This action might not be possible to undo. Are you sure you want to continue?
How Americans Get Rich
AMERICAN SUCCESS INSTITUTE
A NONPROFIT ORGANIZATION
Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36
32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71
104 100................. Go Green ............................................................................. Thank Your Ancestors .....102 98...........81 77. Heed the Warnings ....... Start a Business Now............98 94...........................78 74. Advertising Basics ..............................................103 99.............................................. Build Networks ............................................................101 97................................. Invest in Commercial Property ................ Read.............................. Read..............99 95........................................75 71..........96 92...........72 68.................................91 87.............. Supervise .................... Go for the BIG Fish.................................................... Be Open to New Ideas ..................... Do What You Love Doing.......85 81...........................................................92 88.......................................... Ask a Lot of Questions...........97 93................................ A Few Important Words .....105 4 ......................... American Business Slogans..................................................94 90............... The Typical American Millionaire..... The Example of Wal-Mart .84 80................................ Read Biographies...89 85...67......................................................................................... Jack Welch: Self-Confidence ........95 91..............100 96.86 82....................76 72...... Your One Life .. Become an Action Principles® Champion...93 89..................................................73 69........ Fire Quickly ........ Write Your Elevator Pitch .......................80 76.............................................. Magnify Your Effectiveness ...... Raise Your Prices..............................................82 78...............................83 79...........................87 83.......................88 84..... Embrace Technology .. Appreciate Your Customer ............................. Act With Boldness..............74 70............ Read..........90 86.............................................................................. Hire Slowly.................... Learn.......... Aim for the One Percent ........................................77 73................................................... Start Your Revolution................... Deal With It.. Close the Door on Regrets...............................79 75..
a tough. Follow the Action Principles and these How Americans Get Rich principles. You can do this. in Hanoi or Havana or Halifax. thoughtful. usually in real estate. I will be honored to be your teacher. They charge a fair price. Appreciation and respect will be yours. Bill FitzPatrick • Bill FitzPatrick. you don’t need luck. work hard. always improving. Watch my free instructional videos. They build repeat business from a satisfied customer base. you can do wherever you live. I will not wish you good luck. learn from your mistakes and persist. You can have a prosperous life and make a difference in your community. They keep their businesses moving forward. you realize that what successful people have done and are doing in America. If you are an Action Principles® Champion. They make money and they invest.How Americans Get Rich As you read How Americans Get Rich. Write down your goals. There have been self-made successful people from every era of history and from every country. They copy the leaders in their industries.com 5 . spiritual person of action. You can do this. They offer a product that people want to buy.
These are your goals. Commit your mind and actions to do what it will take to succeed. is where you’ll go. Set a goal to watch ten hours and use the other ten hours more constructively. Dream big. Plan for it. hoping that this single investment will ensure a comfortable retirement. Set a goal of working 20% more. Average people watch twenty hours of television each week. so don’t be shy.Set Goals You have one life. Write it down. Average people work forty hours a week. 1 6 . Plan to do what the average person has done once and do it again and again until you become a millionaire. or don’t plan. Average people buy one house. Set a goal right now to rise above the average and live an extraordinary life. You need the time and the resources to develop your individual potential and special talent. working fifty hours and using the extra income to invest. What you plan.
Reach for the stars. You become the irreplaceable employee. You volunteer to do the jobs that average employees avoid. You start by owning one. You are known and liked by the national corporation. On the road to your future. make your plans. You mop floors. You learn the fast food business from the ground floor up and inside and out. clean rest rooms and empty grease traps. You willingly work extra hours. 7 2 .Divide and Conquer Initially. You network with other store managers and store owners. You confidently borrow the money to buy your first store. achievable objectives. with your feet firmly planted on the ground. Then. realistic. you invest in a second and third and fourth store. Take your goal and divide it into meaningful. You become a shift supervisor and then assistant manager and then manager. You pick up litter in the parking lot. You get a job at McDonald’s. divide your journey into short trips. You react with an understanding smile when a child spills a milkshake. This is good. Now. many of the goals you set will seem ambitious. You want to own several McDonald’s franchises.
to your office. Everything about you spells success from your home and your car. spiritual person of action. Keep writing and refining and living. thoughtful. you pursue your ideal. While average people are idle. You have much and are able to share often. Every day. ideal you. You are prosperous. Others are proud to call you friend. You can keep a diary or scrapbook. who you are now and the ideal you. you can simply write a page or a paragraph. Or. Some lucky few are able to call you parent or boss.Write a Personal Mission Statement There is an ideal you. stop to think about who you were. You are a tough. Be the confident. You are admired and respected. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. 3 8 .
not just at the end of a job. It is the contractor who cleans up. but every night. It is making the customer feel special and important. It is openly and honestly talking with a customer who has a problem and doing your best to correct it. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer. It is the florist who calls the week after the wedding.Follow Through Follow through is the secret weapon of the highly successful businessperson. It is bettering the standard. It is always performing above and beyond expectations. 4 9 . It is the wow factor. It is doing the optional. It is the restaurant manager who visits every table after every meal. It is appreciating and respecting your customer.
clean-up. The business becomes incidental to the social. Rather. Many average workers are clock watchers. If you actually concentrate on working while you are at work. Think followup. Often. You excel by working hard at the harder aspects of your job. solving customer complaints and soliciting new business. What the average worker avoids. They are focused on avoiding criticism while waiting for their next paycheck.Embrace the Hard Work You excel by not being an average worker. your bosses will acknowledge. appreciate and reward your hard work. encouraging an individual to personal excellence. If you are working for the right company. some see it as a comfortable meeting place where friends co-mingle in a commercial environment. 5 10 . you embrace. you give yourself a competitive advantage over average workers. dealing with problem employees. the workplace is not a proving ground.
Becoming financially independent is not complicated. You find a way. There are those who talk accomplishment. you think. You listen. pay off your debts.Don’t Complicate Matters Average people often complicate business matters because within those complications. you can do. Following The Action Principles®. You buy six properties. Average people buy one house in the hope of a comfortable retirement. 6 11 . thoughtful. spiritual person of action. You don’t sit around sharing ignorance with your friends. You offer a quality product at a fair price. You research. you plan and you act. and create a family financial empire. You identity the leaders in your industry and you do what they are doing. you are a tough. What others have done. learn and accomplish. There are those who listen. You find knowledgeable teachers and mentors. Running a business is not complicated. they can find excuses for inaction. You appreciate your customers.
you may have to make improvements again and again. Suddenly updating the website is no longer a priority. For the extraordinary. It’s seems a small fact that the flowers in the beds outside the office are dead. you are responsible for the energetic or toxic atmosphere in your workplace. You can’t yawn and shrug your shoulders. Through your example. second rate and quitting are not options.Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. You maintain the standards. After the novelty wears off. you do that. some customer interest will wane. With the slow creep of discouragement. It gets easy to overlook the smudges on outgoing correspondence. If you need to find new suppliers and new employees and new ways to promote your products or services. reality starts to kick in. Perhaps several vendors should not have been so highly recommended. You don’t turn a blind eye to anything. 12 7 . You attend to the details. You allow discontent among staff to fester. average people quit and settle for mediocrity. Ownership and management responsibilities are demanding. You are the boss. Maybe the work ethics of some recruited staff do not match expectations. To keep to a steady course and strive toward excellence.
You see litter and you pick it up. You can eat in the company cafeteria. You make money by generating revenue and by looking for ways to reduce the unnecessary.Be Frugal Employees understand that your company is in business to make money. No one likes a cheap person. Corporate frugality is a team effort. then buy it knowing that you will use it. Don’t be impulsive. Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions. Think before you make major corporate purchases. 8 13 . You can fly coach. An effective manager sets the example for employees. You don’t need a private bathroom or reserved parking space. Get everyone involved. especially frivolity and waste. Give yourself a day or two to consider the purchase and if you can still justify the item. Everyone will accept a leader who sacrifices along with the troops for the good of all concerned.
You make yourself tough by doing something that is personally difficult for you to do. If an employee has done an exceptional job. you choose a new challenge for yourself. you sleep well with a feeling of accomplishment. You must never allow yourself to fall into a depressing rut of sameness. You have planned to make today and every day special. If you have been neglecting your health. bring a rose home for the wife and a movie for the kids. just do it. Order pizza for the office. make the small effort to publicly praise him or her. If you want to generate additional business. At the end of every day.Make T oday Special You list and tackle your responsibilities head on. Life doesn’t just happen to you. You embrace hard work. Every day. today you will watch your diet and take a short walk. If you have been putting off making personnel changes. 9 14 . you follow up with your old clients and make the effort to reconnect.
Take some notes. When you aren’t at your desk working. You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses.Record Your Thoughts You will have lots of ideas. highlight. Circle. You can’t help it. underline. Review your notes. you are probably still thinking about business. Your mind is focused on improving your business. You are focused on success. Have your paper and pen and pencil and marker available. cross out and expand your thinking. You are a thinking person of action. Make a habit of writing them down. 10 15 . You are exceptional. What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action. It is who you are.
you are in pain. give up. Keep trying. Get good. suck it up and do it. You will never give up. 16 11 . but you take another step. you take another step. To walk ten miles.Persist to Win You will be successful. You face a pile of papers on your desk. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. After eight miles. Be good. Or. with patience and honest hard work. You have twenty emails to answer. You pick up the first paper and deal with it. You make the first call. You respond to the first email. Either way. Of this. You pick up the next paper. you take a step and then a step. After six miles you are tired. Any particular day may be tough and demand your best effort and concentration. You want to make ten cold calls today. It would be easy to find an excuse to stop and few average people would blame you. However. It will never be over until you say that it is over. Take a deep breath. you win. Winners persevere and take another step. there is no doubt. the rewards of persistence will burst forth or slowly emerge.
in all countries and throughout all of history. 20. These are self-reliant people capable of decisive action. study. 70. They are risk averse. Through their own fault or no fault of their own. 17 12 . plan and act. you will find that workers are divided into three categories: 10. They research. Seventy percent of people are average. quits or dies. They are moving forward. They spend what they make and have little if anything saved for investment. They are the corporate leaders and successful entrepreneurs. Their performance is marginal at best. there is the top twenty percent of pro-active achievers. They work hard enough to not get fired. It is difficult for them to concentrate on doing their jobs. reactive and let circumstance and events shape their futures. They are in control. They dare and attempt and sometimes fail and learn and try again. All Are Not Equal In business. ten percent of workers are self-absorbed by their own nonwork related problems. They are content to be promoted when someone in front of them is fired. Then.In Business. They are ambitious.
Find another job or start your own business You are alert and aware to opportunities.Risk Failure Average people are risk averse. Research. Sadly. You are working for a poorly performing company. everybody. to face the unknown. They delude themselves into believing that big companies will always be there to protect them. They will cling to the perceived safety of the status quo. Take the risk. 18 13 . their willingness to change. plan and then take the risk. Make an offer to buy the company. It isn’t always easy to try new things without proven guarantees. Your suggestions for corrective action are ignored. their families and their futures lies in their self-reliance and. the average majority would do it. Sales are dropping. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. Get out now. You are alert and aware to problems. You don’t ignore the warning signs. The extraordinary person accepts the fact that the real economic protection for themselves. Your boss at the flower shop announces that she will be retiring and selling the business. often. many have learned otherwise. If it were easy. Take the risk. You love your job.
You have hit the wall. customers. The world of business is not waiting anxiously for your amazing personal contribution. Get tough. This is the price that you are being asked to pay. second guessing or complaining. Without whining. yes. suck it up and do what you know you have to do to succeed in business. This is the wall. Pay the price.Get Tough On your way to extraordinary. You will introduce products or services that will fall flat and cost you time and money. 14 19 . And. You will lose a big deal. clients or patients will switch to your competitors. Climb over the wall. You need to climb over it. You are being tested. Partners and employees may disappoint you. get ready and get tough. Push over because all self-made successful people have been there. you might be passed over for promotion. You may bang your knees and skin your knuckles. Others have gotten over that wall and you can learn from them. For no good reason. The time to prove yourself is at hand. there will be other walls blocking your path. So.
you must seek change. Since you seek growth. you change yourself. 15 20 . but for there to be growth. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. You must see yourself and your environment not only as it is. Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change. First. Instead. Doing little with your life is much easier and safer than taking risks. but also as it could and should be.Be the Valued Employee The status quo may be comforting. but then you will be a small person. seek the changes which will allow you to be all that you can be as an athlete and a person. there must be change.
16 21 . benefits and perks offered by another company. being an extraordinary worker. Go for it. a superstar. appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic. you may be highly recruited and can’t resist the pay. tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course.Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized.
in Sydney.” Yes. To think otherwise is a mistake. this is what I believe. You will be able to think. in Hanoi. We may be different in very small ways but. the salesperson who follows up with customers to be sure that the product has met their expectations is successful.The Wide World of Business From anywhere in the world. the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. Yes. the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home. we are remarkably the same with the same fears and dreams and aspirations. the shopkeeper who offers quality goods and appreciates his customers is successful. you will have a positive response. “yes. 22 17 . in Nairobi. as humans. as you read The Action Principles® and the How Americans Get Rich tips. Yes. in Lima. Yes.
However. time waster have few friends except each other and no respect. Time wasted is gone forever. 23 18 . delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system. as well as to root out the do-nothings and the perfectionists. you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. Focused hard work is the honorable path and the sure path to success.Stop Wasting Time As a business executive. To improve your own efficiency and that of your valued staff. motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions. you appreciate the value of time.
when you see and believe all that you can do. motivation. This is really going to happen. 24 19 .Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day. a zest for life and a positive mental attitude fill you with energy. support and spread your enthusiasm. passion. You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. optimism. Smile. You really are going to be financially independent. After your twenty minutes of quiet time each day. encourage. You are going to start believing in your own wonderful financial future. Enthusiasm. Show them the potential that they have to live full lives of prosperity and peace. Now. something wonderful is going to happen. This is all good. give. You really are going to be appreciated and respected. You really are going to be surrounded by wonderful family and friends. you will feel recharged and ready to take on the challenges on your road to success. it is much easier to reach out and help others.
Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. at one time. that beginner was us. How does the beginner react to your correction? Does he act defensively? Is he angry. Every self-made.Applaud the Beginner Beginners make lots of mistakes. They can look ridiculous and they can be annoyingly frustrating. Your job as a business leader is to recognize potential. And. it would be difficult or impossible to change this type of person. successful person has had his or her own beginning. frustrated and more interested in making excuses than making amends? Remember. 20 25 . A beginner makes a rookie mistake.
Economies are globalizing. prepare yourself. Take responsibility for your own career. Be prepared. Alert and aware. Give yourself the gift of self-reliance and you won’t be taken for granted. What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. You must know your industry. The Internet is changing everything. You may not. You may be saved by the action of others. where it is headed and how you can profitably find your place. If you are standing still. it is naïve to believe anything except that you work for youself.Give Yourself the Gift of Self-Reliance Change happens. In the real world of business. Open your eyes and your ears. 21 26 . you may get passed by or even run over. Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it.
coach or manager. Lead by example. walked the talk. gotten a little banged and bruised yourself. it is important to walk the factory floor and get out into the field. You don’t hide in your office. you’ve earned the right to be taken seriously. Show how it’s done. counselor. This is how a leader acts. Sometimes. when you’ve been in the trenches.Lead by Example If all you do is talk. As a teacher. Get to know your employees. ask for their ideas and understand their concerns. All your motivational slogans and rallying cries will go for nothing. You are a veteran and carry the status necessary to command. employees are apt to dismiss your wisdom or completely ignore you. 22 27 .
You do this for yourself. You may not always like what is happening but this too will pass. the crude and the obnoxious. cut corners and take unfair advantage. the rock in the middle of stream allowing everyday frustrations and stress to wash by you. At home. legs. In the workplace. Relax. Breathe deeply and let it go. release the pressure and consider your options. At any time you may encounter the rude. neck and your head. you may be subject to those who gossip. your contribution may be unappreciated and you may suffer disrespect. arms. Your first instinct is to retaliate but never retaliate in anger. some may be jealous of your progress and ultimate success. Since you are ambitious.Control Conflict Welcome to modern living. seeing in you what they were unable or unwilling to do. 28 23 . What would be your best course of action to defuse the situation so that you can move forward? You must be the example. trunk. your employees and your family. Release the stress from your feet. hands. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness.
While others are skeptical and hesitant. You drive by an old building and you immediately see this building transformed into your next successful business location. You get the facts. You observe an enthusiastic young woman working at your local coffee shop. There may be family pressure to hire your troubled bother-in-law. Odds are. You make her an offer to work for your company. When a customer has a problem. You don’t have to call a committee meeting before you take action. You know what to do. you know it will work. You know this is a bad idea. know it. You feel it in your gut. then go ahead and do it. If you do feel it. 24 29 . you’ll be right. Do not hire him.Listen to Your Instincts As your knowledge base grows. She is a good worker. she smiles and solves the problem. When business is slow. Many times you don’t have to do lot of soul searching. she finds chores to do. You are a business person and not a social worker. Find some other way to help him. you instinctively know what will work and what won’t.
average people will agree with your choice to delay or avoid. They are content with the sameness of today being like yesterday. You may take a few lumps as you move along the learning curve. 25 30 . you ask another ten. the rewards for success wouldn’t be as pleasant.Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. You put your name forward for that raise or promotion. If you want to take the easy road. Because you validate their own inaction. Average people don’t want to push or be pushed. Understand that no one wants to face rejection again and again. If it were easy. everyone would do it. However. You are that somebody willing to take the risk of starting a business. If it were easy. with each challenge faced. you gain strength. it is persistent effort that separates winners from losers. You may not succeed immediately. and you still believe. you will find many to support your reasoning. Yet. If ten customers tell you no.
Style and Attitude and Work Matter Following The Action Principles . Stand tall. 31 . It is having a goal and working passionately toward that goal. It is a style and an attitude. smile and get busy. you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing. They always will. The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit. They always have. The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning. An exceptional man or woman will succeed at any business any where.
Trump Businessman Get T ough Toughness is pride. Trump For a nation. drive. while keeping the big picture in mind at all times.27 Donald J. simply. Donald J. In business. even when society wants you to be somebody else. It is solving problems instead of letting them fester. and the courage to follow through on things you believe in. toughness means playing by the rules but also putting those rules to work for you. It is looking at an adversary across the desk and saying.” 32 . It is being who you really are. toughness means avoiding complacency. even when they are under attack. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose. meeting and solving problems head-on. commitment. “No.
to sell your business to your competitor. there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world. 33 28 . When you are known as a capable. Since there is usually enough new and underserved business to go around. Perhaps on your path to wealth. In business and in life. successful businesspeople are always thinking about investing and divesting. if you are following The Action Principles® philosophy of self-improvement and service to others. honest and respectful businessperson. Since there are economies to be gained from greater size. the odds are that you can peacefully co-exist with others in your industry. at some point. these opportunities do materialize. you probably aren’t going to be working forever. it may be advantageous for you to acquire your competitor’s business or. but at times. This is the plan.Buying and Selling Businesses You don’t have to crush your competitors. Not always.
can find employment elsewhere. dynamic work environment. You study and work hard. You set the bar high for yourself and you expect the same from your workers. You are a volunteer who is generous with your time and resources. You employ a staff that wants more than being ordinary and they expect and receive above average compensation. You are a listener. often working just hard enough to not get fired. You are a demanding employer. These average employees. Be proud of who you are for good reasons. You delay gratification and invest. Take joy in doing an exceptional job.Be Proud You exercise and watch what you eat and how you dress and how you treat others. Be proud of yourself and your company or keep changing until you are. You are ambitious and goal oriented. There is no secret to your success. perpetually waiting for the next paycheck. you have more because you do more when more is needed. You are a leader in your industry. 34 29 . Many employees can’t stand the pressure of working in a competitive.
Take action. Do what needs to be done and get it done. 30 35 . you can’t plan for every possible eventuality. Don’t procrastinate. The Marines have to be ready to fight anywhere under any conditions. you’ve got to take action and adapt to the environment and the circumstances as you find them. you have to train every day to be prepared to meet the challenges of the marketplace. You have to plan and take decisive action. go.Be Decisive The United States Marines are a rapid deployment force. You can become a perfectionist. go. the generals frequently call them. They train every day to face all types of scenarios. In combat. Don’t over analyze. In business. When a dangerous job has to be done quickly. They have to be adaptable and decisive. Marine battle planners look for a seventy percent advantage and then they go. No one is going to come up to you and hand you a bag of money.
Ask for more business. There are three simple rules required of all successful businesses: 1. Offer a quality product or service that the market demands at a fair price. You can do more. you already know what characteristics make a business successful. Copy success. Or. 2. Don’t fool yourself. You can search the world for hidden secrets. Simply start and continue to do what you know you should be doing. Appreciate your customer. you can start a business and get to work. You do not need to do more. 31 36 . 3. Say thank you. Find the leaders in your industry and do what they are doing. If possible. as an alert and aware consumer. make them your mentors.Three Rules for Business Success You can spend years in business school studying complicated economic theories. Very simply.
others will have noticed your duplicity and may plot against you.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated. In the short run. It is much better to be a serious person who takes his business seriously. You can decide to set the standard for your industry and maintain your core values. You can feel good about who you are and how you earn a living. You can cut corners on your products. In the long run. You know the right thing to do. Eventually. you may think that taking advantage is an advantage. You can recommend unnecessary services. You will be rich but reviled. Your word and your handshake should mean everything. You can be deceptive in your advertising. 32 37 . It is much better to live by a code of honor and core values. many will relish your demise.
there comes a point when enough is enough and when you must save yourself and say.Stay Centered As a successful person. Find your calm center where you can recharge your batteries. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing. put away the cell phone and just retreat to where you can find your own way to relax. The work and the problems and the opportunities will all be there tomorrow. there will always be demands on your time from competing interests.” If you are overworked. However. do it. your efficiency and productivity will diminish. You need days off and you need vacation time. you’ll need to leave work alone. Your health will be affected. 33 38 . need sleep and are stressed and angry. forget the email. At times. your natural inclination will be to try to do more. “no. All those forced to be around you will suffer. Naps aren’t only for children and meditation isn’t only for monks. As a successful person.
You can love that you are providing good jobs. 34 39 . But. laying a smoother road for your heirs to follow. You are in control. You can love the high standard of living resulting from your hard work. You can love the feeling of power that self-reliance gives you. develop your special talents and build a solid financial estate. You can love the challenge of creating and building your business. You can love the opportunity to be a leader to your employees and a positive example for those in your industry. success in business can mean more than money. You can love the feeling of pride that comes from offering a quality product or service to your valued customers. you can find a lot to love. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives.Love Many Things Being a successful businessperson. You can make the choice to take early retirement.
You are in business to make money. You are in business to make money.Forget Everybody Rather than trying to reach everybody. Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field. Start the buzz. magazines and television. newspapers. Some bring to the workplace personal issues far beyond your control to correct. You can never be all things to all customers. many with little or no interest in your product or service through traditional mass media advertising. Not all employees are created equal. Some have unreasonable expectations. you might be much more effective by finding online niche markets. Sometimes you have to make personnel changes. 35 40 . Find ways for those with influence to sample your product and talk about it. All customers are not always right.
Praise or criticism does not affect you because you know who you are. You are curious. You have diplomas and awards. 36 41 . You have strong quiet. You have nothing to prove or defend. You have studied your business inside and out.Maintain Your Presence You are a successful business person with a nice house. You willingly share your enthusiasm and good fortune. You are like a steel bar wrapped in cotton. You are a proud example of a leader. open minded and a good listener. hands and steady eyes matched with a gentle smile. You act naturally and relaxed. it is not the trappings of accomplishment and wealth that will bring you respect. clothes and jewelry. It is your confident presence that says that you belong where you are. vendors and your customers. You work hard and you appreciate those around you: employees. car. However.
You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama. There are five thousand different types of businesses and people have gotten rich from all of them. work doesn’t seem like work. 37 42 . The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. The business doesn’t matter but your style and attitude do matter. With The Action Principles® and the three simple rules of business as your guides. you will soar far above the average. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow. The moral is that if the business doesn’t matter you should choose something that you love doing. When you love your work.The Business Doesn’t Matter The business that you choose doesn’t matter.
Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.
Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44
Ross Perot American Business Leader
Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.
you have to give it first. Let employees know that you appreciate their efforts. Loyalty is a two way street. It is easier to sell to a loyal repeat customer than to try to sell to someone new. Make everyone feel that they are a part of an important team doing honest work. To get it. It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees. keep them informed and in the loop. You need your core of loyal veteran workers to set the example and lead the way for new hires. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service. 41 46 . It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. Thank them.Show Loyalty Build employee loyalty through fair dealing. Reward them. With good news or bad.
You are hard working and opportunistic. and thank them. You have identified the leaders in your industry and you know what they are doing. From your research. Let your bosses know that you aspire to greater things. politicians. This is how you’ll get ahead. You can take courses and join and participate in trade associations. partners. take-charge person on a mission to build your career. Seek their counsel and ask for their help. consultants. You have your goals and objectives and to-do lists. To get ahead. blogs and journals. you can read business books. You know who you are and where you are going. You are alert and aware. teachers. 47 42 .Advance Your Career You are a self-reliant. You don’t sit still and hope that some lucky opportunity will befall you. Listen. you know what it will take to reach the next leadership level of responsibility and income. vendors. Always be on the lookout for people who can advance your career. Self-promotion is a good thing. clerics. investors and other businesspeople. financiers. such as: executives. Good things will happen because you make them happen.
plan and improve organizational efficiency. Establish a realistic completion time. Be sure the employee understands the requirements and due date. Precisely explain your expectations for the task. You assign tasks that are cost and time effective for others to do for you. Ask the employee to assume responsibility for the task. 43 48 . You also delegate tasks that employees can do better than you. which means learning how to delegate assignments. This will help you to concentrate on what you do best and allows you to think. Periodically. follow up. Say thank you. Encourage feedback if problems arise. Match the right person to the right task.How to Delegate You can get more done with others’ help.
44 49 . what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers. For each specific project. ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money.How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by. which is your success. you will be on the road to project success. This is not you. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success.
your entry is almost guaranteed. You have a special talent which. You will know what your leaders do and how much they earn. This is sad.Develop Your Special T alent There is something special about you that makes you one in ten thousand. With your work ethic and core values. It will be your goal to join this elite group. If you own your own business. The vast majority of people never find the time or have the resources to identify and develop their special talent. if used. will better mankind. you are going to rise quickly to the top twenty percent of your profession. In the corporate world. This does not have to be you. 45 50 . you are even better positioned to define your own financial future. You will have the time and the resources necessary to find and develop your special talent.
take them to breakfast or lunch. Of course. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. Don’t be shy about asking for advice and networking assistance. Join all applicable trade associations and participate in meetings. seminars and conventions.Copy Success You learn all you can about your product and your customers’ needs. You learn all you can about sales and you find the leaders in your industry. read your trade publications and identify all trade websites and blogs. When you find suitable role models. Most successful people will be flattered and not annoyed by your attention. what would they do if they were you? This is called copying success. Find out what they are doing and do what they are doing. To find the superstars in your industry. you must follow-up with a thank you and this is also copying success. Ask and listen. 46 51 . maybe most importantly.
47 52 . In this defining moment. you look for small ways to challenge yourself and spoil yourself. No one knows you better than you. This list helps you to separate the urgent from the important from the routine. What can you do to make more money and advance your career? You work from a prioritized to-do list.Develop Winning Habits Every day. what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit. positive habits and become a better. you stop to think about where you have been. happier and more successful person. where you are now and where you are going. At work. you can choose to invest one month in the formation of new. Every day. No one is perfect. There are personal areas that need improvement. Be honest with yourself.
you can be a successful commissioned salesperson. If you have the courage to talk to customers about buying a quality product or service at a fair price. If you can understand and accept the following little reality of marketing.” 48 53 . You are among the elite. This is why sales people are highly paid professionals. They can’t knock on doors.Salespeople Rule Every company relies on its sales force. partners or venture capital. So what? Next. A person who can bring in business is a very valuable asset. Some won’t. You are your own business. You don’t need advanced college degrees. You have all you need – you. They can’t work alone. They take rejection personally. your fortune is make. Most people can’t do this job. All the jobs in the company depend on the sales force’s ability to sell. “Some will.
Because you are goal-oriented. Appreciate that some may praise your hard work while some. The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied. The real estate agent doesn’t want to show a house on a Sunday night. You want to work at work. you don’t need a lot of motivating. this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. The salesperson doesn’t want to take the extra time to explain the extended warranty. may resent your willingness to do more than is required or expected. What others avoid can become your opportunity to profit. especially less ambitious co-workers. You have accepted hard work. even though these are the tasks which may be the most productive for the company. Many people don’t work very hard at work. 54 49 .Accept Hard Work You know and accept the value of hard work. Some people are productive only half of the time. The rest of the time they are engaged in nonbusiness activities. Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs. Over time.
you may want to work on the crew but your real job is knocking on doors and always. Without customers. always trying to get the next job. The chiropractor needs patients. The caterers need functions. 50 55 . until your business is well established. someone has to bring in the customers. The law office needs clients. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends. your primary function. If you own a house painting company. As the boss. will be as the rainmaker. perhaps your only function.The Boss is The Rainmaker In a small company. you have no business. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. If you own a restaurant.
Take a deep breath and relax your body from the top of your scalp. Make your speech short and conversational. mouth. Don’t preach. Before a big interview. arms. Smile. using the theater of your mind. how will you stand and sit and how will you be warmly received. When you are giving a presentation.Communicate with Ease Body language is important. your body is communicating your interest and your power. People who are in agreement with each other will usually be mirroring each other’s moves. Before you ever open your mouth. chin. Stand up straight. create a better rapport with your audience by coming out from behind the podium. 56 51 . speech or presentation. cheeks. Introduce yourself. Nodding your head shows that you are listening and are interested. Keep your chin up. you can mentally rehearse and practice. fingers. neck. shoulders. torso. Tell stories. forehead. eyes. Breathe and relax. how will you sound. Have a comfortable yet firm handshake. legs and toes. Respect others’ personal space. Plan what will you wear. Listen and don’t interrupt. Keep your hands open and exposed.
you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. don’t allow the situation to fester or linger. outside problems. bring the employee into the office and have him read the policy. You must be alert.Helping T roubled Employees One troubled employee can poison a work environment for everyone. If an employee becomes self-absorbed by his or her own personal. compassionate and decisive. Answer his questions regarding his rights and responsibilities. Be fair but be firm and. At the first sign of concern. He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. As an owner or manager you must remain aware of all of your leadership obligations. You are running a business. aware. Have a personnel policy in place to deal with troubled employees. 52 57 . for the sake of all. Act sooner rather than later.
even if you succeed at the convincing. don’t forget any networks or connections that may give you an advantage in starting your own business. In general. there will be plenty of opportunities for you to innovate and try new ideas. 58 53 . You want to research and stick closely to the tested. After your business is established. When you invent something. when starting your own business. you are an entrepreneur and not an inventor. this is best done after your business is established. You first have to convince customers that they want your new or better something. Copy it. you double your challenges. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow.Imitation before Innovation See what others have done. If it works. See what you can do. Again. Follow it. don’t fix it. Then. you have to make them buy from you. As you think about entrepreneurial opportunities.
Partnerships that go bad can be a nightmare. You will meet regularly and exchange information in a supportive environment of mutual respect and trust. Good partnerships are a blessing. Partnerships are a two way street. You have complimentary skills. The idea is that you both stand to achieve more with the help of each other. Select a partner whose style and attitude is compatible with your own. You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another. Allow these core values to provide a framework for working together.How to Choose a Partner A partner is someone joining you on your journey to financial independence. If you are an ambitious hard worker. There must be a shared vision and a comfortable balance of power. Choose wisely and benefit. 54 59 . You should expect that your partner would be a professional who would support The Action Principles®. always offering each other objectivity and positive reinforcement. your partner should be likewise.
but too late. selfreliant workers may be in a comfortable financial position to retire in only a few decades. They hope that their companies or the government will take care of them in their old age. Average people typically work forty hours a week and feel satisfied and exhausted. wanting what they want now. They realize the time value of money and how sound investments made today can have a compounding return tomorrow. Average people think in terms of immediate gratification. how the selfreliant accomplished what they did.Invest In Your Future Regardless of their annual income. average people spend every dime with nothing reserved for retirement. The rewards of hard work and investing can be powerful. Average people will wonder. 60 55 . Average workers without investments may have to work until the day they die. They will assume it was through inheritance or luck and they would be wrong. A self-reliant person thinks differently. Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses. They are forward thinkers. In marked contrast.
You may love your job enough to never retire.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties. 56 61 . It’s tough to launch a singing. early retirement can be your specific goal. Or. rich and retired. This is the plan. These are nice options for those with sufficient investment income. If you work for someone else. maybe not. if you work for yourself as an entrepreneur. However. It is a young person’s plan to make. early retirement might never happen. These men and woman love their jobs. sell the business and retire. It’s easier to give your time if you already wealthy. but not if you are young. The average age of Untied States Senators and Supreme Court Justices is nearly seventy. acting or artistic career. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. writing. Volunteers can assist with many problems in the world. You will work hard for fifty or more hours a week for twenty or thirty years. Invest. Summer Redstone was one of the most influential men in Hollywood into his eighties. Retiring early doesn’t just happen.
You research. proceed anyway. Only those with faith will try and try again. observe and study. You may need a thick skin to listen and then. You have seen what others have done and you see no reason why you can’t do the same. Some will be pessimists who always look at the bad side of everything. Persist. and will your special talents be developed and recognized? Have faith. but only those with faith can sustain their efforts for the long haul. trying to protect you. Have faith in yourself. Go for it. Some will be skeptics who are jealous of your courage and your willingness to take risks.Have Faith Anyone can be hard working and motivated for a little while. Some doubters will be your family members. Believe in yourself. When you venture out beyond where average people are comfortable. when you dare and challenge and test the status quo. Will your new business succeed? Will your investments prove wise? Will you retire early. you will meet many doubters. 62 57 . Have faith.
you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 .Your Core Values As a successful businessperson. a self-confident individual and a decent human being.
everyone should band together to figure out what went wrong. each individual must subscribe to the principle of putting the team first. respect one another and share the credit for the greater good of all.How to Build a T eam To build a strong business team. Each must be willing to make occasional personal sacrifices. Everyone commits to doing his or her individual best to work to a high standard. 59 64 . salvage what you can and make amends. Consumers have a choice. Everyone should take a personal and team pride in beating the competition and being the choice. Individual strengths must be identified and appropriate roles assigned. Then pull together to leave the past behind and move on to new challenges. The team’s mission must be outlined and understood through clearly defined goals. reasoned criticism and questions must be encouraged. Responsibility and accountability must be accepted. When mistakes are made and business is lost. suggestions. Ideas. Those with experience must be willing to teach and assist beginners.
others will turn to you as the good example. or change until you do. well dressed and confident.Look in the Mirror Look in the mirror. Set the example. You are who you appear to be. your best self. Your manners should be impeccable. When you are successful. Look the best that you can look. Go through your trade publications. 65 60 . First impressions are lasting and all impressions are important. Like what you see. confident person capable of taking immediate action to achieve a worthy goal? You should. Copy them in manner and dress. Be yourself. You must know what characterizes the style and attitude of a winner in your profession. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust. thoughtful spiritual person of action? Do you see a fit. you can look well groomed. Whether you are a soldier. Do you see an Action Principles® Champion? Do you see a tough. Keep improving. farmer or bank president. stay alert at industry meetings and find the people who have already done what it is that you want to do.
Now. think of yourself as an Action Principles® Champion.20% extra to invest. You have the free will to choose who you will become. See yourself as a respected member of your community. See yourself earning in the top twenty percent of your profession. a leader in your industry. live comfortably and still have 15% . spiritual person of action. 61 66 . See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless. thoughtful.Imagine You are what you think about all day long. See yourself having enough to give back to those deserving who are less fortunate. See yourself as a successful businessperson. So. stop imagining and do it. a tough. See yourself as a hard worker with enough money to pay your bills.
You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. safe work environment where all employees can prosper. you will do everything in your power to deliver what is expected and more. whether that means more business for you or not is not relevant. Your good name and your solid reputation will be held sacred. but real value to your customers. When you make a promise to a customer. You will be truthful. You will still build your business for the longer haul based on honesty and integrity. you will never betray that trust. When customers put their trust in you. You will do your best to offer the highest quality goods and services. 62 67 . which means not just perceived value. You will give honest recommendations.Hold Sacred Your word is your bond. You will lead and insist upon on a team effort to provide a clean.
You have goals and objectives. You will share. Others know what to expect of you. hard worker who will concentrate on the difficult aspects of your job and who will. when necessary. volunteer Your strength is that you are not greedy. 68 63 . Your strength is that you are an ambitious. They put you among the elite. You are the person who will stand for what is right. You are consistent. Focus on these strengths. surf websites and will participate in trade-related blogs. Your strength is that you are willing to learn. You have a personal mission to complete. You will read books related to your industry. You don’t grab more than you need. You are determined to make your one life meaningful. You will find the leaders and in your industry and you will listen to them.Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. Your strength is that you know what you want to accomplish. You are able to step back.
you will become a seasoned veteran and your persistence will pay off. as most do. 64 69 . However.Understand Courage Rarely will you find a perfectly smooth straight road to financial success. it will be easy to quit. you will risk and fail. to carry on and persist. When you hit a wall. Your faith may be tested.” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. Many around you will be quick to say. You may try again and still meet defeat. with plenty of pot holes and boulders to avoid. It will take courage to be a contrarian. You will be delayed. you are crazy. you may feel crazy to keep going. More likely. “I told you so. courage. No one expects you to be more than you expect for yourself. face your fears and do it. the road will be curved. with courage. If you are making the same mistakes again. if you are learning from your mistakes. Have. then. Now. With the best of intentions.
S. 70 . even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. The individual can make things happen. can have its rewards. If you strive for excellence you can and should have a substantial impact on the world in which you live. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful. Justice of the U. Sandra Day The individual can and does make a O’Connor difference. devotion to excellence in all things. Whether the individual acts in the legal. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way.” As his career attests. even in this populous. but have a hand in shaping it. complex world of ours. So be a full participant in life’s opportunities. It is the individual who has acted or tried to act who will not only force a decision. Aim high. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand. or private realm. governmental. one concerned and dedicated person can meaningfully affect what some say is an uncaring world.65 Sandra Day O’Connor Former Assoc.
You must do your best to make the best of each day. you can make the choice to tackle something personally challenging that you have been avoiding. optimistic and happy today. Success is lived today and every day. On the long road. Your future will be based on the decisions you make today and live every day. Starting today. You can decide to be well read. the cumulative effect of good days will be a wonderful life of respect and accomplishment. Success is not a distant goal. 66 71 . today.Run the Short and Long Roads Today is the short road. You don’t have to wait for a promotion. Your future is the long road. well groomed and well spoken. Your life is a succession of days. You can decide to work hard and share. Do it and feel good about doing it. to get married or to graduate. You can decide to be fit. You can decide to be positive. You can decide to change poor habits into winning habits starting today.
They should compliment each other. Find the leaders in your industry and design your advertising campaign around their online or offline strategies. Focus. No business can be everything to everybody. website and advertising should be simple and direct. Know your brand. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors. it isn’t. Talk with and not at your audience. At a minimum.Advertising Basics Know your business. Your logo. Know the media. Find your niche and the media that targets your niche. keep running the same ad until it stops working. If you have to worry if your message is in good taste. Keep it clean and honest. Do your research. Know your target audience. stationary. When you produce an ad that delivers the desired result. 72 67 . slogans. Satisfied customers are your best advertising. colors. it will take 7-12 consistent impressions before you are noticed and more to be memorable. Talk to your customers about their preferences. Set measurable objectives. so ask for testimonials and start the buzz.
or you can simply get over it. The past is the past. You can’t do everything. You can learn from the obvious signs that you missed and do better at your decision making the next time. but you can and have done something. you can kick yourself forever. Stop looking back and keep looking forward. The important point to remember is that you aren’t a bystander who will never know victory or defeat. Successful people still make a lot of terrible business decisions. With hindsight. The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets. Stop to look at all that you have accomplished. You a player in the game and you have had successes. 68 73 .Close the Door on Regrets Smart people still do a lot of dumb things. time moves on. Close the door on regrets. Well. you might want to shake your head in disbelief at how good those missed opportunities look now.
Raise your prices. in most cases. Follow the advice of the luxury goods maker. you’ve got to ask for it. Raise your prices and be seen as a premium brand in your industry. you can’t be shy. Let them go.” 69 74 . produce the lowest profit margins. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience. Gucci. You want to deal with the consumers who insist on dealing with the best. If you want more. If the bargain hunters are also cheapskates. they will grumble about everything and. “Quality is remembered long after price is forgotten. Raise your prices. give yourself a raise and then prove that you’re worth it.Raise Your Prices Being an entrepreneur.
There are over eight million millionaires in the United States. Two-thirds of millionaires work between 45 . 75 70 . Eighteen percent have master's degrees. Eighty percent are first generation affluent.7 million and an average annual household income of about $250. Two-thirds of millionaires work for themselves.20% of their income. Half of millionaires’ wives work and most are teachers. Six percent hold medical degrees. Most are entrepreneurs who own their own businesses. Six percent are Ph. have a college degree and are still working.D. Eight percent have earned law degrees. He is a fifty-seven year old married male with three children.s. Ninety-seven percent own a home.55 hours per week. Most invest 15% .The Typical American Millionaire The typical American millionaire actually has a net worth of $3. The majority of millionaires never received even a single dollar in inheritance or any money for college.000.
71 Act With Boldness If you want to be in the elite. You will still have time to fulfill your family. so figure out how you are going to raise downpayment capital to acquire investment real estate.” Rich people own real estate. It takes boldness. Every day will bring you one day closer to your goals. figure out an exit strategy and act by getting another job or starting your own business. you can work to pay your bills. It takes sacrifice. If you dislike your job. make a plan and execute that plan. know your product. you are prepared to do that. If you are a business owner or salesperson. It takes a plan. remember these ten important words: “Know your customer. you have to be self-reliant. health and spiritual needs. 76 . It takes a will. social. If you like your job. You do what you have to do. ask all to buy. You can work to raise money for investment and manage your investments. figure out how you can advance your career and act. Average people waste a lot of time. If you are well organized. If you have to work fifty hours per week rather than forty.
” has an extremely strong pull. By aiming at the top one percent. But. have to change again and once again. tempting you back to your old ways of easier days. of the few who do.S. the top twenty percent will seem like a very easy target to hit. You may make a change and. You will feel the pull drawing you. you should attain all of the material wants and needs for yourself and your family. “The only easy day was yesterday. the convenient.” What do you really need? If you are in the elite top 20% of achievers.Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and. 77 72 . the known and the predictable. Navy Seal Commandos say. which means “things as they are. bad or indifferent. as the U. Routines are hard to change. The status quo. only one percent will ever take the action recommended. You will enjoy a comfortable life. the 99% simply continue to do what they've always done: the easy. then. One Percent! What about the other 99%? Good.
They are: announcers. They are coaches and trainers. photographers. You hate being a bus driver but you’d love being a portrait painter. If you love soccer.Do What You Love Doing There are a few people making a lot of money as professional soccer stars. When you do what you love. advertising reps. writers. 73 78 . promoters. You made a mistake going to law school because you’d love being a personal trainer. groundskeepers and team executives. They are salespeople who sell equipment. There is an entire world wide industry of people making a good living from the sport of soccer. Find the work you love and go for it. You don’t like working in a hardware store and you’d love working in a bird sanctuary. you should be able to work in the field as many people do. You have one life. work doesn’t seem as much like work. Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things.
Pay attention to complaints. As a businessperson. listen to your customers. The larger the company. you may encounter the grumpy plumber. smile and be appreciative. Appreciate the customers you have. This is a mistake and a sign that the large company may be losing touch and business. the more detached the employees may be from service to the individual customers. your success relies on your ability to convince them to choose to spend their money with your company.Appreciate Your Customer People have money and they choose how to spend it. As a consumer. To build your customer base. Keep reminding yourself that without customers. When they do choose you. Thank them for their honest input. 74 79 . the disinterested clerk or the rude secretary. Make good on mistakes and reward loyal customers whenever possible. you know how successful businesses operate. you have no business. You know that too many businesses treat you like they are doing you a favor. Every day.
If people smile when they see you enter a room. You are not a monk living alone in a mountain cave. 80 Build Networks 75 . Practice remembering names. you are a good networker. Ask for the business. Hand out lot of impressive businesscards. Think likeable. Learn who the powerful people are in your community and court their support. Volunteer for committees. Networking is a two way street. Keep in touch. It should be a long list. You should make a solid impression on those linked to you. competent and helpful. All networks begin with you as a strong link. If someone gives you a prospective lead. suppliers. Become involved in local business groups. Speak up. he will expect you to reciprocate.One hand washes the other. Be able to explain clearly what you do. shippers. technicians and even competitors. Don’t make people have to guess what you do and what you’d like them to do for you. You need to form satisfactory relationships and connect with lots of people: customers. Cultivate relationships. You get what you give. Join trade associations. Ask for testimonials and referrals. You are a businessperson in the real world.
ask prospective employees to read The Action Principles®. Between the first and second interviews. is a lot easier than firing. When you have acquired a winning staff. You want to hire people with the right qualifications for the right job. You want executives with good communication skills who will get up from behind their desks and lead. you have to be the best yourself. Hire slowly. They should not need a lot of hand holding and can either hit the ground running or learn quickly. What do you think about what they think? 81 76 . You want workers who will comfortably coexist with present staff. If you want the best. You want front counter staff to be pleasant and accommodating. benefits and perks. Frequently. you want new workers to be smart and hard working. You want customer service employees who are problem solvers and who follow up. You want sales people who are knowledgeable and ambitious.Hire Slowly Hiring. your best new hires will come from the recommendations of existing employees and from your own networking. Ideally. which is taking money away from them. which is giving people money. you want to retain them by offering competitive salaries.
Do not disparage the problem employee. Document everything. They may be missing during work hours or. This person may be given an excellent reference. have shown repeatedly that their job performance was unsatisfactory. A laid-off employee is released for business rather than personal reasons. Explain benefits to which the employee may be entitled and how references will be handled. You fire employees for personal reasons. severance package and grace period to find a new job. He should be escorted to his work area to collect personal items and immediately escorted out of the building. Don’t linger. have a witness present. These workers may have been involved in unsafe. The business may be in a slump or the employee’s position may have become redundant. 82 77 . The termination should not come as a complete surprise. The fired employees should have received prior written warnings regarding their behavior or performance.Fire Quickly There is a difference between laying off and firing an employee. This is a difficult part of a manager’s job. Do it. Normally. Their image or manner may be unprofessional. Call him to the office and be short and to the point. If you expect trouble. deceptive or dishonest practices. a final warning will carry a thirty-day grace period to correct the problem or be terminated.
Never act unethically. Follow the law at all times. Never ask someone to act unethically. even if someone else tells you to. Cooperate with any investigation of possible ethics violations. Report ethics violations. Never discriminate. 78 83 . 10. Be honest and fair. Never manipulate. misrepresent.The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer. 8. 5. Avoid conflicts of interest between work and personal life. 9. 7. Seek assistance if you have questions about ethics. 4. Wal-Mart: 1. 2. 3. 6. abuse or conceal information.
84 . and wearing ambition on one’s sleeve can have the same effect. Self-confident people aren’t afraid to have Jack Welch their views challenged. They determine the ultimate openness of an organization and its ability to learn. How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it. The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source. Don’t ever compromise “being you” for any job in any institution. Legitimate self-confidence is a winner.79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer. There is a fine line between arrogance and self-confidence. They relish the intellectual combat that enriches ideas.
Today anywhere in the world. You must do the studying. You are proud and confident in your self-education. You listen. You had an advantage. 85 80 . The job of the teacher is to guide and motivate. You contribute. Your life must be a never ending thirst for knowledge. Those days are gone forever. You are curious to know how and why some people get rich.Learn All education is ultimately self-education. You hang out with smart people. You question why civilizations rise and fall. You question. You learn. You try to understand why happy people are the way they are. You want to know lots of things because you want to do lots of things. Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. a motivated student equipped with broadband can get a better education than a lazy Ivy League student. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money. You must make your diplomas and degrees worth more than the value of the paper. You read.
observing operations and asking a lot of questions. Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you. Based on the information you receive. You are asking lots of questions and tailoring the course to suit your objectives. ask. You have a lot of questions to ask and a lot of listening to do. 81 86 . Average students sit like stone statutes in class trying to avoid making eye contact with the professor. There is no book to tell you how to do this. ask. you want to be the manager and then the president of the bank. You must do your own research. People are not mind readers. If you want something. You are a student taking a course. This is your career. you will take action.Ask a Lot of Questions You are a clerk working in a bank. When you are the head teller. You want to be the head teller. There is no time to be shy. You are the opposite. There is no such thing as mental telepathy.
Read Biographies The lives of the greatest people ever to walk the earth have been documented. The work is there. in the bookstores. on the web. There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times. heed the warnings and stand on guard. there were heroes who shaped the world. Besides biographies. most famous business leaders have written autobiographies to show you the way to achieve your own success. their style and their attitudes have been researched and recorded. it is there. you are lucky. From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa. Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them. their lives. 87 82 . You can read the history. As a business person. All education is self-education. Take advantage. In the libraries.
You aren’t afraid to hear the truth and learn. Average people are waiting in hope that good fortune will find them. Find out about the new products and services being offered by the innovators in your industry. Listen to your mentors. an Action Principles® Champion. We are at the dawn of a new Industrial Revolution. Go to local business meetings and industry conventions. The business world is changing at lightening speed. You. Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise. You are identifying the next step toward your goal and you are taking it. Learn from your competitors. Talk to your customers and vendors. If you snooze. you lose. are not waiting.Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success. Read your trade publications and blogs. 83 88 .
If you find your products are inferior or your staff is leaving on masse or your few customers are complaining. your wallet may be lighter and your ego may be bruised. heed the warnings. You spend a lot of time and a lot of money opening a new location. Bite the bullet. Be smart. some very bad. always researching and learning. Get out.Heed the Warnings As an Action Principles® Champion. Pull the plug. Heed the warnings. Many of these ideas will be good and will improve your business and advance your career. Heed the warnings. Survive to succeed another day. you realize your error. Yes. However. You made a mistake. You have high hopes but hope doesn’t pay the bills. Be tough. Take your medicine. Do not throw good money after bad by trying to save a failed strategy. You will have lots of ideas. lose time. some of these ideas will be bad. Be real. lose money and feel humbled. After a few months. you will be curious. Even the best and the brightest make mistakes. 84 89 .
Marines. The best a man can get. Where low prices are just the beginning.S. We are driving excitement. Pontiac. Make the dream come true. Cadillac. IBM. 90 85 . Solutions for a small planet. Make progress every day. Chevrolet. The few. Microsoft. Creating a higher standard. Built for the road ahead. Gillette razor. The proud. Target.S. No surprises. It’s everywhere that you want to be. Be all you can be. Times. Army. The heartbeat of America. N. Walt Disney World. Wal-Mart.Y. U. Pay less. Expect more. Apple. Home Depot. The power to be your best. U. Always low prices. Hallmark. When you care enough to send the very best. All the news that’s fit to print. Holiday Inn. Where do you want to go today? Visa. Verizon.American Business Slogans Ford.
e-books. newspapers. The average person reads one book a year. A-B-A-B. Educate yourself. Never be bored. This is a very good reason why the average person is going nowhere fast. 86 91 . Everything you need and want to know is in books. Read every day. Read forty books for pure enjoyment. Never be alone. Read forty books on a subject and you will be a world authority on that subject. If you are going to set a new goal for yourself. Always Bring A Book. Read forty books on small business. Read There is one significant characteristic that separates smart people from the crowd. make that goal to do a lot more reading. No excuses. magazines and on the web for you to read. Read forty books on real estate investing. Read forty biographies.Read. Read. Never waste time. Smart people read. They read. Read.
perhaps to arrange a follow-up communication.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. friendly. Your objective is to exchange businesscards and. direct. impressive. What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. conversational and unrehearsed. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm. Your favorable first impression must be professional: simple. 80 – 200 words is a good length. Hence. You may want to write different variations for different prospects and situations. 92 87 . you need an elevator pitch. interesting and brief. You have two minutes. It may take you a few tries to get the proper words and tone. All the writing and editing and practicing is worth the investment.
” Say them. It is easy to say. Be sure that your manners and language are impeccable. “If it is to be. “Do unto others as you would have them do unto you.” Any time you give your word.” and “May I help you?” and “What do you think?” Say them anyway. it is up to me.” Remember the Golden Rule. You establish an immediate. “Take me.” Live by these important ten two-letter words. volunteer for a hard job and say. children and company. positive rapport with people by remembering and using their names and the names of their spouses. It may be more difficult to say to say.A Few Important Words Good manners open doors and are welcomed anywhere.” and “Thank you. mean it. That’s important! 88 93 . Be that one person who will step forward. “Please. “I’m sorry.
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94
Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95
Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.
You’re the boss and supervision is an important managerial responsibility. Do the employees appear cheerful and helpful and ready to help or bored. 97 92 . give suggestions or warnings to employees needing remediation and in public. you should immediately take corrective or supportive action. In private.Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs. praise exemplary behavior. rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation.
Copy success by finding the people who are making the big deals. sounding like they sound and doing what they are doing. Somebody is going to make the next big deal. You may look like you belong if you drive the right car. chances are you’ll catch only those little fish. This is not all superficial. why not you? 98 93 . You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. If you want to land the big fish. Start hanging out with them and looking like they look. and having a power breakfast at the right restaurants. You want to be at right place at the right time to make your elevator pitch for your next big deal. you’ve got to go where the big fish swim and have the correct bait. You may find your best prospects while playing golf at the country club.Go for the BIG Fish Tf you are fishing for minnows. Some salespeople sell house trailers and some salespeople sell shopping malls. enjoying the museum. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall. It is how big business is done. Don’t sell yourself short. wear the right clothes and carry the right accessories.
An assistant’s style and attitude are at least as important as an impressive resume. Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness. An assistant frees you to do the more difficult parts of your job. An assistant can free your time. This person represents you. that twenty percent which is often the most productive. pleasant. Hire an assistant carefully because you will be spending a lot of time with this person. ethical or hard working. you accomplish a lot and with a personal assistant you can do even more. you must clearly outline your expectations with a detailed job description. well mannered. helping you reclaim more of your personal life. You can’t teach someone to be intelligent. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis. During the interview process. You can teach an assistant your job.Magnify Your Effectiveness As a successful businessperson. 99 94 .
adjust and move on. Begin by precisely defining the problem. 100 95 . Review. Deal with it. Analyze the problem from different perspectives. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. Project the consequences of different strategies. Make a decision. you won’t be a business owner without problems. Consider solutions. You will be a business owner who knows how to deal with the problems you have. Don’t let small problems linger and fester into unmanageable crises. follow-up. Brainstorm. if necessary. eliminate extraneous aspects and develop possible strategies. Take the lead. Choose your best option and take decisive action.Deal With It As an Action Principle® Champion.
Start some international buzz. 96 101 . the Internet was the secret world of the nerd and the hipster. The world is listening. your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight. Yesterday. Say something. Modern technology is evolving quickly making the entire world your marketplace. Today. Sites like YouTube and Facebook and MySpace are creating social networks of thousands. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video. Be there. sometimes millions. Get the right hardware and software and stay in tune with the changes. linked through a common interest or event.Embrace Technology Don’t be left behind.
The retiring employee may be left with little. However. such as Starbucks and McDonalds. the retiring entrepreneur/real estate investor may be wealthy. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. Perhaps. Be smart. You will have an investment with a great tenant. you may find up and coming entrepreneurs. being alert and aware.Invest in Commercial Property If you are an entrepreneur. it’s great to have both investments. If you are living in a foreign country. forethought and action. You can buy commercial property. 102 97 . find their location requirements and offer your local expertise as a commercial property developer for their franchisees. long term tenants for your properties. retail block. you. with ambition. study American companies. you can be their commercial real estate link and secure solid. In your local business networks. a store. office building or warehouse for your business. As an Action Principles® Champion. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. you are in an excellent position to supercharge your financial plans. Contact these companies.
Start Your Revolution Gandhi said of the revolutionary. Then. a revolutionary. Do what others won’t. Through trial and error. you are a contrarian. ever self-reliant. they fight you. you eventually win. once you succeed. Every business starts with one person’s idea that sounds crazy to the risk adverse. Then. See what others can’t. “First they ignore you.” Starting your own business. Of course. 98 103 . You will research. But. you will dare to challenge your status quo. Then. you win. everyone will swear that they were on your winning side from the beginning. You will persevere as you are banged and bruised along the learning curve. they laugh at you. and find the supporters and the money to proceed. Succeed like few others.
don’t forget to write and post your own Action Principle®.Become an Action Principles® Champion Champions are working together in an international effort to change the world. thank you. online. If you can advertise this non-profit work on your website. Please join us. so we distribute tens of thousands of Action Principles® books each year through schools. Not everyone has Internet access. Visit BillFitzPatrick. If you have the expertise to add to this list. Your donations are needed and appreciated. If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. ® 99 Action Principles 104 . thank you. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons. in print or on your blog. if you can interest others in reading and discussing The Action Principles®. As a person of influence.com for further information. offline. correctional facilities and social agencies. We welcome your promotional ideas and your hard work. And. thank you. The Action Principles® have been translated into over twenty languages. churches. please do so and thank you. Thank you. Also.
you are an accomplished person. appreciation and respect.Your One Life You are an Action Principles® Champion. Money will be a smaller reward of your success. Your one life was exemplary. Because of who you have chosen to become. It is your blessing to share your resources and time with those deservedly in need. Your one life was important. You shared. Having more. You worked hard with what you had. This is to be your legacy. Success allows you to free yourself from the endless treadmill of consumerism. in business and in your personal life. 100 105 . is life enhancing. while wanting and needing less. It is liberating. You will receive gifts that money can’t buy: love. You are free to be happy. You made a difference.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.