DIRECTORATE OF DISTANCE EDUCATION
GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR
COURSE CURRICULUM FOR MASTER OF BUSINESS ADMINISTRATION THROUGH DISTANCE EDUCATION
THE PROGRAMME TARGET GROUP Master of Business Administration (Through Distance Mode) is a four semester plus project programme and has been designed to cater to the senior level managerial requirements of business and industry. The target clientele among others are : I. II. III. Who intend to pursue higher studies while in employment or selfemployment. Who intend to acquire master’s degree in business administration while pursuing studies simultaneously for any other course. Who are residing in such remote areas where facilities for the studies in MBA are not available. The evaluation will be done on the basis of performance in the written examination. Each paper will carry 100 marks (Except Paper CP-403). The duration of written examination for each paper shall be three hours.
PROMOTION AND SPAN PERIOD
(i) (ii) (iii) The span of the programme is five years from the date of commencement of the programme. The minimum marks for passing the examination for each semester shall be 40% both in each paper and aggregate for all the courses of the semester. The degree shall be awarded to successful students on the basic of the combined results of the first year and second year as follows : (iv) Securing 60% and above Securing 50% or more but less then 60% marks Securing less then 50% marks : : : Ist Division IInd Division IIIrd Division
A student to be eligible for award of degree has to clear all the papers offered during the programme with in the span of five years.
COURSE SCHEME : FIRST YEAR SEMESTER -I
Course Code Course Title Division of Marks TOTAL MARKS CP - 101 CP-102 CP-103 CP-104 CP-105 CP-106 Management Process Organizational Behaviour Managerial Economics Environment Management Accounting for Managers Business Communication Computer Applications in Management
(2) 100 100 100 100 100 100
Duration of Exams
3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs.
SEMESTER-II CP-201 CP-202 CP-203 CP-204 CP-205 CP-206 Human Resource Management Financial Management Marketing Management Production and Operations Management Statistical Analysis Research Methodology 100 100 3 Hrs. 3 Hrs. 100 100 100 3 Hrs. 3 Hrs. 3 Hrs. 100 3 Hrs.
COURSE SCHEME : SECOND YEAR
During Second year in addition to compulsary papers and project studies, a student will have to choose one specialization area comprising four papers in each of the third & fourth semesters.
CP - 301 CP - 302 Business Policy and Strategic Analysis Business Legislation 100 3 Hrs. 100 3 Hrs.
(Plus all the four papers from any one area of specialization)
CP-401 CP-402 CP-403 Entrepreneurship Development Research Project Comprehensive Viva-voce
(including Viva-voce on Research Project)
100 100 50
(Plus all the four papers from any one area of specialization)
LIST OF PAPERS OF VARIOUS SPECIALIZATION AREAS
3RD SEMESTER FM-303 FM-304 FM-305 FM-306 4TH SEMESTER FM-404 FM-405 FM-406 FM-407 MARKETING 3RD SEMESTER MM-307 MM-308 MM-309 MM-310 Advertising Management Sales Management Consumer Behaviour Rural Marketing 100 100 100 100 Management of Financial Services Project Planning. Analysis and Management International Financial Management Financial Derivatives 100 100 100 100 Corporate Taxation Security Analysis and Investment Management Management of financial Institutions Principles of Insurance and Banking 100 100 100 100
4TH SEMESTER MM-408 MM-409 MM-410 MM-411 Product and Brand Management E-Commerce International Marketing Marketing of Services 100 100 100 100
ORGANIZATION BEHAVIOURAND HRD 3RD SEMESTER OBH-311 OBH-312 OBH-313 OBH-314 4TH SEMESTER OBH-412 OBH-413 OBH-414 OBH-415 Management Training and Development Organizational Change and Intervention Strategies Human Resource Development: Strategies and Systems Cross Cultural and Global Management 100 100 100 100 Management of Industrial Relations Managing Interpersonal and Group Process Human Resource Planning and Development Organizational Effectiveness & Change 100 100 100 100
IB-315 IB-316 IB-317 IB-318
International Business Environment Export-Import Procedures. Documentation and Logistics India’s Foreign Trade & Policy Foreign Exchange Management
100 100 100 100
4TH SEMESTER IB-416 IB-417 IB-418 IB-419 International Financial Management International Marketing Global Human Resource Manangement E-Commerce 100 100 100 100
INTORMATION TECHNOLOGYMANAGEMENT 3RD SEMESTER ITM-319 ITM-320 ITM-321 ITM-322 Management Support System System analysis and Design Data base Management Internet Programme for E-Commerce 100 100 100 100
4TH SEMESTER ITM-420 ITM-421 ITM-422 ITM-423 ERP RDBMS & SQL Concepts Applications Development Using Oracle e-CRM
100 100 100 100
. Prentice Hall Ins. H. Management.7th ed. 10th ed. skills and roles in an organization... 5th ed. 1995 Robbins. New Jersey. 3. 4. 1996. S. group decision making.DETAILED SYLLABUS FOLLOWS. 1995. Prentice Hall of India. Values. Robbins. Hand Wechrich. McGraw Hill. Organizational Behaviour. 7th ed. Individual decision making and problem solving.Management. Work stress. Managerial processes... Organizational Behaviour.P. 2. Personality. Suggested Readings 1.
MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOUR
Objectives The objectives of the paper are to familiarize the students with basic management concepts and behavioural processes in the organization. Englewood Cliffs. New York. Social Responsibility of Business. Attitudes. Koontz. New Delhi. functions. F. Luthans. New York..
. Understanding and managing group processes interpersonal and group dynamics applications of emotional intelligence in organizations. Perceptions. Learning..P. Course Contents Evolution of management thought. communication. Systems and contingency approach for understanding organizatios. McGraw Hill. 1996. Understanding and Managing organizational system-Organizational design and structure. Work Motivation. Understanding and Managing individual behaviour. Leadership and influence process. S.
income and substitution effects. CPI. Management 6th ed.. Concept and Measurement of National income. Market Structure .M.. Emphasis is given to changes in the nature of business firms in the context of globalisation. Course Contents Concepts and techniques.competition. cost curves. revealed preference and demand forecasts. Synthesis of Monetary and Real Factors. Englowed Cliffs.GNP and GDP . ownership and control. break-even analysis. Delhi-2001 Staw. Stoner. New Jersey. B. Fiscal impact and investment.5. Prentice Hall inc. New Delhi. marginal analysis. Sage Publications.Gross Domestic Savings-Gross Domestic Capital Formation.
. J etc. Macro Economics Aggregates and Concepts . 6. Psychological Dimensions of Organizational Behaviour. Determination of National income-Consumption Function. All questions will carry equal marks. 7. 2nd ed. oligopoly. organizational slack.. 1995. Dalip Emotional Intelligence at Work. 1996. Nature of business decision-making. to attempt any five questions. Production and cost-returns to scale.profit maximisation. optimisation: Theory of Demand-demand functions. monopoly. sales maximization. Response Books.WPI. Theory of Firm . Prentice Hall of India. and inflation-Employment-Balance of Payments-Money Supply and Monetary Policy-Fiscal Policy.
Note: The examiner will set eight questions in all and the students would be required
Objectives The objectives of this course is to acquaint the students with concepts and techniques used in Micro-Economic Theory and to enable them to apply this knowledge in business decision-making.Aggregate Consumption .
Singh. non-price competition.
Implications of human population growth. New Delhi Tata McGraw Hill 1985. Heat. Managerial Economics. Young. Koutosoyiannis. Basic Concepts and their application in Business. Economics Theory and Operations Analysis. A. All questions will carry equal marks. 1996. Macmillan. Modern Micro Economics.. 2000 Baumol.J. 4. & Philips K... Chopra. Energy Management: Fundamentals Fossil Fuels use. Milgrom. Environmental Auditing. Green Funding . ISO 14000. W. 1996. Limits to growth. New Jersey. 3.Environmental Taxes Shifts. Adhikary. Environmental Management System: EMS Standards.
.P.Y.Sustainable Development. 5. New York. Economics..Suggested Readings 1. Economics . Excel Books. CP-103 Environment Management Objectives The objective of this course is to acquaint the students with concepts and environment and their use in managerial decision-making. O. 3rd ed. Environment and Business Schools. Corporate Mergers. Environmental Management & valuation: Environmental Accounting. Clearance/Permissions for establishing industry. 1992. Prentice Hall Inc. Paul G. Organization and Management Engieweed Cliffs. Course Content Environmental Management fundamentals . Business Economics. Managerial Economics. Prentice Hall Inc. industrial Ecology and Recycling industry. New Delhi. Ecosystem concepts. New Jersey. Energy production and trade. Energy Balance. 2. 1991. P and Roherts J. M. 6. New Delhi. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Prentice Hall.
N. All questions will carry equal marks. Generally Accepted Accounting Principles.: Enviromental Economics. IPRS. Environment & Pollution Law Manual. Forest & Products and Trade. Water. Importance and Scope. N. 2000.T. GATT / WTO Provisions. Dass: Environmental Accounting. 2000. Gupta. New Delhi. Land Pollution. New Delhi. G. 3. Trade in wastes. CP . New Delhi. 2.. Vikas Publishing House New Delhi.: Environmental Management.104 : ACCOUNTING FOR MANAGERS Objectives The basic purpose of this course is to develop an insight of postulates. Excel Books. Role of NGO’S PIL. MacMillan India Ltd.N. Pollution & Waste Management . 1997. Uberol. Ansari Road. Hoistad. Role of Biodiversity in International Trade. Oxford University Press.Environmental Ethics. 1996. Course Contents Financial Accounting . 4.K. Pandey. Marg. 5. G.Concept. Environmental Management. Environmental Laws: Acts Patents. Water. Road Karnal.Air. Charles D.G. to attempt any five questions. 6. 1997. S. Suggested Readings 1.. Mohanty. K. 19.. 1997. Wheeler Publishing. Harley. Bio-ethics. Approaches to Corporate Ethics. Preparation of Financial Statements with Special reference to analysis of a
Note: The examiner will set eight questions in all and the students would be required
. Environmental Management Trade and Environmental Management Debt and Environment.K. Nick: Environmental Economics. Universal law Publishing. New Delhi. principles and techniques of accounting and application of financial and accounting information for planning decision-making and control.
Financial and Managerial Accounting. The Statement of Cash Flows. Reconciliation and Integration between Financial and Cost Accounts. 1994. Serge. 3. Illinois. Financial and Management Accounting. Hingorani. Marginal Costing and Absorption Costing. 1996. New Delhi. New Delhi. Houghton Miffin Company. Cost ledger and Control Accounts. Bhattacharya S. Importance and Scope. 7. and Reece J.Concept. Zerobase Budgeting. Suggested Readings 1. Overhead Cost and Control. and Dearden J. Job and Process Costing. Anmol Publicatopms. Standard Costing and Variance Analysis. Accounting Principles.K.N. Sultan Chand. Irwin. Cost Accounting .L. 6th ed. etc.R. 1992. Budget and Budgetary Control. Principles of Financial and Management Accounting. New Delhi. Funds Flow Analysis.S. LE and Matulich. 1995. New York. 1990. Mc-Graw Hill. 1997. Madhu. Prentice Hall Inc. Accounting for Management. 6. Homewood. Boston. A.. N.. 4. Management Accounting . Needles. Vikas. Belverd. Text and Cases. Financial Statement Analysis. Englewood Cliffs. Inventory Valuation and Depreciation. New Jersey. Charles etc.. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. and Ramanathan. 2. Homgren. Relevant Costing and Costing for Decision-Making. Performance Budgeting. Richard D.Balance Sheet and Measurement of Business Income.. 1994. Financial Accounting. 5th ed.ecords and Processes. All questions will carry equal marks. Anthony R. Vij. Management Accounting. Heitger. 5. Need.
2. “Sucessful Business Communications” 3rd ed. Suggested Readings 1. Joel and Branchaw. Do’s and Don’t of business writing: Commercial letters. Allyn and Bacon Boston. 1987. Richard. Oral and Non-Verbal communication .
. 3. Chicago. 2nd ed. “Business Communication: From Process to Product”. 1976. Herta A and Peck. Effective communication skills. and negotiations. Legal aspects of business communication. Treece. “Communicating in Business”. New Delhi. 1988. John Wiley. “Effective Business Communications”. Maira. Writing business reports. public speaking. 1987. Barriers and gateways in communication. process of communication. Tata McGraw Hill. 5. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. New York. Chicago Hatch. C Gienn etc. Bernadine P. “Business Communications: Principles and Applications” 2nd ed. Pearce. 1977 Science Research Associates. All questions will carry equal marks. Murphy.presentations of reports. Course Contents Importance and nature of business communication. Bowman.CP-105: BUSINESS COMMUNICATION Objectives The course is aimed at equipping the students with the necessary techniques and skills of communication to inform others inspire them and enlist their activity and willing cooperation in the performance of their jobs. Dryden Press. 4. Charrles E.
Basics of Data Processing.An Introduction . Fort Worth. Program Development Cycle. Suggested Readings 1. Introduction to a Micro Data Base Manager. Programming Concepts.Software Packages . Input-Process-Output Analysis. Presentation Graphics . Dryden. Range.An Introduction . 1992. Data Hierarchy & Data File Structures. Use of Files in Programming. Generations of Computers and Computer Languages.Types/Organization. Creation of spreadsheet applications. John and Grudnitshki Gary. Personal Computers in Business.. Flow Charting. File Desing & Report Design. Relevance of Data Base Management Systems and Integration of Applications. Networking . foundations of Business Systems.Computers in Business. Data Base Functions in spreadsheet. Modes of Data Processing . 2. Application Portfolio Development. Components of a Computer System.Computer Software systems. Graphics on Spreadsheet. Master & Transaction File. New York. Course Contents Computers . John Wiley.Creating a Presentation on a PC. Data Communications. 1989. Management of Data Processing Systems in Business Organizations. Formulas.LAN & W A Ns.Disk Operating System and Windows. Data Files.
. Information Systems: Theory and Practice 5th ed. Van Over. Introduction to a spreadsheet software. Text Processing Software. Functions. Burch. PC . Report Generation & Label Generation. David. Software Development Process.CP-106: COMPUTERAPPLICATIONS IN MANAGEMENT Objectives The objectives of this course include developing an appreciation of different software and hardware systems available in the industry among the students and build up the experience of computer usage in business organizations with specific reference to commercial data processing systems. Indian Computing Environment. Elements of Computer System Set-up.
Attracting and Selecting Human Resources. Estrada. Pinter. Course Contents Concepts and Perspectives on Human Management. Job Analysis and role Description. Manapower Training and Development. Dispute Resolution & Grievance Management. Corporate Objectives and Human Resource Planning. K. CP-201 : HUMAN RESOURCE MANAGEMENT Objectives In a complex world of industry and business.. organizational efficiency is largely dependent on the contribution made by the members of the organisation. Susan. 2nd ed. Career and Succession Planning. Moss Jones. Computers.. Englewood Cliffs. New Delhi. 7.L. Employee Empowerment. L.
. New Jersey. Computer Concepts and Uses 2nd ed. 1987.. O’Reilly. 5. The Objectives of this course is to sensitize students to the various facets of managing people and to create and understanding of the various policies and practices of human resource man agement. 4. Methods of Manpower Search. John. Automating Managers: The Implications of Information Technology for Managers. All questions will carry equal marks. Summer.
Eliason. Human Resource and Personnel Management Tala Mc Graw Hill. PerformanceAppraisal and Potential Evaluation. Englewood Cliffs. 1993. Long. London. Connecting to the Internet. Prentice Hall Inc. 6. Human Resources Management in a Changing Environment.
Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Chicago. New Jersey. 1990. Science Research Associates. Industrial Relations & Trade Unions. Employee Welfare. M.3. 1997. Prentice Hall Inc 1988. On-Line Business Computer Applications. Aswathappa. Suggested Readings 1.. Induction and Socialisation. Job Evaluation & Wage Determination. A. 1986.A. Sebastopol. C.
J. Financial Modeling. A& Saiyadain M. Management of Working Capital . Kogan Page. Shortterm Financing Investements.
Stone. Instruments of Long Term Finance. 1966. Internal Financing and Dividend Policy. New Delhi.
6. Operating and Einancial Leverage. Human Resource and Personnel Management Richard D. Personnel Management. Weighted Average Cost of Capital.. Trwin. CP-202: FINANCIAL MANAGEMENT Objectives The purpose of this course is to acquaint the students with the broad framework of financial decision-making in a business unit. Cost of Different Sources of raising Capital.
Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 1984. Optimum Capital Structure. Financial Analysis and Control. 1993. Time Value of Money.
Monappa. Human Resource Management. New York.
5. D A & Robbins S P. Ed. Methods of Capital Budgeting. Illinosis. Holloway. 2nd. John Wiley. The New International Manger. Investment and Capital Structure Decisions. Sage.2. 5th ed. Lloyed and Leslie W. V & Mattock J.Cash.. 1995.
3. Performance Measurement and Evaluation. Tata McGraw-Hill. Receivables and Inventory Management. 4.
De Cenvo. CostVolume-Profit Analysis. All questions will carry equal marks.
. 1994. Rue. Course Contents Aims and Objectives of Financial Management. New Delhi. London. Valuation and Rates of return.
Financial Management and Policy. 1997. Johe Wiley.Anmol. 5th ed. Financial Management and Policy. Richard A and Myers Stewart C. Organising and
. 1998. Stephen H. V. co-operation and conflict management. Understanding consumer and Industrial markets. Principles of Corpoate Finance. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. New Delhi. Winger. publicity and personal selling. Targeting and positioning.K. The Marketing environment and Environment scanning. Macmillam Publishing Company. New Delhi. Bernard and Mohan. Archer. Promotion decisions . Corporate orientations towards the marketplace. New Jersey. James C. McGraw Hill. Principles of Financial Management. 1997.selection. Van Home. 4.. 6.. Financial Decision Making. Channel managment . 1991. 10th ed. branding and packaging decisions. sales promotion. John. advertising. 5. 3. Bhalla. Nancy. 2. New York. etc. New Delhi. All questions will carry equal marks. Product decisions . new product development.product mix.Suggested Readings 1. New York. Financial Management. Englewood Cliffs. 1996. Prentice Hall Inc. 1990. Market segmentation. strategies and issues involved in the marketing of products and services. CP-203:MARKETING MANAGEMENT Objectives The Purpose of this course is to develop and an understanding of the underlying concepts. Pricing methods and strategies. Marketing information system and Marketing research. 2nd ed.. vertical marketing Implementation and systems. product life cycle. Course Contents Nature and scope of marketing. Hampton. Prentice Hall of India.promotion mix. Brealey.
McGraw Hill. Control.Equipments. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. B. Prentice Hall of India. Planning. Consumerism. Vikas 1988. S. Enis. Philip and Armstrong. All questions will carry equal marks. New Delhi. Operations decisions . MacMilian. Philip. 6. Marketing Management: Analysis. Material Handling Principles . William. 1997. Types of Manufacturing Systems & layouts. 1994. Productivity improvement in operations through layour engineering and quality management etc. Kotler. New Delhi. Principles of Marketing. S. Line Balancing .Problems. Stanton. New York. Neelamegham. 1990. Implementation and Control. Layout Planning andAnalysis. Prentice Hall of India. VS and Namakumari. Capacity
. CP-204: PRODUCTIONAND OPERATIONS MANAGEMENT Objectives The Course is designed to acquaint the students with decision making in: Planning. Fundamentals of Marketing.. Suggested Readings 1. scheduling and control of Production and Operation functions in both manufacturing and services. New issues in marketing . New Delhi. Kotler. Legal issues. Greem marketing. Evaluation and control of marketing efforts. Course Contents Nature and Scope of Production and Operations Management. Marketing Classics: A Selection of Influential Articles. replenishement and control of materials with reference to both manufacturing and services organizations.implementing marketing in the organisation. New Delhi. Marketing Management: Planning.M. McGraw Hill. G. 3.Production Planning and Control-in Mass Production-in Batch / Job Order manufacturing. J. 1991. 2. Ramaswamy. 4. Marketing in India: Cases and Readings. Facility Location. 5. New York. 1994.Globalisation. Effective and efficient flow.
Illinois. RJ. New York.Work Study. Materials Planning Budgeting and Material Requirement Planning. Stores Management. All questions will carry equal marks. E E & Ebert. Homewood. Englewood Cliffs. Lamar. CP-205 : Objective The objective of this course is to make the students learn about the application of statistical tools and techniques for decision making. 1984. 1995. Dobler. 2. Chary. Maintenance Management. Moore. New Delhi. New Delhi. Suggested Readings 1.Industrial Safety.Aggregate Planning .Planning-Models. 1987. Production and Operations Management.. 4. John Wiley. Tata McGraw Hill. E S. Amrine Harold T. Material Management: An Overview of Material Management. New Jersey. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. FG and Hendrick. Process Planning . Work Measurement. McGraw Hill. JIT. Richard D. Irwin. Prentice Hall of India. 6th ed. Statistical Process Control. 6. Work Environment . 1993. Dilworth. Purchase management. Total Quality Management. Prentice Hall Inc.Scheduling . ISQ-9000. 1992. James B. Donald W and Lee. 7. Work Sampling. Operations Management: Design. Safety Management. Admn. Modern Production Management. Purchasing and Materials Management. New York. Production and Operations Management. Method Study. Buffa. McGraw Hill. Material Planning and inventory Control. Singapore. 5. Quality Assurance . 1989. T E. S N. 1992.maintenance Management Concepts . Manufacturing Organisation and Management. 3. etc. Production/Operations Management.Acceptance Sampling.
.. Planning and Control for Manufacturing & Services.
Rank tests. Sampling and non-sampling errors. Sampling and Data Collection: Sampling and sampling (probability and non-probability) methods. Uses and problems. Tests of adequacy. Process under control and out of control. and interview.hypotheses and errors. questionnaire. Non Parametric Tests : chi-square tests. Utility theory.schedule. splicing overtapping index series. dispersion. Weighted aggregative indices . Quality control charts .
. Probability Theory: Probability . and normal distributions.Z tests. Statistical Estimation and Testing: Point and interval estimation of population mean. and variance. Addition and multiplication probability models. Warning limits. Statistical testing . and skewness. Probability Distributions: Binomial.Course Contents Univariate Analysis: An overview of central tendency. Sample size. Conditional probability and baye’s theorem. Laspeyre’s and Paasch’s indices compared. and F tests. Primary data collection techniques .lasperyre’s and Paasch’s indices.Wallis test. Sign tests. Large and small sampling tests . Their characteristics and applications. Poisson. proportion. wilcoxon Signed . Data sources: Primary and secondary. Special problems -shifting the base. relative and subjective probability.purpose and logic. Wald . Kruskal . Statistical Decision Theory: Decision environment. Constructing a control chart computing the control limits (X and R charts).Wolfwitz tests. Expected profit under unvertainty and assigning probabilities. Statistical Quality Control: Causes of variations in quality characteristics. Correction and Regression Analsis: Two variables case. Index Numbers: Meaning and types. Sampling distributions and their characteristics.Classical. Law of Large Number and Central Limit Theorem. Indices of weighted average of (price -quantity) relatives.
CP-206: RESEAECH METHODOLOGY
objective To equipe the students with the basic understanding of the research methodology and to provide an insight in to the application of modern analytical tools and techniques for the purpose of management decision making. Attitude Measurment Techniques. NJ.Control charts for attributes .Exploratory . Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 5. Kohler: Statistics for Business & Economics. Motivational Research Techniques. Macmillan. Prentice Hall. 4. Problem Formulation and statment of Research Objectives. Lawrence B. Administration of Surveys. Harper Collins. Hien. Morse: Statistics for Businss & Economics.P: Statistics for Business and Economics. Acceptance sampling. Descriptive and Experimental Research Designs.fraction defectives and number of defects. Organisation Structure of Research Process. Value and Cost of Information . R. Field Work and Tabulation of Data. Watsnam Terry J. Hooda. 3.
. and Keith Parramor: Quantitative Methods in Finance International. Prentice Hall. Course Contents Nature and Scope of Research Methodology. Heinz. Methods of Data Collection Obsevational and survey Metods. 6. Richard I and David S Rubin: Statistics for Management. Research Designs . London. NY. Sample Design an Appropritate Statistical Technique. Quantitative Approach to Managerial Decisions. Levin.Bayesian Decision Theory. L. Delhi. Harper Collins. 2. Suggested Readings 1. Questionnaire Design. New Delhi. Thompson Business Press. All questions will carry equal marks. New York.W.
and S. Concept of Value Chain. Neil.. 1976.Locke: Composing Qualtative Research. Sage Pub. S. Discriminant Analysis. Use of SPSS and other Statistical Software Packages. Advanced Techniques for Data Analysis . 1983. Conjoint Analysis.. Survey Methods. Objective and Policies: EnvironmentalAnalysis. Management Researsh. 3rd ed. Course Contents Business Policy as a Field of Study: Genral Management Point of View: Vision. Exploring Research. Sultan Chand. Prentice Hall.Analysis of Data. Andrews. New Delhi. Fox..1997 attempt any five questions. Competitive Advantage of a Firm. Note: The examiner will set eight questions in all the students would be required to
SECOND YEAR: 3RD SEMESTER
CP-301B :BUSINESS POLICYAND STRATEGICANALYSIS Objectives The Objectives of this course is to develop a holstics perspective of enterprise. Floyd J. Factor Analysis. Tracy: Randomized response: A Method of Sensitive surveys. 1993. Plenum Press.2001.
. Impact Matrix. 5. J A and P.B.. State Pub. Multidimensional Scaling and Clustering Methods Applications. 3. Jr. NJ. Strategic Profile of a Firm. Bennet. Suggested Readings 1.E. 4. FM. 6.. Tools and Techniques for strategic Analysis. All questions will carry equal marks. Statistical Metods...ANAOVA .Sage Pub. Industry Analysis. Salkind. 2. 30th ed. BCG Matrix. Roger... Mission. Gupta. Fowler. SWOT Analysis. NY.. The Experience Curve. Koren and Maren D. 7. 1986. GEC Model. Withey Social Indicators of Well Being. Framework for Analysis Competition. critical from the point of view of the top executives. Golden. Biddle. 1997.P. ILO. 2nd ed.
The Negotiable Instruments Act. Tom. Memorandum and Articles of Association.302: BUSINESS LEGISLATION The Course is designed to assist the students in understanding basic laws affecting the operating of a business enterprise.. New jersey. Implanting Srategic management. C R etc. Course Contents The Indian Contract Act. 1956. Nature and types of Companies. 5. N S Strategic Management Englewood Cliff. 1881: Nature and types. Right of an Unpaid Seller. 1984.Arbitratin. Performance of Contracts..Hill 1998. attempt any five question will carry equal marks. Homewood. Harvard Business School Press. 1872: Essentials of a Valid Contract. CP. Hax. Dishonour and Discharge of a Nigotiable Instruments. Void Agreements. Ansoff. Holder-in-Due Course. Business School in a Box New York. Formation. Prospectus Allotment of Share and Capital Membership. 3rd ed. Hamel. Business Policy: Text and Cases 6th ed.
Note: The examiner will set eight question in all and the students would be required to
. The companies Act. 4. New jersey. Macmillian 1995. Breach of Contract and its Remedies. Budhiraja. S B and Athreya. H lgor.Suggested Readings 1. The Sale of Goods Act. Richard D Irvin. C K Competing for the Future Boston. Englewood Cliffs. Prentice Hall Inc. Prentice Hall inc. Negotitation and Assignment. new york McGRAW. M B Cases in Startegic Managment New Delhi. Christensen. 3. Strategic Managment and business policy.. G and Prahlad. 7. Glueck. Quasi-Contracts. Peters. A C and Majlut. 6. Tata Mc Graw-Hill 1996. William F. 1987. 1994. 2. 1930: Formation of a Contract. illinois. 1984.
Bombay. Wadhwa.Guide to the companies Act. S. N. pre-training work. Role and importance of entrepreneur in economic groth. types and significance.. Lucknow.
Note: The examiner will set eight questions in all and students would be required to
SEMESTER-IV CP-401 : ENTREPENEURIAL DEVELOPMENT
Objective The objective of this course is to expose the students to the growth of entrepreneurship in developing countries with reference to Inddia. Target group. Management and Meetings. N. The Negotiable InstrumentActs. stages of performances. sources of ideas.1980 Ramaiya. Course Contents Entrepreneurial traits. 4. New Delhi. JS. Support. Search for business idea. Tuteja. attempt any five questions. Nagpur. Competing theories of entrepreneurship. Consumer Protection Act and Cyber Laws.M. Prevention of Oppression and Mismanagement Winding up. SK Business Law For Managers.M. idea processing. N-Achievement and management success in rural area. Innovation end entreprencur. 11th ed.History. Entrepreneurial Input. Eastern.Entrepreneurial Development Programme in India.. Lectures on Company Law. Shah. Khergamwala. Avtar singh. Accounts and Audit Compromise Arrangements and Reconstrution.1996. Tripathi. Qualities and functions of entrepreneurs. Sultan Chand.M. 2. Tripathi. characteristics of Entrepreneurial types. Entrepreneurial Behaviours and entrepreneurial motivation. 1998. A.1990. Definitions. All questions will carry equal marks. Objectives. Establishing Entrepreneurs System. Company Law. 3. P. 5.1992.
.objectives. Policy towards SSI’s. Suggested Readings 1.anning and EDP. selection of centre. Govt.Borrowing Powers. Bombay.
Kumar. However. David E. 1990. “Entrepreneur & Environment” . 1977 John Wiley. Marketing. Desai. A N. “Entrepreneurship in Small Industry”. Udai and Venkateswara Rao. Drucker. Free Press. Sources and criteria of financing. New York. 1990. 1985. 7. McClelland.input requirements. Note: The examiner will set eight questions in all and students would be required to attempt any five questions. 1000/upto 30th of July of the respective year of final year of MBA students (Please refer prospectus). Technical assistance. The following are the guidelines for synopsis and project report :
. Books.”Project Feasibility Analysis”. T. Peter. D C and Winter. “Planning a Small Scale Industry: A Guide to Entrepreneurs”. IB. Jain Rajiv. the late submission of the synopsis will be allowed (only in hard cases) with late fee of Rs. marketing assistance.e. Cliffton. Discovery. 3. HRM etc. Heinemann. Finance.AHandbook on Learning Systems”. 1969. Davis S and Fyfie. “Innovation and Entrepreileurship”. New York. “Developing Entrepreneurship . sickness of units and remedial assistance. Delhi. Pareek. Preparation of feasibility reports and legal formalities and documentation. Ashish. New Delhi. All questions will carry equal marks. IT. 4. New Delhi. they will have to get the synopsis approved from the directorate. 6. 500 upto 30th June and Rs. Suggested Readings 1. CP-402 : RESEARCH PROJECT The students of MBA IV semester have to work on a project in any one of the functional areas of business management i. 1984. 1978.S. S. W G. Learning Systems. Prior to submission of the project report to the directorate. fixed and working capital assessment. 5. 2. S A. “Motivating Economic Achievement”. Delhi. London. The last date of submission of synopsis will be 31st May of the second year.
2. Synopsis is a proposal for research project which the student will carry out in consultation with his/her guide and send the same to the Directorate of Distance Education for approval. Tools of analysis) Scope / Relevance of Proposed Study Proposed Questionnaire (if any) References
Note :. The contents of the synopsis should be : (i) (ii) (iii) (iv) (v) (vi) (vii) Title of the project Review of literature and Problem Statement Objectives of the proposed study Research Methodology (Sources of data. Research Project must be started at the onset of 4th semester. Sampling. each student of MBA has to work on Research Project selecting a topic from his/her specialization area.Contents must be in the above sequence to bring uniformity of structure.DIRECTORATE OF DISTANCE EDUCATION
GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY. Each student will prepare a synopsis of 5 to 10 pages on the topic chosen by him / her. HISAR
Guidelines for Research Project for MBA .Paper CP 402
As per the syllabi of MBA distance education. 3. In Resesrch Methodology.
. the students should write the methodology to be used by them in the completion of the Project. the students are required to follow the under mentioned guidelines :1. Research Project will carry 100 marks. In preparing the Project. The topic of Project should be related to the area of specialization from the broader field of management and the topic must be finalized in consultation with guide/project supervisor. The copy of the Tital page of approved synopsis duly signed by the evaluator must be added in the end of the Project Report.
4. Each student will choose a guide / research supervisor whose acceptance with his/ her signed bio-data must be sent alongwith synopsis to the Directorate of Distance Education for approval. 5. The guide must have research experience in the relevant field and the same must be mentioned in his/her biodata sent for approval. 6. 7. The Research Project may be based on primary or secondary data or both. The contents of the final Project Report to be submitted should include : (i) (ii) (iii) (iv) (v) (vi) (vii) Introduction and Rationale of the topic chosen. Literature review and problem formulation. Objectives and research methodology. Analysis and interpretation of data. Conclusions/findings and recommendations/suggestions. References/Bibliography in specified format. Appendix. (a) (b) (c) (d) (e) (f) Questionnaire, if any Interview schedule, if any List of the companies surveyed. Raw data, if the candidate wants to submit. Graphs / Diagrams etc. Any other document relevant to the study.
8. Each research supervisor / guide will issue a certificate that work done by the candidate is his/her original work and is of the standard expected of an MBA student. The certificate duly signed by the supervisor will be added in the beginning of report. 9. Each Research Project should be independent work of a candidate and the same should not be jointly prepared by more than one candidate. 10. The synopsis must reach to the office of the Director, Distance Education, G.J.U. S.& T., Hisar as per the syllabus given in the prospectus. 11. A specimen of title page of the Research project is given below for reference:(26)
For example a candidate named (hypothetical) Suresh Kumar bearing enrolment no. 058824924 is undergoing project work entitled “A comparative study of mutual funds’ performance offered by private and public sector banks”under the supervision of Sh.Rakesh Chand will submit the project in the following format: A Project on A comparative study of mutual funds’ performance offered by private and public sector banks (Submitted in partial fulfilment of the requirement of Master of Business Administration, Distance Education, Guru Jambheshwar University of Science & Technology, Hisar).
Research Supervisor : Submitted by :
Manager (Finance) Birla Sunlife, Delhi
Enrollment No. 058824924 Semester MBA IV
Directorate of Distance Education
Guru Jambheshwar University of Science & Technology Hisar (India)
12. The Project Reports should be submitted in duplicate, with Hard Bound. The colour of binding should be Black. NOTE :- The students of MBA IV semester are required to submit the synopsis latest by 31st of May, of the year in their own interest without any late fees and with late fee of Rs. 500 thereafter but before the last date of submission of project report as mentioned in the prospectus. The unapproved synopsis will be sent back to the candidates/study centre and the candidate will have to resubmit the revised synopsis by the date mentioned in clause 12. In the beginning of the revised synopsis the copy of the page where remarks/ suggestions by the evaluator are made must be added. The candidates should also add the copy of synopsis showing approval/suggestion by the evaluator in the final project report as mentioned in para 3 of these guidelines.As the late submission of synopsis attracts late fees, the students must adhere to the time schedule as given in the prospectus. If the submission gets delayed even due to disapproval of the original synopsis, it will carry late fees as per rules given in the prospectus.
CP-403: COMPREHENSIVE VIVA-VOCE SPECIALIZATIONAREAS : FINANCE 3RD SEMESTER FM-303 CORRORATE TAXATION Objective The objective of the course is to acquaint the participant with the implications of tax structure and corporate tax planning in operational as well as strategic terms. Course Contents Basic Concepts of Income Tax; Residential status of a Company; Computation of Income under Different Heads of Income, Set off and Carry forward of Losses, Deducations and Exemptions;Additional Tax on Undistributed Profits; Companies Profit Surtax Act; Computation of Tax Liability; Meaning and Scope of Tax Planning regarding Dividentds Policy, Issue of Bonus Shares, Inter Corporate Dividends and Transfers; Tax Planning Relating toAmalgamation and Merger of Companies; Tax Considerations in Respect of Specific Managerial Decision like Make or Buy, Own or Lease, Close or Continue, Sale in Domestic Markets or Exports; Replacements and Capital Budgeting Decisions, etc; Tax Planning in respect of Managerial Remuneration, Foreign Collaborations and Joint Ventures; Implications of Avoidance of Double Taxation Agreements. Suggested Readings 1. 2. 3. 4. Ahuja, G K & Gupta Ravi, SystematicApproach to Income Tax.Allahabad, Bharat Law House, 1999. Ilengar, A C. Sampat Law of Income Tax. Allahabad, Bharat House, 1981. Kanga, J B and Palkhivala, N A. Income Tax. Bombay, Vol. 1-3, N.M. Tripathi. Ranina, H.P. Corporate Taxation: A Handbook. 2nd ed., New Delhi, Oriental Law House, 1985.
Security Analysis and Portfolid Management 6th ed. 2. Englewood Cliffs. FM-304: Objectives The objective of this course is to impart knowledge to students regarding the theory and practice of Security Analysis and Investment Decision Making process. Government Securities. Ronald J. Donald E. Investment Alternatives. New Delhi. 1986. Direct Taxes: Law and Practice. E A. Security Credit Ratings. Fischer.. S. New Delhi. Bhalla. Cost of Investing in Securities. The Return to Risk and the Investement Decision. V K. Real Estate Investment. Tata McGraw. Chand. Investment Instruments of the Money Market. 6. Investment. Efficient Market Theory. Prentice Hall Inc. New Delhi Prentice Hall of India. Stock market Analysis-Fundamental and Technical Approach. Srinivas..5. New issue Market. All questions will carry equal marks. and Jordan. 1995. 3. Recent developments in the Indian Stock Market. 8th ed. New jersey. Markets and Brokers. Amling. 1991. 1983. Taxman. Delhi. Frederic. Investment Management: Security Analysis and Portfolid Management. Investment Companies. Handbook of Corporate Tax Planning. 2001.
Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. V K. Objectives of Security Analysis. Suggested Readings 1. Listing of Securities.
Singhania. Valuation Theories of fixed and Variable Income Securities. Hill. Market indices and Return. Operations of Indian Stock Market. Course Contents Investement-Return and Risk. Non-Security Forms of Investment. Mechanics of investing..
Evaluation Risks and Returns ofAssets and Liabilities of financial Institutions. Working and Organization of Different Financial Institutions in India like IFCI. Banking Law and Regulation. Interest Rates in the Financial System. Prentice hall of India. Prentice Hall Inc. New Jersey. Sharpe. Financial Management Models and theirApplications in Financial Institutions. Huang. Financial Goals and Performa Statements. ICICI. Modern Investement and Security Analysis. All questions will carry equal marks. IDBI. Provisions of RBI’s Operations. Modern Investement Theory. Role of Development Banking in Industrial Financing in India. New Delhi. 1987. Financial Planning of Financial Institutions. 5. Credit and Monetary Planning. UTI. James L.
. 6. Yield Curve. strategy of Growht.Englewood Cliffs. CapitalAdequacy and Capital Planning. LIC. Russell J. London. Financial Management of Commercial Banks. McGraw Hill. Robert H. InternationalAspects of Financial Institutions. Flow of FundAnalysis of the Borrowing and Lending Behaviour of financial Institutions. 1997. Allyn and Bacon.
Note: The examiner will set eight questions in all and the students would be required
FM-305: MANAGEMENT OF FINANCIAL INSTITUTIONS Objectives The objective of this course is to discuss the specific financial management problems of financial institutions including a detailed study of the working of the leading financial institutions in India. and Farrell. Insurance Companies. Stanely S C and Randall.1993. New York. Risk and Inflation. Investement. InvestmentAnalysis and Management London. Problems of Time and Cost Over runs. etc. Development Banks. William F. to attempt any five questions. 1987. Interest Rate Analysis. 7. Course Contents The Role and Importance of Financial Institutions.4. Thrift Institutions. Mutual Funds. Maury R.Application of the Wealth Maximization Model to Financial Decisions. Haugen.
6. privatization of insurance industry in India. 1991. Yeager. 3rd ed. Financial Institutions Management: Text and Cases.. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 7. Insurance procedure . George H and Yawitz. Irwin Dorsey. Financial Institutions. Rose. Vij. Prentice Hall Inc. Contemporary issues in insurance. All questions will carry equal marks. 5. 3. Herbert E and Gaumnitz. Course Contents Introduction to insurance. 1980. Ltd. Jess B. FM-306: PRINCIPLES OF INSURANCE AND BANKING Objective The objective of this course is to apprise the students with the banking law and practices and develop an understanding of fundamentals and environment of insurance.Settlement of Claims under life and non-life insurance. Bhalla. New Jersey. V K. Dougall. Anmol Pub. Prentice Hall Inc. various types of insurance.Anmol. 4. Prentice Hall Inc. Legal and Commercial. New Jersey. Comparative Environment of Insurance Business. External. important insurance policies in life and non-life insurance. India Financial System. insurance business operations. 1977.. Fred C. Delhi. New Delhi. Donald R. Development Banking. Management of Financial Institutions in India. Englewood Cliffs. New Jersey. 1998. Hempel. Peter S. and Fraser. Ontario. Kane. Insurance Environment: Internal.
. recent trends in insurance around the globe. Nail E. IRDA and its role in insurance sector in India. and Setiz. 2..Suggested Readings 1. Capital Markets and Institutions.. Englewood Cliffs. Financial Management of Financial Institutions. Englewood Cliffs. principles of insurance. Concept and implications of bank assurance and universal banking in India. Joseph A. 1985. 1989. Lexington Books. Toronto. 1984. Madhu.
Guarantees: Contract of Guarantee and contract of inemnity... Main provisions of Banking Regulation Act. Management of Risk in Financial Services. H.. Banking Law and Practice.Fundamentals. 1934 and Negotiable Instruments Act. 2. 1881. All questions will carry equal marks.N. London. B.M. Course Contents Financial System and Markets. Procedures and environment. Gulshan. Writing Reports on Bank visits. and RBI Act. Suggested Readings 1. Davar. Cox. Law and Practices of Banking in India. 4.L. Delhi... Konark Publishers. B. Bodla. 5.. S. to attempt any five questions. 3.Evolution of Bankin Law. Regulatory Framework for Fiancial Services.. FINANCE: 4TH SEMESTER FM-404: MANAGEMENT OF FINANCIALSERVICES Objectives The main objective of this course is to help students to learn the various financial services and their role in the overall financial system. Mahesh and Karam Pal. Nature and Scope of Financial Services.S.S. Banking Law and Practice in India. Law & Practice of Banking.L. Banking Law and Practice. Garg. Tandon. S. John Murray. Contemporary Issues in Banking: NPA and Capital Adequacy in Indian Banks.R.
Note: The examiner will set eight questions in all and the students would be required
. Varshney. Elements of Banking. Nigam. Concept. Banker Customer Relationship. Securities for Bank Advances: Forms of securities and precautions taken by Banks in accepting these securities. Insurance . 7. David. 6. Prevailing practices in Banking-Case studies. Guarantee as Banker’s Security. P. 1949.
. Suk and Kim. 1990. Lexington Books. Meidan.. Bhalla. C. Singh. Management of Financial Services. Natrajan Emerging Scenario of Financial Services. Insurance. Debt Securitization. Venture Capital. Kotb. Toronto.ANALYSISAND MANAGEMENT Objectives The basic purpose of this course is to understand the frame work for evaluating capital expenditure proposals. Himalaya Publishing House. V K. 1993. Mercant Banking Services. Gordan. Course Contents Generation and Screening of Project Idea. Managing of issue shares and bonds-Mobilising of Fixed Deposits-Inter-Corporate LoansInternational Finance. M.. Seung. E and K. All questions will carry equal marks. Anmol. Kim. Credit Rating. New Delhi. V K. Credit Cards. Other Financial services . Facoring of Failing and Bill Discounting. 1997. 1983. 2nd ed. Text and Cases.Stock Exchange Operations. Heinemann Professional Pub. Banking and Insurance. 4. their planning and management in the review of the projects undertaken.Leasing and Hire Purchase. Suggested Readings 1. FM-405: PROJECTS PLANNING. and Dilbag. 1997. 2001. Ennew. Bhalla. Option Pricing: Theory & Applications. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Marketing of Financial Services. 5. Anmol. Miami Florida. New Delhi. Mutual Fund. Inernational Financial Centres. Pricing Financial Services. Global Corporate Finance. 6. 2. The Tax Enviroment and Financial Services. 3. Trevor Watkins & Mike Wright. Housing Finane. Capital Expenditure. Arthur Brennet.
SystematicApproach to Income Tax. FM-406: INTERNATIONALFINANCIALMANAGEMENT Objectives The Objective of this paper is to give students an overall view of the international financial system and how multinational corporations operate. 2. 1997.An overview. New Delhi.. Prasanna. Projects: Preparation. Course Contents Multinational Financial Management . Cost of Capital and
. Budgeting and Implementation. Chandra. Network Techniques for Project Management. Technicl Analysis. Financial Management of Public Sector Undertakings. Dhankar. Political Risk Management. Anmol. 3. 2nd ed. Bhalla V K. 1995. Financial Analysis. Modern Working Capital Management. Bhall. V K. Appraisal. Market Demand and Situational Analysis. Bharat Law House. 4. managing short-term assets and liabilities. Ahuja. Anmol. Application and Interpretation. Multiple Projects and Constraints.Difficulties. Financial Management and Policy. 3rd ed. 1997.Allahabad. Long-run Investment Decisions. New Delhi. The Foreign Investment Decision. 1987. Project Financing in India. Westville. Multinational Capital Budgeting. Suggested Readings 1. Project Review and Administrative Aspects. 1998. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Raj S. Analyis of Project Risk. New Delhi. Problem of Time and Cost Overrun in Public Sector Enterprises in India. Firm Risk and Market Risk. Social and Benefit Analysis. All questions will carry equal marks. Environment Appraisal of Projects. Assessmet of the Tax Burden. Tata McGraw Hill. New Delhi. Evolution of the International Monetary and Financial System. G K & Gupta Ravi. 5.
All questions will carry equal marks. New Jersey. Currencies and Futures Contracts. 3. S. Anmol. Properties of Stock Option Prices. International Financial Management.. Kolb. Interest Rate Derivative Securities. Multinational Finance. Forward and Futures Prices. 2001. Future Contracts. FM-407: FINANCIALDERIVATIVES Objectives The Objective of this course is to give an in depth knowledge of the functioning of derivative securities market. Other Derivative Securities. 1987. 2. New Delhi. Suggested Readings 1. Bhalla. Abdullah. Course Contents Forward Contracts. Shapiro. Types of Traders. Interest Rate Futures. Dividend Policy of the Multinational Firm. Long-term Financing. Kim. F A.Alan C.
. Black-Scholes Option Model. Chand. Suggested Readings 1. Country Risk Analysis. 5. Options on Stock indices. 1996. Seung. Taxation of the Multinational Firm. V K. Buckley. Miami Florida. General Approach to Pricing Derivatives Securities. Trading Strategies Involving Options. Swaps.. 2nd ed.. Global Corporate Finance: Text and Cases. V K. 4. Financial Management for the Multinational Firm.Capital Structure of the Multinational Firm. Investment Management: Security Analysis and Portfolio Management. 1993. Options Markets. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. New York. 1995. 2nd ed. Binomial Model. New Delhi. Futures Markets and the use of Futures for Hedging. Engtewood Cliffs. Prentice Hall of India. Premice Hall Inc. Multinational Financial Management. Bhalla. 2001. Suk and Kim. Prentice Hall Inc. Derivatives Market in India. New Delhi. Adrian.
1997. 2nd ed. Huang. Prentice Hall Inc. 7.3rd SEMESTER MM-307 :ADVERTISINGMANAGEMENT Objectives The aim of the paper is to acquaint the students with concepts.Wilbur Schramm’s Model. Futures and Other Derivative Securities.Selection Compensation and Appraisal of an Agency. Campaign Planning. 1985. Sharpe. InvestmentAnalysis and Management.
Financial Derivatives. Electronic Media
. M. New Jersey. to attempt any five questions. Dagmar Approach . Illustration. Cox.Determination of Target Audience. Toronto. Headlines. Theory of Cognitive Dissonance and Clues forAdvertising Strategists: Stimulation of Primary and Selective Demand . techniques and give experience in the application of concepts for developing an effective advertising programme. Course Contents Role of advertising in the Marketing Process : Legal Ethical and Social Aspects of Avertising. Budgeting. Experimental Designs. Prentice Hall of India. Recall.Rationale of Testing Opinion and Aptitude Tests. Lexington Books 1993.. New Delhi. Two Step Flow of Communication.
Note: The examiner will set eight questions in all and the students would be required
MARKETING . Chand. Mark Options Markets.. John C.Appeal. John C and Rubinstein. Hull.Message. All questions will carry equal marks. Stanley S C and Randall. 6. Delhi. Option Pricing: Theory & Applications. Investment. Building of Advertising Programme . William F. 5. Log. 3. Options.Objective Setting and Market Positioning. New Delhi. Recognition. Evaluation . etc. Advertising Organisation . Brennet. 2001. Media Planning. S. Process of Communication .2. Englewood Cliffs. 1996. Layout. Maury R. Prentice Hall of Indoa. Copy. 4.
4. Borden. Kleppner.Retail. Sales promotion . MichaelA. Butterworth Heinemann. Geoge E and Beleh. 1995.Advertising Procedure. Aaker. 6. The Practive of Advertising. 4th ed. Norman. 1986. Cooperative. John Wiley. Suggested Readings 1. 7. New Delhi. Oxford. Public Service Advertising. Ogilvy onAdvertising. New Delhi. Supervision
. 3. 1983. Beleh. Advertising campaign . Otto. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. advertising . William H. Strategies for Competitive Advantages. Political. London. Advertising. Designing and Administering Compensation Plans. Irwin. Introduction toAdvertising and Promotion. 5. Brand Positioning. International. Tata McGraw Hill. 1995. 3rd ed. New York. David A. Chicago. 1985. Prentice Hall of India. MM-308: SALES MANAGEMENT Objectives The Purpose of this paper is to acquaint the students with the concepts which are helpful in developing a sound sales and distribution policy and in organising and managing sales force and marketing channels.. Developing and Conducting Sales Traiing Programmes. Course Contents Nature and Scope of Sales Management. Nwew Jersey. Subroto. National.Buying. 1981. Prentice Hall Inc. David. Recruiting and Selecting Sales Personnel. Englewood Cliffs.Advertising V/s Consumer behaviour. All questions will carry equal marks. Setting and Formulating Personal Selling Objectives.Role of Creative strategies. 1990. Hard. Longman. Ogilvy. Advertising Management. Sengupta. 2.
Anderson..of Salesmen. New York. ConsumerAttitudes andAttitude Change. 1988. All questions will carry equal marks. Sales Cost and Cost Analysis. Englewood Cliffs. 1995. Suggested Readings 1. Information Search Process. Sales Management : Concepts and Cases. R H and Stanton. Prentice Hall Inc. Course Contents Introduction to Consumer Behaviour. Stanton. 7. Buskirk. R. W J. Consumer Involvement and Decision Making. Irwin. Johnson. Professional Sales Management Englewood Cliffs. Practices and Cases. 1986. New Jersey. Howewood Illinois. Consumer Behaviour and Marketing Strategy. Influence of Personality
. D J. Developing and Managing Sales Evaluation Programme. Management of a Sales Force. New York. 4. William J etc. Designing Territories and Allocating Sales Efforts.. Objectives and Quotas for Sales Personnel. Prentice Hall Inc. E M etc. 1992.. Richard D. R R. Motivating Sales Personnel. 5. Information Processing and Consumer Perception. 1991. Still. New Jersey. 1983. Sales Management. 1989. 6. John Wiley. 2. Sales Management Concepts. Sales Meetings and Sales Contests. Professional Personal Selling. Evaluative Criteria and Decision Rules. R. Chicago. McGraw Hill.. Management of Sales Force. anderson. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Prentice Hall Inc. 3. Dalrymple. Irwin. New Jersey. Consumer Motivation. Englewood Cliffs. MM-309 : CONSUMER BEHAVIOUR Objectives The basic objective of this course is to develop an understanding about the consum decision-making process and its applications in marketing function of firms.
Socia-cultural. Consumer Behavior. etc. Suggested Readings 1. D I.and Self Concept on Buying Behaviour. Prentice Hall Inc. planning of distribution channels and organising personal
. enconomic & other environmental factors affecting rural marketing. Schiffman. 1993. Dryden Press. Consumer Behaviour. New Delhi.. Hawkins. Consumer Behaviour Audit. Business. Consumer Behaviour in Marketing. 1995. 2. Assael. MacMillan. 5. Mowen. South Western. Marketing of consumer durables and nondurable goods and services in the rural markets with special reference to product planning. 1993. Diffusion of Innovation and Opinion Leadership Family Decision Making. Modesl of Consumer Behaviour. MM-310 : RURAL MARKETING Objectives The Objective of the course is to explore the students to the rural market environment and the energing challenges in the globlisation of the economies. J F. Consumer Behaviour: Implications for Marketing Strategy Texas. characteristics and the potential of rural markets in India. John A. 1989. etc. 1995. Psychographics and Lifestyle. Englewood Cliffs. Industrial Buying Behaviour. Chicago. All questions will carry equal marks. New York. New Jersey. Consumer Behaviour and Marketing Action. Howard. Prentice Hall of India. Consumer Behaviour Studies in India. Attitudes and behaviour of the rural consumers and farmers. Ohio. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Media Planning. L G and Kanuk. 4. etc. 6. Engle. L L. John C. H. Consumer Behaviour. Reference Group Influence. Course Contents Nature. 3. 1994.
6. Myths and Realities. Scharnd. 1990. MM-408 : PRODUCTAND BRAND MANAGEMENT Objectives The Objective of this course is to impart in -depth knowledge to the students regarding the theory and practice of Product and Brand Management. competitive Strategy. Bomabay. Marketing structure and performance. 2. Product line and mix decisions. to attempt any five questions. seeds and tractors: Organisation and functions of agricultural marketing in India. Marketing of agricultural inputs with special reference to fertilizers. Role of warehousing: Determination of agricultural prices and marketing margins. George. Delhi. Vasat. Course Contents Product Planning and Management: Product concepts and levels. N. Rudra. 1979. MARKETING : 4th Sem. S. Inter India. Free Press. New York. Rural Development. E. 4. Michael. Nature. 1988. scope and role of co-operative marketing in India.
Note: The examiner will set eight questions in all and the students would be required
. Classification of agricultural products with particular reference to seasonality and perishability. Allied. Role of central and state governments. Free Press. Suggested Readings 1.selling in rural markets in India. Unique features of commodity markets in India. New Delhi. Himalaya. Competing Against Time. India Agricultrual Economics. Problems of agricultural marketing. New Delhi. 3. 5. 1980. Integrated Rural Development. Politics and Society in Rural India. Desao. Mishar. Ashok. Institutions and organisations in agricultural marketing. Porter. Product life cycle and marketing strategy implications. 1980. Role of agricultural price commission. Arora. Processing facilities for different agricultural products. New Delhi. 1982. Stalk. All questions will carry equal marks. R C.
Understanding Brands. brand equity. 1990. 1995. MM-409 : E-COMMERCE Obnectives The objective of the course is to acquaint the students with the use of E-Commerce in competing markets. 1992. Kogan Page. 1991.
. Test marketing and product launching. 1991. Business analysis. Don. 1999. Brand Strategy. A. The Director Books. Free Press. 5. Major Branding Decisions: Selecting a brand name. brand personality. Concept development and testing. AMACOM. 7. Managing Brand Equity. Private versue national branding. Family versus individual brand names. Multiple branding. industiral. Lyhh B. brand loyalty. Basic branding concepts-brand awareness. John A. 1996. Kapferer. MacMilan. Aaker. Cowley. New York. Product verses corporate branding. Free Press. Branding for international marketing. service brands. 6. & Michael W. London. Product testing. brand identity. Richard D. P. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 3. Steward. New York. Branding terminology. retai. Murphy. Suggested Readings 1. J N. Strategic Brand Management. Brand extension decision.New Product Development: Idea generation and screening. Building Brands Directly. London. Branding Strategies: Importance of branding. Building Board Identity: A Strategy for success in a hostile market place. brand image. David. Wiley. Cambridge. Brand Positioning and Re-launch: Brand building and commuication. New York. John. Branding in Specific Sectors: Customer. 4. NY. 2. Czerniawskd. Upshaw. Maloney Creating Brand Royalty. E-branding.
size .Intranet based manufacturing logistics Management. Carpenter.Supply chain application software . Intranets and Supply Chain Management . Intranets and Corporate Finance: Financial Systems .types . Definition . . Online Services. WWW : concepts . G.Internet acess providers .Manufacturing Information Systems .Human Resource Management Systems . 2.Online retailing . and part McGreger. Delhi. Delhi. BPB Pub.Digital Cash .Management challenges .Agile Manufacturing . Electronic Commerce and Banking: Changing dynamics in the Banking Industry . Keen.Industry framework . 2000.Intranets and customer asset Management Customer asset management baiscs . HBS Press.Software modules in Financial Information System .online sales force . Tata McGraw Hill.Approaches Advertising and online publishing .structure of Financial Software Markets . Boston.
.online customer service and support Technology and Marketing strategy. H.Managing retail supply chains .Electronic Commerce and Retailing .On-line Credit Card.Inventory Accounting Payment management . 1999. Peter and Mark McDonlad Th e-Process Edge. Cady.Internet Vs..Technology -Applications .Changing retail Industry Dynamics . Phil e Brands.Financial Intranets .electronic check .The Corporate Digital Library Intelligent Agents.Digital copyrights and Electronic publishing.Treasury and Cash Management .Course Contents Introduction to E-commerce.Transaction Accounting . 2000.Internet Services Providers .Forces Fueling E-commerce .electronic Payment systems : Electronic Payment Technology .Electronic Commerce and online publishing: Online publishing strategies .Open Vs Closed modles Management issues in online Banking . 3.Energing Business requirements .Home banking Implementation approaches . The Internet. Suggested Readings 1. Intranets and Manufacturing: Integrated logistics.
Washington. Instruments of Payments .Identification of Markets. Concept And Setting. Samantha Shurety. IMF..Export Finance.Fiscal and Non-fiscal Barriers.
Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Negotiation of Documents. L. ECGC. Global Electronic Commerce. Commodity Boards etc. Oberoi.World Bank. Trading Partners . Procedure and Documents Registration of Exporters. Production and Clearance of Goods for Exports. 2000. procedural. UNCTAD.
. Catherine. “Starting an E-Commerce Business”. Export Promotion Councils. Product Policy. Distinctions between International Trade. Customs Union. Shipping and Transportation. Delhi. Institute for International Economics. International Institutions . institutional and decisional aspects of international marketing. Non-tariff Barriers. Institutional Infrastructure for Export Promotion. 2001.
Mann. Public Sector Trading Agencies. IDG Books.Definition. Letter of Credit . Course Contents International Marketing . Direction and Quantum of India’s Exports. 2000. Constraints on International Marketing . 6. Singapore. Tata McGraw-Hill.Open Account. Rich. Addison Wesley. 7.4. Commodity Agreeements and GSP. Promotion Strategy. Bills of Exchange. International Product Life Cycle. Sundeep e-Security and You. Common Markets. All questions will carry equal marks. Economic Environment of International Marketing. MM-410 : INTERNATIONALMARKETING Objectives The basic objective of this course is to acquaint the students with environmental. Jason R. Free Trade Zones. “E-business with Net Commerce”. Delhi. 2001. Pricing Strategy and Distribution Strategy. 5. International Marketing Mix . India and World Trade. Import And Export Policy.Bilateral Trade Agreements. DC. Marketing and Business. Insurance. WTO. Export Quotatons. Economic Communities.
5. 4. The Service Consumer Behaviour.Various Forms of International Business. Dryden Press. T. Marketing of Joint Ventures and Turnkey Projects. 1991. Service
. 1988. Course Contents The Emergence of Service Economy.. MM-411 : MARKETING OF SERVICES Objectives The objective of this course is to develop insights into emerging trends in the service in a developing economy and tackle issues involved in the management of services on national basis. New Delhi. 1991. John Wiley. Oriando. Prentice Hall Inc. 2. Service Product Development. Johri. 1995. New Delhi. 3. University of Delhi. Suggested Readings 1. 1980. Goods and Services marketing Marketing Challenges in Service Businesses. Vern and Sarathy. Lalit M. New Jersey. Prentice Hall. The Service Encounter. Keegan. Onkvisit. Faculty of Management Studies. J J. Bhattacharya.Analysis and Strategy. B. V. I and Murray. Englewood Cliffs. International Marketing. International Marketing. 7. Nature of Services. Service Management Trinity. 1995. International Marketing. Marketing Framework for Service Businesses. 6. Global Business Press. New York. Walter. Sak and Shaw. All questions will carry equal marks. Handbook of International Business.Export Marketing: Strategies for Succes. The Service Classification. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Warren. Prentice Hall of India. International Marketing. Terpstra. Prinpalomi. Strategies for Success. Global Marketing Management. R. H.
McGraw Hill. ORGANIZATION BEHAVIOURAND HRD .Designing of service strategy. Legal Framework of Industrial
. 2. H V. Services Marketing. Global Business Press.3rd Sem. Managing Services: Marketing Operations and Human Resources. 1996. New Delhi. a.Advertising. New Delhi. Service Marketing: Origin and Growth-Classification of Services Marketing of financial services . Quality Issues and Quality Models. Marketing of Services. Course Contents Industrial Relations Perspectives. OBH-311 . 1996. This course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the macro and micro levels. MANAGEMENT OF INDUSTRIALRELATIONS Objectives Organisational efficiency and performance are intricately interlinked with industrial relations. 1993.A.. Butterworth.Vision and Service Strategy. 1995. Newton M P Payne. 1996. Industrial Relations and the State. Zeithaml.. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Englewood Cliffs. Branding and Packaging of Services. Prentice Hall Inc. 4. Prentice Hall Inc. Lovelock. New York. Mcdonald. Suggested Readings 1. All questions will carry equal marks. New Jersey. Industrial Relations and The Emerging Socioeconomic Scenario. Managing Productivity and Differentiation in Service Organizations. Verma. M J. Prentice Hall of India. 6. 1993. the Essence of Services Marketing. Recovery Management and Relationship Marketing. Christopher H. Christopher H. Englewood Cliffs. 5. New Jersey.The Indian Scene . 3. Demand-supply Management. V A and Bitner. Heinemann. Lovelock. Services Marketing. Marketing Planning for Services. Malcom and Payne.
Ramaswamy. Negotiation and Collective Settlements. Virmani. New Delhi. & Katz Henry. Participative Management and Co-ownership. InterpersonalAwareness and Feedback Process. The Future of Industrial Relations. Influence Processes. OBH-312 : MANAGING INTERPERSONALAND GROUP PROCESSES Objectives The purpose of this course is to advance understanding regarding interpersonal and group processes and help the students to examine and develop process facilitation skills mainly through laboratory and other experience based methods of learning.A. Developing and Change. Sage. Homewood. Employee Empowerment and Quality Management. 6. Team Building. G. 1987. T. Richard D Irish. 2nd ed. New Delhi. ILO. Industrial Democracy. Trade Union and The Management. Oxford University Press. Niland. Illinois. Labour Institutions and Economic Development in India. Course Contents Group as a Medium of Learning. Group Decision Making. Collective Bargaining and Industrial Relations. Discipline and Grievance Management. Webb. K Trade Unionism. etc. Beatrice. 3. Melbourne. 4. 1994. Trade Union and the Employee. New Delhi. 5. Collective Bargaining. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Oxford University Press. Sidney & Webb. E A. Mamkoottam. Interpersonal Trust. 1988. Interpersonal Comunication. Group Cohesiveness. T S & Rodgers. 1994.. 2. The Rayon Spinners The Strategic Management of Industrial Relations. B R. Suggested Readings 1. 1982. Role and Future of Trade Unions. Longman. Vision Books. Kochan. Group Synergy.
. Geneva. All questions will carry equal marks. Productive Bargaining and Gain Sharing. 1988. New Delhi.Relations. Participative Management vs. Myth and Reality. 1992. J R. Industrial Relations and Technological Change. Papola.
Retention. Career Theory Handbook. Human Resource Valuation and Accounting. Redeployment and Exit Strategies. Age and Grade Distribution Mapping. Sage. U. Bennis. Organizational Behaviour: An Experiential Approach. Potentials Appraisal and Career Development. 2.
. HRD Climate.S.Wastage Analysis. Course Contents Macro Level Manpower Planning and Labour Market Analysis. Performance Planning. Prentice Hall Inc. 1988. Work Force Flow Mapping. Suggested Readings 1. Kolb. Stock Taking. Kolb. Organizational Behaviour: Practical Readings for Management 5th ed. QWL and Management of Change. TQM and HRD Strategies. New Jersey. All questions will carry equal marks. New Delhi. 5th ed.Suggested Readings 1. D. 1979. Prentice Hall Inc. 5. Developing Managerial Skills in OB. Dorsey Press. Prentice Hall Inc. Models and Techniques of Manpower Demand and Supply Forecasting. Englewood Cliffs. Essay in Interpersonal Dynamics.A. Organisational Human Resource Planning. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Englewood Cliff. Behavioural Factors in Human Resource Planning . Prentice Hall of India... OBH-313 : HUMAN RESOURCE PLANNING DEVELOPMENT Objectives The objective of this paper is to develop a conceptual as well as a practical understanding of Human Resource Planning. 1991. New Jersey. 1985. M. M D. etc. D. Moore. 1991. 1991. 3. Englewood Cliffs. Career Management and Career Planning. W G. Culture. Arthur. Deployment and Development in organisations. etc. Mainiero. Human Resource Information System. HRD is Strategic Organisations. 4. etc.. LA& Tromley C L. Inside Organizations: Understanding the Human Dimensions London..
PrenticeHall of India. ButterworthHeinemann. etc. Human Resource Valuation: A Guide to Strategies and Techniques. Conflict and Negotiatio. Blackwell. Business Ethics and Corporate Governance. Human Resource Information System: Development and Applications. All questions will carry equal marks. Blackwell Publisher Ltd. Mabey.
Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. R and Mabey. New Delhi. 1995. J M. S R. Greenhaus. 1994. W E and Bell. C. 1993.
. Oxford. Oxford. Quorum Books.2. A R and Belkaoui. 1987. Greenwood. New York. Career Management. 1995. and Barker D. Oxford. Suggested Readings 1. 1994. etc. Blackwell. Kavanagh. Thomson. Oxford. New Delhi. Management of Gender issues. Anderson. Skills of Change Agent. 6. 5. Boston. Total quality and Human Resources: An Executive Guide. Dale. Kao. Organizational Climate and Culture. Organization Development. PWS-Kent. Effective Enterprise and Change Management. 2. 7. Creativity and Innovation. French. 1996. 4. M J. The Process of Empowerment.
Belkaoui. B. Intergroup Behaviour and Collaboration. A. J H. Course Contents An Overview of Concepts of Organizational Change Effectiveness and Development. C and Salama. 1992. OBH-314 : ORGANIZATION EFFECTIVENESSAND CHANGE Objectives To familizrize the students with basic organizational processes to bring about organizational effectiveness and change. H. 3. 3. Power and Politics. Developing Human Resource. Dryden. 1995. Cross-Cultural Dynamics. Strategic Human Resource Management. Sage. Effective Organization and Social Values. G. Organizational Learning. C H.
Suggested Readings 1. Allan D. The Theory & Practice of Training. 1990. Jim. 2nd ed. Aldershot.4th Sem. 1995. Pepper. 3.4.. Mendonca. Training Needs Assessment and Action Research.
Khandwalla. New Delhi.
. 7th ed. U. Kogan & Page. Developing Training Modules. Work Motivation. New York. Vistaar. McGraw Hill. Beunet. Organisational Behaviour. Training for Development. Organisation Design for Excellence. London.. Learning Process. 1988.
Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Responsibilities and Challenges to Training Manager. sage. P N. Course Contents Training Proess . Buckley R & Caple. Lynton. 5. Improving Training Effectiveness. Training and Development in India. All questions will carry equal marks. Instructional Objectives and Lesson Planning. Prentice Hall of India. OBH-412 : MANAGEMENT TRAININGAND DEVELOPMENT Objectives The purpose of this paper is to provide an in-depth understanding of the role of Training in the HRD. S P. F. New Delhi. Facilities Planning and Training Aids. Luthans. New Delhi. Organizational Behaviour. M and Kanungo R N.an Overview. Training Evaluation. 1984. Managing the Training and Development Function. New Delhi. Gower. Tata McGraw Hill. 2. Training Communication. Training Climate and Redagogy. ORGANIZATION BEHAVIOURAND HRD . 1992. Organization and Management of Training Function. Robbins. Role. Training Methods and Techniques. 1994. R Pareek. Aldershot. and to enable the course students to manage the Training systems and processes. 7. 4. 1996. 1995. Roger ed. 6. 7th ed.
3rd ed. Ahmad. D F. Reid.
Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. London. New Delhi. 1992. W L. The Fifth Discipline: The Art and Practice of the Learning Organization London. Prentice Hall of India.. D R. 3rd ed. L. Evaluation of OD. Course Contents Organization Change . IPM. 1991.
Rae. All questions will carry equal marks. Alternative Designs of Human Organizations. French. 7. New Delhi. Organisation Development. 1990. M A etc. Sage. 6. Aldershot.5.
.an Over view. W H. Sri Ram Center for Industrial Relations. Training Interventions: Managing Employee Development. Future of OD. Jersey. Practice and Research. Unive Book Stall. Lodon. De Nitish. etc. Designing Interventions . 1988. OD Skills. Team. Abad. French. Harvey. 4.Interpersonal. Organization Development Theory. New Delhi. Ch. 3. Prentice Hall Inc. 1986. Developing Effective Organization. General OD Competencies.
OBH-413 : ORGANIZATION CHANGE AND INTERVENTIONS STRATEGIES
Objectives The objective of this paper is to make the students learn about the organizational change and prepare them as change facilitators using the knowledge and techniques of behavioural science. An Experiential Approach to Organization Development. etc. Steps in OD. P. 1990. Ethics of OD Professional. Century. and Bell. Suggested Readings 1. Senge. 1980. Englewood Cliffs. How to Measure Training Effectiveness. Some Major Techniques of Planned Change. and Brown. Intergroup and System. Gower. 1992. 2. 5. Approaches to Problem Diagnosis.
OBH-414 : HUMAN RESOURCE DEVELOPMENT : STRATEGIES ANDSYSTEMS Objectives The purpose of this course is to facilitate an understanding of the concepts. Uddesh & Sinha. 2. Sinha. Dharni P. F E. Management of Change Through HRD. methods and strategies for HRD. Tata McGraw Hill. All questions will carry equal marks.
Huse. 1995. HRD . Staffing HRD Function. Organization. New Delhi. HRD Intervention. 4. T G.. Goals. Pareek. 1992.
. 3. etc. HRD Approaches for coping with Organisational Changes. 1996. 5. West. Ishwar. 1993. Design &Administration of Select HRD Systems. Dharani.
Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Vision. P. Suggested Readings 1. New Delhi. New Delhi. Kohli. and cummings. U. ISTD. 1982. Dharni P. Maheshwari. New Concepts.Concepts. Tata McGraw Hill. B L. New York. New Delhi. Case Studies of HRD in Indian Organizations. Dayal. 1991. HRD System Design Principles. New Delhi.Global Challenges & Strategies in 2000 A. & Sinha. Development and Change. 1985. Developing HR Strategies. HRD Climate and Practices in India. Challenges. Concept. Managing Transitions : The HRD Response. Designing HRD Systems. Ishwar. 3rd ed. 7. D. Consultants and Consulting Styles. Course Contents Field of HRD . etc. Successful Applications of HRD.6. HRD for Workers. New Delhi. Dayal.
Structural Evolution of Global Organisations. D N. Selection. Cases and Readings in Cross Border Management. International Dimensions of Organizational Behaviour.
Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Silvera. Chicago. 3. P J. New Delhi. Cross Cultural Communication and Negotiation. California. Transnational Management: Text. 1984. OBH-415 : CROSS CULTURAL AND GLOBAL HUMAN RESOURCE MANAGEMENT Objectives The objective of this course is to develop a diagnostic and conceptual understanding of the cultural and related behavioural variables in the management of global organisations. 1991. Source. Rawat. S. 1988. Jaipur. Adler. Cross Cultural Differences and Managerial Implications. All questions will carry equal marks. Hofstede. Kent Publishing. Wadsworth. 1995. Boston. Cultures Consequence: International Differences in Work Related Values. HRD: The Indian Experience. Course Contents Human and Cultural Variables in Global Organisations.
Rao. 2. etc. N J. 1991. C and Ghoshal. Dowling. Human Resource Management in Global Organisations. 1994. etc. Selection Criteria for International Assignment. Cross Cultural Research Methodologies and Hofstede’s Hermes Study. Sage.6. 4. G. London. Suggested Readings 1. Alternative Approaches & Strategies of Human Resource Development. MNG and Compensation System.
. T V. Compensation and Appraisal in Global Perspective. India. Bartlett. 7. International Dimensions of Human Resource Management 2nd ed. Cross Cultural Leadership and Decision Making. Irwin.
Mass.. S M. 1994. Paul.. etc. 1995. Camb.
Note: The examiner will set eight questions in all and the students would be required to attempt any five questions.. International Management: Cross Cultural dimensions. D and Puffer.
Marcic. 7. R. Mead. Management International: Cases.5. 1994.. M. Exercise and Readings.
. St. Global Management. Black Well. 6. West Publishing. All questions will carry equal marks. Mendenhall. Cambridge Massachusetts. Blackwell.
V. and S. Country Evaluation and Selection. Euro-currency Market. Course Contents International Business : An overview . Consortium Approaches. International Banks. The Finance Investment and Taxation Decisions of Multinationals. Cross-national Cooperation and Agreements. The Human Cultural Environment. Determinants of Exchange Rates. Shivaramu. Joint Ventures. External Relations Approach. Basil Blackwell. Theories and Institutions: Trade and Investment .K. Regional Blocks. IB-315: INTERNATIONALBUSINESS ENVIRONMENT Objectives The primary objectives of this course are to acquaint the students to emerging global trends in business environment. Alworth. Influence on Trade and Investment Patterns and Macroeconomic Management.
. Interdependence and Dependence. Global Competitiveness. International production. London. Non-Banking Financial Services Firms. Internationallzation of Service Firms. 1988. Technology and Global Competition. Multilateral Settlements. 2. World Financial Environment. the Economic and Political Environment. Offshore Financial Centers. Issues in Asset Protection. International Business Diplomacy: Negotiating an International Business. New Delhi. Suggested Readings 1. World Economic Growth and the Environment. Export Management. WTO. The External Environment. Julian S. Licensing.3rd Sem. Bhalla. Stock Markets. Tariff and Non-Tariff Barriers. International Business Environment and Business.Types of International Business. Operation Management in International Firms. World Financial Environment. Determination of Trading Partner’s Independence. Globalization with Social Responsibility. Foreign Exchange Market Mechanism.INTERNATIONALBUSINESS . Globalization and Human Resource Development.Government Influence on Trade Investment.
Liners. New York. DOCUMENTATION ANDLOGISTICS Objectives The aim of the course is to acquaint the students with the export-import procedures. Negotiations of Documents with Banks. 5. Dispute Settlement. Containerisation and other developments. Role of Cleaning and Forward Agents.K. Import Licensing and other incentives. 5th ed. International Economy: Liberalisation Process. Indian Shipping: Trends. Daniel. Custom Clearance of Export Cargo. D. Instruments and methods of Financing Exports including credit and collections. Structure. John D and Radebangh. Custom Clearance of Import Cargo. Addision Wesley. Formation. and Tramps. International Agreements and Conferences on Sea Transport. 1989. Excise clearance of cargo. and Stopnehill. International Business Contracts: Types. New Delhi..K. Elements. Processing of an Export Order. New York.Exim Documentation. Credit and Foreign Exchange Risk coverage. documentation and logistics. Inspection Concept Scheme and Procedures. World Shipping: Structure.Anmol. Eiteman. Addision Weley.
Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. 4. V. Quality Control and Pre-Shipment. All questions will carry equal marks. Business Risk Coverage-Cargo. Freight and Structure.
Bhalla. Legal Dimensions. Foreing Exchange regulations and Formalities. Procedures and documentation for availing export incentivesDuty draw backs. Lee H International Business.3. Conference System. Concepts of Dry
. IB-316 : EXPORT-IMPORT PROCEDURES. Shipment of Export Cargo. Cargo Insurance. Course Contents Documentation Framework . At Multinational Business Finance. 1993. Uniform custom and practices (UCP). 1986.
Delhi. IB-317 : INDIA’S FOREIGN TRADE POLICY Objectives To acquaint the students with recent trends in India’s foreign trade. to attempt any five questions. 1995. Paras Ram Export: What. 1988. All questions will carry equal marks. 2001. Specific Service Institutions. problems and prospects. Exchange Control in India. 2. Delhi. V. Major Import commodity Groups.Port. Import and Export Control Orders. Air Transport: International setup.Export Procedures. Machinery for Consultation. Export Processing Zones. Major cometitors. Structure and Equilibrium of India’s Balance of Payments.. Import Substitution and Export Promotion Policies. Freight rate structure. Suggested Readings 1. Pub. Export incentives: Financial and Fiscal. Export Promotion Councils. Desai. Indian Shipping Perspectives. Anupam. Role of State Trading Organisations in Foreign Trade. Commodity Boards/Product Export Development Authorities. 3. Blanket Permit System. Foreign Trade (Development and Regulation)Act. and S.. Deferred Payment System and the Role of EXIM Bank of India. Course Contents India’s Foreign Trade in the Global Context.K. Export Credit Insurance. H. Trade Control in India. Export
Note: The examiner will set eight questions in all andthe students would be required
. International Business Environment and Management 5th ed. Government of India Handbook of Import . Anmol. Directional Pattern: Major export commodities . 4.their trend. Infrastructure support for Export Promotion. Ramu. Where and How. and management and policy related issues in foreign trade in the global context. Delhi. Containerisation.. Bhalla. Import and Export Licensing System. Recent Trends in India’s foreign trade.Thrust area commodities . Anupam Pub.B.
1986.K. Sri Ram Expot Marketing in India’s New Manufactures. Parameters and constraints on Exposure Management:
. Export Performance and Export Marketing Strategies. University of Delhi. Commonwealth Pub. Currency Swaps. 1988.K. Suggested Readings 1.. 2001. Anmol. 8th ed. Quoting Foreign Exchange Rates. Deepak India’s Export and Export Policies in the 1960s. Exposure Management Techniques. Jain. Forward Rates.Oriented Units and Export and Trading House Schemes: Multilateralism and Bilateralism in India’s International Business. 2. Organisation of the Exposure Management Function. IB-318 : FOREIGN EXCHANGE MANAGEMENT Objectives To acquaint the students with the mechanism of the foreign exchange markets measurement of the foreign exchange exposure. S. Corporate Exposure Management: Alternative Definitions of Foreign Exchange Risk. 1988. Delhi. Dhanna. Bhalla. Course Contents Types of Foreign Exchange Markets and Transactions. 5. Commonwealth Pub. All questions will carry equal marks. Export Promotion in India: The Institutional Infrastructure.. Cambridge University Press. Currency Options. Delhi. Quoting Forward Rates. Internatioal Business Environment and Management.. Nayyar. 4. 1976. V. Delhi. 3. Bhashyam. Delhi. Official and Free Market Rates. Exposure Information System. S. Organisation of the Foreign Exchange Markets. Currency Futures. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Alternative Strategies for Exposure Management. Spread. and hedging against exposure risk. Cross Rates.
Boston. Anmol.Z. Allyn and Bacon.C. 2001. Sutton. Dividend Policy of the Multinational Firm.An overview. London. Long-term Financing. Technical Analysis. 1995.The Foreign Investment Decision. FEMA. Exchange Risk and Corporate International Finance. International Financial Management. Long-run Investment Decisions . Shapiro. Tax Treatment of Foreign Exchange Gains and Losses. Prentice Hall. Macmillan. Taxation of the Multinational Firm. N. Country Risk Analysis. V. 3. Financial and Socio-Political Factors.J. Political Risk Management. 1978. 1979. Bhalla. 2. International Financial Management. 2nd ed. IB-416 : INTERNATIONALFINANCIALMANAGEMENT Objectives The objective of this paper is to give students an overall view of the international financial system and how multinational corporations operate. INTERNATIOALBUSINESS : 4th Sem. Aliber. Course Contents Multinational Financial Management .. Cost of Capital and Capital Structure of the Multinational Firm. Evolution of the International Monetary and Financial System. 1987. Luca Cornelius Trading in the Global Currency Markets..
. 4.K. Suggested Readings 1. R. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Multinational Capital BudgetingApplication and Interpretation. New York Institute of Finance.H. A.Theory and practice of Forecasting Exchange Rates-Economic Fundamentals. Trading in Currency Options. W. New Delhi. All questions will carry equal marks.
Commodity Agreements and GSP. Trading Partners . Marketing and Business. Abdullah. Constraints on International Marketing . F. Procedure and DocumentsRegistration of Exporters. V. institutional and decisional aspects of international marketing. 1987. suk and Kim. 4. Bhalla. UNCTAD. Prentice Hall Inc. Alan C.K. Common Markets. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Seung. Non-tariff Barriers. Global Corporate Finance: Text and Cases. New Delhi. Free Trade Zones. Customs Union. Kolb. Import and Export Policy.A. Direction and Quantum of India’s Exports. GATT. 1995. New Jersey. Anmol. Multinational Finance. procedural.. Distinctions between International Trade. Kim. Financial Management for the Multinational Firm. Export Quotations. New Delhi. Course Contents International Marketing . India and World Trade. 2nd ed. 5.World Bank. Englewood Cliffs. Export Promotion Councils.Fiscal and Non-fiscal Barriers. Adrian. Shapir. IMF.. Prentice Hall of India.Bilateral Trade Agreements. New York.Definition. Economic Communities. ECGC. Institutional Infrastructure for Export Promotion.. IB-417 : INTERNATIONALMARKETING Objectives The basic objective of this course is to acquaint the students with environmental.Suggested Readings 1. Production and Clearance of Goods for
. Multinational Financial Management. Miami Florida. International Institutions . 2001. 3.. Public Sector Trading Agencies. 2nd ed. 2. International Financial Management. Economic Environment of International Marketing. 1993. Prentice Hall Inc. Commodity Boards etc. All questions will carry equal marks. Buckley. 1996. Concept and Setting.
Environment Variables in Global Business. Onkvisit. International Marketing:Analysis and Strategy. Terpstra. T. Prentice Hall Inc. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. New Jersey. 3. Various Forms of International Business. B. Global Business Press. J.Open Account. Promotion Strategy. Lalit M. Faculty of Management Studies. 6. International Marketing. Pricing Strategy and Distribution Strategy.Export Finance. New Delhi. Oriando. 2. Course Contents Global Business. Warren. All questions will carry equal marks.. Export Marketing : Strategies for Success. 5. R. Sak and Shaw. Instruments of Payments . Bhattachary. Suggested Readings 1. Human and Cultural Variables in Global Organisations. Handbook of International Business. New Delhi. Shipping and Transportation. Johri. Bills of Exchange. Negotiation of Documents. International Marketing Mix . New York. 4.J. Letter of Credit . Growth and Evolution. 1988. Cross Cultural Differences and
. 1991.Identification of Markets. 1980. IB-418 : GLOBAL HUMAN RESOURCE MANAGEMENT Objectives The objective of this course is to develop a diagnostic and conceptual undertaking of the cultural and related behavioural variables in the management of global organisations.Exports. Keegan. 1995. Product Policy. Prentice Hall of India. Global Marketing Management Englewood Cliffs. International Product Life Cycle. 1991. Vern and Sarathy. 1995. Marketing of Joint Ventures and Turnkey Projects. John Wiley. International Marketing: Strategies for Success. University of Delhi. Walter. Dryden Press. Insurance. I and Murray.
S. St. S. Kent Pub.. P.J. Cross Cultural Communication and Negotiation.. Transnational Management: Text. John Wiley. R. Comparative and Maltinational Management. Irwin. West Publishing.Managerial Implications.. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. 2. Western and Eastern Management Thoughts in the Indian Context. Marcis. G. 1984. Management International: Cases.. Adler.. 4. 1994. California. 5. Cross Cultural Research Methodologies and Hofstede’s Hermes Study. Mass. Cases and Readings in Cross Border Management.M. Cross Cultural Leardership and Decison Making. C and Ghoshal. Black well. 2nd ed.
. 1986..J. Human Resource Management in Global Organisations. Wadsworth. Boston. Bartiett. Cultures Consequence: International Differences in Work Related Values. International Dimensions of Human Resource Management. N. S. Sage. Camb. Ronen. Internationl Management : Cross Cultural Dimensions. etc. Dowling. 6. International Dimensions of Organizational Behaviour. Mead. Hofstede. 7. Ethics in International Business. Paul. D and Puffer. 3. IB-419 : E-COMMERCE Objectives The objective of the course is to acquaint the students with the use of E-Commerce in competing markets. Exercises and Readings. Structural Evolution of Global Organisations. 1991. New York. 1994. All questions will carry equal marks. Chicago. 1994. London. Suggested Readings 1. 1995.
2000.Financial Intranets .Human Resource Management Systems -size . Intranets and Corporate Finance: Financial Systems .Software modules in Financial Information System . Carpenter.Open Vs Closed models Management issues in online Banking . 2000. Delhi.Internet access providers .Intelligent Agents. DC.Managing retail supply chains . 2.Manufacturing Information Systems . Suggested Readings 1.Intranets and customer asset Management Customer asset management basics .The Corporate Digital Library ..Industry framework .Inventory Accounting Payment Management .electronic Commerce and Retailing . .Forces Fueling E-commerce . BPB Pub.Digital copyrights and Electronic publishing. Peter and Mark McDonlad Th e-Process Edge. Online Services. 1999. Intranets and Supply Chain Management .Transaction Accounting . HBS Press.
. Mann.Approaches Advertising and online publishing . Institute for International Economics. Global Electronic Commerce.electronic check .Management challenges .types .Electronic Advertising and online publishing: Online publishing Strategies . Cady.Internet Vs. Boston. The Internet.Online retailing .Agile Manufacturing .Home banking Implementation approaches .H.Treasury and Cash Management . 3.Emerging Business requirements .Intranet bases manufacturing logistics Management. and part McGreger. Intranets and Manufacturing: Integrated logistics. L.Internet Services Provdiers . 2000. Delhi. Keen.online sales force .changing retail Industry Dynamics .Digital Cash .On-line Credit Card: Electronic Commerce and Banking: Changing dynamics in the Banking Industry . Catherine.structure of Financial Software Markets . 4.online customer service and support Technology and Marketing strategy. Tata McGrawHill.Electronic Payment systems: Electronic Payment Technology . Washington. Definition. G.Technology -Applications .Course Contents Introduction to E-commerce. WWW: Concepts . Phil e Brands.Supply chain application software .
Oberoi. INFORMATION TECHNOLOGYMANAGEMENT -3rd Sem. All questions will carry equal marks. California.. Expert System Shells. Delhi. Decision Modeling Exercises. Addison Wesley.5. 1990. Ivan.A Need for Decision Support. “E-business with Net Commerce”. Modeling of Multiobjective and Analytic Hirarchy Process. Singapore. Introduction to Integrated Financial Planning System for Financial Modeling. Production and HRM. IDG Books. Prolog: Programming for Artificial Intelligence. Samantha Shurety. ITM-319 : MANAGEMENT SUPPORT SYSTEMS Objectives This course has been designed to develop an understanding of the concepts and application of Information Technology based Management Support Systems. “Starting an E-Commerce Business”. Fuzzy Knowledge in Rule-Based Systems. Spread Sheet Software Systems as DSS Tool. 2001. Al Based Systems. Delhi. PROLOG . Decision Making Concepts . 6. Group Decision Support Systems. Modeling in Decision Support. 2001. Sundeep e-Security and You. Jason R.
Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Course Contents Overview of CBIS Applications. Working on an Expert System Shell. Finance. Addision-Wesley. Executive Information Systems and their Applications. 7. Development of Planning Models in Various Functional Areas. Suggested Readings 1. Role of Decision Support Systems in Business.A Tool for Al Programming. Use of DSS Technology for Marketing. 2000. Need and Application. Development of a Expert System Model for a Functional Area. Rich. Artifical Intelligence. Tata Mcraw-Hill. Bratko. 2nd ed.
Decision Support Systems. Ralph H.. Structured TechniquesAvailable. Course Contents Overview of Systems Analysis and Design. Turban. Data Flow Diagrams. 1995. Tata McGraw Hill. ITM-320 : SYSTEMANALYSISAND DESIGN Objectives This course is aimed at developing an appreciation of Analysis and Design of computer based commerical data processing systems. Englewooed Cliffs. 1988. Decision Trees and Tables. Jayashankar. Systems Development Life Cycle. R.details of SDLC approach. New Delhi. Decision Support for Management. Expansion.the changing scenarios .
Davis... Project Selection. Feasibility Study. Viva Books.. Patterson. Decision Analysis. System Requirement Specification and Analysis. Michael W. 5. Englewood Cliffs. Explosion and Normalization. 1990. Technical and Economical Feasibility . Module
. New Jersey. Prentice Hall Inc. Methodologies Available. Paul. Process Organisation and Intersections. New York. E. New Jersey Prentice Hall Inc. 1990. Prentice Hall Inc.1989. Introduction to Artificial Intelligence and Expert Systems. Decision Support & Expert Systems. New Jersey. Macmillan. 3. Software applications today . Dan W. Englewood Cliffs. Decision Support. New Delhi. Rolph. Tools for Analysis and Design of Business Systems. 7.Introduction to different methodologies and Structured System Analysis Problem identification-requirement analysis: tools and techniques-feasibility analysis -Operatinal. Sprague. 2nd ed. Detailed Design. 4.2. Modulation. How to Choose and Use an Executive Information System. Need for Structured Techniques.
Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Data Dictionaries. All questions will carry equal marks. 6. Business Systems Concept.
1992. File Design. Managing Data Processing in an Organisation. Hawryszkiewyez. Data Base Design. 1991. 2nd ed. Marco. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. New Delhi.. New Jersey. New Delhi. 4. Prentice Hall of India. conversion and Operations Plan. Foundations of Business Systems. Object-OrientedAnalysis. 6. 1991. New Delhi. V. Structured Analysis & System Specification. Yourdon Press. System Controls and Audit Trails. Language Processors. 5. 3. System Administration and Training. Englewood Cliff. ITM-321 : DATABASE MANAGEMENT SYSTEMS Objectives This course has been designed to introduce the students with the applications of systems designed to manage the data resource of organizations. Project Management Techniques for Managing Software Projects. Prentice Hall of India. Hardware and Software Selection. Rajaraman. J L. Coad. Elias M. Dryden Press.Specification. Introduction to Systems Analysis and Design. It provides the students an
. David. T. Performance and Acceptance Testing Criteria. Data Processing Setup. 2nd ed. Operating system Selection. Peter and Edward. Fort Worth. Prentice Hall of India. Galgotia. New Delhi.D. HardwareAcquisition. Yourdon. Benchmarking. Vendor Selection. I T. 1991. 1990. 1994. 2. SystemsAnalysis and Design. Van Over. Analysis and Design of Information Systems. New Delhi. Yourdon Press. 1989. Testing Techniques Available. Documentation Tools. Suggested Readings 1. 2nd ed.. 7. All questions will carry equal marks. Shitten.. Awad. System Control and Quality Assurance. etc. System Analysis and Design Methods.
All questions will carry equal marks. Emeryville. 4th ed. Physical Database Structures. Managerial Issues Related to Data Base Management. Course Contents Data Prcessing Concepts. Joe. Implementation and Maintenance Issues. Database Administration. Distributed Data Base Systems. Kroenke. Object-OrientedAnalysis. 1991.. Database Management. McMillan. New Jersey.
Note: The examiner will set eight questions in all andthe students would be required
. 2nd ed. Distributed Data Processing Systems and a Need for Database Environment for such a System. Jeffrey.. Systems and Developers Manuals for an RDBMS such as Oracle. Yourdon Press. File Processing and Access Methods. Various Data Base Management Models. David M. New York. Design. Query Languages for Relational Database Management Systems. Evaluation of Commercially Available Software Systems with Managerial Emphasis on Tradeoffs Among Cost. 6. Study of a Relational Database Management Systems for Successful Implementation of Distributed Systems.opportunity to study the hands-on implementation of a database corporate environment. Performance Analysis. Database Processing : Fundamentals. 3. and Responsiveness. Redwood City. Englewood Cliff. A. McFaddeen. Boston and Fraser. 1990. 5. Normalization and Logical Design. Philip J. Implementation. 3rd ed. 2. Suggested Readings 1. Ziff-Davis Press. Taxonomy of Data Management Systems. 4. coad. Salemi. Functions of Transaction Processes and their Communications Interface with Database Management Systems. A. Object Oriented Data Bases. 1993. Client/Server Data Bases. to attempt any five questions. Data Structures. Structured Query Lanaguage. Capacity. Yourdon. California. Re-organisation Problems. 1992. 1991.. Fred R and Hoffer. Recovery Issues. On-line Data Bases. Guide to SQL. Evaluation Criteria. Pratt. Benjamin-Cummings. Peter and Edward.
2000. ASP Involves Programming. * LINUX Commands. Delhi. 5. Linking HTML Documents.Hill. 2000. Delhi. Rich. sundeep e-Security and You. Delhi. Keen. SCRIPTS: Java Scripts VB Scripts.Digital Signatures. Delhi. Security of Data Transfer . 3. Pter and Mark McDonal The e-Process Edge.Cryptography . # Com Concepts : Dot Com companies. Starting an E-Commerce Business. vi editior. Richart.Alberto Manual and StephenAsburyActive Server Pages 3. 6. Only theory Included for lab only (not for the theory exam)
Suggested Readings 1.
.Adding Images. audio and video. 4. Addition Wesley. 2001. Jason R. Oberoi. Singapore. IDG Books. # # ** * # ** Configuration and Features of Internet Information Server (118) Configuration and features of Apache Web Server SERVER Side Programming Using PERL. 1997. Course Contents Authenticating HTML *: Building Blocks of HTML..ITM-322: INTERNENT PROGRAMMING FOR E-COMMERCE Objective The objective of the course is to familiarise the students with the internet programming for e-commerce. Pat and Peter Dyson Intermets BSP Pub.Encryption and decryption of data . 2000. JAVA-ODBC. Coleman. Elements of Shell Programming. Page Design. Site Design. Cyber Laws. IDG Books. 2001. “E-business with Net Commerce”. Tata McGraw -Hill. Hybrid companies. LINUX: Basic features. Samantha Shurety. 2. Tata McGraw .
& J. Course Contents Enterprise Resources Planning: Evolution of ERP-MRP and MRP II-problems of system islands-need for system integration and interface-early ERP Packages-ERP products and Markets-opportunities and problems in ERP selection and implementatio.internet banking and related technologies . Supply Chain Management: The concept of value chain differentiation between ERP and SCM SCM for customer focus-need and specificity of SCM-SCM scenario in India . INFORMATION TECHNOLOGY MANAGEMENT : 4th Sem. E-Business: Introduction to 1-Net technologies . PrenticeHall. Modules in ERP: Business Modules of ERP Package. 1999..BPR & ERP. EDI and E-Business-business opprotunities .
. ERP implementation: Identifying ERP benefits team formation-Consultant intervention Selection ERP-Process of ERP implementation . Robert D. Post ERP. R.implementing change -change management . All questions will carry equal marks. Garbus Optimizing SQL Server.Identification of re-engineering need-preparing for reengineering . Future and Growth of E-Business.7. Reengineering Concepts: The emergence of reengineering concept .
Schneider.CRM solutions. ITM-420 : ERP Objective To make the students able to participate in planning and implementation of advanced enterprise-wide systems and technologies in their career.
Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions.Evolution of E-Commerce.products and markets of SEHL issues in selection and implementation of SCM solutions . 7.Integrating with other systems.Managing changes in IT organisation Preparing IT infrastructure .Measuring benefits of ERP . N J.concept of business process rethinking of proceses .basic and advanced business modesl on internet .security and privacy issues technologies for E-Business.
DDL Commands . SOL: SOL Language . E. Data Integrity. Codd’s 12 Rules for a relational Database. Three Layered Architecture. Ptak. Hierachical Model. History Data Modeling . 2. Alter. All questions will carry equal marks.F. Sub-queries. Hammer. Rollbakc. comparison and logical operators. Concurrency. Properties of a Transaction. adding data to the database. summarising data.Commit.Select. Delete. Simple queries . St. Lucie Press. Tata McGraw. Databse concepts Transaction Management.Suggested Readings 1. Network Model and Relational Model. Transaction Processing .Table and View Create. Drop Integrity Constraints.retrieving data.System Catalogue. Integrity Constraints. Arithmetic. updating data to the database and deleting data.
Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. NY. ITM-421 : RDMBS & SQL CONCEPTS Objective The students are to be provided baisc understanding of the RDBMS & SQL and the skills to make use of these in business organisations. Alexix Countdown 2000.DML commands . Micheal and Jamts Chamby Reengineering the Corporation. Insert. LAB: SQL & MS Access. 1997. E-R Model and E-R diagram Examples and Exercises. Data Dictionary . Contents RDBMS: Introduction . GROUP BY and Group Functions. 3.use of WHERE. Multi table queries. Distributed Database and Distributed Data Access. Carol A. Views.Server and ODBC connectivity.First Normal Form. Normalisation techniques . Advanctages and Disadvantages of a Database.Database and DBMS Software. Backup and Recovery.
. Update. Commit and Rollback. Leon. Introduction to Client . Locking Access Control. Second Normal Form and the Third normal Form. Savepoint. Examples and Exercises.Object Oriented and Record Based models. ORDER BY. & Eli SChragenheim ERP. Auditing. 2000.
Alberto Manual and Stephen Asbury Server Pages 3. All questions will carry equal marks. 2. running a report. formalising the report. DDL. execution of forms : REPORT Module: Types of reports.Suggested Readings 1.data types. IDG Books. 2000. 2000. loading data from foreign files. Graphics Module: Designing graphics . 2001. Jason R. 7. Oracle Utilities: Exporting and importing data base information. trigger and their types. & J. Tata McGraw . Rich. 1997. Singapore.Integrating graphics with forms and reports. Addition Wesley. IDG Books.Hill. ORACLE FORMS Module: Application development using FORMS 5. 2001. Contents Refresher to Oracle RDBMS : Defining a data base. modifying. Keen. Pat and Peter Dyson Intements BSP Pub. “E-business with Net Commerce”. trigger command syntax. Samantha Shurety. sundeep e-Security and You. entity relationship model. organisation of data in Oracle. DML. Backup and recover. Coleman. organisation of FORMS. Garbus Optimizing SQL Server 7. Building Applications: Business analysis. ITM-422 :APPLICATION DEVELOPMENT USING ORCALE Objective The objective of the course is to acquaint the students with the application development using ORCALE in modern busines analysis and management. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Oracle tools. Robert D. Starting an E-Commerce Business. Schneider. Tata McGraw . 4. r. defining columns and Keys.
. group setting. Delhi.Error handling . calculated fields. N J. Text settings. PrenticeHall. painting canvas. default form Forms process. Delhi.. minimising redundancy. Oberoi. 5. 2000. SQL & PL/SQL/PL SQL command summary . 1999. Delhi. Richart. previewing a report. operators. 3. Delhi.Hill. normalising the design. 6. Pter and Mark McDonal The e-Process Edge. PL/SQL control structures .
. updation. Generates competency in transforming organisations into customer-centric enterprises.normalization data integrity. Change Management. How We Got Here. 2. planning and designing the forms for updation and enquiry managerial reports generation (Individual groups to identify projects and build their own application) Selected Reading 1. transactions. and eliminate some of the mystery around CRM. Measurement and Refinement. Robert J. 1997. Phase I : Evaluation and Strategic Alignment Phase II : Infrastructural Development and Development Phase III : Leadership. Oracle Press. Developer 2000. Albert Developing Oracle Forms Application. data base. Muller. ITM-423 : e-CRM Objective Customer Relationship Management (CRM). A Roadmap for Success : The Knowledge-Enabled Customer Relationship Management Roadmap. Delhi. and CRM. 2000.. 3. 2000. Oracle Developer 2000 Handbook. Knowledge-Enabled Customer Relationship Management. Hipsley. 4. Getting Down to e-Business. e-Business. about CRM. Understanding E-Business : CRM and KM. BPB Pub. Sams Publishing. 1997. The Long-Winded Road. The New Economy’s New Face. Ivan Commercial Application Development Using Oracle Developer 2000. Paul Developing client server application with Oracle. All questions will carry equal marks. Knowledge Management. Prentice Hall. Contents : Introduction : Knowledge Management. The New Digital Landscape. The New-New Imperatives.
Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. at a high level. This course is intended to educate. Customer Relationship Management. Bayross. Lulushi.
Building Data MiningApplications for CRM. Looking Beyond the Waterfall. Results Driven Incremental.Aligning Strategy and Technology Choices : Getting Past the Innovator’s Dilemma. The KCRM Strategic Framework. Audit and Analysis : Why Audit Customer Knowledge ? Initiating the Audit. Hisar .Analyzing the Business Environment. 2000. New Delhi. 3. Alex Berson. An overview of Big-Bang. Risk Assessment and Common Pitfalls. The KCRM Architecture Integration. 2. Berry and Gordon Linoff. Data Mining Techniques: For Marketing. Customer Knowledge Management : Technology Framwork.
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. Stephen Smith. Systems Development Methods. Mastering Data Mining : The Art and Science of Customer Relationship Management. Sales and Customer Support. Results-Driven Development and Deployment : Hidden Costs and other Surprises. Long-Term Considerations. Suggested Readings 1. Kurt Threarling. Leadership. Berry. The Customer Lifecycle. Reference Measures and Methodological Choices.A. Michael J. The Audit Method. Building an Implementation Team : Tasks ad Expertise. John Wiley. Gordon Linoff/1997. Understanding the Context Strategic Technology. 2001. A. Michael J. Tata McGraw Hill. Documenting Customer Knowledge Assets Using the Audit Results to Drive KCRM.Blueprinting the Technology Infrastructure : Design Challenges. Team Composition.