THE PROGRAMME TARGET GROUP Master of Business Administration (Through Distance Mode) is a four semester plus project programme and has been designed to cater to the senior level managerial requirements of business and industry. The target clientele among others are : I. II. III. Who intend to pursue higher studies while in employment or selfemployment. Who intend to acquire master’s degree in business administration while pursuing studies simultaneously for any other course. Who are residing in such remote areas where facilities for the studies in MBA are not available. The evaluation will be done on the basis of performance in the written examination. Each paper will carry 100 marks (Except Paper CP-403). The duration of written examination for each paper shall be three hours.


(i) (ii) (iii) The span of the programme is five years from the date of commencement of the programme. The minimum marks for passing the examination for each semester shall be 40% both in each paper and aggregate for all the courses of the semester. The degree shall be awarded to successful students on the basic of the combined results of the first year and second year as follows : (iv) Securing 60% and above Securing 50% or more but less then 60% marks Securing less then 50% marks : : : Ist Division IInd Division IIIrd Division

A student to be eligible for award of degree has to clear all the papers offered during the programme with in the span of five years.

Course Code Course Title Division of Marks TOTAL MARKS CP - 101 CP-102 CP-103 CP-104 CP-105 CP-106 Management Process Organizational Behaviour Managerial Economics Environment Management Accounting for Managers Business Communication Computer Applications in Management
(2) 100 100 100 100 100 100

Duration of Exams

3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs.

SEMESTER-II CP-201 CP-202 CP-203 CP-204 CP-205 CP-206 Human Resource Management Financial Management Marketing Management Production and Operations Management Statistical Analysis Research Methodology 100 100 3 Hrs. 3 Hrs. 100 100 100 3 Hrs. 3 Hrs. 3 Hrs. 100 3 Hrs.

During Second year in addition to compulsary papers and project studies, a student will have to choose one specialization area comprising four papers in each of the third & fourth semesters.

CP - 301 CP - 302 Business Policy and Strategic Analysis Business Legislation 100 3 Hrs. 100 3 Hrs.

(Plus all the four papers from any one area of specialization)

CP-401 CP-402 CP-403 Entrepreneurship Development Research Project Comprehensive Viva-voce
(including Viva-voce on Research Project)

100 100 50

3 Hrs.

(Plus all the four papers from any one area of specialization)

LIST OF PAPERS OF VARIOUS SPECIALIZATION AREAS 3RD SEMESTER FM-303 FM-304 FM-305 FM-306 4TH SEMESTER FM-404 FM-405 FM-406 FM-407 MARKETING 3RD SEMESTER MM-307 MM-308 MM-309 MM-310 Advertising Management Sales Management Consumer Behaviour Rural Marketing 100 100 100 100 Management of Financial Services Project Planning. Analysis and Management International Financial Management Financial Derivatives 100 100 100 100 Corporate Taxation Security Analysis and Investment Management Management of financial Institutions Principles of Insurance and Banking 100 100 100 100 (4) .

4TH SEMESTER MM-408 MM-409 MM-410 MM-411 Product and Brand Management E-Commerce International Marketing Marketing of Services 100 100 100 100 ORGANIZATION BEHAVIOURAND HRD 3RD SEMESTER OBH-311 OBH-312 OBH-313 OBH-314 4TH SEMESTER OBH-412 OBH-413 OBH-414 OBH-415 Management Training and Development Organizational Change and Intervention Strategies Human Resource Development: Strategies and Systems Cross Cultural and Global Management 100 100 100 100 Management of Industrial Relations Managing Interpersonal and Group Process Human Resource Planning and Development Organizational Effectiveness & Change 100 100 100 100 (5) .

Documentation and Logistics India’s Foreign Trade & Policy Foreign Exchange Management 100 100 100 100 4TH SEMESTER IB-416 IB-417 IB-418 IB-419 International Financial Management International Marketing Global Human Resource Manangement E-Commerce 100 100 100 100 INTORMATION TECHNOLOGYMANAGEMENT 3RD SEMESTER ITM-319 ITM-320 ITM-321 ITM-322 Management Support System System analysis and Design Data base Management Internet Programme for E-Commerce 100 100 100 100 4TH SEMESTER ITM-420 ITM-421 ITM-422 ITM-423 ERP RDBMS & SQL Concepts Applications Development Using Oracle e-CRM (6) 100 100 100 100 .INTERNATIONALBUSINESS 3RD SEMESTER IB-315 IB-316 IB-317 IB-318 International Business Environment Export-Import Procedures.

communication. Understanding and Managing organizational system-Organizational design and structure. S.P. Organizational Behaviour. Work Motivation. (7) . Prentice Hall Ins. 4. Suggested Readings 1. Organizational Behaviour. Understanding and managing group processes interpersonal and group dynamics applications of emotional intelligence in organizations.7th ed. Course Contents Evolution of management thought.... New York. Social Responsibility of Business. 1996. H. 2. New Delhi. F.. McGraw Hill.DETAILED SYLLABUS FOLLOWS. McGraw Hill. Work stress. Luthans. Prentice Hall of India. Personality. 10th ed. Englewood Cliffs.. Leadership and influence process. Perceptions..Management. Systems and contingency approach for understanding organizatios. Learning. 7th ed. New Jersey. Understanding and Managing individual behaviour. skills and roles in an organization. Values. Managerial processes..P. Individual decision making and problem solving. Koontz. Robbins. 1996. 1995 Robbins. Hand Wechrich. 1995. functions. Management. Attitudes. S. group decision making. 5th ed. 3. CP-101: MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOUR Objectives The objectives of the paper are to familiarize the students with basic management concepts and behavioural processes in the organization. New York.

Emphasis is given to changes in the nature of business firms in the context of globalisation. Note: The examiner will set eight questions in all and the students would be required CP-102:MANAGERIAL ECONOMICS Objectives The objectives of this course is to acquaint the students with concepts and techniques used in Micro-Economic Theory and to enable them to apply this knowledge in business decision-making. Fiscal impact and investment. 1996. cost curves. Psychological Dimensions of Organizational Behaviour. All questions will carry equal marks. non-price competition. Concept and Measurement of National income. Management 6th ed. (8) .GNP and GDP . B. Theory of Firm . Nature of business decision-making. Dalip Emotional Intelligence at Work. Stoner. Determination of National income-Consumption Function. Prentice Hall of India. New Jersey. Synthesis of Monetary and Real Factors. Delhi-2001 Staw. Course Contents Concepts and techniques.. 1995. Macro Economics Aggregates and Concepts .profit maximisation. break-even analysis. income and substitution effects. Production and cost-returns to scale. Market Structure . ownership and control.. to attempt any five questions. 6. revealed preference and demand forecasts.M. Sage Publications. organizational slack. oligopoly.competition. and inflation-Employment-Balance of Payments-Money Supply and Monetary Policy-Fiscal Policy. J etc. optimisation: Theory of Demand-demand functions. sales maximization.. 2nd ed. Singh.Gross Domestic Savings-Gross Domestic Capital Formation. New Delhi. monopoly.5. Response Books. Prentice Hall inc. CPI. Englowed Cliffs.WPI. marginal analysis.Aggregate Consumption . 7.

Environment and Business Schools. industrial Ecology and Recycling industry. ISO 14000. Koutosoyiannis. Clearance/Permissions for establishing industry. Environmental Auditing. All questions will carry equal marks. P and Roherts J. Heat. Corporate Mergers. 1996.P. New Jersey. Economics . Prentice Hall. Milgrom. 1992. O. Economics Theory and Operations Analysis. W. Paul G. Basic Concepts and their application in Business. Business Economics. 4. New York. Modern Micro Economics. 2000 Baumol. Excel Books. New Jersey. 1996. Managerial Economics.. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Course Content Environmental Management fundamentals . Green Funding .J.Y. A. Energy production and trade.Suggested Readings 1. 5. (9) . Managerial Economics.Sustainable Development. Macmillan. 2.. Chopra. 6..Environmental Taxes Shifts. Implications of human population growth. Economics. Environmental Management System: EMS Standards. Organization and Management Engieweed Cliffs. Ecosystem concepts. 1991. CP-103 Environment Management Objectives The objective of this course is to acquaint the students with concepts and environment and their use in managerial decision-making. M. Prentice Hall Inc. Environmental Management & valuation: Environmental Accounting. New Delhi Tata McGraw Hill 1985. Limits to growth. & Philips K. Young. 3rd ed. Energy Management: Fundamentals Fossil Fuels use. New Delhi. New Delhi. Prentice Hall Inc. Adhikary. Energy Balance. 3..

Environment & Pollution Law Manual. Vikas Publishing House New Delhi. New Delhi. IPRS. Uberol. 1997. 3. Importance and Scope. 5. New Delhi.104 : ACCOUNTING FOR MANAGERS Objectives The basic purpose of this course is to develop an insight of postulates. to attempt any five questions.Air. Water. Environmental Management Trade and Environmental Management Debt and Environment. principles and techniques of accounting and application of financial and accounting information for planning decision-making and control.G. New Delhi. S.Environmental Ethics. Generally Accepted Accounting Principles. N.N. G. 2000. Pandey. Road Karnal. MacMillan India Ltd. Pollution & Waste Management . GATT / WTO Provisions. N. 1997. Oxford University Press. Dass: Environmental Accounting. Wheeler Publishing. New Delhi.K. Harley. 6. Gupta... Forest & Products and Trade. Nick: Environmental Economics. Marg. Role of Biodiversity in International Trade.Concept.. 1996. Universal law Publishing. CP . Charles D. 2000. Bio-ethics. Approaches to Corporate Ethics. 19. All questions will carry equal marks.: Environmental Management.: Enviromental Economics. Environmental Management. Water. 4. Land Pollution. Excel Books. Hoistad. Course Contents Financial Accounting . G. Preparation of Financial Statements with Special reference to analysis of a (10) Note: The examiner will set eight questions in all and the students would be required . K. Ansari Road. 2.T.K. 1997. Role of NGO’S PIL. Suggested Readings 1. Trade in wastes. Environmental Laws: Acts Patents. Mohanty.

Irwin. Marginal Costing and Absorption Costing. Heitger.. Suggested Readings 1. Financial Accounting. Houghton Miffin Company. Financial Statement Analysis. Need. Illinois. Overhead Cost and Control. N.L. Financial and Management Accounting. 6.K. Performance Budgeting. and Reece J. Vikas. Charles etc. Job and Process Costing. Reconciliation and Integration between Financial and Cost Accounts. 5th ed. New Jersey. 6th ed. Standard Costing and Variance Analysis. Cost ledger and Control Accounts. Anthony R. Richard D. Madhu. New Delhi. The Statement of Cash Flows. New Delhi. Text and Cases. Management Accounting . Funds Flow Analysis.R. Anmol Publicatopms. Serge. Prentice Hall Inc.Balance Sheet and Measurement of Business Income. All questions will carry equal marks. Needles. Vij.. Budget and Budgetary Control. 1996. Homgren. Accounting for Management. 3. (11) . New Delhi.. Importance and Scope. 1992. Hingorani. 5. Zerobase Budgeting. Belverd. and Dearden J. Management Accounting. and Ramanathan. 1995. Financial and Managerial Accounting. Bhattacharya S. Homewood. 1990. New York. 1994. Relevant Costing and Costing for Decision-Making.Concept. 1997. Mc-Graw Hill. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Inventory Valuation and Depreciation. Principles of Financial and Management Accounting.N. etc. Sultan Chand. Accounting Principles. Englewood Cliffs. Cost Accounting .. A. 4. 1994. 2.S.ecords and Processes. Boston. LE and Matulich. 7.

5. (12) . process of communication. Charrles E.presentations of reports. Pearce. Chicago. Herta A and Peck. Effective communication skills. Barriers and gateways in communication. “Effective Business Communications”. Writing business reports. Bowman. Dryden Press. All questions will carry equal marks. 1977 Science Research Associates. Murphy. Maira. Treece.CP-105: BUSINESS COMMUNICATION Objectives The course is aimed at equipping the students with the necessary techniques and skills of communication to inform others inspire them and enlist their activity and willing cooperation in the performance of their jobs. Suggested Readings 1. and negotiations. 2nd ed. Bernadine P. Course Contents Importance and nature of business communication. 1987. Joel and Branchaw. 2. “Sucessful Business Communications” 3rd ed. “Business Communications: Principles and Applications” 2nd ed. New York. Oral and Non-Verbal communication . Chicago Hatch. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Legal aspects of business communication. 4. Richard. C Gienn etc. 1976. John Wiley. Do’s and Don’t of business writing: Commercial letters. “Communicating in Business”. Tata McGraw Hill. public speaking. 1988. New Delhi. Allyn and Bacon Boston. 3. “Business Communication: From Process to Product”. 1987.

Graphics on Spreadsheet.An Introduction . Creation of spreadsheet applications. Data Base Functions in spreadsheet. Data Communications. Course Contents Computers . Range. New York. Suggested Readings 1. David. Management of Data Processing Systems in Business Organizations. PC . Dryden. Fort Worth.LAN & W A Ns. Relevance of Data Base Management Systems and Integration of Applications. Report Generation & Label Generation. Modes of Data Processing . File Desing & Report Design. Basics of Data Processing. Introduction to a Micro Data Base Manager. Networking .Creating a Presentation on a PC.Disk Operating System and Windows. Program Development Cycle. (13) . Master & Transaction File.Software Packages . Input-Process-Output Analysis. Formulas. 2.Types/Organization. John and Grudnitshki Gary. Text Processing Software.Computer Software systems. foundations of Business Systems. Presentation Graphics . 1989. Introduction to a spreadsheet software. Flow Charting. Burch. Data Hierarchy & Data File Structures. Indian Computing Environment. Van Over. Software Development Process. Elements of Computer System Set-up. Components of a Computer System.Computers in Business. Generations of Computers and Computer Languages. Programming Concepts. Functions. 1992. John Wiley.. Data Files. Information Systems: Theory and Practice 5th ed. Use of Files in Programming.CP-106: COMPUTERAPPLICATIONS IN MANAGEMENT Objectives The objectives of this course include developing an appreciation of different software and hardware systems available in the industry among the students and build up the experience of computer usage in business organizations with specific reference to commercial data processing systems.An Introduction . Application Portfolio Development. Personal Computers in Business.

Industrial Relations & Trade Unions. 1987. Pinter. Induction and Socialisation. Attracting and Selecting Human Resources. Englewood Cliffs. Computers. K. New Jersey. Methods of Manpower Search. Aswathappa. Employee Welfare.3. Suggested Readings 1. M. Computer Concepts and Uses 2nd ed. The Objectives of this course is to sensitize students to the various facets of managing people and to create and understanding of the various policies and practices of human resource man agement.. Human Resource and Personnel Management Tala Mc Graw Hill. 6. 1993. O’Reilly. 4. 1997. Chicago. Sebastopol. Job Analysis and role Description. All questions will carry equal marks. C. Dispute Resolution & Grievance Management.A. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions.. L. Science Research Associates. PerformanceAppraisal and Potential Evaluation. 2nd ed. Long. Corporate Objectives and Human Resource Planning. organizational efficiency is largely dependent on the contribution made by the members of the organisation. Englewood Cliffs. Estrada. 5. London. CP-201 : HUMAN RESOURCE MANAGEMENT Objectives In a complex world of industry and business. A. Eliason. Job Evaluation & Wage Determination.. Manapower Training and Development. Prentice Hall Inc 1988. 1986. Automating Managers: The Implications of Information Technology for Managers. 7.L. Moss Jones. (14) . 1990. Course Contents Concepts and Perspectives on Human Management. Human Resources Management in a Changing Environment.. Susan. Career and Succession Planning. Connecting to the Internet. New Delhi. John. New Jersey. Employee Empowerment. On-Line Business Computer Applications. Summer. Prentice Hall Inc.

Valuation and Rates of return. Cost of Different Sources of raising Capital. Stone. 5th ed. Shortterm Financing Investements. 6. V & Mattock J. Financial Analysis and Control. Monappa. Methods of Capital Budgeting. John Wiley. All questions will carry equal marks. Course Contents Aims and Objectives of Financial Management.. Personnel Management. 1966. Illinosis. Guy. New Delhi. Internal Financing and Dividend Policy. Human Resource Management. Sage. D A & Robbins S P. Tata McGraw-Hill. 3. 5. 1994. New York. (15) . Management of Working Capital . London. Financial Modeling. Instruments of Long Term Finance.2. J. The New International Manger. Weighted Average Cost of Capital. 4. CostVolume-Profit Analysis.. 2nd. Human Resource and Personnel Management Richard D. Rue. CP-202: FINANCIAL MANAGEMENT Objectives The purpose of this course is to acquaint the students with the broad framework of financial decision-making in a business unit. Kogan Page. Lloyed and Leslie W. 1984. Optimum Capital Structure. 1995. De Cenvo. Operating and Einancial Leverage. Time Value of Money. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. New Delhi. Holloway.Cash. Investment and Capital Structure Decisions. Receivables and Inventory Management. Performance Measurement and Evaluation. Trwin. 1993. A& Saiyadain M. Ed.

etc. 1997. Winger. Stephen H. Targeting and positioning. Bhalla. Understanding consumer and Industrial markets. product life cycle. Prentice Hall Inc. 5. 4. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 1991.. New Delhi. advertising. New York. 2nd ed.selection. New York. Van Home. 1997. All questions will carry equal marks.. 6. Brealey. branding and packaging decisions. Hampton. CP-203:MARKETING MANAGEMENT Objectives The Purpose of this course is to develop and an understanding of the underlying concepts. Corporate orientations towards the marketplace. John. V. Richard A and Myers Stewart C. James C. McGraw Hill.promotion mix. 1998. strategies and issues involved in the marketing of products and services. Bernard and Mohan. Organising and (16) . 10th ed. Nancy. 1990. New Delhi. Financial Management and Policy. 1996. Course Contents Nature and scope of marketing. Principles of Financial Management. co-operation and conflict management. Marketing information system and Marketing research. Product decisions . Englewood Cliffs. Financial Decision Making. Market segmentation.Suggested Readings 1. The Marketing environment and Environment scanning.Anmol. Pricing methods and strategies. Prentice Hall of India. publicity and personal selling.product mix. 2. Promotion decisions . New Jersey. sales promotion.K.. vertical marketing Implementation and systems. Financial Management and Policy. new product development. 3. New Delhi. 5th ed. Financial Management. Macmillam Publishing Company. Johe Wiley. Archer. Channel managment . Principles of Corpoate Finance.

Consumerism. Legal issues.Production Planning and Control-in Mass Production-in Batch / Job Order manufacturing. Implementation and Control. Material Handling Principles . 4. Effective and efficient flow.implementing marketing in the organisation. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. S. 1994. New issues in marketing . New Delhi. Productivity improvement in operations through layour engineering and quality management etc. Facility Location. Stanton. Control. 6. Prentice Hall of India. Marketing Management: Analysis. New York. Planning.. Line Balancing . Marketing in India: Cases and Readings.Problems. Operations decisions . VS and Namakumari. Evaluation and control of marketing efforts. New Delhi. Course Contents Nature and Scope of Production and Operations Management. MacMilian.Globalisation. Suggested Readings 1. 1994. William. Vikas 1988. Neelamegham. CP-204: PRODUCTIONAND OPERATIONS MANAGEMENT Objectives The Course is designed to acquaint the students with decision making in: Planning. scheduling and control of Production and Operation functions in both manufacturing and services. 1990. Layout Planning andAnalysis. Marketing Management: Planning. Greem marketing. Ramaswamy. McGraw Hill. New Delhi. 1991. Capacity (17) . All questions will carry equal marks. B. New York. Philip. Enis.M. McGraw Hill. Prentice Hall of India. 1997. Principles of Marketing. Marketing Classics: A Selection of Influential Articles. J. G. Types of Manufacturing Systems & layouts. Kotler. 3. 5. Philip and Armstrong.Equipments. S. replenishement and control of materials with reference to both manufacturing and services organizations. Kotler. 2. New Delhi. Fundamentals of Marketing.

Lamar. McGraw Hill. New York. Tata McGraw Hill. New York. Irwin. Moore. JIT. Suggested Readings 1. Manufacturing Organisation and Management. Dobler. Work Sampling. 1995. Purchase management. etc. 1987. RJ. Total Quality Management.Aggregate Planning . FG and Hendrick. S N. James B. Work Environment . John Wiley. Englewood Cliffs.Industrial Safety. All questions will carry equal marks. 1992. 1993. Chary. Material Management: An Overview of Material Management. Process Planning . 1989. E S. Dilworth. 1984. CP-205 : Objective The objective of this course is to make the students learn about the application of statistical tools and techniques for decision making.. Operations Management: Design. Homewood. Richard D. New Delhi. (18) STATISTICALANALYSIS .. 2. Statistical Process Control. Singapore. Work Measurement. Production and Operations Management. 3. Prentice Hall of India. New Delhi. Planning and Control for Manufacturing & Services. ISQ-9000.maintenance Management Concepts . Method Study.Work Study. E E & Ebert. Illinois. Material Planning and inventory Control.Scheduling . 7. Quality Assurance . Production and Operations Management.Planning-Models. 6. Modern Production Management. Admn. Safety Management. Materials Planning Budgeting and Material Requirement Planning. Prentice Hall Inc. Donald W and Lee. 4. 1992. 5. McGraw Hill. New Jersey. Amrine Harold T. T E. Buffa. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 6th ed. Purchasing and Materials Management. Maintenance Management. Production/Operations Management.Acceptance Sampling. Stores Management.

wilcoxon Signed .Z tests.Wallis test. Law of Large Number and Central Limit Theorem. Primary data collection techniques . and variance. Index Numbers: Meaning and types. Addition and multiplication probability models. Probability Distributions: Binomial. Statistical Estimation and Testing: Point and interval estimation of population mean. Uses and problems. relative and subjective probability.Course Contents Univariate Analysis: An overview of central tendency. Warning limits.schedule. and F tests. Statistical Decision Theory: Decision environment. Their characteristics and applications. Utility theory. Poisson. proportion. dispersion. Sign tests. and skewness. Data sources: Primary and secondary. Quality control charts . Tests of adequacy. splicing overtapping index series. Laspeyre’s and Paasch’s indices compared. Conditional probability and baye’s theorem. Sampling distributions and their characteristics. and normal distributions. Kruskal . Sampling and non-sampling errors. Special problems -shifting the base.lasperyre’s and Paasch’s indices. Large and small sampling tests . Sample size. Statistical testing . Process under control and out of control. Wald . (19) . Expected profit under unvertainty and assigning probabilities.Rank tests. Constructing a control chart computing the control limits (X and R charts). Indices of weighted average of (price -quantity) relatives.purpose and logic.hypotheses and errors. Weighted aggregative indices .Classical. and interview. Sampling and Data Collection: Sampling and sampling (probability and non-probability) methods. Statistical Quality Control: Causes of variations in quality characteristics. Correction and Regression Analsis: Two variables case. Probability Theory: Probability .Wolfwitz tests. questionnaire. Non Parametric Tests : chi-square tests.

Macmillan. Methods of Data Collection Obsevational and survey Metods.Control charts for attributes . Watsnam Terry J. Attitude Measurment Techniques. NJ.Exploratory . Research Designs . Delhi.W. Value and Cost of Information . Hooda. 6. Lawrence B. London. Field Work and Tabulation of Data. Heinz. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Acceptance sampling. All questions will carry equal marks. Questionnaire Design. and Keith Parramor: Quantitative Methods in Finance International. CP-206: RESEAECH METHODOLOGY objective To equipe the students with the basic understanding of the research methodology and to provide an insight in to the application of modern analytical tools and techniques for the purpose of management decision making. Levin. Hien. 2. Harper Collins.P: Statistics for Business and Economics. Quantitative Approach to Managerial Decisions. Thompson Business Press. Course Contents Nature and Scope of Research Methodology. Suggested Readings 1. Prentice Hall. Harper Collins. (20) . 4. Descriptive and Experimental Research Designs. Administration of Surveys. Sample Design an Appropritate Statistical Technique. Problem Formulation and statment of Research Objectives. Kohler: Statistics for Business & Economics. New York. R. New Delhi. Richard I and David S Rubin: Statistics for Management. Morse: Statistics for Businss & Economics. 5.fraction defectives and number of defects. NY. 3. Prentice Hall. L.Bayesian Decision Theory. Organisation Structure of Research Process. Motivational Research Techniques.

4. Floyd J. Biddle. Objective and Policies: EnvironmentalAnalysis. Koren and Maren D. ILO.. S. SWOT Analysis. Tools and Techniques for strategic Analysis. Suggested Readings 1. 2nd ed. Framework for Analysis Competition.. Jr. Fowler.. Roger. 1997.1997 attempt any five questions. Fox. Golden. Tracy: Randomized response: A Method of Sensitive surveys. Impact Matrix. Andrews. All questions will carry equal marks. Course Contents Business Policy as a Field of Study: Genral Management Point of View: Vision. Advanced Techniques for Data Analysis . 2.E. Management Researsh. 1993. BCG Matrix. Plenum Press. (21) . Prentice Hall. Bennet. Survey Methods.Sage Pub. Gupta. Exploring Research. NY.2001.. State Pub. 3rd ed. Salkind. Neil..P. Factor Analysis. 3. and S.B. GEC Model. New Delhi. Conjoint Analysis. 7. 5. Statistical Metods. critical from the point of view of the top executives. Discriminant Analysis. 1986. FM.... 6. 30th ed... Multidimensional Scaling and Clustering Methods Applications. 1983.Analysis of Data. The Experience Curve. Note: The examiner will set eight questions in all the students would be required to SECOND YEAR: 3RD SEMESTER CP-301B :BUSINESS POLICYAND STRATEGICANALYSIS Objectives The Objectives of this course is to develop a holstics perspective of enterprise. J A and P. Concept of Value Chain. Use of SPSS and other Statistical Software Packages. Strategic Profile of a Firm. Sultan Chand. Industry Analysis. Sage Pub. Withey Social Indicators of Well Being. NJ. 1976. Competitive Advantage of a Firm.ANAOVA .Locke: Composing Qualtative Research. Mission.

Arbitratin. Memorandum and Articles of Association. 1984.Hill 1998. Quasi-Contracts. C K Competing for the Future Boston. Prentice Hall Inc. Macmillian 1995. New jersey. Holder-in-Due Course. Strategic Managment and business policy. Negotitation and Assignment. 1872: Essentials of a Valid Contract. Englewood Cliffs. 4. Richard D Irvin. Breach of Contract and its Remedies. Void Agreements. G and Prahlad.302: BUSINESS LEGISLATION The Course is designed to assist the students in understanding basic laws affecting the operating of a business enterprise. 3rd ed. Tata Mc Graw-Hill 1996. Implanting Srategic management. attempt any five question will carry equal marks. Christensen. Dishonour and Discharge of a Nigotiable Instruments. 3.. New jersey. The Negotiable Instruments Act. 1881: Nature and types. Prospectus Allotment of Share and Capital Membership. Right of an Unpaid Seller. 2. illinois. Performance of Contracts. Hamel. C R etc. S B and Athreya. The Sale of Goods Act.. Harvard Business School Press. 1994. Business Policy: Text and Cases 6th ed. Peters. new york McGRAW. CP. 1984. N S Strategic Management Englewood Cliff. William F. Course Contents The Indian Contract Act. The companies Act. 7. Prentice Hall inc. 1956.Suggested Readings 1. 5. 1930: Formation of a Contract. Homewood. A C and Majlut. Formation. Glueck. Ansoff. Hax. Nature and types of Companies. 6. Budhiraja. (22) Note: The examiner will set eight question in all and the students would be required to . H lgor.. 1987. Tom. M B Cases in Startegic Managment New Delhi. Business School in a Box New York.

Bombay. sources of ideas. idea processing. Definitions. Lucknow. Target group.Guide to the companies Act. Qualities and functions of entrepreneurs.anning and EDP.. 1998.1990. The Negotiable InstrumentActs. JS. Search for business idea. Company Law. Establishing Entrepreneurs System. Competing theories of entrepreneurship.M. Avtar singh. types and significance. All questions will carry equal marks. S. Management and Meetings. 2. pre-training work.1992. Shah. Support. Role and importance of entrepreneur in economic groth. New Delhi. N.Entrepreneurial Development Programme in India.Borrowing Powers. Bombay. Sultan Chand. Entrepreneurial Behaviours and entrepreneurial motivation. Eastern. N-Achievement and management success in rural area. Policy towards SSI’s. N. (23) . 11th ed. stages of performances. Tuteja. Govt.M. Khergamwala. Course Contents Entrepreneurial traits. A. SK Business Law For Managers. Consumer Protection Act and Cyber Laws.M. P. Accounts and Audit Compromise Arrangements and Reconstrution.1996. Nagpur. Lectures on Company Law. Tripathi. characteristics of Entrepreneurial types. Objectives. 3.History.1980 Ramaiya. Prevention of Oppression and Mismanagement Winding up. 5. Tripathi. Entrepreneurial Input. selection of centre. Innovation end entreprencur..objectives. Note: The examiner will set eight questions in all and students would be required to SEMESTER-IV CP-401 : ENTREPENEURIAL DEVELOPMENT Objective The objective of this course is to expose the students to the growth of entrepreneurship in developing countries with reference to Inddia. attempt any five questions. 4. Suggested Readings 1. Wadhwa.

Prior to submission of the project report to the directorate. Heinemann. 2. All questions will carry equal marks. T. Drucker.”Project Feasibility Analysis”. New York. HRM etc. Jain Rajiv. London. The last date of submission of synopsis will be 31st May of the second year. Desai.AHandbook on Learning Systems”. 1977 John Wiley. D C and Winter. Books.e. Note: The examiner will set eight questions in all and students would be required to attempt any five questions. Preparation of feasibility reports and legal formalities and documentation. S. Ashish. 1990. Peter. IB. “Motivating Economic Achievement”. Finance.S. McClelland. “Developing Entrepreneurship . New Delhi. IT. the late submission of the synopsis will be allowed (only in hard cases) with late fee of Rs. Cliffton. Udai and Venkateswara Rao. New York. David E. 1978. Discovery. Marketing. A N. 5.input requirements. marketing assistance. 1985. CP-402 : RESEARCH PROJECT The students of MBA IV semester have to work on a project in any one of the functional areas of business management i. Delhi. 1000/upto 30th of July of the respective year of final year of MBA students (Please refer prospectus). 1990. Sources and criteria of financing. Technical assistance. sickness of units and remedial assistance. Delhi. Suggested Readings 1. W G. Pareek. they will have to get the synopsis approved from the directorate. S A. fixed and working capital assessment. Kumar. 7. Free Press. 500 upto 30th June and Rs. “Innovation and Entrepreileurship”. Learning Systems. 1984. 6. 1969. The following are the guidelines for synopsis and project report : (24) . 3. 4. However. “Planning a Small Scale Industry: A Guide to Entrepreneurs”. Davis S and Fyfie. “Entrepreneurship in Small Industry”. “Entrepreneur & Environment” . New Delhi.

the students should write the methodology to be used by them in the completion of the Project. each student of MBA has to work on Research Project selecting a topic from his/her specialization area. 2. (25) .DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY. Each student will prepare a synopsis of 5 to 10 pages on the topic chosen by him / her. HISAR Guidelines for Research Project for MBA . The contents of the synopsis should be : (i) (ii) (iii) (iv) (v) (vi) (vii) Title of the project Review of literature and Problem Statement Objectives of the proposed study Research Methodology (Sources of data. Tools of analysis) Scope / Relevance of Proposed Study Proposed Questionnaire (if any) References Note :. Research Project must be started at the onset of 4th semester. In preparing the Project. The topic of Project should be related to the area of specialization from the broader field of management and the topic must be finalized in consultation with guide/project supervisor. the students are required to follow the under mentioned guidelines :1. Sampling.Contents must be in the above sequence to bring uniformity of structure. Research Project will carry 100 marks. Synopsis is a proposal for research project which the student will carry out in consultation with his/her guide and send the same to the Directorate of Distance Education for approval.Paper CP 402 As per the syllabi of MBA distance education. 3. In Resesrch Methodology. The copy of the Tital page of approved synopsis duly signed by the evaluator must be added in the end of the Project Report.

4. Each student will choose a guide / research supervisor whose acceptance with his/ her signed bio-data must be sent alongwith synopsis to the Directorate of Distance Education for approval. 5. The guide must have research experience in the relevant field and the same must be mentioned in his/her biodata sent for approval. 6. 7. The Research Project may be based on primary or secondary data or both. The contents of the final Project Report to be submitted should include : (i) (ii) (iii) (iv) (v) (vi) (vii) Introduction and Rationale of the topic chosen. Literature review and problem formulation. Objectives and research methodology. Analysis and interpretation of data. Conclusions/findings and recommendations/suggestions. References/Bibliography in specified format. Appendix. (a) (b) (c) (d) (e) (f) Questionnaire, if any Interview schedule, if any List of the companies surveyed. Raw data, if the candidate wants to submit. Graphs / Diagrams etc. Any other document relevant to the study.

8. Each research supervisor / guide will issue a certificate that work done by the candidate is his/her original work and is of the standard expected of an MBA student. The certificate duly signed by the supervisor will be added in the beginning of report. 9. Each Research Project should be independent work of a candidate and the same should not be jointly prepared by more than one candidate. 10. The synopsis must reach to the office of the Director, Distance Education, G.J.U. S.& T., Hisar as per the syllabus given in the prospectus. 11. A specimen of title page of the Research project is given below for reference:(26)

For example a candidate named (hypothetical) Suresh Kumar bearing enrolment no. 058824924 is undergoing project work entitled “A comparative study of mutual funds’ performance offered by private and public sector banks”under the supervision of Sh.Rakesh Chand will submit the project in the following format: A Project on A comparative study of mutual funds’ performance offered by private and public sector banks (Submitted in partial fulfilment of the requirement of Master of Business Administration, Distance Education, Guru Jambheshwar University of Science & Technology, Hisar).
Research Supervisor : Submitted by :

Rakesh Chand
Manager (Finance) Birla Sunlife, Delhi

Suresh Kumar
Enrollment No. 058824924 Semester MBA IV

Session 2007-09
Directorate of Distance Education
Guru Jambheshwar University of Science & Technology Hisar (India)

12. The Project Reports should be submitted in duplicate, with Hard Bound. The colour of binding should be Black. NOTE :- The students of MBA IV semester are required to submit the synopsis latest by 31st of May, of the year in their own interest without any late fees and with late fee of Rs. 500 thereafter but before the last date of submission of project report as mentioned in the prospectus. The unapproved synopsis will be sent back to the candidates/study centre and the candidate will have to resubmit the revised synopsis by the date mentioned in clause 12. In the beginning of the revised synopsis the copy of the page where remarks/ suggestions by the evaluator are made must be added. The candidates should also add the copy of synopsis showing approval/suggestion by the evaluator in the final project report as mentioned in para 3 of these guidelines.As the late submission of synopsis attracts late fees, the students must adhere to the time schedule as given in the prospectus. If the submission gets delayed even due to disapproval of the original synopsis, it will carry late fees as per rules given in the prospectus.

CP-403: COMPREHENSIVE VIVA-VOCE SPECIALIZATIONAREAS : FINANCE 3RD SEMESTER FM-303 CORRORATE TAXATION Objective The objective of the course is to acquaint the participant with the implications of tax structure and corporate tax planning in operational as well as strategic terms. Course Contents Basic Concepts of Income Tax; Residential status of a Company; Computation of Income under Different Heads of Income, Set off and Carry forward of Losses, Deducations and Exemptions;Additional Tax on Undistributed Profits; Companies Profit Surtax Act; Computation of Tax Liability; Meaning and Scope of Tax Planning regarding Dividentds Policy, Issue of Bonus Shares, Inter Corporate Dividends and Transfers; Tax Planning Relating toAmalgamation and Merger of Companies; Tax Considerations in Respect of Specific Managerial Decision like Make or Buy, Own or Lease, Close or Continue, Sale in Domestic Markets or Exports; Replacements and Capital Budgeting Decisions, etc; Tax Planning in respect of Managerial Remuneration, Foreign Collaborations and Joint Ventures; Implications of Avoidance of Double Taxation Agreements. Suggested Readings 1. 2. 3. 4. Ahuja, G K & Gupta Ravi, SystematicApproach to Income Tax.Allahabad, Bharat Law House, 1999. Ilengar, A C. Sampat Law of Income Tax. Allahabad, Bharat House, 1981. Kanga, J B and Palkhivala, N A. Income Tax. Bombay, Vol. 1-3, N.M. Tripathi. Ranina, H.P. Corporate Taxation: A Handbook. 2nd ed., New Delhi, Oriental Law House, 1985.

. Chand. Markets and Brokers. Cost of Investing in Securities. Tata McGraw.. Valuation Theories of fixed and Variable Income Securities. Listing of Securities. The Return to Risk and the Investement Decision. Ronald J. 2. Prentice Hall Inc. Investment Companies. Taxman. Suggested Readings 1. V K. New Delhi. E A. 6. New jersey. V K. Real Estate Investment. 1983. FM-304: Objectives The objective of this course is to impart knowledge to students regarding the theory and practice of Security Analysis and Investment Decision Making process. All questions will carry equal marks.. Hill. Investment Instruments of the Money Market. Srinivas. Direct Taxes: Law and Practice. Amling. Stock market Analysis-Fundamental and Technical Approach. Englewood Cliffs. 1995. S. Government Securities. 8th ed. Singhania. Fischer. Efficient Market Theory. Security Analysis and Portfolid Management 6th ed. Mechanics of investing. Recent developments in the Indian Stock Market. Market indices and Return. Investment Management: Security Analysis and Portfolid Management.. Investment Alternatives. New Delhi. Frederic. 3. Objectives of Security Analysis. Delhi. Investment. Non-Security Forms of Investment. Donald E. Bhalla. 2001. and Jordan. New issue Market. New Delhi Prentice Hall of India.5. Operations of Indian Stock Market. Course Contents Investement-Return and Risk. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Handbook of Corporate Tax Planning. 1986. (29) SECURITYANALYSISAND INVESTMENTMANAGEMENT . 1991. Security Credit Ratings.

and Farrell. Financial Management of Commercial Banks. Fuller. Stanely S C and Randall. London. Prentice hall of India. to attempt any five questions. New Delhi. McGraw Hill. ICICI. James L. 1987. CapitalAdequacy and Capital Planning. Flow of FundAnalysis of the Borrowing and Lending Behaviour of financial Institutions. 1987. Development Banks. Prentice Hall Inc. Investement. Haugen. Financial Planning of Financial Institutions. InvestmentAnalysis and Management London. Working and Organization of Different Financial Institutions in India like IFCI. Robert H. All questions will carry equal marks. (30) . William F. Yield Curve. 5. Modern Investement Theory. Interest Rate Analysis. Course Contents The Role and Importance of Financial Institutions. Risk and Inflation. Thrift Institutions. 7.Application of the Wealth Maximization Model to Financial Decisions. IDBI. Financial Management Models and theirApplications in Financial Institutions. 6. Role of Development Banking in Industrial Financing in India. Insurance Companies. Huang.1993. Allyn and Bacon. 1997. Evaluation Risks and Returns ofAssets and Liabilities of financial Institutions. Provisions of RBI’s Operations.Englewood Cliffs. InternationalAspects of Financial Institutions. Russell J. Financial Goals and Performa Statements. Interest Rates in the Financial System. Problems of Time and Cost Over runs. New York. Modern Investement and Security Analysis. Credit and Monetary Planning. LIC. Maury R. Banking Law and Regulation. Mutual Funds.4. strategy of Growht. UTI. New Jersey. Note: The examiner will set eight questions in all and the students would be required FM-305: MANAGEMENT OF FINANCIAL INSTITUTIONS Objectives The objective of this course is to discuss the specific financial management problems of financial institutions including a detailed study of the working of the leading financial institutions in India. etc. Sharpe.

2.. Lexington Books. Contemporary issues in insurance. Dougall. Management of Financial Institutions in India. Herbert E and Gaumnitz. (31) . Legal and Commercial. 7. Bhalla. various types of insurance. and Setiz. Donald R. New Delhi. Ontario. Nail E. Financial Institutions. Fred C. George H and Yawitz. New Jersey. IRDA and its role in insurance sector in India. and Fraser. Vij. India Financial System. Englewood Cliffs. New Jersey. 3. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Jess B. 1977. V K. 5. Prentice Hall Inc. All questions will carry equal marks. principles of insurance. Development Banking. Course Contents Introduction to insurance. important insurance policies in life and non-life insurance. Anmol Pub. Concept and implications of bank assurance and universal banking in India.. Joseph A. 1989. Capital Markets and Institutions. 1985. Rose. Hempel. Kane.Anmol. recent trends in insurance around the globe. Yeager. Englewood Cliffs. Insurance procedure .. 1980. privatization of insurance industry in India. 4.Settlement of Claims under life and non-life insurance. Financial Management of Financial Institutions. 1984. 1998.. Insurance Environment: Internal. insurance business operations. External. Financial Institutions Management: Text and Cases. Comparative Environment of Insurance Business. Prentice Hall Inc. Madhu. 6. Peter S. Englewood Cliffs. Irwin Dorsey. Ltd. New Jersey. Delhi. 3rd ed. 1991. Prentice Hall Inc. Toronto.Suggested Readings 1. FM-306: PRINCIPLES OF INSURANCE AND BANKING Objective The objective of this course is to apprise the students with the banking law and practices and develop an understanding of fundamentals and environment of insurance.

1949. John Murray.. S.L. Banking Law and Practice in India.Evolution of Bankin Law.S. Main provisions of Banking Regulation Act. FINANCE: 4TH SEMESTER FM-404: MANAGEMENT OF FINANCIALSERVICES Objectives The main objective of this course is to help students to learn the various financial services and their role in the overall financial system. Tandon. to attempt any five questions.L. 7. Management of Risk in Financial Services. Delhi. Garg. 1881. Prevailing practices in Banking-Case studies. Banking Law and Practice. 4. Law and Practices of Banking in India. Regulatory Framework for Fiancial Services.R. Securities for Bank Advances: Forms of securities and precautions taken by Banks in accepting these securities. London. Nature and Scope of Financial Services. 5. Konark Publishers. S. Guarantees: Contract of Guarantee and contract of inemnity. Concept. Contemporary Issues in Banking: NPA and Capital Adequacy in Indian Banks.. Writing Reports on Bank visits.. Law & Practice of Banking. All questions will carry equal marks.Fundamentals.M. Bodla. B. Suggested Readings 1. (32) Note: The examiner will set eight questions in all and the students would be required . Banking Law and Practice. Davar..N. Nigam. Guarantee as Banker’s Security. 3. Gulshan. Elements of Banking. P. Mahesh and Karam Pal. Cox. Varshney. and RBI Act. Banker Customer Relationship. 1934 and Negotiable Instruments Act.. H.. B. David.. Insurance . Procedures and environment. 6. Course Contents Financial System and Markets.S. 2.

Lexington Books. Natrajan Emerging Scenario of Financial Services. V K. and Dilbag. Pricing Financial Services. Toronto. Other Financial services . 5. Venture Capital. Suggested Readings 1. their planning and management in the review of the projects undertaken. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 2001. Bhalla. Miami Florida. Importance and (33) . Managing of issue shares and bonds-Mobilising of Fixed Deposits-Inter-Corporate LoansInternational Finance. 6. Debt Securitization.ANALYSISAND MANAGEMENT Objectives The basic purpose of this course is to understand the frame work for evaluating capital expenditure proposals.Leasing and Hire Purchase. 1983. Trevor Watkins & Mike Wright. 3. Gordan. Ennew. Heinemann Professional Pub. Mercant Banking Services. Inernational Financial Centres. Himalaya Publishing House. E and K. New Delhi. 1997. Credit Cards. New Delhi. All questions will carry equal marks. Facoring of Failing and Bill Discounting.Stock Exchange Operations. 1997. Arthur Brennet. Marketing of Financial Services. Seung. Bhalla. 1993. Anmol. Credit Rating. Course Contents Generation and Screening of Project Idea.. Kotb. V K. 1990.. Suk and Kim. Global Corporate Finance. Management of Financial Services. Text and Cases. 2. Anmol. Singh. Insurance. Housing Finane. Kim. Meidan. Option Pricing: Theory & Applications. Mutual Fund. C. The Tax Enviroment and Financial Services. Banking and Insurance. FM-405: PROJECTS PLANNING. 2nd ed. Capital Expenditure. M. 4.

Bharat Law House. V K. Technicl Analysis. Projects: Preparation. 1987. 1997. Chandra. Prasanna. Environment Appraisal of Projects. Market Demand and Situational Analysis. Project Review and Administrative Aspects. 3rd ed. New Delhi. Westville. Financial Management and Policy. Long-run Investment Decisions. FM-406: INTERNATIONALFINANCIALMANAGEMENT Objectives The Objective of this paper is to give students an overall view of the international financial system and how multinational corporations operate. G K & Gupta Ravi. Application and Interpretation. Multinational Capital Budgeting. Cost of Capital and (34) . Modern Working Capital Management. Anmol. Raj S. Problem of Time and Cost Overrun in Public Sector Enterprises in India. managing short-term assets and liabilities. 1998. 4. Dhankar. Financial Analysis. SystematicApproach to Income Tax. Assessmet of the Tax Burden. Course Contents Multinational Financial Management . 5. Suggested Readings 1. Political Risk Management. Appraisal. New Delhi. New Delhi.An overview. Network Techniques for Project Management. Ahuja. 2nd ed..Allahabad. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. All questions will carry equal marks. 1997. The Foreign Investment Decision. Evolution of the International Monetary and Financial System. Bhalla V K. Financial Management of Public Sector Undertakings. 3. Social and Benefit Analysis. 1995. Tata McGraw Hill. Analyis of Project Risk. Multiple Projects and Constraints. Budgeting and Implementation. Project Financing in India. Bhall. 2. Firm Risk and Market Risk.Difficulties. New Delhi. Anmol.

Alan C. Types of Traders. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 2nd ed. Swaps. Financial Management for the Multinational Firm. V K. Options on Stock indices. Abdullah. F A. All questions will carry equal marks. Binomial Model. Investment Management: Security Analysis and Portfolio Management. Prentice Hall of India. International Financial Management. Chand. Global Corporate Finance: Text and Cases. Premice Hall Inc. Kim. New Jersey. Adrian. Interest Rate Derivative Securities. Futures Markets and the use of Futures for Hedging. New Delhi. Engtewood Cliffs. 1987. Other Derivative Securities. Seung. New York. 1996. Bhalla. S. Suk and Kim. Trading Strategies Involving Options. Suggested Readings 1. Currencies and Futures Contracts. Long-term Financing. Course Contents Forward Contracts. 2001. 2nd ed. Country Risk Analysis.. 1993. Derivatives Market in India. Bhalla. Future Contracts. Buckley. Anmol. Taxation of the Multinational Firm. Suggested Readings 1. New Delhi. (35) . 2. Kolb. Multinational Financial Management.. 1995. Miami Florida. New Delhi. FM-407: FINANCIALDERIVATIVES Objectives The Objective of this course is to give an in depth knowledge of the functioning of derivative securities market. 2001. Properties of Stock Option Prices. Dividend Policy of the Multinational Firm. 4. Interest Rate Futures. V K..Capital Structure of the Multinational Firm. Black-Scholes Option Model. Shapiro. Multinational Finance. Options Markets. Prentice Hall Inc. General Approach to Pricing Derivatives Securities. 3. Forward and Futures Prices. 5.

Message.Rationale of Testing Opinion and Aptitude Tests. Media Planning.. Prentice Hall of India. Advertising Organisation . Two Step Flow of Communication. Campaign Planning.Wilbur Schramm’s Model. Hull. William F. techniques and give experience in the application of concepts for developing an effective advertising programme.Selection Compensation and Appraisal of an Agency. Prentice Hall of Indoa. Illustration.3rd SEMESTER MM-307 :ADVERTISINGMANAGEMENT Objectives The aim of the paper is to acquaint the students with concepts. Options. Layout. Englewood Cliffs. Log. Brennet. 1997. John C. Stanley S C and Randall.Determination of Target Audience. 1996. 2001. 2nd ed. Headlines. Futures and Other Derivative Securities. Sharpe. etc. Maury R. Dagmar Approach . 6.Objective Setting and Market Positioning. New Jersey. Note: The examiner will set eight questions in all and the students would be required MARKETING . Experimental Designs. Theory of Cognitive Dissonance and Clues forAdvertising Strategists: Stimulation of Primary and Selective Demand . Recognition. Building of Advertising Programme .2. Toronto. M. New Delhi. Option Pricing: Theory & Applications. Delhi. 4. 7. Chand. Prentice Hall Inc. Cox. Electronic Media (36) . Course Contents Role of advertising in the Marketing Process : Legal Ethical and Social Aspects of Avertising. Evaluation . All questions will carry equal marks. Investment. Mark Options Markets.. to attempt any five questions. InvestmentAnalysis and Management. 5. 3. Copy. Lexington Books 1993. John C and Rubinstein. Budgeting. Financial Derivatives. S. Recall. Huang. Process of Communication . 1985. New Delhi.Appeal.

New Delhi. Political. Prentice Hall Inc.Advertising Procedure. 1995. David A. All questions will carry equal marks. Advertising.. Introduction toAdvertising and Promotion. Hard. New York. John Wiley. 1990.Retail. Chicago. 5. New Delhi. Ogilvy onAdvertising. 1981. Setting and Formulating Personal Selling Objectives. Subroto. Recruiting and Selecting Sales Personnel. Englewood Cliffs. Prentice Hall of India. Brand Positioning. Sengupta. Aaker. 4. 1986. The Practive of Advertising. Supervision (37) . 2. Ogilvy. 1985. Butterworth Heinemann.Advertising V/s Consumer behaviour.Buying.Role of Creative strategies. Borden. Beleh. Kleppner. International. Advertising Management. 1983. Developing and Conducting Sales Traiing Programmes. National. Suggested Readings 1. London. 3. Geoge E and Beleh. David. Nwew Jersey. Cooperative. 1995. MichaelA. MM-308: SALES MANAGEMENT Objectives The Purpose of this paper is to acquaint the students with the concepts which are helpful in developing a sound sales and distribution policy and in organising and managing sales force and marketing channels. Oxford. Otto. Public Service Advertising. advertising . Designing and Administering Compensation Plans. Longman. Strategies for Competitive Advantages. 6. Norman. 4th ed. Advertising campaign . 7. Irwin. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Sales promotion . Tata McGraw Hill. William H. 3rd ed. Course Contents Nature and Scope of Sales Management.

Evaluative Criteria and Decision Rules. New Jersey. Dalrymple. Information Search Process. Sales Management : Concepts and Cases. Sales Cost and Cost Analysis. Richard D. Professional Sales Management Englewood Cliffs. Anderson.. 1991. Englewood Cliffs. New York. Prentice Hall Inc. Stanton. D J. Buskirk. William J etc. Sales Management.. Consumer Involvement and Decision Making. Practices and Cases.of Salesmen. Englewood Cliffs. MM-309 : CONSUMER BEHAVIOUR Objectives The basic objective of this course is to develop an understanding about the consum decision-making process and its applications in marketing function of firms. Course Contents Introduction to Consumer Behaviour. anderson. Prentice Hall Inc. Irwin. Consumer Behaviour and Marketing Strategy. Still. 1983. Consumer Motivation. Developing and Managing Sales Evaluation Programme. 3.. Irwin. Suggested Readings 1. Information Processing and Consumer Perception. Johnson. Prentice Hall Inc. 1995. R.. John Wiley. Chicago. Management of Sales Force. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Motivating Sales Personnel. 1988. R. Howewood Illinois. 2. Designing Territories and Allocating Sales Efforts. Management of a Sales Force. 1986. ConsumerAttitudes andAttitude Change. All questions will carry equal marks. 1992. New Jersey. R R. Sales Management Concepts. McGraw Hill. 1989. R H and Stanton. 5. Sales Meetings and Sales Contests. Influence of Personality (38) . 6. W J. E M etc. Professional Personal Selling. 7. New York. 4. New Jersey. Objectives and Quotas for Sales Personnel.

Marketing of consumer durables and nondurable goods and services in the rural markets with special reference to product planning. New Jersey. Consumer Behaviour Studies in India. Consumer Behavior. D I. Prentice Hall Inc. Diffusion of Innovation and Opinion Leadership Family Decision Making. MM-310 : RURAL MARKETING Objectives The Objective of the course is to explore the students to the rural market environment and the energing challenges in the globlisation of the economies. Suggested Readings 1. 1989. etc. Englewood Cliffs. Chicago. Course Contents Nature. Business. South Western. Howard. New York. Consumer Behaviour and Marketing Action. L G and Kanuk. Consumer Behaviour. 5. characteristics and the potential of rural markets in India. John A. Consumer Behaviour. Psychographics and Lifestyle. 1994. J F. Consumer Behaviour in Marketing. Socia-cultural. New Delhi.. Engle. H.and Self Concept on Buying Behaviour. Schiffman. 6. planning of distribution channels and organising personal (39) . 4. 3. Dryden Press. Modesl of Consumer Behaviour. Industrial Buying Behaviour. 1995. John C. MacMillan. 2. Consumer Behaviour: Implications for Marketing Strategy Texas. Prentice Hall of India. 1993. Assael. enconomic & other environmental factors affecting rural marketing. Media Planning. All questions will carry equal marks. L L. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Hawkins. 1993. etc. etc. Mowen. 1995. Ohio. Attitudes and behaviour of the rural consumers and farmers. Reference Group Influence. Consumer Behaviour Audit.

Role of agricultural price commission. 4. to attempt any five questions. N. Unique features of commodity markets in India. Competing Against Time. Myths and Realities. 3. Institutions and organisations in agricultural marketing. 6. Role of warehousing: Determination of agricultural prices and marketing margins. Mishar. Vasat. All questions will carry equal marks. Role of central and state governments. Bomabay. Porter. competitive Strategy. 1979. 1990. Politics and Society in Rural India. Rudra. Delhi. (40) Note: The examiner will set eight questions in all and the students would be required . Suggested Readings 1. S. 1982. MM-408 : PRODUCTAND BRAND MANAGEMENT Objectives The Objective of this course is to impart in -depth knowledge to the students regarding the theory and practice of Product and Brand Management. Allied. New Delhi. scope and role of co-operative marketing in India. Product line and mix decisions. Marketing of agricultural inputs with special reference to fertilizers. Problems of agricultural marketing. Free Press. India Agricultrual Economics. 2. Rural Development. Michael. New Delhi. 1980. E. seeds and tractors: Organisation and functions of agricultural marketing in India. Desao. Himalaya. New Delhi. New York. Processing facilities for different agricultural products. Marketing structure and performance. Course Contents Product Planning and Management: Product concepts and levels. 1988. Integrated Rural Development. 1980. George. Stalk. R C. Classification of agricultural products with particular reference to seasonality and perishability. Arora. Product life cycle and marketing strategy implications. Nature. Free Press. MARKETING : 4th Sem. Ashok.selling in rural markets in India. Scharnd. 5. Inter India.

1995. 1991. Business analysis. Test marketing and product launching. Family versus individual brand names. 6. AMACOM. New York. 1996. brand image. Branding in Specific Sectors: Customer. London. P. Strategic Brand Management. Maloney Creating Brand Royalty. London. 3. brand loyalty. retai. MacMilan. Brand extension decision. John A. Lyhh B. Cowley. E-branding. MM-409 : E-COMMERCE Obnectives The objective of the course is to acquaint the students with the use of E-Commerce in competing markets. Steward. Private versue national branding. industiral. John. brand identity. Product verses corporate branding. J N. Wiley. Branding for international marketing. Cambridge.New Product Development: Idea generation and screening. Upshaw. Building Brands Directly. Aaker. New York. Managing Brand Equity. Basic branding concepts-brand awareness. Concept development and testing. David. A. service brands. Branding terminology. Building Board Identity: A Strategy for success in a hostile market place. (41) . 1992. Murphy. Free Press. brand equity. 7. Branding Strategies: Importance of branding. Multiple branding. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. & Michael W. Free Press. 2. Czerniawskd. Kapferer. NY. brand personality. Kogan Page. Understanding Brands. Suggested Readings 1. Brand Strategy. Brand Positioning and Re-launch: Brand building and commuication. 1999. 5. Richard D. Product testing. The Director Books. Major Branding Decisions: Selecting a brand name. Don. 4. New York. 1991. 1990.

Intranets and Manufacturing: Integrated logistics. 2000. Boston. G. BPB Pub.Electronic Commerce and online publishing: Online publishing strategies . 3. 2000.On-line Credit Card.electronic Payment systems : Electronic Payment Technology .Home banking Implementation approaches .Human Resource Management Systems . Intranets and Supply Chain Management .Internet acess providers .Online retailing .structure of Financial Software Markets .Open Vs Closed modles Management issues in online Banking . The Internet.Agile Manufacturing .online customer service and support Technology and Marketing strategy. Intranets and Corporate Finance: Financial Systems .Intranets and customer asset Management Customer asset management baiscs . Peter and Mark McDonlad Th e-Process sales force . 2. Definition .Financial Intranets . WWW : concepts . (42) .Inventory Accounting Payment management .types .electronic check .Changing retail Industry Dynamics .Internet Services Providers .Managing retail supply chains .size .Energing Business requirements .Treasury and Cash Management .Forces Fueling E-commerce .Electronic Commerce and Retailing . Electronic Commerce and Banking: Changing dynamics in the Banking Industry . Phil e Brands.Digital Cash .The Corporate Digital Library Intelligent Agents.Approaches Advertising and online publishing .Transaction Accounting . 1999. HBS Press.Management challenges . Suggested Readings 1. Delhi. and part McGreger.Industry framework . Cady.Course Contents Introduction to E-commerce. Online Services.Internet Vs. Carpenter.Intranet based manufacturing logistics Management. Tata McGraw Hill.Supply chain application software .Manufacturing Information Systems . .Software modules in Financial Information System . Delhi.Technology -Applications . Keen.. H.Digital copyrights and Electronic publishing.

Non-tariff Barriers. Course Contents International Marketing . Marketing and Business. Delhi. Export Promotion Councils. Institute for International Economics. Pricing Strategy and Distribution Strategy. Tata McGraw-Hill. Singapore. International Marketing Mix .World Bank. Samantha Shurety. Commodity Agreeements and GSP. Public Sector Trading Agencies. India and World Trade. procedural. “Starting an E-Commerce Business”. UNCTAD. Economic Environment of International Marketing. Export Quotatons. Institutional Infrastructure for Export Promotion. “E-business with Net Commerce”. 5. Global Electronic Commerce. 7.4. 2000. institutional and decisional aspects of international marketing. Mann. Common Markets. ECGC. Delhi. Instruments of Payments . Economic Communities. Rich. (43) . Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Bills of Exchange. Letter of Credit . All questions will carry equal marks. Production and Clearance of Goods for Exports. Negotiation of Documents. Insurance. 2001. Promotion Strategy. MM-410 : INTERNATIONALMARKETING Objectives The basic objective of this course is to acquaint the students with environmental. Customs Union. International Institutions .Open Account. L.Fiscal and Non-fiscal Barriers. Concept And Setting. Addison Wesley. Sundeep e-Security and You. Jason R.Export Finance. Free Trade Zones. International Product Life Cycle. Trading Partners . Direction and Quantum of India’s Exports.Definition. Product Policy.. 2001. Distinctions between International Trade. Oberoi. Procedure and Documents Registration of Exporters. 6. Washington. IMF. IDG Books. WTO. Constraints on International Marketing .Bilateral Trade Agreements. Commodity Boards etc. Shipping and Transportation. 2000. Import And Export Policy. DC.Identification of Markets. Catherine.

Walter. Service (44) . V. J J. Warren. Course Contents The Emergence of Service Economy. 1995. New Jersey. Faculty of Management Studies. Suggested Readings 1.Analysis and Strategy. Prentice Hall Inc.Various Forms of International Business. New Delhi. The Service Encounter. 7. The Service Classification. 1988. Global Business Press. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Strategies for Success. Dryden Press. Sak and Shaw. MM-411 : MARKETING OF SERVICES Objectives The objective of this course is to develop insights into emerging trends in the service in a developing economy and tackle issues involved in the management of services on national basis. Terpstra. 1995. Bhattacharya. 1980. Service Product Development. Lalit M. Prinpalomi. Johri. 1991. New Delhi. International Marketing. 5.. John Wiley. The Service Consumer Behaviour. T. Vern and Sarathy. Service Management Trinity. University of Delhi. Handbook of International Business.Export Marketing: Strategies for Succes. Prentice Hall of India. 6. H. New York. 2. 4. All questions will carry equal marks. I and Murray. Onkvisit. Global Marketing Management. International Marketing. B. Marketing Framework for Service Businesses. International Marketing. Goods and Services marketing Marketing Challenges in Service Businesses. Keegan. R. 3. Marketing of Joint Ventures and Turnkey Projects. Englewood Cliffs. Nature of Services. 1991. Oriando. International Marketing. Prentice Hall.

Services Marketing. Recovery Management and Relationship Marketing.Advertising. 1996. Quality Issues and Quality Models. Managing Services: Marketing Operations and Human Resources. 3.A. Marketing of Services.. Services Marketing.The Indian Scene . M J. 2. Industrial Relations and The Emerging Socioeconomic Scenario. Prentice Hall of India.Designing of service strategy. This course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the macro and micro levels. 1995.Vision and Service Strategy. Demand-supply Management. Malcom and Payne. 4. Global Business Press. 1996. Englewood Cliffs. Managing Productivity and Differentiation in Service Organizations. Mcdonald. Marketing Planning for Services. Suggested Readings 1. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. MANAGEMENT OF INDUSTRIALRELATIONS Objectives Organisational efficiency and performance are intricately interlinked with industrial relations. New Jersey. Christopher H.. McGraw Hill. Branding and Packaging of Services. a. 6. Course Contents Industrial Relations Perspectives. Zeithaml. New Delhi. New Jersey. 1996.3rd Sem. Butterworth. 1993. All questions will carry equal marks. Lovelock. Industrial Relations and the State. Lovelock. ORGANIZATION BEHAVIOURAND HRD . Legal Framework of Industrial (45) . Heinemann. Prentice Hall Inc. the Essence of Services Marketing. Christopher H. Verma. OBH-311 . 1993. New York. H V. V A and Bitner. Newton M P Payne. Prentice Hall Inc. Englewood Cliffs. 5. Service Marketing: Origin and Growth-Classification of Services Marketing of financial services . New Delhi.

Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Participative Management and Co-ownership. (46) .A. Webb. Interpersonal Comunication. Illinois. Industrial Relations and Technological Change. Sage. K Trade Unionism. Labour Institutions and Economic Development in India. Myth and Reality. G. OBH-312 : MANAGING INTERPERSONALAND GROUP PROCESSES Objectives The purpose of this course is to advance understanding regarding interpersonal and group processes and help the students to examine and develop process facilitation skills mainly through laboratory and other experience based methods of learning. 1988. Productive Bargaining and Gain Sharing. Trade Union and the Employee. Group Cohesiveness. 1987. 2nd ed. 3. Trade Union and The Management. Discipline and Grievance Management. Collective Bargaining. Niland. Role and Future of Trade Unions. Suggested Readings 1. InterpersonalAwareness and Feedback Process. Influence Processes. The Future of Industrial Relations. Ramaswamy. Interpersonal Trust. Negotiation and Collective Settlements. E A. Vision Books. 6.Relations. Oxford University Press. & Katz Henry. 2. New Delhi. Participative Management vs. Oxford University Press. New Delhi. Team Building. Homewood. T. Melbourne. Papola. 1994. Developing and Change. T S & Rodgers. Mamkoottam. J R. Beatrice. Richard D Irish. 5. Industrial Democracy. The Rayon Spinners The Strategic Management of Industrial Relations. ILO. Kochan. 1992. B R. Group Synergy. Virmani. 1994. Employee Empowerment and Quality Management. Geneva. Group Decision Making. New Delhi. 1988. 1982. Course Contents Group as a Medium of Learning. Longman. 4.. Collective Bargaining and Industrial Relations. New Delhi. Sidney & Webb. All questions will carry equal marks. etc.

TQM and HRD Strategies.. Human Resource Valuation and Accounting. Organisational Human Resource Planning. Potentials Appraisal and Career Development. Models and Techniques of Manpower Demand and Supply Forecasting. 1979. QWL and Management of Change. OBH-313 : HUMAN RESOURCE PLANNING DEVELOPMENT Objectives The objective of this paper is to develop a conceptual as well as a practical understanding of Human Resource Planning. Kolb. All questions will carry equal marks. Essay in Interpersonal Dynamics. 4. M D. Course Contents Macro Level Manpower Planning and Labour Market Analysis. 1985. Englewood Cliff. Englewood Cliffs. Work Force Flow Mapping. Retention. 2. Organizational Behaviour: Practical Readings for Management 5th ed. 5. Prentice Hall Inc. Sage.A. Deployment and Development in organisations. 3. Developing Managerial Skills in OB. Inside Organizations: Understanding the Human Dimensions London. Age and Grade Distribution Mapping. W G.Suggested Readings 1. HRD Climate. 1988. Human Resource Information System. Behavioural Factors in Human Resource Planning . Bennis.. etc. (47) . D. etc. 1991. New Jersey. Englewood Cliffs. Organizational Behaviour: An Experiential Approach. Dorsey Press. etc. LA& Tromley C L. U. Career Theory Handbook. Stock Taking. 5th ed. Arthur. 1991.. Moore. New Jersey. Culture. Prentice Hall of India. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions.Wastage Analysis.S. New Delhi. D. Kolb. Prentice Hall Inc. Mainiero. 1991.. HRD is Strategic Organisations. Suggested Readings 1. Prentice Hall Inc. Career Management and Career Planning. M. Performance Planning. Redeployment and Exit Strategies.

All questions will carry equal marks. A R and Belkaoui. New Delhi. Conflict and Negotiatio. S R. 1995. Cross-Cultural Dynamics. Management of Gender issues. J H. Human Resource Information System: Development and Applications. Sage. W E and Bell. Quorum Books. PWS-Kent. R and Mabey. 5. M J. ButterworthHeinemann. 1994.2. Oxford. A. OBH-314 : ORGANIZATION EFFECTIVENESSAND CHANGE Objectives To familizrize the students with basic organizational processes to bring about organizational effectiveness and change. 6. C. (48) . Career Management. Creativity and Innovation. 1996. French. Anderson. Human Resource Valuation: A Guide to Strategies and Techniques. 3. Blackwell. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. etc. Effective Organization and Social Values. Greenwood. Organizational Learning. Oxford. Blackwell Publisher Ltd. H. C H. G. 1987. 1994. The Process of Empowerment. Blackwell. New Delhi. Thomson. Effective Enterprise and Change Management. etc. Business Ethics and Corporate Governance. Total quality and Human Resources: An Executive Guide. Organization Development. Dale. 3. Oxford. 1995. Course Contents An Overview of Concepts of Organizational Change Effectiveness and Development. Dryden. B. 4. Developing Human Resource. Kao. Strategic Human Resource Management. PrenticeHall of India. Organizational Climate and Culture. Kavanagh. 1992. J M. 2. Boston. C and Salama. Skills of Change Agent. 7. Suggested Readings 1. Belkaoui. Greenhaus. and Barker D. Mabey. Oxford. 1993. Intergroup Behaviour and Collaboration. New York. 1995. Power and Politics.

Pepper. Aldershot. Course Contents Training Proess . New Delhi. 5. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Organization and Management of Training Function. New York. Mendonca. The Theory & Practice of Training. Gower. ORGANIZATION BEHAVIOURAND HRD . R Pareek. 7. London. 1990. 1992. U. Learning Process. Instructional Objectives and Lesson Planning. McGraw Hill.. Organizational Behaviour. 1994.. Training Communication. Jim. Work Motivation. S P. Allan D. Tata McGraw Hill. 2. P N. Khandwalla. Organisational Behaviour. Training Evaluation. M and Kanungo R N. 2nd ed. 3. 4.4. Beunet. Facilities Planning and Training Aids. F. Organisation Design for Excellence. Suggested Readings 1. Aldershot. 1995. Training Needs Assessment and Action Research. 1996. Buckley R & Caple. All questions will carry equal marks. Training Climate and Redagogy. and to enable the course students to manage the Training systems and processes. (49) . Developing Training Modules.4th Sem. Luthans. Lynton. Improving Training Effectiveness. Kogan & Page. Training for Development. New Delhi. 6. 1988. 1995. Prentice Hall of India. Training and Development in India. sage. Training Methods and Techniques. New Delhi. New Delhi. Role. Managing the Training and Development Function. Vistaar. Responsibilities and Challenges to Training Manager. Roger ed. OBH-412 : MANAGEMENT TRAININGAND DEVELOPMENT Objectives The purpose of this paper is to provide an in-depth understanding of the role of Training in the HRD. 1984. 7th ed. 7th ed. Overview.

Gower. W L. and Brown.Interpersonal. French. Jersey. 1992. OD Skills. Sri Ram Center for Industrial Relations. etc. Suggested Readings 1. How to Measure Training Effectiveness. IPM. 3rd ed. Abad. (50) . Reid. Some Major Techniques of Planned Change. 1988. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. OBH-413 : ORGANIZATION CHANGE AND INTERVENTIONS STRATEGIES Objectives The objective of this paper is to make the students learn about the organizational change and prepare them as change facilitators using the knowledge and techniques of behavioural science. Englewood Cliffs. 1990. Alternative Designs of Human Organizations. D R. Future of OD. 1992. 5. 1980. Training Interventions: Managing Employee Development. New Delhi. Team. Organisation Development. Unive Book Stall. New Delhi. Evaluation of OD. General OD Competencies.5. Ethics of OD Professional. Senge. 3rd ed. 2. 1991. Steps in OD. Designing Interventions . D F. Organization Development Theory. Rae. Ahmad. P. An Experiential Approach to Organization Development. W H. London. 7. 1990.. The Fifth Discipline: The Art and Practice of the Learning Organization London. Developing Effective Over view. Harvey. 3. 4. Sage. Prentice Hall of India. All questions will carry equal marks. 1986. 6. M A etc. Aldershot. Practice and Research. and Bell. Ch. French. Course Contents Organization Change . etc. De Nitish. L. Prentice Hall Inc. Intergroup and System. Lodon. New Delhi. Approaches to Problem Diagnosis. Century.

etc. Ishwar. HRD Approaches for coping with Organisational Changes. Goals. Challenges. Case Studies of HRD in Indian Organizations. HRD . Dharani. Organization. HRD Climate and Practices in India. 7. Huse. Dharni P. Dayal. Dharni P.Concepts. Development and Change. and cummings. T G. Designing HRD Systems. HRD Intervention. & Sinha. ISTD. Maheshwari. Uddesh & Sinha. Consultants and Consulting Styles. methods and strategies for HRD. 3rd ed. Staffing HRD Function. New Delhi. 1995. 2. HRD System Design Principles. etc. F E. All questions will carry equal marks. Managing Transitions : The HRD Response. 1992. P. D. 1982. Ishwar. New Concepts. Developing HR Strategies. 1991. Course Contents Field of HRD . New Delhi. New Delhi. Concept. New York. U.Global Challenges & Strategies in 2000 A. OBH-414 : HUMAN RESOURCE DEVELOPMENT : STRATEGIES ANDSYSTEMS Objectives The purpose of this course is to facilitate an understanding of the concepts. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 1996. 3. Pareek. Vision. Kohli.. (51) . Management of Change Through HRD. Suggested Readings 1. Tata McGraw Hill. 1985.6. HRD for Workers. New Delhi. Tata McGraw Hill. West. 5. Sinha. 1993. 4. Successful Applications of HRD. Dayal. New Delhi. Design &Administration of Select HRD Systems. B L. New Delhi.

D N. Compensation and Appraisal in Global Perspective. P J. Bartlett. Course Contents Human and Cultural Variables in Global Organisations. etc. Jaipur. Sage. Selection. India. Boston. Cross Cultural Leadership and Decision Making. Kent Publishing. Cultures Consequence: International Differences in Work Related Values. Hofstede. New Delhi. Dowling. Alternative Approaches & Strategies of Human Resource Development. 2. Silvera. 7. Transnational Management: Text. Cross Cultural Communication and Negotiation. Suggested Readings 1. Rao. 3. Source. Cross Cultural Research Methodologies and Hofstede’s Hermes Study. International Dimensions of Human Resource Management 2nd ed. Structural Evolution of Global Organisations. California. Rawat. 1994. S. Chicago. OBH-415 : CROSS CULTURAL AND GLOBAL HUMAN RESOURCE MANAGEMENT Objectives The objective of this course is to develop a diagnostic and conceptual understanding of the cultural and related behavioural variables in the management of global organisations. 1984. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. T V. 4. C and Ghoshal. (52) . Selection Criteria for International Assignment.6. HRD: The Indian Experience. N J. Cases and Readings in Cross Border Management. All questions will carry equal marks. London. Human Resource Management in Global Organisations. Cross Cultural Differences and Managerial Implications. 1991. etc. 1991. Adler. G. MNG and Compensation System. 1995. Irwin. 1988. International Dimensions of Organizational Behaviour. Wadsworth.

M. Mead. Black Well. 1994. R. 1995.. All questions will carry equal marks. S M. (53) . Management International: Cases. Global Management. 7. Paul. etc.. St.. West Publishing. Mendenhall. International Management: Cross Cultural dimensions. Camb. 1994.5. Marcic. Mass. D and Puffer. Cambridge Massachusetts. 6. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions.. Blackwell. Exercise and Readings.

Types of International Business. Global Competitiveness. Internationallzation of Service Firms. World Financial Environment. The Human Cultural Environment. V. Operation Management in International Firms. International Business Diplomacy: Negotiating an International Business. Country Evaluation and Selection.Government Influence on Trade Investment. Globalization and Human Resource Development. Consortium Approaches. New Delhi. External Relations Approach. Joint Ventures. the Economic and Political Environment. The Finance Investment and Taxation Decisions of Multinationals. International Business Environment and Business. Determinants of Exchange Rates. Tariff and Non-Tariff Barriers. Cross-national Cooperation and Agreements. Foreign Exchange Market Mechanism. 2.K. Multilateral Settlements. Suggested Readings 1. Course Contents International Business : An overview . World Economic Growth and the Environment. Julian S. Export Management. Interdependence and Dependence. Euro-currency Market. Globalization with Social Responsibility.3rd Sem. Theories and Institutions: Trade and Investment .INTERNATIONALBUSINESS . International production. and S. World Financial Environment. International Banks. Bhalla. Basil Blackwell. WTO. Licensing. Issues in Asset Protection. Non-Banking Financial Services Firms. Shivaramu. Regional Blocks. Stock Markets. Technology and Global Competition. Alworth. 1988. (54) . Determination of Trading Partner’s Independence. The External Environment. Offshore Financial Centers. London. Influence on Trade and Investment Patterns and Macroeconomic Management. IB-315: INTERNATIONALBUSINESS ENVIRONMENT Objectives The primary objectives of this course are to acquaint the students to emerging global trends in business environment.

Shipment of Export Cargo. Excise clearance of cargo. Liners. Inspection Concept Scheme and Procedures. 5th ed. New York. Cargo Insurance. D.Exim Documentation. Structure. 1993.3. Lee H International Business. 1989. Role of Cleaning and Forward Agents. International Business Contracts: Types. 1986. International Agreements and Conferences on Sea Transport. World Shipping: Structure. Formation. V. Credit and Foreign Exchange Risk coverage. Eiteman. Instruments and methods of Financing Exports including credit and collections. 5. New York. Conference System. Bhalla. Legal Dimensions. Import Licensing and other incentives. Elements. At Multinational Business Finance. Concepts of Dry (55) . John D and Radebangh. Quality Control and Pre-Shipment. Foreing Exchange regulations and Formalities. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. DOCUMENTATION ANDLOGISTICS Objectives The aim of the course is to acquaint the students with the export-import procedures. Course Contents Documentation Framework . Procedures and documentation for availing export incentivesDuty draw backs. International Economy: Liberalisation Process. IB-316 : EXPORT-IMPORT PROCEDURES. documentation and logistics. Uniform custom and practices (UCP).K. and Tramps. and Stopnehill. Indian Shipping: Trends. Custom Clearance of Export Cargo. Processing of an Export Order. New Delhi. Freight and Structure.. Daniel. Business Risk Coverage-Cargo.Anmol. Negotiations of Documents with Banks. 4. Custom Clearance of Import Cargo. All questions will carry equal marks. Addision Wesley. Dispute Settlement. Addision Weley. Containerisation and other developments.K.

Directional Pattern: Major export commodities . Trade Control in India. Specific Service Institutions.. V. Machinery for Consultation. Recent Trends in India’s foreign trade. Import and Export Control Orders. Major Import commodity Groups. IB-317 : INDIA’S FOREIGN TRADE POLICY Objectives To acquaint the students with recent trends in India’s foreign trade. 2001. Blanket Permit System. problems and prospects. Foreign Trade (Development and Regulation)Act. Where and How. Pub. Ramu.. Anupam Pub. Delhi. Deferred Payment System and the Role of EXIM Bank of India. Infrastructure support for Export Promotion. Air Transport: International setup. Major cometitors. Commodity Boards/Product Export Development Authorities. Export (56) Note: The examiner will set eight questions in all andthe students would be required . Course Contents India’s Foreign Trade in the Global Context. 2.Port. 4. Import Substitution and Export Promotion Policies. Import and Export Licensing System. 1988. Bhalla. Export Promotion Councils. Desai. Anmol.Export Procedures. Containerisation. Exchange Control in India. Anupam. Export incentives: Financial and Fiscal. 3. Indian Shipping Perspectives. to attempt any five questions. Delhi.. H. and S. Structure and Equilibrium of India’s Balance of Payments. Freight rate structure.their trend. Role of State Trading Organisations in Foreign Trade.B. All questions will carry equal marks.K. Delhi. 1995. and management and policy related issues in foreign trade in the global context. Government of India Handbook of Import . Suggested Readings 1. Export Processing Zones. Paras Ram Export: What.Thrust area commodities . Export Credit Insurance. International Business Environment and Management 5th ed.

Dhanna. Forward Rates. Official and Free Market Rates. 5. Course Contents Types of Foreign Exchange Markets and Transactions. Delhi.Oriented Units and Export and Trading House Schemes: Multilateralism and Bilateralism in India’s International Business. All questions will carry equal marks.. Deepak India’s Export and Export Policies in the 1960s. Suggested Readings 1. 3. 1988. Corporate Exposure Management: Alternative Definitions of Foreign Exchange Risk. Exposure Management Techniques. Sri Ram Expot Marketing in India’s New Manufactures. Parameters and constraints on Exposure Management: (57) . Exposure Information System. S. Delhi. Commonwealth Pub. and hedging against exposure risk. Internatioal Business Environment and Management. S. Organisation of the Foreign Exchange Markets.K. Export Performance and Export Marketing Strategies. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Jain. Bhalla. Bhashyam. Commonwealth Pub. Currency Options.. 2001. IB-318 : FOREIGN EXCHANGE MANAGEMENT Objectives To acquaint the students with the mechanism of the foreign exchange markets measurement of the foreign exchange exposure. Alternative Strategies for Exposure Management. Cambridge University Press. Organisation of the Exposure Management Function. V. Quoting Foreign Exchange Rates. University of Delhi.. Currency Futures. Export Promotion in India: The Institutional Infrastructure. 4.K. 2. 1976. Quoting Forward Rates. Currency Swaps. 8th ed. 1986. Cross Rates. Delhi. Spread. Nayyar. 1988. Anmol. Delhi.

International Financial Management. London. Long-term Financing.J.C. Technical Analysis. A. New York Institute of Finance. Country Risk Analysis. Aliber. INTERNATIOALBUSINESS : 4th Sem.H. Cost of Capital and Capital Structure of the Multinational Firm. Long-run Investment Decisions . R. 3.Theory and practice of Forecasting Exchange Rates-Economic Fundamentals. Exchange Risk and Corporate International Finance. N. All questions will carry equal marks. 1979. Allyn and Bacon. Financial and Socio-Political Factors. Boston.The Foreign Investment Decision. FEMA. New Delhi. Suggested Readings 1. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions.K. Luca Cornelius Trading in the Global Currency Markets. V. Tax Treatment of Foreign Exchange Gains and Losses. IB-416 : INTERNATIONALFINANCIALMANAGEMENT Objectives The objective of this paper is to give students an overall view of the international financial system and how multinational corporations operate.An overview. Trading in Currency Options. Shapiro. Taxation of the Multinational Firm. Bhalla. Multinational Capital BudgetingApplication and Interpretation. (58) . 1978. W. Dividend Policy of the Multinational Firm. International Financial Management.. 2. 2nd ed. Political Risk Management. Evolution of the International Monetary and Financial System. 4.. Anmol. Course Contents Multinational Financial Management . 1987. Macmillan. 2001. 1995.Z. Prentice Hall. Sutton.

ECGC. Prentice Hall of India. Commodity Boards etc.. Procedure and DocumentsRegistration of Exporters.A.World Bank. Abdullah. India and World Trade. 4. Commodity Agreements and GSP. institutional and decisional aspects of international marketing. 1996. 3. Buckley.. Direction and Quantum of India’s Exports. suk and Kim. 2nd ed.Suggested Readings 1. Marketing and Business.Bilateral Trade Agreements. Bhalla. Constraints on International Marketing . Global Corporate Finance: Text and Cases. IMF. 5. Distinctions between International Trade. 2nd ed. Export Quotations. IB-417 : INTERNATIONALMARKETING Objectives The basic objective of this course is to acquaint the students with environmental. Free Trade Zones. Economic Communities. GATT. UNCTAD. Trading Partners . New Delhi. procedural. All questions will carry equal marks. Production and Clearance of Goods for (59) .. Miami Florida. Export Promotion Councils. Adrian. Shapir. 1995. Alan C.Fiscal and Non-fiscal Barriers. New Delhi. International Financial Management. Common Markets. New Jersey.Definition. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Financial Management for the Multinational Firm. Prentice Hall Inc. Non-tariff Barriers. Kolb. Englewood Cliffs. Customs Union. 2. Multinational Finance. Prentice Hall Inc. 1987. Public Sector Trading Agencies. V. New York. Concept and Setting. International Institutions . Economic Environment of International Marketing. Anmol. Institutional Infrastructure for Export Promotion. Multinational Financial Management. Course Contents International Marketing .K. Kim. 2001. Import and Export Policy.. 1993. F. Seung.

J. Walter. Cross Cultural Differences and (60) . Insurance. All questions will carry equal marks.. 6. J. 1988. International Product Life Cycle. International Marketing. 3. Terpstra.Exports. Onkvisit. New Delhi. Marketing of Joint Ventures and Turnkey Projects. International Marketing: Strategies for Success. New York. Instruments of Payments . Sak and Shaw. Warren. Bhattachary. I and Murray.Export Finance. 2. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Letter of Credit . Dryden Press. 1980. Various Forms of International Business. Global Business Press. International Marketing:Analysis and Strategy. Keegan. Pricing Strategy and Distribution Strategy. 4. Global Marketing Management Englewood Cliffs. Vern and Sarathy. University of Delhi. Growth and Evolution. 1991. New Delhi. 1991. IB-418 : GLOBAL HUMAN RESOURCE MANAGEMENT Objectives The objective of this course is to develop a diagnostic and conceptual undertaking of the cultural and related behavioural variables in the management of global organisations. 5. New Jersey. John Wiley. Bills of Exchange. Course Contents Global Business. International Marketing Mix .Open Account. Export Marketing : Strategies for Success. 1995. Human and Cultural Variables in Global Organisations. B. R. Prentice Hall Inc. Handbook of International Business. Environment Variables in Global Business. Prentice Hall of India. T. Suggested Readings 1. Johri. Lalit M. Negotiation of Documents. Faculty of Management Studies. Product Policy. 1995. Promotion Strategy.Identification of Markets. Shipping and Transportation. Oriando.

Irwin.. Human Resource Management in Global Organisations. Chicago. N.. Kent Pub. 1995. 7.J. Mead. 1984.. 1994. Ronen. Mass. IB-419 : E-COMMERCE Objectives The objective of the course is to acquaint the students with the use of E-Commerce in competing markets. International Dimensions of Human Resource Management. R. Cross Cultural Communication and Negotiation. (61) . Black well. Exercises and Readings. Cases and Readings in Cross Border Management. 2. John Wiley. Boston. Bartiett. 4. G. International Dimensions of Organizational Behaviour. London. Hofstede. S. Adler. Cross Cultural Leardership and Decison Making. Camb. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions.. Structural Evolution of Global Organisations. West Publishing.Managerial Implications.M. Wadsworth. Comparative and Maltinational Management. California. Management International: Cases. S. 1994. St.J. Western and Eastern Management Thoughts in the Indian Context.. All questions will carry equal marks. S. Dowling. D and Puffer. Marcis. Cultures Consequence: International Differences in Work Related Values. Transnational Management: Text. Paul. 5. Sage. Internationl Management : Cross Cultural Dimensions. Cross Cultural Research Methodologies and Hofstede’s Hermes Study. Ethics in International Business. C and Ghoshal. 1994. P. etc. 6.. New York. 1986. 3. 2nd ed. Suggested Readings 1. 1991.

Electronic Payment systems: Electronic Payment Technology ..2000.Intranet bases manufacturing logistics Management.Internet Services Provdiers .The Corporate Digital Library .Emerging Business requirements . Cady. Mann. The Internet. Phil e Brands.Electronic Advertising and online publishing: Online publishing Strategies . G. Definition.electronic Commerce and Retailing . 2000. 2. . Institute for International Economics.Supply chain application software . Global Electronic Commerce.On-line Credit Card: Electronic Commerce and Banking: Changing dynamics in the Banking Industry . Carpenter. HBS Press. (62) .Manufacturing Information Systems .Course Contents Introduction to E-commerce. and part McGreger.Managing retail supply chains .Home banking Implementation approaches . Intranets and Corporate Finance: Financial Systems .Open Vs Closed models Management issues in online Banking .Internet access providers . WWW: Concepts .Forces Fueling E-commerce . 3.types .Treasury and Cash Management .Management challenges .online sales force customer service and support Technology and Marketing strategy. L.structure of Financial Software Markets . Suggested Readings 1.Financial Intranets . Delhi. Intranets and Supply Chain Management . Online Services. Tata McGrawHill.Human Resource Management Systems -size .Intelligent Agents.Technology -Applications . Catherine. Peter and Mark McDonlad Th e-Process Edge. BPB Pub.Intranets and customer asset Management Customer asset management basics . Keen. Delhi.Inventory Accounting Payment Management .Software modules in Financial Information System .Approaches Advertising and online publishing .Internet Vs. Intranets and Manufacturing: Integrated logistics.Digital Cash . DC.Agile Manufacturing . 4.Transaction Accounting . Washington.Digital copyrights and Electronic publishing.changing retail Industry Dynamics .Online retailing .Industry framework . 2000. 1999.electronic check . Boston.

A Tool for Al Programming.A Need for Decision Support. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Working on an Expert System Shell. Decision Making Concepts . Development of Planning Models in Various Functional Areas. “E-business with Net Commerce”. Finance. Tata Mcraw-Hill. Addison Wesley. ITM-319 : MANAGEMENT SUPPORT SYSTEMS Objectives This course has been designed to develop an understanding of the concepts and application of Information Technology based Management Support Systems. Course Contents Overview of CBIS Applications. 2nd ed. 2001. Modeling of Multiobjective and Analytic Hirarchy Process. Singapore. Spread Sheet Software Systems as DSS Tool. Group Decision Support Systems. 2000. 1990. Delhi. Use of DSS Technology for Marketing. 2001. “Starting an E-Commerce Business”. Fuzzy Knowledge in Rule-Based Systems. Ivan. Artifical Intelligence. Expert System Shells. Al Based Systems. IDG Books. INFORMATION TECHNOLOGYMANAGEMENT -3rd Sem. Decision Modeling Exercises. Rich. Addision-Wesley. Samantha Shurety. Modeling in Decision Support. PROLOG . Introduction to Integrated Financial Planning System for Financial Modeling.. Prolog: Programming for Artificial Intelligence. Jason R. Oberoi. Bratko. (63) . All questions will carry equal marks. 7.5. California. Development of a Expert System Model for a Functional Area. 6. Production and HRM. Role of Decision Support Systems in Business. Sundeep e-Security and You. Suggested Readings 1. Need and Application. Delhi. Executive Information Systems and their Applications.

Introduction to Artificial Intelligence and Expert Systems.Introduction to different methodologies and Structured System Analysis Problem identification-requirement analysis: tools and techniques-feasibility analysis -Operatinal. Englewood Cliffs. Modulation. Structured TechniquesAvailable. E. Englewood Cliffs. Davis. 1995. Explosion and Normalization. New Jersey Prentice Hall Inc. Decision Trees and Tables. New Jersey. Tata McGraw Hill. Business Systems Concept. How to Choose and Use an Executive Information System. Decision Support Systems.. Need for Structured Techniques. Michael W. Course Contents Overview of Systems Analysis and Design. System Requirement Specification and Analysis. 3.the changing scenarios . Decision Support & Expert Systems. Systems Development Life Cycle. New Delhi. Project Selection. Ralph H. 5. Technical and Economical Feasibility . Rolph. 4. 6. Process Organisation and Intersections. 1990. 1988. All questions will carry equal marks. R.details of SDLC approach. ITM-320 : SYSTEMANALYSISAND DESIGN Objectives This course is aimed at developing an appreciation of Analysis and Design of computer based commerical data processing systems. Software applications today . Decision Analysis. Dan W. Module (64) . Jayashankar. 7. Englewooed Cliffs.. 2nd ed. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Prentice Hall Inc. Data Flow Diagrams. Patterson. Expansion. Paul. Sprague. Feasibility Study. Macmillan. Data Dictionaries..2.1989. Methodologies Available. New Jersey. 1990. Viva Books. New Delhi. Detailed Design. Prentice Hall Inc. Decision Support for Management. Turban.. New York. Tools for Analysis and Design of Business Systems. Decision Support.

2nd ed. 5. Vendor Selection. Structured Analysis & System Specification. Coad. Hardware and Software Selection. Suggested Readings 1. New Jersey. Language Processors. 1991.. Peter and Edward. System Controls and Audit Trails. 1989. Van Over. David. System Analysis and Design Methods. HardwareAcquisition. New Delhi. New Delhi. Marco. V.. Prentice Hall of India. Elias M. Yourdon Press. Project Management Techniques for Managing Software Projects. Prentice Hall of India. 1990. Data Base Design. Data Processing Setup. Performance and Acceptance Testing Criteria. 6. 1991. 2nd ed. Shitten. T. It provides the students an (65) . 1992. Awad. ITM-321 : DATABASE MANAGEMENT SYSTEMS Objectives This course has been designed to introduce the students with the applications of systems designed to manage the data resource of organizations. conversion and Operations Plan. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Prentice Hall of India. 1991. 3. J L. Fort Worth. SystemsAnalysis and Design. Hawryszkiewyez. Galgotia. Introduction to Systems Analysis and Design. Analysis and Design of Information Systems. Testing Techniques Available. Documentation Tools.D. Englewood Cliff. Yourdon Press. File Design. Rajaraman.. etc. 7. Operating system Selection. I T. Benchmarking. Managing Data Processing in an Organisation. Foundations of Business Systems. New Delhi. Yourdon. Dryden Press.Specification. Object-OrientedAnalysis. 2nd ed. System Administration and Training. New Delhi. 4. 2. 1994. New Delhi. System Control and Quality Assurance. All questions will carry equal marks.

Distributed Data Processing Systems and a Need for Database Environment for such a System.. (66) Note: The examiner will set eight questions in all andthe students would be required . 2. Design. Managerial Issues Related to Data Base Management. A. Various Data Base Management Models.opportunity to study the hands-on implementation of a database corporate environment. Implementation and Maintenance Issues. Functions of Transaction Processes and their Communications Interface with Database Management Systems. Study of a Relational Database Management Systems for Successful Implementation of Distributed Systems.. Pratt. Physical Database Structures. Performance Analysis. 1993. On-line Data Bases. Taxonomy of Data Management Systems. Englewood Cliff. Joe. Yourdon. Salemi. 3rd ed. Capacity. Systems and Developers Manuals for an RDBMS such as Oracle. 1991. Structured Query Lanaguage. Object Oriented Data Bases. Recovery Issues. Benjamin-Cummings. 1990. Distributed Data Base Systems. Yourdon Press. Client/Server Data Bases. and Responsiveness. McMillan. 2nd ed. David M. 6. New York. Ziff-Davis Press. Emeryville. 1992. 4. Boston and Fraser. California. Implementation. Data Structures. All questions will carry equal marks. coad. Object-OrientedAnalysis. Database Processing : Fundamentals. New Jersey. to attempt any five questions. Suggested Readings 1. Redwood City. Database Management. Database Administration. Evaluation of Commercially Available Software Systems with Managerial Emphasis on Tradeoffs Among Cost. Query Languages for Relational Database Management Systems. 4th ed. Jeffrey. 3. Course Contents Data Prcessing Concepts. 1991. Philip J. A. McFaddeen. Guide to SQL. Re-organisation Problems.. Fred R and Hoffer. Kroenke. File Processing and Access Methods. Normalization and Logical Design. 5. Evaluation Criteria. Peter and Edward.

Site Design. 1997. Cyber Laws. Linking HTML Documents. 2001.ITM-322: INTERNENT PROGRAMMING FOR E-COMMERCE Objective The objective of the course is to familiarise the students with the internet programming for e-commerce. 4. Delhi. Pter and Mark McDonal The e-Process Edge. Jason R. Addition Wesley. Tata McGraw -Hill. IDG Books. vi editior. # Com Concepts : Dot Com companies. Tata McGraw . audio and video. Only theory Included for lab only (not for the theory exam) Suggested Readings 1. Coleman. Oberoi. Rich. 2000. 2. (67) .. Security of Data Transfer . Singapore. Page Design. Delhi. LINUX: Basic features.Alberto Manual and StephenAsburyActive Server Pages 3. Delhi. 2001. Hybrid companies. Starting an E-Commerce Business.Cryptography . Course Contents Authenticating HTML *: Building Blocks of HTML. 5. SCRIPTS: Java Scripts VB Scripts. Richart. 3. * LINUX Commands. Keen. 2000. JAVA-ODBC. sundeep e-Security and You.Adding Images. Delhi. # # ** * # ** Configuration and Features of Internet Information Server (118) Configuration and features of Apache Web Server SERVER Side Programming Using PERL. 2000. ASP Involves Programming. Samantha Shurety. Elements of Shell Programming. 6. IDG Books.Hill.Digital Signatures. Pat and Peter Dyson Intermets BSP Pub. “E-business with Net Commerce”.Encryption and decryption of data .

ITM-420 : ERP Objective To make the students able to participate in planning and implementation of advanced enterprise-wide systems and technologies in their career. Reengineering Concepts: The emergence of reengineering concept . EDI and E-Business-business opprotunities . Post ERP. Supply Chain Management: The concept of value chain differentiation between ERP and SCM SCM for customer focus-need and specificity of SCM-SCM scenario in India .CRM solutions. & J. ERP implementation: Identifying ERP benefits team formation-Consultant intervention Selection ERP-Process of ERP implementation .basic and advanced business modesl on internet . All questions will carry equal marks..products and markets of SEHL issues in selection and implementation of SCM solutions .Integrating with other systems.Measuring benefits of ERP . Garbus Optimizing SQL Server. PrenticeHall.implementing change -change management . Schneider.BPR & ERP. Future and Growth of E-Business. (68) .7. E-Business: Introduction to 1-Net technologies .Evolution of and privacy issues technologies for E-Business. R. N J. Course Contents Enterprise Resources Planning: Evolution of ERP-MRP and MRP II-problems of system islands-need for system integration and interface-early ERP Packages-ERP products and Markets-opportunities and problems in ERP selection and implementatio. Modules in ERP: Business Modules of ERP Package.Identification of re-engineering need-preparing for reengineering . INFORMATION TECHNOLOGY MANAGEMENT : 4th Sem. Robert D. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions.Managing changes in IT organisation Preparing IT infrastructure .concept of business process rethinking of proceses .internet banking and related technologies . 1999. 7.

(69) . Rollbakc.use of WHERE. Integrity Constraints. Databse concepts Transaction Management. E-R Model and E-R diagram Examples and Exercises. Locking Access Control. Arithmetic. updating data to the database and deleting data. St. Data Integrity. Sub-queries. Views. ORDER BY. Examples and Exercises.Object Oriented and Record Based models. summarising data.Server and ODBC connectivity.retrieving data. Auditing. 3.Suggested Readings 1. ITM-421 : RDMBS & SQL CONCEPTS Objective The students are to be provided baisc understanding of the RDBMS & SQL and the skills to make use of these in business organisations. Concurrency. Data Dictionary .Database and DBMS Software. Contents RDBMS: Introduction . Lucie Press. LAB: SQL & MS Access. Micheal and Jamts Chamby Reengineering the Corporation.F. 1997. comparison and logical operators.System Catalogue. Properties of a Transaction. Update. E. Hammer. Drop Integrity Constraints.Commit.Select. 2000. Distributed Database and Distributed Data Access. GROUP BY and Group Functions. Codd’s 12 Rules for a relational Database. 2. Network Model and Relational Model. Delete. DDL Commands . adding data to the database. Savepoint. Three Layered Architecture. Alter. Tata McGraw. Ptak. History Data Modeling . Insert. Second Normal Form and the Third normal Form. NY. Introduction to Client . Simple queries . All questions will carry equal marks.DML commands .Table and View Create. Leon. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Commit and Rollback. Transaction Processing . SOL: SOL Language . Normalisation techniques . Advanctages and Disadvantages of a Database. Backup and Recovery. Alexix Countdown 2000.First Normal Form. Carol A. Multi table queries. Hierachical Model. & Eli SChragenheim ERP.

Singapore. Tata McGraw . 2000. Coleman. loading data from foreign files. Delhi.Error handling .Hill. 1997. entity relationship model. Pter and Mark McDonal The e-Process Edge. 2. Oberoi. Alberto Manual and Stephen Asbury Server Pages 3. Backup and recover. 2001. modifying. minimising redundancy. organisation of FORMS. N J. previewing a report. 1999. PL/SQL control structures . IDG Books. calculated fields. Delhi. DDL. organisation of data in Oracle. 6. IDG Books. Delhi. trigger command syntax. Keen. 2001. Oracle Utilities: Exporting and importing data base types. default form Forms process. painting canvas..Hill. normalising the design. Richart. All questions will carry equal marks. Samantha Shurety. ORACLE FORMS Module: Application development using FORMS 5. Addition Wesley. DML. formalising the report. ITM-422 :APPLICATION DEVELOPMENT USING ORCALE Objective The objective of the course is to acquaint the students with the application development using ORCALE in modern busines analysis and management. Graphics Module: Designing graphics .Integrating graphics with forms and reports. execution of forms : REPORT Module: Types of reports. sundeep e-Security and You. Starting an E-Commerce Business. 2000. Building Applications: Business analysis. operators. defining columns and Keys. SQL & PL/SQL/PL SQL command summary . 5. Contents Refresher to Oracle RDBMS : Defining a data base. 7. “E-business with Net Commerce”. 2000. Robert D.Suggested Readings 1. running a report. PrenticeHall. Rich. (70) . Jason R. Delhi. Oracle tools. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Text settings. Schneider. Tata McGraw . Garbus Optimizing SQL Server 7. & J. group setting. r. 3. 4. Pat and Peter Dyson Intements BSP Pub. trigger and their types.

The New-New Imperatives. Measurement and Refinement. Robert J. Delhi. transactions. Getting Down to e-Business. A Roadmap for Success : The Knowledge-Enabled Customer Relationship Management Roadmap. Contents : Introduction : Knowledge Management. and CRM. Albert Developing Oracle Forms Application. Knowledge Management. Understanding E-Business : CRM and KM. Hipsley. 3. Knowledge-Enabled Customer Relationship Management. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. 2000. data base. Bayross. Customer Relationship Management. The New Economy’s New Face. 1997. Sams Publishing. 2000. updation. Ivan Commercial Application Development Using Oracle Developer 2000. Change Management.. This course is intended to educate. at a high level. Lulushi. Prentice Hall. about CRM. e-Business. (71) . The Long-Winded Road. Paul Developing client server application with Oracle. ITM-423 : e-CRM Objective Customer Relationship Management (CRM). Developer 2000. Generates competency in transforming organisations into customer-centric enterprises. The New Digital Landscape.normalization data integrity. BPB Pub. Muller. 1997. How We Got Here. Oracle Developer 2000 Handbook. All questions will carry equal marks. 4. Oracle Press. planning and designing the forms for updation and enquiry managerial reports generation (Individual groups to identify projects and build their own application) Selected Reading 1. 2. and eliminate some of the mystery around CRM. Phase I : Evaluation and Strategic Alignment Phase II : Infrastructural Development and Development Phase III : Leadership.

Kurt Threarling. Gordon Linoff/1997. New Delhi. Leadership. The Customer Lifecycle.A. The Audit Method. Audit and Analysis : Why Audit Customer Knowledge ? Initiating the Audit.Analyzing the Business Environment. A. Sales and Customer Support. Stephen Smith. Looking Beyond the Waterfall. Risk Assessment and Common Pitfalls. Documenting Customer Knowledge Assets Using the Audit Results to Drive KCRM. Alex Berson. John Wiley. 2. 3. Michael J. Hisar . Building an Implementation Team : Tasks ad Expertise. Team Composition. Suggested Readings 1. All Rights Reserved by : Directorate of Distance Education Guru Jambheshwar University of Science & Technology. The KCRM Architecture Integration. An overview of Big-Bang. Berry. 2000.125001 (72) . Results Driven Incremental. Systems Development Methods. Berry and Gordon Linoff. Michael J. 2001. Results-Driven Development and Deployment : Hidden Costs and other Surprises. Data Mining Techniques: For Marketing. Customer Knowledge Management : Technology Framwork. Long-Term Considerations. Understanding the Context Strategic Technology. The KCRM Strategic Framework.Blueprinting the Technology Infrastructure : Design Challenges. Mastering Data Mining : The Art and Science of Customer Relationship Management. Building Data MiningApplications for CRM. Tata McGraw Hill.Aligning Strategy and Technology Choices : Getting Past the Innovator’s Dilemma. Reference Measures and Methodological Choices.

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