COMPILED BY

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SHIVANGI PRIYA 45 RAHUL VERMA 33 FDDI

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Swot analyis is nt right lots of spelling mistakes r there

INTRODUCTION
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Haldiram is a multi-cuisine Indian fast food restaurant. Started as a small time sweet shop in Bikaner in 1937 The 1st company to offer the traditional Indian snakes food In 1940s the company started 3 units till 1990s i.e. Kolkata, new Delhi and Nagpur Early of 1999s the 3 units split over

STRENGTH AS A BRAND
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First mover advantage The product quality and hygiene Value for the money product Rich culture heritage ² exchange of gifts For all age group Rignable price

MISSION & VISION
Mission Review, Recreate and Rediscover the trend of Healthy Eating and Innovate and Invent fresh new methods to Nourish and Delight everyone we serve. Vision Be the Trend Setter in the field of Healthy and Tasty Eating to Achieve a Sustainable Growth this will bring about an overall up liftment of the Organization , its People and the Society

SWOT ANALYSIS

PRODUCT
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Nankeen Sweets Sharbats Bakery items Papad Ice-cream Substitute product (potato chips, biscute,fast food and sweet shop)

PRICING
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Haldiram's offered its products at competitive prices in order to penetrate the huge unorganized market of namkeens and sweets.
5 10 18-35 40-70 95-200

PRICE RANGE OF 'NAMKEENS' OFFERED BY HALDIRAM'S ÂPack weight price 30 gms 85 gms 180 -250 400-500 1 kg

Package and style---

COMPETITORS OF HALDIRAM
Pepsi foods & Frito lays Bakeman·s Nathu·s Evergreen·s SM food Britannia lays Unorganized retailers

MARKETING MIX
Product  Namkeens (60%), sweets, sarbat, bakery items, papad and ice-creams  Use of technology to update the product  Haldiram·s have their expertise in dosas, ice-creams, Indian sweets and North Indian snacks which include samosas, pao bhaji, chole bhature and namkeen etc. This will continue to be the dominant positioning of Haldiram·s.

Packaging  Innovative and contemporary packaging filled with nitrogen  Long life and attractive packaging for impulse purchase Price  Competitive prices to penetrate the organized market  Packets of 85grm cost Rs, 10

Distribution  More than 6 lakh outlet in Nagpur and Delhi  For abroad customer internet marketing  Trade margin range from 27% to 45% depending on the item

CUSTOMER PROFILE 
  

Customer of unorganized market Youth section of the market Families (Target everyones)

ADVERTISEMENT 
  

word of mouth online promotion through print media attractive packaging

To cater more customers Haldiram must do the advertisement and should come with innovative ideas like whole India can be divided into east, west, north and south. And different mode of media can be used like«..  East--- newspaper and hoardings  West³traditional method  South³events, newspaper, television and new media  North³FM radio, event, newspaper and new media

FRANCHISE OPPORTUNITY     

Haldiram·s are developing their own internal systems. Until and unless, they are strong in-house, they would not like to expand. They would rather like to grow steadily but at the same time have everything in control. They are definitely thinking of giving their franchisees. Haldiram·s don·t want to go far from Delhi so in order to have maintained control and face the initial problems more effectively. They can even take it in another way that they buy a place, they invest everything and they manage it in the way of franchisee. and at the same time, they don·t affect their brand name also because that will be done everything in house.

IMPORTANCE OF FRANCHISING 
     

Leveraging on a recognized brand name Enhancing business image Ensuring consistent quality Attaining higher productivity/better motivated staff Access to good locations Economies of scale Reducing risks of failure

HOW TO TAKE FRANCHISE

BENEFIT TO FRANCHISEE TAKING THE FRANCHISE 

Independent- no risk of losing the job you are your owner Low risk as compared to an entrepreneur Establish product /services- already these products are doing well in the market and being sold successfully. Experience of the franchisor Brand recognition Loan easily available 

 

 

BENEFIT TO THE FRANCHISOR GIVING THE FRANCHISEE 
   

Rapid expansion Share business risk Group power Higher return on capital investment Brand leverage

CHALLENGED FACED BY HALDIRAM  

A major problem they face in day to day working in food industry is that the customer·s in India prefer everything fresh, they are not very much interested in packaged food even today, apart from namkeens So, that is a challenge, which is driving Haldiram·s to develop improved packaging.

FUTURE PLAN OF HALDIRAM 
 

To increase export To increase the existing strong distribution network To launch egg-less bakery item

FRANCHISE AGREEMENT
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When we buy a franchise we enter a legal relationship with the franchisor. The length document which is being prepared to be in the relation with the franchisor is known as franchisee agreement. An agreement must contains the following important clauses: Territory Premises and leases Tenure renewal 

  
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Cost and financial consideration Opening The manual Obligation Document from the franchisor sideLetter of offer Franchise manual Franchise agreement Document from the franchisee sideFranchisee proposal A suitable site for the franchise agreement

SUGGESTION 
    

diversifying into innovative products increase the no. of outlet better promotion home delivery explore the possibility of opening the outlets in foreign market customer service

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