CONTENTS

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ABSTRACT INTRODUCTION TO CONSUMER BEHAVIOR COMPANY PROFILE OBJECTIVES RESEARCH METHODOLOGY FINDINGS AND CONCLUSION SUGGESSTIONS AND RECOMMENDATIONS. QUESTIONNAIRE BIBLIOGRAPHY.

ABSTRACT

The marketing concept is consumer oriented and the emphasis is more on the consumer rather than on the product. The essence of modern marketing lies in building of profit along with creating meaningful value satisfaction for the costumers, whose needs and desires have to be coordinated with the set of products and production programmes. Therefore, marketing success an enterprise depends as its ability to create a community of satisfied consumers. All the business activities should be carried out in ways which are directed towards the satisfaction of the consumer needs. Consumer behavior is affected by a host of variables ranging from personal, professional needs, attitudes and values, personality characteristics, social economic and cultural background, age, gender, professional status to social influences of various kinds exerted a family, friends, colleagues, and society as a whole. The combination of these factors help the consumer in decision making further Psychological factors that as individual consumer needs, motivations, perceptions attitudes, the learning process personality characteristics are the similarities, which operate across the different types of people and influence their behavior. There are four major factors which influences on the buying behavior of consumer. 1. Cultural factors 2. Social factors 3. Personal factors 4. Psychological factors So a study had been conducted on “Consumer Behavior Towards Motor Bikes” in the Raipur city with a sample of 100 consumers by selecting two wheeler motor bikes i.e. Hero Honda, Bajaj, and TVS bikes and data had been collected through questionnaire.

anonymity. to the end of the cycle. Relationship marketing is an influential asset for customer behavior analysis as it has a keen interest in the rediscovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. With that in mind. why. evaluating. with the customer playing the three distinct roles of user. No social choice function meets these requirements in an ordinal scale simultaneously.' • . using. and society in general. sociology. Social functions can be categorized into social choice and welfare functions. purchasing. A greater importance is also placed on consumer retention. social welfare function is achieved. and where people do or do not buy [[Product (business)|product) It blends elements from psychology. how. It also tries to assess influences on the consumer from groups such as family. The most important characteristic of a social function is identification of the interactive effect of alternatives and creating a logical relation with the ranks. It studies characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people's wants. social anthropology and economics. reference groups. It attempts to understand the buyer decision making process. personalisation.CONSUMER BUYING BEHAVIOUR FOR MOTOR BIKES Consumer behavior is the study of when. the productive system is considered from its beginning at the production level. Belch and Belch define consumer behaviour as 'the process and activities people engage in when searching for. Customer behavior study is based on consumer buying behavior. unanimity. the consumer . neutrality. selecting. Some specifications of the social functions are decisiveness. both individually and in groups. Marketing provides services in order to satisfy customers. customization and one-to-one marketing. friends. homogeneity and weak and strong Pareto optimality. Each method for vote counting is assumed as a social function but if Arrow’s possibility theorem is used for a social function. monotonocity. and disposing of products and services so as to satisfy their needs and desires'. payer and buyer. customer relationship management.

The black box model is related to the black box theory of behaviorism. . rational decision process. where the focus is not set on the processes inside a consumer. whereas the environmental stimulus are given by social factors. decision process and consumer responses. in which it is assumed that the buyer has recognized the problem. The marketing stimuli are planned and processed by the companies. which determines the buyers response.Black box model ENVIRONMENTAL FACTORS Marketing Stimuli Environmental Stimuli BUYER'S BLACK BOX BUYER'S Buyer Characteristics Decision Process Problem recognition RESPONSE Economic Product Price Place Promotion Technological Political Cultural Demographic Natural Attitudes Motivation Perceptions Personality Lifestyle Knowledge Information search Alternative evaluation Purchase decision Post-purchase behaviour Product Brand Dealer Purchase amount choice choice choice Purchase timing The black box model shows the interaction of stimuli. It can be distinguished between interpersonal stimuli (between people) or intrapersonal stimuli (within people). consumer characteristics. political and cultural circumstances of a society. The black box model considers the buyers response as a result of a conscious. but the relation between the stimuli and the response of the consumer. The buyers black box contains the buyer characteristics and the decision process. based on the economical.

important to them motives and to.Selective exposure consumers select which promotional messages they will expose themselves attention attitudes. they search for information on products and services that can solve that problem. Sources of information include: • • • • Personal sources Commercial sources Public sources Personal experience The relevant internal psychological process that is associated with information search is perception.However.Selective comprehension consumer interpret messages in line with their beliefs.Selective attention consumers select which promotional messages they will pay . and interprets information to create a meaningful picture of the world' The selective perception process Stage Description .Selective retention consumers remember messages that are more meaningful or . in reality many decisions are not made in awareness of a determined problem by the consumer. to experiences . . Information search Once the consumer has recognized a problem. Perception is defined as 'the process by which an individual receives. Belch and Belch (2007) explain that consumers undertake both an internal (memory) and an external search. organises. selects.

The relevant internal psychological process that is associated with purchase decision is integration. Once the integration is achieved.The implications of this process help develop an effective promotional strategy. The customer. but is likely to switch brands next time. the consumer is ready to make a purchase decision.CV Information evaluation At this time the consumer compares the brands and products that are in their evoked set. Post purchase evaluation It is common for customers to experience concerns after making a purchase decision. or a sales promotion such as the opportunity to receive a premium or enter a competition may provide an incentive to buy now. In these circumstances that customer will not repurchase immediately. may feel that an alternative would have been preferable. The marketing organization must facilitate the consumer to act on their purchase intention. This arises from a concept that is known as “cognitive dissonance”. the organization can influence the purchase decisions much more easily. The provision of credit or payment terms may encourage purchase. Purchase decision Once the alternatives have been evaluated. The marketing organization needs to understand what benefits consumers are seeking and therefore which attributes are most important in terms of making a decision. . The organization can use variety of techniques to achieve this. having bought a product. and select which sources of information are more effective for the brand. How can the marketing organization increase the likelihood that their brand is part of the consumer's evoked (consideration) set? Consumers evaluate alternatives in terms of the functional and psychological benefits that they offer. Sometimes purchase intention does not result in an actual purchase.

Thus the ultimate objective of the business firm is to create a consumer who is said to pivot around whom the business of the firm is said to revolve. An analysis of the consumer behavior in terms of consumer consumption patterns . the customer should be encouraged that he or she has made the right decision.preferences . FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR Marketing starts with consumers and ends up with consumers. and distribution strategy. Satisfaction of consumers becomes the most important goal of a business enterprise and the assurance of consumer satisfaction is being done by understanding consumer’s likes.expectation and motivation to buy a particular product. dislikes .Thus the marketing success depends upon its ability to create a community of satisfied consumers. it is not effected by advertisement. The essence of modern marketing lies in building profit along with creating meaningful satisfaction for the consumers .whose needs and desires have to be coordinated within the set of products and production programmes. .To manage the post-purchase stage.economic. it is the job of the marketing team to persuade the potential customer that the product will satisfy his or her needs.cultural. The potential consumer along with the other stimuli already exciting him receives the marketing stimuli in the environment. technological and political in nature.price.consumer buying process and shopping behavior is very much helpful in formulating a firm’s marketing strategy. The stimuli may be social. All the business activities should be carried out in ways which are directed towards the satisfaction of consumer needs. Then after having made a purchase. Thus a business firm’s marketing concept is consumer oriented and emphasis is done more on the consumer rather than the product.consumer orientation . A consumers decision process to purchase a particular motor bike is being resulted as a complex interplay of a consumer variables the starting point for the company provides the decision process marketing stimuli in shape of brand .promotion .

through his family and key institutions.Technical learning. preferences and behavior. Informal learning 3.Following are the factors affecting the consumer buying behavior : 01. Every group or society has a culture. and cultural influences on buying behavior may vary greatly from country to country. Cultural factor divided into three sub factors (i) Culture (ii) Sub Culture (iii) Social Class . Culture is the most basic cause of a person’s wants and behavior. wants. the growing child acquires a set of values. Psychological Factor 1. Cultural is a most fundamental determinant person’s wants and behavior. perceptions. values and customs that serve to guide and direct the consumer behavior of all members of that society. The set of basic values perceptions. Formal learning 2. Social Factor 03.Cultural factors: Consumer behavior cultural can be defined as the some total of learned belief. Cultural is a learned through the following three ways:1. Sub Culture :- . Personal Factor 04. Cultural Factor 02. and behaviors learned by a member of society from family and other important institutions.

neighbors and coworkers. family and social roles and status. friends. social classes are society’s relatively permanent and ordered divisions whose members share similar values. interests and behaviour. These include organizations like religious groups. Groups : Two or more people who interact to accomplish individual or mutual goals. Sub culture includes nationalities. Some are primary groups includes family.  Social Class: Almost every society has some form of social structure. The family is the most important consumer buying organization society and it . which are more formal and have less regular interaction. religions.   Family: Family members can strongly influence buyer behavior. professional association and trade unions. racial group and geographic regions. Social factors: Consumer behavior is also influenced by such social factors as reference groups. Some are secondary groups. Each culture contains smaller sub cultures a group of people with shared value system based on common life experiences and situations. Many sub culture make up important market segments and marketers often design products. Groups that have a direct influence and to which a person belongs are called membership groups. A group of people with shared value systems based on common life experiences and situations. A person’s behaviors is influenced by many small groups.

Tastes in food. M & “X” plays the role of father. A Co. A Role consists of the activities people are expected to perform according to the persons around them. can even specialize in making products needed by a given occupational . clothes. The person’s position in each group can be defined in terms of both role and status. the buyers’ age. organizations. and recreation are often age related. Blue collar workers tend to buy more rugged work clothes. in his company. Marketers are interested in the roles.has been researched extensively. clubs. in his family he plays the role of husband. he plays the role of manager. For example. etc. and influence of the husband. family. Occupation : A person’s occupation affects the goods and services bought. Roles and Status :  A person belongs to many groups. wife and children on the purchase of different products and services. life cycle s It includes i) Age and life cycle stage (ii) Occupation (iii) Economic situation (iv) Life Style (v) Personality and self concept. Age and Life cycle Stage: People change the goods and services they buy over their lifetimes.  PERSONAL FACTORS: Buyer’s decisions are also influenced by personal characteristics. whereas white-collar workers buy more business suits. furniture. Buying is also shaped by the stage of the family life cycle.

Business. family recreation) and opinions (about themselves. Brands such as food and clothes. lawyers. understanding these forces involves measuring consumer’s major AIO dimensions. Personality refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment. activities (Work. support etc) interest (Food. i) Motivation (ii) Perception (iii) Learning (iv) Beliefs and attitudes . .e. Products)  Personality and Self concept : Each person’s distinct personality influence his or her buying behaviour. MASLOW’S hierarchy of human needs make us understand consumer motivation.group. Economic situation : A person’s economic situation will affect product choice Life Style : Life Style is a person’s Pattern of living. and doctors. It includes these Factors. computer software companies will design different products for brand managers. i. Thus. engineers. PSYCHOLOGICAL FACTORS: ‘Abraham Mallows’ needs can be ranked in order of importance from the low biological needs to the higher levels of psychological needs. accountants. fashion. shopping. It is useful for the marketer who can identify what generic level need this brand is capable fulfilling and accordingly position his brand up with relevant marketing inputs. hobbies.

Motivation :o Motive (drive) a need that is sufficiently pressing to direct the person to seek satisfaction of the need Perception :o The process by which people select. and tendencies towards an object or idea. Learning:o Changes in an individuals behavior arising from experience. Organize. Beliefs and attitudes :o o Belief is a descriptive thought that a person holds about something Attitude. and interpret information to form a meaningful picture of the world. feelings. . a Person’s consistently favorable or unfavorable evaluations.

“Hero” is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. India. based in Delhi. . when it produced 1. India is a joint venture between the Hero Group of India and Honda of Japan It has been referred to as the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda company.HERO HONDA “Desh ki Dhadkan" Hero Honda Motors Limited.3 million motorbikes in a single year.

Hero Honda has three manufacturing facilities based at Dharuhera and Gurgaon in Haryana and at Haridwar in Uttarakhand.Forget it' that emphasized the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception. Satyanand Munjal.During the 1980s. to produce products and services that meet the quality. the Hero Honda Passport Program. Hero Honda's has a large sales and service network with over 3. P. A popular advertising campaign based on the slogan 'Fill it . Munjal. Mr. the company introduced motorcycles that were popular in India for their fuel economy and low cost. While doing so. we maintain the highest standards of ethics and societal Founder Year of Establishment Mission . Quick Facts Munjal Brothers: Mr. Brijmohan Lall Munjal and Mr. systems and human resources. These plants together are capable of churning out 3.9 million bikes per year.Shut it . The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. performance and price aspirations of our customers. 1984 (The Hero Group was established in 1956) "Its our mission to strive for synergy between technology.000 dealerships and service points across India. O. Hero Honda's customer loyalty program. claims to be one of the largest programs of its kind in the world with over 3 million members.

26% 26% Others . Chairman & MD Foundational Work Before the establishment of the Hero Group in 1956. Ltd.Mr Brijmohan Lall Munjal.com www. Munjal Brothers use to manufacture bicycle components in the early 1940's." . (Japan) Website www..com Segment and Brands Products Two-Wheelers Brands Achiever CD100SS Karizma Splendor+* CBZ CD DAWN Passion Plus* Super Splendor* CBZ Xtreme Glamour Pleasure CD Deluxe Hunk Splendor . Industry Business Group Capitalization Ratio Automotive .Two Wheelers The Hero Group Hero Honda Group Motor Co. Ltd.48% (listing) No.responsibilities. of Sales Outlets Joint Venture 1500+ The Hero Group (India) with Honda Motor Co.herogroup.herohonda..

Bangladesh.in www. Joint Venture Works Kawasaki Heavy Industries of Japan • • • Akurdi. Chakan. Its Discover DTSi is also a successful bike on Indian roads. Egypt. Dominant presence in Sri Lanka. is the largest exporter of two and three wheelers. Iran and Indonesia. Waluj Aurangabad 431136 Chakan Industrial Area.Two & Three Wheelers The Bajaj Group BSE .com . Bajaj manufactures state-of-the-art range of two-wheelers. NSE . Peru. Pune 411501 E-mail Website rahulbajaj@bajajauto. Quick Facts Founder Year of Establishment Industry Business Group Listings & its codes Presence Jamnalal Bajaj 1926 Automotive .co.BAJAJ AUTO "Inspiring Confidence" Bajaj Auto Ltd. Pune 411035 Bajaj Nagar. Columbia. With Kawasaki Heavy Industries of Japan.Code: 500490.Code: BAJAJAUTO Distribution network covers 50 countries. The brand.bajajauto. Pulsar is continually dominating the Indian motorcycle market in the premium segment. Guatemala.

Seg ment and Brands Products Motorcycles Brands 4S Bajaj CT 100 4S Champion Bajaj Discover Bajaj Avenger Bajaj Platina BAJAJ PULSAR DTS FI Bajaj Pulsar Bajaj Pulsar DTSi 220 Bajaj Sonic Boxer Kawasaki Eliminator KB125 Scooters Bajaj Chetak Bajaj Kristal Dtsi Bajaj Wave Bajaj KB RTZ KB100 Bajaj Wind 125 Caliber Bajaj XCD 125 Caliber115 Kawasaki Ninja 250 New Bajaj Pulsar 135 New Bajaj Platina DTS SI TVS MOTOR COMPANY "Inspiration In Motion" .

tvsmotor. The company was the first in India to launch 2seater 50cc moped and 100cc Indo-Japanese motorcycles. TVS Centra and TVS Fiero are the popular bikes in Indian market.TVS Motor is the third largest two-wheeler manufacturer in India and ranks among the top ten globally. It is the first company in the world to be honoured with The Deming Prize for Total Quality Management. TVS Victor. Quick Facts Founder Country Industry Business Group T V Sundaram Iyengar India Manufacturing of two-wheelers and auto components TVS Group Year of Establishment August 1980 (TVS Group in 1911) Website www.in . TVS Scooty. At present TVS Apache.

Segments and brands • • • • • • • • • • • • TVS Apache TVS Apache RTR FI 160 TVS Centra TVS Fiero FX TVS Flame TVS Scooty Scooty pep plus TVS Star TVS Victor TVS Victor GLX 125 TVS XL Super TVS 180 RTR Menace .

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3) To suggest various factors to improve sales. mileage. 2) To analyze the impact of behavioral factors of consumers on choosing particular brand of motor bike. price etc.OBJECTIVES OF THE STUDY 1) To study the behavioral factors of consumers in motor bikes. 5) Conduction of questionnaire was done and the relative preference of the consumers for various brands of bikes was given by the way of charts and diagrams. 4) To study the consumers’ opinion of their motor bikes regarding its features like appearance. .

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. magazines.. and TVS bikes. Secondary Data : Secondary data was collected through various publications of newspapers.RESEARCH METHODOLOGY Source of Data: Primary Data: The primary data collected through questionnaires administered to a sample of 100 consumers selected from Raipur city the Questionnaire was pre-Designed and pretested before it was administered. books and magazines websites of Hero Honda.e. Sample Design : A total of 100 consumers were selected from the city of Raipur for this study to analyze the consumers behaviour with reference to select motor bikes i. Hero Honda. Bajaj. and TVS bike.

No 1 2 3 NAME OF THE BRAND Hero Honda Bajaj TVS Good 30 45 25 Very good 50 35 15 5 0 4 0 3 0 2 0 1 0 0 Good Veryg ood H H ero onda B ja a j T VS After Sales Service: Regarding after sales service of motor bikes. followed by Bajaj with 45 respondents stating good.RESPONSE REGARDING AFTER SALES SERVICES FOR MOTOR BIKES S. . 50 respondents have responded very good for service.

Whereas from friends 40 respondents are Bajaj and also 25 for brand name. .No Name of the brand Advertisement s 1 2 3 Hero Honda Bajaj TVS 45 30 25 10 5 25 Family Members 3 4 3 Friends 50 45 40 35 30 25 20 15 10 5 0 Advertis ents em F m Mem a ily bers F riends H H ero onda B ja a j T VS Awareness of Brand Motor Bikes: Regarding awareness of the brand motor bikes.RESPONSE REGARDING AWARENESS TOWARDS MOTOR BIKES S. above table indicates that the advertisement for Hero Honda bikes are 45 respondents where as the lowest is the 25. But family members are 10 respondents and for Bajaj is 5respondents.

most of the respondents are below 30 years of age and chosen for Bajaj bikes. 45 respondents chosen for Hero Honda.No Name of the brand Below 30 years Between 30-50 years 1 2 3 Hero Honda Bajaj TVS 40 45 35 45 30 45 Age of Respondents: Regarding the age of respondents. whereas 40 chosen for Hero Honda. 45 40 35 30 25 20 15 10 5 0 H H ero onda B ajaj TV S B elow 30 years Between 30-50 years RESPONSE REGARDING THE SATISFACTION TOWARDS MOTOR BIKES . The least is Hero Honda with 15 respondents.RESPONSE TOWARDS MOTOR BIKES IN TERMS OF AGE OF THE CONSUMER S. For Bajaj it is only 30 respondents Respondents above 50 years of age have bajaj preferred bikes. but whereas in the age group of 30-50.

No 1 2 3 Name Of the Brand Hero Honda Bajaj TVS YES 80 85 65 NO 20 15 35 Regarding satisfaction of motor bikes 85 respondents have stated that Bajaj satisfaction is highest and the lowest is for TVS bikes i.e.S. 90 80 70 60 50 40 30 20 10 0 YE S NO H H ero onda B jaj a T VS RESPONSE REGARDING SALE IN TERMS OF DESIGN/STYLE/MODEL OF BIKES: . 65.

No 1 2 3 Name of the brand Hero honda Bajaj TVS YES 60 40 15 As far as mileage per litre of petrol is concerned.No 1 2 3 Name of the brand Hero Honda Bajaj TVS YES 35 60 30 NO 65 40 70 35 respondents purchase the Hero Honda Bike due to acceptance of design/style/model. whereas 60 respondents do so for Bajaj and only 30 respondents opted for TVS Bike following acceptance of the bikes design. Bajaj and TVS are far below the expectations of the . etc.This shows that the sales of Bajaj motor bike are more by way of itsdesign/style/model. followed by Hero Honda and TVS. 80 70 60 50 40 30 20 10 0 Y ES NO Hero Hon a d Bajaj TVS SALES BY THE MILEAGE OF MOTOR BIKES S. Hero Honda is ruling the market and finding favour with the consumers.S.

TV. In these hard days of price increases and poor incomes. Hero Honda attained supremacy due to mileage factor. Naturally Hero Honda has become favourite of the masses.No 1 2 3 60 50 40 30 20 10 0 Em ployees S tudents Hero Honda Bajaj TVS Name of the Brand Hero Honda Bajaj TVS Employees 30 15 40 Students 60 40 50 . Cable TV. hoardings. every one is concerned with economic use of vehicles. road shows. This is also due to constant advertisements through newspapers.consumers based on mileage per litre of petrol. 70 60 50 40 30 20 10 0 YE S H honda ero B ja a j T VS SALES BY OCCUPATION S. etc.

50 respondents have stated that sales of Bajaj is due to its speed followed by Hero Honda for which 35 respondents spoke in favour based on its speed feature.As we can see. TVS is more popular with the employees. SALES BY SPEED OF BIKES: Out of 100 respondents. That means Hero Honda bike is more popular with the students. S. Whereas students are opting for Bajaj as the above data shows 40% of the purchasers of bajaj are students.No 1 2 3 50 40 30 20 10 0 Y es Name of the brand Hero Honda Bajaj TVS Yes 35 50 25 Hero Honda Bajaj TVS SALES BY PRICE OF BIKES: . 60% of the purchasers of Hero Honda are the students. while 40% of the purchasers of TVS are the employees.

No 1 2 Name of the Brand Hero Honda Bajaj High 55 65 Medium 40 25 . This shows that Bajaj technology is marginally superior compared to Hero Honda. highest is 55 respondents opined that the price is high for Bajaj bikes. S.Regarding sales by price of bikes. 45 respondents have stated that TVS bikes are averagely priced.no 1 2 3 Name of the Brand Hero Honda Bajaj TVS High 15 55 15 Medium 45 35 40 Medium T VS B ja a j Hero Honda H h ig 0 10 20 30 40 50 60 SALES BY TECHNOLOGY: 45 respondents have voted for Bajaj based on its superior technology compared to Hero Honda for which 40 respondents voted favourably based on its technology. medium is 45 respondents opined for Hero Honda bikes. as far as technology feature is concerned S. TVS is a poor third with 15 respondents voting for it.

3 TVS Nil 40 70 60 50 40 30 20 10 0 H IGH ME IUM D H H ero onda B ajaj T VS .

. 45 respondents have stated that TVS bikes are averagely priced.FINDINGS AND CONCLUSION The research done on the competitor strategies of motorcycles left us with a number of findings. Regarding sales by price of bikes. Whereas from friends 40 respondents are Bajaj and also 25 for brand name. But family members are 10 respondents and for Bajaj is 5 respondents. Regarding after sales service of motor bikes. which are filled by the respondents in person. followed by Bajaj with 45 respondents stating good. highest is 55 respondents opined that the price is high for Bajaj bikes. 50 respondents have responded very good for service. Regarding awareness of the brand motor bikes. above table indicates that the advertisement for Hero Honda bikes are 45 respondents where as the lowest is the 25. medium is 45 respondents opined for Hero Honda bikes. All these findings and conclusions are basically drawn from the questionnaires.

Regarding the age of respondents. Bajaj and TVS are far below the expectations of the consumers based on mileage per liter of petrol. In these hard days of price increases and poor incomes. As far as mileage per liter of petrol is concerned. Naturally Hero Honda has become favorite of the masses. This shows that Bajaj technology is marginally superior compared to Hero Honda. Regarding satisfaction of motor bikes 85 respondents have stated that Bajaj satisfaction is highest and the lowest is for TVS bikes i. Cable TV. TV. This shows that the sales of Bajaj motor bike are more by way of its design/style/model. Hero Honda attained supremacy due to mileage factor. while 40% of the purchasers of TVS are the employees. etc. 35 respondents purchase the Hero Honda Bike due to acceptance of design/style/model. most of the respondents are below 30 years of age and chosen for Bajaj bikes. Whereas Businessmen are opting for Bajaj as the above data shows 45% of the purchasers of Yamaha are the Businessmen Out of 100 respondents. etc. followed by Hero Honda and TVS. every one is concerned with economic use of vehicles. TVS is a poor third with 15 respondents voting for it. 60% of the purchasers of Hero Honda are the students.Respondents above 50 years of age have preferred Bajaj bikes. . TVS is more popular with the employees. 45 respondents chosen for Hero Honda. The least is Hero Honda with 15 respondents. but whereas in the age group of 30-50. for Bajaj it is only 30 respondents . This is also due to constant advertisements through newspapers. 50 respondents have stated that sales of bajaj is due to its speed followed by Hero Honda for which 35respondents spoke in favour based on its speed feature. road shows. hoardings. 45 respondents have voted for Bajaj based on its superior technology compared to Hero Honda for which 40 respondents voted favourably based on its technology.e. whereas 45 respondents do so for Bajaj and only 20 respondents opted for TVS Bike following acceptance of the bikes design. 65. whereas 40 chosen for Hero Honda. as far as technology feature is concerned. Hero Honda is ruling the market and finding favor with the consumers. That means Hero Honda bike is more popular with the students. As we can see.

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There is a heavy demand for Hero Honda motorcycles in the market. 2. 1. Great care has been taken in making these suggestions for the improvement of consumer’s opinion. Some of the respondents are suggested to improve the mileage of Bajaj and TVS Bikes. the following suggestions have been prepared.SUGGESTIONS AND RECOMMENDATIONS After analyzing the findings. so their supply has to be drastically improved so as to meet the demand of the customer. .

6. A vast majority of the respondents felt the design of Hero Honda bikes should be changed so as to attract the customers. 4. . they should also consider middle-aged people while manufacturing. Some of the respondents felt that the price of Bajaj is high and it should be decreased so as to attract more customers.3. 5. So. A considerable number of respondents opined that there is a need to improve the technology of TVS bikes. The bikes recently introduced by Hero Honda are mostly concerned about youth.

QUESTIONNAIRE NAME: AGE: OCCUPATION: INCOME LEVEL: QUES: 1) Do you own a bike? a) Yes b) No QUES: 2) Which Bike due want to purchase? a)Hero Honda b)Bajaj .

c) TVS QUES: 3) While purchasing the bike how do you came to know about it? a) Advertisements b) Family members c) Friends QUES: 4) What specialty you like in bike? a) Fuel efficiency b) Looks and style c) Speed d) Mileage QUES: 5) What is the current mileage of your bike QUES: 6) Are you satisfied with the mileage ? a) Yes b) No QUES:7) Which kind of bike you prefer ? a) Low price b) Medium or averagely priced c) High price QUES: 8) What is the color of your bike QUES: 9) Have you requested the dealer for the color? a) Yes b) ? ? No ? QUES: 10) What was the purpose of purchasing the bike QUES: 11) How many service centers do you know for your bike ? a) 0 .

b) 1 c) 2 d) 3 QUES:12) How often your bike needs services and maintenance ? a) After every 1 month b) After every 2 months c) After every 3 months d) More than 3 months QUES: 13) What is the approximate cost of services and maintainance ? QUES: 14) Which type of service centers you use? a) Authorised b) Local c) Depending upon situation QUES: 15) What is the reason for such a decision ? a) Cost b) Availability c) Reliability QUES: 16) Do you consider that your bike is technologically updated ? a) Yes b) No .

Business Publications.com/ www. John Wiley and Sons Inc.A.org Hawkins D. New York. 2000. R.com www. and Sheth. Howard John H. Consumer Behaviour : Implications for Marketing Strategy. Jagdish N. and Convey. Texas.ed).com www..com http:// googleimages. The Theory of Buyers Behaviour..I.scribd.QUES: 17) Are you satisfied with your bike ? a) Yes b) No BIBILIOGRAPHY • • www.google. Inc.J.. 2001.amazon.wikipedia. • • • • • .Best. K. (Rev.

Schiffman G. Ltd. Prentice Hall of India Pvt. Illinois. Marketing Management. • . analysis.2002.S. Perspectives in Consumer Behaviour. New Delhi 2001. New Delhi. Consumer Behaviour. Kotler Philip.. Prentice Hall of India Publishing. 2001. and Robertson T.H.. planning implementation and control.Leon. SCOH Forman & Company.• • Karsarjian H.

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