The Facebook Effect by David Kirkpatrick

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The Inside Story of the Company That Is Connecting the World IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

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29K views44 pages

The Facebook Effect by David Kirkpatrick

Uploaded by

Simon and Schuster
The Inside Story of the Company That Is Connecting the World IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one o…
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The Inside Story of the Company That Is Connecting the World
David Kirkpatrick
Simon & SchusterNew York London Toronto Sydney
 
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Simon & Schuster1230 Avenue of the AmericasNew York, NY 10020Copyright © 2010 by David Kirkpatrick All rights reserved, including the right to reproduce this book or portions thereof in any form whatsoever. For information address Simon & Schuster Subsidiary Rights Department, 1230 Avenue of the Americas, New York, NY 10020First Simon & Schuster hardcover edition June 2010SIMON & SCHUSTER and colophon are registered trademarks of Simon & Schuster, Inc.For information about special discounts for bulk purchases, please contact Simon & Schuster Special Sales at 1-866-506-1949 or business@simonandschuster.com.The Simon & Schuster Speakers Bureau can bring authors to your live event. For more information or to book an event contact the Simon & Schuster Speakers Bureau at 1-866-248-3049 or visit our website at www.simonspeakers.com.Designed by Nancy SingerManufactured in the United States of America10 9 8 7 6 5 4 3 2 1Library of Congress Cataloging-in-Publication DataKirkpatrick, David, date. The Facebook effect : the inside story of the company that is connecting the world / David Kirkpatrick. p. cm. Includes bibliographical references and index. 1. Facebook (Firm) 2. Internet industry—United States. 3. Online social networks—History. I. Title.HD9696.8.U64F335 2010338.7'61006754—dc22 2009051983ISBN 978-1-4391-0211-4ISBN 978-1-4391-0980-9 (ebook)
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