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WE TOUCH LIVES IN SMALL BUT MEANINGFUL WAY
Submitted To: Sir Imran Yousaf Submitted By: Sehrish Tufail Saba Khan Amna Yousaf Batch : BBA 19 (B)
INTERNATIONAL ISLAMIC UNIVERSITY, ISLAMABAD
a candle maker.) William Cooper Procter began working in the company in 1883 and served as president of . The company called the soap Ivory. the military contracts introduced soldiers from all over the country to Procter & Gamble's products. immigrants from England and Ireland. a soap maker. In the 1880s. an inexpensive soap that floats in water.HISTORY: William Procter. 1837. took over the company (1890-1907. William Alexander Procter. During the American Civil War. their father-in law. who met as they married sisters. formed the company initially. Alexander Norris. In addition to the increased profits experienced during the war. Procter & Gamble began to market a new product. It was the company's first product being introduced in 1879. Procter and Gamble has been built by scientists and consumer researchers. and the former improving upon old products or inventing new ones to match these needs and desires. and brother-in-law Gamble. In 1837. the latter finding out what the public wants and needs. respectively. they continued to purchase the company's products. as a result of the suggestion. On October 31. and James Gamble. called a meeting in which he persuaded his new sons-in-law to become business partners. a soap maker. a candle maker. Once the war was over and the men returned home. Their joint venture started one of the most influential companies in all American industry. Several products were developed during the time period when William Procter's son. the company won contracts to supply the Union Army with soap and candles. Procter & Gamble was born. Procter and Gamble was founded in Cincinnati by William Procter. For generations. who had settled earlier in Cincinnati. Olivia and Elizabeth Norris.
Other firsts include a disability pension plan. and employee representation on the board of directors. P&G identify common consumer needs. Today. goods are found in 98 percent of all American households. During this time. Procter and Gamble became the first American company to give half holidays on Saturdays and set up a profit-sharing plan in the same year. This was a period of growth in which the company built several plants: five in the United States.the company from 1907-1930. Ultimately. Procter & Gamble acquired a number of other companies that diversified its product line and significantly increased profits. P&G's dominance in many categories of consumer products makes its brand management decisions worthy of study. develop new product innovations and build its brands through effective commercial innovations. producing more than thirty different types by the 1890s. . Company policy was reworked in 1920. the company chose to stop manufacturing candles in 1920. but its headquarters still remains in Cincinnati. and one in England. so that all employees were guaranteed 48 weeks of work per year. marketing and sales. a life insurance plan. the company began to focus most of its attention on soap. Over time. William Cooper Procter was a pioneer in many labor relation reforms. P&G. As electricity became more and more common. the company's sales rose from $20 million to $200 million. Procter & Gamble has dramatically expanded throughout its history. there was less need for the candles that Procter & Gamble had made since its inception. one in Canada.
fast-moving. slow-moving. P&G is one of the most aggressive marketers and is the largest advertiser in the world. P&G brands touch the lives of people around the world. Today it is a $79 Billion personal care and health and wellness company. Many innovations that are now common practices in corporate America--including extensive market research.S. manufacturing a broad range of products and employing 140.000 people all over the world. The Procter & Gamble Company (P&G) is a giant in the area of consumer goods. 3 years ago. Its new spirit of openness is most evident on the Internet. In 2005 P&G changed its culture from a conservative. Today. Internet-savvy organization. and employee profit-sharing programs-were first developed at Procter & Gamble. The leading maker of household products in the United States. P&G has operations in more than 80 countries. Committed to remaining the leader in its markets. These include beauty care. bureaucratic behemoth to that of a modern. . it was a stodgy. household care and Gillette products. the brand-management system. Three billion times a day. with more than 300 brands. you see a consumer-friendly portal with loads of information about P&G products.INTRODUCTION: Procter & Gamble (P&G) was set up by William Procter and James Gamble in April 1837 to manufacture soap and candles in the U. nondescript site where no one other than investors or job seekers had any reason to go to. P&G's products are sold in 160 countries.
They build the organization from within. P&G is its people & the values by which they live. allowing our people. As a result. is that “we will provide branded products and services of superior quality and value that improve the lives of the world's consumers.MISSION: Procter and Gamble is one of the most admired companies in the world. . Their mission. consumers will reward us with leadership sales. Their mission or purpose reflects this pride. They are continually improving existing products and brands while creating new products. They recruit the finest people in the world. promoting and rewarding people without any difference unrelated to performance. values and principles and involvement in the world. and value creation. They work on the conviction that the people of P&G are the most rewarding asset. They understand what their consumer wants and have the technology to develop the products that will meet these wants. our shareholders. Procter and Gamble’s quality products are the result of their massive investment in research and development. and the communities in which we live and work to prosper”. They take pride in their products. profit. as stated on their webpage.
they are focusing the resources to achieve leadership objectives and strategies as well as developing the capability to deliver the strategies and eliminate organizational barriers. To produce products with the utmost care to give nothing but quality to our communities. On the global level. By treating their employees fairly they contribute to their social and financial well-being. On the basic level. They strive to better the quality of life for everyone both now and in the future. they give aid to philanthropic programs such as Humanitarian and Disaster Relief. they provide products that improve the lives of their consumers in terms of health and convenience. And to continue to grow so that we can maximize our shareholder’s wealth.” Having clear vision of where they are going. The company believes they have a social responsibility to these communities. Procter and Gamble tries to improve the communities that they touch around the world. Procter and Gamble will continue to serve consumers by continuously innovating products that will allow them to be leaders in household and personal care. health care. . “To be recognized as. Procter and Gamble also produces products that are safe to the environment in both production and in their use.VISION: Their vision is. and food products. the best consumer products and services in the world.” Beyond just making the best products.
Today. Procter & Gamble is marketing a range of consumer goods products including 13 brands comprising shampoos. goods are found in 98 percent of all American households. P&G.GEOGRAPHIC SEGMENTATION: P&G has expanded significantly. detergents. With additional products are sold worldwide. from the Arabian Peninsula to Argentina to India. but its headquarters still remains in Cincinnati. baby care. United States Canada Mexico Latin America Europe China (31 wholly-owned factories) and other parts of Asia Africa Australia IN PAKISTAN: Procter & Gamble started its operations in Pakistan in 1991 with the goal of becoming the finest Global Local Consumer Goods Company operating in Pakistan. which serves over 5 billion consumers in 140 countries worldwide and markets more than 250 brands. soaps. P&G's Pakistan operation is relatively small and yet it has been . feminine protection. produces bar soaps and repacks bulk shampoos and Pampers brand of diapers into sachets and smaller packs respectively at its Hub plant near Karachi. the company remains committed to marketing superior products. and Vicks and snacks products. The company. Its manufacturing operations are based in the following countries.
Syria and Afghanistan where it is in great demand due to its high quality and competitive price. The company is exporting bar soaps manufactured here in Pakistan to Saudi Arabia. HIERARCHY OF THE ORGANIZATION: Chairman. Since the inception of P&G Pakistan. President and CEO Vice Chairman Chief Operating Officer Chief Finance Officer President.successful to improve the lives of consumers here in Pakistan. Yemen. like elsewhere in the world. Global Business Unit Board of Directors . which equals the entire population of the country since its operations 11 years ago. till today they are performing one of the most thriving operations in Pakistan. It has served over 140 million consumers in Pakistan.
and Pet Care segment . Health and Well-Being • • Health Care segment Snacks.PRODUCT MIX: The company has categorized its products into 3 "Global Business Units" with each Global Business Unit divided into "Business Segments". Coffee. Household Care • Baby Care and Family Care segment • Fabric Care and Home Care segment 3. 1. Beauty Care • Beauty segment • Grooming segment 2.
Beauty & Grooming: Olay Herbal Essence Pantene .PRODUCT LINE: The product line of P&G for different Global Business Units is as follows.
Head & shoulders Pert Wella Zest Gala Dunhill fragrances Lacoste fragrances Hugo boss Gucci fragrances Safe guard Cover girl Dolce & Gabbana Gillette Ivory Puma Health & Well-Being: Crest Oral-B Fixodent Pepto Bismol Zooth Scope Pringles Vicks Clearblue easy Gleem Glide Household Care: Pampers Tide Bold Dawn Charmin Ariel .
Another growing trend in the personal products industry is for companies to make environmentally safe products. Companies must find ways to produce products that are safe for the environment while continuing to be of high quality and of similar prices to past products. INDUSTRY ANALYSIS: TRENDS IN THE MARKET: Procter and Gamble’s main industry in which they compete is Personal Products. Consumers are becoming more inclined to buy a product that is safe for their family and is safe for nature even if it means they have to pay a little bit more for it. pet care and other household products. which everyday personal products have on the environment. More and more consumers are becoming aware of the impact. These customers of the personal products industry have begun to look elsewhere for their pet food products taking revenue away from the leading companies in this industry such as P&G. To stay competitive. beauty and health. Consumers want a product that they know will be safe for their pets. shapes and forms. The industry focuses on selling products that meet the needs of everyday consumers in areas such as personal hygiene. companies such as Procter and Gamble must continue . Swiffer Bounty Duracell Cascade Puff Downy Joy All these products are available in different sizes. A major issue within this industry is the contaminated pet food. These companies must regain the trust of these customers by putting a product on the market that is safe for all pets and take all measures to ensure that the contaminated pet food is off the market. Many companies have been forced to recall their pet food products because of the dangerous and harmful threat it poses to animals. Global warming and our actions in slowing it down has become headline news.
They develop products such as shampoos and conditioners and styling products to fit the needs of the different hair types. health and wellness. Another major innovation in the house and home product line was the improvement of the paper towel. Procter and Gamble conducts similar research on skin structure. This was a difficult task because of the composition of bleach and its effects on clothes. identifying the different types of layers and the genetics of skin. A lot of research was invested in combining laundry detergent with bleach to provide consumers a single product for the laundry room. problems and disorders of hair. They have developed many different lotions. Procter and Gamble has focused a lot of research on their personal and beauty line. They have researched different types of hair and skin. COMPANY ANALYSIS: Procter and Gamble is constantly trying to find ways to improve their products related to personal and beauty. These are the company’s primary product lines and they are continually researching and developing new ideas to improve the products. house and home. and have developed products to fit theses types. treatments. Proctor and Gamble has discovered several innovations for their house and home products. This research provides insight into different skin problems including what effect the sun has on the aging of skin.spending money in their R&D department to create safe and environmentally friendly products. P&G’s hair product line deals with the different lengths. moisturizers and oils to help take care of the skin throughout a lifetime. pet nutrition and care. They eventually found a way to make bleach safe for fabrics and stable when mixed with detergent The research that was conducted to find a way to mix the two was expensive but now the mixture of bleach in laundry detergent is affordable for everyone. which involved a change in the .
softness. Procter and Gamble focuses on product innovation.000 research studies a year and work together with 4 million consumers all over the world. SWOT ANALYSIS: The SWOT analysis gives an overview of Proctor and Gamble internal strengths and weaknesses and the external opportunities and threats. In their pet nutrition and care line. and towels make usage more convenient. Their product portfolio is one of the largest with trusted. Their brands amongst these segments have become leading names. This leading market position provides the company a competitive edge and stable financial growth. P&G’s SWOT analysis is summed up with the following: Strengths • Procter and Gamble has gained a leading market position with most of its businesses. strength. They have developed different formulas related to toothpaste particularly Crest. flexibility. With their diverse and innovative . They are the global market leader in the beauty segment. They have succeeded in becoming a world leader in brand creation and brand building. These developments have set P&G above their competitors in the house and home product lines. Procter and Gamble has also invested heavily in research for their other product lines that has resulted in many improved products. faster. They conduct more than 10. and thickness of structured tissues. They are also leaders in the oral care and fabric care segments. According to Market line Business Information Centre. and comfortable”. In addition. Pampers. • The company has a diversified and innovative product portfolio. Iams and Eukanuba. The “absorbent capacity. They have over 300 brands that spans across 40 product markets. quality brands. they are providing healthy food products for animals. they have developed leak proof diapers for their baby care line. Furthermore.papermaking process.
This market has such high profit potential and this current trend puts Procter and Gamble at a disadvantage with their competitors. In addition. Currently. These companies produce products that are just as effective as P&G products. their revenue growth and profit margins has been higher than the industry’s average. The cosmetic segment of P&G could benefit from this trend. Their positive financial statements have also strengthened the company’s market position. Weaknesses • Procter and Gamble has quality control problems with some of their products. • The demographic trends across the world are moving in a direction to help boost Procter and Gamble’s sales. • The company has seen decreased revenues in their Northeast Asia market. Opportunities • One of the greatest opportunities for any company is the developing markets of developing countries. They have placed recalls on certain products such as cosmetics made in China and the Swiffer Sweep&Vac. Procter and Gamble must constantly compete with these companies in almost all of their markets. Procter and Gamble’s Iams brand of pet food can become a major segment for the company aiming to meet this increased demand. it could tarnish their brand image leading to lower customer loyalty. . there is an increased demand for pet food all over the world. well-established companies such as Colgate-Palmolive and Unilever. Procter and Gamble only offers products in 10 of their top 25 product categories in most of the developing countries. They have an opportunity to expand their market shares in these developing countries.product portfolio. The aging baby boomers of the US are becoming more beauty focused and using more beauty and anti-aging products. These countries have market potential that is expected to increase in the next few years. Additionally. If they have continual recalls. they protect themselves from demand fluctuations amongst their product lines and gain customer loyalty and revenue growth. More and more households are owning pets and often times more than just one. • Procter and Gamble has posted strong finances in the recent years. Threats • The markets that Proctor and Gamble compete in are filled with other large. They have had strong revenue growth across all of their key segments.
Johnson and Johnson. Johnson and Johnson has the highest net income of these companies. This could slow down the launching of new products for P&G and force the company to spend more on R&D of new products that meet the regulations’ standards. The primary revenue generator for the company is their health care products. nurses and patients that need and use these health care products. Johnson and Johnson is a tough company with which to compete. . These companies match or come close to matching the revenue of P&G. They have a strong brand association with their Band Aid and Neosporin products. With rising interest rates in the US and increased inflation in the Eurozone. The company’s costs of energy and raw material has gone up significantly in the past year and will continue to increase as the price of gasoline. COMPETITOR ANALYSIS: Procter and Gamble’s three main competitors are Johnson and Johnson.com). strives to meet the need of their customers while providing a fair profit to their suppliers and distributors (jnj. They also take responsibility to give back to the community that they live in. and Unilever. Johnson and Johnson focuses on providing products to doctors. Through their quality products. There are differences among the products sold between the companies but they all have similar product ideas. people are tighter with their money which could lead to decreased sales for P&G. This increase will affect the company’s profits. natural gas and diesel fuel escalates. as a company.• Rising energy prices are affecting all business and Procter and Gamble is no exception. Kimberly-Clark. The US food and drug administration is forcing companies to meet higher quality control regulations on their products. Furthermore. More and more consumer protection groups are pressuring for healthier products with less harmful chemicals in them. These two markets are extremely important to the company’s revenues. • The economic slowdown in both the US and Eurozone will greatly strain Procter and Gamble. • New regulations on health and beauty products could become a problem for Procter and Gamble. commitment to their customers and giving back to the community.
According to their website kimberly-clark. Unilever makes everyday products for people that want to use a safe and healthy product. This allows P&G to interact personally with their consumers to get their opinions and facts on how their products are helping or not helping them. So these three companies give a tough time to Procter and Gamble. They base much of their innovation off their customers’ preferences and wants.com). P&G has a couple different ways they research to meet their consumers’ needs: qualitative and quantitative. Quantitative research involves larger groups and statistical data analysis. home. and helps the company to focus on new. . and in-store interviews. It can help management and improve the way they make decisions. it make it easier to trace problems. and personal care company. Unilever is a food. P&G conducts their qualitative research by having focus group discussions. Some of their larger brands range from Kleenex to Depend Diapers.com. Their products vary from Vaseline to Ben and Jerry’s Ice Cream. These types of researches help the company in many different ways. service and fair dealing. CUSTOMER ANALYSIS: Procter and Gamble is constantly looking for new ways to meet the needs of their customers. they hold the number one and number two shares in their markets in over 80 countries (kimberlyclark. Their three concerns with being successful are quality. concept aided usage and quality monitoring. Their quantitative research includes habits and practices. These customers range from men and women to cats and dogs.The Kimberly-Clark company dominates the health and hygiene markets. different ways to maintain their existing customers. The quantitative research is used to see habitual data and use this for new ideas relating to how consumers use these products in their homes and outside of their homes. in-home visits in-context visits. blind tests. They focus on constantly enhancing and developing products that better the lives of their customers.
It acquired growth till 1990 and now it is at its maturity stage. VICKS: In 1983 Vicks was launched which started to grow within a short time period. In 1985 it began to grow but the growth rates not very fast.PRODUCT LIFECYCLE: PANTENE: In 1947 the original Pantene hair tonic was launched. ARIEL: Today Ariel is also at its maturity stage. After this the actual growth rate of Pantene started. For this purpose P&G launched first product line of Pantene for women in 2003. HEAD & SHOULDERS: It was introduced in 1978 and remained in its introductory stage for a number of years. In 1989 it started to grow and now it is at its maturity stage. And now it is at top growth stage. GALA: . After the introduction and launching of Pantene it remained in its introductory stage till 1983.
Also. to learn about the consumers and to reveal more about what the surveys didn’t show. Because of this. As for the products sold at Procter and Gamble. pg. These individual are the ones that are most likely to use and need the P&G products.com. personal and beauty care. Procter and Gamble has gone to great lengths to recover data to determine their target market with some individual products. The website has a feminine touch to it with colors. basically their own reality TV. ADVERTISING OBJECTIVES: TARGET MARKET: Being that Procter and Gamble has such large diverse product lines. Not to mention that . From online surveys. the target market seems to point to stay-at-home parents. captions and arrangement around the female attraction.Gala biscuit was introduced in 1988 it captured a lot of customers during its growth but today it is at its declining stage. Procter and Gamble went as far as videotaping consumers at home. and pet nutrition and care products. more specifically mothers with children. Procter and Gamble naturally targets those who own homes. their target market is more than just one defined market. feminine hygiene. For example Procter and Gamble uses the internet to test how their products will do in their target markets. P&G found that 80 percent of the potential buyers were woman between the ages of 35-54. With so many cleaning products. Procter and Gamble uses this motherly target market in the set up of their website. baby and family. basing pictures.
P&G sells cleaning and laundry products.com). magazine ads and other advertisements (pg. For example.com website. but their products are so well known and used that not very much target marketing is needed. P&G brands use the same target markets as the P&G website in their TV commercials. P&G has launched Downy Single Rinse in Mexico. Business-to-Business selling is another target market for Procter and Gamble. Most of their products are used for home purposes. and improving these businesses profitability through their B2B resource (pgbrands. In response. According to their pgbrands. Procter and Gamble is targeting the homeowners market.almost all the pictures on the website are of females. While not as big as the homeowner market. P&G has built a strong brand name recognition for their products and know that employees and customers of these businesses will feel more comfortable with these goods because they use the same products at home. It gives them the information needed to focus on the buyers that are interested in what they have to offer. . snacks. in many countries consumers wash clothing by hand with limited amounts of water. Philippines. Procter and Gamble also offers business-to-business selling. The communication target is also achieved through posters. and coffee and beverages to other businesses. increasing their efficiencies. and 9 other countries. P&G uses several modes of communication to target its customers. most looking around the age of 30.com). China. P&G has created products designed specifically to target developing nations. This saves both time and money in an ever-changing society. due to brand recognition. P&G is committed to boosting other businesses’ sales. The most effective and widely used means of communication by Procter and Gamble is through television and radio advertising. They also utilize print media like newspapers and magazines to inform their buyers about their latest products and innovations. P&G also connects with its consumers through internet and outdoor advertisement. banners and many other similar forms. brochures. P&G use target marketing. COMMUNICATION TARGET: Communication targets enable P&G to find opportunities and tap into them.
BCG MATRIX: STARS PRODUCTS OF P&G: .
• Pantene • Head and shoulders • Pampers • Gillette • Gucci fragrances • Safe guard • Ariel QUESTION MARK PRODUCTS: • Iams • Zooth • Vicks • Joy • Puff CASH COWS OF P&G: • Tide • Gala • Fixodent • Pringles DOGS: • Pepto bismol • Pert • Cascade • Glide .
different music tones for different products etc. Actually people don’t have time to look and study every advert because there so monotonous and obvious that they've become a part of our daily lives but subliminal marketing also has another subliminal level that dwells in the mind of the consumer. They do it in every form of media from print to web. P&G mostly does it subliminal marketing through bill boards. banners. P&G uses deep connotations and stereotypes that exist in society to tap into the audiences mind and ultimately reinforce a sale. packaging. . logos and magazines to movies. You could say that it's graphic design at its best. LCD displays in big malls.SUBLIMINAL MARKETING: Subliminal marketing is a technique which uses graphic design elements to communicate a message subconsciously.
P&G has positioned its brands in their customers mind by different methods.PRODUCT POSITIONING: Product positioning is defined as the process by which marketers try to create an image or identity in the minds of their target market for its product. Some of them are listed below. FOR GILLETTE: . or organization. brand.
It has used Product description. Announcing Category Benefits.prevent cuts and allowing for a closer shave Disposable razors FOR VICKS: . It has made realized its customers that the Gillette razors are Super Speed razor s Reduce facial irritation Safety Razors.
. Mother’s Love Platform. Touch Therapy.Positioning of Vicks vapor Rub is done by showing a Unique Shape of Cough Drops inhaler & Caplet.
FOR ARIEL: P&G has used Product Description Stain pre-treatment product. . Cold is the new hot.
FOR PANTENE: Pantene is positioned as shampoo for women of all age groups depending on their requirement and texture of hair. . Reduces hair fall.
convenience store or other retailer executes with price cuts or other incentives. . These "pull" marketing events are designed to drive consumers to retail stores and maintain customer loyalty. soaps and personal care products into the hands of 5 billion customers in 170 countries more efficiently. Some events are initiated on the Internet. He is supposed to figure out how to get the consumer products giant's detergents." Barr says. it is estimated that 3000 manufactures print 310 billion coupons. you lose. such as a "Max the Stack" promotion for the company's Pringles brand of potato chips." These are promotions that the supermarket. Some 60% of P&G's sales now come from what Barr calls "events. Coupons have been a promotional strategy for more than 100 years. "If you can't drive sales and deliver product at the point of purchase. or they take the form of discount coupons and price promotions mailed out or distributed in a store by P&G itself.com and BabyUniverse.FOR HEAD & SHOULDERS: Anti dandruff shampoo Different colors are used for different variety.com sites. Similar promotions for gift-with-purchase were rolled out on the Pampers. While coupons are believed to be effective in enticing consumers to try and to continue to buy a product. OTHER COMMUNICATION TOOLS: SALES PROMOTION: Jake Barr is in charge of "supply chain innovation" at The Procter & Gamble Co.
Procter & Gamble has. Vicks. Egypt. most of the new serials were sponsored and produced by this company.SAMPLES AND FREE TRIALS: P&G offers samples and free trials on their official website named as P&G Brand Sampler. Crest etc. Special discount coupons are available for different products like Ariel. Pert and other shampoos free sample sachets are available. In December 2008. funded a recycling school in the slums of Cairo. P&G expanded into music sponsorship when it joined Island Def Jam to create “Tag Records”. Puma. While for Pantene. named after a body spray that P&G acquired from Gillette. Head & shoulders. for several years. The project teaches the people of the village about the business and economics of recycling and how to properly recycle plastic. Procter & Gamble was the one of the first mainstream advertisers on Spanish-language TV during the mid-1980s.In 2008. A free access is provided to all the customers and they can have free samples as well as solutions to their problems. Oral-B. The US Environmental Protection Agency's Design for Environment program awarded P&G its highest level of . One can enjoy the latest samples and coupons from this site. Procter & Gamble also is the first company to produce and sponsor a prime-time show. When the medium translated to television in the 1950s and 1960s. The serials “The Young and the Restless” and “As the World Turns” are currently broadcasted on CBS and are still sponsored by Procter & Gamble. Free trials are available for Tide. Dolce & Gabbana etc. Many of the people in the village of Manshiyet Nasser collect garbage and have done so for decades. Pampers. Expert tips and advice for everyday life are available on P&G brand sampler site. SPONSORSHIP AND EVENT MARKETING: Procter & Gamble produced and sponsored the first radio “soap operas “in the 1930s. Procter & Gamble along with UNESCO has started the Mokattam Non-Formal Education Project.
as volunteer. To fund the project. P&G employees are involved in the Program. mothers receive brochures with advice on how to take care of their babies. 1) Mothers. the program includes two phases: a theoretical phase during which children are taught notions of civic education and project management. to some orphanages across Balkans.recognition. the educational program targeted to young mothers includes educational materials and product samples. for P&G's work in developing safer detergents under the Safer Detergents Stewardship Initiative (SDSI). The P&G 2000 Program equipped 160 schools in Romania with computer labs. 2) P&G 2000 Program. In the hospital and when the baby is 3 months old. Dedicated to the 13-14 years old children. . EDUCATIONAL PROGRAMS: P&G makes contributions. Therefore the company is involved in series of programs supporting the education in several countries across Balkans. To celebrate the new millennium P&G organized the P&G 2000 Program. 3) P&G Learn to change the world Program. Starting in 2004 Pampers also helped implement the program "Mom's schools in maternities" and 20 maternities in Romania host this program. getting involved in making a difference in the community's life and induce a positive. The program started in 2002 and in 2004 we implemented it in 2 other cities in Romania. Organized and supported by Pampers. P&G considers that education represents the cornerstone for a country's development and progress. Champion. Procter & Gamble allocated 3% of the sales of its products. The objective of the Civic Education Program "Learn to change the world!" is to educate children on being good citizens. with the financial support of P&G. and a practical phase during which children implement projects for the community benefit. develop and implement the projects. mainly in products. durable attitude of caring about the community needs. acting as mentors to the children on how to identify a need in the community.