DECLARATION

I, Mr. Tara Prasad Patra, hereby declare that project report submitted by me entitled ³PENETRATION OF TATA DOCOMO BLACKBERRY WITH SERVICE IN M.B.O´ in the partial fulfillment for the degree of M.B.A to I.B.C.S, SOA university,Bhubaneswar is the record of original work done by me . I have done this under under the guidance of internal guide Lecturer Mr. bibhuti bhusana mishra. No part of the content of this report has been submitted to any institution/university for the award of any other degree. Previous works in this field have been duly acknowledged as and when they have been referred.

Place: Date:

TaraPrasad Patra Regd no.

ACKNOWLEDGEMENT
This is serve gratitude to all those people without whom this PROJECT would have never seen the light of the day. An endeavor is difficult to even initiate without the help of many souls who were always there by the grace of god. This project is a blessing from them. My project has become a reality only because of co operation of many people who had helped me in completing this project. I sincerely extend my gratitude to Mr. Rajesh Kumar Nayak who has given me this golden opportunity to have an insight in the corporate world and who has been a source of inspiration, guidance and support. I Tara Prasad Patra sincerely thank my esteemed guide Mr. Rajesh Kumar Nayak (territory manager) for his valuable guidance and co operation rendered to me throughout the project report. It would not have been possible for me to complete this project without their meticulous guidance and suggestions. I give my thanks to Prof.Bibhuti Bhusana Mishra for his valuable contribution, co operation and guidance from time to time for completion of this project. Last but not the least I would like to thank my Parents, Friends, Team members in DOCOMO who directly or indirectly help me during the course of project without which project would have been a Herculean task.

PREFACE
It¶s a thing of massive gratitude for me to present this summer training project report on the topic PENETRATION OF TATA DOCOMO BLACKBERRY WITH SERVICE IN MULTI BRAND OUTLET, completed in an unrivaled organization TATA DOCOMO, at BHUBANESWAR. Mobile telephony adoptions on the rise and recent technological innovations have dramatically enhanced the capabilities of the wireless telephony. The goal of this two months training was to bring together a group of corporate people with me, so that I can learn the corporate culture from the mobile communication industry. We will discuss the following topic areas and prior to the workshop; invite participants to identify specific issues that they feel are particularly relevant and timely. I myself have for a long time deeply interested in studying consumer trends & behavior towards mobile industry. This project attempts to Identify and define areas related to consumer behavior regarding new connection services. It also attempts to develop at least first approach to these areas, to think through polices, principles, and practices to accomplish the new tasks and to satisfy the customer needs. By this practical training I am able to equip the manager with the understanding, the thinking, the knowledge, and the skills for todays and also for tomorrow¶s market exigency. Initially I was just having the theoretical knowledge about all Marketing policies, practices and functions, but after joining this organization, I got most of the practical knowledge. I have come to know, what actually happens in the organizations. Though it is not possible to have the information of all the spheres in market, in such a very short period, but I tried to get more and more about all functions and practices applied in practical working. Now the mobile communication are the fastest growing industry .We can reach to anyone, anywhere across world trough mobile connectivity. Justlook in the areas there in health, education, banking, insurance, travel, couriers, manufacturing, entertainment, government, computer, helpdesks; the list goes on .Market is going on global & so the need of communication is emerging day by day«. This project report has been painstaking and thoroughly prepared to cover extensively various facets-both micro as well as macro-of the field of telecommunication marketing. Its

coverage is broad and up to date and it is balanced in terms of concept and ap plication. Since customers are the most important asset of any organization, there is increased emphasis on the need for understanding people in a manner to satisfy them through quality of services. The language of the presentation is highly comm unicative so that it becomes interesting and comprehensible. This project is intended for a wide audience. It will be useful to not only the students of management, marketing management and consumer behavior, but also to the people in any other field and management practitioners who want to understand and enrich their understanding of consumer trends & effectively manage their sale.

EXECUTIVE SUMMARY
TATA Docomo comes to you from the joint venture of, TATA tele services one of the biggest company of India and NTT Docomo of Japan.NTT Docomo one of the pioneer in 3G technology and having the biggest market share in Japanese market. TATA Docomo provides a range of telecom services, which include cellular Basic, , Internet and recently introduced national long distance. With a foot print of 18 telecom circles in India, covering the four metros and more than four million satisfied customers. The project is based on the study of consumer trends, behavior, preferences and level of satisfaction and market size of TATA DOCOMO. This study titled as above aims at exploring the new strategies followed by Tata DOCOMO. This study will also explore wha t changes Tata DOCOMO is bringing in order to increase its visibility and market presence. This study aims to explore the overall functioning and position of Tata DOCOMO Postpaid in the marketplace. It also aims to know customer perception regarding Tata D OCOMO. To know about these facts this report will primarily focus on the customer through retail outlay. It is also important because it will explore the sales and distribution system of Tata DOCOMO which is considered to be one of the strongest not only i the Orissa but also in n India. This project also covers a detailed observation and study of the retailer behaviors. The various observations and studies were done through questioner, direct marketing, market visits and from the prepaid dealer of Tata DOCOMO.

Contents:

scope of the project 1.graph.1.Research question 1.interpretation Chapter-6(summary and conclusion) y y y y Finding Suggestion Recommendation conclusion Annexure y y bibliography sample question of questionnare . chapterisation Chapter-2( review of literature) y Strategy for entering new market Chapter-3(company profile) y y y Concerned industry scenario Current profile of the company Brief profile of product with service Chapter-4(project detail) Chapter-5(analysis and interpretation of data) y Retailer surevey Table.5.5.8.5.4.5.graph.6.7.tools and technique for analysis 1.relevance of the project 1.9.method of data collection 1.questionnare 1.2.5.2.sampling design 1.Subject items Page no.5.universe 1.sample size 1.importance of study 1.research methodology 1.1.4.7.6.3.presentation of data 1. Chapter ±1(Introduction) 1.sample 1.3.5.interpretation y Customer survey Table.5.5.research objective 1.sampling procedure 1.5.5.

CHAPTER-1 .

.

the list goes on . There has been a cut throat competition between the companies to sell ther handsets.use various services like.entertainment. still Tata docomo has attempted to expand the boundary.the focus has been to find a long term customer base and enhancing company¶s market share in that segment.the focus has been to find a long term customer base and enhancing company¶s market share in that segment. health. Analysis and interpretation has been done by using the statistical tools and data¶s are presented through tables and charts. anywhere across world trough mobile connectivity. to think through polices. The data needed for the study has been collected from the retail outlet and from people through questionnaires.insurance.couriers. of companyµs manufacturing handsets has increased in rapid pace.e -mail.ims. mbos have been a first destination for brand searchers.manufacturing. Persons using blackberry mostly . 1. Persons using blackberry mostly . This project attempts to Identify and define areas related to consumer behavior regarding new connection services.banking.ims. To promote a set with service has no meaning without a multibrand outlet. Now the mobile communication s are the fastest growing industry . principles.1-IMPORTANCE OF STUDY The project intended to promote blackberry handsets through multi brand outlets. Day by day the no.Market is going on global & so the need of communication is emerging day by day. and practices to accomplish the new tasks and to satisfy the customer needs. stillTata docomo has attempted to expand the boundary. It also attempts to develop at least first approach to these areas.We can reach to anyone. computer helpdesks. The strategy of selling blackberry was to catch the premium class market share. This type of handset has been limited within premium class people only.use various services like.travel. Though this type of handset has been limited within premium class people only.browsing etc.education. Just look in the areas they are in .browsing etc. The strategy of selling blackberry was to catch the premium class market share.e mail.The project work entitled a PENETRATION OF TATA DOCMO BLACBERRY WITH SERVICE IM MULTI BRAND OUTLET with special reference to Tata tele service. i For selling those handsets and to get maximum profits. .government.

computer helpdesks. and the skills for todays and also for tomorrow¶s market exigency. inhealth. but also to the people in any other field and management practitioners who want to understand and enrich their understanding of consumer trends & effectively manage their sale.couriers. and practices to accomplish the new tasks and to satisfy the customer needs. Now the mobile communication s are the fastest growing industry . complex as it is has acquired new dimensions with the dynamic social and technological changes o the past two decades. I am able to equip the manager with the understanding.Market is going on global & so the need of communication is emerging day by day. the thinking.travel.insurance. f cultural diversity. anywhere across world trough mobile connectiv Just look in the areas they are ity. It will be useful to not only the students of management.3. This study. 1. This is the boom time for mobile industry.entertainment.This project attempts to Identify and define areas related to consumer behavior regarding new connection services. It is the question which the research sets out . 1. in such a very short period.education.2. This project is intended for a wide audience. more educated work force and awareness of rights and privileges have prompted a new look at the entire organizational structures and systems. the list goes on . principles. Youths are having keen flair for mobile communication.RESEARCH QUESTION A research question is the methodological point of departure of scholarly research in both the natural sciences and humanities. By this practical training. It also attempts to develop at least first approach to these areas. but I tried to get more and more about all functions and practices applied in practical working µI have particularly stress as on.banking. the knowledge.governmen t.RELEVANCE OF THE PROJECT I saw that though the times area hard but if same thing innovative is done .people will get more craze for that.We can reach to anyone. to think through polices.manufacturing. Though it is not possible to have the information of all the spheres in market. marketing management and consumer behavior. Changing technologies.

1. It aims to extend the existing market integration research by applying an approach that focuses on an event which occurs at a later stage in the market integration process but that is nevertheless likely to have a significant impact on the level of market integration 1. a recording and an analysis of evidence for the purpose of gaining knowledge.5-RESEARCH METHODOLOGY Research is a systematic method of finding solutions to problems. principles. collecting. The research questions are derived from the current basis of theory and empirical evidence.to answer. . The strategy of selling blackberry was to catch the premium class market share. 1.5. According to Clifford woody.5.RESEARCH OBJECTIVE Primary objective The overall objective of the project was to promote blackberry handsets trough multi brand outlets. and practices to accomplish the new tasks and to satisfy the customer needs.3 Sample Size. organizing and evaluating data. A sample design is a finite plan for obtaining a sample from a given population. Simple random sampling is used for this study. It also attempts to develop at least first approach to these areas. Secondary objective To Identify and define areas related to consumer behavior regarding new connection services. to think through polices. The universe chooses for the research study is the multi brand outlet and people of Bhubaneswar.1 Sampling Design. 1. reaching conclusions. ³research comprises of defining and redefining problem. 1. It is essentially an investigation.4.5. formulating hypothesis or suggested solutions.2 Universe. testing conclusions to determine whether they fit the formulated hypothesis.

1.5. 1.8 Presentation of Data.5.5. A sample of 100 f respondents in total has been randomly selected. 1. Sample of 50 customer and 34 retailer shop were taken. The data¶s were collected through Primary and secondary sources .5. The secondary data mainly consists of data and information collected from records.6 Questionnaire. The questions were arranged in proper order.5. The data are presented through charts and tables.5.5. The response to various elements under each questions were totaled for the purpose of various statistical testing.5 Methods of Data Collection.5.7 Sample A finite subset of population.1 Primary Sources.9 Tools and Techniques for Analysis.2 Secondary Sources.6.Number of the sampling units selected from the population is called thesize of the sample. selected from it with the objective of investigating its properties called a sample. 1. 1. in accordance with the relevance.5.5. company websites and also discussion with the management of the organization.SCOPE OF THE PROJECT This project was undertaken for a specific period in Tata DOCOMO to find out the relevant information regarding the increase of the sale of Tata DOCOMO blackberry through the retail point. 1. & how to maintain the brand image of Tata DOCOMO by providing its b etter service . A well defined questionnaire that is used effectively can gather information on both overall performance of the test system as well as information on specific components of the system. A defeated questionnaire was carefully prepared and specially numbered. 1. 1. 1.4 Sampling Procedure. The primary sources are discussion with outlet and customer. data¶s collected through questionnaire. Microsoft excel is used. The procedure adopted in the present study is Non probability sampling. A sample is a representative part o the population.

to the existing and new customer. Chapter 6 indicates the result and after that suggestion an at last conclusion . It is an exercise that is well planned into the curriculum giving the researcher a valuable opportunity to understand the working dynamics of the organization and to experiment and exhibit the recently acquir d management and e administration skills. After that interpretation of data takes place. Chapter 5 belongs to analysis and interpretation of data.Chapter 4 describe the review of literature. relevance of the study. and it means what strategy have followed in earlier. research methodology. mission etc. 1. what is the vision. Chapter 1 describes the importance of the project. chapter 2 describe about the company¶s profile.7-CHAPTERISATION.e. research question etc. Chapter 3 tells the objective of the company i. what the customer and retailer say.

Chapter=2 .

A set of strategies found quite commonly in smaller businesses are growth strategies. when they buy. You will therefore need a range of information such as : y Market data: data about the size and growth rate of the market. The key in marketing strategy is to understand and match the capabilities of your firm to the opportunities available in the market. y Current-product/current-market Market penetration is a strategy of increasing your share of existing markets. what they buy. like your bank manager or other investors. y New-product/new-market Diversification is a strategy that usually carries high costs and high risks. For further information on on selecting and entering new markets see the Related Items section below for a link to the Factsheet: Entering new markets. It often requires firms to adopt new ways of doing business and so has consequences far beyond simply offering new products/services in a new market. when it is. The new market could be a new region. a new country or a new segment of the market. It is therefore usually a strategy to be adopted when other options are not feasible.STRATEGY FOR ENTERING NEW MARKET A marketing strategy defines objectives and describes the way you're going to satisfy customers in your chosen markets. who potential customers are. y New-product/current-market Product development is a strategy for enhancing benefits you deliver to customers by improving your existing products and services or developing new ones. It does not have to be written down but it is easier to communicate to outsiders. y Current-product/new-market Market development is a strategy of finding and entering new markets with your current product or service range. One way to look at strategies to grow your business is through the way you will use products and markets or customers. For further information on planning effective marketing communications see the Related Items section below for a link to the Factsheet: Planning marketing communications. from whom and through whom do they buy. etc . You might achieve this by raising customers' awareness of your products and services or finding new customers.

place (distribution) and promotion that you are using as 'marketing tools' to deliver benefits to your customers and beat competitors. target markets and suitable positioning strategies. delivering on time and providing any extra services reliably and efficiently. timescales and resources. their products. When yo have u finished your marketing strategy. this would indicate a growing demand from your products or services. sales or market share growth. The best marketing strategy is not going to help if it you cannot implement it. y Marketing mix: the products. so don't be over enthusiastic with your projected revenuein your business plan. . y Internal data: data within your business will help to assess the strengths and weaknesses of your product/service and its core capabilities. budgets. If your order book has been increasing month-on-month. or you saturate it. and the technology you use. a set of words explaining what your business is about and where it is going. y Target segments and positioning: the specific customer groups or segments you are targeting and your business' position in those segments. Your business judgement will play a key part in deciding marketing objectives. increase awareness. etc. market share. etc. it is worth checking that you have the operational capacity and processes capable of fulfilling the extra orders. that sales can deflate as your competitors enter the market. Beware however. Implementation: includes action plans. They usually include: y The scope of the business: the customer groups you serve the benefits they are seeking and which you deliver. It also helps to identify indirect or potential competitors who may take you by surprise. y Marketing objectives: e. Marketing strategy consists of:The constituent parts of a marketing strategy are based on a thorough and objective understanding of the current situation. For further information on segmenting and targeting customers see the Related Items section below for a link to the Factsheet: Segmentation.y Competitive data: data on who direct competitors are. market entry. targeting and positioning. prices. price.g. This may provide you with what some companies call a 'vision' or 'mission statement'.

. Develop new services or products to sell to your existing clients. to access this funding. calendar. direct o sales. to-do lists. Internet faxing. Remember to review your competitor analysis on a regular basis as they will be reviewing yours. you could also expand by buying a competitor or another business that will extend your current product or service range. As well as growing organically using your existing resources. 2. all or any of them could be the answer for you. i. BlackBerry is a line of mobile e-mail and smart phone devices developed by Canadian company Research in Motion (RIM). 4. So. it's important to analyse carefully your current market place in terms of your available client base and what your competitors are doing. and telephone capabilities). launch a new product or service or even take on a major new contract. text messaging.. etc. i.8% share of worldwide smartphone sales. Web browsing and other wireless information services. It commands a 20. making it the second most popular platform after Noki 's Symbian OS. It is an example of a convergent device. Take your existing products or services to new clients or change your r utes to market. Business owners often underestimate the amount of funding that that's needed to break into a new market. 3. However. internet. mobile telephone. This s is known as 'acquisition' this will generally require more business funding and often opportunities present themselves when least expected. In 2002.e. Develop or bring in expertise to sell to a new market. which should show that you have a good grasp and understanding of how much cash you need and what your intended use will be. the more commonly known smartphone BlackBerry was released. The a first BlackBerry device was introduced in 1999 as a two -way pager. which supports push e-mail. the BlackBerry is primarily known for its ability to send and receive Internet e -mail wherever it can access a mobile network of certain cellular phone carriers. as you plan your company's financial future. Continue with what you are doing and increase the purchases from your existing client bank. While including typical smart phone applications (address book. There is no one single answer. freelance business development or sales. you will need to spend considerable time and energy creating a workable and viable strategic business plan. catalogue.There are four basic ways to improve your business revenue: 1.e.

and two models that are full touch-screen devices with no physical keyboard. the use of only the thumbs to type. optimized for "thumbing". older devices used a track wheel on the side . or "trackball" in the middle of the device. but all current models have color displays. RIM currently offers BlackBerry e-mail service to non-BlackBerry devices. through the BlackBerry Connect software. The original BlackBerry device had a monochrome display. such as the Palm Treo. Most current BlackBerry models have a built-in QWERTY keyboard. and there are also several model that include s a SureType keypad for typing.BlackBerry first made headway in the marketplace by concentrating on e-mail. . System navigation is primarily accomplished by a scroll ball.

CHAPTER -3 .

com (India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. TATA DOCOMO marks a significant milestone in the Indian telecom landscape. over 363. The company is also the market leader in the fixed wireless telephony market. The company¶s network has been rated as the µLeast Congested¶ in India for five consecutive quarters by the Telecom Regulatory Authority of India through independent surveys. and offers differentiated products and services under the TATA DOCOMO brand name.039 employees worldwide and more than 3. and has already redefined the very face of telecom in India. The company has rolled out GSM services in 17 of India¶ 22 telecom Circles in the quick span of less s than a year. The Tata Group had revenues of around USD 70. Tokyo-based NTT DOCOMO is one of the world¶s leading mobile operators²in the Japanese market. Incorporated in 1996.8 billion in Financial Year 2008 -09. the company is the clear market leader.TATA TELESERVICES LTD Tata Teleservices Limited spearheads the Tata Group¶s presence in the telecom sector. TATA DOCOMO has received a pan -India license to operate GSM telecom services²and has also been allotted spectrum in 18 telecom Circles. Tata Teleservices operates under six different brands² .5 million shareholders. Tata Teleservices Limited now also has a presence in the GSM space. used by over 50 per cent of the country¶s mobile phone users. and includes over 90 companies. Tata Teleservices is the pioneer of the CDMA1x technology platform in India. It has embarked on a growth path since the acquisition of Hughes Tele. through its joint venture with NTT DOCOMO of Japan. TATA DOCOMO arises out of the Tata Group¶s strategic a lliance with Japanese telecom major NTT DOCOMO in November 2008. being the first to pioneer the persecond tariff option²part of its µPay for What You Use¶ pricing paradigm. It launched mobile operations in January 2005 under the bran name Tata Indicom and today enjoys a pan-India d presence through existing operations in all of India¶s 22 telecom Circles.

CEO of the Year and Best Quality of Service. and received 8 awards at the World HRD Conference.1) Tata Indicom (CDMA services).000 towns and villages across The country. wireless desktop phones. This is the chosen model by theTATA group to help in building globally competitive organizations across TATA Group companies. TTSL¶s bouquet of telephony services includes mobile services. 4) Tata Walky (which is the brand for fixed wireless phones). TBEM is based on the Malcolm BAL ridge National Quality Award Model of the U.TTSL was named The Best Emerging Markets Carrier by Telecom Asia. public booth telephony. and results To facilitate communication and sharing of best practices information among all organizations within TATA Group. and Business Standard award for µMost Innovative Brand of the Year¶. serves nearly 70 million customers in more than 450. The company also received 3 awards at the Telecom Operator Awards 2010 from Tele.S. wire line services and enterprise solutions. including 5th Best Employer in India. Public Booth Telephony and Wire line Services. Wireless Desktop Phones. capabilities. 2) Tata Docomo (GSM services). TATA Business Excellence Model Tata Business Excellence Model is a framework which helps companies to achieve excellence in their business performance. Today. along with Tata Teleservices (Maharashtra) Ltd. Best Company. . The Criteria have three important roles in strengthening competitiveness: y y To help improve organizational performance practices.net. with a bouquet of telephony services encompassing Mobile Services. 3) Virgin Mobile. TTSL recently entered into a strategic partnership agreement with Indian retail giant Future Group to offer mobile telephony services under a new brand name²T24²on the GSM platform. 5) Tata Photon (the company¶s brand that provides a variety of options for wireless mobile broadband access) and 6) T24. Tata Teleservices Ltd. The exciting new brand was unveiled in February and it has commenced the GSM operations under the brand name T24 in Andhra Pradesh and will roll out services in other circles shortly. y To help in guiding organizational planning and opportunities for lea rning .

Of these. .The Criteria are built on the following set of 10 Interrelated Core Values and Concepts: y y y y y y y y y y Visionary Leadership Customer-driven Excellence Organizational and Personal Learning Valuing Employees and Partners Focus on the Future Managing for Innovation Management by Fact Social Responsibility Focus on Results and Creating Value Agility The Core Values and Concepts are embodied in seven Categories. Kerala. it has already rolled out services in 17 Circles-Tamil Nadu. Analysis. Tata Teleservices has received a license to operate GSM telecom services in 19 of India¶s 22 telecom Circles-and has also been allotted spectrum in 18 telecom Circles. and Knowledge Management Work force Focus Process Management Business Results TATA DOCOMO Tata DOCOMO is Tata Teleservices Limited¶s telecom service on the GSM platform arising out of the Tata Group¶s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. as follows: y y y y y y y Leadership Strategic Planning Customer and Market Focus Measurement.

e-wallet and a plethora of lifestyle-enhancing applications. Tata Teleservices has received a pan -India license to operate GSM telecom services.Orissa. will work closely with the Tata Teleservices Limited management and provide know-how to help the company develop its GSM business. Maharashtra. particularly integrating services at the platform stage. Mumbai. Today. Kolkata. Tokyo -based NTT DOCOMO is one of the world's leading mobile operators the Japanese market. Jharkhand. Tokyo -based NTT DOCOMO is one of the world¶s leading mobile operators-in the Japanese market. Gujarat and Himachal Pradesh. Andhra Pradesh. Tata DOCOMO marks a significant milestone in the Indian telecom landscape. technologists at DOCOMO have defined industry benchmarks like 3G technology. The launch of the Tata DOCOMO brand marks a significant milestone in the Indian telecom landscape. UP (East). DOCOMO has already started conducting 4G trials in physical geographies. as also products and services like the I-Mode. Bihar. Karnataka. as it stands to redefine the very face of telecoms in India. Madhya Pradesh -Chhattisgarh. Tata DOCOMO is Tata Teleservices Limited's (TTSL) telecom service on the GSM platform-arising out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. the -in company is clearly the preferred mobile phone service provider in Japan with a 50 per cent market share. Haryana-Punjab. NTT DOCOMO has played a major role in the evolution of mobile telecommunications through its development of cutting -edge technologies and services. the company is the clear market leader. comprising of senior personnel from both companies. Rest of West Bengal. The council is responsible for the identification of key areas where the two companies will work together. Over the years. used by over 50 per cent of the country¶s mobile phone users. not just inside laboratories! DOCOMO is a global leader in the VAS space. Tata DOCOMO has also set up a µBusiness and Technology Coordination Council¶. under the brand Tata DOCOMO and has also been allotted spectrum in 18 telecom Circles. UP (West). DOCOMO. as it stands to redefine the very face of telecoms in India. . while most of the rest of the industry is only beginning to talk of 4G technology and its possible applications. both in terms of services and handset designs. the world¶s leading mobile operator. TTSL and has already rolled out its services in various circles.

calendar. It commands a 20.[4] . will work closely with the Tata Teleservices Limited management and provide know-how on helping the company develop its GSM business.. the BlackBerry is primarily known for its ability to send and receive Internet e -mail wherever it can access a mobile network of certain cellular phone carriers. not just inside laboratories! DOCOMO is also a global leader in the VAS (Value-Added Services) space. as also products and services like the i-modeTM. etc. The committee is responsible for the identification of key areas where the two companies will work together. DOCOMO. TATA DOCOMO also introduces blackberry mobile phone with services for corporate people.8% share of worldwide Smartphone sales.NTT DOCOMO has played a major role in the evolution of mobile telecommunications through its development of cutting-edge technologies and services. technologists at DOCOMO have defined industry benchmarks like 3Gtechnologies. while most of the rest of the industry is only beginning to talk of LTE technology and its possible applications. mobile payment and a plethora of lifestyleenhancing applications. making it the second most popular platform after Nokia' s Symbian OS. The Tata Group-NTT DOCOMO partnership will see offerings such as these being introduced in the Indian market under the Tata DOCOMO brand. Tata DOCOMO has also set up a 'Business and Technology Cooperation Committee. DOCOMO has already started conducting LTE trials in physical geographies. BLACKBERRY HANDSET BlackBerry is a line of mobile e-mail and Smartphone devices developed by Canadian company Research In Motion (RIM). to -do lists. comprising of senior personnel from both companies. both in terms of services and handset designs. Over the years. particularly integrating services at the platform stage. While including typical Smartphone applications (address book.[2][3] The service is available in North America and in most European countries. Today. and telephone capabilities). the world's leading mobile operator.

Most current BlackBerry models have a built-in QWERTY keyboard. the use of only the thumbs to type. Web browsing and other wireless information services. The original BlackBerry device had a monochrome display. text messaging. Internet faxing. but all current models have colour displays. System navigation is primarily accomplished by a scroll ball. In 2002. optimized for "thumbing". and there are also several models that include a Sure Type keypad for typing. or "trackball" in the middle of the device.The first BlackBerry device was introduced in 1999 as a two -way pager. and two models that are full touch -screen devices with no physical keyboard. which supports push e-mail. older devices used a track wheel on he side t and newer devices like the Blackberry Bold 9700 or Curve 8520/8530 use a small pad for navigation "track pad" instead of a trackball. mobile telephone. celebrities¶ etc. It is an example of a convergent device. Tata docomo introduce black berry mobile with service for corporate people. the more commonly known Smartphone BlackBerry was released.TATA DOCOMO provide 3 top model of blackberry:- 1) BlackBerry 9000 2) BlackBerry Curve 8520 3) BlackBerry 8900 .

BlackBerry Bold 9000 Price : 26.990 .

5 Days / 4.06"/0.5 Hrs 1 GB + 128 MB / Yes Yes Yes .48"/2.Feature Market Name Wireless email / Browser / Phone Camera Video Recording Media Player SMS / MMS GPS Length / Width / Depth / Weight Trackball / Track wheel Keyboard Built-in Speakerphone Bluetooth Color display Standby Time / Talk Time Flash memory / Micro SD card Wi-Fi Works on 900/1800/850/1900/900/1800/G PRS/EDGE Network Organizer / BlackBerry 9000 Bold Yes Yes Yes Yes Yes Yes 4.59" /136g Trackball QWERTY Yes Yes Half VGA resolution 13.

BlackBerry Curve 8520 Price : 14.990 .

429"/ 2.54"/ 106g Trackpad QWERTY Yes Yes High resolution 320x240 17 Days / 4.Feature Wireless email/Organizer/Browser/Phone Camera Video recording Media Player SMS/MMS GPS Length/ Width/ Depth/ Weight Trackball/Trackwheel/Trackpad Keyboard Built-in speakerphone Bluetooth Color display Standby time / Talk Time Flash memory / microSD card Wi-Fi Works 900/1800/850/1900/900/1800/GPRS/EDGE Network on BlackBerry 8520 Yes Yes Yes Yes Yes No 4.36"/ 0.5 Hrs 256 MB / Yes Yes Yes .

Blackberry 8900 Price: 19.990 .

29"/2.Feature Market Name Wireless email / Organizer / Browser / Phone Camera Video Recording Media Player SMS / MMS GPS Length / Width / Depth / Weight Trackball / Track wheel Keyboard Built-in Speakerphone Bluetooth Color display Standby Time / Talk Time Flash memory / Micro SD card Wi-Fi Works on 900/1800/850/1900/900/1800/GPRS/EDG E Network BlackBerry 8900 8900 Curve Yes Yes Yes Yes Yes Yes 4.9 g Trackball QWERTY Yes Yes High resolution 15 Days / 5.5 Hrs 256 MB / Yes Yes Yes TATA DOCOMO SERVICES .53"/109.36"/0.

Kerala. Orissa. This service has applications. while less than 5% understand English. Chennai. Tamil Nadu. Tata Docomo Mobile service is available in these following circles: y y y y y y y y y y y y y y y y y y y Andhra Pradesh Bihar & Jharkhand Chennai Gujarat Haryana Himachal Pradesh Karnataka Kerala Kolkata Madhya Pradesh Maharashtra & Goa Mumbai Orissa Punjab Tamil Nadu Uttar Pradesh (East) Uttar Pradesh (West) West Bengal Chhattisgarh It offers both prepaid and postpaid GSM cellular phone with presence in 11 circles including Madhya Pradesh & Chhattisgarh. Karnataka. Plan Do 299 is a basic plan. pricing details. and West Bengal. Punjab. Uttar Pradesh. in October 2007 launched Tata Zone.DO 299 and DO 899.66% of all Indians speak Hindi.Tata Teleservices. downloads and browsing instructions in Hindi. It has become very popular with its one second pulse especially in semi-urban and rural areas. an infotainment portal on Tata Indicom BREW-enabled mobile phones. As of now TATA DOCOMO users have option to choose between 2 Plans . Tariff Plans TATA DOCOMO recently launched BlackBerry Services. The rationa behind this was simple: le . Yahoo. Tata DoCoMo was formed in November 2008 as an alliance between Tata Teleservices and NTT Do Como Currently. in Hindi. east and north. Haryana. and . Maharashtra & Goa. it allows checking up to 10 of your mails like Hotmail. They are launching their service from the south of India to central.

Comparison: Do 299 (Mail lite) and Do 899 (BIS) Black berry internet service The easiest way of getting e-mails.Gmail etc.5 per 10 KB. So DO 299 Plan is for those people whose primary requirement is to check & send emails and chat while on the move. Features y Access up to 10 POP3/IMAP email accounts: Now configure your personal mails like Yahoo!.. Most suitable for individuals who plan to carry their lives with them on the move. If you are using any one of TATA DOCOMO's partner networks while roaming nationally then your data usage through the BlackBerry Browser (which includes Instant Messaging. access to configured mails on the device and social networking through Face book or MySpace icons on the Device) is free on the DO 899 and DO 299 BlackBerry Data Plans. Only usage of the Dive-In Portal (WAP Portal) and Internet Browsing (either as a tethered modem or through any other browser other than the BlackBerry Browser) will be charged at the rate of 10 paisa/10 KB. International Data is charged at Rs. instant messages.5. Plan Do 899 provides unlimited Domestic Data Usage. y . etc. Hotmail. Rediff. Unlimited emails: There is no quota on BlackBerry Internet Service with our unlimited data plan. Gmail . socially networking or just browsing the net.

you get full access to the Internet on the go. attachment viewing. Picture This! On BlackBerry smart phones with cameras. including: BlackBerry smart phones support Yahoo! Messenger. Google Talk and Windows Live Messenger. . Corel Wordperfect ( . Google Mail or Yahoo! Mail. . BlackBerry push technology lets you receive your email effortlessly because messages are automatically pushed to your device.png.txt). y y y BlackBerry Internet Services It¶s never been easier getting email. Multiple mailboxes view on handheld: Your BlackBerry handheld will show all configured mailboxes in a single screen. so you can browse the same sites on your BlackBerry device that you browse at your desktop PC. It¶s the easiest.zip).tiff).wpd). . you can take pictures and then email your shots to friends or family. Stay in touch with your personal contacts Take your instant messaging with you. ZIP Archive ( . Multiple email account integration Add up to 9 supported personal and work email addresses on your BlackBerrySmartphone. Microsoft Excel (.and without IT support. most affordable way for individuals or small businesses to start using BlackBerry devices.gif. choose a unique BlackBerry ema address just for your il Smartphone. Just snap and send! Browser Take the web with you.jpg.y Instant Messaging: Including Yahoo! Messenger. Internet Browsing: Browse and surf websites anytime. AOL Instant MessengeR service and ICQ when integrated with BlackBerry Internet Service .ppt). Windows Live Messenger. Whether you prefer AOL Mail. Instant messaging (IM) applications on BlackBerry smart phones keep you in touch with your IM contacts²no matter where you are or what you're doing.doc). .pdf). With the BlackBerry Internet Service browser. The BlackBerry Internet Service gives you access to many of the instant messaging applications that you already use on your BlackBerrySmartphone. push delivery and mailbox synchronization with the most popular Internet-based email accounts on your BlackBerry Smartphone. ASCII text (. enjoys on-the-go access to your web mail.xls) . Attachment viewing: Open and view email attachments in any of these popular formats : Microsoft Word (. web browsing and instant messaging on the go! BlackBerry Internet Service can be up and running in just a few steps. Microsoft PowerPoint (. And if you need a new one.bmp.Adobe pdf (. Google Talk. regardless of email account type . Personal/Web-Based Email Access Enjoy the convenience of automatic. Images (. Windows Live Hotmail.

and PowerPoint. 2. MAILITE y Wouldn't it be great if you could check your emails on the go. It¶s the easiest. (b) identify and acquire all required intellectual property and other licences prior to installation or use and to comply with the terms of such licences. Instantly share and tag funny pictures you just took. RIM provides such products and services on an ³AS IS´ basis with no express or implied conditions. and get instant messaging at an affordable price with absolutely no usage charges. Chat with your friends on all the popular messengers like MSN. and assumes no liability whatsoever with respect to them. regardless of email account type and without IT support. acquire. guarantees. Gmail. Gtalk. poke and more with Face book . 299 only! So if your primary need is to check email and chat while on the move. That's not all.. MS Excel.. Yahoo! Messenger. Yahoo!.Stay Social On BlackBerry Update your status the moment you feel like it. Post on your friends¶ walls from wherever you are! Stay in touch with your social world from almost anywhere with social networking on your BlackBerrySmartphone. or use third party products and services with R products or services IM you accept that: 1. attachment viewing. representations or warranties of any kind. it works on any BlackBerry device on Tata DOCOMO All this at an unbelievable monthly rental of Rs. Whether you . BlackBerry push technology lets you receive your email effortlessly because messages are automatically pushed to your device. Tata DOCOMO DO 299 is for you. This could also be your official account on POP3 access. most affordable way for individuals or sm all businesses to start using BlackBerry devices. Personal/Web-Based Email Access Enjoy the convenience of automatic. push deliver and mailbox synchronization with the y most popular Internet-based email accounts on your BlackBerry smartphone. It is your sole responsibility to (a) ensure that your airtime service provider will support all of their features. endorsements. Now check upto 10 of your mails like Hotmail. y y y y y y y BlackBerry MaiLite It¶s never been easier to get email. share all your pictures on the go with Flicker and get everything you love about MySpace on your BlackBerrySmartphone 1 Certain features outlined herein require a certain BlackBerry Smartphone or a minimum version of BlackBerry Desktop Software and/or BlackBerry Device Software. What's more. Post. and instant messaging on the go! BlackBerry MaiLite can be up and running in just a few steps. 2 When you subscribe for. You may also view and send attachments in popular formats like MS Word.

AOL Instant Messenger service and . When you subscribe for.prefer AOL Mail. Just snap and send! Stay in touch with your personal contacts Enjoy many of the instant messaging features you already enjoy on your computer on your BlackBerry smartphone. 2. (b) identify and acquire all required intellectual property and other licences prior to installation or use and to comply with the terms of such licences. It is your sole responsibility to (a) ensure that your airtime service provider will support all of their features. Windows Live Hotmail. 1. and assumes no liability whatsoever with respect to them. Supported attachment formats include: y y y JPEG Adobe PDF Microsoft Word. endorsements. you can take pictures and then email your shots to friends or family. guarantees. 2. when integrated with your BlackBerry MailLite service. representations or warranties of any kind. Microsoft Excel and Microsoft PowerPoint Picture This! On BlackBerry smartphones with cameras. you can open it on the spot. Whether it¶s a picture from last weekend¶s party or an important presentation from a co-worker. RIM provides such products and services on an ³AS IS´ basis with no express or implied conditions. enjoy on -the-go access to your web mail. DO 899 Rental / Month Free Domestic Data usage (in KB) Data Usage Charges (per KB in paisa) 899 unlimited nil DO 299 299 unlimited email and IM only nil . Certain features outlined herein require a certain BlackBerry smartphone or a minimum version of BlackBerry Desktop Software an d/or BlackBerry Device Software.2 View attachments There¶s no need to wait until you¶re in front of your computer to open attachments. Push-delivery technology Messages are delivered automatically to your smartphone and you can be notified as soon as they arrive. . acquire. Google Mail or Yahoo! Mail. Google Talk . including Yahoo! MessengerWindows Live Messenger. or use third party products and services with RIM products or services you accept that: 1.

available for all queries. from the comfort of your home. At the end of the call the ACU announces the call charg and balance credit es amount. Fun Shows. Video Zone. The Tata Indicom Public Phone Booth conferencing has a user-friendly Auto Caller Unit (ACU) system with a voice prompt facility that provides complete privacy for conversations. Inquiry: Enquiry everywhere! Customer service: This is a dedicated customer call centre. We have launched a host of value added services for our customers. You can use the conferencing facility even when the Tata Indicom Public Phone Booth is closed. An independent number and password ensure utmost security. city information and news. Games.TTSL offers services such as News. and Mobile Office among others. Astrology. tension easers (jokes and thought of the day). Ring tones. Song Download Express. complaints and suggestions . Fun doo calling: You can call to update yourself on your horoscope. Streaming TV. cricket scores. Faith and Prayers. These include: Conferencing: This enables you to involve three people (including yourself) in one telephonic conversation. Cricket. Internet Surfing.

CHAPTER=4 .

Sweeta Communication Bapuji nagar Manoranjan pradhan 14.B.During my summer training period I have visited 34 multi brand outlay.n o 1. 8. Lingaraj watch and communication Suraj watch nd co Bapuji nagar Bapuji nagar Madhav subudhi 11 Cheer Electronics Bapuji nagar md. Detail shown below«« Sl.O Royal electronics Allied Corner Video Graph Mobile Stop Exclusive ADDRESS Bapuji Nagar Bapuji Nagar Bapuji Nagar Bapuji nagar Bapuji nagar CONTACT PERSON Debasis kanungo Madhusudan Subudhi S. M. Cheer Electronics Bapuji nagar Debendra padhi md. 4. 10. 7. 2.akhtar Ram chandra dash Arvind patnaik CONTACT NUMBER 977856376 8 993707087 8 993707087 9 993707086 1 986136447 9 993707713 4 993749950 7 993707368 8 993707367 5 904030263 5 Debendra padhi 993707367 2 977871090 9 993707367 2 977871090 9 986105940 1 06742536739 986102333 1 6. 3. 5.ilias 13.ilias 12. 15. Cell Net Tele Link Tele Point Bapuji nagar Bapuji nagar Litu Ravi Kumar . Unicorn Laxmi Enterprise Tele Plaza Bapuji nagar Surya patra Manoranjan patra Butu Bapuji nagar Bapuji nagar 9.

K.Electronics S. 21. Ajanta Watch Co Anwar Khan . 27. 30.Sahoo B. 18.Jena Ranjan Patra 29. 28.Panda 33.C Patra P.Traders Cell Point Sale Point Sale Bazaar Ashoka market Ashoka market Subham market Subham market Subham market Saheed nagar Saheed nagar Saheed nagar Saheed nagar Saheed nagar Priyadarshan i market Priyadarshan i market Madan lal agarwal Prakash Kumar Nayak D.Patra Surendra sethy 26. Laxmi Mobile and Services Aumshree T.K.K. 25. Allied Corner Cell World Ashok nagar Ashok nagar Madhusudan Subudhi Satya Prakash Kanungo 993707087 8 943701208 0 06742537850 06746532670 993707252 9 993707647 2 993707095 6 986101234 5 993707103 2 22.Nakumkumar. 23.M. Gsm4u B.K. New Generation Saitech Technology Cell Net Tele Link Bapuji nagar Bapuji nagar Bapuji nagar Ashok nagar S. 19.16. 17.Subudhi 986115000 4 Manoranjan Udgata 986103675 1 985309210 1 986103301 2 977612216 4 31.Mohanty Chinna Litu 06742597878 993707428 6 943723200 8 20. B. 32. Sale Mart Tele shoppe Handset Harbour Jitendra Routray S. 24.N.

N.Paricha 993727989 5 Sort-Listed of Active Retailer: On the basis of retailer interest & other parameter regarding penetration of blackberry out of 34 m.o.34.K.Patra Jitendra Routray CONTACT NUMBER 9778563768 9937077134 9937070878 9937070861 9861364479 9937073672 9937070878 9437232008 0674-2536739.M. 9437232008 9861023331 9437012080 0674-2537850 0674-6532670 9937072529 9937070956 .Traders Cell Point Sale point Sale mart ADDRESS Bapuji Nagar Bapuji Nagar Bapuji Nagar Bapuji Nagar Babuji Nagar Bapuji Nagar Ashok nagar Ashok nagar Bapuji Nagar Bapuji nagar Ashok nagar Ashoka market Ashoka market Subham market Subham market CONTACT PERSON Debasis kanungo Surya patra Madhusudhan subudhi Ram Chandra dash Arvind Patnaik Debendra padhi Madhusudhan subudhi litu Litu Ravi kumar Satya prakash kanungo Madan lal agarwal Prakash kumar nayak D. 15 m.B.b.o selected as hot one« M.b. Sruti Solution Priyadarshan i market C.O Royal electronics Unicorn Allied Corner Mobile Stop Exclusive Cheer Electronics Allied corner Cell net tele link Cell Net Tele Link Tele Point Cell world B.

CHAPTER-5 .

it indicate that people refer the nokia mobile very much . . Company Name Nokia Sony Ericson Samsung Lg Motorola Other Total In Number 60 7 8 5 7 13 100 In Percentage 60% 7% 8% 5% 7% 13% 100 Graphical Representation In number tatadocomo airtel idea vodafone bsnl reliance Interpretation:From above chart we find that the percentage of sale of nokia is more as compare to other company.Retailer survey:- #1 Table what is the number of different mobiles you sell in a month.

#2 table number of blackberry with service you sell in a month Company name tatadocomo In number 10 25 5 10 5 15 30 100 Percentage (%) 10 25 5 10 5 15 30 100 airtel idea vodafone bsnl reliance other total Graphical Representation In number tatadocomo airtel idea vodafone bsnl reliance other Interpretation .

About 25% customers prefer airtel blackberry. Customer survey:#1Table: educational qualification Sl.Above chart indicate that retailer sells blackberry with service in a affordable price. 10% tata docomo customer and 30% is blackberry customer getting other service. no 1 2 3 4 Description MATRICULATE Graduate Post graduate Others % 3 39 26 32 # 2 table sex of the respondents #1 Table: mobile service you use Company Name DOCOMO Idea Reliance Vodafone BSNL Airtel Others Total In Number 15 10 17 13 15 25 10 100 Percentage 15% 10% 17% 13% 15% 25% 10% 100 Graphical representation .

#3 Features of TATA DOCOMO forced people to use it. 25 % people are using airtel service. #2 Tables: IMPORTANCE REGARDING TATA DOCOMO SERVICE What is important for you? SERVICE Connectivity Coverage Roaming Local call All Total There is also a good roaming facility IN NUMBER 17 25 22 30 6 100 PERCENTAGE (%) 17 25 22 30 6 100 Interpretation:-people use tata docomo due to its call tariff and also coverage. is   .In percentage 10 25 15 10 DOCO O Idea Reliance 17 Vodafone BSNL 15 13 Airtel Others Interpretation:Out of 100%.15% are Tata docomo user and rests are other users. 17% using reliance.

the advertisement that tatadocomo showing forced people to use. Also due to its good connectivity . Chapter=6 .35 30 25 20 15 10 5 0 Advertisement Connectivity Schemes Goodwill Interpretation:.

Visibility gaps y y y Visibility of Blackberry Product POP material is very Low Stock Availability in Retail is Nil Promoter of Blackberry is not present in any retail outlet.FINDING Current issues/ gaps Customer related y y y Life Cycle Management . Not in reach of Customer. No dedicated resource for Network visits for Blackberry.Issue of Match Box Distribution. Handheld support gaps .No monitoring & managing of BB customer life Cycle.

Relationship building gaps y y y No monitoring & managing of customer life Cycle.(Technical & Feature) y y y Handheld Model unavailability. BB connect services should start in BBSR Mkt. BB handheld. IMEI Base of top High End user of handset Data base of Tata Docomo.y y y y Demo handheld to Retail Market Handheld Price is not competitive as Local Mkt. Retailer Engagement toward the BB Handheld. y y Fear of after Sales Services The customer is a highly demanding. No Knowledge of Blackberry Handheld & Services to retail Mkt. High Investment Business. . We are not well trained to provide services to him. No welcome visit to customer for configuration the handheld and transfer the Data.

SUGGESTION Tapping of Multi Brand Outlets ± Identify Top Multi Brand Outlets selling handsets of 20k & Above. .

DEMO handheld to provide in MBO. Placement of product along with leaflets. Deployment of promoters at the upcoming interested MBO to help execute sales of Blackberry initially. Danglers etc. ± ± BB SPOC in one 1 per DSA & Promoter to be place in MBO. Training of MBO staff on Blackberry. in India. .± ± ± ± ± ± Touch base with the MBO and explain the margins on Blackberry. Convincing of MBO for in-shop branding at the MBO to attract walk in. broachers. Leverage DSE financial strength for extension of credit to MBO to start with. RECOMMENDATION By virtue of its connectivity and advertising strategy TATA DOCOMO is successful in grabbing the market share to some extent.

Now market has become so competitive. reliance and BSNL. In order to dominate big players like Airtel. TATA DOCOMO has adopted a very . The schemes should be changed in regularly. TATA DOCOMO has created a good image on the mind of the new users of cellular service. People like its schemes very well. new schemes should be introduced.But despite of this TATA DOCOMO has a long way to go. it has to create stronger network and as customers are giving more emphasis on network. In order to make advertisements more popular more celebrities should be signed. CONCLUSION The conclusion of my study is that TATA DOCOMO¶S Advertisement has a major impact on its users. in order to sustain and increase market share.

. From the analysis it may be concluded that though the retail point outlay the penetration of blackberry should generate a good business for the company in the future.For providing best service and grabbing market opportunity it has got Asian award as the best company in emerging market. The project was a good learning experience for me as I got an opportunity to apply my theoretical and conceptual knowledge on marketing through Tata DOCOMO¶s new marketing strategies.good strategy by providing a new connection with blackberry. TATA DOCOMO is successful in capturing a major portion of the market. adopting various strategies like heart touching advertisements and promotion through MBO¶s . which is perceived as a premium class mobile. Within one and a half year.It has also increased its goodwill by promoting several NGO¶s .

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tatadocomo.tatadocomo.com/blackberry-devices.com/t-aboutus-ttsl-organization.aspx BOOKS:# MARKETING MANAGEMENT.aspx http://www.tataindicom.com/enterprise-ntt-docomo.BIBLIOGRAPHY Websites:http://www.tatadocomo. PHILIP COTLER # FUNDAMENTALS OF MARKTING.aspx http://www. KOTLER & ARMSTRONG Questionnaire FOR RETAILER NAME:-««««««««.««««««««« . OUTLET NAME: .aspx http://www.com/blackberry-tariff-plans.tatadocomo.aspx http://www.com/blackberry-internet-service.

ADDRESS:-««««««« CONTACT NUMBER: . 6) WHICH FEATURE OF TATA DOCOMO FORCED YOU TO USE IT? A) ADVERTISEMENT B) CONNECTIVITY C) SCHEMES D) GOODWILL E) OTHER (SPECIFY) 7) HOW MANY TATA DOCOMO CUSTOMER IN YOUR OUTLET? A) LESS THAN10% B)10 TO 30% C)30 TO 50% D)50 TO 70% E)MORE THAN 70% 8) DO YOU THINK TATA DOCOMO CAN BECOME MARKET LEADER ONE DAY ? A) YES B)NO C)CAN¶T SAY 9) WHICH TYPE OF CUSTOMER IS COMING TO YOUR OUTLET? a) LOWER CLASS B) LOWER MIDDLE CLASS C) MIDDLE CLASS D) UPPER MIDDLE CLASS E) HIGHER CLASS .««««««««. 3) WHAT IS THE PERCENTAGE OF BLACKBERRY SOLD IN A MBO? a) 0-10 b) 11-20 c) 21-30 d) 31-40 e) ABOVE 40 4) DOES U THINK SERVICE IS IMPORTANT WITH BLACKBERRY? a) YES b) NO 5) ACCORDING TO YOU WHICH ARE THE BEST SERVICE FOR BLACBERRY? a) AIRTEL b) TATA DOCOMO c) IDEA d) VODAFONE e) RELIANCE f) OTHER If TATA DOCOMO then proceeds further. 1) WHICH COMPANY MOBILE U SELLS MORE? a) NOKIA b) SAMSUNG c) LG d) SONY ERICSSON e) OTHER f) ALL OF THE ABOVE 2) DO YOU SELL BLACKBERRY? a) YES b) NO IF YES THEN PROCEED.

SERVICE b) PVT SERVICE c) BUSINESS d) SELF ±EMPLOYED PROFESSIONALS e) HOUSE WIFE f) OTHERS 6) YOUR MONTHLY INCOME: a) LESS THAN 10000 b) 10000-15000 c) 15000-20000 .10) WHAT IS THE PERCENTAGE OF UPPER MIDDLE CLASS AND HIGHER CLASS CUSTOMER COMING TO YOUR OUTLET? A) 0-20 B) 21-40 C) 41-60 D) 61-80 E) ABOVE 80 FOR CUSTOMER 1) YOUR EDUCATION QUALIFICATION:A) MATRICULATE B) GRADUATE C) POST GRADUATE 2) YOUR SEX:a) MALE b) FEMALE 3) YOUR MARITAL STATUS a) SINGLE b) MARRIED 4) YOUR AGE :a) 15-18 YEARS b) 19-25YEARS c) 26-35YEARS d) ABOVE 35 YEARS 5) YOUR OCCUPATION:a) GOVT.

TATA DOCOMO c. AIRTEL b. NOKIA SAMSUNG c. 11) IF YOU WANT TO BUY A BLACKBERRY SET THEN WHICH SERVICE YOU USE IN THAT SET? A) AIRTEL B) TATA DOCOMO C) IDEA D) VODAFONE . AIRTEL g. VODAFONE f. SONY ERICSSON e. 5001-10000 c. OTHER 10) YOU KNOW ABOUT BLACKBERRY? a) YES b) NO IF YES THEN PROCEED. 10001-15000 d. RELIANCE h. BSNL d. b. 0-5000 b. ABOVE 20001 9) WHICH SERVICE THAT YOU USE? a. OTHER 8) WHAT IS THE PRICE OF THE MOBILE SET? a.d) ABOVE 20000 7) WHICH COMPANY MOBILE SET YOU USE? a. IDEA e. LG d. 15001-20000 e.

E) RELIANCEE F) OTHER IF TATA DOCOMO THEN PROCEED. 6) WHICH FEATURE OF TATA DOCOMO FORCED YOU TO USE IT? A) ADVERTISEMENT B) CONNECTIVITY C) SCHEMES D) GOODWILL E) OTHER (SPECIFY) 7) HOW MANY TATA DOCOMO USERS ARE IN YOUR PHONE BOOK? A) LESS THAN10% B) 10 TO 30% C) 30 TO 50% D) 50 TO 70% E) MORE THAN 70% 8) WHICH TYPE OF ADVERTISEMENT YOU MOST LIKE IN TATA DOCOMO? A) AUDIOVISUAL B) PRINT C) AUDIO D) BILLBOARDS 9) WHAT DO YOU LIKE IN TATA DOCOMO? A) POST PAID B) BROAD BAND C) DOCOMO+BLACKBERRY D) 1S PULSE 10) WHICH SERVICE YOU LIKE MOST IN TATA DOCOMO? A) MISSED CALL ALERT B)FREE RINGTONES C)FREE HELLO TUNE D) ASTRO PACK E)JOKES F)NEWS ALERT G)CRICKET H)ALL 11) DO YOU THINK TATA DOCOMO CAN BECOME MARKET LEADER ONE DAY? A) YES B) NO C) CAN¶T SAY .