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The Law of the Few

The Law of the Few

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Published by Eric Phelps

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Published by: Eric Phelps on Dec 09, 2010
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05/12/2014

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The Law of the Few The first take-away that we think is important is the law of the few

. This law states that there are few people that can make a ³tipping point´ happen. They do this through using a rare set of social gifts that get people involved. Gladwell breaks down these few into three types ± the connectors, the mavens, and the salesmen. The connector is described as people who "link us up with the world´ and ³people with a special gift for bringing the world together ³(Gladwell, 38). There are few of these people and they possess the ability to make friends and aquaintances easily. In the book, Gladwell says that these people can tipically be categorized as people that have social networks of over 100 people. A brief story can illustrate this story well. Gladwell cites a study where there are a large number of letters sent out at random to people in a town in Nebraska. In this letter the recipient is instructed to sent the letter to someone they think will get the letter closer to a man in Massachusetts. They are not given the direct address to the man in Massachusets. In eviewing the results of the study, it was found that a large number of the letters traveled through the same three people to get to the man in Massachusetts. Thus suggesting these three people were the connectors. We agree that connectors can beneficial to the ³tipping point´ and that few of them exist. However, we believe that connectors are not essential to leadership. These people simply connect people together. They are not leading people toward anything or trying to get them to ³buy in´ to an idea. In today¶s technological society, connectors are somewhat outdated. Perhaps in the time frame of the story above connectors, may have played a more pivitol role. However, today there are many ways to reach all types of audiences. There is the internet,

The second type of person is the maven. and all sorts of other communication mediums that make it unnecessary for people to go through a middleman to get their message to someone. newspapers. This person has a wealth of knowledge . radio.television.

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