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Hereby declare that the project report entitled “STUDY OF STUDENTS PREFERENCE TOWARDS VARIOUS MOBILE SERVICE PROVIDERS” submitted for the degree of Master of Business Administration, is my original work and the project report has not formed the basis for the award of any diploma, degree, associate ship, fellowship or similar other titles. It has not been submitted to any other university or institution for the award of any degree or diploma.
Place: Date: SHAH FAISAL SUDARSHAN KUMAR VINAYAK VERMA MBA-III Sem
This is to certify that Mr. SHAH FAISAL, SUDARSHAN KUMAR and VINAYAK VERMA of MBA third semester of RIMT, Mandi Gobindgarh has completed her project report on the topic of “STUDY OF STUDENTS PREFERENCE TOWARDS VARIOUS MOBILE SERVICE PROVIDERS” under the supervision of faculty member of RIMT-IMCT. To best of my knowledge the report is original and has not been copied or submitted anywhere else. It is an independent work done by him. Mr. Dheeraj Sharma
Mr. Dheeraj Sharma RIMT-IMCT Mandi Gobindgarh
Survey is an excellent tool for learning and exploration. No classroom routine can substitute which is possible while working in real situations. Application of theoretical knowledge to practical situations is the bonanzas of this survey. Without a proper combination of inspection and perspiration, it’s not easy to achieve anything. There is always a sense of gratitude, which we express to others for the help and the needy services they render during the different phases of our lives. I too would like to do it as I really wish to express my gratitude toward all those who have been helpful to me directly or indirectly during the development of this project. First of all I wish to express my profound gratitude and sincere thanks to my esteemed learned Director Dr. B.S. Bhatia, Director RIMT, Mandi Gobindgarh, who allowed me to conduct the survey. I would like to thank my professor Mr. Dheeraj Sharma who was always there to help and guide me when I needed help. His perceptive criticism kept me working to make this project more full proof. I am thankful to him for his encouraging and valuable support. Working under him was an extremely knowledgeable and enriching experience for me. I am very thankful to him for all the value addition and enhancement done to me. No words can adequately express my overriding debt of gratitude to my parents whose support helps me in all the way. Above all I shall thank my friends who constantly encouraged and blessed me so as to enable me to do this work successfully. Shah Faisal Sudarshan Kumar Vinayak Verma MBA
SCOPE OF THE STUDY
As learning is a human activity and is as natural, as breathing. Despite of the fact that learning is all pervasive in our lives, psychologists do not agree on how learning takes place. How individuals learn is a matter of interest to marketers. They want to teach consumers in their roles as their roles as consumers. They want consumers to learn about their products, product attributes, potential consumers benefit, how to use, maintain or even dispose of the product and new ways of behaving that will satisfy not only the consumer’s needs, but the marketer’s objectives. The scope of my study restricts itself to the analysis of students preferences, perception of different mobile service providers. The scope of my study is also restricts itself to RIMT-IMCT only.
To know which advertisement media puts more impact on the buying decision of students. They are as follows: To know about the student preference level associated with different mobile service providers.OBJECTIVES OF THE STUDY The subject matter for this research Project is to study the students preference towards the various mobile service providers in RIMT-IMCT. 5 . To find out the students satisfaction towards the various service providers. This project consists of different objectives.
The actual retailers were contacted on the basis of random sampling. dichotomous and offered multiple choices. 6 . The data has been collected directly from respondent with the help of structured questionnaires. Sample Size and Design: A sample of 300 people was taken on the basis of convenience. is divided into 2 bases: Primary Source: The primary data comprises information survey of “Comparative study of retailer behavior towards ITC Candyman and Candico”. which is collected for the purpose of study. The technique that I have used is bar graphs. Data Collection: The data. Secondary Source: The secondary data was collected from internet and references from Library.RESEARCH METHODOLOGY Survey design: The study is a cross sectional study because the data were collected at a single point of time. The questions included were open ended. Research Instrument: This work is carried out through self-administered questionnaires. For the purpose of present study a related sample of population was selected on the basis of convenience. Data Analysis: The data is analyzed on the basis of suitable tables by using mathematical techniques. Research Period: Research work is only carried for 2 or 3 weeks.
2%.China is the biggest market in Asia Pacific with a subscriber base of 48% of the total subscribers in Asia Pacific.India‘s mobile phone subscriber base is growing at a rate of 82. . India has nearly 200 million telephone lines making it the third largest network in the world after China and USA. With a growth rate of 45%.Much of the growth in Asia Pacific Wireless Telecommunication Market is spurred by the growth in demand in countries like India and China. Compared to that India ’s share in Asia Pacific Mobile Phone market is 6. India’s low mobile penetration offers huge scope for growth.INTRODUCTION Telecom Industry in India The telecom industry is one of the fastest growing industries in India. .4%. 7 . Considering the fact that India and China have almost comparable populations. . Indian telecom industry has the highest growth rate in the world.
In 1883 telephone services were merged with the postal system. After independence in 1947. The first wind of reforms in telecommunications sector began to flow in 1980s when the private sector was allowed in telecommunications equipment manufacturing. led Indian policy makers to initiate a change process finally resulting in opening up of telecom services sector for the private sector. New National Telecom Policy was adopted in 1999 and cellular services were also launched in the same year. Telephone and Telegraph (PTT). all the foreign telecommunication companies were nationalized to form the Posts. In 1990s. It was an exclusive provider of domestic and long-distance service that would be its own regulator (separate from the postal system). Also. Telecom sector was considered as a strategic service and the government considered it best to bring under state's control. National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive roadmap for the Indian telecommunications sector. In 1985. TRAI was formed to act as a regulator to facilitate the growth of the telecom sector. In 1986. Department of Telecommunications (DOT) was established.History of Indian Telecommunications Started in 1851 when the first operational land lines were laid by the government near Calcutta (seat of British power). two wholly government-owned companies were created: the Videsh Sanchar Nigam Limited (VSNL) for international telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas. In 1997. which resulted in better quality of service and lower tariffs. a monopoly run by the government's Ministry of Communications. Telecom Regulatory Authority of India (TRAI) was created. telecommunications sector benefited from the general opening up of the economy. Telephone services were introduced in India in 1881. 8 . examples of telecom revolution in many other countries. Indian Radio Telegraph Company (IRT) was formed in 1923.
end services. Fixed line services consist of basic services. Cellular operators get substantial revenue from these services. Private sector services are presently available in selective urban areas. and compensate them for reduction in tariffs on airtime. closed user group and videoconferencing. high. national or domestic long distance and international long distance services. international long distance. account for almost 90 per cent of revenues from basic services. which along with rental was the main source of revenue. However. Cellular services 3. Opening up of international and domestic long distance telephony services are the major growth drivers for cellular industry. and Cellular Services. and handset prices has driven demand. and collectively account for less than 5 per cent of subscriptions. Vodfone-Hutch. Cellular services can be further divided into two categories: Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). such as leased lines.Telecommunication sector in India can be divided into two segments: Fixed Service Provider (FSPs). and Idea Cellular. The GSM sector is dominated by Airtel. ISDN. private services focus on the business/corporate sector. The state operators (BSNL and MTNL). while the CDMA sector is dominated by Reliance and Tata Indicom. national long distance. and offer reliable. Classification of Telecommunication services 1. The reduction in tariffs for airtime. Basic services 2. Internet Service Provider (ISP) 9 .
Previously. Growth Drivers Opening up of international and domestic long distance telephony services are growth drivers in the industry. and an incumbent state operator. The reduction in tariffs for airtime. The DoT has allowed cellular companies to buy rivals within the same operating circle provided their combined market share did not exceed 67 per cent. they were only allowed to buy companies outside their circle. and compensate them for reduction in tariffs on air time. national long distance. which along with rental was the main source of revenue. Almost 80% of the cellular subscriber base belongs to the pre-paid segment. Cellular operators now get substantial revenue from these services. 10 .Cellular Service Overview 1. international long distance. and handset prices has driven demand. 2. There are five private service operators in each area.
Reliance 5.02 million at the end of August 2007 as compared to 232.73 million with a decrease of 0.52% in July 2007. Tata indicom 6. Airtel 3. Circle wise wire line subscriber base of service providers is given at following chart .16 million at the end of August 2007.. In the wireless segment.29 million at the end of August 2007. The total wireless subscribers (GSM. BSNL 2.87 million in July 2007.06 million subscribers were added in July 2007. CDMA & WLL(F)) base reaches 201.20% The total number of telephone subscribers has reached 241.20% in August 2007 as compared to 20.31 million subscribers have been added in August 2007 while 8.The Key players in the Telecom Market in India Cellular Service provider: 1. Vodafone 4. The wireline segment subscriber base stood at 39. 11 . 8. Spice Subscribers Wireless subscribers crosses 200 million mark Tele density reaches 21. The overall teledensity has increased to 21.
Market Share of the telecom Company in India 12 .
VSATs. The company provides reliable end-to-end data and enterprise services to the corporate customers by leveraging its nationwide fiber optic backbone. The company complements its mobile. The company also provides telephone services and Internet access over DSL in 14 circles. which connects the submarine cable connecting Chennai and Singapore. It offers its mobile services under the Airtel brand and is headed by Sunil Mittal. The company also has a submarine cable landing station at Chennai. With more than 60 million subscriptions as of 13th February 2008. last mile connectivity in fixed-line and mobile circles. broadband & telephone services with national and international long distance services. Airtel is the largest cellular service provider in India in terms of number of subscribers. ISP and international bandwidth access through the gateways and landing station. Bharti Airtel owns the Airtel brand and provides the following services under the brand name Airtel: Mobile Services (using GSM Technology). Broadband & Telephone 13 .Company Profile INTRODUCTION “Bharti Airtel” formerly known as Bharti Tele-Ventures Limited (BTVL) is among India's largest mobile phone and Fixed Network operators.
In September 2006 the Office of Utility Regulation in Guernsey awarded Guernsey Airtel with a mobile telecommunications license.Services (Fixed line. In May 2007 Jersey Airtel and Guernsey Airtel announced the launch of a relationship with Vodafone for island mobile subscribers. Leading international telecommunication companies such as Vodafone and SingTel held partial stakes in Bharti Airtel. the company announced it will be launching a customized version of Google search engine that will provide an 'array of services' to its broadband customers. Long Distance Services and Enterprise Services (Telecommunications Consulting for corporates). Bharti Airtel signed an MoU with Nokia-Siemens for a 900 million dollar expansion of its mobile and fixed network. In August 2007. In April 2006 Bharti Global Limited was awarded a telecommunications license in Jersey in the Channel Islands by the local telecommunications regulator the JCRA. Internet Connectivity(DSL) and Leased Line). 14 . In July 2007.
It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain. They will overcome the handicaps of illiteracy and lack of mobility.INTRODUCTION A DREAM COME TRUE The Late Dhirubhai Ambani dreamt of a digital India — an India where the common man would have access to affordable means of information and communication. data and video) digital network. though sadly after his unexpected demise on 6 July 2002. Dhirubhai. Reliance Communications has a reliable. including infrastructure and services — for enterprises as well as individuals.” It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm) started laying 60. the auspicious occasion of Dhirubhai’s 70th birthday. This backbone was commissioned on 28 December 2002. applications. who single-handedly built India’s largest private sector company virtually from scratch. 15 . high-capacity. had stated as early as 1999: “Make the tools of information and communication available to people at an affordable cost. integrated (both wireless and wireline) and convergent (voice.000 route kilometres of a pan-India fibre optic backbone. and consulting.
along with Reliance Telecom and Flag Telecom. 2002.000 km of fibre optic backbone in India. Between 1999 to 2002 Reliance Infocomm built 60. state wise. Reliance's CDMA services are available in 19 states and cover about 65% of the country. Anil Ambani controls 66. FOOTPRINT At present.Today.It uses CDMA2000 1x technology HISTORY Reliance Infocomm was founded by Dhirubhai Ambani. This network was commissioned on December 28. is part of Reliance Communications Ventures (RCoVL).75 per cent of the company.36 billion shares of the company. financial services (Reliance Capital) and telecom initiatives of the Reliance ADA Group. Reliance Communications is revolutionising the way India communicates and networks. This portal leverages the data capability of the CDMA 1X network. truly bringing about a new way of life. Reliance Infocomm is currently managed by Anil Dhirubhai Ambani. Reliance Telecom's GSM cellular services are available in 340 towns within its eight-circle footprint. comprising of power (Reliance Energy). Reliance Infocomm also offered for the first time in India.Reliance Infocomm is an Indian telecommunications company. 16 . which accounts for more than 1. It is the flagship company of the RelianceAnil Dhirubhai Ambani Group. mobile data services through its R-World mobile portal. Reliance Communications (formerly Reliance Infocomm). According to National Stock Exchange data.
519 crore (US$ 120 million).709 million). EBITDA margins increased to 24% from 12% last year.984 crore (US$ 924 million) from Rs.250 crore (US$ 522 million).728 crore (US$ 2. and EBITDA increased by more than 6 times. the Broadband business achieved revenue growth of 123% to Rs. to Rs. 3.BUSINESS REVIEW During the twelve months ended March 31. 2007 to Rs. Wireless EBITDA increased to Rs.271 crore (US$ 295 million). 2007. from 15% in the corresponding period in the previous year. 2007. revenues of the Wireless business increased by 46% to Rs. 10. 1. 1. 17 .489 million) from Rs. Margins expanded to 37% from 31%.364 crore (US$ 1. 2. In the same period. 7.144 crore (US$ 265 million). EBITDA of the Global business increased by 98% during the twelve months ended March 31. The EBITDA margin crossed 45% in the twelve months ended March 31.
fixed line and broadband. BSNL providing GSM based mobile telephony. 18 . TTSL was incorporated in 1995 and was the first company to offer CDMA Mobile services in India. Idea. specifically in the state of Andhra Pradesh. an International Long Distance Plan. It runs the brand name Tata Indicom in India in various telecom circles of India. The company provides unified telecommunication solutions including mobile. along with Tata Teleservices (Maharashtra) Limited (TTML) and VSNL. In September 2007. the company acquired the erstwhile Hughes Telecom (India) Ltd. In December 2002. Tata is the direct competitor with Reliance. Airtel. The company forms part of the Tata Group's prescence in the Telecommunication Industry in India. which was renamed Tata Teleservices (Maharashtra) Limited. Tata Indicom launched the Talk World plan. an Indian Conglomerate.TATA TELESERVICES INTRODUCTION Tata Teleservices Limited (TTSL) is part of the Tata Group of Companies. Aircel. both CDMA operators in India. fixed wireless. Other competitors are Vodafone. MTNL.
The company was first in India to provide free intra network calling within city limits. Chennai.000 employees and more than 2. Lucent and ECI Telecom for the deployment of a reliable. Having pioneered the CDMA 3G1x technology platform in India. With a committed investment of INR 36. Tata Teleservices has established a robust and reliable 3G ready telecom infrastructure that ensures quality in its services.924 Crore. Punjab. Bihar. 119000 Crore (US$ 29 billion) Tata Group. technologically advanced network. Madhya Pradesh and West Bengal. over 250. Maharashtra. Uttar Pradesh (W). Tata Teleservices was the first to launch CDMA mobile services in India with the Andhra Pradesh circle. Tata Teleservices has created a Pan India presence spread across 20 circles that includes Andhra Pradesh. Incorporated in 1996. It has partnered with Motorola. Delhi. They launched a unique scheme providing lifetime rental free connectivity on its mobile and fixed wireless for a one time charge. Kerala. Haryana.000 Crore (US$ 7. the Group has a formidable presence across the telecom value chain.8 million shareholders. Himachal Pradesh. Ericsson. Mumbai. 19 . Starting with the major acquisition of Hughes Tele. Orissa.com (India) Limited [now renamed Tata Teleservices (Maharashtra) Limited] in December 2002 the company swung into an expansion mode. Uttar Pradesh (E). Kolkata. With the total Investment of Rs 19.5 billion) in Telecom (FY 2006). Gujarat. Karnataka. that has over 87 companies. Tata Teleservices is part of the INR Rs. Tamil Nadu. Rajasthan. Tata Teleservices spearheads the Group’s presence in the telecom sector.
in to offer postpaid mobile connections in the country.ichoose. etc.8 million. roaming. Wireless Desktop Phones. public phone booths. Public Booth Telephony and Wireline services. polyphonic ring tones. which will include 10. by unveiling their offering – Tata Indicom ‘Non Stop Mobile’ which allows customers to receive free incoming calls. cricket. Tata Indicom redefined the existing prepaid mobile market in India. astrology. calling card services and enterprise services. In addition.The company. 20 . is today the market leader in the fixed wireless telephony market with a total customer base of over 3. USB Modem.000 indirect jobs through outsourcing of its manpower needs. TTSL has created more than 20. post-paid Internet services. Wi-Fi Internet. Tata Teleservices’ bouquet of telephony services includes Mobile services. Tata Teleservices today has India’s largest branded telecom retail chain and is the first service provider in the country to offer an online channel www. Tata Teleservices has a strong workforce of 6000. With an ambitious rollout plan both within existing circles and across new circles. group calling. interactive applications like news. Other services include value added services like voice portal.000 jobs. new mobile handsets and new voice & data services such as BREW games. picture messaging. Some of the other products launched by the company include prepaid wireless desktop phones. Today. Tata Teleservices Limited along with Tata Teleservices (Maharashtra) Limited serves over 21 million customers in over 4000 towns. which heralded convergence technologies in the Indian telecom sector. Voice Portal. data cards. 3-way conferencing. Tata Teleservices offers world-class technology and user-friendly services in 20 circles.
BSNL is India's oldest and largest Communication Service Provider (CSP). Its headquarters are at Bharat Sanchar Bhawan. 2000. IN Services etc. Janpath.15b (US$ 9. 2007. It has footprints throughout India except for the metropolitan cities of Mumbai and New Delhi which are managed by MTNL. VoIP services.06b (US$ 1. Today. Harish Chandra Mathur Lane. CDMA mobile. Within a span of five years it has 21 . VSAT. formed in October. is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wireline. It has the status of Mini-ratna . 4. The company is planning an IPO with in 6 months to offload 10 % to public.90 billion). Currently BSNL has a customer base of 68. 2007 stood at INR 397.1 million CDMA-WLL and 32. New Delhi.7 million Wireline.a status assigned to reputed Public Sector companies in India. BSNL's earnings for the Financial Year ending March 31.BSNL INTRODUCTION Bharat Sanchar Nigam Limited (known as BSNL. Carrier service. 2007 BSNL commanded a customer base of 31. India Communications Corporation Limited) is a public sector communications company in India. GSM Mobile. BSNL is India's largest Telco and one of the largest Public Sector Undertaking with estimated market value of $ 100 Billion. As on December 31. Internet.5 million (Basic & Mobile telephony). MPLS-VPN.67 b) with net profit of INR 78. Bharat Sanchar Nigam Ltd.14% market share as on December 31.7 million GSM Mobile subscribers. Broadband. It is the India's largest telecommunication company with 25.
introducing new telecom services with ICT applications in villages and wining customer's confidence.3 million line basic telephone capacity. The company offers vide ranging & most transparent tariff schemes designed to suite every customer.1 million Basic Phone subscribers i. with 35. BSNL cellular service.5 million Internet Customers who access Internet through various modes viz.e.1 Million GSM Capacity.5 million WLL subscribers and 2. That means that almost every fourth mobile user in the country has a BSNL connection. CellOne. BSNL has more than 2. has more than 17. BSNL has installed Quality Telecom Network in the country and now focusing on improving it. In basic services. 18000 BTS. 85 per cent share of the subscriber base and 92 percent share in revenue terms. BSNL has been adjudged as the NUMBER ONE ISP in the country. 287 Satellite Stations. 63730 Rkm of Microwave Network connecting 602 Districts. Today.become one of the largest public sector unit in India. 4 million WLL capacity. making focused efforts and planned initiatives to bridge the Rural-Urban Digital Divide ICT sector. expanding the network. In fact there is no telecom operator in the country to beat its reach with its wide network giving services in every nook & corner of country and operates across India except Delhi & Mumbai. DIAS.5 Lakhs villages. more than 37382 fixed exchanges. BSNL is the only service provider. Dial-up. 22 . garnering 24 percent of all mobile users as its subscribers. Account Less Internet(CLI). 20. 7330 cities/towns and 5. BSNL is numero uno operator of India in all services in its license area. it has about 47. 480196 Rkm of OFC Cable.8 million cellular customers. BSNL is miles ahead of its rivals. Whether it is inaccessible areas of Siachen glacier and North-eastern region of the country. Leased Line. BSNL serves its customers with its wide bouquet of telecom services.
The history of BSNL is linked with the beginning of Telecom in India. In 1975 the Department of Telecom (DoT) was separated from P&T. reach. Earlier it was part of erstwhile Post & Telegraph Department (P&T). nationwide coverage.820 million (US $ 8 billion) with net profit to the tune of Rs.67 million) in the next three years.6 million DataOne broadband customers. the Telecom in India was operated as a Government of India wing. multi-protocol convergent IP infrastructure that provides convergent services like voice.351. The turnover.630. 733 crores (US$ 16. Installation. data and video through the same Backbone and Broadband Access Network. network integration and Maintenance of Switching & Transmission Networks and also has a world class ISO 9000 certified Telecom Training Institute.37 billion).99. BSNL plans to expand its customer base from present 47 millions lines to 125 million lines by December 2007 and infrastructure investment plan to the tune of Rs. In 19th century and for almost entire 20th century.390 million (US $ 2. The company has vast experience in Planning. 1 Telecom Company of India. History The foundation of Telecom Network in India was laid by the British sometime in 19th century. comprehensive range of telecom services and the desire to excel has made BSNL the No. The infrastructure asset on telephone alone is worth about Rs.26 billion) for last financial year.BSNL has set up a world class multi-gigabit. DoT was responsible for running of Telecom services in entire country until 1985 when Mahanagar Telephone Nigam Limited (MTNL) was carved out of DoT to run the telecom services of 23 .000 million (US $ 14. At present there are 0. the present turnover of BSNL is more than Rs. Scaling new heights of success.
24 .Delhi and Mumbai.Subsequently in 1990s the telecom sector was opened up by the Government for Private investment. The Government of India corporatised the operations wing of DoT on October 01. It is a well known fact that BSNL was carved out of Department of Telecom to provide level playing field to private telecoms. 2000 and named it as Bharat Sanchar Nigam Limited (BSNL). therefore it became necessary to separate the Government's policy wing from Operations wing.BSNL operates as a public sector.
office automation and information technology and DISTACOM (Hong Kong)-a company with over 20 years of experience in mobile communication which was responsible for bringing mobile telephony to Hong Kong along with Hutchison Telecom. Spice Communications is one of the largest high value networks in India. the Company's cellular services have already built up a strong customer base of over 1. Spice today is also the singular cellular operator in Punjab with an extensive highway coverage that links nearly 76 key towns and cities. accounting for 95% of the urban population and over 1000 villages across the state. Spice Punjab has already achieved coverage of 95% District head quarters as per DoT tender conditions. including Chandigarh. having already covered 14 out of 15 Districts HQs. (India). Spice Corp was the first private sector organization to make a strategic shift into the telecommunications arena in 1995 as it launched India's first Cellular Service network in the metro of Calcutta.the flagship company of MCorp Global” that first introduced India to mobile phone services and has interests in the field of telecommunications.5 million in two of India's most challenging and lucrative markets – Punjab and Karnataka.SPICE COMMUNICATIONS LIMITED Spice Communications is a joint venture between Spice corp. 25 . Starting operations in June 1997. Launched over nine years ago under the brand name of "Spice Telecom".
The pre-paid service in Karnataka operates under the brand name "Simple" and In Punjab under the brand name “spice”. AIG and Prudential. the Company offers cellular services in Punjab and Karnataka. INFRASTRUCTURE VENDORS The infrastructure vendors are Siemens and Motorola. Spice Karnataka launched its services in April 1997. LAUNCH OF SERVICE Launched over six years ago under the memorable brand name of "Spice". Pre-paid /post-paid Service Spice Communications Limited is presently operating Cellular Phone Services in the states of Punjab and Karnataka.FOREIGN PARTNERS The Foreign partners for Spice Communications Karnataka are Distacom. 26 .
VODAFONE ESSAR Vodafone Essar. 27 . Vodafone Essar provides 2G services based on 900 MHz and 1800 MHz digital GSM technology. The whole company was valued at USD 18. Vodafone Essar provides 2G services based on 900 MHz and 1800 MHz digital GSM technology. OWNERSHIP: Vodafone Essar is owned by Vodafone 52%. and Essar Group. pipping Reliance Communications. It offers both prepaid and postpaid GSM cellular phone coverage throughout India and is especially strong in the major metros. It offers both prepaid and postpaid GSM cellular phone coverage throughout India and is especially strong in the major metros. Hinduja Group.1 billion. its products are simply branded Vodafone. offering voice and data services in 16 of the country's 23 licence areas. 2007. On February 11. Vodafone Essar. and other Indian nationals. Despite the official name being Vodafone Essar. Vodafone agreed to acquire the controlling interest of 67% held by Li Ka Shing Holdings in Hutch-Essar for US$11. The transaction closed on May 8.8 billion . its products are simply branded Vodafone. Essar Group 33%. 15%. previously Hutchison Essar is a cellular operator in India that covers 16 telecom circles in India Despite the official name being Vodafone Essar. offering voice and data services in 16 of the country's 23 licence areas. which is the owner of the remaining 33%. previously Hutchison Essar is a cellular operator in India that covers 16 telecom circles in India . 2007.
China's ZTE. 2007 Hutch becomes Vodafone in one of the biggest brand transition exercises in recent times. Vodafone Essar sources said there would be no discounts or subsidized handset offers -. Incidentally. Hutchison. On September 20. undercutting Reliance Communications' muchhyped 'Rang Barse' with cheap handsets beginning at Rs 777. the industry is abuzz that prices might start at Rs 666. After getting the necessary government approvals with regards to the acquisition of a majority by the Vodafone Group. Along with the transition. However. Vodafone penned a global low-cost handset procurement deal with ZTE. is expected to provide several Vodafone handsets in India. cheap cell phones have been launched in the Indian market under the Vodafone brand. Meanwhile. which is looking to set-up a manufacturing unit in the country.rather handset-bundled schemes for customers. Hutch Essar re-launched the "Hutch" brand nationwide. GROWTH OF HUTCHISON ESSAR (1992-2005): In 1992 Hutchison Whampoa and its Indian business partner established a company that in 1994 was awarded a licence to provide mobile telecommunications services in 28 . The Company entered into agreement with NTT DoCoMo to launch i-mode mobile Internet service in India during 2007. the company was rebranded as Vodafone Essar. consolidating its services under a single identity. A popular daily quoted a Vodafone Essar director as saying that "the objective is to leverage Vodafone Group's global scale in bringing millions of low-cost handsets from across-the-world into India. The company used to be named Hutchison Essar. Earlier this year. reflecting the name of its previous owner." While there is no revealing the prices of the low-cost Vodafone handsets. Vodafone Essar is spending somewhere in the region of Rs 250 crores on this high-profile transition being unveiled today. the brand was marketed as Hutch. The marketing brand was officially changed to Vodafone on 20 September 2007. There are plans to launch cobranded handsets sourced from global vendors as well.PREVIOUS BRANDS: In December 2006.
In February 2007. By adopting this focused growth plan. 29 . In these densely populated urban areas it was able to establish a robust network. Analjit Singh of Max still holds 12% in company. a strategic and well managed business plan is critical to success. Andhra Pradesh and Chennai 2003: Acquired AirCel Digilink (ADIL . In 2006. it announced the acquisition of a company that held licence applications for the seven remaining licence areas. it was able to establish leading positions in India's largest markets providing the resources to expand its footprint nationwide. Then it also targeted business users and high-end post-paid customers which helped Hutchison Essar to consistently generate a higher Average Revenue Per User ("ARPU") than its competitors.Essar Subsidiary) which operated in Rajastan. expenses and interests) of approximately US$11. Hutchison Whampoa had acquired interests in six mobile telecommunications operators providing service in 13 of India's 23 licence areas and following the completion of the acquisition of BPL that number increased to 16. By the time of Hutchison Telecom's Initial Public Offering in 2004. Delhi and Kolkata.in cities like Mumbai. 'Uttar Pradesh West' and 'West Bengal' 2005: Acquired BPL. Uttar Pradesh East and Haryana telecom circles and renamed it under Hutch brand 2004: Launched in three additional telecom circles of India namely 'Punjab'. a service provider in Orissa and has successfully launched its services in the following circle. well known brand and large distribution network -all vital to long-term success in India. 2008: Vodafone launched the Apple iPhone 3G to be used on its 17 circle 2G network.1 billion or HK$87 billion. 1992: Hutchison Whampoa and Max Group established Hutchison Max 2000: Acquisition of Delhi operations Entered Calcutta and Gujarat markets through ESSAR acquisition 2001: Won auction for licences to operate GSM services in Karnataka. another mobile service provider in India 2008: Vodafone acquired Dishnet Wireless. Initially.Mumbai (formerly Bombay) and launched commercial service as Hutchison Max in November 1995. the company grew its business in the largest wireless markets in India . In a country growing as fast as India. Hutchison Telecom announced that it had entered into a binding agreement with a subsidiary of Vodafone Group Plc to sell its 67% direct and indirect equity and loan interests in Hutchison Essar Limited for a total cash consideration (before costs.
Wherever you go. Another recent successful ad campaign in 2003 featured a pug named Cheeka following a boy around in unlikely places.Hutch was often praised for its award winning advertisements which all follow a clean. with the tagline. The simple yet powerful advertisement campaigns won it many admirers. A recurrent theme is that its message Hello stands out visibly though it uses only white letters on red background. our network follows. 30 . minimalist look.
Sex ratio of the respondents PARTICULARS MALE FEMALE NUMBER 120 180 %AGE 40% 60% 200 180 160 140 120 100 80 60 40 20 0 NUMBER %AGE MALE FEMALE INTERPRETATION: The graphical representation of the table shows that out of 300 respondents 120 were male and 180 were female. Do you have any mobile Connection? 31 .DATA ANALYSIS AND INTERPRETATION DEMOGARPHIC FEATURES OF REPONDENTS 1. 1.
PARTICULARS Yes No NUMBER 300 0 %AGE 100% 0% 350 300 250 200 150 100 50 0 NUMBER %AGE Yes No INTERPRETATION: All the respondents had mobile connections. 2. How many mobile connections do you have? 32 .
3. of respondents 243 57 0 0 No. of respondents 243 INTERPRETATION: out of 300 respondents 243 says that they had 1 connection while 57 were having 2 connections. of respondents 300 250 200 150 100 57 50 0 1 2 0 3 0 >3 No. of respondents 187 33 .particulars 1 2 3 >3 No. Which service are you using? Particulars Prepaid No.
postpaid 113 No. 4. of respondents Prepaid postpaid INTERPRETATION: Out of 300 respondents 187 were using prepaid connections while 113 respondents were using postpaid connections. of respondents 200 180 160 140 120 100 80 60 40 20 0 187 113 No. Which Mobile connection are you currently using? PARTICULARS NO.OF RESPONDENTS 34 .
Are you satisfied with the services? PARTICULARS TA T A NUMBER 35 . 98 were using Vodafone. 19 were using BSNL and spice.AIRTEL VODAFONE BSNL SPICE RELIANCE TATA INDICOM 154 98 19 19 6 4 NO.OF RESPONDENTS VO INTERPRETATION: Out of 300 respondents 154 were using airtel. 5.OF RESPONDENTS 180 160 140 120 100 80 60 40 20 0 NE NC E TE L DA F RE LI A IN DI CO AI R SP IC E BS N O L M NO. 6 were using reliance while 4 were using tata indicom.
Yes No 237 63 NUMBER 250 200 150 NUMBER 100 63 50 0 Yes No 237 INTERPRETATION: Out of 300 respondents 237 respondents were satisfied with the services of there particular service providers while only 63 were not satisfied. 6. Which facility attracts you most? PARTICULARS No. of respondents 36 .
44 by G.P. of respondents 63 44 5 COVERAGE CALL CHARGES ROAMING CHARGES G.COVERAGE CALL CHARGES ROAMING CHARGES G.S.P. 6 OTHERS INTERPRETATION: Out 300 respondents 182 respondents were attracted by the coverage facility. 5 by roaming charges.R.S while 6 were attracted by others.R.R. OF RESPONDENTS 37 .P.S. of respondents 200 180 160 140 120 100 80 60 40 20 0 182 No. Which advertisement media puts more impact on your buying decision? PARTICULARS NO. 63 by call charges. OTHERS 182 63 5 44 6 No. 7.
How much is your monthly expenses on mobile phones? PARTICULARS NO. 8. OF RESPONDENTS 0 ES V. OF RESPONDENTS 100 80 60 40 20 S NO.65 by news papers. OF RESPONDENTS 88 Less than 150 N EW M A O TH ER S 38 .V. MAGAZINES NEWSPAPERS INTERNET OTHERS 92 7 65 88 48 NO.V.T. 88 by internet. T. G AZ I N SP A ET PE R IN TE R N INTERPRETATION: Out of 300 respondents 92 gets aware of cellular services by T. 48 by others while 7 by magazines.
OF RESPONDENTS 180 160 140 120 100 80 60 40 20 0 Less than 150 150-350 350-500 Above 500 NO. From how long you are availing the services of this particular service provider? PARTICULARS 1 year NO. 88 had monthly expenses of less than 150. 9. OF RESPONDENTS INTERPRETATION: Out of 300 respondents most of the respondents monthly expenses were 150-350.150-350 350-500 Above 500 157 34 21 NO. 34 had 350-500 while only 21 were having monthly expenses of above 500. OF RESPONDENTS 92 39 .
OF RESPONDENTS 160 140 120 100 80 60 40 20 0 1 year 2 years 3 years More than 3 years 50 15 92 NO. 40 since 3 years while only 15 were availing the services from more than 3 years. 80 since 1 year.2 years 3 years More than 3 years 143 50 15 NO. 10. Would you like to change your current service provider in future? PARTICULARS Yes No 40 No. OF RESPONDENTS 143 INTERPRETATION: Out of 300 respondents 165 were availing the services of there particular service providers since 2 years. OF RESPONDENTS 67 233 .
No. But with the mobile revolution now we can find almost every student with mobile phone. OF RESPONDENTS 100 50 0 Yes No 67 233 INTERPRETATION: Out of 300 respondents 233 did not want to change there current service providers while only 67 respondents want to change there current service providers. 41 . OF RESPONDENTS 250 200 150 No. FINDINGS • Few years back mobile connections were not common among the students. • Most of the students prefer prepaid connections than postpaid connections.
Maximum number of students are loyal to there particular service providers and they were using there connections since 2 years. T. Maximum number of respondents were attracted towards the coverage facility and the least like the roaming services. C.V.• • • • • • Most preferred cellular company amongst the students is airtel and the least preferred company is reliance. BIBLIOGRAPHY BOOKS: • Marketing Research – G. and internet are the best media advertisements that put more impact on the students buying decisions The monthly expense of maximum students was ranging from 150-300. Mostly the students are satisfied with the services provided by the different cellular companies. Beri 42 .
ideacellular.in http://www.aspx http://www.co.rcom.bsnl.js p http://www.co.R Kothari Principles of Marketing – Philip Kotler Web Resources: • • • • • www.htm QUESTIONNAIRE For “STUDY OF STUDENTS PREFERENCE TOWARDS VARIOUS MOBILE SERVICE PROVIDERS” 43 .portal?_nfpb=true&_pageLabel=IDEA_Page_ AboutIdea http://www.gov.in/webapp/Communications/rcom/Aboutus/aboutus_home.com/IDEA.trai.• • Research Methodology – C.com/t-aboutus-ttsl-organization.tataindicom.in/about.
Which Mobile connection are you currently using? Call charges G. How many mobile connections do you have? Prepaid Airtel BSNL Reliance 5.Sexmale female 4. Which facility attracts you most? Coverage Roaming facility No Postpaid Vodafone Spice Tata indicom 4.R. Do you have any mobile Connection? Yes 1 3 3.S Others Specify…………………………………………… 44 .Name – Contact no.P. Are you satisfied with the services? Yes 6. Which service are you using? No 2 >3 5.
7. How much is your monthly expenses on mobile phones? Less than 150 350-500 service provider? 1 year 3 years future? Yes No If yes then why………………………………………………… 2 years More than 3 years 150-350 Above 500 Magazines Internet 9. Which advertisement media puts more impact on your buying decision? T. Would you like to change your current service provider in 45 .V Newspapers Others 8. From how long you are availing the services of this particular 10.