Tanishq

By

Tanmoy Dutta
 Vision Statement

To be the most desirable brand for Indian

Women.
 Mission Statement

We will continuously create wealth for all our

stakeholders, by transferring the jewellery
business and by being gold standard in
jewellery design, shopping experience and
ethical practices.
 About Tanishq
• The name Tanishq has been formed by combining
"Ta" (the first two letters of Tata) and "Nishk or
Nishkh" (meaning gold coin or necklace in Sanskrit).
• Tanishq, established in 1995, challenged the
established family jeweller and introduced new rules
in precious jewellery; a category as old as civilization.
• Tanishq challenged the age-old jeweller's word with
Tata's guaranteed purity.
• Tanishq at first introduced 18 Kt gold jewellery
advertising 18 Kt as the 'international standard.'
 About Tanishq
• Tanishq was first to exploded the market with facts
about rampant impurity across India.
• Tanishq introduced technology-backed challenge in a
category completely governed by blind individual trust.
• Tanishq introduced innovations like Karatmeter, the
only non destructive means to check the purity of gold;
machine made jewellery, which offers superior finish
and value to the customer and handcrafted jewellery
which is influenced by various jewellery traditions of
India.
 About Tanishq
• Tanishq has set up production and sourcing bases
with thorough research of the jewellery crafts of
India.
• The 1,35,000 sq. ft. factory is equipped with the
latest and most modern machinery and equipment.
• The factory complies with all labour and
environmental standards, located at Hosur, Tamil
Nadu.
 Product-Brands for Women
• Colors of Royalty.
• Moham
• Collection
• Zoya
• Diamond Collection.
 Product For Men
• Cuff-Link
• Bracelet
• Chains
• Ring
 Coverage of Tanishq
• Tanishq is currently operating a retail network of 117
exclusive boutiques across 78 cities of India.
• Also present in the Middle East and in the United
States.
 Promotion-Marketing Strategies
• Customer Schemes-Durga Pooja, Akshaya
Tritiya.
• Category Melas-Limited Period offers.
• Karat Meter Testing-Jewellery servicing.
• Television Advertising-Asin.
• Movie Advertising-Jodha Akbar,Paheli.
• Schemes like 12 months deposition cash and
purchasing jewellery with that after maturity.
Thank You