine the ultimate openness of an organization and its ability to learn.79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer. The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source. There is a fine line between arrogance and self-confidence. 84 . They relish the intellectual combat that enriches ideas.

You must make your diplomas and degrees worth more than the value of the paper. You hang out with smart people. You learn. You question. You must do the studying. Your life must be a never ending thirst for knowledge. You want to know lots of things because you want to do lots of things. Today anywhere in the world. a motivated student equipped with broadband can get a better education than a lazy Ivy League student. You contribute. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money. Those days are gone forever. You are curious to know how and why some people get rich. You listen. You try to understand why happy people are the way they are. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. 85 80 . You had an advantage. You are proud and confident in your self-education. The job of the teacher is to guide and motivate.Learn All education is ultimately self-education. You read. You question why civilizations rise and fall.

Ask a Lot of Questions You are a clerk working in a bank. Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you. You want to be the head teller. you will take action. You have a lot of questions to ask and a lot of listening to do. There is no such thing as mental telepathy. ask. You must do your own research. Based on the information you receive. If you want something. You are asking lots of questions and tailoring the course to suit your objectives. You are a student taking a course. People are not mind readers. You are the opposite. Average students sit like stone statutes in class trying to avoid making eye contact with the professor. 81 86 . ask. This is your career. There is no book to tell you how to do this. observing operations and asking a lot of questions. you want to be the manager and then the president of the bank. When you are the head teller. There is no time to be shy.

In the libraries. heed the warnings and stand on guard.Read Biographies The lives of the greatest people ever to walk the earth have been documented. From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times. There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. you are lucky. Besides biographies. most famous business leaders have written autobiographies to show you the way to achieve your own success. on the web. it is there. in the bookstores. The work is there. Take advantage. You can read the history. 87 82 . their style and their attitudes have been researched and recorded. As a business person. there were heroes who shaped the world. their lives. All education is self-education. Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them.

an Action Principles® Champion. You. Go to local business meetings and industry conventions. We are at the dawn of a new Industrial Revolution. 83 88 . are not waiting. Average people are waiting in hope that good fortune will find them. The business world is changing at lightening speed. Learn from your competitors. Find out about the new products and services being offered by the innovators in your industry. Read your trade publications and blogs. Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise. Listen to your mentors.Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success. Talk to your customers and vendors. You are identifying the next step toward your goal and you are taking it. You aren’t afraid to hear the truth and learn. If you snooze. you lose.

lose time. Be tough. You made a mistake. some of these ideas will be bad. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining. Take your medicine. Heed the warnings. you realize your error. Get out. However. some very bad. Yes. Survive to succeed another day. After a few months.Heed the Warnings As an Action Principles® Champion. Pull the plug. heed the warnings. Many of these ideas will be good and will improve your business and advance your career. Be smart. You spend a lot of time and a lot of money opening a new location. lose money and feel humbled. Bite the bullet. Be real. You will have lots of ideas. Heed the warnings. you will be curious. 84 89 . Do not throw good money after bad by trying to save a failed strategy. You have high hopes but hope doesn’t pay the bills. your wallet may be lighter and your ego may be bruised. always researching and learning. Even the best and the brightest make mistakes.

IBM. Microsoft. Apple. Expect more. Target. N. Creating a higher standard. Home Depot. Solutions for a small planet. The power to be your best. U.S. All the news that’s fit to print. Be all you can be. Chevrolet. Army.American Business Slogans Ford.S. The proud. Always low prices. Walt Disney World. 90 85 . When you care enough to send the very best. Make the dream come true. No surprises. Pay less. Wal-Mart. Make progress every day. Times. Marines. The heartbeat of America. Pontiac.Y. The few. Verizon. It’s everywhere that you want to be. Built for the road ahead. Where low prices are just the beginning. We are driving excitement. Hallmark. Where do you want to go today? Visa. U. Holiday Inn. The best a man can get. Cadillac. Gillette razor.

Read. No excuses. This is a very good reason why the average person is going nowhere fast. Never waste time. Always Bring A Book. Read forty books on small business. Everything you need and want to know is in books. newspapers. If you are going to set a new goal for yourself. Read. make that goal to do a lot more reading. 86 91 . They read. magazines and on the web for you to read. Never be bored. A-B-A-B. Read forty books for pure enjoyment. Never be alone. Read forty books on a subject and you will be a world authority on that subject. Read There is one significant characteristic that separates smart people from the crowd. Read forty biographies. Smart people read. Educate yourself. The average person reads one book a year. Read forty books on real estate investing. e-books. Read every day.Read.

Your objective is to exchange businesscards and. conversational and unrehearsed. What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. friendly. direct. perhaps to arrange a follow-up communication. you need an elevator pitch. 92 87 . impressive. It may take you a few tries to get the proper words and tone. Hence.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. You may want to write different variations for different prospects and situations. You have two minutes. Your favorable first impression must be professional: simple. 80 – 200 words is a good length. interesting and brief. All the writing and editing and practicing is worth the investment.

“Take me. Be that one person who will step forward. children and company.A Few Important Words Good manners open doors and are welcomed anywhere. Be sure that your manners and language are impeccable. it is up to me. “I’m sorry.” Remember the Golden Rule. volunteer for a hard job and say.” and “Thank you. It may be more difficult to say to say. “Do unto others as you would have them do unto you. “Please.” and “May I help you?” and “What do you think?” Say them anyway.” Say them. It is easy to say. mean it.” Any time you give your word.” Live by these important ten two-letter words. That’s important! 88 93 . “If it is to be. You establish an immediate. positive rapport with people by remembering and using their names and the names of their spouses.

Go Green
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94


Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95

Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.



You’re the boss and supervision is an important managerial responsibility. 97 92 . In private.Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs. you should immediately take corrective or supportive action. Do the employees appear cheerful and helpful and ready to help or bored. praise exemplary behavior. rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation. give suggestions or warnings to employees needing remediation and in public.

Some salespeople sell house trailers and some salespeople sell shopping malls. You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. This is not all superficial. Somebody is going to make the next big deal. Start hanging out with them and looking like they look. sounding like they sound and doing what they are doing. You may find your best prospects while playing golf at the country club. wear the right clothes and carry the right accessories. Don’t sell yourself short. and having a power breakfast at the right restaurants. You may look like you belong if you drive the right car. Copy success by finding the people who are making the big deals. why not you? 98 93 . It is how big business is done.Go for the BIG Fish Tf you are fishing for minnows. chances are you’ll catch only those little fish. You want to be at right place at the right time to make your elevator pitch for your next big deal. If you want to land the big fish. enjoying the museum. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall. you’ve got to go where the big fish swim and have the correct bait.

An assistant frees you to do the more difficult parts of your job.Magnify Your Effectiveness As a successful businessperson. An assistant can free your time. Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness. that twenty percent which is often the most productive. helping you reclaim more of your personal life. During the interview process. You can teach an assistant your job. This person represents you. An assistant’s style and attitude are at least as important as an impressive resume. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis. you must clearly outline your expectations with a detailed job description. you accomplish a lot and with a personal assistant you can do even more. Hire an assistant carefully because you will be spending a lot of time with this person. You can’t teach someone to be intelligent. 99 94 . well mannered. ethical or hard working. pleasant.

Choose your best option and take decisive action. adjust and move on. Analyze the problem from different perspectives. Brainstorm. if necessary. Consider solutions. Make a decision. you won’t be a business owner without problems. Deal with it. eliminate extraneous aspects and develop possible strategies.Deal With It As an Action Principle® Champion. You will be a business owner who knows how to deal with the problems you have. Begin by precisely defining the problem. follow-up. Don’t let small problems linger and fester into unmanageable crises. 100 95 . Take the lead. Project the consequences of different strategies. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. Review.

your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight.Embrace Technology Don’t be left behind. Today. Be there. the Internet was the secret world of the nerd and the hipster. 96 101 . sometimes millions. linked through a common interest or event. Yesterday. The world is listening. Start some international buzz. Say something. Modern technology is evolving quickly making the entire world your marketplace. Sites like YouTube and Facebook and MySpace are creating social networks of thousands. Get the right hardware and software and stay in tune with the changes. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video.

However. you may find up and coming entrepreneurs. Contact these companies. long term tenants for your properties. you are in an excellent position to supercharge your financial plans. the retiring entrepreneur/real estate investor may be wealthy. it’s great to have both investments. you. 102 97 . Be smart. If you are living in a foreign country. forethought and action. being alert and aware. a store. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. you can be their commercial real estate link and secure solid. retail block. find their location requirements and offer your local expertise as a commercial property developer for their franchisees. You will have an investment with a great tenant. such as Starbucks and McDonalds. Perhaps. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. with ambition. office building or warehouse for your business. You can buy commercial property. In your local business networks.Invest in Commercial Property If you are an entrepreneur. study American companies. The retiring employee may be left with little. As an Action Principles® Champion.

you will dare to challenge your status quo. “First they ignore you.” Starting your own business. and find the supporters and the money to proceed. Every business starts with one person’s idea that sounds crazy to the risk adverse. you are a contrarian. everyone will swear that they were on your winning side from the beginning. you eventually win.Start Your Revolution Gandhi said of the revolutionary. See what others can’t. a revolutionary. Of course. You will persevere as you are banged and bruised along the learning curve. ever self-reliant. 98 103 . once you succeed. Do what others won’t. Then. Through trial and error. Then. But. Then. they fight you. they laugh at you. you win. You will research. Succeed like few others.

If you have the expertise to add to this list. thank you. ® 99 Action Principles 104 . Also. churches. If you can advertise this non-profit work on your website. so we distribute tens of thousands of Action Principles® books each year through schools. The Action Principles® have been translated into over twenty languages. in print or on your blog. offline. if you can interest others in reading and discussing The Action Principles®. If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. thank you. And. Your donations are needed and appreciated. As a person of influence. Please join us. Thank you. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons. correctional facilities and social agencies. thank you. don’t forget to write and post your own Action Principle®. Not everyone has Internet access. Visit BillFitzPatrick. please do so and thank for further information.Become an Action Principles® Champion Champions are working together in an international effort to change the world. online. We welcome your promotional ideas and your hard work.

while wanting and needing less.Your One Life You are an Action Principles® Champion. Money will be a smaller reward of your success. Having more. It is your blessing to share your resources and time with those deservedly in need. Your one life was important. appreciation and respect. in business and in your personal life. You will receive gifts that money can’t buy: love. You made a difference. This is to be your legacy. Success allows you to free yourself from the endless treadmill of consumerism. It is liberating. 100 105 . You shared. you are an accomplished person. You are free to be happy. Your one life was exemplary. You worked hard with what you had. is life enhancing. Because of who you have chosen to become.

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