DIRECTORATE OF DISTANCE EDUCATION

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR

COURSE CURRICULUM FOR MASTER OF BUSINESS ADMINISTRATION THROUGH DISTANCE EDUCATION
THE PROGRAMME TARGET GROUP Master of Business Administration (Through Distance Mode) is a four semester plus project programme and has been designed to cater to the senior level managerial requirements of business and industry. The target clientele among others are : I. II. III. Who intend to pursue higher studies while in employment or selfemployment. Who intend to acquire master’s degree in business administration while pursuing studies simultaneously for any other course. Who are residing in such remote areas where facilities for the studies in MBA are not available. The evaluation will be done on the basis of performance in the written examination. Each paper will carry 100 marks (Except Paper CP-403). The duration of written examination for each paper shall be three hours.
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EVALUATION :

PROMOTION AND SPAN PERIOD
(i) (ii) (iii) The span of the programme is five years from the date of commencement of the programme. The minimum marks for passing the examination for each semester shall be 40% both in each paper and aggregate for all the courses of the semester. The degree shall be awarded to successful students on the basic of the combined results of the first year and second year as follows : (iv) Securing 60% and above Securing 50% or more but less then 60% marks Securing less then 50% marks : : : Ist Division IInd Division IIIrd Division

A student to be eligible for award of degree has to clear all the papers offered during the programme with in the span of five years.

COURSE SCHEME : FIRST YEAR SEMESTER -I
Course Code Course Title Division of Marks TOTAL MARKS CP - 101 CP-102 CP-103 CP-104 CP-105 CP-106 Management Process Organizational Behaviour Managerial Economics Environment Management Accounting for Managers Business Communication Computer Applications in Management
(2) 100 100 100 100 100 100

Duration of Exams

3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs.

SEMESTER-II CP-201 CP-202 CP-203 CP-204 CP-205 CP-206 Human Resource Management Financial Management Marketing Management Production and Operations Management Statistical Analysis Research Methodology 100 100 3 Hrs. 3 Hrs. 100 100 100 3 Hrs. 3 Hrs. 3 Hrs. 100 3 Hrs.

COURSE SCHEME : SECOND YEAR
During Second year in addition to compulsary papers and project studies, a student will have to choose one specialization area comprising four papers in each of the third & fourth semesters.

SEMESTER-III
CP - 301 CP - 302 Business Policy and Strategic Analysis Business Legislation 100 3 Hrs. 100 3 Hrs.

(Plus all the four papers from any one area of specialization)

SEMESTER-IV
CP-401 CP-402 CP-403 Entrepreneurship Development Research Project Comprehensive Viva-voce
(including Viva-voce on Research Project)

100 100 50

3 Hrs.

(Plus all the four papers from any one area of specialization)
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LIST OF PAPERS OF VARIOUS SPECIALIZATION AREAS 3RD SEMESTER FM-303 FM-304 FM-305 FM-306 4TH SEMESTER FM-404 FM-405 FM-406 FM-407 MARKETING 3RD SEMESTER MM-307 MM-308 MM-309 MM-310 Advertising Management Sales Management Consumer Behaviour Rural Marketing 100 100 100 100 Management of Financial Services Project Planning. Analysis and Management International Financial Management Financial Derivatives 100 100 100 100 Corporate Taxation Security Analysis and Investment Management Management of financial Institutions Principles of Insurance and Banking 100 100 100 100 (4) .

4TH SEMESTER MM-408 MM-409 MM-410 MM-411 Product and Brand Management E-Commerce International Marketing Marketing of Services 100 100 100 100 ORGANIZATION BEHAVIOURAND HRD 3RD SEMESTER OBH-311 OBH-312 OBH-313 OBH-314 4TH SEMESTER OBH-412 OBH-413 OBH-414 OBH-415 Management Training and Development Organizational Change and Intervention Strategies Human Resource Development: Strategies and Systems Cross Cultural and Global Management 100 100 100 100 Management of Industrial Relations Managing Interpersonal and Group Process Human Resource Planning and Development Organizational Effectiveness & Change 100 100 100 100 (5) .

Documentation and Logistics India’s Foreign Trade & Policy Foreign Exchange Management 100 100 100 100 4TH SEMESTER IB-416 IB-417 IB-418 IB-419 International Financial Management International Marketing Global Human Resource Manangement E-Commerce 100 100 100 100 INTORMATION TECHNOLOGYMANAGEMENT 3RD SEMESTER ITM-319 ITM-320 ITM-321 ITM-322 Management Support System System analysis and Design Data base Management Internet Programme for E-Commerce 100 100 100 100 4TH SEMESTER ITM-420 ITM-421 ITM-422 ITM-423 ERP RDBMS & SQL Concepts Applications Development Using Oracle e-CRM (6) 100 100 100 100 .INTERNATIONALBUSINESS 3RD SEMESTER IB-315 IB-316 IB-317 IB-318 International Business Environment Export-Import Procedures.

Understanding and Managing individual behaviour. Understanding and Managing organizational system-Organizational design and structure. McGraw Hill. Understanding and managing group processes interpersonal and group dynamics applications of emotional intelligence in organizations. 4. 3. Managerial processes. 1995. Work Motivation. Individual decision making and problem solving.. CP-101: MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOUR Objectives The objectives of the paper are to familiarize the students with basic management concepts and behavioural processes in the organization. Course Contents Evolution of management thought. Attitudes. New York. Social Responsibility of Business. Personality. Organizational Behaviour. Leadership and influence process.. Values. Work stress. 5th ed. communication.. S. Robbins. Perceptions. Management. Prentice Hall Ins. F. S. 1996.P.DETAILED SYLLABUS FOLLOWS. Organizational Behaviour. Hand Wechrich. H. skills and roles in an organization. Englewood Cliffs. Luthans. New Delhi.. 10th ed.P... 7th ed.Management. 2. Systems and contingency approach for understanding organizatios. New York. functions. 1995 Robbins. Koontz.7th ed. Prentice Hall of India. Learning. (7) . New Jersey.. group decision making. McGraw Hill. Suggested Readings 1. 1996.

Note: The examiner will set eight questions in all and the students would be required CP-102:MANAGERIAL ECONOMICS Objectives The objectives of this course is to acquaint the students with concepts and techniques used in Micro-Economic Theory and to enable them to apply this knowledge in business decision-making. Response Books. Production and cost-returns to scale. Course Contents Concepts and techniques. Delhi-2001 Staw. marginal analysis..5. 6. Management 6th ed. Determination of National income-Consumption Function. Prentice Hall inc. J etc.profit maximisation. revealed preference and demand forecasts. Stoner. income and substitution effects.WPI. organizational slack. 2nd ed. monopoly. New Jersey. Concept and Measurement of National income. Dalip Emotional Intelligence at Work.. cost curves. non-price competition. sales maximization. B. oligopoly. New Delhi. All questions will carry equal marks. Englowed Cliffs. Sage Publications.M. (8) . to attempt any five questions. Emphasis is given to changes in the nature of business firms in the context of globalisation. Psychological Dimensions of Organizational Behaviour. 1995. CPI. Nature of business decision-making. Fiscal impact and investment. Macro Economics Aggregates and Concepts . break-even analysis. Singh. Synthesis of Monetary and Real Factors. Theory of Firm .Gross Domestic Savings-Gross Domestic Capital Formation. ownership and control. Market Structure .competition. 7.GNP and GDP . optimisation: Theory of Demand-demand functions. 1996.. and inflation-Employment-Balance of Payments-Money Supply and Monetary Policy-Fiscal Policy.Aggregate Consumption . Prentice Hall of India.

3.Sustainable Development. Corporate Mergers. Energy Balance. Macmillan. P and Roherts J. Managerial Economics. 2000 Baumol. New Delhi. O. Limits to growth. Young. Organization and Management Engieweed Cliffs. New Jersey. Prentice Hall Inc.Environmental Taxes Shifts. 3rd ed. Environmental Management System: EMS Standards. Adhikary. Modern Micro Economics. Economics. Economics Theory and Operations Analysis. 5. Milgrom. 6.Suggested Readings 1. 1991.. M. Energy Management: Fundamentals Fossil Fuels use. Excel Books. Ecosystem concepts. Prentice Hall Inc. All questions will carry equal marks. industrial Ecology and Recycling industry. Koutosoyiannis. Environment and Business Schools. Business Economics.Y. Managerial Economics. New Delhi Tata McGraw Hill 1985.P. & Philips K. Course Content Environmental Management fundamentals . New York.. Heat. Environmental Management & valuation: Environmental Accounting. Green Funding .J. Energy production and trade.. New Delhi. 1996. (9) . CP-103 Environment Management Objectives The objective of this course is to acquaint the students with concepts and environment and their use in managerial decision-making. Chopra. Basic Concepts and their application in Business. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. A. Paul G. 4. 1996. Implications of human population growth. 2. 1992. Clearance/Permissions for establishing industry. Prentice Hall.. W. Economics . Environmental Auditing. New Jersey. ISO 14000.

G.N. Mohanty. 2000. Charles D. Bio-ethics. 1996. Dass: Environmental Accounting. 1997. Gupta. Preparation of Financial Statements with Special reference to analysis of a (10) Note: The examiner will set eight questions in all and the students would be required . 19. Universal law Publishing.K. Course Contents Financial Accounting . Environmental Management Trade and Environmental Management Debt and Environment. Ansari Road. Land Pollution. Role of NGO’S PIL. Trade in wastes. Approaches to Corporate Ethics. to attempt any five questions. 6. S. N. Environmental Laws: Acts Patents. MacMillan India Ltd. IPRS. 2000.G. 2. Harley. New Delhi. Uberol. GATT / WTO Provisions.Environmental Ethics. principles and techniques of accounting and application of financial and accounting information for planning decision-making and control. Forest & Products and Trade. Role of Biodiversity in International Trade. Water. Marg. Generally Accepted Accounting Principles. Water.K. All questions will carry equal marks. Road Karnal. Hoistad.. Wheeler Publishing. CP .. New Delhi. New Delhi. Pandey. Vikas Publishing House New Delhi. N.Air. Nick: Environmental Economics. Excel Books.104 : ACCOUNTING FOR MANAGERS Objectives The basic purpose of this course is to develop an insight of postulates. Oxford University Press. 3. G. Suggested Readings 1. Environmental Management. K.: Enviromental Economics. 4. New Delhi.Concept. 5. 1997.. Environment & Pollution Law Manual.: Environmental Management. 1997.T. Importance and Scope. Pollution & Waste Management .

Relevant Costing and Costing for Decision-Making.Concept. 1996. Management Accounting. 6th ed. Suggested Readings 1.Balance Sheet and Measurement of Business Income. Overhead Cost and Control.. Houghton Miffin Company. Text and Cases. Zerobase Budgeting. 1994. Prentice Hall Inc. All questions will carry equal marks. Funds Flow Analysis.N. LE and Matulich. 4. Mc-Graw Hill. 5.S.L. Englewood Cliffs. Homgren. Inventory Valuation and Depreciation. Hingorani. Accounting Principles. Belverd. Irwin. Charles etc. 1995. (11) . Sultan Chand. 6. Boston. Cost Accounting .ecords and Processes.. Serge. Budget and Budgetary Control. Financial Accounting. 5th ed. 1992. Anmol Publicatopms. 1994. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Importance and Scope. Marginal Costing and Absorption Costing.. 1997. Standard Costing and Variance Analysis. and Reece J. New Delhi. New Delhi. Illinois. Financial and Management Accounting. Reconciliation and Integration between Financial and Cost Accounts. New Jersey. Bhattacharya S. Vikas. Needles. Management Accounting . Job and Process Costing.R. Vij. New York. Madhu. New Delhi. Need. Richard D. A. Cost ledger and Control Accounts. The Statement of Cash Flows. Anthony R. and Ramanathan.K. Accounting for Management. Financial Statement Analysis. Principles of Financial and Management Accounting. 2. N. Performance Budgeting. 3. 1990. and Dearden J. Heitger. etc. 7. Homewood. Financial and Managerial Accounting..

C Gienn etc.CP-105: BUSINESS COMMUNICATION Objectives The course is aimed at equipping the students with the necessary techniques and skills of communication to inform others inspire them and enlist their activity and willing cooperation in the performance of their jobs. Legal aspects of business communication. 1977 Science Research Associates. Joel and Branchaw. “Sucessful Business Communications” 3rd ed. 1976. Dryden Press. public speaking. 3. 2nd ed. Oral and Non-Verbal communication . “Business Communication: From Process to Product”. Barriers and gateways in communication. John Wiley. Chicago. “Communicating in Business”. 4. 1987. Writing business reports. Suggested Readings 1. (12) . Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. and negotiations. Course Contents Importance and nature of business communication. process of communication. All questions will carry equal marks. Effective communication skills. Maira. Treece. Richard. 1988. Bowman. Do’s and Don’t of business writing: Commercial letters. Murphy. New Delhi. Charrles E. Allyn and Bacon Boston. 5. Bernadine P. 2. Chicago Hatch. Pearce.presentations of reports. Herta A and Peck. “Effective Business Communications”. “Business Communications: Principles and Applications” 2nd ed. Tata McGraw Hill. 1987. New York.

New York. Basics of Data Processing. Software Development Process. Management of Data Processing Systems in Business Organizations.Types/Organization. Fort Worth. Use of Files in Programming. Course Contents Computers . John Wiley.Creating a Presentation on a PC. Introduction to a Micro Data Base Manager. Graphics on Spreadsheet. (13) .CP-106: COMPUTERAPPLICATIONS IN MANAGEMENT Objectives The objectives of this course include developing an appreciation of different software and hardware systems available in the industry among the students and build up the experience of computer usage in business organizations with specific reference to commercial data processing systems. Programming Concepts. Van Over. 1992. 2.Computers in Business. Presentation Graphics .Computer Software systems. Elements of Computer System Set-up. Data Base Functions in spreadsheet. Indian Computing Environment. Application Portfolio Development. Program Development Cycle. Range.An Introduction . Data Files. John and Grudnitshki Gary. David. 1989. Flow Charting. Input-Process-Output Analysis. Master & Transaction File.LAN & W A Ns. File Desing & Report Design. foundations of Business Systems.Disk Operating System and Windows.Software Packages . Personal Computers in Business. Data Communications. Modes of Data Processing . Formulas. Creation of spreadsheet applications. PC .An Introduction . Components of a Computer System. Functions. Relevance of Data Base Management Systems and Integration of Applications. Report Generation & Label Generation. Dryden. Information Systems: Theory and Practice 5th ed.. Generations of Computers and Computer Languages. Data Hierarchy & Data File Structures. Text Processing Software. Burch. Introduction to a spreadsheet software. Networking . Suggested Readings 1.

Human Resource and Personnel Management Tala Mc Graw Hill. M. K.3. New Delhi. The Objectives of this course is to sensitize students to the various facets of managing people and to create and understanding of the various policies and practices of human resource man agement. 2nd ed. PerformanceAppraisal and Potential Evaluation. 1993. Chicago. 6. Career and Succession Planning. Computers. Suggested Readings 1. Sebastopol. Englewood Cliffs. 5. Employee Welfare. Science Research Associates. Long. Connecting to the Internet. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Induction and Socialisation. Industrial Relations & Trade Unions. 1986. 4. Course Contents Concepts and Perspectives on Human Management. New Jersey. On-Line Business Computer Applications. CP-201 : HUMAN RESOURCE MANAGEMENT Objectives In a complex world of industry and business. All questions will carry equal marks. Eliason.. Pinter. A. 1987. Human Resources Management in a Changing Environment.. (14) . Job Evaluation & Wage Determination. John. Automating Managers: The Implications of Information Technology for Managers. Job Analysis and role Description. London. Englewood Cliffs. Prentice Hall Inc 1988. C. Manapower Training and Development. organizational efficiency is largely dependent on the contribution made by the members of the organisation. Dispute Resolution & Grievance Management. O’Reilly. Susan. 7. 1990. Corporate Objectives and Human Resource Planning. L. Summer. Attracting and Selecting Human Resources.. Employee Empowerment.A. Moss Jones. New Jersey. Estrada.L. Prentice Hall Inc.. Methods of Manpower Search. Aswathappa. Computer Concepts and Uses 2nd ed. 1997.

D A & Robbins S P. Illinosis. Instruments of Long Term Finance.. Sage. Investment and Capital Structure Decisions. London. 1994. 5. Financial Modeling. V & Mattock J. Personnel Management. Operating and Einancial Leverage. Holloway. Internal Financing and Dividend Policy. Valuation and Rates of return. Methods of Capital Budgeting. Lloyed and Leslie W. Performance Measurement and Evaluation. All questions will carry equal marks.. 4. 6. (15) . 1966. Management of Working Capital . Kogan Page. Guy. New Delhi. Tata McGraw-Hill. Trwin. Cost of Different Sources of raising Capital.2. Optimum Capital Structure. Time Value of Money. Stone. Weighted Average Cost of Capital. Ed. CP-202: FINANCIAL MANAGEMENT Objectives The purpose of this course is to acquaint the students with the broad framework of financial decision-making in a business unit. Rue. Monappa. Financial Analysis and Control. CostVolume-Profit Analysis. New York. 5th ed. Receivables and Inventory Management. 1995. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions.Cash. Human Resource Management. New Delhi. Course Contents Aims and Objectives of Financial Management. J. 2nd. John Wiley. The New International Manger. Shortterm Financing Investements. De Cenvo. A& Saiyadain M. Human Resource and Personnel Management Richard D. 1993. 1984. 3.

Richard A and Myers Stewart C. sales promotion. Understanding consumer and Industrial markets. Prentice Hall of India. vertical marketing Implementation and systems. branding and packaging decisions. V. The Marketing environment and Environment scanning. new product development. New Delhi. Bernard and Mohan. Channel managment . Market segmentation.promotion mix. New Delhi. Product decisions .. 10th ed. Financial Management.product mix. Stephen H. Corporate orientations towards the marketplace. strategies and issues involved in the marketing of products and services. John. product life cycle. Financial Decision Making. New Jersey. Johe Wiley. Prentice Hall Inc. Macmillam Publishing Company.selection. Pricing methods and strategies.K. 2nd ed. 1997. Course Contents Nature and scope of marketing. 3. Principles of Financial Management. Financial Management and Policy. 1998. 1996. etc. 4.Suggested Readings 1. co-operation and conflict management. Winger. Brealey. Principles of Corpoate Finance. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Promotion decisions . Nancy. Hampton. Marketing information system and Marketing research. Financial Management and Policy. James C. Organising and (16) . New Delhi. Englewood Cliffs. 1990. Bhalla. Targeting and positioning. McGraw Hill. 5th ed. publicity and personal selling. CP-203:MARKETING MANAGEMENT Objectives The Purpose of this course is to develop and an understanding of the underlying concepts. New York. 1991. Archer. 2. advertising. 1997.. Van Home. 6. New York.. All questions will carry equal marks. 5.Anmol.

3. J. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions.Globalisation. CP-204: PRODUCTIONAND OPERATIONS MANAGEMENT Objectives The Course is designed to acquaint the students with decision making in: Planning. Greem marketing.implementing marketing in the organisation. 1994. McGraw Hill. Philip. Marketing Classics: A Selection of Influential Articles. 5. G. 4. 6.Problems. Line Balancing . Implementation and Control. Ramaswamy. Legal issues. Marketing in India: Cases and Readings. Stanton. Layout Planning andAnalysis. 1990. Prentice Hall of India. VS and Namakumari. Consumerism. replenishement and control of materials with reference to both manufacturing and services organizations. William. 1997. New York. Course Contents Nature and Scope of Production and Operations Management. Neelamegham.M. Kotler. Kotler. Control. S. McGraw Hill.Production Planning and Control-in Mass Production-in Batch / Job Order manufacturing. MacMilian. New issues in marketing . 1994. Marketing Management: Analysis.Equipments. New Delhi. Suggested Readings 1. 1991. Marketing Management: Planning. New York.. New Delhi. Effective and efficient flow. scheduling and control of Production and Operation functions in both manufacturing and services. Principles of Marketing. B. Types of Manufacturing Systems & layouts. Philip and Armstrong. New Delhi. Evaluation and control of marketing efforts. Fundamentals of Marketing. Facility Location. S. 2. All questions will carry equal marks. Capacity (17) . Operations decisions . Enis. Prentice Hall of India. Material Handling Principles . New Delhi. Productivity improvement in operations through layour engineering and quality management etc. Planning. Vikas 1988.

5. 1984.. Irwin. Dobler. Lamar. Homewood.Scheduling . Moore. 1987.Work Study. Production and Operations Management. Chary. Statistical Process Control. 1989. Suggested Readings 1. Method Study. Admn. Manufacturing Organisation and Management. T E. Process Planning .Aggregate Planning . Maintenance Management. ISQ-9000. Tata McGraw Hill. Materials Planning Budgeting and Material Requirement Planning. Buffa. 3. New York. S N.maintenance Management Concepts . New Delhi. McGraw Hill. Dilworth. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Illinois. Planning and Control for Manufacturing & Services. Safety Management. Singapore. etc.Planning-Models. Purchasing and Materials Management. Amrine Harold T. New Jersey. 6th ed. E E & Ebert. Material Planning and inventory Control. 7. 1992. Purchase management. James B. Work Sampling. CP-205 : Objective The objective of this course is to make the students learn about the application of statistical tools and techniques for decision making. 2.. E S. Prentice Hall of India. 1995. John Wiley. Material Management: An Overview of Material Management. (18) STATISTICALANALYSIS . Total Quality Management. 1992. FG and Hendrick. Operations Management: Design. New York. Richard D. JIT. Work Measurement. Modern Production Management. McGraw Hill. Work Environment . 4.Industrial Safety. Englewood Cliffs. Prentice Hall Inc. Production/Operations Management. New Delhi. Stores Management. RJ.Acceptance Sampling. Production and Operations Management. Quality Assurance . 6. 1993. All questions will carry equal marks. Donald W and Lee.

and normal distributions. Statistical Quality Control: Causes of variations in quality characteristics. relative and subjective probability. Kruskal . Laspeyre’s and Paasch’s indices compared. Sampling and Data Collection: Sampling and sampling (probability and non-probability) methods. Primary data collection techniques . Statistical Decision Theory: Decision environment.Rank tests. wilcoxon Signed . and skewness. Data sources: Primary and secondary. Probability Distributions: Binomial.schedule. (19) . Warning limits.Classical. Addition and multiplication probability models. Indices of weighted average of (price -quantity) relatives.purpose and logic. Their characteristics and applications. and F tests. Weighted aggregative indices . Index Numbers: Meaning and types. Sampling and non-sampling errors. Uses and problems.Course Contents Univariate Analysis: An overview of central tendency.Z tests. Special problems -shifting the base. questionnaire. Tests of adequacy. Sampling distributions and their characteristics. Quality control charts . Utility theory. Expected profit under unvertainty and assigning probabilities.Wallis test. Non Parametric Tests : chi-square tests. splicing overtapping index series. dispersion.lasperyre’s and Paasch’s indices. Wald . and variance.hypotheses and errors. Poisson. Process under control and out of control. Correction and Regression Analsis: Two variables case. Statistical Estimation and Testing: Point and interval estimation of population mean. and interview. Law of Large Number and Central Limit Theorem. Probability Theory: Probability . proportion. Constructing a control chart computing the control limits (X and R charts). Sample size.Wolfwitz tests. Sign tests. Statistical testing . Large and small sampling tests . Conditional probability and baye’s theorem.

Field Work and Tabulation of Data. Descriptive and Experimental Research Designs. and Keith Parramor: Quantitative Methods in Finance International.fraction defectives and number of defects. Kohler: Statistics for Business & Economics. Morse: Statistics for Businss & Economics. Delhi. Suggested Readings 1. Richard I and David S Rubin: Statistics for Management. Lawrence B. Quantitative Approach to Managerial Decisions. Motivational Research Techniques. Thompson Business Press. Questionnaire Design. Macmillan. Course Contents Nature and Scope of Research Methodology. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Heinz. Attitude Measurment Techniques. Prentice Hall. Administration of Surveys. 5.W. R.P: Statistics for Business and Economics. CP-206: RESEAECH METHODOLOGY objective To equipe the students with the basic understanding of the research methodology and to provide an insight in to the application of modern analytical tools and techniques for the purpose of management decision making. 6. NJ.Exploratory . 4. Sample Design an Appropritate Statistical Technique. 2. All questions will carry equal marks.Bayesian Decision Theory. Prentice Hall. Harper Collins. 3. Problem Formulation and statment of Research Objectives. Organisation Structure of Research Process. Harper Collins. New York. Value and Cost of Information . Hooda. Research Designs . Methods of Data Collection Obsevational and survey Metods.Control charts for attributes . (20) . Hien. Levin. Acceptance sampling. London. New Delhi. L. NY. Watsnam Terry J.

Jr.. Plenum Press. Course Contents Business Policy as a Field of Study: Genral Management Point of View: Vision. Fox. FM. Survey Methods. 5..Analysis of Data. Note: The examiner will set eight questions in all the students would be required to SECOND YEAR: 3RD SEMESTER CP-301B :BUSINESS POLICYAND STRATEGICANALYSIS Objectives The Objectives of this course is to develop a holstics perspective of enterprise. Fowler. All questions will carry equal marks. Salkind.1997 attempt any five questions. 2nd ed. Competitive Advantage of a Firm. 30th ed. State Pub. Objective and Policies: EnvironmentalAnalysis. Sage Pub. 1976.. Mission. 4.. New Delhi.Locke: Composing Qualtative Research.. 3rd ed. The Experience Curve. Discriminant Analysis. (21) . Industry Analysis.2001. Impact Matrix. Withey Social Indicators of Well Being. Framework for Analysis Competition. Sultan Chand. Andrews..Sage Pub. Tracy: Randomized response: A Method of Sensitive surveys. GEC Model. Statistical Metods. Bennet.. 3. Prentice Hall. Conjoint Analysis. J A and P. Advanced Techniques for Data Analysis .E. Exploring Research.ANAOVA ..B. critical from the point of view of the top executives. S. Golden. NJ. 7. Koren and Maren D.. and S. Strategic Profile of a Firm. BCG Matrix. 6. 1993. 1986. Neil.. 2. Concept of Value Chain. 1983. Multidimensional Scaling and Clustering Methods Applications. ILO. Factor Analysis. Gupta. Management Researsh. Biddle. Tools and Techniques for strategic Analysis. Suggested Readings 1. NY. Floyd J. Roger.P. Use of SPSS and other Statistical Software Packages. SWOT Analysis. 1997.

302: BUSINESS LEGISLATION The Course is designed to assist the students in understanding basic laws affecting the operating of a business enterprise. Macmillian 1995. Formation. G and Prahlad. 6. Right of an Unpaid Seller. Holder-in-Due Course. Memorandum and Articles of Association. 1984. New jersey. 1987. Hax. 1872: Essentials of a Valid Contract. 1984. Performance of Contracts. Tata Mc Graw-Hill 1996. Business School in a Box New York. New jersey. Hamel. Quasi-Contracts. 4. Negotitation and Assignment. Homewood. Strategic Managment and business policy. CP.. Nature and types of Companies.Hill 1998. 3rd ed. Richard D Irvin.Suggested Readings 1. The Sale of Goods Act. William F. Prentice Hall Inc.. Christensen. C R etc. new york McGRAW. 5. (22) Note: The examiner will set eight question in all and the students would be required to . Business Policy: Text and Cases 6th ed. Prospectus Allotment of Share and Capital Membership. attempt any five question will carry equal marks. 1881: Nature and types. Course Contents The Indian Contract Act. Glueck. 7. Harvard Business School Press.. Void Agreements. C K Competing for the Future Boston. A C and Majlut. Ansoff. Prentice Hall inc. 2. Budhiraja. Implanting Srategic management. 1956. S B and Athreya. Englewood Cliffs. Peters. The Negotiable Instruments Act.Arbitratin. H lgor. Tom. 1994. Breach of Contract and its Remedies. Dishonour and Discharge of a Nigotiable Instruments. 3. M B Cases in Startegic Managment New Delhi. The companies Act. 1930: Formation of a Contract. N S Strategic Management Englewood Cliff. illinois.

All questions will carry equal marks. Policy towards SSI’s. sources of ideas..anning and EDP. (23) .1990.M.Entrepreneurial Development Programme in India. Entrepreneurial Input.1980 Ramaiya. New Delhi. Shah. Govt. Note: The examiner will set eight questions in all and students would be required to SEMESTER-IV CP-401 : ENTREPENEURIAL DEVELOPMENT Objective The objective of this course is to expose the students to the growth of entrepreneurship in developing countries with reference to Inddia. Consumer Protection Act and Cyber Laws. Role and importance of entrepreneur in economic groth. Objectives. N. 11th ed. JS. S. The Negotiable InstrumentActs. Bombay. attempt any five questions. Search for business idea. SK Business Law For Managers.M. Entrepreneurial Behaviours and entrepreneurial motivation. P. Innovation end entreprencur. Support.M. Company Law. Nagpur. 5. N-Achievement and management success in rural area. Tripathi. types and significance. Sultan Chand. 3. Lucknow. Khergamwala.objectives. Wadhwa..1992.1996. N. idea processing. Course Contents Entrepreneurial traits. 2. 1998. Tripathi. Tuteja. Establishing Entrepreneurs System. Eastern. Prevention of Oppression and Mismanagement Winding up. characteristics of Entrepreneurial types. Definitions. pre-training work. Avtar singh. A. Competing theories of entrepreneurship. Management and Meetings. 4. Suggested Readings 1.Borrowing Powers.History. selection of centre.Guide to the companies Act. Target group. Qualities and functions of entrepreneurs. Bombay. Lectures on Company Law. Accounts and Audit Compromise Arrangements and Reconstrution. stages of performances.

Delhi. New York.e. Davis S and Fyfie.AHandbook on Learning Systems”. Pareek. The last date of submission of synopsis will be 31st May of the second year. Drucker. HRM etc. London. they will have to get the synopsis approved from the directorate. 1000/upto 30th of July of the respective year of final year of MBA students (Please refer prospectus). “Entrepreneurship in Small Industry”. Marketing. 1969. the late submission of the synopsis will be allowed (only in hard cases) with late fee of Rs. 4. Sources and criteria of financing. Discovery.input requirements. Books. “Developing Entrepreneurship . S A. W G. However. 1990. Suggested Readings 1. 3. A N. Delhi. S. 5. Technical assistance. New Delhi. marketing assistance. Jain Rajiv.S. The following are the guidelines for synopsis and project report : (24) . 1978. 1985. IT. 1977 John Wiley. 1984. Free Press. “Entrepreneur & Environment” . All questions will carry equal marks. 2. Kumar. T. fixed and working capital assessment. Desai. “Planning a Small Scale Industry: A Guide to Entrepreneurs”. New Delhi. “Motivating Economic Achievement”. Peter. 500 upto 30th June and Rs. CP-402 : RESEARCH PROJECT The students of MBA IV semester have to work on a project in any one of the functional areas of business management i. Cliffton. D C and Winter. Preparation of feasibility reports and legal formalities and documentation. New York. Note: The examiner will set eight questions in all and students would be required to attempt any five questions. IB. Heinemann. McClelland. David E. 1990. 6. Udai and Venkateswara Rao. 7. “Innovation and Entrepreileurship”. sickness of units and remedial assistance. Prior to submission of the project report to the directorate. Learning Systems. Ashish.”Project Feasibility Analysis”. Finance.

2. the students are required to follow the under mentioned guidelines :1.Contents must be in the above sequence to bring uniformity of structure. each student of MBA has to work on Research Project selecting a topic from his/her specialization area. Research Project must be started at the onset of 4th semester. 3. The contents of the synopsis should be : (i) (ii) (iii) (iv) (v) (vi) (vii) Title of the project Review of literature and Problem Statement Objectives of the proposed study Research Methodology (Sources of data. In preparing the Project.DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY.Paper CP 402 As per the syllabi of MBA distance education. (25) . The copy of the Tital page of approved synopsis duly signed by the evaluator must be added in the end of the Project Report. Synopsis is a proposal for research project which the student will carry out in consultation with his/her guide and send the same to the Directorate of Distance Education for approval. In Resesrch Methodology. HISAR Guidelines for Research Project for MBA . The topic of Project should be related to the area of specialization from the broader field of management and the topic must be finalized in consultation with guide/project supervisor. the students should write the methodology to be used by them in the completion of the Project. Each student will prepare a synopsis of 5 to 10 pages on the topic chosen by him / her. Research Project will carry 100 marks. Tools of analysis) Scope / Relevance of Proposed Study Proposed Questionnaire (if any) References Note :. Sampling.

4. Each student will choose a guide / research supervisor whose acceptance with his/ her signed bio-data must be sent alongwith synopsis to the Directorate of Distance Education for approval. 5. The guide must have research experience in the relevant field and the same must be mentioned in his/her biodata sent for approval. 6. 7. The Research Project may be based on primary or secondary data or both. The contents of the final Project Report to be submitted should include : (i) (ii) (iii) (iv) (v) (vi) (vii) Introduction and Rationale of the topic chosen. Literature review and problem formulation. Objectives and research methodology. Analysis and interpretation of data. Conclusions/findings and recommendations/suggestions. References/Bibliography in specified format. Appendix. (a) (b) (c) (d) (e) (f) Questionnaire, if any Interview schedule, if any List of the companies surveyed. Raw data, if the candidate wants to submit. Graphs / Diagrams etc. Any other document relevant to the study.

8. Each research supervisor / guide will issue a certificate that work done by the candidate is his/her original work and is of the standard expected of an MBA student. The certificate duly signed by the supervisor will be added in the beginning of report. 9. Each Research Project should be independent work of a candidate and the same should not be jointly prepared by more than one candidate. 10. The synopsis must reach to the office of the Director, Distance Education, G.J.U. S.& T., Hisar as per the syllabus given in the prospectus. 11. A specimen of title page of the Research project is given below for reference:(26)

For example a candidate named (hypothetical) Suresh Kumar bearing enrolment no. 058824924 is undergoing project work entitled “A comparative study of mutual funds’ performance offered by private and public sector banks”under the supervision of Sh.Rakesh Chand will submit the project in the following format: A Project on A comparative study of mutual funds’ performance offered by private and public sector banks (Submitted in partial fulfilment of the requirement of Master of Business Administration, Distance Education, Guru Jambheshwar University of Science & Technology, Hisar).
Research Supervisor : Submitted by :

Rakesh Chand
Manager (Finance) Birla Sunlife, Delhi

Suresh Kumar
Enrollment No. 058824924 Semester MBA IV

Session 2007-09
Directorate of Distance Education
Guru Jambheshwar University of Science & Technology Hisar (India)

12. The Project Reports should be submitted in duplicate, with Hard Bound. The colour of binding should be Black. NOTE :- The students of MBA IV semester are required to submit the synopsis latest by 31st of May, of the year in their own interest without any late fees and with late fee of Rs. 500 thereafter but before the last date of submission of project report as mentioned in the prospectus. The unapproved synopsis will be sent back to the candidates/study centre and the candidate will have to resubmit the revised synopsis by the date mentioned in clause 12. In the beginning of the revised synopsis the copy of the page where remarks/ suggestions by the evaluator are made must be added. The candidates should also add the copy of synopsis showing approval/suggestion by the evaluator in the final project report as mentioned in para 3 of these guidelines.As the late submission of synopsis attracts late fees, the students must adhere to the time schedule as given in the prospectus. If the submission gets delayed even due to disapproval of the original synopsis, it will carry late fees as per rules given in the prospectus.
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CP-403: COMPREHENSIVE VIVA-VOCE SPECIALIZATIONAREAS : FINANCE 3RD SEMESTER FM-303 CORRORATE TAXATION Objective The objective of the course is to acquaint the participant with the implications of tax structure and corporate tax planning in operational as well as strategic terms. Course Contents Basic Concepts of Income Tax; Residential status of a Company; Computation of Income under Different Heads of Income, Set off and Carry forward of Losses, Deducations and Exemptions;Additional Tax on Undistributed Profits; Companies Profit Surtax Act; Computation of Tax Liability; Meaning and Scope of Tax Planning regarding Dividentds Policy, Issue of Bonus Shares, Inter Corporate Dividends and Transfers; Tax Planning Relating toAmalgamation and Merger of Companies; Tax Considerations in Respect of Specific Managerial Decision like Make or Buy, Own or Lease, Close or Continue, Sale in Domestic Markets or Exports; Replacements and Capital Budgeting Decisions, etc; Tax Planning in respect of Managerial Remuneration, Foreign Collaborations and Joint Ventures; Implications of Avoidance of Double Taxation Agreements. Suggested Readings 1. 2. 3. 4. Ahuja, G K & Gupta Ravi, SystematicApproach to Income Tax.Allahabad, Bharat Law House, 1999. Ilengar, A C. Sampat Law of Income Tax. Allahabad, Bharat House, 1981. Kanga, J B and Palkhivala, N A. Income Tax. Bombay, Vol. 1-3, N.M. Tripathi. Ranina, H.P. Corporate Taxation: A Handbook. 2nd ed., New Delhi, Oriental Law House, 1985.
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Cost of Investing in Securities. New jersey. Government Securities. 1991. 2. Srinivas. Efficient Market Theory.. 8th ed. Stock market Analysis-Fundamental and Technical Approach. Tata McGraw.. Course Contents Investement-Return and Risk. Investment Instruments of the Money Market. Market indices and Return. Bhalla. Listing of Securities. New Delhi Prentice Hall of India. Singhania. E A. S. Suggested Readings 1.5. Frederic. 3. The Return to Risk and the Investement Decision. (29) SECURITYANALYSISAND INVESTMENTMANAGEMENT . Prentice Hall Inc. Ronald J. FM-304: Objectives The objective of this course is to impart knowledge to students regarding the theory and practice of Security Analysis and Investment Decision Making process. Security Analysis and Portfolid Management 6th ed. New Delhi. All questions will carry equal marks. and Jordan. Handbook of Corporate Tax Planning. Investment Companies.. 1983. V K. Investment. Real Estate Investment. Taxman. 1986. V K. Non-Security Forms of Investment. New issue Market. 1995. Amling. 6. Recent developments in the Indian Stock Market.. Operations of Indian Stock Market. Chand. 2001. Security Credit Ratings. Fischer. Englewood Cliffs. Investment Alternatives. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Markets and Brokers. Valuation Theories of fixed and Variable Income Securities. Donald E. New Delhi. Investment Management: Security Analysis and Portfolid Management. Hill. Delhi. Mechanics of investing. Objectives of Security Analysis. Direct Taxes: Law and Practice.

Fuller. Prentice Hall Inc. Course Contents The Role and Importance of Financial Institutions.Englewood Cliffs. Insurance Companies. InternationalAspects of Financial Institutions. Stanely S C and Randall. Haugen. CapitalAdequacy and Capital Planning. 1997. Modern Investement Theory. Huang. 1987. Evaluation Risks and Returns ofAssets and Liabilities of financial Institutions. Development Banks. New Jersey. Robert H. to attempt any five questions. London. Russell J. 7. Role of Development Banking in Industrial Financing in India. LIC. Allyn and Bacon. Maury R. Sharpe. Financial Management of Commercial Banks. Prentice hall of India. Interest Rates in the Financial System. James L. Financial Goals and Performa Statements.4. New York. Risk and Inflation. All questions will carry equal marks. ICICI. and Farrell. Note: The examiner will set eight questions in all and the students would be required FM-305: MANAGEMENT OF FINANCIAL INSTITUTIONS Objectives The objective of this course is to discuss the specific financial management problems of financial institutions including a detailed study of the working of the leading financial institutions in India. Thrift Institutions. InvestmentAnalysis and Management London. McGraw Hill. Financial Management Models and theirApplications in Financial Institutions. William F. Investement. Working and Organization of Different Financial Institutions in India like IFCI. 1987. UTI. Interest Rate Analysis. 5. Financial Planning of Financial Institutions. Modern Investement and Security Analysis. Mutual Funds. Flow of FundAnalysis of the Borrowing and Lending Behaviour of financial Institutions. Provisions of RBI’s Operations. Yield Curve. Problems of Time and Cost Over runs.1993. (30) . Banking Law and Regulation. strategy of Growht. etc. Credit and Monetary Planning. IDBI. New Delhi.Application of the Wealth Maximization Model to Financial Decisions. 6.

Legal and Commercial. and Fraser. 4. Concept and implications of bank assurance and universal banking in India.Anmol. IRDA and its role in insurance sector in India.. Prentice Hall Inc. 1980. Management of Financial Institutions in India. Anmol Pub. Prentice Hall Inc. Dougall. Jess B. Madhu. 6. Toronto. George H and Yawitz. 5. Irwin Dorsey. Herbert E and Gaumnitz. Vij. 3rd ed. Development Banking. recent trends in insurance around the globe. Insurance Environment: Internal. Englewood Cliffs. Financial Management of Financial Institutions. New Delhi. 1977. important insurance policies in life and non-life insurance. Comparative Environment of Insurance Business.. Insurance procedure . V K. Financial Institutions. Lexington Books. Englewood Cliffs. Kane. Fred C. Financial Institutions Management: Text and Cases. Contemporary issues in insurance.Settlement of Claims under life and non-life insurance. Prentice Hall Inc. principles of insurance. various types of insurance. New Jersey. Ontario.. New Jersey. Rose. 1991. privatization of insurance industry in India. insurance business operations. External. (31) . 1998. Capital Markets and Institutions. Nail E. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 1985. Yeager. All questions will carry equal marks. New Jersey. FM-306: PRINCIPLES OF INSURANCE AND BANKING Objective The objective of this course is to apprise the students with the banking law and practices and develop an understanding of fundamentals and environment of insurance. India Financial System. Englewood Cliffs.. Joseph A. 3. Delhi. 1984. 1989. and Setiz. 2. Donald R.Suggested Readings 1. Bhalla. Course Contents Introduction to insurance. Peter S. Hempel. Ltd. 7.

Nature and Scope of Financial Services. (32) Note: The examiner will set eight questions in all and the students would be required . Mahesh and Karam Pal. S. Procedures and environment. Delhi. David.. Bodla. Guarantees: Contract of Guarantee and contract of inemnity. John Murray. Concept. Banking Law and Practice in India. 7. Varshney. London. 1934 and Negotiable Instruments Act.N. P. 3. Tandon. to attempt any five questions. S. Guarantee as Banker’s Security.S. Writing Reports on Bank visits.L.. B. Law & Practice of Banking. Elements of Banking.Fundamentals. and RBI Act. 2. Course Contents Financial System and Markets. Law and Practices of Banking in India. Banker Customer Relationship. Regulatory Framework for Fiancial Services...M. Contemporary Issues in Banking: NPA and Capital Adequacy in Indian Banks. 1949. Banking Law and Practice.S. 6. Main provisions of Banking Regulation Act. Securities for Bank Advances: Forms of securities and precautions taken by Banks in accepting these securities.L. Insurance .. Cox. 1881. Davar. Management of Risk in Financial Services. All questions will carry equal marks. 4. 5. Konark Publishers. Prevailing practices in Banking-Case studies. H.Evolution of Bankin Law. FINANCE: 4TH SEMESTER FM-404: MANAGEMENT OF FINANCIALSERVICES Objectives The main objective of this course is to help students to learn the various financial services and their role in the overall financial system.R. B. Banking Law and Practice.. Suggested Readings 1.. Garg. Gulshan. Nigam.

5. and Dilbag. Kotb. V K. Meidan. Himalaya Publishing House. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Insurance. New Delhi. Heinemann Professional Pub. Mercant Banking Services. Inernational Financial Centres. Facoring of Failing and Bill Discounting. C. Seung.. Anmol. Gordan. Option Pricing: Theory & Applications.ANALYSISAND MANAGEMENT Objectives The basic purpose of this course is to understand the frame work for evaluating capital expenditure proposals. 1997. Course Contents Generation and Screening of Project Idea. Mutual Fund. Importance and (33) . Trevor Watkins & Mike Wright. Housing Finane. 3. Credit Rating. 1993. Global Corporate Finance. Banking and Insurance.. FM-405: PROJECTS PLANNING. Arthur Brennet. Bhalla. Capital Expenditure. Management of Financial Services. Venture Capital. Credit Cards. V K. The Tax Enviroment and Financial Services. Singh. Miami Florida. Kim. 1997. 2001. their planning and management in the review of the projects undertaken. Marketing of Financial Services. Suk and Kim.Stock Exchange Operations. Suggested Readings 1. Natrajan Emerging Scenario of Financial Services. Debt Securitization. 2. M. Pricing Financial Services. Anmol. Managing of issue shares and bonds-Mobilising of Fixed Deposits-Inter-Corporate LoansInternational Finance. Other Financial services . All questions will carry equal marks. 1983. Toronto.Leasing and Hire Purchase. 1990. Text and Cases. 4. New Delhi. E and K. 2nd ed. Ennew. Bhalla. 6. Lexington Books.

Cost of Capital and (34) . Project Financing in India. New Delhi. Ahuja. Firm Risk and Market Risk. Evolution of the International Monetary and Financial System. Market Demand and Situational Analysis. 2nd ed. 2.An overview. Course Contents Multinational Financial Management . Analyis of Project Risk. Problem of Time and Cost Overrun in Public Sector Enterprises in India. Projects: Preparation. Application and Interpretation. FM-406: INTERNATIONALFINANCIALMANAGEMENT Objectives The Objective of this paper is to give students an overall view of the international financial system and how multinational corporations operate. 1998. Chandra. New Delhi.Allahabad.. Project Review and Administrative Aspects. managing short-term assets and liabilities. Network Techniques for Project Management. Multiple Projects and Constraints. Anmol. V K.Difficulties. 1987. Budgeting and Implementation. Technicl Analysis. Anmol. 1997. All questions will carry equal marks. Modern Working Capital Management. Financial Analysis. Appraisal. Bharat Law House. Environment Appraisal of Projects. G K & Gupta Ravi. 4. Financial Management and Policy. 3rd ed. Prasanna. 3. Long-run Investment Decisions. The Foreign Investment Decision. Assessmet of the Tax Burden. Financial Management of Public Sector Undertakings. Dhankar. 1995. New Delhi. SystematicApproach to Income Tax. Suggested Readings 1. Social and Benefit Analysis. 5. Raj S. Tata McGraw Hill. Political Risk Management. New Delhi. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Bhall. Westville. Multinational Capital Budgeting. 1997. Bhalla V K.

Course Contents Forward Contracts. Suggested Readings 1. Trading Strategies Involving Options. Types of Traders. Black-Scholes Option Model. Kolb. F A. 1993. Binomial Model. Chand. New Delhi. Options on Stock indices. Anmol. Seung. Country Risk Analysis. V K. Bhalla. Taxation of the Multinational Firm. General Approach to Pricing Derivatives Securities. Prentice Hall of India. (35) . Interest Rate Futures.Alan C. Kim. Miami Florida.. 2001. Properties of Stock Option Prices. Financial Management for the Multinational Firm. Abdullah. Global Corporate Finance: Text and Cases. Bhalla. All questions will carry equal marks. Suk and Kim. 2001. 4.. Long-term Financing. Future Contracts. 2nd ed. 1995. Interest Rate Derivative Securities. Adrian. Prentice Hall Inc. Currencies and Futures Contracts. Investment Management: Security Analysis and Portfolio Management. Multinational Finance. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. International Financial Management. Buckley. FM-407: FINANCIALDERIVATIVES Objectives The Objective of this course is to give an in depth knowledge of the functioning of derivative securities market. New Delhi. 1996. 5. Multinational Financial Management. Options Markets. Futures Markets and the use of Futures for Hedging. Premice Hall Inc. 2nd ed. Suggested Readings 1. S. Derivatives Market in India. Dividend Policy of the Multinational Firm. Swaps. 1987.Capital Structure of the Multinational Firm. Shapiro.. Engtewood Cliffs. 3. 2. New York. New Jersey. V K. New Delhi. Forward and Futures Prices. Other Derivative Securities.

Investment. Financial Derivatives. 1996. Delhi. Prentice Hall of Indoa. Dagmar Approach . Building of Advertising Programme . Recognition. New Delhi.Selection Compensation and Appraisal of an Agency. S. Futures and Other Derivative Securities.Objective Setting and Market Positioning. William F. Sharpe. 2nd ed. Experimental Designs. 4. Budgeting. Electronic Media (36) . Maury R. Headlines. Course Contents Role of advertising in the Marketing Process : Legal Ethical and Social Aspects of Avertising.Appeal. Evaluation .Message. Two Step Flow of Communication.Wilbur Schramm’s Model. Copy.Determination of Target Audience.Rationale of Testing Opinion and Aptitude Tests. Campaign Planning. Option Pricing: Theory & Applications. 7. Stanley S C and Randall. Illustration. 1985. New Delhi. Huang. 6. 3. 2001. Log. Cox. Options. Prentice Hall Inc. Chand. Layout. Mark Options Markets. M.. etc.3rd SEMESTER MM-307 :ADVERTISINGMANAGEMENT Objectives The aim of the paper is to acquaint the students with concepts. All questions will carry equal marks. to attempt any five questions. 1997. Media Planning.. John C. Process of Communication . InvestmentAnalysis and Management. New Jersey. Recall. Englewood Cliffs. Lexington Books 1993. Note: The examiner will set eight questions in all and the students would be required MARKETING . Toronto. Brennet. 5.2. John C and Rubinstein. Prentice Hall of India. techniques and give experience in the application of concepts for developing an effective advertising programme. Advertising Organisation . Theory of Cognitive Dissonance and Clues forAdvertising Strategists: Stimulation of Primary and Selective Demand . Hull.

New Delhi. Ogilvy onAdvertising. Englewood Cliffs. All questions will carry equal marks.Advertising Procedure. Political. Kleppner.Buying. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 1995. New York. Advertising Management. MM-308: SALES MANAGEMENT Objectives The Purpose of this paper is to acquaint the students with the concepts which are helpful in developing a sound sales and distribution policy and in organising and managing sales force and marketing channels. Advertising campaign . Introduction toAdvertising and Promotion. Borden. 1990. New Delhi. International. 1981. Supervision (37) . Recruiting and Selecting Sales Personnel. Cooperative. Brand Positioning. 1986. Prentice Hall Inc. Public Service Advertising. Chicago. Sengupta.Advertising V/s Consumer behaviour. John Wiley.Retail. The Practive of Advertising. MichaelA. Hard. Advertising. Setting and Formulating Personal Selling Objectives. Ogilvy. Butterworth Heinemann. David A. 1983. David. Geoge E and Beleh. Otto. 4. Designing and Administering Compensation Plans. Course Contents Nature and Scope of Sales Management. William H. Longman. Prentice Hall of India. National. 3rd ed. 2. Subroto.. 1985. Tata McGraw Hill. Suggested Readings 1. Oxford. London. Sales promotion . Nwew Jersey. Irwin. Aaker. 1995. 3. Beleh. Norman. 6. 4th ed. 5. Strategies for Competitive Advantages. Developing and Conducting Sales Traiing Programmes. advertising . 7.Role of Creative strategies.

New Jersey. Professional Personal Selling. Englewood Cliffs. Practices and Cases. R R. All questions will carry equal marks. Anderson. Irwin. 4. Englewood Cliffs. R H and Stanton. E M etc. Management of a Sales Force. New Jersey. Consumer Behaviour and Marketing Strategy. Consumer Motivation. Management of Sales Force. Sales Management Concepts. Chicago. Objectives and Quotas for Sales Personnel. MM-309 : CONSUMER BEHAVIOUR Objectives The basic objective of this course is to develop an understanding about the consum decision-making process and its applications in marketing function of firms. 1992. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. W J. Prentice Hall Inc. Johnson. Prentice Hall Inc.. Influence of Personality (38) . 5. New York. New York. Motivating Sales Personnel. Howewood Illinois. Buskirk. Prentice Hall Inc. Still. Irwin. Suggested Readings 1. Designing Territories and Allocating Sales Efforts. Developing and Managing Sales Evaluation Programme. Course Contents Introduction to Consumer Behaviour. Richard D. William J etc. Sales Management. ConsumerAttitudes andAttitude Change. 3. John Wiley. 7. 2. Evaluative Criteria and Decision Rules. 6. anderson.of Salesmen. Dalrymple. Sales Cost and Cost Analysis. Information Search Process. R. D J. Sales Meetings and Sales Contests. 1995. 1983. Stanton. Professional Sales Management Englewood Cliffs. 1989. McGraw Hill.. Information Processing and Consumer Perception. New Jersey.. Consumer Involvement and Decision Making.. 1988. 1986. Sales Management : Concepts and Cases. 1991. R.

1989. L G and Kanuk. 1994. MacMillan. Media Planning. Englewood Cliffs. South Western. 1993. H. Mowen. 1993. J F. Diffusion of Innovation and Opinion Leadership Family Decision Making. 1995. etc. planning of distribution channels and organising personal (39) . Reference Group Influence. characteristics and the potential of rural markets in India. New Delhi. Psychographics and Lifestyle. New Jersey. Engle. 6. Modesl of Consumer Behaviour. John C. Consumer Behaviour. 2. 4. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Course Contents Nature. Chicago. Consumer Behaviour: Implications for Marketing Strategy Texas. Consumer Behaviour in Marketing.and Self Concept on Buying Behaviour.. Dryden Press. Howard. enconomic & other environmental factors affecting rural marketing. Consumer Behaviour. Industrial Buying Behaviour. L L. New York. John A. All questions will carry equal marks. Schiffman. 3. Consumer Behaviour Studies in India. Prentice Hall of India. Marketing of consumer durables and nondurable goods and services in the rural markets with special reference to product planning. Assael. 5. Hawkins. Ohio. etc. Business. 1995. Attitudes and behaviour of the rural consumers and farmers. D I. MM-310 : RURAL MARKETING Objectives The Objective of the course is to explore the students to the rural market environment and the energing challenges in the globlisation of the economies. Suggested Readings 1. etc. Consumer Behavior. Consumer Behaviour and Marketing Action. Socia-cultural. Consumer Behaviour Audit. Prentice Hall Inc.

George. Unique features of commodity markets in India. Politics and Society in Rural India. S. Free Press. New York. Ashok. New Delhi. 1980. 3. Competing Against Time. scope and role of co-operative marketing in India. 1982. Desao. Stalk. Bomabay. Scharnd. 6. 1979. 1980. Delhi. Role of central and state governments. Processing facilities for different agricultural products. Inter India. Classification of agricultural products with particular reference to seasonality and perishability. E. MARKETING : 4th Sem. Suggested Readings 1.selling in rural markets in India. Vasat. 1988. Rudra. Rural Development. competitive Strategy. 5. Role of agricultural price commission. Course Contents Product Planning and Management: Product concepts and levels. Free Press. Institutions and organisations in agricultural marketing. (40) Note: The examiner will set eight questions in all and the students would be required . Arora. Marketing structure and performance. New Delhi. to attempt any five questions. Marketing of agricultural inputs with special reference to fertilizers. Integrated Rural Development. Porter. Himalaya. India Agricultrual Economics. Mishar. N. 1990. Nature. 4. New Delhi. Problems of agricultural marketing. Product line and mix decisions. Michael. Myths and Realities. All questions will carry equal marks. Product life cycle and marketing strategy implications. seeds and tractors: Organisation and functions of agricultural marketing in India. MM-408 : PRODUCTAND BRAND MANAGEMENT Objectives The Objective of this course is to impart in -depth knowledge to the students regarding the theory and practice of Product and Brand Management. Role of warehousing: Determination of agricultural prices and marketing margins. 2. R C. Allied.

5. AMACOM. Lyhh B. 7. NY. & Michael W. Business analysis. David. Brand extension decision. Building Board Identity: A Strategy for success in a hostile market place. P. A. 1991. Branding terminology. 1991. New York. 2. Product testing. Branding in Specific Sectors: Customer. Richard D. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Aaker. The Director Books. 1996. Wiley. Brand Positioning and Re-launch: Brand building and commuication. John. Private versue national branding. Major Branding Decisions: Selecting a brand name. London. Cowley. Upshaw. 1990. London. Multiple branding. brand personality. Concept development and testing. Strategic Brand Management. MM-409 : E-COMMERCE Obnectives The objective of the course is to acquaint the students with the use of E-Commerce in competing markets. retai.New Product Development: Idea generation and screening. Brand Strategy. Branding for international marketing. Free Press. Family versus individual brand names. brand image. 1995. industiral. 1999. Maloney Creating Brand Royalty. Steward. Cambridge. service brands. Test marketing and product launching. 3. E-branding. MacMilan. Managing Brand Equity. Basic branding concepts-brand awareness. Understanding Brands. Murphy. 6. John A. Product verses corporate branding. 1992. Don. 4. brand equity. Building Brands Directly. Czerniawskd. Suggested Readings 1. Kogan Page. J N. New York. Branding Strategies: Importance of branding. Free Press. brand identity. (41) . Kapferer. New York. brand loyalty.

The Internet.Financial Intranets . Phil e Brands.Internet Vs. Electronic Commerce and Banking: Changing dynamics in the Banking Industry . Intranets and Manufacturing: Integrated logistics. WWW : concepts . Delhi. Keen.structure of Financial Software Markets .Open Vs Closed modles Management issues in online Banking .Course Contents Introduction to E-commerce. . Intranets and Supply Chain Management .Transaction Accounting .Energing Business requirements . (42) .Electronic Commerce and online publishing: Online publishing strategies . and part McGreger.electronic Payment systems : Electronic Payment Technology . Definition .electronic check . Carpenter. BPB Pub. Online Services.Digital copyrights and Electronic publishing.Human Resource Management Systems .Online retailing .Industry framework .Intranet based manufacturing logistics Management. Intranets and Corporate Finance: Financial Systems .Internet acess providers .Changing retail Industry Dynamics . Tata McGraw Hill.online customer service and support Technology and Marketing strategy. Boston. 2.Intranets and customer asset Management Customer asset management baiscs .Internet Services Providers . Peter and Mark McDonlad Th e-Process Edge.Home banking Implementation approaches .size .The Corporate Digital Library Intelligent Agents.Technology -Applications .Management challenges . 2000.Managing retail supply chains .Forces Fueling E-commerce .. 1999. G.Manufacturing Information Systems .Approaches Advertising and online publishing .Agile Manufacturing .On-line Credit Card.Inventory Accounting Payment management .Electronic Commerce and Retailing .types . 3. HBS Press. Delhi. Cady.Supply chain application software .Digital Cash . 2000.online sales force .Software modules in Financial Information System . Suggested Readings 1. H.Treasury and Cash Management .

6. Washington. Production and Clearance of Goods for Exports. Delhi. 5. Negotiation of Documents. WTO. Export Promotion Councils. Addison Wesley.Identification of Markets. ECGC. Jason R. Samantha Shurety. IDG Books. 2001. Pricing Strategy and Distribution Strategy. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Distinctions between International Trade. Concept And Setting. Mann.4. 2001. Bills of Exchange. Economic Communities. procedural. (43) . Singapore.World Bank. Procedure and Documents Registration of Exporters. Commodity Agreeements and GSP. Catherine. Letter of Credit . Insurance. Promotion Strategy. 7. All questions will carry equal marks. Course Contents International Marketing . International Institutions . Instruments of Payments . International Marketing Mix . Trading Partners . Import And Export Policy. 2000. Common Markets.Export Finance.. Tata McGraw-Hill. Constraints on International Marketing . Oberoi. IMF. institutional and decisional aspects of international marketing. Product Policy. 2000.Definition. Marketing and Business. Shipping and Transportation. L. Public Sector Trading Agencies. Customs Union. “E-business with Net Commerce”. DC.Open Account. International Product Life Cycle. India and World Trade. UNCTAD. Delhi. “Starting an E-Commerce Business”. Rich.Bilateral Trade Agreements. Commodity Boards etc. Institute for International Economics. Economic Environment of International Marketing. Export Quotatons. MM-410 : INTERNATIONALMARKETING Objectives The basic objective of this course is to acquaint the students with environmental. Institutional Infrastructure for Export Promotion. Global Electronic Commerce. Non-tariff Barriers. Direction and Quantum of India’s Exports.Fiscal and Non-fiscal Barriers. Sundeep e-Security and You. Free Trade Zones.

New Delhi. The Service Classification. Handbook of International Business. International Marketing. H. J J. Service (44) . Onkvisit. New Delhi. R. 4. The Service Consumer Behaviour. Faculty of Management Studies. Service Product Development. Nature of Services. Terpstra. Bhattacharya. The Service Encounter. Goods and Services marketing Marketing Challenges in Service Businesses. B. Prentice Hall of India. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Vern and Sarathy. Global Marketing Management. Global Business Press. Course Contents The Emergence of Service Economy. Oriando. 6. 3. Strategies for Success. Prentice Hall Inc. New Jersey. Englewood Cliffs. 5. I and Murray. International Marketing. Service Management Trinity. V. 2. 1995. Warren. Johri. University of Delhi. International Marketing. International Marketing. 1980. John Wiley. All questions will carry equal marks.Export Marketing: Strategies for Succes. Dryden Press. Prinpalomi. Suggested Readings 1. 1991.Various Forms of International Business. Sak and Shaw. 1991. Prentice Hall. Walter. Marketing Framework for Service Businesses. MM-411 : MARKETING OF SERVICES Objectives The objective of this course is to develop insights into emerging trends in the service in a developing economy and tackle issues involved in the management of services on national basis. 1988. Marketing of Joint Ventures and Turnkey Projects.. New York. 7. Lalit M.Analysis and Strategy. T. Keegan. 1995.

Industrial Relations and The Emerging Socioeconomic Scenario. 4. M J. Global Business Press. Mcdonald. Heinemann. Marketing of Services. Branding and Packaging of Services. Prentice Hall of India. Industrial Relations and the State. 1996. MANAGEMENT OF INDUSTRIALRELATIONS Objectives Organisational efficiency and performance are intricately interlinked with industrial relations. Englewood Cliffs.Advertising.The Indian Scene . Suggested Readings 1. Lovelock.A. Service Marketing: Origin and Growth-Classification of Services Marketing of financial services .. Managing Productivity and Differentiation in Service Organizations. Services Marketing. 1993. 2.. Englewood Cliffs. Prentice Hall Inc. 1996.Designing of service strategy. H V. New Jersey. Christopher H. Newton M P Payne. McGraw Hill. OBH-311 . V A and Bitner. Verma. 3. Recovery Management and Relationship Marketing. All questions will carry equal marks. 1993. Marketing Planning for Services. 6. New Jersey. 1995. New Delhi. Prentice Hall Inc. Legal Framework of Industrial (45) . Malcom and Payne. Christopher H. Lovelock. New Delhi. 1996. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Butterworth. Services Marketing. This course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the macro and micro levels. ORGANIZATION BEHAVIOURAND HRD . the Essence of Services Marketing.3rd Sem. Zeithaml. a.Vision and Service Strategy. Managing Services: Marketing Operations and Human Resources. Course Contents Industrial Relations Perspectives. Demand-supply Management. New York. Quality Issues and Quality Models. 5.

G. Group Synergy. Niland. 1987. Course Contents Group as a Medium of Learning. Group Cohesiveness. Longman. Ramaswamy. The Future of Industrial Relations. Virmani. Vision Books. New Delhi. K Trade Unionism. Labour Institutions and Economic Development in India. J R. Influence Processes. Group Decision Making. Interpersonal Comunication. 6. Kochan. New Delhi. etc. Mamkoottam. Participative Management vs. Industrial Democracy. Productive Bargaining and Gain Sharing. 1988. Webb. E A. 1982. InterpersonalAwareness and Feedback Process. Sidney & Webb. New Delhi. 2nd ed. Papola. The Rayon Spinners The Strategic Management of Industrial Relations. Melbourne. 1988. Oxford University Press. Geneva. 1992. & Katz Henry. Sage. Role and Future of Trade Unions. (46) . Richard D Irish.A. Employee Empowerment and Quality Management. Myth and Reality. Industrial Relations and Technological Change.Relations. Collective Bargaining and Industrial Relations. Oxford University Press. Suggested Readings 1. ILO. T S & Rodgers. B R. Team Building. New Delhi. 4. Trade Union and the Employee. Beatrice. 1994. Homewood. Participative Management and Co-ownership. 1994. 2. Developing and Change. All questions will carry equal marks. OBH-312 : MANAGING INTERPERSONALAND GROUP PROCESSES Objectives The purpose of this course is to advance understanding regarding interpersonal and group processes and help the students to examine and develop process facilitation skills mainly through laboratory and other experience based methods of learning. T. Negotiation and Collective Settlements.. Trade Union and The Management. Interpersonal Trust. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Collective Bargaining. 5. Illinois. 3. Discipline and Grievance Management.

Course Contents Macro Level Manpower Planning and Labour Market Analysis. HRD Climate. New Jersey. TQM and HRD Strategies. All questions will carry equal marks. D. 5.. D. Prentice Hall Inc. Developing Managerial Skills in OB. New Delhi. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 3.Suggested Readings 1. Arthur. HRD is Strategic Organisations. W G. Organizational Behaviour: Practical Readings for Management 5th ed. Inside Organizations: Understanding the Human Dimensions London.. (47) . Englewood Cliff. OBH-313 : HUMAN RESOURCE PLANNING DEVELOPMENT Objectives The objective of this paper is to develop a conceptual as well as a practical understanding of Human Resource Planning. Prentice Hall of India. etc. Suggested Readings 1. Essay in Interpersonal Dynamics. Organizational Behaviour: An Experiential Approach. Culture. 1991. Retention. Career Theory Handbook. Englewood Cliffs. Models and Techniques of Manpower Demand and Supply Forecasting. New Jersey. 1991.. etc. M D. Behavioural Factors in Human Resource Planning .A. Work Force Flow Mapping. Career Management and Career Planning. Deployment and Development in organisations. etc. Prentice Hall Inc. Redeployment and Exit Strategies. Moore. Bennis. M.S. Organisational Human Resource Planning. Human Resource Valuation and Accounting.Wastage Analysis. Englewood Cliffs. Performance Planning. Mainiero. 5th ed. Dorsey Press. Human Resource Information System. Age and Grade Distribution Mapping.. 4. 1985. U. Sage. Kolb. Kolb. QWL and Management of Change. 2. 1988. LA& Tromley C L. Potentials Appraisal and Career Development. 1979. Stock Taking. Prentice Hall Inc. 1991.

(48) . Total quality and Human Resources: An Executive Guide. M J. Power and Politics. New Delhi. Kao. The Process of Empowerment. Blackwell. Mabey. 1995. Oxford. PrenticeHall of India. Oxford. 1994. 3. J M. Business Ethics and Corporate Governance. New Delhi. Strategic Human Resource Management. H. Greenwood. Greenhaus. Sage. Belkaoui. 2. Anderson. Conflict and Negotiatio. Cross-Cultural Dynamics. Blackwell. 1995. Kavanagh. Effective Organization and Social Values. Thomson. Blackwell Publisher Ltd. Skills of Change Agent. Career Management. 7. Management of Gender issues. J H. Human Resource Valuation: A Guide to Strategies and Techniques. G. W E and Bell. All questions will carry equal marks. Organizational Climate and Culture. C. etc. S R. 5. Boston. Human Resource Information System: Development and Applications. 4. OBH-314 : ORGANIZATION EFFECTIVENESSAND CHANGE Objectives To familizrize the students with basic organizational processes to bring about organizational effectiveness and change. 1987. Course Contents An Overview of Concepts of Organizational Change Effectiveness and Development. Quorum Books. Developing Human Resource. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. A. etc. Creativity and Innovation.2. 1993. Oxford. 1995. Dryden. C and Salama. R and Mabey. A R and Belkaoui. Organizational Learning. 1992. Suggested Readings 1. Organization Development. Dale. French. B. 6. and Barker D. Effective Enterprise and Change Management. ButterworthHeinemann. 3. PWS-Kent. Intergroup Behaviour and Collaboration. C H. 1994. Oxford. 1996. New York.

1992. Vistaar. 4. 2. 7th ed. Organisation Design for Excellence. The Theory & Practice of Training. Robbins.4. Improving Training Effectiveness. Buckley R & Caple. Training Climate and Redagogy. Training and Development in India. 1984. Tata McGraw Hill. sage.an Overview. Roger ed. ORGANIZATION BEHAVIOURAND HRD . Khandwalla. 1995. 2nd ed. Pepper. McGraw Hill. R Pareek. Organisational Behaviour. 7th ed. P N. Training Methods and Techniques. Mendonca. Facilities Planning and Training Aids. 6. Allan D. Aldershot.. Course Contents Training Proess . Training Evaluation. 1995. Aldershot.4th Sem. Training for Development. Suggested Readings 1. New Delhi. Beunet. M and Kanungo R N. Role. 7. 1996. Organization and Management of Training Function.. Training Communication. Responsibilities and Challenges to Training Manager. Kogan & Page. Gower. S P. F. 5. 1990. Training Needs Assessment and Action Research. All questions will carry equal marks. Organizational Behaviour. New Delhi. Jim. New York. Learning Process. New Delhi. and to enable the course students to manage the Training systems and processes. U. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. 1994. London. Work Motivation. Luthans. 3. Developing Training Modules. Instructional Objectives and Lesson Planning. New Delhi. (49) . 1988. OBH-412 : MANAGEMENT TRAININGAND DEVELOPMENT Objectives The purpose of this paper is to provide an in-depth understanding of the role of Training in the HRD. Managing the Training and Development Function. Lynton. Prentice Hall of India.

and Brown. Organisation Development. Alternative Designs of Human Organizations. French. IPM. Team. The Fifth Discipline: The Art and Practice of the Learning Organization London. Some Major Techniques of Planned Change. Harvey. General OD Competencies. and Bell. 3rd ed. 1990. Gower. Ethics of OD Professional. W L. 5. 3rd ed. Sage.an Over view. 1986.5. Senge. Practice and Research. Jersey. Ch. All questions will carry equal marks. Abad. L. Prentice Hall of India. 7. London. OBH-413 : ORGANIZATION CHANGE AND INTERVENTIONS STRATEGIES Objectives The objective of this paper is to make the students learn about the organizational change and prepare them as change facilitators using the knowledge and techniques of behavioural science. W H. 2. New Delhi. 3. Lodon. 1988. Century. Developing Effective Organization.Interpersonal. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. D F. Rae. 6. (50) . Organization Development Theory. P. Englewood Cliffs. Intergroup and System. 4. An Experiential Approach to Organization Development. Course Contents Organization Change . Reid. Prentice Hall Inc. De Nitish. 1992. D R. Unive Book Stall. Approaches to Problem Diagnosis. Ahmad. etc. French. Aldershot. etc. 1991. M A etc. New Delhi. Designing Interventions . 1980. Future of OD. OD Skills.. 1992. 1990. Steps in OD. Training Interventions: Managing Employee Development. New Delhi. Evaluation of OD. Sri Ram Center for Industrial Relations. Suggested Readings 1. How to Measure Training Effectiveness.

F E. Consultants and Consulting Styles. HRD Approaches for coping with Organisational Changes. 1992. Ishwar. Concept. New Delhi. Tata McGraw Hill. etc. HRD System Design Principles. 3rd ed. etc. New Delhi. (51) . and cummings. Management of Change Through HRD. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Staffing HRD Function. New Delhi. New Delhi. Dayal.Concepts. 1982. 5. Course Contents Field of HRD .. New Delhi. Huse. Pareek. Tata McGraw Hill. & Sinha. Suggested Readings 1. Dharani. Goals. Managing Transitions : The HRD Response. Challenges. HRD Climate and Practices in India. 2. Dharni P. 7. Kohli. Organization. 3. methods and strategies for HRD. 1995. 4.Global Challenges & Strategies in 2000 A. Vision. ISTD. HRD . Development and Change. New Delhi. Dayal.6. 1996. U. HRD for Workers. 1991. Designing HRD Systems. Case Studies of HRD in Indian Organizations. D. Successful Applications of HRD. P. Developing HR Strategies. All questions will carry equal marks. Ishwar. Uddesh & Sinha. 1985. Maheshwari. Sinha. 1993. New York. B L. HRD Intervention. T G. New Concepts. Design &Administration of Select HRD Systems. Dharni P. West. OBH-414 : HUMAN RESOURCE DEVELOPMENT : STRATEGIES ANDSYSTEMS Objectives The purpose of this course is to facilitate an understanding of the concepts.

Sage. D N. Structural Evolution of Global Organisations. Dowling. California. Silvera. MNG and Compensation System. Cross Cultural Leadership and Decision Making. London. Rawat. Adler. Source. International Dimensions of Organizational Behaviour. 4. International Dimensions of Human Resource Management 2nd ed. Boston. Cultures Consequence: International Differences in Work Related Values. New Delhi. N J. Bartlett. P J. T V. G. Course Contents Human and Cultural Variables in Global Organisations. 1988. Cross Cultural Research Methodologies and Hofstede’s Hermes Study. Hofstede.6. Rao. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. Jaipur. 1984. Cross Cultural Differences and Managerial Implications. Kent Publishing. Cases and Readings in Cross Border Management. 1995. etc. etc. Human Resource Management in Global Organisations. Selection. 1991. Selection Criteria for International Assignment. (52) . Compensation and Appraisal in Global Perspective. Wadsworth. Suggested Readings 1. S. India. Alternative Approaches & Strategies of Human Resource Development. HRD: The Indian Experience. 3. C and Ghoshal. 1994. 2. Chicago. Transnational Management: Text. Cross Cultural Communication and Negotiation. Irwin. All questions will carry equal marks. 7. 1991. OBH-415 : CROSS CULTURAL AND GLOBAL HUMAN RESOURCE MANAGEMENT Objectives The objective of this course is to develop a diagnostic and conceptual understanding of the cultural and related behavioural variables in the management of global organisations.

1994.. Paul. Camb. Cambridge Massachusetts. Exercise and Readings. 7. Mead. All questions will carry equal marks. Marcic.5. R. D and Puffer.. 1995.. Mass. Blackwell.. (53) . Management International: Cases. Black Well. 1994. S M. Global Management. 6. Note: The examiner will set eight questions in all and the students would be required to attempt any five questions. etc. Mendenhall. International Management: Cross Cultural dimensions. West Publishing. St. M.

Foreign Exchange Market Mechanism. the Economic and Political Environment. World Economic Growth and the Environment. Tariff and Non-Tariff Barriers. Influence on Trade and Investment Patterns and Macroeconomic Management. International Banks. Shivaramu. The External Environment. Suggested Readings 1. Determination of Trading Partner’s Independence. Julian S.INTERNATIONALBUSINESS . IB-315: INTERNATIONALBUSINESS ENVIRONMENT Objectives The primary objectives of this course are to acquaint the students to emerging global trends in business environment. Euro-currency Market. The Human Cultural Environment. Basil Blackwell. New Delhi. Stock Markets. (54) . V. International Business Environment and Business. The Finance Investment and Taxation Decisions of Multinationals. Operation Management in International Firms. Export Management. Internationallzation of Service Firms. Issues in Asset Protection. Multilateral Settlements. Determinants of Exchange Rates.K. 2. Country Evaluation and Selection. Licensing. Consortium Approaches. London. and S. Technology and Global Competition. Course Contents International Business : An overview .3rd Sem. Non-Banking Financial Services Firms. Global Competitiveness. Alworth. Bhalla. World Financial Environment. Globalization with Social Responsibility. Cross-national Cooperation and Agreements.Types of International Business. Theories and Institutions: Trade and Investment . Regional Blocks. WTO. Offshore Financial Centers. World Financial Environment. Interdependence and Dependence. 1988. Joint Ventures.Government Influence on Trade Investment. International Business Diplomacy: Negotiating an International Business. International production. External Relations Approach. Globalization and Human Resource Development.

At Multinational Business Finance. Credit and Foreign Exchange Risk coverage. Daniel.K. Instruments and methods of Financing Exports including credit and collections.Exim Documentation. International Economy: Liberalisation Process. Excise clearance of cargo. V. New York. Foreing Exchange regulations and Formalities. 5. Liners. Role of Cleaning and Forward Agents. Cargo Insurance. Business Risk Coverage-Cargo. Structure. Indian Shipping: Trends. 1993. All questions will carry equal marks.K. and Stopnehill. International Agreements and Conferences on Sea Transport. Processing of an Export Order. Custom Clearance of Import Cargo. Formation. Uniform custom and practices (UCP). John D and Radebangh. Lee H International Business. D. Procedures and documentation for availing export incentivesDuty draw backs. World Shipping: Structure. Custom Clearance of Export Cargo. Addision Weley. Dispute Settlement. Inspection Concept Scheme and Procedures. Conference System. Freight and Structure.. documentation and logistics. 5th ed. New Delhi. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. International Business Contracts: Types. Concepts of Dry (55) . DOCUMENTATION ANDLOGISTICS Objectives The aim of the course is to acquaint the students with the export-import procedures. Shipment of Export Cargo. Legal Dimensions. Import Licensing and other incentives. and Tramps. 1986. Course Contents Documentation Framework .Anmol. 4. Bhalla. New York. Addision Wesley. Quality Control and Pre-Shipment. Containerisation and other developments. IB-316 : EXPORT-IMPORT PROCEDURES. Negotiations of Documents with Banks. Eiteman. 1989.3. Elements.

Machinery for Consultation. Directional Pattern: Major export commodities . 2001. Export (56) Note: The examiner will set eight questions in all andthe students would be required . Infrastructure support for Export Promotion. to attempt any five questions. Import and Export Licensing System. Suggested Readings 1. Government of India Handbook of Import . 1995. Specific Service Institutions. Delhi. Exchange Control in India. and S. Import and Export Control Orders.. Course Contents India’s Foreign Trade in the Global Context.K. Paras Ram Export: What. Indian Shipping Perspectives. Deferred Payment System and the Role of EXIM Bank of India. Delhi. Export Processing Zones. Export incentives: Financial and Fiscal. Structure and Equilibrium of India’s Balance of Payments.. Anupam. Blanket Permit System. V. Bhalla.Export Procedures. Foreign Trade (Development and Regulation)Act. Freight rate structure. Trade Control in India. Ramu. Major cometitors. Delhi.Port. IB-317 : INDIA’S FOREIGN TRADE POLICY Objectives To acquaint the students with recent trends in India’s foreign trade. Import Substitution and Export Promotion Policies. Export Credit Insurance. 4. International Business Environment and Management 5th ed.their trend.B. and management and policy related issues in foreign trade in the global context. Air Transport: International setup. Major Import commodity Groups. problems and prospects. 3. Recent Trends in India’s foreign trade. Export Promotion Councils. Anmol. Pub. Anupam Pub. H. 2.. Where and How. Desai. Role of State Trading Organisations in Foreign Trade. 1988.Thrust area commodities . Commodity Boards/Product Export Development Authorities. All questions will carry equal marks. Containerisation.

Organisation of the Exposure Management Function.. Bhalla. Deepak India’s Export and Export Policies in the 1960s. Exposure Management Techniques. and hedging against exposure risk. Exposure Information System. University of Delhi. 2. 1976. 1988. Export Promotion in India: The Institutional Infrastructure. Currency Swaps. Currency Futures. 8th ed. Sri Ram Expot Marketing in India’s New Manufactures.Oriented Units and Export and Trading House Schemes: Multilateralism and Bilateralism in India’s International Business.K. Currency Options. Delhi. Suggested Readings 1. Official and Free Market Rates. Parameters and constraints on Exposure Management: (57) . Course Contents Types of Foreign Exchange Markets and Transactions. 1986. 4. 5. Quoting Foreign Exchange Rates. Quoting Forward Rates. Delhi. Delhi. Commonwealth Pub. Cross Rates. S. Organisation of the Foreign Exchange Markets. Bhashyam. Internatioal Business Environment and Management. IB-318 : FOREIGN EXCHANGE MANAGEMENT Objectives To acquaint the students with the mechanism of the foreign exchange markets measurement of the foreign exchange exposure. 3. Nayyar. Cambridge University Press. 1988. Export Performance and Export Marketing Strategies.K. V. Corporate Exposure Management: Alternative Definitions of Foreign Exchange Risk. Jain. Anmol. Dhanna. Commonwealth Pub. Delhi. Forward Rates. S.. 2001. Spread. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. All questions will carry equal marks.. Alternative Strategies for Exposure Management.

Country Risk Analysis. FEMA.C. A. Bhalla. Macmillan. 2001. Evolution of the International Monetary and Financial System. R. 1979. (58) . New York Institute of Finance. International Financial Management. 4. Political Risk Management. INTERNATIOALBUSINESS : 4th Sem. N. Multinational Capital BudgetingApplication and Interpretation. Tax Treatment of Foreign Exchange Gains and Losses. Sutton. Long-run Investment Decisions .. 2. 2nd ed. Dividend Policy of the Multinational Firm. 3. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Boston.The Foreign Investment Decision. Suggested Readings 1. Technical Analysis. 1995. Cost of Capital and Capital Structure of the Multinational Firm. Long-term Financing. Allyn and Bacon. Financial and Socio-Political Factors. Aliber.K. London. V.H. Exchange Risk and Corporate International Finance. 1978. New Delhi. Taxation of the Multinational Firm. Luca Cornelius Trading in the Global Currency Markets. Trading in Currency Options. 1987. Shapiro. W.J.Theory and practice of Forecasting Exchange Rates-Economic Fundamentals.An overview. All questions will carry equal marks. International Financial Management.. IB-416 : INTERNATIONALFINANCIALMANAGEMENT Objectives The objective of this paper is to give students an overall view of the international financial system and how multinational corporations operate. Anmol. Course Contents Multinational Financial Management . Prentice Hall.Z.

Non-tariff Barriers. Adrian. Bhalla. New Jersey. Procedure and DocumentsRegistration of Exporters. Concept and Setting. Import and Export Policy. Financial Management for the Multinational Firm. Production and Clearance of Goods for (59) . Economic Environment of International Marketing. Alan C. India and World Trade.A. IMF. 1987. Common Markets. Abdullah. Trading Partners . 1995.. Distinctions between International Trade. Shapir. Commodity Boards etc. Marketing and Business. Public Sector Trading Agencies. Prentice Hall of India.. institutional and decisional aspects of international marketing. ECGC. International Financial Management. IB-417 : INTERNATIONALMARKETING Objectives The basic objective of this course is to acquaint the students with environmental. Free Trade Zones.Fiscal and Non-fiscal Barriers. Prentice Hall Inc. International Institutions .. Miami Florida. Global Corporate Finance: Text and Cases. procedural.. Multinational Financial Management. 2001. suk and Kim. V. Course Contents International Marketing . Constraints on International Marketing .Definition. All questions will carry equal marks. GATT. 1996.Bilateral Trade Agreements.Suggested Readings 1. Englewood Cliffs. 2nd ed. 3. Customs Union. Institutional Infrastructure for Export Promotion.K. 1993. New Delhi. UNCTAD. Multinational Finance. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Direction and Quantum of India’s Exports. Kim. New Delhi. 4.World Bank. 2nd ed. F. Economic Communities. Seung. Prentice Hall Inc. Export Promotion Councils. Buckley. New York. Export Quotations. 5. Anmol. Commodity Agreements and GSP. Kolb. 2.

Sak and Shaw. 1995. Terpstra. International Marketing Mix . J. Lalit M. 5. International Marketing:Analysis and Strategy. Product Policy. Cross Cultural Differences and (60) .Open Account. Bhattachary. B. New York. 6. Global Marketing Management Englewood Cliffs. Walter.Export Finance. Marketing of Joint Ventures and Turnkey Projects. Dryden Press. 1991. Promotion Strategy.Identification of Markets. Course Contents Global Business. Prentice Hall Inc. Environment Variables in Global Business. 4.Exports. International Product Life Cycle. R. New Jersey. New Delhi. Various Forms of International Business. Export Marketing : Strategies for Success. International Marketing. New Delhi. Keegan. Handbook of International Business. Growth and Evolution. 1991. Shipping and Transportation. IB-418 : GLOBAL HUMAN RESOURCE MANAGEMENT Objectives The objective of this course is to develop a diagnostic and conceptual undertaking of the cultural and related behavioural variables in the management of global organisations. Global Business Press. T. All questions will carry equal marks. University of Delhi. John Wiley. Pricing Strategy and Distribution Strategy. Bills of Exchange. International Marketing: Strategies for Success. Oriando. Onkvisit. Suggested Readings 1. Insurance.J. Warren. Faculty of Management Studies. 1988. Vern and Sarathy. Prentice Hall of India. Human and Cultural Variables in Global Organisations. 3. 2. Johri. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Letter of Credit . Instruments of Payments .. 1995. 1980. Negotiation of Documents. I and Murray.

International Dimensions of Organizational Behaviour. West Publishing. N. 1984.. Structural Evolution of Global Organisations. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. John Wiley. 1986. Mass. Hofstede. Transnational Management: Text.. 7. Cross Cultural Leardership and Decison Making. S. Human Resource Management in Global Organisations. 1991. Black well. Cases and Readings in Cross Border Management. Chicago. Sage. S. Irwin. Cultures Consequence: International Differences in Work Related Values. London. Exercises and Readings.. 4. Cross Cultural Communication and Negotiation. Ethics in International Business.J. New York. Suggested Readings 1. (61) . Wadsworth. 6. Mead. Boston. Paul.. Cross Cultural Research Methodologies and Hofstede’s Hermes Study. S. IB-419 : E-COMMERCE Objectives The objective of the course is to acquaint the students with the use of E-Commerce in competing markets. Management International: Cases.J. California. Kent Pub. 1994. Bartiett. 3. P. International Dimensions of Human Resource Management. 5. Adler. Dowling. 2.Managerial Implications. Internationl Management : Cross Cultural Dimensions. etc. Camb. 1994. Comparative and Maltinational Management. All questions will carry equal marks. St.. R. 1995. D and Puffer. 2nd ed. Marcis.. Western and Eastern Management Thoughts in the Indian Context.M. G. Ronen. 1994. C and Ghoshal.

Intranet bases manufacturing logistics Management. Global Electronic Commerce. WWW: Concepts .Digital Cash .Supply chain application software . Delhi.Human Resource Management Systems -size .Industry framework . 2000.Approaches Advertising and online publishing . Institute for International Economics.Emerging Business requirements . Intranets and Corporate Finance: Financial Systems .online sales force . Keen.Manufacturing Information Systems .Management challenges . Intranets and Manufacturing: Integrated logistics. Boston.types .changing retail Industry Dynamics . The Internet.Online retailing . HBS Press. Mann. Washington.Forces Fueling E-commerce .Transaction Accounting .Digital copyrights and Electronic publishing.2000.Agile Manufacturing .electronic check .Managing retail supply chains . DC.Internet access providers .Course Contents Introduction to E-commerce.Intranets and customer asset Management Customer asset management basics . L. . 2. Peter and Mark McDonlad Th e-Process Edge.Internet Vs.Open Vs Closed models Management issues in online Banking . Catherine.H.Financial Intranets .electronic Commerce and Retailing . 4.Internet Services Provdiers . 3.Inventory Accounting Payment Management . 1999.The Corporate Digital Library . Phil e Brands. 2000.Electronic Payment systems: Electronic Payment Technology . BPB Pub.Electronic Advertising and online publishing: Online publishing Strategies . Delhi.online customer service and support Technology and Marketing strategy. Online Services.Software modules in Financial Information System .. Definition. Suggested Readings 1.Home banking Implementation approaches .Intelligent Agents.Treasury and Cash Management . Tata McGrawHill. (62) . Cady. Carpenter.structure of Financial Software Markets .Technology -Applications . G.On-line Credit Card: Electronic Commerce and Banking: Changing dynamics in the Banking Industry . Intranets and Supply Chain Management . and part McGreger.

Oberoi. Role of Decision Support Systems in Business. Production and HRM. 2nd ed. 6. “Starting an E-Commerce Business”. Expert System Shells. Al Based Systems. IDG Books. Jason R. Samantha Shurety. Addison Wesley. Finance. Prolog: Programming for Artificial Intelligence. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Singapore. Decision Making Concepts . Suggested Readings 1. Addision-Wesley. Modeling in Decision Support. Development of Planning Models in Various Functional Areas. 2001. ITM-319 : MANAGEMENT SUPPORT SYSTEMS Objectives This course has been designed to develop an understanding of the concepts and application of Information Technology based Management Support Systems. Working on an Expert System Shell. Use of DSS Technology for Marketing.A Tool for Al Programming. Need and Application. Delhi. Artifical Intelligence. Bratko. PROLOG . Fuzzy Knowledge in Rule-Based Systems.5.. Modeling of Multiobjective and Analytic Hirarchy Process. 2001. 7. Course Contents Overview of CBIS Applications. California. Introduction to Integrated Financial Planning System for Financial Modeling. Rich. Delhi. Decision Modeling Exercises. Development of a Expert System Model for a Functional Area. Ivan. Sundeep e-Security and You.A Need for Decision Support. (63) . Executive Information Systems and their Applications. 2000. INFORMATION TECHNOLOGYMANAGEMENT -3rd Sem. Spread Sheet Software Systems as DSS Tool. 1990. All questions will carry equal marks. Tata Mcraw-Hill. “E-business with Net Commerce”. Group Decision Support Systems.

Project Selection.details of SDLC approach. Decision Analysis. Sprague. 3. ITM-320 : SYSTEMANALYSISAND DESIGN Objectives This course is aimed at developing an appreciation of Analysis and Design of computer based commerical data processing systems. 4. Decision Support for Management. Structured TechniquesAvailable. Davis. 6. New Jersey Prentice Hall Inc. New York. Tata McGraw Hill. 1990. Englewood Cliffs. Software applications today . Expansion. Decision Support Systems. Introduction to Artificial Intelligence and Expert Systems. 1988. 5. Technical and Economical Feasibility .1989.. Process Organisation and Intersections. Decision Trees and Tables. Systems Development Life Cycle.Introduction to different methodologies and Structured System Analysis Problem identification-requirement analysis: tools and techniques-feasibility analysis -Operatinal. Feasibility Study. 7. All questions will carry equal marks. Paul. Explosion and Normalization. Business Systems Concept.. New Jersey. 1990. Prentice Hall Inc. Data Flow Diagrams. New Jersey. Ralph H.. Jayashankar. Need for Structured Techniques. Englewooed Cliffs. Detailed Design. Prentice Hall Inc. Decision Support & Expert Systems. Macmillan. Viva Books. Methodologies Available. Englewood Cliffs. Turban. R. Patterson. 1995. Data Dictionaries. Michael W. Tools for Analysis and Design of Business Systems. New Delhi. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. E.the changing scenarios . How to Choose and Use an Executive Information System. New Delhi. Course Contents Overview of Systems Analysis and Design. Module (64) .2.. 2nd ed. Dan W. Rolph. Modulation. System Requirement Specification and Analysis. Decision Support.

Object-OrientedAnalysis. Elias M. Prentice Hall of India. Vendor Selection. Fort Worth. Documentation Tools. Coad. 2.. Englewood Cliff. Structured Analysis & System Specification. New Jersey. Data Base Design. Marco. System Control and Quality Assurance. Suggested Readings 1. 1991. conversion and Operations Plan. Managing Data Processing in an Organisation. J L. System Administration and Training. HardwareAcquisition. It provides the students an (65) . Prentice Hall of India. Hawryszkiewyez. 2nd ed. Foundations of Business Systems. 6. Yourdon. 2nd ed. System Controls and Audit Trails. SystemsAnalysis and Design. V. Dryden Press. Hardware and Software Selection.Specification. Data Processing Setup. All questions will carry equal marks. New Delhi. I T. Awad. New Delhi. New Delhi. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. New Delhi. Galgotia. Language Processors. Rajaraman. 1991. Prentice Hall of India. Analysis and Design of Information Systems.. Project Management Techniques for Managing Software Projects. 3. Shitten. David. 7. 1991. New Delhi. T. 4. 1992. 2nd ed. Yourdon Press. 5. ITM-321 : DATABASE MANAGEMENT SYSTEMS Objectives This course has been designed to introduce the students with the applications of systems designed to manage the data resource of organizations. 1990. 1989. Performance and Acceptance Testing Criteria. Peter and Edward. Testing Techniques Available. System Analysis and Design Methods. etc.D. Introduction to Systems Analysis and Design. Yourdon Press. File Design. 1994.. Benchmarking. Van Over. Operating system Selection.

New Jersey. Yourdon Press. Yourdon. and Responsiveness. Joe. Fred R and Hoffer.. 3. Systems and Developers Manuals for an RDBMS such as Oracle. Kroenke. Englewood Cliff.. Object Oriented Data Bases. Study of a Relational Database Management Systems for Successful Implementation of Distributed Systems. (66) Note: The examiner will set eight questions in all andthe students would be required . Taxonomy of Data Management Systems. 4th ed. Implementation and Maintenance Issues. Peter and Edward. Distributed Data Processing Systems and a Need for Database Environment for such a System. California. Pratt. 2nd ed. Normalization and Logical Design. A. Managerial Issues Related to Data Base Management. Boston and Fraser. Jeffrey.. Physical Database Structures. Salemi.opportunity to study the hands-on implementation of a database corporate environment. McFaddeen. Database Administration. Functions of Transaction Processes and their Communications Interface with Database Management Systems. 1991. Suggested Readings 1. Guide to SQL. Query Languages for Relational Database Management Systems. Evaluation Criteria. Implementation. Capacity. New York. 3rd ed. File Processing and Access Methods. coad. Structured Query Lanaguage. Database Processing : Fundamentals. David M. Benjamin-Cummings. 4. Database Management. Emeryville. 1991. All questions will carry equal marks. 2. 6. Various Data Base Management Models. Philip J. to attempt any five questions. Design. Recovery Issues. 1990. 1993. Redwood City. 1992. Re-organisation Problems. Ziff-Davis Press. Client/Server Data Bases. On-line Data Bases. Distributed Data Base Systems. Data Structures. Object-OrientedAnalysis. Course Contents Data Prcessing Concepts. McMillan. 5. Performance Analysis. A. Evaluation of Commercially Available Software Systems with Managerial Emphasis on Tradeoffs Among Cost.

Hill. 2000. # # ** * # ** Configuration and Features of Internet Information Server (118) Configuration and features of Apache Web Server SERVER Side Programming Using PERL. (67) . Jason R.Adding Images. audio and video. Keen. Delhi. Security of Data Transfer . Singapore.Digital Signatures. “E-business with Net Commerce”. Delhi. Only theory Included for lab only (not for the theory exam) Suggested Readings 1. 6. 1997. Pat and Peter Dyson Intermets BSP Pub.Alberto Manual and StephenAsburyActive Server Pages 3.Encryption and decryption of data . Addition Wesley. ASP Involves Programming. Richart. 2001. * LINUX Commands. 3. 5. Course Contents Authenticating HTML *: Building Blocks of HTML. vi editior. Hybrid companies.. # Com Concepts : Dot Com companies. Starting an E-Commerce Business. sundeep e-Security and You. Coleman. Rich. IDG Books. 2000. Tata McGraw -Hill. Oberoi. JAVA-ODBC. 2001. 2000. 2. SCRIPTS: Java Scripts VB Scripts.Cryptography . Tata McGraw .ITM-322: INTERNENT PROGRAMMING FOR E-COMMERCE Objective The objective of the course is to familiarise the students with the internet programming for e-commerce. IDG Books. 4. Linking HTML Documents. Pter and Mark McDonal The e-Process Edge. Elements of Shell Programming. Delhi. Site Design. Page Design. Cyber Laws. Delhi. Samantha Shurety. LINUX: Basic features.

R. Post ERP. E-Business: Introduction to 1-Net technologies . Future and Growth of E-Business. Robert D.7. ERP implementation: Identifying ERP benefits team formation-Consultant intervention Selection ERP-Process of ERP implementation . Reengineering Concepts: The emergence of reengineering concept . INFORMATION TECHNOLOGY MANAGEMENT : 4th Sem.products and markets of SEHL issues in selection and implementation of SCM solutions .basic and advanced business modesl on internet .CRM solutions.Evolution of E-Commerce.internet banking and related technologies .Integrating with other systems.BPR & ERP. (68) . Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. 1999. & J. Supply Chain Management: The concept of value chain differentiation between ERP and SCM SCM for customer focus-need and specificity of SCM-SCM scenario in India .Identification of re-engineering need-preparing for reengineering . Modules in ERP: Business Modules of ERP Package. EDI and E-Business-business opprotunities .concept of business process rethinking of proceses .. Garbus Optimizing SQL Server. All questions will carry equal marks. Course Contents Enterprise Resources Planning: Evolution of ERP-MRP and MRP II-problems of system islands-need for system integration and interface-early ERP Packages-ERP products and Markets-opportunities and problems in ERP selection and implementatio.Managing changes in IT organisation Preparing IT infrastructure . ITM-420 : ERP Objective To make the students able to participate in planning and implementation of advanced enterprise-wide systems and technologies in their career. N J. 7. PrenticeHall.implementing change -change management . Schneider.security and privacy issues technologies for E-Business.Measuring benefits of ERP .

Second Normal Form and the Third normal Form.retrieving data.DML commands . Views. Drop Integrity Constraints. Sub-queries. History Data Modeling . E.Select.System Catalogue. Introduction to Client . Data Integrity. & Eli SChragenheim ERP. SOL: SOL Language . 2. Hammer. Hierachical Model. Multi table queries. DDL Commands . GROUP BY and Group Functions. Transaction Processing . Lucie Press. All questions will carry equal marks. Alexix Countdown 2000. Advanctages and Disadvantages of a Database. St. Distributed Database and Distributed Data Access.use of WHERE. 2000. Savepoint.Suggested Readings 1. Properties of a Transaction. Insert. Contents RDBMS: Introduction . (69) . Data Dictionary . Normalisation techniques . Backup and Recovery. Delete. Integrity Constraints. Databse concepts Transaction Management. Ptak. ITM-421 : RDMBS & SQL CONCEPTS Objective The students are to be provided baisc understanding of the RDBMS & SQL and the skills to make use of these in business organisations. Arithmetic. Tata McGraw. Codd’s 12 Rules for a relational Database. Update. LAB: SQL & MS Access. 3.Server and ODBC connectivity. 1997. updating data to the database and deleting data. NY.Object Oriented and Record Based models. comparison and logical operators. Alter. Rollbakc. summarising data. Leon. Concurrency. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Carol A. Three Layered Architecture.Database and DBMS Software. adding data to the database.F. Locking Access Control. Micheal and Jamts Chamby Reengineering the Corporation.First Normal Form. Examples and Exercises.Commit. E-R Model and E-R diagram Examples and Exercises. Simple queries .Table and View Create. Network Model and Relational Model. Commit and Rollback. ORDER BY. Auditing.

r.Suggested Readings 1. Robert D. 2001. modifying. PL/SQL control structures .data types. minimising redundancy. Delhi. previewing a report. default form Forms process. formalising the report.. Oberoi. operators. trigger and their types. 1999. Addition Wesley. “E-business with Net Commerce”. DML. Delhi. Tata McGraw . N J. Jason R. Starting an E-Commerce Business. Oracle Utilities: Exporting and importing data base information. Rich. organisation of FORMS. 2. (70) . 7. Samantha Shurety. painting canvas. Tata McGraw .Integrating graphics with forms and reports. 2000. Oracle tools. entity relationship model. Building Applications: Business analysis. Graphics Module: Designing graphics .Hill. 2001. 1997. defining columns and Keys. Coleman. 6. 2000. Contents Refresher to Oracle RDBMS : Defining a data base. loading data from foreign files. & J. Delhi. SQL & PL/SQL/PL SQL command summary . ITM-422 :APPLICATION DEVELOPMENT USING ORCALE Objective The objective of the course is to acquaint the students with the application development using ORCALE in modern busines analysis and management. normalising the design. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Pat and Peter Dyson Intements BSP Pub. running a report. Pter and Mark McDonal The e-Process Edge. Schneider. Garbus Optimizing SQL Server 7. trigger command syntax. IDG Books.Hill. Backup and recover. 3. Singapore. Alberto Manual and Stephen Asbury Server Pages 3. Richart. DDL.Error handling . Text settings. Delhi. organisation of data in Oracle. 5. calculated fields. 2000. 4. ORACLE FORMS Module: Application development using FORMS 5. group setting. IDG Books. PrenticeHall. execution of forms : REPORT Module: Types of reports. All questions will carry equal marks. Keen. sundeep e-Security and You.

Developer 2000. How We Got Here. Muller.. data base. Measurement and Refinement. 2. The New Economy’s New Face. The New-New Imperatives. Note: The examiner will set eight questions in all andthe students would be required to attempt any five questions. Change Management. Contents : Introduction : Knowledge Management. Albert Developing Oracle Forms Application. Understanding E-Business : CRM and KM. (71) . transactions. planning and designing the forms for updation and enquiry managerial reports generation (Individual groups to identify projects and build their own application) Selected Reading 1. Hipsley. This course is intended to educate. 1997. Ivan Commercial Application Development Using Oracle Developer 2000. Delhi. 4. 2000. Getting Down to e-Business. Robert J. BPB Pub. Lulushi. The Long-Winded Road. Knowledge Management. and CRM. ITM-423 : e-CRM Objective Customer Relationship Management (CRM).normalization data integrity. All questions will carry equal marks. Knowledge-Enabled Customer Relationship Management. Sams Publishing. Prentice Hall. Customer Relationship Management. Generates competency in transforming organisations into customer-centric enterprises. 3. Paul Developing client server application with Oracle. about CRM. Oracle Developer 2000 Handbook. 1997. e-Business. A Roadmap for Success : The Knowledge-Enabled Customer Relationship Management Roadmap. 2000. and eliminate some of the mystery around CRM. Bayross. at a high level. Oracle Press. Phase I : Evaluation and Strategic Alignment Phase II : Infrastructural Development and Development Phase III : Leadership. The New Digital Landscape. updation.

An overview of Big-Bang.Analyzing the Business Environment. Suggested Readings 1. Audit and Analysis : Why Audit Customer Knowledge ? Initiating the Audit. Gordon Linoff/1997. All Rights Reserved by : Directorate of Distance Education Guru Jambheshwar University of Science & Technology. 2. The Customer Lifecycle. Customer Knowledge Management : Technology Framwork. The KCRM Strategic Framework. Building an Implementation Team : Tasks ad Expertise. Building Data MiningApplications for CRM. Data Mining Techniques: For Marketing. Looking Beyond the Waterfall. Alex Berson. 2000.A. 3. Berry and Gordon Linoff. The Audit Method. A. Hisar . The KCRM Architecture Integration. Systems Development Methods. Leadership. Mastering Data Mining : The Art and Science of Customer Relationship Management. Sales and Customer Support. Long-Term Considerations. Michael J. Berry.125001 (72) . Results-Driven Development and Deployment : Hidden Costs and other Surprises. Tata McGraw Hill. Documenting Customer Knowledge Assets Using the Audit Results to Drive KCRM.Aligning Strategy and Technology Choices : Getting Past the Innovator’s Dilemma. John Wiley. New Delhi. Team Composition.Blueprinting the Technology Infrastructure : Design Challenges. Stephen Smith. Reference Measures and Methodological Choices. Risk Assessment and Common Pitfalls. Michael J. Kurt Threarling. Understanding the Context Strategic Technology. Results Driven Incremental. 2001.

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