Monday December 6, 2010

Your Local Executive RANCHO SANTA FE, CA

Summary Single Family Homes

This Week
Real-Time Market Profile Trend
Median List Price $ 2,995,000 ±+
Asking Price Per Square Foot $ 529 ±+
The median list price in RANCHO SANTA FE, CA 92067 this week is Average Days on Market (DOM) 261 ==
$2,995,000.
Percent of Properties with Price Decrease 31 %
Percent Relisted (reset DOM) 10 %
Inventory has been decreasing lately but the Market Action Index is
falling also. With days-on-market climbing, these are relatively Percent Flip (price increased) 8%
negative implications for the market. Median House Size (sq ft) 6192
Median Lot Size 1.0 - 2.5 acres
Median Number of Bedrooms 5.0
Median Number of Bathrooms 6.0

Supply and Demand Market Action Index Strong Buyer's 12.4 ≠≠

The Market Action Index has been trending lower for several weeks ±+ No change == Strong upward trend ≠≠ Strong downward trend
while prices have remained relatively stable. If inventory continues
to grow relative to demand however, it is likely that we will see = Slight upward trend ≠ Slight downward trend
downward pressure on pricing.

Price
Market Action Index We continue to see prices in this zip code bouncing around this
plateau. Look for a persistent up-shift in the Market Action Index
before we see prices move from these levels.

Price Trends

7-Day Rolling Average 90-Day Rolling Average Buyer/Seller Cutoff

The Market Action Index answers the question "How's the

Market?" by measuring the current rate of sale versus the
amount of the inventory. Index above 30 implies Seller's
Market conditions. Below 30, conditions favor the buyer.

Quartiles
7-Day Rolling Average 90-Day Rolling Average

Characteristics per Quartile Investigate the market in quartiles -

where each quartile is 25% of homes
ordered by price.
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
2.5 - 5.0
Top/First $ 6,685,000 9702 acres 6.0 8.0 10 57 0 0 311 Most expensive 25% of properties

1.0 - 2.5
Upper/Second $ 3,772,500 7197 acres 5.0 6.0 14 58 0 2 255 Upper-middle 25% of properties

1.0 - 2.5
Lower/Third $ 2,500,000 5550 acres 5.0 5.0 21 58 0 0 236 Lower-middle 25% of properties

1.0 - 2.5
Bottom/Fourth $ 1,724,000 3412 acres 4.0 4.0 30 58 2 1 242 Least expensive 25% of properties

Pickford Escrow and The Escrow Firm

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