Chapter I

The Icfai Business School
1.1 MBA Program Regulations

Program Regulations covers Program Structure, Electives to be offered in First and S econd semesters of Second Academic Year, Operational F eatures and Course Syllabus. Hereinafter First and Second Semesters of Second Academic Year will be referred to as T hird and Fourth Semesters respectively for easy understanding. The structure of the Program is given in Table 1.1.1 and list of electives to be offered are given in Table 1.1.2. Table 1.1.1

Program Structure
Code Course Title Semester I SL MM 501 SL RM 501 SL FI 501 SL HR 501 SL EC 501 First Academic Year SL IT 501 SL AC 501 SL GM 501 Code Marketing Management I Quantitative Methods Financial Management I Organizational Behavior Managerial Economics IT for Managers Accounting for Managers Business Communication Course Title Semester II SL MM 502 SL FI 502 SL OP 502 SL HR 502 SL EC 502 SL RM 502 SL IT 502 SL GM 502 Marketing Management II Financial Management II Operations Management Human Resource Management Macroeconomics & Business Environment Business Research Methods Enterprise Solutions for Managers using SAP R/3 Legal Environment of Business 2 3 3 3 3 2 3 3 3 3 3 3 3 3 3 2 Credits Credits

MBA Program Regulations

1

Class of 2009

Code AL HR 502 FL IP 500

Course Title Soft Skills Lab I Summer Internship Program Semester I

Credits A 18

SL GM 601 SL GM 611

Management Control Systems Business Strategy – I Elective I Elective II Elective III Elective IV

3 3 3 3 3 3 A OE

Second Academic Year

AL HR 601

Soft Skills Lab II Optional Free Elective I

FL TS 600

Management Research Project (To be continued in Semester II) Semester II

SL GM 602 SL GM 612

Business Ethics and Corporate Governance Business Strategy II Elective V Elective VI Elective VII Elective VIII Optional Free Elective II

3 3 3 3 3 3 OE 6 105

FL TS 600

Management Research Project Total Number of Credits (Minimum)

The syllabus for the courses is subject to change by the University A -- Soft Skills Labs are audit course s. OE -- Optional free electives are not mandatory for program completion.

MBA Program Regulations

2

Class of 2009

Table 1.1.2 Specialized Discipline Courses (Free Electives) MARKETING Marketing Research Consumer Behavior B2B Marketing Services Marketing Integrated Marketing Communication Sales & Distribution Management International Marketing Strategic Marketing Management Retail Management Product Management Brand Management Customer Relationship Management International Business Environment Advanced Marketing Management FIN ANCE, ACCOUNTS & FIN ANCIAL S ERVICES Management Accounting Financial Risk Management Strategic Financial Management Mergers & Acquisitions Security Analysis Portfolio Management & Mutual Funds Financial Services Investment Banking International Finance & Trade Investment Banking & Financial Services Management of Financial Institutions Project Appraisal and Finance Management of MNCs Global Capital Markets Accounting Standards & USGAAP Taxation -I Auditing-I Auditing-II Taxation -II Economic Legislation-II Advanced Management Accounting Risk & Insurance Insurance Law & Regulations Life Insurance General Insurance Actuarial Principles Health Insurance Insurance Operations Underwriting Management Re-insurance Claims Management Overview of Banking Banking Service Operations Retail Banking Corporate and SME Banking Rural Banking & Micro Finance Risk Management in Banks Treasury Management

MBA Program Regulations

3

Class of 2009

International Banking Corporate and International Banking Credit Management Wealth Management Asset Valuation Financial Markets Management of Mutual Funds & Pension Funds Personal Financial Planning Marketing Financial Products Financial Modeling Commodity Markets & Risk Management HUMAN RESOURCES & GENERAL MANAGEMENT HR Planning Strategic Human Resource Management Managing Knowledge Worker Global Human Resource Management Industrial Relations Organizational Development: Diagnosis & Interventions Performance Management & Reward Systems Training & Development Leadership Skills & Change Management Employment Laws Competency Mapping and Assessment Quantitative Human Resource Management ENTREPRENEURSHIP Entrepreneurial Development Entrepreneurial Finance Innovation & Entrepreneurship Managing & Growing a New Business OPERATIONS. IT & SYSTEMS OPERATIONS Services Operations Management Lean Manufacturing Management Structured System Analysis & Design TQM and Six Sigma Quality Operations Research Operations Strategy Business Modeling & Simulation Production & Materials Management Supply Chain Management Project Management IT & SYSTEMS Data Warehousing Data Mining Business Continuity and Risk Management Relational Database Management Systems e–Business Software Engineering & Quality Management IT Enabled Services Business Intelligence System Analysis and Design MBA Program Regulations 4 Class of 2009 .

1.2

Operational Features

IBS offers academic support for the management education at multiple campuses across the country. The Executive Council consisting of heads of the campuses is an apex body that regulates the operational & academic functions. All the campuses are independent with operational freedom to innovate and experiment within the overall policy frame work. Campuses deliver quality instruction, conduct evaluation, provide requisite infrastructure (library, computer resources, canteen facilities etc) maintain discipline, develop industry interface and finally place the students. The IBS Head Office under the guidance of Executive Council play s the role of a facilitator enabling each campus to function smoothly through a well designed system. It gathers monitors and analyzes information on critical process parameters and gives meaningful relevant feedback for maintaining and continuously improving quality standards.

the suggested schedule of sessions for classroom instructions and case discussions are also given. The syllabus for each course is specified in detail under the sub -heading “Detailed Syllabus” in this chapter. The main reference book is indicated in bold and will be issued to the students. The Main Reference Books specified for each course and issued to each student may not cover the complete syllabus or may also cover additional topics not covered in syllabus. Thus the main reference books do not determine the syllabus. Students are strongly advised to refer to the other reference books also that are specified for each course. Apart from the specified reference books students are advised to keep abreast themselves with current development by reading financial dailies, business magazines and browsing relevant websites on internet. The knowledge of current events is strongly recommended by IBS as the analysis of current development will also form part of evaluation.

1.3

Academic Year

The second academic year comprises of two semesters. In third semester, students undertake Management Research Project (MRP) and continue in fourth semester. The MRP is to be completed within 6 weeks after the completion of fourth semester. It carries a weightage of 6 credits, equivalent to 2 regular courses.

1.5 Teaching & Evaluation and Evaluation Instruments
Teaching & Evaluation covers the course handout (Evaluation Scheme, Methodology & Chamber Consultation), continual evaluation components, semester examinations, evaluation feedback, and student feedback. Evaluation Instruments include case discussion analysis, home assignments, term paper, short-term projects, written examinations, quiz & book reading. For details refer the First Academic Year Program Regulations of class of 2009.

1.4

Course Syllabus

Chapter -II covers the detailed syllabus of each course offered, the topics to be discussed under the particular course and the reference books. The case studies to be discussed in each course,

MBA Program Regulations

5

Class of 2009

Chapter II

Detailed Syllabus

MBA Program Regulations

6

Class of 2009

Management Control Systems
Program Credit Course Code : MBA : 3 : S L GM 601 Class of : 2009

Sessions : 33 Third Semester

Objective
The objective of the course is to give students a broad understanding of the control process & reporting systems and their applications to real life business situations. REFERENCE BOOKS Management Control Systems Management Control Systems : Using Adaptive Systems to Attain Control, 2e Management Control Systems : Text and Cases Management Control Systems Detailed Syllabus Introduction to Management Control Systems: Nature of Management Control Purpose of Management Control Systems - The Organizational Context of Managerial Control Systems - The Formal Systems - The Informal Systems - The Subsystems and the Components of Control Systems – Use of Information Technology on Control Systems Designing the Control Process and Manager Controls: Introduction - Schools ial of thoughts in control (contingency approach, Cybernetic Approach,Management control process approach) - Designing Management Controls - The Control Process Hierarchy Communication and Reporting Structures in the Cont rol Systems. Key Success Variables and Measures of Performance: Identification of Key Success Variables - Key Success Variables and the Control Paradigm - Performance Indicators EVA, Profitability measures. Design, Style and Culture of Control Systems: Managerial Styles and the Design of Control Systems - Corporate Culture and Control Systems - Establishing a CustomerMBA Program Regulations

AUTHOR / PUBLICATION ICMR Joseph A Maciariello & Calvin J Kirby Prentice-Hall, India Robert N Anthony & John Deardon - Irwin Inc Abhijit Dutta – Kalyani Publishers Focused Culture. Organization Structures for Adaptive Control: Different types of organization structures and control implications – Role of Controller in different organizational structures – Structural requirements for an Adaptive Organization. Autonomy, Responsibility and Performance Measurement: Divisional Autonomy - Style and Processes of Management - Responsibility Structure - Overall Effectiveness Measures Standard Cost Center - Revenue Center - Profit Center - Investment Center - Performance Measurement of Decentralized Operations Inter profit - Center Relations. Tools for Management Control: Budgeting as a control tool – Analyzing and reporting financial performance – analysis of variances Target Costing - Activity based costing- (simple numerical examples to be used to explain the above tools) - Quality Control tools (focus on how they act as tools for operational control) Management Control in Multinational Corporations: Control Issues in the Multinational Corporation - Cultural differences and resulting structural design problems 7
Class of 2009

Management Style and Culture .The Mission of Non-Profits institutions . of Sessions 2 2 2 3 2 4 5 4 2 2 2 3 33 • • • • • • • • MBA Program Regulations 8 Class of 2009 . Responsibility and Performance Measurement Tools for Management Control Control of Multinational Operations Control of Non-profit Institutions Control of Service Organizations Management Control of Projects Management Audit Total Sessions No. Style and Culture of Control Systems Organization structure for Adaptive Control Autonomy.Management Audit Process . and Culture at GE Infosys’ Global Delivery Model Some HR Dilemmas in Information Technology and Business Process Outsourcing Firms EVA and Compensation Management System at Tata Consultancy Services Balanced Scorecard Implementation at Philips Hollinger International – The Lord Black Saga BP: Putting Profits before Safety? Corporate Governance at Ahold P&G’s Brand Management System Source: Case studies in Management Control Systems Suggested Schedule of Session Topic Introduction to Management Control Systems Designing the Control Process and Managerial Controls Key Success Variables and Measures of Performance Design.Formal Control Processes Management Control in Service Organizations: Introduction . Cost Audit. Internal Control/Audit and Management Audit – Parameters of evaluating of management audit – Social and environmental audits.Weaknesses Revealed by Management Audit .com’s Inventory Management Consumer-driven Six Sigma at Ford The AXA Way – Improving Quality of Services The Millau Viaduct Project – Creating an Engineering Marvel Xerox PARC – Innovation without Profit? Human Resource Management System Reforms at Matsushita Outsourcing IT – The GM Way CRM Implementation Failure at Cigna Corporation Governance and Control at AXA Ping Fu – Inspiring Entrepreneurship Management Control in Non -Profit Institutions: Introduction .Financial Audit. Cases Faculty will be handling eight or more cases • Jack Welch and Jeffrey Immelt – Continuity and Change in Strategy.Implications for Management Control in service organizations – Control systems in Financial Institutions Professional Service Organizations and Hospitality Sectors Management Control in Projects: Nature of Planning and Control in Projects . - Foreign Exchanges • • • • • • • • • • • Global Supply Chain Management – Best Practices at Li & Fung Limited Amazon.Key Success Factors Performance Measures . Style.Transfer Pricing Management.control environment in projects – reporting – project auditing – Evaluation of projects Management Audit: IntroductionCircumstances Leading to Development of Management Audit (including various types of functional audits) .

Chan Kim & Renée Mauborgne. Richard B Robinson JR. 2005 Michael E Porter. Organizational fields. This course also intends to familiarize students with the complexity involved in developing business strategies.Business Strategy-I Program Credit Course Code : MBA : 3 : S L GM 611 Class of : 2009 Sessions : 33 Third Semester Objective The objective of this course is to introduce the student to the fundamentals of Business Strategy especially on the strategic planning aspects. The nature of strategy and strategic decisions – characteristics of strategi c decisions – levels of strategy – vocabulary of strategy. 2000 W. Markets – market segments. Strategic management – the strategic position – strategic choices – strategy into action Understanding strategy development: Strategy development process in organizations – strategic planning systems – strategic leadership – organizational politics – logical incrementalism – the learning organization – imposed strategy – multiple processes of strategy development. John A Pearce II. Implications for strategy AUTHOR / PUBLICATION ICMR Thompson. Strickland. USA. 14th Edition (2006. MBA Program Regulations 9 Class of 2009 . Industries and sectors – sources of competition – the five forces framework – the dynamics of competition and hyper competition – strategic groups. All Indis Traveller Bookseller. The Free Press 1985 Scholes & Johnson development – intended and realized strategies – strategic dr ift – strategic management in uncertain and complex conditions The strategic position: The environment – the macro environment – the PESTEL framework – structural drivers of change – differential impact of environmental influences – scenarios. Harvard Business School Publishing Corporation. Special Indian Edition) – Tata McGraw Hill. understanding what customers value. Gamble and Jain. The Free Press 1980 Michael E Porter. REFERENCE BOOKS Introduction to Business Strategy Crafting and Executing Strategy – The Quest for Competitive Advantage – Concepts & Cases Strategic Management Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant Competitive Strategy Competitive Advantage Exploring Corporate Strategy Detailed Syllabus Introduction to business strategy: contributions of leading management gurus. Opportunities and threats – strat egic gaps – SWOT.

Competencies and core competencies – what is core competence – where core competencies reside – importance of linkages. Arthur D Little. Value chain strategy. Sustaining competitive advantage – sustaining low price advantage – sustaining differentiation based advantage – the delta model and lock in Competition and collaboration.: Overtaken in the Indian Scooter Market Grasim Industries Ltd.: From Turnaround to the ‘Big Bang’ Target Stores’ Differentiation Strategies Aldi: A Low-Cost Retail Distinctive Business Practices Giant’s Samsung Electronics: Success by Design AirAsia: Southeast Asia’s Most Successful Low Cost Airline Bajaj Auto Ltd. best in class benchmarking. Escalating bases of competition – successful hypercompetitive strategies. Experience learning curve Communicating organizational purposes – mission statements – objectives Strategy Choice: Corporate level strategy – the corporate portfolio – growth share matrix – BCG. Competitive strategy in hypercompetitive conditions – overcoming traditional bases of competitive advantage. The strategic importance of resources – available resources – threshold resources – unique resources. Business level strategy – forces influencing business strategy – bases of competitive advantage – price based strategies – added value or differentiation strategies – hybrid strategy – focused differentiation – failure strategies – differentiation versus legitimacy. Cases Faculty will be handling eight or more cases. • • • • Tata Motors Serving an ‘Ace’ for Success P&G’s Success Story in China Embraer: The Brazilian Aircraft Manufactur er’s Turnaround and Growth Doing Business the Sustainable Way • • • • • The Indian Pharma Industry under the Product Patent Regime Google’s Problems in China British American Tobacco in South Korea Business Transformation at Telefónica De España Shanghai Automotive Corporation’s Strategies Expansion for Industrial Global • • • • • • • Voltas Ltd. of Sessions 5 6 6 5 2 9 33 MBA Program Regulations 10 Class of 2009 . Game theory – simultaneous games – sequential games – repeated games – changing the rules of the game. Performing better than competitors – historical comparison – industry norms/standards. GE.Strategic Capability: Critical success factors. and VSF – Expanding a Commodity Market through Branding and CRM Source: Case Studies in Business Strategy Volume VI Suggested Schedule of Session Topic Introduction to business strategy Understanding strategy development The strategic position Strategic Capability Communicating organizational purposes Strategy Choice Total Sessions No.

GDs.Soft Skills Lab II Preparation for Selection Process Program Credit Course Code : MBA : A : AL HR 601 Class of : 2009 Sessions : 33 Third Semester Objective The objective of this course is to provide competencies to the students to face Interviews. and other selection procedures adopted by the corporates. Topic Practice Interviews Practice GDs Total Sessions 23 8 33 MBA Program Regulations 11 Class of 2009 . Detailed Curriculum SIP Presentation: Practice Interviews: Practice GDs: Suggested Allotment of Sessions Topic SIP Presentation Sessions 2 Note: There could be minor modifications to suit the specific requirements of the campuses.

Business Ethics & Corporate Governance Program Credit Course Code : MBA : 3 : S L GM 60 2 Class of : 2009 Sessions : 33 Fourth Semester Objective The objective of the course is to help the students understand the nature of business ethics and issues in corporate governance and its application to the Indian corporate scene. R. Japan and France)Claims of Various Stakeholders . MBA Program Regulations 12 Class of 2009 . Promotion and Place) and Consumer protection – Ethics in Human Resources management (Recruitment and promotion policies.. Corporate Social Responsibility: A Historical Perspective from Industrial Revolution to Social Activism – Current CSR practices of the firms in India and abroad. and Minow.Cadbury Report.Ethical Dilemma . REFERENCE BOOKS Business Ethics & Corporate Governance Business Ethics: Concepts and Cases Corporate Governance Corporate Governance Cases on Business Ethics Corporate Governance Detailed Syllabus Business Ethics: Introduction to Business Ethics.Business Standards and Values . Working Conditions..The Nature of Ethics in Management. Prentice Hall of India Monks.Marketing Ethics (in Products. Hampel Report and OECD Committee Recommendations – SOX Act.Anglo American and Relationship model (Germany. Morals & Values. N.Solving ethical dilemma Managerial integrity and decision making. John Willy Business World Fernando Pearson Education Complexity of Ethical Issues: Conflicts in decision making from ethical and economic point of view . theory of Justice – Virtue ethics – ethics of care – Law and Ethics . Ethics in financial markets and investor protection – Ethical responsibility towards competitors and business partners.Value Orientation of the Firm. History of Corporate form and models . Internal Corporate Governance Mechanism: Board of Directors— Functional Committees of Board. Ethical Leadership: Personal Integrity and self development – wisdom based leadership. Concepts of Utilitarianism and Universalism – Theory of rights. Ownership pattern – Issues in managing public limited firms – Agency problems.Corporate Objectives and goals. Corporate Governance:.Why governance – Changes in eighties . Code of conduct. AUTHOR / PUBLICATION ICMR Velasquez. G. Down Sizing Workforce). Typical Problems in Business Ethics : Environmental Pollution & Society . Ethical issues at the top management. whistle blowers. Pricing. Blackwell Eric Banks. Ethics. M.. Nature & Evolution of Corporate Governance: Global and National Perspectives – Global Corporate Governance models .

II. JJ Irani Committee reports – Legal and Regulatory Changes – introduction and modification of Clause 49. Kumaramangalam. . Institutional Investors. of Sessions 4 6 2 3 1 3 3 3 3 1 4 33 Source: Case S tudies for Managers. Source: BECG Main Reference Book Suggested Schedule of Sessions Topic Introduction to Business Ethics Typical Problems in Business Ethics Corporate Social Responsibility Complexity of Ethical Issues Ethical Leadership History of Corporate form and models Nature & Evolution of Corporate Governance Internal Corporate Governance mechanisms External Corporate Governance Mechanisms Corporate Governance Ratings Corporate Governance in India Total Sessions No.The PR Strategy China Aviation Oil’s Collapse: Singapore INC’s challenges. Child labor in Coca IndustryObesity Concerns: Burger Kings Product Revanges. Naresh Chandra.Corporate governance in practice in India. Narayanamoorthy. cases Cases • • • • A Dent in Wal Mart’s public Image. IBSPCD • Bhopal Gas Tragedy MBA Program Regulations 13 Class of 2009 . Gate keepers. Corporate raiders Corporate Governance Ratings Corporate Governance in India corporate : form in In dia 50s to 90s – developments in Corporate Governance in India in nineties and 2000s – CII.External Corporate Governance Mechanism : Regulators. Vol.

India Alan M Rugman. planning and control systems. Gary Hamel-Free Press J Fred Weston. quality as a strategy Internal development – mergers and acquisitions – joint developments and strategic AUTHOR / PUBLICATION ICMR Thompson. Strickland. Richard M Hodgells McGraw Hill Anant K Sundaram & Stewart Balck –Prentice Hall. functional structure. Success criteria acceptability. performance targets. team based structure.Business. MBA Program Regulations 14 Class of 2009 . McKinsey 7s framework – reengineering. Special Indian Edition) – Tata McGraw Hill CK Prahalad. project based structure. Gamble and Jain. reverse engineering. 14th Edition (2006. multidivisional structure. intermediate structure. Turn Around Management strategies: Managing strategic change: Diagnosing the change situation – types of strategic change – importance of context – organizational culture as context – forcefield analysis. holding company structure. Restructuring and Corporate Control International Business The International Business Environment: Text & Cases Managing Across Borders – The Transnational Solution Detailed Syllabus Implementation of Strategy: Organizing for success – structural types – simple structure. Restructuring Outcomes. Processes – direct supervision. feasibility. Forms of Corporate Restructuring . Relationships and boundaries – centralization vs devolution – boundaries – networks. Kwang Schung. – suitability. Numerator and Denominator Management as expressed by Hamel & Prahalad. social cultural processes. market mechanism. Financial and Organization Restructuring. India Christopher Bartlett and Sumantra Ghoshal – HBS Press alliances.Business Strategy–II Program Credit Course Code : MBA : 3 : S L GM 612 Class of : 2009 Sessions : 33 Fourth Semester Objective The objective of this course is to familiarize students with contemporary thought and practice in strategy implementation as well as other advanced issues in Business Strategy. matrix structure. Susan E HoagPrentice Hall. Corporate Restructuring & Turnaround management: Why Restructuring. REFERENCE BOOKS Introduction to Business Strategy Crafting and Executing Strategy – the Quest for Competit ive Advantage – Concepts & Cases Competing for the Future Mergers.

Strategy Mapping. Business Model Innovation. Targeting the bottom of the pyramid. Strategic Leadership. of Sessions 5 4 5 3 3 13 33 MBA Program Regulations 15 Class of 2009 .Change managem ent – styles and roles – styles of managing change – roles in managing change Levers for managing strategic change – structure and control systems – organizational routines – symbolic processes – power and political processes – communicating change – change tactics.Beyond Reengineering and Restructuring views of Goshal – Sweet & Sour .Concept of Strategic Intent . Scenario Planning. Competitive Innovation. Contemporary Concepts: Balanced Scorecard. Value Capture Vs value creation. Quality as the differentiator.Present and Future Competition Strategy as Stretch and Leverage . Competing for the Future: Alternative view of Competitive Strategy .Views of Hamel & Prahalad Vs Tarun Khanna & Krishna Palepu. CSR as a strategy. Suggested Schedule of Session Topic Implementation of Strategy Internal development Corporate Restructuring & Turnaround Management Managing strategic change Competing for the Future Contemporary Concepts Total Sessions No. Managing Global Strategy. (These concepts need to be taught through cases/assignments/projects) Cases Cases will be intimated later. Blue Ocean strategy.

analyze. Designing a marketing research proposal. Multiple Time Series Designs. Pearson Education.Marketing Research Program Credit Course Code : MBA : 3 : SL MM 601 Class of : 2009 Sessions : 33 Objective To familiarize students with the role of Marketing Research in marketing decision making and to assist them in applying research to marketing issues. constant sum scales. field service ethics. Kumar & Day. State Government sources. Methodological limitations. purchase intent scales. 2004 Hare. Types of research – customized. Reports of Commercial Intelligence & Statistics. OneGroup Pretest-Posttest Design. specifically. mu lti-item scales. Various Ministry Reports. Asian Edn. itemized rating scales. John Wiley & Sons. Economic Survey. Anderson. Q-sorting. Experimentation: One -Shot Case Study. Westfall & Stasch. research supplier ethics. Irwin Publications Relevance & utility. Issues in scaling. MBA Program Regulations 16 AUTHOR / PUBLICATION Aaker. Interrupted Time Series Designs. Solomon Four Group Design. Export Development Authorities. Private sources: Industry Organizations & their publications. conduct. Latin Squares.com. Indiastat. Tata McGraw Hill Boyd. Nargundkar. Black Pearson Education E Gummesson. IRDA.4 or the latest. research client ethics. REFERENCE BOOKS Marketing Research Marketing Research . Static -Group Comparison. Naresh K Malhotra / Ed. Sage Publication R. Tatham. The marketing research process. Ethics & professionalism in marketing research – Code of Ethics. respondent rights. Different types of marketing research. Factorial Design. TRAI. paired comparison. rank order scales. Applied research versus basic research. interpret and document a sound market research study. Methods of Data Collection Attitude Measurement Using Surveys: Revision of different types of scales – graphic rating scales. Designing single item vs.An Applied Orientation Multivariate Analysis Qualitative Methods in Management Research Marketing Research Marketing Research – Concepts & Cases Detailed Syllabus Introduction: Role of marketing research in decision making. Company annual reports. etc. Sources of secondary data and how to use them: Government sources: Census of India. After -Only With Control Group. syndicated & retail audit. to design. Before & After With Control Group. Methodological issues in Experimentation. Commercial data sources: CMIE. Class of 2009 . advantages & limitations of available secondary data.

Pioneering a Retailing Revolution in India LG India . scaled response questions.Researching to Re-brand Innovations at Harley-Davidson MBA Program Regulations 17 Class of 2009 . Projective techniques: Word association. Applications of Conjoint Analysis in Marketing. Advertisement Research: Ad tracking research – dip stick studies. consumer drawings. Interpretation & Presentation: Tabulation & presenta tion of data (Students to revise hypotheses testing. Focus Groups: Procedures of conducting focus group discussions. Observation Research: Conditions for using observation research. Factor Analysis. opinion & behavior measurement. content analysis. scanner based research Special Methods in Marketing Research: Delphi technique. Conjoint Analysis: Basic Concepts. Market segmentation. case method as a research tool. panel research. hopper patterns studies. Methods of Data Analysis. Constructing the Stimuli. sentence & story completion. closed ended & dichotomous questions. Assessing Reliability and Validity. etc. third person techniques. Marketing Research in Practice: Product Research: Concept & product testing. photo sorts.. Deciding the Form of Input Data. cohort analysis. Depth interviews: Procedures for indepth interviews. Conducting Multidimensional Scaling. Machine observation: Traffic counters. on-air testing. Sampling Design Determination & Sample Size regression. Methodological advantages & limitations. Applications in service industry. Contrast with consumer research. Test marketing. Selecting a Conjoint Analysis Procedure. Scaling Preference Data. New product Development. Steps & issues in questionnaire design – including pilot testing & revisions. physiological measurements.Direct Selling Microwave Ovens BBC World in India Advertising Research Challenge Kwality Walls Helps Amul Questionnaire Design: Open ended. Classifying MDS Techniques. audits. and Discriminant Analysis. through self study) Factor Analysis: Revision exercises of theory & Cluster Analysis: Revision of theory & exercises Discriminant Analysis: Revision of theory & exercises Multi dimensional Scaling: Basic Concepts in Multidimensional Scaling (MDS). Relationship among MDS. Formulating the Problem. Approaches to TV viewership ratings. Interpret the Results. Human observation: Mystery shopper. Advantages & disadvantages. one way mirror observation. Marketing applications of MDS. Correspondence Analysis. humanistic enquiry. Cases: Faculty will be handling eight or more cases • • • • • • • • • • Marketing Research at P & G Wal -Mart in Japan Advanced Micro Devices – Life Beyond Intel BMW’s Innovation Strategies Kishore Biyani . Industrial Market Research: Nuances of conducting an industrial marketing research in the Indian context. Satisfaction Research: Customer satisfaction research –different approaches & methodologies. cartoon tests. Methodological advantages and limitations.Qualitative Research: Basics of Qualitative Research. analyzing and reporting. Conducting Conjoint Analysis. multiple UPS .

of Sessions 1 1 2 4 1 3 2 2 1 3 33 Source: Case Studies in Marketing Research & Product Management Suggested Schedule of Sessions Topic Introduction Sources of secondary data and how to usethem Attitude Measurement Using Surveys Experimentation Qualitative Research Observation Research No. Unilever .A Case of Corporate Espionage Topic Special Methods in Marketing Research Sampling Design & Sample Size Determination Questionnaire Design Marketing Research in Practice Methods of Data Analysis.• Procter & Gamble vs.of Sessions 2 2 3 2 2 2 Discriminant Analysis Multidimensional Scaling Conjoint Analysis Total MBA Program Regulations 18 Class of 2009 . Interpretation & Presentation Factor Analysis Cluster Analysis No.

Hedonic Experiences. To understand the behavior of organizations as consumers. Framework of Consumer Behavior – Internal Influences. attributing causality. micro-economics and organizational (buying) behavior. Self Concept – Types & Applications Consumer Needs & Motivation: Needs & Wants. Miniard & Engel. India Hawkins. Consumerism & Consumer Behavior in the Contemporary Environment: Consumer movement & consumer rights. post-purchase behavior. Consumer Personality & Brand Personality. REFERENCE BOOKS Consumer Behavior Consumer Behavior. etc. Distinction among consumer. maintaining behavioral freedom. sociology. CONSUMERS AS INDIVIDUALS Personality and Self Concept in Consumer Behavior: Aspects of Personality & Impact on Consumer Behavior. Best & Coney. Prentice Hall David Loudon. Applications of Consumer Behavior. To understand the beh avior of consumers – decision making. McGraw Hill Blackwell. Self-Concept & Life Style and Decision Process. Use Class of 2009 Albert Della Bitta. 5e Consumer Behavior Consumer Behavior Consumer Behavior Consumer Behavior: Concepts & Applications AUTHOR / PUBLICATION ICMR Leon G Schiffman and Leslie Lazar Kanuk.Consumer Behavior Program Credit Course Code : MBA : 3 : S L MM 602 Class of Sessions : 2009 : 33 Objective To understand the various factors influencing behavior of consumers – as individuals and as members of a group/society. Role of Consumer Behavior in Marketing. Tata Detailed Syllabus Introduction to Consumer Behavior: Definition. behavior in a shopping environment. Prentice-Hall. Concerns of consumers – government regulations & role of non-government organizations in addressing the same. Interdisciplinary subject encompassing concepts from psychology. Latent & Manifest Motives in a Purchase Situation. avoiding risk. Thomson Solomon. Sensation & Sensory Thresholds. new retailing MBA Program Regulations 19 . External Influences. Consumer Perception: Perception Process & Involvement. McGraw Hill environment. technological changes. Changing face of consumer behavior under the new scenario of globalization. anthropology. customer. Motivational Conflict. Motivational Research. etc. buyer. Trio of Needs Theory . Sensory Overload & Selective Perception.Optimum Stimulation. Motivation Theories . and also the impact of consumerism in the contemporary environment. Maslow’s Needs & Consumer Behavior. Personality Theories – Freudian. Neo-Freudian and Trait Theories. user and payer.

lexicographic & elimination by aspects. conflicts and their resolution. Cultural lessons in international marketing. Influence of social mobility on consumer behavior. In-store influences on purchase. Information search pattern & marketing strategy. Perceived Risk. Factors MBA Program Regulations 20 Coca Cola India's Thirst for the Rural Market Class of 2009 . Perceptual Positioning & Perceptual Mapping. Consumer in the Market Place: Factors influencing consumer outlet choice. India’s socioeconomic classification. Types of sub-cultures in the Indian context. Social Class & Consumer Behavior: Social class – its components & impact on consumer behavior. buying situations & buying processes. Factors affecting speed of diffusion. Consumer Decision Making: Types of decision making & involvement. Targeting the poor & the rich. Shopping orientation & shopping styles. Opinion leaders – their role & types. devious behaviors). Organizational Consumer Behavior: Organizational buying roles. Multi-attribute attitude models. Marketing strategies for enhanced diffusion. Types of choice models – multi-attribute. Cases: Faculty will be handling eight or more cases • • • • • Online Matrimony Services in India Maruti . Identifying opinion leaders and market mavens. additive difference. Measuring social class. Consumer responses to marketing communications. Post-purchase dissonance – causes and approaches to reducing the same. their nature of power & influence. achieving customer loyalty. disjunctive.Valuing the Indian Used Car M arket CASAS BAHIA : Marketing to the Poor Tesco . Consumer Attitude Formation & Change: Attitude functions. Common Perceptions of Colours. Tri-component attitude model. Disposal alternatives. Role of gender and age in family decision making. Family. Gender & Age Influences: Family decision making roles. Post-Purchase Behavior: Satisfaction/dissatisfaction – loyalty/non-use or complaint behavior. Consumer Learning: Applications of behavioral learning theories (classical conditioning & operant conditioning) and cognitive learning theories (iconic rote. Modeling cons umer decision making – HowardSheth model. Types of reference groups. Influences on organizational buying behavior. Adopter categories. CONSUMERS IN THE SOCIAL CONTEXT Reference Groups & Opinion Leadership: Consumer socialization & consumption community.The Customer Management Champion Relationship Diffusion of Innovation: Types and degrees of innovation & behavioral demands. Measuring satisfaction. Dark Side of Consumer Behavior: Concerns of marketers and dark side of consumer behavior (addictions. Different forms of advertising appeals & consumer behavior. vicarious/modeling and reasoning/analogy) to consumer behavior. CONSUMER BEHAVIOR DECISION MAKING & affecting adoption/diffusion & the decision making process. conjunctive. Categories of decision alternatives. hierarchies of attitude components. application of cultural learning & rituals in consumer behavior. status symbols & conspicuous consumption. Effect of reference groups on product & brand purchase. Interpretation – Semiotics. Attitude measurement. Crosscultural influences. Changing consumer attitudes. handling complaints. Family life cycle and consumer decisions. Nicosia model and EngelBlackwell-Miniard model. Hierarchy of effects.of Gestalt Principles in Marketing Communications. Types of purchases. Cultural Influences on Consumer Behavior: Characteristics of culture.

America's Hottest Brand Detroit .of Sessions 1 2 Fast Food Fables Guatemala .Getting Ready for an Image Makeover Shoppers' Program Stop Consumer Loyalty 2 3 2 2 2 2 2 2 2 2 3 2 2 1 1 33 Reference Groups & Opinion Leadership Family.Campaigning for Real Beauty Source: Case Studies in Consumer Behavior Suggested Schedule of Sessions Topic Introduction to Consumer Behavior Consumerism & Consumer Behavior in the Contemporary Environment Personality and Self Concept in Consumer Behavior Consumer Needs & Motivation Consumer Perception Consumer Attitude Formation & Change Consumer Learning No.A Campaign Gone Hollow? MBA Program Regulations 21 Class of 2009 .Influencing through Word-of-Mouth Opinions Shopping Malls .Evolving 'The Soul of the Earth' The Price War in Gujarat Newspaper Industry HSBC .Local Bank to the World Kellogg’s Indian Experience Archies – The Way Indians Greet Lego Toys .From Bow-Bow to Wow-Wow Shared Values . Gender & Age Influences Social Class & Consumer Behavior Cultural Influences on Consumer Behavior Diffusion of Innovation Consumer Decision Making The Teleshopping Business in India Tupperware .Charting Growth in Indian Oral Care Market through Segmentation MTV : Connecting with the Customer ITC's Foray Market into Convenience Food • • • Haldiram's Consumers - The No:1 Choice of Fairtrade .Influencing Purchase Decisions Dove .The Story of Playful Learning Market Expansion Strategies Of Maruti Udyog Reebok's Changing Gameplan Krispy Kreme Doughnuts .• • • • • • • • • • • • • • • • • • • • • • Pepsodent .A New Shopping Experience Adbusters Media Foundation -The Global Network of Social Activists Kohl's Tie-Up with Estée Lauder Influencing Customer Perceptions - Consumer in the Market Place Post-Purchase Behavior Dark Side of Consumer Behavior Organizational Consumer Behavior Total Pet Services in India .

4e Business to Business Marketing Business Marketing Detailed Syllabus Introd uction: The Need to Study Industrial Marketing .Buy er seller relationships Uncertainties. India Shapino. Models of organizational buying behavior. Marketing 22 Class of 2009 REFERENCE BOOKS Industrial Marketing Industrial Marketing : Analysis. conflicts and resolutions.Volume of Trade Linked to Industrial Markets .Traders .Indian and the Global Scenario. buying MBA Program Regulations . fluctuating demand. Buying center. The course focuses essentially upon i). Kasturi Rangan & Modiati. cross elastic demand. stimulating demand.Short Term and Long Term Demand Issues .Nature of derived demand. 2e Business Marketing Strategies – Cases. bull whip effect. customers and distributors. industrial marketing research. Economic Linkages to Demand Studies Organizational Buying Behavior: Classification of business customers .Service Buyer . Strategic alliances with customers . Role of marketing in strategic planning. The marketing intelligence system. Consumer versus Business markets. Marketing Strategies: Formulation of Marketing Strategies for Industrial Products – Concept of strategic planning.B2B Marketing Program Credit Course Code : MBA : 3 : S L MM 603 Class of : 2009 Sessions : 33 Objective This course is designed for any student aspiring to develop a greater understanding of Business markets and derived demand.Prentice-Hall. rese arch process. Planning & Control. Buy grid. competitors and government. demand analysis. ii). Industrial Marketing Intelligence: Assessing market opportunities. Concepts & Application Business Marketing Management: A Strategic View of Industrial and Organizational Markets Industrial Marketing. Buying decision process. Types buying orientation Types of Buyer seller relationships. Business marketing environment Classification of Business products Demand Issues: Concepts of Derived Demand . Alexander Rosph & Cross James S – AITBS H Micheal Hayes & Per Jenster . Edward G Brierty & Betty H Reeder .Irwin/ McGraw -Hill Naresh Malhotra situations. how to focus on Customers’ customer and What drivers the Business customers in this Pursuit how to identify and relate the marketing mix for Business markets.Systems Buyer.Manufacturers . Irwin McGraw Hill Hutt & Speh – South Western Educational Publishing Hill Richard.suppliers. managing relationships with suppliers. AUTHOR / PUBLICATION ICMR Robert R Reeder. inelastic demand. Government / public sector buying procedures .

Concepts of Cost. Reverse Bidding (Online business auctions).Vendor Development and Management. managing relationships Marketing of Services to Industrial Markets: Industrial Repairs & Services Marketing.strategies. First to market versus follower. Price negotiations. Product Revival.Seminars . Maintenance Services. Bases.. Perspectives of contracts. selecting intermediaries. e-Supply chains in industrial markets. methods and strategies.Trade Shows Demonstration . design. Role of branding in Business markets Pricing: Types. positioning. Product Decision in Industrial Marketing: Make or Buy Decisions .The Tata Steel Way Direct Marketing Initiatives from Goodlass Nerolac Technology in Measuring Promotional Performance The Making of Boeing's 787 'Dreamliner' Halliburton 'Overbilling' Controversy Tata Motors' Acquisition of Daewoo Commercial Vehicles Source: Case Studies in Industrial Marketing Suggested Schedule of Session Topic Introduction Demand Issues Organizational Buying Behavior Industrial Marketing Intelligence Marketing Strategies Product Decision Pricing Business to Business Communication Managing Distribution Marketing of Services Recent Developments in Industrial Marketing Total No. of Sessions 2 2 5 3 4 4 3 2 2 3 3 33 MBA Program Regulations 23 Class of 2009 . Value analysis.The E . e-Business for Industrial Consumers. New product development. targeting strategies. intermediaries. Product Bundling. Nesting. Annual Maintenance Contract. criteria.Procurement Journey • • • • • • • • • • • • • • DHL's Business Strategy in china Airbus . Importance of pre tendering and tendering activities. Evaluating segments.Competing Contrasting Strategies in China with Driven Branding a Commodity . factors affecting pricing. pricing across PLC. Managing Distribution: Managing Distribution Channel structure. Leasing. tools for designing Business marketing strategies Industrial Market Segmenting.Simulation. Outsourcing Servicing Recent Developments in Industrial Marketing: Measuring Marketing Performance. initiatives. Types of discounts.From Challenger to Leader Cummins India . planning process. New product testing in business markets.The Component Branding Saga FedEx .a typical business market segmentation process. Business to Business Communication: The Media . adoption and diffusion process. Targeting and Positioning – Segmenting the business market. value.Consumer Modularization Strategy TetraPak's Pakaging Innovations Information Technology Outsourcing at BBC Oracle Corporation .Building a Global Supply Chain FedEx vs UPS . competitive bidding. Cases Faculty will be handling eight or more cases • • • The US Steel Industry in 2004: Still in Need of Protection? Intel . Profits an d customer surplus.Managing Channel Conflict TVS Logistics . Role of advertising as a major support to sales force and channel. Total cost of ownership. price.

Health. Role of Intermediaries . 3e Marketing Services: Competing through Quality Services Marketing Text & Cases Managing Services Promises Detailed Syllabus Introduction to Services Marketing: Definition . Consumer Behavior in Services Customer Expectations of Services .Parsuraman and Zeithmal Delivering Services: Role of Employees and Customers in service delivery.Service process – Blue printing – Physical evidence Managing Service Promise: Role of Advertising. Parasuraman Rajendra Nargandkar. Hospitality. Education. Public Utilities.Customer Perceptions of Services – Evaluation of services Strategies for Services Marketing: Positioning & Differentiation Demand & Capacity: Yield management Service Development Design & Standards: New Service Development Process – Basic service to potential service . ITCS. Gaps Model Understanding the Customer: Services vis-àvis goods. strategy and application specific to decision-making in the highly competitive and rapidly growing services sector.Services Marketing Program Credit Course Code : MBA : 3 : S L MM 604 Class of : 2009 Sessions : 33 Objective To focus on the research. Travel & Tourism. e-Services and Professional Services Cases Faculty will be handling eight or more cases MBA Program Regulations 24 Class of 2009 . REFERENCE BOOKS Services Marketing Services Marketing Services Marketing. NGO. Price. Services Marketing Mix: Understanding the 7 P’s Product. Telecom.Role of CRM Current Trends in Service Industries and Understanding Specific Service Industries: Financial. People. Consultancy. Promoter. Personal Selling and Other Communication Pricing of Services Evaluating Success of Service Offering: Service quality and measurement – SERVQUAL – Service recovery . Process & Physical Evidence.Customer Defined Service Standards AUTHOR / PUBLICATION ICMR Valerie Zeithaml & Mary Jo Bitner – Tata McGraw-Hill Christopher Lovelock – Prentice-Hall.Characteristics – Classification Present Marketing Environment. International Edition Leonard L Berry and A. Logistics. Place. Tata McGraw Hill Berry.

of Sessions 3 2 2 4 2 2 2 6 3 7 Radio Mirchi: Spicing Up the Indian Air Waves Revenue Management at Prego Italian Restaurant The New ‘Indian’ Airlines Walt Disney – The Evolution of the Brand 33 MBA Program Regulations 25 Class of 2009 .• • • • • • • • • • • • • • • Banyan Tree: Developing a Powerful Service Brand Bossard Asia Pacific: Can It Make Its CRM Strategy Work? Charles Schwab’s Customer Focussed e Business Strategy Coyote Loco Evaluating Opportunities for Revenue Management Customer Asset Management at DHL in Asia Customer Service in Singapore Airlines Giordano International Expansion Indian Railways at the Crossroads Lessons in Customer Service from WalMart Match. Managing Service Promise. Pricing of Services Evaluating Success of Service Offering Current Trends in Service Industries and Understanding Specific Service Industries Total No.Com – The World’s Leading Online Personals Site Mumbai’s ‘Dabbawalas’ Entrepreneurial Success Story – An Source: Case Studies in Services Marketing Suggested Schedule of Session Topic Introduction to Services Marketing Services Marketing Mix Gaps Modeling Understanding the Customer Strategies for Services Marketing Demand & Capacity Service Development Delivering Services.

2e Strategic Marketing Communications : New Ways to Build and Integrate Communications Principles of Advertising & Integrated Marketing Communication– 2005e Why we Buy: The Science of Buying Planning for power Advertising Detailed Syllabus Introduction to Integrated Marketing Communication: The Promotional –Mix. FCB planning Model.Prentice-Hall. Tata McGraw-Hill M G Parameswaran. Chris Berry and Alan Pulford Kogan Page. Economic and Creative justification of marketing communications. UK Tom Duncan – Tata McGraw Hill Paco Underhill Anand Halve. Evolution and Importance of Integrated Marketing Communication. AUTHOR / PUBLICATION ICMR G E Belch and M A Belch. India Rossiter and Percy .McGraw-Hill Paul Smith.Integrated Marketing Communication Program Credit : MBA : 3 Class of : 2009 Sessions : 33 Course Code : S L MM 605 Objective i) To enable students to build a sound theoretical and practical understanding of the formulation of promotional strategy and the management of the marketing communication process To develop an understanding of the economic and creative justifications for marketing communications and To be sensitive to legal and ethical considerations in the formulation and the implementation of marketing communications strategy. Role of Marketing Communications in Marketing. Cognitive Processing Models.Different models like Response Hierarchy Models. John G Myers and Rajeev Batra . Sage publication Developing a Theoretical understanding of Marketing Communications: The Communication Process. Influence of source message and channel factors on communication.Tata McGraw Hill John R Rossiter & Larry Percy . Consumer response to persuasive communications . 5e Advertising Communications and Promotion Management Advertising and Promotion Management. Behavioral Aspect s of Marketing Communication. 26 Class of 2009 ii) iii) REFERENCE BOOKS Marketing Communication Strategy Advertising and Promotion FCB Ulka Brand Building Advertising Concepts And Cases Advertising Management. Tata McGraw -Hill David A Aaker. MBA Program Regulations .

Measurement process for Advertising. The Big Idea.Redefining the Rules of Promot ing Apparel Creative Communications in the Indian Automobile Industry . Client Agency Relationship Media Issues: Print Media. Establishment of Marketing Communications objectives. Google and the 'Click Fraud' Menace Orbitz's Effective Online Advertising SMS Advertising Buzz Marketing Communications Tool The Marlboro Story HLL's Media Strategy for Close-Up The 'Incredible India' Campaign: Marketing India to the World SBI Life Promotes Pension Schemes Promot ing Television Serials . Direct Marketing. Social. Implementation and Evaluation Other elements in Marketing Communications Strategy: Below-the-line Communications. The Creative Process. Global Vs. Cultural and other differences. Sales Promotion. Implementing and Evaluating Media strategies. Personal Selling. Internet and Interactive Media. Organizing for international marketing communication Wider issues in Integrated Marketing Communications: Regulation of Advertising and Promotion – Self and State regulation.Positioning Itself as a Lifestyle Brand Horlicks . Broadcast Media. Creative strategy development . Setting Marketing Communication Budget. Media Planning and Strategy Media Plan.Haier Appliances (I) Pvt. Organising for Marketing Communications : Role of Ad Agencies and other Marketing Communication organizations. Identification of the target audience. Ltd. Creative Strategy. Monitoring Evaluation and Control of Integrated Marketing Communications Strategy: To measure or not to measure. Cases Faculty will be handling eight or more cases • Marketing and Communication Strategy of Titan • • • • VIP Industries .Copy Platform. Developing. Display Media.An Integrated Social Marketing Campaign Brand Management Strategy of Dabur Vatika A Marketing MBA Program Regulations 27 Class of 2009 . Support Media. Measuring the Effectiveness of other Marketing Communication elements International Marketing Communication: Role of international marketing communication in international marketing. Public Relation. localized marketing communications.'Jassi Jaissi Koi Nahin' 'Goli ke Hamjoli' (Friends of the Pill) .Planning and organising the Integrated Marketing Communication Processes: Concepts of STP. Ethical and economic aspects of Marketing Communication. Publicity. Media objectives. Corporate Advertising. Message Strategy: Creativity. Event management.Print Advertising for the Tata Indica The Siyaram Experience Celebrity Endorsement • • • • • • • • • • • • • • • • • Consumer and Trade Promotions .Effective Repositioning Through Focused Advertising 'The Onida Devil' Returns Changing Media Environment in India Implications for Advertisers and Media Planners Life Insurance Marketing in India: Changing Advertisement and Promotion Norms Coke and Pepsi Television Commercials ColorPlus .

Adding Colors Airtel .Advertising in Global Markets Perfetti Van Melle . Event management.Blending Technology and Distribution Source: Case Studies in Marketing Communications Suggested Schedule of Session Topic Introduction to Integrated Marketing Communication Developing a Theoretical understanding of Marketing Communications Planning and organizing the Integrated Marketing Communication Processes Media Issues Message Strategy Other elements in Integrated Marketing Communications St rategy: Below-the-line Sales Promotion Public Relation. Monitoring.Managing the Global Supply Chain Unilever Restructures its Supply Chain Management Practices 3 2 33 MBA Program Regulations 28 Class of 2009 .The Pepsi Syringe Scare PepsiCo’s Distribution Operations and Logistics • Asian Paints .Logistics Management Practices Carrefour .Outsourcing Indian Advertisements The Story of Benetton's Advertisement Campaigns Childhood Obesity: Should Junk Food be Regulated? Crisis Management at Bausch & Lomb 'ReNu The MoistureLoc' Controversy Communicating du ring a Crisis .Successful Repositioning & Relaunch of an Established Personal Care Brand IKEA's Global Marketing Strategy Marketing Viagra in India Titan Watches . and Publicity Corporate Advertising Direct Marketing Personal Selling.The 'Digen Verma' Campaign Lifebuoy . of Sessions 2 4 • • • • • • • • • • • • • • 4 4 4 1 2 2 1 1 1 2 Reverse Logistics .The Ashok Leyland Way Sears .• • • • • The Multi Branding Strategy of Yum! Brands Asian Paints .Positioning (and Repositioning) Relaunch of Frooti .Gaining Importance Revamping the Supply Chain . Evaluation and Control of Integrated Marketing Communications Strategy International Marketing Communication Wider issues in Integrated Marketing Communications Total No.

Prentice-Hall.setting Sales Quotas Profitability analysis of sales effort Sales Force Management: Estimation of Sales Force – Workload. India Pingally Venugopal Panda and Sahadev Lou E Pelton. Strategies and Cases.Basic types of MBA Program Regulations AUTHOR / PUBLICATION ICMR Richard R Still.Sales and Distribution Management Program Credit Course Code : MBA : 3 : S L MM 606 Class of : 2009 Sessions : 33 Objective To make the student aware o f issues related to sales force management focusing on “selling” as a tool of Marketing Communication.Tata McGraw-Hill Futrell Sapna Pradan Organization Structures including Outsourced sales force . Edward W Cundiff.Personal Selling A Promotion Mix Element . Joseph H Hair & Alan J Bush . The study of Channel Management offers an appreciation of logistics of information and goods. 2e Sales Management Retailing Management Detailed Syllabus Role of Salesperson: Responsibility . Moving Averages . The Sales Effort: Sales Planning . 5e Sales Management Sales Management Marketing Channels: A Relationship Approach Sales and Distribution Professional Sales Management.Buyer-Seller Dyads .Diversity of Personal Selling Situation .Sales Resistance . Time Series Analysis. Breakdown and Incremental Analysis Recruitment and Selection of Sales Sales Sales 29 Class of 2009 . Norman A P Govoni .Theories of Selling Prospecting .Lifetime Customer Value Creation.Inter-departmental Relations and Structures .Coordination of Personal Selling with Other Departments. REFERENCE BOOKS Sales & Distribution Management Sales Management .Cross Functional Linkages – Lifetime Customer Concept – Management of Accounts Receivables Selling Skills: Value Proposition – Customer Value Creation . and exposes students to the types of systems required to op timize organizational efficiency through this function.Closing Sales – Key Accounts Management Sales Organization: Setting up a Organization .Decisions. David Strutton & James R Lumpkin Havaldar and Kawle Rolph E Anderson.Forecasting – Qualitative and Quantitative Methods – Overview of Linear Regression.Budgeting – Designing Territories – Territory Management Routing .

Types of Retailing . Brand Retailing – Non-Store Retailing & e-Retailing Market Logistics: Meaning and Scope – Outbound Logistics – Transportation including multi-model system – Warehousing – freights – CFAs – 3 PL and 4 PL providers – reverse logistics – Technology in logistics – recent trends Cases Faculty will be handling eight or more cases • • • • • • Baskin Robbins .Reinventing for Profits McDonald’s Food Chain in India Yellow Transportation Inc.Managing the Sales Force Women Sales Force at Tupperware Dealer Training Programs .Features(extend above concepts to rural markets ) Retailing: Nature and Importance .com MBA Program Regulations 30 Class of 2009 .The Transition Phase Tupperware in India Goodyear Relations Tires Managing Dealer Channel Conflict at Apple Food Corporation of India Apple iTunes: Changing the Face of Online Music Retailing Akbarallys .The 3P Strategy Indian Aviation – Price Wars & More Subhiksha . .Planning and Conduct of Sales Training Programs Motivating and Compensating Sales Personnel – Compensation Systems . – The Tech Leader of the Trucking Industry in India Inventory Management at Amazon.The Saleswomen Max New York Life . Functions and Flows – Channel participants .Discount Difference Store with a • • • • • • • • • • • • • • • • • • • • • • • • • Organization Restructuring at Nokia HR Practices of the Container Store Novartis .com .Reinventing Distribution TATA Chemicals .Sales Strategy for India Eureka Forbes – The Direct Marketing Pioneer Mary Kay Inc.Personnel .The Retail Organization Commodities Retailing Vs.Approach to Rural Markets Computer Associates .Targeting Urban Adults Mahamaza.Bringing e -commerce to Rural India Cemex and its Technology Initiatives ICICI Prudential .Incentive Plans – Disincentive – Benefits – Performances Appraisals – Evaluation – Criteria for evaluation Distribution: Introduction to Marketing Channels – Structure.Channel Co-operation with Conflict and Competition. Marketing channels Wholesalers: Classifications – Functions – Key Tasks – Limitations – Distributors/Dealers/Stockists – Trends Rural Distribution: Introduction to Rural markets .Reaching Out to the Masses Indian Film Distribution .Moving Toward Territory Management TI Cycles .A New Trend LG India .Type and Number of Intermediaries Management of Marketing Channels: Selecting a channel – Channel Design -Vertical and Horizontal Marketing Systems – Channel Evaluation – Channel Profitability AnalysisROI.Multiple Distribution Channels Distribution Strategies of Educational Institutions in India Indian Post Distribution Office Foreign Redefining HLL .

• • • • • • • • • TVS Logistics .Blending Technology and Distribution Source: Case Studies in Sales & Distribution Management MBA Program Regulations 31 Class of 2009 .Logistics Management Practices Carrefour .Managing the Global Supply Chain Unilever Restructures its Supply Chain Management Practices Asian Paints .Building a Global Supply Chain Streamlining Logistics at General Motors Corp PepsiCo’s Distribution Operations and Logistics Suggested Schedule of Session Topic Role of Salesperson Selling Skills Sales Organization The Sales Effort Sales Force Management Distribution Management of Marketing Channels Wholesalers Rural Distribution Retailing Market Logistics Total No.Gaining Importance Revamping the Supply Chain – The Ashok Leyland Way Sears . of Sessions 3 2 4 2 3 2 4 4 2 3 4 33 Reverse Logistics .

build. self reference criterion. Analytical approaches . High and low context cultures. Importance in business. and the mindset of a global manager. Political and Technological.Bribery and corruption Class of 2009 . the European Union). 10e Global Marketing: Foreign Entry Local Marketing and Global Marketing The Essence of International Marketing International Marketing Global Marketing Strategy Detailed Syllabus Introduction: Need for International Marketing. and serve.McGraw Hill Johny Johnson. behavior and religion. Dilution of equity. Jurisdiction. Socio cultural environment: Importance. 3e International Marketing. Driving and restraining forces. The course focuses essentially upon (i) how to access and build stronger competitive advantage by participating in a dynamic global markets.Tata McGraw-Hill The SLEPT Factors: Social/Cultural. Tariff and non tariff barriers. Common law. Economic. Barriers for international trade. World Bank.taxes.Prentice-Hall. Confiscation. Culturecommunication. process of Internationalization World Market Environment: Identifying and Analyzing Opportunities in the International Trading Environment .Oxford university press Sak Onkvisit and John J Shaw . India RM Joshi. nationalization and domestication. 5e International Marketing International Marketing : Analysis & Strategy. Cultural universals. and (ii).Prentice-Hall. evolution process. World Regions (e. State and Sovereignty.Prentice-Hall.Understanding the Changes in the World Trading Environment: Countries. environmental sensitivity. World trade organization: International marketing implications MBA Program Regulations 32 AUTHOR / PUBLIC ATION Warren J Keegan . Antitrust . India Philip R Cateora & John L Graham .International Marketing Program Credit : MBA : 3 Class of : 2009 Sessions : 33 Course Code : S L MM 607 Objective This course is designed for any student aspiring to develop a greater understanding of global markets. Legal.Prentice-Hall. Islamic law. REFERENCE BOOKS Global Marketing Management. India Fayerweather . Tata McGraw Hill Paliwoda . strong global businesses.g. Coded law. Risks. India Douglas .Hofstede’s cultural typology. Major International Bodies : IMF. International Law. how to identify. Suggested solutions Political legal and Regulatory environment: Nation.

Standardization versus adaptation Evaluation of Suitability: Marketing and Financial Implications. CFR. Suggested remedies. Strategic models. Cultures and Capabilities . the National and Global Manager Standardization and Issues of Globalization in International Marketing. Counter trade and its forms. Which market to enter and How to enter?. Economic systems. Incoterms. Countries in different stages of economic and political development and its relevance. loose bricks. Selection of Tools for International market analysis. International Marketing Decisions: The Development of International Marketing Strategy . Global advertising regulations.Method of Setting up World Trade Operation using Computers . Degrees of economic cooperation The ‘C’ Factors: Countries. The Expatriate. study of patterns Market Entry and expansion: Choices. mode of entry. Policy alternatives. COO effect.Expectations and Performance. Lines of credit. Stages of economic development. Porters national diamond. Factors to be considered for entry strategies.HSBC's Saudi Arabian Experience Marketing Communication: Standardization Vs adaptation. Competition. Strategic Intents-. Global products and brands. Target costing. Growth of Regional trade agreements . Richard D Aveni’s hyper competition Marketing Research: Information abundance versus scarcity. Analyzing competition Industry analysis. Terms of offer. Currency. Media and Message considerations.History of Internet Areas of Operation & Modalities . timing of entry. Export Promotions: Institutional Infrastructure for export Promotions and Initiatives taken by Government of India Emerging issues in international marketing The Internet: Impact of Electronic Communication through Internet on International Marketing . Formal research.National advantage. Dumping. theories of absolute and comparative adv. scale of entry. channel strategy for new market entry Pricing Strategies for International Markets: Skimming and Penetration Pricing.Regional Integrations. DDP terms. estimation by analogy. Role of culture. Building brands in International markets. different forms of documentary credits. Information Subject agenda. Export Procedures and Documentations. Income and PPP. Selection and Decision.Economic environment: World economy. Location of population. Ohlin’s factor endowment theory. Selecting an ad agency.Channel Members . Global pricing objectives. Impact of currency and exchange rate fluctuations. Global promotions MBA Program Regulations 33 Class of 2009 . Advantages and disadvantages of different methods of entry International Product Management: Basic concepts. CIF. Saturation levels. Channel innovations. FOB. Gray market goods.International Marketing Planning The Development of Appropriate Organizational Structures.Fuji Rivalry The Fall of Daewoo Motors Saudi British Bank . Strategic positions.Changing the rules of engagement.Creation of Internet & Intranet Costs of Operation. Strategic alternatives. Transfer pricing. collaboration among competing firms. Cases • • • • Toyota's Globalization Strategies The Kodak . DDU. Porters diamond. Currency Considerations in Exporting and in International Marketing.Managing and Controlling InHouse and External Resources. Positioning. Terms of Sale. Design considerations. Sources of Market information. Different terms of payments. layers of advantage . Pricing concepts. Implementing Strategy International Marketing Distribution: Foreign Market Channel Management . Objectives and constraints.

of Sessions 2 2 3 4 Suggested Schedule of Session Topic World Market Environment The SLEPT Factors The ‘C’ Factors International market research International Marketing Decisions International market entry and expansions No.Source: Case Studies in International Marketing Topic Marketing Communication Distribution Pricing Strategies No. of Sessions 3 5 4 2 3 3 Export procedures and documentations and Export promotions Emerging trends in international marketing Total 2 33 MBA Program Regulations 34 Class of 2009 .

Palgrave Macmillan latest edition The Managemen t Process .Strategic Marketing Management Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L MM 608 Objective i) To appreciate the characteristics and planning needs of organizations in a variety of sectors so that the marketing mix can be tailored in its detail to meet the wants/needs of identified market segments and to achieve specified strategic and tactical objectives. To appreciate the need to understand dimensions of the international environment within which marketing decisions are increasingly made. Latest edition Kerin. 5e Strategic Marketing Market Driven Strategy Marketing Management Strategies and Programs Strategic Marketing : Cases & Concepts Marketing : Planning and Strategy Strategic Marketing Management Contemporary Strategic Marketing Detailed Syllabus Introduction to Planning and Control MBA Program Regulations 35 . AUTHOR / PUBLICATION ICMR Subhash Jain Richard M S Wilson.The Relationships Between Marketing Planning and Corporate Planning .Prentice Hall latest edition Brenan. Collin Gilliginam & David Pearson .Butterworth Heinemann (latest edition) David W Cravens .Addison-Wesley Longman latest edition Subhash Jain.The Basis of Planning and Control: Class of 2009 ii) iii) REFERENCE BOOKS Strategic Marketing Management Marketing Strategy Strategic Marketing Strategic Marketing.Tata McGraw -Hill latest edition John Atkinson & Ian Wilson . Baines and Garneau.John Wiley & Sons latest edition George S Day .Thoms on. To have an understanding of the issues associated with the effective implementation and control of marketing plans and how the principal barriers to implementation might possibly be overcome.Irwin Inc (latest edition) David Aaker .Free Press latest edition Guiltinan .

Issues of customer care. 6 after debriefing and briefing for the next stage Marketing Organization: Building Market oriented organizations – Licensing. The formulation of marketing strategy : The development of a meaningful and sustainable competitive stance.Competitor P analysis (Porter's models) . Inputs on Marketing Communication for MARKOPS (stage 1) Marketing strategies in different market contexts : eclining markets. South America. action schedules and contingency planning. NPD Channel Management for MARKOPS (stage 3).Effective Positioning Horlicks' Repositioning Strategies The Nirma Story Kingfisher Experience Airlines: A 'Funliner' • • • • • • • • 36 Target Stores' Differentiation Strategies Pepsico's 'Focus' Strategy MBA Program Regulations Class of 2009 . Strategic direction and strategy formulation: Brief review of Missions and objectives Structural market and environmental analysis. Continue with stage 4. models of portfolio analysis.) The comprehensive marketing plan including the mix. Strategic choice and evaluation: The strategic and tactical management of the marketing mix and each of its constituent elements . • State Bank of India . Market segmentation. non-profit situations. targeting and positioning.Approaches to reviewing marketing effectiveness and measuring marketing capability .The dimensions of relationship marketing. sick companies. emerging markets Marketing strategies in different organizational contexts: New ventures.Strategic Growth in India Starbucks : Selling Experience Bausch & Lomb . . Tactical and Contingency Planning.Problem areas and organizational considerations: the role of internal marketing. buying behavior). Scandinavia. ASEAN countries. Mergers and joint-ventures from a marketing perspective. Australia etc Pricing as a marketing strategy Inputs for MARKOPS (stage 2) Strategic implementation and control: Barriers to implementation. PIMS.The Cycle of Control and the Nature and Role of Strategic. D growing markets. hostile. marketing in mass mediated services Tailoring Marketing strategies for specific country/continental contexts: China. competitor and customer analysis . Europe.Customer analysis (segmentation. experience curves. Boston. Inputs on product management.The bases of competitive advantage and the contribution of the value chain to improving margins. strategic marketing planning and issu es of responsibility. Porter etc. the implications of product and market evolution for planning. positioning. budgets. Middle-east. the influence of market structure and position upon strategy. USA. Strategic marketing analysis The tools for market and marketing analysis: marketing auditing and SWOT analysis. Cases Faculty will be handling eight or more cases. Introduction to MARKOPS/MARKETPLACE (a simulation game) Marketing Planning and Control Decisions: Marketing strategies (Ansoff. the growth matrix and gap analysis . segmental. established ventures. ratio and productivity analysis. Small and medium enterprises.The dangers of strategic wear-out. stagnant. 5.Competitive Strategies of a Market Leader Sony Ericsson's Mobile Music Strategy Monster Inc. The Marketing Audit/Situation Analysis: Environmental analysis ( EST) .

The Quest for New Business Models Cox and Kings .Lessons from CRY in India Total MBA Program Regulations 37 Class of 2009 .Service with a Difference Source: Case Studies in Strategic Marketing Management Suggested Schedule of Sessions Topic Introduction to planning and control Strategic marketing analysis Strategic direction and formulation Including The Marketing Audit/Situation Analysis strategy No. of Sessions 2 3 4 Strategic choice and evaluation Marketing Planning and Control Decisions Marketing strategies in different market contexts : Marketing strategies in different organizational contexts Tailoring Marketing strategies for specific country/continental contexts Pricing as a marketing strategy Strategic implementation and control Marketing organization MARKOPS 2 3 2 2 2 2 2 2 7 33 Six Sigma .A Tool to Increase Customer Satisfaction at Bank of America Social Marketing .• • • • • • • • • • • • • • • • PSA Peugeot Citreon: Strategic Alliances for Competitive Advantage? TCL-Thomson Electronics Corporation A Failed Joint Venture? Harrah's CRM Strategy Toyota Prius: A Case in New Product Development Launch of Amaron Automotive Batteries Li Ning: Brand Growth and Excellence in China KVIC's Branding and Product Quality Initiatives Hindustan Times Vs Times Of India Price Optimization at Northern Group Retail Promotional Strategies of Cellular Service Providers in India Aventis' Successful Sales Promotion Campaign using 'Connection Cards' Coca-Cola's Dasani in the UK : The Public Relations Fiasco Sabre Holdings .

Evans . the environment within which it operates and the various retail institutions along with their functions. (LATEST Edition) Dunne.Classification of retailers .The Technological environment The Global environment.The Economic environment . 3e Retail Management Retailing Retail Marketing Management Principles of Retail Management Retail Management Retail Management ETIG publication/report Detailed Syllabus Retailing . Indian Experience in Retailing – Current govt policies Retail Institutions: Theories of institutional change .Store based Retailers .Retailer Evolution of Retailing Industry . REFERENCE BOOKS Retailing Management Retail Management – A strategic Approach . Class of 2009 .By Product line –By verticals.The Competitive environment . The course would provide knowledge and inculcate analytical skills required for retail management and build strong foundation for students who plan to make their career in field of retailing factoring in current globalization/internationalization trends. Weitz – Irwin McGraw Hill (LATEST Edition) Bajaj.By price . Make students aware of the retail marketing strategies and the financial performance of retail business.Factors behind the change of Indian Retailing Industry Economic Growth . Griffith – Thomson South Western (LATEST Edition) David Gilbert – Pearson Education (LATEST Edition) Rosemary Varley & Mohammed Rafiq – Palgrave McMillan. Ninth Edition.Pearson Prentice Hall. Retailing Management. (LATEST Edition) Swapna Pradhan (LATEST Edition) Piyush Sinha and Uniyal Oxford Univ Press (LATEST Edition) Eco Times group .Retailers Role in Distribution Channels .An Overview Retailing: Definition and Scope .Retail Management Program Credit : MBA : 3 Class of : 2009 Sessions : 33 Course Code : S L MM 609 Objective This course enables the students to understand the retailing process. Non store based Retailer. Tuli. Michael Barton A. (LATEST Edition) Levy. Lusch.The Legal environment MBA Program Regulations 38 AUTHOR / PUBLICATION ICMR Barry Berman and Joel R.Benefits of Retailing Retailing Environment . Srivastava – Oxford University Press.

Monthly sales Monthly reductions percent distribution to season . Financial Strategy: Strategic Profit Model – Operational financial efficiency. Calculating Shrinkage .Job Description .Information Flow . Merchandise Purchasing Merchandise Budget Plan: Monthly sales percent distribution to season .Product Availability .Store Maintenance . Merchandise Management Merchandise Assortment Planning: Organizing the buying process by Categories: Category Management. Group Maintenance behaviors .Number of Organizational Levels.CRM approaches in retailing Retail Selling :Effective retail selling approaches.The Distribution Center .Bait.Tonnage merchandising Frontal presentation .Vertical Merchandising .Build and Manage Dialogues with Customers. Location of Departments . Analyzing Merchandise Performance .Horizontal Price Fixing Predatory Pricing .Types of Display Areas Flexibility of Store Design .Buying Situations Consumer Population .Data Base Retailing .Concentric Zones . Cost Controls .Retailing strategy and Location .Out Sourcing .Markdown Cancellations .Music .Store Security.Reducing Inventory Losses.Merchandise Logistics . Adjustments to the Initial Retail price – Markdowns . Quick Response Delivery Systems (QRDS). MBA Program Regulations Retail Pri cing Strategies: Types of Pricing strategies and Practices.Understanding the Retail Customer: The Market .The Retail Staffing Process: Job Analysis .Improved Return On Investment .and .Price lining .Geo demographics . Atmospherics: Visual Communic ations Lighting .Multiple Attribute Analysis.Scent .Fixtures.Demographic Analysis Durables . 39 Class of 2009 .Monthly reductions percent distribution to season .Comparative Price Advertising . Improved Product Availability Improved Assortment .Consumer Requirements Life styles .Strategic Planning -: Assessing the Firms situation – SWOT.Shopping Products Specialty Products . Service Quality delivery and maintenance: Service quality dimensions.Job Specification .Defining the Trade Area Reilly's Law .Convenience Products .Idea oriented presentation . Retail Audit Store Location and Site Evaluation: Importance of Location Decision .Location of Merchandise within departments: Use of Planograms . Private label strategies The Buying Organization.Monthly sales . Purchasing Systems: Merchandise Budget Plan: Monthly sales percent distribution to season .Sell-through Analysis .Structure of Buying Population Population Analysis .Responsibilities .Characteristics Used in Location .Huffs Model .Detecting and Preventing Shoplifting .Life Cycle Retail Market Strategy: Definition of retail Market Strategy . Supply chain management in retailing.Store Design Employee Training.Evaluating Merchandise Budget Plan.Monthly reductions.ABC Analysis .Infrastructure Site Evaluation and Selection . Retail Organization and Management: Forms of Retail Organization ..Labor scheduling .Pull Vs Push Logistics Strategy . Setting Financial Objectives: Putting profits sales and turnover together: GMROI.Recruiting the Store Staff.Types of Locations Planned Shopping Centers. Store Layout .Evaluating Space Productivity Merchandise Presentation Techniques .Store Vs Distribution Center Delivery .Non Durables .Energy Management . Measuring Inventory turnover and Sales forecasting Assortment Planning Process.Switch Tactics.Design and Visual Merchandising: Stores Exterior: Store Layout: Types of Design . Managing The Retail Store Store Management and control: Store Manager .Analysis .Color .Style item presentation Color presentation .Stores Interior Managing Space including planograms.Compensating and Rewarding Employees.

of Sessions 2 2 1 2 1 2 1 2 3 2 2 1 2 1 1 3 2 2 1 33 The Break-up of the RPG-DFI Joint Venture Tesco’s ‘Steering Wheel’ Strategy Royal Ahold NV: The US Foodservice Accounting Fraud Nordstrom’s Perpetual Inventory System Turnaround of JCPenney Big Bazaar: Serving the Classes Hindustan Lever ’s Foray into Network Marketing Radhakrishna Foodland: McDonald’s in India Powering MBA Program Regulations 40 Class of 2009 .An Overview Retail Institutions Understanding the Retail Customer Retail Market Strategy Financial Strategy Store Location and Site Evaluation Retail Organization and Management Merchandise Assortment Planning Purchasing Systems Merchandise Purchasing Retail Pricing Strategies Store Management and control Store Layout. Design and Visual Merchandising Service Quality delivery and maintenance Retail Selling Supply chain management in retailing Aspects in Mall Management IT in retailing Legal and compliance aspects in Retailing Total No.IT in retailing: Introduction of RFID and other emerging technology. overview of IT modules in retailing Aspects in Mall Management: Issues in planning and managing a mall Legal and compliance aspects in Retailing: Different acts as applicable to retail Cases Faculty will be handling eight or more cases • • • • • • • • • • • • • • • • • Carrefour’s Strategies in China Retail Solutions for ITC’s Wills Lifestyle Organized Retail Industry in India Wal-Mart’s Strategies in China Carrefour’s Exit from South Korea Viveks: Retailing Strategies Tesco’s Globalization Strategies and its Success in South Korea Whole Foods Market’s Growth Strategies and Future Prospects Restructuring Pantaloon ‘Future Group’ Initiative Retail: The • • • Zara’s Supply Practices Chain Management Apple Computer: The Reseller Conflict Employee Focus in Shoppers’ Stop Source: Case Studies in Retail Management Volume II Suggested Schedule of Sessions Topic Retailing .

REFERENCE BOOKS Product Management New Product Management 6e Brand Repositioning Brand Positioning Product Management Successful Product Management Detailed Syllabus Introduction: Overview of product management – Products-Markets-Brands relevance to different industries -CompaniesFMCG-Durables -Industrial-Services companies. Prentice Hall Market Planning. New Products . . Russel S Winer – Tata McGraw Hill C Merle Crawford & C Anthony Di Benedetto.Components-.Overview of legal provisions. Role and Scope of a Product Manager : Product – Market – Profit – Coordination – Forecasting – Planning at Corporate – Divisional and Product Levels – The Product Manager’s Role in the Organization. Vikas Publication Subroto Sen Gupta. portfolio gap analysis –Products and Class of 2009 MBA Program Regulations 41 . Product Managers’ Role in New Product Development – Training Field Force – Financial Analysis of Products-. Depth And Width For Strategic Decisions. Understanding Comp etitive Strategies for Decision Making. Himalaya Publication Stephen Moore. Financial & Legal Issues & Concerns.Executive Summary – Objectives – Target Segments – Product Marketing Strategy – Marketing Mix— Budgets–Sales Forecasts –Action Plan. Market Structure – (Perceptual Maps).Demand and Sales Analysis AUTHOR/PUBLICATION Donald R Lehmann. GE. Tools and Techniques for Product Development – (Conjoint Analysis) Concept Testing-Test Marketing-Launch Management.Product Management Program Credit Course Code : MBA : 3 : S L MM 610 Class of : 2009 Sessions : 33 Objective This course is intended to give the students insights to the origin & development of the Product Management function.(with reference to different markets) Understanding the Nature of Markets and Products: Defining the market –the Nature of product – Analyzing Industry.The Importance of Innovati ons: Identifying Opportunities. TMH Chandra Sekhar. AD Little and Risk Return Models For Portfolio Analysis – Analysis Of Product Length. Product Forecasting Models Product Po rtfolio Analysis: Product Portfolio Models – The Strengths and Limitations of BCG. Preparation of Marketing Plan . New Product Development Process. McGraw Hill VLR Murthy. Competition and customers . The course also intends to expose the student to the role of Product Manager and developing new products and managing products through their life cycle contributing to the Marketing Process.

Monitoring and Controlling the Product Over Its Life Cycle. Distribution and Promotion Decisions: Planning for. Advertising. Repositioning.Venturing into Life Sciences Driven • • Baskin-Robbins’ Innovative Marketing Multi-Branding Strategy of Videocon Industries in the Consumer Durables Sector Toyota Prius: A Case in New Product Development Film -Based Merchandising – Taking the Movies Home • • Source: Case Studies in Marketing Research and Product Management Suggested Schedule of Sessions Topic Introduction Role and Scope of a Product Manager Understanding the Nature of Markets and Products Market Planning New Products . Event Marketing and Sales Promotion—Choice of Channels The Product Audit – Product Audit Policies – Elements of Product Audit. Role of Communication in Pro duct Planning— PR. Positioning. Demarketing Pricing. Differentiation.The Importance of Innovations Product Portfolio Analysis Pricing. Distribution and Promotion Decisions The Product Audit Total No.Brands--When to Go for Branding—the Role of Packaging. of Sessions 3 4 4 4 6 6 4 2 33 • • • • MBA Program Regulations 42 Class of 2009 . Cases Faculty will be handling eight or more cases • • • • Product Line Pruning at P&G Cummins India – Consumer Modularization Strategy Sustainable Development at Alcoa National Dairy Development Board – A Successful Indian Dairy Cooperative Movement Product Management at Maruti Udyog Limited Volvo's Product Development Practices Focus on Safety Project Scorpio – The Making of India’s First Indigenous Sports Utility Vehicle IBM .

Atul Parvatiyar & G. Tools & Applications) HBR on Customer Relationship Management Handbook of Relationship Marketing Detailed Syllabus Introduction: Definition of CRM. ISBN no: 0471271373 Jill Dyche. privacy issues. Data analysis and data mining. benefits and process of creating long-term value for individual customer s To disseminate knowledge regarding the concept of e-CRM and e-CRM technologies. Sheth & Atul Parvatiyar/ Sage Publications Marketing Aspects of CRM: Customer knowledge. Strategy and Organization of CRM: History of CRM. A strategic Imperative in the World of e-Business The One –to-One Field book The Handbook of Key Customer Relationship Management Customer Relationship Management (Emerging Concepts. Reporting results. / Tata Mcgraw Hill Stanley Brown . Relationship policy. The relationship oriented organization. Retention and cross-sell analysis.P. CRM as a business strategy. Raymond McLeod. the individualized customer proposition.Ken / Pearson Education Sheth. Segmentation and selection.. MBA Program Regulations . Faye W. Analytical CRM: Relationship data management.& Martha Rogers / Double Day Burnett. John Wiley. Zikmund. Gilbert. Dynamics of Customer Supplier Relationships.Customer Relationship Management Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L MM 611 Objectives i) ii) iii) To make the students understand the organizational need. Pearson William G. 43 Class of 2009 REFERENCE BOOKS Customer Relationship Management Customer Relationship Management: Integrating Marketing Strategy & Information Technology The CRM Handbook CRM at the Speed of Light Customer Relationship Management. communications and multi-channels in CRM. Jagdish N. CRM processes and syste ms.John Wiley & Sons Peppers.D. Shainesh / TMH Harvard Business School / Harvard Business Press Jagdish N. Nature and context of CRM strategy.Pearson Greenberg. elements of CRM. To enable the students understand the technological and human issues relating to implementation of CRM in organizations AUTHOR / PUBLICATION Ed Peelen. Effects of marketing activities .

Internet and website. selection CRM implementation.Operational CRM: Call centre management. setting evaluation criteria for the appropriate CRM package. of Sessions 1 2 5 5 5 2 4 2 3 3 1 33 Harrah’s CRM Strategy Reorganizing AT&T: From Vertically Integrated to Customer-Centric Organization (B) CRM Subsystems Choosing CRM Tool / Software package CRM Systems and Implementation Application of CRM in Various Industries Ethical Issues in CRM Total • Sunsilk Gang of Girls’: Hindustan Lever Limited’s Online Social Networking Initiative in India • A Note on Mobile CRM MBA Program Regulations 44 Class of 2009 . Sales Force Automation Choosing CRM Tools / Software Package: Short-listing prospective CRM vendors. Campaign Management. CRM systems and Implementation: CRM systems. Direct mail Collaborative CRM CRM Subsystems: Contact Management. banking hospitality and telecom sectors Ethical Issus in CRM Cases Faculty will be handling eight or more cases • • • • Tesco: The Customer Relationship Management Champion Bumrungrad’s Global Services Marketing Strategy Air Miles Canada: Rebranding the Air Miles Reward Program Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value • • • • • • • • • • Six Sigma: A Tool to Increase Customer Satisfaction at Bank of America The AXA Way: Improving Quality of Services Dell’s Customer Contact Center Operations in India CRM Implementation Failu re at Cigna Corporation Customer Centricity at Commerce HPCL: Customer Service Initiatives Loyalty Card Programs in Indian Retailing Shopper’s Stop Consumer Loyalty Program Bank Source: Case Studies in Customer Relationship Management Volume II Suggested Schedule of Sessions Topic Introduction Strategy and Organization of CRM Marketing Aspects of CRM Analytical CRM Operational CRM Collaborative CRM No. Implementation of CRM systems Applications in various industries: Applications in manufacturing.

W. Prentice –Hall Kapferer. image and equity. C and Mc Donald David A Aaker Temporal Paul Martin and Lindstrom Jean Mark Lehu Kapferer University press Martin Roll Branding Positioning and repositioning. the role of branding and branding strategies needed at different stages in MBA Program Regulations 45 Class of 2009 . 2nd edn. the role of branding in marketing strategy.D. Brand Identity. Branding at different stages of market – evolution – The scope for branding. its importance and measurement. Jo hn Leslie de. AUTHOR / PUBLICATION Keller. Sengupta. Moorthi. Managing Brand Equity Brand Leadership Beyond Branding Brand Positioning Creating Brand Loyalty Brand Power What’s in a Brand? Building Brand . Strategic brand Management Process : Sustaining a brand long-term.R Aaker. P Philip-Jones. & M.Equity through Advertising Creating Powerful Brands Brand Portfolio Strategy Advanced brand management Brand Sense: Building a powerful brand Brand rejuvenation Reinventing the brand Of brands we buy Asian brand strategy Detailed Syllabus Concept of ‘Brand’ : Why Brand? What does Brand Building involve? Identification of opportunity for branding and Brand Management Process.Brand Management Program Credit : MBA : 3 Class of : 2009 Sessions : 33 Course Code : S L MM 612 Objective To familiarize students with the concept of a ‘brand’. Czerniawski. R. operational aspects of brand management.L. D. Y. Maloney Stobart. personality. To introduce students to advanced topics of Brand Management.A Aaker & Joachimsthaler Marconi. how to create and retain brand equity.N. REFERENCE BOOKS Strategic Brand Management Strategic Brand Management Brand Management: The Indian Context. S. brand equity.. K. J.L. J.

Heritage brands. brand associations). Sources of brand equity (Brand Awareness. Brand Architecture: Handling a Large Portfolio. Private labels. or when the market is dy ing or stagnating Creating strong brands through secondary Brand Associations: Creating Brand image through elements of marketing mix. Choosing brand elements to build brand equity – Customer based brand equity – Understanding and Measuring brand equity using Aaker. Brand loyalty. across geographical • • • • • • • • • • Arvind Brands’ Competitive Position in the Indian Branded Apparel Market Multi-Branding Strategy of Videocon Industries in the Consumer Durables Sector What’s in a Name – Lessons from Three Rebranding Exercises in India Apple iPod’s Promotional and Positioning Strategies Boots: Hair-care Sales Promotion Tourism Malaysia: Malaysia’ Creating ‘Brand Snapple’s Marketing: An Unconventional Brand’s Claim to Fame Haagen-Dazs: Repositioning a Cult Brand Tata Indica V2 Xet a: Competing in the Indian Small Car Market Mountain Man Brewing Bringing the Brand to Light Company: Special branding categories: Service brands. Kapferer. Monitoring brands. Young and Rubicum. Industrial brands. Interbrand methodologies (methods of brand valuation). of Sessions 3 2 8 5 2 8 1 2 2 33 • • • • MBA Program Regulations 46 Class of 2009 . Brand Hierarchy. Revitalizing brands: Re-launch. Total No. perceived quality.the evolution of the market. Luxury brands. Brand personality. The Brand Report Card Managing brands boundaries. Rejuvenation. Cases Faculty will be handling eight or more cases • • ‘Hello Kitty’: A Japanese Superbrand Red Bull’s Innovative Marketing:Transforming a Humdrum Product into a Happening Brand Volkswagen’s Iroc Concept: Reviving the Scirocco to Target a Niche Market The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV Body Shop Brand: Repositioning to Target the ‘Masstige’ Segment and Impact of its Acquisition by L'Oréal Repositioning Dabur Source: Case Studies in Brand Management Vol ume II Suggested Schedule of Sessions Topic Concept of ‘Brand’ Branding Positioning and repositioning Strategic brand Management Process Creating Brand Image Managing Brand Extensions Managing Brand Equity: Managing brands across geographical boundaries Special branding categories Brand building in Indian context. Brand building in Indian context. when brand is dying or stagnating. Keller. Managing Brand Extensions Managing Brand Equity: What it means: how to build it. TOM (Top of mind recall) brands. Multi-Brand Portfolio. Internet brands.

Kazanas Second Edition Wayne F Cascio-irwin/Mc Graw Hill. Job analysis. benefits. Movement analysis. process and applications of Human Resource Planning in the context of different organizational strategies.Markov Models. determining net HR requirements.pp 35 -54 James W. categories. Costs of recruitment and replacement. time horizons. Human resource planning components – short range. Role analysis process. Competency -Based Approach HR Forecasting: Meaning and Definition. McGraw-Hill series in management Gordon Mc Beath. benefits of HRP.. To create practical awareness about the current trends in human resource planning in global companies and in the Asian markets. Forecasting techniques -. To create a critical appreciation and knowledge for understanding the determinants of human resource requirements and the means for meeting those requirements. Walker. Methods and Practice of Job AUTHOR / PUBLICATION Monica Belcourt and Kenneth McBey. October 1985. Vacancy Model. Scenario forecasting. Thomson-Nelson William J. skill and management inventory. REFERENCE BOOKS Strategic Human Resource Planning Planning and Managing Human Resources Managing Human Resources Costing Human Resources Human Resource Planning The Handbook of human resource planning Detailed Syllabus Introduction: Definition and concept of HRP.Oxford: Blackwell. HR retention MBA Program Regulations 47 Class of 2009 . HRP Process at sub-unit and organizational( Macro and Micro ) level. factors affecting forecasting process. 1998 Cascio Wayne F. 1992 analysis. Rothwell. linking HR processes to strategy. Strategic HR Planning Model. Costing issues of replacement and retention Forecasting HR Demand: Index analysis— expert forecasts—Delphi technique—Nominal Group Technique—HR Budget and Staffing Table. involvement in strategic planning process. Staffing system and business strategy fit —Miles and Snow Framework Job Analysis: Meaning and Definition. Techniques of job analysis. world executive Digest. mid-range and long range HR Planning and Corporate Strategies: HR planning as a strategic process—employees as resources —goal attainment. C. Regression analysis Determining HR Supply: Sources of supply— internal Vs external. H.Human Resource Planning Program Credit Course Code : MBA : 3 : S L H R 601 Class of : 2009 Sessions : 33 Objective To understand the purpose. Linear Programming.

HRMS content and modulesManaging manpower redundancies Downsizing – methods . Psychological contract. Effective downsizing strategies.implications – Issues in downsizing . Succession management process and Management development programs. 3 Stages of development. Labour relations issues. rationale for outsourcing.Human Resource Management Systems. Corporate Style Succession Planning at GE Volvo’s HR Enrichment Practices-Focus on Job Employment Downsizing The State Bank of India VRS Human Resources Accounting in Infosys Source: Case Studies in Human Resource Management Volume III Suggested Schedule of Sessions Topic Introduction HR Planning and Corporate Strategies Job Analysis HR Forecasting Forecasting HR De mand Determining HR Supply Career Planning Succession Management HRP in Downsizing and Restructuring Staffing in International context Outsourcing Technology and HRP Total No. Cases • • • • • • • The Importance of HR Planning in an Insurance Organization Succession Planning at Ranbaxy: Family Drama. elements of crosscultural training. Auditing MDP’s Management Development methods. challenges of succession management. HRP issues in Mergers and Acquisitions Staffing in International context: Global managerial selection criteria.programs Career Planning and Succession Management: Definitions. Stages of career development process and organizational HR policies. management of outsourcing Technology and HRP: Occupational Transformation – Technology up gradation and employment in Indian industries . career Anchors-Stages of growth & career. Women related issues in HR Planning. repatriation as career development Outsourcing: Concepts.VRS . Career planning process. impact of outsourcing on manpower needs. Job Rotation. Importance of Repatriation procedure. ‘High Involvement’ HRM in downsizing. Lepak and Snell’s Model. of Sessions 2 3 3 3 3 3 4 4 2 3 3 33 MBA Program Regulations 48 Class of 2009 . Replacement analysis HRP in Downsizing and Restructuring: Meaning of downsizing and restructuring.Educational Training & Retraining & Relocatio n. concepts. Objectives of MDP’s. HR functions outsourced. HR Issues in downsizing—Inplacement and outplacement —Dealing Survivors of downsizing.

The key to Improved Business Performance Detailed S yllabus Understanding Strategic HRM: Traditional Vs strategic HR. Butterworth Heinemann George F.HR as scarce resource inimitable resource non-substitutable resource. Linking Strategy to HRM practices . The course is aimed at creating a practical understanding about the interaction of an organizations strategy with human resource management function to create sustained competitive advantage.crosstraining and flexible work assignment . Congruence and Integrated HR systems.Marginal utility models . HR strategy and the role of national context.resource reallocation decisions HR Strategy in workforce utilization: Efficient utilization of Human resource .Strategic Human Resource Management Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L HR 602 Objective The course is designed to provide linkages of Business Strategy to HR Strategies-Policies & Systems. Investment perspective of human resources. Pearson Education Asia Brian E. HR Strategy Formulation: Brief overview of strategic planning and planning in SBUs.contingency configurational. sectoral context and organizational context on HR strategy and pract ices. It is designed to equip the student with the tools & techniques essential as a strategic contribution of HRM to organizational success. Becker. Linking HRM practices to organizational outcomes .universalistic . Strategies for employee surpluses MBA Program Regulations 49 Class of 2009 . Mark A. HR Strategy in Multinational.corporate HR philosophy AUTHOR / PUBLICATION Charles R. Alternative HR systems . ‘Best fit’ approach Vs ‘Best practice’ approach. HR Strategy and HR Planning. Dougherty Tata McGraw Hill Michael Armstrong & Angela Baron Jaico Publishing House ISBN: 81-7992-489-0 and company wide HR standards .non-unionization.assessing and reducing costs . HR contributions to strategy competitive intelligence . REFERENC E BOOKS Strategic Human Resource Management The HR Scorecard Aligning Human Resource and Business Strategy Human Resource Strategy Handbook of Strategic HRM .work teams . Designing congruent HR systems.behavioral impact of HR practices . Greer. HBS Press Linda Holbeche. Huselid and Dave Ulrich.auditing HR practices and departments.HRM leading strategy formulation. Global and Transnational companies. Typology of HR activities. Strategies for employee shortages. It will help to appreciate how HRM is critical to the firm’s survival and its relative success. This course will focus on issues on how HR function can create an alignment with business strategy and contributes to business performance. Dreher and Thomas W. Aligning HR Systems with business strategy: Sustained competitive advantage – how HR adds value to the firm .

HRM in corporate office. HR Strategy in Global Economy: Strategy and structure of divisionalized company.Level of Constituents ethical dimensions. balanced scorecard. Benchmarking. Talent management and retention Cases Faculty will be handling eight or more cases • Jack Welch And Jeffrey Immelt: Continuity and Change in Strategy.Strategies for Performance and Development: Strategic dimensions of performance management.level of analysis .Global sourcing of labor.Systems alignment Map Strategic HRM in emerging HR issues: HR Strategy in workforce diversity .approaches to HRM performance employee wastage and turnover rates . Expatriation and repatriation management in global HRM.2 dimensions of alignment . etc. Employee engagement strategies. Measuring HR alignment .outcome and process criteria. Accounting for HRM .Criteria .Purpose of measuring cost and benefits of HRM . integrated learning with performance management system and compensation. Gender discrimination and Glass ceiling effect.analytical approach quantitative and qualitative measures . 7 step Model for implementing HR’s strategic role.assessing internal and external alignment . Balanced Scorecard perspective.skill system .consequences of acquisitions on HR practices High Performance Work Practices: Individual high performance practices. Approaches to evaluation audit approach .HR outsourcing contingent and temporary workers . limitations of individual HPWP. of Sessions 3 4 3 3 4 3 2 4 4 3 33 MBA Program Regulations 50 Class of 2009 . Universal practices Vs contingency perspectives Evaluating HR function: Overview of evaluation . HR implications of mergers and acquisitions employee expectations .forms of control .motivating system.scope . Individual practices V s systems of practices. HR strategy for training and development: Benefits. HR implications of divisionalization .A 'Maverick' Organization Google's Organizational Culture Pixar's Organizational Culture Nucor Corp's Organizational Culture Organization Culture at Goldman Sachs Real Madrid: The 'Galacticos' Era HR Restructuring: The Coca Cola and Dabur Way • • • • • • • • • • • (Source: Case Studies in Human Resource Management Volume V) Suggested Schedule of Sessions Topic Understanding Strategic HRM Aligning HR Systems with business strategy HR Strategy Formulation HR Strategy in workforce utilization Strategies for Performance and Development HR Strategy in Global Economy High Performance Work Practices Evaluating HR function HR Scorecard Strategic HRM in emerging HR issues Total No. HR Scorecard: HR as a strategic partner and measurement challenge.strategic impact .virtual teams flexitime and telecommuting . planning and strategizing training. Systems of HPWP . Creating an HR Scorecard.measuring human resource cost.cost of absenteeism . Style and Culture at GE Human Resource Management Practices at the National Thermal Power Corporation (NTPC) in India Valero Energy's HR Practices and Culture IKEA's Innovative Human Resource Management Practices and Work Culture Innovation at Whirlpool: Creating a New Competency Semco . EVA.

Reducing the knowledge gap. Challenge groups. Ikujiro. Robert Gandossy.Managing Knowledge Worker Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L HR 603 Objective Helps the students to enhance the concept of knowledge workers and their relevance with respect to organization in the context of competitive scenario. Experience sharing forums. Nonaka. Learning and Behavior Modification in Knowledge Management . Wiley Student Edition H C Chaudhry. knowledge accessing technical workshops .Managing towards a Knowledge Worker Culture Becoming an Effective Knowledge Worker Professional Development Components: MBA Program Regulations . Hewitt Associates. Kazuo. and Marshal Goldsmith. REFERENCE BOOKS The Essential Guide to Knowledge Management Managing Knowledge Workers : New Skills and attitudes to unlock the intellectual Capital in your organization The Migration of Knowledge Workers Second –Generation effects of India’s Brain Drain Human Resources in 21st Century PUBLICATION / AUTHOR Amrit Tiwana. Community knowledge tree building. Problem-based learning. It gives in-depth knowledge how to develop knowledge workers.Excel Books Personal knowledge tree construction. John Wiley & Sons Binod Khadgnia. Published by Oxford University Press/2006 S Debowski. Communities of knowledge workers in the making. Sage Publications Edited by Marc Effron. Knowledge source technical workshops. published by John Wiley & sons Inc Ichijo. Learning Strategies for Knowledge Workers: Training. Personal knowledge tree sharing. Knowledge orienteering.Concept of Knowledge Worker . Network identification meetings.Pearson Education Asia Francis Horibe. Barrier clinics.Who are Knowledge Workers? Indian Knowledge Worker .Johari Window Concept for Developing Knowledge Organization & Knowledge Workers Skills Development Professional Development Models: Knowledge mapping. Knowledge finding ‘competitions’.Knowledge Organization and Environment.Knowledge Worker Culture .Making Knowledge Work a Pleasure . Knowledge management assessment. It brings good understanding of management functions and to focus on the future of knowledge organizations. 51 Class of 2009 New Challenges for Managers Knowledge Management Knowledge Management for Competitive Advantage Detailed Syllabus Introduction: Knowledge Management Knowledge Work .

Knowledge Work Considerations: Technology and the Knowledge Worker.Promoting the Knowledge Corridor Managing Knowledge Cultures .Managing Knowledge Projects .Intellectual Stimulation Individual Consideration – Inspirational Motivation Knowledge Worker Productivity and Organizational Knowledge : The Uniqueness of Invisibility of Knowledge Work . The Knowledge Leader: Characteristics and Attributes-Specific Roles -Leading Knowledge Teams-Self Managed and Virtual Teams Motivating Knowledge Worker: Roles of Knowledge Worker: Value Proposition for Knowledge Management .Smart Gap – Return on Intelligence (ROI) .Observation on the effect of Information Technology -Knowledge Career-Role of Ergonomics-Role of CKO Future of Knowledge Organization: Knowledge organization in 21st Century .Knowledge Work Organization & Design .Uses of Information Technology .Organizational Intelligence (OI) .Knowledge Corridor Establishing Knowledge Corridor . Learning and Behavior Modification in Knowledge Management Making Knowledge Work a Pleasure Managing towards a Knowledge Worker Culture Becoming an Effective Knowledge Worker Professional Development Components Johari Window Concept for Developing Knowledge Organization & Knowledge Workers Skills Development Professional Development Models Knowledge Work & Organization Knowledge Leader Roles of Knowledge Worker Value Proposition for Knowledge Management Enabling Knowledge Management Transition Managing Knowledge Projects Knowledge Worker Productivity and Organizational Knowledge Knowledge Work Considerations Future of Knowledge Organization Total 3 2 3 33 3 No.Knowledge Work Processes Interrelatedness of Knowledge Work Processes and Social Context . of Sessions 3 4 2 2 4 2 5 Knowledge Management @ Xerox Corp.Email client as a Knowledge Work Tool Personal Publishing Through Weblogs Individual Benefits of Personal Publishing Tacit Knowledge – types of Knowledge Transfer.Enabling Knowledge Management Transition .Future Projections & Concerns Cases • • • • Knowledge Management Toyota Motors Practices at • • • 3M's Organizational Culture Knowledge Management Initiatives at TCS Managing Attrition in the Information Technology Industry Indian Source: Case Studies in Human Resource Management Volume I V Suggested Schedule of Sessions Topic Introduction Training.The OI Model & Seven Key Dimensions. Knowledge Work & Organization: Teaming & Grouping Strategies . Knowledge Sharing Initiatives at the World Bank: Creating a 'Knowledge Bank' Knowledge Management: Best Practices at British Petroleum MBA Program Regulations 52 Class of 2009 .Knowledge based problem solving.

Performance Management and Compensation. Expatriation and Repatriation. DHRM Global Business Implications: Changes at home-raising organizations to global levelInvestment perspective on Global HRM Workforce & demographic changes & diversityInternational perspective on Geocentric corporate-multinational to Global or transnational corporate Functions of Global HRM: Recruitment and Selection. Employee Relations and IR. Characteri stics and Competencies of a Global Manager: Adaptability to the global business environment. HR Systems & policies. IHRM. Management across borders requires global managerial staffing & cross cultural decision making. Training and Development.Software of Mind International Human Resource Management AUTHOR / PUBLICATION Noe Hollenbeck.Hill ISBN: 0-07.International Organizations & Labour Relations -Role of Unions-Collective Bargaining in Other Countries -ILO Global Management Process: Culture Moorings . This course initiates the student to HRM practiced on a larger canvas beyond borders. REFERENCE BOOKS Human Resources Management-Gaining Competitive Advantage Global Management –A Global Perspective Culture & Organization.Traps-Hofstedes cultural dimensions models-the African thought system (Uberntu)-Japanese culture systemChinese Cultural System .Learning’s .New York McGraw. People Skills for Global Management – Leadership and Decision Making-Cross Cultural Sensitivity 53 Class of 2009 .Indian cultural system. Thomson Publication Global HRM Concepts and Cases International Human Resource Management-Text and Cases The Global HR Manager – Volume 6 Amitabh Deo Kodwani and S Senthil Kumar K Aswathappa and Sadhna Dash Pat Joynt and Bob Morton Encyclopedia of HRD Detailed Syllabus Global Perspective : Management of the External Environment. Wright Gerhart HeinZ Weihrich & Harold Koontz Geert Hofstede & Gert Jan Hofstede .Global Human Resource Management Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L HR 604 Objective This course is aimed to familiarize the students with the latest global trends and HRM in MNC’s with differing cultures. National and International MBA Program Regulations Statutes.Tactical planning for cross cultural negotiation.GHRM.143959-5 Peter Dowling.

decentralization Governance Mechanism-Board Room Battles International Team working .Centralization . European.International HRM in select countries: Global management systems-Chinese. Korean. Cross Cultural Communications : Cross Cultural ethics -Bribery & Payoffs-Social Responsibility –Towards globalization of business ethics.cross Cultural Leadership -Cross Cultural Motivation. of Sessions 3 3 4 4 5 4 5 5 33 MBA Program Regulations 54 Class of 2009 . HRM in Cross Border Strategic AlliancesMergers and Acquisitions: HQ-Foreign Subsidiary Control Relationships. Global Control. • • • • • • Restructuring Philips SABMiller's Human Capital Proposition: Institutionalizing a Performance Culture Infosys' Global Delivery Model Nokia: Fostering Innovation Innovations at Wipro The Good and Bad of WAL-Mart's Culture • • • Promoting Diversity: Express Way The American IR Problems at Toyota Kirloskar Motor Private Limited Labor Market Reforms in France and the Job Law 'CPE': A Lost Opportunity? Source: Case Studies in Hum an Resource Management Volume V Suggested Schedule of Session Topic Global Perspective and Managing External Environment Global Business implications Functions of Global HRM Global Management process Characteristics of a Global Manager International HRM Cross Cultural Communications HRM in Cross Border Strategic Alliances Total No. Cases Faculty will be handling eight or more cases. Japanese. ancient Indian-Coping with different management systems. US.

The Statutes will be covered with respect to the aim. Functions. Approaches. UK.Factors Affecting Industrial Relations – Perspectives/Approaches to Industrial Relations . its relevance.First World War to Pre Independence Period Trade Unionism Concept.Tata McGraw Hill Ghosh & Gorepare-Himalaya Publishing House E A Ramaswamy & Uma Ramaswamy Monal Arora P R N Sinha Ramankrishna Prabhakar Rao Michael V P Himalayan publications Taxman Evolution of Industrial Relations: Evolution of Industrial System – Occupations in Ancient India – Labor in Medieval India – Guilds and Unions – Industrial Relations – Early British Rule. REFERENCE BOOKS Dynamics of Industrial relations in India Industrial Relations Industrial Psychology Industry & labor Industrial relations Industrial relations Disciplinary Proceedings Management of Discipline Industrial Relations in India & Workers Involvement in Management Labour Law Digest Detailed Syllabus Industrial Relations: Concept.Industrial Relations Program Credit Course Code : MBA : 3 : S L HR 605 Class of : 2009 Sessions : 33 Objective This course exposes the students to the issues involved in maintaining good employee relations. USA. China. and India – Evolution of Trader Unions – Types and Structure of Trade Union – Crafts Versus Industrial Unions – Views of the NCL on Pattern/Structure of Trade Unions – 55 Class of 2009 . Structure and Security: Trade Union concept-General Features – Functions – Function of Trade Unions in the USSR. The paradigm shift from industrial relations to employee relations & the impact on unionized activity is discussed with its historical perspective. Perspective and Organization: Human Resource Development in Perspective – Impact of Industrial Revolution – Industrial Relations: Concept – Importance of Industrial Relations – Scope and Aspects of Industrial Relations – The Management – The Government .Himalaya Publishing House Monappa .Organization for Industrial Relations – Dimensions of Industrial Relations Work – Pre-requisite Successful Industrial Relations Program MBA Program Regulations AUTHOR / PUBLICATION C B Mamoria & S Mamoria . implications & implementation in the corporate world.

Main problems – Inter Union Rivalry – Recommendations of ILC Standing Committee – Code of Conduct – Recommendations of NCL – Under the Maharashtra Act – National Commission on Labors Views on Rights of Recognized Unions – Trade Unions under the plans – Recommendations of National Commission on Labor for Strengthening Trade Union – Essentials for Success of a Trade Union –Unfair Practice by Recognized Trade Union – General Unfair Labor Practice.Framing the charge sheet-Suspension of pending enquiry notice of enquiry-Enquiry Officer -Domestic Enquiry Proceedings-Representations of a legal practitioner -Principles of Natural justiceCriminal proceedings on domestic enquiry findings and conclusions of Enquiry OfficerAward of Punishment. Collective Bargaining: Concept – Main Features of Collective Bargaining – Importance of Collective Bargaining – Principles of Collective Bargaining –Contents and Coverage of a Collective Bargaining Agreement – Forms of Collective Bargaining – Developing a Bargaining Relationship – Process of Negotiation during Bargaining – For union and Management for Trade Union – The Attitude of the parties – Collective Bargaining in India – Recent Trends in Collective Bargaining the Issue Side – Collective Bargaining Agreements at Different Levels – Plant. Conciliation – Industrial Relations and Related Legislation: The Trade Union Act. 1947 – Legislation Relating of Factories. 1926 – The Industrial Employment (standing Orders) Act 1946 – The Industrial Disputes Act. Worker’s Education and Training: Worker’s Education and Concept – Objective of Workers’ Education – Venue and Technique – Worker’s Education in India – The Scheme for Worker’s Education – Three Levels of Worker’s Education – Special Category Programs – Evaluation of the Scheme –Worker’s Training – Training Scheme of DGET Implementation of Labor Laws. Industrial Relations Systems in UK USA: United Kingdom – Trade Union – Membership – Compulsory Arbitration – Joint Consultation and workers Participation in Management – Joint Consultation – Workers Participation. Problems of Trade Unions: Introduction.Structure of Trade Unions in India – Union Security – Three Characteristics Needed – Methods of Achieving the Objectives Trade Union Movement in India: Labor Movement or Trade Union Movement – Why the Trade union Movement? – Growth and Development of the Trade Union Movement – Social Welfare Period – Early Trade union Period – Left-wing Unionism Period – Trade Union’s Unity Period – Second World War Period – The Post-Independence Period Present Scenario of the Trade Union Movement – The Central Trade Unions – The Indian National Trade Union Congress – All India Trade Union Congress – United Trade Union Congress – Bhartiya Mazdoor Sangh – National Front of Indian Trade Unions – Centre of Indian Trade Union – Comparative Study of Four Original Central Organizations. Unionization of IT -ITES Sector Employees Issues Cases • • Xerox – People Problems SAIL's Voluntary Retirement Scheme Class of 2009 . Settlement Machinery: Arbitration – Adjudication. Industry and National Level – Prerequisites of Collective Bargaining Agreements at Different Levels – The National Commission on Labor or Collective Bargaining.Processes Discipline: Code of Discipline in industryCriteria for recognition of TU-Rights of recognized unions under the Code of DisciplineFostering discipline in industry-Employee Discipline-Positive discipline-Disciplinary MBA Program Regulations 56 action process-Standing orders-Judicial Intervention -Domestic Enquiry.

• • • • Discrimination Cases at Boeing Topic Reebok – Managing Human Rights Issues ‘Ethically?’ HR Problems in Hyundai Motor Co. Perspective and Organization Evolution of Industrial Relations No. of Sessions 2 2 Worker’s Education and Training Discipline Collective Bar gaining Settlement Machinery Industrial Relations and Related Legislation Industrial Relations Systems in UK USA Total MBA Program Regulations 57 Class of 2009 . Structure and Security Trade Union Movement in India Problems of Trade Unions No. Approaches. of Sessions 3 2 3 3 4 4 4 4 2 33 Source: Case Studies in Human Resource Management Volume III Suggested Schedule of Sessions Topic Industrial Relations: Concept. Nike’s Labor Practices Trade Unionism Concept. Functions.

mechanisms and dynamics of Organizational Development (OD) evaluate the range of OD Interventions. It provides a critical assessment of the symptoms.Action Research and Varieties of Action Research MBA Program Regulations 58 Class of 2009 . Sage leadership .Second Generation OD Underlying Assumptions and Values: Assumptions about people as individuals Assumptions about people in groups and about AUTHOR / PUBLICATION Wendell L French (University of Washington).Assumptions about people in organizational systems . Cecil H Bell. T.Systems Theory . Jr. Worley Southwestern College Publishing Don Harvey and Donald R Brown.Values and belief system of behavioral scientist change agents.Participation and Empowerment .Warner Burke . Socio technical and Socio clinical Parallels . Foundations of OD: Models and Theories of Planned Change . Ramnarayan.Organizational Development: Diagnosis & Interventions Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L HR 606 Objective The aim of this course is to provide valuable insight in managing change in such a way that knowledge and skills are transferred to build the organization’s capability to achieve goals and solve problems.Applied Behavioural Science .Assumptions that relate to values in the client organization . Survey Research and Feedback.Interventions and Strategies Diagnosing Organizations-Methods.Pearson Education W. Models and Process Detailed Syllabus Introduction to OD: Definitions of Organizational Development (OD) .Addison Westley S.Rao and Kuldeep Singh Michael and Harrison. REFERENCE BOOKS Organization Development: Behavioral Science Interventions for Organization Improvement (6t h Edition) Organizational Development & Change (7th Edition) An Experiential Approach to Organizational Development (7 th Edition) Organizational Development: A process of Learning and Change Organization Development .Teams and Teamwork Parallel Learning Structures – Normative Reeducative Strategy of changing . (University of Washington) – Pearson Education Thomas G Cummins/ Christopher G. Action Research.Growth and Relevance of OD History of OD: The Laboratory Training.V.

Rensis Likert’s System & Management .The Force Field Analysis Technique .Job Design .Role Analysis Technique Intervention . Gerstner Jr. of Sessions 1 2 59 Class of 2009 .Quality Circles .Organizational justice .In congruency with OD .A brief word about the nature of OD interventions .Strategic Management Activities .Staffing and Career Development .A Role Negotiation Technique Responsibility Charting .The Contingency Theory of Lawrence and Lorsch Structural Interventions and OD: Suggested Criteria for Congruency.Collecting and Analyzing Diagnostic information .Future Trends in OD. Ethical Guidelines and Dilemmas System Ramifications: Human resources leadership and involvement .The role of power and politics in the practice of OD Issues and problems pertaining to OD The Future and OD: Emerging Issues and Values .The Family Group Diagnostic Meeting .Resistance to change and Leadership style .The major families of OD interventions .A Gestalt Orientation to Team Building Intergroup Interventions and Third.Evaluating and Institutionalizing OD Interventions OD Interventions . Interpersonal and Group Process Interventions: Employee Empowerment Sensitivity Training Laboratories .Some classification schemata for OD interventions Team Interventions: Teams and Work Groups: Strategic Units of Organizations .Party Peacemaking Interventions: Intergroup TeamBuilding Interventions Third-Party Peacemaking Interventions . individual trends Future of OD Cases • • • • • Cisco's Organizational Culture Flexible Work Options Johnson and Johnson's Health and Wellness Program Managing Cultural Change at P & G Louis V.Survey Feedback .OD Practitioner Styles .Physical Settings and OD Similarities and Differences between OD and selected structural interventions.The OD Practitioner and his role in Intervention Process .An Overview: A definition of OD interventions . The Role and Style of the OD Practitioner: External and Internal Practitioner Competencies of an OD Practitioner .Leading and Managing Change .Feeding back diagnostic information .MBO and Appraisal – Socio technical Systems and Work Restructuring .Professional Values and Ethics for OD professionals.Team Building Interventions .The Family Group TeamBuilding Meeting .The Johari Window Model – Transactional Analysis – Behavior Mod eling – Life and Career Planning Interventions – Stress Management Interventions Comprehensive Interventions: The Confrontation Meeting .Quality of Wor k Life Projects The Collateral Organization: A Task Force with MBA Program Regulations a Difference .Forming the practitioner -client relationship .Grid Organization Development .The Process of OD: Entering and Contracting Diagnosing the system and it’s processes.: The Man who Turned IBM Around Source: Case Studies in Huma Resource n Management Volume IV Suggested Sche dule of Sessions Topic Introduction to OD History of OD No.Training and Development of consultation skills – Rewards Constructive Feedback . interpersonal trends. macro system trends. group and individual level diagnosis .Designing Interventions .Organization Mirror Interventions – Partnering Personal. organizational.

of Sessions 3 3 2 2 1 33 4 MBA Program Regulations 60 Class of 2009 .An Overview Team Interventions: A Descriptive Inventory of OD Interventions Intergroup Interventions: A descriptive inventory of OD interventions Personal. of Sessions 1 3 5 2 2 2 Topic Comprehensive Interventions: A Descriptive Inventory of OD Interventions Structural Interventions and OD: A descriptive Inventory of OD Interventions The Role and Style of OD Practitioner System Ramifications The Future and OD Total No.Topic Underlying Assumptions and Values Foundations of OD The Process of OD OD Interventions . Interpersonal and Group Process Interventions: A Descriptive Inventory of OD Interventions No.

Performance Management & Reward Systems
Program Credit Course Code : MBA : 3 : S L HR 607 Class of : 2009

Sessions : 33

Objective
This course integrates concepts and current day practices to – • • Provide insight into Performance Management systems and models. Understand and appreciate the intricacies of Reward Management in organizations. REFERENCE BOOKS Performance Management Performance Management :It’s about performing – Not just appraising Performance Management and Appraisal Systems The practice of management Handbook of Reward Management, 1e AUTHOR / PUBLICATION Michael Armstrong & Angela Baron Prem Chadha, Macmillan, Delhi, 2003. TV Rao, Response Books, 2004 Peter F Drucker, Allied Publsihers, Bombay, 1970 Michael Armstrong, Hilen Murlis - Jaico Enterprises, 2003 superior performing managers. Team Performance: Focusing on Performance for better results, development. team team

Detailed Syllabus Introduction: Traditional Approaches - What is performance - What is new in performance Management - Process of Performance Management Performance Objectives and Plans: Setting objectives - Organizational and individual performance plans – Job and Role Role description - Performance Standards - Setting mutual expectations and performance criteria Criteria for a good plan Monitoring performance planning analysis and development. Shaping Performance : Monitoring Performance – Manager as a mentor – Role of feedback – Performance appraisal - Self Appraisal – Performance Review Discussion, 360 degree feedback, potential appraisal, moving average performing managers to

Appraising for Recognition and Reward: Purposes of appraising - Methods of appraising - Who can appraise – Pros and Cons of appraising – Fear and concerns – rating errors and concerns - Appraisal system design. Performance Management Systems: Performance versus competences – Competency Mapping – development and assessment centers Reward Management : The Foundations of Reward Management - The Psychological Contract - Motivation and Financial and Nonfinancial Rewards - Factors Affecting Levels of Pay - Developing Reward Processes - Equal Pay for work of equal value - Market Rate surveys.

MBA Program Regulations

61

Class of 2009

Pay Structures: fixed vs variable pay – Graded Pay Structures – Broad banding – Job family Modeling – Developing Pay Structures . Pay systems currently in vogue: Contingent Pay – Performance related Pay – Competence related Pay – Skill based Pay – Shop floor Incentive and Bonus Schemes – Sales force Incentive Schemes – Gain sharing – Profit sharing – benefits, incentives and bonus schemes – Employee and Executive Share Schemes – Team Rewards – Mergers and Acquisitions – Reward Policies for New and ‘Start-up’ Organizations Other aspects related to rewards: Pensions – Tax Considerations – Boardroom Pay – International Remuneration – innovations in reward management . Cases • • • EVA and Compensation Management System at Tata Consultancy Services GM's Pension Fund Problems Tesco's 'Steering Wheel' Strategy

Source: Case Studies in Human Resource Management Volume III Suggested Schedule of Sessions Topic Introduction Performance Objectives and Plans Shaping Performance Team Performance Appraising for Recognition and Reward Performance Management Systems Reward Management Pay Structures Pay systems currently in vogue Other aspects related to rew ards Total No. of Sessions 1 2 1 1 4 3 3 4 10 4 33

MBA Program Regulations

62

Class of 2009

Training & Development
Program Credit Course Code : MBA : 3 : S L HR 608 Class of : 2009

Sessions : 33

Objectives
It enables students to develop know how to design, organize, implement and evaluate Training & Development in Organizations. And to familiarize students about various tools and techniques available for making Training & Development more effective. REFERENCE BOOKS Trai ning In Organizations – Needs Assessment, Development & Evaluation Training For Organizational Transformation Training for Development ASTD Training and Development Approaches to Training and Development 3e Readings in HRD Management & Development - An Evaluation Approach Training and Development Training and development St rategy Training and Development Perspectives from the Service Sector Detailed Syllabus Introduction: Introduction to training, need for Training and Development, differences of Training and Development, importance of Training and Development in organization. A Systematic Approach to Training: Assessment phase, Training and Development phase, Evaluation Phase, Training administrations, effective usage of instructions in training. Needs Assessment and Analysis: Organizational Support For need assessment, Organizational analysis, operational analysis / AUTHOR / PUBLICATION Goldstein Irwin L,.Wordsworth Publication Lyton & Pareek Lynton & Parekh - Sage Publication Robert L. Craig, Mc Graw Hill Publication Dugan laird – Perseus Publishing 2003 TV Rao Oxford & IBH B R Virmani – An ISTD Publication Raynod Noe B Rathan Reddy – Himalaya Publication Sumati Reddy – The Icfai University Press

requirement analysis, individual analysis. Diagnostic meetings, Training Action plan The Learning Environment: Learning theories- gagne’s, blooms Taxonomy, learning styles, stages of learning, learning principles, models for becoming learning organization, challenges to become learning organization, trainee readiness, trainee motivation to learn, motivational theories. Instructional Approaches: An Overview, Traditional Instructional Approaches, modern Instructional Approaches, Internal Training Vs External Training.

MBA Program Regulations

63

Class of 2009

Introduction to criteria development. Phases of Evaluation. etc. Training in various sectors. challenges to become learning organization. BPO. Internal & External Training Validity. Internal Trainer Vs External Training. Training of Trainees Training Evaluation and Measurement Experimental Designs. Experimental Designs. E-Learning Initiatives at Motorola Wipro’s PCMM – Level 5 Certification Suggested Schedule of Sessions Topic Introduction Need & Importance Of Training & Development A Systematic Approach to Training Needs Assessment and Analysis Individual Analysis The Learning Environment Motivational Theories Individual Learning styles & Trainees Motivation To Learn Instructional Approaches Designing and Conducting Training Program Trainer’s Role.Designing and Conducting Training Program Trainer’s Role: Role of Trainers. Internal & External Training Validity. Qualities of a good Trainers. choosing criteria measures. The Evaluation of Criteria. of Sessions 1 2 3 3 3 3 2 3 2 3 3 2 Source: Case Studies in Human Resource Management VolumeIII 3 33 MBA Program Regulations 64 Class of 2009 . Cases • • • • • Training and Development: The GE Way Training and Development at Godrej Diversity Training at Toys “R” Us.. Developing Trainers. ROI on Training. Inc. becoming a learning Organization (Wipro Case Discussion) Total No. Special Training Issues: Training in various sectors including Marketing. models for becoming learning organization. Models of Evaluation. Training of Trainees Training Evaluation and Measurement: Introduction to evaluation process. Banking. Models of Evaluation. IT.

The Satisfactions and Frustrations of Being a Leader Traits.The BossCentered Versus Employee-Centered Leadership Continuum. Yetton.The AutocraticParticipative-Free-Rein Continuum – The Leadership Grid Styles – The Entrepreneurial Leadership Style – Gender Differences in Leadership Style – Selecting the Best Leadership Style e-Leadership Contingency and Situational Leadership: Situational Influences on effective Leadership Behavior – Fiedler’s Contingency theory of Leadership Effectiveness – The Path-Goal Theory of Leadership Effectiveness – The Hersey-Blanchard Situational Leadership Model – The Normative Decision Model of Vroom. 2e AUTHOR / PUBLICATION Andrew J DuBrin. Mentors and Counselors REFERENCE BOOKS Leadership: Research Findings. It is aimed to develop leadership skills and provide a framework for Leaders as Coaches . Mentoring and Counseling Detailed Syllabus The Nature and Importance of Leadership: The meaning of Leadership – Leadership as a Partnership – Leadership Versus Management – The impact of Leadership on Organizational Performance – Leadership Roles . All India Publishers & Distributors Emotional Intelligence Leadership in organizations 5e Leadership Myths and Realities Transactional Analysis Human Capital Management Coaching. and Jago – Contingency Leadership in the Effective Suite Level 5 Leadership MBA Program Regulations 65 Class of 2009 . styles.Leadership Skills & Change Management Program Credit Course Code : MBA : 3 : S L HR 609 Class of : 2009 Sessions : 33 Objective The course is designed to provide an in-depth understanding of Leadership. and Characteristics of Leaders : Personality Traits of Effective Leaders Leadership Motives – Cognitive Factors and Leadership Leadership and Stress Management Effective Leadership Behaviors and Attitudes: Task-Related Attitudes and Behaviors – Relationship-Oriented Attitudes and Behaviors – Super Leadership: Leading Others to Lead Themselves – 360-Degree Feedback for Fine-Tuning Leadership Approach Developing Leadership Competencies Daniel Goleman / Dalip Singh Gary Yulk – Pearson Education Robert J Allio – TMH Shriniwas Kandola Leadership Styles: The Leadership Continuum: Classical Leadership Styles . skills required. and Skills. Motives. Practice.

and the Future: Development through Self-Awareness and Self-Discipline .Identify and remove road blocks to change . Level 5 leadership Power.Establish a new direction for change . Succession.Concepts. process es. Mentor and Counselor .Prepare the organization for change . Role of Leader: as Coach.Population ecology perspective . Mentor and Counselor Ethical Issues in Leadership Corporate Social Responsibility Total No.Institutional perspective Resource – Dependence perspective. Motives.Perspectives on change: Contingency perspective .Power. and Characteristics of Leaders. Overcoming Resistance to change: Managing change through people – dealing with individuals – dealing with groups – overcoming organizational resistance to change. systems and resources to support change .participative change directive change. e-Leadership Contingency and Situational Leadership. Succession. Politics and Leadership Sources and : Types of Power – Tactics for Becoming an Empowering Leader – Factors that Contribute to Political Behavior – Political Tactics and Strategies Developing Teamwork: Team Leadership Versus Solo Leadership . Leadership & Stress Manage ment Effective Leadership Behaviors and Attitudes: Leadership Competencies.The Leader’s Role in the Team -Based Organization – Leader Behavior and Attitudes that Foster Teamwork. and the Future. Emotional intelligence Understanding change Types of change Implementing change Overcoming resistance to change Leader as a Coach.Leadership Development Programs Emotional Intelligence Change management Understanding change: Nature of change Forces of change . Leadership Styles . of Sessions 2 3 2 3 3 1 2 3 3 2 2 2 3 1 1 33 MBA Program Regulations 66 Class of 2009 . Implementing change : Assemble a change management team . Leadership Development. barriers and elements of its effectiveness Ethical Issues in Leadership Corporate Social Responsibility Cases • • • • • Narayana Murthy and Infosys Leadership: The Bill Gates Way Dhirubhai Ambani and Reliance Dr V of Aravind Eye Hospital: A 'Level 5' Leader Women and Entrepreneurship Source: Case Studies in Huma Resource n Management Volume IV Suggested Schedule of Sessions Topic The Nature and Importance of Leadership Traits. Politics and Leadership Developing Teamwork Leadership Development.Absorb change into the culture of the organization. Types of change : continuous change discontinuous change .Set up change teams to implement change Align structure.

1947: Extent. Coverage. payment of subsistence allowance. AUTHOR/ PUBLICATION Taxman Mamoria. definitions. Mode of Recovery of 67 Class of 2009 MBA Program Regulations . 1994 P. Machinery available for settling for griev ance handling. eligibility for bonus. Industrial Employment (Standing Orders) Act. second. Computation of gross profit and available surplus. 1926: Objectives of the act. layoff. Impart knowledge of the detailed contents of the laws. Exempted Establishments. schedule.L. rights and liabilities of registered trade unions. The Payment Of Bonus Act. Notice of Change. Definitions. fourth and fifth schedules. Determination of moneys due from employers. Provisions) Act. Reference of disputes to boards. Employees’ Provident Fund schemes. 1997 Srivastava. penalty. Authorities under the act. 1965: Extent. Set on and set off of allocable surplus. disqualification for bonus. MV and Simon. 1946: Extent and application. Himalaya Publishing house -2000 Pylee. third. time limit for payment of bonus. : Extent and application. SC. GA. Vikas Publishing House. to enable the students to understand and apply these laws. reference of disputes under the act. Vikas Publishing House. calculation of bonus with respect to certain employees. Industrial Disputes Act. Employee Family Pension Scheme. tribunals. retrenchment etc. computation of number of working days. 1952.Employment Laws Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L HR 610 Objectives The objective of the course is to impart knowledge to the students about various labor laws existing in India. Stimulate thinking on rationale behind the laws and their enforcement problems REFERENCE BOOKS Labor Laws Dynamics of Industrial Relations Industrial Relations and Personnel Management Industrial Relations & Labor Laws Industrial Law Shops & Establishments Act (for respective states) Detailed Syllabus Trade Unions Act. special provisions with respect to certain establishments. Mamoria and Gankar. Employees Provident Funds (and Misc. Various issues pertaining to employment standing orders. special provision with respect to payment of bonus linked with production or productivity. Employees' Deposit Linked Insurance Scheme.. certification of standing orders. submission of draft standing orders. courts. registration & recognition of Trade Unions. First.Mallick Published by the Government of the state application and definition. penalty special provision with respect to payment of bonus linked with production or productivity. recovery of bonus due from an employer. strike lockout.

fixation of wage-periods. 1923: Objective of the Act. Workmen's compensation (Employer's liability for compensation. scope and provision of the act. II. Dependant. Protection against Attachment. Recovery Officer. Dependants Benefit. vs. Definitions. Benefits (Sickness Benefit. continuous service. Medical Benefit. Protection of Gratuity against Attachment . Union of India and Another • Class of 2009 . payment of minimum rates of wages. deductions for damage or loss. power to exempt.. distribution of compensation. Contributions. Special provisions. Udai Narain Pandey Indian Rare Earths Ltd. Wages. minimum rate of wages.Compulsory Insurance of E mployer's Liability for Gratuity &' Recovery of Gratuity. and Another vs. Prescribed Specification for Entitlement Administration of Disablement Benefit). Disablement Benefit. deductions for services rendered. State Brassware Corporation Ltd. Labor Regulation and Definition. time of payment of wages. deductions for MBA Program Regulations 68 absence from duty. fixing of minimum rates of wages. III and IV. Annual Leave with wages. Oil and Natural Gas Corporation Ltd. compensation to be paid when due. Working hours of adults. Liability in Case of Transfer of Establishment Workmen's Compensation Act. Inspectors. The Contract Abolition Act. Amount of compensation. and Another vs. Health.) Ltd. claims. conditional attachment of property of employer or other person responsible for payment of wages. Payment of Gratuity Act. Maternity Benefit. 1972 : Extent and application and Objective of the Act. Employment of young persons. Priority of Payment of Contribution over Other Debts. procedure in trial of offences. Procedure for compensation ). Safety. Payment of Gratuity. all provisions of the act Payment Of wages Act 1936 Extent and application. Provision of Medical Treatment by State Government. welfare and health of contract labour. application. Ram Pal Chairman. Cognizance of Offence. Hazardous processes. determination of the amount of gratuity. Funeral Benefit. fixing hours for a normal working day. Employer. Pramod Chandra Panigrahi and Others Municipal Corporation. scope and provision of the act Inspectors. maintenance of registers and records. licensing of contractors. nomination. Factories Act 1948 Definition. Shops & Establishment Act (of the respective state) Ethical Issues at Work Pl ace Cases Faculty will be handling eight or more cases • • • • • • Shahdol Pipe Works and Another vs.Money due from Employers and contractors. Second Schedule . deductions which may be made from wages. contracting. fines. Issue of certificates to the Recovery Officer. Srinivasa Jute Twine Mills (Pvt. Zila Laghu Udyog Kamgar Sangh and Others Rajasthan State Road Transport Corporation vs. and provision of the act such as registration of establishment. recovery of gratuity.L. Employees' State Insurance Act. Minimum Wages Act 1948 Definition. Employer not to Reduce Wages etc. Shyamal Chandra Bhowmik S. wages in kind. Welfare. Workmen. scope. Definition. 1948 :Extent and application.P. Administrative arrangements. General. method of calculating wages. Ludhiana vs. Shyam Bihari Lal Gupta U. claims arising out of deductions from wages or delay in payment of wages. schedules I. Other modes of recovery. procedure for fixing and revising minimum wages. Third Schedule. Definitions. and Another vs. commissioners.

Bhawani Shanker and Another • Haldia Refinery Canteen Employees Union and Another vs. 1948 Payment of Gratuity Act. H. vs. Shops & Establishment Act Ethical Issues & Laws at work place Total No. and Others • Verma L. Agencies M/s Electrical Associated vs. Jevanbhai Ramji Tande • Dock Labour Board rep. Employees State Insurance Corporation. Hyderabad • M/s Vijaya Diagnostic Centre and etc. 1965 Employees Provident Funds (and Misc.• Regional Provident Fund Commissioner. Ltd. 1923 Employees' State Insurance Act. of Sessions 2 2 4 2 2 2 2 2 2 2 2 4 2 3 33 • Indian Airlines. 1952 Workmen's Compensation Act. Central Aercanut and Coca Marketing and Processing Co -operative Ltd. vs. by its Chairman vs. Hyderabad Corporation.S.K.I Suggested Schedule of Sessions Topic Trade Unions Act. Hyderabad • State of Haryana and Others vs. K. Mangalore vs. vs. 1972 Minimum Wages Act 1948 Payment Of wages Act 1936 The Contract Labor Regulation and Abolition Act 1970 Factories Act 1948. 1946 Industrial Disputes Act. Mangalore • Dockendale Shipping. E. State of Karnataka and Others • Punjab and Sind Bank and Others vs. Provisions) Act. Bombay & Another v. Indian Oil Corporation Ltd. Mohinder Pal Singh and Others Source: Case Studies in Human Resource Management Volume V MBA Program Regulations 69 Class of 2009 . Charanjit Singh and Others • State of Rajasthan and Others vs. 1926 Industrial Employment (Standing Orders) Act.T. and Another • Airfreight Ltd. Geetha and Others • Trehan vs. 1947 The payment Of Bonus Act.M.

manpower planning metrics – push model (markov) and MBA Program Regulations 70 Class of 2009 . calculating various wage/salary related measures. Compensation metrics – connecting it to revenues and expenses. internal Detailed Syllabus Principles of HR research and quantitative HRM – Defining HR research and Quantitative HRM – significance and relevance. HR Accounting. Employee benefits. Development metrics – Training ROI. HR’s role in value chain. Techniques and Non-parametric tests in HR Research – types of quantitative research. tracking the value of career management. How and when to measure the quality of hire. Using statistical tests in HR Research. validity. cost-benefit analysis. customer focused metrics. common and uncommon data collection methods. Students learn the importance of reliability. Common problems with metrics. Attrition metrics – techniques used to calculate attrition.Development of HR dashboard. Advantages of measuring HRM. assessing the training organization. . quantitative tools for forecasting manpower requirements. Consequences of not measuring HRM. performance measurement using ranking and rating systems. performance metrics. quantitative application in compensation – percentiles. performance matrix – Shingo prize model. Measuring the costs of hiring. Oxford University Press pull model (renewal models). .Quantitative Human Resource Management Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L HR 611 Objective This course focuses on the statistical techniques and data analysis methods appropriate for quantitative human resource management research projects. and accurate measurement. Variable pay systems. Training evaluation models. HR Scorecard. EFQM. and comparatios. Sampling. and Baldridge criteria calculating 6-sigma. measuring the quality of applicants. types of executive compensation. measuring the impact of weak incentives. measurement. HR index. scales for evaluation of performance. Trends in quantitative HRM . data types and preparation for analysis hypotheses formulation. measuring employee satisfaction. non parametric tests for related and independent samples. Multivariate data analysis and meta analysis. BSC. Calculation of incentives. Tools. Staffing metrics – Why managers need to pay attention to recruitment? What are the expectations from recruitment from organizational/managerial perspective? Recruiting tools and practices – a quick audit. Mistakes in compensation designing. Types of HR research. and how to conduct reliable and valid research projects vis -à-vis calculating the costs of various HR processes REFERENCE BOOKS HR metrics HR Research Methods AUTHOR/PUBLICATION John Sullivan Dipak Kumar Bhattacharyya. attitude measurement and survey.

HR Audit research. using factor analysis in HR research – problems. of Sessions 5 7 7 6 5 33 MBA Program Regulations 71 Class of 2009 .improvement monitors and smoke detectors. Techniq ues and Nonparametric tests in HR Research Staffing metrics Development Metrics Compensation Metrics Trends Total No. Cases Faculty will identify appropriate cases . Organization Health survey. Suggested Schedule of Sessions Topic Principles of HR research and quantitative HRM No. of Sessions 3 Topic Tools.

Competency identification . Competencies Applications – Competency Frameworks (competency management framework or competency model). skills versus competency. behavior indicators. competency development – maturity Class of 2009 . threshold/performance. integration of HR function. Competency assessment – 360 degrees and psychometric tools. Competency management framework/competency model: Macro View of Competency management framework: strategic framework – linking HR processes to organizational strategy. and Benchmark. competency mapping & assessment centers Detailed Syllabus Introduction: Concept and definition of Role and competency. Rank Order and finalization. competency modeling framework – developing a competency model – Understanding job positions. Characteristics of competency. managerial and human. competency mapping. Designing and Implementing Competency Models in Organizations. competency identification – Competency assessment and competency development . Preparation of job descriptions. Role competencies (Role wise). Context and Relevance of competencies in modern organizations. Competency Maps. 2003 framework. Lancaster Model of managerial competencies. Team Competencies (project driven). and differentiating and technical.Competency Mapping and Assessment Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L HR 612 Objectives • • • • • Understand the fundamentals of competency management Experience the process of competency mapping and profiling Learn the art of customization and institutionalization Aware of the implementation pre-requisites and strategies Understand integration of competency profiling to other HR applications REFERENCE BOOKS The Handbook of Competency Mapping: Understanding. Validation.TMH. Business competencies (SBU specific). 2007 Competency based HRM 360 degree feedback. competency framework – development of personal competency MBA Program Regulations 72 AUTHOR/PUBLICATION Seema Sanghi Ganesh Shermon – Tata Mc Graw Hill Radha R Sharma .Consolidation of checklist. History of competency. Competency versus competence. Data collection instruments for job descriptions. Types of competencies – generic/specific. Why to promote a competency culture. Design and Implementation of competency model: Introduction to Core competencies (Organization wide). Performance versus competency. Stages in design and implementation of competency model – General competency framework. and Competency Profiles.

Job competency profiling. Vertical and horizontal role congruence. Ensure non repetitive tasks in two different roles. competency based performance management. Structure Role Congruence. Difference between development center and assessment center. Case study.framework and matrix. Repertory grid. Vertical & horizontal Role linkages. studying attributes of good performer. elemental competencies. BEI. competency based interviews.Role plays. Studying job. and Value adding. areas of improvement.Functional competency profiling. 360 degree feedback. NonRepetitive. Integration of Competency Based HR systems :Competency based selection. Strategy structure congruence. competency driven careers. what do the assessment centers assess? Design of assessment center. Structured Experiences. Structure Role congruence . Competency Mapping Strategy -Structure Congruence. profiling . and top competencies. and competency linked remuneration. ot her methods of competency assessment . potential appraisal through assessment center. Business Games. Cases Faculty will identify appropriate cases Suggested Schedule of sessions Topic Introduction Competency management framework Design and implementation Com petency Mapping Integration of Competency Based HR systems Total No. Competency profiling . Core competency profiling. assessment center. Competency mapping: Definition and differen ce between competency map. Use of psychometric testing in assessment center. Simulations. Link all the above and position to bring in competitive advantage. and action plan. Competency assessment : Identification of Role competencies. competency mapping. processes. FIRO-B. Ensure core competencies for each task. of Sessions 5 6 7 8 7 33 MBA Program Regulations 73 Class of 2009 . competency driven culture.Each role to be unique. Positioning to bring in competitive advantage. Role competency. and environment. MBTI.

Traffic Confidentiality and Key Distribution. Overview of Information Technology Act Conventional Encryption: Conventional Model. Kinds of risks. Prentice Hall (Pearson Asia) Greenstein & Feinman. risk management and business continuity management Introduction to Communication & Information Security: Security Attacks and Security Services. Modern Information security issues & solutions: Authentication issues. Phising & Phraming. JAMES F.Types. Symmetric & Asymmetric key cryptography. John Wiley & Sons Ltd (Import) (June 23. Elsevier UK US Editions. 1999) S. ii). Classical Encryption Techniques. Simplified Data Encryption Standards (DES). Latha. Trusted Systems Network Security Practice: Issues in online business transactions. Electronic mail security. Information System Security: Intruder. Business Continuity Planning: Business Continuity Planning (BCP). Virus & Worm. iii). Physical Network system security – User authentication. Need for BCP. bio-metric devices. Icfai University Press William Stallings. Authentication Applications. Risk Planning. Cipher Design Principles. Standards. Business Impact Analysis (BIA). Security Requirements on the Internet. Digital signatures & digital signature standards. To understand the key elements of Business Continuity and Risk Management To understand the business continuity planning cycle To understand network security technology and their applications AUTHOR / PUBLICATION JOHN RITTINGHOUSE. Andrew Hiles (Editor). A Model for Internet work Security. Firewalls . web security. Maintenance and Training.Business Continuity & Risk Management Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L IT 601 Objectives i). 2005 Peter Barnes (Editor). Browser based security issues. Importance of information security. Secure Electronic Transactions. Testing. McGraw Hill Hacking – assessing network vulnerabilities. Hacker detection tools & principles. like BS 7799 74 Class of 2009 REFERENCE BOOKS BUSINESS CONTINUITY AND DISASTER RECOVERY FOR INFOSE MANAGERS C The Definitive Handbook of Business Continuity Management Business Continuity Planning Network Security Essentials Applications & Standards Electronic Commerce Detailed Syllabus Risk Management: Introduction. MBA Program Regulations . Business Continuity Management Cycle. Organizing and implementing BCP. RANSOME.

Cases Faculty will identify appropriate cases Suggested Schedule of Session Topic Risk Management Introduction to Communication & information Security Conventional Encryption No. Sessions 6 4 6 9 33 MBA Program Regulations 75 Class of 2009 . Sessions 3 Topic Modern Information security issues & solutions Information System Security Network Security Practice Business Continuity Planning 3 Total 2 No. of. of.

Direct B2B e Markets.McGraw Hill Inc.John Wiley & Sons. Independent e-Markets Strategy e-Procurement: e-Procurement process. Convergence Strategies e-Business Strategy: Enabling Value Chain. Principles of e-Business. e-Business Execution Plan e-Business Design: Overview. Reversing the value chain. Types of e-Business Projects. 2000 Rohner. Steps in eBusiness Design. 2000 Knowledge Building e-Markets: e-Market Models. Inc. Conard Nowikow. Patrick King and Amy Wright . Coalitions or Consortium. Electronic Ordering. the What and the How Frontiers of Electronic Commerce Doing e-Business: Strategies for Thriving in an Electronic Marketplace Executive Guide to e-Business: From Tactics to Strategy Detailed Syllabus Basics of e-Business: Digital Economy. Online Product Selection. Components of eSupply 76 Class of 2009 REFERENCE BOOKS e-Business e-Business: Roadmap for Success The e-Marketplace: Strategies for Success in B2B Commerce Marketing in the Cyber Age: The Why. Kurt . 2000 Raisch. eProcurement Solutions Integrating Supply Chain Management Process: D efinitions.John Wiley & Sons.John-WIley & Sons. Andrew B Addison-Wesley.e-Business Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L IT 602 Objective The course is designed to fulfill the following objectives: i) ii) iii) iv) Understand the strategic opportunities and threats of e-Business Have insight into the viable e-Business models Have experience in analyzing the potential impacts and opportunities of e-Business in a firm or industry Gain insight into the way e-Business influences business strategy and changes the basis for competition AUTHOR / PUBLICATION ICMR Dr Ravi Kalakota and Robinson. MBA Program Regulations . e Business Planning.. Warren D . e-Business Model s. Inc. Marcia Addison-Wesley. 1998 Kalakota. 2000 Taylor. Ravi and Whinston. 2001 Martin V Deise. David .

e-Money Laundering. Sales & Distribution configuration e-Marketing: Database Marketing. Integrated Enterprise Applications. Infrastructure Requirements. Cryptography. Interface & Technology. Cases Faculty will identify appropriate cases Suggested Schedule of Session Topic Basics of e-Business e-Business Strategy e-Business Design e-Markets e-Procurement Integrating Supply Chain Management Process Integrating Enterprise Resource Planning Process Integration of Knowledge Management Process in e-Business Selling Chain Management Process e-Marketing e-CRM Processes and their Integration e-Business Infrastructure e-Business Technologies e-Banking e-Governance m-Commerce e-Business Security Aspects Legal Issues in e-Business Challenges in e-Business Future of e-Business & mCommerce Total No. Regulation & Taxation. Infrastructure. Future of e-Banking. Key Issues & Solutions e-Business Security Aspects: Standards. Business & Technology Drivers. Infrastructure. Digital Currency. Strategies. Electronic Payment System. Overview . Architecture. Integrated Customer Service. Cyber Crimes & Laws. e-Business-Reference-LogicalTechnology -Organizational Architecture e-Business Technologies: e-Business: Enabling Technologies e-Banking: e-Banking Strategies. e -Marketing Strategies. Best Practices Selling Chain Management Process: Definition. risks. Legal Issues in e-Business: Consumer Protection. Public Key Infrastructure. Access m-Commerce: Strategies for m-Commerce. Privacy. Improved Supplier Performance Integration of Knowledge Management Process in e-Business: Architectural Framework for Knowledge Management Processes. Managing relations in e-Supply chain Integrating Enterprise Resource Planning Process: Enterprise Architecture Planning. Lead Time Reduction. Customers.Chain. Challenges & Best Practices e-Business Infrastructure: Data Integration Middleware. Future of e-Business & m -Commerce: Global Reach. Software Piracy. of..Channel Conflicts. Challenges in e-Business: Technological Challenges. Pricing Collaboration e-CRM Processes and their Integration: Definition of e-CRM. Mobile Payment. Key Issues & Challenges. Sessions 2 3 2 2 2 1 1 1 2 2 2 1 2 2 1 2 1 1 1 2 33 MBA Program Regulations 77 Class of 2009 . Technologies. Other Challenges . Digital Certificates. Key Issues & Solutions. Authentication. e-Governance: Overview. Key Benefits. Building Microbrands. Payment Clearing. Security.

Prototype . methods and tools . Communication.Prentice-Hall. Course also aims at exposing the students to various models and standard of software industry. skills and deployment).W5HH Principle.Process based estimation .4 GLs. – Product. Project Estimation: Estimation . 5e Fundamentals of Software Engineering. V model concurrent .Component based development model . Costing.Process.Risk identification .Software sizing Problem based estimation .Applications .Task network .RAD Evolutionary .Resources .Models of estimation Decomposition techniques .incremental.4 Ps – People (stakeholders. Issue Management and Reviews).Process control.Function oriented MBA Program Regulations 78 AUTHOR / PUBLICATION Roger S Pressman .R MMM and RMMM plan.Scheduling - Class of 2009 .Statistical control . spiral.FP based estimation .People and effort . Project Management: Project management spectrum .Prentice-Hall. Course aims at training the students in software project planning techniques.Metrics for Software quality Integration of metrics in process . 6e Software Engineering Concepts Software Engineering Theory and Practice Detailed Syllabus Product and Process: Role of Software Software characteristics .Metrics Indication.Selecting SE tasks Refinement .Risk projection . Introduction to PMI guidelines.Empirical models Putnam’s model .Addison Wesley Richard E Fairley . Project scheduling & Tracking: Reasons for late delivery . India Ian Sommerville .Formal methods model . 5e Software Engineering Economics Software Engineering.Project metrics Software measurement .Software Engineering & Quality Management Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L IT 603 Objective Aim of this course is to provide conceptual inputs in understanding software engineering principles and practices.Tata McGraw-Hill Lawrence Pfleeger .Task set for software projects . Process and Project (Budgeting. India Bary W Bochm . pitfalls and approaches) .Pearson metrics .Make / buy decision Risk Analysis and Management: Software risks .Software scope .McGraw-Hill International Edition Carlo Ghezzi. Mehdi Jazayeri & Dino Mandrioli .Software process models Classical model (waterfall) .Generic view Process models .Important issues . Process metrics .Risk refinement . REFERENCE BOOKS Software Engineering : A Practitioners Approach. testing and implementation. quality assurance. Software Metrics: Measures . key resources. Change management.Project planning objectives .Principles of software project scheduling .Myths .Strategies .

Quality reviews FTRs .System modeling. bottom up.Quality control .Principles .Strategic issues . System Engineering: System definition Requirement engineering .Cost of quality Software quality assurance .Quality concepts . regression. Software Testing Techniques: Fundamentals Objectives .Strategies .Statistical SWQA .Test case design . Software Testing and Strategies: Strategic approach . security.Tacking program for an OO project.SQA Plan.Change control Configuration audit . Software Configuration Management (SCM): Software configuration management Identification of objects in SCM .Error tracking .Software reliability – Quality standards (ISO/CMM/9126) .Basis path testing Control structure testing .Unit testing . smoke testing Comments & Documentation .Alpha.Block box testing Specialized testing.Organizing for testing .Timeline charts .Top down.Verification validation .Status reporting . stress.OO Estimating and scheduling . Beta testing .Project plan. of Sessions 2 5 2 2 2 4 4 2 1 2 3 2 2 33 MBA Program Regulations 79 Class of 2009 .Integration testing .Version control .Validation testing . OO testing Cases: Real life Software project management experiences Suggested Schedule of Session Topic Product and Process Project Management Software Metrics Project Estimation Risk Analysis and Management Project Scheduling & Tracking Quality Assurance Software Configuration Management System Engineering Software Testing Techniques Software Testing and Strategies OO SE Cases Total No. performance testing Debugging. Introduction to PMI Project Life Cycle guidelines (using MS Project) Quality Assurance: SQA strategy .Consideration and procedures .Systems testing Recovery.SCM audit.EV Analysis .Criteria for completion .OO Project metrics and estimation .Testability .SCM process . OOSE: Management of OO Software projects Common process frameworks .White box testing .Tracking schedule .

Decision trees. PrototypeTools for systems development. Prototyping: Purpose . Methods of project review and selection Preliminary investigation Requirement Analysis: What is requirement determination and analysis Fact finding techniques Interview. stores and entities Contents of data dictionary .Tools .DFD development and advantages – Data dictionary –Data Elements. MBA Program Regulations 80 Class of 2009 . Case Tools: Role & benefits .Project proposals – Sources.Steps in prototype methods . structured analysis. Documenting data flows. questionnaires.Recording of data descriptions. Review and selection. McGraw Hill Ali Bharami – Tata McGrawHill Gary B Shelly. Process design. L Bently and K Dittman – Tata McGrawHill SRS as a “to be” process System Structured Analysis: Concept and components . Managing Business Application Development: Project Initiation.Rationale . Users System development strategies . This course provides the students with basic understanding of Business Systems.Dataflow strategy . Process Improvements and implementation of Business Applications. Thomas J Cashman and Harry J Rosenblatt –Thomson J Whitten.Advantages disadvantages of case tools Syste m Design: Objectives of design – Design specification and features Output Design: Objectives .System Analysis and Design Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L IT 604 Objective This course aims at giving necessary insights into Business Pr ocess Analysis.Integration of tools – Using tools like MS Visio. Decision tables.DFDs .Strategies. record review. Information systems .Data flow analysis .Uses . REFERENCE BOOKS Analysis and Design of Information Systems OO Systems Development System analysis and Design System analysis and Design methods AUTHOR / PUBLICATION James A Seinn.Categories Components .and Process analysis and design.SDLC.Key output questions. Structured English. Design of printed & display output & best practices Detailed Syllabus Overview of Information Development: Need & Scope of SAD Computer system concepts. observation Tools for documenting procedures and decisions . Business system concepts.

security Quality Assurance.Why modeling Introduction to UML .Attributes . Object Oriented Systems Development Life Cycle: Software Development Process – OO Systems Development .Prototyping Implementation .Behavior Messages .Classes . Testing strategies . OOAD Overview of OO Systems: OO Systems.Collaboration diagram - UML state chart diagrams .Ram baugh – Booch Jacobson. Objects . Implementation – Conversion and Training.Use case diagram – UML dynamic modeling .Object Oriented Analysis .Test data.OO Design . Methodology & Modeling: Introduction Some OO Methodologics .UML activity diagram .Design of source document & best practices.Deployment diagram.Relationships and Associations. Cases Faculty will identify appropriate cases Suggested Schedule of Sessions Topic Overview of Information Sy stem Development Managing Business Application Development Requirement Analysis Structured Analysis Prototyping Case Tools (use of Visio) System Design File and Database Design Quality Assurance.Reusability.Object orientation.Interaction diagrams Sequence diagram .UML Diagram . Implementation Overview of OO Systems Object Oriented Systems Development Life Cycle Methodologies & Modeling UML (including lab) Total No. Online Syste Design: Work Artifacts m File and Data Base Design: Overview of file and database design . of Sessions 1 2 4 4 1 3 2 2 1 2 2 2 7 33 MBA Program Regulations 81 Class of 2009 .Input Design: Objectives .Encapsulation – InheritancePolymorphism .Component diagram . Development methodology . System Testing. UML: Static dynamic models . System testing and Implementation: – Functional Testing.Backup and Recovery – Resilience – High availability – mirroring .implementation diagram .UML Class diagram . System audit.

The Indian Contract Services Market: Contact centers. service level management for finance KPOs etc.g. Service Desk management: Types of Service Desks. In addition. Setup of Medical Transcription. Future of Indian contact center market. GIS. Animation. groupware. Online Training based on NASSCOMs Report. Value Proposition.Example SLAs for various outsourced services e. Market size. Basics of IT services management skill-set is imparted through this course. Market Segmentation. Engineering and Design Services. The Indian IT Enabled Services Market: The Indian IT-Enabled outsourcing market: Existing size. Key benefits of IT-enabled outsourcing. Software Technologies & Frameworks: Introduction to Relevant Internet & Web Applications for ITES. will be imparted for specific and predominant domains. On line Training: Business Process Outsourcing. benefits and demerits of each type. Customers for MT units Back Office Operations. Project Work: Project on Back Office Operations. Market size. Content development and animation.g. Animation.excerpts ITES Case Studies from wipro/ Infosys/ IBM etc.how to develop good SLApenalty clauses – performance clauses – templates of SLAs . Engineering & Design Services. IP telephony. Market Processes. GIS Services. domain specific skills e. Service Level Management and SLA : resources from the Internet Detailed Syllabus Global Outsourcing Market on a growth path: Introduction. VoIP. Evolution of ITES. Project Work: Project on Indian Contract Services Market based on NASSCOMs Report. Engg & Design Svcs. GIS.IT Enabled Services Program : MBA Credit : 3 Course Code : SL IT 605 Objective The Student shall develop the skills to understand the process involved in ITES and learn the management skills for ITES Projects. suitability of a particular type to a specific business context Service level agreements: What are the components. Key Drivers of ITES. REFERENCE BOOKS Nasscom’s Handbook on IT Enabled Services MGI (McKinsey Global) reports 2006 and 2007. SOAP. financial reporting Class of 2009 . BizTalk servers The Medical Transcription Market: Market MBA Program Regulations 82 Class of : 2009 Sessions : 33 AUTHOR / PUBLICATION Nasscom MGI Processes. Voice over IP. SMTP.

Building Success strategies for in-house ITES & 3rd party providers. Training. Benchmarking quality & Performance. GIS. of.Service Level Management: Process metricshow to design – how to capture data on process metrics – how to monitor – SLM software / workbenches – SLM reports – workflows for SLM Project work: SLA design for any domainspecific services – role plays Disaster Recovery Strategies: Importance & General Strategies for organizing Disaster Recovery. of. Incentive Plan. Cases Faculty will identify appropriate cases Suggested Schedule of Session Topic Global Outsourcing Market on a growth path No. Animation. Quality Focus. Sessions 1 Topic The Indian IT Enabled Services Market The Indian Contract Services Market Software Technologies & Frameworks The Medical Transcription Market Back Office Operations. Business Impact of a Disaster. Balance of Rewards. Business Models Driving IT Enabled Service: In-house/Captive centers. Third Party Services providers. Engineering and Design Services. India's Challenge in the IT Enabled Services space HR and Quality Issues in IT Enabled Services: HR in ITES. Challenges Facing the Indian IT Enabled Outsourcing Market: Perspective. Sessions 2 2 3 2 1 3 4 3 2 4 2 2 2 33 MBA Program Regulations 83 Class of 2009 . On line Training Service Desk management Service Level agreements Service level management Disaster Recovery Strategies Business Models Driving IT Enabled Service India 's Challenge in the IT Enabled Services space HR and Quality Issues in IT Enabled Services Challenges Facing the Indian IT Enabled Outsourcing Market Total No. Action Plan for India. Employee Value Proposition. Supply & Demand side.

Relational Database Management Systems Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L IT 606 Objective The course aims to provide the basic knowledge of concepts. IN.SAVEPOINT . Distributed D atabase Management S ystems: Class of 2009 .distinct clause . REFERENCE BOOKS Database systems Database System Concepts.WHERE clause MBA Program Regulations 84 AUTHOR / PUBLICATION Rob. NOT). The Relational Database Model: A logical view of data – keys – Integrity rules – relational database operators – relationships within the relational database – data redundancy-indexes Entity Relationship Modeling: Basic Modeling concepts – Degrees of data abstraction – Entity Relationship model converting an E-R model into a database structure.Integrity Constraints ALTER table .logical operators (AND. Korth.Group functions . Thomson publishers Abraham Silberschatz. AND. Normalization: Database tables and Normalization – Normalization and database design . design and implementation issues in database systems.Pearson Education Ivan Bayross BPB publication Relational Operators . It takes Oracle or Microsoft RDBMS software to explain the concepts. Sudarshan Mc-Graw Hill Ramakrishnan. MINUS) .ROLLBACK Concurrency control – Locks – database level – table level – page level – row level .COMMIT .DROP table – D M L: INSERT rows . Prescott . security and administration. Transaction Management and Concurrency Control : What is a transaction – Properties – Transaction management with SQL .Sub Queries DDL: CREATE table . SQL operators (BE TWEEN.UPDATE existing rows .String functions . Henry F. Gehrke Mc Graw Hill Jeffrey Hoofer.HAVING clause. S. Coronel.Handling of NULL values . 4e Database Management systems Modern database management systems SQL.DELETE rows Views – Introduction to Procedural SQLTriggers – stored procedures & functions.PL/SQL Programming language of Oracle Detailed Syllabus File S ystems and Databases: Introducing the database – files and file systems – database systems – Introduction to database models – database models and the Internet. INTERSECTION.Conversion Functions . It provides concepts of client server architecture and introduces advanced topics in databases systems. Mary B.higher level normal forms – Denormalization. Structured Query Language: SELECT statement .Date functions .GROUP BY clause .Numeric Functions . LIKE) . OR. Joining Tables SET Operators (UNION.field level database recovery management.ORDER BY clause .

Object Oriented D atabases: Object oriented concepts – features of an object oriented DBMS – How object orientation affects database design – advantage and disadvantage of OODBMS Web Based Databases: Two-tier architecture Vs three-tier architecture – advantages and disadvantages the web as a database platform – approaches for integrating databases into the web environments – effect of http and XML on web . of Sessions 2 2 5 3 6 3 1 1 3 3 2 2 33 Case Studies Faculty may identify suitable case studies on ER modeling. REVOKE on views and integrity constraints . Client S erver S ystems: Client/server systems need – evolution – managerial expectations – client/server architectureclient/server databases – client/server architecture styles – client / server implementation issues – Backend database connection to front end application like Visual Basic. Client-server systems and Object -oriented databases. and the implementation of the entire application using SQL and other development tools such as Java servlets or JSP/ASP etc. and Oracle or Microsoft RDBMS software t o design and develop database tables. The project could involve the design of a schema for a realistic application. Introduction to procedural Transaction management and concurrency control Distributed database management systems Client server systems Object oriented databases Web based databases Database security and administration Total No. Normalization.Views.Data as a corporate asset – The evolution of database administration function – The DBA’s managerial role – The DBA’s technical role. The assignments are to get students familiar with using databases. MS Visio to draw and develop E-R models.Evolution – distributed processing and distributed databases – distributed database management systems – DDBMS components – Levels of data and process distribution. Class Room Examples Faculty may identify appropriate examples covering the topics like: • • • • • • • Database design Development Querying Procedure SQL Transaction Management Concurrency Control Database Administration Lab Sessions There will be lab se ssions to have hands -on experience with the software: i. REVOKE – GRANT. ii. MBA Program Regulations 85 Class of 2009 .DBMS integration. running queries and using application development tools. Database Security and Administration : Database security – Access control – GRANT. Assignments / Project The course will be supplemented by assignments and a project. Cases Faculty will identify appropriate cases Suggested Schedule of Sessions Topic File systems and databases The relational database model Entity relationship modeling Normalization Structured query language up to DML commands Structured query language .

Class of 2009 .com http://www. data mining & OLAP http://www.sidadelman. Tata McGraw Hill. 2004 between DWH and OLTP-based DBMS environments – analytical requirements to be supported by DWH. marketing and applications. Alex Berson.com http://www.com Detailed Syllabus Introduction to Data warehousing: Limitations of DBMS in specific business contexts – Data redundancy – difference MBA Program Regulations 86 AUTHOR / PUBLICATION Soumendra Mohanty.ralphkimball. Morgan Kaufman Publication Jeffrey Hoofer . in banking / financial services or retail / hospitality etc. Prescott Pearson Education Sam Anahory & Dennis Murray – Addison Wesley publishers 2003 George M.com http://www.com http://www. Development and best practices Data warehousing fundamentals The Data warehouse Life cycle tool kit DW and BI for e-Commerce Modern database management systems Data warehousing in the real world Modern data mining warehousing.dmreview.datawarehousing.Data Warehousing Program Credit Course Code : MBA : 3 : S L IT 607 Class of : 2009 Sessions : 33 Objective The objective of the course is to enable the management students Equip with the skills and knowledge necessary for Business Analysts / consultants / IT solutions marketing positions in the industry in general and IT solutions / analytics companies in specific or functional domain analytics in specific e.need for multi-dimensional modeling. Steven L Shaffer. Pearson education 2003 Course notes from SAS. • • Expose to any data warehousing solutions for hands on experience in building a data warehouse.Marakas.inmoncif. mining and visualization Building a DW using SAS/Warehouse administrator Data warehousing. Wiley Publishers 2003 Ralph Kimball. Focus on developing applications and analytics skills for DWH project consulting. Mary B. Tata Mcgraw Hill. Wiley Publishers 2003 Alan R Simon. 2006 Paulraj Ponnaiah. REFERENCE BOOKS Data Warehousing: Design. hence the course is NOT to be perceived as a product-specific training program-type.g.

Transform and Loading Process Meta data management. type II. type II changes Meta Data Management: Meta data – categorizing – value proposition – management strategies – Management practices – Management reference architecture. incremental? – Business requirements definition – Process framework.ORDER BY clause .Numeric Functions . Hospital application Building a DW: Creating warehouse environment – Building the data warehouse – Defining the ETL process – Trends and Guest lecture Cases Faculty will identify appropriate cases Suggested Schedule of Sessions Topic Introduction to Data warehousing + SQ L Data warehouse architecture and development process Data warehouse design and dimensional modeling Extract.GROUP BY clause . MOLAP. HOLAP Models Data Warehouse Applications: CRM. Testing a DW application OLAP Data warehouse applications Building a DW Current trends and guest lecture Total No. INTERSECTION. Banking sector. Extract. Joining TablesSET Operators (UNION.Date functions .WHERE clause Relational Operators .Slowly changing dimensions – Rapidly changing dimensions. Change capture mechanisms: type I. Data Warehouse Design: Defining dimensional model –need for de-normalization –identifying facts in data and dimensionsdifferent options for dimensional modeling – star schema – snow-flake schemaDetailed Dimensional M odeling: Granularity of facts – additive facts – FD of data – Helper tables – Implementing M-M relationships between fact and dimension tables – dimension hierarchies .Handling of NULL values . LIKE). Transform and Loading Process: Extract processing – interface processing – Load into staging – Transform – Load process – post load processing – Generic warehouse population functions. SQL operators (BETWEEN .Integrity Constraints ALTER table . Understanding Multidimensional data – architecture .Sub Queries DDL: CREATE table . NOT). SCM.distinct clause . ROLAP. Insurance sector. Multidimensional views of relational data .String functions .HAVING clause. MINUS) . Data explosion. of Sessions 5 4 5 3 3 1 2 4 4 2 33 MBA Program Regulations 87 Class of 2009 .Big-bang Vs.Conversion Functions. IN.DROP table – DML: INSERT rows .logical operators (AND.DELETE rows DWH Architecture: the layered approach – benefits of layered approach – data staging – functions of each layer Data Warehouse Development Process: Developing the business case for DWH eliciting client requirements from analyzing queries and reporting requirements – statistical methods – developing a technical blueprint – DW development life cycle – DW development Methodologies.Group functions .Structured Query language: SELECT statement . data marts. Data Marts: What are data marts – how are they linked to DWH – business relevance of data marts – examples Testi ng a DW application: Testing terminologies – DW project life cycle and testing work stream OLAP: OLAP – Definition – Terminology. data Scarcity and data explosion. Integrated relational OLAP. Retail banking Industry case study.AND. OR. Physical multidimensional databases .UPDATE existing rows .

.2005 David Hand. Classification : Introduction to classification – Distance based algorithms – Decision tree based algorithms – Neural network based algorithms – Rule based algorithms .Data Mining Program : MBA Credit : 3 Course Code : SL IT 608 Objective The course aims to provide • • • • Concepts and theories of data mining.ARIMA Models – (AR Process . Data Mining Issues – Security and society – user interface – methods – performance . web.Stationarity non stationarity Exponential Smoothing . Association Rules: Basic terminology – Apriori algorithm – Sampling algorithm Partitioning algorithm – Parallel and distributed algorithms – Comparing algorithms. University Press. Provides hands on experience on SAS data mining tool “SAS Enterprise Miner”. healthcare etc.Moving Average Process . Understanding of mining complex data such as text. PHI 2004 JIAWEI Han.thearling. Clustering: Introduction to cluster analysis – requirements of cluster analysis – Types of data – partitioning method – partitioning in large database – Hierarchical method – Density based method – Grid based method – Model based method .Concept of odds ratio .Wald’s confidence interval and construction – concept of Cordant discordant and tied pairs Basic concepts of logistic regression . Data mining tasks and their utilization in few sectors like banking. Pearson Education. 2003 Class of : 2009 Sessions : 33 MBA Program Regulations 88 Class of 2009 . REFERENCE BOOKS Data Mining concepts Data mining techniques Principles of Data mining Data Mining concepts & Techniques Data mining technique Data mining introductory & advanced topics http:// www. Morgan Kaufmann 2001 Michel Berry. Wiley dreamtech. and multimedia data.com http://www.ARMA Process .Logistic AUTHOR / PUBLICATION Han Jiawei and Kamber. Data Preprocessing: Data Difficulties – Data organization – errors – outliers – Missing Values – Sampling – Dimension reduction. AK Pujari.Box Jenkins Methodology ) Logistic Regression. Time Series Forecasting.com Detailed Syllabus Introduction: What is data mining – data sources– process – tasks.techniques – Process models – applications. 2005 Margaret H Dunham.kdnuggets.Association rules.

Multimedia Data Mining: Multimedia data mining overview – MM data types and characteristics – Types of multimedia data mining – Image mining – sequence data mining – audio data mining –video data mining.conducting initial data exploration. of Sessions 2 3 3 3 3 3 3 2 1 1 3 1 5 33 Current Trends Project MBA Program Regulations 89 Class of 2009 .setting up projects and diagrams . Cases and Exercises • Faculty will identify relevant Cases and Exercises Suggested Schedule of Sessions Topic Introduction to data mining Data Preprocessing Classi ication f Clustering Association rules Time Series Logistic Regression Text mining Web mining Multimedia data mining Introduction to SAS Enterprise Miner Current Trends Project Total No. Introduction to SAS Enterprise Miner: Tools available in Enterprise Miner .regression with only one categorical variable Logistic regression and contingency table analysis . Web Mining: Web mining overview – task and characteristics – Web mining issues – Web mining software – Web mining taxonomy – Web content mining – Web usage Mining – Web structure Mining.Information retrieval method– Information extraction method.Logistic regression for combination of categorical and continuous independent variables – Stepwise backward and forward regression methods in multivariate logistic regression Comparison of logistic regression and discriminant analysis Text Mining: Text mining overview – Usage of text mining – Text data bases – text characteristics – Text mining – Process – applications – methods .exploring the workspace components .

Data partition into Training. Use of Histogram and Box Plots.Hair.Applications of data mining – Concept of Learning. To equip the students with skills to perform data analysis and conclusions independently with special focus on Data Mining (DM) applications with SAS . Handling missing values.F.John Wiley & Sons. 2 Ed.Logistic regression and contingency table analysis . 2004. Analytical Intelligence. 1996 Tabachnick B. Sharma Subhash . Black W. discordant and tied pairs Basic concepts of logistic regression Logistic regression with only one categorical variable .Allyn & Bacon.absence of correlated errors Important issues in data screening . Pearson Education. Testing for normality using Q-Q Plots . Residual analysis – Generalized linear models – . autocor relation & Multicollinearity – Identification and solutions .G. Power transformations. Knowledge discovery.L. validation and testing SAS Programming: Basics of Programming Data input through programming . kurtosis. & Fidell L.C .S . Enterprise Intelligence Examining Data using SAS: Basic Statistical concepts of measures of central tendency variance. Anderson R.Complete examples of data screening – Outlier analysis MBA Program Regulations 90 Class of 2009 . 2003. Sales. and Customer Relationship Management Applied Multivariate Techniques Using Multivariate Statistics’ Multivariate Data AUTHOR / PUBLICATION Berry and Linoff .BLUE Assessing individual variables Vs variate Normality – Heteroscedasticity.E. Tatham R. Testing the assumptions of multivariate analysis. Outlier detection. REFERENCE BOOKS Data Mining Techniques: For Marketing. 1996.Logistic regression for combination of categorical and continuous independent variables – Stepwise backward and forward regression methods in multivariate logistic regression Comparison of logistic regression and discriminant analysis Detailed Syllabus Introduction to Business IntelligenceApplications in Marketing and Customer Relationship Management: A Statistical perspective of Data Mining .Data Steps and Proc steps Simple SAS Programming – Construction of charts and plots using SAS steps Logistic Regression: Concept of odds ratio Wald’s confidence interval and construction – Concept of Concordant.Wiley Computer Publishing.. Hair J.Business Intelligence Program Credit : MBA : 3 Class of : 2009 Sessions : 33 Course Code : S L IT 609 Objective • • To provide concepts & techniques of Data Mining Analysis Tools (DMAT) which are different from various statistical techniques.. skewness.Tasks performed with data mining .

Calculating Lift .Lessons Learned Association Algorithms: Concept of support confidence lift and gain Defining Market Basket Analysis .ARIMA Models – (AR Process .Grow ing a decision tree .Clustering Product Usage .Calculating Confidence .The Negative Rule .Choosing the Right Set of Items .Number of Outputs .Alternate representations for decision trees .Back Propagation Heuristics for using Feed-Forward Back Propagation Networks .Decision Trees: Introduction .Moving Average Process .concept of logworth – algorithms chaid & cart importance of variable selection Test for choosing the best split – Pruning Extracting rules from trees .Order Characteristic .Item Popularity Tracking Marketing Inventories .Actionable Rules .Coverage of Values for All Features .Number of Features .Interpreting the results . Cases Faculty will identify appropriate cases Suggested Schedule of Sessions Topic Introduction to BI Examining Data (Enterprise Guide) Exercises on Examining Data SAS Programming Logistic Regression Exercises on LR Decision Trees (DT) (Enterprise Miner) Exercise on DT Time Series Forecasting (TSFS) Exercise on Time Series Forecasting Artificial Neural Networks Exercise on ANN Association Rules Exercise on Association Rules Real life business applications of BI Total No of Sessions 2 3 2 4 2 2 3 2 3 1 3 2 2 1 1 33 MBA Program Regulations 91 Class of 2009 .Decision trees in practice.Choosing the Training Set .Three Levels of Market Basket Data .Generating Rules From All the Data .Student projects. Discrete (Integer) Values .Real Estate Appraisal – Concept of a link function Neural Networks for Directed data Mining Neural Net .ARMA Process .Features with categorical values Other Types of Features .Trivial Rules .The Unit of a Neural Network Feed-Forward Neural Networks .Features with Continuous Values Features with Ordered.Neural Networks for Time series Example: Finding Clusters . Real life business applications of Business Intelligence .Virtual Items Go Beyond the Product Hierarchies .Data Quality Anonymous Versus Identified .Preparing the Data .Box Jenkins Methodology ) Artificial Neural Networks: History .Inexplicable Rules Building Association Rules .Size of Training Set .Product Hierarchies Help to Generalize Items .Association Rules .The Problem of Big Data. Time Series Forecasting: Stationarity non stationarity Exponential Smoothing .

intermediaries. the virtual value chain limits in the use of information. industrial society. site considerations. nature of service sector. Layout. estimation of geographic demand. breaking the rules. post industrial society. REFERENCE BOOKS Service Management Service Management and Operations AUTHOR / PUBLICATION James A Fitzsimmons and Mona J Fitzsimmons. role of service manager The nature of services: service classification. scope of service quality.Encounter Dominated by the Service Organization. strategic positioning process structure. training. Walk Through-Audit. taxonomy or service design. Pearson Education Richard Metters. saturation marketing. measuring service quality. stages of economic developmentpre-industrial society. The Service Package. McGraw Hill Cengiz Haksever. process flowcharting. empowerment. generic approaches to service service through process system The supporting facility: Design. Vehicle routing. classifying services for strategic insights. the service profit chain Service facility location: location considerations. the customer as co-producer. competitive service strategies. understanding the competitive environment of services. Ba render.expectations and attitudes. algorithm Service Operations Management Detailed Syllabus Role of services in an economy: economic evolution. creating a customer service orientation. Roberta S rry Russell and Robert G Mudrick. the customer. The service delivery system: blueprinting. facility location techniques. winning customers in the marketplace Services and information technology: technological innovations in services.selection. quality 92 Class of 2009 MBA Program Regulations . substitution of communication for transportation Service quality: defining service quality. environment psychology and orientation. Contact Personnel-Dominated Encounter.competitive clustering. the competitive role of information in services. contact personnel. distinctive characteristics of service operations.Service Operations Management Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L OM 601 Objective The objective of this course is to provide students with tools and techniques to manage operations of service organizations.culture. The Walk-Through -Audit as a Diagnostic Tool The service encounter: the service encounter triad.SERVQUAL. the service organization. Thompson-South design. Kathryn King – Matters and Madeleine Pullman. Customer-Dominated Encounter.CW unconstrained and constrained. benchmarking. an open view of services Service strategy: the strategic service concept.

partitioning demand. The DEA model. cross training employees. finite. Cases: Faculty will identify appropriate cases. Yield management and its applications. creating adjustable capacity. sharing capacity. Poka Yoke. distinctive competence achieved. using weekly workshift scheduling with days off constraints. tools for achieving service quality. constraints. continual improvement as part of the service organization culture. Suggested Schedule of Sessions Topic Role of services in an economy The nature of services Service strategy Services and information technology The service delivery system The supporting facility The service encounter Service facility location Service quality Managing queues Managing capacity and demand Productivity and quality improvement Total No. of Sessions 1 2 2 2 4 2 2 4 3 4 4 3 33 MBA Program Regulations 93 Class of 2009 .definition of variables. scheduling part-time tellers at a drive-in bank. the psychology waiting. Taguchi methods. promoting of-peak demand.using daily workshift scheduling. world class service delivery. using part tie employees. offering price incentives.service by design. Deming’s 14 point program unconditional service guarantee Malcolm Baldrige quality award Managing queues: queuing systems. Productivity and quality improvement: Stages in service firm competitivenessavailable for service. Data envelopment analysis: measuring service productivity. objective function.quality improvement to achieve zero defects. Strategies for managing supply.incorporating quality in the service package.inventory and waiting line analogy. using reservation systems and handling the overbooking problem. quality function deployment. programs for service quality assurance. developing complementary services. Making continual improvement a competitive strategy .queue M/M/1 model M/G/1 model. DEA and strategic planning. increasing customer participation. journeyman. achieving service quality. the economics of waiting essential features of queuing systems standard M/M/1 model. Managing capacity and demand: strategies for managing demand. management implications.cost of quality.

Employee Involvement. Crosby. Leadership. Pre-requisite for TQM: Quality Orientation. Role of BPR. Applications of QFD Quality by Design: Production and Product Development Tools. SQC/SPC Techniques: Control Charts for Variables and Attributes. Continual improvement/ Kaizen program. developing. DRM. Quality circles. Dimension of Quality. Role of ISO9000 QMS. Cases: Faculty will identify appropriate cases. Process capab ility studies.Pearson Education-Asia Juran and Gryna-Tata McGraw Hill Robert and Flood Benchmarking. Bench Marking: Evolution. Translating Customer needs into Requirements (Kano model) using customer complaints. controlling and improving the sourcing. models and best practices for designing. Organizing for Quality. Definition. FTA. Six Sigma Approaches. Measuring quality costs. FMEA. Pokayoke. Linking with strategic quality management process. Taguchi methods. Design Review. Philosophy of TQM: Philosophies of Deming. Evolution of TQM. TQM implementation. transformation and delivery processes and systems for goods and services REFERENCE BOOKS Total Quality Management Quality Planning and Analysis Beyond TQM Detailed Syllabus Introduction: Concept of quality. Issues in bench marking Tools of TQM: Management tools. Customer Focus and Satisfaction: Meeting Customer Needs and Expectations. Costs of Quality. Juran and Taguchi. Components of TQM. Force field analysis. PDSA cycle. This course introduces the concepts. Suggested Schedule of Sessions No. Strategic Quality Management: Principles of quality management. Design of Experiments. Process of AUTHOR / PUBLICATION Besterfield . of Sessions Introduction 2 Customer Focus and Satisfaction 2 Philosophy of TQM 4 Pre-requisite for TQM 3 SQC/SPC Techniques 4 Quality Function Deployment (QFD): 2 Quality by Design 4 Bench Marking 2 Tools of TQM 3 Strategic Quality Management 4 Case studies in TQM 3 Total 33 Topic 94 Class of 2009 MBA Program Regulations . Understanding Current performance. Criteria for Malcom Balrige Quality Award. planning. Voice of customers. Types of benchmarking. Acceptance sampling. managing. Seven tools of SQC Quality Function Deployment (QFD): Building a House of Quality. Developing Quality Culture.TQM & Six Sigma Quality Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L OM 602 Objective The objective of this course is to develop an integrative perspective for achieving operational excellence. Orthogonal Arrays. and 5S Principles.

simplex methods. Barry Render. New Delhi. Solution by graphical methods. Duality of LP and its interpretation. Solving basic problems. 2001 Richard I Levin. Hamdy A Taha. Analyzing and defining the problem. REFERENCE BOOKS Operations Research Quantitative Approaches to Management AUTHOR / PUBLICATION A Ravindran. Applications of LP Transportation and Assignment problems: VAM method. developing. Thompson-SouthWestern. Dual simplex methods. Waiting lines: Characteristics of a queuing system.Operations Research Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : SL OM 603 Objective The objective of this course is to develop an integrative perspective for achieving operational excellence. Special cases of LP. Dynamic. Traveling salesman problem. Applications in operations management Game theory: 2 Person zero sum games. Branch and Bound method. Checking for optimally using MBA Program Regulations 95 Class of 2009 . managing. goal and non linear programming: Types of problems. This course introduces the concepts. Singapore.Prentice Hall of India Private Limited. Saddle point. Joel P Stinson. 2003. Prentice Hall of India. Everette S Gardner. New Delhi. controlling and improving the sourcing. Single and multiple channel. David R Anderson. Hungarian method for assignment problem. Queue models with Poisson arrival and exponential service times Quantitative Analysis for Management Management Science/Operations Research Operations Research An Introduction to Management Science Detailed Syllabus Introduction: Quantitative approach to management decision making. 2003. MODI method. Integer. transformation and delivery processes and systems for goods and services. New York. Don T Philips and James J Solberg. John Wiley & Sons. 2003. 2003 Peter C Bell. Unbalanced problem and degeneracy. Dennis J Sweeney and Thomas A Williams. Graphical solution. Ralph M. planning. Selecting the inputs and putting the model to work. Mixes strategies use of dominance rules. Typical applications of OR Linear Programming: Formulating maximization/ minimization problems. David S Rubin. Thompson: South-Western. Developing a model. Post optimality/ sensitivity analysis. models and best practices for designing. 1992. Eighth Edition. Arrival and service patterns. McGraw Hill. Stair .

Equilibrium conditions. Uses of Markov analysis. Using random numbers. Prediction of market shares for future periods. Case examples or Caselets: On application of OR techniques. Suggested Schedule of Sessions Topic Introduction Linear Programming Transportation and Assignment problems Integer. Dynamic. Simple probabilistic models for assets which fails suddenly and completely. Markov Analysis: Brand switching analysis. of Sessions 1 6 4 4 3 3 3 3 3 3 33 MBA Program Regulations 96 Class of 2009 . Goal and Nonlinear programming Game theory Waiting lines Simulation Modeling Replacement models Markov Analysis Case examples or Caselets Total No. Replacement of assets that deteriorate with time. Applications in inventory analysis. Maintenance and finance areas. Determination of economic life using present value factors. Replacement models: Types of replacement problems. Waiting lines.Simulation Modeling: Monte Carlo simulation.

Organizational issues.Value strategy.Developments and recent events . Detailed Syllabus Introduction: Introduction – new economy and new business models-The value chain – integrated demand and supply chainsOperations strategy – profile and definitions.Operations Strategy Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L OM 604 Objective The objective of the course is to impart an understanding of the issues related to Operations as a Strategic element in a Business organization. MBA Program Regulations 97 Class of 2009 . differences and directions . The course therefore defines value. Value based organization: The value chain approach .Value positioning and competitive advantage strategies .organization profile -The value chain processes. AUTHOR / PUBLICATION David Walters. Perspectives of value: Approaches to define value-A customer value model.Value chain . Palgrave Macmilllan publishers Strategic and operational characteristics and components: The generic approach . The essence of operations is to deliver value to a customer. activities and decisions.Performance planning and measurement in the value chain Value chain planning and control.The future – some directives for future. Emerging characteristics of value and value creation and delivery: A time of change-Value creation and delivery. Configuring the value chain: Concepts and issues for the future . characteristics. Cases: Faculty will identify appropriate cases. how the value is to be delivered and how to design operations in order to deliver value.Value chain decisions and processes.The value chain perspective . A conceptual model to a value strategy model: Value based organization – The growth of flexible response and virtual organizations Historical perspective of value . REFERENCE BOOKS Operations Strategy.Positioning: The value proposition.Intra and Inter organizational processes .The generic value chain -Key issues and questions for value chain decisions -Adding value in a value chain – emphasis on adding value to the customer . Managing customer value and value proposition: Customer value model Components of customer value . Value as a business concept: Revisiting basic concepts-Value strategy decisions – strategic effectiveness and operational strategy. Supply chains and value chains: Definitions.The value delivery gap . Value strategy and value operations: A framework for integrating value strategy and value production .

Suggested Schedule of Sessions Topic Topic Introduction Emerging characteristics of value and value creation and delivery Perspectives of value Value as a business concept Value based organization – The growth of flexible response and virtual organizations No. of Sessions 1 2 3 3 3 Supply chains and value chains Value based organization Strategic and operational characteristics and components Managing customer value and value proposition Value strategy and value operations Configuring the value chain Total No. of Sessions 4 3 4 3 4 3 33 MBA Program Regulations 98 Class of 2009 .

New Delhi. Randall P Sadowski and David T Sturrock. New Delhi. 2003.. Computer software iThink. ARENA and MS Excel will be used for simulating mathematical models. New York. 2001. Chichester. Tests for random numbers. Triangular. 1998. and simulation of mathematical models. random variate generation Simulation of Discrete and Static models: Simulation for project appraisal and simulation for project duration Simulation of Discrete and Dynamic models: 99 Class of 2009 . Weibull. London. H James Harrington and Kerim Tumay.. REFERENCE BOOKS Discrete-Event Simulation Mathematical Modelling Systems Thinking & Learning Business Dynamics The Fifth Discipline Fieldbook Advanced Modelling in Finance using Excel and VBA Simulation Modeling Methods Simulation with Arena System Simulation Simulation Modeling and Analysis Modern Simulation and Modeling Detailed Syllabus Introduction to Modeling and Simulation: Types of models. continuous and discrete event simulation Probability Distributions: Properties of Poisson. Geoffrey Gordon. Mumbai 2003 John D. Erlang. JN Kapur. Stephen G Haines. McGraw Hill Peter M Senge. 2000... Barry L Nelson and David M Nicol. Averill M Law and W David Kelton. Sterman. 2000. New Age International. 2002.. Lognormal MBA Program Regulations AUTHOR / PUBLICATION Jerry Banks.Business Modeling and Simulation Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : SL OM 605 Objective This course introduces the concept of modeling of dynamic business and economic systems. John S Carson. Prentice Hall of India: New Delhi. Mary Jackson and Mike Staunton. W David Kelton. Beta. Richard B Ross and Bryan J Smith. Reuven Y Rubinstein and Benjamin Melamed.. Normal. Art Kleiner. 1998.. Uniform. McGraw-Hill. Charlotte Roberts.. McGraw Hill: New York. Pearson Education: Delhi. Wiley. Nicholas Brealey. 2005. Fourth Edition.. John Wiley & Sons. Jaico Publishing. New York. closed form solutions.. Gamma. 2004 Second Edition. Random Number Generation: Generation of pseudo-random numbers. Tata McGraw Hill..

introduction to Markov processes and simulation of brand switching behavior. Queues and Conveyors. stock variables. Discrete Event Simulation Introduction to Arena Software: Entities. balancing loop. Marketing Models (exponential gr owth of sales model and logistics growth model). Agriculture and Other Models (growth of fish and spread of epidemics). maintenance. Process. Input Modeling: Data collection. auxiliary variables. Attributes. relationship between stock. identifying distribution with data. Queue. maintenance policy models Introduction to Queuing Systems and Discrete Event Simulation: arrival process. optimal duration for storing wine). positive links. Create. Human Resource Models (human resource planning models. reinforcing loops. Ovens. rate and auxiliary variables Introduction to iThink Software: Reservoirs. rate variables. simulation of Cobweb model. negative links. Building models in iThink Application of System Dynamics Models: Demography Models (population growth models. simulation of stock market. etc. population growth models with migration). queue configuration. parameter estimation. hiring and promotion policies). Suggested Schedule of Sessions Topic Introduction to Modeling and Simulation Probability Distributions Random Number Generation Simulation of Discrete and Static models Simulation of Discrete and Dynamic models Introduction to Queuing Systems and Discrete Event Simulation Introduction to Arena Software Applications of Discrete Event Simulation Input Modeling Verification and Validation of Simulation Models Output Analysis Causal Loop Diagrams Introduction to iThink Software Application of Systems Dynamics Models Stability and Equilibrium Analysis Control of Systems Total No. advertising and promotion. differential and integral co ntrol Cases: Faculty will identify appropriate cases. of Sessions 1 1 2 2 4 1 3 3 2 1 2 2 2 5 1 1 33 MBA Program Regulations 100 Class of 2009 . Operations Management Models (supply chain management and the beer game). competition models (Volterra model for integrated pest control and oligopoly competition) Stability and Equilibrium Analysis: phase plane diagrams. Economic Systems (optimal time to harvest trees. call centers. Dispose. multivariate and time series input models Verification and Validation of Simulation Models: verification of simulation models. factory operations.Simulation of inventory systems. queue discipline. output analysis for terminating conditions. queue statistics. etc Applications of Discrete Event Simulation: Applications of bank operations. inventories. calibration and validation of models Output Analysis: Measures of performance and their estimation. Output analysis for steady state simulations Causal Loop Diagrams: cause and effect fishbone diagram. state space diagrams Control of Systems: proportional. Resource modules. goodness-of-fit tests.

New York. Fifth Edition network – trade offs in transportation design. Tata McGraw Hill.design options for transportation MBA Program Regulations .making network design decisions in practice. Macmillan India.factors affecting the transportation decisions modes of transportation . 2004 Sunil Chopra and Peter Meindl. production.factors influencing network design decisions . Philip Kaminsky and Edith Simchi-Levi. Macmillan. This course provides an integrated view of purchasing. It also provides an understanding of Logistics while underlining the importance Supply Chain Management in different kinds of industries. Donald Walters.models for facility location and capacity allocation .Supply Chain Management Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : SL OM 606 Objective This course introduces the concept of supply chain management. REFERENCE BOOK Designing and Managing the Supply Chain Supply Chain Management Logistics: An Introduction to Supply Chain Management Supply Chains: A Manager’s Guide Logistics and Supply Chain Management Business Logistics/ Supply Chain Management AUTHOR(S) / PUBLICATION David Simchi-Levi. Delhi. Inventory Management and Risk Pooling: Introduction – Single Warehouse Inventory– The Economic Lot Size Model – The Effect of Demand Uncertainty – Supply Contracts – Multiple Order Opportunities – Continuous Review Policy – Variable Lead Times – Periodic Review Policy – Risk Pooling – Centralized Versus Decentralized Systems – Managing Inventory in the Supply Chain – Practical Issues – Forecasting – Judgment 101 Class of 2009 Detailed Syllabus Introduction: What is a Supply Chain ?– Decision Phases in a supply Chain . Pearson Education. Ronald H Ballou. Pearson Education. 2000. distribution and logistics function. Transportations.Process view of a Supply Chain – The importance of supply Chain flows –Competitive and Supply Chain Strategies – Achieving strategic fit – Expanding strategic scope -Global Optimization – Managing Uncertainty – Why Supply Chain Management – Key Issues in Supply Chain Management – supply chain drivers and obstacles. 2003 David A Taylor. Delhi. 2004. Delhi 2004 G Raghuram and N Rangaraj. Palgrave. Delhi. facility decisions network design in supply chain: and The role of transportation . Pearson Education. tailored transportation.routing and scheduling in transportation – role of facility decis ions in supply chain .

EProcurement – A Framework for EProcurement.Effective Forecasts – Information for the Coordination of Systems – Location Desired Products – Lead-Time Reduction – Information and Supply Chain Trade-offs – Conflicting Objectives in the Supply Chain – Designing the Supply Chain for Conflicting Goals. . Strategic Alliances: Introduction – A Framework For Strategic Alliances – ThirdParty Logistics – Retailer-Supplier Partnerships – Types of RSP _ Req uirements for RSP – Inventory Ownership in RSP – Issues in RSP Implementation –Steps in RSP Implementation Advantages and Disadvantages of RSP – Distributor Integration – Types of Distributor Integration – Issues in Distributor Integration. Supply Chain Integration: Introduction – Push. Class of 2009 . Pull and Push-Pull Systems – Push-Based Supply Chain – Pull-Based Supply Chain – Push-Pull Supply Chain – Identifying the Appropriate Supply Chain Strategy – Implementing a Push-Pull Strategy – DemandDriven Strategies – The Impact of the Internet on Supply Chain Strategies –Distribution Strategies – Direct Shipment – Cross-Docking – Transshipment – Centralized Versus Decentralized Control – Central Versus Local Facilities. The Value of Information: Introduction – The Bullwhip Effect – Quantifying the Bulllwhip Effect – The Impact of Centralized Information on the Bullwhip Effect – Methods for Coping with the Bullwhip Effect . Decision -Support Systems For Supply Chain Management: Introduction – The Challenges of Modeling – Structure of Decision-Support Systems – Input Data – Analytical Tools – Presentation Tools – Supply Chain DecisionSupport Systems Cases Faculty will identify appropriate cases. International Issues in Supply Chain Management: Introduction – Global Market Forces – Technological Forces – Global Cost Forces – Political and Economic Forces – Risks and Advantages of International Supply Chains – Risks – Addressing Global Risks – MBA Program Regulations 102 Requirements for Global Strategy Implementation – Issues in International Supply chain Management –International versus Regional Products .Making Mass Customization Work – Mass Customization and Supply Chain Management.Local Autonomy Versus Central Control – Miscellaneous Dangers – Regional Differences in Logistics – Cultural Differences – Infrastructure – Performance Expectation and Evaluation -Information System Availability – Human Resources. Procurement and Outsourcing Strategies: Introduction – Outsourcing Benefits and Risks – A Framework for Buy/Make Decisions . Coordinated Product and Supply Chain Design: Design for Logistics – Economic Packaging and Transportation _ Concurrent and Parallel Processing – Standardization – Selecting a Standardization Strategy – The Push-Pull Boundary – Supplier Integration into New Product Development – The Spectrum of Supplier Integration – Keys to Effective Supplier Integration –Technologies and Suppliers – Mass Customization –.Methods – Market Research Methods – TimeSeries Methods – Causal Methods – Selecting the Appropriate Forecasting Technique.Information Technology For Supply Chain Management: Introduction – Goals of Supply Chain Information Technology – Standardization – Information Technology Infrastructure – Interface Devices – CommunicationsDatabases – System Architecture – Electronic Commerce – Electronic Commerce Levels – Supply Chain Management System Components – Integrating Supply Chain Information Technology – Stages of Development – Implementation of ERP and DSS – “Best-of-Breed” Versus Single-Vendor ERP Solutions.

of Sessions 3 4 Procurement and Outsourcing Strategies International Issues in Supply Chain Management Coordinated Product and Supply Chain Design Information Technology for Supply Chain Management Decision-Support Systems for Supply Chain Management Total No.Suggested Schedule of Sessions Topic Topic Introduction Transportation. facility decisions and network design in a supply chain Inventory Management and Risk Pooling The Value of Information Risk Pool game. Beer Game Supply Chain Int egration Strategic Alliances No. of Sessions 2 3 3 3 3 33 4 2 2 2 2 MBA Program Regulations 103 Class of 2009 .

8th Edition Norman R Howes. IV Edition. Amacom 2001 Prasanna Chandra. 5 th Edition. Gower. scheduling & control. classification of projects. time based networks PERT. financial analysis. project contracting. 2003 C gray & E Larson. activity of node diagrams. Pearson Education Jack R Meredith. work breakdown structure & other tools of project planning. systems analysis. GERT Cost Estimating & Budgeting: Cost estimat ing process elements of budgeting. II Edition. Analysis. project feasibility. risk analysis. the phases of systems development cycle Project Feasibility Study: Developing a project plan. social cost benefit analysis Project Planning: Planning fundamentals. project life cycle. work packages project organization structure & responsibilities. formulation. Implementation & Review Successful Project Management Project Management Detailed Syllabus Introduction to Project Management: Definition. planning. 2000. project appraisal. sensitivity analysis. functions. time-cost relationship. resource leveling multiple project scheduling. the crit ical path. Resource Allocation & GERT: Tools & techniques for scheduling development. Dennis Lock. responsibility matrix Project Scheduling: Use of Gantt Charts & network diagrams. activity on arrow diagrams. Nicholas. 2003. evaluation of project proposals. JW & Sons. project cost accounting & management information systems. Tata McGraw Hill. Selection. McGraw Hill.Project Management Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : SL OM 607 Objective Is to explore students to all aspects of Project Management covering project ident ification. 2004 Gido & Clements. tools & techniques of Project Management and to get an exposure to MS Projects Software REFERENCE BOOKS Project Management for Business & Technology (Principles & Practice) Project Management – A Managerial Approach Project Management Modern Project Management Projects: Planning. Methodologies & Systems Development Cycle: Systems approach. CPM. Project Management in different environments The Project Management Systems. market & technical analysis. 104 AUTHOR / PUBLICATION John M. Samuel J Mantel. Thomson. cost schedules & forecasts MBA Program Regulations Class of 2009 . The course will enable the students to acquire the concepts. crashing of networks. 2002 project master plan. systems development. evolution of Project Management.

quality audit. Methodologies & System Development Cycle Project Feasibility Study Project Planning Project Scheduling PERT. Team Work & Conflict: Leadership in project management. building teams. issues in project control. different structure & integration in large scale projects. tools & techniques of TQM. Resource Allocation & GERT Cost Estimating & Budgeting Managing Risks in Projects Project Control Project Management Information Systems Project Evaluation. of Sessions 1 2 4 2 2 5 2 2 2 2 1 2 2 2 2 33 MBA Program Regulations 105 Class of 2009 . risk management methods Project Control: Information monitoring. cost accounting systems for project control.Managing Risks in Projects: Risk concept & identification. risk priority. roles of project manager & project team Managing Participation. fast evolving technologies & methodologies Project Quality & Procurement Management: Quality assurance. variance limits. Reporting & Termination Project Organization Structure & Integration Managing Participation. Teamwork & Conflict Software Project Management Project Quality & Procurement Management Total No. performance analysis. internal & external project control. documentation. contracts management Case Studies Faculty will ident ify appropriate cases. using project management software (MS Projects) Project Evaluation. risk response planning. design & system development. resolving conflicts Software Project Management: Systems engineering. Reporting & Termination: Project reviews & reporting. Suggested Schedule of Sessions Topic Introduction to Project Management The Project Management Systems. features of PMIS. Project management Information Systems: Computer based tools. closing the contract Project Organization Structure & Integration: Requirements of project organizations. control process. CPM. risk assessment.

Production & Materials Management
Program Credit : MBA : 3 Class of Sessions : 2009 : 33

Course Code : S L OM 608

Objective
To provide students with the requisite knowledge of concepts and to impart practical skills and techniques required in the area of Production Planning and Materials Management REFERENCE BOOKS Production Planning and Inventory Control AUTHOR / PUBLICATION Setharama L Narasimhan, Dennis W. McLeavey and Peter J Billington, Prentice Hall of India. New Delhi 2003, Second Edition. JR Tony Arnold and Stephen Chapman. Pearson Education Delhi. 2004. Fifth Edition Robert Monezka, Robert Trent and Robert Handfield, Thompson – South Western. 2002. Second Edition. Derek L Waller. International Thompson Business Press. London. 1999. Thomas E Vollman, William L Berry and D Clay Whybark. Irwin Mcgarw -Hill. Boston. 1997. Fourth Edition. performance, Inventory Systems. Multi-Item Joint Replacement: Economics of Joint replacement, Joint Replenishment Order Quantity Model, Joint Replenishment Order Quantity Model with varying Item Cycle, Joint Replenishment Production Quantity Model. Distribution Inventory management: Multi location Systems, Centralization of Inventories, safety Stocks, Distribution Inventory Systems, Case: Integrated Production, Distribution, and inventory Planning at Libbey-owens-Ford Aggregate Planning: The Nature of the Aggregate Planning Decisions, Aggregate Planning Defined, The Value of Decision Rules, Costs, Aggregate Planning Strategies, Aggregate Planning Methods,

Introduction to Materials Management Purchasing and Supply Chain Management

Operations Management: A Supply Chain Approach Manufacturing Planning and Control Systems

Detailed Syllabus Purchasing Process: Purchasing objectives and process, Purchasing c ycle, Types of Purchases, Types of purchasing strategies. In sourcing and outsourcing: Outsourcing decision process, Total cost analysis, Outsourcing alternatives. Supplier evaluation selection and measurement: Identification of supplier sources, Methods of supplier selection, Methods of supplier evaluation, Supplier quality management, Supplier evaluation systems: ISO 9000. World wide sourcing: Overview of world wide sourcing, International sourcing process. Basic Inventory systems: Functions and Types of Inventories, Measures of Inventory
MBA Program Regulations 106

Class of 2009

The Master Production Schedule: Bill of Material Types, Structuring the Bill of Material, Modular Bills of Material, Disaggregation Techniques, Managing the Mas ter Schedule, Maintenance of the MPS. The Planning of Material Requirements: MRP and MRP II, Implementation of MRP and MRP II, The Parts Requirements Problem, The Mechanics of MRP, MRP Concepts and Advantages, Lot Sizing, Uncertainty and Change in MRP Systems, Net Change Versus Regenerative MRP Systems, System Nervousness, Firm Planned Orders, and Time Fences. Capacity Planning and Control: Long-Range Capacity, Medium-Range Capacity Planning and Control, Short-Term Capacity Planning and Control. High -Volume Production Activity Control and Just-in-Time Systems: The Production Environment, Controlling Continuous Production, Sequencing and Line Balancing Methodologies, Relationship to Aggregate Planning, Batch Processing Techniques, Process Industry Scheduling, Just-In-Time (JIT). Job Shop Production Activity Planning: Database Information Requirements, Scheduling, Shop Loading, Sequencing, Priority Rules for Dispatching Jobs, Mathematical Programming, Heuristics, and Simulation, Worker Scheduling in Service Operations. Job Shop Production Activity Control: Dispatching, Corrections to Short-Term Capacity, Production Reporting and Status Control, Factors Affecting the Completion Time of Jobs, Techniques for Aligning, Completion Times and Due Dates, Scheduling in Flexible Manufacturing System, Case: The Flexible Factor Revisited. Theory of Constraints and Synchronous Manufacturing: Theory of Constraints, The Goal and Perf ormance Measures, Capacity, Synchronous Manufacturing, Marketing and Production. Technological Innovations in Manufacturing: Introduction, Computer Integrated

Manufacturing, Tools for Manufacturing Planning, Manufacturing Automation, Material Control, Int egration Issues in CIM, Case: The age of Re-Engineering Total Quality Management: Total Quality Management (TQM), TQM as a Key Component of Competitive Initiatives, The TQM Process of Improvement, TQM’s Impact on Production Planning and Inventory Control Activities, Malcolm Baldridge National Quality Award. Cases Faculty will identify appropriate cases. Suggested Schedule of Sessions Topic Purchasing Process In sourcing and outsourcing Supplier evaluation selection and measurement World wide sourcing Basic Inventory systems Multi-Item Joint Replacement Distribution Inventory management Aggregate Planning The Master Production Schedule The Planning of Material Requirements Capacity Planning and Control High-Volume Production Activity Control and Just-in-Time Systems Job Shop Production Activity Planning Job Shop Production Activity Control Theory of Constraints and Synchronous Manufacturing Technological Innovations in Manufacturing Total Quality Management Total No of Sessions 1 1 1 1 3 2 2 2 3 3 3 2 3 2 1 1 2 33

MBA Program Regulations

107

Class of 2009

Lean Manufacturing Management
Program Credit Course Code : MBA : 3 : S L OM 609 Class of : 2009

Sessions : 33

Objectives
The course enables the student to learn the basic tenets of Lean Manufacturing that can contribute to significant improvements in productivity, quality, safety & cycle times. The course focuses on the tools & techniques of Lean & also on the issues of Lean Implementation. The student understands how to apply Lean Concepts in a Manufacturing Environment. REFERENCE BOOKS Lean Thinking Quick Response Manufacturing – A Company wide approach to reducing lead times Value Stream Ma pping Becoming Lean – Inside stories of U S Manufacturers Implementing a Lean Management System The machine that changed the world World Class Manufacturing The Lean Manufacturing Handbook Detailed Syllabus Introduction to Lean: History - Evolution, the Toyota Production System - Bench marketing the performance of manufacturing systems Benefits of lean Basics of Lean: The Lean House - Building Blocks of Standardization, Stability, JIT & Jidoka The Lean Production Principles: Work Place Organization, Visual controls - Batch Size Reduction Pull System - Cellular Manufacturing AUTHOR / PUBLICATION James P Womack & Daniel T Jones, 1996, Simon & Schuster Rajan Suri, 1998, Productivity Press Don Tapping, Tom Shuker & Tom Luyster, 2002, Productivity Press Jeffery Liker, 1998, Productivity Press Dr. Thomas L Jackson, 1996, Productivity Press Womack, James & Jones Schonberger Tom Epply Value Stream Mapping: Value Flow - Pull Value & Perfection - Lean Product & Process Development The Lean Tools & Techniques: Quick Change Overs - Mistake Proofing - Line Balancing Cellular Design - Lean Six Sigma The Integrative Interventions: Kaizen – TPM - 5S - Work Teams - Policy Deployment Managing Change The Lean Implementation: Role of top management in developing lean culture & managing change - Steps in implementing lean strategy - Lean accounting system

MBA Program Regulations

108

Class of 2009

Lean Practices: Case examples of organizations Practising Lean - Lean assessment study Case Studies Lean Practices Case examples of focusing on moving from “batch & queue” to continuous flow & lean operations Applying Lean to Service Organizations Concept of lean service operations Lean supply chains Lean & IT Beyond Lean Paradigm Agile Manufacturing Quick Response Manufacturing Cases Faculty will identify appropriate cases.

Suggested Schedule of Sessions Topic Introduction to lean Basics of lean The lean production principles Case on the lean production principles Value stream mapping The lean tools & techniques Case on Lean six sigma The integrative interventions The lean implementations Case on the lean implementations Lean practices Case on Lean practices Applying lean to service organizations Beyond lean paradigm Total No. of Sessions 3 2 4 1 2 3 1 4 3 1 3 1 2 3 33

MBA Program Regulations

109

Class of 2009

Committed Cost. Cost Concepts.Prentice-Hall David Wright . Gary L Sundem. 10e Managerial Accounting Cost and Managerial Account Management Accounting Managerial Accounting.McGraw -Hill Charles T Horngran & Gary L Sundem Prentice-Hall. Standard Costs. Sunk Cost. It is also aimed at helping students equip themselves with accounting information for planning.Prentice-Hall.Variable Cost and Fixed Cost – Costs on Financial Statements - Detailed Syllabus Introduction to Management Accounting – Role and scope of Management Accounting – Interface of Management Accounting with Financial Accounting and Cost Accounting. Future Costs.Cost. Concepts for Planning. Capacity Cost.Types of CostsHistorical Costs. Differential Cost. Direct and Indirect Cost. Conversion Cost.Longman Modular Texts in Business & Economics Programmed Cost. Joint Cost. controlling and decision making. Discretionary Cost. Out-of –pocket Cost. Cost Accounting-Cost Accumulation –Cost Object-Cost Assignment – Cost ClassificationCost Tracing – Cost Allocation – Cost Application – Cost Driver . Imputed Cost. 8e Readings in Management Accounting Management Accounting.Cost Unit-Cost Center.McGraw -Hill Jack Gray. 3e Introduction to Management Accounting.Tata McGraw-Hill Ronald W Hilton . Decision Making Introduction to Management Accounting. Opportunity Cost. Don Ricketts .Business Publications Charles T Horngren.McGraw-Hill Khan M Y and P K Jain . Serge Matulich . & William O Strantton . 1996 AUTHOR / PUBLICATION ICFAI Richard Lynch & Robert Williamson Tata McGraw -Hill Ray H Garrison . India S Mark Young . REFERENCE BOOKS Management Accounting Accounting for Management Managerial Accounting. India Laster E Heitzer. Period Cost. MBA Program Regulations 110 Class of 2009 . Prime Cost. Control.Management Accounting Program Credit : MBA : 3 Class of : 2009 Sessions : 33 Course Code : S L FI 601 Objective This course helps students in understanding Management Accounting and in appreciating it as a tool for decision making.

Unit Costing – Preparation of Cost Sheet. Budgeting and Budgetary Control – Elements of Management Planning and Control System – Budgeting as a Tool of Management Planning and Control – Uses and Organization of h e t Budget – Concept of Limiting Budget Factor – Steps in Budget Preparation – Fixed and Flexible Budgets. Decisions involving Alternative Choices – Nature of Managerial Decision Making – Characteristics of Cost for Decision Making – Concept of Differential Costs – Decision to Make or Buy – Decision to Accept a Special Order – Decision to Drop a Product Line – Decision Regarding Equipment Replacement – Decision Regarding Construction of Facilities – Decision Regarding Selling or Further Processing.Mechanics of Cost Accumulation – Cost Behavior and Cost Estimation – Techniques of Costing.Material Determination.Applying CVP Analysis. Contemporary Issues in Management Accounting – Value Chain Analysis .Influence of Costs as a Pricing Tool – Marginal Analysis and MBA Program Regulations 111 .Activity Based Costing – Quality Costing – Target Class of 2009 Overheads.Break-even Point – Contribution Margin Approach – Use of Break-even Analysis.CVP Analysis with Multiple Products – Assumptions Underlying CVP Analysis – Limitations of CVP Analysis. Job-order. Management Information and Reporting System – Importance of the Management information and Reporting System – Considerations in Developing a Management Reporting Structure – Levels of Management and their Information RequirementsDeveloping a Management Information and Reporting System. Cost Analysis and Pricing Decisions. Prime Cost . Process and Contract Costing System – Product and Service Costing – Flow of Costs in Manufacturing Firms – Types of Product Costing Systems – Accumulating Costs in a Job-order Costing System – Process Costing – Equivalent Units – Hybrid Product Costing System – Contract Costing . Historical Costing – The Need for Standards and its Limitations – The Types of Standards and its Level – The Need for Revision of Standards – Cost Variance Analysis – Computation and Analysis of Direct Material and Direct Labor Variances and Sub Variances – Flexible Budgets and Control of Overhead Costs – Computation and Analysis of Overhead Cost Variances – Sales Variances. Divisional Performance Appraisal – Reasons for Divisionalization – Responsibility Accounting – Concept of Cost – Profit and Investment Centers – Transfer Pricing Policy – Measurement of Div isional Performance. Cost Audit – The Advantage and Scope of Cost Audit – The Need and Practice of Statutory Cost Audit – Preparation of Cost Audit Report.Wage Pricing – Economic Theory of Pricing – Demand and Supply Functions – Limitations of Marginal Analysis – Full–Cost Pricing – ROI Pricing – Contribution Approach to Pricing – Differential Cost Pricing.Classification. Standard Costing and Variance Analysis – Standard Costing vs.Costing for Joint Products and By. Preparation of Costs Sheets. Cost-volume –profit Analysis – The Relationship of Costs and Profits with Volumes – Use of CVP Analysis – Marginal Costing – Marginal Costing and Absorption Costing Distinguished.products. Pricing .The Need for Pricing Decision – The Objectives of Pricing – Pricing Strategy – The Factors Influencing Pricing Decision .Overhead Cost Accounting – Collection – AllocationDepartmentalization and Absorption of Overhead Costs Accounting and Administration – Research and Development Costs – Treatment of Under and Overabsorption of Overhead Costs – Reports for Control of Overhead Costs. Behavioral Aspects of Control – The Concept of Group or Social Control – Behavioral Theories Relating to Control – Some Behavioral Implications of Control through Budgets – The Role of the Management Accountant – Selection of a Proper Control Strategy.

Cases Faculty will identify appropriate cases Suggested Schedule of Sessions Topic Introduction to Management Accounting Cost Concepts Cost Accounting Prime Cost Overheads Job-order.Life Cycle Costing – Strategic Cost Management. Process and Contract Costing System No. of Sessions 1 1 1 1 2 3 in Management Topic Cost-volume – profit Analysis Decisions involving Alternative Choices Cost Analysis and Pricing Decisions Budgeting and Budgetary Control Standard Costing and Variance Analysis Management Information and Reporting System Divisional Performance Appraisal Behavioral Aspects of Control Cost Audit Contemporary Issues in Management Accounting ERP Applications in Management Accounting Total No. ERP Applications Accounting Current Developments. of Sessions 1 1 3 3 3 3 3 3 1 1 2 33 MBA Program Regulations 112 Class of 2009 .Costing .

Devi Singh &T. The quantitative tools covered in this course make students competent to understand the transactions of a dealing room and help in grooming their negotiating skills in the international markets.McGraw -Hill A F P Bakker – Longman Payments .International Product Life Cycle Theory.Himalaya Publishing House Charley N Henning. 4e International Finance Multinational Finance.International Monetary System . India Michael Melvin .India in the Global Economy .European Commun ity (EC) Functioning of EC .Theory of Comparative Advantage .An Overview: Balance of AUTHOR / PUBLICATION ICFAI P G Apte .Gains from International Trade and Investment.India and EC . International Trade Theories: Theory of Absolute Advantage . Robert Haney Scott .Prentice-Hall.Prentice-Hall. Willan Pigot t. The course also gi ves emphasis on international economics.Its objectives Functions . Trading Blocks: Formation of Trading Blocks Conditions for Success .Heckscher-Ohlin Model Imitation-Gap Theory .Challenges of International Financial Management . International Monetary System and Financial Markets . instruments and various strategies of hedging.Recent Developments in Global Financial Markets . New York Vihang R Erremza.Trends in International Trade and Cross Border Financial Flows .The North MBA Program Regulations 113 Class of 2009 .OPEC . REFERENCE BOOKS International Finance & Trade International Financial Management International Financial Management. financing foreign trade and various intricacies connected therewith.An Overview of International Financial Markets Exchange Rate Determination and Forecasting. Srinivasan .Harper & Row Publishers.International Finance & Trade Program Credit : MBA : 3 Class of : 2009 Sessions : 33 Course Code : S L FI 602 Objective This course exposes students to global financial markets.Global Business Press V A Avadhani .Liberalization Integration and Innovation .McGraw-Hill Adrian Buckley .ICFA I Alan C Shapiro . India Maurice D Levi . 3e International Money and Finance International Business Finance International Finance International Financial Management International Financial Institutions Detailed Syllabus Financial Management in a Global Perspective: Increasing Interdependence in the Global Economy . international trade.

Functions .Types of Transactions Mechanics of Currency Dealing .NIFS and Related Instruments . Nature and Measurement of Exposure and Risk: Macroeconomic Risks and Corporate Performance .Consolidation of MNC’s Accounts – International Taxation.The APV Approach for a Foreign Project .Cost of Forward Hedge .Translation Exposure Operating Exposure . Class of 2009 .Internal Hedging Strategies : Leads .Syndicated Loans . Decentralized Cash Management . International Equity Investment: Comparing Domestic Versus Foreign Equity Investment Gains from Cross-border Diversification International CAPM .The Depository Receipts Mechanism. Managing Transactions Exposure: The Hedging Decision . The Links between the Forex Market and the Money Market: Covered Interest Arbitrage Covered Interest Parity Theorem .Short Dated and Broken Date Contracts.Reporting System.Operational Features of an Import L/C Documentation Formalities .Lags .Offsetting External Hedging : Forwards . Operating Exposure: Operating Exposure Purchasing Power Parity and Real Exchange Rates .Money Market Hedge . WTO: History .Exchange Rate Computations.Determinants of Operating Exposure Operating Exposure for Exporters and Importers MBA Program Regulations 114 .Exposure and Risk.Role of Customs/C&F Agents . Letters of Credit: Types of L/C’s .UNCTAD.WTO Agreements .Measuring Foreign Exchange Exposure Conceptual Approach Classification of Foreign Exchange Exposure Transactions Exposure .Option Forwards .Its objectives .Trade Related Aspects of Investment Measures (TRIMS) .MTNs .Choice of Currency of Invoicing . Uniform Customs and Practice for Documentary Credits 1993 Revision .Highlights of the Current Policy Imports .Netting .Export Promotion Capital Goods Scheme (EPCG) .General Agreement on Trade in Services (GATS).Import Letters of Credit Requirements for Opening an Import Letter of Credit .Offshore Invoicing Centers. Internation al Accounting & Taxation: Accounting for Forex Transactions & Derivatives .Arbitrage .Swap Margins and Interest Rate Differentials . GATT: Trade Negotiations under GATT Uruguay Round .Other Guidelines.Assessing Exposure.Applications of Articles. and Coping with Operating Short Term Financial Management in a Multinational Context: Short Term Funding & Investment . EXIM Policy: Historical PerspectiveObjectives .Choice of Discount Rates.Other Relevant Guidelines .Forward Rates Evolution of Exchange Control and the Foreign Exchange Market in India . Risk as Variability of Cash Flows.The Adjusted Present Value Approach .Netting .Rules: Introduction to International Chamber of Commerce .Project Finance . The Foreign Ex change Market: Structure and the Participants .Important Aspects of Market Access in the Uruguay Round .Classification -Import Licences Exports .Automatic vs Discretionary Hedging . Long Term Borrowing in International Capital Markets: The Costs and Risks of Foreign Currency Borrowing .America Free Trade Agreement (NAFTA) .Pooling .Trade Related Aspects of Intellectual Property Rights (TRIPS) .Cancellation of Forward Contracts Forward -forward Swaps .Structure .Country Risk Assessment.Bond Issues .Transfer Pricing .Exchange Rate Quotations .Bill of Lading Scrutiny of Documents Required Under an Import L/C .Hedging Contingent Exposures an Exposures with Uncertain Timing.Defining Foreign Exchange Exposure .Its functions. International Project Appraisal: The Difficulties in Appraising a Foreign Project Issues in Cost of Capital .Mechanics of an L/C .Centralized vs.Introduction to UCPDC Description of Articles .Subsequent WTO Developments.Exposure Management .

ICC Uniform Rules for collection Export Finance and Exchange Regulations.Role of Drawer .FEMA.ICC Uniform Rules for Collection: Collection Rules . Imports and Exchange Regulations Import regulations and Current Developments Total No.Merchant Trade . of Sessions 1 3 1 1 33 MBA Program Regulations 115 Class of 2009 .An Overview No.Documents to be Presented under an Export Letter of Credit .Role of ECGC and its Functions.Preshipment Finance .Reporting System . Current Developments Cases • • • • Gazprom – Naftogaz Ukrainy Dispute: Business or Politics? Mercosur – Changing Course? The Falling Dollar The Chinese Dilemma Yuan: The Revaluation Topic International Trade Theories Trading Blocks GATT and WTO The Foreign Exchange Market The Links between the Forex Market and the Money Market Nature and Measurement of Exposure and Risk Managing Transactions Exposure Operating Exposure Short Term Financial Management in a Multinational Context International Equity Investment Long Term Borrowing in International Capital Markets International Project Appraisal International Accountin g & Taxation EXIM Policy Letters of Credit Uniform Customs and Practice for Documentary Credits 1993 Revision -Rules.GR/PP Procedure .Guidelines for Scrutiny of Documents Presented under Letter of Credit . Export Fi nance and Exchange Regulations: Incentives Available to Exporters .Forward Exchange Contracts for Imports.Export Letters of Credit .Imports under Foreign Credits/Loans . Import Regulations: Classification .Post Shipment Finance Rediscounting of Export Bills Abroad Preshipment Credit in Foreign Currency (PCFC) .Postal imports Other Exchange Control Regulations .Other Exchange Control Regulations Declaration Forms .Collecting Banker Paying Banker. of Sessions 2 1 1 5 2 1 1 2 2 1 4 1 1 2 1 Source: Case Studies in Finance Volume III Suggested Schedule of Session Topic Financial Management in a Global Perspective International Monetary Sy stem and Financial Markets .

AUTHOR / PUBLICATION ICFAI J C Verma – Bharat Law House Nabhi Publications V A Avadhani – Himalaya Publishing House L M Bhole – Tata McGraw Hill ICFAI Publication ICFAI Publication K Sriram – ICFAI Publication Nabhi Publications Faroul Irani .McGraw Hill J C Verma – Bharat Law Merchant Banking: Nature and scope of Merchant Banking . Call money market:>Money Market. MBA Program Regulations 116 Class of 2009 . factoring.Probus Clifford E Kirsch .Regulation of Merchant Banking Activity .Structure of Merchant Banking Industry .Current Development.Tata McGraw Hill Dr Premlal Joshi – Amrita Prakashan Cudworth. Procedural Aspects of Primary Issues . raising money there from and attributes of various financial instruments..Professional Ethics and Code of Conduct . The course also introduces students to the complex structure of financial services.sec. namely leasing.Primary Markets in India and Abroad . hire purchase and factoring How to do lease financing and hire purchase business Inside leasing Leasing comes of age : Indian scene Equipment leasing partnerships The Financial Services Revolution Cre dit Rating Detailed Syllabus Capital Markets: Government Securities Market. Treasury Bill Market. hire purchase. housing finance etc.Investment Banking & Financial Services Program Credit : MBA : 3 Class of : 2009 Sessions : 33 Course Code : S L FI 603 Objective (i) to familiarize students with capital market operation. Corporate Debt market Recent Developments. Commercial Paper and Certificate of Deposits. Primary & Secondary market for G.Pre- (ii) REFERENCE BOOKS Investment Banking & Financial Services A Manual of Merchant Banking SEBI Guidelines Capital Market Management Financial Institutions and market Primary Market & IPO Economic Times Market Watch Handbook of leasing.Overview of Current Indian Merchant Banking Scene . Discount and Finance House of India.

Leasing and the Commercial Banking Sector .The MBA Program Regulations Finance Company's Angle .C apital Adequacy and Concentration of Credit/Investments .Sales Tax Aspects .Frame work for Lease Evaluation .Advantages and Disadvantages of Credit Rating .State Purchase of Equipment .GraduatedPayment Mortgages (GPMs) .Factoring vis -à-vis Bills Discounting . Legal Aspects of leasing: Present Legislative Framework .International Credit Rating practices Regulatory Environment of financial services: Review of Recommendations of Various Committees .Defaults-Handling and Implications .Consumer Credit Portfolio Management .Negotiating Lease Rentals . 1972.Billing and Payment Settlement Procedure .Sales Tax .Leasing Tax Planning . Lease accounting & reporting: Current Accounting and reporting Practices: IAS-17: Guidelines for Lease Accounting . Credit Cards: Concept .Product Profile.Sales Tax on Inter .Sharing of Commission .Disadvantages of Leasing . Factoring: Concept of Factoring . Regulatory guidelines for HFCs. Lease Evaluation: The Lessor's angle: Break Even Rental for the Lessor .Pre-Issue Management .Add -on Facility .Tax Implications of HP .History and Development of Leasing .Fixed deposits and Credit Rating.Evolution of Indian Leasing Industry .Concept and Application of Break even Lease Rental . Securitisation / Mortgages: Securitization Mortgages and Mortgage Instruments Concept.Monitoring Receivables . Current Position.Lease vis-a-vis Buy .Member Affiliates and their Benefits .Advertising and Marketing.Uses of Credit Cards Member Establishments .Mathematics of Consumer Credit. Post-Issue Management .The Lease Approval Process . Legal – Framework .Sales Tax on Lease Rentals. Consumer Finance: Role of Consumer Credit in the Financial System . Credit Rating: Concept of Credit Rating Types of Credit Rating .Evaluation of Lessor.Concepts of Gross Yield and Add-on Yield .Advantages of Leasing .Concept and Classification .Interest Tax and VAT .Forms of Factoring .Pricing and Timing of Public Issues .Recovery Mechanism.Income Tax .Process of Lease Documentation Contents of Lease Agreement.Directions and Rules on Advertising .Features of Consumer Credit Transactions .Credit Rating Agencies & their Methodology .'Mathematics of Hire Purchase: Calculation of Effective Interest Rate .Lease Evaluation in practice .Lease Pricing Techniques .Assessment of Lease Related Risks: . Lease Evaluation:: The Lessee's Angle: Financial Evaluation: Alternative Approaches for Lease Evaluation .Factoring in India Current Developments.Issues Decision Making .Prudential Norms for Income Recognition .Debit Card .Whole Loans – Mortgages . Housing Finance: Housing Finance companies.The Hire Purchase Act.Securitization of Residential Real Estate .Rights Issues Introduction to equipment leasing: Introduction . Tax aspects of leasing: Income tax Aspects: Depreciation Allowance on Leased Assets Rental Income from Lease .Provisioning for Bad and Doubtful Debts .Impact of Tax/Regulatory Changes on Lease Evaluation The Appraisal Process .Evaluation of Factoring .Emerging Avenues of Rating Services .The Concept of Visa net.Innovative Structuring of Consumer Credit Transactions.Evaluation of a Factor .Factoring vis-à-vis Credit Insurance Factoring vis-à-vis Forfaiting .Legal Aspects of Hire Purchase .Accounting Aspects .Credit Evaluation Credit Screening Methods .RBI Guidelines for Finance Companies .Corporate Credit Cards .Types of Leases . Securitization as a Funding Mechanism .ICAI: Guidelines for Lease Accounting Hire Purchase: Concept and Characteristics of Hire Purchase .Business Cards .Legal Aspects of Factoring . Refinance schemes for HfCs.Pledged-Account Class of 2009 117 .SEBI Guidelines for Public Issues .Framework for Financial Evaluation: The Hirer's Angle .

Mortgages (PAMS) .Buy down Loans Adjustable-Rate Mortgages (ARMs). ShareAppreciation Mortgages (SAMs) Total Sessions No. of Sessions 3 3 1 1 MBA Program Regulations 118 Class of 2009 . of Sessions 1 6 2 3 1 2 1 2 2 2 3 33 Source: Case Studies in Finance Volume III Suggested Schedule of Sessions Topic Capital Markets Merchant Banking Introduction to equipment leasing Legal Aspects of leasing No.Backed Bonds Centralized Mortgage Obligations (CMOs) Cases • Lehman Brothers: Managing a Global Investment Bank Topic Tax aspects of leasing Lease Evaluation Lease accounting & reporting Hire Purchase Consumer Finance Factoring Housing finance Credit Cards Credit Rating Regulatory Environment of financial services Securitisation / Mortgages. Share Appreciation Mortgages (SAMs) Mortgages Pass-Through Securities – Mortgages .

Patrick A Gaughan ( Wiley Finance) Ashwath Damodaran. 1990. Boston: Harvard Business School Press.Spin offs . 1st ed. xvi. John Wiley Patrick A Gaughan ( Wiley Finance Series) Repurchases .History of Merger Movements. and Gut Wrenching Change Harvard business review on mergers and acquisitions Barbarians at The Gate: The Fall of RJR Nabisco Mergers-What Can Go Wrong and How to Prevent it Damodaran on Valuation M&A and Corporate Restructuring Detailed Syllabus Mergers and Acquisitions . 2001. New York: Harper & Row. 1st ed.Corporate Control Premium Buy -backs . Acquisitions.Going Private . Mergers and Acquisitions: Economic Rationale for Major Types of Mergers Horizontal Mergers . Galpin and Mark Herndon .Split ups .Vertical Mergers Conglomerate Mergers . vii. xxiv. ISBN: 088730981X. including their valuation.Forms of Corporate Restructuring .Exchange Offers .Expansion .Split offs . Mark L and Spratt. 528 p.Concentric Mergers Framework for Analysis of Mergers Organization Learning and Organization Capital 119 Class of 2009 .Divestitures Equity Carve-outs .Joint Ventures . New York: Harper Business. 1999. 2007 The Complete Guide to Mergers and Acquisitions: Process Tools to Support M&A Integration at Every Level Five Frogs on A Log: A CEO's Field Guide to Accelerating the Transition in Mergers.Share MBA Program Regulations Feldman.Issue Raised by Restructuring .Leveraged Buy-out . 32 p of plates ISBN: 0060161728. Michael Frederick.Mergers & Acquisitions Program Credit : MBA : 3 Class of : 2009 Sessions : 33 Course Code : S L FI 604 Objective The objective of this course is to help student in familiarizing with various aspects of mergers and acquisitions. Bryan and Helyar.Standstill Agreements Anti-Takeover Amendments . 220 p ISBN: 1578515556 (The Harvard business review paperback series) Burrough.Mergers and Acquisitions Tender Offers .Proxy Contests Changes in Ownership Structures .Sell-Offs . REFERENCE BOOK Mergers & Acquisitions Mergers & Acquisitions PUBLICATION ICFAI Fred Weston Timothy J.. John.Overview: Introduction .

External Advantages in Differential Products Government Policy .Types of Anti.Inside versus Outside Directors and CEO Turnover The Role of Majority Shareholders Dual Class Recapitalization .Reasons for International Trade .Hubris Hypothesis .Total Capitalization.Technology .Financial Synergy . Principles of Valuation: Capital Budgeting Definition and Measurement of Cash Flows Capital Budgeting Basis for Firm Valuation Definitions for Valuation Analysis .Evidence on the FCFH .The Marginal Cost of Capital.Background on Divestitures .Cost of Equity .Financial Effects of Divestitures Analysis of Divestitures Motives for Divestitures .Cost of Debt . income tax and monopolies competition MBA Program Regulations Class of 2009 . Increasing the Value of the Organization: Alternative Measures of Investment Rate .Capital Asset Pricing Model .The NoGrowth Case .Product Life Cycle and Merger Types.Operating Synergy .Post Merger Financial Leverage.Cash Tender Offers to Repurchase The Theories Behind Share Repurchase Tax Aspects of Exchange Offers . Regulatory framework: Company law.Tax Aspects of Joint Ventures . Theories of Mergers: Efficiency Theories Differential Efficiency Inefficient Management . Sell-Offs and Divestitures: Definition and Examples . cross border .Constant Growth .Proxy Contests Takeov er Defenses: Anti-Takeover Amendments .Differential Labor Costs.Statement of the Hypothesis .Growth .Pure Diversification .Joint Ventures and Complex Learning .Political and Economic Stability .Market Power .Average Investor’s Realized Yield Dividend Growth Model .International Joint Ventures .Free Cash Flow Basis for Valuation . Methods of Payment: Effects of Method of Payment Information Effects .Case Illustrations of Spin-offs and 120 Divestitures .Rationale for Joint Ventures Reasons for Failure .Illustration of an LBO Elements of a Typical LBO Operation ESOPs and MLPs: Nature and History of ESOPs .Operating Assets .Resources Poor Domestic Economy.Substitution of Capital Gains for Ordinary Income .Other Tax Considerations Value Increases by Redistribution.The Role of Junk Bonds .Stepped-Up Asset Basis .Supernormal Growth followed by Constant Growth Dividend Growth Valuation Model Comparisons of Valuation Models.Supernormal Growth followed by No Growth .To Follow Clients . Productivity of Labor .Signaling .Joint Ventures and Antitrust Policy Divestment of Public Sector Undertakings and Leveraged Buy-outs: General Economic and Financial Factors .Takeover Amendment Management Guides for Mergers and Acquisitions: Diversification and Mergers in Strategic Long Range Planning Framework Merger Analysis in a Value Creation Process.Strategic Realignment to Changing Environments Undervaluation .Exchange Rates .Bond Yield Plus Equity Risk Premium .Types of Pension Plans Use of ESOPs Master Limited Partnerships International Mergers and Acquisitions: The Theory of the MNE . Corporate Control Mechanisms: Internal and External Control Mechanisms .Empirical Evidence on Exchange Offers.Divestiture .Calculation of the Cost of Capital .Carry-Over of Net Operating Losses and Tax Credits .NOI Measure . Liquidations and Joint Ventures: Joint Ventures in Business Strategy .Application of Capital Budgeting Basis to Four Period Case .Diversification .The Role of Industry Life Cycle .Cost of Preferred Stock .Tax Considerations .EBIT Measure . Share Repurchase and Exchanges: The Nature of Cash Share Repurchases .Voluntary Takeover Bust -ups.Information and Signaling Agency Problems and Managerialism Takeovers as a Solution to Agency Problems Managerialism .The Free Cash Flow Hypothesis .

LVMH Battle The Polaris . of Sessions 1 2 2 2 2 2 2 2 2 2 2 2 3 2 2 1 2 33 AT&T in 2005: Merging With SBC RightNow Technologies Business School Case) (Harvard Jet Airways' Attempted Acquisition of Air Sahara MBA Program Regulations 121 Class of 2009 .Orbitech Merger Valuing Sify's Acquisition of Indiaworld Holcim's Acquisitions in 2005 The Morgan Stanley . Current Development Cases Faculty will be handling eight or more cases • • • • • • • • • • • • • • • Oracle's Acquisition of Peoplesoft The Adidas .commission.Reebok Merger eBay's Acquisition of Skype: Will the 'Gamble' Work? HP-Compaq: A Failed Merger? The Gucci .Dean Witter Merger Disney's Acquisition of Pixar News Corp in 2005: Consolidating The DirecTV Acquisition Tata Tetley: Acquisition Managing the Tetley Source: Case Studies on Me rgers & Acquisitions Volume II Suggested Schedule of Session Topic Mergers and Acquisitions Overview Mergers and Acquisitions Principles of Valuation Increasing the Value of the Organization Methods of Payment Theories of Mergers Sell-Offs and Divestitures Joint Ventures Divestment of Public Sector Undertakings and Leveraged Buyouts ESOPs and MLPs International Mergers and Acquisitions Share Repurchase and Exchanges Corporate Control Mechanisms Takeover Defenses Management Guides for Mergers and Acquisitions Takeover Models Regulatory framework and Current Development Total No.

Bond Returns and Class of 2009 .Market s and their Functions.Wiley & Sons Geoffrey A Hirt. 6e Donald E Fischer and Ronald J Jordan Prentice-Hall. Bailey . It enables them to establish the valuable linkage between modern theories of finance and the analytical techniques used by investors for valuing securities.Sources of Economic Data.Vision Books James L Farrell – Irwin/McGraw-Hill Zvi Bodie. real assets and real estate investments). 4e Fundamentals of Investment Stock Market Analysis for Intelligent Investors Portfolio Management: Theory & Applications. 2e Essentials of Investments. John Wiley Dematerialization of Shares-Listing of Securities. Sm all Saving Schemes and Bank Deposits.Prentice Hall India James Francis Clorke .Regulation of Securities Markets.Sources of Market DataSources of Company Data.Systematic and Unsystematic Risk.Total Risk and its FactorsConcept and Components of Total RiskSecurity Returns: Measuring Historical and Ex Ante (Expected) Returns. Stanley B Block – Irwin/McGraw-Hill N J Yasaswy .Security Analysis Program Credit : MBA : 3 Class of : 2009 Sessions : 33 Course Code : S L FI 605 Objective This course aims at providing students with an understanding of economy-industry -company analysis and various inter linkages that influence the securities market. Securities Markets .Sources of International Economic Data. Alex Kane & Alan J Marcus Irwin/McGraw-Hill Ashwath Damodaran.Benefits of DiversificationCharacteristic Regression Line -Capital Assets Pricing Model.Quantifying Portfolio Risk and Return. Sources of Financial Information . India Investment Analysis and Management. Valuation of Fixed Income Investments . 5e Investment Analysis and Management. REFERENCE BOOKS Security Analysis Portfolio Management AUTHOR / PUBLICATION ICFAI ICFAI Security Analysis and Portfolio Management.The Strategic Role of Bonds. Risk and Return .Stock Market Indices . 3e Damodaran on Valuation Detailed Syllabus Investment Scenario – Concept of Investment – Investment Objectives and ConstraintsSecurity and Non-security Forms of Investment (including Investing in Life Insurance Schemes.Membership of Stock Exchange Trading and Settlement Procedure.Methods of Raising Capital-Book building Development of Stock Market in IndiaMBA Program Regulations 122 Sharpe. Alexander.

Put and Call Options.Weak. Free Cash Flow Model. Options . Warrants – Convertible Securities.Sizing up the Present Situation & Prospects. Oscillator .Difference between Futures and Forwards. Moving Average Analysis.Objectives of Mutual FundsOrganization and Management of Mutual Funds-Types of Mutual Funds-EFFs –Pros and Cons of Mutual Funds. Dividend Capitalization modelsEarnings Capitalization Models .Bar ChartsPoint and Figure Charts. Company Analysis .term Structure of Interest Rates.Key Characteristics in an Industry Analysis . Valuation of Equity Shares . Economic Analysis .Random Walk.MACD.Forecasting Earnings.The Economy and the Industry Analysis.Definition.Definitions-Definition-Trading Mechanism .Economic Forecasting and Stock Investment Decision-Forecasting Techniques.Industry Life CycleStructural Analysis. P/E.Determinants of Option Value -Valuation of Bonds with Put and Call Options.Contrary Opinion Theories.Present Value Model and Bond Valuation.Bond Price Volatility. Technical Analysis (should be delivered with suitable software like Metastock) . of Sessions 2 1 2 2 5 4 2 2 3 2 3 2 1 1 1 33 MBA Program Regulations 123 Class of 2009 . P/CR.Valuation of Convertible Bonds.Sources of Information for Industry Analysis. Futures .Other Models.Systematic and Unsystematic Risk involved in Fixed Income Securities.Efficient Market Hypothesis. P/BV and P/S.Guidelines for Mutual Funds.Prices. Warrants and Convertibles Valuation of Equity Shares Economic Analysis Industry Analysis Company Analysis Comprehensive Case study for EIC Analysis & Valuation of Equity Share Technical Analysis Efficient Market Theory Options Futures Mutual Funds Total No.Impact of Changes in Accounting Policies .Empirical Test of EMH in the Indian Context.Convexity.Dow Theory.Management Evaluation. Operating Cash Flow.Discount Models –The Dividend Discount model.Hedging for Duration Shifts. Elliot Wave theoryEvaluation of Technical Analysis. Semi-Strong and Strong Forms of Efficiency. Mutual Funds .Sheltered Investments.Fundamental and Technical Analysis . Rationale of Options. H Model. Beta for levered and un-levered firm Relative Valuation Techniques EPS. Industry Analysis . Current Developments Cases • • • • Derivatives Trading in India MRPL And RPL – Analyzing Risks and Returns Cost of Equity The Google IPO Source: Case Studies in Finance Volume III Suggested Schedule of Session Topic Investment Scenario Sources of Financial Information Securities Markets Risk and Return Valuation of Fixed Income Investments.Relative Strength Analysis.Theory of Technical Analysis .valuation of Tax.Techniques for Evaluating Relevant Industry Factors. Efficient Market Theory .Sources of InformationAnalysis of Financial Statements.

New York Aswath Damodaran.Strategic Financial Management Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L FI 606 Objective The objective of this course is to expose students to 1. Long Term Projects: Valuation of long term infrastructure. 2002. John Wiley and sons. ISBN 981-4040-31-2 Aswath Damodaran. Hedging Strategies REFERENCE BOOKS Strategic Financial Management Financial Markets and Corporate Strategy . 5e ‘Quantitative analysis of financial decisions’ Corporate Finance.2004 Earl Landermann – John Willey Samuels.Tata McGraw -Hill Haimlevy – South – Western College publishing. Agency Theory.International Thomson Business Press Dr Prasanna Chandra . J. Value Based Management System (VBMS) : Approaches to Facilitate VBMS Marakon - MBA Program Regulations 124 Class of 2009 . Corporate Valuation: Strategic Decision Making Framework. capital intensive Projects – Real options valuations. Shareholder’s Value Creation . Risk Management techniques – Use of Risk adjusted discounting rates. Wilkes. Bryshaw .Value drivers. Conflicts of Interest in a Firm.EVA ApproachEVA Analysis of an Indian Corporate. Interface of Financial Policy and Strategic Management. 2. Mckinsey Approach.T. John Wiley and Sons Approach.MVA Approach .C. McGraw Hill/Irwin Richard A Brealy & Stewart C Myers . DCF Approach Managerial Implication of Shareholder’s Value Creation – FCFE and FCFF model.Tata McGraw Hill Mao. 2e Principle of Corporate Finance. Long-term and Short-term Financial Planning in a Company. 6e Principles of Corporate Finance Strategic Risk Management Detailed Syllabus Strategic Financial Management: An Overview: Financial and Non Financial Objectives of a Firm. Alcar Approach. – Macmillan. Shareholder’s Value Creation .Theory and Practice Corporate Financial Management – Strategies for Maximising Shareholders Wealth ‘Financial Management & Decision Making’ Financial Management Theory &Practice. Entire gamut of financial decision making situations Strategic applications of core finance concepts. AUTHOR / PUBLICATION ICFAI Mark Grinblatt and Sheridan Titman.

Futures. Miscellaneous Aspects. Repurchase or buyback of shares . Linter’s Model . Evaluation of Hedging StrategiesForward. Residual Payment. Conditions for the Successful Use of Models. Working Capital Management. Financial Modelling & Simulation Techniques using Monte Carlo or Crystal Ball Current Developments Cases • • • • Microsoft's Dividend Policy A Case on Financial Ratio Analysis TISCO: The EVA Journey Unilever in India: Managing Working Capital Source: Case Studies in Finance Volume IV Suggested Schedule of Session No. Options. Corporate Risk Management: Risk Management in Practice.Corporate Dividend Behavior. Simulating a Cash Budget. Legal Aspects. Capital Budgeting. Financial distress and Corporate restructuring: Revival of sick units and Turnaround Strategies. Factoring services – Evaluation/Cost Benefit Analysis.Strategic Cost Management Systems: Importance of Cost System. Strategic Cost Management: Value Chain Analysis. Life Cycle Costing. Development of Simulations Models. Financial Objectives. Longterm Financing. Activity-based Costing. Target Costing and Strategic Control Systems Dividend and Bonus Policy: Dividend Policy Decisions . Stability.Bonus Issues and Stock Splits. Financial Planning and Forecasting Ratios System: Types of Financial Planning Models.Pay-Out Ratio. Guidelines for Risk Management. Higging’s sustainable growth model Quantitative Techniques for Working Capital Management: Cash Management Models: Baumol Model and Miller and Orr Model. Improving financial modeling. Competition Cost Analysis. Procedural Aspects. Dividend Policies in Practice. Growth with Internal Equity. Financial Management in Public Sector Undertakings: Role of Financial Advisor. of Sessions Topic Strategic Financial Management: An Overview Corporate Valuation Long Term Projects Strategic Cost Management Systems Dividend and Bonus Policy Corporate risk management Financial Planning and Forecasting Ratios System Quantitative Techniques for Working Capital Management Financial Management in Public Sector Undertakings Financial distress and restructuring Financial Modelling & Simulation Techniques Current Developments Total 1 8 3 3 2 4 3 3 2 1 2 1 33 MBA Program Regulations 125 Class of 2009 .

Recovery of Advances and Documentation. Commercial Banks Evolution of Modern Commercial Banks: Evolution of Bank Assets. 2007 R M Srivastava . Technology. The Indian Financial System: Introduction. The Pre 1951 Period. Efficiency. Matching Revenues and Costs of Commercial Banks. Money Creation: Process and control. Interest Rates and Exchange Rates. Directed Investments and Credit MBA Program Regulations 126 Class of 2009 .Tata McGraw-Hill Money. Stability. Prices. Liabilities and Activities.Management of Financial Institutions Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L FI 607 Objective The objective of the course is to provide an overall view of the theory and practice of banking from a manager’s perspective. Monetary Policy. Interest Rates and Exchange Rates.[Will also cover an overview of Money. Central Banking and Monetary Policy: Central Banking Functions. 6e Financial institutio ns Management: A risk management approach Financial Institutions and Markets Management of Banking and financial services Management of Individual Financial Institutions Indian Financial System Detailed Syllabus Financial Institutions and Economic Development: Nature and Role of Financial System: Financial System and Financial Markets. 5 th edition Meir Kohn . Monetary Expansion and Prices. Inflation and Interest Rates. The Post 1951 period. Prices. The Indian Financial System: Introduction. Monetary Expansion and Prices. Exchange Rates and Interest Rates: Monetary Expansion. Real and Nominal Values.Tata McGraw-Hill. The Post 1951 Period. Government Intervention in the Financial System. The Pre 1951 period. and risk management issues involved in managing financial intermediaries. The Indian Financial System: The Emerging Horizon] AUTHOR / PUBLICATION ICFAI Timothy W Koch and S Scott Macdonald Tata McGraw Hill. 1996 Justin Paul and Padmalatha Suresh – Pearson Education. The course is designed to assist students understand and appreciate the conceptual. Banking Structure. Inflation and Interest Rates. and understand the impact of interactions of business areas on financial performance REFERENCE BOOKS Management of Financial Institutions Bank Management.Himalaya Publishing House M Y Khan . Accounting Policies and related matters. The Indian Financial System: The Emerging Horizon. Capital Adequacy. and Interest Rates: Monetary Expansion. Exchange Rates. 2006. Real and Nominal Values. strategic. Inflation and Exchange Rates.

The Present Status and the Micro Finance and its importance in Rural Economy. Insurance Companies: Economics of Insurance. Recent Trends Current Developments: e-Banking Cases • • • • The ITC Classic Story Co-operative Bank Scams in India The CRB Scam China’s Insurance Industry: The Road Less Traveled Source: Case Studies in Finance Volume IV Suggested Schedule of Session Topic Financial Institutions and Economic Development Central Banking and Monetary Policy Money. Role of DFIs. Marketing of Bank Services. DFI in India. Treasury and Risk Management in Banks. The Insurance Industry and its Regulation. Finance Companies – The Evolution of Finance Companies. Banking Consolidation. Development Banks/Finance Institutions: Concept. International Banking: Off-Shore Banking.Programs and Interest Rates. Sources of Funds. Regulation and Supervision of the Financial Sector. Relationship Banking and Innovations. Prices. Methods and Procedures in Banks. of Sessions 1 4 2 3 6 3 3 3 3 4 1 33 MBA Program Regulations 127 Class of 2009 . Exchange Rates and Interest Rates The Indian Financial System Commercial Banks Evolution of Modern Commercial Banks International Banking Finance Companies Insurance Companies Development Banks/Finance Institutions Current Developments Total No. LIC and GIC. Multinational Banking.

Currency options and Trading strategies. Risk Management process.Prentice Hall India Alan S Lyons . Implications of various risks for firm and limitations of risk management. Major characteristics.McGraw Hill A V Rajwade . Spreads. the role of clearinghouses.Hedging. and Risk management in practice. futures and swaps as derivatives and on providing a framework for their valuation. Types of futures. forwards. Price quotations. REFERENCE BOOKS Financial Risk Management Risk Management & Insurance. Exchanges the Mechanics of derivative markets. Element ary Inventory strategies.McGrawHill Keith Redhed . factors affecting option prices. Michael Smith. The emphasis is on exploring the properties of options. Peter Young . and futures. Stock Index Arbitrage. International Finance & Risk Management Introduction to Futures & Options Options and Futures Futures and Options Financial Derivatives Winning in the Options Market Understanding Options Detailed S yllabus Introduction to Risk Management: Elements of uncertainty. Tools . Types of risk. Overview. Mechanics of future trading. Risk management guidelines. AUTHOR / PUBLICATION ICFAI C Arthur Williams. Optimal hedge ratio. options and swaps and Hybrids. Options: Overview. market players and trading techniques. Hedging and Speculation with Commodity futures. Interest rate futures. 128 Class of 2009 MBA Program Regulations . Currency futures and Stock Index futures.S Chand & Co Robert W Kolb . Protective Put. Trading process. Introduction to Derivatives: Historical perspective. Evolution of risk management. Prentice Hall David A Dubufsky . Approaches to risk management. Types of options. Options on futures contracts and Exotic options. Complex Investment Strategies.John Wiley & Sons Inc Futures: The fundamentals of futures contract. Exchange organization. 8e Foreign Exchange. Sources of risk. Covered Call Writing. Corporate Risk Management: Total risk and Expected cash flows. Generic options.Financial Risk Management Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L FI 608 Objective The course is designed to give students a working knowledge of derivative securities and their applications in hedging.McGraw-Hill Franklin R Edwards & Cindy W Ma .Academic of Business Studies John C Hull. Pricing of Index Futures Contracts. Option pricing models. Interest rate options. Straddles and Strangles. Applications of Index Fut ures and Beta Management.

Motivations underlying swaps. Interest rate options. Risk Associated with Options. of Sessions 1 2 2 2 2 3 2 2 2 3 1 4 3 1 1 2 33 MBA Program Regulations 129 Class of 2009 . Current Developments A Note on Investment Strategies Involving Options A Note on the Financial Evaluation of Projects A Note on Financial Ratio Analysis A Note on Interest Rate Futures Cases Cases • • • • Financial Risk Management at Toyota Financial Risk Management at UBS Financial Risk Management at ConAgra Foods Credit Risk Management at JP Morgan Chase • Credit Risk Management at ABN AMRO Source: Case Studies in Finance Volume IV Suggested Schedule of Session Topic Introduction to Risk Management Corporate Risk Management Introduction to Derivatives Introduction to Futures Pricing of Futures Hedging . JP Morgan’s Risk Metrics Methodology for measuring market Risk.credit default based. Evaluation of Option Based Investment Strategies. Option Pricing Option Sensitivities Swaps Credit derivatives Weather Derivatives Value at Risk Current Development Total No. Computing value at risk for forex common shares/stocks/fixed income securities etc. Value at Risk: Concept and Applications. Valuation and Application of swaps. Application in real life and recent developments. factors affecting option prices.estimating value at risk in ALM. Risk Associated with Options.Speculation &Arbitrage Overview. Elementary Inventory strategies. and risks involved Weather Derivatives: Concept. Options Sensitivities Swaps: Evolution of swap market. . need for credit derivatives. total return swaps. Swap terminology and structures of standard coupon and currency swaps. Types of options. Mechanics of swap transactions. Protective Put. Generic options. Types. repackaged notes. Complex Investment Strategies Covered Call Writing. Credit Derivatives : Evolution . Straddles and Strangles.Evaluation of Option Based Investment Strategies. Types of swaps. Currency options and Trading strategies. Spreads.

Prentice Hall India Geoffrey A Hirt. Bailey . Portfolio Selection:.Zero -Beta CAPM . Portfolio Analysis: Diversification. It also aims to highlight the role of mutual funds and their structure.Geometric Mean Model. 5e Fundamentals of Investment Stock Market Analysis for Intelligent Investors Portfolio Management: Theory & Applications.Other portfolio selection models. the course aims at providing students with skills to make intelligent decisions regarding the allocation of resources and the formation of optimal portfolios.Portfolio Management and Mutual Funds Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L FI 609 Objective The course aims at providing students with an understanding of portfolio construction and management in the context of risk diversification. Alex Kane & Alan J Marcus Irwin/McGraw-Hill of CAPM . Portfolio Risk and Return . Portfolio Revision: Portfolio Rebalancing.Security Market Line Applications of the Security Market Line . Stanley Block Irwin/McGraw-Hill N J Yasaswy .Irwin/McGraw -Hill V Raghunathan . Sharpe optimization model . Safety First Model and Stochastic Dominance Model. 3e Detailed Syllabus Introduction to Portfolio Management: The Investment Process .Risk and Investor Preferences Investment Constraints .Definition of Investments Investment Categories. Further. 2e Stock Exchange and Investments Mastering Mutual Funds Essentials of Investments. Defining Investment Objectives .Empirical Evidence of Capital Asset Pricing Model . Markowitz Risk-return Optimization.Vision Books James L Farrell . management style.Portfolio Beta Generating the Efficient Frontier. concept of utility .Vision Books Zvi Bodie. Formula Plans: Constant Dollar Value Plan. Asset Allocation :Process.The Sharpe Index Model .Investment Goals and Constraints for Institutional Investor.Non Standard Forms AUTHOR / PUBLICATION ICFAI Donald E Fischer and Ronald J Jordan Prentice-Hall. REFERENCE BOOKS Portfolio Management Mutual Funds Security Analysis and Portfolio Management. 6e Investment Analysis and Management. India Sharpe. Investment Timing.Tax Adjusted CAPM . Alexander. Portfolio Upgrading.ExPost and Ex-ante SMLs . MBA Program Regulations 130 Class of 2009 . different approaches to allocation decision.Tata McGraw -Hill C M Kulshreshtha .Arbitrage Pricing Theory. and overview of allocation techniques. types of asset allocation. Capital Market Theory: The Capital Asset Pricing Model .Single-Index Model .

Regulation of Mutual Funds .Evaluation of Option Based Investment Strategies .Active/ Completeness Fund Portfolios.Beta Management.Mutual Funds in India . Bond Portfolio Management Strategies: Passive Strategy .Sharpe’s Treynor’s . Current Developments: To cover trends in pension funds.Jensen’s performance Measure for Portfolios.Active Strategies.Stock Index Arbitrage -Applications of Index Futures .Advantages of Managed Portfolios .Buying the Index Approach .Passive vs Active Management Strategies .Components of Investment Performance . Portfolio Management Schemes: Types of Portfolio Management Schemes .Complex Investment Strategies: Covered Call Writing Protective Put .Active/Core Portfolios . hedge funds.Straddles and Strangles – Spreads .Linked Internal Rate of Return .Market Timing Issues in Risk Adjusted Performance Measures . Investment Strategies Using Options: Elementary Inventory Strategies .Time Weighted Rate of Return .Combining Active and Passive . Cases • • • • Derivatives Trading in India A Note on Investment Strategies Involving Options A Note on Currency and Index Futures Buyback of Shares and MNCs Source: Case Studies in Finance Volume IV Suggested Schedule of Session Topic Introduction to Portfolio M anagement & Asset Allocation Capital Market Theory Portfolio Analysis Portfolio Selection Portfolio Revision Bond Portfolio Management Strategies Equity Portfolio Management Managed Portfolios and Performance Measurement Investment Strategies Using Options Applications of Index Futures in Portfolio Management Portfolio Management Schemes Mutual Funds Design and Marketing of Mutual Fund Schemes Current Developments Total No.Semi-Active Strategy .Analysis and Tax Treatment of Mutual Fund Schemes. of Sessions 2 3 2 4 2 4 2 3 2 2 1 2 2 2 33 MBA Program Regulations 131 Class of 2009 . Variable Ratio Plan. private equity. Applications of Index Futures in Portfolio Management: Pricing of Index Futures Contracts .Authority for Decis ion Making.SEBI Guidelines on Portfolio Management.Risk Associated with Options.Bottom-up .Active Management Strategies: Top Down . Selection and Revision of Equity Portfolios.Customized Funds Factor/Style Funds .Types of Passive Portfolios: Index Funds . Managed Portfolios and Performance Measurement: Classification of Managed Portfolios and Typical Examples .Methods for Calculating Rate of Return: Money Weighted Rate of Return .Management Performance Evaluation . arbitrage funds etc.Styles of Active Management .Organization Structure .Constant Ratio Plan. Mutual Funds: The Evolution of Mutual Funds .Features of Portfolio Management Schemes . Equity Portfolio Management Strategies: Efficient Market Hypothesis .Duration Shift and Immunization . Design and Marketing of Mutual Fund Schemes: Performance Evaluation .

Tata Mc-Graw Hill Pvt. 1e Detailed Syllabus An Overview of Project Finance: Introduction to project finance and overview of the project finance market. Analysis. choice of the Market Strategy. Financing. John Wiley & Sons. Choice of 132 AUTHOR / PUBLICATION ICFAI John D Finnerty [John Wiley & sons Inc] Prasanna Chandra. Methods of Preventing Pollution. Application of Portfolio Theories MBA Program Regulations Class of 2009 . 5th Edition Peter K Nevitt and Frank J Fabozzi. Projections of Sources and Uses of Funds. Tony Grundy. Projection of Demand using Primary Data and Secondary Data. Public Sector Investment in India Structuring Projects: How project structures create value. Social Cost Benefit Analysis: The Rationale for SCBA. Process of Procurement of Materials. Design of the Layout of the Facilities at the Project Site. Market And Demand Analysis: Identification of the Target market. Acquisition of Technology. Environmental Regulations in India. Balance Sheet Projections. Process of Resource Allocation at the Business Unit Level. Euromoney books Benjamin Esty. The Means of Finance. Pollution Created by Different Industries. Profitability Estimations. Financial projections: The Cost of the Project. methodology of SCBA followed by Financial Institutions. Projection of Demand using Qualitative Models. Technical Analysis: Selection of Appropriat e Technology.Project Appraisal and Finance Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : SL FI 610 Objective The objective of the course is to inculcate in the students the expertise required for formulating project ideas and projecting cash flows as well as evaluation of project proposals prepared by others. B PA (I) Pvt. REFERENCE BOOKS Project Management Project Financing: asset based financial engineering PROJECTS: Planning. Ltd. Implementation. Generation of Project Ideas and Creativity. Ltd. and Review Project Financing Modern Project Finance: A Casebook Strategic Project Management . Inc. 2003 a Good Location for the Project. project life cycle and its impact on the feasibility A study of World Bank Project Reports Project Initiation and Resource Allocation: The Importance of a Proper Allocation of Resources. Different Approaches to SCBA. Environmental Appraisal of Projects: Meaning of Environment and Pollution. Estimation of Working Capital. Process of Resource Allocation at the Corporate Level. Environmental Impact Assessment for Projects.

Resolution of the Conflict in Ranking. Measurement of Risk. Making Financial Projections. Techniques for Selection of more than One Project from a Group. of Sessions 2 3 1 1 2 1 1 3 4 1 2 3 3 2 4 33 MBA Program Regulations 133 Class of 2009 . ERR Approach. Islamic Finance. Equator principles. Project Negotiation Managing Project Risks: How risk management creates value in project finance Financing Projects: Syndication. Various debt instruments and innovative Structures. securitizing project loans Risk Analysis in Capital Investment Decisions: What is Risk. Leverage Leases. FCF Approach. Multiple Projects and Constrains: Conflicts in Ranking of Projects by Different Criteria. Real Options – Issues in valuing long term projects. Types of Risk. Detailed Project Reports: Preparation of Detailed Project Report. Method of Incorporating Risk into Capital Budgeting.to Capital Budgeting Valuing Projects: Appraising a Project by Discounting and Non-Discounting Criteria. Appraising Projects with Special Featu res. Cases Faculty will identify appropriate cases Suggested Schedule of Sessions Topic An Overview of Project Finance A study of World Bank Project Reports Project Initiation and Resource Allocation Market And Dem and Analysis Technical Analysis Financial projections Environmental Appraisal of Projects Social Cost Benefit Analysis Structuring Projects Valuing Projects Project Negotiation Managing Project Risks Financing Projects Risk Analysis in Capital Investment Decisions Multiple Projects and Constraints Detailed Project Reports Total No.

income smoothing. Notes on accounts and additional MBA Program Regulations 134 AUTHOR / PUBLICATION ICFAI A Mukherjee & M Hanif Charles H Gibson Shahrokh M. Japanese model of corporate governance. German model of corporate governance. Applicability of Various Standards. methods of inventory valuation. tools and techniques of financial statement. Uses of Financial Statements. loans and advances. international taxation. REFERENCE BOOKS Financial Statement Analysis Modern Accountancy Financial Reporting Analysis International Accounting Comparative International Accounting Fundamentals of Financial Management Financial Statement Analysis & Security Valuation Detailed Syllabus Understanding Financial Statement: Nature and objectives of Financial Statements. The income statement – requirements as per companies act. methods of depreciation. methods of profit manipulation. liabilities. methods of translating financial statements of a foreign entity. corporate governance failure at Enron. revenue recognition. Brigham and Joel F Houston Stephen H Penman information to investors. Issues in internal audit. investments. fixed assets. Corporate governance in India. economy – industry – company analysis. Comparison and Harmonization The Annual Report: Content of the annual report. recent scandals in financial reporting. Window Dressing: Problems in Financial Statements. Understanding how income statement is manipulated and reworking profits. overview of ratio Class of 2009 . and profit and loss appropriation account. quality of financial reporting. Directors report and auditors report Financial Statements: The balance sheet – as per companies act 1956. Analyzing Multinational Companies: Currency translations. Auditing and Corporate Governance: American model of corporate governance. reporting regulation in India for different types of entities. Audit committee.Financial Statement Analysis Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : SL FI 611 Obje ctive To enable students to understand. Window Dressing. Introduction to International Accounting Standards. users of Financial Statements Financial Reporting and Regulations: Introduction to USGAAP. form and content of Financial Statements. Indian Accounting Standards. current assets. ethical issues in financial reporting. analyze and interpret the financial statements of all types of business entity. Saudagaran Christopher Noses & Robert Parber Eugene F. Introduction to Financial Statement Analysis: Sources of information. Sarbanes Oxley Act.

performance measures and rewards Business Combinations and consolidation: Meaning and definition of important terms. hospitals and biotech companies. types of performance measures. consolidated financial statements. of Sessions 2 2 3 3 1 3 2 2 4 3 3 5 33 Analysis of financial Problems on analyzing statements of financial statements of different types of different types of entities entities Analysis of financial Problems on specific statement of Banking ratios relevant for banks Companies Business Problems on consoli- MBA Program Regulations 135 Class of 2009 . changes in minority interest. inter . consolidated net income and consolidated retained earnings. pushdown accounting. Utilities companies. overcoming implementation obstacles and challenges. changes in ownership. hotels. software companies. aligning measures throughout the organization.analysis Analysis of financial statements of different types of entities: Analyzing financial statements of Manufacturing companies. operational performance measures. Analysis of Financial Statements of Banking Companies: Preparation of bank financial statements. revenues and expenses of a b ank. accounting for investments in associates. minority interest. principles of performance measures. financial reporting of interests in Joint Ventures Problem Solving Topic of coverage Analyzing Multinational Companies Problem Solving Problems on translations and treatment of exchange differences Topic of coverage Combinations and consolidations Problem Solving dations and accounting for invest-ments in associates and financial reporting of interest in joint ventures Cases • • • • • • Standard Chartered Bank: Accounting Policies Microsoft Accounting Policies Wipro’s Accounting Policies Infosys Accounting Policies Maruthi Udyog’s Accounting Policies BNP Consolidated Accounting Suggested Schedule of Sessions Topic Understanding Financial Statements Financial Reporting & Regulations The Annual Report Financial Statement Window Dressing Analyzing Multinational Companies Auditing & Corporate Governance Introduction to Financial Statement Analysis Analysis of Financial Statements of different types of entities Analysis of Financial Statements of Banking Companies Analysis of Financial Statements of Insurance Companies Business Combinations and Consolidations Total No. Analysis of financial statements of insurance companies: Need for performance measurement. analysis of banks performance.company transactions and profit confirmations. assets and liabilities of a bank. nonprofit organizations. types of business combinations. trading companies.

Process of Lease Documentation Contents of Lease Agreement. factoring.Probus Clifford E Kirsch .Lease Evaluation in practice .Leasing and the Commercial Banking Sector . consumer finance and installment credit.Advantages of Leasing .Types of Leases . REFERENCE BOOKS Investment Banking & Financial Services A Manual of Merchant Banking SEBI Guidelines Capital Market Management Financial Institutions and market Primary Market & IPO Economic Times Market Watch AUTHOR / PUBLICATION ICFAI J C Verma – Bharat Law House Nabhi Publications V A Avadhani – Himalaya Publishing House L M Bhole – Tata McGraw Hill ICFAI Publication ICFAI Publication Handbook of leasing. hire purchase and factoring K Sriram – ICFAI Publication How to do lease financing and hire purchase Nabhi Publications business Inside leasing Leasing comes of age : Indian scene Equipment leasing partnerships The Financial Services Revolution Credit Rating Detailed Syllabus Evolution of Financial services: Leasing.Concepts of Gross Yield and Add -on Yield .Negotiating Lease Rentals .Impact of Tax/Regulatory Changes on Lease Evaluation Class of 2009 . Lease Evaluation: The Lessor's angle: Break Even Rental for the Lessor . housing finance etc. Hire purchase services. plantation scheme Introduction to equipment leasing: Introduction .Disadvantages of Leasing . hire purchase. Lease Evaluation: : The Lessee's Angle: Financial Evaluation: Alternative Approaches for Lease Evaluation .Lease Pricing Techniques .Lease vis-a-vis Buy .Concept and Classification . credit rating .Tata McGraw Hill Dr Premlal Joshi – Amrita Prakashan Cudworth.Product Profile.Frame work for Lease Evaluation .Concept and Application of Break even Lease Rental .Evolution of Indian Leasing Industry . Legal Aspects of leasing: Present Legislative Framework .McGraw Hill J C Verma – Bharat Law Tax aspects of leasing: Income tax Aspects: Depreciation Allowance on Leased Assets Rental Income from Lease .Financial Services Program Credit : MBA : 3 Class of : 2009 Sessions : 33 Course Code : S L FI 612 Objective The course introduces students to the various financial services.History and Development of Leasing . like leasing. portfolio management schemes.Leasing Tax Planning -.Evaluation of Lessor.MBA Program Regulations 136 Faroul Irani .Assessment of Lease Related Risks: .

'Mathematics of Hire Purchase: Calculation of Effective Interest Rate . Hire Purchase: Concept and Characteristics of Hire Purchase .Add -on Facility .Evaluation of Factoring .Backed Bonds Collateralized Centralized Mortgage Obligations (CMOs) Insurance: Introduction to life and non –life insurance Introduction to mutual funds Current Developments Cases Lehman Brothers: Managing a Global Investment Bank Source: Case Studies in Finance Volume III Suggested Schedule of Sessions Topic Evolution of financial services Introduction to equipment leasing Legal Aspects of leasing Tax aspects of leasing Lease Evaluation Hire Purchase Consumer Finance Factoring Housing finance Credit Cards Credit Rating Regulatory Environment of financial services Mortgages.Recovery Mechanism.Corporate Credit Cards . Mortgages and Mortgage financing: Mortgages and Mortgage Instruments Concept.Business Cards .RBI Guidelines for Finance Companies .Monitoring Receivables .Evaluation of a Factor . .Legal Aspects of Hire Purchase .Directions and Rules on Advertising .Credit Rating Agencies & their Methodology .Member Affiliates and their Benefits .Fixed deposits and Credit Rating.Credit Evaluation Credit Screening Methods .Defaults-Handling and Implications .Factoring vis-à-vis Credit Insurance Factoring vis-à-vis Forfaiting .Mathematics of Consumer Credit.Adjustable-Rate Mortgages (ARMs). Factoring: Concept of Factoring .Capital Adequacy and Concentration of Credit/Investments .The Finance Company's Angle. Legal – Framework .Uses of Credit Cards Member Establishments .Buy down Loans .Framework for Financial Evaluation: The Hirer's Angle .Legal Aspects of Factoring .Factoring in India Current Developments.Sharing of Commission .Income Tax .Consumer Credit Portfolio Management . Credit Rating: Concept of Credit Rating Types of Credit Rating .The Appraisal Process . Refinance schemes for HfCs.International Credit Rating practices Regulatory Environment of financial services: Review of Recommendations of Various Committees .Forms of Factoring .Debit Card .The Concept of Visa net.Billing and Payment Settlement Procedure .Tax Implications of HP . Consumer Finance: Role of Consumer Credit in the Financial System .Whole Loans – Mortgages Graduated-Payment Mortgages (GPMs) Pledged-Account Mortgages (PAMS) .The Lease Approval Process .Factoring vis-à-vis Bills Discounting . and mortgage finance Insurance Introduction to mutual funds Current developments Total Sessions No. Regulatory guidelines for HFCs.Provisioning for Bad and Doubtful Debts .Features of Consumer Credit Transactions . Housing Finance: Housing Finance companies. Credit Cards: Concept .Emerging Avenues of Rating Services . Share Appreciation Mortgages (SAMs) Mortgages Pass-Through Securities – Mortgages .Innovative Structuring of Consumer Credit Transactions.Advantages and Disadvantages of Credit Rating . of Sessions 2 1 1 1 8 4 1 2 1 2 2 3 2 1 1 1 33 MBA Program Regulations 137 Class of 2009 .Prudential Norms for Income Recognition .

ICFAI Vision Series Hennie Ban Geuninig. Types of Risk. Capital Adequacy Requirements. To understand the Guidelines and directives of Regulator in risk control and management.Mitra. Traditional Measurement Approaches. Different Types of Risks in Banks. Overview of Enterprise -wide Risk Management in Banks. Basic Purpose of Risk Management in Banks. measure and control risks. 138 Class of 2009 MBA Program Regulations . Asset-Liability Management in Banks: Need for macro. Regulatory prescription for Asset-Liability Management PUBLICATION / AUTHOR ICFAI Michel Crouchy and others. Measuring Risk and Value -atRisk (VaR). Battacharya.K. Bidni. P. John Wiley and Sons Edinburgh Business School S B Verma. K. Approach to VaR. Managing Market Risk in Banks: Risk and Sources of Risk.Risk Management in Banks Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L BK 601 Objective To understand the v arious types of risks in banking and to identify. Impact of Market Risks on Banks’ performance – Types of market risks Managing Liquidity Risk: Liquidity Risk and the Need for Managing it in the Long/short Run. BIS Risk-Based Capital Requirements Frame Work. The Asset-Liability Management process. Risk Management in Indian Banks Detailed Syllabus Introduction to Risk Management: What risk is all about. REFERENCE BOOKS Risk Management in Banks Risk Management Risk Management in Banks Financial Risk Management Risk Management Managing Bank Risk Asset Liability Management Analyzing & Managing Banking Risk Risk management Theory and practice of treasury and risk management in Banks Credit risk management. Asset-Liability Management and its Purpose.and Micro -level Asset-Liability Management. Taxman Dr. Indian Scenario. Himalaya Publishers Managing Credit Risk: Drivers of Credit Risk. Deep & Deep Publications Morton Glantz – Published by Academic Press T Ravi Kumar. The process of Risk Management. Different Models of Credit Risk. Importance of Credit Appraisal & Monitoring in managing credit risk. Sonja Brdjouce – (The World Bank) IIBF Mumbai taxman publications IIBF. Role of Asset-Liability Management Committee. Taxman S. McGraw -Hill Joel Besis. Credit Rating.

Swaps in Banks and Different Types of swaps. Options in Banks and Different Types of Options. Risk Management Strateg ies: Operational Risk Management Strategies. Risk Management Frame work in Banks: Enterprise –wide Risk Management in Banks. Different Measures of measuring Risks. The Process of ERM. options and swaps. Duration Analysis. The New Basel Accord. Futures. Interest Rate Risk. Risk Management Tools: Tools and Techniques for Managing Credit Risk.Borrowing Decisions. Tools and Techniques for Managing Forex Risk. Technical Approach to short Run Liquidity Risk Management. Market Risk Derivatives in Banks: Futures in Banks and Different Types of Futures. Management of Operational Risk. Risk Limitation. Cases Faculty will identify appropriate cases Suggested Schedule of Sessions Topic Introduction to Risk Management Asset Liability M anagement in Banks Managing Credit Risk Managing Market Risk Managing Liquidity Risk Managing Interest Rate Risk Forex Risk Operational Risk Risk Management Frame work in Banks Risk Management Tools Derivatives Risk Management Strategies Enterprise Wide Risk Management The New Basel Accord Total No. Use of the Derivative Products. Financial Risk Management Strategies. IT Implementation Challenges. Involvement of the management in the Risk Management Frame work. of Sessions 3 3 3 3 2 2 2 3 3 2 2 2 1 2 33 MBA Program Regulations 139 Class of 2009 . Measurement of Operational Risk. Managing Foreign Exchange Risk: Nature and Magnitude of Exchange risk.The Three Pillar Architecture.Implication for Banks: Basel II Frame Work . Enterprise-Wide Risk Management in Banks: The Necessity of ERM. Operational Risk Management: Operational Risk and Its Evolution. Mortgage Guarantee Companies. Transfer Pricing. Managing the currency risk. Systematic Risk Management Strategies. Credit Derivatives. Importance of cash management in banks.Fundamental Approach to Long Run Liquidity Risk Management. Forex Risk. Major Sources of Operational Risk. On Capital Adequacy Regulatory Guidelines. Organizations Affected by Basel II. Elements of Risk Management Frame work. Outsourcing of services by banks. Cases in ERM. Measurement of ERM. Impact of Basel II. Systematic Risk Management in Banks. RBI directives to banks. Managing Interest Rate Risk: Types of Interest rate risks. Gap Methodology. Factors Influencing Investment. risks in outstanding safeguards to be taken by banks.

BIRD Lucknow J P Morgan Fleming Euro Money Year Book IIBF & MacMillan Anthony Saunders & Marcia Millan CornetTata Macraw Hill Market. Movements of Call Rates. McGraw -Hill/Irwin James C. and risk management. Prentice Hall William R Lasher/ Thomson – South –Western R Bhaskaran. Structure and Organization of Treasury Management. Role of CFO. Influence of Monetary policy on Money Markets. Role of Indian Credit Market. Call Markets in Other Countries. funds management to transfer pricing. Role of Financial Assets and Financial Intermediaries in the financial System. reserves management. Van Horne. Higgins. Constituents of the financial System. Role of Reserve Bank of India.: Introduction to Money Markets The money Market Instruments. REFERENCE BOOKS Treasury Management IBFS Study Material Analysis for Financial Management Fundamentals of Financial Management Practical Financial Management An Introduction to Fund & Investment Management in Banks The Treasury’s Hand Book 2006 Foreign Exchange and Treasury Management Handbook Treasury & Risk Management Financial Markets and Institutions & Risk Management Approach Detailed Syllabus Scope and Functions of Treasury Management: What is a Treasury Management. Call Money: Features of Call Market. Regulatory Framework in the Indian Money Market.Treasury Management Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L BK 602 Objective The objective of the course is to help the student gain insight into the myriad functions of a treasurer ranging from cash and liquidity management. Functions of a Treasurer. Class of 2009 . Developments in Indian Call Markets. Risks Involved and Pricing Decisions. Financial Systems and Financial Markets: Functions of the Financial System. Recent Developments in the Monetary and Credit Policy. Short Term Instruments. Credit Facilities in the credit MBA Program Regulations 140 AUTHOR / PUBLICATION ICFAI ICFAI Robert C. Responsibilities of a Treasure. Need for Various Financial Markets. Various Intermediaries and their Role. Credit Market: The role of credit Market in the financial System. Functions of a Controller.

Repurchase Agreements (REPO’s): Nature and Purpose of Repo’s. Issuing procedure of Treasury Bills. Measuring Treasury Performance. Features of Treasury Bills Abroad. Bill Financing: Concept and Features of Bills of Exchange. The Issuing Procedure. Foreign Bills. Markets and Instruments. Sources o f Guarantees. Asset and Liability Management. Types of Bills. Investor Relations Programs. Forex markets & its products. of Sessions 3 6 2 2 2 3 3 3 2 2 2 3 33 MBA Program Regulations 141 Class of 2009 . Dealing with Hostile Press. Investment Portfolio Management. Funds Management in Banks: Cash and Liquidity Management. planning for contingencies. Internal Treasury Control: Structure and Organization of Treasury. Specialized Institutions offering Guarantees such as DICGC and ECGC. Components of Bank’s Investment Policy. Managing Customer and Investor Relationships: Services rendered by Banks. Currency Risk Management. Primary Market. Financial Guarantees: Guarantee. Insight into Information systems and Reporting Standards. Polices Covered by DICGC and ECGC. Reserves Management. ALM Organization. Cases • Allied Irish Banks: Derivatives Fiasco The Currency The • Sumitomo Corporation of Japan: Commodity Derivatives Fiasco • The Fall of Barings Bank • Daiwa Bank: Lessons in Risk Management Source: Case Studies in Finance Volume IV Suggested Schedule of Sessions Topic of Coverage Scope and Functions of Treasury Management Financial Systems. Liquidity Risk Management. Commercial Bill Financing. Investment Management. Disseminating Information. Discounting of Bills by NBFC’s. Interest rate Risk (IRR) Management. Primary Market and settlement Procedures. Issuing procedure of Repo’s. Role of RBI. Treasury Operations: Integrated Treasury. Purpose for which CD’s are Issued.Regulatory Framework – Hands Experience Gilt-Edged Securities Market: Feature of Government securities. Derivat ive Markets & Products. Issuing Procedures and Redemptions. The Indian Banking Services. Dealing and Settlement Procedures. Valuation of Investment Portfolio – Models of Investment Asset –Liability Management: ALM Information Systems. Regulation Framework Financial Guarantees Internal Treasury Control Managing Customer & Investor Relationships Fund Management in Banks Investment Portfolio of Banks Asset Liability Management Treasury Operations Forex Market & Products Derivatives & Products Dealing room operations Total No. Types of Treasury Bills. Various Measures of Controls. Features of Repo’s. Procedure of Bill Financing.Treasury Bills: Features of Treasury Bills. Operations of Treasury. Trends in the Government securities Market. Accounting and control. Certificate of Deposits (CDs): Feature of CDs. Investment Portfolio of Banks: Investment portfolio of Banks. Transfer Pricing. The Guidelines.

Aid and Development. international monetary system. The course also emphasizes on the regulatory aspects governing the banks around the world. and risk management where the role of banks in the international context is emphasized. Reregulation (International Monetary System) – Regulatory Arbitrage: Birth of Offshore Banking – Basel Concordat – Capital Adequacy Ratios – Loan Loss Provisioning – Assessment of Country/Sovereign Risk – Country Risk Management. Deregulation. Trade Blocks: World Trade Organization – International Cartels – Organization for Petroleum Exporting Countries (OPEC) – Bilateral and Multilateral Treaties – North American Free Trade Agreement (NAFTA) – United Nations Conference on Trade and Development (UNCTAD) – U S-Russia Bilateral Investment Treaty – Germany -India Bilateral Treaty – Trade.International Banking Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : SL BK 603 Objective The course focuses on the concepts like international theories of trade. European Monetary System. The Gold-Exchange Standard. The Bretton Woods System. international capital flows. The Gold Standard. Balance of Payments: Concept of Economic Transactions – Components of the Balance of Payments Account – Balance of Payments Compilation – Balance of Payments Account – The Indian Perspective – Importance of BoP MBA Program Regulations 142 Class of 2009 .Levi Alan C. Fixed Exchange Rate System. and the foreign exchange markets. Floating Exchange Rate System. Theories of International Trade: Theory of Absolute Advantage – Theory of Comparative Advantage – Heckscher -Ohlin Model – Imitation-Gap Theory – International Product Life Cycle Theory – Intra-Industry Trade. International Banking – Regulatory Framework: Regulation of International Banking – Regulation. Hybrid Mechanism – History of Monetary Systems. Post Bretton Woods System. balance of payments. AUTHOR / PUBLICATION ICFAI ACTM Maurice D. Shapiro RBI/FEDAI International Monetary System: Exchange Rate Systems. REFERENCE BOOKS International Banking Foreign Exchange Management International Finance Multinational Finance RBI/FEDAI Reports Detailed Syllabus Introduction to International Banking: Brief History of International Banking – Reasons for the Growth of International Banking – Characteristics and Dimensions of International Banking – Recent Trends in International Banking – Organizational Features of International Banking – International Interbank Business – International Private Banking.

Documentary Credits: The Basics of Letter of Credit – Types of Credit – Documents under a Letter of Credit – Incoterms. of Sessions 2 3 2 2 3 3 4 4 2 2 2 2 2 33 MBA Program Regulations 143 Class of 2009 . The Foreign Exchange Market: The Structure of the Forex Market – Foreign Exchange – Types of Transactions – Settlement Dates – Quotes for Various Kinds of Merchant Transactions – The Indian Scenario – Convertibility – Exchange Control – The FEDAI Rules Regarding Inter bank Dealings – Forex Dealing Room Operations – Trading Mechanism.Statistics. Cases Faculty will identify appropriate cases. Institutional Finance for Exports and Imports in India: Incentives available to Exporters – Role of Customs and C & F Agents – Forfaiting – Financing Imports – Sources of Forex Flows – Exim Bank – Exchange Control Regulations related to Merchant Transactions – Department of Scientific and Industrial Research – Export Credit Guarantee Corporation of India Limited. International Capital Flows: Capital Flows – The East-Asian Crisis – Chile and Mexican Crisis – Other Sources of Capital Flow s in India – Capital Flight – International Liquidity. Exchange Rate Determination and Forecasting: Purchasing-Power Parity (PPP) – Interest Rate Parity – Relationship between PPP and Interest Rate Parity. Risk Management: Meaning of Risk – Measurement of Risk – Management of Risk. Suggested Schedule of Sessions Topic Introduction to International Banking International Banking – Regulatory Framework Theories of International Trade International Monetary System Trade Blocks Balance of Payments The Foreign Exchange Market Exchange Rate Determination and Forecasting Risk Management International Capital Flows Institutional Finance for Exports and Imports in India Documentary Credits Export Import Policy Total No. Export Import Policy: Historical Perspective – Importance of Exim Policy – Current Exim Policy (Annexure).

Financing of Imports & Exports Preshipment . Post Shipment. Principles of Lending through State of Process of Credit Sanction methods of Credit appraisal. PostFinancial Sector Reforms.Nanda/Response Mukherjee/Snow White R Viswanathan. Credit Evaluation: Working Capital Finance: Concept of Working Capital Fund Base Non Fund Based facilities – Factors Determining Working Capital – Working Capital Cycle (Operating). Credit Deployment: Role of Bank Credit – Types of Credit – Bank Credit for Various MBA Program Regulations 144 Class of 2009 .Chatterjee. Need for Credit Policy – Components of Credit Policy Objectives of Credit Management: Credit Allocation – Credit Evaluation .L.3e Credit Management Detailed Syllabus Overview: Lending Activity Requirements for Lending. URC Documentation: Importance of Documentation. Risk Analysis & Decision making Industrial Finance.Credit Management Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L BK 604 Objective To understand the management of Credit portfolio in banks and provide adequate inputs to develop the insight regarding the different phases of Credit management. REFERENCE BOOKS Credit Manage ment Practical Banking Advances The Bank Credit Analysis Credit and Banking Credit Appraisal.Bedi and V. Types of Borrowers: Various Categories – Features of a Company as a Borrower – Special Types of Customers.C. Prudential Norms: Capital Adequacy of Banks – Prudential Norms – Capital Tiers. Credit Policy in Banks: Need for Credit Policy – Comp onents of Credit Policy – Credit Policy Pursued by the Government – Credit Culture. CIBIL. Hardikar/ UBS Publishers Jonathan Golin/John Wiley & Sons K. Credit Evaluation: Term Loans: Sources of Finance – Term Loans – Project Appraisal. S Chand publishers A. Regulatory Framework: Government Regulation of Banks – Institutional Structure – Need for Statutory Reserves – Cash Reserve Ratio (CRR) – Statutory Liquidity Ratio (SLR). Principles of Credit Management: Principles of Lending – Evaluation of Borrower – The 6 Cs – Fair Practices Code. UCDC600. – Basic AUTHOR / PUBLICATION ICFAI H.URR.P. Sectors – Credit Deployment Scenario.K.Credit Discipline – Credit Monitoring.

registration of documents.Execution of Documents– Security of Documentation – Renewal of Documents – Security Offered for Documents. of Sessions 2 2 2 3 2 2 2 2 3 3 4 2 2 2 33 MBA Program Regulations 145 Class of 2009 . RBI Guideline for OTS. Rights and obligations of guarantor. Mortgages. Consequences of non registration.right of subrogation. Credit Monitoring: Physical Supervision – Financial Follow-up –Reports Follow up and Recovery Management: Credit Audit – Loan Review Mechanism Credit Migration Analysis. Letter of guarantee. Nursing & Rehabilitation of Sick Unit CDR Mechanism: Legal Frame Work of Recovery – DRT securitizar Act. Identifying Problem Loans – Loan Classification – Contingent Risk. Legal opinion and Non encumbrance certificate. Lok Adalat. Creation and Registration of charges under Companies Act/ modification/satisfaction. Cases Faculty will identify appropriate cases Suggested Schedule of Sessions Topic Overview Principles of Credit Management Objectives of Credit Management Credit Policy in Banks Regulatory Framework Credit Deployment Prudential Norms Types of Borrowers Credit Evaluation: Term Loans Credit Evaluation: Working Capital Finance Documentation Credit Monitoring Follow up and Recovery Management Nursing & Rehabilitation of Sick Unit CDR Mechanism Total No.types of mortgages and safeguards. Important legal provisions of stamping. Creation of mortgage.

Evolution and Structure. 4th Edition My Khan Tata McGraw Hill. Credit Culture. UBSPD publishers and distributors. Deposit Insurance. Class of 2009 . Validity. Financial Instruments. Crossing & Endorsement. The Functions of Financial Intermediaries. 4 th Edition Provisioning norms of CRR & SLR Deposit Management: Importance of Deposit. Credit Policy: Need for Credit Policy.. Types of Relations. year: 2004 Edition Justin Paul & Padmalatha Suresh : Pearson – 2007 Indian Institute of Banking & Finance – Macmillan Publication Bedi H. Nature. Lending Activities : Lending activity. Types of Deposit in India. 2004. – MBA Program Regulations 146 AUTHOR / PUBLICATION ICFAI Sundaram and Varshney. The Indian Financial System. concepts of Fixed & Floating Rate of Interest. The Role of Financial System in Economic Development. Importance provisions of NI Act Sources &Uses of Funds: Bank Balance sheet. Form of Balance Sheet of Banking Companies. 2001 Edition LM Bhole Tata McGraw Hill. Cheques: Spec ial Features Negotiability. REFERENCE BOOKS An Overview of Banking Banking Theory Law and Practice Management of Banking & Financial Services General Bank Management Practical Banking Advances Financial Institutions and Markets Indian Financial System. Vault & Currency Chest. Bench Marks Exposure Norms.L. Rights and Duties of Banker/ Customer. & Hardikar V. Components of Credit Policy. KYC Norms.. Cost of Deposit & its impact on Profitability. NRI Deposits. The Origin and Growth of Banking : of Banking. USA & Europe. It aims to provide a comprehensive understanding to the various activities performed by banks. Cash Management: Importance of Cash Management issues. Banking in the New Millennium. Sources & Uses of Funds in a Bank. Theory and Practice Detailed Syllabus Indian Financial System: The Financial System. Different Schedule under Banking Regulation Act.K. Banker – Customer relationship. Credit Policy Pursued by the Government. Retail Banking: Basics of Retail Banking. Functions of Commercial Banks. Basic requirements for lending. Cash at Counter.Overview of Banking Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L BK 605 Objective This course primarily focuses on the basics of banking. 2004. Banker Customer Relationship: Types of Accounts. Sultan Chand and Sons Publisher.

Marketing of issues. Multiple banking arrangements. and Loan syndication Financing SMEs: Small-scale industries. Developments in corporate banking. Credit card business in India. Time norms Rural Banking & Micro Finance: Sources of rural finance – Credit delivery mechanism in Rural finance to Co-operative Agricultural and Rural Development Banks (CARDB) – Regional Rural Banks (RRBs) – Service Area Approach (SAA) – National Bank for Agriculture and Rural Development (NABARD). Mobile Banking Internet Banking) Delivery Channels (Payment & settlement services) Internal Control: House Keeping. Microfinance Follow up & Recovery: NPA’s. Distinction f between Credit card. The merging scenario . Customer protection Act. ombudsman. Restrictions on business. Internal Audit Regulatory Frame Work: Role of RBI in Banking Supervision & Regulation. Bancassurance. Banking Regulation Act 1949 – Business of banking companies. Management of banks.Forms of Retail Banking and Emerging issues Corporate Banking: The nature of corporate banking. Subsidary services. Eligibility norms. Statutory returns Cases Faculty will identify appropriate cases Suggested Schedule of Sessions Topic Indian Financial System Origin and Growth of Banking Banker Customer Relationship Sources & Uses of funds Deposit Management Cheques Cash Management Lending Activities Credit Policy Retail Banking Corporate Banking Financing SMEs Rural Banking & Microfinance Follow-up & Recovery Fee-based services – Management of Public issues Plastic Money Internal Control Regulatory Framework – RBI Act… Banking Regulation Act 1949 Total No.Offsite Surveillance. Charge card and Debit card.B/G. Banking Regulations Act. The Nayak committee recommendations. Mechanics of a credit card transaction. Institutional and Infrastructural support to SSIs. Reasons. (AWB. Post issue activities Plastic Money: Different types of plastic money. Merchant Banking Activities – Management of Public issues. Mutual Funds. Classification. Consortium finance. Appraisal. Concept o a credit card. SARFE Act & Asset securitization. Monitoring and Nursing of SSIs. Safe Deposit Locker . Conliact Act & Transfer of Property Act. Concepts of Capital Adequacy and Risk Manangement. role of RBI. (Basel I & II) RBI Act. Regulatory framework. NI Act. Demat Account.CRM. Credit card as an augmented retail financial product. on site Inspection – Concepts of CAMELS. of Sessions 2 1 2 2 2 1 2 2 2 1 1 1 2 2 3 2 2 2 1 33 MBA Program Regulations 147 Class of 2009 . ATM. Fee-based Services: Feebased Services L/C.

Customer MBA Program Regulations 148 AUTHOR / PUBLICATION ICFAI Sundaram and Varshney. Services Design and Delivery Strategies in Banks: Products and Services Offered by Banks. etc. CHAPS. Sultan Chand and Sons Publisher.BANKNET. Etc. Importance of Customer Relationship Management in Banks. Role of Technology in Banking Operations. Cost Reduction Exercise. e-Banking: An Introduction.Banking Services Operations Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L BK 606 Objective: The focus of the course is directed towards the various operation performed in banks and the different ways of managing risk faced by banks. REFERENCE BOOKS Banking Services Operations Banking Theory Law and Practice Managing Indian Banks: Challenging Ahead Banking Law and Practice in India General Bank Management Detailed Syllabus Introduction to Banking Operations: The Changing Nature of Banking Operations. Electronic Banking: Market Assessment.FedWire. Security Policy. RTGS and Clearing House: Emerging(US & EuropeCHIPS. Causes of Risks. Emerging New System: ECS(Debit & Credit)EFT. Core Banking Solution. Role and Concern of Central Bank and Participants.MEFT. Electronic Banking. Legal Aspects and Framework. Sources and Types of Risks. Response of Banks with Newer Services and Delivery Mechanisms & Delivery Strategies in a Bank. The Regulatory Framework.Clearing Corporation of India Ltd.SWIFT etc. Universal Banking etc. Disaster Recovery and Contingency Plans. Service Quality Metrics: Core Factors. The Branch Renaissance. Security Considerations in e-Banking: The Need for Security. Facilities Management: Payment and Settlement Systems in India and abroad.Students Edition IIBF – Macmillan Relationship through Portals.Jannon 2007. MICR. Finance Portals for the Banking Industry. High Value & National Clearing. Implications of Service Intangibility. Multi-channel Operations (Remote Banking). LERM. Internet Banking Strategy. Control Measures at System Level and Network Level. The Digital Age of Banking. Risk Factors for Payments Systems. Significance of Computerization in Banks. Remittances through non-banking Channels.RTGS. International Standards on Payment Systems.TARGET&CIPA etc) Clearing House :Manual. Internet: e -Commerce. The Migration to an Online Environment.Electronic Banking. INFINET. e -Banking in India. Risks in e Banking.L. Introduction to Electronic Banking: Role of Technology. Sage Publications. year: 2004 Edition Vasant C Joshi & Vinay V Joshi. 2e M. e-Banking. Class of 2009 .Remittance Channels.

Organizational Structure. of Sessions 2 3 4 1 7 1 2 4 2 2 3 2 33 Pre-requisite: Overview of Banking course (SL BK 605) MBA Program Regulations 149 Class of 2009 . Adequate Information Storage and Retrieval Mechanism. ISO 9000 Certification in Banking Services Improving Quality and Productivity: Banking Services: Technical Quality and Functional Quality. Asset -Liability Management System. Role and Process Capability for Managing Services. Risk Limitation. Six Sigma in Banks. Technical Quality and Functional Quality. Risk Management Strategies: Operational Risk Management Strategies at Banks. Introduction to Risk Management: What Risk is All About. Maintenance of CRAR. Managing Service Delivery. Importance of Six Sigma to Banks. The Process of Risk Management. Systemic Risk Management Strategies. Reporting.Customer Relationship Management. Management of IT Implementation risks. Financial Risk Management Strategies. Operational Controls: Banking Regulations and Supervision. Different Types of Risks in Banks. Determining What Satisfies the Customer. Audit and Vigilance. Improving Productivity and Performance. Operational Risk Management: Operational Risk and its Evolution. Major Sources of Operational Risk in Banks. Non -Quantitative Determinants. Cases Faculty will identify appropriate cases Suggested Schedule of Sessions Topic Introduction to Banking Operations Services Design and Delivery Strategies in Banks Introduction to Electronic Banking Security Considerations in EBanking Facilities Management Service Quality Metrics Improving Quality and Productivity Operational Controls Introduction to Risk Management New Basel Accord-Implication for Banks Risk Management Strategies Operational Risk Management Total No. Customers’ Perception of Banking Service Quality. The Three Pillar Architecture. Basel II Framework. Overview of Enterprise-wide Risk Management in Banks The New Basel Accord-Implication for Banks: An Overview. Impact of Basel II. Measurement of Operational Risk. Basic Purpose of Risk Management in Banks. Quality by Design: Formulating a Suitable Standard. Steps for Improving Quality of Service. Organizations Affected by Basel II. Devising Quantitative Determinants. Managing Service Delivery. Quality Assurance. Management of Operational Risk. Maintenance of Documents and Records.

Economics of Retail ExplosionThreats of Retail Boom-Importance of Retail Banking to Indian Economy-Quality of Life. Alex Jablonowski. Lifestyle LendingOther Sources Of Retail Finance. Charge Cards.Reasons for Boom in Retail Banking. Recent Trends in Retail Banking: Alternate delivery channels – Customer Relationship management vs. Such as. Retail Products and Channels: Opening of Various types of Bank accounts. FedWire. Asset Products–Secured/UnsecuredThird Party Products -Other Products (Demat).Consumer Credit Bill Finance to Individuals Products-Major SubsetsMBA Program Regulations 150 AUTHOR / PUBLICATION ICFAI Hugh Croxford. Private Banking & Priority Banking-Segmentation. LERM. Customer Interaction management (CIM)-Technology as a differentiator. Main Subsets Of Retail Banking Definition And Characteristics Of Consumer Banking. TARGET & CIPA etc) Clearing House :Manual. MEFT . Debit Cards. CHAPS.Urban Retail Products-Factoring Facilities Management: Payment and Settlement Systems in India & abroad(US & Europe-CHIPS. Smart Cards etcAdvantages & Disadvantages-Other Liability Products. Operation Of Credit CardsMechanism of Credit Card OperationAdvantages/ Benefits of Credit Cards to Banks. RTGS. Clearing Corporation of India Ltd.g.International Trends and Tools. High Value & National Clearing. Consumption Financing. Disadvantages Of Credit CardOther Types Of Cards. the retail banking segment and the processes for managing retail credit.Retail Banking Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L BK 607 Objective: The course is designed to provides the student with adequate knowledge about banking and its products. Branch BankingTechnology Based Channels-ATM-Tele Banking-Internet Banking-Kiosk BankingAdvantages & Disadvantages-Types of Retail Banking Products & Services-Savings AvenuesPayment Facilities-Annuities-Mutual FundsAsset Side Products-Loans-Productive & Consumption Purposes. Regulatory Aspects-Microfinance. Emerging New System: ECS (Debit & Credit) EFT.Change in Bankers’ Perception About Retail Banking and Acceptance of Retail Banking As Risk Diversification Tool-Differences Between Retail Banking.Credit Cards. MICR. Cheque Cards.Non Banking Finance Companies -Chit Funds-Company Deposits-Retail Chains of Consumer ProductsInstallment Credit Advantages of Bank Finance. Profitability. REFERENCE BOOKS Retail Banking The Art Of Better Retail Banking Achieving Excellence in Retail Banking Detailed Syllabus Introduction to Retail Banking: Concept of Retail Banking. to Cardholders & to Merchant Establishments. All Channels e. John Wiley and sons Inc Reinhold Leichtfuss Auto Loans-Home Loans and White Goods Loans Education & Personal Loans & Limits Characteristics -Lifestyle-Related Products – Plastic Money Products-Origin & EvolutionTypes -Characteristics . Etc.Meaning & Definition. Remittances through nonClass of 2009 .-Branch Banking-Distribution ChannelsTraditional Banking vs. Frank Abramson.

Product Management: Concept of Product Management-Role of Innovation in product designing-Positioning-Customer needs assessment –Segmentation –Enhancements– Feedback.Direct Sales . Cost Reduction Exercise.BANKNET.RBI Guidelines on recovery agents.Branding-Promotions and schemes.banking Channels. Risk Factors for Payments Systems. AML Case Studies • HDFC’s Business Model • ICICI into Universal Banking Source: Retail Banking – ICFAI (MRB) Suggested Schedule of Session Topic Introduction to Retail Banking Retail Products and Channels Recent trends in Retail Banking Product Management Sales and Distribution Management Personal Banking Securitization Credit and Risk Management Regulatory Environment Total No of Sessions 3 6 3 3 2 5 4 4 3 33 151 Class of 2009 . Credit and Risk Management: What is RiskHow Banks are affected by Risks -Types of MBA Program Regulations Risks Faced by Banks-Impact of Retail Banking on Bank’s Risk Profile-Risk Prone AreaIndicators of Risk-Risk Mitigating MeasuresRisk Measurement-Pricing Of Products Based On Risk Profiles-Management of Risks in Banks -Definition–Credit Vs.Sarbanes Oxley .Performance Management.Need. Sales and Distribution Management: .Monitoring a Channel Partner-Integrity. OTS-Asset Securitization ActMeaning and importance as a Risk Transfer/Diversification Measure-Legal framework-Advantages & disadvantagesProcedure of Recovery Under the Act -Sell Down-Buy Out -Risk Diversification Tool Rating of a pool . DSA Empanelment of Channel Partners.Lok Adalat . etc. visits NPA Clarifications.HNI Products.Validation of Ability/ Intention to Pay -Credit Process (Including Scoring. One time settlement.SWIFT etc.Concept of Private Banking-Private Banking in Indian banks-Why Private Banking-Private Banking in New Generation Bank . Personal Banking: .Recent Regulatory Guidelines -Problems of implementation in Indian Environment. sarfaci Act.notices.Meaning and Constituents of Wealth Management-Advisory Role-Functions & Responsibilities-Financial Planning & Financial advisory responsibilitiesFiduciary role Securitization: Evolution of NPAs management in Indian Banking-New tools of recovery-DRTs. Internal Regulation-RBI -Business Facilitator-Model -External Regulation -Know Capital allocation and risk assignment normsEnd user monitoring .Productivity Rewards. Process and Time Schedule-Risks Involved in Various Segments of Retail Loans-Operational Risks-Operational Risks Management Strategies -Oper ational Risks and IT -Delinquency Management -Provisioning Norms -Disaster Recovery Management Portfolio Management-Credit Bureaus. Verification of Loanees by Internal Agencies vis a vis Outsourcing-Legal Documentation . Outsourcing) -Verification of Loanees .Non Resident Indians & Their Accounts with Indian BanksInvestment Opportunities Available to NRIs in India-Wealth Management . Role and Concern of Central Bank and Participants.Basle Norms .Validation of Ability/ Intention to Pay. Remittance Channels. Regulatory Environment: Need for Regulation In Banking. INFINET.Follow up of adultants/recovery.Strategy Of Marketing and Sales in Banks-Relationship Management-CRM Customer Protection Laws-Customer Satisfaction-Crosse.Business Continuity Management.Channel Selection and Channel Management DMA. Risk-Risks Involved In Various Segments . International Standards on Payment Systems.

Rural Infrastructure: India’s Infrastructure – Importance of Rural Infrastructure – Benefits of Infrastructure Development – Role of Rural Credit. NIRD Edited by A.Choudhury. Agricultural Activities: Agricultural Finance in India – Credit Sources to Agriculture and Allied Activities – Agricultural Credit in PostEconomic Reforms Era – Agricultural Advances – National Agricultural Insurance Scheme – Recovery and NPAs in Agricultural Sector. Siva Subrahmanyam and R.V. Allied Activities in Agriculture: Allied Activities – Poultry Farming – Dairy Farming – Pisciculture – Aquaculture – Horticulture – Cold Storage – High -Tech Agriculture – AgroProcessing. Panchayat Raj System for Rural Development: The Concept of Panchayat Raj – The Structure of Panchayat Raj – Role of Panchayat Raj in Rural Development.Rural Banking & Microfinance Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L BK 608 Objective ‘Rural Banking and Microfinance’ intends to provide the student with adequate knowledge of increased role and potential of rural India in the country’s economic development.S. NIRD ICFAI University India (SIDBI) – Lead Bank Scheme – Government Schemes for Rural Development – Self Employment and Entrepreneurship Development. Government Initiatives for Rural Development: Agricultural Credit – Banking Reforms and Rural Credit – National Bank for Agriculture and Rural Development (NABARD) – The District Industries Center (DIC) – Small Industries Development Bank of AUTHOR / PUBLICATION ICFAI University Vasant Desai. REFERENCE BOOKS Rural Banking Rural Development in India A challenge in the crisis Functional and Financial Devolution on Panchayats in India Impact of Liberalisation & Globalisation on Rural Livelihoods Microfinance Detailed Syllabus Rural Banking: Rural India: Definitions of Rural Areas – Spread of Population in India – Rural Economy – Rural Employment – Rural Poverty – Agricultural Reforms – Rural Credit. Thereby it is imperative in the study of Rural Banking. MBA Program Regulations 152 Class of 2009 . Farm Development Loans: Agricultural Term Loans – Land Development Loans – Loans for Minor Irrigation – Dugwell Scheme/Development of Old Well Scheme – Procedure for Availment of Refinance – Development Loans for Plantation/Horticulture.Reddy and B.Thapliyal.C.K. Himalaya Publishing House K. Microfinance has emerged as an important mechanism in increasing rural wealth. In this context.

Insurer-MFI Partnership Model – Securitization. Promoting Bank-MFI Partnership Model. Land Ownership and the Distribution of Property Rights. Why Self-Help Groups? – Objectives – Promotion. Small-Scale Industry: Role of Small-Scale Industries – Structure of Small -Scale Industries – Village. Microcredit and Microfinance: Agenda for Policy Planning. Green Revolution: Scope of Green Revolution – Key Inputs for Green Revolution – ‘Generation’ Problems – Role of Technology – Impact of Green Revolution – Green Revolution and Rural Development. Ve Kamesam pa Group Recommendations – Microfinance Risk Scenario – Political Risk. Overview of Indian Poverty Alleviation Programs of Seventies and Eighties. Development of Rating Instrument – Linking of Self Help Group to Bank. Geographical Risk. Grading of Self Help Groups. Culture and Power in the Village. Models of Microfinance: Conventional Models. Currency Risk. Savings. Engagement of Business Facilita tors/Correspondents: Concerns and Safeguards. Challenges for Cluster Micro Enterprises – Capacity Building – Assessment of MFIs. Group Dynamics in Growth of SHGs: Issues to be addressed – General Functioning Norms. Objectives and Functions of Networking – Credit Rating and Bank Linkage. CRISIL’s Criteria for MFI Evaluation. Grameen’s Socio-political Context. Microfinance Overview of Microfinance: Experiences of Poverty Initiatives in India. Micro Enterprises-Opportunities and Challenges. Direct Method. Characteristics of Micro Enterprises. Indirect Method. Grameen’s Work Environment – Microcredit Summit-1997 and Policy Planning. Institutional Risk. Models in Andhra Pradesh – Business Facilitator/Business Correspondent Model. Types of Clusters. Sustainable Development Issues: SHG Issues. Regulation of Microinsurance. MIS in Banks: Rural Informatics – Information Systems (IS) Applications – Geographical Information Systems (GIS) Applications – Networking Applications – Multi-media Applications – NIC’s Role – E-governance for Rural Masses – Basic Statistical Returns. Step-wise process of Operating of SHG. Regulations on Investment. Rating of Microfinance Institutions. Policy for identification and Acceptance – Bank-MFI Bulk Lending Model – Partnership Model. Microfinance Act. Local Government in Bangladesh. Objectives – Microinsurance. Micro Enterprise Promotion-Critical Gaps. Rate of Interest. Savings Program. Cluster Approach for Micro Enterprise Promotion. Grameen and the Question of Replicability. Strategic Shortcomings in Programs – Bangladesh Grameen Experiment. MICROS – Regulatory FrameworkRecommendations of Expert Groups. Financial Parameters. Need for Securitization in India – ICICI Bank Lending Products. Saturation and Unhealthy Competition. Response to Primary Concerns: Bridging the Gap with Safeguards. Economic Risk. What are the Important Steps for Sustainable Development of SHGs? What are the Skills needed for Managing Successful SHGs? – Promotion of Micro Enterprises. Interest Rates. Non-financial Parameters. Development of Microfinance Products: Types of Products – Savings.Agricultural Marketing in India: Overview of Agricultural Marketing – Agricultural Marketing System – Agricultural Price Commission – Current State of Agricultural Marketing – Agricultural Marketing Credit in India. Business Correspondents. Institutionalization of Self Help Movement. Rural and Small-Scale Industries – Credit Support for SSI/Tiny Sector/Agro-Rural Industries – Major Problems and Challenges Faced by the SSI/Agro-Rural Sector – Role of SFCs in the Development of Small-Scale Industries. Approach for MFI Evaluation – CRISIL Model. What are the Books kept by a SHG? Best Practices in Microfinance – Empowerment Strategy. Self Help Group Approach: The Concept. MBA Program Regulations 153 Class of 2009 . Credit as a Poverty Initiative. Networking of Self Help Groups. Business Facilitators.

of Sessions 1 1 2 2 2 2 2 Topic Agricultural Marketing in India Small-Scale Industry Green Revolution MIS in Banks Micro Finance: Overview of Microfinance Self-Help Group Approach Models of Microfinance Development of Microfinance Products Sustainable Development Issues Total No.Cases Faculty will identify appropriate cases Suggested Schedule of Sessions Topic Rural banking: Rural India Panchayat Raj System for Rural Development Rural Infrastructure Government Initiatives for Rural Development Agricultural Activities Farm Development Loans Allied Activities in Agriculture No. of Sessions 2 2 1 1 2 4 3 2 4 33 MBA Program Regulations 154 Class of 2009 .

/ structure financing/ channel AUTHOR/PUBLICATION R. Credit Audit.Corporate & SME Banking Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L BK 609 Objectives: Corporate and SME Banking intends to provide the student with adequate knowledge of increased role and potential of corporate & SME sectors in the economic development. Supervision & Follow up. Rating Migration. Financings. Merchant Banking Services/ IPO/ Rights/ Commercial paper/ICD. NPA recovery Management / DRT. Importance of corporate finance to banks / accompanying benefits. Definition . Securitization Act.Bench mark. Registration of charge/ Inspection of securities/ monitoring of corporate advances under consortium/ Importance of MSOD. DRT/ Sarfaesi act provision s/ CDR/. Export finance. Mergers & Acquisitions.: Working Capital Financing – Fund based / Non Fund based activities. Term Loan/ Bridge loan.Chatterjee Kailash Publications financing/ Export & Import Financing. Govt of India Policy . Corporate and SME financing has emerged as an important mechanism in wealth creation of a country.Viswanathan. LRM. Credit Rating Institutions in India and abroad. Principles of project finance. CRM in corporate Banking. Corporate Governance.Chand Publications Domodharan A. Physical Follow up. Other services to corporates Products offered to corporate in Banking (Lending & Deposits) Consotium Lending/ syndication/ fund based lending. FDI’s. Investment Advisory Services. S. Structure financing External Commercial Borrowings. Credit Rating – Importance of Credit Rating. Recovery of advances. Insurance/ mutual funds services. Role of SME In India. one time settlement – RBI guidelines. Term financing. Therefore it is imperative to study corporate and SME Banking systems p revailing in the country. Non fund based services LC/ LG/ DPGL. NPAs. Retail Banking Products to Corporates.P. Industrial Sickness . Core banking solution/ internet banking/ corporate salary accounts. Financing of Infrastructure Projects Project Financing (Infrastructure) Importance of project finance for banks. Export finance– Finance/ role of Exim bank/ ECGC. Project export. SME: Introduction to SME. REFERENCE BOOKS Industrial Finance Valuation Credit Management Detailed Syllabus Fundamentals of Corporate Finance Goals of corporate – Value Maximization. Financial Follow up. symptoms/ causes/ remedies/ SICA. Class of 2009 MBA Program Regulations 155 . Short term Financing –. Fund management/ payment and settlements.QIS/. – Rehabiliatation of sick companies. Risks in Corporate Banking – Hedging Instruments. Valuation Issues. Other services to corporates from banks : Cash management/ Investment advisory services.

structure of SSI. Rural and SSIs. Organisations supporting/ assisting SMEs in India at state and central level. of Sessions 3 3 2 2 1 2 1 3 2 2 1 1 1 33 Suggested Schedule of Sessions Topic Fundamental of corporate Finance Products offered to corporate in Banking Project Financing No. backward & forward linkages. MIS and reporting SME. Venture Capital ( Role of NABARD and SIDBI in SME Financing). Topic Mergers Acquisitions valuation issues Short term Financing Credit Rating – CIBEL Credit Rating NPAR recovery Management Nursing & Rehabilitation – CPR Mechanism Risks in Corporate Banking – Hedging & Instrument CRM in Corporate Banking Introduction to SME No. Lending to SME Sector – Nayak Committee recommendations for assessment of credit need.Credit support for SSI/Tiny sector/Agro – Rural Industries . Cases Faculty will identify appropriate cases. of Sessions 2 3 4 Lending to SME Sector Marketing of SME Products ECGC Schemes MIS and Reporting SME Application of Information Technology in SME Total MBA Program Regulations 156 Class of 2009 . Village. Application of information Technology in SME. major problems faced by SME. Marketing of SME products – Overview of Marketing system. Credit Guarantee schemes – CGTSI and ECGC Schemes.

corporate advisory services. loan syndication. venture financing. Treasury Bill Market. Scope. sell offs. euro-dollar market. management of debt and equity.PreMBA Program Regulations AUTHOR / PUBLICATION ICFAI J C Verma – Bharat Law House Nabhi Publications V A Avadhani – Himalaya Publishing House L M Bhole – Tata McGraw Hill ICFAI Publication ICFAI Publication Issues Decision Making . Corporate Debt market Recent Developments. increasing the value of organization Financial engineering – Structural financial products. Debt restructuring. M&A . Innovative financial instruments –investorregulator –Issuer points of view Financial Bubbles. Merchant Banking: Nature and scope of Merchant Banking . FCCB. Post-Issue Management . capital budgeting as a model for firm valuation. M&A. Procedural Aspects of Primary Issues . Scams and crisis reasons and consequences of financial crisis and scams 157 Class of 2009 .Structure of Merchant Banking Industry .sec.Current Development. Instrument ADR/GDR.legal aspects and accounting aspects Corporate Valuation –Principles of valuation. spin offs. financial engineering. REFERENCE BOOKS Investment Banking & Financial Services A Manual of Merchant Banking SEBI Guidelines Capital Market Management Financial Institutions and market Primary Market & IPO Economic Times Market Watch Detailed Syllabus Introduction to Investment Banking: Evolution of Investment banking in India. private equity. Call money market: Money Market.Pre-Issue Management – Regulatory aspects -Advertising and Marketing. divestiture. tender offers. Commercial Paper and Certificate of Deposits. FCFE basis fro valuation.Rights Issues Raising finance from international markets – Intermediaries. project advisory services. Discount and Finance House of India.SEBI Guidelines for Public Issues – IPO -Pricing and Timing of Public Issues .Professional Ethics and Code of Conduct .Overview of Current Indian Merchant Banking Scene . Risk in financial engineering. Primary & Secondary market for G.Primary Markets in India and Abroad . ECB-Regulatory aspects Corporate Restructuring –Economic rationale of corporate restructuring. expansion. structural analysis of investment banking industry Financial Markets: Government Securities Market.Regulation of Merchant Banking Activity .Investment Banking Program Credit : MBA : 3 Class of : 2009 Sessions : 33 Course Code : S L BK 610 Objective To familiarize students with the services offered by modern investment bankers.

scams and crisis Current developments and cases Total No. of Sessions 4 3 5 Topic Raising finance from International markets Corporate restructuring Corporate valuation Financial Engineering Financial bubbles. of Sessions 3 5 5 4 2 2 33 MBA Program Regulations 158 Class of 2009 .Current developments Cases Faculty will identify appropriate cases Suggested Schedule of Sessions Topic Introduction to Investment Banking Financial Markets Merchant Banking No.

Personal Financial Planning Program Credit : MBA : 3 Class : 2009 Sessions : 33 Course Code : S L IV 601 Objective This course is aimed at enabling the student understand the issues involved in planning finances and investments at a personal level. Narang. Jensen’s measure.P. Portfolio Tracking. Rental income & Capital Gains. Treynor’s ratio. REFERENCE BOOKS Personal Financial Planning Personal Financial Planning Personal Financial Planning Guide Personal Financial Planning Personal investment and tax planning yearbook Income Tax. Kalyani Publishers Detailed Syllabus Understanding the financial planning process – the rewards of sound financial planning – planning for a life time – the planning environment – determinants of personal incomeFinancial statements and plans – mapping the financial future – time value of money – preparing personal income statement and balance sheet – making cash budgets Managing taxes – principles of income taxes – Computation of Salary.35 th Revised Edition 2007. Managing investments – investment planning – securities markets – transacting in the securities markets – online investing – mutual fundsFinancial Planner’s Advice. Private Banking Options of Different Banks. Vision Publication Edition 2007-08 V. Making decisions regarding purchase of automobiles and houses – deciding whether to lease or buy – finding an affordable house – the house-buying process – housing finance.filing returns – tax planning – other forms of personal taxesProvisions of Wealth Tax Act & Computation of Net Wealth & Wealth Tax. Information Ratio. Other Income. McGraw Hill N J Yasaswy.Sharpe’s ratio. and to be in a position to provide advise on the issues. MBA Program Regulations 159 Class of 2009 . 15th Edition (assessment Year 2007-08).Gaur & D.Law & Practice AUTHOR / PUBLICATION ICFAI Lawrence J Gitman and Michael D Joehnk Ernst and Young’s G Victor Hallman and Jerrry S Rosenbloom. Stock brokers Research and Advice. and Discretionary Portfolio Management Services .B. 6th Edition. Managing credit – opening an overdraft account – using credit carefully – consumer loans Managing insurance needs – basic insurance concepts – deciding on the amount of life insurance required – key features of life insurance policies – buying life insurance – types and sources of health insurance plans – principles of property insurance – automobile insurance – other types of insurance.

Gold.Alternate Investment Options – Art.Personal Selling skills. Investing in Stocks and Bonds Investing in Mutual Funds Planning for Retirement Estate Planning Marketing of Financial Products Total Sessions MBA Program Regulations 160 Class of 2009 .Consumer Loans & other forms of Financing Health and Property Insurance Life Insurance Planning for Investments Alternate Investment Options No. Execute. Retirement planning – estimating needs at retirement – social security – pension plans and retirement plans – annuities. Antiques. Reverse Mortgage Estate planning – wills – trusts – gift taxes – estate taxes and tax planning Marketing of Financial Products: Relationship Marketing – Selling in a competitive environment . Profile. REITS. Investments outside India. Expose.Steps in the relationship management process – Segment. Real Estate. of Sessions 2 7 2 2 2 3 2 1 4 4 1 1 2 33 Cases The US-64 controversy. Suggested Schedule of Session Topic Understanding the Financial Planning Process Managing Taxes and Tax Planning Decisions Regarding Automobiles and Housing Managing Credit. Commodities. Strategize. Source: Case Studies in Finance Volume III Faculty will identify relevant cases. Charity. Real Estate Related Mutual Funds. Monitor and review .

Wealth Preservation. using wills and trusts. Estate Planning: Need. Planners. Keown.The Life-cycle Investment Guide . methods of property disposition. Offshore. Charity and tax.Wealth management Scenario .Private banking. Rosenbloom. Retirement Planning: Basics of retirement planning. Capital gains tax. Bloomberg Press John Wiley and Sons Cap Gemini and Merrill Lynch Robert J Garner & Robert B Coplan (2002) Investing: Asset Allocation Principles . Sources of retirement income.Proforma financial statement . settling the estate Investment and Investment Products: Basics 161 Class of 2009 .Identifying Client Needs . Mass Affluent. Pearson Education G. Wealth management tools . International investment.Wealth Accumulation.Wealth management – Indian Perspective. Basic income tax saving techniques. REFERENCE BOOKS Personal Financial Planning Personal Finance Personal Financial Planning Practice Management for Financial Advisors. Onshore.Client Segmentation. Lawrence J & Joehnk. Family office.Key Drivers of Wealth Management . Health Insurance. Understanding the Wealth management Process: Savings Cycle and Wealth Creation Cycle . and Wealth Transfer . Annuities and annuity schemes. Client Expectations .NRIs as Clients Financial Planning: Need and Steps . Life Insurance. Mcgraw-Hill Deena Katz.Ethical principals relevant to wealth management Client Profiling and Lifestyle Guide to MBA Program Regulations AUTHOR / PUBLICATION Gitman. objectives. Steps in planning for retirement income. High net worth individuals. Victor Hallman & Jerry S. Michael D Arthur J.Wealth Management Program Credit Course Code : MBA : 3 : S L IV 602 Class of : 2009 Sessions : 33 Objective To equip students with skill sets required for managing wealth of high net worth individuals and mass affluents and to familiarize them with vital aspects of wealth management – wealth accumulation. Pension plans. and Wealth Managers The Citibank Guide to Building Personal Wealth World Wealth Report Earnst & Young Personal Financial Planning Guide Detailed Syllabus Introduction to Wealth Management: World’s Wealth – Statistics and Forecast World Wealth Report .Tax Planning: Fundamentals. Insurance Planning: Human Life Value. wealth preservation and wealth transfer. Ultra high net worth individuals.Private Banking and Client Characteristics .The Players – Global and Indian . Economic problems of retirement years.

Mutual Funds. Financial Planner’s Advice. Private equity funds.Variable Income Products: Equity and Equity Mutual Funds Derivatives . Convincing skills. Real Estate Related Mutual Funds. Client objection handling. Portfolio Management Options and Performance Measurement of Portfolios: Direct Investing. Asset Classes Strategic Asset Allocation .Tactical Asset allocation. M oney laundering. Antiques. Fund of funds. Execute. Corporate Responsibility Act (SOX).Personal Selling skills. Cases: Faculty will identify appropriate cases Suggested Schedule of Session Topic Introduction to Wealth Management Understanding the Wealth management Process Client Profiling and Lifestyle Guide to Investing Financial Planning Investment Investment Products Mutual Funds Alternate investment options Asset Allocation Portfolio Options and Performance Measurement Marketing of Financial Products Behavioral Skills for Wealth Management Understanding Investor Psychology Financial Scams and Frauds Total No. Regulation. Closing a deal. Monitor and review . Etiquettes and Manners. Corporate Securities. Risk Analysis of Investment Products.Partitioning Criteria. Real Estate. Systematic Investment Planning. Strategize. Treynor’s ratio. Gold. Sector funds. Stock brokers Research and Advice. Debt Securities . Behavioral Sk for Wealth Management – ills Time Management.Investment Objectives Investment constraints Investor Categorization. Balanced funds. Financial Scams and Frauds : Know your customer. Asset Allocation: Definition . Commodities. REITS. Private Banking Options of Different Banks. Growth funds. Jensen’s measure. Bonds.Asset Allocation Process . Mutual Funds: Income funds. Portfolio Tracking. Expose. Information Ratio. Profile.of Investing . Thematic funds.Structured products -Credit cards.Sharpe’s ratio. Marketing of Financial Products: Relationship Marketing – Selling in a competitive environment .Steps in the relationship management process – Segment.Investment styles and factors determining them .Fixed Income Pr oducts: Money Market -Instruments. of Sessions 2 3 3 5 2 2 3 2 2 2 2 2 1 2 33 MBA Program Regulations 162 Class of 2009 . Alternate Investment Options – Art. Charity. Understanding Investor Psychology: Customer hesitancy. Investor Awareness. Index funds. and Discretionary Portfolio Management Services . Negotiation skills.

Prevention of Loss Risk Transfer .Value of Risk Management .Consideration and Selection of Risk Management Techniques .Estimation of Future Effects .Accuracy of Estimates Loss Exposure .Property Exposures .Choice between Retention and Transfer .Risk Evaluation .Personal Loss Exposures .Exposures to Risk .Evaluation and Review Measurement of Risk .Risk Assessment and Quantitative Methods .Prospective Risk Financing .Integrated Risk Exposures Risk Management Non-insurance Techniques .Nature of Risk Management Development of Risk Management .Implementation of the Decision .Classification of Risk .Hazard and Loss Analysis .Loss Control .Risk Avoidance .Budget MBA Program Regulations 163 Class of 2009 .Retrospective risk Financing Risk Retention .Hidden Costs of Accidents .Liability Exposures . Detailed Syllabus Introduction to Risk .USA Emmet J Vaubhan – Wiley Harrington – McGraw Hill Trieschmann – South Western College Publishing.Risk Management Process .Risk Control Tools and Techniques .Risk Profiling .McGraw Hill Dorfman Mark S .Identification and Evaluation .Risk Transfer .Risk and Exposures to Losses .Risk Control .The Concept and Definition of Risk .Enterprise-Wide Risk Management.Legal.Risk Control and Speculative Risks . REFERENCE BOOKS Risk and Insurance Risk Management & Insurance Introduction to Risk Management and Insurance Fundamentals of Risk and Insurance Risk Management and Insurance Risk Management and Insurance AUTHOR / PUBLICATION ICFAI Arthur Williams .A framework for Potential Ris k Identification .Attitude towards Risk Human Response to Risk Risk Management Essentials .Direct Exposures of Organizations .Claim Estimation . USA Setting .Identification of Risks . Economic and Public Policy Limitations .Evaluation of Risks / Exposures .Risk Control and Risk Assessment .Risk & Insurance Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L IN 601 Objective The objective of this course is to help the students to understand the concept of risk and the management of risk.Risk and Human Behavior .Risk Management .Risk Control and Risk Financing .Risk Financing Methods Contemporaneous Risk Financing .Statement of Objectives .Direct and Indirect Losses . A bird’s eye view of insurance industry will enable the students to understand insurance as a risk management technique.Sources of Risk .

Principle of Indemnity .Non-insurance Techniques Introduction to Insurance Principles of Insurance Insurance Industry Insurance Market Insurance as Risk Management Technique Selection and Implementation of Risk Management Techniques Total No.Economic Theory .Principle of Insurable Interest Principle of Subrogation .Functions of Insurers .Field of Insurance Products .Supply and Demand .Historical Problems .Avoid Risk if possible .Clauses Limiting Amount Payable Selection and Implementation of Risk Management Techniques .The Insurance Consumer .Professions in Risk and Insurance Management Insurance Market .Implement Appropriate Loss Control Measures .Legal Definition .Risk Manager vs.General Guidelines . Cases • • • • • • • Assessing Loss due to Theft Assessing Loss to a Property and Claims Adjustment Process Claims for Loss to Property: Genuine or Fraudulent? Liability Insurance: Personal Injury Claims Outsourcing of Underwriting Activities in Insurance: Advantages and Disadvantages Premium Rebates to Policyholders – Are they Ethical? Film Insurance & Financing in India Source: Case Studies in Finance Volume III Suggested Schedule of Sessions Topic Introduction to Risk Risk Management Essentials Measurement of Risks Loss Exposures Risk Management . Insurance Agent . of Sessions 1 2 4 4 4 2 2 2 3 4 5 33 MBA Program Regulations 164 Class of 2009 .Social and Economic Benefits .Enterprise Risk Management and Alternative Risk Transfer Alternative Risk Transfer Tools.Insurable Loss Exposures Benefits of Costs and Insurance .Social Insurance Principles of Insurance .Subjective Risk .Proximate Cause Insurance Industry .Definitions Basis of Recovery .Channels of Distribution in Insurance .Consumer Protection Globalization of Insurance Industry Insurance as Risk Management Technique Declaration .Analyze Loss Control Decisions Present Value Analysis .Exclusions .Managing a Risk Management Program .Introduction to Insurance .Select Optimal Mix of Risk Retention and Risk Transfer .Common Policy Conditions .Nature of Insurance .Processes Types of Insurance Organizations Organizations / Players .Social Costs of Insurance Benefit -Cost Tradeoff .Definition Financial Definition .Selecting Retention Amounts Implementing Decisions .Insurance Agreement .Principle of Utmost Good Faith .Organization for Risk Management .

The different methods to ensure Economic Stability -Assessment of Economic Risk to an individual .Different Components of Life Cycle .Products of the Several Private Insurers’ recent entry in the Indian Insurance Industry Annuities and Pensions .Features of Endowment Assurance . Due emphasis has been laid on calculation of premium.Features of Term Insurance .Meaning of Annuities and Pensions . Pheipe Mc Gill. USA available in the Overseas Market . Legal and Act uarial of life insurance Economic Basis of Life Insurance .Types of Financial Planning of an individual .Modern concepts of Life Insurance .Advantages of Life Insurance Personal Financial Planning and Life Insurance .The Basic Elements of the Life Insurance Products .Essential of a Valid Contract -Special features of Life Insurance MBA Program Regulations 165 Class of 2009 .Concept of Underwriting .Factors Affecting the Financing Planning of an individual -Points to be considered for making Financial Plan Life Insurance Products .Need for an Annuity Different Types of Annuities .Role of Term Insurance and Endowment Assurance in Product Designing Different Types of Life Insurance Products in Indian Market .Obligations of the Insurer regarding the Payment of Annuity Different Types of Schemes available in India Present Status and Future Prospects of the Pension Funds in India Life Insurance Premium Setting ..Economic.Risks to Economic Stability . REFERENCE BOOKS Life Insurance Economics of Life Insurance Life and Health Insurance Life Insurance Detailed Syllabus Principles of Life Insurance .Sources of Information for Underwriting Classification of the Underwriting Process .Different Classes of Lives and the Standard for Classification of Risks Important Factors to Assess the Insurability of an Individual .Different Economic uses of Life Insurance .Life Insurance Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L IN 602 Objective This course is intended to help students understand the concept and administration of Life Insurance and Life Insurance products. underwriting and claims management.Factors to be considered for Setting the Premiums Investigations regarding the Mortality Different Factors in the Assessment of the Premium Risk Assessment and Underwriting .Role Played by the Life Insurance Company .Three basic principles of life insurance .Life Insurance Products AUTHOR / PUBLICATION ICFAI S S Huebuer Herald Skipper Jr and Kenneth Black Jr.Measures to be considered for the Sub-Standard Lives Legal Framework .

Essentials of Insurable Interest IRDA Agency .Death Claims Nomination/Assignment .Policy Document Services Marketing .Life Insurance Products Reinsurance .Income Tax .Married Women’s Property Act .e-insurance Claims Management .Market Orientation New Product Development Process .Maturity Claims .Evolution of Policy Bond Evolution of Technology .Marketing Channels Bancassurance .Evolution of Reinsurance .Accident and Disability Benefit Life Insurance Policy Servicing .Utmost Good Faith . Cases: Faculty will identify appropriate cases Suggested Schedule of Sessions Topic Principles of Life Insurance Economic Basis of Life Insurance Personal Financial Planning and Life Insurance Life Insurance Products Annuities and Pensions Life Insurance Premium Setting Risk Assessment and Underwriting Legal Framework Services Marketing Claims Management Life Insurance Policy Servicing Tax Planning IT Applications Product Development Current Developments Total No.Productivity .Concept for Product Origin of a New Product .Operative Clauses of the Policy . of Sessions 2 2 2 2 2 3 2 2 2 2 3 3 2 2 2 33 MBA Program Regulations 166 Class of 2009 .Application of IT Product Development .Maintenance of Records Premium Payments Alterations/Loans .Contract .Wealth Tax Various Tax Benefits under LIC Policies IT Applications .Duplicate Policy .Representation Warranty Indemnity .Agents Regulations .Reasons for Opening Up .Recent Developments .Private Life Insurance Companies.Need for Reinsurance Classification of Reinsurance Current Developments .Importance of Services Characteristics of a Service Product Quality of Service .Other Services Tax Planning .

Establishing Underwriting Policy for Insurance Products: Introduction Establishment of Underwriting Policy Criteria Policy Terms .Liaison with the Claims Management Function Risk Assessment .Underwriting and Employment Relationships .The Balance Sheet .Establishing the Underwriting Policy .Partnerships Corporations .Liabilities .Variations in Policy Terms .Liquidity Ratios Leverage Ratios .Methods of Risk Classification .Staff Underwriting Activities Underwriting Authority .Financial Statement Analysis .Underwriting the Management of the Organization .Exposure to Single Risks and Single Events .Internal and External Constraints in Underwriting Policy .Others Working for the Same Insurer .Independent Cont ractors Underwriting and the Insured’s Business Category.Insurer Files Financial Reporting Services .Underwriting Management Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L IN 603 Objective The objective of this course is to help student in familiarizing with various aspects of underwriting management.Who Should be an Insured? . Underwriting and Financial Analysis: Introduction Financial Statements .Effect of Prevailing Market Conditions . due emphasis in laid on pricing the insurance products and underwriting in life & general insurance. Underwriting and Business Types: Introduction .Factors Affecting Underwriting .Shortcomings of Accounting Data .Accounting Information from Alternative Sources .Assets .Wrap-ups .Estimated Maximum Loss (EML) Influence on Underwriting Policy.Background Resource Publications. REFERENCE BOOKS Underwriting Management Underwriting Management Life Insurance Underwriting Detailed Syllabus Fundam entals of Underwriting: Introduction The Purpose of Underwriting .Valuation Guides .Insuring Multiple Interests .Owners Equity The Income Statement .Profitability 167 Class of 2009 MBA Program Regulations .Premium Calculation.Alternative Forms of Ownership .Implementing the Underwriting Policy .Risk Management .Ratio Analysis . UK Insurance Institute of India Additional Sources of Underwriting Information –Prior Insurers .Qualified Versus Unqualified Statements .Class ification and Categorization of Risk .Underwriting Activities .Need for Underwriting Guiding Principles in Underwriting .Policy Clauses .Insuring Ownership Interests .The Cost of Financial Reporting Services .Underwriting Guidelines Underwriting Audits Measuring Underwriting Results .Government Records . Underwriting Information: Introduction Determining How Much Inform ation to Gather –Initial Sources of Underwriting Information – AUTHOR / PUBLICATION ICFAI Chartered Insurance Institute.Types of Business Ownership Sole Proprietorships .Activity Ratios .Insuring Entities Other than the Named Insured .

Non-Medical Schemes Keyman insurance. Social.Clauses Limiting Amounts Payable .Single Events Measuring Aggregation to Single Events Group Personal Accident .Risk Registration .Data Sources Market Data .Female Lives Minor Boys and Girls .Regulatory Objectives .Limitations of Financial Statements.Provide a Reserve .Financial Stability and Net Acceptance Levels . Pricing the Insurance Product: Introduction The Law of Large Numbers .Moral Hazard and No Claim Discount .Co Insurance Other Insurance Classes .Numerical Rating method .Domestic and International Trade .Treasury Requirements.Marine Various Clauses Cargo Underwriting .Provide for Profit .Rating and Underwriting . Contractor’s Plant and Boiler Policies .Limits .Fire Special Policies and Clauses .How Claims Equalization Reserves Work .Non insurance Data .Parental Guarantees and Self-Insurance .Inflation Inte rest Rates .Meet All Expenses .Underwriting of Engineering Insurance .Catastrophe .Contractor’s All Risks Policy .Exclusions .Sources of Information .Fire Specialized Policies .Cargo Insurance Documents Cargo Insurance Coverages .Exchange Rates . Underwriting in Life Insurance: Purpose of Selection .Fire Overseas Practice Marine Underwriting .Common Policy Conditions Agreements . Engineering Aviation & Miscellaneous): Motor Insurance Underwriting .Bonus/Malus Clause Basis of Premium .Marine Insurance Associations .Prospective Risk Analysis Principles and Use of Retrospective Rating Large Claims .Judgment Method .Cover and Limits of Particular Hazards .Factors that Influence the Decisions to Reinsure .The Standard Fire and Special Perils Policy .Fire Underwriting and Reinsurance .Civil Engineering Completed Risks Insura nce (CECR) Deterioration Of Stocks Insurance Miscellaneous Insurance Policies Underwriting and Rating of Fidelity Guarantees and Cover Under Bonds and Credit Insurance Covers .How Much Weight Does Risk Experience Carry? How Can Credibility be Improved by Varying the ‘smoother’ per Claim? .Factors of Insurability .Claims .Components of an Insurance Policy The Declarations .Effect on Capital .Credit Insurance .Period of Insurance .An overview .Erection All Risks and Marine/Cum-Erection Policies Machinery.Origin . Legal and Economic Conditions.Fire Rating .Marine Exclusions .Type of Business 168 Class of 2009 MBA Program Regulations .Motor .Motor Tariffs .Excluded Perils Excluded losses . Underwriting in General Insurance (Fire & Marine): Fire Basic Principles .Burning Cost and the Treatment of Large Claims and their Effect on Individual Rating .Risk Premium .Ratios . Implementation of Operational Controls: Parameters Limits .Competition Expenses .Investment Income . Assessment and Management of Exposure: Measuring Exposure to Single Risks and Single Events .Underwriting of Female Lives Methods of classification of Risk .Excess and Primary Coverage. Technological.Fire Drafting of Policies and Endorsements .Selection Philosophy .Transparency Pricing Components .Scope Construction Phase .Fire Tariff Rules and Regulations .Electronic Equipment Insurance .Factors Affecting the Underwriting of Policies .Credibility of the Data .Create an Estimate for Outstanding Claims . Environmental.Effect of Selection .Aviation Hull Insurance .Aviation Practical Underwriting.Fire Add on Covers .Deductibles .Extra Administration Costs .Methods of Rating sub-standard Lives .Loss of Profits (Machinery) and Advance Loss of Profits Policies .History of Equalization Reserves .Marine Duration .Strategic Considerations Reinsurance Markets and Security Relationship Between Reinsurance. Equalization Reserves and Capital Requirements . Insurance Policies-Perils and Clauses: Peril Meaning .Predicting the Effects of Change in Political.Hull Insurance Underwriting in General Insurance (Motor.Quality of Competitor Data .Covering the Expected Claims .Estimation of Risk Premium Business Class Quantitative Factors Qualitative Factors .Letters of Credit .

of Sessions 2 2 2 2 1 2 2 2 3 3 3 3 3 2 1 33 MBA Program Regulations 169 Class of 2009 .Techniques for Monitoring Underwriting Results .Underwriting Application and Auditing .Remedial Programs . Business Selection and Design of Products: Role of Corporate Objectives in Business selection . Engineering Aviation & Miscellaneous) Assessment and Management of Exposure Implementation of Operational Controls Budgeting and Control Business Selection and Design of Products Current Developments Total No.Effect on Premium .Insurance market .Global Market Strategies .Organizational Structure .Entry Barriers .Purpose of Solvency margin –Insurance Marketing Program .Risk Assessment .Role of Ethics in Business .Terms and Conditions .Special Requirements of Global Insurance Programs .Reasons for Unethical Activity .Entry into the International Market .Use of Information Derived from Monitoring.Backlogs Inadequate Underwriting Performance Information Technology/Information Systems and their Use in Account Management.Equalization Reserves .Reasons for Monitoring and What is to be Monitored Fluctuations in Claim Costs .Role of Financial Targets in Business Selection .Changes in Rating and Exposure .Gross and Net Acceptance Limits .Combining all Cover Requirements Under a Single Program. Current Developments Cases • • IRDA and the Changing Tariff Structure for Motor Vehicle Insurance in India Assessing Loss Due to Theft • • • • Claim Adjusters and Workers Compensation Claims Assessing Loss to a Property and Claims Adjustment Process Assessing Losses Caused by Vandalism Reinsurance in India Source: Case Studies in Finance Volume IV Suggested Schedule of Session Topic Fundamentals of Underwriting Establishing Underwriting Policy for Insurance Products Underwriting Information Underwriting and Business Types Underwriting and Financial Analysis Pricing the Insurance Product Insurance Policies -Perils and Clauses Underwriting in Life Insurance Underwriting in General Insurance (Fire & Marine) Underwriting in General Insurance (Motor.Investment Relevance of Entry and Exit Costs .Areas of Conflict Social Legitimacy of a Firm’s Strategy General Economic Theory .Fronting .Factors that Affect an Insurers Ethical Image .Direct/Inwards Reinsurance .Features of Global Market .Implications of Withdrawing from a Market .Characteristics and Operation of Distribution Channels . Budgeting and Control: Key Data Issues Dynamic Nature of Insurance Data Allowances for Pipeline Premiums .Factors Affecting Selection of Business Class and Types of Cover to be Provided .

UK Insurance Institute of India Purpose of Accounting . principles of reinsurance & reinsurance markets. Claims Management: Corporate Claims Philosophy .Reinsurance Pricing.History of Reinsurance Development and Types of Reinsurance Basics of Valid Reinsurance Contract .Factors to be Considered in Ceding and Assuming Reinsurance . Legal Principles .Various Structures of Reinsurance .Underwriting Policy .Life Reassurance .What the Parties Gain From Reinsurance Contract Functions of Reinsurance .Record Keeping Concepts of Reinsurance .Claim Notification .Regulatory Reinsurance Terms .Claim Developmental Analysis . reinsurance types.Maritime Frauds.Concept of Cash Flow .Non Proportional Reinsurance Facultative Reinsurance .Claims Reporting and Claim Reserving . Reinsurance Accounting and Financials: AUTHOR / PUBLICATION ICFAI Ross Phifer Chartered Insurance Institute. Types of Reinsurance: Proportional Reinsurance .Underwriting Considerations Casualty Reinsurance .Underwriting Management .Reinsurance: Reinsurance Principles .Main Types of Reinsurance Arrangements .Additional Clauses Regulating Certain Kinds of Contracts.Treaty Reinsurance Pools or Covers. REFERENCE BOOKS Reinsurance Fundamentals of Reinsurance Reinsurance Reinsurance Detailed Syllabus Principles of Reinsurance: Concept of Reinsurance . Reinsurance Underwriting: Factors That Affect Reinsurance Busines s .Marine Reinsurance Program in India . Property and Casualty Reinsurance: Kinds of Risks in Property Reinsurance .Re-insurance Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L IN 604 Objective This course helps students familiarizing with various aspects of reinsurance.Duties of Cedent and Reinsurer .Premium Reserves.Balance Sheet Analysis.Classification .Types of Aviation Reinsurance . Marine Reinsurance: Purpose of Mari ne Reinsurance .Underwriting Limits .Over-payment of Claims Auditing.Concept of Retrocession. Aviation Reinsurance: History of Aviation Insurance . Organization and Operations: Meaning and Types of Cession .Types of Reinsurers Design and Arrangement of Reinsurance Program. Reinsurance Markets: Features of Successful 170 Class of 2009 MBA Program Regulations .Underwriting of Marine and Aviation Reinsurance .Underwriting Guidelines .Reinsurance as a Contract Arbitration Mediation .Co-insurance.Property Reinsurance .Marine Cargo Reinsurance Marine Hull Reinsurance .

The Role of Regional Reinsurance Corporations .Reinsurance Markets .The Indian Reinsurance Market .Various Global Reinsurance Markets . Cases: Faculty will identify appropriate cases Suggested Schedule of Session Topic Principles of Reinsurance Types of Reinsurance Property and Casualty Reinsurance No.Reinsurance Organization and Operations Reinsurance Markets Total No.Role of Captives . of Sessions 3 3 3 Topic Marine Reinsurance Aviation Reinsurance Reinsurance Accounting and Financials Reinsurance Underwriting Claims Management Legal Principles .Inward Reinsurance. of Sessions 4 2 3 3 3 3 3 3 33 MBA Program Regulations 171 Class of 2009 .

K .Claims Payments Payment of Claims into Courts .Payment of Charges and Expenses .A.Notice of Event Evidence of Loss .Settlement and Payments.Rights and Duties of Claimant .Nature of Claims Pa yment .Classification of Clai ms Based on the Interests of Parties to the Insurance Contracts . Classification of Claims: Need for the Classification of Claims .Claims and Public Policy .Special Doctrines in Fire Insurance . USA Robert A Keeton and A I Widiss Claims Procedure and Insurer: Claim Process and Insurer .Claims Management Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L IN 605 Objective This course gives knowledge about the emerging trends in insurance claims on various issues.Significance of Claims.Assignment of Policies Loss and Assessment .Claims and underwriting of Policies . and U.Rights and Duties of Parties .Role of Agent in Claims Settlements .Appointment of Loss Assessors and Surveyors .Types of Marine Insurance Policies .Frauds and Misrepresentations in Claims.Claims Disputes and Procedure .Leading Organizations Concerned wi h Claims.Marine Insurance Laws in U. Essential Elements of Claims: Insurance Contracts and Parties .Essential Elements of Claims Claims Management and System .Multiple Claims and Reciprocal Claims.Classification of Claims Based on the Time Span of the Insurance Contracts.Assignments and Transfers . Claims Procedure and Claimant: Basic Procedure of Claims . Marine Insurances Claims: Marine Insurance: Nature and Risks Covered .International Claims Disputes . 172 Class of 2009 MBA Program Regulations . t Fire Insurance Claims: Fire and Risk Elements of Fire Insurance .Payment of Claims .Claims Settlement .Preliminary Investigation and Decision Making . UK Brij Nandan Singh Colinvawx.Claims Management and Claims Handling. Claims Settlements: Claim Settlements Delays in Claims Settlements . REFERENCE BOOKS Claims Management Claims Management New Insurance Law Law of Insurance Insurance Law Detailed Syllabus Concept of Claims: Concept of insurance Insurance Contract .Essential Elements of Insurance Business .Rejection of Claims.Classification of Claims Based on the Nature of Insurance Contracts .Con cept of Claims Claims and Loss Assessments .S. AUTHOR / PUBLICATION IC FAI Chartered Insurance Inst itute.Types of Policies and Losses Covered .

e-business Legalities .Conflict of Interests Dispute Resolutions .Consumer Disputes .Claims Fund and Claims Payment .Proof of Death and Age .Innovative Services Tips on Quality.Claims Tribunal And Compensation.Insurance Business and Other Helpline Services. Claims Management System and Organizational Structure: Effective Claims Management System .Crop Insurance .Motor Vehicle Insurance .Precautions in e-insurance Business . Importance of Cost in Claims Management: Risk Sharing and Premium Pricing . Claim’s Disputes and Settlements: Claims Disputes .App eals.Outsourcing of Claims Settlements .Auditing.Powers of the Supreme Court. Claims.Appeals and Writ Petitions .Powers of Claims Tribunal .Use of Technology in Insuring Quality in Insurance .Appointment and Constitution of Claims Tribunal . Consumer Protection Act and Claims: The Consumer Protection Act.Cost Operations and Control .Claims Payments and Events Disputes in Life Insurances .Rights and Duties of the Insurance Customer .Methods of Dispute Settlements.Introduction to Quality .Legal Aspects of Reinsurance Reinsurance and Claims Handling .Government’s Role in Claims Settlement.Events Covered under Social Insurance .Consumer Protection and Claims Settlement. The Role of Information Technology in Claims Settlement: Advent of Information Technology in Claims Management Development of e-business and Insurance Business .Public Liability Insurance . 1986 .Appeals .The Claims Department . Claims Under Social Insurances: Concept of Social Insurance .The Consumer Protection Machinery .Social Insurance and Burden of Costs .Limitations of Claims Tribunal .Limitations of Arbitral Tribunals .Alternative Dispute Resolution Machinery .Purpose of Reinsurance Fundamentals of Reinsurance .Claims and Intermediaries .Use of Information Technology in Claims Settlement .Quality Certification .Role of Central Government in Claims Settlement Powers of Central Government in Claims Settlement .Quality and Marketing .Ombudsman and the Insured Ombudsman and the Insurer.Claims Payment on Maturity . Claims Settlements and Reinsurance: Reinsurance .Cost of Claims and Budgets.Legal Representatives Transfer of Vehicle and Insurance Certificate Claims Under Motor Vehicle Insurance Comprehensive and Compulsory . IRDA and Insurance Ombudsman: The Role of Controller of Insurance .Beneficiaries under Life Insurance Policies .Claims Settlement Machinery Selection of Effective Claims Settlement Machinery. Costs and Cost Effective Settlements: Planning and Forecasting of Claims . Arbitration and Claims Tribunal: Appointment of Arbitrator .The Role of IRDA Powers of IRDA in Claims Management .Claims Management in UK .Reinsurance and Sharing of Costs. Jurisdiction of Courts: Jurisdiction of Courts MBA Program Regulations in Claims Settlement .Cost in Claims Operations .Powers of Ombudsman in Claims Settlement .Insurance Contracts .Powers of Arbitral Tribunals and Claims Settlement .Mandatory Insurances and Cost of Claims .Cost Factors in Insurance .Insurance Business in Class of 2009 173 .Variances of Clauses and Conditions .Types of Reinsurance . Quality of Services and Clai ms Management: The Insurance Customer .Appointment of Insurance Ombudsman .The ISO 9000 .Organizational Structure and Allocation of Duties .Powers of the High Court . Insurance Businesses in Other Countries and Claims: Insurance Business in other Countries Insurance Business in UK .Public Liability and Motor Vehicle Insurance Claims: Public Liability Insurance .Types of Disputes . Claims in Life Insurance Policies: Concepts of Life Insurance and Claims .Miscellaneous Insurance Catastrophe Claims .Settlement of Claims.

Private Entry in Insurance Business .Claims Payment in International Insurance Policies.Insurance Business in USA .Claims Management in USA Insurance Business in Asian Countries .North American Countries . of Sessions 1 1 1 1 2 2 2 2 1 Topic Claims in Life Insurance Policies Claims Under Social Insurances Claims Settlements and Reinsurance Claim’s Disputes and Settlements Claims Management System and Organizational Structure Arbitration and Claims Tribunal Jurisdiction of Courts IRDA and Insurance Ombudsman Consumer Protection Act and Claims Quality of Services and Claims Management Claims. Emerging Trends in Insurance: Monopoly of PSUs and Delay in Claims Settlement .African Insurance Markets . Costs and Cost Effective Settlements Importance of Cost in Claims Management The Role of Information Technology in Claims Settlement Insurance Businesses in Other Countries and Claims Emerging Trends in Insurance Total No.Emerging Trends in Indian Insurance Markets . of Sessions 1 1 1 1 1 1 1 2 2 2 2 2 1 1 1 33 MBA Program Regulations 174 Class of 2009 .WTC Attack and Payment of Claims. Cases: Faculty will identify appropriate cases Suggested Schedule of Session Topic Concept of Claims Classification of Claims Essential Elements of Claims Claims Procedure and Claimant Claims Procedure and Insurer Claims Settlements Marine Insurances Claims Fire Insurance Claims Public Liability and Motor Vehicle Insurance Claims No.

Differences between Life and General Insurance-Recent Developments. Critical illness insurance Motor Insurance: Origin-application of Principles of Insurance .Indian ScenarioInternational Market-Application Basic Principles. Personal Policies: Family Risk Management Identifying areas of Potential LossesMeasurement of Loss Potential. Rights and Limitations of the Parties-Fire HazardsMeasures of Preventing Fire Hazards..Marine Insurance Policy .types of Motor Vehicles .Principles of Insurance. particularly the personal policies.Risks and their Classification .Erection all Risks Insurance Marine cum Erection Insurance.Types of Policies-Motor Tariffs Premiums .Overseas Mediclaim policy.Indian Scenario .Advance Loss of Profits Insurance .Claims. London Insurance Institute of India Clauses .Application of Basic Principles of Insurance .Standard Fire Policy .Transit Clauses.Strike AUTHORS / PUBLICATIONS ICFAI ICFAI Chartered Insurance Institute. Cancer Insurance. Fire Insurance: Historical background .Mediclaim Policy .Machinery Loss of Profit Insurance . Marine Insurance : Origin. particularly Motor. while giving due emphasis on underwriting and claims management..Classifications of Marine InsuranceInstitute Cargo Clauses .Warranties .Personal Accident and Health Insurance. Engineering and Marine Insurance REFERENCE BOOKS General Insurance – Personal General Insurance – Commercial Introduction to Commercial General Insurance Insurance Books Detailed Syllabus Principles of General Insurance: Financial System and Insurance .Insurance and Financial Security.Policies for Constructional Phase.Package 175 Class of 2009 MBA Program Regulations .Other Insurance Contribution .Contractors All Risks Insurance .Electronic Equipment Insurance.Machinery Insurance Contractors’ Plant and Machinery Insurance Boiler and Pressure Plant Insurance . Fire.Contract of Marine Insurance .Risk Management and Insurance.Express Conditions and Warranties of a fire Policy . The course also provides an insight into the commercial general insurance.Co-insurance-duties.Motor trade Policies .Marine Losses . Engineering Insurance: Origin-Application of Basic Principles of Insurance .Marine Cargo Policy .Underwriting .Registration and Insurance .Mortgage Clause .War Clauses .General Insurance Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L IN 606 Objective The course helps the students to gain adequate conceptual knowledge on the Products in general insurance. Insurance of Property and Liability: Fire Insurance or Insurance of Property.

1939 . Development and Evaluation: Role of Regulations.Workmen’s Compensation Policy .Risk Assessment by Insurance Companies .Basic Statistical Tools for Risk Evaluation.Factors that affect Marketing of Insurance .Reinsurance Management Strategy .New Products Problems in Product Development.Distribution Methods of InsuranceMark et Research.Premium.Types and Methods of ReinsuranceRelative Advantages and Disadvantages .Insurance Contract and Legal Framework.Policies . Marketing and Servicing: Risk Management Technique .Other Factors in Product Development .Underwriting of Different Hazards. Perils.Terminology.Elements of Insurance Contracts. Risk Assessment. Reinsurance: Need and Importance of Reinsurance. Underwriting and Rate Making: Need for Risk Assessment . Clauses and Covers. Legal Framework and Documentation: Essential of Insurance Contract .Settlement of Claims under Different Policies in Personal Lines Points to be checked while Processing the Claims.Risk Rating. Underwriting and Rate Making Product Design.Options available for Insurance Services . of Sessions 2 3 3 2 3 2 2 3 2 3 3 3 2 33 MBA Program Regulations 176 Class of 2009 . Claims Management: Claims Management in Insurance BusinessDifferent aspectsProcedure Followed in an Insurance Company Role of the Surveyor.Documentation. Development and Evaluation . Development and Evaluation Legal Framework and Documentation Claims Management Marketing and Servicing Reinsurance Total No.Fixing of Retentions and Reinsurance for Personal Lines. Ethical aspects of claims Management – Close proximity of claims.Product Design.Liability Insurance. Cases • • • • • • IRDA and the Changing Tariff Structure for Motor Vehicle Insurance in India Assessing Loss Due to Theft Claim Adjusters and Workers Compensation Claims Assessing Loss to a Property and Claims Adjustment Process Assessing Losses Caused by Vandalism Reinsurance in India Source: Case Studies in Finance Volume IV Suggested Schedule of Sessions Topic Principles of General Insurance Personal Policies Motor Insurance Marine Insurance Fire Insurance Engineering Insurance Insurance of Property and Liability Risk Assessment. Product Design.Motor Vehicles Act.Reinsurance of Large Risks and Catastrophes .Public Liability Act 1991 .Sources of primary and secondary source Information.

Content and form of Cash Flow statements. Accounting for contract options. Full Absorption costing. Dollar value. REFERENCE BOOKS Accounting Standards – I Accounting Standards .Accounting Standards & US GAAP Program Credit Course Code : MBA : 3 : S L AC 601 Class of : 2009 Sessions : 33 Objective The course is designed to make the students understand the contents of accounting standards with reference to Indian & International Accounting Standards.other aspects of Cash Flow statements. Ownership of goods. Cash Flow Statements: Introduction.AS 9 . Financial reporting. Accounting for order changes.Meaning and definition of Important terms. Cash Flow Assumptions. DisclosuresStatement of Accounting Standard (AS 7). Important terms.. AS7.Revenue. Objectives .Involuntary conversionDeferred Taxes.Non monetary Transactions.Sources of GAAP. Differed Income tax.Summary of IAS 11 . Special Revenue Recognition Areas: Long term Construction Contracts.Inventory: Meaning and Definition of Important terms.Methods of accounting for real estate sales other than Retail Land sales. and Definition of Important terms.Meaning and Definition of Important terms.Int angible Assets: Basic Accounting procedures and Accounting treatment .Taxmann John Wiley T P Ghosh – Taxmann Interim reporting. Current Losses. Types of Contracts.Service sales transactions: Important terms and Meanings .Indian Accounting Standard (AS .Capitalization of Interest 177 Class of 2009 .Introduction to Indian Accounting Standards( AS) Introduction to International Accounting Standards (IAS). -3) Current Assets: Introduction. Components of Income statement. Explanation to AS -9 . Other accounting issues.Depreciable assets and Depreciation: Depreciation methods. Long Lived Assets: Introduction. Direct costing.II Wiley GAAP 2002 Wiley IAS Guide 2002 Accounting Standards and Corporate Accounting Practices Detailed Syllabus Introduction to Accounting Standards: Introduction.IAS 7.Meaning. due emphasis is laid on understanding US GAAP. Assigning.Recognition and MeasurementCapital maintenance concept. valuation of inventories.Goodwill.LIFO. and Factoring of Receivables .ReceivablesPledging.GAAP Hierarchy.Miscellaneous TopicsStatement of Accounting Standards (AS 2) Summary of IAS 2. Retail Land Sales: Method of Recognizing profits . Disclosures. Joint ventures and Shared Contracts.Long lived Assets.Sales when collection are uncertain.summary of IAS 18 . Other Inventory topicsMBA Program Regulations AUTHOR / PUBLICATION ICFAI ICFAI John Wiley & Sons David Alexander . Types of LIFO Liquidations.

Inter Company Transactions between the Investor and the Investee .Changes in Minority Interest .AS-22 Accounting for MBA Program Regulations 178 Taxes on Income . Summary of IAS-..17 Leases.Summary of IAS 16. AS-21 Consolidated Financial Statements .Transfer between Categories Accounting for Investments in Debt Securities Accounting for Investments under Equity Method .Temporary Control of a New Subsidiary Summary of IAS . Summary of AS-39 Financial Instruments: Recognition and Measurement.Combined Financial Statements .Spin Offs .Summary of IAS-27 – Summary AS-23 Summary of IAS28.22 Business Combinations Statements of AS -14 (Revised). Business Combination and Consolidations: Introduction . .133 Embedded Derivative Instruments and Bifurcation .Refunding of Tax Exempt Debt . of Sessions 1 3 3 3 4 2 6 5 4 2 33 Class of 2009 .Meaning and Definitions of Important Terms .General . AS-6 Depreciation .Non-sub -Subsidiaries .Income Tax Effects .Tax Allocation for Business Investments .Explanation to AS-22. .costs: Research and Development .Leases involving Real Estate .Stock Rights – AS 13 . Income Taxes: Introduction .AS10. Investments: Introduction .Special .Reporting the Effect of Accounting Changes for Tax Purposes Financial Statement Presentation Disclosures .Concept and Rules .Inter Company Transactions and Profit Confirmations Minority Interest .Research and Development Arrangements.A S-11 (Revised) .termination of Lease .Treatment of Selected Temporary Differences .Temporary Differences -Recognition and Measurement of Deferred Tax Assets and Liabilities .Other Business Accounting Problems in Business Combinations .Explanation to AS 6.Translation of Foreign Currency Transaction .Explanation to AS-13.Undistributed Earnings Of Subsidiary . AS-27 Summary of IAS -31 Financial Reporting of Interests in Joint Ventures.Meaning and Definition of Important Terms .Reporting the Effect of Tax Status Changes .Sale and Leaseback .Specialized Applications of FAS-109 .Summary of IAS-32 .Accounting for Combinations Consolidated Balance Sheet .Summary of IAS-12 Accounting for Taxes on Income . Accounting for Fixed Assets. Cases: Faculty will identify appropriate cases Suggested Schedule of Session Topic Introduction to Accounting Standards Cash Flow S tatements Current Assets Special Revenue Recognition Areas Long Lived Assets Investments Business Combination and Consolidations Income Taxes Leases Accounting for Derivatives Total No.Accounting for Income Taxes in Interim Period .Wrap Lease Transactions .Types of Business Combinations .Accounting and Reporting of Leases by Lessee .Meaning and Definition of Important Terms . Contracts.Development stage Enterprises. Nature of Obligations.Hedging Activities .Lessee Lessor – AS . Leases: Introduction .Meaning and Definition of Important Terms – Operating leases -Capital Leases .Renewal or Extension of an Existing Lease . Special Areas. Disclosure.Of Investee .Reverse Acquisitions .Stock Dividends and Splits .Push Down Accounting .Explanation to AS-19 .Investments where Significant Influence does Exit .Summary of IAS .by Lessor .Leveraged Lease Financial Statement Disclosure .Transaction of Foreign Currency Denominated Assets and Liabilities . Accounting for Derivatives: Introduction Meaning and Definition of Important Terms Contracts not subject to SFAS .Explanation to AS 10.19 Leases .

Anti-Trust Laws. MNEs in Global Business – Entry and Competition. Dynamics of Political instability. Strategy Formulation for MNCs – Generic Strategies – Cost. the Social Responsibility of MNCs. Differentiation.International Business Environment Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L IB 601 Objective The course is to familiarize students with wide range of topics such as theory of international trade. Types of Cultures. Focus.Tariff. international trading environment. Trade Blocs – NAFTA. political risk management. Cross-border Liabilities. Managing Political Risk. The Heckscher – Ohlin Theory. Impact of Culture on PUBLICATION ICMR Managerial Behavior. Contract Laws. Cultural Diversity. Sh ipping Laws and INCO Terms. Contemporary Trade Theories. Competitive Strategy: Principles of Competitive Strategy. Principles of Absolute & Comparative Advantage. Understanding the impact of Political Risk. Country Risks. Cross Cultural adjustments. International Product Life Cycle Theory. regulatory environment. Using Different Perspectives to Understand Ethics. Political Risk Analysis. Multinational Enterprises (MNEs) Nature. Ethics and Social Responsibility: Importance of Ethics. Trade Protection and National Welfare. Mercosur. Problems and Managerial Challenges. Product & Services Trade. IPR. Industry Structure. REFERENCE BOOK Business Environment Detailed Syllabus Introduction: Global Business Environment. Treaties. The International Trading Environment: Trade Barriers – Tariff and Non . cultural environment of international business. Political Risk Management: Tools and Techniques. competitive strategy and ethics and social responsibility. Negotiation and Decision Making Styles in different Cultures. EU. WTO The Regulatory Environment: Legal Aspects of International Business. The Value Chain. of Sessions 3 4 4 4 4 4 4 3 3 33 MBA Program Regulations 179 Class of 2009 . Competitive Positioning. Theory of International Trade: Free Trade Vs Protection. Dumping & Anti-dumping. International Arbitration and Disputes. Cultural Environment of International Business: A ssumptions about the world. Current Developments Cases: Faculty will identify appropriate cases Suggested Schedule of Session Topic Introduction Theory of International Trade The International Trading Environment The Regulatory Environment Political Risk Management Cultural Environment of International Business Competitive Strategy Ethics and Social Responsibility Current Developments Total No. Communication. ASEAN. Counter Trade.

The Need for MBS Market-Process of Securitization-Collateralized Mortgage Obligations (CMOs)-Comparing Different Mortgage Securities Euro Instruments Markets: Syndicated Euro Credits-Issuance of Euro Notes -Issuance of Euro Bonds.Three Major Exchanges in US.The Swiss Banking Industry-The Swiss Insurance Industry-Performance of the Swiss EconomyRegulation of the Swiss Banking Industry -Swiss Fixed Income Markets-The Swiss Bond Market Swiss Equity Markets -Exchange rates/Interest rates-Export Finance in Switzerland Multilateral Financial Institutions: World 180 Class of 2009 MBA Program Regulations . REFERENCE BOOKS Global Capital Markets Financial Institutions and Markets Global Capital Markets Global Financial Markets Detailed Syllabus The Evolution of Global Financial Markets: Concept of Circular Flow-Role of the Government-Savings and Investment: The Fuel to Power Markets-Globalization of the Financial Markets-Classification of Global Markets-Role of Financial Intermediaries-Intermediaries Handling Individual Investors-Types of Financial IntermediariesPrimary and Secondary Markets The Structure of Global Financial Markets: Money Markets-Advantages of Money MarketsUnderstanding Bond Markets-A dvantages with Bonds-Types of Bond Market InstrumentsPlayers in Bond Markets. Japanese Markets: General Background of Japanese Markets.The UK Financial Market-The Financial Services Authority-Major Funding Routes-Export Finance Swiss Capital Markets: General Scenario.M Bhole/ Tata Mcgraw Hill P R Joshi/Tata Mcgraw Hill Ian Giddy/ Houghton Mifflin Co.The US Bond Market -Instruments in Bonds Markets-Types of Corporate Bonds-The US Equity Markets-Banking Regulations.Issuance of Euro Equities The American Markets: Introduction to US Money Markets-Instruments of Money marketsVarious Types of Municipal SecuritiesAUTHOR / PUBLICATION ICFAI L.Global Capital Markets Program Credit : MBA : 3 Class of Sessions : 2009 : 33 Course Code : S L IB 602 Objective The objectives of the course is to provide the student with a through understanding of the structure and functions of different financial markets as well as the instruments that are in use in those markets.Government Bond Issues and Agency Debt .Japanese Banking StructureFinancial Sector Reforms in Japan-Major Funding Avenues -Export Finance in JapanCredit Rating in Japan German Capital Markets: The Germany Economy -The German Banking System-The German Bond Markets English Markets: Introduction to UK MarketsThe Big Bang of 1986. Eurodollar Market-Money Market Mutual Fund.

Options and Swaps: History of Futures Markets-The Meaning and Operation of Futures-Index Futures -Currency FuturesCommodity Futures. International Monetary Fund (IMF) . International Financial Strategies: Importance of International Financing-Various International Financing Strategies-Choosing the Appropriate Funding OptionCost Consideration in Choosing a Funding Option- Resource Diversification-Credit Rating and its Relevance-Various Cost Computations-How to Arrive at an Optimal Mix.Bank Group.Main Areas of Activities-Funding Avenues-Lending ActivitiesThe Process of IMF Lending-Other IMF Facilities-Regional Development Banks. Futures. OPEC AFDB-IADB-EBRD-ADB. Cases: Faculty will identify appropriate cases Suggested Schedule of Sessions Topic The Evolution of Global Financial Markets The Structure of Global Financial Markets Euro Instruments Markets The American Markets Japanese Mar kets German Capital Markets English Markets Swiss Capital Markets Multilateral Financial Institutions Futures Options and Swaps Export Credits International Financial Strategies Total No. Currency Swaps-Pricing of Swaps Export Credits: T he Origin and Growth of Export Credits-How Exports are Financed-How Interest on Export Credits is Calculated-Role of Export Credit Insurance-Berne Union and its Importance-The Indian Context. of Sessions 2 3 3 3 2 1 1 2 3 7 3 3 33 MBA Program Regulations 181 Class of 2009 .Concept of OptionsAmerican and European Options-Trading Strategies with Options-Option Pricing ModelsExotic Options -The Concept of Financial Swaps-Interest Rate Swaps-Options on SwapsCommodity Swaps.Detailed Study of World BankInternational Development Association (IDA)International Finance Corporation (IFC)Multilateral Investment Guarantee Agency (MIGA)-International Center for Settlements of Investment Dispute (ICID).

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