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How Americans Get Rich
AMERICAN SUCCESS INSTITUTE
A NONPROFIT ORGANIZATION
Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36
32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71
102 98.................... Hire Slowly....................................................................... Jack Welch: Self-Confidence .................. Start a Business Now.........................................................................103 99........... Read Biographies........................ Be Open to New Ideas ....85 81......................................................................................................................89 85...................................... Close the Door on Regrets..100 96. Thank Your Ancestors .. The Example of Wal-Mart .72 68..............................99 95...................... Act With Boldness........................................................ Learn..101 97...............104 100... A Few Important Words ...........97 93.................................................................. Ask a Lot of Questions.67............................... Fire Quickly ....... Go for the BIG Fish..........................105 4 .......................96 92....... Advertising Basics ...77 73..... Raise Your Prices........................... Start Your Revolution.... Build Networks ............................................................75 71....................... Go Green .................. Your One Life ............. The Typical American Millionaire............ Appreciate Your Customer .95 91..................74 70..............................................................90 86....76 72.....................................86 82............................................... Read...... Invest in Commercial Property .................................78 74............................................ Heed the Warnings ............................... American Business Slogans................................................................... Aim for the One Percent ...............................93 89............ Become an Action Principles® Champion............................73 69..... Magnify Your Effectiveness ................87 83................................................. Embrace Technology ..84 80...79 75.................... Supervise ........... Read......................82 78............ Read....................................................91 87...88 84............94 90.92 88.....80 76........................ Deal With It..................................................83 79.....................81 77................ Write Your Elevator Pitch ........................... Do What You Love Doing...98 94.......
They make money and they invest.How Americans Get Rich As you read How Americans Get Rich. spiritual person of action. They keep their businesses moving forward. They build repeat business from a satisfied customer base. There have been self-made successful people from every era of history and from every country. You can have a prosperous life and make a difference in your community. You can do this.com 5 . Appreciation and respect will be yours. Write down your goals. Bill FitzPatrick • Bill FitzPatrick. They copy the leaders in their industries. you can do wherever you live. learn from your mistakes and persist. in Hanoi or Havana or Halifax. They charge a fair price. you don’t need luck. They offer a product that people want to buy. usually in real estate. a tough. work hard. always improving. Follow the Action Principles and these How Americans Get Rich principles. If you are an Action Principles® Champion. Watch my free instructional videos. I will be honored to be your teacher. You can do this. I will not wish you good luck. thoughtful. you realize that what successful people have done and are doing in America.
What you plan. hoping that this single investment will ensure a comfortable retirement. Write it down. These are your goals. working fifty hours and using the extra income to invest. Average people watch twenty hours of television each week. 1 6 . Average people buy one house. Dream big. Commit your mind and actions to do what it will take to succeed. Plan for it. Set a goal of working 20% more. so don’t be shy. or don’t plan. is where you’ll go. You need the time and the resources to develop your individual potential and special talent. Average people work forty hours a week. Set a goal right now to rise above the average and live an extraordinary life.Set Goals You have one life. Set a goal to watch ten hours and use the other ten hours more constructively. Plan to do what the average person has done once and do it again and again until you become a millionaire.
You become a shift supervisor and then assistant manager and then manager. Reach for the stars. You mop floors. Take your goal and divide it into meaningful. You network with other store managers and store owners. You learn the fast food business from the ground floor up and inside and out.Divide and Conquer Initially. You become the irreplaceable employee. You pick up litter in the parking lot. You react with an understanding smile when a child spills a milkshake. On the road to your future. 7 2 . You get a job at McDonald’s. You are known and liked by the national corporation. You start by owning one. You willingly work extra hours. with your feet firmly planted on the ground. make your plans. You confidently borrow the money to buy your first store. divide your journey into short trips. achievable objectives. This is good. many of the goals you set will seem ambitious. you invest in a second and third and fourth store. realistic. Then. You volunteer to do the jobs that average employees avoid. Now. You want to own several McDonald’s franchises. clean rest rooms and empty grease traps.
You have much and are able to share often. stop to think about who you were. ideal you. Some lucky few are able to call you parent or boss. thoughtful. 3 8 . Be the confident. Or. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. to your office. You can keep a diary or scrapbook. spiritual person of action. You are admired and respected. Others are proud to call you friend. While average people are idle. you pursue your ideal. you can simply write a page or a paragraph. Keep writing and refining and living. You are prosperous. who you are now and the ideal you. You are a tough. Everything about you spells success from your home and your car.Write a Personal Mission Statement There is an ideal you. Every day.
It is appreciating and respecting your customer. It is making the customer feel special and important. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer. not just at the end of a job. It is the wow factor. It is always performing above and beyond expectations. but every night. It is the restaurant manager who visits every table after every meal. It is doing the optional. 4 9 . It is bettering the standard. It is openly and honestly talking with a customer who has a problem and doing your best to correct it. It is the florist who calls the week after the wedding.Follow Through Follow through is the secret weapon of the highly successful businessperson. It is the contractor who cleans up.
clean-up. appreciate and reward your hard work. You excel by working hard at the harder aspects of your job. Many average workers are clock watchers. the workplace is not a proving ground. If you actually concentrate on working while you are at work. Rather. 5 10 . solving customer complaints and soliciting new business. encouraging an individual to personal excellence. dealing with problem employees. What the average worker avoids. If you are working for the right company. you embrace. your bosses will acknowledge. The business becomes incidental to the social. Think followup.Embrace the Hard Work You excel by not being an average worker. They are focused on avoiding criticism while waiting for their next paycheck. Often. some see it as a comfortable meeting place where friends co-mingle in a commercial environment. you give yourself a competitive advantage over average workers.
Don’t Complicate Matters Average people often complicate business matters because within those complications. Running a business is not complicated. There are those who talk accomplishment. You research. There are those who listen. you think. pay off your debts. they can find excuses for inaction. you are a tough. Becoming financially independent is not complicated. You find knowledgeable teachers and mentors. thoughtful. you can do. you plan and you act. Following The Action Principles®. You listen. Average people buy one house in the hope of a comfortable retirement. You offer a quality product at a fair price. spiritual person of action. You identity the leaders in your industry and you do what they are doing. 6 11 . What others have done. You appreciate your customers. You find a way. and create a family financial empire. You don’t sit around sharing ignorance with your friends. learn and accomplish. You buy six properties.
12 7 . You don’t turn a blind eye to anything. You are the boss. reality starts to kick in. For the extraordinary. Suddenly updating the website is no longer a priority. It’s seems a small fact that the flowers in the beds outside the office are dead. Through your example.Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. Perhaps several vendors should not have been so highly recommended. you are responsible for the energetic or toxic atmosphere in your workplace. you do that. With the slow creep of discouragement. You attend to the details. You allow discontent among staff to fester. Maybe the work ethics of some recruited staff do not match expectations. second rate and quitting are not options. After the novelty wears off. Ownership and management responsibilities are demanding. It gets easy to overlook the smudges on outgoing correspondence. average people quit and settle for mediocrity. If you need to find new suppliers and new employees and new ways to promote your products or services. To keep to a steady course and strive toward excellence. some customer interest will wane. You maintain the standards. You can’t yawn and shrug your shoulders. you may have to make improvements again and again.
Everyone will accept a leader who sacrifices along with the troops for the good of all concerned. You see litter and you pick it up. You don’t need a private bathroom or reserved parking space. No one likes a cheap person. Think before you make major corporate purchases. Don’t be impulsive. then buy it knowing that you will use it. especially frivolity and waste.Be Frugal Employees understand that your company is in business to make money. You make money by generating revenue and by looking for ways to reduce the unnecessary. 8 13 . Get everyone involved. Give yourself a day or two to consider the purchase and if you can still justify the item. You can eat in the company cafeteria. An effective manager sets the example for employees. Corporate frugality is a team effort. You can fly coach. Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions.
At the end of every day. make the small effort to publicly praise him or her. You make yourself tough by doing something that is personally difficult for you to do. If you have been putting off making personnel changes. 9 14 . just do it. If you have been neglecting your health. bring a rose home for the wife and a movie for the kids. You have planned to make today and every day special. Life doesn’t just happen to you. You must never allow yourself to fall into a depressing rut of sameness. Every day.Make T oday Special You list and tackle your responsibilities head on. Order pizza for the office. you choose a new challenge for yourself. you follow up with your old clients and make the effort to reconnect. today you will watch your diet and take a short walk. You embrace hard work. If you want to generate additional business. you sleep well with a feeling of accomplishment. If an employee has done an exceptional job.
You are a thinking person of action. Take some notes. Your mind is focused on improving your business. Make a habit of writing them down. What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action. 10 15 . Review your notes. Have your paper and pen and pencil and marker available. You are focused on success. It is who you are. highlight.Record Your Thoughts You will have lots of ideas. underline. You can’t help it. cross out and expand your thinking. You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. You are exceptional. Circle. you are probably still thinking about business. When you aren’t at your desk working.
you take a step and then a step. Winners persevere and take another step. You face a pile of papers on your desk. However. After six miles you are tired. give up. 16 11 . you take another step. with patience and honest hard work. Or. You make the first call. You have twenty emails to answer. You pick up the first paper and deal with it. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. you win. you are in pain. Get good. suck it up and do it. Either way.Persist to Win You will be successful. You pick up the next paper. the rewards of persistence will burst forth or slowly emerge. To walk ten miles. Of this. there is no doubt. After eight miles. Be good. Take a deep breath. You want to make ten cold calls today. It will never be over until you say that it is over. Keep trying. but you take another step. It would be easy to find an excuse to stop and few average people would blame you. You respond to the first email. You will never give up. Any particular day may be tough and demand your best effort and concentration.
ten percent of workers are self-absorbed by their own nonwork related problems. They are moving forward. They work hard enough to not get fired. They are risk averse. you will find that workers are divided into three categories: 10. Then. Seventy percent of people are average. reactive and let circumstance and events shape their futures. 17 12 . quits or dies. They spend what they make and have little if anything saved for investment. They are content to be promoted when someone in front of them is fired. Through their own fault or no fault of their own. These are self-reliant people capable of decisive action. study. It is difficult for them to concentrate on doing their jobs. plan and act. there is the top twenty percent of pro-active achievers.In Business. They are ambitious. 70. All Are Not Equal In business. in all countries and throughout all of history. They research. They dare and attempt and sometimes fail and learn and try again. 20. Their performance is marginal at best. They are the corporate leaders and successful entrepreneurs. They are in control.
Take the risk. 18 13 . Research.Risk Failure Average people are risk averse. to face the unknown. Take the risk. You are working for a poorly performing company. If it were easy. They will cling to the perceived safety of the status quo. They delude themselves into believing that big companies will always be there to protect them. Sadly. The extraordinary person accepts the fact that the real economic protection for themselves. everybody. their willingness to change. You love your job. You are alert and aware to problems. plan and then take the risk. their families and their futures lies in their self-reliance and. Your boss at the flower shop announces that she will be retiring and selling the business. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. Get out now. many have learned otherwise. Make an offer to buy the company. Sales are dropping. Your suggestions for corrective action are ignored. It isn’t always easy to try new things without proven guarantees. Find another job or start your own business You are alert and aware to opportunities. often. the average majority would do it. You don’t ignore the warning signs.
get ready and get tough. Push over because all self-made successful people have been there. You have hit the wall. So. customers. yes. The time to prove yourself is at hand. This is the price that you are being asked to pay. The world of business is not waiting anxiously for your amazing personal contribution. clients or patients will switch to your competitors. Partners and employees may disappoint you. And. Without whining. you might be passed over for promotion. Get tough. second guessing or complaining. Climb over the wall. For no good reason. You will lose a big deal. Others have gotten over that wall and you can learn from them. You need to climb over it. 14 19 . This is the wall. You will introduce products or services that will fall flat and cost you time and money.Get Tough On your way to extraordinary. Pay the price. You are being tested. there will be other walls blocking your path. You may bang your knees and skin your knuckles. suck it up and do what you know you have to do to succeed in business.
First. seek the changes which will allow you to be all that you can be as an athlete and a person.Be the Valued Employee The status quo may be comforting. Doing little with your life is much easier and safer than taking risks. Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change. you change yourself. but then you will be a small person. you must seek change. there must be change. but also as it could and should be. but for there to be growth. Instead. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. You must see yourself and your environment not only as it is. Since you seek growth. 15 20 .
Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized. being an extraordinary worker. 16 21 . appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic. you may be highly recruited and can’t resist the pay. Go for it. benefits and perks offered by another company. a superstar. tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course.
” Yes. in Hanoi. Yes. Yes. as you read The Action Principles® and the How Americans Get Rich tips. in Lima. this is what I believe. the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. in Sydney. “yes. in Nairobi. as humans. the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home. We may be different in very small ways but. you will have a positive response. the shopkeeper who offers quality goods and appreciates his customers is successful. the salesperson who follows up with customers to be sure that the product has met their expectations is successful. You will be able to think. To think otherwise is a mistake.The Wide World of Business From anywhere in the world. 22 17 . Yes. we are remarkably the same with the same fears and dreams and aspirations.
23 18 . delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system. To improve your own efficiency and that of your valued staff. However. Time wasted is gone forever.Stop Wasting Time As a business executive. you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. Focused hard work is the honorable path and the sure path to success. you appreciate the value of time. as well as to root out the do-nothings and the perfectionists. motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions. time waster have few friends except each other and no respect.
it is much easier to reach out and help others. Show them the potential that they have to live full lives of prosperity and peace. optimism. You really are going to be appreciated and respected. This is really going to happen. support and spread your enthusiasm.Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day. 24 19 . You are going to start believing in your own wonderful financial future. Enthusiasm. Smile. a zest for life and a positive mental attitude fill you with energy. After your twenty minutes of quiet time each day. something wonderful is going to happen. encourage. Now. You really are going to be financially independent. This is all good. you will feel recharged and ready to take on the challenges on your road to success. when you see and believe all that you can do. You really are going to be surrounded by wonderful family and friends. passion. give. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. motivation.
A beginner makes a rookie mistake. They can look ridiculous and they can be annoyingly frustrating. And. successful person has had his or her own beginning. that beginner was us. frustrated and more interested in making excuses than making amends? Remember. Your job as a business leader is to recognize potential. 20 25 . Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. How does the beginner react to your correction? Does he act defensively? Is he angry. it would be difficult or impossible to change this type of person. Every self-made. at one time.Applaud the Beginner Beginners make lots of mistakes.
it is naïve to believe anything except that you work for youself. Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it. you may get passed by or even run over. What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. You may not. Be prepared. prepare yourself. Give yourself the gift of self-reliance and you won’t be taken for granted. 21 26 . In the real world of business. If you are standing still.Give Yourself the Gift of Self-Reliance Change happens. You may be saved by the action of others. Open your eyes and your ears. Alert and aware. Economies are globalizing. The Internet is changing everything. Take responsibility for your own career. You must know your industry. where it is headed and how you can profitably find your place.
Show how it’s done. You are a veteran and carry the status necessary to command. All your motivational slogans and rallying cries will go for nothing. you’ve earned the right to be taken seriously.Lead by Example If all you do is talk. counselor. As a teacher. it is important to walk the factory floor and get out into the field. gotten a little banged and bruised yourself. employees are apt to dismiss your wisdom or completely ignore you. when you’ve been in the trenches. You don’t hide in your office. This is how a leader acts. Sometimes. Get to know your employees. ask for their ideas and understand their concerns. Lead by example. 22 27 . walked the talk. coach or manager.
Release the stress from your feet. you may be subject to those who gossip. cut corners and take unfair advantage. At any time you may encounter the rude. the crude and the obnoxious. neck and your head. 28 23 . trunk. your contribution may be unappreciated and you may suffer disrespect. your employees and your family. Since you are ambitious. What would be your best course of action to defuse the situation so that you can move forward? You must be the example. Relax. the rock in the middle of stream allowing everyday frustrations and stress to wash by you. seeing in you what they were unable or unwilling to do.Control Conflict Welcome to modern living. Your first instinct is to retaliate but never retaliate in anger. In the workplace. Breathe deeply and let it go. legs. hands. some may be jealous of your progress and ultimate success. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness. arms. You do this for yourself. release the pressure and consider your options. You may not always like what is happening but this too will pass. At home.
You feel it in your gut. 24 29 . Many times you don’t have to do lot of soul searching. You don’t have to call a committee meeting before you take action. You get the facts. then go ahead and do it. Odds are. When business is slow. If you do feel it. you’ll be right. There may be family pressure to hire your troubled bother-in-law. she finds chores to do.Listen to Your Instincts As your knowledge base grows. When a customer has a problem. Find some other way to help him. know it. You know what to do. you know it will work. she smiles and solves the problem. You observe an enthusiastic young woman working at your local coffee shop. You make her an offer to work for your company. You know this is a bad idea. She is a good worker. You drive by an old building and you immediately see this building transformed into your next successful business location. You are a business person and not a social worker. Do not hire him. you instinctively know what will work and what won’t. While others are skeptical and hesitant.
Yet. You may take a few lumps as you move along the learning curve. If ten customers tell you no.Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. everyone would do it. You put your name forward for that raise or promotion. If it were easy. They are content with the sameness of today being like yesterday. You may not succeed immediately. If you want to take the easy road. it is persistent effort that separates winners from losers. average people will agree with your choice to delay or avoid. you will find many to support your reasoning. you gain strength. However. You are that somebody willing to take the risk of starting a business. Understand that no one wants to face rejection again and again. 25 30 . and you still believe. If it were easy. with each challenge faced. you ask another ten. the rewards for success wouldn’t be as pleasant. Average people don’t want to push or be pushed. Because you validate their own inaction.
The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning. It is having a goal and working passionately toward that goal. They always will. The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit. smile and get busy. An exceptional man or woman will succeed at any business any where.Style and Attitude and Work Matter Following The Action Principles . It is a style and an attitude. 31 . you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing. They always have. Stand tall.
and the courage to follow through on things you believe in. It is being who you really are. drive. toughness means playing by the rules but also putting those rules to work for you. Donald J. toughness means avoiding complacency. even when society wants you to be somebody else. while keeping the big picture in mind at all times. Trump Businessman Get T ough Toughness is pride.27 Donald J. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose. meeting and solving problems head-on. It is looking at an adversary across the desk and saying. commitment.” 32 . Trump For a nation. even when they are under attack. simply. “No. In business. It is solving problems instead of letting them fester.
to sell your business to your competitor. but at times. you probably aren’t going to be working forever. When you are known as a capable. Not always. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world.Buying and Selling Businesses You don’t have to crush your competitors. In business and in life. Since there is usually enough new and underserved business to go around. it may be advantageous for you to acquire your competitor’s business or. 33 28 . there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. these opportunities do materialize. Perhaps on your path to wealth. at some point. Since there are economies to be gained from greater size. successful businesspeople are always thinking about investing and divesting. This is the plan. honest and respectful businessperson. if you are following The Action Principles® philosophy of self-improvement and service to others. the odds are that you can peacefully co-exist with others in your industry.
You are a leader in your industry. 34 29 . often working just hard enough to not get fired.Be Proud You exercise and watch what you eat and how you dress and how you treat others. You set the bar high for yourself and you expect the same from your workers. There is no secret to your success. You study and work hard. you have more because you do more when more is needed. These average employees. Take joy in doing an exceptional job. Many employees can’t stand the pressure of working in a competitive. Be proud of yourself and your company or keep changing until you are. You are a listener. You are ambitious and goal oriented. dynamic work environment. can find employment elsewhere. perpetually waiting for the next paycheck. You delay gratification and invest. You are a demanding employer. You are a volunteer who is generous with your time and resources. You employ a staff that wants more than being ordinary and they expect and receive above average compensation. Be proud of who you are for good reasons.
go. 30 35 . You have to plan and take decisive action. the generals frequently call them. go. you have to train every day to be prepared to meet the challenges of the marketplace. You can become a perfectionist. you’ve got to take action and adapt to the environment and the circumstances as you find them. In combat. Marine battle planners look for a seventy percent advantage and then they go. They train every day to face all types of scenarios. Don’t over analyze. No one is going to come up to you and hand you a bag of money. Don’t procrastinate. When a dangerous job has to be done quickly. you can’t plan for every possible eventuality. Do what needs to be done and get it done. They have to be adaptable and decisive.Be Decisive The United States Marines are a rapid deployment force. Take action. The Marines have to be ready to fight anywhere under any conditions. In business.
Three Rules for Business Success You can spend years in business school studying complicated economic theories. Ask for more business. You can search the world for hidden secrets. make them your mentors. you already know what characteristics make a business successful. Very simply. You can do more. Offer a quality product or service that the market demands at a fair price. You do not need to do more. 3. Simply start and continue to do what you know you should be doing. There are three simple rules required of all successful businesses: 1. 31 36 . Don’t fool yourself. If possible. 2. Say thank you. you can start a business and get to work. Or. as an alert and aware consumer. Find the leaders in your industry and do what they are doing. Copy success. Appreciate your customer.
Eventually. It is much better to live by a code of honor and core values. It is much better to be a serious person who takes his business seriously. In the short run.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated. You can cut corners on your products. many will relish your demise. You know the right thing to do. You will be rich but reviled. Your word and your handshake should mean everything. You can be deceptive in your advertising. You can recommend unnecessary services. 32 37 . others will have noticed your duplicity and may plot against you. you may think that taking advantage is an advantage. In the long run. You can decide to set the standard for your industry and maintain your core values. You can feel good about who you are and how you earn a living.
put away the cell phone and just retreat to where you can find your own way to relax. there comes a point when enough is enough and when you must save yourself and say.Stay Centered As a successful person. there will always be demands on your time from competing interests.” If you are overworked. As a successful person. your natural inclination will be to try to do more. do it. However. Naps aren’t only for children and meditation isn’t only for monks. you’ll need to leave work alone. Your health will be affected. forget the email. Find your calm center where you can recharge your batteries. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing. You need days off and you need vacation time. The work and the problems and the opportunities will all be there tomorrow. need sleep and are stressed and angry. All those forced to be around you will suffer. At times. your efficiency and productivity will diminish. 33 38 . “no.
benefiting the local economy and community while allowing your workers their chance to live happy and productive lives. success in business can mean more than money. You are in control. laying a smoother road for your heirs to follow. You can love the challenge of creating and building your business. You can make the choice to take early retirement. But. You can love the feeling of pride that comes from offering a quality product or service to your valued customers. You can love the opportunity to be a leader to your employees and a positive example for those in your industry. You can love the feeling of power that self-reliance gives you. you can find a lot to love.Love Many Things Being a successful businessperson. develop your special talents and build a solid financial estate. You can love that you are providing good jobs. You can love the high standard of living resulting from your hard work. 34 39 .
You are in business to make money. All customers are not always right. magazines and television.Forget Everybody Rather than trying to reach everybody. Some bring to the workplace personal issues far beyond your control to correct. Find ways for those with influence to sample your product and talk about it. Some have unreasonable expectations. Start the buzz. You are in business to make money. many with little or no interest in your product or service through traditional mass media advertising. Sometimes you have to make personnel changes. You can never be all things to all customers. Not all employees are created equal. newspapers. you might be much more effective by finding online niche markets. Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. 35 40 . Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field.
You are a proud example of a leader. It is your confident presence that says that you belong where you are. hands and steady eyes matched with a gentle smile. clothes and jewelry. car. You have nothing to prove or defend.Maintain Your Presence You are a successful business person with a nice house. You have studied your business inside and out. You are like a steel bar wrapped in cotton. You are curious. You have strong quiet. Praise or criticism does not affect you because you know who you are. open minded and a good listener. You act naturally and relaxed. You willingly share your enthusiasm and good fortune. You have diplomas and awards. 36 41 . However. vendors and your customers. it is not the trappings of accomplishment and wealth that will bring you respect. You work hard and you appreciate those around you: employees.
The moral is that if the business doesn’t matter you should choose something that you love doing. 37 42 . The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. work doesn’t seem like work.The Business Doesn’t Matter The business that you choose doesn’t matter. When you love your work. The business doesn’t matter but your style and attitude do matter. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama. you will soar far above the average. With The Action Principles® and the three simple rules of business as your guides. There are five thousand different types of businesses and people have gotten rich from all of them. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow.
Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.
Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44
Ross Perot American Business Leader
Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.
Reward them. Make everyone feel that they are a part of an important team doing honest work.Show Loyalty Build employee loyalty through fair dealing. To get it. Let employees know that you appreciate their efforts. It is easier to sell to a loyal repeat customer than to try to sell to someone new. 41 46 . With good news or bad. you have to give it first. keep them informed and in the loop. It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. Thank them. You need your core of loyal veteran workers to set the example and lead the way for new hires. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service. Loyalty is a two way street.
Always be on the lookout for people who can advance your career.Advance Your Career You are a self-reliant. partners. you can read business books. consultants. teachers. and thank them. investors and other businesspeople. You are hard working and opportunistic. You know who you are and where you are going. financiers. Good things will happen because you make them happen. You don’t sit still and hope that some lucky opportunity will befall you. You are alert and aware. You have identified the leaders in your industry and you know what they are doing. Self-promotion is a good thing. Listen. 47 42 . you know what it will take to reach the next leadership level of responsibility and income. politicians. You can take courses and join and participate in trade associations. Seek their counsel and ask for their help. vendors. From your research. blogs and journals. such as: executives. You have your goals and objectives and to-do lists. clerics. take-charge person on a mission to build your career. To get ahead. This is how you’ll get ahead. Let your bosses know that you aspire to greater things.
This will help you to concentrate on what you do best and allows you to think. Precisely explain your expectations for the task. Be sure the employee understands the requirements and due date. Match the right person to the right task. which means learning how to delegate assignments. plan and improve organizational efficiency. 43 48 . Establish a realistic completion time. Ask the employee to assume responsibility for the task. Periodically. You also delegate tasks that employees can do better than you. Say thank you. You assign tasks that are cost and time effective for others to do for you.How to Delegate You can get more done with others’ help. Encourage feedback if problems arise. follow up.
For each specific project. 44 49 . ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money. This is not you. which is your success. what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success.How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by. you will be on the road to project success.
your entry is almost guaranteed. In the corporate world. You will know what your leaders do and how much they earn. It will be your goal to join this elite group. if used. 45 50 . With your work ethic and core values. You have a special talent which. you are going to rise quickly to the top twenty percent of your profession. If you own your own business.Develop Your Special T alent There is something special about you that makes you one in ten thousand. The vast majority of people never find the time or have the resources to identify and develop their special talent. This does not have to be you. You will have the time and the resources necessary to find and develop your special talent. will better mankind. you are even better positioned to define your own financial future. This is sad.
take them to breakfast or lunch. Find out what they are doing and do what they are doing. read your trade publications and identify all trade websites and blogs. You learn all you can about sales and you find the leaders in your industry.Copy Success You learn all you can about your product and your customers’ needs. When you find suitable role models. what would they do if they were you? This is called copying success. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. you must follow-up with a thank you and this is also copying success. Join all applicable trade associations and participate in meetings. Of course. To find the superstars in your industry. Most successful people will be flattered and not annoyed by your attention. seminars and conventions. 46 51 . maybe most importantly. Don’t be shy about asking for advice and networking assistance. Ask and listen.
what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. Every day. happier and more successful person. There are personal areas that need improvement. you look for small ways to challenge yourself and spoil yourself. Be honest with yourself. 47 52 . positive habits and become a better. In this defining moment. This list helps you to separate the urgent from the important from the routine. you stop to think about where you have been.Develop Winning Habits Every day. What can you do to make more money and advance your career? You work from a prioritized to-do list. No one is perfect. At work. No one knows you better than you. where you are now and where you are going. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit. you can choose to invest one month in the formation of new.
You don’t need advanced college degrees. You are your own business. You have all you need – you. If you have the courage to talk to customers about buying a quality product or service at a fair price. Most people can’t do this job. A person who can bring in business is a very valuable asset. you can be a successful commissioned salesperson. They can’t knock on doors. “Some will.Salespeople Rule Every company relies on its sales force. This is why sales people are highly paid professionals. They take rejection personally. You are among the elite. So what? Next. your fortune is make. Some won’t. They can’t work alone. All the jobs in the company depend on the sales force’s ability to sell. If you can understand and accept the following little reality of marketing.” 48 53 . partners or venture capital.
Appreciate that some may praise your hard work while some. you don’t need a lot of motivating. The rest of the time they are engaged in nonbusiness activities. Because you are goal-oriented. You have accepted hard work. this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. even though these are the tasks which may be the most productive for the company. Many people don’t work very hard at work. Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs. The salesperson doesn’t want to take the extra time to explain the extended warranty. Over time.Accept Hard Work You know and accept the value of hard work. You want to work at work. may resent your willingness to do more than is required or expected. 54 49 . The real estate agent doesn’t want to show a house on a Sunday night. especially less ambitious co-workers. What others avoid can become your opportunity to profit. The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied. Some people are productive only half of the time.
The Boss is The Rainmaker In a small company. The law office needs clients. Without customers. until your business is well established. always trying to get the next job. will be as the rainmaker. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. As the boss. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. If you own a restaurant. you have no business. The chiropractor needs patients. perhaps your only function. The caterers need functions. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends. 50 55 . If you own a house painting company. your primary function. you may want to work on the crew but your real job is knocking on doors and always. someone has to bring in the customers.
create a better rapport with your audience by coming out from behind the podium. 56 51 . Smile. When you are giving a presentation. legs and toes. Plan what will you wear. Nodding your head shows that you are listening and are interested. Make your speech short and conversational. Introduce yourself. Take a deep breath and relax your body from the top of your scalp. how will you stand and sit and how will you be warmly received. chin. People who are in agreement with each other will usually be mirroring each other’s moves. you can mentally rehearse and practice. Respect others’ personal space. Keep your chin up. Before you ever open your mouth. how will you sound. arms. eyes. shoulders. your body is communicating your interest and your power. torso. Listen and don’t interrupt. speech or presentation. Tell stories. cheeks. neck. Keep your hands open and exposed.Communicate with Ease Body language is important. forehead. Breathe and relax. fingers. Have a comfortable yet firm handshake. Stand up straight. using the theater of your mind. Don’t preach. mouth. Before a big interview.
If an employee becomes self-absorbed by his or her own personal. As an owner or manager you must remain aware of all of your leadership obligations. aware. You must be alert. You are running a business. don’t allow the situation to fester or linger. At the first sign of concern. He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. compassionate and decisive. Have a personnel policy in place to deal with troubled employees. bring the employee into the office and have him read the policy. you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. for the sake of all. Act sooner rather than later. Answer his questions regarding his rights and responsibilities. 52 57 .Helping T roubled Employees One troubled employee can poison a work environment for everyone. outside problems. Be fair but be firm and.
even if you succeed at the convincing. Then. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. don’t fix it. you double your challenges. you have to make them buy from you. You want to research and stick closely to the tested. See what you can do. In general. this is best done after your business is established. If it works.Imitation before Innovation See what others have done. After your business is established. Again. there will be plenty of opportunities for you to innovate and try new ideas. Follow it. As you think about entrepreneurial opportunities. when starting your own business. Copy it. When you invent something. You first have to convince customers that they want your new or better something. don’t forget any networks or connections that may give you an advantage in starting your own business. you are an entrepreneur and not an inventor. 58 53 .
Partnerships that go bad can be a nightmare.How to Choose a Partner A partner is someone joining you on your journey to financial independence. You will meet regularly and exchange information in a supportive environment of mutual respect and trust. If you are an ambitious hard worker. Partnerships are a two way street. Choose wisely and benefit. always offering each other objectivity and positive reinforcement. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another. You have complimentary skills. Select a partner whose style and attitude is compatible with your own. You should expect that your partner would be a professional who would support The Action Principles®. Allow these core values to provide a framework for working together. Good partnerships are a blessing. There must be a shared vision and a comfortable balance of power. 54 59 . your partner should be likewise. The idea is that you both stand to achieve more with the help of each other.
average people spend every dime with nothing reserved for retirement. Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. They are forward thinkers. In marked contrast.Invest In Your Future Regardless of their annual income. Average workers without investments may have to work until the day they die. Average people think in terms of immediate gratification. They realize the time value of money and how sound investments made today can have a compounding return tomorrow. The rewards of hard work and investing can be powerful. Average people will wonder. selfreliant workers may be in a comfortable financial position to retire in only a few decades. how the selfreliant accomplished what they did. wanting what they want now. 60 55 . A self-reliant person thinks differently. They will assume it was through inheritance or luck and they would be wrong. They hope that their companies or the government will take care of them in their old age. Average people typically work forty hours a week and feel satisfied and exhausted. but too late.
You may love your job enough to never retire. Or. sell the business and retire. It’s easier to give your time if you already wealthy. acting or artistic career. if you work for yourself as an entrepreneur. maybe not. Volunteers can assist with many problems in the world. early retirement can be your specific goal. writing. Retiring early doesn’t just happen. It is a young person’s plan to make. If you work for someone else.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties. However. It’s tough to launch a singing. You will work hard for fifty or more hours a week for twenty or thirty years. The average age of Untied States Senators and Supreme Court Justices is nearly seventy. rich and retired. Invest. but not if you are young. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. This is the plan. These are nice options for those with sufficient investment income. These men and woman love their jobs. early retirement might never happen. 56 61 . Summer Redstone was one of the most influential men in Hollywood into his eighties.
62 57 . observe and study. You research. Some will be pessimists who always look at the bad side of everything. Have faith in yourself. proceed anyway. Believe in yourself. When you venture out beyond where average people are comfortable. and will your special talents be developed and recognized? Have faith. Only those with faith will try and try again. when you dare and challenge and test the status quo. You have seen what others have done and you see no reason why you can’t do the same. you will meet many doubters. Have faith. Persist. You may need a thick skin to listen and then. Some will be skeptics who are jealous of your courage and your willingness to take risks. Will your new business succeed? Will your investments prove wise? Will you retire early. but only those with faith can sustain their efforts for the long haul. Some doubters will be your family members.Have Faith Anyone can be hard working and motivated for a little while. trying to protect you. Go for it.
a self-confident individual and a decent human being. you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 .Your Core Values As a successful businessperson.
Ideas. Everyone commits to doing his or her individual best to work to a high standard. When mistakes are made and business is lost. 59 64 . Everyone should take a personal and team pride in beating the competition and being the choice. Responsibility and accountability must be accepted. Consumers have a choice.How to Build a T eam To build a strong business team. each individual must subscribe to the principle of putting the team first. salvage what you can and make amends. Individual strengths must be identified and appropriate roles assigned. reasoned criticism and questions must be encouraged. Those with experience must be willing to teach and assist beginners. suggestions. The team’s mission must be outlined and understood through clearly defined goals. everyone should band together to figure out what went wrong. respect one another and share the credit for the greater good of all. Then pull together to leave the past behind and move on to new challenges. Each must be willing to make occasional personal sacrifices.
Copy them in manner and dress. well dressed and confident. You must know what characterizes the style and attitude of a winner in your profession. 65 60 . stay alert at industry meetings and find the people who have already done what it is that you want to do. Like what you see. Your manners should be impeccable. First impressions are lasting and all impressions are important. Look the best that you can look. Go through your trade publications. When you are successful. others will turn to you as the good example. or change until you do. confident person capable of taking immediate action to achieve a worthy goal? You should. you can look well groomed. your best self.Look in the Mirror Look in the mirror. Do you see an Action Principles® Champion? Do you see a tough. Set the example. Be yourself. thoughtful spiritual person of action? Do you see a fit. farmer or bank president. Whether you are a soldier. Keep improving. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust. You are who you appear to be.
a leader in your industry. thoughtful. a tough. You have the free will to choose who you will become. See yourself as a hard worker with enough money to pay your bills. See yourself having enough to give back to those deserving who are less fortunate. See yourself earning in the top twenty percent of your profession. spiritual person of action.20% extra to invest. See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless. stop imagining and do it. 61 66 . think of yourself as an Action Principles® Champion.Imagine You are what you think about all day long. See yourself as a respected member of your community. See yourself as a successful businessperson. Now. So. live comfortably and still have 15% .
When you make a promise to a customer. You will do your best to offer the highest quality goods and services. which means not just perceived value. Your good name and your solid reputation will be held sacred. 62 67 . but real value to your customers. You will still build your business for the longer haul based on honesty and integrity. whether that means more business for you or not is not relevant.Hold Sacred Your word is your bond. safe work environment where all employees can prosper. you will do everything in your power to deliver what is expected and more. You will be truthful. When customers put their trust in you. you will never betray that trust. You will lead and insist upon on a team effort to provide a clean. You will give honest recommendations. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years.
when necessary. You will find the leaders and in your industry and you will listen to them. You are able to step back. Your strength is that you know what you want to accomplish. You are consistent. You have a personal mission to complete. You will share. hard worker who will concentrate on the difficult aspects of your job and who will. volunteer Your strength is that you are not greedy. You are determined to make your one life meaningful. Your strength is that you are an ambitious. They put you among the elite. You have goals and objectives. You don’t grab more than you need. Focus on these strengths. You are the person who will stand for what is right. 68 63 . You will read books related to your industry. surf websites and will participate in trade-related blogs.Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. Your strength is that you are willing to learn. Others know what to expect of you.
Your faith may be tested. with plenty of pot holes and boulders to avoid. When you hit a wall. the road will be curved. you may feel crazy to keep going. Many around you will be quick to say. courage. If you are making the same mistakes again. you will risk and fail. It will take courage to be a contrarian. You may try again and still meet defeat. then. No one expects you to be more than you expect for yourself. you will become a seasoned veteran and your persistence will pay off. Have. as most do. you are crazy. With the best of intentions. You will be delayed. if you are learning from your mistakes. 64 69 . to carry on and persist. “I told you so. More likely. face your fears and do it.Understand Courage Rarely will you find a perfectly smooth straight road to financial success. it will be easy to quit.” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. Now. with courage. However.
devotion to excellence in all things. even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. If you strive for excellence you can and should have a substantial impact on the world in which you live. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand. It is the individual who has acted or tried to act who will not only force a decision. one concerned and dedicated person can meaningfully affect what some say is an uncaring world. but have a hand in shaping it. Justice of the U. 70 . or private realm. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way. governmental. Aim high. complex world of ours.65 Sandra Day O’Connor Former Assoc.” As his career attests. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful. Sandra Day The individual can and does make a O’Connor difference. S. even in this populous. Whether the individual acts in the legal. The individual can make things happen. can have its rewards. So be a full participant in life’s opportunities.
Success is lived today and every day. optimistic and happy today. you can make the choice to tackle something personally challenging that you have been avoiding. You can decide to be well read. Starting today. You must do your best to make the best of each day. You can decide to be positive. You don’t have to wait for a promotion. Your future will be based on the decisions you make today and live every day. You can decide to change poor habits into winning habits starting today. today. Your life is a succession of days. 66 71 . Do it and feel good about doing it.Run the Short and Long Roads Today is the short road. the cumulative effect of good days will be a wonderful life of respect and accomplishment. Success is not a distant goal. Your future is the long road. You can decide to work hard and share. well groomed and well spoken. You can decide to be fit. On the long road. to get married or to graduate.
it isn’t. Your logo. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors. Focus. Know your brand. If you have to worry if your message is in good taste. keep running the same ad until it stops working. it will take 7-12 consistent impressions before you are noticed and more to be memorable. Know the media. Do your research. Keep it clean and honest. They should compliment each other. Satisfied customers are your best advertising. 72 67 .Advertising Basics Know your business. No business can be everything to everybody. stationary. Find the leaders in your industry and design your advertising campaign around their online or offline strategies. Know your target audience. slogans. Find your niche and the media that targets your niche. At a minimum. Talk with and not at your audience. Set measurable objectives. Talk to your customers about their preferences. so ask for testimonials and start the buzz. website and advertising should be simple and direct. When you produce an ad that delivers the desired result. colors.
or you can simply get over it. The important point to remember is that you aren’t a bystander who will never know victory or defeat. You a player in the game and you have had successes. Successful people still make a lot of terrible business decisions. You can learn from the obvious signs that you missed and do better at your decision making the next time. time moves on. you can kick yourself forever. You can’t do everything. Stop looking back and keep looking forward. With hindsight. you might want to shake your head in disbelief at how good those missed opportunities look now. but you can and have done something. 68 73 . Well. Stop to look at all that you have accomplished.Close the Door on Regrets Smart people still do a lot of dumb things. The past is the past. Close the door on regrets. The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets.
you’ve got to ask for it. Let them go. they will grumble about everything and. If the bargain hunters are also cheapskates. You want to deal with the consumers who insist on dealing with the best. Raise your prices and be seen as a premium brand in your industry. you can’t be shy. produce the lowest profit margins. Gucci.Raise Your Prices Being an entrepreneur. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience.” 69 74 . in most cases. Follow the advice of the luxury goods maker. give yourself a raise and then prove that you’re worth it. Raise your prices. “Quality is remembered long after price is forgotten. Raise your prices. If you want more.
Most are entrepreneurs who own their own businesses. Eighteen percent have master's degrees. Two-thirds of millionaires work between 45 . Half of millionaires’ wives work and most are teachers. Ninety-seven percent own a home.The Typical American Millionaire The typical American millionaire actually has a net worth of $3. He is a fifty-seven year old married male with three children. There are over eight million millionaires in the United States.55 hours per week. Two-thirds of millionaires work for themselves. The majority of millionaires never received even a single dollar in inheritance or any money for college. Eight percent have earned law degrees. have a college degree and are still working. 75 70 .20% of their income. Six percent are Ph.7 million and an average annual household income of about $250.D.000. Most invest 15% . Eighty percent are first generation affluent.s. Six percent hold medical degrees.
health and spiritual needs. You do what you have to do. If you dislike your job. It takes boldness. so figure out how you are going to raise downpayment capital to acquire investment real estate. you have to be self-reliant. Every day will bring you one day closer to your goals. It takes a plan. make a plan and execute that plan. Average people waste a lot of time. figure out how you can advance your career and act. you can work to pay your bills. It takes a will. If you have to work fifty hours per week rather than forty. remember these ten important words: “Know your customer. figure out an exit strategy and act by getting another job or starting your own business. know your product. If you are a business owner or salesperson. social. 76 . you are prepared to do that. ask all to buy.71 Act With Boldness If you want to be in the elite. If you like your job. You can work to raise money for investment and manage your investments. If you are well organized.” Rich people own real estate. You will still have time to fulfill your family. It takes sacrifice.
You will feel the pull drawing you.Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and. You will enjoy a comfortable life. By aiming at the top one percent. But. the known and the predictable. You may make a change and.” has an extremely strong pull.S. tempting you back to your old ways of easier days. “The only easy day was yesterday. as the U. the 99% simply continue to do what they've always done: the easy. bad or indifferent. the convenient. the top twenty percent will seem like a very easy target to hit. have to change again and once again. which means “things as they are. you should attain all of the material wants and needs for yourself and your family. Routines are hard to change. One Percent! What about the other 99%? Good. 77 72 . The status quo. only one percent will ever take the action recommended.” What do you really need? If you are in the elite top 20% of achievers. of the few who do. then. Navy Seal Commandos say.
They are coaches and trainers.Do What You Love Doing There are a few people making a lot of money as professional soccer stars. You have one life. writers. You hate being a bus driver but you’d love being a portrait painter. promoters. advertising reps. They are: announcers. Find the work you love and go for it. When you do what you love. 73 78 . You don’t like working in a hardware store and you’d love working in a bird sanctuary. You made a mistake going to law school because you’d love being a personal trainer. groundskeepers and team executives. you should be able to work in the field as many people do. There is an entire world wide industry of people making a good living from the sport of soccer. They are salespeople who sell equipment. If you love soccer. Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things. photographers. work doesn’t seem as much like work.
You know that too many businesses treat you like they are doing you a favor. Every day. smile and be appreciative. your success relies on your ability to convince them to choose to spend their money with your company. When they do choose you. you have no business.Appreciate Your Customer People have money and they choose how to spend it. 74 79 . To build your customer base. Keep reminding yourself that without customers. you know how successful businesses operate. the more detached the employees may be from service to the individual customers. the disinterested clerk or the rude secretary. As a consumer. listen to your customers. Make good on mistakes and reward loyal customers whenever possible. This is a mistake and a sign that the large company may be losing touch and business. Appreciate the customers you have. As a businessperson. Thank them for their honest input. you may encounter the grumpy plumber. The larger the company. Pay attention to complaints.
Learn who the powerful people are in your community and court their support. You are a businessperson in the real world. Practice remembering names. You need to form satisfactory relationships and connect with lots of people: customers. you are a good networker. Think likeable. It should be a long list. If people smile when they see you enter a room. technicians and even competitors. Keep in touch. Networking is a two way street. Hand out lot of impressive businesscards. Join trade associations. Be able to explain clearly what you do. All networks begin with you as a strong link. Speak up. competent and helpful. Don’t make people have to guess what you do and what you’d like them to do for you. You should make a solid impression on those linked to you. If someone gives you a prospective lead. Become involved in local business groups.One hand washes the other. Ask for the business. You get what you give. You are not a monk living alone in a mountain cave. he will expect you to reciprocate. Volunteer for committees. 80 Build Networks 75 . shippers. suppliers. Ask for testimonials and referrals. Cultivate relationships.
which is taking money away from them. you want to retain them by offering competitive salaries. You want sales people who are knowledgeable and ambitious. which is giving people money. ask prospective employees to read The Action Principles®. Hire slowly. Ideally. What do you think about what they think? 81 76 . Frequently. is a lot easier than firing.Hire Slowly Hiring. Between the first and second interviews. you want new workers to be smart and hard working. You want workers who will comfortably coexist with present staff. your best new hires will come from the recommendations of existing employees and from your own networking. When you have acquired a winning staff. If you want the best. You want customer service employees who are problem solvers and who follow up. You want executives with good communication skills who will get up from behind their desks and lead. They should not need a lot of hand holding and can either hit the ground running or learn quickly. You want front counter staff to be pleasant and accommodating. benefits and perks. you have to be the best yourself. You want to hire people with the right qualifications for the right job.
Call him to the office and be short and to the point. This is a difficult part of a manager’s job. Do not disparage the problem employee. These workers may have been involved in unsafe. deceptive or dishonest practices. have a witness present. have shown repeatedly that their job performance was unsatisfactory. The termination should not come as a complete surprise. Their image or manner may be unprofessional. You fire employees for personal reasons. They may be missing during work hours or. severance package and grace period to find a new job. a final warning will carry a thirty-day grace period to correct the problem or be terminated. If you expect trouble. Do it. Document everything. He should be escorted to his work area to collect personal items and immediately escorted out of the building. A laid-off employee is released for business rather than personal reasons. The fired employees should have received prior written warnings regarding their behavior or performance. Normally. The business may be in a slump or the employee’s position may have become redundant. Don’t linger. 82 77 .Fire Quickly There is a difference between laying off and firing an employee. This person may be given an excellent reference. Explain benefits to which the employee may be entitled and how references will be handled.
4. Never ask someone to act unethically. even if someone else tells you to. Avoid conflicts of interest between work and personal life. Seek assistance if you have questions about ethics. abuse or conceal information. Never manipulate. 10. 2. Never act unethically. 3. 6. misrepresent. 8. Be honest and fair. 5.The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer. Cooperate with any investigation of possible ethics violations. 78 83 . 9. 7. Never discriminate. Report ethics violations. Wal-Mart: 1. Follow the law at all times.
The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source. Self-confident people aren’t afraid to have Jack Welch their views challenged. They relish the intellectual combat that enriches ideas. Don’t ever compromise “being you” for any job in any institution. How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it. and wearing ambition on one’s sleeve can have the same effect. 84 .79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer. There is a fine line between arrogance and self-confidence. Legitimate self-confidence is a winner. They determine the ultimate openness of an organization and its ability to learn.
You read. You contribute. Today anywhere in the world. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. You hang out with smart people. 85 80 . You question. You try to understand why happy people are the way they are. You question why civilizations rise and fall. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money.Learn All education is ultimately self-education. a motivated student equipped with broadband can get a better education than a lazy Ivy League student. You are proud and confident in your self-education. You must make your diplomas and degrees worth more than the value of the paper. You are curious to know how and why some people get rich. You had an advantage. Those days are gone forever. You must do the studying. You listen. The job of the teacher is to guide and motivate. You want to know lots of things because you want to do lots of things. You learn. Your life must be a never ending thirst for knowledge.
When you are the head teller. There is no time to be shy. This is your career.Ask a Lot of Questions You are a clerk working in a bank. You have a lot of questions to ask and a lot of listening to do. Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you. You are a student taking a course. 81 86 . There is no book to tell you how to do this. You are the opposite. If you want something. you want to be the manager and then the president of the bank. You must do your own research. Based on the information you receive. observing operations and asking a lot of questions. People are not mind readers. You are asking lots of questions and tailoring the course to suit your objectives. Average students sit like stone statutes in class trying to avoid making eye contact with the professor. you will take action. ask. You want to be the head teller. There is no such thing as mental telepathy. ask.
their lives. You can read the history. As a business person. There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. you are lucky. Take advantage. 87 82 . most famous business leaders have written autobiographies to show you the way to achieve your own success. there were heroes who shaped the world. their style and their attitudes have been researched and recorded. Besides biographies. heed the warnings and stand on guard. on the web. it is there. Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them. The work is there. In the libraries. All education is self-education. in the bookstores. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times.Read Biographies The lives of the greatest people ever to walk the earth have been documented. From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa.
We are at the dawn of a new Industrial Revolution. an Action Principles® Champion. Average people are waiting in hope that good fortune will find them. The business world is changing at lightening speed. 83 88 . Talk to your customers and vendors. you lose. Listen to your mentors. You are identifying the next step toward your goal and you are taking it. Go to local business meetings and industry conventions. Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise. Read your trade publications and blogs. You. are not waiting. Learn from your competitors.Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success. You aren’t afraid to hear the truth and learn. Find out about the new products and services being offered by the innovators in your industry. If you snooze.
you will be curious. However. lose time. You spend a lot of time and a lot of money opening a new location. some of these ideas will be bad.Heed the Warnings As an Action Principles® Champion. 84 89 . Yes. Survive to succeed another day. lose money and feel humbled. your wallet may be lighter and your ego may be bruised. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining. Pull the plug. Get out. Heed the warnings. Be smart. Many of these ideas will be good and will improve your business and advance your career. Take your medicine. Do not throw good money after bad by trying to save a failed strategy. After a few months. You will have lots of ideas. some very bad. You made a mistake. Bite the bullet. You have high hopes but hope doesn’t pay the bills. Be tough. Heed the warnings. heed the warnings. Even the best and the brightest make mistakes. you realize your error. always researching and learning. Be real.
Where low prices are just the beginning.S. It’s everywhere that you want to be. Verizon. Always low prices. The power to be your best. Solutions for a small planet.American Business Slogans Ford. Pay less. Where do you want to go today? Visa. U. No surprises. 90 85 .S. We are driving excitement. IBM. Be all you can be. Chevrolet. The proud. The few. Cadillac. Army. Apple. Holiday Inn. Wal-Mart. Built for the road ahead. Microsoft. Target. U. Walt Disney World. Marines. N. All the news that’s fit to print. The heartbeat of America. The best a man can get.Y. Creating a higher standard. Gillette razor. Make the dream come true. When you care enough to send the very best. Pontiac. Hallmark. Make progress every day. Expect more. Home Depot. Times.
They read. Everything you need and want to know is in books. Read forty biographies. Read forty books on real estate investing. e-books. make that goal to do a lot more reading.Read. Read. magazines and on the web for you to read. If you are going to set a new goal for yourself. 86 91 . A-B-A-B. This is a very good reason why the average person is going nowhere fast. Read every day. Read forty books for pure enjoyment. Read forty books on a subject and you will be a world authority on that subject. newspapers. Never be bored. No excuses. Always Bring A Book. Read forty books on small business. Smart people read. The average person reads one book a year. Educate yourself. Read There is one significant characteristic that separates smart people from the crowd. Never waste time. Never be alone. Read.
80 – 200 words is a good length. It may take you a few tries to get the proper words and tone. you need an elevator pitch. Your objective is to exchange businesscards and. Hence. 92 87 . Your favorable first impression must be professional: simple. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. impressive. You may want to write different variations for different prospects and situations. What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. conversational and unrehearsed. interesting and brief. All the writing and editing and practicing is worth the investment. perhaps to arrange a follow-up communication. direct. You have two minutes.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. friendly.
It is easy to say. volunteer for a hard job and say.A Few Important Words Good manners open doors and are welcomed anywhere. You establish an immediate.” Say them. “If it is to be.” Remember the Golden Rule. children and company. positive rapport with people by remembering and using their names and the names of their spouses. “Please.” and “May I help you?” and “What do you think?” Say them anyway.” and “Thank you. “Do unto others as you would have them do unto you. Be sure that your manners and language are impeccable. mean it.” Live by these important ten two-letter words.” Any time you give your word. “Take me. Be that one person who will step forward. That’s important! 88 93 . It may be more difficult to say to say. “I’m sorry. it is up to me.
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94
Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95
Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.
Do the employees appear cheerful and helpful and ready to help or bored. In private. 97 92 . you should immediately take corrective or supportive action. praise exemplary behavior. You’re the boss and supervision is an important managerial responsibility. give suggestions or warnings to employees needing remediation and in public. rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation.Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs.
chances are you’ll catch only those little fish. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall. you’ve got to go where the big fish swim and have the correct bait. Somebody is going to make the next big deal. If you want to land the big fish. Copy success by finding the people who are making the big deals. You may find your best prospects while playing golf at the country club. sounding like they sound and doing what they are doing. wear the right clothes and carry the right accessories. Don’t sell yourself short. Some salespeople sell house trailers and some salespeople sell shopping malls. Start hanging out with them and looking like they look. and having a power breakfast at the right restaurants. It is how big business is done. This is not all superficial.Go for the BIG Fish Tf you are fishing for minnows. You may look like you belong if you drive the right car. enjoying the museum. You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. You want to be at right place at the right time to make your elevator pitch for your next big deal. why not you? 98 93 .
Hire an assistant carefully because you will be spending a lot of time with this person. This person represents you. An assistant frees you to do the more difficult parts of your job. you must clearly outline your expectations with a detailed job description. You can teach an assistant your job. During the interview process. you accomplish a lot and with a personal assistant you can do even more. 99 94 . An assistant’s style and attitude are at least as important as an impressive resume. well mannered. An assistant can free your time. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis.Magnify Your Effectiveness As a successful businessperson. Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness. helping you reclaim more of your personal life. ethical or hard working. You can’t teach someone to be intelligent. that twenty percent which is often the most productive. pleasant.
Don’t let small problems linger and fester into unmanageable crises. adjust and move on. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. follow-up. Make a decision. You will be a business owner who knows how to deal with the problems you have. Begin by precisely defining the problem.Deal With It As an Action Principle® Champion. if necessary. Choose your best option and take decisive action. Review. Deal with it. eliminate extraneous aspects and develop possible strategies. Consider solutions. Analyze the problem from different perspectives. Project the consequences of different strategies. Brainstorm. Take the lead. you won’t be a business owner without problems. 100 95 .
Today.Embrace Technology Don’t be left behind. your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight. sometimes millions. The world is listening. Yesterday. the Internet was the secret world of the nerd and the hipster. Get the right hardware and software and stay in tune with the changes. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video. Start some international buzz. Sites like YouTube and Facebook and MySpace are creating social networks of thousands. Modern technology is evolving quickly making the entire world your marketplace. 96 101 . linked through a common interest or event. Say something. Be there.
As an Action Principles® Champion. Contact these companies. long term tenants for your properties. The retiring employee may be left with little. you. a store. 102 97 . It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. being alert and aware. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. the retiring entrepreneur/real estate investor may be wealthy. office building or warehouse for your business. Perhaps. You can buy commercial property. you may find up and coming entrepreneurs. However. find their location requirements and offer your local expertise as a commercial property developer for their franchisees. If you are living in a foreign country. with ambition. You will have an investment with a great tenant. study American companies.Invest in Commercial Property If you are an entrepreneur. forethought and action. In your local business networks. you are in an excellent position to supercharge your financial plans. it’s great to have both investments. you can be their commercial real estate link and secure solid. Be smart. such as Starbucks and McDonalds. retail block.
Then. ever self-reliant. once you succeed.Start Your Revolution Gandhi said of the revolutionary. they fight you. You will research. Of course. 98 103 . a revolutionary. Then. Then.” Starting your own business. Succeed like few others. See what others can’t. you will dare to challenge your status quo. Through trial and error. they laugh at you. you win. and find the supporters and the money to proceed. “First they ignore you. you are a contrarian. you eventually win. But. everyone will swear that they were on your winning side from the beginning. Every business starts with one person’s idea that sounds crazy to the risk adverse. You will persevere as you are banged and bruised along the learning curve. Do what others won’t.
If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. And.Become an Action Principles® Champion Champions are working together in an international effort to change the world. thank you. Thank you. If you have the expertise to add to this list. Visit BillFitzPatrick. online.com for further information. correctional facilities and social agencies. If you can advertise this non-profit work on your website. Your donations are needed and appreciated. thank you. Please join us. The Action Principles® have been translated into over twenty languages. offline. churches. thank you. so we distribute tens of thousands of Action Principles® books each year through schools. if you can interest others in reading and discussing The Action Principles®. We welcome your promotional ideas and your hard work. As a person of influence. ® 99 Action Principles 104 . Also. Not everyone has Internet access. please do so and thank you. in print or on your blog. don’t forget to write and post your own Action Principle®. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons.
Your one life was exemplary. Having more. appreciation and respect. You shared. Your one life was important. you are an accomplished person. This is to be your legacy. It is your blessing to share your resources and time with those deservedly in need. Money will be a smaller reward of your success. You worked hard with what you had. in business and in your personal life. Success allows you to free yourself from the endless treadmill of consumerism. You will receive gifts that money can’t buy: love. Because of who you have chosen to become. 100 105 . You made a difference. You are free to be happy. while wanting and needing less.Your One Life You are an Action Principles® Champion. It is liberating. is life enhancing.