FAST FOOD CHAIN

Introduction

Introduction Definition of Fast Food: Fast food is the term given to food that can be : Prepared and served very quickly. Has low preparation time. Packaged form for takeout/take-away.

History
History The concept of fast food pops up during 1920s.The 1950s first witnessed their rapid proliferation. Several factors that contributed to this explosive growth in 50¶s were: (1) America¶s love affair with the automobiles. (2) The construction of a major new highway system. (3) The development of suburban communities. Fast-food chains initially catered to automobile owners in suburbia. History Ancient Rome cities had street stands that sold bread and wine. A fixture of East Asian cities is the noodle shop. Flatbread and falafel(like Indian Vada Paav) are today ever-present in the Middle East. Popular Indian fast food dishes include vada pav, panipuri and dahi vada.

Fast Food Business
Fast Food Business In 2006, the global fast food market grew by 4.8% and reached a value of 102.4 billion. In India alone the fast food industry is growing by 40% a year. Major Fast Food giants include Mc Donalds, Subway, Pizza Hut, Taco bell. Common menu items at fast food outlets include fish and chips, sandwiches, pitas, Hamburgers, fried chicken, French fries, chicken nuggets, Tacos, Pizza, Hot dogs, and Ice cream.

Competition
Competition Dominated by McDonalds having as many as 123 outlets. Domino¶s pizza is present in around 274 locations. Pizza hut is also catching up and it has planned to establish 147 outlets at the end of 2009. Subways have established around 145 outlets. competitors Nirula¶s is established in Delhi and Northern India. However, it claims to cater 50,000 guests every day. It has future expansion plans for more than 50 outlets every year, for next three years

Indian Fast Food Industry
Indian Fast Food Industry Fast food is one of the world¶s largest growing food type. India¶s fast food industry is growing by 40% a year It is reached to nearly US$ 6 Billion in 2007 . Foreign Investment holds about one-fourth of total investment made in this sector.

What¶s the problem with fast food?

Fast food can be a great thing, when you are in a hurry, on your way to an after school game or just when you don¶t feel like cooking. This idea of fast food was great until people abuse it all the time. America has gone way overboard in the consumption of fast food.

It can make you obese It¶s very unhealthy.

Fast food is very addicting, so you shouldn¶t eat it a lot so that you wont get addicted.

More Problems Not to mention how unhealthy fast food can be! Some people eat at fast food restaurants for every single meal.

Anymore solutions??

If your on the go, think ahead and pack something quick! Eat it on the road!

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