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NIRANI SUGARS LTD. MUDHOL
India is the largest consumer and second largest producer of sugar in the world. The Indian sugar industry is the second largest agro-industry located in the rural India. Indian sugar industry has been a focal point for socio-economic development in the rural areas. The industry not only generates power for its own requirements but surplus power for export to the grid based on by-product-Bagasses. It also produces ethyl alcohol, which is used for industrial and potable uses, and can be used to the manufacture of ethanol, an ecology friendly and renewable fuel for blending with petrol. The unit was originally established in the year 1997-98 as a modern Khandasari Sugar unit with a crushing capacity of 500 tones of cane per day and later converted into white crystal sugar unit. This is one amongst the earliest Khandasari unit in the country, which started with a new technology like:(a) High pressure boiler (32.0 ATA) (b) Multiple effect pressure evaporator system with falling –film evaporator and also with captive power generation. M/s.Nirani Sugar Litd. Now proposes to expand the sugar factory from the present capacity of 7500 TCD to 15000 TCD by adding a new plant of 7500 TCD, retaining the existing plant also. Also 62 MW Cogen Power Plant is part of the expansion. The project appraisal was done by Mitcon Consultancy Services Limited, Pune. The study has been conducted on “Measuring effectiveness of distribution channel of Nirani sugars limited”, It is a Descriptive Research.
“Measuring effectiveness of distribution channel of NIRANI SUGARS LIMITED”
To study the distribution channel of Nirani sugars limited,Mudhol. “To find out the feasibility of establishing new depots by the company.” “To understand factors influencing buying decision”. “To find out the packaging method adopted by sugar factories”.
METHODOLOGY: SELECTION OF DATA COLLECTION METHODS:
Primary and Secondary Data will be collected to carry out the research work
NIRANI SUGARS LTD. MUDHOL Research Design It is a Descriptive Research. The study was based on both Primary and Secondary Data. Primary data (Survey data): Questionnaire, face-to-face interview with the wholesaler and retailers of Bagalkot District. Secondary data In this study, Secondary Data is used for exploratory research and secondary data includes data collection from interaction with the company guide and with the officials and with the, organizations Data, Brochures/newsletters, Reviews and Internet information websites.
Questionnaire: Questionnaire is a formalized instrument for asking information directly from the wholesaler.During this research questionnaire will be used as measurement technique for getting information from the wholesaler’s and retailer’s of Bagalkot district. Sampling Plan Sampling unit Sampling Method Sampling Size Sample Area
: WHOLESALER & RETAILER.
: Convenience Sampling : 70 Retailers Respondents,20 Wholesaler. : Bagalkot,Kerur, Jamakhandi, Mudhol, Mahalingpur, Kaladgi and Banahatti
Analysis: Using MS-Excel, and SPSS software
Price is the main factor considered by the most wholesalers and the retailers, while placing orders. S1 is the most selling sugar grade in the local market by the wholesaler and retailers irrespective of price and quality . 97% retailers are aware about the different grades of sugar.
NIRANI SUGARS LTD. MUDHOL 86% of retailers are ready to buy the sugar , if Nirani sugars limited setup new depot in their respective area. 85% of retailers are not facing any stock problem, indicating the present distribution channel is working fine. Recommendation The company itself develop a cost effective eco packaging materials and distributing them to retailers and wholesalers, this mechanism not only helps Nirani sugars to build its brand and creates awareness about its brand. The Nirani sugar should go ahead with its proposed area to service up to new depots nearing delivery location as the majority of retailers have shown acceptability towards to buy sugar from Nirani sugar industry. The Nirani sugar should focus expanding its market, even on export market as it is facing stiff competition in local market. Conclusion: Present distribution channel of Nirani sugar’s limited is working well.
MUDHOL INDUSTRY BACKGROUND KIMS.NIRANI SUGARS LTD. Page 5 .DHARWAD.KUD.
‘Saint Vishwamitra’ is known as the research person of the sugarcane in religious literature.DHARWAD.Greek traveler ‘Niyarchus’ and Chinese traveler ‘Tai-Sung’ have mentioned in their travelogue that the people of India used to know the methods of making sugar and juice from sugarcane the great Emperor Alexander also carried sugarcane with him while returning to his country.We can find the example of sugarcane in Vedic literature also as well as sugarcane. sugar is produced mainly from sugarcane. Sugar is generally made from sugarcane and beet. In India. which spreads the taste of sweetness to the mankind. KIMS. Thus from different historical reference and from some ‘Puranas’ it can be concluded that method of making sugar from sugarcane was known to the people of Bihar. Page 6 . India had introduced sugarcane all over the world and is a leading country in making sugar from sugarcane.We can also find the reference of sugar and the sugarcane in Patanjali’s Mahabashya and the treaty on the grammer of ‘Panini’.The historical evidence of sugar industry prospering in ancient India concrete and this has helped to develop and prosper the co-operative sugar movement in India.KUD. MUDHOL THE HISTORICAL BACKGROUND OF THE INDIAN SUGAR INDUSTRY:“India is the largest consumer and largest producer of sugar in the world.” The sugar industry is proud to be an industry.NIRANI SUGARS LTD.
In sugar year 2003-04. Besides.KUD. the industry provides employment to about 2 million skilled/semi skilled workers and others mostly from the rural areas. Gujarat. Maharashtra and Karnataka together contribute more than 65% of total production. of which 453 were in operation in the year 2002-03 and utilized 194.Indian sugar industry has been a focal point for social-economic development in the rural areas.and Andhra Pradesh.Tamilnadu. 1988. with a production capacity of 180 lack MTs of sugar.NIRANI SUGARS LTD. The Govt of India licensed new units with an initial capacity of 1250 TCD up to the 1980s and with the revision in minimum economic size to 2500 TCD. India is the largest consumer and second largest producer of sugar in the world.Karnataka. which is used for industrial and potable uses. After de-licensing. constituting 7. Page 7 . However. About 50 million sugarcane farmers and a large number of agriculture labors are involved in the sugarcane cultivation and ancillary activities . of which only 453 are working. MUDHOL NATIONAL SCENARIO OF SUGAR INDUSTRY The first sugar mill in the country was set up in 1903 in the United Provinces. Maharashtra . which utilize byproducts of sugar industry as raw material. These mills are located in 18 states of the country. KIMS.5% of the rural population. About 5 lakhs workmen are directly employed in the sugar industry besides many in industries.14 million tons of sugar. an ecology friendly and renewable fuel for blending with petrol.September. a number of new sugar plants of varying capacities have been set up and the existing plants have substantially increased their capacity. the Govt de-licensed sugar sector in the year 11. There are 566 installed sugar mills. they are required to maintain a radial distance of 15 kms from the existing sugar factory . There are 566 installed sugar mills in the country as on March 31st 2005.4 million tones of sugarcane (69% of total cane production ) to produced 20. The entrepreneur have been allowed to set up sugar factories of expand the existing sugar factories as per the techno-economics feasibility of the project.It also produces ethyl alcohol. The industry not only generates power for its own requirement but surplus power for export to grid based on by-products – Bagasses. and can be used to manufacture Ethanol. these six states contributed more than 85% of total sugar production in the country: Uttar Pradesh. The sugar industry in the country uses only sugarcane as input: hence sugar companies have been established in the large sugarcane growing states like Uttar Pradesh. The Indian sugar industry is the second largest agro-industry located in the rural India .DHARWAD.
MUDHOL COMPANY BACKGROUND KIMS.NIRANI SUGARS LTD.KUD. Page 8 .DHARWAD.
NSL has included in the scope of the project. Karnataka. 880 Lakhs from sugar development fund. the cogeneration of surplus power also at a total project cost of about Rs. a company incorporated on the 6th Dec.00 crores and cogeneration unit Rs.KUD.80 crores funded through Term Loans from the Financial Institutions/Banks. 1956. 53. 1956 has applied for Term Loan of Rs. Bangalore. 42. Total Cost of the Project. 5.02.00 Lakhs from promoter’s contribution and Rs. for the Sugar plant expansion Rs. 4400. 97. Nirani Sugars Limited (NSL). vide registration certificate number 08/19340 of 1995 dated 06. (Rs. 15. Subsequently. 44. the company has been converted into Public Limited Company vide Certificate of Incorporation dated 15. KIMS.12. 1995 under the Companies Act.2002 by ROC.00 Crores for sugar and 11. Bangalore. Rs 440. Page 9 .90 crores equity from Sugar development fund of Govt.NIRANI SUGARS LTD. MUDHOL HISTORY OF NIRANI SUGARS LTD. Dist: Bagalkot. 3080 Lakhs from IREDA. Nirani Sugars Limited (NSL) is a company registered under the Indian Companies Act. 15. initially as Private Limited Company.1995 by the registrar of companies in Karnataka. M/s. 31. (Sugar unit Rs.00 crores). 5300 Lakhs. M/s. Rs.00 crores. Karnataka State.90 crores to Sugar Development Fund(SDF) for meeting part of the capital cost of its project envisaging modernization & up-gradation of existing sugar factory with an installed capacity of 1250 TCD to 3750 TCD with substantial investment at Kulali cross Mudhol Tq. The funding for the cogeneration plant costing Rs.DHARWAD. of India & the balance of Rs.00 crores loading from co-generation plant cost) consisting of an Equity Contribution of Rs.30 Crores Promoters.00 Lakhs is envisaged by obtaining Rs.
which started with a new technology like: (a) High pressure boiler (32. Page 10 . MUDHOL The unit was originally established in the year 1997-98 as a modern Khandasari Sugar unit with a crushing capacity of 500 tonnes of cane per day and later converted into white crystal sugar unit.0 ATA) (b) Multiple effect pressure evaporator system with falling –film evaporator and also with captive power generation. which permitted Khandasari sugar units to use vacuum system.(2008-2010). The project appraisal was done by Mitcon Consultancy Services Limted. of India notification DCS/S/14/DTD 02-06-1998. It has recorded an average sugar recovery of over 11 percent during 2008-2009 crushing season. they modernized the unit quickly by adding vacuum pans and vacuum evaporators.DHARWAD.NIRANI SUGARS LTD. The plant runs fairly efficiently and is self sufficient in fuel and power. M/s. The capacity of the plant was increased in stages to its present capacity of 1250 TCD during 2005-06. Now the plant has increased to 7500 TCD. Now proposes to expand the sugar factory from the present capacity of 7500 TCD to 15000 TCD by adding a new plant of 7500 TCD. vide Govt. KIMS. Also 62 MW Cogen Power Plant is part of the expansion. Pune. This is one amongst the earliest Khandasari unit in the country. Nirani Sugar Litd.KUD. retaining the existing plant also. Subsequently making use of the Government of India’s liberalized policy.
KIMS.DHARWAD. 2.. 3.We believe that our people are most valuable assets for personal and organizational growth. distributors. 8. Maximum.We will treat our people with dignity and look after the safety and welfare of individuals and there families.We will provide products of superior quality at competitive price and ensure sustained profitability and growth. effective and efficient utilization of available resources.We provide electricity which is major necessity for the country. shareholders.We believe in fair trade practice. 5. 2. To produce 62 Megawatt electricity. Proper co-ordination and co-operation among its members. MISSION 1. To maintain proper means of transportation to the farmers during season.We will protect the interest of all concerned promoters. 7. Welfare of agriculturists 4. standards and strive for total customer’s satisfaction. 6. 5. Page 11 . 2. 3. 7. To undertake such other activities as are incidental and conductive to the development of society. employees and community. To manufacture good quality sugar and bi-products. 6.000 T. VISION 1.C. keeping the environment eco friendly.Sugar industries are providing ethanol which can be added in diesel and diesel is major requirement of the nation.KUD. To provide comparative market rate to the farmers. customers. To produce 10.000 ton Bio fertilizers. fertilizers to the farmers. 4. To produce 120. Provide modern techniques and methods and of cultivation and to supply seeds. To establish agricultural development and resource center at Mudhol.NIRANI SUGARS LTD.000 liters of distillery unit.D. To expand production capacity to 15. 5. 3.:1. MUDHOL Objectives of Nirani Sugars Ltd. 4.
166. Office : BBMP No.D.C Bankers of the Company : I.C.B. left wing. Mudhol. House No. Nehru Nagar.NIRANI SUGARS LTD. Press Mud. Punjab National Bank Products : Sugar (L30. Kulali Cross. Page 12 .I Bank Jamakhandi S. MUDHOL : NIRANI SUGARS LIMITED.003.KUD. First floor. Bagasse. Bank of India.I Mudhol Br. S30) Molasses. KIMS.587313 DIST: BAGALKOT Regd.F. 4/02.I. Sheshadripuram.S.C. : Registered under companies act 1956 : K. Jamkhandi Road. M30.C K.I. MUDHOL . No. MUDHOL COMPANY PROFILE Name of the company Address : NIRANI SUGARS LIMITED.S. Bangalore – 560 001 Status of Company Constitution of the firm Financial Institutions : Private limited company.DHARWAD.
V. Page 13 . Shri. G G Annigeri 8. Nirani 4. M.KUD. Bandivadekar 9. Smt. Kariyannavar 6.M . Nirani 3. Sangamesh R.S. M. Shri. MUDHOL BOARD OF MANAGEMENT 1. Nirani 2. Shri. Shri R V Vatnal 5. Manager General Manager (Fin&Accts) KIMS. Director. Director (Tech) Chief Executive Officer. Shri Sadanand E G 7. Hiremath - Chairman & Managing Director Executive Director. Heggalagi 10.DHARWAD. Chief General Manager (Tech) General Manager (Cane) G. Shri.M (Distillery) Sr. Kamala M. S.NIRANI SUGARS LTD.Shri. Shri. Shri. Hanamanth R.
DHARWAD. Page 14 .NIRANI SUGARS LTD.KUD. MUDHOL ORGANIZATION CHART Chairman and MD Executive Director Director (Tech) Chief Executive Officer Production Department Purchase Department Sales Department Administrative Department Account Account Account Account Engineering Department Manufacturing Department Time office Security Department Account Department Cane Department Electrical Department Mechanical Department Laboratory Department Cane Account General Account I.T Department KIMS.
Engineering department aims at enhancement of feeding capacity of factory. Production Department Purchase Department Sales Department Mechanical Department Chemical Department Store Department Time Office Department Human resources development Department PRODUCTION DEPARTMENT Production department is most important part of the factory and it is divided into two departments namely: 1.KUD. fabricating etc. Workshop: Spares are fabricated using the lathe machine in the workshop and shaping like square.S.NIRANI SUGARS LTD. 75% of works of machinery are done in workshop. MUDHOL FUNCTIONAL DEPARTMENTS IN N. This department has the following machines: KIMS. Engineering department: The engineering department maintains all the work connected with plant and machinery. Manufacturing department 1. cutting.DHARWAD. The department is assisted by workshop.L. are done in the workshop. Engineering department 2. Page 15 .
Page 16 . 2. 2.NIRANI SUGARS LTD. The key activity of laboratory is checking the content of sugar in the sugarcane and fixing the correct shape and size of sugar. Determining the percentage and content of chemicals to be added during production. Determining the percentage of water content in the dilution of juice. Grinding machine for tool grinding 2. Hacksaw machine for cutting 4.KUD. Lathe machines for around job. 4. Choice of color and size for sugar. KIMS. To manage the time and quality. 5. 3. Determining and maintenance of temperature of boiling juice. Other activities of the laboratory: 1.DHARWAD. Shaping machine of 32Inch for right angle planning 3. The laboratory prepares hourly reports which advice in the addition of other chemicals in the production. Manufacturing department: Manufacturing department is divided into 3 sections namely: a) b) c) Laboratory department Manufacturing department Go-down a) laboratory department: Laboratory department plays a significant role in sugar production. MUDHOL 1. Finding the PH of water through universal indicator. Redial drilling machine for drilling hole 5. 6.
Receving purchasing requisition 2. In this section 3 workers are working including purchase officers. otherwise the raw material will be purchased at the particular price. the proper buying of materials and procurement of materials at the right time from the right source is having greater importance in any business.DHARWAD. plant and machinery.Receving and inspecting materials. This section is purchase all types of materials for the factory. KIMS.Inviting tenders and quotation from different suppliers 5. MUDHOL PURCHASE DEPARTMENT Purchase success and failure of any company depends on the cost of materials. Page 17 .KUD. This department also maintains the quality of raw materials.Determing the volume of materials to be ordered 3. 6. FUCTIONS OF PURCHASE DEPARTMET 1. The purchase section also connected to administrative department. There is a need for separate department for buying the materials know as Purchasing department.Placing orders 4. by taking the sample of cane to laboratory test then if the raw material will below standard then will be rejected.Checking and passing bills for payment.NIRANI SUGARS LTD.
Structure : AGM Central Excise officer Salesman Salesman Godown Keeper Godown Keeper Loading supervisor Loading supervisor Sugar House Clerks Sugar House Clerks Sugar loading labours Sugar loading labours KIMS.DHARWAD.NIRANI SUGARS LTD.KUD. Page 18 . MUDHOL SALES DEPARTMENT Meaning It is the department which handles sales process of the company.
Karnataka Sugar Federation sends “released order” to the factory. Bagasses produced are used in the generation of electricity and in the boiler house.T. the sales department sells the sugar through tender. The release order is the base of the tender. After receiving the releasing order. The mother liquor is separated before the washing of crystals is termed by light molasses. Production department sends weekly the report of sugar balance to “Karnataka Sugar Federation” by telegram or letter by examining the sugar balance.per M.T. The price assumed at Rs 400/.KUD. second mill bagasses and so on to last mill bagasses or final bagasses or simply bagasse. Page 19 . The surplus bagasse is estimated at 3% cane crushed. Recovery is assumed to be 4% on cane crushed and the sale price is assumed to be 600/.per M. These are again classified as A. Molasses: Molasses is the mother liquor in the massecuite which is separated from crystals by mechanical means.DHARWAD. C etc. They are S-30. Surplus is however sold. The release order quantity differs every month. The heavy molasses obtained from the last grade of massecuite is termed as final molasses or waste molasses. According to the grade of massecuite from which they are obtained. B. M-30 grades. KIMS.NIRANI SUGARS LTD. MUDHOL Sugar: This unit is producing two different grades of sugar. Bagasses: Bagasses is the residue of cane after crushing in one mill or a train of mills bagasse are named successively as first mill bagasse.
there is medium deep black soil.To get high yield of sugarcane to factory in right time.To improve variety of cane. Page 20 .To develop the backward area. Varieties of sugarcane: At present COC-671. which is required to factory.fertilizers.DHARWAD. 2. MUDHOL CANE DEVELOPMENT DEPARTMEANT:Objectives :1. The oyher different qualities of Sugarcanes are: CO-94012. 4.KUD. The main function of cane development department is to arrange for raw material. KIMS. Here more than 85% of sugarcane of variety COC-671 that is mainly grown in this area.NIRANI SUGARS LTD.gang and plantation.To maintain registration of cane. And this variety is considered as the best and which provides good recovery. 3.To provide all facilities like seeds. 5. COC-86032. For this the order is recived by priority basis (that is growers who grows cane first in his lead). The soil of the area is varying alluvial fertile soil is there on the bank of Krishna and Ghataprabha river. which has recived heavy application if from yard Manu science last 10-12 years also is presently in some parts. They also provide a loading gang with 8 to 10 members per village and also a bonded tractor for transportation.vary fertile well drained light to medium clay soil.unloading and loading charges. CO-8014 etc. CO-8011 are very popular and the quality of sugarcane on the area where it is grown.Futher upwards.
repairs and over all operation are rendered by the workers. Engineer Trainee.DHARWAD. Engineer Trainee. Engineer Trainee. Engineer Asst. Structure: Work Manager Chief Engineer Asst.NIRANI SUGARS LTD.KUD. It is to Manufacture sugar by using machines. Engineer Asst. Page 21 . Engineer Fitters Fitters Fitters Mechanics Mechanics Mechanics Turbine attender Work shop attender Work shop attender Work shop attender Turbine attender Turbine attender KIMS. MUDHOL MECHANICAL DEPARTMENT Meaning It is a season in which the maintenance of machineries.
Page 22 . Caustic soda. 4. Turckey red oil.DHARWAD. Washing soda. 6.KUD. Chemicals used: 1. Common salt. 3. MUDHOL CHEMICAL SECTION Meaning It means to take chemical tests before producing sugar and manufacturing of sugar from sugar cane. Cleaning Chemicals : 1. Sulphor Lime H2O2 (Hydrogen peroxide) Orthophosporic acid Alcohol. Structure Chemical Department Lab Incharge Manufacturing Chemist Manufacturing Chemist Manufacturing Chemist Responsibilities: The responsibility of this department is to test the product of the sugarcane and quality of sugar. 5. 2. KIMS.NIRANI SUGARS LTD. 2. 3.
Structure Purchase officer Store officer Store Accountant Store Keeper Asst Store Keeper Store clerk KIMS.DHARWAD. Page 23 .NIRANI SUGARS LTD. MUDHOL STORE SECTION:It means storing of the equipment required to the factory for the smooth flow of process.KUD.
They are maintaining peace and discipline within the factory premises. To maintain works attention.8am to 8pm 2nd shift – 8pm to 8am Organization chart of security department are done on the requirement of the factory as given below: Security officer Supervisor Head guards Ex. they will record inwards then they seal the bill and leave inside.servicemen Security guards (civilians) The main works of the department: 1. 2.KUD. Submit daily activity report to the managing director. 4. Check the loaded and unloaded vehicles and collect notes. KIMS. 5. Page 24 . They check the incoming raw materials as per voucher. 8. 3. 6. The incoming materials are checked and if they are right. If they are returnable they are recorded in books of returns and are returned 7. It is also considered in administrative department. The out going materials with proper gate pass will be recorded in outwards and they are sent outwards. MUDHOL SECURITY DEPARTMENT Security department works under M.DHARWAD.NIRANI SUGARS LTD. It works around 3 shifts as under: 1st shift .D secretariat and office supervision.
KUD. It mainly deals with the following: 1 Maintaining attendance records 2 Preparation of salary slips 3. MUDHOL HUMAN RESOURCE DEPARTMENT This department plays a very important role in the company as there are many numbers of workers working in this organization. Preparation of salary slips 3. Maintaining leave records Functions: 1. Maintenance of attendance records 2.30pm KIMS.NIRANI SUGARS LTD. Page 25 .30 to 5. 4) Sanctioning of leaves to workers. Maintaining personal records 4.DHARWAD. The factory runs around 3 shifts in the season First shift Second shift 4am to 12pm 12pm to 8pm Third shift 8pm to 4am One general shift 8am to 5pm for both seasonal and non-seasonal and for office workers 10. There is a separate department called “TIME OFFICE DEPARTMENT” for the maintenance of time in this organization. 3) Distribution of salary according to workers attendance. 2) Arranging duty to workers. Maintaining personnel records There are about 530 employees working in this organization. Functions of time office department 1) Maintaining working bell.
MUDHOL Objectives Methodology Analysis Suggestions. Recommendation Questionnaire Bibliography KIMS. Page 26 .KUD.NIRANI SUGARS LTD.DHARWAD.
“To find out the feasibility of establishing new depots by the company.” “To understand factors influencing buying decision”. “To find out the packaging method adopted by sugar factories”. KIMS.Mudhol.DHARWAD.KUD. MUDHOL PROJECT TITLE: “Measuring effectiveness of distribution channel of NIRANI SUGARS LIMITED” OBJECTIVES: To study the distribution channel of Nirani sugars limited. METHODOLOGY: SELECTION OF DATA COLLECTION METHODS: Primary and Secondary Data will be collected to carry out the research work Research Design It is a Descriptive Research. The Primary Data was collected through asking the questions consisting of following categories. Page 27 . Primary data (Survey data): Information will be collected directly from the wholesalers and retailer’s of the Bagalkot district for the project work. Open-ended questions. face-to-face interview with the wholesaler and retailers of Bagalkot District.NIRANI SUGARS LTD. The survey data collected during the study includes the data collected through questionnaire. The study was based on both Primary and Secondary Data. Close –ended questions.
Jamakhandi. Mudhol. Page 28 . MEASUREMENT TECHNIQUE: Questionnaire: Questionnaire is a formalized instrument for asking information directly from the wholesaler and retailer of Bagalkot District namely Kerur. Time: 8 weeks (starting from 4th June to 4th August 2010) Specify sampling unit: The sampling units will be the Retailer and Wholesaler of Bagalkot District namely Kerur. Mahalingpur.NIRANI SUGARS LTD. KIMS.Mudhol.Kaladgi and Banahatti During this research questionnaire will be used as measurement technique for getting information from the wholesaler’s and retailer’s of Bagalkot district. Mudhol. Secondary Data is used for exploratory research and secondary data includes data collection from interaction with the company guide and with the officials and with the. Sample size of 70 respondents.Mahalingpur. Mahalingpur. Jamakhandi. Reviews and Internet information websites. Sampling Design The research was mainly opted on wholesaler and retailer’s survey and company. MUDHOL Secondary data In this study.KUD. organizations Data.Jamakhandi. and the sample selected for wholesaler was 20 respondents. Select the sample: Sampling unit: Wholesalers and Retailers of the Bagalkot District Extended To: Kerur. The sample selected for Retailer survey was of cluster sample. Kaladgi and Banahatti.DHARWAD. Kaladgi and Banahatti. Brochures/newsletters.
NIRANI SUGARS LTD.DHARWAD.20 Wholesaler. MUDHOL Sample Character Respondents who sell sugar in there wholesale and Retail outlet were sources of data collection. Jamakhandi.KUD. Mahalingpur. . Mudhol. : Bagalkot. Kaladgi and Banahatti KIMS. Page 29 . Sampling Plan Sampling unit Sampling Method Sampling Size Sample Area : WHOLESALER & RETAILER. : Convenience Sampling : 70 Retailers Respondents.Kerur.
NIRANI SUGARS LTD. KIMS.KUD. MUDHOL RETAILERS Awareness about the grading of sugar.DHARWAD. Page 30 . AWARENESS ABOUT THE GRADING OFSUGAR 3% YES NO 97% Awareness about grading Yes No Percentage(%) 97% 3% ANALYSIS The data reveals that 97% of the retailers are aware about the different grades of sugar practiced by sugar mills and only 3% of retailers are not aware about the different grades of sugar.
KUD.DHARWAD. MUDHOL Sales of different grades of sugar from Retailers. KIMS. and 2% of retailers will sell M-30 grade sugar and 1% . Page 31 .20%of the retailers will sell S1 & S2 graded sugar.1% of retailers will sell only S2 and all three graded sugar. Sugar grade M-30 S1 S2 M-30 and S1 M-30 and S2 S1 and S2 All three Percentage(%) 2% 58% 1% 18% 0% 20% 1% From the above graph and table we get that 58% of the retailers will sell S1 grade sugar only and 18% retailers will sell M-30 and S1 graded sugar. Sales of different grades of suagr 2% 1% 0% 18% 20% 58% M-30 S1 S2 M-30 and S1 M-30 and S2 S1 and S2 All three 1% No of Retailers 1 41 1 13 0 14 1 Analysis.NIRANI SUGARS LTD. InterpretationFrom the above analysis we get that most of the retailers will prefer to sell S1 graded sugar more than the other two grade sugars.(M-30 and S2).
13 i. just retailers look for good price and good quality of the sugar. ♦ By this we can get that their is sufficient supply of sugar in the market.then they will look for the quality.KUD. MUDHOL Factors influencing during purchase of sugar.21 i.e 11% retailer consider availability as main factor. Page 32 . Factors Quality Price Availability Service Total No. KIMS. Interpretation♦ From graph we can get that most of the retailers who are in business irrespective of number of years in business will consider price as the main factor .e 40% retailers consider price as main factor.NIRANI SUGARS LTD.of retailers 21 28 8 13 70 % of total 30% 40% 11% 19% 100% Factors influencing during purchase of sugar 19% 11% 40% 30% quality price availability service Analysis♦ From the table we get that out of 70 retailers 28 i. then they will look in to the availability and service provided by the wholesaler.e 19% retailer consider service as main factor and 8 i.e 30% retailers consider quality as main factor.DHARWAD.
MUDHOL Stock problem Responses of Retailers about the stock problem.NIRANI SUGARS LTD. Stock problem Yes No Total No of Retailers 10 60 70 % of Total 14% 86% 100% YES 14% NO 86% Analysis and Interpretation♦From the table we get that out of 70 retailers 60 retailers are not facing any stock problem. ♦It generates a signal that present distribution channel is satisfied one.DHARWAD. Page 33 . KIMS.KUD. and only 10 people are facing stock problem.
Stock problem Yes No Total No of Retailers 10 60 70 % of Total 14% 86% 100% YES 14% NO 86% Analysis and Interpretation♦From the table we get that out of 70 retailers 60 retailers are not facing any stock problem. and only 10 people are facing stock problem.NIRANI SUGARS LTD. MUDHOL Stock problem Responses of Retailers about the stock problem. KIMS. ♦It generates a signal that present distribution channel is satisfied one.KUD. Page 34 .DHARWAD.
7% 17. MUDHOL Different package styles practiced by the retailers. KIMS. Package style(kg) 1 2 5 More than 5 Total No of retailers 21 19 18 12 70 % of Total 30% 27. ♦ 1kg.1% 25. 17% retailers sell their sugar by making more than 5 kg packs. 26% retailers sell their sugar by making 5 kg packs most.DHARWAD. Page 35 .2kg.KUD.5kg packaging style is adopted by the most of the retailers.27% retailers sell their sugar by making 2kg packs most.1% 100% Analysis and Interpretation: ♦ From table and graph we will get that 30% of the retailers sell their sugar by making 1kg packs.NIRANI SUGARS LTD.
MUDHOL Acceptability of New depots (New distribution channel) Acceptability of New depots. Page 36 . So its good to set up new depots in there area.NIRANI SUGARS LTD.KUD. KIMS. yes 14% no 86% Acceptance Yes No Total Analysis and interpretation- No of retailers 60 10 70 % of Total 86% 14% 100% ♦ The data reveals that 86% of the retailers are ready to buy the sugar from the Nirani sugars company if it set up new depots in there area ♦ 14% retailers not accepted to buy the sugar from the Nirani sugars limited if it set up new depots in there area.DHARWAD.
♦ 25% of the wholesalers look for the quality factor as the major factor. Factors influencing the wholesaler during purchase of the sugar from the company. and 15% of the wholesalers will consider availability as the main factor.NIRANI SUGARS LTD.KUD. Factor Quality Price Availability Total No of wholesaler 5 12 3 20 % of Total 25% 60% 15% 100 Analysis and Interpretation: ♦ The data reveals that 60% of the wholesalers will consider price as the prime factor while purchasing of sugar from the sugar factories.DHARWAD. Page 37 . KIMS. MUDHOL Wholesaler.
35% of the wholesalers will get profit up to Rs 50/quintal.DHARWAD. KIMS.NIRANI SUGARS LTD. MUDHOL Profit margin of wholesaler/quintal Profit margin(Rs) Rs 50 Rs 100 Total No of wholesalers 7 13 20 % of Total 35% 65% 100% Analysis and Interpretation: The data reveals that the 65% wholesaler get profit up to Rs 100 /quintal. Page 38 .KUD.
KIMS.NIRANI SUGARS LTD.DHARWAD. MUDHOL Sale of sugar to final consumer from wholesalers. yes 20% no 80% Sale to final consumer Yes No Total No of wholesaler 4 16 20 % of total 20% 80% 100% Analysis and Interpretation: ♦ The data reveals that 80% of the wholesalers sell sugar to the final consumers ♦ 20% of the wholesalers don’t sell sugar to the final consumer. Page 39 .KUD.
MUDHOL FINDINGS Price is the main factor considered by the most wholesalers and the retailers. KIMS. Packaging method used by the most of the wholesaler as 100kg. Page 40 .(most as 100 kg) Packaging method used by the most of the retailers as 1kg. indicating the present distribution channel is working fine. if Nirani sugars limited setup new depot in their respective area.50kg and 25kg.NIRANI SUGARS LTD. while placing orders. 97% retailers are aware about the different grades of sugar.DHARWAD. package material used by the most of the retailer is plastic bags.KUD. 85% of retailers are not facing any stock problem. 2kg and 5kg. S1 is the most selling sugar grade in the local market by the wholesaler and retailers irrespective of price and quality . Package material used by the most of the wholesaler is Gunny bag. 86% of retailers are ready to buy the sugar .
MUDHOL Recommendation The company itself develop a cost effective eco packaging materials and distributing them to retailers and wholesalers. The Nirani sugar should go ahead with its proposed area to service up to new depots nearing delivery location as the majority of retailers have shown acceptability towards to buy sugar from Nirani sugar industry.KUD. The Nirani sugar should focus expanding its market.NIRANI SUGARS LTD.DHARWAD. KIMS. even on export market as it is facing stiff competition in local market. this mechanism not only helps Nirani sugars to build its brand and creates awareness about its brand. Page 41 .
Page 42 . c. all three KIMS. only 3 d.KUD. 0-2 years b.DHARWAD. 1 and 2 e. only 1 b. others 5) Are you aware of grading of sugar? Yes No 6) Name of grade of sugar sold by you. 5-10 years d. 2) S1. price. service e. only 2 c. 2 and 3 g. 1 and 3 f. availability d.NIRANI SUGARS LTD. MUDHOL QUESTIONNAIRE(wholesaler) NAME: _____________________________________ NAME OF THE SHOP: _________________________ 1) Do you sell sugar in your business unit? Yes no 2) From how many years are you into the business of selling sugar? a. ( among these 1) M-30. 10+years 3) From where you will purchase sugar for resale purpose? _____________________________________________________________________ 4) What factors you consider while buying sugar? a. 2-5 years c. Quality b. 3) S2? ) a.
c. >30 15) DO you sell to final consumer? . availability d.NIRANI SUGARS LTD. <5 b.DHARWAD.KUD. 20 to 30 e. Quality b. MUDHOL 7) What is the average sale per day? _________________________________________________________________________ 8) Name the areas from which retailers come in your shop to buy sugar. service e. 10 to 20 No d. price. 5 to 10 Yes If yes. how? KIMS. _______________________________________________________________________ _______________________________________________________________________ 9) What factors retailers look while purchasing sugar from you? a. others 10) At what rate you are selling sugar per quintal? ______________________________________________________________________ 11) What is your profit margin per quintal? ______________________________________________________________________ 12) How do you pack your sugar? ______________________________________________________________________ 13) Name the package material used by you? ______________________________________________________________________ 14) How many retailers buy from you? a. Page 43 c.
DHARWAD. c. others KIMS. MUDHOL _____________________________________________________________________________ 16) Have you faced any stock problem? Yes No a) If yes.NIRANI SUGARS LTD. 5-10 years h. Page 44 . service e. Quality b. 2-5 years g. _____________________________________________________________________ _____________________________________________________________________ QUESTIONNAIRE(Retailer) NAME: _____________________________________ NAME OF THE SHOP: _________________________ 1)Do you sell sugar in your unit? Yes no 2)From how many years are you into the business of selling sugar? e. 0-2 years f. price. availability d. 10+years 3)From where you will purchase sugar for resale purpose? _____________________________________________________________________ 4) If the NIRANI Sugars company setup its own depot in your area do you buy from them? Yes No 5) What factors you consider while buying sugar? a. give reason.KUD.
all three d. others 10) At what rate you are selling sugar per kg? ______________________________________________________________________ 11) What is your profit margin per kg? ______________________________________________________________________ 12) How do you pack your sugar? ______________________________________________________________________ 13) Name the package material used by you? ______________________________________________________________________ 14) Is the sales more in bulk quantity or in small quantity? Bulk small. Quality b. availability d.(among these 1) M-30. 1 and 3 b. 2 and 3 c. only 2 f. price. 1 and 2 8) What is the average sales per day? _________________________________________________________________________ 9) What factors customers look while purchasing sugar from you? a.NIRANI SUGARS LTD. c.DHARWAD. 15) What Kg of sugar is purchased by the customers mostly? 1) 1 Kg 2) 2 kg 3) 5Kg 4) 10 kg 5) more than 5 kg KIMS. 3) S2?) a. only 3 g. service e. only 1 e. MUDHOL 6) Are you aware of grading of sugar? Yes No 7) Name of grade of sugar sold by you. Page 45 . 2) S1.KUD.
goole. MUDHOL 16) Have you faced any stock problem? Yes No b) If yes.NIRANI SUGARS LTD. give reason .DHARWAD. Page 46 .KUD.kumar The responses of the respondents are assumed to be true.com KIMS.Aaker.V. Some of the journals of the company Websites: http://www. _____________________________________________________________________ _____________________________________________________________________ BIBLIOGRAPHY: Reference Books: o Marketing : Philip Kotler o Marketing Research : David A.
Page 47 .KUD.NIRANI SUGARS LTD. MUDHOL KIMS.DHARWAD.
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