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How Americans Get Rich
AMERICAN SUCCESS INSTITUTE
A NONPROFIT ORGANIZATION
Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36
32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71
.......................... Jack Welch: Self-Confidence .................................... Advertising Basics .............. Start a Business Now....................................... Become an Action Principles® Champion................................................................ Deal With It...............................................87 83..................98 94..................................... Start Your Revolution......................... Aim for the One Percent .....95 91....................... Appreciate Your Customer .... Build Networks ..........97 93...........75 71.........96 92....103 99.....79 75............................... Supervise ............................................................ Close the Door on Regrets..................89 85........................................... Do What You Love Doing.... Read...... Go Green ........... Write Your Elevator Pitch .88 84.78 74.................................................. Embrace Technology ..... Fire Quickly . Go for the BIG Fish...................73 69...................... Read....... Raise Your Prices.....................99 95.........................101 97...................81 77......................................................................................................................................................100 96.................................... A Few Important Words ....105 4 ........................................................104 100............................ Thank Your Ancestors ..... The Typical American Millionaire.............................................................................. American Business Slogans...........77 73.....................................................................................74 70................................82 78...... Hire Slowly.....................................94 90.67......... Be Open to New Ideas .... Learn....... Ask a Lot of Questions............................. Your One Life ...72 68............91 87......................... Magnify Your Effectiveness ...................76 72..............................90 86.86 82................................. Read Biographies..80 76.... The Example of Wal-Mart .. Invest in Commercial Property ..........................102 98.......................85 81.............................92 88..............84 80. Act With Boldness........ Read.......93 89.........................................................................83 79....... Heed the Warnings ............
You can do this.com 5 . There have been self-made successful people from every era of history and from every country. Follow the Action Principles and these How Americans Get Rich principles. thoughtful. They make money and they invest. They copy the leaders in their industries. They keep their businesses moving forward. spiritual person of action. work hard. you can do wherever you live. in Hanoi or Havana or Halifax. You can do this. Appreciation and respect will be yours. you don’t need luck. You can have a prosperous life and make a difference in your community. They build repeat business from a satisfied customer base. you realize that what successful people have done and are doing in America. always improving. I will not wish you good luck. Bill FitzPatrick • Bill FitzPatrick. If you are an Action Principles® Champion. usually in real estate. I will be honored to be your teacher. They offer a product that people want to buy.How Americans Get Rich As you read How Americans Get Rich. Write down your goals. Watch my free instructional videos. learn from your mistakes and persist. They charge a fair price. a tough.
Plan to do what the average person has done once and do it again and again until you become a millionaire. so don’t be shy. is where you’ll go. You need the time and the resources to develop your individual potential and special talent. hoping that this single investment will ensure a comfortable retirement. Dream big. 1 6 . Set a goal right now to rise above the average and live an extraordinary life. Average people work forty hours a week. Write it down. Commit your mind and actions to do what it will take to succeed. Average people watch twenty hours of television each week. What you plan. These are your goals. Average people buy one house. Set a goal to watch ten hours and use the other ten hours more constructively. working fifty hours and using the extra income to invest. Set a goal of working 20% more.Set Goals You have one life. Plan for it. or don’t plan.
Then. many of the goals you set will seem ambitious. Take your goal and divide it into meaningful. achievable objectives. You become a shift supervisor and then assistant manager and then manager.Divide and Conquer Initially. make your plans. You want to own several McDonald’s franchises. You volunteer to do the jobs that average employees avoid. You willingly work extra hours. 7 2 . realistic. You react with an understanding smile when a child spills a milkshake. You get a job at McDonald’s. You confidently borrow the money to buy your first store. You mop floors. you invest in a second and third and fourth store. You become the irreplaceable employee. This is good. You are known and liked by the national corporation. divide your journey into short trips. On the road to your future. clean rest rooms and empty grease traps. You start by owning one. You pick up litter in the parking lot. You learn the fast food business from the ground floor up and inside and out. You network with other store managers and store owners. Reach for the stars. Now. with your feet firmly planted on the ground.
you can simply write a page or a paragraph. Be the confident. stop to think about who you were. Everything about you spells success from your home and your car. spiritual person of action. 3 8 . You are a tough. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. You are admired and respected. you pursue your ideal. You are prosperous.Write a Personal Mission Statement There is an ideal you. ideal you. to your office. who you are now and the ideal you. Every day. Others are proud to call you friend. Or. thoughtful. You have much and are able to share often. Some lucky few are able to call you parent or boss. While average people are idle. Keep writing and refining and living. You can keep a diary or scrapbook.
not just at the end of a job. It is doing the optional.Follow Through Follow through is the secret weapon of the highly successful businessperson. 4 9 . It is the restaurant manager who visits every table after every meal. It is always performing above and beyond expectations. It is the wow factor. It is bettering the standard. It is appreciating and respecting your customer. It is the contractor who cleans up. It is making the customer feel special and important. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer. but every night. It is the florist who calls the week after the wedding. It is openly and honestly talking with a customer who has a problem and doing your best to correct it.
the workplace is not a proving ground. Many average workers are clock watchers.Embrace the Hard Work You excel by not being an average worker. If you actually concentrate on working while you are at work. They are focused on avoiding criticism while waiting for their next paycheck. solving customer complaints and soliciting new business. What the average worker avoids. Rather. dealing with problem employees. Often. appreciate and reward your hard work. clean-up. you give yourself a competitive advantage over average workers. The business becomes incidental to the social. If you are working for the right company. 5 10 . your bosses will acknowledge. some see it as a comfortable meeting place where friends co-mingle in a commercial environment. you embrace. encouraging an individual to personal excellence. You excel by working hard at the harder aspects of your job. Think followup.
and create a family financial empire. You research. You don’t sit around sharing ignorance with your friends. Becoming financially independent is not complicated. What others have done. you can do. You appreciate your customers. Average people buy one house in the hope of a comfortable retirement. Following The Action Principles®. You find knowledgeable teachers and mentors. learn and accomplish. pay off your debts. Running a business is not complicated. You find a way. 6 11 . You offer a quality product at a fair price. you plan and you act. they can find excuses for inaction. There are those who listen. you think. You buy six properties. You listen. There are those who talk accomplishment. you are a tough. thoughtful.Don’t Complicate Matters Average people often complicate business matters because within those complications. spiritual person of action. You identity the leaders in your industry and you do what they are doing.
After the novelty wears off. 12 7 . you are responsible for the energetic or toxic atmosphere in your workplace. You are the boss. You can’t yawn and shrug your shoulders. you do that.Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. If you need to find new suppliers and new employees and new ways to promote your products or services. some customer interest will wane. Maybe the work ethics of some recruited staff do not match expectations. average people quit and settle for mediocrity. Ownership and management responsibilities are demanding. reality starts to kick in. You don’t turn a blind eye to anything. Suddenly updating the website is no longer a priority. You allow discontent among staff to fester. you may have to make improvements again and again. With the slow creep of discouragement. You attend to the details. For the extraordinary. It gets easy to overlook the smudges on outgoing correspondence. Perhaps several vendors should not have been so highly recommended. You maintain the standards. To keep to a steady course and strive toward excellence. second rate and quitting are not options. Through your example. It’s seems a small fact that the flowers in the beds outside the office are dead.
Everyone will accept a leader who sacrifices along with the troops for the good of all concerned. especially frivolity and waste. Don’t be impulsive. No one likes a cheap person. You can fly coach. Corporate frugality is a team effort. Give yourself a day or two to consider the purchase and if you can still justify the item. 8 13 . Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions. An effective manager sets the example for employees. then buy it knowing that you will use it. You don’t need a private bathroom or reserved parking space.Be Frugal Employees understand that your company is in business to make money. You see litter and you pick it up. You can eat in the company cafeteria. Think before you make major corporate purchases. You make money by generating revenue and by looking for ways to reduce the unnecessary. Get everyone involved.
If you have been neglecting your health. You embrace hard work. 9 14 . just do it. If you want to generate additional business. you choose a new challenge for yourself. You have planned to make today and every day special. At the end of every day. If an employee has done an exceptional job. today you will watch your diet and take a short walk. you follow up with your old clients and make the effort to reconnect. Life doesn’t just happen to you. you sleep well with a feeling of accomplishment. make the small effort to publicly praise him or her. If you have been putting off making personnel changes. Order pizza for the office. You make yourself tough by doing something that is personally difficult for you to do. bring a rose home for the wife and a movie for the kids.Make T oday Special You list and tackle your responsibilities head on. You must never allow yourself to fall into a depressing rut of sameness. Every day.
You are exceptional. What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action. You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. Have your paper and pen and pencil and marker available. 10 15 . It is who you are. Take some notes. highlight. When you aren’t at your desk working. you are probably still thinking about business. underline.Record Your Thoughts You will have lots of ideas. Circle. Your mind is focused on improving your business. You are focused on success. You are a thinking person of action. Review your notes. cross out and expand your thinking. Make a habit of writing them down. You can’t help it.
suck it up and do it. Be good. You pick up the next paper. You want to make ten cold calls today. with patience and honest hard work. give up. Take a deep breath. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. You make the first call. After eight miles. You pick up the first paper and deal with it. You face a pile of papers on your desk. It will never be over until you say that it is over. Winners persevere and take another step. You will never give up. Get good. the rewards of persistence will burst forth or slowly emerge. However.Persist to Win You will be successful. 16 11 . After six miles you are tired. To walk ten miles. It would be easy to find an excuse to stop and few average people would blame you. there is no doubt. Of this. but you take another step. you take a step and then a step. You respond to the first email. Either way. You have twenty emails to answer. Keep trying. you are in pain. Any particular day may be tough and demand your best effort and concentration. you take another step. you win. Or.
They are in control. 70. They are moving forward. 20. in all countries and throughout all of history. Then.In Business. They work hard enough to not get fired. reactive and let circumstance and events shape their futures. They are content to be promoted when someone in front of them is fired. They are risk averse. Through their own fault or no fault of their own. plan and act. It is difficult for them to concentrate on doing their jobs. 17 12 . All Are Not Equal In business. They are the corporate leaders and successful entrepreneurs. study. Their performance is marginal at best. you will find that workers are divided into three categories: 10. quits or dies. They dare and attempt and sometimes fail and learn and try again. They research. They spend what they make and have little if anything saved for investment. there is the top twenty percent of pro-active achievers. They are ambitious. ten percent of workers are self-absorbed by their own nonwork related problems. These are self-reliant people capable of decisive action. Seventy percent of people are average.
Your boss at the flower shop announces that she will be retiring and selling the business. They will cling to the perceived safety of the status quo. They delude themselves into believing that big companies will always be there to protect them. to face the unknown. The extraordinary person accepts the fact that the real economic protection for themselves. You are working for a poorly performing company.Risk Failure Average people are risk averse. Sadly. the average majority would do it. their families and their futures lies in their self-reliance and. You are alert and aware to problems. You don’t ignore the warning signs. Take the risk. many have learned otherwise. Sales are dropping. Your suggestions for corrective action are ignored. You love your job. Get out now. Find another job or start your own business You are alert and aware to opportunities. It isn’t always easy to try new things without proven guarantees. often. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. Make an offer to buy the company. Research. If it were easy. plan and then take the risk. their willingness to change. Take the risk. everybody. 18 13 .
customers. For no good reason. This is the wall. Others have gotten over that wall and you can learn from them. The time to prove yourself is at hand. You need to climb over it. you might be passed over for promotion. You have hit the wall. You will introduce products or services that will fall flat and cost you time and money. Push over because all self-made successful people have been there. Partners and employees may disappoint you. clients or patients will switch to your competitors. Climb over the wall. You will lose a big deal. Get tough. second guessing or complaining. And. Without whining. there will be other walls blocking your path. suck it up and do what you know you have to do to succeed in business. You are being tested.Get Tough On your way to extraordinary. The world of business is not waiting anxiously for your amazing personal contribution. get ready and get tough. 14 19 . This is the price that you are being asked to pay. Pay the price. You may bang your knees and skin your knuckles. So. yes.
but for there to be growth. but also as it could and should be. Doing little with your life is much easier and safer than taking risks. you change yourself. Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change. Instead. you must seek change.Be the Valued Employee The status quo may be comforting. seek the changes which will allow you to be all that you can be as an athlete and a person. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. but then you will be a small person. there must be change. First. You must see yourself and your environment not only as it is. Since you seek growth. 15 20 .
Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized. 16 21 . benefits and perks offered by another company. being an extraordinary worker. a superstar. tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course. Go for it. you may be highly recruited and can’t resist the pay. appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic.
in Hanoi. the shopkeeper who offers quality goods and appreciates his customers is successful. 22 17 . in Lima. To think otherwise is a mistake. in Sydney. “yes. as humans.” Yes. the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home. the salesperson who follows up with customers to be sure that the product has met their expectations is successful. we are remarkably the same with the same fears and dreams and aspirations. We may be different in very small ways but. in Nairobi. Yes. you will have a positive response. Yes. this is what I believe. You will be able to think.The Wide World of Business From anywhere in the world. Yes. as you read The Action Principles® and the How Americans Get Rich tips.
you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. Time wasted is gone forever. time waster have few friends except each other and no respect. delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system. you appreciate the value of time. as well as to root out the do-nothings and the perfectionists. However. Focused hard work is the honorable path and the sure path to success. 23 18 . To improve your own efficiency and that of your valued staff.Stop Wasting Time As a business executive. motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions.
You really are going to be financially independent. This is all good. Now. something wonderful is going to happen. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. Enthusiasm. You are going to start believing in your own wonderful financial future. support and spread your enthusiasm. it is much easier to reach out and help others. passion. you will feel recharged and ready to take on the challenges on your road to success. when you see and believe all that you can do. give. Smile. motivation. Show them the potential that they have to live full lives of prosperity and peace. After your twenty minutes of quiet time each day. This is really going to happen.Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day. You really are going to be appreciated and respected. optimism. a zest for life and a positive mental attitude fill you with energy. 24 19 . You really are going to be surrounded by wonderful family and friends. encourage.
Applaud the Beginner Beginners make lots of mistakes. that beginner was us. They can look ridiculous and they can be annoyingly frustrating. Every self-made. 20 25 . successful person has had his or her own beginning. it would be difficult or impossible to change this type of person. And. Your job as a business leader is to recognize potential. frustrated and more interested in making excuses than making amends? Remember. at one time. A beginner makes a rookie mistake. Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. How does the beginner react to your correction? Does he act defensively? Is he angry.
Economies are globalizing. You may not. You may be saved by the action of others. Take responsibility for your own career. where it is headed and how you can profitably find your place. Alert and aware. it is naïve to believe anything except that you work for youself. In the real world of business. you may get passed by or even run over. Open your eyes and your ears. You must know your industry. If you are standing still. prepare yourself. The Internet is changing everything. What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it. Be prepared. 21 26 .Give Yourself the Gift of Self-Reliance Change happens. Give yourself the gift of self-reliance and you won’t be taken for granted.
when you’ve been in the trenches. You are a veteran and carry the status necessary to command. You don’t hide in your office. 22 27 . it is important to walk the factory floor and get out into the field. you’ve earned the right to be taken seriously. Sometimes. As a teacher. gotten a little banged and bruised yourself. All your motivational slogans and rallying cries will go for nothing.Lead by Example If all you do is talk. Show how it’s done. employees are apt to dismiss your wisdom or completely ignore you. Lead by example. counselor. Get to know your employees. coach or manager. ask for their ideas and understand their concerns. This is how a leader acts. walked the talk.
some may be jealous of your progress and ultimate success. In the workplace. neck and your head.Control Conflict Welcome to modern living. legs. the rock in the middle of stream allowing everyday frustrations and stress to wash by you. You do this for yourself. trunk. your employees and your family. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness. seeing in you what they were unable or unwilling to do. At any time you may encounter the rude. Release the stress from your feet. your contribution may be unappreciated and you may suffer disrespect. At home. release the pressure and consider your options. cut corners and take unfair advantage. Relax. arms. You may not always like what is happening but this too will pass. Your first instinct is to retaliate but never retaliate in anger. What would be your best course of action to defuse the situation so that you can move forward? You must be the example. Since you are ambitious. you may be subject to those who gossip. Breathe deeply and let it go. the crude and the obnoxious. 28 23 . hands.
You observe an enthusiastic young woman working at your local coffee shop. you instinctively know what will work and what won’t. While others are skeptical and hesitant. you’ll be right. then go ahead and do it. When business is slow. You are a business person and not a social worker. she finds chores to do. Many times you don’t have to do lot of soul searching. 24 29 . Find some other way to help him. You make her an offer to work for your company. You know this is a bad idea. you know it will work. know it. You feel it in your gut. There may be family pressure to hire your troubled bother-in-law. Do not hire him.Listen to Your Instincts As your knowledge base grows. When a customer has a problem. You know what to do. Odds are. You get the facts. she smiles and solves the problem. If you do feel it. You drive by an old building and you immediately see this building transformed into your next successful business location. You don’t have to call a committee meeting before you take action. She is a good worker.
Understand that no one wants to face rejection again and again. Average people don’t want to push or be pushed. If you want to take the easy road. You may take a few lumps as you move along the learning curve.Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. you gain strength. you will find many to support your reasoning. If ten customers tell you no. You are that somebody willing to take the risk of starting a business. Yet. and you still believe. You put your name forward for that raise or promotion. You may not succeed immediately. the rewards for success wouldn’t be as pleasant. They are content with the sameness of today being like yesterday. If it were easy. everyone would do it. it is persistent effort that separates winners from losers. Because you validate their own inaction. However. with each challenge faced. average people will agree with your choice to delay or avoid. If it were easy. you ask another ten. 25 30 .
It is having a goal and working passionately toward that goal. The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning.Style and Attitude and Work Matter Following The Action Principles . 31 . They always will. An exceptional man or woman will succeed at any business any where. smile and get busy. you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing. Stand tall. They always have. The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit. It is a style and an attitude.
even when society wants you to be somebody else.” 32 . drive. Trump For a nation. Trump Businessman Get T ough Toughness is pride. “No. toughness means avoiding complacency. In business. Donald J. meeting and solving problems head-on. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose. even when they are under attack. and the courage to follow through on things you believe in. It is looking at an adversary across the desk and saying. It is solving problems instead of letting them fester. commitment. while keeping the big picture in mind at all times. toughness means playing by the rules but also putting those rules to work for you.27 Donald J. simply. It is being who you really are.
Perhaps on your path to wealth. at some point. there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world. these opportunities do materialize. This is the plan. successful businesspeople are always thinking about investing and divesting. you probably aren’t going to be working forever. Since there are economies to be gained from greater size. it may be advantageous for you to acquire your competitor’s business or. but at times. the odds are that you can peacefully co-exist with others in your industry. if you are following The Action Principles® philosophy of self-improvement and service to others.Buying and Selling Businesses You don’t have to crush your competitors. Since there is usually enough new and underserved business to go around. Not always. to sell your business to your competitor. In business and in life. honest and respectful businessperson. 33 28 . When you are known as a capable.
You are a demanding employer. These average employees. You employ a staff that wants more than being ordinary and they expect and receive above average compensation. Be proud of yourself and your company or keep changing until you are. can find employment elsewhere. perpetually waiting for the next paycheck. You are a volunteer who is generous with your time and resources. dynamic work environment. You are a listener. You study and work hard. you have more because you do more when more is needed. Be proud of who you are for good reasons. There is no secret to your success.Be Proud You exercise and watch what you eat and how you dress and how you treat others. 34 29 . You are a leader in your industry. often working just hard enough to not get fired. You delay gratification and invest. Many employees can’t stand the pressure of working in a competitive. Take joy in doing an exceptional job. You are ambitious and goal oriented. You set the bar high for yourself and you expect the same from your workers.
When a dangerous job has to be done quickly. you’ve got to take action and adapt to the environment and the circumstances as you find them. you have to train every day to be prepared to meet the challenges of the marketplace. 30 35 . Take action. They train every day to face all types of scenarios. You have to plan and take decisive action. Marine battle planners look for a seventy percent advantage and then they go. You can become a perfectionist. Do what needs to be done and get it done. No one is going to come up to you and hand you a bag of money.Be Decisive The United States Marines are a rapid deployment force. The Marines have to be ready to fight anywhere under any conditions. go. you can’t plan for every possible eventuality. They have to be adaptable and decisive. go. In combat. Don’t procrastinate. In business. the generals frequently call them. Don’t over analyze.
Find the leaders in your industry and do what they are doing.Three Rules for Business Success You can spend years in business school studying complicated economic theories. You can do more. Appreciate your customer. You do not need to do more. you can start a business and get to work. Very simply. Copy success. Or. There are three simple rules required of all successful businesses: 1. Ask for more business. You can search the world for hidden secrets. 2. Say thank you. Offer a quality product or service that the market demands at a fair price. Simply start and continue to do what you know you should be doing. you already know what characteristics make a business successful. If possible. Don’t fool yourself. 31 36 . make them your mentors. 3. as an alert and aware consumer.
many will relish your demise. you may think that taking advantage is an advantage. In the long run.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated. You can be deceptive in your advertising. You can decide to set the standard for your industry and maintain your core values. You will be rich but reviled. It is much better to be a serious person who takes his business seriously. It is much better to live by a code of honor and core values. You can feel good about who you are and how you earn a living. 32 37 . In the short run. You can cut corners on your products. others will have noticed your duplicity and may plot against you. Eventually. You know the right thing to do. You can recommend unnecessary services. Your word and your handshake should mean everything.
put away the cell phone and just retreat to where you can find your own way to relax. your natural inclination will be to try to do more. need sleep and are stressed and angry. As a successful person. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing. At times. The work and the problems and the opportunities will all be there tomorrow. “no. All those forced to be around you will suffer. forget the email. your efficiency and productivity will diminish. You need days off and you need vacation time.” If you are overworked. you’ll need to leave work alone.Stay Centered As a successful person. Naps aren’t only for children and meditation isn’t only for monks. there will always be demands on your time from competing interests. Your health will be affected. do it. However. there comes a point when enough is enough and when you must save yourself and say. Find your calm center where you can recharge your batteries. 33 38 .
You can love the feeling of pride that comes from offering a quality product or service to your valued customers. You can love the opportunity to be a leader to your employees and a positive example for those in your industry.Love Many Things Being a successful businessperson. you can find a lot to love. You can love the challenge of creating and building your business. You can make the choice to take early retirement. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives. laying a smoother road for your heirs to follow. 34 39 . develop your special talents and build a solid financial estate. But. You can love that you are providing good jobs. You can love the feeling of power that self-reliance gives you. You are in control. You can love the high standard of living resulting from your hard work. success in business can mean more than money.
you might be much more effective by finding online niche markets. Find ways for those with influence to sample your product and talk about it. Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. Sometimes you have to make personnel changes. 35 40 . All customers are not always right. You are in business to make money. Some bring to the workplace personal issues far beyond your control to correct. newspapers. many with little or no interest in your product or service through traditional mass media advertising. Not all employees are created equal. You can never be all things to all customers. You are in business to make money.Forget Everybody Rather than trying to reach everybody. Some have unreasonable expectations. magazines and television. Start the buzz. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field.
You act naturally and relaxed. You are curious. However. You willingly share your enthusiasm and good fortune. Praise or criticism does not affect you because you know who you are. You work hard and you appreciate those around you: employees. 36 41 . It is your confident presence that says that you belong where you are. You are like a steel bar wrapped in cotton. clothes and jewelry. You have studied your business inside and out. open minded and a good listener. vendors and your customers. You have nothing to prove or defend. car. You are a proud example of a leader. it is not the trappings of accomplishment and wealth that will bring you respect. You have strong quiet.Maintain Your Presence You are a successful business person with a nice house. You have diplomas and awards. hands and steady eyes matched with a gentle smile.
With The Action Principles® and the three simple rules of business as your guides. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow. When you love your work. There are five thousand different types of businesses and people have gotten rich from all of them.The Business Doesn’t Matter The business that you choose doesn’t matter. 37 42 . The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. The moral is that if the business doesn’t matter you should choose something that you love doing. work doesn’t seem like work. you will soar far above the average. The business doesn’t matter but your style and attitude do matter. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama.
Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.
Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44
Ross Perot American Business Leader
Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.
you have to give it first. keep them informed and in the loop.Show Loyalty Build employee loyalty through fair dealing. 41 46 . You need your core of loyal veteran workers to set the example and lead the way for new hires. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service. Reward them. Make everyone feel that they are a part of an important team doing honest work. Let employees know that you appreciate their efforts. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees. With good news or bad. To get it. Loyalty is a two way street. It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. It is easier to sell to a loyal repeat customer than to try to sell to someone new. Thank them.
You can take courses and join and participate in trade associations. You are hard working and opportunistic. From your research. partners. Let your bosses know that you aspire to greater things. take-charge person on a mission to build your career. Listen. politicians. You have your goals and objectives and to-do lists. You have identified the leaders in your industry and you know what they are doing. Good things will happen because you make them happen. You know who you are and where you are going. vendors.Advance Your Career You are a self-reliant. teachers. you know what it will take to reach the next leadership level of responsibility and income. 47 42 . investors and other businesspeople. such as: executives. and thank them. You don’t sit still and hope that some lucky opportunity will befall you. To get ahead. financiers. consultants. Self-promotion is a good thing. Always be on the lookout for people who can advance your career. Seek their counsel and ask for their help. This is how you’ll get ahead. clerics. blogs and journals. You are alert and aware. you can read business books.
Periodically. Match the right person to the right task. This will help you to concentrate on what you do best and allows you to think. Ask the employee to assume responsibility for the task. Precisely explain your expectations for the task. follow up. Be sure the employee understands the requirements and due date. You assign tasks that are cost and time effective for others to do for you. Encourage feedback if problems arise. 43 48 . which means learning how to delegate assignments. Establish a realistic completion time. You also delegate tasks that employees can do better than you. Say thank you.How to Delegate You can get more done with others’ help. plan and improve organizational efficiency.
ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money. For each specific project. you will be on the road to project success. 44 49 . This is not you. which is your success.How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success. what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers.
You will know what your leaders do and how much they earn. You have a special talent which. if used. will better mankind. The vast majority of people never find the time or have the resources to identify and develop their special talent. you are even better positioned to define your own financial future. 45 50 . If you own your own business. In the corporate world. you are going to rise quickly to the top twenty percent of your profession. It will be your goal to join this elite group. your entry is almost guaranteed.Develop Your Special T alent There is something special about you that makes you one in ten thousand. This is sad. You will have the time and the resources necessary to find and develop your special talent. This does not have to be you. With your work ethic and core values.
To find the superstars in your industry. Find out what they are doing and do what they are doing. Ask and listen. When you find suitable role models. you must follow-up with a thank you and this is also copying success. Of course. Most successful people will be flattered and not annoyed by your attention. seminars and conventions. Don’t be shy about asking for advice and networking assistance. take them to breakfast or lunch. 46 51 . What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. Join all applicable trade associations and participate in meetings. You learn all you can about sales and you find the leaders in your industry. what would they do if they were you? This is called copying success. maybe most importantly.Copy Success You learn all you can about your product and your customers’ needs. read your trade publications and identify all trade websites and blogs.
you can choose to invest one month in the formation of new. you stop to think about where you have been. 47 52 . At work. No one is perfect.Develop Winning Habits Every day. There are personal areas that need improvement. This list helps you to separate the urgent from the important from the routine. In this defining moment. positive habits and become a better. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit. what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. where you are now and where you are going. Be honest with yourself. Every day. happier and more successful person. No one knows you better than you. you look for small ways to challenge yourself and spoil yourself. What can you do to make more money and advance your career? You work from a prioritized to-do list.
Most people can’t do this job. “Some will. If you have the courage to talk to customers about buying a quality product or service at a fair price. You have all you need – you. You don’t need advanced college degrees. They can’t knock on doors. you can be a successful commissioned salesperson. You are your own business. If you can understand and accept the following little reality of marketing.Salespeople Rule Every company relies on its sales force. You are among the elite. partners or venture capital. All the jobs in the company depend on the sales force’s ability to sell. Some won’t. They can’t work alone. They take rejection personally. So what? Next.” 48 53 . your fortune is make. A person who can bring in business is a very valuable asset. This is why sales people are highly paid professionals.
may resent your willingness to do more than is required or expected. The rest of the time they are engaged in nonbusiness activities. Because you are goal-oriented. Many people don’t work very hard at work. The salesperson doesn’t want to take the extra time to explain the extended warranty. even though these are the tasks which may be the most productive for the company. You want to work at work. Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs. Over time. especially less ambitious co-workers. The real estate agent doesn’t want to show a house on a Sunday night. Appreciate that some may praise your hard work while some. You have accepted hard work. 54 49 . you don’t need a lot of motivating. this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied. Some people are productive only half of the time.Accept Hard Work You know and accept the value of hard work. What others avoid can become your opportunity to profit.
Without customers. you may want to work on the crew but your real job is knocking on doors and always. The law office needs clients. perhaps your only function. If you own a house painting company. your primary function. until your business is well established. As the boss. 50 55 .The Boss is The Rainmaker In a small company. The chiropractor needs patients. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends. always trying to get the next job. If you own a restaurant. someone has to bring in the customers. will be as the rainmaker. The caterers need functions. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. you have no business. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business.
legs and toes. fingers. using the theater of your mind. Breathe and relax. your body is communicating your interest and your power. When you are giving a presentation. you can mentally rehearse and practice. Tell stories. Smile. eyes. Respect others’ personal space. forehead. mouth. create a better rapport with your audience by coming out from behind the podium. Introduce yourself. Before you ever open your mouth. arms. Take a deep breath and relax your body from the top of your scalp. how will you stand and sit and how will you be warmly received. torso. 56 51 . Stand up straight. speech or presentation. Keep your chin up. Don’t preach. Nodding your head shows that you are listening and are interested. Have a comfortable yet firm handshake. Listen and don’t interrupt. Plan what will you wear. Keep your hands open and exposed. cheeks. People who are in agreement with each other will usually be mirroring each other’s moves. Before a big interview. Make your speech short and conversational.Communicate with Ease Body language is important. neck. shoulders. chin. how will you sound.
Have a personnel policy in place to deal with troubled employees. Be fair but be firm and. You are running a business.Helping T roubled Employees One troubled employee can poison a work environment for everyone. At the first sign of concern. bring the employee into the office and have him read the policy. you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. aware. outside problems. He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. don’t allow the situation to fester or linger. for the sake of all. 52 57 . As an owner or manager you must remain aware of all of your leadership obligations. compassionate and decisive. Answer his questions regarding his rights and responsibilities. Act sooner rather than later. If an employee becomes self-absorbed by his or her own personal. You must be alert.
there will be plenty of opportunities for you to innovate and try new ideas. As you think about entrepreneurial opportunities. See what you can do. you are an entrepreneur and not an inventor. you double your challenges. Then. If it works. this is best done after your business is established.Imitation before Innovation See what others have done. You want to research and stick closely to the tested. don’t fix it. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. don’t forget any networks or connections that may give you an advantage in starting your own business. Copy it. 58 53 . After your business is established. Again. You first have to convince customers that they want your new or better something. When you invent something. Follow it. when starting your own business. you have to make them buy from you. In general. even if you succeed at the convincing.
Partnerships that go bad can be a nightmare. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another. You have complimentary skills. Allow these core values to provide a framework for working together. Partnerships are a two way street. always offering each other objectivity and positive reinforcement. The idea is that you both stand to achieve more with the help of each other. There must be a shared vision and a comfortable balance of power.How to Choose a Partner A partner is someone joining you on your journey to financial independence. If you are an ambitious hard worker. Choose wisely and benefit. Select a partner whose style and attitude is compatible with your own. Good partnerships are a blessing. your partner should be likewise. You should expect that your partner would be a professional who would support The Action Principles®. 54 59 . You will meet regularly and exchange information in a supportive environment of mutual respect and trust.
Average people think in terms of immediate gratification. average people spend every dime with nothing reserved for retirement. Average people will wonder. wanting what they want now. but too late. selfreliant workers may be in a comfortable financial position to retire in only a few decades.Invest In Your Future Regardless of their annual income. They will assume it was through inheritance or luck and they would be wrong. Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. They are forward thinkers. In marked contrast. how the selfreliant accomplished what they did. Average workers without investments may have to work until the day they die. They realize the time value of money and how sound investments made today can have a compounding return tomorrow. Average people typically work forty hours a week and feel satisfied and exhausted. They hope that their companies or the government will take care of them in their old age. 60 55 . A self-reliant person thinks differently. The rewards of hard work and investing can be powerful.
Retiring early doesn’t just happen. Invest. Or. It is a young person’s plan to make. These are nice options for those with sufficient investment income.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties. rich and retired. Summer Redstone was one of the most influential men in Hollywood into his eighties. This is the plan. 56 61 . acting or artistic career. Volunteers can assist with many problems in the world. early retirement might never happen. If you work for someone else. It’s tough to launch a singing. However. but not if you are young. writing. It’s easier to give your time if you already wealthy. You may love your job enough to never retire. if you work for yourself as an entrepreneur. The average age of Untied States Senators and Supreme Court Justices is nearly seventy. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. early retirement can be your specific goal. sell the business and retire. maybe not. These men and woman love their jobs. You will work hard for fifty or more hours a week for twenty or thirty years.
Only those with faith will try and try again. When you venture out beyond where average people are comfortable. trying to protect you. Believe in yourself. Some doubters will be your family members. Will your new business succeed? Will your investments prove wise? Will you retire early. observe and study. You have seen what others have done and you see no reason why you can’t do the same. Have faith in yourself. you will meet many doubters. Persist. and will your special talents be developed and recognized? Have faith. You research. Some will be pessimists who always look at the bad side of everything. Have faith. Some will be skeptics who are jealous of your courage and your willingness to take risks. proceed anyway.Have Faith Anyone can be hard working and motivated for a little while. 62 57 . when you dare and challenge and test the status quo. Go for it. but only those with faith can sustain their efforts for the long haul. You may need a thick skin to listen and then.
you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 .Your Core Values As a successful businessperson. a self-confident individual and a decent human being.
Individual strengths must be identified and appropriate roles assigned. Each must be willing to make occasional personal sacrifices. Ideas. Then pull together to leave the past behind and move on to new challenges. Those with experience must be willing to teach and assist beginners. reasoned criticism and questions must be encouraged. Everyone commits to doing his or her individual best to work to a high standard. Everyone should take a personal and team pride in beating the competition and being the choice. The team’s mission must be outlined and understood through clearly defined goals. Responsibility and accountability must be accepted. When mistakes are made and business is lost. suggestions. salvage what you can and make amends.How to Build a T eam To build a strong business team. everyone should band together to figure out what went wrong. Consumers have a choice. 59 64 . each individual must subscribe to the principle of putting the team first. respect one another and share the credit for the greater good of all.
First impressions are lasting and all impressions are important. Be yourself. Your manners should be impeccable. Whether you are a soldier. your best self. Go through your trade publications. You are who you appear to be. Set the example. others will turn to you as the good example.Look in the Mirror Look in the mirror. Copy them in manner and dress. or change until you do. When you are successful. Do you see an Action Principles® Champion? Do you see a tough. well dressed and confident. you can look well groomed. farmer or bank president. You must know what characterizes the style and attitude of a winner in your profession. stay alert at industry meetings and find the people who have already done what it is that you want to do. 65 60 . thoughtful spiritual person of action? Do you see a fit. Like what you see. confident person capable of taking immediate action to achieve a worthy goal? You should. Look the best that you can look. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust. Keep improving.
Now.Imagine You are what you think about all day long. See yourself earning in the top twenty percent of your profession. So. See yourself as a hard worker with enough money to pay your bills. thoughtful. a leader in your industry. live comfortably and still have 15% . See yourself as a respected member of your community. stop imagining and do it. a tough. spiritual person of action.20% extra to invest. 61 66 . think of yourself as an Action Principles® Champion. See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless. See yourself having enough to give back to those deserving who are less fortunate. See yourself as a successful businessperson. You have the free will to choose who you will become.
whether that means more business for you or not is not relevant. You will be truthful. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. you will do everything in your power to deliver what is expected and more. Your good name and your solid reputation will be held sacred. which means not just perceived value. 62 67 . You will still build your business for the longer haul based on honesty and integrity. You will do your best to offer the highest quality goods and services. When customers put their trust in you.Hold Sacred Your word is your bond. safe work environment where all employees can prosper. but real value to your customers. When you make a promise to a customer. You will give honest recommendations. you will never betray that trust. You will lead and insist upon on a team effort to provide a clean.
You have a personal mission to complete.Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. Your strength is that you know what you want to accomplish. You will share. Your strength is that you are willing to learn. You are consistent. hard worker who will concentrate on the difficult aspects of your job and who will. You have goals and objectives. Focus on these strengths. 68 63 . surf websites and will participate in trade-related blogs. You are able to step back. volunteer Your strength is that you are not greedy. You are the person who will stand for what is right. Your strength is that you are an ambitious. when necessary. You will read books related to your industry. They put you among the elite. Others know what to expect of you. You will find the leaders and in your industry and you will listen to them. You are determined to make your one life meaningful. You don’t grab more than you need.
you will become a seasoned veteran and your persistence will pay off. Have. With the best of intentions. 64 69 .Understand Courage Rarely will you find a perfectly smooth straight road to financial success. You will be delayed. Many around you will be quick to say.” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. then. to carry on and persist. When you hit a wall. if you are learning from your mistakes. It will take courage to be a contrarian. you will risk and fail. as most do. Now. you are crazy. “I told you so. the road will be curved. More likely. You may try again and still meet defeat. If you are making the same mistakes again. No one expects you to be more than you expect for yourself. with plenty of pot holes and boulders to avoid. face your fears and do it. Your faith may be tested. with courage. However. courage. it will be easy to quit. you may feel crazy to keep going.
65 Sandra Day O’Connor Former Assoc. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way. Justice of the U. Aim high.” As his career attests. governmental. So be a full participant in life’s opportunities. one concerned and dedicated person can meaningfully affect what some say is an uncaring world. complex world of ours. can have its rewards. Sandra Day The individual can and does make a O’Connor difference. The individual can make things happen. even in this populous. If you strive for excellence you can and should have a substantial impact on the world in which you live. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful. but have a hand in shaping it. S. Whether the individual acts in the legal. even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. It is the individual who has acted or tried to act who will not only force a decision. 70 . or private realm. devotion to excellence in all things. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand.
Your life is a succession of days. You must do your best to make the best of each day. optimistic and happy today. Starting today. the cumulative effect of good days will be a wonderful life of respect and accomplishment. you can make the choice to tackle something personally challenging that you have been avoiding. You can decide to be positive. You can decide to be fit. You can decide to work hard and share. Your future will be based on the decisions you make today and live every day. Do it and feel good about doing it. On the long road. Success is lived today and every day. well groomed and well spoken. today. Your future is the long road. You don’t have to wait for a promotion. You can decide to change poor habits into winning habits starting today. Success is not a distant goal. You can decide to be well read. 66 71 .Run the Short and Long Roads Today is the short road. to get married or to graduate.
Find the leaders in your industry and design your advertising campaign around their online or offline strategies. Satisfied customers are your best advertising. Know your target audience. Talk to your customers about their preferences. If you have to worry if your message is in good taste. When you produce an ad that delivers the desired result. keep running the same ad until it stops working. Focus. Set measurable objectives. Your logo. No business can be everything to everybody. At a minimum. colors. 72 67 . website and advertising should be simple and direct. so ask for testimonials and start the buzz. Find your niche and the media that targets your niche. Talk with and not at your audience. slogans. Do your research. it isn’t. They should compliment each other.Advertising Basics Know your business. Know the media. it will take 7-12 consistent impressions before you are noticed and more to be memorable. stationary. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors. Keep it clean and honest. Know your brand.
Close the door on regrets. The past is the past. You a player in the game and you have had successes. Stop looking back and keep looking forward. Successful people still make a lot of terrible business decisions. 68 73 . Stop to look at all that you have accomplished.Close the Door on Regrets Smart people still do a lot of dumb things. or you can simply get over it. you can kick yourself forever. The important point to remember is that you aren’t a bystander who will never know victory or defeat. With hindsight. Well. You can’t do everything. The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets. You can learn from the obvious signs that you missed and do better at your decision making the next time. but you can and have done something. time moves on. you might want to shake your head in disbelief at how good those missed opportunities look now.
Raise your prices and be seen as a premium brand in your industry. Gucci. You want to deal with the consumers who insist on dealing with the best. “Quality is remembered long after price is forgotten. If the bargain hunters are also cheapskates.” 69 74 . you’ve got to ask for it. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience. give yourself a raise and then prove that you’re worth it. in most cases. Let them go. If you want more.Raise Your Prices Being an entrepreneur. produce the lowest profit margins. they will grumble about everything and. Follow the advice of the luxury goods maker. Raise your prices. Raise your prices. you can’t be shy.
Eighteen percent have master's degrees.20% of their income. The majority of millionaires never received even a single dollar in inheritance or any money for college.The Typical American Millionaire The typical American millionaire actually has a net worth of $3. Eight percent have earned law degrees. Half of millionaires’ wives work and most are teachers. He is a fifty-seven year old married male with three children. Most invest 15% . Two-thirds of millionaires work for themselves. Most are entrepreneurs who own their own businesses. Eighty percent are first generation affluent.s. There are over eight million millionaires in the United States. 75 70 . have a college degree and are still working. Six percent hold medical degrees.55 hours per week.7 million and an average annual household income of about $250.D. Six percent are Ph.000. Two-thirds of millionaires work between 45 . Ninety-seven percent own a home.
social. you have to be self-reliant.” Rich people own real estate. Every day will bring you one day closer to your goals. If you have to work fifty hours per week rather than forty. 76 . You can work to raise money for investment and manage your investments. figure out an exit strategy and act by getting another job or starting your own business. figure out how you can advance your career and act. you are prepared to do that.71 Act With Boldness If you want to be in the elite. If you dislike your job. health and spiritual needs. Average people waste a lot of time. remember these ten important words: “Know your customer. If you are a business owner or salesperson. It takes boldness. It takes sacrifice. If you like your job. You will still have time to fulfill your family. It takes a plan. You do what you have to do. so figure out how you are going to raise downpayment capital to acquire investment real estate. you can work to pay your bills. know your product. It takes a will. ask all to buy. make a plan and execute that plan. If you are well organized.
only one percent will ever take the action recommended. tempting you back to your old ways of easier days. You will enjoy a comfortable life. the top twenty percent will seem like a very easy target to hit. the known and the predictable.” What do you really need? If you are in the elite top 20% of achievers. But. Navy Seal Commandos say. The status quo. bad or indifferent. One Percent! What about the other 99%? Good.Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and. the convenient. You may make a change and. You will feel the pull drawing you. as the U. By aiming at the top one percent.S.” has an extremely strong pull. which means “things as they are. the 99% simply continue to do what they've always done: the easy. then. you should attain all of the material wants and needs for yourself and your family. 77 72 . have to change again and once again. of the few who do. Routines are hard to change. “The only easy day was yesterday.
There is an entire world wide industry of people making a good living from the sport of soccer. You don’t like working in a hardware store and you’d love working in a bird sanctuary. 73 78 . promoters. They are coaches and trainers. photographers. You have one life. groundskeepers and team executives. When you do what you love. advertising reps. Find the work you love and go for it. writers.Do What You Love Doing There are a few people making a lot of money as professional soccer stars. They are salespeople who sell equipment. They are: announcers. Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things. work doesn’t seem as much like work. you should be able to work in the field as many people do. You hate being a bus driver but you’d love being a portrait painter. You made a mistake going to law school because you’d love being a personal trainer. If you love soccer.
Keep reminding yourself that without customers. As a consumer. To build your customer base. you have no business. listen to your customers. You know that too many businesses treat you like they are doing you a favor. As a businessperson.Appreciate Your Customer People have money and they choose how to spend it. you may encounter the grumpy plumber. The larger the company. you know how successful businesses operate. the disinterested clerk or the rude secretary. your success relies on your ability to convince them to choose to spend their money with your company. Pay attention to complaints. Thank them for their honest input. When they do choose you. 74 79 . This is a mistake and a sign that the large company may be losing touch and business. Make good on mistakes and reward loyal customers whenever possible. Every day. smile and be appreciative. Appreciate the customers you have. the more detached the employees may be from service to the individual customers.
Join trade associations. Hand out lot of impressive businesscards. he will expect you to reciprocate. You get what you give. If people smile when they see you enter a room. Speak up. You are a businessperson in the real world. It should be a long list. Ask for the business. suppliers. All networks begin with you as a strong link. Don’t make people have to guess what you do and what you’d like them to do for you. Learn who the powerful people are in your community and court their support. Networking is a two way street. Ask for testimonials and referrals. You need to form satisfactory relationships and connect with lots of people: customers. you are a good networker.One hand washes the other. If someone gives you a prospective lead. technicians and even competitors. Become involved in local business groups. Volunteer for committees. 80 Build Networks 75 . Keep in touch. Think likeable. You should make a solid impression on those linked to you. shippers. You are not a monk living alone in a mountain cave. Be able to explain clearly what you do. competent and helpful. Cultivate relationships. Practice remembering names.
They should not need a lot of hand holding and can either hit the ground running or learn quickly. You want to hire people with the right qualifications for the right job. which is taking money away from them. You want customer service employees who are problem solvers and who follow up. What do you think about what they think? 81 76 . you want to retain them by offering competitive salaries. You want sales people who are knowledgeable and ambitious. You want front counter staff to be pleasant and accommodating. you want new workers to be smart and hard working. You want workers who will comfortably coexist with present staff. You want executives with good communication skills who will get up from behind their desks and lead. If you want the best.Hire Slowly Hiring. Between the first and second interviews. Hire slowly. benefits and perks. Frequently. you have to be the best yourself. your best new hires will come from the recommendations of existing employees and from your own networking. which is giving people money. Ideally. ask prospective employees to read The Action Principles®. is a lot easier than firing. When you have acquired a winning staff.
Normally. The termination should not come as a complete surprise. You fire employees for personal reasons. This is a difficult part of a manager’s job. Do it. If you expect trouble. Call him to the office and be short and to the point. 82 77 . He should be escorted to his work area to collect personal items and immediately escorted out of the building.Fire Quickly There is a difference between laying off and firing an employee. Their image or manner may be unprofessional. A laid-off employee is released for business rather than personal reasons. Do not disparage the problem employee. They may be missing during work hours or. The fired employees should have received prior written warnings regarding their behavior or performance. deceptive or dishonest practices. Explain benefits to which the employee may be entitled and how references will be handled. Don’t linger. Document everything. a final warning will carry a thirty-day grace period to correct the problem or be terminated. have shown repeatedly that their job performance was unsatisfactory. have a witness present. This person may be given an excellent reference. These workers may have been involved in unsafe. The business may be in a slump or the employee’s position may have become redundant. severance package and grace period to find a new job.
Wal-Mart: 1. Follow the law at all times. even if someone else tells you to. Never act unethically. 3. Be honest and fair. 5. 10. Cooperate with any investigation of possible ethics violations.The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer. 7. 8. Avoid conflicts of interest between work and personal life. 2. 6. 4. Never discriminate. Report ethics violations. Never manipulate. 9. Never ask someone to act unethically. misrepresent. abuse or conceal information. 78 83 . Seek assistance if you have questions about ethics.
They determine the ultimate openness of an organization and its ability to learn. The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source. and wearing ambition on one’s sleeve can have the same effect. 84 . How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it. There is a fine line between arrogance and self-confidence. They relish the intellectual combat that enriches ideas. Don’t ever compromise “being you” for any job in any institution. Self-confident people aren’t afraid to have Jack Welch their views challenged.79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer. Legitimate self-confidence is a winner.
a motivated student equipped with broadband can get a better education than a lazy Ivy League student. You try to understand why happy people are the way they are. The job of the teacher is to guide and motivate. Your life must be a never ending thirst for knowledge. You had an advantage. You hang out with smart people.Learn All education is ultimately self-education. You question. You must do the studying. You listen. You learn. You contribute. You must make your diplomas and degrees worth more than the value of the paper. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money. You want to know lots of things because you want to do lots of things. You are curious to know how and why some people get rich. Today anywhere in the world. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. 85 80 . You are proud and confident in your self-education. You question why civilizations rise and fall. Those days are gone forever. You read.
Based on the information you receive. You are asking lots of questions and tailoring the course to suit your objectives. If you want something. When you are the head teller. You have a lot of questions to ask and a lot of listening to do. you will take action. you want to be the manager and then the president of the bank. You must do your own research. There is no such thing as mental telepathy. This is your career. There is no time to be shy. 81 86 . You are a student taking a course. ask.Ask a Lot of Questions You are a clerk working in a bank. Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you. You are the opposite. People are not mind readers. There is no book to tell you how to do this. Average students sit like stone statutes in class trying to avoid making eye contact with the professor. You want to be the head teller. ask. observing operations and asking a lot of questions.
Read Biographies The lives of the greatest people ever to walk the earth have been documented. their style and their attitudes have been researched and recorded. All education is self-education. most famous business leaders have written autobiographies to show you the way to achieve your own success. it is there. 87 82 . From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa. There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them. The work is there. heed the warnings and stand on guard. Take advantage. You can read the history. their lives. in the bookstores. In the libraries. on the web. you are lucky. there were heroes who shaped the world. As a business person. Besides biographies. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times.
an Action Principles® Champion. You are identifying the next step toward your goal and you are taking it. Listen to your mentors. 83 88 . are not waiting. If you snooze. you lose. Read your trade publications and blogs. You. The business world is changing at lightening speed. Go to local business meetings and industry conventions.Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success. We are at the dawn of a new Industrial Revolution. You aren’t afraid to hear the truth and learn. Talk to your customers and vendors. Find out about the new products and services being offered by the innovators in your industry. Average people are waiting in hope that good fortune will find them. Learn from your competitors. Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise.
heed the warnings. some of these ideas will be bad. you will be curious. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining. You have high hopes but hope doesn’t pay the bills.Heed the Warnings As an Action Principles® Champion. always researching and learning. lose time. After a few months. Be real. Many of these ideas will be good and will improve your business and advance your career. Even the best and the brightest make mistakes. Yes. some very bad. Survive to succeed another day. Bite the bullet. lose money and feel humbled. Be smart. However. your wallet may be lighter and your ego may be bruised. You will have lots of ideas. Take your medicine. Do not throw good money after bad by trying to save a failed strategy. You made a mistake. 84 89 . you realize your error. Get out. Pull the plug. Heed the warnings. Heed the warnings. You spend a lot of time and a lot of money opening a new location. Be tough.
Solutions for a small planet. Marines. 90 85 . Always low prices. Make progress every day. Where low prices are just the beginning. Pay less. Target. Army. Be all you can be. Holiday Inn. The best a man can get. Walt Disney World.American Business Slogans Ford. Expect more. Make the dream come true. Wal-Mart. Chevrolet. Verizon. IBM. Pontiac. No surprises.S.Y. It’s everywhere that you want to be. Cadillac. N. U. Home Depot. The proud. U. When you care enough to send the very best. The heartbeat of America. Hallmark. Apple. Microsoft. The power to be your best. Where do you want to go today? Visa. All the news that’s fit to print. Built for the road ahead.S. The few. We are driving excitement. Gillette razor. Creating a higher standard. Times.
newspapers. Read forty books on a subject and you will be a world authority on that subject. No excuses. make that goal to do a lot more reading. Read forty books on small business. Never be bored. Read forty books for pure enjoyment. Never be alone. Never waste time. Read every day. This is a very good reason why the average person is going nowhere fast. e-books. Read forty biographies. Read. They read. Read. The average person reads one book a year. Read forty books on real estate investing. A-B-A-B.Read. Smart people read. Educate yourself. 86 91 . Everything you need and want to know is in books. If you are going to set a new goal for yourself. magazines and on the web for you to read. Read There is one significant characteristic that separates smart people from the crowd. Always Bring A Book.
impressive. friendly. conversational and unrehearsed. Your favorable first impression must be professional: simple. You have two minutes. It may take you a few tries to get the proper words and tone. What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. Your objective is to exchange businesscards and. you need an elevator pitch. 80 – 200 words is a good length. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. perhaps to arrange a follow-up communication.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. direct. interesting and brief. You may want to write different variations for different prospects and situations. Hence. 92 87 . Write your elevator pitch before you need it and keep rehearsing it until it sounds warm. All the writing and editing and practicing is worth the investment.
“If it is to be. Be that one person who will step forward. “I’m sorry. That’s important! 88 93 . volunteer for a hard job and say.” Say them. positive rapport with people by remembering and using their names and the names of their spouses. It is easy to say.” and “May I help you?” and “What do you think?” Say them anyway.” Remember the Golden Rule.A Few Important Words Good manners open doors and are welcomed anywhere. children and company. “Take me. Be sure that your manners and language are impeccable.” and “Thank you.” Live by these important ten two-letter words. “Please. “Do unto others as you would have them do unto you. it is up to me. It may be more difficult to say to say. You establish an immediate.” Any time you give your word. mean it.
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94
Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95
Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.
You’re the boss and supervision is an important managerial responsibility. In private. you should immediately take corrective or supportive action. praise exemplary behavior.Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs. 97 92 . Do the employees appear cheerful and helpful and ready to help or bored. give suggestions or warnings to employees needing remediation and in public. rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation.
enjoying the museum. You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. This is not all superficial. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall.Go for the BIG Fish Tf you are fishing for minnows. Copy success by finding the people who are making the big deals. sounding like they sound and doing what they are doing. wear the right clothes and carry the right accessories. If you want to land the big fish. you’ve got to go where the big fish swim and have the correct bait. It is how big business is done. You may find your best prospects while playing golf at the country club. Some salespeople sell house trailers and some salespeople sell shopping malls. chances are you’ll catch only those little fish. and having a power breakfast at the right restaurants. Start hanging out with them and looking like they look. You may look like you belong if you drive the right car. Don’t sell yourself short. why not you? 98 93 . You want to be at right place at the right time to make your elevator pitch for your next big deal. Somebody is going to make the next big deal.
ethical or hard working. you accomplish a lot and with a personal assistant you can do even more. During the interview process.Magnify Your Effectiveness As a successful businessperson. This person represents you. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis. Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness. An assistant can free your time. pleasant. Hire an assistant carefully because you will be spending a lot of time with this person. You can teach an assistant your job. well mannered. An assistant frees you to do the more difficult parts of your job. helping you reclaim more of your personal life. 99 94 . You can’t teach someone to be intelligent. you must clearly outline your expectations with a detailed job description. An assistant’s style and attitude are at least as important as an impressive resume. that twenty percent which is often the most productive.
Begin by precisely defining the problem. follow-up. Don’t let small problems linger and fester into unmanageable crises. 100 95 . you won’t be a business owner without problems. adjust and move on. Consider solutions. Project the consequences of different strategies. You will be a business owner who knows how to deal with the problems you have. Make a decision. if necessary. Take the lead. Review. Deal with it. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. Choose your best option and take decisive action.Deal With It As an Action Principle® Champion. eliminate extraneous aspects and develop possible strategies. Brainstorm. Analyze the problem from different perspectives.
Get the right hardware and software and stay in tune with the changes. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video. sometimes millions.Embrace Technology Don’t be left behind. linked through a common interest or event. The world is listening. Today. Start some international buzz. Say something. Sites like YouTube and Facebook and MySpace are creating social networks of thousands. Modern technology is evolving quickly making the entire world your marketplace. the Internet was the secret world of the nerd and the hipster. Yesterday. Be there. your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight. 96 101 .
However. you can be their commercial real estate link and secure solid. If you are living in a foreign country.Invest in Commercial Property If you are an entrepreneur. You can buy commercial property. you. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. with ambition. In your local business networks. such as Starbucks and McDonalds. Contact these companies. retail block. you are in an excellent position to supercharge your financial plans. you may find up and coming entrepreneurs. The retiring employee may be left with little. study American companies. As an Action Principles® Champion. a store. Perhaps. office building or warehouse for your business. the retiring entrepreneur/real estate investor may be wealthy. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. You will have an investment with a great tenant. find their location requirements and offer your local expertise as a commercial property developer for their franchisees. 102 97 . long term tenants for your properties. it’s great to have both investments. being alert and aware. forethought and action. Be smart.
they fight you. Every business starts with one person’s idea that sounds crazy to the risk adverse. once you succeed. You will research. “First they ignore you. Then. See what others can’t. you eventually win. you are a contrarian. you will dare to challenge your status quo. Then. 98 103 . a revolutionary. Succeed like few others. Then.Start Your Revolution Gandhi said of the revolutionary.” Starting your own business. You will persevere as you are banged and bruised along the learning curve. Through trial and error. everyone will swear that they were on your winning side from the beginning. ever self-reliant. and find the supporters and the money to proceed. they laugh at you. Do what others won’t. you win. But. Of course.
Thank you. please do so and thank you. If you have the expertise to add to this list. ® 99 Action Principles 104 . We welcome your promotional ideas and your hard work. Not everyone has Internet access.Become an Action Principles® Champion Champions are working together in an international effort to change the world. Visit BillFitzPatrick. The Action Principles® have been translated into over twenty languages. If you can advertise this non-profit work on your website. If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. Your donations are needed and appreciated. thank you. if you can interest others in reading and discussing The Action Principles®. As a person of influence. online. don’t forget to write and post your own Action Principle®. in print or on your blog. churches. Also. offline. Please join us. And. thank you. thank you. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons.com for further information. correctional facilities and social agencies. so we distribute tens of thousands of Action Principles® books each year through schools.
Success allows you to free yourself from the endless treadmill of consumerism. while wanting and needing less. You will receive gifts that money can’t buy: love. It is your blessing to share your resources and time with those deservedly in need. You are free to be happy. Your one life was exemplary. Money will be a smaller reward of your success. You made a difference. is life enhancing. you are an accomplished person. appreciation and respect. You shared. You worked hard with what you had. in business and in your personal life. It is liberating. Because of who you have chosen to become. 100 105 . This is to be your legacy. Your one life was important. Having more.Your One Life You are an Action Principles® Champion.
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