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How Americans Get Rich
AMERICAN SUCCESS INSTITUTE
A NONPROFIT ORGANIZATION
Table of Contents
1. Set Goals......................................................................6 2. Divide and Conquer ...................................................7 3. Write A Personal Mission Statement ..........................8 4. Follow Through ..........................................................9 5. Embrace the Hard Work...........................................10 6. Don’t Complicate Matters .........................................11 7. Commit to Never Ending Improvement..................12 8. Be Frugal ...................................................................13 9. Make Today Special..................................................14 10. Record Your Thoughts..............................................15 11. Persist to Win ............................................................16 12. In Business, All Are Not Equal ................................17 13. Risk Failure ................................................................18 14. Get Tough..................................................................19 15. Be the Valued Employee ..........................................20 16. Find Another Job.......................................................21 17. The Wide World of Business ...................................22 18. Stop Wasting Time ....................................................23 19. Spread Your Enthusiasm...........................................24 20. Applaud the Beginner ..............................................25 21. Give Yourself the Gift of Self-Reliance....................26 22. Lead by Example ......................................................27 23. Control Conflict .........................................................28 24. Listen to Your Instincts .............................................29 25. Keep Pushing ............................................................30 26. Style and Attitude and Work Matter ........................31 27. Donald J. Trump: Get Tough ...................................32 28. Buying and Selling Businesses.................................33 29. Be Proud....................................................................34 30. Be Decisive................................................................35 31. Three Rules for Business Success............................36
32. Embody Integrity.......................................................37 33. Stay Centered.............................................................38 34. Love Many Things.....................................................39 35. Forget Everybody ......................................................40 36. Maintain Your Presence............................................41 37. The Business Doesn’t Matter....................................42 38. Appreciate Your Appeal ...........................................43 39. Develop Your Sense of Humor................................44 40. Create a Winning Team............................................45 41. Show Loyalty .............................................................46 42. Advance Your Career................................................47 43. How to Delegate.......................................................48 44. How to Manage Projects ..........................................49 45. Develop Your Special Talent....................................50 46. Copy Success.............................................................51 47. Develop Winning Habits ..........................................52 48. Salespeople Rule .......................................................53 49. Accept Hard Work ....................................................54 50. The Boss is The Rainmaker .....................................55 51. Communicate with Ease ...........................................56 52. Helping Troubled Employees ..................................57 53. Imitation before Innovation .....................................58 54. How to Choose a Partner.........................................59 55. Invest In Your Future................................................60 56. Retire Early ................................................................61 57. Have Faith .................................................................62 58. Your Core Values ......................................................63 59. How to Build a Team...............................................64 60. Look in the Mirror.....................................................65 61. Imagine ......................................................................66 62. Hold Sacred ...............................................................67 63. Focus on Your Strengths ..........................................68 64. Understand Courage .................................................69 65. Sandra Day O’Connor: Aim High ............................70 66. Run the Short and Long Roads................................71
............91 87..................................... Read.................................................................89 85......75 71........................................................... Invest in Commercial Property .................97 93.......................73 69. Ask a Lot of Questions...................................95 91. Become an Action Principles® Champion......................................... Deal With It...101 97...........................................................98 94.................87 83.............................................82 78......93 89...84 80.......94 90.................. American Business Slogans. Embrace Technology ................................ Close the Door on Regrets......78 74....... The Typical American Millionaire.................................72 68............. Heed the Warnings .... Raise Your Prices...... The Example of Wal-Mart .............. Start Your Revolution...............79 75................................................83 79.......................67......................................... Hire Slowly...................86 82......................................90 86......... Build Networks ............................. Your One Life .. Jack Welch: Self-Confidence ....................................... Supervise ..........................103 99.........................................................102 98................. Act With Boldness...................................................80 76............... Write Your Elevator Pitch .............................. Go for the BIG Fish.....................74 70............105 4 ....................................................... Magnify Your Effectiveness ..............76 72.................................... Advertising Basics ...........77 73............ A Few Important Words . Do What You Love Doing....... Read Biographies......... Read... Aim for the One Percent .......... Appreciate Your Customer ..................................................................................................... Learn........................ Go Green ...................................96 92..........104 100......100 96......................................................................92 88....................................99 95.. Thank Your Ancestors .................................88 84..81 77.............. Be Open to New Ideas ..........85 81........ Fire Quickly ............ Read.................................... Start a Business Now..........
you don’t need luck.com 5 . a tough. thoughtful. in Hanoi or Havana or Halifax. Follow the Action Principles and these How Americans Get Rich principles. They copy the leaders in their industries. Watch my free instructional videos. Bill FitzPatrick • Bill FitzPatrick. I will not wish you good luck. spiritual person of action. They offer a product that people want to buy.How Americans Get Rich As you read How Americans Get Rich. always improving. If you are an Action Principles® Champion. Appreciation and respect will be yours. They make money and they invest. you realize that what successful people have done and are doing in America. work hard. You can do this. usually in real estate. I will be honored to be your teacher. There have been self-made successful people from every era of history and from every country. They charge a fair price. You can do this. They build repeat business from a satisfied customer base. They keep their businesses moving forward. You can have a prosperous life and make a difference in your community. learn from your mistakes and persist. you can do wherever you live. Write down your goals.
What you plan. Commit your mind and actions to do what it will take to succeed. 1 6 . so don’t be shy. is where you’ll go. Average people watch twenty hours of television each week. Set a goal right now to rise above the average and live an extraordinary life. You need the time and the resources to develop your individual potential and special talent. Dream big. These are your goals. Write it down. Plan for it. Average people work forty hours a week. or don’t plan.Set Goals You have one life. Plan to do what the average person has done once and do it again and again until you become a millionaire. hoping that this single investment will ensure a comfortable retirement. Set a goal of working 20% more. Average people buy one house. Set a goal to watch ten hours and use the other ten hours more constructively. working fifty hours and using the extra income to invest.
You learn the fast food business from the ground floor up and inside and out. with your feet firmly planted on the ground. You react with an understanding smile when a child spills a milkshake. make your plans. achievable objectives. You willingly work extra hours. many of the goals you set will seem ambitious. Now. You start by owning one. 7 2 . You are known and liked by the national corporation. On the road to your future. Take your goal and divide it into meaningful. Then. You confidently borrow the money to buy your first store. This is good. clean rest rooms and empty grease traps. You mop floors. divide your journey into short trips. You want to own several McDonald’s franchises.Divide and Conquer Initially. You pick up litter in the parking lot. You network with other store managers and store owners. realistic. you invest in a second and third and fourth store. You get a job at McDonald’s. Reach for the stars. You become a shift supervisor and then assistant manager and then manager. You volunteer to do the jobs that average employees avoid. You become the irreplaceable employee.
Write a Personal Mission Statement There is an ideal you. thoughtful. Others are proud to call you friend. to your office. spiritual person of action. While average people are idle. You can keep a diary or scrapbook. You are a tough. Or. 3 8 . You are prosperous. Be the confident. Every day. ideal you. You have much and are able to share often. Keep writing and refining and living. Some lucky few are able to call you parent or boss. What mistakes did you make? What slights did you commit? Are you enjoying your days? Did you stop long enjoy to savor your tea? Did you stop to smell the rose? Did you see the children laughing? You can describe the ideal you. Everything about you spells success from your home and your car. stop to think about who you were. you pursue your ideal. You are admired and respected. you can simply write a page or a paragraph. who you are now and the ideal you.
It is the restaurant manager who visits every table after every meal. It is the wow factor. but every night. It is always performing above and beyond expectations. 4 9 . It is bettering the standard. not just at the end of a job. It is openly and honestly talking with a customer who has a problem and doing your best to correct it. It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a lifetime customer. It is the contractor who cleans up. It is the florist who calls the week after the wedding. It is making the customer feel special and important.Follow Through Follow through is the secret weapon of the highly successful businessperson. It is appreciating and respecting your customer. It is doing the optional.
Often. solving customer complaints and soliciting new business. Think followup. What the average worker avoids. Rather. If you are working for the right company. you give yourself a competitive advantage over average workers. They are focused on avoiding criticism while waiting for their next paycheck. encouraging an individual to personal excellence. some see it as a comfortable meeting place where friends co-mingle in a commercial environment.Embrace the Hard Work You excel by not being an average worker. you embrace. 5 10 . If you actually concentrate on working while you are at work. You excel by working hard at the harder aspects of your job. The business becomes incidental to the social. dealing with problem employees. the workplace is not a proving ground. clean-up. your bosses will acknowledge. appreciate and reward your hard work. Many average workers are clock watchers.
and create a family financial empire. learn and accomplish. Average people buy one house in the hope of a comfortable retirement. you think. You find knowledgeable teachers and mentors. they can find excuses for inaction. You find a way. You research. you are a tough. You offer a quality product at a fair price. You buy six properties. you can do. You appreciate your customers. Running a business is not complicated. You listen. you plan and you act. You don’t sit around sharing ignorance with your friends. There are those who talk accomplishment. What others have done.Don’t Complicate Matters Average people often complicate business matters because within those complications. spiritual person of action. You identity the leaders in your industry and you do what they are doing. pay off your debts. There are those who listen. Becoming financially independent is not complicated. thoughtful. Following The Action Principles®. 6 11 .
average people quit and settle for mediocrity.Commit to Never Ending Improvement It’s fun and exciting to plan and open a business but after a few months. You attend to the details. second rate and quitting are not options. Through your example. Suddenly updating the website is no longer a priority. For the extraordinary. It’s seems a small fact that the flowers in the beds outside the office are dead. You can’t yawn and shrug your shoulders. Ownership and management responsibilities are demanding. you do that. After the novelty wears off. 12 7 . Perhaps several vendors should not have been so highly recommended. To keep to a steady course and strive toward excellence. you are responsible for the energetic or toxic atmosphere in your workplace. You don’t turn a blind eye to anything. you may have to make improvements again and again. You are the boss. You allow discontent among staff to fester. It gets easy to overlook the smudges on outgoing correspondence. With the slow creep of discouragement. some customer interest will wane. You maintain the standards. reality starts to kick in. Maybe the work ethics of some recruited staff do not match expectations. If you need to find new suppliers and new employees and new ways to promote your products or services.
You make money by generating revenue and by looking for ways to reduce the unnecessary. An effective manager sets the example for employees. especially frivolity and waste. No one likes a cheap person. You can eat in the company cafeteria. then buy it knowing that you will use it. Give yourself a day or two to consider the purchase and if you can still justify the item. Everyone should be engaged in looking for ways to cut costs and rewarded for sharing their suggestions. You can fly coach. Everyone will accept a leader who sacrifices along with the troops for the good of all concerned. Think before you make major corporate purchases. You don’t need a private bathroom or reserved parking space. You see litter and you pick it up. Get everyone involved. Corporate frugality is a team effort.Be Frugal Employees understand that your company is in business to make money. Don’t be impulsive. 8 13 .
If you have been neglecting your health. You make yourself tough by doing something that is personally difficult for you to do.Make T oday Special You list and tackle your responsibilities head on. today you will watch your diet and take a short walk. bring a rose home for the wife and a movie for the kids. You embrace hard work. You have planned to make today and every day special. Every day. just do it. If you have been putting off making personnel changes. Order pizza for the office. 9 14 . Life doesn’t just happen to you. If you want to generate additional business. you follow up with your old clients and make the effort to reconnect. If an employee has done an exceptional job. You must never allow yourself to fall into a depressing rut of sameness. make the small effort to publicly praise him or her. At the end of every day. you choose a new challenge for yourself. you sleep well with a feeling of accomplishment.
Make a habit of writing them down. You are always alert and aware and your subconscious mind is always churning out new ideas and new possibilities for increasing income or decreasing expenses. Take some notes. You are focused on success. Have your paper and pen and pencil and marker available. cross out and expand your thinking. underline. highlight. Circle. Review your notes. You can’t help it. 10 15 . What catches your eye? Is it the layout of an ad or a retail floor plan or a combination of words or colors? Is it a new piece of equipment or a website? What do you see that is efficient or smart or high tech? Record your thoughts You aren’t just a person of action.Record Your Thoughts You will have lots of ideas. Your mind is focused on improving your business. You are exceptional. You are a thinking person of action. It is who you are. you are probably still thinking about business. When you aren’t at your desk working.
It will never be over until you say that it is over. give up. You make the first call. Either way. but you take another step. Any particular day may be tough and demand your best effort and concentration. 16 11 . you win. you take another step. Or. Winners persevere and take another step. You will never give up. Be good. After six miles you are tired. the rewards of persistence will burst forth or slowly emerge. Do it knowing that what you are about to do may advance your cause only slightly or have no effect at all. You pick up the first paper and deal with it. You pick up the next paper. You respond to the first email. suck it up and do it. Keep trying. Of this. Take a deep breath. However.Persist to Win You will be successful. After eight miles. you are in pain. To walk ten miles. you take a step and then a step. Get good. with patience and honest hard work. It would be easy to find an excuse to stop and few average people would blame you. You want to make ten cold calls today. there is no doubt. You have twenty emails to answer. You face a pile of papers on your desk.
there is the top twenty percent of pro-active achievers. 20. They are content to be promoted when someone in front of them is fired. They are ambitious. 70. They are moving forward. They spend what they make and have little if anything saved for investment. plan and act. It is difficult for them to concentrate on doing their jobs. 17 12 . They are in control. They dare and attempt and sometimes fail and learn and try again. Seventy percent of people are average. They are the corporate leaders and successful entrepreneurs. These are self-reliant people capable of decisive action. They research. Their performance is marginal at best.In Business. reactive and let circumstance and events shape their futures. you will find that workers are divided into three categories: 10. They work hard enough to not get fired. Through their own fault or no fault of their own. quits or dies. They are risk averse. study. in all countries and throughout all of history. All Are Not Equal In business. ten percent of workers are self-absorbed by their own nonwork related problems. Then.
plan and then take the risk. They will cling to the perceived safety of the status quo. to face the unknown. Find another job or start your own business You are alert and aware to opportunities. You love your job. Sales are dropping. often. their willingness to change. 18 13 . Make an offer to buy the company. They delude themselves into believing that big companies will always be there to protect them.Risk Failure Average people are risk averse. Get out now. many have learned otherwise. If it were easy. Pushing yourself beyond your comfort zone may be difficult but it can also be exhilarating and profitable. You are working for a poorly performing company. It isn’t always easy to try new things without proven guarantees. their families and their futures lies in their self-reliance and. Take the risk. Sadly. Research. Your suggestions for corrective action are ignored. the average majority would do it. You are alert and aware to problems. The extraordinary person accepts the fact that the real economic protection for themselves. Your boss at the flower shop announces that she will be retiring and selling the business. everybody. Take the risk. You don’t ignore the warning signs.
you might be passed over for promotion. there will be other walls blocking your path. second guessing or complaining. get ready and get tough. Without whining. You have hit the wall. Climb over the wall. This is the price that you are being asked to pay. For no good reason. 14 19 . The time to prove yourself is at hand. You are being tested. Pay the price. yes. customers. Get tough. Push over because all self-made successful people have been there.Get Tough On your way to extraordinary. So. And. You need to climb over it. Others have gotten over that wall and you can learn from them. suck it up and do what you know you have to do to succeed in business. The world of business is not waiting anxiously for your amazing personal contribution. This is the wall. Partners and employees may disappoint you. You may bang your knees and skin your knuckles. You will introduce products or services that will fall flat and cost you time and money. clients or patients will switch to your competitors. You will lose a big deal.
Instead. you must seek change. You must see yourself and your environment not only as it is. seek the changes which will allow you to be all that you can be as an athlete and a person. You seek the changes necessary to reach the better you so that you can play your part in being a better sportsperson and role model. 15 20 . there must be change. Can you change your day and spend more time with your family? Can you change your standard lunch routine and take a walk? Can you volunteer to coach and mentor those behind you who are just learning the game? What are the possible consequences of not changing? Realize that many people don’t make plans because they don’t want to risk any change. but for there to be growth. but then you will be a small person. Doing little with your life is much easier and safer than taking risks. but also as it could and should be. Since you seek growth.Be the Valued Employee The status quo may be comforting. First. you change yourself.
Find Another Job It may be time to look for a new job if: Your current job lacks challenges and is boring Your co-workers aren’t achievement oriented The company isn’t ethical The quality of your products or services is declining Your extra effort is not recognized. being an extraordinary worker. appreciated and rewarded You and the boss’s son are vying for the same promotion The atmosphere is chaotic. Go for it. benefits and perks offered by another company. you may be highly recruited and can’t resist the pay. 16 21 . a superstar. tense and always in crisis mode The economic outlook for your industry is poor Upper management is jumping ship The company is not continually upgrading and investing back Of course.
” Yes.The Wide World of Business From anywhere in the world. the real estate agent who patiently shows a young couple twenty houses and then another twenty houses is likely to sell them a home. Yes. the salesperson who follows up with customers to be sure that the product has met their expectations is successful. we are remarkably the same with the same fears and dreams and aspirations. as humans. this is what I believe. “yes. To think otherwise is a mistake. in Sydney. as you read The Action Principles® and the How Americans Get Rich tips. in Hanoi. in Lima. in Nairobi. the apartment building owner who insists on a high standard of maintenance will have her units filled with happy tenants. Yes. the shopkeeper who offers quality goods and appreciates his customers is successful. Yes. We may be different in very small ways but. 22 17 . You will be able to think. you will have a positive response.
Time wasted is gone forever.Stop Wasting Time As a business executive. However. Focused hard work is the honorable path and the sure path to success. you appreciate the value of time. as well as to root out the do-nothings and the perfectionists. time waster have few friends except each other and no respect. you should be aware of the following time wasters: Not planning or prioritizing tasks Misaligned priorities Mistakes Perfectionism Equipment failure Not listening or ignoring instructions Pointless meetings Lack of self-discipline. To improve your own efficiency and that of your valued staff. 23 18 . delegate or to say “No” Procrastination Inattention or dozing off In the short run the time wasters may seem like they are beating the system. motivation or interest Socializing during work time Personal business on the Internet Inability to make decisions.
You will know that the only thing that stands between you and the accomplishment of your goals is a bit of time. optimism. something wonderful is going to happen. you will feel recharged and ready to take on the challenges on your road to success. After your twenty minutes of quiet time each day. a zest for life and a positive mental attitude fill you with energy.Spread Your Enthusiasm After a few months of reading your Action Principle® and How Americans Get Rich tip every day. You really are going to be financially independent. support and spread your enthusiasm. Show them the potential that they have to live full lives of prosperity and peace. motivation. it is much easier to reach out and help others. Smile. Enthusiasm. This is really going to happen. You are going to start believing in your own wonderful financial future. This is all good. passion. encourage. You really are going to be surrounded by wonderful family and friends. when you see and believe all that you can do. Now. You really are going to be appreciated and respected. give. 24 19 .
20 25 . They can look ridiculous and they can be annoyingly frustrating. Who is a good listener? Who appears to learn quickly? Who shows talent? Who volunteers? Who could you stand to work with all day? Who is a younger version of you? This is the beginner to nurture and applaud. Your job as a business leader is to recognize potential. that beginner was us. it would be difficult or impossible to change this type of person. And. Every self-made. successful person has had his or her own beginning. at one time.Applaud the Beginner Beginners make lots of mistakes. A beginner makes a rookie mistake. How does the beginner react to your correction? Does he act defensively? Is he angry. frustrated and more interested in making excuses than making amends? Remember.
it is naïve to believe anything except that you work for youself. prepare yourself. Alert and aware. Give yourself the gift of self-reliance and you won’t be taken for granted.Give Yourself the Gift of Self-Reliance Change happens. you may get passed by or even run over. 21 26 . Get involved and you may put yourself ahead of the curve rather than find yourself dragged along behind it. You must know your industry. In the real world of business. Open your eyes and your ears. Be prepared. If you are standing still. Economies are globalizing. where it is headed and how you can profitably find your place. The Internet is changing everything. What are the best in your business thinking and doing? These leaders are writing and speaking and you should be reading and listening. Take responsibility for your own career. You may be saved by the action of others. You may not.
This is how a leader acts. gotten a little banged and bruised yourself. All your motivational slogans and rallying cries will go for nothing. Lead by example.Lead by Example If all you do is talk. You don’t hide in your office. coach or manager. employees are apt to dismiss your wisdom or completely ignore you. when you’ve been in the trenches. Sometimes. walked the talk. you’ve earned the right to be taken seriously. it is important to walk the factory floor and get out into the field. ask for their ideas and understand their concerns. As a teacher. Get to know your employees. Show how it’s done. 22 27 . counselor. You are a veteran and carry the status necessary to command.
you may be subject to those who gossip. arms. Relax. some may be jealous of your progress and ultimate success. trunk. At any time you may encounter the rude. seeing in you what they were unable or unwilling to do. Your first instinct is to retaliate but never retaliate in anger. hands. You do this for yourself. What would be your best course of action to defuse the situation so that you can move forward? You must be the example. 28 23 . legs. Release the stress from your feet. your employees and your family. Since you are ambitious. release the pressure and consider your options. Breathe deeply and let it go. neck and your head. the crude and the obnoxious. You may not always like what is happening but this too will pass. In the workplace. the rock in the middle of stream allowing everyday frustrations and stress to wash by you.Control Conflict Welcome to modern living. cut corners and take unfair advantage. Is the conflict personal or permanent? You don’t want to get bogged down by pettiness. At home. your contribution may be unappreciated and you may suffer disrespect.
You observe an enthusiastic young woman working at your local coffee shop. When business is slow. You feel it in your gut. Find some other way to help him. Do not hire him. she smiles and solves the problem. 24 29 . There may be family pressure to hire your troubled bother-in-law. You drive by an old building and you immediately see this building transformed into your next successful business location. know it. You get the facts. You know this is a bad idea. Odds are. You make her an offer to work for your company. you instinctively know what will work and what won’t. You don’t have to call a committee meeting before you take action. When a customer has a problem. You know what to do. you know it will work. You are a business person and not a social worker. Many times you don’t have to do lot of soul searching. then go ahead and do it. she finds chores to do. While others are skeptical and hesitant. you’ll be right.Listen to Your Instincts As your knowledge base grows. If you do feel it. She is a good worker.
However. it is persistent effort that separates winners from losers. They are content with the sameness of today being like yesterday. You may not succeed immediately. You put your name forward for that raise or promotion. If it were easy. Because you validate their own inaction. and you still believe. you will find many to support your reasoning. You may take a few lumps as you move along the learning curve. If you want to take the easy road. Understand that no one wants to face rejection again and again. you gain strength. everyone would do it. Average people don’t want to push or be pushed. with each challenge faced. average people will agree with your choice to delay or avoid.Keep Pushing To push yourself beyond your comfort level is a must as you travel up the ladder of success. If it were easy. the rewards for success wouldn’t be as pleasant. Yet. 25 30 . If ten customers tell you no. You are that somebody willing to take the risk of starting a business. you ask another ten.
31 . The man of confidence wearing a two hundred dollar suit will look much better than the slouching weakling in the two thousand dollar suit. Stand tall. They always have. The ambitious young office cleaner with a plan to building a building maintenance company is a much better prospect for financial and personal success than the depressed middle age lawyer whose office he is cleaning. smile and get busy. It is a style and an attitude. An exceptional man or woman will succeed at any business any where. It is having a goal and working passionately toward that goal. They always will. you can be a waiter ® 26 or a taxi driver or a shop keeper or a contractor or a commissioned salesperson and achieve financial independence by working hard and investing.Style and Attitude and Work Matter Following The Action Principles .
” 32 . even when they are under attack. Trump Businessman Get T ough Toughness is pride. Trump For a nation. even when society wants you to be somebody else. simply. “No. It is being who you really are. It is looking at an adversary across the desk and saying. toughness means playing by the rules but also putting those rules to work for you. toughness means avoiding complacency. commitment.27 Donald J. It is solving problems instead of letting them fester. and the courage to follow through on things you believe in. meeting and solving problems head-on. while keeping the big picture in mind at all times. In business. drive. Donald J. Toughness is knowing how to be a gracious winner … and rebounding quickly when you lose.
Since there are economies to be gained from greater size. Not always. to sell your business to your competitor. at some point. but at times. you probably aren’t going to be working forever. these opportunities do materialize. This is the plan. successful businesspeople are always thinking about investing and divesting. Perhaps on your path to wealth. You may wish to retire early and have the time and the resources necessary to fully develop your special talents to better the world. In business and in life. Since there is usually enough new and underserved business to go around.Buying and Selling Businesses You don’t have to crush your competitors. it may be advantageous for you to acquire your competitor’s business or. if you are following The Action Principles® philosophy of self-improvement and service to others. the odds are that you can peacefully co-exist with others in your industry. there may be opportunities to share ideas and ways to combine your strengths for mutual benefit. When you are known as a capable. honest and respectful businessperson. 33 28 .
You are a listener. Many employees can’t stand the pressure of working in a competitive. You are ambitious and goal oriented.Be Proud You exercise and watch what you eat and how you dress and how you treat others. 34 29 . Be proud of yourself and your company or keep changing until you are. You delay gratification and invest. Take joy in doing an exceptional job. dynamic work environment. You are a demanding employer. You are a leader in your industry. you have more because you do more when more is needed. You are a volunteer who is generous with your time and resources. You employ a staff that wants more than being ordinary and they expect and receive above average compensation. Be proud of who you are for good reasons. often working just hard enough to not get fired. You study and work hard. perpetually waiting for the next paycheck. These average employees. can find employment elsewhere. There is no secret to your success. You set the bar high for yourself and you expect the same from your workers.
No one is going to come up to you and hand you a bag of money. you have to train every day to be prepared to meet the challenges of the marketplace. Take action. Don’t procrastinate. You can become a perfectionist. In business. They train every day to face all types of scenarios. 30 35 . the generals frequently call them. They have to be adaptable and decisive. Marine battle planners look for a seventy percent advantage and then they go. When a dangerous job has to be done quickly. You have to plan and take decisive action. Do what needs to be done and get it done. go. In combat.Be Decisive The United States Marines are a rapid deployment force. you’ve got to take action and adapt to the environment and the circumstances as you find them. go. you can’t plan for every possible eventuality. Don’t over analyze. The Marines have to be ready to fight anywhere under any conditions.
you can start a business and get to work. You can do more. You do not need to do more. as an alert and aware consumer. 31 36 . Copy success. Find the leaders in your industry and do what they are doing. Don’t fool yourself. 2. Simply start and continue to do what you know you should be doing. Offer a quality product or service that the market demands at a fair price. Or. make them your mentors. Say thank you. There are three simple rules required of all successful businesses: 1. Very simply. You can search the world for hidden secrets. If possible. 3. Appreciate your customer. Ask for more business. you already know what characteristics make a business successful.Three Rules for Business Success You can spend years in business school studying complicated economic theories.
many will relish your demise. 32 37 . Your word and your handshake should mean everything. You can feel good about who you are and how you earn a living. You can decide to set the standard for your industry and maintain your core values. You know the right thing to do. It is much better to live by a code of honor and core values. Eventually. You can be deceptive in your advertising. You can recommend unnecessary services. you may think that taking advantage is an advantage. You can cut corners on your products. In the short run. It is much better to be a serious person who takes his business seriously. In the long run.Embody Integrity You can take advantage of customers who aren’t knowledgeable or particularly sophisticated. You will be rich but reviled. others will have noticed your duplicity and may plot against you.
Find your calm center where you can recharge your batteries. You need days off and you need vacation time. Naps aren’t only for children and meditation isn’t only for monks. your efficiency and productivity will diminish. At times. there comes a point when enough is enough and when you must save yourself and say. Your health will be affected.Stay Centered As a successful person. The work and the problems and the opportunities will all be there tomorrow. Whether that’s playing golf or sailing or lying on the beach or gardening or doing nothing. your natural inclination will be to try to do more. need sleep and are stressed and angry. However. As a successful person. put away the cell phone and just retreat to where you can find your own way to relax. you’ll need to leave work alone. 33 38 .” If you are overworked. “no. forget the email. All those forced to be around you will suffer. there will always be demands on your time from competing interests. do it.
You can make the choice to take early retirement. success in business can mean more than money. You can love the feeling of power that self-reliance gives you. You can love the feeling of pride that comes from offering a quality product or service to your valued customers.Love Many Things Being a successful businessperson. You can love that you are providing good jobs. you can find a lot to love. You can love the high standard of living resulting from your hard work. You can love the opportunity to be a leader to your employees and a positive example for those in your industry. develop your special talents and build a solid financial estate. benefiting the local economy and community while allowing your workers their chance to live happy and productive lives. But. laying a smoother road for your heirs to follow. 34 39 . You are in control. You can love the challenge of creating and building your business.
All customers are not always right. You are in business to make money. Some have unreasonable expectations. Not all employees are created equal. Find ways for those with influence to sample your product and talk about it. you might be much more effective by finding online niche markets. Sometimes you have to make personnel changes. many with little or no interest in your product or service through traditional mass media advertising. You can never be all things to all customers. magazines and television. You are in business to make money. 35 40 .Forget Everybody Rather than trying to reach everybody. Some bring to the workplace personal issues far beyond your control to correct. Sometimes your better course is severing ties with a perpetually disgruntled customer and finding a new one. Introduce yourself and company to the individual websites and blogs and reporters with a specific interest in your field. newspapers. Start the buzz.
You have strong quiet. vendors and your customers. 36 41 . car. clothes and jewelry. You are curious. However. You are a proud example of a leader. it is not the trappings of accomplishment and wealth that will bring you respect. You willingly share your enthusiasm and good fortune. hands and steady eyes matched with a gentle smile. You act naturally and relaxed. It is your confident presence that says that you belong where you are. open minded and a good listener.Maintain Your Presence You are a successful business person with a nice house. You have diplomas and awards. You are like a steel bar wrapped in cotton. You have studied your business inside and out. You have nothing to prove or defend. Praise or criticism does not affect you because you know who you are. You work hard and you appreciate those around you: employees.
37 42 .The Business Doesn’t Matter The business that you choose doesn’t matter. When you love your work. you will soar far above the average. The business doesn’t matter but your style and attitude do matter. With The Action Principles® and the three simple rules of business as your guides. There are five thousand different types of businesses and people have gotten rich from all of them. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow. The moral is that if the business doesn’t matter you should choose something that you love doing. work doesn’t seem like work. The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama.
Appreciate Your Appeal
Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you. As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, follow up. Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional products and services. Satisfied customers are also your best source for testimonials and referrals. Be charismatic. Appreciate your appeal. Enjoy the profits.
Develop Your Sense of Humor
Business is serious. You need to make money to pay your bills and for investment. If you have employees, you are obligated to stay financially solvent for them as well as yourself. What’s funny about this? Probably a lot. You will experience weird customer requests, orders that are completely bungled and misinterpreted directions. There are times when all you can do is throw your hands up in the air and have a good laugh. And, sometimes good humor is the best method for getting everyone back on track. It’s great when the boss knows how to take a joke on himself. Together as a team, you work very hard to get an important job done. When you are finished, you exhale in relief, let the tension go, feel good and you want to laugh. This is the basis of camaraderie. Everybody should go for a meal together to celebrate. There are times to be serious and there are times when you can lighten up. Let’s not fool around here. Well, maybe just a little. 44
Ross Perot American Business Leader
Create a Winning T eam
You can do a lot by yourself but much more by assembling a winning team. Start by being the example. Be ready to work harder than anyone else. Accept that all people have strengths and weaknesses. Understand that talent comes in all shapes, sizes, races, religions, and both sexes. Be aware. You are always looking for talented, enthusiRoss Perot astic people to hire. Surround yourself with people who accept challenges and aren't afraid to carry more than their own weight. Seek people who are smart, tough, self-reliant and who hate to lose. Look for people who were achievers since childhood.
As you must keep training and improving, give your employees the same opportunities to develop and hone their skills.
It is much more cost and time effective to retain loyal employees than constantly hiring and training new employees. you have to give it first. It is easier to sell to a loyal repeat customer than to try to sell to someone new. Make everyone feel that they are a part of an important team doing honest work. You need your core of loyal veteran workers to set the example and lead the way for new hires. keep them informed and in the loop. Loyalty is a two way street.Show Loyalty Build employee loyalty through fair dealing. 41 46 . Thank them. It is much more cost and time effective to keep existing customers satisfied than to search constantly for new business. Most consumers are not natural risk takers and will remain loyal to brands that consistently deliver a quality product or service. Reward them. Let employees know that you appreciate their efforts. To get it. With good news or bad.
investors and other businesspeople. Good things will happen because you make them happen. You have your goals and objectives and to-do lists. Listen. such as: executives. partners. consultants. Seek their counsel and ask for their help. Always be on the lookout for people who can advance your career. vendors. clerics. and thank them. From your research. you can read business books. blogs and journals. You are hard working and opportunistic.Advance Your Career You are a self-reliant. take-charge person on a mission to build your career. Let your bosses know that you aspire to greater things. To get ahead. Self-promotion is a good thing. politicians. you know what it will take to reach the next leadership level of responsibility and income. You are alert and aware. This is how you’ll get ahead. You know who you are and where you are going. You don’t sit still and hope that some lucky opportunity will befall you. 47 42 . teachers. You can take courses and join and participate in trade associations. You have identified the leaders in your industry and you know what they are doing. financiers.
Encourage feedback if problems arise. plan and improve organizational efficiency. Ask the employee to assume responsibility for the task. Be sure the employee understands the requirements and due date. Match the right person to the right task. Precisely explain your expectations for the task. follow up. Periodically. Establish a realistic completion time. Say thank you.How to Delegate You can get more done with others’ help. which means learning how to delegate assignments. You also delegate tasks that employees can do better than you. This will help you to concentrate on what you do best and allows you to think. You assign tasks that are cost and time effective for others to do for you. 43 48 .
How to Manage Projects Unaccomplished people are aimlessly content to watch their lives drift by. you will be on the road to project success. 44 49 . ask yourself these questions: Exactly what has to be done? How important is completion to me and/or the company? Who is responsible for completion of the project? Is there a start date or a deadline? What is the estimated time allocated to complete the project? What is the cost and is sufficient capitol available? Besides money. which is your success. For each specific project. This is not you. what other resources are needed? Which team members are needed to complete the project? Do all team members understand their specific tasks? Is there any flexibility in the completion of the project? How will progress be monitored? How will final completion be measured? When you have these answers. You have specific projects to manage and complete as you steadily progress along the path to your ultimate career success.
If you own your own business. if used. The vast majority of people never find the time or have the resources to identify and develop their special talent. This is sad. With your work ethic and core values. your entry is almost guaranteed. you are even better positioned to define your own financial future. You have a special talent which. will better mankind. In the corporate world. You will know what your leaders do and how much they earn.Develop Your Special T alent There is something special about you that makes you one in ten thousand. you are going to rise quickly to the top twenty percent of your profession. You will have the time and the resources necessary to find and develop your special talent. This does not have to be you. 45 50 . It will be your goal to join this elite group.
maybe most importantly. Join all applicable trade associations and participate in meetings. seminars and conventions. 46 51 . You learn all you can about sales and you find the leaders in your industry.Copy Success You learn all you can about your product and your customers’ needs. To find the superstars in your industry. Don’t be shy about asking for advice and networking assistance. Of course. read your trade publications and identify all trade websites and blogs. Ask and listen. you must follow-up with a thank you and this is also copying success. Most successful people will be flattered and not annoyed by your attention. what would they do if they were you? This is called copying success. take them to breakfast or lunch. Find out what they are doing and do what they are doing. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And. When you find suitable role models.
At work.Develop Winning Habits Every day. This list helps you to separate the urgent from the important from the routine. what tasks are you avoiding? Should you be cold calling or following-up or soliciting new business or making personnel changes? Today is day one. positive habits and become a better. Every day. happier and more successful person. No one is perfect. In this defining moment. you can choose to invest one month in the formation of new. you stop to think about where you have been. There are personal areas that need improvement. you look for small ways to challenge yourself and spoil yourself. Should you be dieting or exercising or reading more? Should you be spending more quality time at home with those who truly love you? Today is day one of your thirty-day quest to develop a new winning habit. Be honest with yourself. 47 52 . where you are now and where you are going. No one knows you better than you. What can you do to make more money and advance your career? You work from a prioritized to-do list.
Salespeople Rule Every company relies on its sales force. So what? Next. If you can understand and accept the following little reality of marketing. They take rejection personally. “Some will. You are your own business. This is why sales people are highly paid professionals. All the jobs in the company depend on the sales force’s ability to sell. You are among the elite. partners or venture capital.” 48 53 . your fortune is make. A person who can bring in business is a very valuable asset. They can’t work alone. You have all you need – you. They can’t knock on doors. you can be a successful commissioned salesperson. Most people can’t do this job. You don’t need advanced college degrees. If you have the courage to talk to customers about buying a quality product or service at a fair price. Some won’t.
54 49 . Many people don’t work very hard at work. this willing to work harder and attend to details can make a big difference in your career advancement and ultimate success. especially less ambitious co-workers. The rest of the time they are engaged in nonbusiness activities. may resent your willingness to do more than is required or expected. The real estate agent doesn’t want to show a house on a Sunday night. Over time. Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs. Some people are productive only half of the time. even though these are the tasks which may be the most productive for the company. Because you are goal-oriented. you don’t need a lot of motivating. What others avoid can become your opportunity to profit. The salesperson doesn’t want to take the extra time to explain the extended warranty.Accept Hard Work You know and accept the value of hard work. Appreciate that some may praise your hard work while some. You want to work at work. The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied. You have accepted hard work.
perhaps your only function. The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. you may want to work on the crew but your real job is knocking on doors and always. will be as the rainmaker. you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends. Without customers. If you own a house painting company. Guess who? It is the boss who has the responsibility of making it rain with a steady stream of business. If you own a restaurant. someone has to bring in the customers. you have no business. 50 55 .The Boss is The Rainmaker In a small company. The chiropractor needs patients. until your business is well established. always trying to get the next job. The law office needs clients. As the boss. your primary function. The caterers need functions.
People who are in agreement with each other will usually be mirroring each other’s moves. Have a comfortable yet firm handshake. Tell stories. Breathe and relax. fingers. arms. your body is communicating your interest and your power. Stand up straight. you can mentally rehearse and practice. using the theater of your mind. Listen and don’t interrupt. Introduce yourself.Communicate with Ease Body language is important. torso. how will you stand and sit and how will you be warmly received. When you are giving a presentation. Nodding your head shows that you are listening and are interested. eyes. Before a big interview. speech or presentation. Make your speech short and conversational. create a better rapport with your audience by coming out from behind the podium. 56 51 . Keep your hands open and exposed. how will you sound. shoulders. chin. Take a deep breath and relax your body from the top of your scalp. cheeks. Before you ever open your mouth. Respect others’ personal space. neck. mouth. Smile. Plan what will you wear. Don’t preach. forehead. legs and toes. Keep your chin up.
for the sake of all. You are running a business. you can have compassion and you can offer some therapeutic suggestions but individuals must solve their own problems. You must be alert. Be fair but be firm and. bring the employee into the office and have him read the policy.Helping T roubled Employees One troubled employee can poison a work environment for everyone. 52 57 . don’t allow the situation to fester or linger. He should understand that he will be treated with respect in turn for respecting your role in the counseling process and his possible termination. outside problems. As an owner or manager you must remain aware of all of your leadership obligations. compassionate and decisive. At the first sign of concern. Answer his questions regarding his rights and responsibilities. aware. Act sooner rather than later. Have a personnel policy in place to deal with troubled employees. If an employee becomes self-absorbed by his or her own personal.
Follow it. don’t fix it. You want to research and stick closely to the tested. don’t forget any networks or connections that may give you an advantage in starting your own business. there will be plenty of opportunities for you to innovate and try new ideas. You first have to convince customers that they want your new or better something.Imitation before Innovation See what others have done. when starting your own business. this is best done after your business is established. If it works. Then. When you invent something. you have to make them buy from you. you double your challenges. Again. As you think about entrepreneurial opportunities. Did you acquire skills working as a child in a family business? Can you take over an established family business? Does your uncle or your neighbor or your brother-in-law or a former classmate have connections to assist your business? There is a proven path to follow. 58 53 . you are an entrepreneur and not an inventor. After your business is established. In general. Copy it. even if you succeed at the convincing. See what you can do.
Partnerships that go bad can be a nightmare. You will meet regularly and exchange information in a supportive environment of mutual respect and trust. The idea is that you both stand to achieve more with the help of each other. There must be a shared vision and a comfortable balance of power. Choose wisely and benefit. your partner should be likewise. If you are an ambitious hard worker. always offering each other objectivity and positive reinforcement. Good partnerships are a blessing.How to Choose a Partner A partner is someone joining you on your journey to financial independence. You have complimentary skills. You should expect that your partner would be a professional who would support The Action Principles®. Partnerships are a two way street. 54 59 . You should feel secure when bouncing ideas off your partners and you should never feel hesitant to push one another. Allow these core values to provide a framework for working together. Select a partner whose style and attitude is compatible with your own.
Average people will wonder. Average people think in terms of immediate gratification. average people spend every dime with nothing reserved for retirement. Average people typically work forty hours a week and feel satisfied and exhausted. selfreliant workers may be in a comfortable financial position to retire in only a few decades. In marked contrast. Average workers without investments may have to work until the day they die. Self-reliant workers typically work fifty hours a week and use the extra twenty percent in income to invest in a mutual fund or real estate or in their own businesses.Invest In Your Future Regardless of their annual income. how the selfreliant accomplished what they did. They are forward thinkers. 60 55 . A self-reliant person thinks differently. They will assume it was through inheritance or luck and they would be wrong. wanting what they want now. but too late. The rewards of hard work and investing can be powerful. They realize the time value of money and how sound investments made today can have a compounding return tomorrow. They hope that their companies or the government will take care of them in their old age.
if you work for yourself as an entrepreneur. It is a young person’s plan to make. Or. These men and woman love their jobs.Retire Early Kirk Kirkorian kept building Las Vegas hotels into his nineties. rich and retired. 56 61 . The average age of Untied States Senators and Supreme Court Justices is nearly seventy. This is the plan. Volunteers can assist with many problems in the world. If you work for someone else. acting or artistic career. Invest. You may love your job enough to never retire. These are nice options for those with sufficient investment income. Maybe you’d like just to relax and play golf or be more involved with your grandchildren. However. maybe not. early retirement can be your specific goal. sell the business and retire. Retiring early doesn’t just happen. It’s tough to launch a singing. It’s easier to give your time if you already wealthy. You will work hard for fifty or more hours a week for twenty or thirty years. Summer Redstone was one of the most influential men in Hollywood into his eighties. early retirement might never happen. writing. but not if you are young.
Some doubters will be your family members. and will your special talents be developed and recognized? Have faith. You have seen what others have done and you see no reason why you can’t do the same. but only those with faith can sustain their efforts for the long haul. When you venture out beyond where average people are comfortable. trying to protect you. observe and study.Have Faith Anyone can be hard working and motivated for a little while. Some will be pessimists who always look at the bad side of everything. when you dare and challenge and test the status quo. Will your new business succeed? Will your investments prove wise? Will you retire early. Believe in yourself. Only those with faith will try and try again. You research. Some will be skeptics who are jealous of your courage and your willingness to take risks. 62 57 . Have faith. Have faith in yourself. You may need a thick skin to listen and then. proceed anyway. you will meet many doubters. Persist. Go for it.
a self-confident individual and a decent human being. you will: Embody professionalism Perform confidently Face fear and danger Accept adversity Work hard Focus on results Remain alert and adaptive Take responsibility Lead by example Commit to self-improvement Seek knowledge Maintain a positive outlook Stay faithful and loyal Display honor and integrity Act respectfully Volunteer selflessly 63 58 .Your Core Values As a successful businessperson.
Responsibility and accountability must be accepted. Everyone commits to doing his or her individual best to work to a high standard. everyone should band together to figure out what went wrong. suggestions.How to Build a T eam To build a strong business team. The team’s mission must be outlined and understood through clearly defined goals. Consumers have a choice. Individual strengths must be identified and appropriate roles assigned. When mistakes are made and business is lost. 59 64 . salvage what you can and make amends. Ideas. Everyone should take a personal and team pride in beating the competition and being the choice. Those with experience must be willing to teach and assist beginners. Then pull together to leave the past behind and move on to new challenges. respect one another and share the credit for the greater good of all. reasoned criticism and questions must be encouraged. Each must be willing to make occasional personal sacrifices. each individual must subscribe to the principle of putting the team first.
Go through your trade publications. Your manners should be impeccable. thoughtful spiritual person of action? Do you see a fit. Copy them in manner and dress. Keep improving. Look the best that you can look. Do you see an Action Principles® Champion? Do you see a tough. Set the example. others will turn to you as the good example. Like what you see. When you are successful. confident person capable of taking immediate action to achieve a worthy goal? You should. or change until you do. First impressions are lasting and all impressions are important. You are who you appear to be. Whether you are a soldier. Be yourself. You must know what characterizes the style and attitude of a winner in your profession. stay alert at industry meetings and find the people who have already done what it is that you want to do. 65 60 . you can look well groomed. well dressed and confident. your best self. farmer or bank president.Look in the Mirror Look in the mirror. What is your best hair style and fashion style? Are you too flashy or too plain? Ask knowledgeable friends you trust.
a tough. See yourself earning in the top twenty percent of your profession. Now. live comfortably and still have 15% . think of yourself as an Action Principles® Champion.Imagine You are what you think about all day long. See yourself as a respected member of your community. 61 66 . See yourself having enough to give back to those deserving who are less fortunate. spiritual person of action. See yourself as a successful businessperson. See yourself as a hard worker with enough money to pay your bills. See yourself as appreciated by your family and friends because you are strong and confident enough to be selfless.20% extra to invest. stop imagining and do it. You have the free will to choose who you will become. So. a leader in your industry. thoughtful.
You will still build your business for the longer haul based on honesty and integrity.Hold Sacred Your word is your bond. 62 67 . Your good name and your solid reputation will be held sacred. You will lead and insist upon on a team effort to provide a clean. you will never betray that trust. When customers put their trust in you. but real value to your customers. You will be truthful. which means not just perceived value. you will do everything in your power to deliver what is expected and more. You will do your best to offer the highest quality goods and services. safe work environment where all employees can prosper. You will give honest recommendations. whether that means more business for you or not is not relevant. When you make a promise to a customer. You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years.
Others know what to expect of you. when necessary.Focus on Your Strengths You are not some little grey man hiding at a desk in the corner trying to avoid notice and additional work. volunteer Your strength is that you are not greedy. You have a personal mission to complete. You are consistent. surf websites and will participate in trade-related blogs. You will find the leaders and in your industry and you will listen to them. They put you among the elite. You are the person who will stand for what is right. Your strength is that you are an ambitious. You will share. Focus on these strengths. Your strength is that you are willing to learn. You are able to step back. You will read books related to your industry. You are determined to make your one life meaningful. 68 63 . Your strength is that you know what you want to accomplish. You have goals and objectives. hard worker who will concentrate on the difficult aspects of your job and who will. You don’t grab more than you need.
courage. as most do.Understand Courage Rarely will you find a perfectly smooth straight road to financial success. More likely. It will take courage to be a contrarian. if you are learning from your mistakes. face your fears and do it. to carry on and persist. Your faith may be tested. If you are making the same mistakes again. With the best of intentions.” It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choosing the more difficult path? It would have been so much easier just to have just stayed at home. with plenty of pot holes and boulders to avoid. You may try again and still meet defeat. Many around you will be quick to say. the road will be curved. No one expects you to be more than you expect for yourself. you will become a seasoned veteran and your persistence will pay off. Now. When you hit a wall. “I told you so. you may feel crazy to keep going. You will be delayed. it will be easy to quit. 64 69 . However. Have. with courage. then. you will risk and fail. you are crazy.
S. As Abraham Lincoln once said: “I always prepared myself for the opportunity I knew would come my way. governmental. even when it seems that the world will little note nor long remember the small tasks in which you find yourself engaged. Supreme Court Aim High The habit of always doing your best regardless of how unimportant the task is a habit of the successful.65 Sandra Day O’Connor Former Assoc. Sandra Day The individual can and does make a O’Connor difference. Whether the individual acts in the legal. Aim high. Justice of the U. It is the individual who has acted or tried to act who will not only force a decision. complex world of ours. It’s the individual who can bring a tear to our eyes and cause us to take pen in hand. one concerned and dedicated person can meaningfully affect what some say is an uncaring world. but have a hand in shaping it. even in this populous. or private realm.” As his career attests. The individual can make things happen. So be a full participant in life’s opportunities. devotion to excellence in all things. If you strive for excellence you can and should have a substantial impact on the world in which you live. can have its rewards. 70 .
You can decide to be positive. Starting today. You don’t have to wait for a promotion. well groomed and well spoken. Do it and feel good about doing it. Your future is the long road. Your future will be based on the decisions you make today and live every day. You can decide to change poor habits into winning habits starting today. the cumulative effect of good days will be a wonderful life of respect and accomplishment. Success is not a distant goal.Run the Short and Long Roads Today is the short road. You can decide to be well read. 66 71 . On the long road. You must do your best to make the best of each day. Your life is a succession of days. to get married or to graduate. today. optimistic and happy today. You can decide to be fit. Success is lived today and every day. You can decide to work hard and share. you can make the choice to tackle something personally challenging that you have been avoiding.
Know the media. At a minimum. Focus. Find the leaders in your industry and design your advertising campaign around their online or offline strategies. Know your brand. keep running the same ad until it stops working. Your logo. website and advertising should be simple and direct. When you produce an ad that delivers the desired result. it isn’t. Find your niche and the media that targets your niche. stationary. Satisfied customers are your best advertising. Set measurable objectives. Talk with and not at your audience. it will take 7-12 consistent impressions before you are noticed and more to be memorable. They should compliment each other.Advertising Basics Know your business. colors. What is your Unique Value Perspective [UVP]? Your UVP is the single compelling reason why a consumer would choose your product or service over your competitors. Talk to your customers about their preferences. Do your research. Keep it clean and honest. No business can be everything to everybody. Know your target audience. so ask for testimonials and start the buzz. If you have to worry if your message is in good taste. slogans. 72 67 .
you might want to shake your head in disbelief at how good those missed opportunities look now. You can learn from the obvious signs that you missed and do better at your decision making the next time. You can’t do everything. you can kick yourself forever. but you can and have done something. Successful people still make a lot of terrible business decisions. 68 73 .Close the Door on Regrets Smart people still do a lot of dumb things. The past is the past. The important point to remember is that you aren’t a bystander who will never know victory or defeat. The building that you didn’t buy or the domain name that you didn’t register or the excellent worker that you didn’t hire could all be big regrets. Close the door on regrets. You a player in the game and you have had successes. or you can simply get over it. Well. Stop to look at all that you have accomplished. With hindsight. time moves on. Stop looking back and keep looking forward.
you’ve got to ask for it. Let them go. Raise your prices. If you want more. “Quality is remembered long after price is forgotten. You want to deal with the consumers who insist on dealing with the best. give yourself a raise and then prove that you’re worth it. Raise your prices.” 69 74 . in most cases. Bargain hunters will balk at the price increases but bargain hunters are probably not your target audience. Follow the advice of the luxury goods maker. you can’t be shy. produce the lowest profit margins.Raise Your Prices Being an entrepreneur. Raise your prices and be seen as a premium brand in your industry. Gucci. they will grumble about everything and. If the bargain hunters are also cheapskates.
Most are entrepreneurs who own their own businesses.20% of their income. have a college degree and are still working. There are over eight million millionaires in the United States. Most invest 15% .7 million and an average annual household income of about $250.s. 75 70 . Half of millionaires’ wives work and most are teachers. Six percent are Ph.000. Eighty percent are first generation affluent. Eight percent have earned law degrees.D.55 hours per week. Eighteen percent have master's degrees.The Typical American Millionaire The typical American millionaire actually has a net worth of $3. Two-thirds of millionaires work between 45 . Ninety-seven percent own a home. He is a fifty-seven year old married male with three children. The majority of millionaires never received even a single dollar in inheritance or any money for college. Two-thirds of millionaires work for themselves. Six percent hold medical degrees.
so figure out how you are going to raise downpayment capital to acquire investment real estate. If you like your job. You will still have time to fulfill your family.” Rich people own real estate.71 Act With Boldness If you want to be in the elite. know your product. remember these ten important words: “Know your customer. figure out an exit strategy and act by getting another job or starting your own business. You do what you have to do. If you dislike your job. ask all to buy. It takes sacrifice. health and spiritual needs. It takes a plan. If you are well organized. You can work to raise money for investment and manage your investments. It takes boldness. 76 . make a plan and execute that plan. It takes a will. If you are a business owner or salesperson. you have to be self-reliant. figure out how you can advance your career and act. If you have to work fifty hours per week rather than forty. you can work to pay your bills. you are prepared to do that. Every day will bring you one day closer to your goals. social. Average people waste a lot of time.
77 72 . then. have to change again and once again. which means “things as they are. You will feel the pull drawing you. One Percent! What about the other 99%? Good. By aiming at the top one percent. bad or indifferent. as the U. the convenient.S.” What do you really need? If you are in the elite top 20% of achievers. the 99% simply continue to do what they've always done: the easy. tempting you back to your old ways of easier days. You will enjoy a comfortable life. Routines are hard to change. The status quo. you should attain all of the material wants and needs for yourself and your family. the known and the predictable. You may make a change and.Aim for the One Percent Success writers from Napoleon Hill to Anthony Robbins have freely admitted that most people will never read their books and. of the few who do. But. the top twenty percent will seem like a very easy target to hit. only one percent will ever take the action recommended. “The only easy day was yesterday.” has an extremely strong pull. Navy Seal Commandos say.
work doesn’t seem as much like work.Do What You Love Doing There are a few people making a lot of money as professional soccer stars. photographers. advertising reps. You have one life. groundskeepers and team executives. They are coaches and trainers. If you love soccer. There is an entire world wide industry of people making a good living from the sport of soccer. 73 78 . They are: announcers. You made a mistake going to law school because you’d love being a personal trainer. They are salespeople who sell equipment. you should be able to work in the field as many people do. You hate being a bus driver but you’d love being a portrait painter. promoters. When you do what you love. Find the work you love and go for it. You don’t like working in a hardware store and you’d love working in a bird sanctuary. writers. Would you love to be an actor or arrange adventure travel trips or design jewelry? There are people successfully doing all of these things.
74 79 . listen to your customers. To build your customer base. Every day. your success relies on your ability to convince them to choose to spend their money with your company.Appreciate Your Customer People have money and they choose how to spend it. As a consumer. you have no business. Make good on mistakes and reward loyal customers whenever possible. Appreciate the customers you have. This is a mistake and a sign that the large company may be losing touch and business. Thank them for their honest input. The larger the company. you know how successful businesses operate. Pay attention to complaints. you may encounter the grumpy plumber. When they do choose you. the disinterested clerk or the rude secretary. Keep reminding yourself that without customers. the more detached the employees may be from service to the individual customers. As a businessperson. You know that too many businesses treat you like they are doing you a favor. smile and be appreciative.
Ask for testimonials and referrals. You need to form satisfactory relationships and connect with lots of people: customers. Hand out lot of impressive businesscards. shippers. Speak up. Practice remembering names. Networking is a two way street. Think likeable. Don’t make people have to guess what you do and what you’d like them to do for you. All networks begin with you as a strong link. you are a good networker. Be able to explain clearly what you do. competent and helpful. If someone gives you a prospective lead. technicians and even competitors. he will expect you to reciprocate. Become involved in local business groups. You get what you give. You should make a solid impression on those linked to you. 80 Build Networks 75 . If people smile when they see you enter a room. suppliers. Join trade associations. Volunteer for committees. You are a businessperson in the real world. Keep in touch. Learn who the powerful people are in your community and court their support. You are not a monk living alone in a mountain cave. Cultivate relationships.One hand washes the other. Ask for the business. It should be a long list.
which is giving people money. Frequently. They should not need a lot of hand holding and can either hit the ground running or learn quickly. you want new workers to be smart and hard working. When you have acquired a winning staff. you have to be the best yourself. Hire slowly. ask prospective employees to read The Action Principles®. What do you think about what they think? 81 76 . If you want the best. You want to hire people with the right qualifications for the right job. You want sales people who are knowledgeable and ambitious. You want executives with good communication skills who will get up from behind their desks and lead. You want workers who will comfortably coexist with present staff. your best new hires will come from the recommendations of existing employees and from your own networking. Between the first and second interviews.Hire Slowly Hiring. you want to retain them by offering competitive salaries. Ideally. You want customer service employees who are problem solvers and who follow up. is a lot easier than firing. benefits and perks. which is taking money away from them. You want front counter staff to be pleasant and accommodating.
They may be missing during work hours or. This person may be given an excellent reference. Call him to the office and be short and to the point. The fired employees should have received prior written warnings regarding their behavior or performance. Do it. Explain benefits to which the employee may be entitled and how references will be handled. This is a difficult part of a manager’s job. Document everything. Their image or manner may be unprofessional. a final warning will carry a thirty-day grace period to correct the problem or be terminated. Don’t linger. severance package and grace period to find a new job. Normally. deceptive or dishonest practices.Fire Quickly There is a difference between laying off and firing an employee. He should be escorted to his work area to collect personal items and immediately escorted out of the building. have shown repeatedly that their job performance was unsatisfactory. The termination should not come as a complete surprise. The business may be in a slump or the employee’s position may have become redundant. You fire employees for personal reasons. These workers may have been involved in unsafe. Do not disparage the problem employee. 82 77 . If you expect trouble. A laid-off employee is released for business rather than personal reasons. have a witness present.
even if someone else tells you to. 3. 2. Report ethics violations. abuse or conceal information. misrepresent. Follow the law at all times. Seek assistance if you have questions about ethics. 6. Avoid conflicts of interest between work and personal life. 78 83 . 8. Never discriminate. 7. 5. Wal-Mart: 1. Be honest and fair. 10. Never act unethically. Never manipulate. Cooperate with any investigation of possible ethics violations. Never ask someone to act unethically. 9. 4.The Example of Wal-Mart Here is the ethical behavior expected from those who work for the world’s largest retailer.
Don’t ever compromise “being you” for any job in any institution. Self-confident people aren’t afraid to have Jack Welch their views challenged. 84 . and wearing ambition on one’s sleeve can have the same effect. They determine the ultimate openness of an organization and its ability to learn.79 Jack Welch Former Chairman of General Electric Self-Confidence Arrogance is a killer. How do you find them? By seeking out people who are comfortable in their own skin – people who like who they are and are never afraid to show it. Legitimate self-confidence is a winner. There is a fine line between arrogance and self-confidence. They relish the intellectual combat that enriches ideas. The true test of self-confidence is the courage to be open – to welcome change and new ideas regardless of their source.
You had an advantage. Keep repeating this fact to yourself and you may save yourself a lot of educational time and money.Learn All education is ultimately self-education. You question. a motivated student equipped with broadband can get a better education than a lazy Ivy League student. You must make your diplomas and degrees worth more than the value of the paper. You try to understand why happy people are the way they are. Those days are gone forever. You learn. You hang out with smart people. You question why civilizations rise and fall. Today anywhere in the world. 85 80 . Going to a prestigious university used to mean that you had privileged access to the world’s best teaching. You listen. You are curious to know how and why some people get rich. The job of the teacher is to guide and motivate. You want to know lots of things because you want to do lots of things. You must do the studying. You are proud and confident in your self-education. You contribute. You read. Your life must be a never ending thirst for knowledge.
observing operations and asking a lot of questions. People are not mind readers. You are the opposite. When you are the head teller.Ask a Lot of Questions You are a clerk working in a bank. ask. 81 86 . This is your career. Based on the information you receive. You have a lot of questions to ask and a lot of listening to do. If you want something. You must do your own research. You are a student taking a course. you want to be the manager and then the president of the bank. There is no book to tell you how to do this. ask. you will take action. There is no such thing as mental telepathy. There is no time to be shy. Most successful people are happy to assist enthusiastic students who approach them with respect and say thank you. You want to be the head teller. You are asking lots of questions and tailoring the course to suit your objectives. Average students sit like stone statutes in class trying to avoid making eye contact with the professor.
From Confucius to Caesar to Jesus to Leonardo Da Vinci to Abraham Lincoln to Mother Teresa. In the libraries. heed the warnings and stand on guard. most famous business leaders have written autobiographies to show you the way to achieve your own success. Take advantage. All education is self-education. There were also dictators and despots but we can be grateful that the good of the human spirit usually does triumph. Why and how did they do what they did? You can choose to read all about it and be inspired From all countries and in all times. You can read the history. As a business person. Who are your heroes? Who are the people who have already done what it is that you now want to do? Learn about them. in the bookstores. their lives. on the web. Besides biographies. The work is there. you are lucky. 87 82 . there were heroes who shaped the world. their style and their attitudes have been researched and recorded.Read Biographies The lives of the greatest people ever to walk the earth have been documented. it is there.
Learn from your competitors. Listen to your mentors. Stick to your three basic business principles but also look for new ideas and ways to adapt those ideas to further your enterprise. you lose. Read your trade publications and blogs. Talk to your customers and vendors. Average people are waiting in hope that good fortune will find them. are not waiting. If you snooze. 83 88 .Be Open to New Ideas The implementation of knowledge is what separates you from the average and is a straight line to your success. Go to local business meetings and industry conventions. The business world is changing at lightening speed. Find out about the new products and services being offered by the innovators in your industry. You aren’t afraid to hear the truth and learn. an Action Principles® Champion. We are at the dawn of a new Industrial Revolution. You are identifying the next step toward your goal and you are taking it. You.
lose money and feel humbled. If you find your products are inferior or your staff is leaving on masse or your few customers are complaining. However. you realize your error. 84 89 . Many of these ideas will be good and will improve your business and advance your career. heed the warnings. Survive to succeed another day.Heed the Warnings As an Action Principles® Champion. you will be curious. Yes. You have high hopes but hope doesn’t pay the bills. lose time. Pull the plug. Even the best and the brightest make mistakes. some very bad. You spend a lot of time and a lot of money opening a new location. some of these ideas will be bad. You made a mistake. Heed the warnings. Get out. always researching and learning. Bite the bullet. your wallet may be lighter and your ego may be bruised. After a few months. You will have lots of ideas. Do not throw good money after bad by trying to save a failed strategy. Be tough. Heed the warnings. Be smart. Be real. Take your medicine.
Solutions for a small planet. Pontiac. Walt Disney World. Make progress every day. Pay less. The best a man can get. IBM. Where low prices are just the beginning. The power to be your best. The proud.American Business Slogans Ford. Verizon. Where do you want to go today? Visa. Holiday Inn. All the news that’s fit to print. Microsoft.S. Home Depot. Always low prices. Marines. Make the dream come true. 90 85 . Chevrolet. When you care enough to send the very best. U. Cadillac. It’s everywhere that you want to be. Wal-Mart. Be all you can be. Expect more. Hallmark. We are driving excitement. The few.S.Y. Apple. Built for the road ahead. Gillette razor. The heartbeat of America. Creating a higher standard. Army. N. Times. U. No surprises. Target.
Read every day. make that goal to do a lot more reading. Never be bored. Read forty books on small business. The average person reads one book a year. Read forty books on real estate investing. This is a very good reason why the average person is going nowhere fast. magazines and on the web for you to read. Read. Read There is one significant characteristic that separates smart people from the crowd. e-books. A-B-A-B. Always Bring A Book.Read. 86 91 . Never be alone. Read. Smart people read. Read forty books for pure enjoyment. If you are going to set a new goal for yourself. Never waste time. Educate yourself. Everything you need and want to know is in books. They read. newspapers. Read forty biographies. Read forty books on a subject and you will be a world authority on that subject. No excuses.
conversational and unrehearsed. perhaps to arrange a follow-up communication. It may take you a few tries to get the proper words and tone. What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. Your favorable first impression must be professional: simple. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm. direct. Hence. 80 – 200 words is a good length. you need an elevator pitch. friendly.Write Your Elevator Pitch Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. You have two minutes. 92 87 . All the writing and editing and practicing is worth the investment. impressive. What would you say? Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. interesting and brief. You may want to write different variations for different prospects and situations. Your objective is to exchange businesscards and.
“Take me. Be that one person who will step forward.” and “May I help you?” and “What do you think?” Say them anyway.A Few Important Words Good manners open doors and are welcomed anywhere. It may be more difficult to say to say. “I’m sorry. Be sure that your manners and language are impeccable. “Please. That’s important! 88 93 . “If it is to be. “Do unto others as you would have them do unto you. It is easy to say. children and company.” Say them. volunteer for a hard job and say.” Live by these important ten two-letter words. mean it.” and “Thank you.” Any time you give your word. positive rapport with people by remembering and using their names and the names of their spouses. You establish an immediate. it is up to me.” Remember the Golden Rule.
It’s good for you, your family, the world and your business’s bottom line. Being environmentally conscious can be referred to as eco-capitalism, sustainable business or simply called going green. Many small businesses have reported energy savings of 20%-30% simply by becoming more conscientious. This means adopting measures, such as using more energyefficient lighting, turning down the thermostat, turning off lights, and recycling. Being green is a team effort. Encourage everyone to participate. Buying new appliances is a smart strategy, since many new models are significantly more energy efficient. Easy first steps might be using water filters rather than plastic water bottles and reusable coffee cups rather than polystyrene foam cups. Making electronic copies rather than hard copies and using email more than snail mail are good options. Choosing to drive hybrid corporate vehicles is an increasing popular corporate choice. Supporting vendors who are supporting the environment is always a smart idea. Today, half of all consumers don’t care about green but this number is changing as people become more aware of man’s impact on Mother Earth. The good news for businesspeople is that half of their buyers do care and half of that number or 25%, a huge niche market, would specifically select a product or service because it was environmentally friendly. 94
Start a Business Now
You can’t just think about starting a small business. At some point, you need to take action. You need to find a way. Here are some suggestions: You can start a business at home. You can start a business on the Internet. You can start an eBay business. You can start a business with a mall cart. You can start a business on the street. You can start a business at swap meets. You can start a business at flea markets. You can start a business with garage sales. You can start a business by sub-letting part of a store. You can start a business part-time. Expand your thinking. You can put yourself in business as a taxi driver, waiter or commissioned salesperson. Find yourself a lawn mower, and start knocking on doors. With the mindset of an Action Principles® Champion, you can start many businesses right now! Select choices over excuses. 95
Thank Your Ancestors
Whatever country you are from, whatever race, whatever tribe, whatever religion, give thanks. You are a survivor. You come from strong stock. Your ancestors weren’t weak or lazy or stupid. Your ancestors were strong, hard-working and intelligent. They survived. Over the last decades and centuries and millenniums, living was difficult. Yet, your ancestors dodged all of the arrows and bullets, bowed when they had to bow, fought when they had to fight, met all of the challenges of getting food, clothing and shelter. They survived. If you are an Action Principles® Champion, you will feel obligated to honor your ancestors by working hard and adhering to your core values. You will be a strong link, furthering the course of mankind by continuing to improve as you survive. Do good work, live an honest life and pass it on.
you should immediately take corrective or supportive action. rude and self-involved? Are customers greeted with a hello when entering the store? Are customers thanked following a purchase? Are the employees attractively and appropriately dressed? Is an apology offered if a customer has had to wait or for any other inconvenience? Do the employees appear knowledgeable about what they are selling? Do employees care enough about their jobs to offer feedback? Do employees make an effort to increase sales for the company by suggesting complimentary items or upgrades? Following your continual observation.Supervise You can’t become so preoccupied with your own work that you presume that others are doing their jobs. In private. 97 92 . You’re the boss and supervision is an important managerial responsibility. Do the employees appear cheerful and helpful and ready to help or bored. give suggestions or warnings to employees needing remediation and in public. praise exemplary behavior.
It is how big business is done.Go for the BIG Fish Tf you are fishing for minnows. and having a power breakfast at the right restaurants. If you want to land the big fish. enjoying the museum. you’ve got to go where the big fish swim and have the correct bait. You may find your best prospects while playing golf at the country club. You may look like you belong if you drive the right car. Start hanging out with them and looking like they look. Copy success by finding the people who are making the big deals. Some salespeople sell house trailers and some salespeople sell shopping malls. You want to be at right place at the right time to make your elevator pitch for your next big deal. wear the right clothes and carry the right accessories. The sales volume of your entire house trailer selling career might not equal the sale of one shopping mall. This is not all superficial. why not you? 98 93 . You may be destined to succeed in the big leagues but you have to put yourself in place to make the big deals. Don’t sell yourself short. Somebody is going to make the next big deal. chances are you’ll catch only those little fish. sounding like they sound and doing what they are doing.
During the interview process. An assistant can free your time. An assistant frees you to do the more difficult parts of your job. well mannered. 99 94 . Are you hiring someone to answer your email or willing to pick up your dry cleaning or both? How many late nights or how much travel may be required? The right assistant is a valuable asset who will magnify your effectiveness. pleasant. you accomplish a lot and with a personal assistant you can do even more. You can’t teach someone to be intelligent. The best time to hire an assistant is before he or she is needed and not in the middle of a crisis. You can teach an assistant your job.Magnify Your Effectiveness As a successful businessperson. helping you reclaim more of your personal life. ethical or hard working. that twenty percent which is often the most productive. An assistant’s style and attitude are at least as important as an impressive resume. This person represents you. you must clearly outline your expectations with a detailed job description. Hire an assistant carefully because you will be spending a lot of time with this person.
Review. Choose your best option and take decisive action. How serious is the problem? Is it permanent or personal? Can you handle the problem yourself or should you enlist the support of others? Have you dealt with a similar problem in the past? How would your heroes and mentors resolve this problem? Use your quiet time to clarify the exact problem. Deal with it. Don’t let small problems linger and fester into unmanageable crises. follow-up. if necessary. Analyze the problem from different perspectives.Deal With It As an Action Principle® Champion. adjust and move on. Project the consequences of different strategies. eliminate extraneous aspects and develop possible strategies. Brainstorm. you won’t be a business owner without problems. Make a decision. You will be a business owner who knows how to deal with the problems you have. Take the lead. 100 95 . Begin by precisely defining the problem. Consider solutions.
96 101 . the Internet was the secret world of the nerd and the hipster. your company website or blog or podcast can reach potential buyers anywhere from eight to ninety-eight. Start some international buzz. The world is listening. linked through a common interest or event. What are the best and the brightest innovators in your industry imagining and doing? It’s probably something that’s wireless and probably involves video. Be there. Sites like YouTube and Facebook and MySpace are creating social networks of thousands. sometimes millions. Today. Say something. Modern technology is evolving quickly making the entire world your marketplace. Yesterday.Embrace Technology Don’t be left behind. Get the right hardware and software and stay in tune with the changes.
you are in an excellent position to supercharge your financial plans. it’s great to have both investments. such as Starbucks and McDonalds. As an Action Principles® Champion. Contact these companies. you aren’t content to work in a jewelry store or muffler shop or beauty salon when you can own the businesses and the real estate. being alert and aware. 102 97 . If you are living in a foreign country. forethought and action. However. find their location requirements and offer your local expertise as a commercial property developer for their franchisees. Be smart. It is not unusual for a retiring entrepreneur/real estate investor to find that the value of his commercial real estate investment far exceeds the value of his business investment. You can buy commercial property. study American companies. retail block. Perhaps. with ambition. you.Invest in Commercial Property If you are an entrepreneur. long term tenants for your properties. the retiring entrepreneur/real estate investor may be wealthy. office building or warehouse for your business. The retiring employee may be left with little. you may find up and coming entrepreneurs. you can be their commercial real estate link and secure solid. In your local business networks. a store. You will have an investment with a great tenant.
98 103 . they laugh at you. You will research. Then. you win. Then. a revolutionary. Of course. Succeed like few others. they fight you. But. ever self-reliant. once you succeed. you eventually win. Every business starts with one person’s idea that sounds crazy to the risk adverse.Start Your Revolution Gandhi said of the revolutionary. you will dare to challenge your status quo. See what others can’t. Then. you are a contrarian. Do what others won’t.” Starting your own business. “First they ignore you. You will persevere as you are banged and bruised along the learning curve. Through trial and error. everyone will swear that they were on your winning side from the beginning. and find the supporters and the money to proceed.
in print or on your blog. Also. Please join us. Visit BillFitzPatrick. churches. if you can interest others in reading and discussing The Action Principles®. If you work for or own a business willing to advertise in or sponsor a printing of The Action Principles®. don’t forget to write and post your own Action Principle®. Your donations are needed and appreciated. And. please do so and thank you. thank you. offline. thank you. thank you. We welcome your promotional ideas and your hard work. Thank you. so we distribute tens of thousands of Action Principles® books each year through schools.com for further information. If you can advertise this non-profit work on your website. As a person of influence. If you have the expertise to add to this list. ® 99 Action Principles 104 .Become an Action Principles® Champion Champions are working together in an international effort to change the world. correctional facilities and social agencies. Not everyone has Internet access. The Action Principles® have been translated into over twenty languages. we need assistance to translate the “How Americans Get Rich” segments and to subtitle our video lessons. online.
You worked hard with what you had. Your one life was important. It is your blessing to share your resources and time with those deservedly in need. 100 105 . You made a difference. This is to be your legacy. Money will be a smaller reward of your success. You shared. Success allows you to free yourself from the endless treadmill of consumerism. in business and in your personal life. is life enhancing. You are free to be happy.Your One Life You are an Action Principles® Champion. Because of who you have chosen to become. Having more. Your one life was exemplary. you are an accomplished person. appreciation and respect. while wanting and needing less. You will receive gifts that money can’t buy: love. It is liberating.
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