PRESENTATION

SOCIAL ADVERTISING

(Bill Smith 1999)  It's about applying marketing and advertising principles to promote health and social issues and bringing about positive behaviour change.WHAT IS SOCIAL ADVERTISING?  DEFINITION It is a process for influencing human behavior on a large scale. Accept a New Behavior Reject a Potential Behavior Modify a Current Behavior Abandon an Old Behavior  . using marketing principles for the purpose of societal benefit rather than for commercial profit. Social Marketing Sells a Behavior Change to a targeted Group of Individuals.

Examples of Social Advertisement  Accept a New Behavior  Wear a Life Vest While Boating (reduce drowning events)  Reject a Potential Behavior  Pregnant woman should avoid alcohol (reduce incidence of birth defects) .

Quit (reduce incidence of birth defects) .Examples of Social Advertisement  Modify a Current Behavior  Parents Wear car seat belts As a Model (reduce injuries in accidents)  Abandon an Old Behavior  If You Smoke.

NGO·S OR BIG CORPORATES. DIRECTLY RELATED TO ATTITUDE OF THE PEOPLE USE OF BIG AND POPULAR PEOPLE     .FEATURES: NON COMMERCIAL AIMED FOR SOCIETAL BENEFIT PERFORMED BY GOVERNMENT.

ADVANTAGES: HELPS IN ERADICATION OF SOCIAL EVIL HELPS CHANGE ATTITUDE OF THE PEOPLE OF THE SOCIETY HELPS CHANGE/IMPROVE REPUTATION OF A COMPANY   .

SOCIAL CAUSES:       DON·T DRINK AND DRIVE QUIT SMOKING HIV/AIDS POLIO DOWRY ERADICATION CONSUMER INTERESTS ENVIRONMENT .

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AIDS AWARENESS .

ANTI-SMOKING CAMPAIGN .

Process of Social Advertisement    Define Problem -Based on Analysis. Identify Behavior Change/Actions That Could Reduce/Eliminate Problem. . Identify Potential Audience for Marketing Intervention. Community Assessment Already Completed.

People like Amitabh Bachchan. cricketers were seen promoting ¶World Hand Washing Day·.CELEBRITIES ENDORSING SOCIAL ADS      POPULAR PEOPLE ARE BEING HIRED FOR A BETTER IMPACT. Sachin Tendulkar are often seen in ads for social causes.e. . Recently. They have been endorsing ads for social causes like pulse polio or Asian conservation awareness. John Abraham and Bipasha basu endorses for environment i. global warming.

POLIO .

UNUSUAL METHODS  Celebrities have even promoted education by charging the customers one rupee extra on the purchase of various products.  . Selling of ¶Help Age India· cards for the benefit old people.

. .THANK YOU. . .

CHEERS!!! .

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