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by the Government of Karnataka in India. This soap has been manufactured since 1916 when Nalvadi Krishnaraja Wodeyar , the king of Mysore set up the Government Soap Factory in Bangalore. The main motivation for setting up the factory was the excessive sandalwood reserves that the Mysore Kingdom had which could not be exported to Europe because of the First World War. In 1980, KSDL was incorporated as a company by merging the Government Soap Fac tory with the sandal oil factories at Shimoga and Mysore. Mysore Sandal Soap is the only soap in the world made from 100% pure sandalwood oil.  KSDL owns a proprietary Geographical indication (GI) tag on the Mysore sandal soap which gives it intellectual property rights to use the brand name, to ensure quality and also prevent pi racy and unauthorised use by other manufacturers.  In 2006, Mahendra Singh Dhoni , the Indian cricketer was selected as the first brand ambassador of the Mysore Sandal Soap. 
In the early 20th century, the Mysore Kingdom in India was one of the largest producers of sandalwood in the world. It was also one of the major exporters of the wood, most of which was exported to Europe. During the First World War, large reserves of sandalwood were left over because they could not be exported due to the war. In order to make good use of these reserves, Nalvadi Krishnaraja Wodeyar , the king of Mysore took the advice of his diwan, Sir M. Visweshwaraiah and established the Government Soap Fac tory in Bangalore. This factory, which was set up in 1916, started manufacturing soaps under the brand-name Mysore sandal soap using sandalwood oil as the main ingredient. A factory to distill sandalwood oil from the wood was set up at Mysore in the same year. In 1944, another sandalwood oil factory was set up at Shimoga. After the unification of Karnataka , these factories came under the jurisdiction of the Government of Karnataka . In 1980, the Government decided to merge these factories and incorporate them under a company named Karnataka Soaps and Detergents Limite d. Sharabha, a mythological creature having a body of a lion and the head of an elephant, was chosen as the logo of the company. This was because the creature represents the combined virtu es of wisdom, courage and strength and symbolizes the company's philosophy.  The company has since diversified and manufactures incense sticks, talcum powder anddetergents; apart from soaps.
As of March 2006, the Mysore Sandal soap held a 6500 tonne share among the 450 thousand tonnes of soap produced and marketed annually in India.
The KSDL's soap
factory in Bangalore that manufactures the Mysore Sandal Soap is one of the largest of its kind in India having an installed capacity to produce 26,000 tonnes of soap per
A unique feature of KSDL's Soap plant is its flexibility to process as many as ten different varieties of soaps simultaneously. M. Mysore Sandal Soap.the body of a lion with the head of an elephant. This is a great irony in a State that once set up facto ries to use up its excessive reserves and wears two GI ( geographical indication ) tags on its sleeve on account of its historic association with the precious woo d.annum. KSDL's products are regularly exported to UAE. Andhra Pradesh and Tamil Nadu. Rose etc. Description : The Government Soap Factory was established by the Maharaja of Mysore his Highness Nalwadi Krishnaraja Wodeyar and Diwan Sir. However. It was adopted as the official emblem of KSDL to symbolize the philosophy of the Company. The Sandalwood Oil Division.15 billion (about $ 28. Other marketing strategies being employed to market this soap include a scheme where the distributors who meet the targeted sales could enter a lucky draw where they could win silver or gold coins. KSDL is facing issues like shortage of sandalwood which has resulted in the company using only 25% of the manufacturing capacity of its factory leading to a lesser production of soaps. KSDL had sales of Rs 1. coming in different and distinct fragrances like Sandal. Detergent also. Bahrain. the Indian cricketer was selected as the first brand ambassador of the Mysore Sandal soap. To overcome this. Apart from the regular. Government of Karnataka integrated the Sandal oil factories at Mysore and Shimoga and Government Soap Factory at Bangalore and formed Karnataka Soaps & Detergents Limited [KSDL]. Saudi Arabia. KSDL is the true inheritor of India's golden sandalwood legacy. In 1980. It is illustrated as . KSDL has a long-standing tradition of maintaining the highest quality standards right from the selection of raw materials to processing and packaging of the end product. South East Asian countries etc. Incense sticks.M. Mysore was established during the year 1916 and Sandalwood Oil Division at Shimoga was established during the year 1944. KSDL's product range includes Toilet soaps. KSDL has also started procuring sandalwood by bidding in the open market and is also considering importing the wood from other countries. KSDL's Bangalore-complex has production facilities for Fatty Acids. Courage & Strength. KSDL consider quality as one of the principal . Traditionally. USA.125 crores. The Sharabha is a mythological creation from the Puranas. It's full-fledged quality control and R&D Departments single-mindedly pursue quality enhancement and keep pace with the changing preference and perceptions of customers. 000 tones per annum. Jasmine. Kuwait. Toilet Soaps and Detergents. About 85% of the sales of this soap are from the South Indian states of Karnataka. 75 million ($ 1. Majority of the users of this soap are above forty years of age and it is yet to gain more acceptance by the youth in India. KSDL also undertakes orders for manufacture of soaps as per the customers' specifications on mutual understanding. The Soap plant has one of the largest production facilities in the country with an installed capacity of 26.  The absence of asustained sandalwood regeneration programme has a taken a big toll on sandalwood reserves in Karnataka. the soap has not been marketed in a high profile manner and only during the year 2006.87 million). KSDL to-day is one of the largest producers of Sandalwood oil and Sandal soap in the world. Dhoni. which has been incorporated as a Company under Company's Act 1956. with a turn-over of Rs. It embodies the combined virtues of Wisdom. KSDL has also introduced the Mysore Sandal baby soap to target this s hare of the market. S. Having over 89 years of experience in this field.Visvesvaraya during the year 1916. The main reason for this is the depletion of sandalwood reserves in the state of Karnataka.75 million) in the year 2004 -2005 with the Mysore Sandal So ap having an average monthly sale of about Rs. and range includes Talcum Powder.
Company Profile Company Name: Key Points: Business Type: Karnataka Soaps and Detergents Limited Mysore Sandal Soap Manufacturer Industry Focus: Geographic Markets: Incense & Incensory.strategic objective to guarantee growth and leadership in the markets of its operation. No. We strive to offer superior quality Products and services. of Employees: Annual Sales Range (USD): Certificates: Year Established: Legal Representative/CEO: .
A brief description of these different processes is given below - Spray Drying Process The different stages / operations performed in a spray drying process. Chemical Processes Powder detergents are manufactured using various processes. Made in powder detergents. hard surface cleansers. dry mixing or a combination of these. fabric conditioners etc. are - . agglomeration.Detergents are manufactured using a synthetic surfactant in place of the metal fatty acid salts that are used in soaps. these detergents are sold as laundry powders. such as spray drying. Most of the powder detergents have soap in their mixture of ingredients. dishwashing detergents. however it generally functions more as a foam depressant than as a surfactant.
which are not compatible with the spray drying temperatures (like bleach. Advancements in technology have enabled the soap and detergent manufacturers to reduce the air inside the granules during spray drying to obtain higher dens ities. The technique involves machines. rolling or shear mixing that causes the ingredients to collide and adhere to each other. the dried granules are screened to obtain a relatively standard size. thereby forming hollow granules as they dry. such as a liquid binder. The technique may also involve the addition of small quantities of a liquid. producing larger particles. The highdensity detergent powders can be packed in much smaller packages than those needed previously. enzymes and fragrance) are added. Dry Mixing Dry mixing is a detergent powder manufacturing technique. which is used to blend dry raw materials. y y y Traditional spray drying process produces relatively low-density detergent powders. Agglomeration Agglomeration is detergent powder manufacturing chemical technique that results in high -density powders. After the granules have been cooled. The droplets fall through a current of hot air. The slurry is heated and then pumped to the top of a tower where it is sprayed through nozzles (under high pressure) to create small droplets. in a tank known as crutcher. heat sensitive ingredients.y Dry and liquid ingredients are first combined into a slurry. Ingredients . The process involves blending of dry raw materials with liquid ingredients. Collected from the bottom of the spray tower. or thick suspension.
KSDL's products are regularly exported to UAE.000 tones per annum.M. It's full-fledged quality control and R&D Departments single-mindedly pursue quality enhancement and keep pace with the changing preference and perceptions of customers. KSDL has a long-standing tradition of maintaining the highest quality standards right from the selection of raw materials to processing and packaging of the end product. Jasmine. KSDL to-day is one of the largest producers of Sandalwood oil and Sandal soap in the world. KSDL also undertakes orders for manufacture of soaps as per the customers' specifications on mutual understanding. Rose etc. coming in different and distinct fragrances like Sandal.Visvesvaraya during the year 1916. Courage & Strength. Bahrain.125 crores. We strive to offer superior quality Products and services . In 1980. The Soap plant has one of the largest production facilities in the country with an installed capacity of 26. Toilet Soaps and Detergents. South East Asian countries etc. A unique feature of KSDL's Soap plant is its flexibility to process as many as ten different varieties of soaps simultaneously. with a turn-over of Rs. The Sharabha is a mythological creation from the Puranas. It was adopted as the official emblem of KSDL to symbolize the philosophy of the Company. KSDL's Bangalore-complex has production facilities for Fatty Acids. Detergent also. and range includes Talcum Powder. Kuwait. USA. KSDL consider quality as one of the principal strategic objective to guarantee growth and leadership in the markets of its operation. The Sandalwood Oil Division. Having over 89 years of experience in this field. which has been incorporated as a Company under Company's Act 1956. It embodies the combined virtues of Wisdom. Mysore was established during the year 1916 and Sandalwood Oil Division at Shimoga was established during the year 1944. KSDL's product range includes Toilet soaps. It is illustrated as . Government of Karnataka integrated the Sandal oil factories at Mysore and Shimoga and Government Soap Factory at Bangalore and formed Karnataka Soaps & Detergents Limited [KSDL]. KSDL is the true inheritor of India's golden sandalwood legacy.Profile The Government Soap Factory was established by the Maharaja of Mysore his Highness Nalwadi Krishnaraja Wodeyar and Diwan Sir. Incense sticks. Saudi Arabia.the body of a lion with the head of an elephant.
has excellent antiseptic properties and soothes prickly heat and other skin rashes too. The oil of Sandalwood recommended in ancient ayurvedic texts for skin care. The oil of Sandalwood recommended in ancient ayurvedic texts for skin care. Sodium Palm Kernelate. This soap is made from pure vegetable ingredients and contains natural Mysore Sandal oil. has excellent antiseptic properties and soothes prickly heat and other skin rashes too. Sodium chloride. water. Request a Quote Mysore Sandal Soap Product Code :TS-02 With the oldest known perfumery material Sandalwood as its main ingredient. Titanium dioxide. the Sandal soaps of KS&DL have a definite niche in the soap market. the Sandal soaps of KS&DL have a definite niche in the soap market. Tetra Sodium. This soap is made from pure vegetable ingredients and contains natural Mysore Sandal oil. EDTA. Perfume and Cos colours. Sodium chloride. Mysore Sandal soap available in 17gms. Titanium dioxide.Mysore Sandal Soap Product Code :TS-01 With the oldest known perfumery material Sandalwood as its main ingredient. Mysore Sandal soap available in 17gms. The reason why they are used the world over for nourishing and softening the skin. 125gms. Ingredients:± Sodium Palmate. Perfume and Cos colours. 75gms. 75gms. The reason why they are used the world over for nourishing and softening the skin. Tetra Sodium. 150gms and 150gms x 3 packed in a set. Sodium Palm Kernelate. 125gms. The Sandal soaps of KSDL are probably the only soap in the World with pure natural sandalwood oil. 150gms and 150gms x 3 packed in a set. Request a Quote . Ingredients:± Sodium Palmate. EDTA. The Sandal soaps of KSDL are probably the only soap in the World with pure natural sandalwood oil. water.
with neem extracts. Citronella.Geranium. Tetra sodium.Clove. Ingredients:. to moisturise and nourish the skin With a fragrance that lingers all day long Mysore Rose Soap Product Code :TS-05 The dew drop freshness of just plucked roses captured in soap form.Palmrosa. Titanium Dioxide. to give a feeling of a shower with rose petals. . Rosemary and Ylang Ylang.Eucalyptes.Mysore Sandal Classic Soap Product Code :TS-04 The only soap of its kind with the careful blending of glycerine and pure sandalwood oil. Mysore Herbal Care Product Code :TS-06 Mysore Sandal Herbal care is a formulation of 1g essential oils and herbal frgrances. Cos colour and silicon.The Scents of the 1g herbs which include Basil. Rose Perfume.Super max grade talc.
is launching 'Mysore Sandal Platinum'. among the oldest manufacturers of sandalwood soap in India. : Karnataka Soaps and Detergents Ltd (KSDL). a super premium soap priced at a super premium Rs200 ² four times pricier than any soap made by an Indian company. Apart from KS&DL's brand. has developed a new formulation under its existing product.Mysore Sandal to launch soaps for different market segments Mysore Sandal. managing director of KSDL. and his Diwan M Visvesvaraya. the sandalwood soap brand from the state-owned Karnataka Soaps and Detergents (KS&DL). For the first time. was established way back in 1916 as Government Soap Factory by the then Maharaja of Mysore. The most expensive soap brands in India are priced at around Rs50. KSDL is a well-recognised entity with a strong brand recall both in the domestic and international markets. Mysore Sandal Gold is available for Rs50 for a 75 gram bar. the new non-sandal soap will be priced at Rs13 for 100-gram bar. The company has tied up with a non-government organisation in Dharmasthala to manufacture these agarbathis and sell them in a pack of 20 sticks priced at Rs 5.later this month. However. Nalwadi Krishnaraja Wodeyar. international organic soaps are available at more than Rs 100 in supermarkets. spoke to FE¶s Kavitha Venkatraman. KS&DL is also planning to expand its consumer base at the lower end of the market. KS&DL. Hindustan Lever's Dove is available in the same range. Branded as 'Wave'. Excerpts: . Even today with severe competition from heavyweights like HLL and Godrej. Mysore Sandal Soap. exclu sively for the US market. The new 125-gram soap is branded as 'Mysore Sandal Classic' and is enriched with moisturisers and conditioners to meet the needs of consumers in countries facing severe winter. KS&DL is also planning to launch a new soap in the popular category in April. during his recent visit to Hyderabad. BH Anil Kumar. KS&DL has also redesigned the packaging of some of its soaps and talcum powder and has relaunched them. KS&DL is also entering the agarbathi (incense stick) market with a new brand ² Nagachampa . which is synonymous with the Mysore sandal. It has wiped out the accumulated loss of Rs 100 crore and is going to post profit for the third consecutive year in fiscal 2007-08 on a topline of Rs 160 crore. KS&DL is currently conducting test marketing in Karnataka and aims to launch a new marketing campaign.wood soap.
we plan to go in for semi-automatic lines so that the remaining workforce does not remain idle. If you decide to relocate completely. we are trying to get into a Memorandum of Understanding (MoU) with the state government by asking them for certain amount of relaxation on operational aspects. Unless steps are taken. showers and bath gels. which were launched in Karnataka sometime back. plans are on to launch liquid soaps. they work only for three months and they remain idle for the remaining nine months. Inadvertently.000 metric tonnes. At the soap production factory. For instance. otherwise the estimated outlay will be Rs 10 crore. It is still a 100% government understanding with paid up capital of Rs 32 crore. raise funds from government institutions or raise money from the market with proper credit rating.000 metric tonnes per year from 6. last year. The papers are before the state finance department and we are expecting the MoU to take place very soon. How are you tackling the shortage of raw material? Sandalwood availability is decreasing year after year. Sandalwood has to be cultivated as a commercial crop. at our sandalwood oil extraction division. we came out with products in the popular segment. it is better to initially offload at least 25% government stake.000 metric tonnes. Is divestment a good option for your company? KSDL has been dropped from the disinvestment list. We have proposed to the government that we will achieve all the performance targets laid out by them on the condition that they should allow us to explore various options to raise resources for the future growth of the company. So. what would you do to your existing plant? . production went up to 26. But to bring in further investments for the future growth of the company. But it has not given good results as the gestation period for sandalwood tree is very long and there are a lot of restrictions on harvesting. We should close with a profit of Rs 6 crore during the year ended March 2008. The capacity expansion programme cost us Rs 20 crore and it was done through market borrowing at commercial rate. This initiative has yielded very good dividends. which is only 27% of the overall capacity. If it happens. which is in the premium category. after the capacity expansion programme in 1982. KSDL is outsourcing products for the segment from other manufacturers who are operating in the excise duty-free zones. have got good response and we plan to make it available in Chennai and Andhra Pradesh. we have never crossed the production level of 7. we have become a single product company. KSDL is trying to put two finishing lines from making soap noodles to packing the end product.Are you planning to diversify into other product categories? Nearly 90% of the turnover of the company comes from sandalwood soaps. This is not healthy for the company. then the project will cost Rs 20 crore. As per the law. the harvesting can be done only through the forest department and the procedures are very cumbersome and time consuming. And this is precisely the reason why the company suffered. it will vanish one day. we have started a scheme for progressive farmers. as the availability of sandalwood has reduced over the year. The hand-wash and talcum powder. Are you looking at automation to improve the production levels? We have about 900 people working at the factory. we are asking the government to simplify the procedures as they did with rosewood and teakwood cultivation. Now. which is a volume driven business. including nearly 350 employees from the marketing side. It will help only then. But with shortage of raw material. then we will be able to look at options like giving out limited stock options to our existing workforce as we have large staff strength of about 900 employees. we have started showing profits. nearly 57 people work. But the productivity levels are pretty low. This puts off the farmers. If we relocate completely. But after 1984. So. Since nearly 50% of our workforce will retire in the next five years. In fact. This is the third consecutive year the company is posting profits. despite the competition. Besides. At KSDL.
known as queen of perfumes. MSS became a flagship of Karnataka Soaps and Detergents Limited (KSDL). Distilling of sandalwood oil became exclusive to KSDL. it removes skin rashes and internal ulcers. We have appointed Jones Lang Lasalle Meghraj as our consultants to analyse all the available options and give us their suggestions. So we can either completely relocate and use the land for developing real estate projects with a joint venture partner or restrict our presence to say 10-15 acres and give the remaining land for development. Sandalwood oil owing to its excellent antiseptic and anti-dandruff properties has been recommended in ancient ayurvedic texts for skincare. The Geographic Indicator registration that we got for Mysore Sandal has helped us to a greater extent in the foreign market. the UK. Later. Procedure for procuring Sandalwood oil Sandalwood oil is extracted from trees. It soothes prickly heat. . the premium ingredient of Mysore Sandal Soap. which enjoys an unmatched reputation and popularity as the world's only and obviously the most popular manufacturer of pure and natural sandal soaps. The maximum amount is extracted from the root and stem part of a tree. The ripened a tree is. Now over the years the value of land has appreciated very well. KSDL is prepared for relocation as the Karnataka government has allotted us about 20 acres of land in Dobbspet on the Pune highway. natural sandalwood oil distilled from trees in forests of Karnataka. Africa and Australia now. but we are trying to expand in the US. a Karnataka state body founded in 1916. Karnataka Sandal Soaps Mysore Sandal Soap (MSS) was initially produced at the Government Soap factory of India and was nurtured by the Maharaja of Mysore. which are 40 to 50 year old. The year ending March 2008 we did exports worth Rs 6 crore and for the next fiscal our target is Rs 8 crore. How well are you doing in the export market? And what are your expansion plans? Export accounts for only 4% of the overall turnover of the company. We have appointed one distributor each in these countries and through them we are trying to get placement of our brands in big retail chains. is one of the oldest known. We are looking at both the options. greater are the oil extracts.The existing plant in Bangalore is spread across 39 acres of land. Europe. Specialties of Mysore Sandal Sandalwood. KSDL sandal soaps are made of pure. Our traditional market has been the Middle East.
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