2011  FSHCC  Healthcare  Agenda  

NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

       

CHAMBER  BACKGROUND  

2011  FSHCC  Healthcare  Agenda  

Established in 2000, as Florida’s first and only statewide business advocacy organization, specifically focused on the Hispanic business community in Florida. Florida State Hispanic Chamber of Commerce, (FSHCC) has since matured into one of the state’s most powerful organization of employers, chambers of commerce and associations, representing thousands of Latino grassroots members with many Florida based employees. The Chamber primarily supports 6 key areas of Hispanic business activation…   Business   Entrepreneurship   Education

  Healthcare
Florida  State  Capital  

  International Trade   Public Policy

NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

       

HEALTHCARE  DRIVERS  

2011  FSHCC  Healthcare  Agenda  

The FSHCC Healthcare Agenda is driven by Mr. Albert Collazo, Executive Board Member. Under his direction, FSHCC is developing a comprehensive Healthcare Agenda for 2011, which is designed to serve the comprehensive Healthcare Interests of thousands of employers and millions of consumers across the great State of Florida. As we work collaboratively with each partner to develop key programs throughout the year we will use four primary activation drivers.

  Healthcare Access   Medicare Reform Education   Medicaid Reform Education   Disease State Education The following slide outlines an editorial calendar which follows the National Health Observances Calendar, and focuses on key issues and disease states of particular relevance to the Latino community.  

NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

       

HEALTH  AWARENESS  CALENDAR  
Month FSHCC Health Observances Month

2011  FSHCC  Healthcare  Agenda  
Cancer Awareness Calendar

January February March April May June July August September October November December

Weight Mgt / Health Resolutions Heart Health / Child's Dental Nutrition / Obesity Minority Health Osteoporosis/Mental Health Men's Health Issues UV Safety Month Alcohol / Drug Abuse Cholesterol Management SIDS Awarness Month Diabetes, COPD HIV

January February March April May June July August September October November December

Cervical Cancer Awareness N/A Colon Cancer Awareness Minority Cancer Awareness Skin Cancer Awareness Men's Cancer Awareness N/A N/A Prostate, Ovarian & Children's- CA Breast Cancer Awareness Lung Cancer Awareness N/A

NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

       

FSHCC  PROGRAM  ACTIVATION  

2011  FSHCC  Healthcare  Agenda  

Program Activation will be launched on the Chamber’s FSHCC Business Network. A coordinated PR push will support the launch as well as each subsequent program. A Field Activation Kit will be produced and be made available to participating local Chamber affiliates. Local affiliate chamber’s make the kits available to participating Florida Employers. Each calendar month, FSHCC will feature editorial content prominently throughout the site including…

  Home Page TOF placement   Custom Program Landing Page   Healthcare Category Landing Page   Media Center Landing Page   Program Event Landing Page   Dedicated video page for each clip

NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

       

FSHCC  WEBSITE  PROGRAM  ACTIVATIONS  
FSHCC  Home-­‐Page   Program  Custom  Landing  Page  
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3

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1)  2)  3)  4) 

Home  Page  Passion  Feature       Homepage  Fixed  Feature     Home  Page  Banner  Ad     Home  Page  Editorial  Feature  

1)  2)  3) 

Dedicated  Landing  Page  for  Program   MulFple  Internal  /  External  Links   Integrated  Sponsorship  OpportuniFes  

NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

       

FSHCC  WEBSITE  PROGRAM  ACTIVATIONS  

FSHCC  BLOG  Feature  

Healthcare  Landing  Page  

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1

1) 

Sponsored  Feature  Blog  Post  

1) 

Featured  ArFcle  Highlight  ion  HC  Landing  Page  

NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

       

FSHCC  WEBSITE  PROGRAM  ACTIVATIONS  
Editorial  Page  on  FSHCC   FSHCC  Page  For  Access  Events  

1

1 2 2

1)  2) 

Sponsored  Feature  Editorial   Embedded  Keyword  Hotlinks      

1)  2) 

Program  Co-­‐Branding  OpportuniFes   Customizable  Flyer/Copy    with  Links  

NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

       

FSHCC  WEBSITE  PROGRAM  ACTIVATIONS  
Editorial  Page  on  FSHCC   FSHCC  Page  For  Healthcare  Access  Events  

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1

2

3

1)  2)  3) 

Featured  Video  Pre-­‐Roll  Ad  OpportuniFes   Banner  Ad  OpportuniFes   Custom  Video  OpFons  /  Pre-­‐Roll  Opptys  

1) 

Video  Pre  Roll  Ad  OpportuniFes  

NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

       

FSHCC  LOCAL  MARKET  PROGRAM  ACTIVATION  
FIELD  ACTIVATION  KITS   2011  FSHCC  Healthcare  Agenda  

FSHCC Serves a Statewide Hispanic business audience. As such, our messaging and programs must address the issues we cover from a corporate/ small business perspective. Our primary business audience is made of up of dozens of local market Hispanic chambers across the state. FSHCC relies on these, to activate programs on a local level. In an effort to provide a turn-key solution to these vital team members, we will create field activation kits for each program which includes at minimum the following items.

  Free/Reduced Cost Access to Care   4 Editorial Pieces Covering DS Ed.   3 Editorial Pieces Covering Reform Ed.   3 Video Clips Covering Both Issues   Program Digital Creative Assets

NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

       

PROGRAM  UNDERWRITING  CONSIDERATIONS  
PROGRAM  UNDERWRITING  CONSIDERATIONS   2011  FSHCC  Healthcare  Agenda  

Option #1: FSHCC works collaboratively with top-tier healthcare organizations through-out the country. FSHCC will reach out to these organizations for underwriting support. In addition, each partner in the program shall reach out to their centers of influence, in order to secure underwriting sponsorships for each program by relevant healthcare corporations and brands. Sponsorship sales will be on a case by case basis. Option #2: Each partners agrees to support the program by providing necessary media assets on a monthly basis and in accordance with the FSHCC editorial calendar and for a fixed monthly fee. We then work collaboratively to secure a single sponsor to underwrite the full cost of the annual agenda.

NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

       

2011  FSHCC  Healthcare  Agenda  

Contact:  Hector  V.  Herrera,  FSHCC-­‐DM   Florida  State  Hispanic  Chamber  of  Commerce   Email:  hector@fshcc.com  /  Tel:561-­‐246-­‐0211  

NOVEMBER  2010                                                                                                                                                            |  CONFIDENTIAL  |                                                                                                                  BY:  HECTOR  V.  HERRERA,  DM                  

       

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