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The PR Practitioner's Desktop Guide Ajc

The PR Practitioner's Desktop Guide Ajc

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Published by Tao Huyen Trang

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Published by: Tao Huyen Trang on Dec 05, 2010
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08/21/2013

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•An A-list celebrity is fronting the campaign.

Some achieve excellent coverage in the local,regional or specialist press.

Research has many other uses other than simply generating media

coverage – in fact you should consider how the research might be used

in its widest sense at the early planning stages.It could be used to give

the organisation a reason to talk to some key stakeholders in a direct

and detailed way via,for example,the publication of a report or litera-

ture which is used as the basis for a speaker programme or conference

work.It could be used to beef up an otherwise weak advertising or

chapter seven

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