DIRECTORATE OF DISTANCE EDUCATION

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR

COURSE CURRICULUM FOR MASTER OF BUSINESS ADMINISTRATION THROUGH DISTANCE EDUCATION
THE PROGRAMME TARGET GROUP Master of Business Administration (Through Distance Mode) is a four semester plus project programme and has been designed to cater to the senior level managerial requirements of business and industry. The target clientele among others are : I. II. III. Who intend to pursue higher studies while in employment or selfemployment. Who intend to acquire master’s degree in business administration while pursuing studies simultaneously for any other course. Who are residing in such remote areas where facilities for the studies in MBA are not available. The evaluation will be done on the basis of performance in the written examination. Each paper will carry 100 marks (Except Paper CP-403). The duration of written examination for each paper shall be three hours.
(1)

EVALUATION :

PROMOTION AND SPAN PERIOD
(i) (ii) (iii) The span of the programme is five years from the date of commencement of the programme. The minimum marks for passing the examination for each semester shall be 40% both in each paper and aggregate for all the courses of the semester. The degree shall be awarded to successful students on the basic of the combined results of the first year and second year as follows : (iv) Securing 60% and above Securing 50% or more but less then 60% marks Securing less then 50% marks : : : Ist Division IInd Division IIIrd Division

A student to be eligible for award of degree has to clear all the papers offered during the programme with in the span of five years.

COURSE SCHEME : FIRST YEAR SEMESTER -I
Course Code Course Title Division of Marks TOTAL MARKS CP - 101 CP-102 CP-103 CP-104 CP-105 CP-106 Management Process Organizational Behaviour Managerial Economics Environment Management Accounting for Managers Business Communication Computer Applications in Management
(2) 100 100 100 100 100 100

Duration of Exams

3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs.

SEMESTER-II CP-201 CP-202 CP-203 CP-204 CP-205 CP-206 Human Resource Management Financial Management Marketing Management Production and Operations Management Statistical Analysis Research Methodology 100 100 3 Hrs. 3 Hrs. 100 100 100 3 Hrs. 3 Hrs. 3 Hrs. 100 3 Hrs.

COURSE SCHEME : SECOND YEAR
During Second year in addition to compulsary papers and project studies, a student will have to choose one specialization area comprising four papers in each of the third & fourth semesters.

SEMESTER-III
CP - 301 CP - 302 Business Policy and Strategic Analysis Business Legislation 100 3 Hrs. 100 3 Hrs.

(Plus all the four papers from any one area of specialization)

SEMESTER-IV
CP-401 CP-402 CP-403 Entrepreneurship Development Research Project Comprehensive Viva-voce
(including Viva-voce on Research Project)

100 100 50

3 Hrs.

(Plus all the four papers from any one area of specialization)
(3)

Analysis and Management International Financial Management Financial Derivatives 100 100 100 100 Corporate Taxation Security Analysis and Investment Management Management of financial Institutions Principles of Insurance and Banking 100 100 100 100 (4) .LIST OF PAPERS OF VARIOUS SPECIALIZATION AREAS 3RD SEMESTER FM-303 FM-304 FM-305 FM-306 4TH SEMESTER FM-404 FM-405 FM-406 FM-407 MARKETING 3RD SEMESTER MM-307 MM-308 MM-309 MM-310 Advertising Management Sales Management Consumer Behaviour Rural Marketing 100 100 100 100 Management of Financial Services Project Planning.

4TH SEMESTER MM-408 MM-409 MM-410 MM-411 Product and Brand Management E-Commerce International Marketing Marketing of Services 100 100 100 100 ORGANIZATION BEHAVIOURAND HRD 3RD SEMESTER OBH-311 OBH-312 OBH-313 OBH-314 4TH SEMESTER OBH-412 OBH-413 OBH-414 OBH-415 Management Training and Development Organizational Change and Intervention Strategies Human Resource Development: Strategies and Systems Cross Cultural and Global Management 100 100 100 100 Management of Industrial Relations Managing Interpersonal and Group Process Human Resource Planning and Development Organizational Effectiveness & Change 100 100 100 100 (5) .

INTERNATIONALBUSINESS 3RD SEMESTER IB-315 IB-316 IB-317 IB-318 International Business Environment Export-Import Procedures. Documentation and Logistics India’s Foreign Trade & Policy Foreign Exchange Management 100 100 100 100 4TH SEMESTER IB-416 IB-417 IB-418 IB-419 International Financial Management International Marketing Global Human Resource Manangement E-Commerce 100 100 100 100 INTORMATION TECHNOLOGYMANAGEMENT 3RD SEMESTER ITM-319 ITM-320 ITM-321 ITM-322 Management Support System System analysis and Design Data base Management Internet Programme for E-Commerce 100 100 100 100 4TH SEMESTER ITM-420 ITM-421 ITM-422 ITM-423 ERP RDBMS & SQL Concepts Applications Development Using Oracle e-CRM (6) 100 100 100 100 .

Understanding and Managing organizational system-Organizational design and structure. S. Course Contents Evolution of management thought.DETAILED SYLLABUS FOLLOWS.. Luthans.. Social Responsibility of Business. functions. 1995 Robbins. New Jersey.7th ed. Koontz. 2. McGraw Hill. CP-101: MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOUR Objectives The objectives of the paper are to familiarize the students with basic management concepts and behavioural processes in the organization. Understanding and Managing individual behaviour.. Prentice Hall Ins. New York. 5th ed. 7th ed. Leadership and influence process. Perceptions. 1996. (7) .. Values. group decision making. Organizational Behaviour. Robbins. Organizational Behaviour. Englewood Cliffs. Suggested Readings 1.. New Delhi. Attitudes. New York.. 4.Management. 1996.. Systems and contingency approach for understanding organizatios.P. Management. Work stress. Managerial processes. Learning. Personality. Individual decision making and problem solving.P. 3. communication. 10th ed. Prentice Hall of India. skills and roles in an organization. H. S. Understanding and managing group processes interpersonal and group dynamics applications of emotional intelligence in organizations. Hand Wechrich. 1995. Work Motivation. McGraw Hill. F.

Englowed Cliffs. 7. Singh. Market Structure . non-price competition. and inflation-Employment-Balance of Payments-Money Supply and Monetary Policy-Fiscal Policy. Fiscal impact and investment. CPI. Concept and Measurement of National income. revealed preference and demand forecasts.M.competition. income and substitution effects. Delhi-2001 Staw. Synthesis of Monetary and Real Factors. monopoly. (8) .Aggregate Consumption . organizational slack. 1995. Prentice Hall of India. New Delhi. Sage Publications. sales maximization. 1996. cost curves. Stoner.. oligopoly. 2nd ed. 6. optimisation: Theory of Demand-demand functions. Prentice Hall inc. Management 6th ed. Psychological Dimensions of Organizational Behaviour.5.profit maximisation. J etc. Production and cost-returns to scale. Course Contents Concepts and techniques.WPI. Emphasis is given to changes in the nature of business firms in the context of globalisation.Gross Domestic Savings-Gross Domestic Capital Formation. ownership and control. Macro Economics Aggregates and Concepts . B. All questions will carry equal marks. New Jersey. Note: The examiner will set eight questions in all and the students would be required CP-102:MANAGERIAL ECONOMICS Objectives The objectives of this course is to acquaint the students with concepts and techniques used in Micro-Economic Theory and to enable them to apply this knowledge in business decision-making. Theory of Firm . marginal analysis.. to attempt any five questions. Determination of National income-Consumption Function.. Dalip Emotional Intelligence at Work. break-even analysis. Response Books.GNP and GDP . Nature of business decision-making.

Sustainable Development. 3rd ed. 1996. P and Roherts J. New Delhi. Energy Balance. 2. Modern Micro Economics. New Jersey.. Energy production and trade. Corporate Mergers. Excel Books. W. ISO 14000. Economics. CP-103 Environment Management Objectives The objective of this course is to acquaint the students with concepts and environment and their use in managerial decision-making. A. Koutosoyiannis. Macmillan. 1991. Adhikary. Managerial Economics. O. industrial Ecology and Recycling industry. 5. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Heat. New York. Green Funding .J. 3. Business Economics. Implications of human population growth. 2000 Baumol. All questions will carry equal marks. Limits to growth. Environmental Management & valuation: Environmental Accounting.P. Clearance/Permissions for establishing industry. Young. Organization and Management Engieweed Cliffs. M. Energy Management: Fundamentals Fossil Fuels use. New Jersey. Prentice Hall Inc. 4. 6.Y. Economics Theory and Operations Analysis. Prentice Hall Inc. Milgrom. Environmental Auditing. Economics . Managerial Economics. Environmental Management System: EMS Standards. Basic Concepts and their application in Business.Environmental Taxes Shifts. Chopra. (9) . Environment and Business Schools.. New Delhi. 1996. 1992.Suggested Readings 1. & Philips K.. Paul G. Course Content Environmental Management fundamentals . Ecosystem concepts.. New Delhi Tata McGraw Hill 1985. Prentice Hall.

Universal law Publishing. Suggested Readings 1..Environmental Ethics. Trade in wastes. 6. Mohanty. Marg. Generally Accepted Accounting Principles.. to attempt any five questions. Pandey. Environmental Management Trade and Environmental Management Debt and Environment. 1996.G. Water.T. G. All questions will carry equal marks. Dass: Environmental Accounting. Preparation of Financial Statements with Special reference to analysis of a (10) Note: The examiner will set eight questions in all and the students would be required . Pollution & Waste Management .: Enviromental Economics. Forest & Products and Trade. Hoistad. Vikas Publishing House New Delhi. GATT / WTO Provisions. K. Water.: Environmental Management. CP . Ansari Road. Land Pollution. G. 3. Harley. Excel Books. Wheeler Publishing. Approaches to Corporate Ethics. Role of Biodiversity in International Trade. Nick: Environmental Economics.N. Importance and Scope. principles and techniques of accounting and application of financial and accounting information for planning decision-making and control. 1997.K. Uberol. Environment & Pollution Law Manual. Environmental Management. Gupta. IPRS. 19. New Delhi. New Delhi. Road Karnal. 4. Oxford University Press. MacMillan India Ltd.. Charles D. New Delhi. 1997.Air. 1997. N. S.Concept.K.104 : ACCOUNTING FOR MANAGERS Objectives The basic purpose of this course is to develop an insight of postulates. New Delhi. N. 5. Environmental Laws: Acts Patents. 2000. Bio-ethics. Course Contents Financial Accounting . 2000. 2. Role of NGO’S PIL.

1990. 5th ed. 6th ed.Concept. 1994. Illinois. 1996. Boston. and Reece J. 5. Irwin. Mc-Graw Hill. Zerobase Budgeting. etc. 2. Cost Accounting . N. Accounting Principles. Madhu. Management Accounting. New Jersey. 1992. All questions will carry equal marks. Management Accounting . Accounting for Management. Cost ledger and Control Accounts. Overhead Cost and Control. Budget and Budgetary Control. Englewood Cliffs. Standard Costing and Variance Analysis. Financial and Management Accounting. Bhattacharya S. The Statement of Cash Flows. Houghton Miffin Company. 1994. Financial Accounting. Suggested Readings 1.. Anthony R. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Funds Flow Analysis. Anmol Publicatopms. 3. 7. Vikas. Homewood. LE and Matulich. and Dearden J. Need. New Delhi. Sultan Chand. Relevant Costing and Costing for Decision-Making. Vij.. 1997. Prentice Hall Inc. 1995. Text and Cases. Homgren.Balance Sheet and Measurement of Business Income. Heitger. New Delhi. 4. Importance and Scope. Performance Budgeting.ecords and Processes. Hingorani.R. Job and Process Costing. Principles of Financial and Management Accounting.K. Richard D. Marginal Costing and Absorption Costing. (11) . Charles etc. Reconciliation and Integration between Financial and Cost Accounts.. New Delhi. and Ramanathan. Belverd. New York.N. Financial Statement Analysis.. 6. Needles.L. Financial and Managerial Accounting.S. Serge. Inventory Valuation and Depreciation. A.

2. New York. (12) . Allyn and Bacon Boston. Chicago Hatch. 1987. 1988. Pearce. 2nd ed. “Business Communications: Principles and Applications” 2nd ed. “Sucessful Business Communications” 3rd ed. 5. Murphy. 3. 4. Bowman. 1976. Effective communication skills. Charrles E.CP-105: BUSINESS COMMUNICATION Objectives The course is aimed at equipping the students with the necessary techniques and skills of communication to inform others inspire them and enlist their activity and willing cooperation in the performance of their jobs. Course Contents Importance and nature of business communication. Richard. 1977 Science Research Associates. Chicago. “Effective Business Communications”. Tata McGraw Hill. public speaking. Maira. Treece. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions.presentations of reports. Oral and Non-Verbal communication . New Delhi. Herta A and Peck. 1987. Bernadine P. All questions will carry equal marks. Writing business reports. Barriers and gateways in communication. Do’s and Don’t of business writing: Commercial letters. Legal aspects of business communication. “Communicating in Business”. “Business Communication: From Process to Product”. Joel and Branchaw. C Gienn etc. John Wiley. and negotiations. process of communication. Suggested Readings 1. Dryden Press.

Management of Data Processing Systems in Business Organizations. Introduction to a Micro Data Base Manager. Report Generation & Label Generation. Modes of Data Processing . Flow Charting. Presentation Graphics . Introduction to a spreadsheet software. PC .An Introduction . Information Systems: Theory and Practice 5th ed. Graphics on Spreadsheet. 2. Components of a Computer System. Software Development Process. Relevance of Data Base Management Systems and Integration of Applications. Fort Worth.Creating a Presentation on a PC. Data Base Functions in spreadsheet. Data Communications. Text Processing Software. John Wiley. John and Grudnitshki Gary. Burch.LAN & W A Ns. foundations of Business Systems. Elements of Computer System Set-up. File Desing & Report Design. Course Contents Computers . 1992. Personal Computers in Business. Indian Computing Environment. Creation of spreadsheet applications. Formulas. Suggested Readings 1. (13) . Dryden. Networking . Programming Concepts.Computers in Business. Application Portfolio Development. Program Development Cycle.Software Packages .Types/Organization.Computer Software systems. Van Over. 1989. Functions.CP-106: COMPUTERAPPLICATIONS IN MANAGEMENT Objectives The objectives of this course include developing an appreciation of different software and hardware systems available in the industry among the students and build up the experience of computer usage in business organizations with specific reference to commercial data processing systems. Input-Process-Output Analysis. New York.. Data Files. Generations of Computers and Computer Languages. Basics of Data Processing. Master & Transaction File.Disk Operating System and Windows. Use of Files in Programming. Range.An Introduction . Data Hierarchy & Data File Structures. David.

A. John. 1990. Science Research Associates.L. The Objectives of this course is to sensitize students to the various facets of managing people and to create and understanding of the various policies and practices of human resource man agement. Eliason. New Jersey. New Delhi. O’Reilly. C. K. Dispute Resolution & Grievance Management. Career and Succession Planning. Industrial Relations & Trade Unions. Automating Managers: The Implications of Information Technology for Managers. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Sebastopol.. Estrada.. Connecting to the Internet. Aswathappa. New Jersey. Pinter. Long. Induction and Socialisation. Moss Jones. Corporate Objectives and Human Resource Planning. On-Line Business Computer Applications. 1993. CP-201 : HUMAN RESOURCE MANAGEMENT Objectives In a complex world of industry and business. Human Resource and Personnel Management Tala Mc Graw Hill. Methods of Manpower Search. Job Evaluation & Wage Determination. M. Prentice Hall Inc 1988. Attracting and Selecting Human Resources. Employee Empowerment. PerformanceAppraisal and Potential Evaluation. Manapower Training and Development. Summer.. L. 5. Prentice Hall Inc. Suggested Readings 1.3. A. Englewood Cliffs. 6. Englewood Cliffs. Chicago. Computer Concepts and Uses 2nd ed. organizational efficiency is largely dependent on the contribution made by the members of the organisation. Susan. Computers. 1997. Course Contents Concepts and Perspectives on Human Management. Employee Welfare. 1987. 1986. Human Resources Management in a Changing Environment. 4. Job Analysis and role Description. All questions will carry equal marks. 7. London. 2nd ed. (14) ..

De Cenvo. 1994. Performance Measurement and Evaluation. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Optimum Capital Structure. Weighted Average Cost of Capital. Investment and Capital Structure Decisions. Receivables and Inventory Management. Monappa. D A & Robbins S P. 4.2.. Sage. Time Value of Money. London. CP-202: FINANCIAL MANAGEMENT Objectives The purpose of this course is to acquaint the students with the broad framework of financial decision-making in a business unit. Holloway. Cost of Different Sources of raising Capital. (15) . V & Mattock J. Human Resource and Personnel Management Richard D. J. Methods of Capital Budgeting. John Wiley. CostVolume-Profit Analysis. 5th ed. Tata McGraw-Hill. Operating and Einancial Leverage. Shortterm Financing Investements. Illinosis. Personnel Management. New Delhi. 6. Rue. New Delhi. 1984. Internal Financing and Dividend Policy. New York. Course Contents Aims and Objectives of Financial Management. Management of Working Capital . Ed. Financial Modeling. Instruments of Long Term Finance. 1993. Valuation and Rates of return. 3. Stone. 1966. Human Resource Management. The New International Manger.Cash. A& Saiyadain M. Lloyed and Leslie W. Kogan Page. 2nd. Trwin. 5. 1995. Financial Analysis and Control.. All questions will carry equal marks. Guy.

5. Market segmentation. sales promotion. product life cycle. New York. Prentice Hall of India... Brealey. 1991. 4.K. New Delhi. New Delhi. etc. The Marketing environment and Environment scanning. Marketing information system and Marketing research. Nancy.Anmol. Prentice Hall Inc. 2nd ed. Understanding consumer and Industrial markets. V. McGraw Hill. branding and packaging decisions. Macmillam Publishing Company. Englewood Cliffs. Hampton. Principles of Financial Management. Principles of Corpoate Finance. new product development. Winger. publicity and personal selling. Richard A and Myers Stewart C. Promotion decisions . John. 1997. Channel managment . 10th ed. Archer. Product decisions . 5th ed. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Targeting and positioning. Financial Management. Bhalla. Financial Decision Making. New Jersey. 3. Financial Management and Policy. New York. 6. vertical marketing Implementation and systems. Bernard and Mohan. Financial Management and Policy.selection. 1996.product mix. 1998. Johe Wiley. Van Home. All questions will carry equal marks. New Delhi.Suggested Readings 1. CP-203:MARKETING MANAGEMENT Objectives The Purpose of this course is to develop and an understanding of the underlying concepts. co-operation and conflict management. Organising and (16) . Corporate orientations towards the marketplace. Course Contents Nature and scope of marketing. James C. advertising.promotion mix. 1997. Stephen H.. strategies and issues involved in the marketing of products and services. 2. Pricing methods and strategies. 1990.

Problems. S.. Marketing Management: Planning. Kotler. McGraw Hill. Material Handling Principles . Vikas 1988. Line Balancing . 2. 3. scheduling and control of Production and Operation functions in both manufacturing and services. J. Prentice Hall of India. Evaluation and control of marketing efforts. Effective and efficient flow. Prentice Hall of India. All questions will carry equal marks.M. Operations decisions . Principles of Marketing. Philip and Armstrong.implementing marketing in the organisation. S. Layout Planning andAnalysis. Facility Location. replenishement and control of materials with reference to both manufacturing and services organizations. New York. Marketing Classics: A Selection of Influential Articles. New York. Stanton. New Delhi. 1990. Marketing in India: Cases and Readings. Fundamentals of Marketing.Production Planning and Control-in Mass Production-in Batch / Job Order manufacturing. New issues in marketing . MacMilian. 1991. Planning. Productivity improvement in operations through layour engineering and quality management etc. Control. Capacity (17) . Suggested Readings 1. Greem marketing. CP-204: PRODUCTIONAND OPERATIONS MANAGEMENT Objectives The Course is designed to acquaint the students with decision making in: Planning. Implementation and Control. Ramaswamy. Marketing Management: Analysis. Neelamegham.Equipments. B. VS and Namakumari. 1997. Types of Manufacturing Systems & layouts. 6. 4. 5. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. New Delhi. William. New Delhi. 1994. Kotler. McGraw Hill. Legal issues. G. Course Contents Nature and Scope of Production and Operations Management. Enis. Philip.Globalisation. Consumerism. New Delhi. 1994.

Richard D. Irwin. Amrine Harold T. S N. 6th ed. Work Environment . Maintenance Management. Work Measurement. Suggested Readings 1. Donald W and Lee. Materials Planning Budgeting and Material Requirement Planning. 1989.Industrial Safety. Production and Operations Management. 1995.Planning-Models. 1984. Stores Management.Scheduling . Material Management: An Overview of Material Management. (18) STATISTICALANALYSIS . 3. Operations Management: Design. Moore. New Jersey. RJ. Total Quality Management. Englewood Cliffs.maintenance Management Concepts . Buffa.Aggregate Planning . Prentice Hall Inc. All questions will carry equal marks.Work Study. 1993. JIT. Safety Management. ISQ-9000. 2. John Wiley. 1992. New York. Purchase management. 7. 4. Planning and Control for Manufacturing & Services. New Delhi. Lamar. Production and Operations Management. New York. CP-205 : Objective The objective of this course is to make the students learn about the application of statistical tools and techniques for decision making. T E. E S. 1987. Method Study. Work Sampling. Singapore. 5. Admn. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Material Planning and inventory Control. Dilworth.. Production/Operations Management. New Delhi. etc. Tata McGraw Hill. Prentice Hall of India. Dobler. FG and Hendrick. James B. Statistical Process Control. McGraw Hill. 6.Acceptance Sampling. Process Planning . Purchasing and Materials Management.. Illinois. Modern Production Management. E E & Ebert. Manufacturing Organisation and Management. Homewood. Chary. 1992. McGraw Hill. Quality Assurance .

Correction and Regression Analsis: Two variables case. dispersion. Index Numbers: Meaning and types. Special problems -shifting the base. Uses and problems. Their characteristics and applications. Statistical testing . Statistical Estimation and Testing: Point and interval estimation of population mean. Non Parametric Tests : chi-square tests. Constructing a control chart computing the control limits (X and R charts). Process under control and out of control. Addition and multiplication probability models.lasperyre’s and Paasch’s indices. Law of Large Number and Central Limit Theorem. Data sources: Primary and secondary.Z tests. Expected profit under unvertainty and assigning probabilities. Kruskal . Sampling and Data Collection: Sampling and sampling (probability and non-probability) methods. and F tests.Wallis test. relative and subjective probability.schedule.Classical.purpose and logic. Conditional probability and baye’s theorem. and skewness. Sample size. Warning limits. proportion. Weighted aggregative indices .hypotheses and errors. Quality control charts . Sampling and non-sampling errors. questionnaire.Wolfwitz tests. Sign tests. Statistical Quality Control: Causes of variations in quality characteristics. Tests of adequacy. (19) . Indices of weighted average of (price -quantity) relatives. Probability Distributions: Binomial. Laspeyre’s and Paasch’s indices compared. Large and small sampling tests . Wald . Probability Theory: Probability . Utility theory. splicing overtapping index series. Sampling distributions and their characteristics. and normal distributions. Poisson. wilcoxon Signed . Statistical Decision Theory: Decision environment. Primary data collection techniques .Rank tests. and interview. and variance.Course Contents Univariate Analysis: An overview of central tendency.

Exploratory . (20) . Morse: Statistics for Businss & Economics. Macmillan. 4. London. and Keith Parramor: Quantitative Methods in Finance International. Acceptance sampling. 6. L. Delhi. Questionnaire Design.P: Statistics for Business and Economics. Thompson Business Press. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. R. CP-206: RESEAECH METHODOLOGY objective To equipe the students with the basic understanding of the research methodology and to provide an insight in to the application of modern analytical tools and techniques for the purpose of management decision making. Harper Collins.Bayesian Decision Theory. Research Designs . Organisation Structure of Research Process. Problem Formulation and statment of Research Objectives. Sample Design an Appropritate Statistical Technique. All questions will carry equal marks. NJ. 5. Methods of Data Collection Obsevational and survey Metods. Hooda. Suggested Readings 1. Heinz. New Delhi. Levin. Field Work and Tabulation of Data. Course Contents Nature and Scope of Research Methodology. Prentice Hall. Richard I and David S Rubin: Statistics for Management. 3. Watsnam Terry J. Lawrence B. Prentice Hall. Hien. NY. Descriptive and Experimental Research Designs. Harper Collins. New York.Control charts for attributes . Motivational Research Techniques. Value and Cost of Information . Kohler: Statistics for Business & Economics. Quantitative Approach to Managerial Decisions. Administration of Surveys.fraction defectives and number of defects.W. Attitude Measurment Techniques. 2.

. Koren and Maren D. 5. Statistical Metods.1997 attempt any five questions. Conjoint Analysis.. Note: The examiner will set eight questions in all the students would be required to SECOND YEAR: 3RD SEMESTER CP-301B :BUSINESS POLICYAND STRATEGICANALYSIS Objectives The Objectives of this course is to develop a holstics perspective of enterprise. Tracy: Randomized response: A Method of Sensitive surveys. All questions will carry equal marks.. FM. Fox. Tools and Techniques for strategic Analysis. Golden. NY. 4.Analysis of Data. GEC Model. Andrews. J A and P. and S. Strategic Profile of a Firm.P. Fowler. Objective and Policies: EnvironmentalAnalysis.Locke: Composing Qualtative Research. The Experience Curve.. Sage Pub. Multidimensional Scaling and Clustering Methods Applications. Advanced Techniques for Data Analysis . 3rd ed.. 2.. Framework for Analysis Competition. Industry Analysis. Exploring Research.. S. Salkind. Use of SPSS and other Statistical Software Packages.2001. 1983. Survey Methods. Course Contents Business Policy as a Field of Study: Genral Management Point of View: Vision. 2nd ed. 6. Sultan Chand. 3. Gupta. (21) .E. Suggested Readings 1. Biddle. 1997. Neil. Bennet. SWOT Analysis.. Discriminant Analysis. Impact Matrix. Floyd J. State Pub. Mission. Management Researsh. critical from the point of view of the top executives. ILO. 30th ed. 7. Competitive Advantage of a Firm.ANAOVA . Factor Analysis. New Delhi. Plenum Press.Sage Pub. Withey Social Indicators of Well Being. 1993. 1976. Concept of Value Chain. BCG Matrix. Prentice Hall. Jr.. 1986. NJ. Roger..B.

attempt any five question will carry equal marks. G and Prahlad. Business School in a Box New York. 1930: Formation of a Contract. Prospectus Allotment of Share and Capital Membership. 5. Macmillian 1995. C K Competing for the Future Boston. Ansoff.302: BUSINESS LEGISLATION The Course is designed to assist the students in understanding basic laws affecting the operating of a business enterprise. William F. Prentice Hall inc. Richard D Irvin. The companies Act. Business Policy: Text and Cases 6th ed. Breach of Contract and its Remedies. N S Strategic Management Englewood Cliff. 1984. Nature and types of Companies. Harvard Business School Press.. Dishonour and Discharge of a Nigotiable Instruments. Memorandum and Articles of Association. M B Cases in Startegic Managment New Delhi. 1984. Tata Mc Graw-Hill 1996. H lgor. 1994. illinois. 6. 4. 7. Formation. (22) Note: The examiner will set eight question in all and the students would be required to . Right of an Unpaid Seller. CP. Peters. 1987. S B and Athreya. 1956. Implanting Srategic management. Strategic Managment and business policy. The Sale of Goods Act. New jersey. Performance of Contracts. Hax. The Negotiable Instruments Act. Tom.. Budhiraja. A C and Majlut. C R etc.Arbitratin. Glueck.. Course Contents The Indian Contract Act. 1881: Nature and types. Homewood. Negotitation and Assignment.Suggested Readings 1. Prentice Hall Inc. 3rd ed.Hill 1998. Quasi-Contracts. Void Agreements. New jersey. 3. Christensen. 2. Hamel. Holder-in-Due Course. new york McGRAW. Englewood Cliffs. 1872: Essentials of a Valid Contract.

idea processing. (23) . 4. Lucknow. Search for business idea. selection of centre. pre-training work. Bombay. 5. Policy towards SSI’s. Entrepreneurial Behaviours and entrepreneurial motivation. Definitions.Guide to the companies Act. JS.1990. Consumer Protection Act and Cyber Laws.1980 Ramaiya. sources of ideas. Suggested Readings 1. SK Business Law For Managers. characteristics of Entrepreneurial types. Target group.1996. Innovation end entreprencur. Competing theories of entrepreneurship.. N. Note: The examiner will set eight questions in all and students would be required to SEMESTER-IV CP-401 : ENTREPENEURIAL DEVELOPMENT Objective The objective of this course is to expose the students to the growth of entrepreneurship in developing countries with reference to Inddia. Accounts and Audit Compromise Arrangements and Reconstrution. Tripathi. Qualities and functions of entrepreneurs.Borrowing Powers. Lectures on Company Law. Tuteja.M. A. Avtar singh. stages of performances. Entrepreneurial Input. N. Role and importance of entrepreneur in economic groth. types and significance. N-Achievement and management success in rural area. New Delhi. Course Contents Entrepreneurial traits. Management and Meetings.anning and EDP. Establishing Entrepreneurs System. P. 3. Tripathi. The Negotiable InstrumentActs.Entrepreneurial Development Programme in India. All questions will carry equal marks. Nagpur.1992. attempt any five questions. Govt. 1998. S. 2. Wadhwa.History. 11th ed..M.objectives. Bombay. Eastern. Prevention of Oppression and Mismanagement Winding up. Khergamwala. Objectives. Shah. Support. Company Law. Sultan Chand.M.

HRM etc. Kumar.e. New Delhi. S A. sickness of units and remedial assistance.S. 1990.AHandbook on Learning Systems”. T. “Entrepreneurship in Small Industry”. 7. Finance. “Motivating Economic Achievement”. S. Desai.input requirements. 6. However. The following are the guidelines for synopsis and project report : (24) . Sources and criteria of financing. McClelland. New York. Free Press. 1984. they will have to get the synopsis approved from the directorate. Books. Heinemann. Note: The examiner will set eight questions in all and students would be required to attempt any five questions. Learning Systems. 500 upto 30th June and Rs. Preparation of feasibility reports and legal formalities and documentation. Marketing. Technical assistance. IT. 1985. D C and Winter. marketing assistance. fixed and working capital assessment. Jain Rajiv. 1990. The last date of submission of synopsis will be 31st May of the second year. IB. W G. 3. A N. “Developing Entrepreneurship . Discovery.”Project Feasibility Analysis”. Davis S and Fyfie. New Delhi. Pareek. Peter. Udai and Venkateswara Rao. Drucker. Delhi. Suggested Readings 1. New York. 4. 2. 5. 1978. 1000/upto 30th of July of the respective year of final year of MBA students (Please refer prospectus). 1977 John Wiley. All questions will carry equal marks. “Entrepreneur & Environment” . 1969. the late submission of the synopsis will be allowed (only in hard cases) with late fee of Rs. Ashish. Delhi. Prior to submission of the project report to the directorate. David E. “Planning a Small Scale Industry: A Guide to Entrepreneurs”. London. CP-402 : RESEARCH PROJECT The students of MBA IV semester have to work on a project in any one of the functional areas of business management i. “Innovation and Entrepreileurship”. Cliffton.

Research Project must be started at the onset of 4th semester. In preparing the Project. the students are required to follow the under mentioned guidelines :1. 3. The contents of the synopsis should be : (i) (ii) (iii) (iv) (v) (vi) (vii) Title of the project Review of literature and Problem Statement Objectives of the proposed study Research Methodology (Sources of data. HISAR Guidelines for Research Project for MBA . Sampling. Tools of analysis) Scope / Relevance of Proposed Study Proposed Questionnaire (if any) References Note :. Synopsis is a proposal for research project which the student will carry out in consultation with his/her guide and send the same to the Directorate of Distance Education for approval. (25) .Paper CP 402 As per the syllabi of MBA distance education. the students should write the methodology to be used by them in the completion of the Project. Research Project will carry 100 marks. Each student will prepare a synopsis of 5 to 10 pages on the topic chosen by him / her. The topic of Project should be related to the area of specialization from the broader field of management and the topic must be finalized in consultation with guide/project supervisor. each student of MBA has to work on Research Project selecting a topic from his/her specialization area.Contents must be in the above sequence to bring uniformity of structure. In Resesrch Methodology.DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY. 2. The copy of the Tital page of approved synopsis duly signed by the evaluator must be added in the end of the Project Report.

4. Each student will choose a guide / research supervisor whose acceptance with his/ her signed bio-data must be sent alongwith synopsis to the Directorate of Distance Education for approval. 5. The guide must have research experience in the relevant field and the same must be mentioned in his/her biodata sent for approval. 6. 7. The Research Project may be based on primary or secondary data or both. The contents of the final Project Report to be submitted should include : (i) (ii) (iii) (iv) (v) (vi) (vii) Introduction and Rationale of the topic chosen. Literature review and problem formulation. Objectives and research methodology. Analysis and interpretation of data. Conclusions/findings and recommendations/suggestions. References/Bibliography in specified format. Appendix. (a) (b) (c) (d) (e) (f) Questionnaire, if any Interview schedule, if any List of the companies surveyed. Raw data, if the candidate wants to submit. Graphs / Diagrams etc. Any other document relevant to the study.

8. Each research supervisor / guide will issue a certificate that work done by the candidate is his/her original work and is of the standard expected of an MBA student. The certificate duly signed by the supervisor will be added in the beginning of report. 9. Each Research Project should be independent work of a candidate and the same should not be jointly prepared by more than one candidate. 10. The synopsis must reach to the office of the Director, Distance Education, G.J.U. S.& T., Hisar as per the syllabus given in the prospectus. 11. A specimen of title page of the Research project is given below for reference:(26)

For example a candidate named (hypothetical) Suresh Kumar bearing enrolment no. 058824924 is undergoing project work entitled “A comparative study of mutual funds’ performance offered by private and public sector banks”under the supervision of Sh.Rakesh Chand will submit the project in the following format: A Project on A comparative study of mutual funds’ performance offered by private and public sector banks (Submitted in partial fulfilment of the requirement of Master of Business Administration, Distance Education, Guru Jambheshwar University of Science & Technology, Hisar).
Research Supervisor : Submitted by :

Rakesh Chand
Manager (Finance) Birla Sunlife, Delhi

Suresh Kumar
Enrollment No. 058824924 Semester MBA IV

Session 2007-09
Directorate of Distance Education
Guru Jambheshwar University of Science & Technology Hisar (India)

12. The Project Reports should be submitted in duplicate, with Hard Bound. The colour of binding should be Black. NOTE :- The students of MBA IV semester are required to submit the synopsis latest by 31st of May, of the year in their own interest without any late fees and with late fee of Rs. 500 thereafter but before the last date of submission of project report as mentioned in the prospectus. The unapproved synopsis will be sent back to the candidates/study centre and the candidate will have to resubmit the revised synopsis by the date mentioned in clause 12. In the beginning of the revised synopsis the copy of the page where remarks/ suggestions by the evaluator are made must be added. The candidates should also add the copy of synopsis showing approval/suggestion by the evaluator in the final project report as mentioned in para 3 of these guidelines.As the late submission of synopsis attracts late fees, the students must adhere to the time schedule as given in the prospectus. If the submission gets delayed even due to disapproval of the original synopsis, it will carry late fees as per rules given in the prospectus.
(27)

CP-403: COMPREHENSIVE VIVA-VOCE SPECIALIZATIONAREAS : FINANCE 3RD SEMESTER FM-303 CORRORATE TAXATION Objective The objective of the course is to acquaint the participant with the implications of tax structure and corporate tax planning in operational as well as strategic terms. Course Contents Basic Concepts of Income Tax; Residential status of a Company; Computation of Income under Different Heads of Income, Set off and Carry forward of Losses, Deducations and Exemptions;Additional Tax on Undistributed Profits; Companies Profit Surtax Act; Computation of Tax Liability; Meaning and Scope of Tax Planning regarding Dividentds Policy, Issue of Bonus Shares, Inter Corporate Dividends and Transfers; Tax Planning Relating toAmalgamation and Merger of Companies; Tax Considerations in Respect of Specific Managerial Decision like Make or Buy, Own or Lease, Close or Continue, Sale in Domestic Markets or Exports; Replacements and Capital Budgeting Decisions, etc; Tax Planning in respect of Managerial Remuneration, Foreign Collaborations and Joint Ventures; Implications of Avoidance of Double Taxation Agreements. Suggested Readings 1. 2. 3. 4. Ahuja, G K & Gupta Ravi, SystematicApproach to Income Tax.Allahabad, Bharat Law House, 1999. Ilengar, A C. Sampat Law of Income Tax. Allahabad, Bharat House, 1981. Kanga, J B and Palkhivala, N A. Income Tax. Bombay, Vol. 1-3, N.M. Tripathi. Ranina, H.P. Corporate Taxation: A Handbook. 2nd ed., New Delhi, Oriental Law House, 1985.
(28)

.. Suggested Readings 1. Security Credit Ratings. 1983. Real Estate Investment. 2. Singhania. Security Analysis and Portfolid Management 6th ed. 1991.5. Listing of Securities. Investment Instruments of the Money Market. Non-Security Forms of Investment. Investment Management: Security Analysis and Portfolid Management. Stock market Analysis-Fundamental and Technical Approach. Amling. Chand. Ronald J. Handbook of Corporate Tax Planning. Markets and Brokers. 6. New jersey. S. Investment Companies. Investment Alternatives.. 2001. V K. All questions will carry equal marks. New issue Market. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Delhi. Course Contents Investement-Return and Risk. Frederic. Srinivas. 1986. Bhalla.. The Return to Risk and the Investement Decision. Mechanics of investing. Taxman. (29) SECURITYANALYSISAND INVESTMENTMANAGEMENT . 3. Donald E. Investment. New Delhi Prentice Hall of India. New Delhi. 8th ed. Tata McGraw. V K. Market indices and Return. Efficient Market Theory. Government Securities. and Jordan. Valuation Theories of fixed and Variable Income Securities. Hill. 1995. Cost of Investing in Securities. E A. New Delhi. Prentice Hall Inc. Fischer. Recent developments in the Indian Stock Market. Englewood Cliffs. FM-304: Objectives The objective of this course is to impart knowledge to students regarding the theory and practice of Security Analysis and Investment Decision Making process. Direct Taxes: Law and Practice. Objectives of Security Analysis. Operations of Indian Stock Market.

ICICI. Flow of FundAnalysis of the Borrowing and Lending Behaviour of financial Institutions. 1997. New York. Allyn and Bacon. Insurance Companies. Huang. All questions will carry equal marks. etc. UTI. and Farrell. 5. Haugen.Englewood Cliffs. Working and Organization of Different Financial Institutions in India like IFCI. Interest Rates in the Financial System. Financial Planning of Financial Institutions. InternationalAspects of Financial Institutions. Stanely S C and Randall. Robert H. to attempt any five questions. Problems of Time and Cost Over runs.1993. Development Banks. Mutual Funds. Yield Curve. InvestmentAnalysis and Management London. 7. Role of Development Banking in Industrial Financing in India. Financial Management Models and theirApplications in Financial Institutions. James L. Prentice Hall Inc. CapitalAdequacy and Capital Planning. Financial Management of Commercial Banks. Modern Investement and Security Analysis. 1987. 6. LIC. IDBI. strategy of Growht. Financial Goals and Performa Statements. Thrift Institutions. Risk and Inflation. 1987. London. Provisions of RBI’s Operations. Prentice hall of India. Note: The examiner will set eight questions in all and the students would be required FM-305: MANAGEMENT OF FINANCIAL INSTITUTIONS Objectives The objective of this course is to discuss the specific financial management problems of financial institutions including a detailed study of the working of the leading financial institutions in India. McGraw Hill. Interest Rate Analysis. Fuller. Maury R. Investement. Evaluation Risks and Returns ofAssets and Liabilities of financial Institutions. Russell J. Banking Law and Regulation. Sharpe. New Delhi. Modern Investement Theory.4. William F. Course Contents The Role and Importance of Financial Institutions. (30) . New Jersey. Credit and Monetary Planning.Application of the Wealth Maximization Model to Financial Decisions.

Englewood Cliffs. 1977. important insurance policies in life and non-life insurance. various types of insurance. Lexington Books. Comparative Environment of Insurance Business. Contemporary issues in insurance. New Delhi. New Jersey. Englewood Cliffs. 1985. 1984. 1989.. Insurance Environment: Internal. 1998. Hempel. Anmol Pub. principles of insurance. Donald R. Englewood Cliffs. 6. IRDA and its role in insurance sector in India.. Financial Management of Financial Institutions. Herbert E and Gaumnitz. All questions will carry equal marks. George H and Yawitz. Financial Institutions. insurance business operations. Development Banking. (31) . Joseph A. 4. Financial Institutions Management: Text and Cases. recent trends in insurance around the globe.Anmol. External. FM-306: PRINCIPLES OF INSURANCE AND BANKING Objective The objective of this course is to apprise the students with the banking law and practices and develop an understanding of fundamentals and environment of insurance. Irwin Dorsey. 7.. Yeager. Bhalla.. 2. Legal and Commercial. Vij. India Financial System. V K. Jess B. Fred C. Ltd. Nail E. Course Contents Introduction to insurance. and Fraser. Kane. and Setiz. Capital Markets and Institutions. New Jersey. Peter S. privatization of insurance industry in India. Prentice Hall Inc. Prentice Hall Inc. 3rd ed. 5. Toronto. 3. 1991.Settlement of Claims under life and non-life insurance. Delhi. Ontario. Concept and implications of bank assurance and universal banking in India. Rose. Insurance procedure . Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Management of Financial Institutions in India. Dougall. New Jersey. 1980.Suggested Readings 1. Prentice Hall Inc. Madhu.

.L. Securities for Bank Advances: Forms of securities and precautions taken by Banks in accepting these securities.L. Konark Publishers. Guarantee as Banker’s Security.R. FINANCE: 4TH SEMESTER FM-404: MANAGEMENT OF FINANCIALSERVICES Objectives The main objective of this course is to help students to learn the various financial services and their role in the overall financial system. Guarantees: Contract of Guarantee and contract of inemnity. Contemporary Issues in Banking: NPA and Capital Adequacy in Indian Banks. Delhi. Davar. Varshney. 1881. Law and Practices of Banking in India. Garg. 6. Regulatory Framework for Fiancial Services. Concept. Insurance . 4.M. Bodla. Cox. to attempt any five questions. Elements of Banking. Law & Practice of Banking. B. (32) Note: The examiner will set eight questions in all and the students would be required . Nigam. London. 5.. and RBI Act. John Murray. Gulshan. S. David. Banker Customer Relationship. 7. All questions will carry equal marks. Main provisions of Banking Regulation Act. 3. S. Writing Reports on Bank visits.. P.N.S. B.. H. Nature and Scope of Financial Services. Banking Law and Practice..Evolution of Bankin Law. Mahesh and Karam Pal. 2. Banking Law and Practice in India. 1949. Tandon. Suggested Readings 1. Banking Law and Practice. Course Contents Financial System and Markets. 1934 and Negotiable Instruments Act.. Prevailing practices in Banking-Case studies. Procedures and environment.S. Management of Risk in Financial Services.Fundamentals..

4. FM-405: PROJECTS PLANNING. Suggested Readings 1. V K. Insurance. Lexington Books. Singh.Leasing and Hire Purchase.Stock Exchange Operations.. Marketing of Financial Services. Pricing Financial Services. 2. Kim. Bhalla. Managing of issue shares and bonds-Mobilising of Fixed Deposits-Inter-Corporate LoansInternational Finance. Housing Finane. 2001. Option Pricing: Theory & Applications. Course Contents Generation and Screening of Project Idea. 3. Seung. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Facoring of Failing and Bill Discounting. and Dilbag. Anmol. 1990. 6. Banking and Insurance. Debt Securitization.ANALYSISAND MANAGEMENT Objectives The basic purpose of this course is to understand the frame work for evaluating capital expenditure proposals. 1993. 1997. Himalaya Publishing House. Inernational Financial Centres.. Anmol. Venture Capital. Arthur Brennet. Credit Rating. New Delhi. V K. Capital Expenditure. Management of Financial Services. Toronto. Ennew. Trevor Watkins & Mike Wright. Meidan. Global Corporate Finance. C. All questions will carry equal marks. The Tax Enviroment and Financial Services. Suk and Kim. Credit Cards. 1997. 1983. Heinemann Professional Pub. their planning and management in the review of the projects undertaken. Bhalla. M. Kotb. Miami Florida. Other Financial services . 2nd ed. E and K. Natrajan Emerging Scenario of Financial Services. Mutual Fund. Mercant Banking Services. Gordan. 5. Text and Cases. New Delhi. Importance and (33) .

Social and Benefit Analysis. Appraisal. Long-run Investment Decisions. Suggested Readings 1. The Foreign Investment Decision. 1998. New Delhi. Projects: Preparation. FM-406: INTERNATIONALFINANCIALMANAGEMENT Objectives The Objective of this paper is to give students an overall view of the international financial system and how multinational corporations operate. managing short-term assets and liabilities. Application and Interpretation. Anmol. 5.An overview. Course Contents Multinational Financial Management . Bhall. Bharat Law House. Financial Analysis. Dhankar. Budgeting and Implementation. 3rd ed. V K. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions.Difficulties.Allahabad. Environment Appraisal of Projects. 1995. Anmol. Multiple Projects and Constraints. Raj S. Political Risk Management. All questions will carry equal marks. Financial Management of Public Sector Undertakings. 2. Tata McGraw Hill. Network Techniques for Project Management. Bhalla V K. Westville. Financial Management and Policy. 4. Chandra. Analyis of Project Risk. New Delhi. Project Financing in India. Firm Risk and Market Risk. Multinational Capital Budgeting. Project Review and Administrative Aspects. Cost of Capital and (34) . New Delhi. 1987.. New Delhi. 3. Problem of Time and Cost Overrun in Public Sector Enterprises in India. Modern Working Capital Management. 2nd ed. Assessmet of the Tax Burden. Ahuja. Evolution of the International Monetary and Financial System. SystematicApproach to Income Tax. 1997. 1997. Technicl Analysis. G K & Gupta Ravi. Prasanna. Market Demand and Situational Analysis.

Suk and Kim. New Jersey. 2nd ed. Other Derivative Securities. New Delhi. Chand. F A. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Binomial Model. 4. Premice Hall Inc. Interest Rate Futures. Kolb. (35) . Adrian. 3. FM-407: FINANCIALDERIVATIVES Objectives The Objective of this course is to give an in depth knowledge of the functioning of derivative securities market. Global Corporate Finance: Text and Cases.. Types of Traders.. S. Prentice Hall of India. Anmol. Suggested Readings 1. 1995. 2. Forward and Futures Prices. Engtewood Cliffs. 1996. 5. Bhalla. Shapiro. New Delhi. Bhalla. Financial Management for the Multinational Firm. 2001. 1993. Properties of Stock Option Prices. Course Contents Forward Contracts. Taxation of the Multinational Firm. Suggested Readings 1. 1987. Investment Management: Security Analysis and Portfolio Management. Miami Florida. Options Markets. Dividend Policy of the Multinational Firm. Derivatives Market in India.Capital Structure of the Multinational Firm. Multinational Finance. Seung. Abdullah. 2001. International Financial Management. Prentice Hall Inc. Swaps. Black-Scholes Option Model. V K. Interest Rate Derivative Securities. All questions will carry equal marks. Kim. New York. Multinational Financial Management. Country Risk Analysis. General Approach to Pricing Derivatives Securities. New Delhi. Long-term Financing. Trading Strategies Involving Options. V K. Buckley. Options on Stock indices. Future Contracts. 2nd ed. Futures Markets and the use of Futures for Hedging.. Currencies and Futures Contracts.Alan C.

3.3rd SEMESTER MM-307 :ADVERTISINGMANAGEMENT Objectives The aim of the paper is to acquaint the students with concepts. 7. Investment. Option Pricing: Theory & Applications. Illustration. Theory of Cognitive Dissonance and Clues forAdvertising Strategists: Stimulation of Primary and Selective Demand . Note: The examiner will set eight questions in all and the students would be required MARKETING . Media Planning. 1985.Rationale of Testing Opinion and Aptitude Tests. Options.Message. Financial Derivatives.Wilbur Schramm’s Model. John C and Rubinstein. 4. 1996. Advertising Organisation . John C.Selection Compensation and Appraisal of an Agency. techniques and give experience in the application of concepts for developing an effective advertising programme. Englewood Cliffs.Objective Setting and Market Positioning. Dagmar Approach . Sharpe. Hull. 5.. Log. Electronic Media (36) .2. William F. Cox. Building of Advertising Programme . Futures and Other Derivative Securities. Huang. to attempt any five questions.Determination of Target Audience. S. New Delhi. Headlines. Brennet. Copy. 1997. Process of Communication .Appeal. Layout. Stanley S C and Randall. Course Contents Role of advertising in the Marketing Process : Legal Ethical and Social Aspects of Avertising. Recognition. Campaign Planning. Delhi. 2001. Two Step Flow of Communication. Lexington Books 1993. M. etc. Prentice Hall of India. 6. New Jersey. Evaluation . Toronto. Recall. Experimental Designs. Prentice Hall Inc. All questions will carry equal marks. New Delhi. Maury R. Budgeting. 2nd ed. Mark Options Markets. InvestmentAnalysis and Management. Chand.. Prentice Hall of Indoa.

The Practive of Advertising.Advertising Procedure. New York. Suggested Readings 1. 1981. 1995. David. Developing and Conducting Sales Traiing Programmes. International. Setting and Formulating Personal Selling Objectives.Advertising V/s Consumer behaviour. Advertising campaign . Kleppner. Introduction toAdvertising and Promotion. 1990. Butterworth Heinemann. Nwew Jersey. Supervision (37) . 7. Designing and Administering Compensation Plans.Retail. National. Hard. 3rd ed. advertising . 1986. 2. Tata McGraw Hill. Political. London. Geoge E and Beleh. Recruiting and Selecting Sales Personnel. MM-308: SALES MANAGEMENT Objectives The Purpose of this paper is to acquaint the students with the concepts which are helpful in developing a sound sales and distribution policy and in organising and managing sales force and marketing channels. All questions will carry equal marks. Advertising. Advertising Management. Englewood Cliffs. 1983. William H. 3. David A. Public Service Advertising. Strategies for Competitive Advantages. Irwin. John Wiley. Brand Positioning. Course Contents Nature and Scope of Sales Management. Sengupta. Norman. Prentice Hall Inc. Subroto. Aaker. Cooperative. 1995. Oxford. 4. New Delhi. Otto. Ogilvy onAdvertising. Prentice Hall of India. Sales promotion .Buying. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Borden. Chicago. 4th ed. Longman.. 6. Ogilvy. 5. 1985. Beleh. New Delhi. MichaelA.Role of Creative strategies.

Management of Sales Force. Designing Territories and Allocating Sales Efforts. Englewood Cliffs. 1992. Information Processing and Consumer Perception. New Jersey. Prentice Hall Inc. R. Consumer Behaviour and Marketing Strategy. New Jersey. William J etc. Sales Cost and Cost Analysis. 1989. Irwin.. Professional Sales Management Englewood Cliffs. 1983. E M etc. Still. Consumer Motivation. Dalrymple. Chicago. All questions will carry equal marks. 2. Irwin. Prentice Hall Inc. Richard D.of Salesmen. 1986. Sales Management. ConsumerAttitudes andAttitude Change. 6. MM-309 : CONSUMER BEHAVIOUR Objectives The basic objective of this course is to develop an understanding about the consum decision-making process and its applications in marketing function of firms. Stanton. Sales Management Concepts. Johnson. Sales Management : Concepts and Cases. McGraw Hill. Evaluative Criteria and Decision Rules. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. anderson... New Jersey. D J. R H and Stanton. New York. 1995. Objectives and Quotas for Sales Personnel. Consumer Involvement and Decision Making. Course Contents Introduction to Consumer Behaviour. Suggested Readings 1. 5. W J. John Wiley. Practices and Cases. 1991. Motivating Sales Personnel. 1988. 4. Influence of Personality (38) . Prentice Hall Inc. New York. Howewood Illinois. 7. Sales Meetings and Sales Contests. Anderson. Englewood Cliffs.. Management of a Sales Force. Information Search Process. Developing and Managing Sales Evaluation Programme. 3. R. R R. Professional Personal Selling. Buskirk.

1995. Socia-cultural. Consumer Behaviour and Marketing Action. Consumer Behaviour Audit.and Self Concept on Buying Behaviour. Schiffman. Consumer Behaviour: Implications for Marketing Strategy Texas. L G and Kanuk. characteristics and the potential of rural markets in India. 1989. Consumer Behaviour Studies in India. Dryden Press. John A. 1995. All questions will carry equal marks.. planning of distribution channels and organising personal (39) . Attitudes and behaviour of the rural consumers and farmers. L L. Prentice Hall of India. enconomic & other environmental factors affecting rural marketing. H. Chicago. etc. Course Contents Nature. J F. 1993. Assael. Business. Consumer Behaviour. Diffusion of Innovation and Opinion Leadership Family Decision Making. Engle. etc. 4. Reference Group Influence. Consumer Behaviour. John C. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Howard. 2. MM-310 : RURAL MARKETING Objectives The Objective of the course is to explore the students to the rural market environment and the energing challenges in the globlisation of the economies. Hawkins. 3. etc. Marketing of consumer durables and nondurable goods and services in the rural markets with special reference to product planning. MacMillan. 5. Mowen. New Jersey. Suggested Readings 1. Englewood Cliffs. Consumer Behaviour in Marketing. Ohio. Prentice Hall Inc. Consumer Behavior. D I. Media Planning. New York. 6. Modesl of Consumer Behaviour. New Delhi. Industrial Buying Behaviour. 1994. South Western. 1993. Psychographics and Lifestyle.

Marketing of agricultural inputs with special reference to fertilizers. S. Role of agricultural price commission. Marketing structure and performance. R C. George. Scharnd. New Delhi. scope and role of co-operative marketing in India. All questions will carry equal marks. MM-408 : PRODUCTAND BRAND MANAGEMENT Objectives The Objective of this course is to impart in -depth knowledge to the students regarding the theory and practice of Product and Brand Management. Processing facilities for different agricultural products. Problems of agricultural marketing. Role of central and state governments. Product line and mix decisions. 2. Free Press. Myths and Realities. Institutions and organisations in agricultural marketing. New Delhi.selling in rural markets in India. (40) Note: The examiner will set eight questions in all and the students would be required . 1988. Michael. Suggested Readings 1. Bomabay. Inter India. Role of warehousing: Determination of agricultural prices and marketing margins. 1980. New Delhi. Integrated Rural Development. Unique features of commodity markets in India. Allied. Delhi. N. MARKETING : 4th Sem. Rudra. Mishar. India Agricultrual Economics. Rural Development. 1990. Course Contents Product Planning and Management: Product concepts and levels. 4. to attempt any five questions. 1979. E. competitive Strategy. Classification of agricultural products with particular reference to seasonality and perishability. Desao. Nature. 1980. Competing Against Time. seeds and tractors: Organisation and functions of agricultural marketing in India. Stalk. Free Press. 6. Himalaya. Politics and Society in Rural India. 3. New York. Product life cycle and marketing strategy implications. Vasat. Arora. 5. 1982. Porter. Ashok.

2.New Product Development: Idea generation and screening. brand loyalty. brand image. Wiley. Brand Strategy. John A. Product verses corporate branding. Maloney Creating Brand Royalty. Product testing. Building Brands Directly. Basic branding concepts-brand awareness. Cowley. 1995. industiral. 1999. Richard D. Multiple branding. Branding Strategies: Importance of branding. Business analysis. Major Branding Decisions: Selecting a brand name. 4. Building Board Identity: A Strategy for success in a hostile market place. London. Test marketing and product launching. Cambridge. Understanding Brands. New York. 1991. David. Private versue national branding. London. Free Press. Czerniawskd. Kogan Page. NY. Aaker. 1990. Free Press. Concept development and testing. 3. 5. service brands. Upshaw. Brand extension decision. Murphy. (41) . Don. The Director Books. brand identity. Strategic Brand Management. Branding in Specific Sectors: Customer. J N. AMACOM. E-branding. MM-409 : E-COMMERCE Obnectives The objective of the course is to acquaint the students with the use of E-Commerce in competing markets. Kapferer. John. New York. Lyhh B. 1992. retai. Steward. Branding for international marketing. New York. 1991. 1996. 6. brand personality. Branding terminology. Brand Positioning and Re-launch: Brand building and commuication. Managing Brand Equity. Family versus individual brand names. Suggested Readings 1. brand equity. 7. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. MacMilan. A. & Michael W. P.

3.Electronic Commerce and online publishing: Online publishing strategies .Approaches Advertising and online publishing .Manufacturing Information Systems .Inventory Accounting Payment management .types . Electronic Commerce and Banking: Changing dynamics in the Banking Industry . 2000.Industry framework . Intranets and Supply Chain Management .size .structure of Financial Software Markets . and part McGreger. BPB Pub.Internet Vs. Delhi.Management challenges .Intranets and customer asset Management Customer asset management baiscs . (42) .Electronic Commerce and Retailing .Technology -Applications . Carpenter.Intranet based manufacturing logistics Management. 2000.electronic Payment systems : Electronic Payment Technology .Internet acess providers . HBS Press. H. Boston.Digital Cash . Online Services.electronic check .Financial Intranets .Managing retail supply chains .online sales force .Digital copyrights and Electronic publishing. Cady.Home banking Implementation approaches . Phil e Brands.Internet Services Providers .Supply chain application software .Treasury and Cash Management .Online retailing . Keen. Peter and Mark McDonlad Th e-Process Edge. G.Changing retail Industry Dynamics .Agile Manufacturing .Open Vs Closed modles Management issues in online Banking .. 1999. Intranets and Manufacturing: Integrated logistics. Intranets and Corporate Finance: Financial Systems . Suggested Readings 1. Delhi. Definition .Forces Fueling E-commerce . 2.The Corporate Digital Library Intelligent Agents.Course Contents Introduction to E-commerce.On-line Credit Card. Tata McGraw Hill.Software modules in Financial Information System .Energing Business requirements . WWW : concepts .online customer service and support Technology and Marketing strategy. The Internet.Transaction Accounting . .Human Resource Management Systems .

Oberoi. Samantha Shurety. Addison Wesley. Product Policy. International Institutions . 6.4. Common Markets. MM-410 : INTERNATIONALMARKETING Objectives The basic objective of this course is to acquaint the students with environmental. Bills of Exchange.Fiscal and Non-fiscal Barriers. “E-business with Net Commerce”. Commodity Boards etc. L. IMF. Global Electronic Commerce. Public Sector Trading Agencies. Rich. 2001. Import And Export Policy. Sundeep e-Security and You. Procedure and Documents Registration of Exporters. Delhi. WTO. Institutional Infrastructure for Export Promotion. 7. Tata McGraw-Hill. International Product Life Cycle. International Marketing Mix . (43) . 5. UNCTAD. Pricing Strategy and Distribution Strategy.Identification of Markets. Mann. Non-tariff Barriers. ECGC. Instruments of Payments . Constraints on International Marketing . Insurance. Free Trade Zones. Export Quotatons. institutional and decisional aspects of international marketing. 2000. Trading Partners . Customs Union. 2000. Letter of Credit . Singapore.Open Account. Catherine. Jason R. India and World Trade. Institute for International Economics. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Export Promotion Councils. 2001. Commodity Agreeements and GSP. Shipping and Transportation.Export Finance. IDG Books. Concept And Setting.World Bank. Marketing and Business. All questions will carry equal marks. Production and Clearance of Goods for Exports. Promotion Strategy. Course Contents International Marketing .Bilateral Trade Agreements. Washington.Definition. Economic Environment of International Marketing. “Starting an E-Commerce Business”. Economic Communities. DC. procedural. Direction and Quantum of India’s Exports. Distinctions between International Trade.. Negotiation of Documents. Delhi.

University of Delhi. Johri. 5. International Marketing. Global Marketing Management. Handbook of International Business. H. Prentice Hall. Prentice Hall of India. Dryden Press. 6. Marketing Framework for Service Businesses. Warren. Terpstra. Oriando. Marketing of Joint Ventures and Turnkey Projects. New Jersey. New Delhi. New York. Course Contents The Emergence of Service Economy. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Walter. Goods and Services marketing Marketing Challenges in Service Businesses. John Wiley. V. All questions will carry equal marks. 1995. 1991. 2. The Service Encounter. Nature of Services. International Marketing. Bhattacharya.Export Marketing: Strategies for Succes. Onkvisit. International Marketing. 4.Various Forms of International Business. Service (44) . 1995. Strategies for Success.Analysis and Strategy. 1991. Suggested Readings 1. MM-411 : MARKETING OF SERVICES Objectives The objective of this course is to develop insights into emerging trends in the service in a developing economy and tackle issues involved in the management of services on national basis. B.. Prentice Hall Inc. 3. T. The Service Classification. Englewood Cliffs. 1988. New Delhi. Service Management Trinity. Prinpalomi. Global Business Press. J J. Faculty of Management Studies. International Marketing. 7. Keegan. Vern and Sarathy. Service Product Development. R. 1980. The Service Consumer Behaviour. Sak and Shaw. Lalit M. I and Murray.

Demand-supply Management. Christopher H. 1996. Malcom and Payne. Prentice Hall of India. Managing Productivity and Differentiation in Service Organizations. Branding and Packaging of Services. Butterworth. 1993. 5. New Jersey. New Delhi. OBH-311 . Suggested Readings 1. Marketing Planning for Services. Christopher H. Service Marketing: Origin and Growth-Classification of Services Marketing of financial services . This course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the macro and micro levels. MANAGEMENT OF INDUSTRIALRELATIONS Objectives Organisational efficiency and performance are intricately interlinked with industrial relations. 4. Industrial Relations and the State. Prentice Hall Inc.A. Newton M P Payne. Lovelock. Lovelock. Zeithaml. a. New Jersey. Services Marketing. Industrial Relations and The Emerging Socioeconomic Scenario. the Essence of Services Marketing.3rd Sem.Advertising. 1996. Legal Framework of Industrial (45) . Global Business Press. Services Marketing. ORGANIZATION BEHAVIOURAND HRD .Designing of service strategy. McGraw Hill. Quality Issues and Quality Models. Prentice Hall Inc. Marketing of Services. All questions will carry equal marks. 1996. Course Contents Industrial Relations Perspectives. Englewood Cliffs. Englewood Cliffs. New Delhi.. Mcdonald. V A and Bitner. Verma. 1993. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Heinemann.. Managing Services: Marketing Operations and Human Resources. H V.Vision and Service Strategy. 2. M J.The Indian Scene . Recovery Management and Relationship Marketing. 6. New York. 3. 1995.

InterpersonalAwareness and Feedback Process. Group Decision Making. 2nd ed. ILO. Virmani. The Rayon Spinners The Strategic Management of Industrial Relations. 1988. Webb. OBH-312 : MANAGING INTERPERSONALAND GROUP PROCESSES Objectives The purpose of this course is to advance understanding regarding interpersonal and group processes and help the students to examine and develop process facilitation skills mainly through laboratory and other experience based methods of learning. Myth and Reality. New Delhi. 1982. 1988. Ramaswamy. Negotiation and Collective Settlements. Niland. Papola. & Katz Henry. Trade Union and the Employee. 6. Productive Bargaining and Gain Sharing. G. Industrial Relations and Technological Change. Labour Institutions and Economic Development in India.Relations. T S & Rodgers. Discipline and Grievance Management. Participative Management and Co-ownership.A. etc. Longman. 1994. Mamkoottam. Team Building. Melbourne. Interpersonal Trust. The Future of Industrial Relations. All questions will carry equal marks. J R. New Delhi. Sage. Interpersonal Comunication. 4. Group Synergy. Role and Future of Trade Unions. New Delhi. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Collective Bargaining. T. Group Cohesiveness. Richard D Irish. Suggested Readings 1. Vision Books. Oxford University Press. New Delhi. Participative Management vs. 1987. Course Contents Group as a Medium of Learning. Geneva. (46) . 3. K Trade Unionism. Industrial Democracy. 5. Illinois. 1994. 1992. B R. Beatrice. Homewood. Developing and Change. E A.. Oxford University Press. Trade Union and The Management. 2. Sidney & Webb. Kochan. Influence Processes. Collective Bargaining and Industrial Relations. Employee Empowerment and Quality Management.

Englewood Cliff.. Redeployment and Exit Strategies.A. etc. New Jersey.S. Organizational Behaviour: An Experiential Approach. Career Theory Handbook. Inside Organizations: Understanding the Human Dimensions London. Prentice Hall of India. Performance Planning. Sage. 1988. (47) . 3. Englewood Cliffs. HRD Climate.. OBH-313 : HUMAN RESOURCE PLANNING DEVELOPMENT Objectives The objective of this paper is to develop a conceptual as well as a practical understanding of Human Resource Planning. Essay in Interpersonal Dynamics. etc. Prentice Hall Inc. Mainiero. 1985. Moore. HRD is Strategic Organisations. Stock Taking. Suggested Readings 1. Prentice Hall Inc. Arthur. Human Resource Valuation and Accounting. 1991. LA& Tromley C L. Organizational Behaviour: Practical Readings for Management 5th ed. D. Work Force Flow Mapping. Kolb. W G. Bennis. D. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 1991. New Delhi. Age and Grade Distribution Mapping. 4. M.Suggested Readings 1. Dorsey Press. Course Contents Macro Level Manpower Planning and Labour Market Analysis. 1991. etc. M D. U. Potentials Appraisal and Career Development. 2. New Jersey.. Deployment and Development in organisations. Behavioural Factors in Human Resource Planning . Englewood Cliffs. Organisational Human Resource Planning. Human Resource Information System. 5th ed. Kolb.. 1979. Developing Managerial Skills in OB.Wastage Analysis. Models and Techniques of Manpower Demand and Supply Forecasting. Career Management and Career Planning. Prentice Hall Inc. TQM and HRD Strategies. Culture. Retention. All questions will carry equal marks. 5. QWL and Management of Change.

Dryden. 1995. Greenhaus. Suggested Readings 1. Blackwell. 4. New Delhi. G. C H. and Barker D. S R. B. 1987. 1996. Thomson. (48) . ButterworthHeinemann. Course Contents An Overview of Concepts of Organizational Change Effectiveness and Development. Human Resource Valuation: A Guide to Strategies and Techniques. Cross-Cultural Dynamics. The Process of Empowerment. M J. Boston. PrenticeHall of India. Oxford. H. J M. J H. 1993. Blackwell Publisher Ltd. Total quality and Human Resources: An Executive Guide. W E and Bell. Organization Development. French. Organizational Climate and Culture. Mabey. etc. Organizational Learning. 1995. Business Ethics and Corporate Governance. 5. Oxford. 1994. Effective Enterprise and Change Management. C and Salama. 1994. Quorum Books. Oxford. Conflict and Negotiatio. Kao. PWS-Kent. All questions will carry equal marks. Creativity and Innovation. Blackwell. 1992. etc. Skills of Change Agent. 2. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Kavanagh. Dale. 7. Sage. Developing Human Resource. R and Mabey. Anderson. C. Belkaoui. A R and Belkaoui. Oxford. Intergroup Behaviour and Collaboration. 3. Greenwood. 6. Career Management. Power and Politics. Strategic Human Resource Management. OBH-314 : ORGANIZATION EFFECTIVENESSAND CHANGE Objectives To familizrize the students with basic organizational processes to bring about organizational effectiveness and change. 3.2. Human Resource Information System: Development and Applications. New York. Management of Gender issues. New Delhi. 1995. A. Effective Organization and Social Values.

Training for Development.. Course Contents Training Proess . Suggested Readings 1. Vistaar. 1988. Khandwalla. Facilities Planning and Training Aids. Aldershot. 7th ed. U. London. Instructional Objectives and Lesson Planning. Pepper. 2nd ed. Prentice Hall of India. 7th ed. S P. Tata McGraw Hill. Buckley R & Caple. M and Kanungo R N. Mendonca. Training Evaluation. Developing Training Modules. All questions will carry equal marks. Aldershot.4.an Overview. 4. (49) . Jim. Training Methods and Techniques. R Pareek. 1990. Responsibilities and Challenges to Training Manager. 1995. New Delhi. Training Needs Assessment and Action Research. Managing the Training and Development Function. Kogan & Page. New Delhi. Lynton. The Theory & Practice of Training. 3. 1995. 7. OBH-412 : MANAGEMENT TRAININGAND DEVELOPMENT Objectives The purpose of this paper is to provide an in-depth understanding of the role of Training in the HRD. 6. Organization and Management of Training Function. Improving Training Effectiveness. Robbins. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions.4th Sem. Allan D. Work Motivation. New Delhi. Learning Process. Organisational Behaviour. 1996. 2. sage. and to enable the course students to manage the Training systems and processes. Organizational Behaviour. Beunet.. F. 1994. New Delhi. 5. Luthans. P N. Gower. Role. ORGANIZATION BEHAVIOURAND HRD . Training and Development in India. 1992. Training Climate and Redagogy. McGraw Hill. New York. Training Communication. 1984. Organisation Design for Excellence. Roger ed.

Sri Ram Center for Industrial Relations. 1991. and Bell. Intergroup and System. De Nitish. General OD Competencies. Lodon. 1980. Sage. Alternative Designs of Human Organizations. 1992. Course Contents Organization Change . M A etc. 6. Prentice Hall Inc. and Brown. 7. Future of OD.. Senge. Steps in OD. 3rd ed. Abad. D R. OD Skills. Ch. Evaluation of OD. 3. (50) . Organization Development Theory. 1990. Prentice Hall of India. French. Designing Interventions .an Over view. Jersey. Aldershot. French. Developing Effective Organization. All questions will carry equal marks. Reid. Gower. etc. Some Major Techniques of Planned Change. 4. 1992. 1988.5. Rae. Team. An Experiential Approach to Organization Development. How to Measure Training Effectiveness. etc.Interpersonal. New Delhi. 2. Practice and Research. The Fifth Discipline: The Art and Practice of the Learning Organization London. Training Interventions: Managing Employee Development. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 5. Approaches to Problem Diagnosis. P. Ahmad. L. Ethics of OD Professional. W H. Century. IPM. Harvey. 1990. Suggested Readings 1. Unive Book Stall. New Delhi. OBH-413 : ORGANIZATION CHANGE AND INTERVENTIONS STRATEGIES Objectives The objective of this paper is to make the students learn about the organizational change and prepare them as change facilitators using the knowledge and techniques of behavioural science. London. Organisation Development. New Delhi. D F. Englewood Cliffs. 3rd ed. W L. 1986.

and cummings. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Ishwar. Pareek. T G. Tata McGraw Hill. (51) . Dharni P. F E. Designing HRD Systems. West. & Sinha. 1995. Management of Change Through HRD. Managing Transitions : The HRD Response. 1992. methods and strategies for HRD. Case Studies of HRD in Indian Organizations. New Delhi. Dayal. 2. Organization. Staffing HRD Function. HRD Approaches for coping with Organisational Changes.6.. Maheshwari. HRD Intervention. D. Concept. 7. New Delhi. P. Challenges. 1982. New Delhi. etc. Kohli. 3rd ed. etc. Dharni P. Suggested Readings 1. 5. HRD . Development and Change. All questions will carry equal marks. Dharani. Vision. Course Contents Field of HRD . Consultants and Consulting Styles. 1985. Huse. New Delhi. ISTD. 1996. Developing HR Strategies. New Delhi. HRD System Design Principles. 1993. HRD for Workers.Global Challenges & Strategies in 2000 A. Tata McGraw Hill. 4. HRD Climate and Practices in India. U. Design &Administration of Select HRD Systems. Sinha. Successful Applications of HRD. 1991. 3. Dayal. New Concepts.Concepts. Uddesh & Sinha. Goals. New York. B L. New Delhi. OBH-414 : HUMAN RESOURCE DEVELOPMENT : STRATEGIES ANDSYSTEMS Objectives The purpose of this course is to facilitate an understanding of the concepts. Ishwar.

Kent Publishing. Selection. Cross Cultural Differences and Managerial Implications. Alternative Approaches & Strategies of Human Resource Development. S. International Dimensions of Human Resource Management 2nd ed. Wadsworth. Cross Cultural Communication and Negotiation. 2. G. Chicago. HRD: The Indian Experience. etc. 7. International Dimensions of Organizational Behaviour. N J. Cross Cultural Research Methodologies and Hofstede’s Hermes Study. 4. Cultures Consequence: International Differences in Work Related Values. P J. All questions will carry equal marks. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. London. Selection Criteria for International Assignment. New Delhi. MNG and Compensation System. Cases and Readings in Cross Border Management.6. Bartlett. 3. Human Resource Management in Global Organisations. Irwin. India. Rawat. Structural Evolution of Global Organisations. 1995. Adler. Cross Cultural Leadership and Decision Making. C and Ghoshal. Silvera. etc. Hofstede. 1994. 1984. D N. Rao. 1988. 1991. Course Contents Human and Cultural Variables in Global Organisations. Boston. Source. Dowling. Jaipur. 1991. T V. California. Suggested Readings 1. Transnational Management: Text. Sage. (52) . Compensation and Appraisal in Global Perspective. OBH-415 : CROSS CULTURAL AND GLOBAL HUMAN RESOURCE MANAGEMENT Objectives The objective of this course is to develop a diagnostic and conceptual understanding of the cultural and related behavioural variables in the management of global organisations.

1994. R. Black Well. West Publishing. D and Puffer. 7. Marcic. Camb. Management International: Cases. Blackwell. International Management: Cross Cultural dimensions. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions..5. Cambridge Massachusetts. etc. 6. Exercise and Readings. All questions will carry equal marks. Mendenhall. 1994. (53) . Mass. Paul. M. S M.. St.. 1995. Global Management.. Mead.

Non-Banking Financial Services Firms. V. Interdependence and Dependence. World Financial Environment. World Economic Growth and the Environment. Offshore Financial Centers. Globalization with Social Responsibility. International Business Diplomacy: Negotiating an International Business. Operation Management in International Firms. The Finance Investment and Taxation Decisions of Multinationals. The External Environment. Country Evaluation and Selection. International Banks.K. London. Globalization and Human Resource Development. Consortium Approaches.INTERNATIONALBUSINESS . the Economic and Political Environment. Shivaramu. Technology and Global Competition. (54) . Alworth. Suggested Readings 1. Tariff and Non-Tariff Barriers. Issues in Asset Protection. New Delhi. Determinants of Exchange Rates. and S. International production.3rd Sem. International Business Environment and Business. WTO. The Human Cultural Environment. 1988. Bhalla. Julian S.Government Influence on Trade Investment. 2. World Financial Environment. Internationallzation of Service Firms. Stock Markets. Joint Ventures. Theories and Institutions: Trade and Investment . Multilateral Settlements. Euro-currency Market. Basil Blackwell. IB-315: INTERNATIONALBUSINESS ENVIRONMENT Objectives The primary objectives of this course are to acquaint the students to emerging global trends in business environment. Course Contents International Business : An overview . Global Competitiveness. Licensing. Cross-national Cooperation and Agreements.Types of International Business. Export Management. Foreign Exchange Market Mechanism. Regional Blocks. Influence on Trade and Investment Patterns and Macroeconomic Management. Determination of Trading Partner’s Independence. External Relations Approach.

1986. and Stopnehill. New York. Import Licensing and other incentives. DOCUMENTATION ANDLOGISTICS Objectives The aim of the course is to acquaint the students with the export-import procedures. Foreing Exchange regulations and Formalities. Role of Cleaning and Forward Agents. Shipment of Export Cargo. John D and Radebangh. Daniel. Negotiations of Documents with Banks. Eiteman. Custom Clearance of Import Cargo. Processing of an Export Order. Elements. 1993. 5th ed. Course Contents Documentation Framework . Business Risk Coverage-Cargo. Credit and Foreign Exchange Risk coverage. Dispute Settlement. V. and Tramps. Indian Shipping: Trends.Exim Documentation. Uniform custom and practices (UCP).K. Custom Clearance of Export Cargo. Liners. New York.. Legal Dimensions. Inspection Concept Scheme and Procedures. Procedures and documentation for availing export incentivesDuty draw backs. Addision Weley. World Shipping: Structure. Structure. Formation. Quality Control and Pre-Shipment. Cargo Insurance. D. IB-316 : EXPORT-IMPORT PROCEDURES. Excise clearance of cargo. Containerisation and other developments. Instruments and methods of Financing Exports including credit and collections. International Economy: Liberalisation Process.3. Addision Wesley. Concepts of Dry (55) .K. Lee H International Business. documentation and logistics. 1989. International Business Contracts: Types. All questions will carry equal marks. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions.Anmol. Freight and Structure. Conference System. Bhalla. New Delhi. 5. International Agreements and Conferences on Sea Transport. At Multinational Business Finance. 4.

Course Contents India’s Foreign Trade in the Global Context. Role of State Trading Organisations in Foreign Trade. Ramu. 1995. Export Credit Insurance. Import and Export Control Orders. Desai. H. Government of India Handbook of Import . Import Substitution and Export Promotion Policies. Trade Control in India.. Major cometitors.. Delhi. V. All questions will carry equal marks. 1988.Export Procedures. Indian Shipping Perspectives. Delhi. Anupam. Anupam Pub. Exchange Control in India. Delhi. Paras Ram Export: What.B. Commodity Boards/Product Export Development Authorities. Machinery for Consultation. Specific Service Institutions.Port. Export (56) Note: The examiner will set eight questions in all andthe students would be required . Export Promotion Councils. Pub. Freight rate structure. Import and Export Licensing System. Export Processing Zones. Foreign Trade (Development and Regulation)Act.. to attempt any five questions. Major Import commodity Groups. Air Transport: International setup. 3.Thrust area commodities . and S.K. International Business Environment and Management 5th ed. Infrastructure support for Export Promotion. Containerisation. 2001. Anmol.their trend. Suggested Readings 1. problems and prospects. 2. Where and How. Deferred Payment System and the Role of EXIM Bank of India. Bhalla. Directional Pattern: Major export commodities . IB-317 : INDIA’S FOREIGN TRADE POLICY Objectives To acquaint the students with recent trends in India’s foreign trade. 4. Recent Trends in India’s foreign trade. and management and policy related issues in foreign trade in the global context. Structure and Equilibrium of India’s Balance of Payments. Blanket Permit System. Export incentives: Financial and Fiscal.

Currency Swaps. Export Performance and Export Marketing Strategies.K. Suggested Readings 1. Currency Futures. S. Organisation of the Exposure Management Function. Delhi. Organisation of the Foreign Exchange Markets. Exposure Management Techniques. Cross Rates. Alternative Strategies for Exposure Management. Official and Free Market Rates. Quoting Forward Rates. Spread. Bhashyam. 2. Internatioal Business Environment and Management. Corporate Exposure Management: Alternative Definitions of Foreign Exchange Risk. Delhi.K. 4. Commonwealth Pub. Sri Ram Expot Marketing in India’s New Manufactures. V..Oriented Units and Export and Trading House Schemes: Multilateralism and Bilateralism in India’s International Business. and hedging against exposure risk. Course Contents Types of Foreign Exchange Markets and Transactions. Currency Options. Export Promotion in India: The Institutional Infrastructure. 2001. University of Delhi. Delhi. 1986. Cambridge University Press. 1988. Exposure Information System.. IB-318 : FOREIGN EXCHANGE MANAGEMENT Objectives To acquaint the students with the mechanism of the foreign exchange markets measurement of the foreign exchange exposure. All questions will carry equal marks. Dhanna. Bhalla. 1976. Delhi. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. 8th ed. Nayyar. 3. Jain. 5. Commonwealth Pub. 1988. Parameters and constraints on Exposure Management: (57) . Forward Rates. Anmol. Deepak India’s Export and Export Policies in the 1960s.. S. Quoting Foreign Exchange Rates.

All questions will carry equal marks.J. London. FEMA. Allyn and Bacon. New Delhi. Country Risk Analysis. 1995. Exchange Risk and Corporate International Finance. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. 2nd ed.. 4. Evolution of the International Monetary and Financial System.Z. 1987.An overview. Bhalla. 2.The Foreign Investment Decision. Financial and Socio-Political Factors. Shapiro. N. Cost of Capital and Capital Structure of the Multinational Firm. 2001. 1978. Sutton. New York Institute of Finance. International Financial Management. IB-416 : INTERNATIONALFINANCIALMANAGEMENT Objectives The objective of this paper is to give students an overall view of the international financial system and how multinational corporations operate.K. INTERNATIOALBUSINESS : 4th Sem. Aliber. Dividend Policy of the Multinational Firm. Long-term Financing.. Multinational Capital BudgetingApplication and Interpretation.C. V. 3. A. Trading in Currency Options. (58) . Suggested Readings 1. Anmol. International Financial Management. R. Macmillan. Political Risk Management. Technical Analysis. W. Tax Treatment of Foreign Exchange Gains and Losses. Course Contents Multinational Financial Management .H.Theory and practice of Forecasting Exchange Rates-Economic Fundamentals. Long-run Investment Decisions . Luca Cornelius Trading in the Global Currency Markets. Boston. Prentice Hall. 1979. Taxation of the Multinational Firm.

Buckley.K.A.. International Institutions . Englewood Cliffs.Suggested Readings 1.. Marketing and Business. Economic Environment of International Marketing. India and World Trade. IMF. Kim. Miami Florida. 1996. Alan C. Prentice Hall of India. All questions will carry equal marks. suk and Kim. Trading Partners . Distinctions between International Trade. 1993. New York.Fiscal and Non-fiscal Barriers. Shapir. Kolb. 5. Non-tariff Barriers. International Financial Management. Course Contents International Marketing . Import and Export Policy. Prentice Hall Inc. Production and Clearance of Goods for (59) . V. Public Sector Trading Agencies. New Delhi. GATT. Constraints on International Marketing . New Delhi. Bhalla. Direction and Quantum of India’s Exports. Commodity Boards etc. Free Trade Zones. 2nd ed. Procedure and DocumentsRegistration of Exporters. New Jersey.. Multinational Finance. Seung. 4. Abdullah. Common Markets. Economic Communities. procedural. 2001. Prentice Hall Inc. 2. Export Promotion Councils. F. Adrian. ECGC. Multinational Financial Management. Institutional Infrastructure for Export Promotion. UNCTAD. Customs Union. Financial Management for the Multinational Firm.Definition. Global Corporate Finance: Text and Cases.World Bank. Commodity Agreements and GSP. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Anmol. Concept and Setting. 1987. IB-417 : INTERNATIONALMARKETING Objectives The basic objective of this course is to acquaint the students with environmental. 2nd ed.Bilateral Trade Agreements. Export Quotations. 3. 1995.. institutional and decisional aspects of international marketing.

International Marketing Mix . 6. Dryden Press.Exports. B. Global Marketing Management Englewood Cliffs. International Marketing: Strategies for Success. Oriando.Open Account. Environment Variables in Global Business. Suggested Readings 1. 1995. Faculty of Management Studies. 2. 3. T. Global Business Press. Lalit M. 4. Keegan. New Delhi. Promotion Strategy. International Marketing:Analysis and Strategy. Export Marketing : Strategies for Success. Various Forms of International Business. Marketing of Joint Ventures and Turnkey Projects. Pricing Strategy and Distribution Strategy. 1988. 5. University of Delhi. John Wiley. R. Insurance. 1991. Onkvisit. Product Policy. Shipping and Transportation. Prentice Hall Inc. All questions will carry equal marks. International Product Life Cycle. 1980. Instruments of Payments . Walter. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. International Marketing. Johri. Bills of Exchange. Terpstra. IB-418 : GLOBAL HUMAN RESOURCE MANAGEMENT Objectives The objective of this course is to develop a diagnostic and conceptual undertaking of the cultural and related behavioural variables in the management of global organisations.Identification of Markets.Export Finance. Vern and Sarathy. Sak and Shaw. Negotiation of Documents. New Delhi. New Jersey. Prentice Hall of India. 1995. 1991. Human and Cultural Variables in Global Organisations.. Growth and Evolution. Warren. Handbook of International Business. Course Contents Global Business. J. Cross Cultural Differences and (60) . New York. Letter of Credit . I and Murray. Bhattachary.J.

S. Western and Eastern Management Thoughts in the Indian Context.J.Managerial Implications. Transnational Management: Text.. International Dimensions of Human Resource Management. London. G. Mead. All questions will carry equal marks. Hofstede. 6. Comparative and Maltinational Management. IB-419 : E-COMMERCE Objectives The objective of the course is to acquaint the students with the use of E-Commerce in competing markets. Ethics in International Business. Wadsworth..M. Kent Pub. Marcis. Internationl Management : Cross Cultural Dimensions.. Boston. 1986. Mass. 1991. (61) . Bartiett. Adler. St. Suggested Readings 1. Ronen. S. 2. New York. Paul. Irwin. Structural Evolution of Global Organisations. 1994. Dowling.J.. Cases and Readings in Cross Border Management. Cross Cultural Research Methodologies and Hofstede’s Hermes Study. 5. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Chicago. 1995. Black well. Cross Cultural Communication and Negotiation. S. 4. California. 1994. 7. 1994.. N. John Wiley. 1984. Camb. Exercises and Readings. International Dimensions of Organizational Behaviour. Management International: Cases. Sage. Human Resource Management in Global Organisations. Cultures Consequence: International Differences in Work Related Values. West Publishing. 2nd ed. P. D and Puffer. C and Ghoshal. etc. R.. 3. Cross Cultural Leardership and Decison Making.

Electronic Advertising and online publishing: Online publishing Strategies .Intranet bases manufacturing logistics Management.Internet Services Provdiers .Industry framework ..Emerging Business requirements . Carpenter. HBS Press.Internet access providers .Forces Fueling E-commerce . and part McGreger.Digital Cash . 1999. G. Suggested Readings 1.changing retail Industry Dynamics . 2000.Financial Intranets . Institute for International Economics.Management challenges . 2. Washington. .online customer service and support Technology and Marketing strategy.electronic check . Intranets and Manufacturing: Integrated logistics. WWW: Concepts .Software modules in Financial Information System . Cady.Technology -Applications . Mann.The Corporate Digital Library . Intranets and Corporate Finance: Financial Systems . 3.Home banking Implementation approaches .Manufacturing Information Systems . Delhi.Managing retail supply chains . Delhi.Digital copyrights and Electronic publishing. Intranets and Supply Chain Management . Catherine.H. 4.online sales force . (62) .Treasury and Cash Management . Boston.2000.On-line Credit Card: Electronic Commerce and Banking: Changing dynamics in the Banking Industry . L.Open Vs Closed models Management issues in online Banking .Inventory Accounting Payment Management . Phil e Brands. Global Electronic Commerce.Agile Manufacturing . 2000.Intelligent Agents. The Internet. BPB Pub.structure of Financial Software Markets .Internet Vs.Supply chain application software .types .Electronic Payment systems: Electronic Payment Technology .electronic Commerce and Retailing . Keen. Online Services.Online retailing . DC.Transaction Accounting . Definition.Approaches Advertising and online publishing .Course Contents Introduction to E-commerce. Peter and Mark McDonlad Th e-Process Edge. Tata McGrawHill.Intranets and customer asset Management Customer asset management basics .Human Resource Management Systems -size .

. Production and HRM. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Executive Information Systems and their Applications. PROLOG . IDG Books. Al Based Systems. Suggested Readings 1. Addision-Wesley. All questions will carry equal marks. Delhi.A Tool for Al Programming. Development of a Expert System Model for a Functional Area. Artifical Intelligence. Decision Modeling Exercises. Development of Planning Models in Various Functional Areas. Ivan. Modeling of Multiobjective and Analytic Hirarchy Process. Role of Decision Support Systems in Business. Singapore. ITM-319 : MANAGEMENT SUPPORT SYSTEMS Objectives This course has been designed to develop an understanding of the concepts and application of Information Technology based Management Support Systems.A Need for Decision Support. Finance. INFORMATION TECHNOLOGYMANAGEMENT -3rd Sem. Jason R. Fuzzy Knowledge in Rule-Based Systems. “E-business with Net Commerce”. 7. Samantha Shurety. Working on an Expert System Shell. Use of DSS Technology for Marketing. Addison Wesley. 2001. Delhi. Expert System Shells. Introduction to Integrated Financial Planning System for Financial Modeling. “Starting an E-Commerce Business”. (63) . Need and Application. Prolog: Programming for Artificial Intelligence. 2nd ed. Rich. Group Decision Support Systems. Course Contents Overview of CBIS Applications. 2001. Decision Making Concepts . Oberoi. Modeling in Decision Support. Tata Mcraw-Hill. 1990. 6.5. Sundeep e-Security and You. California. Bratko. Spread Sheet Software Systems as DSS Tool. 2000.

Viva Books. New Jersey. Modulation. Explosion and Normalization. New Jersey. Decision Support & Expert Systems. Rolph. Decision Analysis. 5. New Delhi. E. 6.. ITM-320 : SYSTEMANALYSISAND DESIGN Objectives This course is aimed at developing an appreciation of Analysis and Design of computer based commerical data processing systems. New Jersey Prentice Hall Inc. Detailed Design. Project Selection. Englewood Cliffs.the changing scenarios .2.. Decision Support Systems. Methodologies Available. Prentice Hall Inc. 1990. 1988.details of SDLC approach. Systems Development Life Cycle. Turban. Feasibility Study. System Requirement Specification and Analysis. 1995. All questions will carry equal marks. Prentice Hall Inc.Introduction to different methodologies and Structured System Analysis Problem identification-requirement analysis: tools and techniques-feasibility analysis -Operatinal. Tata McGraw Hill. Paul. Patterson. 3. Englewood Cliffs. Jayashankar. Data Dictionaries. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. New York. 2nd ed. Expansion. Sprague.. Tools for Analysis and Design of Business Systems. Data Flow Diagrams. 7. Course Contents Overview of Systems Analysis and Design. Dan W. Business Systems Concept. Software applications today . Process Organisation and Intersections. Michael W. R. Module (64) .. Introduction to Artificial Intelligence and Expert Systems. Macmillan. Decision Trees and Tables. Davis. Decision Support. New Delhi. How to Choose and Use an Executive Information System. 1990. Structured TechniquesAvailable. Ralph H. Need for Structured Techniques. Decision Support for Management. Englewooed Cliffs. 4. Technical and Economical Feasibility .1989.

Coad. Suggested Readings 1. New Delhi. 5. Testing Techniques Available. New Delhi. File Design. Yourdon Press. System Controls and Audit Trails. Rajaraman. Hardware and Software Selection. 1991. 7.. Hawryszkiewyez.. Documentation Tools. Analysis and Design of Information Systems. conversion and Operations Plan. Vendor Selection. 3. Benchmarking. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Project Management Techniques for Managing Software Projects. 1991. New Delhi. Introduction to Systems Analysis and Design. Foundations of Business Systems. All questions will carry equal marks. 1992. Prentice Hall of India. Marco. 2nd ed. Prentice Hall of India. Shitten. SystemsAnalysis and Design. T. Peter and Edward. Awad. I T. Operating system Selection. Object-OrientedAnalysis. 1991. System Control and Quality Assurance. Managing Data Processing in an Organisation. Yourdon. System Analysis and Design Methods. Prentice Hall of India.. Fort Worth. 2. 6. 2nd ed. New Jersey. Data Processing Setup. 2nd ed. Data Base Design. Language Processors. J L. Yourdon Press. It provides the students an (65) . Structured Analysis & System Specification. 1990. Galgotia. ITM-321 : DATABASE MANAGEMENT SYSTEMS Objectives This course has been designed to introduce the students with the applications of systems designed to manage the data resource of organizations.Specification. etc. Dryden Press.D. V. Performance and Acceptance Testing Criteria. Van Over. 1989. HardwareAcquisition. Elias M. David. Englewood Cliff. New Delhi. 4. 1994. New Delhi. System Administration and Training.

New York. Suggested Readings 1. Peter and Edward. Englewood Cliff. Distributed Data Base Systems. 1991. Implementation and Maintenance Issues. Normalization and Logical Design. Ziff-Davis Press. On-line Data Bases. Yourdon. David M. File Processing and Access Methods. and Responsiveness. Object-OrientedAnalysis. Structured Query Lanaguage. Salemi. Client/Server Data Bases. Various Data Base Management Models. Study of a Relational Database Management Systems for Successful Implementation of Distributed Systems. 2nd ed. Course Contents Data Prcessing Concepts. Emeryville. Fred R and Hoffer. Redwood City. Evaluation Criteria. Distributed Data Processing Systems and a Need for Database Environment for such a System. Guide to SQL.. Re-organisation Problems. Database Management. 2. 6. Jeffrey. Query Languages for Relational Database Management Systems. Database Administration. Taxonomy of Data Management Systems. Boston and Fraser. Functions of Transaction Processes and their Communications Interface with Database Management Systems. 1993. Object Oriented Data Bases. 1990. Kroenke. New Jersey. coad.. Capacity. 4. Systems and Developers Manuals for an RDBMS such as Oracle. Philip J. Joe. Managerial Issues Related to Data Base Management. (66) Note: The examiner will set eight questions in all andthe students would be required . McFaddeen. 5. Design. All questions will carry equal marks. Benjamin-Cummings. McMillan. Yourdon Press. Pratt. Physical Database Structures. Performance Analysis. 4th ed. A. 3rd ed. Implementation. 3. California. Recovery Issues. Data Structures. 1992. A.opportunity to study the hands-on implementation of a database corporate environment.. Evaluation of Commercially Available Software Systems with Managerial Emphasis on Tradeoffs Among Cost. to attempt any five questions. Database Processing : Fundamentals. 1991.

audio and video. Coleman. Pat and Peter Dyson Intermets BSP Pub. Samantha Shurety. 6.Digital Signatures. Tata McGraw -Hill. Only theory Included for lab only (not for the theory exam) Suggested Readings 1. Starting an E-Commerce Business. Course Contents Authenticating HTML *: Building Blocks of HTML.Hill.Alberto Manual and StephenAsburyActive Server Pages 3.. IDG Books. Jason R. IDG Books. 4.Cryptography . Rich. 1997. vi editior. “E-business with Net Commerce”. LINUX: Basic features. 3. 2001. 2. JAVA-ODBC.Adding Images. * LINUX Commands. Oberoi. 2000. 2000. Delhi. Page Design. Delhi. Richart. 2001. Cyber Laws. Delhi. Singapore. (67) . SCRIPTS: Java Scripts VB Scripts. Site Design. # Com Concepts : Dot Com companies.Encryption and decryption of data . Hybrid companies. Tata McGraw . Pter and Mark McDonal The e-Process Edge. 2000. Elements of Shell Programming. Linking HTML Documents.ITM-322: INTERNENT PROGRAMMING FOR E-COMMERCE Objective The objective of the course is to familiarise the students with the internet programming for e-commerce. Addition Wesley. Security of Data Transfer . Keen. Delhi. # # ** * # ** Configuration and Features of Internet Information Server (118) Configuration and features of Apache Web Server SERVER Side Programming Using PERL. ASP Involves Programming. sundeep e-Security and You. 5.

security and privacy issues technologies for E-Business. EDI and E-Business-business opprotunities .implementing change -change management . R.7. Post ERP.Managing changes in IT organisation Preparing IT infrastructure . Supply Chain Management: The concept of value chain differentiation between ERP and SCM SCM for customer focus-need and specificity of SCM-SCM scenario in India .Measuring benefits of ERP . & J. Reengineering Concepts: The emergence of reengineering concept .Integrating with other systems.BPR & ERP. 1999. Garbus Optimizing SQL Server. Schneider.CRM solutions. All questions will carry equal marks.. ITM-420 : ERP Objective To make the students able to participate in planning and implementation of advanced enterprise-wide systems and technologies in their career. Course Contents Enterprise Resources Planning: Evolution of ERP-MRP and MRP II-problems of system islands-need for system integration and interface-early ERP Packages-ERP products and Markets-opportunities and problems in ERP selection and implementatio. INFORMATION TECHNOLOGY MANAGEMENT : 4th Sem. N J.basic and advanced business modesl on internet . 7.internet banking and related technologies . Modules in ERP: Business Modules of ERP Package.Identification of re-engineering need-preparing for reengineering . (68) .Evolution of E-Commerce.concept of business process rethinking of proceses . Robert D. E-Business: Introduction to 1-Net technologies . PrenticeHall. ERP implementation: Identifying ERP benefits team formation-Consultant intervention Selection ERP-Process of ERP implementation . Future and Growth of E-Business. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions.products and markets of SEHL issues in selection and implementation of SCM solutions .

E-R Model and E-R diagram Examples and Exercises. Advanctages and Disadvantages of a Database. Lucie Press. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions.Table and View Create. Network Model and Relational Model. Second Normal Form and the Third normal Form.Object Oriented and Record Based models. Examples and Exercises. Backup and Recovery. LAB: SQL & MS Access. 2000. Savepoint. History Data Modeling .F. Carol A. adding data to the database.Server and ODBC connectivity.Select.retrieving data. Integrity Constraints. Alter. Drop Integrity Constraints. Tata McGraw. St. Normalisation techniques . Concurrency. Ptak. Rollbakc.System Catalogue. Update. Hammer.Suggested Readings 1. comparison and logical operators. Transaction Processing . Distributed Database and Distributed Data Access. Views. Insert. Alexix Countdown 2000. Arithmetic.DML commands . All questions will carry equal marks. & Eli SChragenheim ERP. 3. updating data to the database and deleting data.use of WHERE. Micheal and Jamts Chamby Reengineering the Corporation. Locking Access Control. Codd’s 12 Rules for a relational Database. 1997. GROUP BY and Group Functions.Database and DBMS Software. Commit and Rollback. SOL: SOL Language . Introduction to Client . Databse concepts Transaction Management. Multi table queries.Commit. Hierachical Model. E. Properties of a Transaction. summarising data. Auditing. (69) . 2. Contents RDBMS: Introduction . Three Layered Architecture. Data Dictionary . DDL Commands . ORDER BY. NY. Simple queries . Leon.First Normal Form. ITM-421 : RDMBS & SQL CONCEPTS Objective The students are to be provided baisc understanding of the RDBMS & SQL and the skills to make use of these in business organisations. Delete. Sub-queries. Data Integrity.

IDG Books. Building Applications: Business analysis. Starting an E-Commerce Business. organisation of FORMS. Addition Wesley. Keen. ORACLE FORMS Module: Application development using FORMS 5. operators. Backup and recover. Delhi. minimising redundancy. Contents Refresher to Oracle RDBMS : Defining a data base. Coleman. 1997. Garbus Optimizing SQL Server 7. IDG Books. normalising the design. trigger and their types. Pter and Mark McDonal The e-Process Edge. Alberto Manual and Stephen Asbury Server Pages 3. Oracle Utilities: Exporting and importing data base information. Oracle tools. sundeep e-Security and You. 2001. calculated fields. 2000. Oberoi. group setting. entity relationship model.. Delhi. r. execution of forms : REPORT Module: Types of reports.Integrating graphics with forms and reports. 3.Error handling . Singapore. DML. Tata McGraw .data types. PL/SQL control structures . Graphics Module: Designing graphics . ITM-422 :APPLICATION DEVELOPMENT USING ORCALE Objective The objective of the course is to acquaint the students with the application development using ORCALE in modern busines analysis and management. 2000. 5. 2. “E-business with Net Commerce”. painting canvas. Text settings. Jason R. Delhi.Suggested Readings 1. 1999. All questions will carry equal marks. SQL & PL/SQL/PL SQL command summary . trigger command syntax. Samantha Shurety. Schneider. 7. defining columns and Keys.Hill. Robert D. default form Forms process. loading data from foreign files. & J. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Delhi. Richart. 4. 2001.Hill. modifying. (70) . Tata McGraw . previewing a report. PrenticeHall. Rich. Pat and Peter Dyson Intements BSP Pub. formalising the report. running a report. organisation of data in Oracle. 2000. 6. DDL. N J.

Measurement and Refinement. The New-New Imperatives. 2000. ITM-423 : e-CRM Objective Customer Relationship Management (CRM). A Roadmap for Success : The Knowledge-Enabled Customer Relationship Management Roadmap. at a high level. 3. Developer 2000. and eliminate some of the mystery around CRM. Robert J. Contents : Introduction : Knowledge Management.. The New Economy’s New Face. All questions will carry equal marks. Prentice Hall. e-Business. Oracle Press. 4. This course is intended to educate. Ivan Commercial Application Development Using Oracle Developer 2000. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Bayross. 2000. Oracle Developer 2000 Handbook. Lulushi. (71) . 1997. Knowledge-Enabled Customer Relationship Management. Knowledge Management. The New Digital Landscape. Hipsley. about CRM. transactions. and CRM. data base. Customer Relationship Management. How We Got Here. BPB Pub.normalization data integrity. Delhi. updation. Muller. 2. Understanding E-Business : CRM and KM. Change Management. Getting Down to e-Business. Paul Developing client server application with Oracle. planning and designing the forms for updation and enquiry managerial reports generation (Individual groups to identify projects and build their own application) Selected Reading 1. Albert Developing Oracle Forms Application. Sams Publishing. 1997. Generates competency in transforming organisations into customer-centric enterprises. Phase I : Evaluation and Strategic Alignment Phase II : Infrastructural Development and Development Phase III : Leadership. The Long-Winded Road.

Long-Term Considerations. A. Building an Implementation Team : Tasks ad Expertise. Tata McGraw Hill. Alex Berson. All Rights Reserved by : Directorate of Distance Education Guru Jambheshwar University of Science & Technology. 2.Analyzing the Business Environment. Results Driven Incremental. Looking Beyond the Waterfall. An overview of Big-Bang. 2000. Suggested Readings 1. Berry. Michael J.125001 (72) . The KCRM Architecture Integration. 3. Results-Driven Development and Deployment : Hidden Costs and other Surprises. Customer Knowledge Management : Technology Framwork. Stephen Smith. New Delhi. Audit and Analysis : Why Audit Customer Knowledge ? Initiating the Audit.Aligning Strategy and Technology Choices : Getting Past the Innovator’s Dilemma. Leadership.Blueprinting the Technology Infrastructure : Design Challenges. Understanding the Context Strategic Technology. Gordon Linoff/1997. Data Mining Techniques: For Marketing. Kurt Threarling. Building Data MiningApplications for CRM. Reference Measures and Methodological Choices.A. Berry and Gordon Linoff. Team Composition. The Audit Method. John Wiley. 2001. The Customer Lifecycle. Michael J. The KCRM Strategic Framework. Risk Assessment and Common Pitfalls. Documenting Customer Knowledge Assets Using the Audit Results to Drive KCRM. Sales and Customer Support. Mastering Data Mining : The Art and Science of Customer Relationship Management. Systems Development Methods. Hisar .

(73) .

Sign up to vote on this title
UsefulNot useful

Master Your Semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master Your Semester with a Special Offer from Scribd & The New York Times

Cancel anytime.