There is quite strong interest in local TV news services - it is highest in Wales, the South West, Scotland and the

North
East. The more local the focus, the more people are interested. Crime, events and transport are most appealing, not local
poIitics at the moment.
PUBLIC SERVICE BROADCASTING
7
Local TV news services
Source: O&O Survey, November 2010, (n=2,914)
22.6%
19.7%
19.0%
18.9%
17.4%
17.2%
17.0%
15.5%
30.8%
32.0%
37.2%
35.8%
32.1%
36.4%
34.3%
34.2%
Wales
South West
Scotland
North East
South East
(excl. London)
Midlands
London
North West
Where

Very Interested Quite Interested
29%
23%
18%
17%
44%
49%
46%
45%
My Community
/ Local
Neighbourhood
My Town /
Borough
(or nearest
town)
My region of
the UK
(self defining)
My County /
City
(nearest city)
Focus

Very Interested Quite Interested
24%
23%
21%
14%
13%
13%
12%
12%
10%
43%
42%
39%
37%
38%
37%
26%
35%
31%
Local events
Local crime
Local traffic
and transport
Local
Government
services
Local service
providers
Local business
and
employment
Local schools
and education
Community
services
Local politics
Content

Very Interested Quite Interested
Preferences in local TV (% of all respondents)
There has been a mixed pubIic response to the BBC's new licence fee reIated responsibiIities.
PUBLIC SERVICE BROADCASTING
8
New BBC responsibilities
Source: O&O Survey, November 2010, (n=2,914, n=126 in Wales)
36%
28%
26%
11%
Licence fee
funding
inappropriate
No public
funding
appropriate
Licence fee
funding
appropriate
Concern over
BBC
independence
World Service
(All respondents)

44%
27%
17%
13%
S4C doesn't
matter to me
BBC ownership
might
compromise
independence
Do not expect
any difference
BBC ownership
should see
standards
increase
S4C
(Respondents in Wales)

35%
27%
20%
18%
Licence fee
should fund
channels, not
broadband
No public
money should
be spent on
universal
broadband
BBC is
uniquely placed
to promote and
deliver
universal
broadband
Universal
broadband
should be
funded from
taxation
UNIVERSAL BROADBAND
(All respondents)

Attitudes to new BBC responsibilities
% OF RESPONDENTS
EXPRESSING A PREFERENCE

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