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In the article the autors deals with the psychological study of differences fonosemanticheskih images of politicians.

Key words: appearance is political, phototypograph fonosemanticheskie qualities, computer program VAAL-mini.

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54

HaYKOBi 3amrCKII. Cepia "KyJIbTypa i coniam.ni KOMYHiKaujl"

I ni xapaxrepni OC06I1CTicHi PI1CI1 rreBHI1M LII1HOM Bi,a:6I1BaIOTbC5I B nponyxrax IX ,a:i5IJIbHOCTi - Y sncrynax, TeKCTax a60 iHTepB'IO. 3 inuroro 60KY, BI16opU:5IM rropiBHIOBaTI1 rrOJIiTI1KiB, I[(O BOJIo,a:iIOTb pi3HI1- MI1 pI1CaMI1 OC06I1CTOCTi, nocainoxr, iH,a:I1Bi,a:yaJIbHicTIO ,a:y)Ke CKJIa,a:HO. KpiM roro, I[(O ztocrynnoro ,a:JI5I Ou:iHKI1, Hati6iJIbIIIOIO MipOIO, € TiJIbKI1 KOMYHiKaTI1BHa CTopOHa IX ,a:i5IJIbHOCTi. TOMY rrI1TaHH5I rrpo re, LIOMY Mati)Ke oztaaxoni nporpaxrn i 3aKJII1KI1 O,a:HI1X KaH,a:I1,a:aTiB 3aJII1IIIaIOTbC5I 6e3 HatiMeHIIIol YBarI1 3 60KY BI16opu:iB, a BI1CTyrrI1 inIIII1X - crrOHYKaIOTb aKTI1BHO raJIOCYBaTI1 i naairs BI1BO,a:5ITb JIIO,a:eti na rrpOTeCTI1 - YBa)Ka€MO 6iJIbIII Hi)K aKTYaJIbHI1M.

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Ha HaIII nornazt, Hati6iJIbIII a,a:eKBaTHI1M niztxonoxr zto aaaniay MOBI1 € roit, 5IKI1ti rrO€,a:HY€ rrcI1XOJIOriLIHi 3aco6I1 aHaJIi3Y caxroro npouecy MOBI1 i JIiHrBicTI1LIHi 3aco6I1 tiora onncy [16]. 3ri,a:Ho 3 Teo-

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Crnopeni anaparni sepcii MeTo,a:11K11 ,a:03BOJI5IIOTh 06LI11CJIIOBaT11 ti ou:iHIOBaT11 BrrJI11B na JIIO,a:11HY cpoHoceMaHT11K11 5IK 6y,a:h-5IKOro CJIOBa pocincsxoi a60 yxpaiucr.xoi MOB11, TaK i POCitiChKO- i yxpainoMOBH11X TeKCTlB.

L{JI5I Ou:iHK11 3i6paH11X TeKcTiB B11CTyrriB 6yJIa B11KOp11CTaHa JIiu:eH30BaHa nporpaxia "BAAJI - Mini", crnopena B Me)KaX npoexry "BAAJI". Y Hiti peaniaonaai aJIrop11TM11 3HaLIeHH5I cpoHeT11LIHoro BrrJI11BY na JIIO,a:11HY CJIiB i TeKcTiB pocinct.xoi ti yxpaincsxoi MOB11. 06JIacTh MO)KJI11BOro 3acTocYBaHH5I - yci cdiepn ,a:i5IJIhHOCTi, I[(O B11- KOP11CTOBYIOTh 5IK iHcTpYMeHT "CJIOBO".

L{JI5I Ou:iHK11 cpoHoceMaHT11LIHoro BrrJI11BY B pocinct.xin MOBi B11- KOP11CTOBYIOTh 24 III KaJI 11 , 5IKi npencraaneni napaxnt aHToHiMiLIH11X rrp11KMeTH11KiB pocincsxoi MOB11. L{JI5I yxpainct.koi MOB11 B11KOP11CTOByIOTh 7 IIIKaJI, 5IKi npencraaneni aHToHiMiLIH11M11 rrp11KMeTH11KaM11:

58

HaYKOBi 3amrCKII. Cepia "KyJIbTypa i coniam.ni KOMYHiKaujl"

BeJI11K11M - MaJIeHbK11M, rrp11€MH11M - Herrp11€MH11M, IIIB11,a:K11M - rroBiJIbH11M, XOJIO,a:H11M - TerrJI11M, C11JIbH11M - CJIa6K11M, TeMH11M - CBiTJI11M, TBep,a:11M - M' 5IK11M.

YCiM 3BYKaM MOB11 rro U:11X IIIKaJIaX rrOCTaBJIeHi Ou:iHK11. CneuianiHi cpOpMyJI11 ,a:03BOJI5IIOTb na IX OCHOBi CKJIaCT11 Ou:iHK11 OKpeM11M CJIOBaM i u:iJI11M TeKCTaM. BOH11 (Ou:iHK11) He YCBi,a:OMJIIOIOTbC5I JIIO,a:bM11, ane OC06JI11B11M LI11HOM rrOCTaBJIeHi eKCrrep11MeHT11 rrOKa3YIOTb, I[(O BrrJI11B na niztcniztonicrt, Ma€ xricne i I[(O BiH ,a:OC11Tb C11JIbH11M.

51KI[(O 3ByK B115IB11BC5I 6iJIbIII11M - ue 3HaLI11Tb TiJIbK11 re, I[(O BiH

.. .

B11KJI11Ka€ B IIl,a:CBl,a:OMOCTl JIIO,a:11H11 ,a:e5IKe Bpa)KeHH5I, C11HeCTeT11LI-

HO a60 acouiarnnno nonione ia Bpa)KeHH5IM nizt Crrp11MH5ITT5I LIoraCb BeJI11KOra, 06'€MHora ... IHIII11M11 CJIOBaM11 U:5I 03HaKa BKa3Y€ JI11IIIe na re, I[(O Bpa)KeHH5I nizt usoro 3ByKy B11KJI11Ka€ peaxniio B TiM 06JIaCTi niztcaiztoxrocri, 5IKa peary€ M na iHIIIi CT11MYJI11, I[(O peansno ztonycxaIOTb 3acTocYBaHH5I ztanoro 03HaK11.

L{JI5I 3HaLIeHH5I BrrJI11BY B11KOP11CTOBYIOTbC5I cneniam.ni III KaJI 11.

KO)KHa IIIKaJIa npeztcrasnena aa ztononororo: 1) napn aHToHiMiLIH11X rrp11KMeTH11KiB pocinct.xoi a60 yxpaiucr.xoi MOB11, zrsa aHTOHiM11 rrpe,a:CTaBJI5IIOTb zrsa rrpOT11JIe)KHi rrOJIIOC11 Ou:iHOK; 2) LI11CJIOBOra 3HaLIeHH5I nizt "-100%" zto "+100%" ; 3) KOJIbOPOBOI cMyr11 C11HbOra a60 LIepBOHoro KOJIbOpy. L{oB)K11Ha cMyr11 nponopuinaa a6COJIlOTHiM Be-

. ..

JI11LI11HlLI11CJIOB013HaLIeHH5I.

AHaJIi3YIOLI11 nocnizt M11HYJI11X B1160piB (zto 2004 p.), M11 ,a:iMIIIJI11

. .

B11CHOBKY, I[(O B LI11CJIO ,a:OCJI1,a:)KYBaH11X HaM11 KaH,a:11,a:aTlB y npesn-

,a:eHT11 YKpaIH11, rrOB11HHi BBiMT11 rrOJIiT11K11, nizrrnepztaceaan peMT11Hr 5IK11X CTaHOB11Tb He H11)KLIe 5%. Iocrpa nepezmadopna 6opoTb6a npnsena zto MaM)Ke nonnoi Bi,a:cYTHOCTi B 3MI O,a:H11X KaH,a:11,a:aTiB (TpbOX ia LIOT11PbOX HaM11 Bi,a:i6paH11X - B. A. IOI[(eHKa, II. M. C11MOHeHKa, O. O. Moposa) i npn rrOBHOMY ,a:oMiHYBaHHi iHcpopMau:il rrpo LIeTBeproro xanznrztara (B. <D. 51HYKoB11LIa) - siztcyruicrr, rrOBH11X TeKcTiB Mora B11CTyrriB.

'Ipyztnotni ,a:oCJIi,a:)KeHH5I MOBHol ra KOMYHiKaT11BHol rHYLIKOCTi i KOMrreTeHTHocTi KaH,a:11,a:aTiB 6e3 sacooia MaCOB11X KOMYHiKau:iM 6yJI11 OLIeB11,a:H11M11 i, nanesno, y u:iM cnryauii nenepeoopni 6e3 p03B11TKy caxroro 3pYLIHoro, IIIB11,a:Koro M ztocrynnoro 3MI - xrepeaci IHTepHeT. o ztepzcas III 11 ,a:)KepeJIO iHcpopMau:il, M11 rrp11CTyrr11JI11C5I zto Bi,a:6opy TeKcTiB B11CTyrriB arizrao 3 TaK11M11 Kp11Tepi5IM11: a) MOBa rrOJIiT11Ka - rrp5IMa. To6TO MOBa Bi,a: rrepIIIOI OC0611, eKCrrpeC11BHa, 30BHiIIIH5I (nuct> MOBa a60 YCHa), MOHOJIoriLIHa a60 nianorinna: 6) TeKCT - cyu:iJIbH11M, He cpparMeHTapH11M i 6e3 KOMeHTapiB. To6TO u:iJIiCH11M, He rrpaBJIeH11M B6iK 3MeHIIIeHH5I a60 36iJIbIIIeHH5I, He CKJIa,a:a€TbC5I ia U:11TaT i CM11CJIOB11X "niztsonox" zto H11X; B) yxpaiuovoaui TeKCT11, I[(O He neperorazta-

Bl'IIIYCK 2.

59

JII1C5I ia 6Y;:(h-5IKOI iRIliOI MOBI1. PiIIIeHH5I He BKJIIOllaTI1 ;:(JI5I BI1BlleH-

. .

H5I nepexnaznn TeKCTI1 BI1KJII1KaHe TI1M, uto, 3 OlleBI1;:(HI1X nprrrnn 1

;:(aHI1M ;:(OCJIi;:(HI1KiB, BrrJII1B nepexnanana, tioro MaHepI1 nepexnazty, na nepexnazteanf TeKCT 3MiHlO€ tioro TeKCT, 3BYKOBI1ti nporpins [6]; r) aBTOpCTBO TeKcTiB BI1CTyrriB rrOBI1HHe 6YTI1 nizrrnepnzcene rrp5IMO, a60 noci-mo caM 11M KaH;:(I1;:(aTOM a60 tioro IIITa60M. L{JI5I usoro MI1 KOpI1CTYBaJII1C5I iarpopwanicro, poanimenoi na seo-caarax KaH;:(I1;:(aTiB a60 IX IIITa6iB, 3a3HalleHI1X HI1)Klle. OT)Ke, ;:(JI5I aHaJIi3Y 6yJII1 Bi;:(i6paHi TeKCTI1 llOTI1PhOX KaH;:(I1;:(aTiB: O. O. Moposa - .niztepa CIIY (Couia.nicrnuaoi naprii YKpaIHI1), II. M. CI1MOHeHKa - rtiztepa KIIY (KOMYnicrnnaoi naprii YKpaIHI1), B. <D. 51HYKoBI1lla - .niztepa IIPY (Ilaprii Perioain YKpaIHI1), Ilpexr'ep-xriaicrpa YKpaIHI1, B. A. Kimenxa - JIiztepa onoamtinaoro 6JIOKY naprin ("HaIIIa YKpaIHa").

EyJII1 npoaaaniaonaai caarn yxpainct.xoro cersienry xrepeaci IHrepner arinno ia 3a3HalleHI1MI1 YMoBaMI1. L{JI5I nonryxy 6yJIa BI1KOpI1CTaHa iHCPOpMau:i5I UBK i Bi;:(i6paHi ocpiu:itiHi caarn KaH;:(I1;:(aTiB a60 IX naprin, na 5IKI1X 6yJII1 aiopaai ti poaninteni nci Ba)KJII1Bi, 3 nornszty IIITa6iB, ;:(JI5I KaH;:(I1;:(aTa TeKCTI1 (seo-cairr O. O. Mopoaa - www.socinfo.kiev.ua, seo-canr II. M. CI1MOHeHKO - www.kpu. kiev.ua, aeo-caitr B. <D. 51HYKoBI1lla - www.ya2004.com.ua.Be6-catiT

B. A. Kimemca - www.yushchenko.com.ua).

IIpI1 aaanisi p03Mirn:eHI1X TaM TeKCTiB B)Ke na erani Bi;:(60py BI15IBI1JIOC5I, uto ;:(JI5I ;:(oCJIi;:()KeHH5I: y O. O. Moposa Ha5IBHi - 35 TeKcTiB: 10 - yxpainct.xoio i 25 - POCitiChKOlO, Y II. M. CI1MOHeHKa - YChOro 15: 6 yxpaiucsxoio i 9 - POCitiChKOlO MOBOlO, Y B. <D. 51HYKoBI1lla - ycix 13 - i, ninnoninno, 10 i 3, Y B. A. Kimemca - 24 BI1CTyrrI1: 22 YKpaIHo- i 2 POCitiChKOMOBHI1X.

Euouiuno-ceuaumuuna cnpnuoeauicms mexcmie nepeoeuoopuux eucmunie xauouoamie ua nocm Ilpesuoenma Ytcpainu. Y pe3YJIhTaTi cpoHoceMaHTI1llHOrO aHaJIi3Y 3i6paHI1X, nizmonizmo ;:(0 3a3HalleHI1X

. . . .

smue KpI1TepI5IM, TeKCTlB BI1CTYIIlB 1 IX ;:(OCJI1;:()KeHH5I MI1 OTPI1MaJII1

raxi pe3YJIhTaTI1 ra BI1CHOBKI1 - 3ri;:(HO 3 ;:(aHI1MI1 Ta6JI. 1 - BI1;:(HO, uto TeKCTI1 KaH;:(I1;:(aTlB:

- B. A. Kimenxa MalOTh naitnmni 3HalleHH5I aa IIIKaJIOlO "XOJIO;:(HI1ti

- rennan": -53.9%, 3HallI1MO- BI1COKi 3HalleHH5I: -35.9% sa IIIKaJIOlO

"BeJII1KI1ti - MaJIeHhKI1ti", -36.9% aa "CI1JIhHI1ti -CJIa6KI1ti", -32.1 aa "TeMHI1ti -cBiTJII1ti" i -40.4 aa "TBep;:(I1ti -M'5IKI1ti". Ou:iHKY 3BYKOBoro 06- pasy - 12.7 aa IIIKaJIOlO "IIIBI1;:(KI1ti - noainsunn'' me MO)KHa ninneCTI1 ;:(0 BI1pa)KeHI1X, xou i HI13hKI1X cpoHoceMaHTI1llHI1X Ou:iHOK. A OT aa IIIKaJIOlO "rrpI1€MHI1ti - HerrpI1€MHI1ti" ouinxa -6.8% - Y Me)KaX rrOXI16KI1 BI1MiplOBaHH5I i He € 3HallI1MOlO. OT)Ke, TeKCTI1 B. A. Knnenxa MalOTh aaransnna cpOHoceMaHTI1llHI1ti opeon - 5IK llorOCh TerrJIOrO, M'5IKOrO,

60

HaYKOBi 3amrCKII. Cepia "KyJIbTypa i coniam.ni KOMYHiKaujl"

CJIa6KOrO, MaJIeHbKOrO, cBiTJIOrO i, HaMMeHIIIOIO MipOIO, nonim.aoro:

- II. M. CI1MOHeHKa CTBOPIOIOTb Bpa:>KeHH5I "cBiTJIOrO", "TerrJIOro", "CJIa6KOrO", "MaJIeHbKOro" i "cBiTJIOro". 3HaLIeHH5I aa IIIKaJIaMI1 "rrpI1€MHI1M - HerrpI1€MHI1M" "IIIBI1,rJ:KI1M - rroBiJIbHI1M" - CTaTI1CTI1LIHO He 3HaLII1MI;

- B. <D. 5[HYKOBI1LIa. - BI1KJII1KaIOTb Bpa)KeHH5I "M'5IKOrO", "TerrJIOro", "MaJIeHbKOro", "CJIa6KOrO", "cBiTJIOrO" i "nonim.aoro" i He MaIOTb 3HaLII1MI1X KiJIbKiCHI1X xapaKTepI1CTI1K aa IIIKaJIOIO "rrpI1€MHI1M - HerrpI1€MHI1M" ;

- y O. O. Moposa - KapTI1Ha rrpOTI1JIe)KHa - Mora TeKCTI1 Ou:iHIOIOTbC5I 5IK "TeMHi", "CI1JIbHi", "rnepni", "BeJII1Ki", "xOJIo,rJ:Hi", "IIIBI1,rJ:Ki" i "HerrpI1€MHi" - 3 HeBI1COKI1MI1, ane 3HaLII1MI1MI1 pe3YJIbTaTaMI1, uto nouirno BI1pi3H5I€ Mora TeKCTI1 nizt TeKcTiB Mora onoaenris.

Ilopieusucusi J(a1tauaamie MiJIC C0601O. L{JI5I 3HaLIeHH5I Bi,rJ:MiHHocTeM aa piaaexr KiJIbKicHO 06MipIOBaHI1X 03HaK 6yJIO nnpimeao sacrocynaTI1 U - KpI1TepiM MaHHa- YiTHi, 5IKI1M ,rJ:03BOJI5I€ BI15IBJI5ITI1 Bi,rJ:MiHHOCri Mi)K MaJII1MI1 BI16ipKaMI1. 3a pe3YJIbTaTaMI1 CTaTI1CTI1LIHI1X 06LII1CJIeHb MI1 MO)KeMO ,rJ:iMTI1 BI1CHOBKY, uto nopismoaaai napn rrOJIiTI1KiB - B. A. Kimenxo i B. <D. 5[HYKOBI1LI, II. M. CI1MOHeHKo i B. <D. 5[HyKOBI1LI CTaTI1CTI1LIHO 3HaLII1MI1X Bi,rJ:MiHHOCTeM He MaIOTb.

HaM6iJIbIII iCTOTHi Bi,rJ:MiHHOCTi - CTaTI1CTI1LIHO nizrrnepztace-

. . ..

HI - crrOCTepIraIOTbC5I y BCIX rropIBHIOBaHI1X rrapax 3 KaH,rJ:I1,rJ:aTOM

O. O. MOP030M:

- 3 KaH,rJ:I1,rJ:aTaMI1 B. A. IOru:eHKOM i B. <D. 5[HYKOBI1LIeM aa ncnra IIIKaJIaMI1 cpOHoceMaHTI1LIHOra aHaJIi3Y,

- ia II. M. CI1MOHeHKOM KpiM ,rJ:BOX - "IIIBI1,rJ:KI1M-rrOBiJIbHI1M" i "CI1JIbHI1M -CJIa6KI1M".

Ta6Jlu~5l 1. (/J01tOCeMa'ftmU1t1ta ouiuxa ecix mexcmie xauouoamie *

<l>oHoceMaH- ,= 1'= 1,= I 1,= I
,= = ,= iii 1,=
THLIHa ouimca - = :.:: ,= = ,= ,= ,= = ,= ,=
:.:: .c:I = ::;; = :.: = = = :.:: ,= = = =
:.: :.: W :.:: .c:I :.: ~ = ~
= ::;; = ~.5 ~~ :':\0 :.: E-< ~:.::
~ v .c:I ~ ::;;.; 0.0;:
KaH,JJ:H,JJ:aTH v ~ Wo. = =:i o V ~ ~ ~ ~::;;
=:i ~ = ~ =:i 0 ~ E-< = (.) ~ (.)
::;; o.v S ~ 0 (.) E-<
I ~ :.: ><
1 - IOI]JeHKO B. A. -35.9 -6.8 -12.7 -53.9 -36.9 -32.1 -40.4
2 - 5IHYKOBII'I B. <D. -43.3 -0.2 -16.8 -59.9 -39.8 -34.6 -69.4
3 - CIIMOHeHKO IT. M. -47.7 3.6 -2.0 -75.1 -50.1 -45.0 -80.0
4 - MOp03 O. O. 11.3 -11.5 10.7 10.6 16.1 26.2 15.6 Bl'IIIYCK 2.

61

IIpI1M. *Ta6JII1U:5I 1 IIoKa3Y€ 3araJIhHY cpoHoceMaHTwIHY Ou:iHKY ncix TeKcTiB KaHJJ:I1JJ:aTiB Y IIpe3I1JJ:eHTI1 YKpalHI1 BI160piB 2004 (IIPI1 IIo-TeKcToBoMY aaanisi TeKcTiB BI1CTYIIiB). TYT i JJ:aJIi B Ta6JII1U:5Ix -

.. .

KJIlTI1HI1 13 3HaLIeHH5IMI1 HeBI1JJ:1JIeHI1MI1 - 3 CTaTI1CTI1LIHO He 3HaLII1-

MI1MI1 pe3YJIhTaTaMI1, BI1JJ:iJIeHi )KI1pHI1M IIIPI1CPTOM a60 KypCI1BOM -

. . .

31 CTaTI1CTI1LIHO 3HaLII1MI1MI1 pe3YJIhTaTaMI1: B1JJ:IIOB1JJ:HO - II03I1TI1B-

HI1MI1 1 HeraTI1BHI1MI1.

Ta6Jlu~Jl 2.

Ilopununns.xanouoamio Mi:JIc C0601O: B. A. IOWp1tlW i B. (/J.5I1tYK08U1t

1'= 1'= 1,= I 1,= I
,= = ,= iii ,= = ,= ,= 1,= ,= ,=
= :.:: = ::;; = :.: = = ,= = ,= =
:.:: .c:I :.: W :.:: .c:I :.: ~ = :.:: = ~ = =
= :.: ::;; = ~.5 ~~ :':\0 :.: E-< ~:.::
~ v Wo. = =:i o V .c:I ~ ::;;.; 0.0;:
v ~ ~ ~ ~ ~::;;
= ~ =:i 0 ~ E-< rl (.) ~ (.)
=:i ~ o.v S ~ 0 E-<
~ :.: ><
0 0 0 0 0 0 0
0 0 0 0 0 0 0
Mann-Whitney U 0_ 0_ 0_ 0_ 0_ 0_ 0_
co 00 "<:j' "<:j' co Ol t-
t- "<:j' co 00 t- co t-
Asymp. Sig. 0 ll) 0 ......, 0 0 co
"<:j' co Ol "<:j' "<:j' ......, t-
(2-tailed) co_ o_ "! Ol_ co_ t-_ co_
o 0 0 0 0 0 0 Ta6JII1U:5I 2 IIoKa3Y€, uto CTaTI1CTI1LIHO 3HaLII1Mi BiJJ:MiHHOCTi B KaHJJ:I1JJ:aTiB B. <D. 51HYKoBI1LIa i B. A. Kimemca BiJJ:cYTHi.

Ta6Jlu~Jl 3.

IIopil31-lfl1t1t.fl Ka1tauaami8 Mi:JIc C06010: II. M CUM01teJ-lKO i B. (/J.5I1tYK08U1t

1'= 1'= 1,= I 1,= I
,= = ,= iii ,= = ,= ,= 1,= ,= ,=
= :.:: = ::;; = :.: = = ,= = ,= =
:.:: .c:I :.: W :.:: .c:I :.: ~ = :.:: = ~ = =
= :.: ::;; = ~.5 ~~ :':\0 :.: E-< ~:.::
.c:I ~ 0.0;:
~ v Wo. = =:i o V ~ ~ ::;;.; ~ ~::;;
v ~ = ~ =:i 0 ~ E-< rl (.) ~ (.)
=:i ~ o.v S ~ 0 E-<
~ :.: ><
Mann-Whitney 0 0 0 0 0 0 0
0 0 0 0 0 0 0
0_ 0_ 0_ 0_ 0_ 0_
U ......, t- o_ 00 co co ......,
C'1 ......, 00 ......, ......, ......, C'1
Asymp. Sig. ......, ......, C'1 Ol co 00 ......,
"<:j' "<:j' ll) "<:j' 00 ll) "<:j'
(2-tailed) w_ oo_ 0_ lfl M_ lfl 00_
0 0 0 0 0 0 0 62

HaYKOBi 3amrCKII. Cepia "KyJIbTypa i coniam.ni KOMYHiKaujl"

3a JJ:aHI1MI1 Ta6JI. 3 BI1JJ:HO, Il(O CTaTI1CTWIHO 3HaLII1Mi BiJJ:MiHHOCTi B KaHJJ:I1JJ:aTiB B. <D. 51HYKoBI1LIa i II. M. CI1MOHeHKa BiJJ:cYTHi.

Ta6Jlu~Jl 4.

II Opil31-lfl1t1t.fllW1tauaami8 Mi:JIc C0601O: B. A. IOWp1tlW iII. M. CUM01te1tlW

1'= 1'= 1,= I 1,= I
,= = ,= iii ,= = ,= ,= 1,= ,= ,=
= :.:: = ::;; = :.: = = ,= = ,= =
:.:: .c:I :.: W :.:: .c:I :.: ~ = :.:: = ~ = =
= :.: ::;; = ~.5 ~~ :':\0 :.: E-< ~:.::
~ v Wo. = =:i o V .c:I ~ ::;;.; 0.0;:
v ~ ~ ~ v ~::;;
= ~ =:i 0 ~ E-< = (.) ~ (.)
=:i ~ o.v S ~ 0 =:i
~ :.: >< (.) E-<
0 0 0 0 0 0 0
Mann-Whitney U 0 0 0 0 0 0 0
0_ 0_ lfl 0_ 0_ 0_ 0_
0 '<:I' '<:I' t- ll) co t-
'<:I' M M '<:I' '<:I' '<:I' M
Asymp. Sig. '<:I' ll) '<:I' C'1 ......, ll) Ol
Ol ll) Ol t- Ol '<:I' 00
(2-tailed) lfl M_ M_ Ol_ 00_ Ol_ '<:1'-
0 0 0 0 0 0 0 Ta6JI. 4 noxaayc, Il(O B KaHJJ:I1JJ:aTiB II. M. CI1MOHeHKa i

B. A. IOIl(eHKa CTaTI1CTI1LIHO 3HaLII1Mi BiJJ:MiHHOCTi aa cpoHoceMaHTI1LI-

. .

HI1MI1 xapaKTepI1CTI1KaMI1 - BlJJ:CyTHl.

Ta6Jlu~Jl 5.

IIopi81tJl1t1tJlIW1taUaami8 MiJIC C0601O: B. A. IO~e1tlW i o. o. MOp03

1'= 1'= 1,= I 1,= I
,= = ,= iii ,= = ,= ,= 1,= ,= ,=
= :.:: = ::;; = :.: = = ,= = ,= =
:.:: .c:I :.: W :.:: .c:I :.: ~ = :.:: = ~ = =
= :.: ::;; = ~.5 ~~ :':\0 :.: E-< ~:.::
~ v Wo. = =:i o V .c:I ~ ::;;.; 0.0;:
v ~ ~ ~ v~
= ~ =:i 0 ~ E-< = (.) ~ (.) =:i ::;;
=:i ~ o.v S ~ 0 (.) E-<
~ :.: ><
0 0 0 0 0 0 0
0 0 0 0 0 0 0
Mann-Whitney U 0_ lfl lfl 0_ lfl 0_ o_
M ll) co ......, C'1 t- co
'<:I' co ll) '<:I' ll) M ll)
Asymp. Sig. "<l' O"l 0 M M N O"l
0 "<l' N 0 ..,.., 0 ..,..,
(2-tailed) 0 0 0 0 0 0 0
0 0 0 0 0 0 0 Ta6JI. 5 rrOKa3Y€, Il(O B KaHJJ:I1JJ:aTiB O. O. Moposa i B. A. IOIl(eHxa iCHYIOTb CTaTI1CTI1LIHO 3HaLII1Mi BiJJ:MiHHOCTi aa cpoHoceMaHTI1LIHI1- MI1 xapaKTepI1CTI1KaMI1.

Ta6JI. 6 norcaayc, Il(O B KaHJJ:I1JJ:aTiB II. M. CI1MOHeHKo i O. O. Mopoaa iCHYIOTb CTaTI1CTI1LIHO 3HaLII1Mi BiJJ:MiHHOCTi aa cpoHoceMaHTI1LIHI1MI1 xapaKTepI1CTI1KaMI1 nepeninaax - "BeJII1KI1M - MaJIeHbKI1M",

Bl'IIIYCK 2.

63

"rrpI1€MHI1M - HerrpI1€MHI1M", "XOJIOJJ:HI1M -TerrJII1M", "TeMHI1M -cBiTJII1M" i "TBepJJ:I1M -JIerKI1M", aa iHIIII1MI1 xapaKTepI1CTI1KaMI1 - BiJJ:cYTHi.

Ta6Jlu~Jl 6.

IIopil31-lfl1t1t.fllW1taUaami8 Mi:JIc C0601O: II. M. CUM01te1tlW i O. O. MOp03

1'= 1'= 1,= I 1,= I
,= = ,= iii ,= = ,= ,= 1,= ,= ,=
= :.:: = ::;; = :.: = = ,= = ,= =
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= :.: ::;; = ~.5 ~~ :':\0 :.: E-< ~:.::
~ v Wo. = =:i o V .c:I ~ ::;;.; 0.0;:
v ~ ~ ~ v ~::;;
= ~ =:i 0 ~ E-< = (.) ~ (.)
=:i ~ o.v S ~ 0 =:i
~ :.: >< (.) E-<
0 0 0 0 0 0 0
Mann-Whitney U 0 0 0 0 0 0 0
lfl lfl 0_ 0_ 0_ 0_ 0_
co Ol ll) 0 "<:j' t- a:
......, ......, ......,
Asymp. Sig. M 0 "<:j' ll) C'1 ll) 0
......, M ......, M Ol ......, C'1
(2-tailed) 0_ 0_ ......, 0_ 0_ 0_ 0_
0 0 0 0 0 0 0 Ta6Jlu~Jl 7.

IIopi81tJl1t1tJlIW1taUaami8 Mi:JIc C0601O: O. O. MOp03 i B. (/J.5I1tYK08U1t

,= 1'= 1,= I 1,= I
,= = ,= iii 1,=
:.:: ,= = ,= ,= ,= ,=
= .c:I = ::;; = :.: = = ,= = ,= = = =
:.:: :.: :.: W :.:: .c:I :.: ~ = :.:: = ~
= v ::;; = ~.5 ~~ :':\0 :.: E-< ~:.::
~ ~ Wo. = =:i o V .c:I ~ ::;;.; 0.0;:
v ~ ~ v~
=:i ~ = ~ =:i 0 ~ E-< = (.) ~ (.) =:i ::;;
::;; o.v S ~ 0 (.) E-<
I ~ :.: ><
0 0 0 0 0 0 0
0 0 0 0 0 0 0
Mann-Whitney U 0_ 0_ 0_ lfl 0_ 0_ 0_
ll) t- o "<:j' t- ......, M
......, ......, ......, ......, ......, ......, C'1
Asymp. Sig. co Ol C'1 ll) Ol "<:j' 00
0 0 0 0 0 0 C'1
(2-tailed) 0_ 0_ 0_ 0_ 0_ 0_ 0_
0 0 0 0 0 0 0 Ta6JI. 7 noxaayc, Il(O B KaHJJ:I1JJ:aTiB B. <D. 51HYKoBwIa i O. O. Mopoaa iCHYIOTh CTaTI1CTWIHO 3HaLII1Mi BiJJ:MiHHOCTi aa nciua cpoHoceMaHTI1LIHI1MI1 xapaKTepI1CTI1KaMI1 nepexriaaax - "BeJII1KI1M - MaJIeHhKI1M", "rrpI1€MHI1M - HerrpI1€MHI1M", "IIIBI1JJ:KI1M - rroBiJIhHI1M", "XOJIOJJ:HI1MTerrJII1M", "TeMHI1M -cnir JII1M", "TeMHI1M -cBiTJII1M" i "TBepJJ:I1M -JIerKI1M".

Orace, y xOJJ:i exmipnvaoro JJ:oCJIiJJ:)[{eHH5! rinoresa He rriJJ:TBepJJ:I1- JIaC5! - pe3YJIhTaTI1 npocroro (rto-rekcrosoro) rrOpiBH5!HH5! rrOKa3YlOTh BiJJ:MiHHicTh B ouimcax cpOHoceMaHTI1LIHI1X OpeOJIiB BI1CTyrriB,

64

HaYKOBi 3amrCKII. Cepia "KyJIbTypa i coniam.ni KOMYHiKaujl"

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ane CTaT11CTWIHO BI,a:PI3H5IIOTbC5I BI,a: YCIX TlJIbK11 TeKCT11 B11CTYIIlB

O. O. Mopoaa,

Y no.nirnuain ncnxonorii, MOBa rrOJIiT11KiB p03rJI5I,a:a€TbC5I, Y TOMY LI11cJIi, i B KOHTeKCTi iHTeJIeKTyaJIbHol excnancii. I U:5I MOBa, 3 opicnranicio na neanna rrC11XOJIOriLIH11ti cpeHOMeH - M11CJIeHH5I, nepnenuiro, adiexr a60 BOJIIO - "yrtakosana" B "cneuadiixai, rrp113HaLIeHi" ,a:JI5I 11 Crrp11tiH5ITT5I, CPOPM11. B11CTyrr rrOJIiT11Ka 5IK aacio iHTeJIeKTyaJIbHol excnancii (sa O. I. IOp'€B11M), uto BpaxoBY€ rrc11XOJIOriLIHi oco6JI11- BOCTi cycrtim.crna a60 JIIO,a:11H11, snaren 3MiHIOBaT11 cnoi rrc11XOJIOriLI-

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HI napanerpn r rx B11KOp11CTaHH5I MO)Ke rrp11BeCT11,a:O MO)KJI11BOCTl B11-

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H11KHeHH5I pI3H11X rrOJIlT11LIH11X 5IB11ru:.

Crnopeni anaparni sepcii MeTO,a:11K11 ,a:03BOJI5IIOTb 06LI11CJIIOBaT11 i Ou:iHIOBaT11 BrrJI11B na JIIO,a:11HY cpOHOCeMaHT11K115IK 6y,a:b-5IKOro CJIOBa pocincsxoi a60 yxpaiucr.xoi MOB11, TaK i POCitiCbKO- i YKpalHOMOBH11X TeKCTiB, a TaKO)K - OrrT11Mi3YBaT11 P060TY 3 aHaJIi3Y cpOHoceMaHT11K11 TeKCTiB. O,a:11H ia npnxnaztia raxoi nporpaxrn - KOMrr'IOTepHi rrporpaM11 ia U:11KJIY BAAJI.

Y xozti exmipa-moro ,a:oCJIi,a:)KeHH5I rinoresa He oziepxcana niztTBep,a:)KeHH5I npn nepenrpui OTp11MaH11X ,a:aH11X MeTo,a:aM11 CTaT11CT11LInoro aHaJIi3Y. KaH,a:11,a:aT11 na nocany IIpe311,a:eHTa YKpalH11 (2004 p.) He Bi,a:pi3H5IJI11C5I O,a:11H nizt onnoro crreU:11cpiLIH11M11 OC06JI11BOCT5IM11 exrouiaaoi ,a:il cpOHoceMaHT11K11 TeKCTiB B11CTyrriB.

Jli'reparypa

1. B03HeCeHCKa5I E.JI. COU:11aJIbHa5I rrp11BJIeKaTeJIbHOCTb KaK xarerop115I BOCrrp115IT115I rrOJI11T11LIeCK11 aKT11BHbIX cy6beKToB / E. JI. B03HeCeHCKa5I / / HaYKOBi crynii is coniam.noi ra rroJIiT11LIHOI ncnxonorii. -

K. - B11rr. 4. - C. 210-218.

2. BotiTaC11K JI. IIC11XOJIor115I rrOJI11T11LIecKoti nponaranma / IIep. C rrOJI. IIopyca B. H.; npenncx. 11 oom, pen. Illepxonnaa 10. A. - M. : IIporpecc, 1981. - 278 c.

3. )KypaBJIeB A. II. 3BYK 11 CM11CJI / A. II. )KypaBJIeB. - M. : Ilpocnemenne, 1991. - Ib,a:. 2-e, ncnp. 11 ,a:orr. - 160 c.

4. )KypaBJIeB A.II. <DoHeT11LIeCKOe 3HaLIeH11e / A. II. )KypaBJIeB. - JI.: Ib,a:-Bo JIfY, 1974. - 159 c.

5. KOMrrJIeKCHa5I MeTo,a:11Ka 113YLIeH115I OTHOIIIeH115I 113611paTeJIeti K o6pa3y rrOJI11T11Ka / A. H. JIe6e,a:eB, C. B. CJIaBHOB / / COBpeMeHHa5I rrC11- XOJIor115I: COCT05IH11e 11 nepcnercrnau 11CCJIe,a:oBaH11ti: "Iacn, 2: 06ru:a5I 11 CoU:11aJIbHa5I rrC11XOJIor115I, rrC11XOJIor115I JI11LIHOCT11 11 rrC11X0<p113110JIOr115I, 3KOHOM11LIeCKa5I, OpraH113aU:110HHa5I 11 rrOJI11T11LIeCKa5I rrC11XOJIor115I:

MaTep11aJIbI I0611JIetiHoti HaYLIHoti KOH<pepeHU:1111 1111 PAH, 28 - 29 5IHBap5I 2002 r. - M.: 113,a:-BO "11HCT11TYT rrC11XOJIor1111 PAH", 2002. - 363 c.

Bl'IIIYCK 2.

65

6. KYJIelliOBa, O. n. POJIh <j:loHoceMaHTIIKII B peLIeBoM B03Il:eHCTBIIII / o. n. Kynemona. - C .186-198. / / OIITIIMII3aU:I151 pe-reaoro B03Il:eHCTBII5I / [H. A. ne3MeHoBa II np.] ; OTB. pen. P. r. KOTOB ; Axan. HaYK CCCP; 11H-T 5I3hIK03HaHII5I. - M. : HaYKa, 1990. - 239 c.

7. JIeBIIU:KIIH B. B. CeMaHTIIKa II <j:loHeTIIKa. IToco6IIe, nonroronnenHoe na MaTepIIaJIe 3KCrrepIIMeHTaJIhHhIX IICCJIeIl:OBaHIIH. - L[epHOBU:hI : 1131l:-BO L[epHOBIIU:. YH-Ta, 1973. - 103 c.

8. Me)KJIIILIHOCTHoe BOCrrpII5ITIIe B rpyrrrre / IToll: pen, r. M. AnnpeeBOH, A. 11. Zlonnona. - M.: MfY, 1981. - 292 c.

9. Pe-reaoe B031l:eHCTBIIe B crpepe MaCCOBOH KOMMYHIIKaU:IIII / [E. <D. Tapacon II np.] ; OTB. pen, <D. M. Bepeann, E. <D. Tapacon. - M. :

HaYKa, 1990. - 135 c.

10. POMaHoB A. A., Xonupen A. A. YrrpaBJIeHLIeCKa5I IIMIIIl:)KeJIOrII5I. - Taeps : fEPC, 1998. - 243 C.; POMaHoB A. A., "Iepenanoaa 11. IO. 5I3hIKOBa5I cyrreCTII5I B rrpell:BhI6oPHOH KOMMYHIIKaU:IIII. - Tneps : fEPC, 1998. - 205 c.

11. Tapacos, E. <D. Pexeaoe B03ll:eHCTBIIe: MeTOIl:OJIOrII5I II TeOpII5I / E. <D. Tapacon / / OIITIIMII3aU:II5I pe-reaoro B03Il:eHCTBII5I / [H. A. EeasreHOBa n np.] ; OTB. pen. P. r. KOTOB; Axan. HaYK CCCP; 11H-T 5I3hIK03HaHII5I. - M. : HaYKa, 1990. - 239 c. - C. 5-18.

12. Vnraxosa T. H., Ilemton B. A., AJIeKCeeB K. 11. 11HTeHT-aHaJIII3 rrOJIIITIILIeCKIIX TeKCTOB / / ITcIIXOJIOrIILIeCKIIH )KypHaJI. - 1998. - T. 19. - N2 4. - C. 98-109.

13. <DPOJIOB IT. n. Ilcnxorexnonorii BrrJIIIBY na BII6opU:5I: npasna i BIIrall:KII / IT. n. <DPOJIOB / / HaYKoBi crynii is coniam.noi ra rroJIiTIILIHol ncnxonorii. - K. - 2002. - N2 5 (8). - C. 169-182.

14. Ill ecronan E. n. Ouenxa rpaacnanaan JIIILIHOCTII zmnepa / / IToJIIITIILIeCKIIe IICCJIeIl:OBaHII5I. -1997. - N2 6. - C. 59-72.

15. Ill ecronan E. B. 06pa3 BJIaCTII B POCCIII1: )KeJIaHII5I II peaJIhHOCTh (ITOJIIITIIKO- rrCIIXOJIOrIILIeCKIIH aHaJIII3). - ITOJIIITIILIeCKIIe IICCJIeIl:OBaHII5I. - 1995. - N2 4. - C. 86-98.

16. illepKOBIIH IO. A. ITcIIXOJIOrIILIeCKIIe rrp06JIeMhI MaCCOBhIX IIH<j:l0pMaU:II0HHhIX nponeccos. - M.: MhICJIh, 1973. - 215 c.

17. Krpsen A. 11. Baezteane B rrOJIIITIILIeCKYIO rrCIIXOJIOrIIIO. - CIT6. :

CIT6fY, 1992. - 230 c.