This action might not be possible to undo. Are you sure you want to continue?
How Americans Get Rich
AMERICAN SUCCESS INSTITUTE
A NONPROFIT ORGANIZATION
Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36
32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71
.......81 77.................91 87....76 72................................... Write Your Elevator Pitch ................. Go Green .........96 92....... The Typical American Millionaire.........77 73..........72 68............................................... The Example of Wal-Mart ....... Be Open to New Ideas ............75 71...................................... Build Networks ...... Close the Door on Regrets..........................................102 98...........................86 82...............84 80.................................................................... Hire Slowly...................................... Invest in Commercial Property .93 89........................ Start Your Revolution............................. Raise Your Prices........................ Go for the BIG Fish.......................................................................................................................92 88.....105 4 ....................67.......................... Jack Welch: Self-Confidence ........................................73 69..............103 99............................ Do What You Love Doing....87 83.......................................... Read................ Deal With It................. Thank Your Ancestors ............82 78.. Supervise ................................95 91............... Heed the Warnings ............................... Your One Life .....................78 74. Embrace Technology .............................................................100 96...................... Read Biographies................. A Few Important Words ............................................ Fire Quickly ... Ask a Lot of Questions........... Advertising Basics .................... American Business Slogans...104 100.........89 85........ Read...........90 86..............................................................79 75......................................... Aim for the One Percent . Become an Action Principles® Champion......88 84.................................................................... Start a Business Now..........................98 94..................85 81.97 93......83 79.......................................101 97..........80 76........ Read... Act With Boldness.....................................................................94 90.......... Magnify Your Effectiveness .... Appreciate Your Customer ........................... Learn............................99 95.74 70.......................................................
thoughtful. They build repeat business from a satisfied customer base. spiritual person of action. you realize that what successful people have done and are doing in America. They keep their businesses moving forward. They make money and they invest. If you are an Action Principles® Champion. always improving. They copy the leaders in their industries. Watch my free instructional videos. work hard. a tough. Bill FitzPatrick • Bill FitzPatrick. They charge a fair price. learn from your mistakes and persist. You can do this. you can do wherever you live. There have been self-made successful people from every era of history and from every country. in Hanoi or Havana or Halifax. usually in real estate. I will not wish you good luck. you don’t need luck. You can have a prosperous life and make a difference in your community. They offer a product that people want to buy.How Americans Get Rich As you read How Americans Get Rich. Follow the Action Principles and these How Americans Get Rich principles. Write down your goals. You can do this. Appreciation and respect will be yours.com 5 . I will be honored to be your teacher.
Commit your mind and actions to do what it will take to succeed. Average people watch twenty hours of television each week. Set a goal right now to rise above the average and live an extraordinary life. Set a goal to watch ten hours and use the other ten hours more constructively. Write it down. working fifty hours and using the extra income to invest. These are your goals. so don’t be shy. Plan for it. You need the time and the resources to develop your individual potential and special talent. Dream big. Average people buy one house. Average people work forty hours a week. is where you’ll go. or don’t plan. Set a goal of working 20% more. What you plan. Plan to do what the average person has done once and do it again and again until you become a millionaire. hoping that this single investment will ensure a comfortable retirement. 1 6 .Set Goals You have one life.
On the road to your future. Take your goal and divide it into meaningful. You are known and liked by the national corporation. You confidently borrow the money to buy your first store. Then. You pick up litter in the parking lot. You want to own several McDonald’s franchises. Now. You network with other store managers and store owners. You react with an understanding smile when a child spills a milkshake. achievable objectives. realistic. You become a shift supervisor and then assistant manager and then manager. you invest in a second and third and fourth store. 7 2 . This is good. You become the irreplaceable employee. Reach for the stars. with your feet firmly planted on the ground. You get a job at McDonald’s. many of the goals you set will seem ambitious. clean rest rooms and empty grease traps. You volunteer to do the jobs that average employees avoid.Divide and Conquer Initially. You start by owning one. You willingly work extra hours. make your plans. divide your journey into short trips. You mop floors. You learn the fast food business from the ground floor up and inside and out.
thoughtful. who you are now and the ideal you. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. You have much and are able to share often. 3 8 . stop to think about who you were.Write a Personal Mission Statement There is an ideal you. to your office. ideal you. Some lucky few are able to call you parent or boss. Everything about you spells success from your home and your car. You are admired and respected. While average people are idle. you pursue your ideal. You can keep a diary or scrapbook. You are prosperous. Be the confident. Or. Keep writing and refining and living. Others are proud to call you friend. you can simply write a page or a paragraph. Every day. You are a tough. spiritual person of action.
It is the restaurant manager who visits every table after every meal. but every night. 4 9 . It is always performing above and beyond expectations. It is appreciating and respecting your customer. It is the contractor who cleans up. not just at the end of a job. It is the florist who calls the week after the wedding. It is doing the optional. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer. It is making the customer feel special and important. It is bettering the standard. It is the wow factor. It is openly and honestly talking with a customer who has a problem and doing your best to correct it.Follow Through Follow through is the secret weapon of the highly successful businessperson.
solving customer complaints and soliciting new business. They are focused on avoiding criticism while waiting for their next paycheck. What the average worker avoids. some see it as a comfortable meeting place where friends co-mingle in a commercial environment. Think followup. you embrace. Rather. you give yourself a competitive advantage over average workers. encouraging an individual to personal excellence. your bosses will acknowledge. appreciate and reward your hard work. Many average workers are clock watchers. 5 10 . The business becomes incidental to the social. If you actually concentrate on working while you are at work. the workplace is not a proving ground. dealing with problem employees. Often. clean-up. If you are working for the right company. You excel by working hard at the harder aspects of your job.Embrace the Hard Work You excel by not being an average worker.
Running a business is not complicated. you plan and you act. You research. You offer a quality product at a fair price. You don’t sit around sharing ignorance with your friends. You find a way. You buy six properties. You listen. You find knowledgeable teachers and mentors. they can find excuses for inaction. and create a family financial empire. learn and accomplish. You identity the leaders in your industry and you do what they are doing. spiritual person of action. Becoming financially independent is not complicated. pay off your debts.Don’t Complicate Matters Average people often complicate business matters because within those complications. There are those who listen. Following The Action Principles®. you think. thoughtful. What others have done. you can do. You appreciate your customers. Average people buy one house in the hope of a comfortable retirement. 6 11 . There are those who talk accomplishment. you are a tough.
To keep to a steady course and strive toward excellence. Through your example. It’s seems a small fact that the flowers in the beds outside the office are dead. For the extraordinary. With the slow creep of discouragement. Ownership and management responsibilities are demanding. You allow discontent among staff to fester. you are responsible for the energetic or toxic atmosphere in your workplace. reality starts to kick in. 12 7 . second rate and quitting are not options. You attend to the details. some customer interest will wane. You can’t yawn and shrug your shoulders. you may have to make improvements again and again. You don’t turn a blind eye to anything. After the novelty wears off. you do that. Maybe the work ethics of some recruited staff do not match expectations. You are the boss. Suddenly updating the website is no longer a priority. It gets easy to overlook the smudges on outgoing correspondence.Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. If you need to find new suppliers and new employees and new ways to promote your products or services. Perhaps several vendors should not have been so highly recommended. average people quit and settle for mediocrity. You maintain the standards.
Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions. You can eat in the company cafeteria. You make money by generating revenue and by looking for ways to reduce the unnecessary. You see litter and you pick it up.Be Frugal Employees understand that your company is in business to make money. especially frivolity and waste. 8 13 . No one likes a cheap person. Everyone will accept a leader who sacrifices along with the troops for the good of all concerned. You don’t need a private bathroom or reserved parking space. Get everyone involved. Think before you make major corporate purchases. then buy it knowing that you will use it. Corporate frugality is a team effort. Don’t be impulsive. An effective manager sets the example for employees. You can fly coach. Give yourself a day or two to consider the purchase and if you can still justify the item.
you choose a new challenge for yourself. If you have been neglecting your health. If you have been putting off making personnel changes. You have planned to make today and every day special. today you will watch your diet and take a short walk.Make T oday Special You list and tackle your responsibilities head on. Life doesn’t just happen to you. bring a rose home for the wife and a movie for the kids. If you want to generate additional business. just do it. make the small effort to publicly praise him or her. You must never allow yourself to fall into a depressing rut of sameness. Order pizza for the office. you sleep well with a feeling of accomplishment. You embrace hard work. 9 14 . You make yourself tough by doing something that is personally difficult for you to do. Every day. you follow up with your old clients and make the effort to reconnect. If an employee has done an exceptional job. At the end of every day.
Review your notes. You are exceptional. highlight. You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. When you aren’t at your desk working. 10 15 . You are a thinking person of action. Take some notes. underline. cross out and expand your thinking. you are probably still thinking about business. Have your paper and pen and pencil and marker available. You can’t help it. Your mind is focused on improving your business. Circle. Make a habit of writing them down. It is who you are. You are focused on success. What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action.Record Your Thoughts You will have lots of ideas.
You pick up the first paper and deal with it. After eight miles. there is no doubt. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. You want to make ten cold calls today. you take a step and then a step. To walk ten miles. you are in pain. Either way. you win. It will never be over until you say that it is over. You will never give up. Keep trying. Of this. You pick up the next paper. Or. You make the first call. Any particular day may be tough and demand your best effort and concentration. suck it up and do it. but you take another step. 16 11 . You have twenty emails to answer. It would be easy to find an excuse to stop and few average people would blame you. Winners persevere and take another step. Take a deep breath. you take another step. Be good.Persist to Win You will be successful. give up. with patience and honest hard work. You respond to the first email. the rewards of persistence will burst forth or slowly emerge. After six miles you are tired. However. Get good. You face a pile of papers on your desk.
Seventy percent of people are average. plan and act. ten percent of workers are self-absorbed by their own nonwork related problems. Their performance is marginal at best. 17 12 . 70. quits or dies. They are in control. They work hard enough to not get fired. They are the corporate leaders and successful entrepreneurs. These are self-reliant people capable of decisive action. They are moving forward. you will find that workers are divided into three categories: 10. They are ambitious. there is the top twenty percent of pro-active achievers. reactive and let circumstance and events shape their futures. It is difficult for them to concentrate on doing their jobs. They spend what they make and have little if anything saved for investment. Then.In Business. 20. study. in all countries and throughout all of history. They are risk averse. They research. They are content to be promoted when someone in front of them is fired. All Are Not Equal In business. They dare and attempt and sometimes fail and learn and try again. Through their own fault or no fault of their own.
The extraordinary person accepts the fact that the real economic protection for themselves. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. You are alert and aware to problems. You don’t ignore the warning signs. plan and then take the risk. They will cling to the perceived safety of the status quo. Make an offer to buy the company. Find another job or start your own business You are alert and aware to opportunities. to face the unknown. You are working for a poorly performing company. their willingness to change.Risk Failure Average people are risk averse. It isn’t always easy to try new things without proven guarantees. many have learned otherwise. often. You love your job. Sadly. Get out now. Sales are dropping. 18 13 . Your suggestions for corrective action are ignored. They delude themselves into believing that big companies will always be there to protect them. Your boss at the flower shop announces that she will be retiring and selling the business. If it were easy. Research. everybody. their families and their futures lies in their self-reliance and. Take the risk. the average majority would do it. Take the risk.
suck it up and do what you know you have to do to succeed in business. Partners and employees may disappoint you. Others have gotten over that wall and you can learn from them. You will introduce products or services that will fall flat and cost you time and money. clients or patients will switch to your competitors. Without whining. The time to prove yourself is at hand. You have hit the wall. customers. 14 19 . For no good reason. You are being tested. So. You may bang your knees and skin your knuckles. The world of business is not waiting anxiously for your amazing personal contribution. Pay the price. second guessing or complaining. Push over because all self-made successful people have been there. And. Get tough. You will lose a big deal. You need to climb over it. you might be passed over for promotion. Climb over the wall. This is the price that you are being asked to pay. get ready and get tough. This is the wall. there will be other walls blocking your path. yes.Get Tough On your way to extraordinary.
Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change. Instead. Doing little with your life is much easier and safer than taking risks. but then you will be a small person. but for there to be growth.Be the Valued Employee The status quo may be comforting. seek the changes which will allow you to be all that you can be as an athlete and a person. you change yourself. but also as it could and should be. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. there must be change. First. you must seek change. 15 20 . You must see yourself and your environment not only as it is. Since you seek growth.
being an extraordinary worker. 16 21 . Go for it.Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized. a superstar. you may be highly recruited and can’t resist the pay. appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic. benefits and perks offered by another company. tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course.
” Yes. in Nairobi. as humans. you will have a positive response. the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home. we are remarkably the same with the same fears and dreams and aspirations. the shopkeeper who offers quality goods and appreciates his customers is successful. 22 17 . in Sydney. To think otherwise is a mistake. the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. We may be different in very small ways but. Yes.The Wide World of Business From anywhere in the world. You will be able to think. in Lima. Yes. Yes. this is what I believe. as you read The Action Principles® and the How Americans Get Rich tips. in Hanoi. “yes. the salesperson who follows up with customers to be sure that the product has met their expectations is successful.
you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. as well as to root out the do-nothings and the perfectionists. you appreciate the value of time. motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions. Focused hard work is the honorable path and the sure path to success. However. To improve your own efficiency and that of your valued staff.Stop Wasting Time As a business executive. time waster have few friends except each other and no respect. Time wasted is gone forever. 23 18 . delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system.
Show them the potential that they have to live full lives of prosperity and peace. encourage. optimism. a zest for life and a positive mental attitude fill you with energy. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. This is really going to happen. motivation. give. Smile. After your twenty minutes of quiet time each day. it is much easier to reach out and help others. You really are going to be appreciated and respected. Now. You really are going to be financially independent. You really are going to be surrounded by wonderful family and friends. passion. something wonderful is going to happen. Enthusiasm. You are going to start believing in your own wonderful financial future. 24 19 .Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day. This is all good. you will feel recharged and ready to take on the challenges on your road to success. support and spread your enthusiasm. when you see and believe all that you can do.
And.Applaud the Beginner Beginners make lots of mistakes. at one time. Your job as a business leader is to recognize potential. successful person has had his or her own beginning. 20 25 . frustrated and more interested in making excuses than making amends? Remember. How does the beginner react to your correction? Does he act defensively? Is he angry. that beginner was us. it would be difficult or impossible to change this type of person. They can look ridiculous and they can be annoyingly frustrating. Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. Every self-made. A beginner makes a rookie mistake.
You must know your industry.Give Yourself the Gift of Self-Reliance Change happens. The Internet is changing everything. you may get passed by or even run over. Be prepared. Alert and aware. You may not. Open your eyes and your ears. Economies are globalizing. Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it. prepare yourself. 21 26 . Take responsibility for your own career. Give yourself the gift of self-reliance and you won’t be taken for granted. it is naïve to believe anything except that you work for youself. If you are standing still. What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. You may be saved by the action of others. In the real world of business. where it is headed and how you can profitably find your place.
coach or manager. As a teacher. counselor. Get to know your employees. walked the talk. Lead by example. employees are apt to dismiss your wisdom or completely ignore you. it is important to walk the factory floor and get out into the field.Lead by Example If all you do is talk. when you’ve been in the trenches. You are a veteran and carry the status necessary to command. Show how it’s done. you’ve earned the right to be taken seriously. This is how a leader acts. Sometimes. 22 27 . You don’t hide in your office. All your motivational slogans and rallying cries will go for nothing. gotten a little banged and bruised yourself. ask for their ideas and understand their concerns.
the crude and the obnoxious.Control Conflict Welcome to modern living. neck and your head. Your first instinct is to retaliate but never retaliate in anger. In the workplace. Breathe deeply and let it go. release the pressure and consider your options. trunk. the rock in the middle of stream allowing everyday frustrations and stress to wash by you. What would be your best course of action to defuse the situation so that you can move forward? You must be the example. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness. your employees and your family. cut corners and take unfair advantage. Relax. You may not always like what is happening but this too will pass. Release the stress from your feet. 28 23 . seeing in you what they were unable or unwilling to do. hands. You do this for yourself. At home. Since you are ambitious. some may be jealous of your progress and ultimate success. legs. you may be subject to those who gossip. arms. your contribution may be unappreciated and you may suffer disrespect. At any time you may encounter the rude.
You know what to do. Do not hire him. she smiles and solves the problem. she finds chores to do. There may be family pressure to hire your troubled bother-in-law. If you do feel it. you know it will work. You are a business person and not a social worker. When a customer has a problem. you’ll be right. You feel it in your gut. know it. You drive by an old building and you immediately see this building transformed into your next successful business location. you instinctively know what will work and what won’t. You don’t have to call a committee meeting before you take action.Listen to Your Instincts As your knowledge base grows. You get the facts. Find some other way to help him. Many times you don’t have to do lot of soul searching. When business is slow. While others are skeptical and hesitant. then go ahead and do it. You make her an offer to work for your company. 24 29 . You observe an enthusiastic young woman working at your local coffee shop. She is a good worker. Odds are. You know this is a bad idea.
everyone would do it. If it were easy. If you want to take the easy road. If it were easy. Because you validate their own inaction. 25 30 . with each challenge faced. If ten customers tell you no. you will find many to support your reasoning. You may take a few lumps as you move along the learning curve. You are that somebody willing to take the risk of starting a business. Yet. average people will agree with your choice to delay or avoid. you gain strength. it is persistent effort that separates winners from losers.Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. Understand that no one wants to face rejection again and again. Average people don’t want to push or be pushed. You may not succeed immediately. You put your name forward for that raise or promotion. However. and you still believe. the rewards for success wouldn’t be as pleasant. They are content with the sameness of today being like yesterday. you ask another ten.
It is a style and an attitude. They always will. smile and get busy. The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit. The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning. It is having a goal and working passionately toward that goal. Stand tall. 31 .Style and Attitude and Work Matter Following The Action Principles . They always have. you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing. An exceptional man or woman will succeed at any business any where.
toughness means playing by the rules but also putting those rules to work for you. drive. It is being who you really are. simply. “No. toughness means avoiding complacency. even when society wants you to be somebody else. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose. Donald J.” 32 . meeting and solving problems head-on. Trump Businessman Get T ough Toughness is pride. In business. It is looking at an adversary across the desk and saying. Trump For a nation. commitment.27 Donald J. and the courage to follow through on things you believe in. even when they are under attack. It is solving problems instead of letting them fester. while keeping the big picture in mind at all times.
In business and in life. This is the plan. Perhaps on your path to wealth. at some point. Not always. honest and respectful businessperson. Since there are economies to be gained from greater size. 33 28 . successful businesspeople are always thinking about investing and divesting. but at times. if you are following The Action Principles® philosophy of self-improvement and service to others. these opportunities do materialize. the odds are that you can peacefully co-exist with others in your industry. it may be advantageous for you to acquire your competitor’s business or. you probably aren’t going to be working forever. there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. When you are known as a capable. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world.Buying and Selling Businesses You don’t have to crush your competitors. Since there is usually enough new and underserved business to go around. to sell your business to your competitor.
dynamic work environment. You set the bar high for yourself and you expect the same from your workers. You are a leader in your industry. You study and work hard. You are ambitious and goal oriented. Take joy in doing an exceptional job. You are a listener. You are a volunteer who is generous with your time and resources. There is no secret to your success. perpetually waiting for the next paycheck. These average employees. often working just hard enough to not get fired. Be proud of yourself and your company or keep changing until you are. You are a demanding employer. You delay gratification and invest.Be Proud You exercise and watch what you eat and how you dress and how you treat others. Many employees can’t stand the pressure of working in a competitive. can find employment elsewhere. you have more because you do more when more is needed. Be proud of who you are for good reasons. You employ a staff that wants more than being ordinary and they expect and receive above average compensation. 34 29 .
You have to plan and take decisive action. You can become a perfectionist. Marine battle planners look for a seventy percent advantage and then they go. They have to be adaptable and decisive. Don’t procrastinate. Take action. you have to train every day to be prepared to meet the challenges of the marketplace. They train every day to face all types of scenarios. 30 35 . In combat. you’ve got to take action and adapt to the environment and the circumstances as you find them. In business. Do what needs to be done and get it done. When a dangerous job has to be done quickly. you can’t plan for every possible eventuality. the generals frequently call them. go. Don’t over analyze. No one is going to come up to you and hand you a bag of money.Be Decisive The United States Marines are a rapid deployment force. The Marines have to be ready to fight anywhere under any conditions. go.
Or. Offer a quality product or service that the market demands at a fair price. Say thank you. You do not need to do more. Very simply. Find the leaders in your industry and do what they are doing. you already know what characteristics make a business successful. Copy success.Three Rules for Business Success You can spend years in business school studying complicated economic theories. you can start a business and get to work. 31 36 . make them your mentors. as an alert and aware consumer. There are three simple rules required of all successful businesses: 1. Don’t fool yourself. Simply start and continue to do what you know you should be doing. Ask for more business. You can search the world for hidden secrets. Appreciate your customer. 3. If possible. 2. You can do more.
you may think that taking advantage is an advantage. 32 37 . many will relish your demise. In the short run. You can decide to set the standard for your industry and maintain your core values. You can recommend unnecessary services. It is much better to live by a code of honor and core values. You can cut corners on your products. Your word and your handshake should mean everything. You know the right thing to do. You can be deceptive in your advertising. In the long run. It is much better to be a serious person who takes his business seriously.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated. Eventually. You can feel good about who you are and how you earn a living. You will be rich but reviled. others will have noticed your duplicity and may plot against you.
As a successful person. At times. Your health will be affected. The work and the problems and the opportunities will all be there tomorrow.” If you are overworked. there comes a point when enough is enough and when you must save yourself and say. Naps aren’t only for children and meditation isn’t only for monks. You need days off and you need vacation time. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing. your natural inclination will be to try to do more. there will always be demands on your time from competing interests. Find your calm center where you can recharge your batteries. do it. All those forced to be around you will suffer. “no. 33 38 . your efficiency and productivity will diminish. forget the email.Stay Centered As a successful person. However. you’ll need to leave work alone. need sleep and are stressed and angry. put away the cell phone and just retreat to where you can find your own way to relax.
you can find a lot to love. 34 39 . You can love the high standard of living resulting from your hard work. You can make the choice to take early retirement. You can love that you are providing good jobs. develop your special talents and build a solid financial estate. You can love the feeling of pride that comes from offering a quality product or service to your valued customers. You can love the feeling of power that self-reliance gives you. You are in control. You can love the challenge of creating and building your business. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives. But.Love Many Things Being a successful businessperson. laying a smoother road for your heirs to follow. You can love the opportunity to be a leader to your employees and a positive example for those in your industry. success in business can mean more than money.
Start the buzz. you might be much more effective by finding online niche markets. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field. Some have unreasonable expectations. You are in business to make money.Forget Everybody Rather than trying to reach everybody. Sometimes you have to make personnel changes. magazines and television. All customers are not always right. Not all employees are created equal. Find ways for those with influence to sample your product and talk about it. You can never be all things to all customers. many with little or no interest in your product or service through traditional mass media advertising. Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. Some bring to the workplace personal issues far beyond your control to correct. newspapers. 35 40 . You are in business to make money.
Maintain Your Presence You are a successful business person with a nice house. However. Praise or criticism does not affect you because you know who you are. You have nothing to prove or defend. clothes and jewelry. You are like a steel bar wrapped in cotton. it is not the trappings of accomplishment and wealth that will bring you respect. You willingly share your enthusiasm and good fortune. open minded and a good listener. You are a proud example of a leader. You act naturally and relaxed. It is your confident presence that says that you belong where you are. You have studied your business inside and out. hands and steady eyes matched with a gentle smile. car. vendors and your customers. You have diplomas and awards. You are curious. You work hard and you appreciate those around you: employees. You have strong quiet. 36 41 .
you will soar far above the average. With The Action Principles® and the three simple rules of business as your guides. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow. work doesn’t seem like work. There are five thousand different types of businesses and people have gotten rich from all of them. When you love your work. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama. 37 42 . The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. The business doesn’t matter but your style and attitude do matter.The Business Doesn’t Matter The business that you choose doesn’t matter. The moral is that if the business doesn’t matter you should choose something that you love doing.
Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.
Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44
Ross Perot American Business Leader
Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.
It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. Thank them. To get it. Let employees know that you appreciate their efforts. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees. Make everyone feel that they are a part of an important team doing honest work. keep them informed and in the loop. You need your core of loyal veteran workers to set the example and lead the way for new hires. Loyalty is a two way street. you have to give it first. 41 46 .Show Loyalty Build employee loyalty through fair dealing. With good news or bad. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service. Reward them. It is easier to sell to a loyal repeat customer than to try to sell to someone new.
You don’t sit still and hope that some lucky opportunity will befall you. Self-promotion is a good thing. Seek their counsel and ask for their help. you know what it will take to reach the next leadership level of responsibility and income. investors and other businesspeople. and thank them. financiers. clerics. partners. You can take courses and join and participate in trade associations. blogs and journals. politicians. 47 42 . Good things will happen because you make them happen. This is how you’ll get ahead. teachers. To get ahead. Listen. Let your bosses know that you aspire to greater things. From your research.Advance Your Career You are a self-reliant. You are hard working and opportunistic. you can read business books. You have identified the leaders in your industry and you know what they are doing. such as: executives. You are alert and aware. vendors. take-charge person on a mission to build your career. Always be on the lookout for people who can advance your career. You know who you are and where you are going. You have your goals and objectives and to-do lists. consultants.
You assign tasks that are cost and time effective for others to do for you. Say thank you. 43 48 . Be sure the employee understands the requirements and due date. Match the right person to the right task. follow up. Ask the employee to assume responsibility for the task. This will help you to concentrate on what you do best and allows you to think. Establish a realistic completion time. Encourage feedback if problems arise. Precisely explain your expectations for the task. which means learning how to delegate assignments. Periodically. You also delegate tasks that employees can do better than you.How to Delegate You can get more done with others’ help. plan and improve organizational efficiency.
which is your success. you will be on the road to project success. 44 49 . ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money. This is not you. For each specific project. what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers.How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success.
You will have the time and the resources necessary to find and develop your special talent. This does not have to be you. you are even better positioned to define your own financial future. It will be your goal to join this elite group. will better mankind. In the corporate world. You have a special talent which. If you own your own business.Develop Your Special T alent There is something special about you that makes you one in ten thousand. if used. This is sad. you are going to rise quickly to the top twenty percent of your profession. The vast majority of people never find the time or have the resources to identify and develop their special talent. your entry is almost guaranteed. You will know what your leaders do and how much they earn. 45 50 . With your work ethic and core values.
You learn all you can about sales and you find the leaders in your industry. Of course. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. what would they do if they were you? This is called copying success. Most successful people will be flattered and not annoyed by your attention. read your trade publications and identify all trade websites and blogs. you must follow-up with a thank you and this is also copying success. Don’t be shy about asking for advice and networking assistance. To find the superstars in your industry.Copy Success You learn all you can about your product and your customers’ needs. maybe most importantly. Ask and listen. Join all applicable trade associations and participate in meetings. When you find suitable role models. take them to breakfast or lunch. seminars and conventions. 46 51 . Find out what they are doing and do what they are doing.
Every day. 47 52 . you look for small ways to challenge yourself and spoil yourself. No one is perfect. positive habits and become a better. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit. At work.Develop Winning Habits Every day. There are personal areas that need improvement. where you are now and where you are going. happier and more successful person. This list helps you to separate the urgent from the important from the routine. No one knows you better than you. Be honest with yourself. you can choose to invest one month in the formation of new. In this defining moment. What can you do to make more money and advance your career? You work from a prioritized to-do list. you stop to think about where you have been. what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one.
So what? Next. This is why sales people are highly paid professionals.” 48 53 . you can be a successful commissioned salesperson. You don’t need advanced college degrees. “Some will.Salespeople Rule Every company relies on its sales force. A person who can bring in business is a very valuable asset. You have all you need – you. All the jobs in the company depend on the sales force’s ability to sell. You are your own business. Most people can’t do this job. They can’t knock on doors. If you can understand and accept the following little reality of marketing. They take rejection personally. your fortune is make. You are among the elite. They can’t work alone. Some won’t. If you have the courage to talk to customers about buying a quality product or service at a fair price. partners or venture capital.
Accept Hard Work You know and accept the value of hard work. What others avoid can become your opportunity to profit. may resent your willingness to do more than is required or expected. You want to work at work. this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. Because you are goal-oriented. The salesperson doesn’t want to take the extra time to explain the extended warranty. especially less ambitious co-workers. You have accepted hard work. Appreciate that some may praise your hard work while some. you don’t need a lot of motivating. Many people don’t work very hard at work. Some people are productive only half of the time. The real estate agent doesn’t want to show a house on a Sunday night. The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied. The rest of the time they are engaged in nonbusiness activities. Over time. even though these are the tasks which may be the most productive for the company. 54 49 . Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs.
The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. If you own a house painting company. Without customers. you may want to work on the crew but your real job is knocking on doors and always. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. If you own a restaurant. The chiropractor needs patients. someone has to bring in the customers. your primary function. will be as the rainmaker. The caterers need functions. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends. you have no business. perhaps your only function. As the boss. The law office needs clients.The Boss is The Rainmaker In a small company. always trying to get the next job. until your business is well established. 50 55 .
mouth. Keep your chin up. Tell stories. Smile. create a better rapport with your audience by coming out from behind the podium. Respect others’ personal space. Keep your hands open and exposed. how will you stand and sit and how will you be warmly received. Breathe and relax. how will you sound. Plan what will you wear. you can mentally rehearse and practice. forehead. torso. eyes. 56 51 . Stand up straight. using the theater of your mind.Communicate with Ease Body language is important. your body is communicating your interest and your power. Introduce yourself. Have a comfortable yet firm handshake. speech or presentation. Make your speech short and conversational. Before you ever open your mouth. Before a big interview. legs and toes. Listen and don’t interrupt. cheeks. chin. fingers. When you are giving a presentation. Don’t preach. shoulders. neck. People who are in agreement with each other will usually be mirroring each other’s moves. Nodding your head shows that you are listening and are interested. Take a deep breath and relax your body from the top of your scalp. arms.
for the sake of all. outside problems. Have a personnel policy in place to deal with troubled employees. As an owner or manager you must remain aware of all of your leadership obligations. You are running a business. bring the employee into the office and have him read the policy. At the first sign of concern. 52 57 . you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. aware.Helping T roubled Employees One troubled employee can poison a work environment for everyone. If an employee becomes self-absorbed by his or her own personal. Act sooner rather than later. compassionate and decisive. He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. Answer his questions regarding his rights and responsibilities. Be fair but be firm and. You must be alert. don’t allow the situation to fester or linger.
this is best done after your business is established. See what you can do. don’t forget any networks or connections that may give you an advantage in starting your own business. you are an entrepreneur and not an inventor. Copy it. when starting your own business. You first have to convince customers that they want your new or better something. you have to make them buy from you. 58 53 . Again. you double your challenges.Imitation before Innovation See what others have done. there will be plenty of opportunities for you to innovate and try new ideas. If it works. even if you succeed at the convincing. Then. When you invent something. As you think about entrepreneurial opportunities. don’t fix it. After your business is established. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. In general. You want to research and stick closely to the tested. Follow it.
If you are an ambitious hard worker.How to Choose a Partner A partner is someone joining you on your journey to financial independence. Partnerships that go bad can be a nightmare. You will meet regularly and exchange information in a supportive environment of mutual respect and trust. You have complimentary skills. always offering each other objectivity and positive reinforcement. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another. Select a partner whose style and attitude is compatible with your own. your partner should be likewise. There must be a shared vision and a comfortable balance of power. The idea is that you both stand to achieve more with the help of each other. You should expect that your partner would be a professional who would support The Action Principles®. 54 59 . Choose wisely and benefit. Good partnerships are a blessing. Partnerships are a two way street. Allow these core values to provide a framework for working together.
how the selfreliant accomplished what they did. Average people typically work forty hours a week and feel satisfied and exhausted. Average people think in terms of immediate gratification. The rewards of hard work and investing can be powerful. 60 55 . selfreliant workers may be in a comfortable financial position to retire in only a few decades. They hope that their companies or the government will take care of them in their old age.Invest In Your Future Regardless of their annual income. A self-reliant person thinks differently. average people spend every dime with nothing reserved for retirement. They realize the time value of money and how sound investments made today can have a compounding return tomorrow. In marked contrast. They will assume it was through inheritance or luck and they would be wrong. wanting what they want now. They are forward thinkers. Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. but too late. Average people will wonder. Average workers without investments may have to work until the day they die.
rich and retired. Or. sell the business and retire. if you work for yourself as an entrepreneur. You will work hard for fifty or more hours a week for twenty or thirty years. Invest.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties. The average age of Untied States Senators and Supreme Court Justices is nearly seventy. It’s tough to launch a singing. but not if you are young. You may love your job enough to never retire. However. Retiring early doesn’t just happen. If you work for someone else. Volunteers can assist with many problems in the world. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. maybe not. It’s easier to give your time if you already wealthy. acting or artistic career. early retirement can be your specific goal. These are nice options for those with sufficient investment income. These men and woman love their jobs. writing. 56 61 . Summer Redstone was one of the most influential men in Hollywood into his eighties. This is the plan. It is a young person’s plan to make. early retirement might never happen.
but only those with faith can sustain their efforts for the long haul. Believe in yourself. Go for it. You have seen what others have done and you see no reason why you can’t do the same. proceed anyway. trying to protect you. Some will be pessimists who always look at the bad side of everything. you will meet many doubters. You may need a thick skin to listen and then.Have Faith Anyone can be hard working and motivated for a little while. Have faith. Will your new business succeed? Will your investments prove wise? Will you retire early. when you dare and challenge and test the status quo. Some will be skeptics who are jealous of your courage and your willingness to take risks. Persist. You research. Have faith in yourself. When you venture out beyond where average people are comfortable. 62 57 . Only those with faith will try and try again. observe and study. Some doubters will be your family members. and will your special talents be developed and recognized? Have faith.
you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 .Your Core Values As a successful businessperson. a self-confident individual and a decent human being.
The team’s mission must be outlined and understood through clearly defined goals. Then pull together to leave the past behind and move on to new challenges. Everyone commits to doing his or her individual best to work to a high standard. Consumers have a choice. Those with experience must be willing to teach and assist beginners. 59 64 . everyone should band together to figure out what went wrong. each individual must subscribe to the principle of putting the team first. reasoned criticism and questions must be encouraged. Individual strengths must be identified and appropriate roles assigned. respect one another and share the credit for the greater good of all. Responsibility and accountability must be accepted. Everyone should take a personal and team pride in beating the competition and being the choice. Ideas. When mistakes are made and business is lost. Each must be willing to make occasional personal sacrifices. salvage what you can and make amends. suggestions.How to Build a T eam To build a strong business team.
When you are successful. stay alert at industry meetings and find the people who have already done what it is that you want to do. your best self. Do you see an Action Principles® Champion? Do you see a tough. confident person capable of taking immediate action to achieve a worthy goal? You should.Look in the Mirror Look in the mirror. Be yourself. others will turn to you as the good example. You are who you appear to be. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust. Copy them in manner and dress. Set the example. well dressed and confident. or change until you do. 65 60 . Look the best that you can look. Keep improving. farmer or bank president. First impressions are lasting and all impressions are important. you can look well groomed. Whether you are a soldier. Go through your trade publications. thoughtful spiritual person of action? Do you see a fit. Your manners should be impeccable. Like what you see. You must know what characterizes the style and attitude of a winner in your profession.
think of yourself as an Action Principles® Champion. See yourself having enough to give back to those deserving who are less fortunate. See yourself as a hard worker with enough money to pay your bills. spiritual person of action. See yourself as a respected member of your community. So.Imagine You are what you think about all day long. live comfortably and still have 15% . See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless. a tough. a leader in your industry.20% extra to invest. You have the free will to choose who you will become. stop imagining and do it. Now. See yourself earning in the top twenty percent of your profession. thoughtful. 61 66 . See yourself as a successful businessperson.
When you make a promise to a customer. 62 67 . whether that means more business for you or not is not relevant. you will never betray that trust. You will do your best to offer the highest quality goods and services. Your good name and your solid reputation will be held sacred. You will be truthful. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. you will do everything in your power to deliver what is expected and more. You will lead and insist upon on a team effort to provide a clean. You will still build your business for the longer haul based on honesty and integrity. which means not just perceived value. When customers put their trust in you.Hold Sacred Your word is your bond. You will give honest recommendations. safe work environment where all employees can prosper. but real value to your customers.
Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. You are the person who will stand for what is right. Your strength is that you are an ambitious. Your strength is that you know what you want to accomplish. when necessary. You have a personal mission to complete. volunteer Your strength is that you are not greedy. Focus on these strengths. You don’t grab more than you need. You are able to step back. surf websites and will participate in trade-related blogs. You will read books related to your industry. hard worker who will concentrate on the difficult aspects of your job and who will. Your strength is that you are willing to learn. You have goals and objectives. They put you among the elite. You will find the leaders and in your industry and you will listen to them. 68 63 . You are determined to make your one life meaningful. Others know what to expect of you. You will share. You are consistent.
More likely. However. “I told you so.” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. with plenty of pot holes and boulders to avoid. 64 69 . if you are learning from your mistakes. then.Understand Courage Rarely will you find a perfectly smooth straight road to financial success. It will take courage to be a contrarian. Have. you will risk and fail. you are crazy. to carry on and persist. With the best of intentions. it will be easy to quit. Now. the road will be curved. You may try again and still meet defeat. Your faith may be tested. courage. No one expects you to be more than you expect for yourself. you may feel crazy to keep going. you will become a seasoned veteran and your persistence will pay off. face your fears and do it. with courage. You will be delayed. as most do. Many around you will be quick to say. If you are making the same mistakes again. When you hit a wall.
even in this populous. or private realm. Whether the individual acts in the legal. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful. So be a full participant in life’s opportunities. but have a hand in shaping it. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand. one concerned and dedicated person can meaningfully affect what some say is an uncaring world. If you strive for excellence you can and should have a substantial impact on the world in which you live.65 Sandra Day O’Connor Former Assoc. devotion to excellence in all things. complex world of ours.” As his career attests. Aim high. Sandra Day The individual can and does make a O’Connor difference. Justice of the U. can have its rewards. S. 70 . The individual can make things happen. It is the individual who has acted or tried to act who will not only force a decision. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way. governmental. even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged.
Do it and feel good about doing it. You can decide to be fit. 66 71 .Run the Short and Long Roads Today is the short road. You can decide to be well read. Success is lived today and every day. Your life is a succession of days. you can make the choice to tackle something personally challenging that you have been avoiding. You can decide to change poor habits into winning habits starting today. optimistic and happy today. today. Success is not a distant goal. You can decide to be positive. You don’t have to wait for a promotion. On the long road. the cumulative effect of good days will be a wonderful life of respect and accomplishment. Your future will be based on the decisions you make today and live every day. to get married or to graduate. well groomed and well spoken. Your future is the long road. You must do your best to make the best of each day. Starting today. You can decide to work hard and share.
Set measurable objectives. Focus. colors. it will take 7-12 consistent impressions before you are noticed and more to be memorable. so ask for testimonials and start the buzz. If you have to worry if your message is in good taste. When you produce an ad that delivers the desired result.Advertising Basics Know your business. keep running the same ad until it stops working. stationary. Know your target audience. No business can be everything to everybody. Do your research. Talk to your customers about their preferences. Know the media. They should compliment each other. slogans. website and advertising should be simple and direct. Find your niche and the media that targets your niche. Your logo. Know your brand. it isn’t. Satisfied customers are your best advertising. Talk with and not at your audience. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors. Find the leaders in your industry and design your advertising campaign around their online or offline strategies. At a minimum. 72 67 . Keep it clean and honest.
Stop to look at all that you have accomplished. The past is the past.Close the Door on Regrets Smart people still do a lot of dumb things. You can learn from the obvious signs that you missed and do better at your decision making the next time. you can kick yourself forever. You can’t do everything. With hindsight. 68 73 . but you can and have done something. Successful people still make a lot of terrible business decisions. The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets. you might want to shake your head in disbelief at how good those missed opportunities look now. Stop looking back and keep looking forward. or you can simply get over it. time moves on. You a player in the game and you have had successes. Close the door on regrets. The important point to remember is that you aren’t a bystander who will never know victory or defeat. Well.
Raise your prices. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience. You want to deal with the consumers who insist on dealing with the best. Gucci. If you want more. Raise your prices and be seen as a premium brand in your industry. Raise your prices.” 69 74 . they will grumble about everything and. give yourself a raise and then prove that you’re worth it. Follow the advice of the luxury goods maker. Let them go. “Quality is remembered long after price is forgotten. in most cases. you can’t be shy.Raise Your Prices Being an entrepreneur. produce the lowest profit margins. If the bargain hunters are also cheapskates. you’ve got to ask for it.
Six percent are Ph. He is a fifty-seven year old married male with three children. Most invest 15% . Eight percent have earned law degrees. Half of millionaires’ wives work and most are teachers. have a college degree and are still working.55 hours per week.7 million and an average annual household income of about $250. Eighteen percent have master's degrees.000. Two-thirds of millionaires work between 45 .20% of their income. Ninety-seven percent own a home. The majority of millionaires never received even a single dollar in inheritance or any money for college. 75 70 . There are over eight million millionaires in the United States.s. Six percent hold medical degrees.The Typical American Millionaire The typical American millionaire actually has a net worth of $3.D. Eighty percent are first generation affluent. Two-thirds of millionaires work for themselves. Most are entrepreneurs who own their own businesses.
remember these ten important words: “Know your customer. If you are well organized. you can work to pay your bills. Every day will bring you one day closer to your goals. If you dislike your job. figure out an exit strategy and act by getting another job or starting your own business. ask all to buy. If you are a business owner or salesperson. so figure out how you are going to raise downpayment capital to acquire investment real estate. It takes boldness. you have to be self-reliant.71 Act With Boldness If you want to be in the elite. If you have to work fifty hours per week rather than forty. It takes a will. Average people waste a lot of time. 76 . If you like your job. you are prepared to do that. You can work to raise money for investment and manage your investments. You will still have time to fulfill your family. You do what you have to do. know your product. make a plan and execute that plan. figure out how you can advance your career and act. health and spiritual needs.” Rich people own real estate. It takes a plan. It takes sacrifice. social.
” has an extremely strong pull. the convenient. as the U. But. You may make a change and. tempting you back to your old ways of easier days. “The only easy day was yesterday. the top twenty percent will seem like a very easy target to hit.S. only one percent will ever take the action recommended.” What do you really need? If you are in the elite top 20% of achievers. The status quo. bad or indifferent. Routines are hard to change. the known and the predictable. By aiming at the top one percent. You will enjoy a comfortable life. the 99% simply continue to do what they've always done: the easy.Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and. You will feel the pull drawing you. which means “things as they are. Navy Seal Commandos say. have to change again and once again. of the few who do. you should attain all of the material wants and needs for yourself and your family. One Percent! What about the other 99%? Good. 77 72 . then.
They are coaches and trainers. If you love soccer. advertising reps. writers. You don’t like working in a hardware store and you’d love working in a bird sanctuary. promoters. you should be able to work in the field as many people do. Find the work you love and go for it. You made a mistake going to law school because you’d love being a personal trainer. When you do what you love.Do What You Love Doing There are a few people making a lot of money as professional soccer stars. 73 78 . There is an entire world wide industry of people making a good living from the sport of soccer. groundskeepers and team executives. You have one life. They are salespeople who sell equipment. Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things. You hate being a bus driver but you’d love being a portrait painter. work doesn’t seem as much like work. They are: announcers. photographers.
you may encounter the grumpy plumber. This is a mistake and a sign that the large company may be losing touch and business. You know that too many businesses treat you like they are doing you a favor. Make good on mistakes and reward loyal customers whenever possible. As a consumer. smile and be appreciative.Appreciate Your Customer People have money and they choose how to spend it. Keep reminding yourself that without customers. When they do choose you. 74 79 . Appreciate the customers you have. Every day. your success relies on your ability to convince them to choose to spend their money with your company. the disinterested clerk or the rude secretary. Pay attention to complaints. As a businessperson. you know how successful businesses operate. you have no business. Thank them for their honest input. listen to your customers. The larger the company. To build your customer base. the more detached the employees may be from service to the individual customers.
Join trade associations. Learn who the powerful people are in your community and court their support. Become involved in local business groups. You need to form satisfactory relationships and connect with lots of people: customers. Cultivate relationships. All networks begin with you as a strong link. It should be a long list. suppliers. If people smile when they see you enter a room. You are a businessperson in the real world. You should make a solid impression on those linked to you. Ask for testimonials and referrals. technicians and even competitors. Keep in touch. You get what you give. Ask for the business.One hand washes the other. Practice remembering names. Networking is a two way street. Volunteer for committees. you are a good networker. Don’t make people have to guess what you do and what you’d like them to do for you. shippers. Be able to explain clearly what you do. Think likeable. Hand out lot of impressive businesscards. competent and helpful. 80 Build Networks 75 . Speak up. he will expect you to reciprocate. If someone gives you a prospective lead. You are not a monk living alone in a mountain cave.
You want customer service employees who are problem solvers and who follow up. you want new workers to be smart and hard working. You want front counter staff to be pleasant and accommodating. ask prospective employees to read The Action Principles®. What do you think about what they think? 81 76 . which is giving people money. Between the first and second interviews. You want workers who will comfortably coexist with present staff. When you have acquired a winning staff. You want executives with good communication skills who will get up from behind their desks and lead. You want to hire people with the right qualifications for the right job. you have to be the best yourself. If you want the best.Hire Slowly Hiring. you want to retain them by offering competitive salaries. which is taking money away from them. They should not need a lot of hand holding and can either hit the ground running or learn quickly. Frequently. benefits and perks. You want sales people who are knowledgeable and ambitious. Ideally. is a lot easier than firing. your best new hires will come from the recommendations of existing employees and from your own networking. Hire slowly.
severance package and grace period to find a new job. a final warning will carry a thirty-day grace period to correct the problem or be terminated. Do not disparage the problem employee. Document everything. Their image or manner may be unprofessional.Fire Quickly There is a difference between laying off and firing an employee. have a witness present. Normally. deceptive or dishonest practices. Do it. You fire employees for personal reasons. have shown repeatedly that their job performance was unsatisfactory. The termination should not come as a complete surprise. This is a difficult part of a manager’s job. These workers may have been involved in unsafe. This person may be given an excellent reference. Don’t linger. 82 77 . Call him to the office and be short and to the point. He should be escorted to his work area to collect personal items and immediately escorted out of the building. The fired employees should have received prior written warnings regarding their behavior or performance. Explain benefits to which the employee may be entitled and how references will be handled. The business may be in a slump or the employee’s position may have become redundant. They may be missing during work hours or. If you expect trouble. A laid-off employee is released for business rather than personal reasons.
Never ask someone to act unethically. Avoid conflicts of interest between work and personal life. even if someone else tells you to. Seek assistance if you have questions about ethics.The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer. 8. 10. 7. 6. 4. Be honest and fair. Cooperate with any investigation of possible ethics violations. Report ethics violations. Wal-Mart: 1. 3. abuse or conceal information. Follow the law at all times. 78 83 . 5. 9. Never act unethically. misrepresent. Never manipulate. Never discriminate. 2.
and wearing ambition on one’s sleeve can have the same effect. 84 . Don’t ever compromise “being you” for any job in any institution. Legitimate self-confidence is a winner. How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it. The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source. They determine the ultimate openness of an organization and its ability to learn.79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer. They relish the intellectual combat that enriches ideas. There is a fine line between arrogance and self-confidence. Self-confident people aren’t afraid to have Jack Welch their views challenged.
Today anywhere in the world. You contribute. You are proud and confident in your self-education. You question why civilizations rise and fall. You are curious to know how and why some people get rich. You learn. You want to know lots of things because you want to do lots of things. The job of the teacher is to guide and motivate. You hang out with smart people. Those days are gone forever. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money. a motivated student equipped with broadband can get a better education than a lazy Ivy League student. 85 80 .Learn All education is ultimately self-education. You listen. You must make your diplomas and degrees worth more than the value of the paper. Your life must be a never ending thirst for knowledge. You try to understand why happy people are the way they are. You must do the studying. You had an advantage. You question. You read.
ask. Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you.Ask a Lot of Questions You are a clerk working in a bank. You have a lot of questions to ask and a lot of listening to do. You are a student taking a course. observing operations and asking a lot of questions. Average students sit like stone statutes in class trying to avoid making eye contact with the professor. You are the opposite. When you are the head teller. Based on the information you receive. If you want something. There is no time to be shy. You want to be the head teller. you will take action. There is no such thing as mental telepathy. 81 86 . This is your career. There is no book to tell you how to do this. you want to be the manager and then the president of the bank. People are not mind readers. You are asking lots of questions and tailoring the course to suit your objectives. You must do your own research. ask.
on the web. their lives. As a business person. it is there. their style and their attitudes have been researched and recorded. Take advantage. There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa. Besides biographies. You can read the history. you are lucky. 87 82 . In the libraries. Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them.Read Biographies The lives of the greatest people ever to walk the earth have been documented. there were heroes who shaped the world. in the bookstores. The work is there. All education is self-education. heed the warnings and stand on guard. most famous business leaders have written autobiographies to show you the way to achieve your own success. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times.
83 88 . Find out about the new products and services being offered by the innovators in your industry. an Action Principles® Champion. you lose. You are identifying the next step toward your goal and you are taking it. The business world is changing at lightening speed. If you snooze. Talk to your customers and vendors. You aren’t afraid to hear the truth and learn. Go to local business meetings and industry conventions. Listen to your mentors. Average people are waiting in hope that good fortune will find them. are not waiting. You. Learn from your competitors.Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success. We are at the dawn of a new Industrial Revolution. Read your trade publications and blogs. Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise.
you will be curious. 84 89 . some of these ideas will be bad. Be real. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining.Heed the Warnings As an Action Principles® Champion. some very bad. Get out. You have high hopes but hope doesn’t pay the bills. After a few months. heed the warnings. Pull the plug. your wallet may be lighter and your ego may be bruised. always researching and learning. Take your medicine. Yes. You spend a lot of time and a lot of money opening a new location. Be tough. Be smart. lose money and feel humbled. Bite the bullet. Many of these ideas will be good and will improve your business and advance your career. Do not throw good money after bad by trying to save a failed strategy. lose time. you realize your error. Heed the warnings. However. You made a mistake. Heed the warnings. Even the best and the brightest make mistakes. You will have lots of ideas. Survive to succeed another day.
IBM. Times. Chevrolet. Microsoft. Pontiac. Hallmark. Army. It’s everywhere that you want to be. Pay less. Home Depot. Verizon. The power to be your best. Walt Disney World. N. Make the dream come true. The heartbeat of America. Expect more. Where low prices are just the beginning.American Business Slogans Ford. Built for the road ahead. The few. Marines. Cadillac. Gillette razor. We are driving excitement. The best a man can get. The proud. Creating a higher standard. Be all you can be.Y. Target. Solutions for a small planet. Apple. U. Make progress every day.S. U. Always low prices. 90 85 . Wal-Mart. When you care enough to send the very best.S. No surprises. All the news that’s fit to print. Where do you want to go today? Visa. Holiday Inn.
Read forty books on real estate investing. newspapers. The average person reads one book a year. Always Bring A Book. magazines and on the web for you to read. Educate yourself. Smart people read. Read forty books on a subject and you will be a world authority on that subject. Everything you need and want to know is in books. Read There is one significant characteristic that separates smart people from the crowd. No excuses. Never waste time. Read every day.Read. If you are going to set a new goal for yourself. A-B-A-B. Read. Never be alone. They read. Read. 86 91 . This is a very good reason why the average person is going nowhere fast. Read forty books on small business. make that goal to do a lot more reading. Read forty biographies. e-books. Read forty books for pure enjoyment. Never be bored.
What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. Hence. direct. You may want to write different variations for different prospects and situations. 80 – 200 words is a good length. impressive. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. conversational and unrehearsed. interesting and brief. Your objective is to exchange businesscards and. Your favorable first impression must be professional: simple. you need an elevator pitch. perhaps to arrange a follow-up communication. 92 87 . All the writing and editing and practicing is worth the investment. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. It may take you a few tries to get the proper words and tone. You have two minutes. friendly.
You establish an immediate.” Remember the Golden Rule. it is up to me. “If it is to be. mean it. “Take me. That’s important! 88 93 .” Any time you give your word. volunteer for a hard job and say.A Few Important Words Good manners open doors and are welcomed anywhere. It is easy to say.” and “Thank you. “Please. positive rapport with people by remembering and using their names and the names of their spouses. “I’m sorry. Be that one person who will step forward. “Do unto others as you would have them do unto you. children and company. Be sure that your manners and language are impeccable. It may be more difficult to say to say.” and “May I help you?” and “What do you think?” Say them anyway.” Say them.” Live by these important ten two-letter words.
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94
Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95
Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.
Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs. In private. 97 92 . give suggestions or warnings to employees needing remediation and in public. you should immediately take corrective or supportive action. rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation. Do the employees appear cheerful and helpful and ready to help or bored. You’re the boss and supervision is an important managerial responsibility. praise exemplary behavior.
Somebody is going to make the next big deal. chances are you’ll catch only those little fish. sounding like they sound and doing what they are doing. You want to be at right place at the right time to make your elevator pitch for your next big deal. and having a power breakfast at the right restaurants. Some salespeople sell house trailers and some salespeople sell shopping malls. you’ve got to go where the big fish swim and have the correct bait. You may look like you belong if you drive the right car. Copy success by finding the people who are making the big deals. wear the right clothes and carry the right accessories. why not you? 98 93 . If you want to land the big fish. Don’t sell yourself short. enjoying the museum. You may find your best prospects while playing golf at the country club. This is not all superficial.Go for the BIG Fish Tf you are fishing for minnows. It is how big business is done. You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. Start hanging out with them and looking like they look. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall.
This person represents you. An assistant frees you to do the more difficult parts of your job.Magnify Your Effectiveness As a successful businessperson. Hire an assistant carefully because you will be spending a lot of time with this person. 99 94 . ethical or hard working. An assistant can free your time. You can’t teach someone to be intelligent. During the interview process. helping you reclaim more of your personal life. pleasant. you accomplish a lot and with a personal assistant you can do even more. that twenty percent which is often the most productive. An assistant’s style and attitude are at least as important as an impressive resume. well mannered. You can teach an assistant your job. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis. you must clearly outline your expectations with a detailed job description. Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness.
Review. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. Take the lead. Begin by precisely defining the problem. Make a decision. follow-up. you won’t be a business owner without problems. 100 95 . if necessary. Brainstorm. Don’t let small problems linger and fester into unmanageable crises. Analyze the problem from different perspectives. Project the consequences of different strategies. Deal with it. Consider solutions. Choose your best option and take decisive action. adjust and move on. You will be a business owner who knows how to deal with the problems you have. eliminate extraneous aspects and develop possible strategies.Deal With It As an Action Principle® Champion.
Today. Yesterday. the Internet was the secret world of the nerd and the hipster. your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight. linked through a common interest or event. Start some international buzz. The world is listening.Embrace Technology Don’t be left behind. 96 101 . Be there. Get the right hardware and software and stay in tune with the changes. Say something. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video. Modern technology is evolving quickly making the entire world your marketplace. sometimes millions. Sites like YouTube and Facebook and MySpace are creating social networks of thousands.
such as Starbucks and McDonalds. you are in an excellent position to supercharge your financial plans. long term tenants for your properties.Invest in Commercial Property If you are an entrepreneur. with ambition. forethought and action. retail block. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. it’s great to have both investments. In your local business networks. However. you. a store. Be smart. you may find up and coming entrepreneurs. The retiring employee may be left with little. If you are living in a foreign country. Contact these companies. being alert and aware. you can be their commercial real estate link and secure solid. office building or warehouse for your business. As an Action Principles® Champion. 102 97 . you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. study American companies. Perhaps. the retiring entrepreneur/real estate investor may be wealthy. find their location requirements and offer your local expertise as a commercial property developer for their franchisees. You can buy commercial property. You will have an investment with a great tenant.
But. Do what others won’t.Start Your Revolution Gandhi said of the revolutionary. you win. “First they ignore you. everyone will swear that they were on your winning side from the beginning. ever self-reliant. Succeed like few others. a revolutionary. Through trial and error. 98 103 . Then. Every business starts with one person’s idea that sounds crazy to the risk adverse. See what others can’t. Of course. they laugh at you.” Starting your own business. Then. they fight you. You will research. you eventually win. You will persevere as you are banged and bruised along the learning curve. you are a contrarian. once you succeed. you will dare to challenge your status quo. Then. and find the supporters and the money to proceed.
Please join us. correctional facilities and social agencies.Become an Action Principles® Champion Champions are working together in an international effort to change the world. If you have the expertise to add to this list. ® 99 Action Principles 104 . As a person of influence. Your donations are needed and appreciated. if you can interest others in reading and discussing The Action Principles®. Also. Not everyone has Internet access.com for further information. thank you. thank you. Visit BillFitzPatrick. thank you. If you can advertise this non-profit work on your website. in print or on your blog. The Action Principles® have been translated into over twenty languages. Thank you. please do so and thank you. don’t forget to write and post your own Action Principle®. so we distribute tens of thousands of Action Principles® books each year through schools. offline. online. We welcome your promotional ideas and your hard work. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons. If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. churches. And.
It is liberating. You worked hard with what you had. while wanting and needing less. It is your blessing to share your resources and time with those deservedly in need. Your one life was important. Your one life was exemplary. You will receive gifts that money can’t buy: love. You shared. You made a difference. Because of who you have chosen to become. Money will be a smaller reward of your success. in business and in your personal life.Your One Life You are an Action Principles® Champion. appreciation and respect. Success allows you to free yourself from the endless treadmill of consumerism. is life enhancing. This is to be your legacy. you are an accomplished person. Having more. 100 105 . You are free to be happy.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.