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GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR
COURSE CURRICULUM FOR MASTER OF BUSINESS ADMINISTRATION THROUGH DISTANCE EDUCATION
THE PROGRAMME TARGET GROUP Master of Business Administration (Through Distance Mode) is a four semester plus project programme and has been designed to cater to the senior level managerial requirements of business and industry. The target clientele among others are : I. II. III. Who intend to pursue higher studies while in employment or selfemployment. Who intend to acquire master’s degree in business administration while pursuing studies simultaneously for any other course. Who are residing in such remote areas where facilities for the studies in MBA are not available. The evaluation will be done on the basis of performance in the written examination. Each paper will carry 100 marks (Except Paper CP-403). The duration of written examination for each paper shall be three hours.
PROMOTION AND SPAN PERIOD
(i) (ii) (iii) The span of the programme is five years from the date of commencement of the programme. The minimum marks for passing the examination for each semester shall be 40% both in each paper and aggregate for all the courses of the semester. The degree shall be awarded to successful students on the basic of the combined results of the first year and second year as follows : (iv) Securing 60% and above Securing 50% or more but less then 60% marks Securing less then 50% marks : : : Ist Division IInd Division IIIrd Division
A student to be eligible for award of degree has to clear all the papers offered during the programme with in the span of five years.
COURSE SCHEME : FIRST YEAR SEMESTER -I
Course Code Course Title Division of Marks TOTAL MARKS CP - 101 CP-102 CP-103 CP-104 CP-105 CP-106 Management Process Organizational Behaviour Managerial Economics Environment Management Accounting for Managers Business Communication Computer Applications in Management
(2) 100 100 100 100 100 100
Duration of Exams
3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs.
SEMESTER-II CP-201 CP-202 CP-203 CP-204 CP-205 CP-206 Human Resource Management Financial Management Marketing Management Production and Operations Management Statistical Analysis Research Methodology 100 100 3 Hrs. 3 Hrs. 100 100 100 3 Hrs. 3 Hrs. 3 Hrs. 100 3 Hrs.
COURSE SCHEME : SECOND YEAR
During Second year in addition to compulsary papers and project studies, a student will have to choose one specialization area comprising four papers in each of the third & fourth semesters.
CP - 301 CP - 302 Business Policy and Strategic Analysis Business Legislation 100 3 Hrs. 100 3 Hrs.
(Plus all the four papers from any one area of specialization)
CP-401 CP-402 CP-403 Entrepreneurship Development Research Project Comprehensive Viva-voce
(including Viva-voce on Research Project)
100 100 50
(Plus all the four papers from any one area of specialization)
LIST OF PAPERS OF VARIOUS SPECIALIZATION AREAS 3RD SEMESTER FM-303 FM-304 FM-305 FM-306 4TH SEMESTER FM-404 FM-405 FM-406 FM-407 MARKETING 3RD SEMESTER MM-307 MM-308 MM-309 MM-310 Advertising Management Sales Management Consumer Behaviour Rural Marketing 100 100 100 100 Management of Financial Services Project Planning. Analysis and Management International Financial Management Financial Derivatives 100 100 100 100 Corporate Taxation Security Analysis and Investment Management Management of financial Institutions Principles of Insurance and Banking 100 100 100 100 (4) .
4TH SEMESTER MM-408 MM-409 MM-410 MM-411 Product and Brand Management E-Commerce International Marketing Marketing of Services 100 100 100 100 ORGANIZATION BEHAVIOURAND HRD 3RD SEMESTER OBH-311 OBH-312 OBH-313 OBH-314 4TH SEMESTER OBH-412 OBH-413 OBH-414 OBH-415 Management Training and Development Organizational Change and Intervention Strategies Human Resource Development: Strategies and Systems Cross Cultural and Global Management 100 100 100 100 Management of Industrial Relations Managing Interpersonal and Group Process Human Resource Planning and Development Organizational Effectiveness & Change 100 100 100 100 (5) .
INTERNATIONALBUSINESS 3RD SEMESTER IB-315 IB-316 IB-317 IB-318 International Business Environment Export-Import Procedures. Documentation and Logistics India’s Foreign Trade & Policy Foreign Exchange Management 100 100 100 100 4TH SEMESTER IB-416 IB-417 IB-418 IB-419 International Financial Management International Marketing Global Human Resource Manangement E-Commerce 100 100 100 100 INTORMATION TECHNOLOGYMANAGEMENT 3RD SEMESTER ITM-319 ITM-320 ITM-321 ITM-322 Management Support System System analysis and Design Data base Management Internet Programme for E-Commerce 100 100 100 100 4TH SEMESTER ITM-420 ITM-421 ITM-422 ITM-423 ERP RDBMS & SQL Concepts Applications Development Using Oracle e-CRM (6) 100 100 100 100 .
skills and roles in an organization. New York.DETAILED SYLLABUS FOLLOWS. Leadership and influence process. Prentice Hall Ins. S. 1996. Personality. functions.P. 5th ed. Perceptions. F. Understanding and Managing organizational system-Organizational design and structure.7th ed.. Attitudes. (7) .P. Robbins. Social Responsibility of Business. Luthans. Systems and contingency approach for understanding organizatios. 7th ed. McGraw Hill. Individual decision making and problem solving. New York. Learning. Values.. Prentice Hall of India. Managerial processes. McGraw Hill. Organizational Behaviour. 3.. Understanding and Managing individual behaviour. Management. Suggested Readings 1.Management. Englewood Cliffs... Work Motivation. communication. Work stress. 1996. 1995 Robbins. New Jersey. 4. Koontz. H. 2. 1995. New Delhi. Understanding and managing group processes interpersonal and group dynamics applications of emotional intelligence in organizations. 10th ed. S. CP-101: MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOUR Objectives The objectives of the paper are to familiarize the students with basic management concepts and behavioural processes in the organization. Organizational Behaviour. Hand Wechrich. Course Contents Evolution of management thought.. group decision making..
Production and cost-returns to scale.. Fiscal impact and investment...5. Concept and Measurement of National income. Englowed Cliffs.WPI. Management 6th ed.M. monopoly.GNP and GDP . Delhi-2001 Staw. optimisation: Theory of Demand-demand functions. 6. 2nd ed. CPI. 1995. Macro Economics Aggregates and Concepts . (8) . Market Structure . All questions will carry equal marks. ownership and control. J etc. organizational slack. Emphasis is given to changes in the nature of business firms in the context of globalisation. revealed preference and demand forecasts.Aggregate Consumption . marginal analysis. Sage Publications. Course Contents Concepts and techniques. Theory of Firm . Prentice Hall of India. Prentice Hall inc. break-even analysis. Note: The examiner will set eight questions in all and the students would be required CP-102:MANAGERIAL ECONOMICS Objectives The objectives of this course is to acquaint the students with concepts and techniques used in Micro-Economic Theory and to enable them to apply this knowledge in business decision-making. Psychological Dimensions of Organizational Behaviour. non-price competition. New Jersey. Singh. to attempt any five questions. Response Books. 7. and inflation-Employment-Balance of Payments-Money Supply and Monetary Policy-Fiscal Policy.profit maximisation. oligopoly. income and substitution effects. cost curves. Synthesis of Monetary and Real Factors. Dalip Emotional Intelligence at Work. New Delhi. Nature of business decision-making. Stoner. B. 1996. Determination of National income-Consumption Function.competition. sales maximization.Gross Domestic Savings-Gross Domestic Capital Formation.
1992. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions.Suggested Readings 1. New Delhi. Economics. 1991. W.J.. Milgrom. Paul G. 3rd ed. Excel Books. 3. Economics Theory and Operations Analysis. Course Content Environmental Management fundamentals . Energy Balance. (9) . 1996. New Delhi Tata McGraw Hill 1985. Basic Concepts and their application in Business. Prentice Hall Inc. Economics . Limits to growth. Implications of human population growth. M. industrial Ecology and Recycling industry. 5.Sustainable Development. New Delhi. P and Roherts J. Chopra..Y.. 2000 Baumol. Green Funding . Macmillan.. Business Economics. Young. Environment and Business Schools. New Jersey. 6. Managerial Economics. Modern Micro Economics. Environmental Management System: EMS Standards. Organization and Management Engieweed Cliffs. & Philips K. 2. Energy Management: Fundamentals Fossil Fuels use. All questions will carry equal marks. CP-103 Environment Management Objectives The objective of this course is to acquaint the students with concepts and environment and their use in managerial decision-making. Prentice Hall Inc. Heat. New York. Clearance/Permissions for establishing industry. 4. 1996. Koutosoyiannis. Energy production and trade. Adhikary. Environmental Management & valuation: Environmental Accounting. A. New Jersey. O. Corporate Mergers.P. Prentice Hall. Ecosystem concepts. Environmental Auditing. ISO 14000.Environmental Taxes Shifts. Managerial Economics.
Harley. 2000. N. Vikas Publishing House New Delhi. GATT / WTO Provisions. Uberol. Role of NGO’S PIL. 1997. All questions will carry equal marks. 3. Marg. N. principles and techniques of accounting and application of financial and accounting information for planning decision-making and control. Road Karnal.K. Charles D. Environmental Management.Environmental Ethics. Suggested Readings 1. G. Forest & Products and Trade. 6. 1997. Generally Accepted Accounting Principles. Wheeler Publishing. New Delhi. Environmental Management Trade and Environmental Management Debt and Environment. to attempt any five questions. G. Bio-ethics. 2000. Land Pollution. CP .: Environmental Management.. New Delhi.. Ansari Road. K.Concept.104 : ACCOUNTING FOR MANAGERS Objectives The basic purpose of this course is to develop an insight of postulates. 19. Environment & Pollution Law Manual. Preparation of Financial Statements with Special reference to analysis of a (10) Note: The examiner will set eight questions in all and the students would be required .N. Universal law Publishing. Course Contents Financial Accounting . S. Oxford University Press. Approaches to Corporate Ethics. Hoistad. Nick: Environmental Economics.: Enviromental Economics. Role of Biodiversity in International Trade. 4. 1996. 5. Environmental Laws: Acts Patents. New Delhi. IPRS.G. Trade in wastes. Dass: Environmental Accounting. Pandey. New Delhi.Air.K. Gupta. Water. 2. Mohanty. Excel Books.T. 1997. MacMillan India Ltd.. Importance and Scope. Pollution & Waste Management . Water.
3. Budget and Budgetary Control. Funds Flow Analysis. Hingorani. Management Accounting. Standard Costing and Variance Analysis. Vikas. etc. Text and Cases. Mc-Graw Hill. Reconciliation and Integration between Financial and Cost Accounts. Prentice Hall Inc. Principles of Financial and Management Accounting.K. Bhattacharya S. Job and Process Costing. Charles etc.. and Ramanathan. 1990. A.. 2. Overhead Cost and Control. New Jersey.Concept. Anthony R. New York. Relevant Costing and Costing for Decision-Making. Richard D. Sultan Chand. Financial and Management Accounting. Houghton Miffin Company. and Dearden J. Inventory Valuation and Depreciation.Balance Sheet and Measurement of Business Income. 1995. Needles.L. Vij. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions.R. Illinois. and Reece J. The Statement of Cash Flows. New Delhi. 1992. All questions will carry equal marks. N.ecords and Processes. 1996. Cost ledger and Control Accounts. New Delhi. Accounting Principles. Accounting for Management. Madhu. Cost Accounting . 1997. 7. 4. Serge.S. Homewood. Englewood Cliffs. (11) . Anmol Publicatopms.. Heitger. Management Accounting . Irwin. LE and Matulich. 6th ed. Financial Accounting.. Financial Statement Analysis. 5. 1994. 6. New Delhi. Belverd. Need. 1994. 5th ed.N. Importance and Scope. Suggested Readings 1. Performance Budgeting. Marginal Costing and Absorption Costing. Boston. Zerobase Budgeting. Financial and Managerial Accounting. Homgren.
Chicago. Tata McGraw Hill. 2nd ed. All questions will carry equal marks. New Delhi. Legal aspects of business communication. Course Contents Importance and nature of business communication. 2. Maira. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions.presentations of reports. (12) . Effective communication skills. Oral and Non-Verbal communication . 1987.CP-105: BUSINESS COMMUNICATION Objectives The course is aimed at equipping the students with the necessary techniques and skills of communication to inform others inspire them and enlist their activity and willing cooperation in the performance of their jobs. 1988. Writing business reports. Bernadine P. Joel and Branchaw. “Business Communication: From Process to Product”. “Effective Business Communications”. “Communicating in Business”. Pearce. 4. Herta A and Peck. 1977 Science Research Associates. New York. Do’s and Don’t of business writing: Commercial letters. 3. Barriers and gateways in communication. and negotiations. Treece. public speaking. Richard. “Business Communications: Principles and Applications” 2nd ed. Charrles E. Dryden Press. process of communication. Allyn and Bacon Boston. Bowman. C Gienn etc. John Wiley. Murphy. 1987. 1976. “Sucessful Business Communications” 3rd ed. 5. Chicago Hatch. Suggested Readings 1.
An Introduction . Presentation Graphics . Formulas. Components of a Computer System. Application Portfolio Development. Information Systems: Theory and Practice 5th ed. Data Files. Generations of Computers and Computer Languages. Data Hierarchy & Data File Structures. Personal Computers in Business. foundations of Business Systems. Introduction to a spreadsheet software. Master & Transaction File. Management of Data Processing Systems in Business Organizations. PC . Burch. Data Communications. Basics of Data Processing. Input-Process-Output Analysis. 1992. New York. Functions. Program Development Cycle. Relevance of Data Base Management Systems and Integration of Applications. 2.Computers in Business. Indian Computing Environment. Modes of Data Processing . Range. Elements of Computer System Set-up. Suggested Readings 1. Programming Concepts.Software Packages . Dryden. File Desing & Report Design.CP-106: COMPUTERAPPLICATIONS IN MANAGEMENT Objectives The objectives of this course include developing an appreciation of different software and hardware systems available in the industry among the students and build up the experience of computer usage in business organizations with specific reference to commercial data processing systems. Flow Charting. Report Generation & Label Generation. Graphics on Spreadsheet.Types/Organization.LAN & W A Ns. John and Grudnitshki Gary. (13) . Use of Files in Programming. Fort Worth. David.Computer Software systems.Creating a Presentation on a PC. Data Base Functions in spreadsheet.An Introduction . Networking . Text Processing Software. Course Contents Computers .. Software Development Process. Van Over.Disk Operating System and Windows. 1989. Introduction to a Micro Data Base Manager. Creation of spreadsheet applications. John Wiley.
Induction and Socialisation. M. New Jersey. John. CP-201 : HUMAN RESOURCE MANAGEMENT Objectives In a complex world of industry and business. 6.. Computer Concepts and Uses 2nd ed. L. Long. 5. Chicago. All questions will carry equal marks. Prentice Hall Inc. Job Analysis and role Description. 2nd ed.L. Aswathappa. Estrada. Manapower Training and Development. Sebastopol. Moss Jones. Susan. London. Englewood Cliffs. Employee Empowerment. Summer. 7. Course Contents Concepts and Perspectives on Human Management. Pinter. Science Research Associates. On-Line Business Computer Applications. 1993. 1986. Methods of Manpower Search.. Dispute Resolution & Grievance Management. Suggested Readings 1. Connecting to the Internet.. Prentice Hall Inc 1988. New Delhi. Career and Succession Planning. Eliason. Englewood Cliffs. Employee Welfare.3. PerformanceAppraisal and Potential Evaluation. Attracting and Selecting Human Resources. C. New Jersey. Corporate Objectives and Human Resource Planning. 4. O’Reilly. organizational efficiency is largely dependent on the contribution made by the members of the organisation. K. Industrial Relations & Trade Unions. Automating Managers: The Implications of Information Technology for Managers. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 1990. 1987. 1997. (14) . Computers. The Objectives of this course is to sensitize students to the various facets of managing people and to create and understanding of the various policies and practices of human resource man agement.A. A. Human Resources Management in a Changing Environment. Job Evaluation & Wage Determination.. Human Resource and Personnel Management Tala Mc Graw Hill.
Sage.Cash. Methods of Capital Budgeting. Lloyed and Leslie W.2. Human Resource and Personnel Management Richard D. 6. 3. Valuation and Rates of return.. Shortterm Financing Investements. 2nd. London. Holloway. Weighted Average Cost of Capital. New Delhi. D A & Robbins S P. Tata McGraw-Hill. New York. J. Financial Modeling. 5. 4. Personnel Management. Ed. Instruments of Long Term Finance. Trwin. Receivables and Inventory Management. Illinosis. Performance Measurement and Evaluation. V & Mattock J. Monappa. Management of Working Capital . CP-202: FINANCIAL MANAGEMENT Objectives The purpose of this course is to acquaint the students with the broad framework of financial decision-making in a business unit. 1993. Investment and Capital Structure Decisions. 1984.. Time Value of Money. Stone. The New International Manger. Rue. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. De Cenvo. All questions will carry equal marks. Kogan Page. 1966. Optimum Capital Structure. 1994. Guy. New Delhi. Human Resource Management. John Wiley. Operating and Einancial Leverage. CostVolume-Profit Analysis. Course Contents Aims and Objectives of Financial Management. (15) . A& Saiyadain M. 5th ed. Internal Financing and Dividend Policy. Cost of Different Sources of raising Capital. 1995. Financial Analysis and Control.
Bhalla. Product decisions .promotion mix. 6. Financial Management and Policy. Organising and (16) . CP-203:MARKETING MANAGEMENT Objectives The Purpose of this course is to develop and an understanding of the underlying concepts. 4. 3. 10th ed. Promotion decisions . 5. product life cycle.Anmol. James C. Nancy. New Delhi. John. Englewood Cliffs. Brealey. Macmillam Publishing Company. vertical marketing Implementation and systems. Principles of Corpoate Finance. etc. Financial Decision Making. Course Contents Nature and scope of marketing. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. All questions will carry equal marks.Suggested Readings 1. Pricing methods and strategies. sales promotion. Targeting and positioning. Archer. Bernard and Mohan. Prentice Hall of India. New Delhi. 1991. Marketing information system and Marketing research. Richard A and Myers Stewart C. 5th ed. Corporate orientations towards the marketplace.K. branding and packaging decisions. strategies and issues involved in the marketing of products and services. 2. McGraw Hill. 1990. Winger. New Delhi. new product development. publicity and personal selling. Prentice Hall Inc. Johe Wiley. Financial Management. The Marketing environment and Environment scanning. 1996... Principles of Financial Management. Stephen H. advertising. New Jersey. Understanding consumer and Industrial markets. co-operation and conflict management. Van Home. 2nd ed. New York. Market segmentation. New York.selection. Channel managment . Hampton. Financial Management and Policy.. 1997.product mix. V. 1998. 1997.
Effective and efficient flow. Fundamentals of Marketing. McGraw Hill. All questions will carry equal marks. Marketing Classics: A Selection of Influential Articles. B.Globalisation. Neelamegham.Problems. New issues in marketing . Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. G. Enis.Equipments. New York. Philip. Prentice Hall of India. 1997. Marketing Management: Analysis. Course Contents Nature and Scope of Production and Operations Management. 6. Ramaswamy. 5. CP-204: PRODUCTIONAND OPERATIONS MANAGEMENT Objectives The Course is designed to acquaint the students with decision making in: Planning. William. Suggested Readings 1. Marketing in India: Cases and Readings. Greem marketing. Kotler. New Delhi. Control.M. Philip and Armstrong. Layout Planning andAnalysis. Operations decisions . 4. replenishement and control of materials with reference to both manufacturing and services organizations. MacMilian. Material Handling Principles . Types of Manufacturing Systems & layouts. S. New Delhi. 1994. VS and Namakumari. Facility Location. 1991. McGraw Hill. Productivity improvement in operations through layour engineering and quality management etc. 2. New Delhi. Principles of Marketing. Consumerism. New Delhi. Marketing Management: Planning. S.. 1990. Planning. 3. Kotler. Evaluation and control of marketing efforts. J. Prentice Hall of India. Stanton. 1994. Legal issues. Capacity (17) . scheduling and control of Production and Operation functions in both manufacturing and services.implementing marketing in the organisation.Production Planning and Control-in Mass Production-in Batch / Job Order manufacturing. New York. Vikas 1988. Implementation and Control. Line Balancing .
Planning-Models. Stores Management. 2. 4. Irwin. Moore. Maintenance Management. Suggested Readings 1. 1984. Donald W and Lee. 5. Production and Operations Management. Process Planning . Englewood Cliffs. Manufacturing Organisation and Management. Work Measurement.. E E & Ebert. Material Management: An Overview of Material Management. Homewood. Amrine Harold T. Quality Assurance .Acceptance Sampling. Materials Planning Budgeting and Material Requirement Planning. Buffa. Statistical Process Control. McGraw Hill. New Delhi. Prentice Hall Inc. Work Sampling. 7. New Jersey. Method Study. New Delhi. CP-205 : Objective The objective of this course is to make the students learn about the application of statistical tools and techniques for decision making. 3. JIT. 1995. Work Environment . Operations Management: Design. Purchasing and Materials Management. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 1989.maintenance Management Concepts . 1992.Aggregate Planning . 6. Tata McGraw Hill. McGraw Hill. Planning and Control for Manufacturing & Services.Work Study. All questions will carry equal marks. Dobler. T E. New York. Safety Management. Production and Operations Management. James B. New York. etc. E S.Scheduling . (18) STATISTICALANALYSIS . John Wiley. Dilworth. Production/Operations Management. Modern Production Management. RJ. 1993. Lamar. 6th ed. Admn. Singapore.Industrial Safety. S N. 1992. Material Planning and inventory Control. ISQ-9000. Purchase management. Illinois. Total Quality Management. FG and Hendrick. Prentice Hall of India. 1987.. Richard D. Chary.
Tests of adequacy. Expected profit under unvertainty and assigning probabilities. Index Numbers: Meaning and types. Data sources: Primary and secondary. Probability Theory: Probability . dispersion. Laspeyre’s and Paasch’s indices compared.lasperyre’s and Paasch’s indices.Classical.Z tests. Utility theory. wilcoxon Signed . proportion. relative and subjective probability. questionnaire. Large and small sampling tests . Kruskal .schedule. Wald . Sign tests. Quality control charts . Statistical Estimation and Testing: Point and interval estimation of population mean.Wolfwitz tests. Indices of weighted average of (price -quantity) relatives. Special problems -shifting the base. Primary data collection techniques . Uses and problems.purpose and logic. Process under control and out of control. Weighted aggregative indices . Sampling distributions and their characteristics. Statistical Quality Control: Causes of variations in quality characteristics. Poisson. and normal distributions. Conditional probability and baye’s theorem. Probability Distributions: Binomial. Law of Large Number and Central Limit Theorem.Rank tests. and interview.hypotheses and errors. Correction and Regression Analsis: Two variables case. Non Parametric Tests : chi-square tests. and F tests. (19) . Sample size. Sampling and Data Collection: Sampling and sampling (probability and non-probability) methods. Warning limits. Statistical testing . Statistical Decision Theory: Decision environment. Their characteristics and applications. splicing overtapping index series. Constructing a control chart computing the control limits (X and R charts). Sampling and non-sampling errors. and variance. Addition and multiplication probability models.Wallis test.Course Contents Univariate Analysis: An overview of central tendency. and skewness.
2. Levin. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. All questions will carry equal marks. Richard I and David S Rubin: Statistics for Management. Acceptance sampling. London. Harper Collins. Kohler: Statistics for Business & Economics. Suggested Readings 1. Attitude Measurment Techniques. Watsnam Terry J. Prentice Hall. Macmillan. and Keith Parramor: Quantitative Methods in Finance International. NY.Control charts for attributes . Harper Collins. Descriptive and Experimental Research Designs. Lawrence B. CP-206: RESEAECH METHODOLOGY objective To equipe the students with the basic understanding of the research methodology and to provide an insight in to the application of modern analytical tools and techniques for the purpose of management decision making. Value and Cost of Information . Questionnaire Design. New York. L.fraction defectives and number of defects. Heinz. 3. New Delhi. Morse: Statistics for Businss & Economics.W.Bayesian Decision Theory. Prentice Hall. Hooda. R. Motivational Research Techniques. 4. Sample Design an Appropritate Statistical Technique. NJ. Field Work and Tabulation of Data. (20) . Administration of Surveys. Organisation Structure of Research Process. Thompson Business Press. 6. Methods of Data Collection Obsevational and survey Metods. Quantitative Approach to Managerial Decisions. Course Contents Nature and Scope of Research Methodology. Problem Formulation and statment of Research Objectives.P: Statistics for Business and Economics. Delhi. 5.Exploratory . Research Designs . Hien.
New Delhi.Sage Pub.. BCG Matrix. Statistical Metods. SWOT Analysis. 2. Biddle. NJ. Mission. Sage Pub. Multidimensional Scaling and Clustering Methods Applications. All questions will carry equal marks. GEC Model.. J A and P.ANAOVA . Concept of Value Chain. Roger. 4. (21) . 1976. S. Conjoint Analysis.Locke: Composing Qualtative Research.P. Suggested Readings 1. Neil. 2nd ed. Withey Social Indicators of Well Being. Course Contents Business Policy as a Field of Study: Genral Management Point of View: Vision. Industry Analysis. 1983. FM. Advanced Techniques for Data Analysis . Sultan Chand. 5. Salkind. Bennet. Gupta.2001. 1997. Strategic Profile of a Firm. NY.. critical from the point of view of the top executives. Tracy: Randomized response: A Method of Sensitive surveys. Framework for Analysis Competition.. Koren and Maren D. Andrews.. State Pub. Tools and Techniques for strategic Analysis. Prentice Hall.. Factor Analysis. Objective and Policies: EnvironmentalAnalysis.. Note: The examiner will set eight questions in all the students would be required to SECOND YEAR: 3RD SEMESTER CP-301B :BUSINESS POLICYAND STRATEGICANALYSIS Objectives The Objectives of this course is to develop a holstics perspective of enterprise.B. Use of SPSS and other Statistical Software Packages.1997 attempt any five questions. 7.Analysis of Data. Management Researsh. Plenum Press. 1993. 1986. Floyd J. Jr. 3rd ed. The Experience Curve.. Fowler. Exploring Research. Golden. Impact Matrix.E. 6.. and S. Fox. 30th ed. ILO. Discriminant Analysis. Survey Methods. Competitive Advantage of a Firm.. 3.
Quasi-Contracts.. C R etc. A C and Majlut. 3rd ed. new york McGRAW. attempt any five question will carry equal marks. 5. (22) Note: The examiner will set eight question in all and the students would be required to . Dishonour and Discharge of a Nigotiable Instruments. Holder-in-Due Course. The Negotiable Instruments Act. Richard D Irvin. Tata Mc Graw-Hill 1996. The Sale of Goods Act. Peters. 3. 6. Macmillian 1995.Suggested Readings 1. Prospectus Allotment of Share and Capital Membership. Glueck. Nature and types of Companies. William F.Hill 1998.Arbitratin. Formation. illinois. Right of an Unpaid Seller. The companies Act. Englewood Cliffs. C K Competing for the Future Boston. Memorandum and Articles of Association. 1987. 1984. S B and Athreya. 4. Performance of Contracts. Budhiraja. Prentice Hall Inc. M B Cases in Startegic Managment New Delhi. G and Prahlad. Harvard Business School Press. Course Contents The Indian Contract Act. Business School in a Box New York.. New jersey. 7.302: BUSINESS LEGISLATION The Course is designed to assist the students in understanding basic laws affecting the operating of a business enterprise. Hamel. Tom. Void Agreements. 1881: Nature and types. 1994. CP. Homewood. 1930: Formation of a Contract.. Hax. Business Policy: Text and Cases 6th ed. Strategic Managment and business policy. New jersey. 1956. Breach of Contract and its Remedies. 2. Ansoff. Negotitation and Assignment. 1984. H lgor. 1872: Essentials of a Valid Contract. N S Strategic Management Englewood Cliff. Prentice Hall inc. Implanting Srategic management. Christensen.
1990. Company Law. Khergamwala. Course Contents Entrepreneurial traits.1996..Borrowing Powers. Role and importance of entrepreneur in economic groth. Prevention of Oppression and Mismanagement Winding up.M. 4. 2. Competing theories of entrepreneurship. Tuteja. sources of ideas. A. Sultan Chand. N-Achievement and management success in rural area. Management and Meetings.. characteristics of Entrepreneurial types. Target group. Suggested Readings 1.Guide to the companies Act. Innovation end entreprencur. SK Business Law For Managers. Support. Qualities and functions of entrepreneurs.History. Shah.anning and EDP. Establishing Entrepreneurs System. Eastern. idea processing.Entrepreneurial Development Programme in India. Bombay. 3.1992. New Delhi. Objectives. (23) .1980 Ramaiya. Tripathi. Note: The examiner will set eight questions in all and students would be required to SEMESTER-IV CP-401 : ENTREPENEURIAL DEVELOPMENT Objective The objective of this course is to expose the students to the growth of entrepreneurship in developing countries with reference to Inddia. Consumer Protection Act and Cyber Laws. pre-training work. types and significance. Entrepreneurial Input. Govt. Policy towards SSI’s. Lucknow. Avtar singh. selection of centre. N. Nagpur. attempt any five questions. Lectures on Company Law. P. Accounts and Audit Compromise Arrangements and Reconstrution.M. JS. S. 5.M.objectives. Definitions. Entrepreneurial Behaviours and entrepreneurial motivation. stages of performances. 1998. The Negotiable InstrumentActs. Tripathi. 11th ed. Search for business idea. Wadhwa. All questions will carry equal marks. N. Bombay.
1990. Free Press. Books.input requirements. Technical assistance. fixed and working capital assessment. Peter. Heinemann. 1978. 1985. S. Jain Rajiv. 7. “Entrepreneurship in Small Industry”. Finance. Davis S and Fyfie. “Developing Entrepreneurship . Kumar. 1984. “Entrepreneur & Environment” . Marketing. Udai and Venkateswara Rao. Desai. Delhi.S. A N. The following are the guidelines for synopsis and project report : (24) . “Planning a Small Scale Industry: A Guide to Entrepreneurs”. Learning Systems. sickness of units and remedial assistance. New Delhi. London. Preparation of feasibility reports and legal formalities and documentation. Delhi. they will have to get the synopsis approved from the directorate. Sources and criteria of financing. Cliffton. David E. Discovery. IT. IB. New York. HRM etc. However. 4. W G. New York. “Innovation and Entrepreileurship”. T. Pareek. D C and Winter.”Project Feasibility Analysis”. Suggested Readings 1. All questions will carry equal marks.AHandbook on Learning Systems”. The last date of submission of synopsis will be 31st May of the second year. 1977 John Wiley. New Delhi. CP-402 : RESEARCH PROJECT The students of MBA IV semester have to work on a project in any one of the functional areas of business management i. “Motivating Economic Achievement”. the late submission of the synopsis will be allowed (only in hard cases) with late fee of Rs. 1000/upto 30th of July of the respective year of final year of MBA students (Please refer prospectus). 6. 500 upto 30th June and Rs. Ashish. marketing assistance. 2. 1969. 3. 1990. S A. Drucker. 5. Note: The examiner will set eight questions in all and students would be required to attempt any five questions.e. Prior to submission of the project report to the directorate. McClelland.
(25) . The topic of Project should be related to the area of specialization from the broader field of management and the topic must be finalized in consultation with guide/project supervisor. Research Project must be started at the onset of 4th semester. Tools of analysis) Scope / Relevance of Proposed Study Proposed Questionnaire (if any) References Note :. In Resesrch Methodology. the students are required to follow the under mentioned guidelines :1. Sampling.Paper CP 402 As per the syllabi of MBA distance education. The contents of the synopsis should be : (i) (ii) (iii) (iv) (v) (vi) (vii) Title of the project Review of literature and Problem Statement Objectives of the proposed study Research Methodology (Sources of data. Research Project will carry 100 marks. The copy of the Tital page of approved synopsis duly signed by the evaluator must be added in the end of the Project Report.DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY. 2. Synopsis is a proposal for research project which the student will carry out in consultation with his/her guide and send the same to the Directorate of Distance Education for approval. HISAR Guidelines for Research Project for MBA .Contents must be in the above sequence to bring uniformity of structure. In preparing the Project. Each student will prepare a synopsis of 5 to 10 pages on the topic chosen by him / her. 3. each student of MBA has to work on Research Project selecting a topic from his/her specialization area. the students should write the methodology to be used by them in the completion of the Project.
4. Each student will choose a guide / research supervisor whose acceptance with his/ her signed bio-data must be sent alongwith synopsis to the Directorate of Distance Education for approval. 5. The guide must have research experience in the relevant field and the same must be mentioned in his/her biodata sent for approval. 6. 7. The Research Project may be based on primary or secondary data or both. The contents of the final Project Report to be submitted should include : (i) (ii) (iii) (iv) (v) (vi) (vii) Introduction and Rationale of the topic chosen. Literature review and problem formulation. Objectives and research methodology. Analysis and interpretation of data. Conclusions/findings and recommendations/suggestions. References/Bibliography in specified format. Appendix. (a) (b) (c) (d) (e) (f) Questionnaire, if any Interview schedule, if any List of the companies surveyed. Raw data, if the candidate wants to submit. Graphs / Diagrams etc. Any other document relevant to the study.
8. Each research supervisor / guide will issue a certificate that work done by the candidate is his/her original work and is of the standard expected of an MBA student. The certificate duly signed by the supervisor will be added in the beginning of report. 9. Each Research Project should be independent work of a candidate and the same should not be jointly prepared by more than one candidate. 10. The synopsis must reach to the office of the Director, Distance Education, G.J.U. S.& T., Hisar as per the syllabus given in the prospectus. 11. A specimen of title page of the Research project is given below for reference:(26)
For example a candidate named (hypothetical) Suresh Kumar bearing enrolment no. 058824924 is undergoing project work entitled “A comparative study of mutual funds’ performance offered by private and public sector banks”under the supervision of Sh.Rakesh Chand will submit the project in the following format: A Project on A comparative study of mutual funds’ performance offered by private and public sector banks (Submitted in partial fulfilment of the requirement of Master of Business Administration, Distance Education, Guru Jambheshwar University of Science & Technology, Hisar).
Research Supervisor : Submitted by :
Manager (Finance) Birla Sunlife, Delhi
Enrollment No. 058824924 Semester MBA IV
Directorate of Distance Education
Guru Jambheshwar University of Science & Technology Hisar (India)
12. The Project Reports should be submitted in duplicate, with Hard Bound. The colour of binding should be Black. NOTE :- The students of MBA IV semester are required to submit the synopsis latest by 31st of May, of the year in their own interest without any late fees and with late fee of Rs. 500 thereafter but before the last date of submission of project report as mentioned in the prospectus. The unapproved synopsis will be sent back to the candidates/study centre and the candidate will have to resubmit the revised synopsis by the date mentioned in clause 12. In the beginning of the revised synopsis the copy of the page where remarks/ suggestions by the evaluator are made must be added. The candidates should also add the copy of synopsis showing approval/suggestion by the evaluator in the final project report as mentioned in para 3 of these guidelines.As the late submission of synopsis attracts late fees, the students must adhere to the time schedule as given in the prospectus. If the submission gets delayed even due to disapproval of the original synopsis, it will carry late fees as per rules given in the prospectus.
CP-403: COMPREHENSIVE VIVA-VOCE SPECIALIZATIONAREAS : FINANCE 3RD SEMESTER FM-303 CORRORATE TAXATION Objective The objective of the course is to acquaint the participant with the implications of tax structure and corporate tax planning in operational as well as strategic terms. Course Contents Basic Concepts of Income Tax; Residential status of a Company; Computation of Income under Different Heads of Income, Set off and Carry forward of Losses, Deducations and Exemptions;Additional Tax on Undistributed Profits; Companies Profit Surtax Act; Computation of Tax Liability; Meaning and Scope of Tax Planning regarding Dividentds Policy, Issue of Bonus Shares, Inter Corporate Dividends and Transfers; Tax Planning Relating toAmalgamation and Merger of Companies; Tax Considerations in Respect of Specific Managerial Decision like Make or Buy, Own or Lease, Close or Continue, Sale in Domestic Markets or Exports; Replacements and Capital Budgeting Decisions, etc; Tax Planning in respect of Managerial Remuneration, Foreign Collaborations and Joint Ventures; Implications of Avoidance of Double Taxation Agreements. Suggested Readings 1. 2. 3. 4. Ahuja, G K & Gupta Ravi, SystematicApproach to Income Tax.Allahabad, Bharat Law House, 1999. Ilengar, A C. Sampat Law of Income Tax. Allahabad, Bharat House, 1981. Kanga, J B and Palkhivala, N A. Income Tax. Bombay, Vol. 1-3, N.M. Tripathi. Ranina, H.P. Corporate Taxation: A Handbook. 2nd ed., New Delhi, Oriental Law House, 1985.
Handbook of Corporate Tax Planning. Suggested Readings 1. Investment Alternatives. Bhalla. S. Frederic. 3. 1995. Fischer. Course Contents Investement-Return and Risk. Direct Taxes: Law and Practice. Tata McGraw. Donald E. Investment Instruments of the Money Market. V K. 2001.. Cost of Investing in Securities. 2. Security Analysis and Portfolid Management 6th ed. Operations of Indian Stock Market. Investment Management: Security Analysis and Portfolid Management. Objectives of Security Analysis. 8th ed. V K. and Jordan. Hill. Security Credit Ratings. Singhania. Efficient Market Theory.. New issue Market. Chand. All questions will carry equal marks. 1983. E A. Recent developments in the Indian Stock Market. Listing of Securities. Markets and Brokers. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Valuation Theories of fixed and Variable Income Securities. 6. Investment. Srinivas..5. Non-Security Forms of Investment. Real Estate Investment. Taxman. Ronald J. Mechanics of investing. New jersey. New Delhi Prentice Hall of India. 1986. Prentice Hall Inc. New Delhi. FM-304: Objectives The objective of this course is to impart knowledge to students regarding the theory and practice of Security Analysis and Investment Decision Making process. Government Securities. Delhi. Investment Companies. Englewood Cliffs. 1991. New Delhi. Amling. Market indices and Return. The Return to Risk and the Investement Decision. Stock market Analysis-Fundamental and Technical Approach.. (29) SECURITYANALYSISAND INVESTMENTMANAGEMENT .
Evaluation Risks and Returns ofAssets and Liabilities of financial Institutions. Russell J. New Jersey. Banking Law and Regulation. Interest Rate Analysis. Haugen. New Delhi. IDBI. Stanely S C and Randall. Financial Management of Commercial Banks. New York. Working and Organization of Different Financial Institutions in India like IFCI. McGraw Hill. InvestmentAnalysis and Management London. (30) . Modern Investement Theory. Credit and Monetary Planning.Englewood Cliffs. Maury R. Flow of FundAnalysis of the Borrowing and Lending Behaviour of financial Institutions. Insurance Companies. Role of Development Banking in Industrial Financing in India. etc. 1987. Fuller. 7. Prentice Hall Inc. 1997. All questions will carry equal marks. Interest Rates in the Financial System. LIC. and Farrell.Application of the Wealth Maximization Model to Financial Decisions. Mutual Funds. Robert H. Development Banks. strategy of Growht. CapitalAdequacy and Capital Planning. Note: The examiner will set eight questions in all and the students would be required FM-305: MANAGEMENT OF FINANCIAL INSTITUTIONS Objectives The objective of this course is to discuss the specific financial management problems of financial institutions including a detailed study of the working of the leading financial institutions in India. Investement. 1987. Provisions of RBI’s Operations. Modern Investement and Security Analysis. Yield Curve. 6. UTI. Financial Goals and Performa Statements. Course Contents The Role and Importance of Financial Institutions.1993. 5. Problems of Time and Cost Over runs. Risk and Inflation. InternationalAspects of Financial Institutions. Prentice hall of India. William F. Allyn and Bacon. ICICI. Huang. James L. Thrift Institutions. to attempt any five questions.4. London. Sharpe. Financial Management Models and theirApplications in Financial Institutions. Financial Planning of Financial Institutions.
Lexington Books. insurance business operations. Jess B. Englewood Cliffs. IRDA and its role in insurance sector in India. Herbert E and Gaumnitz. 1998.. Nail E. 4. Prentice Hall Inc. New Jersey. Legal and Commercial. Insurance Environment: Internal. important insurance policies in life and non-life insurance. Toronto. Donald R. Prentice Hall Inc. New Jersey. Englewood Cliffs. Development Banking.. Financial Institutions. 2. All questions will carry equal marks. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Prentice Hall Inc. Fred C. Comparative Environment of Insurance Business. Rose. Ontario. Englewood Cliffs. and Setiz. Financial Management of Financial Institutions. 1977. privatization of insurance industry in India. Financial Institutions Management: Text and Cases. Irwin Dorsey. Ltd. Peter S. 3rd ed. Management of Financial Institutions in India. Capital Markets and Institutions. 1989. George H and Yawitz. Hempel.. Concept and implications of bank assurance and universal banking in India.Anmol. (31) . Bhalla. 3. recent trends in insurance around the globe. and Fraser. External. Delhi. Anmol Pub. Course Contents Introduction to insurance. Madhu. New Delhi. Insurance procedure .Suggested Readings 1. India Financial System. Contemporary issues in insurance. Yeager. 5. Dougall. Vij. Kane.. Joseph A. 1980. 6. 1991. 7. FM-306: PRINCIPLES OF INSURANCE AND BANKING Objective The objective of this course is to apprise the students with the banking law and practices and develop an understanding of fundamentals and environment of insurance. principles of insurance. New Jersey. 1984. V K. 1985.Settlement of Claims under life and non-life insurance. various types of insurance.
Gulshan. Concept. Course Contents Financial System and Markets.S. Regulatory Framework for Fiancial Services.. S. Law and Practices of Banking in India. 6. Varshney. David.R. London.Fundamentals. Nigam. Guarantees: Contract of Guarantee and contract of inemnity. Contemporary Issues in Banking: NPA and Capital Adequacy in Indian Banks. Insurance . Banking Law and Practice. Cox. S. Banker Customer Relationship. 3... 4. Elements of Banking. Bodla. Procedures and environment.Evolution of Bankin Law. 1934 and Negotiable Instruments Act.L. Prevailing practices in Banking-Case studies. P. Suggested Readings 1. Mahesh and Karam Pal. H.. 1949. Guarantee as Banker’s Security.L... 7. Konark Publishers. 2. Banking Law and Practice in India. Law & Practice of Banking. Banking Law and Practice. 5. Delhi. and RBI Act.S. Securities for Bank Advances: Forms of securities and precautions taken by Banks in accepting these securities. B.M. Nature and Scope of Financial Services. FINANCE: 4TH SEMESTER FM-404: MANAGEMENT OF FINANCIALSERVICES Objectives The main objective of this course is to help students to learn the various financial services and their role in the overall financial system. Davar. Writing Reports on Bank visits. Tandon. All questions will carry equal marks. Garg.N. to attempt any five questions. John Murray. 1881. B. (32) Note: The examiner will set eight questions in all and the students would be required .. Main provisions of Banking Regulation Act. Management of Risk in Financial Services.
5. Pricing Financial Services.. 1990. Management of Financial Services. Natrajan Emerging Scenario of Financial Services. C. Gordan. Arthur Brennet. All questions will carry equal marks. their planning and management in the review of the projects undertaken. Mercant Banking Services. Trevor Watkins & Mike Wright. Meidan. Importance and (33) . Kotb. Suk and Kim. 2nd ed. 3. Venture Capital. Debt Securitization. 1983. Anmol. 1997. 1993. Anmol. Credit Cards. 6. M.Stock Exchange Operations. The Tax Enviroment and Financial Services. 1997. 2. Marketing of Financial Services. Text and Cases. New Delhi. Miami Florida. Housing Finane. Toronto. Capital Expenditure.ANALYSISAND MANAGEMENT Objectives The basic purpose of this course is to understand the frame work for evaluating capital expenditure proposals. Facoring of Failing and Bill Discounting. E and K. 4. Other Financial services . Credit Rating.. Suggested Readings 1. Option Pricing: Theory & Applications. Kim. Banking and Insurance. Inernational Financial Centres. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Course Contents Generation and Screening of Project Idea. FM-405: PROJECTS PLANNING. Managing of issue shares and bonds-Mobilising of Fixed Deposits-Inter-Corporate LoansInternational Finance. Bhalla. V K. New Delhi. 2001. Bhalla. Himalaya Publishing House. Seung. Lexington Books. Singh. V K. and Dilbag. Insurance. Mutual Fund. Global Corporate Finance.Leasing and Hire Purchase. Ennew. Heinemann Professional Pub.
Anmol. Bhall. Assessmet of the Tax Burden. Environment Appraisal of Projects. 2. Dhankar. Suggested Readings 1. 1998. The Foreign Investment Decision. Bhalla V K. FM-406: INTERNATIONALFINANCIALMANAGEMENT Objectives The Objective of this paper is to give students an overall view of the international financial system and how multinational corporations operate.. Evolution of the International Monetary and Financial System. Long-run Investment Decisions. 1987. Modern Working Capital Management. Project Financing in India. 3rd ed. Projects: Preparation. Course Contents Multinational Financial Management . Social and Benefit Analysis. Ahuja.Allahabad. Financial Analysis.Difficulties. SystematicApproach to Income Tax. Multiple Projects and Constraints. New Delhi. Market Demand and Situational Analysis. 1995. Problem of Time and Cost Overrun in Public Sector Enterprises in India. Application and Interpretation. managing short-term assets and liabilities. Anmol.An overview. Cost of Capital and (34) . New Delhi. Appraisal. Chandra. New Delhi. Raj S. G K & Gupta Ravi. Political Risk Management. All questions will carry equal marks. 4. Technicl Analysis. Project Review and Administrative Aspects. Network Techniques for Project Management. Financial Management and Policy. Budgeting and Implementation. Tata McGraw Hill. Bharat Law House. 2nd ed. Financial Management of Public Sector Undertakings. New Delhi. Westville. 1997. 5. 3. 1997. Prasanna. Analyis of Project Risk. V K. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Multinational Capital Budgeting. Firm Risk and Market Risk.
1993. Other Derivative Securities. 2001. Taxation of the Multinational Firm. Investment Management: Security Analysis and Portfolio Management. F A. 5. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. V K. V K. Binomial Model. Engtewood Cliffs. 2. 3. Country Risk Analysis. Properties of Stock Option Prices. Interest Rate Futures. Premice Hall Inc. Suggested Readings 1. Shapiro. 2001. Multinational Finance. Long-term Financing. New York.. Adrian. FM-407: FINANCIALDERIVATIVES Objectives The Objective of this course is to give an in depth knowledge of the functioning of derivative securities market. New Delhi. Types of Traders. Seung. 4. Miami Florida. Forward and Futures Prices.. Future Contracts. (35) . S. 2nd ed.Alan C. Global Corporate Finance: Text and Cases. Prentice Hall of India. 1995. New Delhi. Prentice Hall Inc. Suk and Kim. Interest Rate Derivative Securities. Trading Strategies Involving Options. Kolb. New Jersey. Suggested Readings 1. Chand. 2nd ed. Bhalla. New Delhi. Anmol. Bhalla. Options on Stock indices. Swaps. Dividend Policy of the Multinational Firm. Futures Markets and the use of Futures for Hedging. Financial Management for the Multinational Firm. Course Contents Forward Contracts.. Buckley. All questions will carry equal marks. 1996. Derivatives Market in India. Multinational Financial Management. Black-Scholes Option Model.Capital Structure of the Multinational Firm. Currencies and Futures Contracts. Options Markets. 1987. International Financial Management. Abdullah. General Approach to Pricing Derivatives Securities. Kim.
1997..3rd SEMESTER MM-307 :ADVERTISINGMANAGEMENT Objectives The aim of the paper is to acquaint the students with concepts. Prentice Hall of Indoa. 5. Process of Communication . Toronto. Course Contents Role of advertising in the Marketing Process : Legal Ethical and Social Aspects of Avertising. Sharpe. Headlines.Wilbur Schramm’s Model. Experimental Designs. 4. Lexington Books 1993. Investment.2. Englewood Cliffs. 1996. S. techniques and give experience in the application of concepts for developing an effective advertising programme. Prentice Hall of India. Stanley S C and Randall. Financial Derivatives. New Delhi. InvestmentAnalysis and Management. Electronic Media (36) . 6. Futures and Other Derivative Securities. All questions will carry equal marks. Prentice Hall Inc. Illustration. Budgeting.. to attempt any five questions. Mark Options Markets.Appeal. Options. Recall. M. Theory of Cognitive Dissonance and Clues forAdvertising Strategists: Stimulation of Primary and Selective Demand . Evaluation . Building of Advertising Programme . Dagmar Approach .Objective Setting and Market Positioning. Advertising Organisation . Brennet. 7. Chand. Cox. Maury R. Huang. Delhi. New Jersey. 2001.Selection Compensation and Appraisal of an Agency. John C. Two Step Flow of Communication. 3. Note: The examiner will set eight questions in all and the students would be required MARKETING . Layout. William F. Campaign Planning. Media Planning. Hull. New Delhi.Message. 1985.Determination of Target Audience. Recognition. etc. 2nd ed. Copy.Rationale of Testing Opinion and Aptitude Tests. Option Pricing: Theory & Applications. John C and Rubinstein. Log.
Recruiting and Selecting Sales Personnel. 1985. 7. 1995. 4. MichaelA. Political. David. New York. Beleh. 3rd ed. 5. Brand Positioning. Designing and Administering Compensation Plans. Sales promotion . Subroto. 1995. Geoge E and Beleh. National. Kleppner. advertising . Suggested Readings 1. David A. 4th ed. Sengupta. Supervision (37) . 3. 1983.Advertising V/s Consumer behaviour. Cooperative. Developing and Conducting Sales Traiing Programmes. Norman. Advertising Management. International. 1986. Tata McGraw Hill. Introduction toAdvertising and Promotion. John Wiley. Prentice Hall of India. 1981. Public Service Advertising. Ogilvy. Advertising. 1990. Setting and Formulating Personal Selling Objectives. Chicago. William H.Advertising Procedure. Course Contents Nature and Scope of Sales Management. 6. MM-308: SALES MANAGEMENT Objectives The Purpose of this paper is to acquaint the students with the concepts which are helpful in developing a sound sales and distribution policy and in organising and managing sales force and marketing channels. Advertising campaign . Butterworth Heinemann. Borden.. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Oxford. Longman. Ogilvy onAdvertising. Hard. Nwew Jersey. New Delhi. Prentice Hall Inc. London. Irwin. Strategies for Competitive Advantages.Retail. 2. All questions will carry equal marks.Role of Creative strategies. New Delhi. Otto.Buying. Englewood Cliffs. Aaker. The Practive of Advertising.
John Wiley. Stanton. 1991. R R. R. R H and Stanton. Irwin. Designing Territories and Allocating Sales Efforts. Influence of Personality (38) . Consumer Behaviour and Marketing Strategy.. 5. 4. 7. 1983. Still. 1988. 1986. Buskirk. New York. Johnson. 1995. 3. Developing and Managing Sales Evaluation Programme. Professional Personal Selling. Evaluative Criteria and Decision Rules. W J. William J etc.. D J. Sales Meetings and Sales Contests.. Consumer Involvement and Decision Making. 1992. 1989. Information Search Process. Course Contents Introduction to Consumer Behaviour. R. Objectives and Quotas for Sales Personnel. Suggested Readings 1. Management of Sales Force. New Jersey.of Salesmen. McGraw Hill. Practices and Cases. Richard D. Sales Management Concepts. Howewood Illinois. Dalrymple. New York. ConsumerAttitudes andAttitude Change. Sales Cost and Cost Analysis. Anderson. Irwin. New Jersey. Motivating Sales Personnel. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Prentice Hall Inc. Professional Sales Management Englewood Cliffs. Management of a Sales Force. E M etc. Prentice Hall Inc. 6. Sales Management : Concepts and Cases. Consumer Motivation. 2. Englewood Cliffs. Sales Management.. Englewood Cliffs. New Jersey. anderson. All questions will carry equal marks. Chicago. MM-309 : CONSUMER BEHAVIOUR Objectives The basic objective of this course is to develop an understanding about the consum decision-making process and its applications in marketing function of firms. Prentice Hall Inc. Information Processing and Consumer Perception.
3. Prentice Hall of India. Consumer Behaviour Studies in India. 6. Socia-cultural. Assael. Schiffman. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Consumer Behaviour in Marketing. Ohio. L G and Kanuk. Diffusion of Innovation and Opinion Leadership Family Decision Making. 2. Consumer Behaviour: Implications for Marketing Strategy Texas. etc. New Delhi. Engle. 1993. Psychographics and Lifestyle. etc. 1993. South Western. L L. 1995. planning of distribution channels and organising personal (39) . Attitudes and behaviour of the rural consumers and farmers. Consumer Behaviour Audit. Hawkins. etc. 1994. 4. Howard. Business. H. Reference Group Influence. Consumer Behaviour and Marketing Action. Course Contents Nature. John A. J F. 1995. 5. Media Planning. MacMillan. Mowen. enconomic & other environmental factors affecting rural marketing. Modesl of Consumer Behaviour. Consumer Behavior. Chicago. Consumer Behaviour. New Jersey. MM-310 : RURAL MARKETING Objectives The Objective of the course is to explore the students to the rural market environment and the energing challenges in the globlisation of the economies. characteristics and the potential of rural markets in India. Dryden Press. John C. Industrial Buying Behaviour. Consumer Behaviour. All questions will carry equal marks.. Suggested Readings 1. D I.and Self Concept on Buying Behaviour. New York. 1989. Prentice Hall Inc. Marketing of consumer durables and nondurable goods and services in the rural markets with special reference to product planning. Englewood Cliffs.
Role of agricultural price commission. Suggested Readings 1. Desao. Marketing structure and performance. scope and role of co-operative marketing in India. New Delhi.selling in rural markets in India. Arora. Processing facilities for different agricultural products. Allied. Porter. Unique features of commodity markets in India. 3. Rudra. Product line and mix decisions. Marketing of agricultural inputs with special reference to fertilizers. Rural Development. N. 4. MARKETING : 4th Sem. 2. seeds and tractors: Organisation and functions of agricultural marketing in India. Free Press. Competing Against Time. George. S. India Agricultrual Economics. Problems of agricultural marketing. R C. Course Contents Product Planning and Management: Product concepts and levels. 6. (40) Note: The examiner will set eight questions in all and the students would be required . Free Press. competitive Strategy. Politics and Society in Rural India. 1982. 1980. to attempt any five questions. All questions will carry equal marks. Stalk. Delhi. Product life cycle and marketing strategy implications. Scharnd. Role of warehousing: Determination of agricultural prices and marketing margins. Classification of agricultural products with particular reference to seasonality and perishability. Michael. 1980. MM-408 : PRODUCTAND BRAND MANAGEMENT Objectives The Objective of this course is to impart in -depth knowledge to the students regarding the theory and practice of Product and Brand Management. Ashok. Bomabay. E. New York. Mishar. 1990. 1988. Institutions and organisations in agricultural marketing. 1979. 5. Myths and Realities. Inter India. Vasat. New Delhi. Role of central and state governments. Nature. New Delhi. Himalaya. Integrated Rural Development.
Product verses corporate branding. Steward. Family versus individual brand names. Don. brand identity. NY. Cambridge. Upshaw. Kogan Page. Czerniawskd. 6. retai. Business analysis. service brands. Building Brands Directly. 1991. J N. Cowley. London. industiral. 2. Aaker. Building Board Identity: A Strategy for success in a hostile market place. E-branding. Richard D. brand loyalty. brand personality. 1999.New Product Development: Idea generation and screening. Basic branding concepts-brand awareness. 4. AMACOM. brand image. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. New York. brand equity. MacMilan. Branding for international marketing. Multiple branding. Brand Strategy. The Director Books. P. Murphy. Understanding Brands. John. & Michael W. Product testing. Wiley. Test marketing and product launching. (41) . New York. MM-409 : E-COMMERCE Obnectives The objective of the course is to acquaint the students with the use of E-Commerce in competing markets. Strategic Brand Management. Lyhh B. 1990. 7. Private versue national branding. A. Kapferer. Branding in Specific Sectors: Customer. Brand extension decision. Brand Positioning and Re-launch: Brand building and commuication. Suggested Readings 1. 1992. 1991. Managing Brand Equity. 3. London. Branding Strategies: Importance of branding. John A. Free Press. Branding terminology. Major Branding Decisions: Selecting a brand name. 5. Maloney Creating Brand Royalty. 1995. Concept development and testing. Free Press. David. New York. 1996.
HBS Press. Cady.Intranet based manufacturing logistics Management.size .Changing retail Industry Dynamics . Tata McGraw Hill. .online sales force .Course Contents Introduction to E-commerce. Online Services. Intranets and Supply Chain Management .Supply chain application software .Management challenges .Internet acess providers .Managing retail supply chains .Online retailing .Inventory Accounting Payment management .Electronic Commerce and Retailing .Intranets and customer asset Management Customer asset management baiscs .structure of Financial Software Markets . 2. BPB Pub. 2000. Delhi.Energing Business requirements . WWW : concepts .Electronic Commerce and online publishing: Online publishing strategies . Keen.Industry framework . Phil e Brands. H.The Corporate Digital Library Intelligent Agents. The Internet.electronic check . 1999.Internet Services Providers .Digital copyrights and Electronic publishing. Electronic Commerce and Banking: Changing dynamics in the Banking Industry .online customer service and support Technology and Marketing strategy.Software modules in Financial Information System .On-line Credit Card.Transaction Accounting . 3.Home banking Implementation approaches . Peter and Mark McDonlad Th e-Process Edge. Suggested Readings 1.Agile Manufacturing . G. (42) .types .Treasury and Cash Management .Human Resource Management Systems .Internet Vs. Boston. Delhi..Financial Intranets . Intranets and Manufacturing: Integrated logistics. and part McGreger.Technology -Applications .Digital Cash .Manufacturing Information Systems .Forces Fueling E-commerce .Approaches Advertising and online publishing .electronic Payment systems : Electronic Payment Technology . Definition .Open Vs Closed modles Management issues in online Banking . Carpenter. 2000. Intranets and Corporate Finance: Financial Systems .
“Starting an E-Commerce Business”. Public Sector Trading Agencies. International Product Life Cycle. Commodity Agreeements and GSP. International Marketing Mix . Procedure and Documents Registration of Exporters. Washington. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Economic Communities. Addison Wesley.4. 5.. Marketing and Business. IMF. Trading Partners . Export Promotion Councils. International Institutions . WTO. Promotion Strategy. 2000. Insurance. Delhi.Open Account. Global Electronic Commerce. Constraints on International Marketing . Non-tariff Barriers. Commodity Boards etc. Delhi. Distinctions between International Trade. Oberoi.Identification of Markets. Shipping and Transportation. Bills of Exchange. Direction and Quantum of India’s Exports. procedural. All questions will carry equal marks. Production and Clearance of Goods for Exports.Bilateral Trade Agreements. (43) . Jason R. Tata McGraw-Hill.Definition. Institutional Infrastructure for Export Promotion. Letter of Credit . Concept And Setting. Free Trade Zones. Sundeep e-Security and You. Course Contents International Marketing . L. Instruments of Payments . DC. 2000. Institute for International Economics. MM-410 : INTERNATIONALMARKETING Objectives The basic objective of this course is to acquaint the students with environmental. Export Quotatons. ECGC. 6. 2001. Import And Export Policy. India and World Trade. institutional and decisional aspects of international marketing. Pricing Strategy and Distribution Strategy.Fiscal and Non-fiscal Barriers. Singapore. IDG Books. Product Policy. Catherine.Export Finance. Customs Union. Samantha Shurety. “E-business with Net Commerce”.World Bank. Common Markets. UNCTAD. Economic Environment of International Marketing. Rich. Mann. Negotiation of Documents. 7. 2001.
5. 1991. 3. Global Marketing Management. Walter. MM-411 : MARKETING OF SERVICES Objectives The objective of this course is to develop insights into emerging trends in the service in a developing economy and tackle issues involved in the management of services on national basis. Suggested Readings 1. 1995. New Jersey. Marketing Framework for Service Businesses. 6. International Marketing. Faculty of Management Studies. 1991. I and Murray. John Wiley..Analysis and Strategy. H. Keegan.Export Marketing: Strategies for Succes. Englewood Cliffs. Warren. International Marketing. Service Management Trinity. New Delhi. Vern and Sarathy. Sak and Shaw. Terpstra. Global Business Press. R. Goods and Services marketing Marketing Challenges in Service Businesses. Lalit M. B. Nature of Services. Prinpalomi. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 7. Oriando. T. 1980. The Service Consumer Behaviour. All questions will carry equal marks. Onkvisit. University of Delhi. New Delhi. International Marketing. Course Contents The Emergence of Service Economy. Service (44) . New York. Prentice Hall. Bhattacharya. 2. Dryden Press. Prentice Hall of India. Service Product Development. J J. The Service Classification. Johri. Handbook of International Business. Prentice Hall Inc. International Marketing. Marketing of Joint Ventures and Turnkey Projects.Various Forms of International Business. The Service Encounter. 1995. 4. V. Strategies for Success. 1988.
New Jersey. 1996. a. Service Marketing: Origin and Growth-Classification of Services Marketing of financial services . Prentice Hall Inc. ORGANIZATION BEHAVIOURAND HRD .Advertising. Newton M P Payne.. Prentice Hall of India. OBH-311 . 2. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. This course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the macro and micro levels. Industrial Relations and The Emerging Socioeconomic Scenario. 6. McGraw Hill. the Essence of Services Marketing.. 4. Managing Productivity and Differentiation in Service Organizations. Demand-supply Management. 1993. Englewood Cliffs. Course Contents Industrial Relations Perspectives. New Delhi. New York. Heinemann. New Delhi. V A and Bitner. New Jersey. Services Marketing. Branding and Packaging of Services. H V. Lovelock. Quality Issues and Quality Models. 1993. Butterworth. M J. Zeithaml.The Indian Scene . Englewood Cliffs. Marketing Planning for Services. Global Business Press. Industrial Relations and the State. All questions will carry equal marks.Vision and Service Strategy. Legal Framework of Industrial (45) . MANAGEMENT OF INDUSTRIALRELATIONS Objectives Organisational efficiency and performance are intricately interlinked with industrial relations. Managing Services: Marketing Operations and Human Resources. Malcom and Payne. Mcdonald. Prentice Hall Inc.A. 1996. 1996. Suggested Readings 1. 5.Designing of service strategy. Christopher H. Marketing of Services. Christopher H. 1995. Services Marketing. Verma. Recovery Management and Relationship Marketing. Lovelock.3rd Sem. 3.
Niland. OBH-312 : MANAGING INTERPERSONALAND GROUP PROCESSES Objectives The purpose of this course is to advance understanding regarding interpersonal and group processes and help the students to examine and develop process facilitation skills mainly through laboratory and other experience based methods of learning.Relations. The Rayon Spinners The Strategic Management of Industrial Relations. T S & Rodgers. Collective Bargaining. J R. Interpersonal Comunication. 1988. InterpersonalAwareness and Feedback Process. New Delhi. New Delhi. Sidney & Webb. Geneva. 1987. New Delhi. Role and Future of Trade Unions. Group Decision Making. 1988. Group Cohesiveness. 1994. E A. Mamkoottam. Beatrice. Illinois. Vision Books. 1994. 1992. Participative Management vs. T. Oxford University Press. The Future of Industrial Relations. ILO. Collective Bargaining and Industrial Relations. 2. 1982. Webb. Discipline and Grievance Management. 3. & Katz Henry. All questions will carry equal marks. New Delhi. 4. Developing and Change. Industrial Democracy. 6. Employee Empowerment and Quality Management. K Trade Unionism. B R. Myth and Reality. 5. Suggested Readings 1. Labour Institutions and Economic Development in India. Ramaswamy. Influence Processes. Trade Union and The Management. Virmani. G. Sage. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Richard D Irish. Papola. etc. Homewood. Kochan. Participative Management and Co-ownership.. Trade Union and the Employee. Team Building. Group Synergy. (46) .A. 2nd ed. Interpersonal Trust. Negotiation and Collective Settlements. Oxford University Press. Melbourne. Longman. Industrial Relations and Technological Change. Productive Bargaining and Gain Sharing. Course Contents Group as a Medium of Learning.
Essay in Interpersonal Dynamics. M D. New Jersey. All questions will carry equal marks. 1991. Models and Techniques of Manpower Demand and Supply Forecasting. Behavioural Factors in Human Resource Planning . U.Wastage Analysis. Englewood Cliffs. Work Force Flow Mapping. Dorsey Press. Course Contents Macro Level Manpower Planning and Labour Market Analysis. Human Resource Information System. W G. Age and Grade Distribution Mapping. 4. Mainiero. 2. Kolb. Arthur.. Deployment and Development in organisations. Culture. Inside Organizations: Understanding the Human Dimensions London. Moore. Bennis. Kolb. (47) . 1979. Englewood Cliff. D. Potentials Appraisal and Career Development. Redeployment and Exit Strategies. etc. OBH-313 : HUMAN RESOURCE PLANNING DEVELOPMENT Objectives The objective of this paper is to develop a conceptual as well as a practical understanding of Human Resource Planning. Retention. Human Resource Valuation and Accounting. Organizational Behaviour: An Experiential Approach. 1988. HRD Climate. Organisational Human Resource Planning. etc. D. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Stock Taking. Career Management and Career Planning. 1985. New Jersey.. Organizational Behaviour: Practical Readings for Management 5th ed. Prentice Hall Inc. Prentice Hall of India.Suggested Readings 1. Suggested Readings 1. etc.. 1991. Prentice Hall Inc. 1991. 5th ed. 3.A. Career Theory Handbook. HRD is Strategic Organisations.S. QWL and Management of Change. LA& Tromley C L. Englewood Cliffs. Performance Planning. Sage. M. Developing Managerial Skills in OB. Prentice Hall Inc. 5. New Delhi. TQM and HRD Strategies..
H. 1992. C H. Sage. Human Resource Valuation: A Guide to Strategies and Techniques. New York. Organizational Learning. 1996. OBH-314 : ORGANIZATION EFFECTIVENESSAND CHANGE Objectives To familizrize the students with basic organizational processes to bring about organizational effectiveness and change. French. Oxford. New Delhi. and Barker D. PrenticeHall of India. S R. Greenwood. 7. etc. 3. Organization Development. Effective Organization and Social Values. Oxford. New Delhi. A. Dryden. Cross-Cultural Dynamics. R and Mabey. 1994. Effective Enterprise and Change Management. Belkaoui. Boston. Intergroup Behaviour and Collaboration. 2. 1987. Total quality and Human Resources: An Executive Guide. Management of Gender issues. etc. J M. Blackwell. Human Resource Information System: Development and Applications. Mabey. 5. B. Greenhaus. Thomson. 6. Blackwell Publisher Ltd. Organizational Climate and Culture. 1995. 1995. 1994. Anderson. 1995. M J. Conflict and Negotiatio. (48) . Skills of Change Agent. G. Creativity and Innovation. W E and Bell. C and Salama.2. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 4. Kao. Oxford. ButterworthHeinemann. J H. Power and Politics. Dale. C. Blackwell. PWS-Kent. Business Ethics and Corporate Governance. Oxford. Kavanagh. A R and Belkaoui. 1993. All questions will carry equal marks. Developing Human Resource. Career Management. Quorum Books. Suggested Readings 1. Course Contents An Overview of Concepts of Organizational Change Effectiveness and Development. 3. The Process of Empowerment. Strategic Human Resource Management.
1994. Allan D. P N. Responsibilities and Challenges to Training Manager. Training and Development in India. Improving Training Effectiveness. Aldershot. All questions will carry equal marks. 1992. New Delhi. F. 5. 1995. Beunet. New Delhi. The Theory & Practice of Training. Suggested Readings 1. Learning Process. ORGANIZATION BEHAVIOURAND HRD . Work Motivation. Aldershot. 1995. M and Kanungo R N. Luthans. Lynton. 3. 1996. Training Communication. Managing the Training and Development Function. Organizational Behaviour. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Robbins. Role. McGraw Hill. 1984. Pepper. Organisational Behaviour. 7.. Jim. Tata McGraw Hill. U. Khandwalla. Training Needs Assessment and Action Research. Course Contents Training Proess . OBH-412 : MANAGEMENT TRAININGAND DEVELOPMENT Objectives The purpose of this paper is to provide an in-depth understanding of the role of Training in the HRD. Roger ed.. Training Evaluation. 2.4. Training for Development. 2nd ed.4th Sem. Prentice Hall of India. Developing Training Modules. Training Climate and Redagogy. Instructional Objectives and Lesson Planning. sage. 7th ed. Organization and Management of Training Function. Kogan & Page. Training Methods and Techniques. Buckley R & Caple. Gower. Vistaar.an Overview. (49) . S P. and to enable the course students to manage the Training systems and processes. 4. Organisation Design for Excellence. R Pareek. 1988. 6. 1990. London. New Delhi. New Delhi. Facilities Planning and Training Aids. 7th ed. New York. Mendonca.
OD Skills. Alternative Designs of Human Organizations. Aldershot. 4. and Brown. etc.5. Rae. Prentice Hall Inc. New Delhi. Unive Book Stall. How to Measure Training Effectiveness. 3. 1991. Designing Interventions . 5. Jersey. 1990. Englewood Cliffs. French. Prentice Hall of India. D R. Senge. New Delhi. Harvey. Evaluation of OD. Some Major Techniques of Planned Change. Abad. 2. 6. Course Contents Organization Change . M A etc. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Organisation Development. Ch.an Over view. Training Interventions: Managing Employee Development. W L. Lodon. 1988. 7. and Bell. L. 1980. Intergroup and System. Future of OD. All questions will carry equal marks. General OD Competencies. The Fifth Discipline: The Art and Practice of the Learning Organization London. Organization Development Theory. 3rd ed. IPM. D F. Sage. etc. Team. Developing Effective Organization. (50) . 3rd ed. P.. Century. Ahmad. Approaches to Problem Diagnosis. Ethics of OD Professional. New Delhi. Gower.Interpersonal. French. OBH-413 : ORGANIZATION CHANGE AND INTERVENTIONS STRATEGIES Objectives The objective of this paper is to make the students learn about the organizational change and prepare them as change facilitators using the knowledge and techniques of behavioural science. 1990. London. Suggested Readings 1. 1992. 1992. 1986. De Nitish. Reid. An Experiential Approach to Organization Development. Practice and Research. W H. Steps in OD. Sri Ram Center for Industrial Relations.
Global Challenges & Strategies in 2000 A. Ishwar. P. 1993. Vision. Kohli. Concept. New Delhi. OBH-414 : HUMAN RESOURCE DEVELOPMENT : STRATEGIES ANDSYSTEMS Objectives The purpose of this course is to facilitate an understanding of the concepts. Dharni P. Organization. 1992. HRD Intervention. methods and strategies for HRD. D. HRD Approaches for coping with Organisational Changes. 5. etc. Huse. Ishwar. Management of Change Through HRD. & Sinha. B L. 3rd ed. T G. 3. Case Studies of HRD in Indian Organizations. 4. Tata McGraw Hill. 1982. Dharni P.. Dharani. ISTD. HRD Climate and Practices in India. Managing Transitions : The HRD Response. Challenges. (51) . 7. Consultants and Consulting Styles. 1996. West. Development and Change. Tata McGraw Hill. Sinha. New Delhi. HRD System Design Principles. New Delhi. Goals. Designing HRD Systems. etc. HRD for Workers. New Concepts. New Delhi. Dayal. New Delhi. Successful Applications of HRD. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 1985. Uddesh & Sinha. U. and cummings. Design &Administration of Select HRD Systems. F E. Developing HR Strategies. All questions will carry equal marks. 2.Concepts.6. Suggested Readings 1. 1995. Pareek. 1991. Dayal. New Delhi. Maheshwari. Course Contents Field of HRD . HRD . New York. Staffing HRD Function.
Rawat. Cross Cultural Leadership and Decision Making. 1995. Rao. California. All questions will carry equal marks. Chicago. Silvera. 1991. C and Ghoshal. Source. Selection Criteria for International Assignment. Hofstede. 1984. Boston. 7. Compensation and Appraisal in Global Perspective. Cross Cultural Differences and Managerial Implications. G. Transnational Management: Text. Irwin. International Dimensions of Organizational Behaviour. (52) . 1994. Cultures Consequence: International Differences in Work Related Values. 1991. Cross Cultural Research Methodologies and Hofstede’s Hermes Study. Jaipur. London. Cases and Readings in Cross Border Management. MNG and Compensation System. Selection. Human Resource Management in Global Organisations. India. Dowling. Structural Evolution of Global Organisations. etc. P J. Wadsworth. 4. S. N J. Suggested Readings 1.6. OBH-415 : CROSS CULTURAL AND GLOBAL HUMAN RESOURCE MANAGEMENT Objectives The objective of this course is to develop a diagnostic and conceptual understanding of the cultural and related behavioural variables in the management of global organisations. Adler. Course Contents Human and Cultural Variables in Global Organisations. Bartlett. Cross Cultural Communication and Negotiation. International Dimensions of Human Resource Management 2nd ed. D N. T V. 1988. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Alternative Approaches & Strategies of Human Resource Development. Sage. 2. HRD: The Indian Experience. etc. Kent Publishing. New Delhi. 3.
S M. Camb. Exercise and Readings. 1994. D and Puffer. 6. 7.. All questions will carry equal marks. 1995.. Blackwell.. M. Management International: Cases. Mass.5. Paul. Global Management. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. (53) .. Marcic. Cambridge Massachusetts. 1994. Mead. International Management: Cross Cultural dimensions. St. Black Well. etc. West Publishing. Mendenhall. R.
Bhalla. Internationallzation of Service Firms.K. WTO. International Banks. Course Contents International Business : An overview . Operation Management in International Firms. 2. Stock Markets. Joint Ventures. Licensing. Foreign Exchange Market Mechanism. International Business Diplomacy: Negotiating an International Business. New Delhi. Determinants of Exchange Rates. World Financial Environment. Determination of Trading Partner’s Independence. Influence on Trade and Investment Patterns and Macroeconomic Management. Tariff and Non-Tariff Barriers.Types of International Business. Globalization and Human Resource Development. Interdependence and Dependence. Alworth. The External Environment. Julian S. (54) .INTERNATIONALBUSINESS . Regional Blocks. Consortium Approaches. Euro-currency Market. The Human Cultural Environment. and S. V. Multilateral Settlements. Offshore Financial Centers.Government Influence on Trade Investment. Cross-national Cooperation and Agreements. Globalization with Social Responsibility. International Business Environment and Business. Non-Banking Financial Services Firms. Shivaramu. International production. The Finance Investment and Taxation Decisions of Multinationals. External Relations Approach. Theories and Institutions: Trade and Investment . Basil Blackwell. World Financial Environment. IB-315: INTERNATIONALBUSINESS ENVIRONMENT Objectives The primary objectives of this course are to acquaint the students to emerging global trends in business environment. Export Management. the Economic and Political Environment. Technology and Global Competition. 1988. Suggested Readings 1.3rd Sem. London. Issues in Asset Protection. Country Evaluation and Selection. World Economic Growth and the Environment. Global Competitiveness.
All questions will carry equal marks. Excise clearance of cargo. New Delhi. Custom Clearance of Import Cargo. 1993. 1986.Exim Documentation. Structure. Procedures and documentation for availing export incentivesDuty draw backs. Addision Weley. Indian Shipping: Trends. Processing of an Export Order.K. Bhalla. 4. At Multinational Business Finance. Shipment of Export Cargo. Role of Cleaning and Forward Agents. Uniform custom and practices (UCP). Daniel.. Negotiations of Documents with Banks. Inspection Concept Scheme and Procedures. Formation. Course Contents Documentation Framework . International Economy: Liberalisation Process. New York. 5. Quality Control and Pre-Shipment. IB-316 : EXPORT-IMPORT PROCEDURES.Anmol. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. and Tramps. Freight and Structure. D. Cargo Insurance. Eiteman. Credit and Foreign Exchange Risk coverage. Import Licensing and other incentives. Elements. Conference System.K.3. V. 1989. Custom Clearance of Export Cargo. Lee H International Business. Legal Dimensions. International Agreements and Conferences on Sea Transport. Liners. International Business Contracts: Types. Concepts of Dry (55) . DOCUMENTATION ANDLOGISTICS Objectives The aim of the course is to acquaint the students with the export-import procedures. Instruments and methods of Financing Exports including credit and collections. Addision Wesley. Containerisation and other developments. 5th ed. Dispute Settlement. and Stopnehill. John D and Radebangh. Foreing Exchange regulations and Formalities. World Shipping: Structure. New York. Business Risk Coverage-Cargo. documentation and logistics.
H. 1988.Export Procedures.. Major cometitors. Infrastructure support for Export Promotion. Role of State Trading Organisations in Foreign Trade. Specific Service Institutions. Anupam. Major Import commodity Groups. 3. International Business Environment and Management 5th ed. Export Processing Zones. Delhi. Suggested Readings 1. Trade Control in India. Desai. Ramu.their trend. 2001. Paras Ram Export: What. Foreign Trade (Development and Regulation)Act. Pub. Deferred Payment System and the Role of EXIM Bank of India. Anupam Pub.. IB-317 : INDIA’S FOREIGN TRADE POLICY Objectives To acquaint the students with recent trends in India’s foreign trade. Containerisation. Indian Shipping Perspectives. 1995. 2. Structure and Equilibrium of India’s Balance of Payments. Export (56) Note: The examiner will set eight questions in all andthe students would be required . Import Substitution and Export Promotion Policies. Bhalla. Anmol. Air Transport: International setup.B. Exchange Control in India. Course Contents India’s Foreign Trade in the Global Context. Import and Export Control Orders.K. All questions will carry equal marks.. V. Directional Pattern: Major export commodities . Import and Export Licensing System. Export Promotion Councils. Blanket Permit System. Recent Trends in India’s foreign trade. to attempt any five questions. Export incentives: Financial and Fiscal. Freight rate structure. Where and How.Thrust area commodities . Commodity Boards/Product Export Development Authorities. and management and policy related issues in foreign trade in the global context. Delhi. Machinery for Consultation. Government of India Handbook of Import . Delhi.Port. problems and prospects. and S. 4. Export Credit Insurance.
S. Nayyar. Currency Futures. Exposure Management Techniques. S. Forward Rates. Cross Rates. Commonwealth Pub. Export Promotion in India: The Institutional Infrastructure. All questions will carry equal marks.. Delhi. Organisation of the Exposure Management Function. Deepak India’s Export and Export Policies in the 1960s.. Bhalla. IB-318 : FOREIGN EXCHANGE MANAGEMENT Objectives To acquaint the students with the mechanism of the foreign exchange markets measurement of the foreign exchange exposure. Commonwealth Pub. Spread. 8th ed. 4. Anmol. Official and Free Market Rates. 1976. 3. V.K. Alternative Strategies for Exposure Management. Organisation of the Foreign Exchange Markets.Oriented Units and Export and Trading House Schemes: Multilateralism and Bilateralism in India’s International Business. Delhi. 2. Dhanna. Bhashyam. 1988. Course Contents Types of Foreign Exchange Markets and Transactions. 1986. Cambridge University Press. Internatioal Business Environment and Management. 5. and hedging against exposure risk. Corporate Exposure Management: Alternative Definitions of Foreign Exchange Risk. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Currency Options. Delhi. 1988. Suggested Readings 1.. Quoting Foreign Exchange Rates. University of Delhi.K. Quoting Forward Rates. 2001. Parameters and constraints on Exposure Management: (57) . Jain. Delhi. Exposure Information System. Sri Ram Expot Marketing in India’s New Manufactures. Export Performance and Export Marketing Strategies. Currency Swaps.
Luca Cornelius Trading in the Global Currency Markets. Anmol. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. A. R. Evolution of the International Monetary and Financial System. Macmillan. 2001. Course Contents Multinational Financial Management . Long-term Financing.C. New Delhi. Suggested Readings 1.J. 3. FEMA. Aliber.The Foreign Investment Decision. London. Shapiro. 1987. Dividend Policy of the Multinational Firm. Sutton. Allyn and Bacon. International Financial Management.An overview.. Long-run Investment Decisions . 1978. Tax Treatment of Foreign Exchange Gains and Losses. Exchange Risk and Corporate International Finance. Prentice Hall. All questions will carry equal marks. 2. 1979.. N. Multinational Capital BudgetingApplication and Interpretation.K. 4. Cost of Capital and Capital Structure of the Multinational Firm. (58) . W. INTERNATIOALBUSINESS : 4th Sem. Country Risk Analysis. Financial and Socio-Political Factors. New York Institute of Finance. V. Political Risk Management. Taxation of the Multinational Firm.Theory and practice of Forecasting Exchange Rates-Economic Fundamentals. IB-416 : INTERNATIONALFINANCIALMANAGEMENT Objectives The objective of this paper is to give students an overall view of the international financial system and how multinational corporations operate. Bhalla. Trading in Currency Options. 1995.Z. Boston. Technical Analysis.H. International Financial Management. 2nd ed.
institutional and decisional aspects of international marketing. Multinational Financial Management. Common Markets. Institutional Infrastructure for Export Promotion. Prentice Hall Inc. India and World Trade. Kolb. 2nd ed.Suggested Readings 1. ECGC. Import and Export Policy. Adrian. Export Quotations. Anmol. Trading Partners . Economic Communities. Free Trade Zones. GATT. 2. Customs Union. Abdullah. International Institutions . Commodity Boards etc. Course Contents International Marketing . suk and Kim. 3. procedural. Prentice Hall Inc. Kim..Fiscal and Non-fiscal Barriers. Alan C. 1995..Definition. Shapir. Concept and Setting. New Jersey.. Bhalla. F. Multinational Finance. IMF. New Delhi. Public Sector Trading Agencies. 1996. Englewood Cliffs. Financial Management for the Multinational Firm. 1993. Constraints on International Marketing . Seung. 4. UNCTAD. New York. 1987. Economic Environment of International Marketing. Direction and Quantum of India’s Exports.K. International Financial Management. All questions will carry equal marks. Miami Florida.World Bank. Distinctions between International Trade. Prentice Hall of India. 5. Production and Clearance of Goods for (59) .. 2nd ed. Procedure and DocumentsRegistration of Exporters. IB-417 : INTERNATIONALMARKETING Objectives The basic objective of this course is to acquaint the students with environmental. Commodity Agreements and GSP. Buckley.A. Non-tariff Barriers. 2001. Global Corporate Finance: Text and Cases. V. New Delhi.Bilateral Trade Agreements. Marketing and Business. Export Promotion Councils. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions.
Course Contents Global Business. Shipping and Transportation. Vern and Sarathy. International Marketing. Oriando. International Marketing: Strategies for Success. Product Policy. All questions will carry equal marks. 1991. Global Marketing Management Englewood Cliffs. Handbook of International Business. Marketing of Joint Ventures and Turnkey Projects. Prentice Hall Inc. Lalit M. International Marketing Mix . 1980. Bills of Exchange. 5. Johri. New Jersey. IB-418 : GLOBAL HUMAN RESOURCE MANAGEMENT Objectives The objective of this course is to develop a diagnostic and conceptual undertaking of the cultural and related behavioural variables in the management of global organisations. New Delhi. B. Sak and Shaw. J. Onkvisit. Keegan. New York. Dryden Press.J. Growth and Evolution. 3. Walter. Environment Variables in Global Business. Bhattachary. 4.. I and Murray. Cross Cultural Differences and (60) . Pricing Strategy and Distribution Strategy. 1995. Prentice Hall of India.Exports. Global Business Press. International Product Life Cycle. 2. Human and Cultural Variables in Global Organisations. 6.Identification of Markets. University of Delhi. T. John Wiley.Open Account. Various Forms of International Business.Export Finance. Suggested Readings 1. Letter of Credit . Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Negotiation of Documents. R. Faculty of Management Studies. Instruments of Payments . Promotion Strategy. New Delhi. 1995. Export Marketing : Strategies for Success. International Marketing:Analysis and Strategy. 1991. Warren. Terpstra. Insurance. 1988.
International Dimensions of Organizational Behaviour. 5. Hofstede. 6. P. John Wiley. C and Ghoshal. Transnational Management: Text. Dowling. 1994. etc. New York. International Dimensions of Human Resource Management. 2. Ethics in International Business. Camb. Black well. 7.. Sage. (61) .J. Cultures Consequence: International Differences in Work Related Values. 1994. Ronen. IB-419 : E-COMMERCE Objectives The objective of the course is to acquaint the students with the use of E-Commerce in competing markets.M. Comparative and Maltinational Management. Boston. Suggested Readings 1. S. D and Puffer. Adler. S. Irwin. Wadsworth. St.. 1991. London. 1986. G. 1984..J. All questions will carry equal marks. West Publishing. Chicago. N. Paul. Management International: Cases. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Cross Cultural Leardership and Decison Making. Structural Evolution of Global Organisations. Kent Pub. 4. California. Internationl Management : Cross Cultural Dimensions. 1995. Western and Eastern Management Thoughts in the Indian Context. Bartiett. S. Mead. 1994. 2nd ed.. 3. Exercises and Readings. Cross Cultural Communication and Negotiation. Marcis. Mass. Cases and Readings in Cross Border Management.. Human Resource Management in Global Organisations. R.Managerial Implications.. Cross Cultural Research Methodologies and Hofstede’s Hermes Study.
Approaches Advertising and online publishing .online sales force .Human Resource Management Systems -size . . Cady. Keen.Manufacturing Information Systems .structure of Financial Software Markets .Transaction Accounting .H.types .Online retailing .Internet Services Provdiers . HBS Press.Digital copyrights and Electronic publishing. 2000. Delhi. L.Managing retail supply chains . Catherine.The Corporate Digital Library . DC.Digital Cash .2000.Open Vs Closed models Management issues in online Banking .Internet Vs. Delhi.electronic check . 1999.Electronic Advertising and online publishing: Online publishing Strategies .On-line Credit Card: Electronic Commerce and Banking: Changing dynamics in the Banking Industry .Intranet bases manufacturing logistics Management. 2. Institute for International Economics. BPB Pub. (62) .Electronic Payment systems: Electronic Payment Technology .. Definition. 3. 2000. Carpenter. Online Services.Course Contents Introduction to E-commerce. Tata McGrawHill.Software modules in Financial Information System . Intranets and Supply Chain Management .Financial Intranets . Global Electronic Commerce. Phil e Brands.Home banking Implementation approaches . Intranets and Manufacturing: Integrated logistics.online customer service and support Technology and Marketing strategy. The Internet.Treasury and Cash Management . Mann.Technology -Applications .Emerging Business requirements . WWW: Concepts .Agile Manufacturing . G. Boston.Management challenges .Intranets and customer asset Management Customer asset management basics .Inventory Accounting Payment Management .Intelligent Agents. Suggested Readings 1. Peter and Mark McDonlad Th e-Process Edge. Intranets and Corporate Finance: Financial Systems .electronic Commerce and Retailing . 4. and part McGreger.changing retail Industry Dynamics .Industry framework .Forces Fueling E-commerce .Supply chain application software . Washington.Internet access providers .
Executive Information Systems and their Applications. 6. Introduction to Integrated Financial Planning System for Financial Modeling. Oberoi. 2nd ed.A Tool for Al Programming. “E-business with Net Commerce”. Delhi. All questions will carry equal marks. Modeling in Decision Support. Jason R. 2001. 2001. Tata Mcraw-Hill. 1990. Artifical Intelligence. 2000. ITM-319 : MANAGEMENT SUPPORT SYSTEMS Objectives This course has been designed to develop an understanding of the concepts and application of Information Technology based Management Support Systems. Addison Wesley. (63) .A Need for Decision Support. Al Based Systems. Decision Modeling Exercises. Rich. Prolog: Programming for Artificial Intelligence. Sundeep e-Security and You. Fuzzy Knowledge in Rule-Based Systems. Development of a Expert System Model for a Functional Area. Addision-Wesley. Course Contents Overview of CBIS Applications.5. Modeling of Multiobjective and Analytic Hirarchy Process. Working on an Expert System Shell. Use of DSS Technology for Marketing. Production and HRM. Decision Making Concepts . Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Bratko. Role of Decision Support Systems in Business. INFORMATION TECHNOLOGYMANAGEMENT -3rd Sem. PROLOG . Expert System Shells. Finance. Samantha Shurety. Spread Sheet Software Systems as DSS Tool. “Starting an E-Commerce Business”. IDG Books. Development of Planning Models in Various Functional Areas. California. Ivan. Delhi. Singapore. Suggested Readings 1. 7.. Group Decision Support Systems. Need and Application.
Turban. Project Selection.. Michael W. 1990. Systems Development Life Cycle. Ralph H. Tools for Analysis and Design of Business Systems. Module (64) . Technical and Economical Feasibility . Decision Support. 1995. Methodologies Available. ITM-320 : SYSTEMANALYSISAND DESIGN Objectives This course is aimed at developing an appreciation of Analysis and Design of computer based commerical data processing systems. 7. Sprague.. 1988. Prentice Hall Inc. Structured TechniquesAvailable. Decision Support Systems. New Delhi. Jayashankar. 5. Process Organisation and Intersections.the changing scenarios .details of SDLC approach. Data Dictionaries.. Software applications today .Introduction to different methodologies and Structured System Analysis Problem identification-requirement analysis: tools and techniques-feasibility analysis -Operatinal. Prentice Hall Inc. Davis.2. 4. 2nd ed. Englewooed Cliffs. Englewood Cliffs. Expansion. Tata McGraw Hill. R. Paul. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Rolph. Macmillan. Data Flow Diagrams. Dan W. New Delhi. Englewood Cliffs. Modulation. System Requirement Specification and Analysis.. How to Choose and Use an Executive Information System. Decision Analysis. New Jersey Prentice Hall Inc. 3. New York. Business Systems Concept. E. Decision Support & Expert Systems. 1990. Course Contents Overview of Systems Analysis and Design. Detailed Design. Introduction to Artificial Intelligence and Expert Systems.1989. Viva Books. Decision Trees and Tables. All questions will carry equal marks. Feasibility Study. Patterson. Explosion and Normalization. Decision Support for Management. New Jersey. Need for Structured Techniques. 6. New Jersey.
Awad. 2nd ed. etc. New Jersey. Prentice Hall of India. 4. Prentice Hall of India. 5. 1991. J L. Language Processors. Peter and Edward. Shitten. Van Over. 1991. Marco. Structured Analysis & System Specification. 2nd ed. Dryden Press. New Delhi. 1994. All questions will carry equal marks. 1991. New Delhi. Data Base Design. 2nd ed. Data Processing Setup. Operating system Selection. Fort Worth. Coad. New Delhi. New Delhi. Hardware and Software Selection. 1990. Galgotia. HardwareAcquisition. Project Management Techniques for Managing Software Projects. 1989. Englewood Cliff. SystemsAnalysis and Design. Yourdon.. 3. I T. It provides the students an (65) . Introduction to Systems Analysis and Design.. Benchmarking. System Controls and Audit Trails. Suggested Readings 1. V. System Control and Quality Assurance. File Design. System Administration and Training. Object-OrientedAnalysis. Yourdon Press. conversion and Operations Plan. T. Documentation Tools.D. 2. David. Rajaraman. 7. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Managing Data Processing in an Organisation. Performance and Acceptance Testing Criteria..Specification. ITM-321 : DATABASE MANAGEMENT SYSTEMS Objectives This course has been designed to introduce the students with the applications of systems designed to manage the data resource of organizations. Prentice Hall of India. System Analysis and Design Methods. Vendor Selection. 6. Elias M. Testing Techniques Available. Analysis and Design of Information Systems. New Delhi. 1992. Hawryszkiewyez. Foundations of Business Systems. Yourdon Press.
Yourdon. Recovery Issues. 4th ed. Study of a Relational Database Management Systems for Successful Implementation of Distributed Systems. Distributed Data Processing Systems and a Need for Database Environment for such a System. Yourdon Press. Kroenke. Boston and Fraser.. Joe. 5. Implementation. California. Benjamin-Cummings. Design. Distributed Data Base Systems. Physical Database Structures. Capacity. Jeffrey. Philip J. 1991.. A. Englewood Cliff. Pratt. Emeryville. (66) Note: The examiner will set eight questions in all andthe students would be required . 6. Redwood City. Ziff-Davis Press. 1990. Fred R and Hoffer. Object-OrientedAnalysis. 2. File Processing and Access Methods. Re-organisation Problems. Performance Analysis. Client/Server Data Bases. Peter and Edward. Functions of Transaction Processes and their Communications Interface with Database Management Systems. Evaluation Criteria. to attempt any five questions. Systems and Developers Manuals for an RDBMS such as Oracle. and Responsiveness. Normalization and Logical Design. Implementation and Maintenance Issues. 4. 1991. All questions will carry equal marks. New York.. New Jersey. A.opportunity to study the hands-on implementation of a database corporate environment. Various Data Base Management Models. Database Management. Evaluation of Commercially Available Software Systems with Managerial Emphasis on Tradeoffs Among Cost. Object Oriented Data Bases. 1992. David M. Query Languages for Relational Database Management Systems. McFaddeen. Database Administration. Data Structures. Guide to SQL. Course Contents Data Prcessing Concepts. Taxonomy of Data Management Systems. 3rd ed. 2nd ed. Database Processing : Fundamentals. 1993. Suggested Readings 1. Structured Query Lanaguage. Managerial Issues Related to Data Base Management. 3. On-line Data Bases. Salemi. coad. McMillan.
Hill. Only theory Included for lab only (not for the theory exam) Suggested Readings 1. 2000. (67) . SCRIPTS: Java Scripts VB Scripts. audio and video. 2000. 6. Delhi. Hybrid companies. “E-business with Net Commerce”.. IDG Books. # # ** * # ** Configuration and Features of Internet Information Server (118) Configuration and features of Apache Web Server SERVER Side Programming Using PERL.Adding Images. Keen. 1997. Pat and Peter Dyson Intermets BSP Pub. JAVA-ODBC. Page Design. Tata McGraw . Elements of Shell Programming. 2001. Samantha Shurety. 4. Coleman. Linking HTML Documents. sundeep e-Security and You. Delhi. Jason R. Starting an E-Commerce Business.Encryption and decryption of data . Rich. Richart. 3. ASP Involves Programming. vi editior. 2000. Security of Data Transfer . 2001. Course Contents Authenticating HTML *: Building Blocks of HTML. Addition Wesley. Oberoi. IDG Books. * LINUX Commands. Pter and Mark McDonal The e-Process Edge. Tata McGraw -Hill.ITM-322: INTERNENT PROGRAMMING FOR E-COMMERCE Objective The objective of the course is to familiarise the students with the internet programming for e-commerce. # Com Concepts : Dot Com companies. Delhi. 2. Cyber Laws. Site Design. Delhi.Cryptography . Singapore. LINUX: Basic features.Alberto Manual and StephenAsburyActive Server Pages 3. 5.Digital Signatures.
Modules in ERP: Business Modules of ERP Package. 7. N J.Measuring benefits of ERP .concept of business process rethinking of proceses . EDI and E-Business-business opprotunities .Identification of re-engineering need-preparing for reengineering .security and privacy issues technologies for E-Business.basic and advanced business modesl on internet .implementing change -change management .internet banking and related technologies . Robert D. PrenticeHall. ITM-420 : ERP Objective To make the students able to participate in planning and implementation of advanced enterprise-wide systems and technologies in their career. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. R. Supply Chain Management: The concept of value chain differentiation between ERP and SCM SCM for customer focus-need and specificity of SCM-SCM scenario in India .Integrating with other systems.CRM solutions. Reengineering Concepts: The emergence of reengineering concept . Schneider.7. & J. (68) .BPR & ERP.Managing changes in IT organisation Preparing IT infrastructure . ERP implementation: Identifying ERP benefits team formation-Consultant intervention Selection ERP-Process of ERP implementation . Course Contents Enterprise Resources Planning: Evolution of ERP-MRP and MRP II-problems of system islands-need for system integration and interface-early ERP Packages-ERP products and Markets-opportunities and problems in ERP selection and implementatio. Garbus Optimizing SQL Server. Post ERP.Evolution of E-Commerce. 1999.. E-Business: Introduction to 1-Net technologies . All questions will carry equal marks. Future and Growth of E-Business.products and markets of SEHL issues in selection and implementation of SCM solutions . INFORMATION TECHNOLOGY MANAGEMENT : 4th Sem.
Three Layered Architecture.DML commands . Hierachical Model. Lucie Press. Update. Leon. Ptak. & Eli SChragenheim ERP. Transaction Processing . 2000. Auditing. Simple queries . ITM-421 : RDMBS & SQL CONCEPTS Objective The students are to be provided baisc understanding of the RDBMS & SQL and the skills to make use of these in business organisations. E.Select.Commit.Database and DBMS Software.System Catalogue. (69) . Drop Integrity Constraints. SOL: SOL Language . Contents RDBMS: Introduction . Databse concepts Transaction Management. Alexix Countdown 2000. Properties of a Transaction. E-R Model and E-R diagram Examples and Exercises. Micheal and Jamts Chamby Reengineering the Corporation. 1997. summarising data. St. Sub-queries. NY. Views. Hammer. Savepoint. Codd’s 12 Rules for a relational Database. Network Model and Relational Model. LAB: SQL & MS Access. 3.Table and View Create. comparison and logical operators.retrieving data. All questions will carry equal marks. Carol A. Advanctages and Disadvantages of a Database. History Data Modeling .Object Oriented and Record Based models. Rollbakc. Normalisation techniques . Insert.Suggested Readings 1. Tata McGraw.Server and ODBC connectivity. Distributed Database and Distributed Data Access. Introduction to Client . Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Second Normal Form and the Third normal Form. Examples and Exercises. Delete. updating data to the database and deleting data. GROUP BY and Group Functions. Commit and Rollback. Multi table queries. Integrity Constraints. Locking Access Control. adding data to the database. Alter. 2. Concurrency. ORDER BY. Data Dictionary . Arithmetic.First Normal Form.F. Data Integrity. DDL Commands . Backup and Recovery.use of WHERE.
Richart. Text settings.. Oracle Utilities: Exporting and importing data base information. Coleman. 2001. IDG Books. Delhi. modifying. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. running a report. entity relationship model. SQL & PL/SQL/PL SQL command summary . IDG Books. 1997. Oberoi. Oracle tools. DML. 3. Addition Wesley. execution of forms : REPORT Module: Types of reports. Schneider. trigger command syntax. 2001. Backup and recover. Robert D. previewing a report. ITM-422 :APPLICATION DEVELOPMENT USING ORCALE Objective The objective of the course is to acquaint the students with the application development using ORCALE in modern busines analysis and management. ORACLE FORMS Module: Application development using FORMS 5. trigger and their types. minimising redundancy. formalising the report. 6. 2000. Singapore. defining columns and Keys. (70) .Integrating graphics with forms and reports. “E-business with Net Commerce”. 7. organisation of FORMS. operators. painting canvas. Garbus Optimizing SQL Server 7. default form Forms process. Contents Refresher to Oracle RDBMS : Defining a data base. 1999. Building Applications: Business analysis.Error handling . organisation of data in Oracle. r. Tata McGraw . & J. Starting an E-Commerce Business.Hill. loading data from foreign files. Delhi. Graphics Module: Designing graphics . Delhi. Rich. normalising the design. Jason R. sundeep e-Security and You. Pter and Mark McDonal The e-Process Edge. Samantha Shurety. Delhi. PL/SQL control structures .Hill. N J. 5. Pat and Peter Dyson Intements BSP Pub. 2. DDL. calculated fields. group setting. 2000. 2000.data types. All questions will carry equal marks.Suggested Readings 1. 4. Tata McGraw . PrenticeHall. Alberto Manual and Stephen Asbury Server Pages 3. Keen.
Bayross. 3. e-Business. Muller. The New-New Imperatives. 4. updation. All questions will carry equal marks. Sams Publishing. Oracle Press. Knowledge-Enabled Customer Relationship Management. Contents : Introduction : Knowledge Management. data base. 2000. Ivan Commercial Application Development Using Oracle Developer 2000. 2. Lulushi. Delhi.normalization data integrity. Measurement and Refinement. The New Digital Landscape. Oracle Developer 2000 Handbook. The Long-Winded Road. Change Management. BPB Pub. and eliminate some of the mystery around CRM. 2000. A Roadmap for Success : The Knowledge-Enabled Customer Relationship Management Roadmap. The New Economy’s New Face. Prentice Hall.. at a high level. Understanding E-Business : CRM and KM. Albert Developing Oracle Forms Application. Developer 2000. Robert J. 1997. How We Got Here. 1997. (71) . and CRM. Generates competency in transforming organisations into customer-centric enterprises. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Hipsley. transactions. Phase I : Evaluation and Strategic Alignment Phase II : Infrastructural Development and Development Phase III : Leadership. planning and designing the forms for updation and enquiry managerial reports generation (Individual groups to identify projects and build their own application) Selected Reading 1. This course is intended to educate. Knowledge Management. about CRM. Getting Down to e-Business. ITM-423 : e-CRM Objective Customer Relationship Management (CRM). Customer Relationship Management. Paul Developing client server application with Oracle.
Aligning Strategy and Technology Choices : Getting Past the Innovator’s Dilemma. The Customer Lifecycle. 2000. New Delhi. The Audit Method. Mastering Data Mining : The Art and Science of Customer Relationship Management.125001 (72) . The KCRM Strategic Framework. Long-Term Considerations. Building an Implementation Team : Tasks ad Expertise. Suggested Readings 1. Systems Development Methods.A. Documenting Customer Knowledge Assets Using the Audit Results to Drive KCRM.Analyzing the Business Environment. Results Driven Incremental. Hisar . Sales and Customer Support. Looking Beyond the Waterfall. Results-Driven Development and Deployment : Hidden Costs and other Surprises. Audit and Analysis : Why Audit Customer Knowledge ? Initiating the Audit. Risk Assessment and Common Pitfalls. Michael J. Gordon Linoff/1997. Data Mining Techniques: For Marketing. John Wiley. Kurt Threarling. Berry and Gordon Linoff. Leadership. A. 2. An overview of Big-Bang. All Rights Reserved by : Directorate of Distance Education Guru Jambheshwar University of Science & Technology. Reference Measures and Methodological Choices. Stephen Smith. Berry. Understanding the Context Strategic Technology. 3. Michael J. 2001. The KCRM Architecture Integration. Building Data MiningApplications for CRM. Team Composition. Alex Berson. Customer Knowledge Management : Technology Framwork. Tata McGraw Hill.Blueprinting the Technology Infrastructure : Design Challenges.
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