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How Americans Get Rich
AMERICAN SUCCESS INSTITUTE
A NONPROFIT ORGANIZATION
Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36
32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71
.......................... Advertising Basics ..................84 80................................................ Read Biographies.......... Be Open to New Ideas .....................................103 99................................................................................ Read..............92 88............................. Heed the Warnings ......................... Fire Quickly ................ Raise Your Prices. Become an Action Principles® Champion.................................94 90......105 4 ......78 74........ Thank Your Ancestors .............. Aim for the One Percent ..... Embrace Technology ....... Start Your Revolution........................... Jack Welch: Self-Confidence ........................................80 76. Build Networks ......................89 85.... Close the Door on Regrets....... American Business Slogans....... Act With Boldness.................74 70...... The Typical American Millionaire......104 100..... Start a Business Now......................... Hire Slowly...............73 69..............................................85 81..91 87................. The Example of Wal-Mart .................................................................72 68.................................. Supervise ...............................................77 73...93 89............................101 97........97 93...........87 83........................................................... Invest in Commercial Property ..........76 72.............98 94..............67......100 96.......................................95 91.....................................................81 77..................99 95.................. Read................ Ask a Lot of Questions................................96 92.........90 86................................................ Read...........75 71...83 79................... Do What You Love Doing.............................................. Write Your Elevator Pitch ...........................86 82.............. Magnify Your Effectiveness ................................................................ Appreciate Your Customer .................................................... Your One Life ........................ Learn................................79 75.............................. Go Green ................................. Deal With It... A Few Important Words ......................................102 98......... Go for the BIG Fish..........................................88 84...........82 78...........
They charge a fair price. Appreciation and respect will be yours. you don’t need luck.How Americans Get Rich As you read How Americans Get Rich. They keep their businesses moving forward. work hard. Follow the Action Principles and these How Americans Get Rich principles. They make money and they invest. a tough. Bill FitzPatrick • Bill FitzPatrick. I will not wish you good luck. you realize that what successful people have done and are doing in America. I will be honored to be your teacher. in Hanoi or Havana or Halifax. learn from your mistakes and persist. They build repeat business from a satisfied customer base. You can do this. Write down your goals. If you are an Action Principles® Champion. you can do wherever you live. Watch my free instructional videos. usually in real estate.com 5 . thoughtful. You can do this. spiritual person of action. They offer a product that people want to buy. There have been self-made successful people from every era of history and from every country. They copy the leaders in their industries. You can have a prosperous life and make a difference in your community. always improving.
or don’t plan. Set a goal of working 20% more. Commit your mind and actions to do what it will take to succeed. What you plan. is where you’ll go. working fifty hours and using the extra income to invest. hoping that this single investment will ensure a comfortable retirement. Set a goal right now to rise above the average and live an extraordinary life. Plan to do what the average person has done once and do it again and again until you become a millionaire. so don’t be shy. These are your goals. Average people work forty hours a week. Dream big. You need the time and the resources to develop your individual potential and special talent. Write it down. Set a goal to watch ten hours and use the other ten hours more constructively. Average people watch twenty hours of television each week. Average people buy one house.Set Goals You have one life. 1 6 . Plan for it.
Reach for the stars. 7 2 . On the road to your future. Take your goal and divide it into meaningful. divide your journey into short trips. with your feet firmly planted on the ground. You confidently borrow the money to buy your first store. you invest in a second and third and fourth store. You become a shift supervisor and then assistant manager and then manager. make your plans. realistic. You mop floors. Now. clean rest rooms and empty grease traps. This is good. You learn the fast food business from the ground floor up and inside and out. You want to own several McDonald’s franchises. many of the goals you set will seem ambitious. You react with an understanding smile when a child spills a milkshake. You are known and liked by the national corporation.Divide and Conquer Initially. You start by owning one. Then. You network with other store managers and store owners. You willingly work extra hours. achievable objectives. You become the irreplaceable employee. You get a job at McDonald’s. You volunteer to do the jobs that average employees avoid. You pick up litter in the parking lot.
stop to think about who you were. You can keep a diary or scrapbook. who you are now and the ideal you. spiritual person of action. You are prosperous. Be the confident. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. thoughtful. Others are proud to call you friend. to your office. While average people are idle.Write a Personal Mission Statement There is an ideal you. Everything about you spells success from your home and your car. You are a tough. you pursue your ideal. ideal you. 3 8 . Keep writing and refining and living. Every day. You have much and are able to share often. Some lucky few are able to call you parent or boss. Or. You are admired and respected. you can simply write a page or a paragraph.
It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer. It is the contractor who cleans up. It is the florist who calls the week after the wedding. It is always performing above and beyond expectations. but every night. It is openly and honestly talking with a customer who has a problem and doing your best to correct it. 4 9 . It is appreciating and respecting your customer. It is doing the optional. It is the restaurant manager who visits every table after every meal.Follow Through Follow through is the secret weapon of the highly successful businessperson. It is making the customer feel special and important. It is bettering the standard. It is the wow factor. not just at the end of a job.
You excel by working hard at the harder aspects of your job.Embrace the Hard Work You excel by not being an average worker. Rather. Think followup. you embrace. clean-up. dealing with problem employees. solving customer complaints and soliciting new business. the workplace is not a proving ground. 5 10 . Many average workers are clock watchers. If you actually concentrate on working while you are at work. If you are working for the right company. appreciate and reward your hard work. some see it as a comfortable meeting place where friends co-mingle in a commercial environment. They are focused on avoiding criticism while waiting for their next paycheck. Often. your bosses will acknowledge. The business becomes incidental to the social. you give yourself a competitive advantage over average workers. encouraging an individual to personal excellence. What the average worker avoids.
You find a way. You offer a quality product at a fair price. they can find excuses for inaction. Following The Action Principles®. pay off your debts. You listen. you are a tough. You find knowledgeable teachers and mentors. 6 11 .Don’t Complicate Matters Average people often complicate business matters because within those complications. and create a family financial empire. Becoming financially independent is not complicated. You appreciate your customers. You research. learn and accomplish. thoughtful. spiritual person of action. What others have done. you can do. Average people buy one house in the hope of a comfortable retirement. Running a business is not complicated. You buy six properties. There are those who listen. You don’t sit around sharing ignorance with your friends. you plan and you act. you think. There are those who talk accomplishment. You identity the leaders in your industry and you do what they are doing.
12 7 . With the slow creep of discouragement. You don’t turn a blind eye to anything. Suddenly updating the website is no longer a priority. you do that. Maybe the work ethics of some recruited staff do not match expectations. average people quit and settle for mediocrity. Through your example. you are responsible for the energetic or toxic atmosphere in your workplace. you may have to make improvements again and again. To keep to a steady course and strive toward excellence. Perhaps several vendors should not have been so highly recommended. Ownership and management responsibilities are demanding.Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. It gets easy to overlook the smudges on outgoing correspondence. If you need to find new suppliers and new employees and new ways to promote your products or services. You allow discontent among staff to fester. You attend to the details. reality starts to kick in. For the extraordinary. After the novelty wears off. some customer interest will wane. You can’t yawn and shrug your shoulders. You are the boss. It’s seems a small fact that the flowers in the beds outside the office are dead. second rate and quitting are not options. You maintain the standards.
Everyone will accept a leader who sacrifices along with the troops for the good of all concerned. No one likes a cheap person. Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions. especially frivolity and waste. You make money by generating revenue and by looking for ways to reduce the unnecessary. then buy it knowing that you will use it. You don’t need a private bathroom or reserved parking space. Don’t be impulsive.Be Frugal Employees understand that your company is in business to make money. Think before you make major corporate purchases. You see litter and you pick it up. You can fly coach. An effective manager sets the example for employees. You can eat in the company cafeteria. Corporate frugality is a team effort. Get everyone involved. Give yourself a day or two to consider the purchase and if you can still justify the item. 8 13 .
You have planned to make today and every day special. bring a rose home for the wife and a movie for the kids. If you have been neglecting your health. If you want to generate additional business. Every day. make the small effort to publicly praise him or her. 9 14 . Life doesn’t just happen to you. you sleep well with a feeling of accomplishment. You must never allow yourself to fall into a depressing rut of sameness. If an employee has done an exceptional job. You embrace hard work. At the end of every day. If you have been putting off making personnel changes. today you will watch your diet and take a short walk.Make T oday Special You list and tackle your responsibilities head on. You make yourself tough by doing something that is personally difficult for you to do. just do it. you follow up with your old clients and make the effort to reconnect. Order pizza for the office. you choose a new challenge for yourself.
Your mind is focused on improving your business. You can’t help it. When you aren’t at your desk working. It is who you are. Circle. 10 15 . highlight. You are a thinking person of action. Have your paper and pen and pencil and marker available. You are focused on success. Take some notes. underline. cross out and expand your thinking. you are probably still thinking about business.Record Your Thoughts You will have lots of ideas. You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. Review your notes. Make a habit of writing them down. You are exceptional. What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action.
You pick up the next paper. You make the first call. Any particular day may be tough and demand your best effort and concentration.Persist to Win You will be successful. but you take another step. Winners persevere and take another step. with patience and honest hard work. the rewards of persistence will burst forth or slowly emerge. After six miles you are tired. You will never give up. Take a deep breath. Of this. You want to make ten cold calls today. You respond to the first email. You pick up the first paper and deal with it. there is no doubt. After eight miles. Be good. It will never be over until you say that it is over. To walk ten miles. you are in pain. you win. you take another step. give up. 16 11 . you take a step and then a step. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. You have twenty emails to answer. suck it up and do it. You face a pile of papers on your desk. Or. Keep trying. Get good. Either way. It would be easy to find an excuse to stop and few average people would blame you. However.
Then. plan and act. reactive and let circumstance and events shape their futures. They are in control. study. quits or dies. in all countries and throughout all of history. They are the corporate leaders and successful entrepreneurs. you will find that workers are divided into three categories: 10. 17 12 . They research. They are risk averse. It is difficult for them to concentrate on doing their jobs. These are self-reliant people capable of decisive action. They are content to be promoted when someone in front of them is fired. They are ambitious. Through their own fault or no fault of their own. ten percent of workers are self-absorbed by their own nonwork related problems. 70. there is the top twenty percent of pro-active achievers. All Are Not Equal In business. Seventy percent of people are average. 20. They are moving forward. They work hard enough to not get fired. They dare and attempt and sometimes fail and learn and try again. They spend what they make and have little if anything saved for investment. Their performance is marginal at best.In Business.
Sadly. the average majority would do it. You don’t ignore the warning signs. plan and then take the risk. They will cling to the perceived safety of the status quo. Sales are dropping. many have learned otherwise. often. They delude themselves into believing that big companies will always be there to protect them. their families and their futures lies in their self-reliance and. Research. You love your job. You are alert and aware to problems. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. Take the risk. It isn’t always easy to try new things without proven guarantees. to face the unknown. Your boss at the flower shop announces that she will be retiring and selling the business. The extraordinary person accepts the fact that the real economic protection for themselves. 18 13 . Take the risk. everybody. Get out now. their willingness to change. Make an offer to buy the company. Your suggestions for corrective action are ignored. You are working for a poorly performing company. Find another job or start your own business You are alert and aware to opportunities. If it were easy.Risk Failure Average people are risk averse.
The time to prove yourself is at hand. customers. You are being tested. suck it up and do what you know you have to do to succeed in business. clients or patients will switch to your competitors. get ready and get tough. The world of business is not waiting anxiously for your amazing personal contribution. You have hit the wall. You need to climb over it. yes. Get tough. second guessing or complaining. So. This is the price that you are being asked to pay. Climb over the wall. Pay the price.Get Tough On your way to extraordinary. For no good reason. You may bang your knees and skin your knuckles. This is the wall. You will introduce products or services that will fall flat and cost you time and money. Push over because all self-made successful people have been there. you might be passed over for promotion. Partners and employees may disappoint you. 14 19 . You will lose a big deal. And. Others have gotten over that wall and you can learn from them. there will be other walls blocking your path. Without whining.
Since you seek growth.Be the Valued Employee The status quo may be comforting. 15 20 . you change yourself. Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change. you must seek change. but for there to be growth. You must see yourself and your environment not only as it is. but then you will be a small person. Doing little with your life is much easier and safer than taking risks. but also as it could and should be. Instead. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. there must be change. seek the changes which will allow you to be all that you can be as an athlete and a person. First.
Go for it.Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized. appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic. tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course. benefits and perks offered by another company. 16 21 . you may be highly recruited and can’t resist the pay. being an extraordinary worker. a superstar.
The Wide World of Business From anywhere in the world. Yes. in Lima.” Yes. in Hanoi. the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. Yes. the shopkeeper who offers quality goods and appreciates his customers is successful. as humans. Yes. We may be different in very small ways but. 22 17 . the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home. the salesperson who follows up with customers to be sure that the product has met their expectations is successful. you will have a positive response. in Nairobi. this is what I believe. as you read The Action Principles® and the How Americans Get Rich tips. “yes. in Sydney. we are remarkably the same with the same fears and dreams and aspirations. You will be able to think. To think otherwise is a mistake.
However. you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline.Stop Wasting Time As a business executive. Focused hard work is the honorable path and the sure path to success. motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions. time waster have few friends except each other and no respect. 23 18 . delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system. as well as to root out the do-nothings and the perfectionists. you appreciate the value of time. Time wasted is gone forever. To improve your own efficiency and that of your valued staff.
motivation. Enthusiasm. You really are going to be financially independent. give. Now. This is really going to happen. you will feel recharged and ready to take on the challenges on your road to success. it is much easier to reach out and help others. when you see and believe all that you can do. support and spread your enthusiasm. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. Smile. a zest for life and a positive mental attitude fill you with energy. You are going to start believing in your own wonderful financial future. 24 19 .Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day. optimism. Show them the potential that they have to live full lives of prosperity and peace. You really are going to be surrounded by wonderful family and friends. passion. After your twenty minutes of quiet time each day. something wonderful is going to happen. You really are going to be appreciated and respected. This is all good. encourage.
that beginner was us. it would be difficult or impossible to change this type of person. successful person has had his or her own beginning. And. Your job as a business leader is to recognize potential. They can look ridiculous and they can be annoyingly frustrating. Every self-made. frustrated and more interested in making excuses than making amends? Remember.Applaud the Beginner Beginners make lots of mistakes. at one time. How does the beginner react to your correction? Does he act defensively? Is he angry. A beginner makes a rookie mistake. Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. 20 25 .
What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. 21 26 . You must know your industry. prepare yourself. If you are standing still. Give yourself the gift of self-reliance and you won’t be taken for granted.Give Yourself the Gift of Self-Reliance Change happens. Alert and aware. you may get passed by or even run over. Open your eyes and your ears. You may be saved by the action of others. where it is headed and how you can profitably find your place. Take responsibility for your own career. In the real world of business. Be prepared. Economies are globalizing. You may not. it is naïve to believe anything except that you work for youself. Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it. The Internet is changing everything.
you’ve earned the right to be taken seriously. Sometimes. All your motivational slogans and rallying cries will go for nothing. 22 27 . You don’t hide in your office. employees are apt to dismiss your wisdom or completely ignore you. As a teacher. gotten a little banged and bruised yourself. You are a veteran and carry the status necessary to command. Show how it’s done. walked the talk. it is important to walk the factory floor and get out into the field. when you’ve been in the trenches. coach or manager.Lead by Example If all you do is talk. ask for their ideas and understand their concerns. Lead by example. Get to know your employees. counselor. This is how a leader acts.
your contribution may be unappreciated and you may suffer disrespect. At any time you may encounter the rude. Release the stress from your feet. Your first instinct is to retaliate but never retaliate in anger. hands. Since you are ambitious. neck and your head. 28 23 . cut corners and take unfair advantage. release the pressure and consider your options. trunk. In the workplace. the crude and the obnoxious. seeing in you what they were unable or unwilling to do. legs. some may be jealous of your progress and ultimate success. You may not always like what is happening but this too will pass. At home. Breathe deeply and let it go.Control Conflict Welcome to modern living. You do this for yourself. your employees and your family. the rock in the middle of stream allowing everyday frustrations and stress to wash by you. What would be your best course of action to defuse the situation so that you can move forward? You must be the example. arms. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness. Relax. you may be subject to those who gossip.
You get the facts. you know it will work. You make her an offer to work for your company.Listen to Your Instincts As your knowledge base grows. Find some other way to help him. you instinctively know what will work and what won’t. You feel it in your gut. know it. You don’t have to call a committee meeting before you take action. Many times you don’t have to do lot of soul searching. You know this is a bad idea. You are a business person and not a social worker. You know what to do. she smiles and solves the problem. Do not hire him. you’ll be right. You observe an enthusiastic young woman working at your local coffee shop. When business is slow. 24 29 . she finds chores to do. You drive by an old building and you immediately see this building transformed into your next successful business location. There may be family pressure to hire your troubled bother-in-law. Odds are. then go ahead and do it. While others are skeptical and hesitant. She is a good worker. When a customer has a problem. If you do feel it.
Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. You may not succeed immediately. 25 30 . you will find many to support your reasoning. average people will agree with your choice to delay or avoid. the rewards for success wouldn’t be as pleasant. Because you validate their own inaction. you ask another ten. They are content with the sameness of today being like yesterday. You may take a few lumps as you move along the learning curve. If it were easy. and you still believe. everyone would do it. If it were easy. You are that somebody willing to take the risk of starting a business. If you want to take the easy road. You put your name forward for that raise or promotion. Understand that no one wants to face rejection again and again. it is persistent effort that separates winners from losers. If ten customers tell you no. However. you gain strength. Average people don’t want to push or be pushed. Yet. with each challenge faced.
It is a style and an attitude. The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit. smile and get busy. It is having a goal and working passionately toward that goal. 31 . The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning.Style and Attitude and Work Matter Following The Action Principles . An exceptional man or woman will succeed at any business any where. They always will. They always have. you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing. Stand tall.
In business. Donald J. meeting and solving problems head-on.27 Donald J. “No. commitment. It is being who you really are. Trump For a nation. toughness means playing by the rules but also putting those rules to work for you. It is looking at an adversary across the desk and saying. even when society wants you to be somebody else. simply. even when they are under attack. while keeping the big picture in mind at all times. toughness means avoiding complacency. It is solving problems instead of letting them fester.” 32 . drive. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose. Trump Businessman Get T ough Toughness is pride. and the courage to follow through on things you believe in.
at some point. Since there are economies to be gained from greater size. there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. successful businesspeople are always thinking about investing and divesting. honest and respectful businessperson. Perhaps on your path to wealth. it may be advantageous for you to acquire your competitor’s business or. 33 28 . these opportunities do materialize. Not always. When you are known as a capable. This is the plan. Since there is usually enough new and underserved business to go around. you probably aren’t going to be working forever. In business and in life. to sell your business to your competitor. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world. but at times. if you are following The Action Principles® philosophy of self-improvement and service to others.Buying and Selling Businesses You don’t have to crush your competitors. the odds are that you can peacefully co-exist with others in your industry.
You study and work hard. You are a listener. You are ambitious and goal oriented. You set the bar high for yourself and you expect the same from your workers. can find employment elsewhere. Take joy in doing an exceptional job. There is no secret to your success.Be Proud You exercise and watch what you eat and how you dress and how you treat others. Be proud of yourself and your company or keep changing until you are. perpetually waiting for the next paycheck. Many employees can’t stand the pressure of working in a competitive. You delay gratification and invest. you have more because you do more when more is needed. dynamic work environment. Be proud of who you are for good reasons. You employ a staff that wants more than being ordinary and they expect and receive above average compensation. You are a demanding employer. 34 29 . often working just hard enough to not get fired. You are a volunteer who is generous with your time and resources. You are a leader in your industry. These average employees.
You have to plan and take decisive action. you can’t plan for every possible eventuality. the generals frequently call them. They have to be adaptable and decisive. When a dangerous job has to be done quickly. Take action. 30 35 . Don’t over analyze. You can become a perfectionist. you’ve got to take action and adapt to the environment and the circumstances as you find them. In business. Don’t procrastinate. go. No one is going to come up to you and hand you a bag of money. In combat. They train every day to face all types of scenarios.Be Decisive The United States Marines are a rapid deployment force. The Marines have to be ready to fight anywhere under any conditions. go. you have to train every day to be prepared to meet the challenges of the marketplace. Do what needs to be done and get it done. Marine battle planners look for a seventy percent advantage and then they go.
2. You can do more. 3. You can search the world for hidden secrets. you already know what characteristics make a business successful. Appreciate your customer. If possible. Very simply. You do not need to do more. Ask for more business.Three Rules for Business Success You can spend years in business school studying complicated economic theories. Find the leaders in your industry and do what they are doing. Simply start and continue to do what you know you should be doing. you can start a business and get to work. make them your mentors. Offer a quality product or service that the market demands at a fair price. as an alert and aware consumer. Or. There are three simple rules required of all successful businesses: 1. Don’t fool yourself. Say thank you. 31 36 . Copy success.
32 37 . You know the right thing to do. you may think that taking advantage is an advantage. You can feel good about who you are and how you earn a living. You can cut corners on your products. You can recommend unnecessary services. others will have noticed your duplicity and may plot against you. Your word and your handshake should mean everything. many will relish your demise. It is much better to live by a code of honor and core values. You will be rich but reviled. You can decide to set the standard for your industry and maintain your core values.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated. You can be deceptive in your advertising. In the long run. It is much better to be a serious person who takes his business seriously. In the short run. Eventually.
33 38 . Naps aren’t only for children and meditation isn’t only for monks. The work and the problems and the opportunities will all be there tomorrow. Find your calm center where you can recharge your batteries. Your health will be affected.Stay Centered As a successful person. At times. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing. However. You need days off and you need vacation time. “no.” If you are overworked. All those forced to be around you will suffer. As a successful person. there comes a point when enough is enough and when you must save yourself and say. forget the email. you’ll need to leave work alone. there will always be demands on your time from competing interests. your natural inclination will be to try to do more. put away the cell phone and just retreat to where you can find your own way to relax. need sleep and are stressed and angry. do it. your efficiency and productivity will diminish.
You can love the feeling of power that self-reliance gives you. You are in control. You can love the feeling of pride that comes from offering a quality product or service to your valued customers.Love Many Things Being a successful businessperson. laying a smoother road for your heirs to follow. You can make the choice to take early retirement. success in business can mean more than money. You can love the opportunity to be a leader to your employees and a positive example for those in your industry. You can love that you are providing good jobs. But. 34 39 . you can find a lot to love. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives. You can love the high standard of living resulting from your hard work. You can love the challenge of creating and building your business. develop your special talents and build a solid financial estate.
You are in business to make money. All customers are not always right. Not all employees are created equal. Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. Some bring to the workplace personal issues far beyond your control to correct. you might be much more effective by finding online niche markets. 35 40 . Some have unreasonable expectations. You can never be all things to all customers. Find ways for those with influence to sample your product and talk about it. Sometimes you have to make personnel changes. magazines and television. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field. newspapers. You are in business to make money. many with little or no interest in your product or service through traditional mass media advertising. Start the buzz.Forget Everybody Rather than trying to reach everybody.
car. You act naturally and relaxed. clothes and jewelry. It is your confident presence that says that you belong where you are. You have studied your business inside and out. You willingly share your enthusiasm and good fortune. open minded and a good listener. You are a proud example of a leader. it is not the trappings of accomplishment and wealth that will bring you respect. However.Maintain Your Presence You are a successful business person with a nice house. You are like a steel bar wrapped in cotton. 36 41 . You are curious. You have strong quiet. You work hard and you appreciate those around you: employees. hands and steady eyes matched with a gentle smile. You have nothing to prove or defend. Praise or criticism does not affect you because you know who you are. vendors and your customers. You have diplomas and awards.
37 42 . you will soar far above the average. The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow. The moral is that if the business doesn’t matter you should choose something that you love doing. With The Action Principles® and the three simple rules of business as your guides. When you love your work. The business doesn’t matter but your style and attitude do matter. There are five thousand different types of businesses and people have gotten rich from all of them. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama.The Business Doesn’t Matter The business that you choose doesn’t matter. work doesn’t seem like work.
Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.
Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44
Ross Perot American Business Leader
Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.
To get it.Show Loyalty Build employee loyalty through fair dealing. Make everyone feel that they are a part of an important team doing honest work. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service. It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. With good news or bad. keep them informed and in the loop. Reward them. Loyalty is a two way street. You need your core of loyal veteran workers to set the example and lead the way for new hires. you have to give it first. Let employees know that you appreciate their efforts. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees. It is easier to sell to a loyal repeat customer than to try to sell to someone new. 41 46 . Thank them.
take-charge person on a mission to build your career. vendors. You can take courses and join and participate in trade associations. 47 42 . You are hard working and opportunistic. This is how you’ll get ahead.Advance Your Career You are a self-reliant. you can read business books. partners. From your research. Good things will happen because you make them happen. You are alert and aware. such as: executives. clerics. You have your goals and objectives and to-do lists. blogs and journals. politicians. You know who you are and where you are going. and thank them. Self-promotion is a good thing. To get ahead. teachers. investors and other businesspeople. financiers. consultants. You don’t sit still and hope that some lucky opportunity will befall you. Seek their counsel and ask for their help. you know what it will take to reach the next leadership level of responsibility and income. Let your bosses know that you aspire to greater things. Listen. Always be on the lookout for people who can advance your career. You have identified the leaders in your industry and you know what they are doing.
This will help you to concentrate on what you do best and allows you to think. Match the right person to the right task.How to Delegate You can get more done with others’ help. follow up. 43 48 . Periodically. Establish a realistic completion time. Precisely explain your expectations for the task. You also delegate tasks that employees can do better than you. Say thank you. Encourage feedback if problems arise. plan and improve organizational efficiency. Be sure the employee understands the requirements and due date. Ask the employee to assume responsibility for the task. You assign tasks that are cost and time effective for others to do for you. which means learning how to delegate assignments.
This is not you. ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money.How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success. which is your success. you will be on the road to project success. 44 49 . what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers. For each specific project.
It will be your goal to join this elite group. You will know what your leaders do and how much they earn. you are even better positioned to define your own financial future. With your work ethic and core values.Develop Your Special T alent There is something special about you that makes you one in ten thousand. You will have the time and the resources necessary to find and develop your special talent. will better mankind. If you own your own business. This does not have to be you. you are going to rise quickly to the top twenty percent of your profession. You have a special talent which. In the corporate world. 45 50 . This is sad. The vast majority of people never find the time or have the resources to identify and develop their special talent. your entry is almost guaranteed. if used.
Copy Success You learn all you can about your product and your customers’ needs. When you find suitable role models. To find the superstars in your industry. Don’t be shy about asking for advice and networking assistance. what would they do if they were you? This is called copying success. Find out what they are doing and do what they are doing. take them to breakfast or lunch. 46 51 . you must follow-up with a thank you and this is also copying success. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. seminars and conventions. maybe most importantly. Most successful people will be flattered and not annoyed by your attention. Join all applicable trade associations and participate in meetings. read your trade publications and identify all trade websites and blogs. You learn all you can about sales and you find the leaders in your industry. Of course. Ask and listen.
What can you do to make more money and advance your career? You work from a prioritized to-do list. you stop to think about where you have been. 47 52 . At work. Every day. what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. you look for small ways to challenge yourself and spoil yourself. This list helps you to separate the urgent from the important from the routine. In this defining moment. No one is perfect. Be honest with yourself. positive habits and become a better. happier and more successful person. No one knows you better than you.Develop Winning Habits Every day. you can choose to invest one month in the formation of new. There are personal areas that need improvement. where you are now and where you are going. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit.
your fortune is make. They can’t work alone. You have all you need – you. So what? Next. A person who can bring in business is a very valuable asset. You are among the elite. Most people can’t do this job. If you can understand and accept the following little reality of marketing. Some won’t. you can be a successful commissioned salesperson. They take rejection personally.Salespeople Rule Every company relies on its sales force. partners or venture capital. “Some will. If you have the courage to talk to customers about buying a quality product or service at a fair price.” 48 53 . You are your own business. You don’t need advanced college degrees. This is why sales people are highly paid professionals. They can’t knock on doors. All the jobs in the company depend on the sales force’s ability to sell.
especially less ambitious co-workers. What others avoid can become your opportunity to profit. this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. 54 49 . you don’t need a lot of motivating. Over time. Some people are productive only half of the time. Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs. The salesperson doesn’t want to take the extra time to explain the extended warranty. You have accepted hard work. The real estate agent doesn’t want to show a house on a Sunday night. The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied. may resent your willingness to do more than is required or expected. Appreciate that some may praise your hard work while some. You want to work at work. Because you are goal-oriented.Accept Hard Work You know and accept the value of hard work. Many people don’t work very hard at work. The rest of the time they are engaged in nonbusiness activities. even though these are the tasks which may be the most productive for the company.
The chiropractor needs patients. If you own a house painting company. someone has to bring in the customers. Without customers. you may want to work on the crew but your real job is knocking on doors and always. 50 55 . you have no business. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends. will be as the rainmaker. As the boss. The law office needs clients. your primary function. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. perhaps your only function. If you own a restaurant. until your business is well established. The caterers need functions. always trying to get the next job.The Boss is The Rainmaker In a small company.
fingers. Have a comfortable yet firm handshake. arms. shoulders. torso. forehead. Before a big interview. Stand up straight. Respect others’ personal space. When you are giving a presentation. using the theater of your mind. Breathe and relax. 56 51 . Smile. Keep your chin up. legs and toes. how will you sound. Make your speech short and conversational. Take a deep breath and relax your body from the top of your scalp. your body is communicating your interest and your power. People who are in agreement with each other will usually be mirroring each other’s moves. Tell stories. cheeks. Before you ever open your mouth. Listen and don’t interrupt. Don’t preach. Nodding your head shows that you are listening and are interested.Communicate with Ease Body language is important. you can mentally rehearse and practice. neck. create a better rapport with your audience by coming out from behind the podium. mouth. Introduce yourself. how will you stand and sit and how will you be warmly received. chin. speech or presentation. Plan what will you wear. eyes. Keep your hands open and exposed.
You are running a business. At the first sign of concern. If an employee becomes self-absorbed by his or her own personal. As an owner or manager you must remain aware of all of your leadership obligations. compassionate and decisive. Answer his questions regarding his rights and responsibilities. 52 57 . You must be alert. bring the employee into the office and have him read the policy. Be fair but be firm and. don’t allow the situation to fester or linger. for the sake of all. you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. aware. Act sooner rather than later. outside problems.Helping T roubled Employees One troubled employee can poison a work environment for everyone. Have a personnel policy in place to deal with troubled employees.
when starting your own business. 58 53 . Follow it. Again. Then. After your business is established. As you think about entrepreneurial opportunities. You first have to convince customers that they want your new or better something. You want to research and stick closely to the tested. you double your challenges. If it works. don’t fix it. you are an entrepreneur and not an inventor. don’t forget any networks or connections that may give you an advantage in starting your own business. you have to make them buy from you. When you invent something. Copy it. this is best done after your business is established. In general. there will be plenty of opportunities for you to innovate and try new ideas. See what you can do.Imitation before Innovation See what others have done. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. even if you succeed at the convincing.
The idea is that you both stand to achieve more with the help of each other. Partnerships that go bad can be a nightmare. Allow these core values to provide a framework for working together. You will meet regularly and exchange information in a supportive environment of mutual respect and trust.How to Choose a Partner A partner is someone joining you on your journey to financial independence. There must be a shared vision and a comfortable balance of power. You should expect that your partner would be a professional who would support The Action Principles®. always offering each other objectivity and positive reinforcement. If you are an ambitious hard worker. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another. Good partnerships are a blessing. your partner should be likewise. 54 59 . Choose wisely and benefit. Select a partner whose style and attitude is compatible with your own. Partnerships are a two way street. You have complimentary skills.
Average people think in terms of immediate gratification. selfreliant workers may be in a comfortable financial position to retire in only a few decades. Average people typically work forty hours a week and feel satisfied and exhausted.Invest In Your Future Regardless of their annual income. wanting what they want now. 60 55 . but too late. Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. Average people will wonder. They realize the time value of money and how sound investments made today can have a compounding return tomorrow. They hope that their companies or the government will take care of them in their old age. The rewards of hard work and investing can be powerful. Average workers without investments may have to work until the day they die. They will assume it was through inheritance or luck and they would be wrong. In marked contrast. how the selfreliant accomplished what they did. They are forward thinkers. A self-reliant person thinks differently. average people spend every dime with nothing reserved for retirement.
It’s tough to launch a singing. However. early retirement might never happen. early retirement can be your specific goal. This is the plan. These are nice options for those with sufficient investment income. rich and retired. It is a young person’s plan to make. sell the business and retire. Retiring early doesn’t just happen. acting or artistic career. You will work hard for fifty or more hours a week for twenty or thirty years. Invest. Volunteers can assist with many problems in the world. Or. These men and woman love their jobs. writing. maybe not. You may love your job enough to never retire. If you work for someone else. It’s easier to give your time if you already wealthy. The average age of Untied States Senators and Supreme Court Justices is nearly seventy. 56 61 . Summer Redstone was one of the most influential men in Hollywood into his eighties. but not if you are young. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. if you work for yourself as an entrepreneur.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties.
Go for it. Have faith in yourself. 62 57 . proceed anyway. You research. Some doubters will be your family members. when you dare and challenge and test the status quo. You have seen what others have done and you see no reason why you can’t do the same. You may need a thick skin to listen and then. Have faith. Will your new business succeed? Will your investments prove wise? Will you retire early. Persist. and will your special talents be developed and recognized? Have faith. observe and study. trying to protect you. but only those with faith can sustain their efforts for the long haul.Have Faith Anyone can be hard working and motivated for a little while. Some will be pessimists who always look at the bad side of everything. you will meet many doubters. Some will be skeptics who are jealous of your courage and your willingness to take risks. When you venture out beyond where average people are comfortable. Believe in yourself. Only those with faith will try and try again.
Your Core Values As a successful businessperson. you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 . a self-confident individual and a decent human being.
Ideas. When mistakes are made and business is lost. each individual must subscribe to the principle of putting the team first. 59 64 .How to Build a T eam To build a strong business team. suggestions. Responsibility and accountability must be accepted. Each must be willing to make occasional personal sacrifices. respect one another and share the credit for the greater good of all. reasoned criticism and questions must be encouraged. Those with experience must be willing to teach and assist beginners. Then pull together to leave the past behind and move on to new challenges. Everyone commits to doing his or her individual best to work to a high standard. everyone should band together to figure out what went wrong. The team’s mission must be outlined and understood through clearly defined goals. salvage what you can and make amends. Individual strengths must be identified and appropriate roles assigned. Consumers have a choice. Everyone should take a personal and team pride in beating the competition and being the choice.
Look the best that you can look. farmer or bank president. well dressed and confident. Be yourself. When you are successful.Look in the Mirror Look in the mirror. Like what you see. others will turn to you as the good example. 65 60 . Your manners should be impeccable. confident person capable of taking immediate action to achieve a worthy goal? You should. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust. Set the example. your best self. You are who you appear to be. Keep improving. you can look well groomed. You must know what characterizes the style and attitude of a winner in your profession. First impressions are lasting and all impressions are important. thoughtful spiritual person of action? Do you see a fit. stay alert at industry meetings and find the people who have already done what it is that you want to do. Copy them in manner and dress. Do you see an Action Principles® Champion? Do you see a tough. or change until you do. Go through your trade publications. Whether you are a soldier.
See yourself as a respected member of your community. a leader in your industry. Now.20% extra to invest. 61 66 .Imagine You are what you think about all day long. So. think of yourself as an Action Principles® Champion. a tough. See yourself earning in the top twenty percent of your profession. live comfortably and still have 15% . You have the free will to choose who you will become. See yourself having enough to give back to those deserving who are less fortunate. See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless. thoughtful. See yourself as a hard worker with enough money to pay your bills. See yourself as a successful businessperson. spiritual person of action. stop imagining and do it.
You will do your best to offer the highest quality goods and services. You will be truthful. 62 67 . You will still build your business for the longer haul based on honesty and integrity.Hold Sacred Your word is your bond. you will never betray that trust. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. whether that means more business for you or not is not relevant. When you make a promise to a customer. safe work environment where all employees can prosper. You will lead and insist upon on a team effort to provide a clean. When customers put their trust in you. which means not just perceived value. but real value to your customers. Your good name and your solid reputation will be held sacred. You will give honest recommendations. you will do everything in your power to deliver what is expected and more.
Your strength is that you are willing to learn. Focus on these strengths. You don’t grab more than you need. You will read books related to your industry. You are consistent.Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. You are able to step back. Your strength is that you are an ambitious. You have a personal mission to complete. You are the person who will stand for what is right. hard worker who will concentrate on the difficult aspects of your job and who will. Your strength is that you know what you want to accomplish. You have goals and objectives. surf websites and will participate in trade-related blogs. Others know what to expect of you. volunteer Your strength is that you are not greedy. You will find the leaders and in your industry and you will listen to them. when necessary. 68 63 . They put you among the elite. You will share. You are determined to make your one life meaningful.
64 69 . you will risk and fail. with courage. to carry on and persist. If you are making the same mistakes again. With the best of intentions. Many around you will be quick to say. with plenty of pot holes and boulders to avoid. as most do.Understand Courage Rarely will you find a perfectly smooth straight road to financial success. Have. You will be delayed. It will take courage to be a contrarian. More likely. face your fears and do it. you are crazy. No one expects you to be more than you expect for yourself.” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. When you hit a wall. However. “I told you so. then. You may try again and still meet defeat. it will be easy to quit. courage. you may feel crazy to keep going. Now. if you are learning from your mistakes. Your faith may be tested. you will become a seasoned veteran and your persistence will pay off. the road will be curved.
Justice of the U. It is the individual who has acted or tried to act who will not only force a decision. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way. complex world of ours.65 Sandra Day O’Connor Former Assoc. Aim high. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand. governmental. The individual can make things happen. So be a full participant in life’s opportunities.” As his career attests. If you strive for excellence you can and should have a substantial impact on the world in which you live. one concerned and dedicated person can meaningfully affect what some say is an uncaring world. 70 . Whether the individual acts in the legal. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful. devotion to excellence in all things. S. even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. can have its rewards. even in this populous. Sandra Day The individual can and does make a O’Connor difference. or private realm. but have a hand in shaping it.
You must do your best to make the best of each day. Starting today. You can decide to be fit. you can make the choice to tackle something personally challenging that you have been avoiding. the cumulative effect of good days will be a wonderful life of respect and accomplishment. You can decide to change poor habits into winning habits starting today. optimistic and happy today. 66 71 . to get married or to graduate. You can decide to be well read. You can decide to work hard and share. Success is lived today and every day. Success is not a distant goal. today. well groomed and well spoken. Your future will be based on the decisions you make today and live every day. You can decide to be positive. You don’t have to wait for a promotion. On the long road. Do it and feel good about doing it. Your life is a succession of days. Your future is the long road.Run the Short and Long Roads Today is the short road.
Know your target audience. it will take 7-12 consistent impressions before you are noticed and more to be memorable. keep running the same ad until it stops working. If you have to worry if your message is in good taste. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors.Advertising Basics Know your business. Do your research. When you produce an ad that delivers the desired result. slogans. They should compliment each other. Talk to your customers about their preferences. Know your brand. 72 67 . Keep it clean and honest. so ask for testimonials and start the buzz. Find the leaders in your industry and design your advertising campaign around their online or offline strategies. Set measurable objectives. Talk with and not at your audience. Focus. Know the media. At a minimum. website and advertising should be simple and direct. No business can be everything to everybody. Find your niche and the media that targets your niche. Satisfied customers are your best advertising. colors. it isn’t. stationary. Your logo.
Stop looking back and keep looking forward. Successful people still make a lot of terrible business decisions. you might want to shake your head in disbelief at how good those missed opportunities look now. You can learn from the obvious signs that you missed and do better at your decision making the next time. you can kick yourself forever. With hindsight. Close the door on regrets. 68 73 .Close the Door on Regrets Smart people still do a lot of dumb things. or you can simply get over it. You can’t do everything. You a player in the game and you have had successes. Well. but you can and have done something. Stop to look at all that you have accomplished. The important point to remember is that you aren’t a bystander who will never know victory or defeat. The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets. The past is the past. time moves on.
they will grumble about everything and. Follow the advice of the luxury goods maker. Raise your prices. Raise your prices and be seen as a premium brand in your industry. Raise your prices. Let them go. give yourself a raise and then prove that you’re worth it. in most cases.Raise Your Prices Being an entrepreneur.” 69 74 . You want to deal with the consumers who insist on dealing with the best. you can’t be shy. produce the lowest profit margins. “Quality is remembered long after price is forgotten. If the bargain hunters are also cheapskates. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience. Gucci. you’ve got to ask for it. If you want more.
Most invest 15% .7 million and an average annual household income of about $250. Ninety-seven percent own a home.s. He is a fifty-seven year old married male with three children.000.55 hours per week. have a college degree and are still working. Eighty percent are first generation affluent. 75 70 . Two-thirds of millionaires work for themselves. There are over eight million millionaires in the United States. Six percent hold medical degrees.D. The majority of millionaires never received even a single dollar in inheritance or any money for college. Most are entrepreneurs who own their own businesses.20% of their income. Six percent are Ph. Eighteen percent have master's degrees. Half of millionaires’ wives work and most are teachers. Eight percent have earned law degrees. Two-thirds of millionaires work between 45 .The Typical American Millionaire The typical American millionaire actually has a net worth of $3.
If you are a business owner or salesperson. so figure out how you are going to raise downpayment capital to acquire investment real estate. ask all to buy. make a plan and execute that plan.” Rich people own real estate. know your product. It takes a plan. you can work to pay your bills. figure out how you can advance your career and act. you are prepared to do that. It takes sacrifice. If you dislike your job.71 Act With Boldness If you want to be in the elite. Every day will bring you one day closer to your goals. It takes boldness. It takes a will. If you have to work fifty hours per week rather than forty. Average people waste a lot of time. health and spiritual needs. You can work to raise money for investment and manage your investments. You will still have time to fulfill your family. If you are well organized. you have to be self-reliant. remember these ten important words: “Know your customer. You do what you have to do. social. figure out an exit strategy and act by getting another job or starting your own business. If you like your job. 76 .
Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and. the known and the predictable. as the U. bad or indifferent. But. By aiming at the top one percent.S. You will feel the pull drawing you. the 99% simply continue to do what they've always done: the easy. You may make a change and. tempting you back to your old ways of easier days. “The only easy day was yesterday.” What do you really need? If you are in the elite top 20% of achievers. the convenient. you should attain all of the material wants and needs for yourself and your family. of the few who do. only one percent will ever take the action recommended. Routines are hard to change. have to change again and once again. 77 72 . Navy Seal Commandos say. You will enjoy a comfortable life. The status quo. One Percent! What about the other 99%? Good. which means “things as they are. the top twenty percent will seem like a very easy target to hit. then.” has an extremely strong pull.
73 78 . groundskeepers and team executives. work doesn’t seem as much like work. you should be able to work in the field as many people do. They are: announcers. They are coaches and trainers. You hate being a bus driver but you’d love being a portrait painter. They are salespeople who sell equipment. If you love soccer. Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things. writers. promoters. advertising reps. You made a mistake going to law school because you’d love being a personal trainer. photographers. There is an entire world wide industry of people making a good living from the sport of soccer. Find the work you love and go for it. When you do what you love. You have one life.Do What You Love Doing There are a few people making a lot of money as professional soccer stars. You don’t like working in a hardware store and you’d love working in a bird sanctuary.
When they do choose you. Keep reminding yourself that without customers. 74 79 . Make good on mistakes and reward loyal customers whenever possible. Appreciate the customers you have. To build your customer base. you know how successful businesses operate. the disinterested clerk or the rude secretary. the more detached the employees may be from service to the individual customers. You know that too many businesses treat you like they are doing you a favor. This is a mistake and a sign that the large company may be losing touch and business. your success relies on your ability to convince them to choose to spend their money with your company. you have no business.Appreciate Your Customer People have money and they choose how to spend it. smile and be appreciative. Every day. As a businessperson. As a consumer. The larger the company. listen to your customers. Thank them for their honest input. you may encounter the grumpy plumber. Pay attention to complaints.
Hand out lot of impressive businesscards. Cultivate relationships. Become involved in local business groups. he will expect you to reciprocate. You need to form satisfactory relationships and connect with lots of people: customers. You are a businessperson in the real world. If someone gives you a prospective lead. you are a good networker. Ask for testimonials and referrals. Be able to explain clearly what you do. Think likeable. Practice remembering names. technicians and even competitors. You are not a monk living alone in a mountain cave. Learn who the powerful people are in your community and court their support. You should make a solid impression on those linked to you. Volunteer for committees. Don’t make people have to guess what you do and what you’d like them to do for you. 80 Build Networks 75 .One hand washes the other. Networking is a two way street. competent and helpful. Speak up. It should be a long list. suppliers. shippers. All networks begin with you as a strong link. Keep in touch. Ask for the business. You get what you give. If people smile when they see you enter a room. Join trade associations.
benefits and perks. You want executives with good communication skills who will get up from behind their desks and lead. You want customer service employees who are problem solvers and who follow up. Ideally. They should not need a lot of hand holding and can either hit the ground running or learn quickly. Between the first and second interviews. You want front counter staff to be pleasant and accommodating. You want to hire people with the right qualifications for the right job. Hire slowly. Frequently. your best new hires will come from the recommendations of existing employees and from your own networking. is a lot easier than firing. ask prospective employees to read The Action Principles®. you want to retain them by offering competitive salaries. which is taking money away from them. which is giving people money.Hire Slowly Hiring. What do you think about what they think? 81 76 . If you want the best. When you have acquired a winning staff. you want new workers to be smart and hard working. You want sales people who are knowledgeable and ambitious. You want workers who will comfortably coexist with present staff. you have to be the best yourself.
If you expect trouble. 82 77 . Document everything.Fire Quickly There is a difference between laying off and firing an employee. You fire employees for personal reasons. This person may be given an excellent reference. These workers may have been involved in unsafe. Don’t linger. Do not disparage the problem employee. a final warning will carry a thirty-day grace period to correct the problem or be terminated. have shown repeatedly that their job performance was unsatisfactory. The termination should not come as a complete surprise. The business may be in a slump or the employee’s position may have become redundant. have a witness present. They may be missing during work hours or. Do it. This is a difficult part of a manager’s job. Call him to the office and be short and to the point. Their image or manner may be unprofessional. deceptive or dishonest practices. severance package and grace period to find a new job. A laid-off employee is released for business rather than personal reasons. Normally. He should be escorted to his work area to collect personal items and immediately escorted out of the building. Explain benefits to which the employee may be entitled and how references will be handled. The fired employees should have received prior written warnings regarding their behavior or performance.
The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer. Be honest and fair. 6. Never manipulate. 78 83 . Follow the law at all times. even if someone else tells you to. abuse or conceal information. 3. Avoid conflicts of interest between work and personal life. 2. misrepresent. Cooperate with any investigation of possible ethics violations. Never act unethically. Seek assistance if you have questions about ethics. 10. 8. Wal-Mart: 1. Never discriminate. 5. 9. Never ask someone to act unethically. 7. Report ethics violations. 4.
They determine the ultimate openness of an organization and its ability to learn. and wearing ambition on one’s sleeve can have the same effect.79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer. They relish the intellectual combat that enriches ideas. There is a fine line between arrogance and self-confidence. 84 . Legitimate self-confidence is a winner. Self-confident people aren’t afraid to have Jack Welch their views challenged. The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source. Don’t ever compromise “being you” for any job in any institution. How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it.
You read. You contribute. You question why civilizations rise and fall. Today anywhere in the world. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. You want to know lots of things because you want to do lots of things. You try to understand why happy people are the way they are. You question. You are curious to know how and why some people get rich.Learn All education is ultimately self-education. The job of the teacher is to guide and motivate. Those days are gone forever. 85 80 . You hang out with smart people. You must make your diplomas and degrees worth more than the value of the paper. You listen. You had an advantage. You are proud and confident in your self-education. a motivated student equipped with broadband can get a better education than a lazy Ivy League student. Your life must be a never ending thirst for knowledge. You learn. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money. You must do the studying.
you want to be the manager and then the president of the bank. You are a student taking a course. You have a lot of questions to ask and a lot of listening to do. Based on the information you receive. ask. observing operations and asking a lot of questions. You are the opposite. Average students sit like stone statutes in class trying to avoid making eye contact with the professor. 81 86 . Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you. You are asking lots of questions and tailoring the course to suit your objectives. This is your career. You must do your own research. When you are the head teller. ask. you will take action.Ask a Lot of Questions You are a clerk working in a bank. If you want something. There is no book to tell you how to do this. People are not mind readers. There is no such thing as mental telepathy. You want to be the head teller. There is no time to be shy.
The work is there. You can read the history. most famous business leaders have written autobiographies to show you the way to achieve your own success. There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. As a business person. you are lucky. Take advantage.Read Biographies The lives of the greatest people ever to walk the earth have been documented. their style and their attitudes have been researched and recorded. in the bookstores. In the libraries. heed the warnings and stand on guard. Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them. on the web. From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa. their lives. 87 82 . there were heroes who shaped the world. Besides biographies. All education is self-education. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times. it is there.
Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise. The business world is changing at lightening speed. You. Average people are waiting in hope that good fortune will find them. 83 88 . Talk to your customers and vendors. We are at the dawn of a new Industrial Revolution.Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success. an Action Principles® Champion. If you snooze. Go to local business meetings and industry conventions. Listen to your mentors. are not waiting. Read your trade publications and blogs. Learn from your competitors. you lose. You aren’t afraid to hear the truth and learn. You are identifying the next step toward your goal and you are taking it. Find out about the new products and services being offered by the innovators in your industry.
Pull the plug. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining. 84 89 . always researching and learning. You have high hopes but hope doesn’t pay the bills. Survive to succeed another day. Get out. Be real. Be tough. Do not throw good money after bad by trying to save a failed strategy. your wallet may be lighter and your ego may be bruised. Heed the warnings. Even the best and the brightest make mistakes. lose time. lose money and feel humbled. You made a mistake. heed the warnings. However. After a few months. You will have lots of ideas. Take your medicine. some very bad. some of these ideas will be bad. Be smart. Bite the bullet. you realize your error. You spend a lot of time and a lot of money opening a new location. Yes. Many of these ideas will be good and will improve your business and advance your career. Heed the warnings.Heed the Warnings As an Action Principles® Champion. you will be curious.
U.American Business Slogans Ford. Microsoft. All the news that’s fit to print. No surprises. 90 85 . The power to be your best. Pontiac.S. Wal-Mart. Be all you can be. Times. Army. Gillette razor. We are driving excitement. The best a man can get. Creating a higher standard. Marines. When you care enough to send the very best. Target. Home Depot. N. Solutions for a small planet. It’s everywhere that you want to be. The few. Pay less. Walt Disney World. Verizon. Hallmark.Y. The heartbeat of America.S. Expect more. U. Always low prices. Make the dream come true. IBM. Apple. Chevrolet. Where low prices are just the beginning. Holiday Inn. Where do you want to go today? Visa. Cadillac. Built for the road ahead. The proud. Make progress every day.
Read forty books on small business. Never waste time. Read every day. Read forty books on a subject and you will be a world authority on that subject. No excuses. Never be alone. Educate yourself. Read forty books on real estate investing. Read There is one significant characteristic that separates smart people from the crowd. This is a very good reason why the average person is going nowhere fast. newspapers. Never be bored. e-books. Always Bring A Book. A-B-A-B. Read. They read.Read. Everything you need and want to know is in books. If you are going to set a new goal for yourself. The average person reads one book a year. Read forty biographies. 86 91 . magazines and on the web for you to read. make that goal to do a lot more reading. Read forty books for pure enjoyment. Smart people read. Read.
You have two minutes. It may take you a few tries to get the proper words and tone. You may want to write different variations for different prospects and situations. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. conversational and unrehearsed. What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. 80 – 200 words is a good length. direct. Your favorable first impression must be professional: simple. perhaps to arrange a follow-up communication. All the writing and editing and practicing is worth the investment. you need an elevator pitch. interesting and brief. friendly. Your objective is to exchange businesscards and.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. 92 87 . Hence. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm. impressive.
Be that one person who will step forward. volunteer for a hard job and say. children and company. Be sure that your manners and language are impeccable. mean it.” and “May I help you?” and “What do you think?” Say them anyway.” Say them. “Take me. “Please. That’s important! 88 93 .” and “Thank you. It is easy to say. “If it is to be. it is up to me.” Any time you give your word. “Do unto others as you would have them do unto you.A Few Important Words Good manners open doors and are welcomed anywhere. positive rapport with people by remembering and using their names and the names of their spouses. It may be more difficult to say to say.” Remember the Golden Rule.” Live by these important ten two-letter words. “I’m sorry. You establish an immediate.
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94
Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95
Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.
97 92 . In private. you should immediately take corrective or supportive action. Do the employees appear cheerful and helpful and ready to help or bored. rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation. praise exemplary behavior.Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs. give suggestions or warnings to employees needing remediation and in public. You’re the boss and supervision is an important managerial responsibility.
Don’t sell yourself short. enjoying the museum. Some salespeople sell house trailers and some salespeople sell shopping malls. You want to be at right place at the right time to make your elevator pitch for your next big deal. You may find your best prospects while playing golf at the country club. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall. You may look like you belong if you drive the right car. If you want to land the big fish. chances are you’ll catch only those little fish. Start hanging out with them and looking like they look. You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. Copy success by finding the people who are making the big deals. and having a power breakfast at the right restaurants. why not you? 98 93 . Somebody is going to make the next big deal. you’ve got to go where the big fish swim and have the correct bait.Go for the BIG Fish Tf you are fishing for minnows. This is not all superficial. It is how big business is done. sounding like they sound and doing what they are doing. wear the right clothes and carry the right accessories.
Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness. ethical or hard working. 99 94 .Magnify Your Effectiveness As a successful businessperson. helping you reclaim more of your personal life. well mannered. you accomplish a lot and with a personal assistant you can do even more. pleasant. Hire an assistant carefully because you will be spending a lot of time with this person. you must clearly outline your expectations with a detailed job description. You can teach an assistant your job. An assistant frees you to do the more difficult parts of your job. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis. An assistant’s style and attitude are at least as important as an impressive resume. An assistant can free your time. that twenty percent which is often the most productive. This person represents you. During the interview process. You can’t teach someone to be intelligent.
You will be a business owner who knows how to deal with the problems you have. Don’t let small problems linger and fester into unmanageable crises. you won’t be a business owner without problems. follow-up.Deal With It As an Action Principle® Champion. adjust and move on. Analyze the problem from different perspectives. 100 95 . Review. Take the lead. Brainstorm. Deal with it. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. Choose your best option and take decisive action. Consider solutions. Begin by precisely defining the problem. Make a decision. Project the consequences of different strategies. if necessary. eliminate extraneous aspects and develop possible strategies.
Embrace Technology Don’t be left behind. Sites like YouTube and Facebook and MySpace are creating social networks of thousands. Yesterday. The world is listening. Start some international buzz. linked through a common interest or event. your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight. the Internet was the secret world of the nerd and the hipster. Modern technology is evolving quickly making the entire world your marketplace. sometimes millions. Get the right hardware and software and stay in tune with the changes. 96 101 . Say something. Be there. Today. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video.
you can be their commercial real estate link and secure solid. find their location requirements and offer your local expertise as a commercial property developer for their franchisees. you may find up and coming entrepreneurs. retail block. such as Starbucks and McDonalds. 102 97 . If you are living in a foreign country. You can buy commercial property. Perhaps. the retiring entrepreneur/real estate investor may be wealthy. Contact these companies. In your local business networks. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. with ambition. However. being alert and aware.Invest in Commercial Property If you are an entrepreneur. office building or warehouse for your business. you are in an excellent position to supercharge your financial plans. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. You will have an investment with a great tenant. you. it’s great to have both investments. Be smart. long term tenants for your properties. The retiring employee may be left with little. As an Action Principles® Champion. a store. study American companies. forethought and action.
you are a contrarian.Start Your Revolution Gandhi said of the revolutionary. you eventually win. You will research. you win. everyone will swear that they were on your winning side from the beginning. Through trial and error. ever self-reliant. You will persevere as you are banged and bruised along the learning curve. Then. Then. “First they ignore you. 98 103 .” Starting your own business. Then. you will dare to challenge your status quo. they fight you. and find the supporters and the money to proceed. See what others can’t. Every business starts with one person’s idea that sounds crazy to the risk adverse. once you succeed. a revolutionary. they laugh at you. Of course. Do what others won’t. Succeed like few others. But.
Become an Action Principles® Champion Champions are working together in an international effort to change the world. If you can advertise this non-profit work on your website.com for further information. so we distribute tens of thousands of Action Principles® books each year through schools. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons. Visit BillFitzPatrick. Please join us. If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. if you can interest others in reading and discussing The Action Principles®. We welcome your promotional ideas and your hard work. As a person of influence. thank you. please do so and thank you. If you have the expertise to add to this list. correctional facilities and social agencies. Not everyone has Internet access. Your donations are needed and appreciated. online. thank you. offline. don’t forget to write and post your own Action Principle®. Also. And. in print or on your blog. ® 99 Action Principles 104 . The Action Principles® have been translated into over twenty languages. churches. Thank you. thank you.
Having more. appreciation and respect. you are an accomplished person. Your one life was important. You worked hard with what you had. Your one life was exemplary. It is liberating. You will receive gifts that money can’t buy: love. You are free to be happy. 100 105 .Your One Life You are an Action Principles® Champion. You made a difference. Success allows you to free yourself from the endless treadmill of consumerism. Money will be a smaller reward of your success. It is your blessing to share your resources and time with those deservedly in need. in business and in your personal life. Because of who you have chosen to become. This is to be your legacy. is life enhancing. while wanting and needing less. You shared.