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EXECUTIVE SUMMARY! INTRODUCTION! Project Objective Need For The Study WHAT IS A REALITY SHOW?! REALITY SHOWS: REASONS FOR POPULARITY! THE ORIGIN OF REALITY SHOWS IN INDIA! TYPES OF REALITY SHOWS! THE MECHANISM OF REALITY SHOWS! TOP 5 INDIAN REALITY SHOWS OF 2010! Details Graphical Representation THE REALITY BEHIND REALITY SHOWS- AN OVERVIEW! NEED FOR REGULATIONS AND TRANSPARENCY! THE FICTION BEHIND REALITY TELEVISION! EFFECTS OF REALITY TELEVISION! On Viewers On Participants THE REALITY BEHIND REALITY SHOWS! Only a few lucky get a foothold in showbiz...others just vanish away Tremendous exploitation Playing by the script
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Reality Overkill on Indian Television Reality Shows in context of ‘Rahul Dulhaniya Le Jaayenge’ Far from being real? Keep Children out of reality TV MTV Roadies scripted Love, Sex Aur Dhoka- No longer a taboo EMOTIONAL ATYACHAAR: A CASE ANALYSIS! Format of the show Season 1 & Season 2 Popularity About the channel Emotional Atyachaar is RIGGED! CONCLUSION! BIBLIOGRAPHY!
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Big Boss etc and the genuineness and critical acclaim of each show. 4 . Finally. The project also covers the impact of reality shows in the present society with respect to children. the project will highlight the most popular youth-oriented reality show“Emotional Atyaachar” by UTV Bindaas and the actual reality behind it.e Reality Shows.EXECUTIVE SUMMARY A critical approach to “REALITY SHOWS: AN EMOTIONAL ATYAACHAAR” The project gives information about the latest trend capturing Indian Television i. family values and teenage transitions. The project also covers a brief study of various popular reality shows running across the Indian television scene like Indian Idol. The project provides an insight into the whats and hows of reality television and a look into the authentic presentation of these shows.
5 .INTRODUCTION Project Objective The project aims at understanding the various aspects of Reality Television Industry in India namely: • The concept of Reality Television • The major reality shows in India • The question of genuineness raised on reality shows • The impact of reality shows on society at large The project also covers the case analysis of India’s latest reality show.Emotional Atyaachaar presented by UTV Bindaas which is quite the centre of controversy when it comes to the authentic projection of so-called ‘reality’.
Are reality shows scripted? Are they creating fake drama? All these issues need to be monitored and brought to the general public so that they can distinguish the real from the fake. but at the end of the day. They might be selling controversies or cashing upon peoples emotion.Need For The Study Reality shows seem to be the new age entertainment recipe. Since it involves ‘real’ people and ‘real’ emotions of people there are many controversies surrounding it. Are we in India today actually ready for such physically and psychologically demanding shows? Are youngsters not being forced to jump into the race for stardom prematurely? Is it not time that we actually pause and think of the efficacy and utility of such shows? The need for this study is thus created to understand the actual nature and usefulness/ utility of reality shows. 6 . they are the most poplar shows with the highest TRPs.
intelligence. documents actual events and mostly features ordinary people. Reality television is a genre of television programming. Events that are presented on screen are manipulated through editing and other postproduction techniques. coached in certain ways by off screen handlers. Reality Shows demonstrate the ugly reality of what people actually want to do in their spare time. Participants are often put in exotic or abnormal situations. emotions and sometimes even integrity. Reality shows stand apart from other television shows because the responses are supposedly unscripted and unmaneuvered. 7 . These programmes not only promise big money but also overnight stardom. Their higher than average TRPs could be because Reality Shows thrive on naked human emotions. These responses are all caught on camera and are therefore totally natural. In many ways. and play to an audience that thrives on voyeurism and hedonism. which presents purportedly unscripted dramatic or humorous situations.WHAT IS A REALITY SHOW? Reality shows are a popular genre of television viewing which shows participants in situations that test their nerves.
" Recently I came across the following "modern-day" definition. Events such as war coverage. relating to or being a genre of television in which a storyline is created from people interacting or competing with one another in unscripted. as they were defending allegations that Survivor may not be all that real (imagine that). has endeavored to connect with the audiences and redeem its position as the topmost television channel via these reality shows. unrehearsed situations." Wrong again. In fact Sony which has pioneered the most successful reality shows in India as Indian Idol and Jhalak Dikhla Ja. or real things on the television. . Combine the two and you get a definition something like. situations that produce social drama that has been specifically fabricated for the cameras — and the television advertisers. but it read: ". Reality TV is capturing events that would have existed regardless of whether the cameras had been there to record them. along with the very popular Big Brother.Television channels have been quick to recognize the lucrative deal that lies within this genre and have been fast in their responses. . "actual. or a real thing or fact. The word reality is defined as "the quality or state of being actual or true. To be accurate. sports. You won’t find this in any dictionary. true. and pre-determined. natural disasters. a dance based show. 8 . and countless other scenarios of daily life. What most of you know as Reality TV is actually comprised of highly controlled. space shuttle launches and landings. crimes in progress. that someone no doubt came up with to justify their couch-potatoeness." TV (television) is self-evident.
• Reality television often has aspirants from the interiors of the country. These reality shows are based on real-life situations where the universal aspects of human nature are shown in a very expedient manner. Creative and marketing heads of a channel usually work alongside ensuring that the viewer gets what he wants and the channel gets to maximize its profits. Reality shows are essentially a publicity device that cashes in on its celebrity and wannabe-celebrity participants. Reality shows are breaking the traditional monopoly of the scripted drama shows. is enough to fuel the emotions and imaginations of the people. between 7-9 pm. 9 . in canteen and in lunch hours. the content of shows. The small screen is gripped with the reality fever. Reality shows are running with full fervor on and catching the imagination of the Indian nation. Indian reality shows like Saregama and Indian Idol are now the hot topics at the dinner table. who has little else other than his talent to bank upon. Watching and enjoying reality shows has become India's favorite recreational activity. The very sight of a person from an obscure place. So what makes Reality Shows so popular? Here are some basic reasons: • Reality shows are shown at prime time. is all factored by consumer preferences.REALITY SHOWS: REASONS FOR POPULARITY All television channels have one basic aim that of capturing as much of the consumer market as it can. The kind of sitcoms and soaps. which is when the maximum people turn on their television sets.
Indian Idol5 contestant Swaroop Khan from the interiors of Rajasthan knocked the hearts of millions • Reality shows give the audience a breather from the run-of-the-mill kind of soaps. The prize sometimes even entails a contract with a music label or a film production company. Reality Shows invariably offer an enormous amount of prize money 10 . like in Dus Ka Dum or the most popular show on Indian television. • Reality Shows invariably offer an enormous amount of prize money. Kaun Banega Crorepati based on the popular show ‘Who wants to become a Millionaire’.
By roping in Amitabh Bacchan and Shah Rukh Khan. As successful persons from the field of beauty and entertainment often say when they come to these shows. Putting a star as a host. • Reality shows pose a win-win situation for every one involved. The host of these shows would invariably be a popular film actor or singer. 11 . emotions and money (through the votes he sends) as that is invested by the participant. So people watch Reality Shows because they're fun. they don't require one to think and they're participatory in more ways than one. Star TV had a winner in their hands even before they got started with their show. this kind of a platform was unavailable till some time back.• Another reason for the popularity of these shows would be the anchor or the host. It is thus not very surprising that reality shows are occupying the maximum air space these days. the contestants. any body with a star power and popularity base that cut across rural and urban India. Producers have a winner even before the show starts • They provide a public stage for aspirants to show case their talents. the production houses and the television channel that airs these shows. A viewer invests as much of his time.
12 . Hence they are viewed by most people who enjoy a legally allowed peep into other people’s lives. especially those who happen to be celebrities.Scripted dramas often have less of twists and turns as those that happen on reality shows.
It was a new concept in our country. other channels did not lag behind in launching these reality shows for their channels.decision by viewers The entire idea of Indian Idol was copied from American Idol and the concept was successful in marking a new beginning in the Indian television scenario. because the final decision was in the hands of the viewers i. by Fremantle India. A new concept was launched.e the winner was decided on the basis of voting by the viewers. these reality shows are ruling the market. After the popularity and success of Indian masses.THE ORIGIN OF REALITY SHOWS IN INDIA The first reality based show that appeared in India was Indian Idol. Though there were some other reality shows before Indian Idol. The viewers had the power to make or break the future of the contestants. 13 . but the spell of reality shows on the the Indian audience began after Indian Idol. Today.
So this is a documentary show but with a game format.TYPES OF REALITY SHOWS Reality Shows can be classified thus: • Documentary based shows in which the participant is asked to behave naturally in a new setting while the audience looks at his responses. 14 . Like in Big Boss. Again there are reality based shows that put celebrities in a situations and see them going through every day life. Contestants are eliminated through a system of public voting or through elimination by the contestants themselves. In some shows. An example would be Big Boss where the participating individuals were tested by keeping them in simulated places where their day-to-day activities were monitored. Documentary based shows-Big Boss • Elimination or Game shows where the participants are required to live in a certain setting together until all the participants are eliminated one by one. where inmates of the house were also given weekly tasks to perform. the participant may also be given certain professional tasks. An example would be Fame Gurukul The Switch.
Talent based shows-Dance India Dance 15 . Elimination rules remain the same. Examples are Dance India Dance.Elimination based shows-Fame Gurukul • Talent Hunt shows are also very popular and the difference between these shows and those that are documentary based is the fact the participant does not have to live together.
Popular in their make up.Khatron Ke Khiladi There are as many varieties of reality shows as there are scripted stories shown on the television. Example. in India or across the globe are waking up to this genre that seems to have all the trappings within a single format. There are also pranks that are played on unsuspecting persons. 16 .like Chupa Rustom. Fear Centric shows.• Other shows are also quite popular which may be Fear-centric and put participants through a fearful experience. Khatron ke Khiladi. these reality shows are here to stay and the television channels.
To start with. These sms’s and phone calls cost much more than their ordinary counterparts. Television channels have a tie-up with the telephone companies in this regard and this generates a lot of money. So high votes and ratings mean more advertisers and more money. Hence the more the votes. The voting can be cast through a text message or SMS or through a phone call which usually is a special number. more is the money that comes in. In addition advertisers also prefer to air their advertisements during the popular shows and this again translates to income for the channel. the basic format of the show requires one to vote for his or her favourite candidate.THE MECHANISM OF REALITY SHOWS In addition to all the high TRPs why does a channel prefer to air reality shows? The answer lies in the fact that these shows are money spinning mechanisms that generate a lot of revenue for the channel. 17 .
8 Sony Entertainment Television 18 .TOP 5 INDIAN REALITY SHOWS OF 2010 Details RANK NAME OF SHOW TRP RATING (ʼ10) CHANNEL 3 Kaun Banega Crorepati (season 4) 9.65 UTV Bindaas 6 Khatron Ke Khiladi (season 3) 4.66 Colors 2 Indian Idol (season 5) 1.24 Sony Entertainment Television 1 Big Boss (season 4) 9.15 Colors 4 Emotional Atyachaar (season 2) 7.
Graphical Representation KBC 4 Khatron Ke Khiladi 3 Big Boss 4 Indian Idol 5 Emotional Atyachaar 2 14% 6% 24% 28% 28% Source of ratings-INTAM 19 .
There is also an element of envy. In fact the footage for the entire day is collected and then edited in a manner so that it follows a definite sequence. The emotions that were manipulated often land the participants into a lot of distress when they go back to where they came from. The difference lies in the unscripted nature of these shows.AN OVERVIEW Reality shows are touted as different from the sitcoms and soap operas that were immensely popular till sometime back. participants these days know what to expect and sort of steel themselves for all the ensuing drama. Participants. A lot of times the winners fade into oblivion. Kashmera Shah and Rakhi Sawant were told to behave as a trouble maker and as a clown who goes about amusing people respectively. The main point that is raised is that do these reality shows really show what these shows really profess to show. should we be as an audience ready to give in to our voyeuristic tendencies so much that it is at the cost of other people and their families? 20 .THE REALITY BEHIND REALITY SHOWS. contorted to suit a story line and emotions are peddled and used with an amazing lack of scruples. Most of the participants. There are also romantic liaisons that are built up so that audience interest is kept alive. especially in celebrity based shows are given a certain brief to follow where they have to draw up their character according to a given set pattern. Participants are allowed to express themselves freely. even the audience is asked to emote in a certain way. In short every thing about reality shows is not really ‘real’. On the flip side to these arguments. whether it is to eliminate some other contestant or to voice other concerns and emotions. The reality shows are not entirely scripted. Even then. For example. its manipulated. The modus operandi of these shows has raised several ethical questions. competition etc that are added to keep interests on an upward acccent. Insider information about these shows has led to startling revelations. This undiluted exhibition of human emotions is what appeals to most people leading to the higher TRPs.
What is to be shown and what is to be left out is a crucial decision and there should be an element of morality in the entire procedure. It is not a coincidence that all these people belonged to a minority religious group or came from states that are still not considered as ‘mainstream India’. though not the most talented often remains in the race for a very long time. • Restructure Content: The first and foremost thing that producers need to do is to regulate the televised content. Like how come Qazi Tauqeer managed to get the crown in Fame Gurukul? Prashanst Tamang and Dibbendu Barua both got the coveted prize and the same questions were asked. 21 . There is little sense in televising content that borders on vulgarity because after all television is a powerful medium with an outreach that far outdoes other forms of entertainment. The most controversial candidate. The reason for this is very obvious-it brings in revenue. this is definitely one of the points that are hotly debated. The editing table needs to be such that it includes people with an eye on quality. • Make selection and elimination procedures transparent: Secondly. As a show which seeks out talent. Even news channels have included segments debating this controversy. This industry is estimated to be 100 crores in worth and this is only expected to grow. critics also point out that the selection procedures and elimination procedures are often shrouded in controversy.NEED FOR REGULATIONS AND TRANSPARENCY The reality show industry is a market with a huge potential to create wealth and capture the imagination and emotions of the audience. In this scenario it is of utmost importance to regulate this sector so as to mitigate the exploitative potentials and pitfalls that go with an industry having such characteristics.
• Money: Finally the whole aspect of a reality show is about money. blatantly look for ways to bring up their ratings and certainly do cater to the lowest common denominator -. Why have a reality show that is every bit scripted as the family dramas? At the end of the day. the audience.but they are popular nonetheless. 22 . Hence it is shrewd business sense to generate more controversy as it translates to hard cash. and here to stay. All these aspects are hidden from the consumer that is. connive. Reality Shows cheat. This makes the entire exercise most ‘unreal’ justifying the call to make these shows more transparent.
Not only that. I can certainly understand its entertainment value with the masses. and perceived for what it is — entertainment. and neglect their own real-life obligations. 23 . but these individuals continually put their lives on hold. for the soul purpose of planting themselves in front of their big screens. and anything but reality. What completely baffles my mind is the staggering number of folks who view this pathetic phenomenon as "real stuff" and actually gauge the appearance of their own lives against the masquerade of these shows. Indians are captivated each night by a thing called Reality TV. If only it were viewed in moderation. the reality of what you see is never what you get. However.THE FICTION BEHIND REALITY TELEVISION Reality TV has all but taken over India’s television screens. Join me as I delve into this deception of the airwaves. rearrange their schedules. Although I personally have no use for it.
For example.MTV Splitsvilla 24 . which viewers can learn and apply in their daily life. a person can learn about teamwork or be motivated in life to achieve their goals or even chase a dream.EFFECTS OF REALITY TELEVISION On Viewers Viewers of reality television who are addicted to these daily programs often get deeply involved into any situation. some reality shows may even show positive things. which do not really have any intelligent concept. Unintelligent concept. reality TV often highlights constant fights or disagreements between a group and even telecasts certain moments not suitable for viewing for a family audience. Often. certain reality television shows are based on topics that have no thought process or concepts. However. For example. The audience thus gets hooked on to TV shows.
which depends upon the theme of the show. While some cash on to this success as they believe in making hay while the sun shines. Instant success upon winning a reality television show gives talented people a much-needed break. The positive thing about such shows is that contestants get a chance to voice their opinions and showcase their talent. These otherwise ordinary people now live a life that is watched by people around the world. While some enjoy celebrity status. certain participants who do not achieve success even tend to go towards depression. Unknown faces shoot to fame instantly 25 . others allow success to inflate their egos.On Participants Reality television can be addictive and this is something the audience already knows. not everybody can deal with. But instant success is a thing. Even participants or contestants who finally get the 'lucky break' also face many effects of reality TV. Participants that only bask in the glory of their success and allow it to impact them negatively often indulge in outrageous behavior in public and even break laws. others fade into oblivion. Sometimes.
Apart from hectic schedules and the pressure to perform.others just vanish away Vindu Dara Singh got a new lease on life after winning Big Boss. a contestant in Kolkata. Shinjini Sengupta...THE REALITY BEHIND REALITY SHOWS Only a few lucky get a foothold in showbiz. success is not guaranteed and things can go horribly wrong. 26 . dance or do comic acts..But not all are lucky Thousands with stars in their eyes stand in snaking queues for auditions . the participants also have to bear with harsh comments from judges.. In fact.to sing. suffered a paralytic attack after judges' rebukes in 2008. TV reality shows aren't a cakewalk. While they see it as a passport to fame.
Cameras are rolling and they just want to be on TV.All this and the urge to be instantly successful is the driving force.000 turned up. so I know what it's all about. That's why all the chaos happened. "We were expecting at least 20. which airs ‘Indian Idol’. told IANS. "I've been a part of a reality show. And this could also lead to a stampede like in the case of ‘Indian Idol 5’ auditions held in Noida Tuesday when over a dozen people were injured. 27 .. Many people standing in lines don't even know how to sing.. winner of the first ‘Indian Idol’. but they still come for auditions for two minutes of fame. "Reality shows are a shortcut to fame.Shinjini Sengupta after the reality show But despite the negatives..." he said. kids.000 people at the Delhi auditions but around 40.This is the desire that makes people go to any length." Abhijeet Sawant." said a source from Sony TV. teenagers and adults flock in droves to reality shows to get their 'minute of fame'.
. who have managed to get a foothold in the showbiz industry. Piyush Chopra. Though there are a lucky few like Abhijeet and Toshi Sabri." 28 . Prashant Tamang and Sourabhee Debbarma faded out soon after the shows ended. and ‘Indian Idol’ participant Meiyang Chang. participant of ‘Amul STAR Voice of India’.Reality Shows are a shortcut to fame. Winner of Indian Idol Season 1 For instance. I went to 'Bigg Boss' to achieve what I hadn't been able to in so many years. Today's youth is looking at different professions and shows like 'Indian Idol' are perfect platforms to get a push in their career. "Reality shows are a perfect platform for anyone to get instant fame. But Ajay Bhalwankar..Personally.. programming head for Sony." said Vindu. who won ‘Zee Cine Stars Ki Khoj’ 2006. told IANS: "It's not just instant fame that drives these youngsters to reality shows. Abhijit Sawant.. Vindu Dara Singh said he got a new lease of life after winning ‘Bigg Boss 3’.. ‘Indian Idol’ winners Sandip Acharya..I get much more work now than I used to get earlier.
Debojit Saha.However. winner of ‘Sa Re Ga Ma Pa Challenge 2005’." 29 . It's a very tough entry as you have to compete with millions to get in there. He was also spotted on the finale of ‘Rahul Dulhania Le Jayega’. told IANS: "Reality shows only give a boost to your talent and help you hone your skills. MTV ‘Roadies’ winner Ashutosh Kaushik participated and won in ‘Bigg Boss 2’ too. the only visibility that most participants get is in the form of more reality shows or guest appearances on TV programmes.
thinking about the consequences of their failure and what their parents. The scripts are written and there seems to be little left for the judges to do anything of their own. Now. What happened to young Shinjni. music. And if the people have to decide the fate of participants. which attracts fame-hungry people to itself and then slowly finish them off in a short span of time. comedy. All this psychological pressure takes a toll on the nervous system of a child and then some unfortunate incident occurs. it gives one a global platform to display talent in front of a large number of viewers. The role of the judges participating in the show is nothing more than that of a puppet as they do what the channel marketing people tell them to do. etc and as the show is telecast on satellite channels. They start taking too much stress. teachers or relatives would say to them on their failure? How their friends will greet them after watching the show on TV and seeing them not qualifying for another round. as most of the votes still get cast considering the regional preferences of the voters among the participating contestants. Immature minds cannot take failures. laughter. who is now admitted to a hospital after she suffered a light paralytic attack following the harsh judgment passed on her by the judges of a dance show.Tremendous exploitation Middle class families feel these reality shows provide an opportunity to exhibit one’s talent in singing. it is up to the viewers of the show to decide whom they like the most. 30 . then what is the need of judges who rebuke and scold participants and make young participants feel like they have committed some crime by coming on to the stage. Reality shows in the name of talent hunt that are going on different TV channels are one such mirage. Truth is always stranger than fiction and imagination looks brighter than reality. dance. These channels are just exploiting young talents and making millions of rupees through the game of voting.
which include children under the age of 18 years. there have been allegations against the famous Kaun Banega Crorepati where people alleged that several members of the BSNL reached the final 10 contestants. Everything in reality shows are dramatized and audience is fooled. There should be some law to stop child labour that is going on in the TV industry. So.Reality shows are not real as they look. Everything there is dramatised in front of people and a large number of viewers get fooled. In the past too. the parents should realise that their children are not money-making machines and they must not sacrifice their childhood for such programmes. The Union government must ask all the channels to stop telecasting all reality shows. 31 . The contestant whom the channel marketing people think should be the winner. gets the crown.
A child artiste today works for more than 16 hours. A child artiste works more than 16hours a day 32 . It is time to act for the government and there is need to spread awareness among the parents to stop putting load of your happiness and desires on the weak shoulders of your children. Can you imagine the state of mind of that child and what problems he has to face after he becomes 40 years of age. He will be finished by then.
the channel is definitely riding on the dramatised faces of various characters. which have been created for the show. The drama-quotient is unrealistic in these shows.Playing by the script Racial barbs against Shilpa Shetty in Big Brother sent the TRPs soaring. the scheming and tears continue unabated. however. is quick to defend their spontaneity. "Most of the reality shows cash in on the emotional drama of the participants and the viewers. Even in its Indian version Bigg Boss. Racial barbs against Shilpa Shetty sent TRPs soaring." So are the audience taken for a ride when they believe that there is love blossoming between Aryan Vaid and Anupama Varma or when Rakhi Sawant declared her love interest for the first time on the show? 33 ."says Deepak Tijori. Even in Indian Big Boss it continues unabated Baba Sehgal. who has also been evicted from Bigg Boss." The reality show brotherhood. "Nothing is scripted. says. "However. who was voted out of the show.
so far as I'm concerned. while judges Alka Yagnik. Abhijeet and Bappi Lahiri add more flavour by having regular tiffs or serious arguments over a contestant's grading.. A Diwakar."It's true that the participants are programmed to show certain emotions and behaviour. a Sameer or a Sanchaita brings tears to the eyes of anchor Shaan." Game shows and talent hunts have their own brand of emotional contrivance. everything shown between me and Anupama was real."says Aryan. "I feel it is premature and unfair to talk about where the relationship will lead.. But. and he says. But talk about the romance continuing in real life. Fighting. crying and romance. Reality shows have their own brand of emotions 34 .
reality shows are hogging the limelight.4 on the newly launched general entertainment channel (GEC). Although drama-lovers are still glued to their television sets at prime time. it’s like scripted shows are running a marathon and reality shows are running a 100. 35 .meter dash. reality television allows the audience to be a part of the show through engaging media.Reality Overkill on Indian Television Deepak Dhar. thus catering to a wide audience. Content producers need to look for opportunities to push fresh ideas and newer approaches in order to spread the reality bug across air primetime. country head. viewers have now started demanding and consuming distinctive genres thus pushing the envelop within the Indian context. Take the second season of Bigg Boss that opened with healthy ratings (TRP) of 2. Basically. Endemol India says: Reality television broke the monotony to create interesting scripts and out-of-the-box ideas that made them stand out from the run-of-the-mill shows. Absolute reality is the next big wave in our prime-time viewing. In India. Besides giving the audience the thrill and excitement of live unedited action. Reality in India has been given out only in small doses primarily packaged around song and dance ideas. Colors. The show brings together newsmakers in their own right and from different walks of life.
36 . Fear Factor was capsulated to a month-long back-to-back of 16 enthralling episodes.The first season of Bigg Boss is again telecast as a re-run on television depicting the success of the format and its capability to bring back and hook on audiences.82.72 and catapulted to the top-rated show for the channel. Jo Jeeta Wohi Super Star (JJWS).67 in 13 weeks. In its fourth year. The show became the No. which was higher than the finale of a popular show previously on the same slot. In sum. The JJWS finale touched a rating of 5. Mission Ustaad etc. Content producers must look for ideas that would grab mass attention with made-in-India formats in the manner of The Great Indian Laughter Challenge. Another example is The Great Indian Laughter Challenge on STAR One. the show has garnered an average TRP of 1. These shows are about people’s participation. The edge for content producers would lie in their commitment to story-telling. Internationally. journey to fame and a lot of passion and emotion. production and viewer-engagement values.7 in week 32 and ended with a spectacular rating of 3. JJWS on STAR Plus topped the talent shows across GECs during the period by delivering an average TRP of 2. the market is getting interesting for content creator as audiences get fragmented and emerging multiple networks battle for eyeballs. reality shows are shown back-to-back and the same trend has been replicated in India with reality shows hogging the prime time during the weekdays against the former weekend slots. 1 non-fiction programme on Indian television with a TRP of 2. Investments are directly proportional to the ideas being produced. Being the driver show for Colors it substantially contributed to the overall GRPs of the channel.26 in week 33 (the grand finale on August 14).
VP. It was not just this but many other innovative ones that followed on the back of this successful show like Jhalak Dikhhla Jaa. At first I was defensive in answering this question and was often guilty of being short and abrupt with my response. accused of being party to driving the reality juggernaut or as some say the “overkill” of reality shows on Indian television let me first share my personal belief and unabashed support for the genre. in a way. If they do so. Having been. of not being manipulated -all of which makes for a great journey of unpredictable twists. Comedy Circus and even the premier’s of Bigg Boss and Fear Factor on Indian television that strengthened this perception. of being not scripted. 37 . I believe reality shows make for truly great entertainment especially if they stay true to the core of their existence and that is for being real. they have the unmatched quality of being pure.Albert Almeida. Exec. I think it is partly because one felt the question came almost like a personal assault of sorts because one happens to represent the network that truly pioneered the advent of this genre in the country with the path breaking reality format Indian Idol (which is now in its fourth successful season). Naya Roop Nayi Zindagi (Extreme Makeover). Sony Entertainment Television “Is there not an overdose of reality shows on Indian television?” is the question I am often asked by many a journalist friend.
while I have partly addressed it already. It’s when viewers start rejecting me-too brands or brands that do not fulfill a need that we start reading it as overkill. One. Further. They recognise shows as brands and they stick with those brands that mean something to them and provide them with entertainment they see value in — pretty much like any conventional brand that would either satisfy a functional or emotional need or both. If this were the issue you would not have viewers waiting for and giving a thumbs-up to successive seasons of shows like Indian Idol. I want to lean on some statistics to make my point. As far as the second issue is concerned. On the contrary one takes pride in giving Indian viewers something new and clutter-breaking! I think there are two issues we need to understand and debate here.turns and what gets thrown out is great content that is rich in a myriad of emotions making for great entertainment. there is a clear destination and journey to follow. what does this label. You do not have to look to deep but rather think of it simply 38 . all channels without exception have nearly a 70:30 skew in favour of fiction or scripted shows. and having understood this essence I have rid myself of the guilt of feeling persecuted for having had a hand in bringing this genre to our viewers here in India. that we keep attaching to our shows really mean to a viewer? And two. If we look across channels in the general entertainment category. or an overkill of a certain kind of fiction show even though there are a large number of them struggling to cut through and garner a share of the viewers’ time? The truth is that you cannot hold the number of shows as being the reason for the lack of traction-be it fiction or reality. Having seen this on show after show that we have produced. How come we never seem to ask the question — is there an overkill of fiction shows. how much is too much? My view on the first issue is that viewers do not attach labels the way we in the industry do to shows. for the viewer. reality show.
we need to follow the simple principle of not dishing out more of the same. But dish out more differently.– Are all reality or scripted shows fulfilling the needs of our viewers? The answer is a clear ‘No’. What can be confidently said in favour of great reality shows is that they are clutter breakers. we believe we can all create a me-too that will succeed and the same for dance and so on and so forth. So rather than treat them as stranger than fiction and blame the quantum of shows as the issue. 39 . audience builders and revenue drivers. If there is a successful music reality show.
The hunger to see the reality of others life is the key which is making the shows popular. Who are emotional will feel sorry for Rahul . according to which the events which took place in those reality shows were scripted or played as if it was directed . but felt cheated and hurt when they come across those rumors . some other think that Dimpy should have been shown the exit door while big chunk of viewers will think that the whole drama of acceptance by Dimpy about her past lover and ringing to her past lover in Australia is completely scripted. 40 . But the host Ram Kapoor gives such information that puzzles other participants as well as the viewers. In one of the episode it shows that the girl with the name Dimpy is caught telling lie that she is not having any past life. The Psychology or say the mind set of all the viewers will react to this part of the show differently. Just take the example of most popular reality show “Rahul Dulhaniya Le Jayega”.Reality Shows in context of ‘Rahul Dulhaniya Le Jaayenge’ Reality shows seems to be addiction for those viewers who love it and follow the these reality shows like die hard fans.
How to show this entire show can be said scripted . The moment she make a call to her past lover in Australia . in the entire conversation she was speaking and all of a sudden ends the conversation after wishing him. as it was totally in the hand of the management of “Rahul Dulhaniya Le Jayega” . 41 . she grab the receiver as if she knows how to handle the situation. because the whole thing was directed in such a way that anyone can doubt about the reality. They might have edited some doubt part and let the girl remain in the show to make the show interesting and full of suspense.To an extent they are right.
Such a huge variety ensures that the audience is spoilt for choice. Reality television was an attempt to break the monotony of drama series. getting an opportunity of showcasing your talent in front of one billion people. With the SMS voting system. But the common element in all these varieties is watching how ordinary people or celebrities react in real life situations. Speaking of Indian TV. the most important one being The Big B. KBC brought with it soaring TRPs. Reality shows come in different forms –game shows. What followed was a flood of reality shows on Indian TV. Talent hunts and celebrity reality shows involve choosing the winner through a public voting system.Far from being real? Imagine nurturing a dream of becoming the biggest singing sensation of your generation and one fine day. without having to slog throughout our lives? How many of us always wanted a make-over and wanted to stun the world around us? Enter reality shows. 42 . Exciting scripts and out-of the box ideas are two aspects which have made reality TV stand out. Reality shows have equated fiction with reality. It is still remembered as Amitabh Bacchan’s biggest comeback. Or how many of us have wondered how celebrities actually look like in a de-glam avatar? How many of us day-dreamers have always wanted to become millionaires overnight.Who wants to be a millionaire ?) became a huge hit with the masses because of an interesting mixture of reasons. adventure based shows. talent hunts. A quiz show with a very different feel to it. at a time when K serials hogged the prime time slots. celebrity shows. makeover shows. with effortless ease. Kaun Banega Crorepati ( an adaptation of the popular US quiz show. reality shows emerged as the next big thing on television because of the factor of audience involvement.
Jhalak Dikhla Ja. However the other seasons did not manage to create the same hype. They were a welcome change for TV viewers who were fed up of the saasbahu sagas. The Great Indian Laughter Challenge have been other popular Indian reality shows. uber-dramatic reality show with the various celebrity judges like Himesh Reshamiya. and the TV producers kept rolling one season after another. This is in contrast to American Idol wherein all the seasons have been equally popular and is now into its 8th season. MTV Roadies is still a huge rage amongst youngsters on the sheer strength of being an original and innovative concept. 43 . Jhalak Dikhla Ja of Dancing with the Stars. Alka Yagnik. For instance Indian idol is our desi version of the American Idol. Sa Re Ga Ma started as a humble talent show hosted by Sonu Nigam soon metamorphosed into an ultra-glam.Most Indian reality shows have essentially been adaptations of western shows. However reality shows have always managed to keep the audience glued to their seats. Abhijeet and Ismail Darbar constantly at loggerheads with each other. KBC has got soaring TRPs since season 1 Indian Idol’s first season was extremely popular with Abhijeet Sawant becoming the next singing phenomenon. Most of these reality shows became instant hits with the audience.
MTV Roadies Reality shows have had their fair share of controversies as well. the stakes are extremely high. Celebrity judges threatening to leave the show because of constant tussles with fellow judges has also been considered as a publicity gimmick. More the controversies. Hence TV producers have never failed to add a bit of drama to the so-called reality shows every now and then. Dance shows which have shown episodes of the celebrities performing inspite of injuries have garnered huge TRPs. It has been alleged that reality shows are ‘planned or scripted’ and the voting system was often criticized for the lack of transparency. Indian Idol judge. it could be extremely rewarding in every which way. considered to be a publicity stunt by most people. Anu Malik is shown to be extremely rude to his co. Reality shows were probably born from the idea that if one knows how to play around with the element of human emotions wisely. The equation can now become simpler to us. The formats may vary but the SMS poll has been a huge money spinner for both the news channels as well as the mobile operators.dhona at times don’t we? It is also said that affairs among participants have also been intentionally highlighted to give that much needed boost to sagging TRPs. We love our rona.judges and overtly critical of most of the participants. The ultimate litmus test is to survive the SMS poll. With reality shows becoming the talk of the town. more people get 44 .
As for now. But as individuals who shell out money from our pockets. the sets. just sit. the expectations for that element of transparency cannot be ruled out. so it is not unfair to capitalize on all those factors which yield and have always yielded profits. So are reality shows far from being real? We may agree on the fact that ultimately TV channels are running into a profit making venture. both in the short and long terms.engrossed. 45 . the dialogues. what with the channels reaping double benefit not only with higher TRPs but higher number of SMSs and more cash! I have been a huge fan of the popular drama show Balika Vadhu for the simple reason that it has managed to show the stark reality of the customs and traditions happening in our villages and the mindset of a large part of India which hasn’t undergone a change in an extremely convincing manner. and the situationseverything about this serial has led me to call it a “Reality Show”. The remote (or the choice) is yours. back and relax…. The costumes.
quiz contests such as Bournvita Quiz and Kya Aap Panchvi Paas Hain? comedies like Laughter Challenge and Comedy Circus and talent hunts like Entertainment Ke Liye Kuch Bhi Karega and India's Got Talent. are dwindling.Most often. Zara Nachke Dekha and Nach Baliye. 46 . Sa Re Ga Ma Pa and Amul Maha Mukabala or dance shows like Boogie Woogie.The days of scripted shows. Reality shows across all genre have children partaking in them -. these repeats involve children's participation. Dance India Dance. Reality shows are becoming so hugely popular that most of them are showcasing repeats for the umpteenth time. Amul Chotte Ustaad Since there is no legality involved or any minimum age bar for a child to participate in these programmes. it is a matter of personal choice of the family for children to take part in these shows.be it music shows Amul Chote Ustaad.Keep Children out of reality TV Reality shows are here to stay. and 'saas-bahu' sagas ruling the TRPs in television. highlighting family drama.
Besides. the fear of rejection and elimination can cause additional pressure. it can cause undue frustration and often children are unable to readjust to the lack of attention and may get into depression sometimes cause harm to themselves. since as the spotlight moves away. Experts opine that. some fatal cases involving accidents with broken limbs. the harsh and negative comments given by the judges may prove too much for children to deal with emotionallyas even adults find it difficult to cope up with such severe criticism. 47 . While the television ratings may go up with children's involvement. sudden adulation and limelight is a matter of adjustment. even deaths and suicides due to these shows have been reported.This topic is however very controversial due to the anxiety and stress that these reality shows create in the fragile minds of youngsters. handling disapproval and failure maybe too stressful for children since they have not yet reached an age of maturity. On the flip side. While children's involvement may prove beneficial to the producers and sponsors.
Raghu's outbursts. 48 . their fist fights. Although it may not come as a huge shock to some viewers. their arguments. You don't need to have a PhD to figure out that the winner is pre-decided as well. What's more heartbreaking is that even the auditions that are broadcasted in the earlier episodes are fabricated just to hook in viewers. challenging and new. All the roadies. their selection. tawdry nature of yet another uber popular 'reality television' show has finally come out in the open. their tasks. Nothing about the show is genuinely impromptu.MTV Roadies scripted The nasty. it has been revealed that the massively popular MTV Roadies is scripted right from scratch. The whole show from day 1 is planned and all that the 'selected roadies' have to do is act like everything is real. Ranvijay's lines are pre-decided and pre-written.
If that was the case. Even when I fainted on the show. Raghu. for close to an hour. Even I was asked to sign an agreement but thankfully I refused. Ram and other members kept on abusing him and made him choose Nauman. They have cameramen following every participant and provoke us to say controversial things. Even the bike that was promised to me has still not been delivered to me. who dreams of becoming a Roadie. On purpose. Their show is tweaked on the basis of TRPs. It was all a game. This is the level they can stoop to. They showed me get up.. They don’t care about anyone. This is not it. Even in the semi-finals. hot-headed people stay together to create some fireworks.Here is what Roadies 6. and why didn’t they let me go the second time when I was close to elimination? Instead. What they showed on screen was also edited. And whichever participant they believe can help them garner more TRPs is pushed ahead in the show. smartly played by the producers. I just want to tell every youngster out there. they make incompatible. a strong contender like Sufi was sent out. First. their cameramen surrounded me and kept on recording me from different angles for close to five minutes before getting me medical attention. crying within seconds and then added bytes by other contestants. why did they bring me back at all." 49 . they made me an aggressive character on the show and then told me that people hate me. who blabbered about how I had put up a fake act.. I wasn’t aware of this clause.this is not ‘reality’ television. They only know how to exploit youngsters for money. if they revealed the goings on in the show. they would have to pay a penalty of Rs 10 lakhs. They got me back as a wild card entry on the show after I got eliminated and then started accusing me of bringing down their TRPs. Kiri had decided to fight it out at the finals with me but. At the time. In fact. I was told by someone that participants were made to sign a contract according to which. irrespective of their true caliber. that it is an insensitive show.0 contestant Palak has to say about the show: "I don’t want to take names but MTV Roadies is totally pre-planned.
Reality television was invented to provide a revolutionary, alternative form of entertainment. Now its just about making a quick wad of cash by fooling viewers. Isn't that thievery? Good luck watching the seventh season, guys.
Love, Sex Aur Dhoka- No longer a taboo Television has glorified washing dirty linen in public. The closest approach that people used to have towards taboo topics like cheating, two-timing, breaking up and gory little details about relationships is no longer hidden inside the four walls of one’s home- its considered ‘cool’ to bare it all on television now.
Shows like swayamvar, emotional atyaachar, axe ur ex, splitsvilla, sach ka saamna etc have involved serious issues like infidelity, revenge, cheating and sex. The content developers claim that such shows are coming into existence and doing well because there is a demand for it from the audience. Shalini Sethi, programming head of a television channel says, “Today’s generation is practical, positive and are not ashamed to display their feelings. These shows are a reflection of whats going on amongst the youth today.”
She feels that the target audience of these shows are generally the youth. The creative team behind these reality shows feel that issues like cheating and sex are very popular with college-goers. Kaanchan Adhikkari, TV Producer says that “somehow i feel these shows are scripted. Its not possible to put up a camera without the person knowing about it.”
What follows next is an emotional confrontation with forms the real juicy part of the show! ’Cheaters’ in the west 53 .EMOTIONAL ATYACHAAR: A CASE ANALYSIS Format of the show A new show on UTV Bindaas Channel – ‘Emotional Atyachaar‘ spies on your partner to check his/her loyalty. the show with its team of investigation spies on the activities of the partner and then reveals to the partner. Somewhat similar to ‘Cheaters’ of the West.
can ask for a loyalty test on him/her. The crew members follow him/her and also ask another boy/girl to act as if he/she is intimate with him/her. The entire investigation is conducted over period of 4-5 days. the other is watching what happens. As one partner’s actions are caught on hidden cameras.In this show. if a person doubts his/her boyfriend's/girlfriend's loyalty. The person checking his/her partner's loyalty is referred to as the lead. If it all gets too much. 54 . while the person on whom the loyalty test is being performed is called the suspect. ‘Emotional Atyachar’ brings raw emotion to TV like never before. then leave the studio and meet his/her partner. These are caught on camera and shown to the lead on their request. Bindass ‘Emotional Atyachar’ takes the concept of love and fidelity to a whole new level. revealing the real truth behind relationships on national television. there is a button which he or she can press during the live streaming to bring a halt to the proceedings.
and be a support for the person who is watching the investigation. than to discover an infidelity down the line. Commenting on the launch of ‘Emotional Atyachar’. “My role in the show is to watch as the action unfolds. and there to support them as they confront their cheating partner. “This concept is a stark contrast to the regular and rather monotonous form of reality shows which involve music. but I genuinely believe that it is better to endure a short term pain.” Angad Bedi.UTV Bindass says. viewers will be on the edge of their seats.Watching the show from the comfort of their homes. etc. as the action unravels during this path breaking reality show. dance. when a relationship may have moved to a much more serious 55 . I’m there for them as they watch. if indeed that happens. This is a groundbreaking and original concept which promises not only to be an extremely engaging watch but also a reflection of what people actually experience. The discovery of infidelity is a truly painful experience. Heather Gupta. the host of the show comments. Channel Head. Fidelity is an absolute requirement in most relationships and a test of that on national television will certainly be worth the watch.
web. This show will certainly keep you at the edge of your seat and gripped with tension as you witness the Bindass Crew unfold the drama of love. The program is conceptualized by the Bindass Team with input from head of programming Shalini Sethi. 56 . lust and potential confrontation and no one can predict the extent of the fireworks that will follow! To add on to the program. ‘Emotional Atyachar’ is being produced by UTV Television with inputs from creative director and writer Roshni Ghosh. multiplex. print.Host of Season 1 Promising to keep you glued to your television screen. creative director Shifa and executive producer Divya Sanjeev. After all. wouldn’t you rather know? Thankfully UTV Bindass is here to save you from ‘Emotional Atyachar’. ‘Emotional Atyachar’ will give you the excitement of being able to witness the drama of a real relationship as well as gain insights into life and love. radio. trade and BTL in multiple cities will be held in these cities to create buzz.level. a robust marketing plan has been crafted with a mix of various media including TV. if someone was cheating on you.” Angad Bedi.
Emotional Atyachaar was a path breaking new reality show that put relationships to the ultimate loyalty test. The stories are more twisted. The second explosive season of Emotional Atyachaar takes place not just in Mumbai but across the country. these individuals confronted their cheating partners and saved themselves from Emotional Atyachaar. Even family members get involved! 57 . Armed with the truth. the confrontations more public. People watched behind the scenes as their cheating partner’s actions were caught on hidden cameras.Season 1 & Season 2 In its first season.
“Emotional Atyachaar is an entirely new concept with fresh format. UTV Bindass is now in talks with Shemaroo to launch the home videos of ‘Emotional Atyachaar’. The business head of UTV Bindass. It checks whether a person can really resist temptations and stops where his limit is.Popularity The ‘Emotional Atyachaar’ show of UTV Bindass has become very popular among the youngsters.” said Jitin Gulati. Love is not that easy…so better commit to someone when you are 100 percent sure. 58 . He said that ‘Emotional Atyachaar. These show teach you that commitment requires a lot of dedication. “I like ‘Emotional Atyachar’ because it tests your love. Nikhil Gandhi says.’ shows young couples on the stage and ‘Cheaters’ deals with only married couples. The channel is now trying to syndicate its format to US. The popularity of the show has inspired the channel to earn some money from it. a college student. We are trying to explore the opportunities of syndicating the format of the show to the US.” Gandhi refused to admit that there is some similarity between this show and the international show ‘Cheaters’. The mentioned international show is based on spying on one’s partner.
“The ratings for ‘Emotional Atyachaar’ are very high.” said 23-year-old Kabir Manchanda. We basically target these shows at people aged 15-24 years…people who are typically college students or in their first jobs and they are doing pretty well. Cool because they try and show how love develops and dies in different ways and funny because it’s crazy to see people slapping and abusing each other on screen. 59 . Some people admit they just get a kick watching people fight or fall in love on television. “These shows based on love are doing well among this target audience mainly because this is their age of experiencing the emotion and they connect to the shows very well. Unlike Gulati. “I think these shows are cool and funny.” Heather Gupta. told IANS over phone from Mumbai. there are avid watchers of these reality shows not because they test one’s love but because there isn’t much else to watch on television except the usual soaps.” added Gupta. UTV Bindass channel head.
others that have taken over are made keeping housewives in mind.“I also feel there’s hardly anything for us to watch in terms of Hindi shows. 60 . Even though the ’saas-bahu’ sagas are over.” Manchanda told IANS.
Fearless and Free. mobile. gaming. web. merchandising & nation-wide ground events.About the channel Bindass (also known as UTVBindass). Current Shows: • Bindaas Bhopu • Juke Box • Bindaas Sham Singh • 2 Idiots • Ugesh Sarkar 3rd Degree • Benny Hill Show • Big Switch • Emotional Atyachaar • Beg Borrow Steal Woof 61 . Bindass is defined by its brand values of being Fun. Frank. It is India's first 360 degree brand with verticals across television. It was launched on 24 September 2007 under CEO Zarina Mehta. is a Hindi entertainment channel in India targeted at Indian youth.
half in cash and half in cheque. who participated in UTV Bindaas’ Emotional Atyachaar. Later. like any girl my age. and the channel shot footage of us ‘in happy times’. “I am 24 and. who had been picked from an audition of aspiring models. There was make-up and rehearsed dialogues too. reveals that not only was she paid by the channel to enact the drama. I jumped at the opportunity to be on TV. she did not even know the boy who was shown to ber her boyfriend on the show! I had never met this ‘boyfriend!’ Speaking on condition of anonymity.000 by the channel. a girl.” 62 . I was paid 20. I was told that Id be given a ‘fake’ boyfriend on whom the show would conduct a loyalty test on camera. He was aware that he was being filmed. I had never seen this ‘boyfriend’. After making me sign a confidentiality clause.Emotional Atyachaar is RIGGED! In an interview on HT Cafe. they shot a few ‘candid camera’ sequences of this guy making out with the undercover agent. she says. We were told to say that we’ve been in a steady relationship.
I refused.” Are celebrity episodes also stages then? TV actor Bobby Darling. “I was contacted by UTV for the role of a ‘boyfriend’. Including the way I had to slap and cry. 23.We were paid to cry and slap our fake ‘boyfriend’ The revelation was backed by Vibhore Choudhary. who has appeared on the show says. a Delhi model who says.000. But when I was told that I would get paid only 15.” 63 . “Yes.
CONCLUSION Well nothing in this world is perfect and neither are these shows. 64 . but not a healthy one. As I mentioned earlier that some shows are very well prepared keeping in mind all age groups. but fights and vote outs can be avoided as your mind then tends to be on them only. After watching an inspirational movie like “Chak de”. Definitely seeing these shows is no crime. However some shows are very well prepared and executed and liked by all. Using slang’s have became a habit. And a different feeling after you watch a horror flick. but the presence is felt. They are at least better than the “K” serials where extra marital affairs and fights between family members. For eg.”Hasn baliye” or “comedy circus” or right now Sohs’s “ Khelo jeeto jeeyo” show where people win numerous gifts and enjoy themselves and I am sure that many would like to participate in shows like these ones. You may not be able to express it in words. not to forget the constant howling is prominent. reality shows are here for the time being and have a large viewer ship. Why expect someone else to change? You don’t like something. there is a different feeling inside you. Also language is an essential part of our lives. like “Kaun bangena crorepati” . Do the needful. We are responsible for whatever we do. “ Entertainment ke liye kuch bhi karega” but some shows like “ Roadies”. Whether we like it or not. “Splitsvilla”. So see the shows. Why? Well because you see such things and their effect creeps into your life as well. the choice and remote both are in your hands. “ Iss Jungle Se Mujhe Bachao” are of the category where some restraint is required. In some programs you get to exhibit your talent like.
com www.indiantelevision.Hindustan Times & Mumbai Mirror 65 .org www.com www.com www.BIBLIOGRAPHY www.com www.com www.rediff.business-standard.Equitymaster.Agencyfaqs.com www.com www.myiris.indiainfoline.thehindubusinessline.Endemol and Sony Entertainment Television Newspapers.ibef.India-stats.com www.com Channel heads.
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