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jepras korporatiuli gamocema

noemberi

2010
#6
info@gepra.ge

yvelani stadionze –
erovnuli nakrebis mxardasaWerad

gv.5

gv.7

gv.3

gv.2 gv.12

jepra 2007 wlidan flobs xarisxis marTvis


ISO 9001:2000 serTifikats da wels
savaldebulo sertificirebis gavlis
Semdeg, kvlav miiRo xarisxis marTvis
damadasturebeli serTifikati.

gv.13
17 noembers, ragbiSi saqarTvelo – kanadis
amxanagur matCze gulSematkivrebis mosawvevad
nataxtarisa da ragbis qomagTa kavSiris
iniciativiT Catarda aqcia "erovnuli unda
gaivsos",romelSic saqarTveloSi popularuli
msaxiobebi, Jurnalistebi da politikosebi
monawileobdnen. jepram aqciis
media–mxardaWera uzrunvelyo.

2 #6
2010

noemberi
#6
2010

noemberi

3
socialuri media brendebs
momxmarebelTan daaaxlovebs

qarTuli kompaniebi aqtiurad iwyeben


feisbuqisa da sxva socialuri
qselebis gamoyenebas. sadazRvevo,
sabanko, samSeneblo, riTeil biznesis
sferoSi arsebuli msxvili kompaniebi
aqtiurad Semodian socialur
qselebze.
magram ukve dafiqsirda garkveuli
problemebi, romelic gamoixateba
SemdegSi: feisbuqsa da sxva
socialur qselebs CvenTan uyureben
mxolod rogorc promouSenis
instruments da ara rogorc
momxmarebelTan ukukavSiris erT-erT
efeqtur saSualebas. socialuri
qselebi pirvel rigSi mimarTuli
unda iyos brendis gaZlierebisken,
momxmarebelTan uSualo kavSiris
damyarebisken, maTi survilebisa da
moTxovnilebis ukeT gagebisken da
ara gayidvebis gazrdisken.
qarTul kompaniebs, feisbuqze e.w.
kedeli, sadac momxmareblebs
SeuZliaT sakuTari ganwyobileba,
Sexeduleba da mosazrebebi gamoTqvas,
daxuruli aqvs. amiT isini kargaven
Zalian Zvirfass resurss -
“biznes kurieri”.
momxmarebelTan uSualo kavSirs. soso galumaSvilma biznes kompaniebisaTvis
socialuri mediis mniSvnelobaze isaubra.

4 #6
2010

noemberi
jepram nataxtaris korporatiuli yovelkvartaluri
Jurnalis mesame nomeri gamouSva. Jurnali 2010 wlis
dasawyisidan gamodis da didi popularobiT
sargeblobs nataxtaris TanamSromlebSi.

#6
2010

noemberi

5
6 #6
2010

noemberi
piar skolaSi socialur i
mediis kursi dasrulda

16 noembers piar skolaSi socialuri


mediis kursi dasrulda. sistema
morgebulia gansxvavebuli profesiis
mqone yvela adamianis interesebs,
romelsac safuZvlad udevs axali
teqnogiebi piarsa da marketigSi.
socialuri mediis kursis gavlis
Semdeg msmenelebs ecodinebaT, Tu
rogor gamoiyenon veb2-is platforma
sakuTari imijis formirebisa, Tu piar
kampaniis sawarmoeblad da mimarTos is
sakuTari interesebisa Tu piar
kampaniis efeqturi Sesrulebisken.
studentebi gaecnobian internet-
marketingis eTikas da gamoimuSaveben
yvela im unar-Cvevas, rac maT socialur
media qselebTan urTierTobisTvis
sWirdebaT. kursis xangrZlivoba 5 dRe,15
saleqcio saaTia, leqciebs socialuri
mediis eqsperti, proeqt ”niWieris”
internet-marketingis xelmRZvaneli
dodi xarxeli kiTxulobda.

P
government 2.0.-is kursze
miReba gamocxadda
12 noembers piar skolaSi Government 2.0.-
is kursze ganacxadebis miReba daiwyo.
Government 2.0. es aris sazogadoebasTan
urTierTobis warmatebuli modeli
sajaro uwyebebisTvis, romlis
damTavrebis Semdeg msmenelebs uaxlesi
modelis praqtikaSi gadatana da
sakomunikacio modelisa da
warmatebulad funqcionirebadi sistemis
Seqmna SeeZlebaT. kursis xangrZlivoba 1
kvira, 21 saleqcio saaTia. registracia
saitze arsebuli saaplikacio formis
SevsebiT moxdeba.

#6
2010

7 noemberi
P kreatiuli mar ketingisa da soci
gamosaSvebi saRamo
aluri mediis

20 noembers, piar skolaSi ori axali kursis -


kreatiuli marketingisa da socialuri mediis
gamosaSvebi saRamo gaimarTa. piar skolis
leqtorebma - aleqsandre margiSvilma da dodi
xarxelma kursdamTavrebulebs gau Tbilisi piar
skolis serTifikatebs gadasces, romelsac xeli
qarTul-amerikuli universitetis prezidenti
maikl qaugilma moawera. gamosaSvebi saRamo
sadResaswaulo tortis gaWriT dasrulda.

#6
2010

noemberi
8
pi a r s k o l i s k v i r e u l e b i

27-28 noemberi
yvelis festivali
anaklia

26 noembe
ri
Savi para
skevi

emberi uli
28 no
d i s kvire
mo

#6
2010

9 noemberi
speci
alur
aqcia i
Tbil
i
skol sis
ebSi!
“saqarTvelos janmrTelobisa da socialuri dacvis
proeqtebis ganmaxorcielebeli centris" iniciativiT
"piradi higienis xelSemwyobi qcevis propagandis kampaniis
farglebSi", Tbilisis skolebis 3-4 klasel moswavleebs
specialuri rveulebi daurigda. rveulebi Seicavs
kampaniis ZiriTad mesijebs da Tan axlavs Sesabamisi
ilustraciebi. proeqtis ganmaxorcielebeli organizaciaa
piarisa da marketinguli komunikaciebis kompania "jepra".
rveulebis gavrceleba BTL.Ge-m uzrunvelyo.

yovelkvireuli promouSeni
“gudvilSi”!
sadazRvevo kompania "ardi jgufi", supermarketebis qsel
"gudvilTan" SeTanxmebiT da saagento BTL.ge-s daxmarebiT,
erToblivad, wlis bolomde ganaxorcieleben "ardi 1.
jgufis" erT-erTi produqtis - "avto dazRvevis"
sakomunikacio-sareklamo kampanias. sareklamo bukletebi,
yovel SabaT-kviras gudvilis teritoriebze
gavrceldeba.

#6
2010

noemberi

10
promo aqcia""
benzingasamarT sadgurebze
11 da 12 noembers, Tbilisis ramodenime ubanSi, "senta petroleumis",
"rompetrol jorjias" da "lukoilis" benzingasamarT sadgurebze
specialur maisurebSi gamowyobili promo gogonebi avtomobilis
mZRolebs acnobdnen "ardi jgufis" avto dazRvevis pirobebsa da
specialur "sazamTro fasdaklebebs". sainformacio flaerebi
saagento BTL.ge-m gaavrcela.


"sa-zamTro"-
ardi jgufisagan
“ardi jgufma" mosaxleobas uamravi saCuqari
1.
SesTavaza: 20%iani fasdaklebiT sargebloba mTeli
wlis ganmavlobaSi avtomobilis recxvasa da
qimwmendaze "lukoilSi", 15% da 10%iani fasdakleba
"YOKOHAMA", "PREMIUM" da "WURTH"-is produqciaze,
aseve 25%iani fasdakleba "ENEOS-is zeTebze.
sainformacio flaerebi 6- 7 noembers BTL.ge-s
daxmarebiT gavrcelda.

11 #6
2010

noemberi
saqarTvelos turizmis erovnuli saagentom da sastumroebisa da
restornebis menejment jgufma - "em grupi" 2010 wlis 7 noembers
qalaq yvarelSi "iliaobasTan" dakavSirebiT saxalxo dResaswauli
gamarTa. dResaswauli ilias moedanze koncertiTa da sazeimo
feierverkiT dasrulda. "sapatio yvarlelad" aRiarebul pirebs
gadaecaT sigeli da simboluri jildo. mosawvevi baraTebi
"kurierebis" daxmarebiT gavrcelda.

#6
2010

noemberi

12
animaciuri fleS-baneri tik-takisTvis

aqcia-gaTamaSeba
”momentaluri garTobis”
popularizebis mizniT, obo
oba-m tik-takis
originaluri animaciuri
fleS-banerebis ganTavseba
veb-gverdebze uzrunvelyo.
A

”SenarCuneba”
aSS-is saerTaSoriso ganviTarebis saagentos (USAID) finansuri
mxardaWeriT, sazogadoebrivi jandacvisa da ganviTarebis
marTvis sakonsultacio firma “jon snou,ink” (JSI) -saqarTveloSi
axorcielebs programas ”SenarCuneba”.
proeqtis farglebSi, kontracefciis mniSvnelobis Sesaxeb
saganmanaTleblo-saagitacio ti pis banerebi obo oba-m ganaTavsa
veb-gverdebze: www.ambebi.ge, www.geoclass.ge, www.angel.ge,
www.face.ge

prokredit banki momxmarebels biznesisTvis da


ojaxisTvis. srul sabanko momsaxurebas sTavazobs.
prokredit bankis baneri, mTavari sakomunikacio
gzavniliT “sruli sabanko momsaxureba Cemi biznesisa da
#6
noemberi
2010

ojaxisTvis prokredit bankSi” obo oba-s meSveobiT


ganTavsda veb-gverdze: www.translate.ge