Innovation

Training ± Sample Material

© 2010 EMM Group

Business Problem We Are Trying To Solve
How to get genuine game-changing innovation instead of incremental renovation What are the barriers to genuine innovation?
Self-perception (e.g. we are a ________company), We have always done it this way, Risk-averse culture, Process is the solution, Silos-based approach and Asking customers what they want.

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Principles of Break-Through Innovation
Innovation - Creative solutions to customer problems and concerns.
Problem-solution mindset. Process that does not stifle creativity.

Principles of innovation:
Find customer problems and concerns rather than claimed benefits. Start at the front-line of your organization. Stay true to the customer¶s language. Data-fueled creativity. Solutions not products.

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Innovation Ideas Turns Insights into Unique and Relevant Products/Services that Drive Growth

An innovation idea is an actionable concept for a customer solution: ‡ described in terms of features, benefits and experiences ‡ that meet customer¶s needs ‡ described in a way that helps technicians and design experts to act

© 2010 EMM Group

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IBM

AS/400
AS/400

© 2010 EMM Group

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IBM AS/400
Helps You Spend More Time Managing & Growing Your Business, Not Managing Your Infrastructure
For small & intermediate-sized companies Family of easy-to-use, reliable, upgradable computers designed with all-in-one platform, proven solutions, built-in security Choose from 1000s of applications that have already been written Comes with database built-in 99.9% uptime

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IBM AS/400

One of IBM's Greatest Success Stories
AS/400 became one of world's most popular business computing systems Widely installed in large enterprises at department level, in small corporations, in government agencies & in almost every industry segment

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IBM Reward

³The concept of quality at IBM Rochester is linked directly to the customer. Detailed features are crafted by analyzing the needs and expectations of existing and potential owners of the computer hardware and software.´

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Traditional Product Development

Product Features Market?

© 2010 EMM Group

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Customer-centric Innovation Customer-

Customer Segment¶s needs/pain points

Product Features

© 2010 EMM Group

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CocaCoca-Cola fridge pack: Packaging Innovation Idea
Who ‡ Frequent users of sodas at-home

What

‡ Advanced analytics reveal high cause-andeffect on consumption behavior of convenient dispensing in-fridge systems ‡ Fast-paced lifestyle consumers seek product at ideal temperature for ³grab and go´ refreshment ‡ Problem! Current dispensers not convenient

Why

So What

‡ New solution: 2X12 package is convenient to keep in the fridge without taking up too much space, and meets consumers needs.
© 2010 EMM Group

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Dove: Communications Innovation Idea
Who ‡ Women who seek more beautiful skin, hair and all-round cleansing

What

‡ Use multiple skin care products / solutions for many different grooming occasions and tasks

Why

‡ Classic hierarchy of needs analysis reveals aspiration of Self-Respect + Inner Harmony ± marriage of inner and outer beauty ‡ Problem! Competitors portray an outer beauty that may be unattainable / not balanced against inner harmony needs. ‡ New solution: Dove ³real beauty´ campaign.
© 2010 EMM Group

So What

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Swiss Bank: Consumer Experience Design Idea
Who ‡ Swiss consumers who are users or potential users of consumer credit

What

‡ Bank offices were very private, discreet and unobtrusive and offers their were under-utilized

Why

‡ Needs analysis indicated ³quick and flexible´ were key features, so long as ³trusted and accessible´ also in place. ‡ Problem! Opportunity to redesign consumer experience

So What
‡ Solution! Walk-in bank front offices, convenient hours, easy credit checks, flexible products and loans, total ³quick and flexible´ make-over with sharp rise in market share.
© 2010 EMM Group

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