Minutes of the Meeting

Date: 20 November ‘09

Agenda: To discuss Brand Review of LMN and Way forward for Appy Fizz and Grappo Fizz
2010.

Present:

Client: Creative Partner:

Ms. Nadia Chauhan Mr. Sajan Raj Kurup

Ms. Shelly Sinha Mr. Vikram Gaikwad
Ms. Shruti Nangia Mr. Anand M
Ms. Saswati Panigrahi Mr. Anu Joseph
Mr. Viraaj B
Mr. Venkat R
Mr. Vinit Bharucha
Ms. Neema John
Ms. Priyanka Prabhakar

Points Discussed on LMN:

• Client shared the sales details for the year 2009.

• We need to capitalize on the market share of water.
• We need to innovatively focus on the price points.
• We need to look at owning the Nimboo Pani segment.
• We need to focus on Outdoor advertising.
• We might need to consider the scientific aspect in our communication.
• In Packaging we need to highlight ‘LMN’.
• Need to create a concept to push the drinks. Eg maybe have a combo pack.
• In 2010 LMN plans to take the Sports platform.
• We need to create a mass based campaign.
• We need to have more visual element in our communication. Need to have something
more than the pack.
• Client talked about getting into consumer promotion to increase sales. For e.g
Freshner napkins.
• We need to come up with a communication plan to revive the current LMN portfolio.
• LMN POP-need to come up with a better colour
• Launch strategy for the new SKU.

Points Discussed on Appy Fizz and Grappo Fizz:

• One Promo for each month

• We need to detail the idea of Appy Fizz and Grappo Fizz going to college.