RETAIL MANAGEMENT PROJECT
PARAS SHANKAR KARAN BHATIA
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At entrance there are separate counters for cash counter and green card holders. BIG BAZAAR follows a theme based interior. design. Exterior Store Design Exterior of a store is generally designed such a way that it can clearly communicate what types of customers are expected inside. Malls. Good exterior visual merchandising attracts attention. In general. BIG BAZAAR exhibits an arrangement of merchandise in freeform layout. like a corner is assigned to every brand and that brand put up its product as per its liking. and visual merchandising techniques used consistent with the exterior of the store and layout?
Interior Store Design BIG BAZAAR used to follow a free store layout form. Does the store look like need to be redesigned?
As we taken BIG BAZAAR store for this project the question is Does the store look like need to be redesigned for this I will say no because the design ok BIG BAZAAR is already very good and very attractive like when we talk about the store design of BIG BAZAAR it is like when we enter in the store we find a very well arranged of everything it is like when thing what we find after entering on the left hand side we find apparels of BIG BAZAAR and after that we see casual wears like T-shirt half pants hangs around every where and To attract the customers in BIG BAZAAR store we can see many things is hanging everywhere around the store and sports posters makes the store good looking and one more thing which is very
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. Store format which BIG BAZAAR broadly follows are Departmental stores. At the entrance and at the exterior to the store different signage are place to communicate the promotional schemes. same type of clothes are put up together in different sizes so that same clothes are available for every size at one point only. They put up fresh fashion collections on the dummies on the entrance. For example an entire floor has been allocated to the Men’s segment since it is contributing the majority of the business. The entrance is automatic door closing system. The floor space is allocated proportionately as the contribution of the particular department to the business. Clothes and accessories are placed nicely in show window of the store. When it comes to arranging the clothes. are the store layout.
2. This type of layout allows people to move freely and encourage people to browse and shop with convenience. creates interest and invites the customer into the business. In departmental store format. Also the posters and ads for discounts and offers for them are put up there only Exteriors of BIG BAZAAR stores are very attractive & eye catchy. There is always somebody present to greet the customer at the entrance.1. At night the whole building is brightly lit up focusing the name plate at the top. There is no fixed store format anything placed in the store are placed strategically. E-Retailers.
Compared to other stores BIG BAZAAR have a very simple design and sober looks. Average number of units carried in stock
Profit per Square Foot:
Gross Profit Profit per Square Foot =--------------------------Sq.attractive transparent glass of the store it is look good when u can see store from outside it drag out customers from outside to the store because the store design in a way which can be attracted any one very easily so the store need not to be redesigned. BIG BAZAAR believes that if the entry point is attractive and uncluttered it gives a positive impression of the store. 3. Is there a better approach? To determine the profitability of space. The signages enable the costumers to navigate through the store very easily. Interestingly what we have observed is that BIG BAZAAR has deliberately kept some related products near their popular in-season apparels that are expensive in order to sell them to impulsive buyers. ft. store managers of BIG BAZAAR calculate two ratios.
4. Evaluate the store signage. Does it do an effective job of selling merchandise? BIG BAZAAR has a very beautiful ambiance that starts with a large attractive entry door that is well decorated and have a uncluttered look. Ask the store manager how the profitability of space is evaluated. of selling space
The store pays emphasis on the movement of the inventory keeping in view that which category of product is not selling more based upon the discussion with the floor staff and assessing the current trends they try to club the low Page | 3
. BIG BAZAAR’s store design is omnipresent in each and every of its store.
Stock Turnover Ratio: Number of units sold Stock turn =--------------------------------------------.
Moreover those techniques are also used by competitors of BIG BAZAAR like VISHAL MEGA MART thus we can say that it is currently the best way.selling products with the high selling products thereby pushing the sales. what allows the customer to have a clear vision of products. sports. During the visit we were informed by the store manager that their daily target is Rs.
There is not a better way to sell its products knowing that flagship products and novelties are emphases in shop windows to catch the eye of the customer and to invite him to enter the store where he will find in the middle of the store other flagship products of the brand. This organization very spaced out allows the customer it can look at all the products without making effort but it also allows the customer to go directly towards the wished product and thus not to look necessarily at all other products. Those techniques of organization are used all over the world in stores BIG BAZAAR stores and showed according to the sales realized by the company. which is a bad point for sales. The customer can walk in the store without being block by products because the central space of the store is relatively empty to allow exactly a better traffic of the customers. Casual. There are benches which allow the customers to sit down to try shoes and also cabins to try clothes. However ample care is taken that the customer is satisfied with the offerings. party wear and also depending on the sex of the person woman or man. 2 crore and it is divided accordingly in such a manner that if they do not achieve the target it will be carry forward to the very next day. Knowing that those two last ones are divided into several parts depending on customer’s need.
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. So we have on one side the accessories and another the clothes. Shelves are not overloaded and with spotlights which give some permanently light to products.
Q-5 Has the retailer used to organize merchandise in the best way? Is there a better way?
Inside the BIG BAZAAR store the merchandise is organized in a way very structured which allows the customers to go directly towards the department which interest them.