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Amazon is a profitable organization. In 2005 profits for the three months to June dipped 32% to $52m (£29.9m) from $76m in the same period in 2004. Sales jumped 26% to $1.75bn. Until recent years Amazon was experiencing large losses, due to its huge initial set up costs. The recent dip is due to promotions that have offered reduced delivery costs to consumers. This SWOT analysis is about Amazon.
Amazon is a profitable organization. In 2005 profits for the three months to June dipped 32% to $52m (£29.9m) from $76m in the same period in 2004. Sales jumped 26% to $1.75bn. Until recent years Amazon was experiencing large losses, due to its huge initial set up costs. The recent dip is due to promotions that have offered reduced delivery costs to consumers. Customer Relationship Management (CRM) and Information Technology (IT) support Amazon's business strategy. The company carefully records data on customer buyer behaviour. This enables them to offer to an individual specific items, or bundles of items, based upon preferences demonstrated through purchases or items visited. Amazon is a huge global brand. It is recognisable for two main reasons. It was one of the original dotcoms, and over the last decade it has developed a customer base of around 30 million people. It was an early exploiter of online technologies for e-commerce, which made it one of the first online retailers. It has built on nits early successes with books, and now has product categories that include electronics, toys and games, DIY and more.
As Amazon adds new categories to its business, it risks damaging its brand. Amazon is the number one retailer for books. Toy-R-Us is the number one retailers for toys and games. Imagine if Toys-R-Us began to sell books. This would confuse its consumers and endanger its brands. In the same way, many of the new categories, for example automotive, may prove to be too confusing for customers. The company may at some point need to reconsider its strategy of offering free shipping to customers. It is a fair strategy since one could visit a more local retailer, and pay no costs. However, it is rumoured that shipping costs could be up to $500m, and such a high figure would undoubtedly erode profits.
The company is now increasingly cashing in on its credentials as an online retail pioneer by selling its expertise to major store groups. For example, British retailer Marks and Spencer announced a joint venture with Amazon to sell its products and service online. Other recent collaborations have been with Target, Toys-R-Us and the NBA. Amazon's
new Luxembourg-based division aims to provide tailored services to retailers as a technology service provider in Europe. There are also opportunities for Amazon to build collaborations with the public sector. For example the company announced a deal with the British Library, London, in 2004. The benefit is that customers c an search for rare or antique books. The library's catalogue of published works is now on the Amazon website, meaning it has details of more than 2.5m books on the site. In 2004 Amazon moved into the Chinese market, by buying china's biggest online retailer, Joyo.com . The deal was reported to be worth around $75m (£40m). Joyo.com has many similarities to its new owner, in that it retails books, movies, toys, and music at discounted prices.
All successful Internet businesses attract competition. Since Amazon sells the same or similar products as high street retailers and other online businesses, it may become more and more difficult to differentiate the brand from its competitors. Amazon does have it s brand. It also has a huge range of products. Otherwise, price competition could damage the business. International competitors may also intrude upon Amazon as it expands. Those domestic (US-based) rivals unable to compete with Amazon in the US, may entrench overseas and compete with them on foreign fronts. Joint ventures, strategic alliances and mergers could see Amazon losing its top position in some markets. The products that Amazon sells tend to be bought as gifts, especially at Christmas. This means that there is an element of seasonality to the business. However, by trading in overseas markets in different cultures such seasonality may not be enduring.
SWOT Analysis - Tata Motors Limited
The company began in 1945 and has produced more than 4 million vehicles. Tata Motors Limited is the largest car producer in India. It manufactures commercial and passenger vehicles, and employs in excess of 23,000 people. This SWOT analysis is about Tata Motors.
The internationalisation strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from India into the new market. The benefit is that Tata has been able to exchange expertise. For example after the Daewoo acquisition the Indian company leaned work discipline and how to get the final product 'right first time.'
The range of Super Milo fuel efficient buses are powered by super-efficient. and will undoubtedly off the company the chance to market vehicles in the luxury segments. The company has had a successful alliance with Italian mass producer Fiat since 2006.3 million. Whilst the World is getting ready for greener alternatives to gas-guzzlers. but they would buy into Fiat. Tata Motors Limited acquired Daewoo Motor's Commercial vehicle business in 2004 for around USD $16 million. South Korea and China will have a thirst for low-cost passenger and commercial vehicles. and the companies have an agreement to build a pick-up targeted at Central and South America. the Fiat Palio Style was launched by Tata in 2007. . Is the brand associated with commercial vehicles and low-cost passenger cars to the extent that it has isolated itself from lucrative segments in a more aspiring India? One weakness which is often not recognised is that in English the word 'tat' means rubbish. These are the opportunities.retailing at little more than a motorbike. However the company has put in place a very proactive Corporate Social Responsibility (CSR) committee to address potential strategies that will make is operations more sustainable. Opportunities y y y y y In the summer of 2008 Tata Motor's announced that it had successfully purchased the Land Rover and Jaguar brands from Ford Motors for UK £2. at a time when the World is looking for environmentally friendly transport alternatives. Two of the World's luxury car brand have been added to its portfolio of brands. Indian market. is now the right time to move into this segment? The answer to this question (and the one above) is that new and emerging industrial nations such as India. the new Land Rover and Jaguar models will cost up to 85 times more than a standard Nano! The new global track platform is about to be launched from its Korean (previously Daewoo) plant. Again. For example. Jaguar and Land Rover (see opportunities and strengths). This has enhanced the product portfolio for Tata and Fiat in terms of production and knowledge exchange. Not only is it focusing upon new products and acquisitions.y y The company has a strategy in place for the next stage of its expansion. The bus has optional organic clutch with booster assist and better air intakes that will reduce fuel consumption by up to 10%. eco-friendly engines. Nano is the cheapest car in the World . Despite buying the Jaguar and Land Rover brands (see opportunities below). Would the brand sensitive British consumer ever buy into such a brand? Maybe not. Weaknesses y y y The company's passenger car products are based upon 3rd and 4th generation platforms. which put Tata Motors Limited at a disadvantage with competing car manufacturers. is the Nano the answer in terms of concept or brand? Incidentally. Tat has not got a foothold in the luxury car segment in its domestic. but it also has a programme of intensive management development in place in order to establish its leaders for tomorrow.
General Motors. Ford and others. The company makes a large range of vehicles for both private customers and commercial organizations. SWOT Analysis Toyota This SWOT analysis is about Toyota.8% to 1. from the small Yaris to large trucks. as Tata globalises and buys into other brands this problem could be alleviated. Therefore Tata Motors Limited has to catch up in terms of quality and lean production. In 2003 Toyota knocked its rivals Ford into third spot. against the worldwide motor industry trend. to become the World's second largest carmaker with 6.17 trillion yen ($11bn. 50 or more years.3% higher at 18. while sales were 7. Total Quality Management).g. In fact the entire Indian market has become a target for other global competitors including Maruti Udyog. Other players developing luxury cars targeted at the Indian market include Ford.Threats y y y y Other competing car manufacturers have been in the passenger car business for 40.55 trillion yen. highly targeted marketing and a commitment to lean manufacturing and quality. This is an example of very focused segmentation. Since the company has focused upon the commercial and small vehicle segments. This could impact its underpinning competitive advantage.85bn). y y New investment by Toyota in factories in the US and China saw 2005 profits rise. Commentators argue that this is because the company has the right mix of products for the markets that it serves. Net profits rose 0.59 million units in the same period. The company also maximizes profit through efficient manufacturing approaches (e. Rising prices in the global economy could pose a threat to Tata Motors Limited on a couple of fronts. targeting and positioning in a number of countries.78 million units. For example ICICI bank and DaimlerChrysler have invested in a new Punebased plant which will build 5000 new Mercedes-Benz per annum. The company is still behind rivals General Motors with 8. Sustainability and environmentalism could mean extra costs for this low-cost producer. Strengths. Many of Tata's products run on Diesel fuel which is becoming expensive globally and within its traditional home market. Honda and Toyota. . Its brand is a household name. Its strong industry position is based upon a number of factors including a diversified product range. The price of steel and aluminium is increasing putting pressure on the costs of production. The company uses marketing techniques to identify and satisfy customer needs. Obviously. £5. it has left itself open to competition from overseas companies for the emerging Indian luxury segments.
Lexus has RX 400h hybrid. As with any car manufacturer. the US and Europe also experience slow downs. These economic factors are potential threats for Toyota. Competition is increasing almost daily. as well as the high costs of training and retaining labour. If on the other hand the car market experiences an upturn. Europe and Australia. South Korea and new plants in Eastern Europe. the company could see over capapacity.00 sports utility vehicles and pick up trucks due to faulty front suspension systems.Weaknesses y y Being big has its own problems. y y Lexus and Toyota now have a reputation for manufacturing environmentally friendly vehicles. Rocketing oil prices have seen sales of the new hybrid vehicles increase. Perhaps that is why the company is beginning to shift its attentions to the emerging Chinese market. The company has launched its new Aygo. for example Ford has bought into the technology for its new Explorer SUV Hybrid. Toyota markets most of its products in the US and in Japan. This is a typical problem with high volume car manufacturing. Movements in exchange rates could see the already narrow margins in the car market being reduced. Toyota has also sold on its technology to other motor manufacturers. and Toyota has it Prius. Toyota faces tremendous competitive rivalry in the car market. while the rest were sold in Japan. Therefore it is exposed to fluctuating economic and political conditions those markets. Threats. The World market for cars is in a condition of over supply and so car manufacturers need to make sure that it is their models that consumers want. The company needs to keep producing cars in order to retain its operational efficiency. which is targeted at the streetwise youth market and captures (or attempts to) the nature of dance and DJ culture in a very competitive segment. The majority of affected vehicles were sold in the US. The company is also exposed to any movement in the price of raw materials such as rubber. The vehicle itself is a unique convertible. with models extending at their rear! The narrow segment is notorious for it narrow margins and difficulties for branding. In 2005 the company had to recall 880. Toyota did not g ive details of how much the recall would cost. then the company may miss out on potential sales due to under capacity i. Toyota is to target the 'urban youth' market. Such moves can only firm up Toyota's interest and investment in hybrid R&D. Both are based upon advance technologies developed by the organization. steel and fuel. . Car plants represent a huge investment in expensive fixed costs. So if the car market experiences a down turn. y y Product recalls are always a problem for vehicle manufacturers. The key economies in the Pacific. Opportunities. it takes time to accommodate. with new entrants coming into the market from China.e.
Toys "R" Us is a good neighbour. but ultimately carries the inventory risk (i. The citizens of emerging nations such as China and India are getting wealthier and better educated.com's FREE SWOT analyses. they have a competitive strength. and both of these could increase over coming years. which means that while some ranges are underperforming.com and its baby products category. This not only plays to the strengths of both companies. However. SWOT Analysis Toys "R" Us This SWOT analysis is about Toys "R" Us. It also owns the baby brand. The company sells many different product ranges. if it doesn't sell. others are out performing. and formula. As long as technology allows them to spot successes and then to focus upon them. Babies R Us which adds another 200 + stores. For example. y y Toys "R" Us has in excess of 1500 superstores in the United States and Worldwide. its money is tied up in physical stock). wipes.Thanks to the dedication and hard work of indivduals who make up the Toyota family. Toys "R" Us will use its buying power. Consumers have more disposable income and leisure time. Toys "R" Us donated six trucks full of toys and baby supplies including diapers. Babies "R" Us has also donated over 17 pallets of baby and children's clothing to the national charity Kids In Distressed Situations (KIDS).com). the International market is very important to Toys "R" Us. It has a huge distribution network that benefits from advanced logistical systems. As with many of the brands considered by MarektingTeacher. Having so much shelf space means that the company has a strong bargaining position when it comes to buying prices from manufacturers. creating the web site. Toys "R" Us works closely with Amazon. in 2005 it went out of its way to help the Louisiana victims of hurricane Katrina. Toyota has become the forth biggest automaker in North Amercia. Amazon is strong at the online part of the business. Opportunities. It turned over more than $11 billion in 2005. but also provides opportunities. warehousing products and delivering them to customers.e. Toys "R" Us also markets successfully on the Web (in collaboration with Amazon. y y y There are opportunities for joint ventures and strategic alliances. Strengths. The types of goods and services retailed by the company . a key strength is that the company has a diversified portfolio of products. Such associations will help to sustain its brand with key consumers. Here you will find some of the many figures behind that fact. There are benefits and disadvantages to this. as well as batteries and water to multiple locations that were housing evacuees.
it can see how individual products are performing country-wide. or indeed go it alone. Wal-Mart has grown substantially over recent years. The toy brand is often not associated with the retailer. For example. He had no idea that his first baby furniture store in Washington D. It has a reputation for value for money. convenience and a wide range of products all in one store. However. would evolve into an $11 billion dollar business with approximately 1. Strengths y y y y Wal-Mart is a powerful retail brand. Charles Lazarus began a business totally dedicated to kids and their needs just in time for the post-war baby boom era. at the young age of 25. and retaining a developing them. The company has a core competence involving its use of information technology to support its international logistics system. Toy R Us could potentially be left without the toys people want to buy if embargoes are implemented on countries such as China. but also from KB Toys and Target. store-by-store at a glance. and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA). Threats.C..could be marketed more aggressively overseas. Differentiation is difficult.500 stores worldwide! SWOT Analysis Wal-Mart This SWOT analysis is about Wal-Mart. Low manufacturing costs are important if margins are to be retained. is that countries and trading communities tend to impose quotas and tariffs in order to protect local manufacturing. In 1948. A focused strategy is in place for human resource management and development. The problem. not only form Wal-Mart. y y There is strong competitive rivalry in the toy market. Weaknesses . IT also supports Wal-Mart's efficient procurement. All countries do it. Toys "R" Us could look out for strategic partners. and toy retailers often have to compete on price. and potential weakness. Let's face it today China and similar low cost manufacturing paradises are where toys are made. any retail outlet is as good as another. So if a particular kid's toy has grabbed the imagination and the spending power of its target consumer. People are key to Wal-Mart's business and it invests time and money in training people. range or availability.
They diversified from large super centres. but has has a presence in relatively few countries Worldwide. in the same way as Google's Adsense programme. Opportunities y y y y To take over. could leave it weak in some areas due to the huge span of control. It focuses on affiliate advertising for large advertising accounts. Being a global retailer means that you are exposed to political problems in the countries that you operate in. with $256. . to local and mall-based sites. or stationary). The cost of producing many consumer products tends to have fallen because of lower manufacturing costs. The company is global. Manufacturing cost have fallen due to outsourcing to low-cost regions of the World. is the world's largest retailer.6 million associates worldwide through more than 3. Threats y y y Being number one means that you are the target of competition. New locations and store types offer Wal-Mart opportunities to exploit market development. Inc. resulting in price deflation in some ranges. The company employs 1. SWOT Analysis Yahoo! This SWOT analysis is about Yahoo Strengths. This is an important income stream for Yahoo!. This has lead to price competition.600 facilities in the United States and more than 1.570 units. or form strategic alliances with other global retailers. merge with. The stores are currently only trade in a relatively small number of countries. despite its IT advantages. 2004.y y y Wal-Mart is the World's largest grocery retailer and control of its empire. food. Opportunities exist for Wal-Mart to continue with its current strategy of large. 'Wal-Mart Stores.3 billion in sales in the fiscal year ending Jan. super centres. it may not have the flexibility of some of its more focused competitors. y Yahoo!'s Overture is a tremendously profitable Internet advertising business. 31. focusing on specific markets such as Europe or the Greater China Region. such as China and India. Intense price competition is a threat. locally and globally. Therefore there are tremendous opportunities for future business in expanding consumer markets. Since Wal-Mart sell products across many sectors (such as clothing.
y y y Yahoo! has over 350 million users of its services and solutions. 1. (ii) Free E-mail accounts are available from Hotmail (MSN) or G-Mail (Google). Almost all of its packaged services are available from other sources. Microsoft and Google are busy carving niches and taking over businesses in are around the Greater China Region. The mobile devices of the future will need services and solutions. For example.e. as technology develops and new unforeseen advertising media emerge. . its content is moderated (i. Yahoo! would be well placed to provide many of them. (iii) New is available from CNN or the BBC. The Yahoo! Directory is an original source of structured information. (iv) Shopping is available everywhere on the Internet. Weaknesses. televisions. music players and computers will merge and morph. and it includes a fee-based Yahoo! package including email accounts. such as India. 4. very profitable. Some reports indicate that is it is the most popular website in the World. As the Internet expands and it is adopted by more nations the opportunities for Internet brands begin to emerge. 3. Yahoo!. personal organisers.000. y Differentiation is difficult for Yahoo!. Today we access the Internet using personal computers. Yahoo! is well placed to take advantage of these opportunities with its strategic business units in Asia.000 citizens. This is a weakness for Yahoo! and its competitors. If ever this channel is changed or removed. Google has Froogle. today they are very. sites are vetted before their inclusion). the future is uncertain for these income streams. Mobile technologies offer another opportunity for Yahoo!. SME's are potential directory advertisers. Online advertising is a new income stream for organizations such as MSN. Two thirds of organizations in Ohmae's Triad (Europe. Japan and the USA) are Small Medium Enterprises (SME'). The Development of the Yahoo! Directory has potential for new business and income streams. many others. y y Opportunities y y y The international market is a huge opportunity for Yahoo!. Yes. This makes it a very powerful marketing company. It has built over the last decade. Other economies. However. Tomorrow phones. and many. Another income stream that has been key to Yahoo! is derived from its partnerships with telecommunication providers. China has over 1. Europe and Australia. A key long-term strength is Yahoo!'s international business presence. also offer tremendous growth potential. and unlike mainstream search engines.200. Yahoo! and Goggle. user support and other added value services. 2. with a very well known brand. (i) Search facilities are available on MSN and Google. you buy an Internet connection package from your local telephone company. the income stream would be affected.
manufacturing. Russia. it also has assembly. However. innovators and entrepreneurs. Egypt. Dotcom fever has not gone away. it is now more focused on profit delivery. most recently the global recession has had a devastating impact on its. y y The biggest threat for all web-based organization is competition.D. and Thailand. Colombia. cash flows. Why should the World use USA based companies such as Yahoo!? There needs to be a series of substantial competitive advantages to see the business remain as an international brand. Worldwide Presence . find and access information. Strengths y y Branding .General Motors truly has an international presence with factories in Poland. unless strategic alliances are forged. Australia. Google and many others. the company has had to accept a government bailout plan and its employees the United Autoworkers of America. so goes the nation´. International. trucks and automobiles. General Motors has also engaged in finance and insurance. South Korea. Thomas Enterprises. To survive. students. David Filo and Jerry Yang. Pontiac Cadillac and Buick which have become household names in the U. the General Motors Brand is well rooted not only in America but throughout the world. Long known for the manufacturing of cars. This SWOT analysis is about General Motors. it began as their hobby and has evolved into a global brand that has changed the way people communicate with each other. In addition. Brazil. All of Yahoo!'s key services have competitors such as AOL. The company is even in Viet Nam. Huge profits attract investors. Sweden. China has developed its own search engines. As such. Spain. distribution.Threats. Argentina.S. office and warehousing operations in 55 other countries. has also made concessions. and make purchases SWOT Analysis General Motors Ron Thomas. Germany. financial condition and operations. China. a company so essential to the overall health of the U.S economy that it spawned the phrase ³as GM goes. Belgium. Look at what has been learned from the global car industry. culture specific competitors could affect Yahoo! in the future. . South Africa Ecuador. as has India. or electronics industry.Born in Detroit Michigan in 1910 General motors has produced a stable of automobiles such as Chevrolet. Indianapolis Introduction General Motors is an omnipresent company in the United States. When Yahoo!! was founded in 1994 by Stanford Ph.
General Motors produces six hybrid models in the US including the Saturn Vue and Aura Hybrids. As of 2008.000 units in 2009 and estimated to reach 4.8% of the total revenues and its revenues decreased 8. The market's volume is expected to rise to 21. Both research and development. Low Debt Ratings .5 million units by the end of 2013.Steady growth rates are projected in the next few years. and GMAP which stood at $12.477 million for FY 2008.440 million. Threats . Moodys Investor Service. GMC Yukon Hybrid as well as a Cadillac Escalade Hybrid.8 million units.General Motors has compiled a list of more than 1. It is anticipated that GM will produce up to nine hybrid models following the introduction of the Chevrolet Silverado Hybrid and GMC Sierra Hybrid. Rising Demand for Hybrid Vehicles . Fitch Ratings DBRS and Standard & Poors evaluate GM. In China the market for new cars is in the midst of a 14% growth rate projected to reach over $97 billion in 2008.Four independent credit rating agencies assess GMs debt ratings and ability to pay interest. Losses are attributed to lower sales volumes and a reduction in working capital. Inadequate Performance among Some Business Segments .5 million units in 2013. dividends and principal on securities. 2008. all four had downgraded their assessment ratings for GM.5 million units by the end of 2013.3 billion in 2007.5% in 2008 to a dollar value of $28 billion. the market for new cars grew by 15.8% to $32. The company has announced that it will not renew its franchise agreements with nearly one quarter of its U. dealerships. It is expected to rise to 800. The light commercial vehicles segment was the market¶s largest in 2008. Chevrolet Malibu and Tahoe Hybrids.In 2008 the GME segment accounted to 21. Opportunities y y y Growth Potential in India and China . Meanwhile in India. International demand for light hybrid electric vehicles (HEVs) is expected to increase. as well as relationships with suppliers are negatively affected by the reduced liquidity. generating total volumes of 9. Therefore. Other business segments experiencing declines include GMNA which fell 23.There are positive projects for GM business in China and India. Increased Global Truck Market . A sign that India will play an even bigger is the projected increase to 2. Insufficient Liquidity . a decline of 15%. as recent as May of 2009 plans called for a anywhere from 40 to 200 closures.Weaknesses y y y y Diminishing Dealer Network . a positive outlook for light hybrid electric vehicles and plug-in vehicles market would boost the demand for GM¶s products. As of December 31.1% of overall value.9% to $82.S. The company is also investing in hybrid and plug-in vehicles.000 dealerships market for closure.General Motors has experienced a reduction in liquidity to $14 billion in FY2008 from $27. for both cars and trucks. GM had 715 dealerships in Canada.938 million. equivalent to 58.
providing subsidized financing or leasing programs in order to sell more vehicles. Weakness in Global Automobile Industry . PSA Peugeot Citroen. other marketing incentives and are reducing vehicle prices in certain markets. The Western European automobile markets suffered as well particularly the volume markets of Spain down 28. while the Reputation Institute listed it among the top 20 most reputable companies. Indianapolis This SWOT analysis is about Kroger. PACCAR.Dire predictions for the global economy were realized in 2009 and stalled economic growth continued into 2010.Kroger has weathered the economic recession with relative success due to the strong market position it had going in. Hyundai Motor. Western Europe and Japan.3%.8%) and France 0. Kroger held number one and number two market share position in 39 out of 42 major markets in 2009.Consumer Requirements for commercial vehicles declined in the NAFTA region. .7% also experienced downward trend in the second half of 2008. including full size pick-up trucks and sport utility vehicles. Nissan Motor. the economic climate has resulted in tighter credit markets making it harder for consumers to finance automobile purchases. Bayerische Motoren Werke. Toyota Motor and Volkswagen.1%.4% fewer automobiles were sold in Western Europe.4% and the UK down 11.y y y The Continuing Global Recession . Fiat Group Automobiles. 8. Isuzu Motors. Ford Motor. Strengths y Sturdy Market Position . Many have responded to the crises by adding vehicle enhancements. General Motors. This strength will serve the company well as it endures its most recent negative earnings forecast. market share and operating results particularly on the low end of the market. The economic decline reduced consumer demand for less fuel efficient vehicles. Intense competition . The company¶s¶ brand equity provides a strong competitive advantage over other firms. traces its roots back to 1908. The company competed with 1. Thomas Enterprises. with a drop in sales of nearly 4% in 2008.GMs financial status makes it vulnerable to fierce competition from fits such as AB Volvo. With its global headquarters in Detroit. Renault. In 2009 Kroger was listed 82nd in the Global 500 Brand Ranking (Ranking the Brands. They are also offering option package discounts. These actions are expected to have a negative effect on GM¶s vehicle pricing. The Japanese car market also declined. Honda Motor. In addition. In total.000 people in every major region of the world and does business in some 140 countri SWOT Analysis Kroger Ron Thomas. which had been GM¶s most profitable products. one of the world's largest automakers. Germany declined 1. Italy down 13. Mazda Motor. GM employs 204. Daimler.418 other supercenters and has achieved at least a number three market share position in 35 of its major markets.com).
Potential legal issues for Kroger have also loomed in connection with Ralph¶s alleged improper accounting practices.Private selection. Kroger¶s inventory of manufacturing plants Include 18 dairies. A Unionized Workforce . the private selection brand strives to compete with national upscale brands. This environment often includes time-consuming labor negotiations and the formulation of agreements in order to avoid work stoppages.Kroger operates around 40 manufacturing plants for processing. while Kroger value delivers quality items at lower prices. five grocery product plants.Kroger obtains a substantial portion of its merchandise from suppliers that it has limiter control over. As a result. These manufacturing capabilities allow for more efficient quality control and efficient distribution to stores. Legal proceeding related to Ralph¶s Grocery Company case . apparel. Weaknesses y y y Vendor Quality Control Lapses . Among them include a settlement in 2006 over illegal hiring practices that occurred during a 141 day labor dispute.400 private label items in its plants. The three-pronged approach enables Kroger to meet the demands of a wide range of customers and offers them savings not available with national brands. . The banner brands consist of the company¶s private label items like Ralph¶s. The diversification strategy is also evident in its fuel service stations and financial services. three beverage plants. Sears or Target. King Soopers. meat. Kroger recalled a number of products including Lawry fajitas spices. The company manufactured approximately 43% of its 14. beverages. Each work stoppage comes with the potential to impact the bottom line. packaging and manufacturing its private label products. . and general merchandise.Kroger has faced a relatively long list of legal issues stemming from its acquisition of Fred Meyer and Ralph¶s Grocery. Other recalls include Banquet Pot Pies.y y y Three-pronged Branding Approach . jewelry. and Kroger.Kroger product inventory includes a wide range of private and national brand products in a number of product categories including food produce. banner brands and Kroger value represent the company¶s three-tiered branding approach.Kroger¶s unionized workforce puts it at a competitive disadvantage when compared with its peers Wal-Mart. Proficient Manufacturing Capabilities . In the first quarter of 2009. Kroger California Seasoning Blend Garlic Powder and Kroger Special Seasoning Blend Lemon Pepper. A negative decision in the case could have substantial financial impact on Kroger. Its competitors enjoy lower labor costs and other operating efficiencies. Kroger is awaiting a decision by the Commissioner of the Internal Revenue Service with regard to a transaction between Ralph¶s Holding Company and Ralph¶s Grocery. and Lian How chili garlic sauce. two meat plants and two cheese plants. Obviously these recalls especially those deemed hazardous to ones health serve to harm the company's brand image by reducing customer confidence and loyalty. 10 deli or bakery plants. Diversified Retail Product Inventory . Specifically. accessories. a number of consumer alerts and product recalls have been necessary. This wide range of products and services enables the firm to create a one-stop atmosphere which facilitates frequent repeat visits for a number of purposes. grocery.
Kroger intends to implement the program throughout its stores and by doing so hopes to reap rewards of addition customer revenues.1 in FY2009. The company is planning to spend around $1. Kroger hopes another by product is increase its operational productivity and reduced cost. The current economic climate has curbed the willingness of the financial industry to refinance debt. Threats y y y Increasing Labor Costs . . as well as profitability. Private Selection.Opportunities y y y Increased Emphasis on Private Label Brands .Kroger may find itself in a position where a substantial portion of its cash flow must be funneled into paying down its indebtedness. With a goal of decreasing its dependence on national brands. Dismal Economic Projections . A large percentage of debt has gone toward the implementation of its restructuring.000 employees are covered by collective labor agreements negotiated with local unions affiliated with one of several different international unions. the score of 26 in March 2009 as compared to the score of 65 during same period in the previous year. Kroger has increased promotions of its own products which include more than 14. The Plan help the company enhance its in-store store productivity and to penetrate new markets. These brands have offered much appreciated savings to its customers during the economic recession.000 brands.Kroger plans on implementing an expansion plan which entails store relocations and store remodeling and new store openings. Current job data outlined in The Conference Board Employment Trends Index for April 2010 indicates a moderate recovery may be underway.1 billion during FY2010. Strategic Expansion Plans .9 to $2. remodeling and new store opening projects. By partnering with The Little Clinic Kroger is able to offer the services of licensed nurses and certified physician assistants to diagnose treat and write prescriptions for common illnesses as well as for minor injuries. High Debt Burden . This in turn would allow Kroger to reach a larger customer base.The slumping economy continues to have a negative impact of consumer expenditures.5% in the US Consumer Confidence Index. coupled with its $8 billion debt load may hinder future growth opportunities for the company.The majority of the Kroger¶s 326.Kroger continues to develop its private brands as a strategic asset. In-Store Health Clinic Program . This reluctance. Kroger employees have benefited from recent increases in the federal minimum wage and it is predicted they will also benefit from health care reform. Kroger has increased its capital outlay from $1. The first quarter of 2009 registered a drop of 60. exceeded $1 billion in sales in FY2009.8 billion in 2007 to $2. a private brand owned by Kroger. During the fourth quarter of FY2009. These changes present financial challenges for Kroger and have the potential to negatively impact its operating costs. however a slow recovery may continue to stifle potential expenditures by Kroger customers. the company¶s private label brands accounted for approximately 27% of the entire grocery sales.Kroger is striving to better serve its customers by providing walk-in medical clinics and consumer health assistance in its stores.
Lucia. Sandals refined and perfected concepts. Sandals Montego Bay became the first all-inclusive vacation concept. totaling 12 resorts. in 1981. 2007). Sandals currently holds locations in Jamaica. the investor envisioned a marketing plan for the resort to cater to couples only. Royal Plantation. a family luxury resort. Jill Novak. bought it. In 2004. the resort hit great heights with the creation of the company's ultimate all-inclusive butler service. Sandals' is committed to the resort's mission of ". Jamaica. three exclusive luxury oriented resorts with butler service and private airplanes. and by year-end of 1988. Gordon "Butch" Stewart. all of which share the same belief in building strong local ties and brand loyalty with our customers. All Sandals resorts are Green Globe Certified. We operate under nearly two dozen banners. Sandals resorts continue to penetrate the market with their couples' only concept. swim-up pool bars. based on their innovative marketing concepts. the resort offers luxury package vacations. A long way from one. they monitor and conserve all water use on . fine dining. spas. Texas A&M University Company History Sandals (Beaches) is a Caribbean Based Resort Hotel Chain. that was only recently established.The Kroger Co. St. Antigua. branded Beaches. With thriving expansions. royal treatment with private beaches. breakfast in bed. but has proved to be highly successful. they also opened Beaches. took notice of an old hotel sitting on Jamaica's largest private white sand beach. it means that the staff is continually trained by local government run environmental organizations.attaching a premium to human resources and being among the most environmentally responsible and community friendly groups in the hospitality industry" (Sandals Resorts. spans many states with store formats that include grocery and multi-department stores. convenience stores and mall jewelry stores. and the Grand Pineapple. With no prior experience. a value resort for families. golf and land sports. Strengths They created the idea of a couples only resort by introducing the Sandals resort. and have expanded this concept with accommodations for families through other beach resorts. and the Bahamas. University of Phoenix. such as. This SWOT analysis is about Sandals. and wedding packages. run down hotel on a private sandy beach! Today. and beachfront gourmet meals. SWOT Analysis Sandals Dr. fixed it up and opened the hotel doors for business. In Montego Bay. scuba diving and water sports. night entertainment.
property.. 2006 and 2008. Nine time winner of the Baxter Travel Media award for Favorite Resort. 2003. they were given a World Savers Award by Condé Nast Magazine for their Adopt-A-School program. World's Most Romantic Resort winner 11 years in a row. recycling food. and the top 15 Caribbean Resorts and Spas for 2000. They were voted Travel Weekly America and UK Readers Choice for Best All-Inclusive Resort. Winner of thousands of awards. Guests do not have to pay . 2008 Thomas Cook Award for Best Hotel Chain. 2006 and 2007. and Best Wedding and Honeymoon Hotel. Selling Long-Haul UK Travel Award for Best All-Inclusive Resort. World Travel Magazine award for Caribbean's Leading Resort Hotel Brand winner 14 years in a row. TravelAge Editor's Pick Award for Best Caribbean Resort in 2006. American Express gave them the Caribbean Environmental Award for Green Hotel of the year. refrigeration equipment in the kitchens. Best All-Inclusive Company winner 12 years in a row. six years in a row. 2007 and 2008. outdoor lighting for walkways. reducing the use of all hazardous chemicals and Inviting local craft vendors to the hotel at least once per week to display and sell their craft items. Condé Nast Magazine Readers Choice Poll awarded them one of the top 25 Caribbean Resorts for 2006. 2004. they use times on all electrical equipment such as. contrived to give vacationers completely worry-free accommodations. steam rooms at the Spa. 2006 British Airways Best Independent Hotel Group. Jacuzzi blowers. 2007 British Travel Awards for Best All-Inclusive Resort-13th year in a row-and the Consumer Favorite All-Inclusive Resort. TripAdvisor awarded them the 2007 and 2008 World's Most Romantic All-Inclusive Resort. In 2005 Modern Bride Magazine voted them the Favorite All-Inclusive Resort and in 2008 the Best All-Inclusive Resort chain. Sandals and Beaches resorts offer an innovative concept in their all-inclusive environments. including: y y y y y y y y y y y y y y y y y y y Six time winner of the Gold Travel Life Award by Virgin Holidays. In 2006 they won second place in the Caribbean Travel and Life Magazine Reader's Choice poll for Best All-Inclusive Resort. 2004 and 2005. and office paper. They earned the Travel Weekly Magellan Award for Overall Eco-Friendly Resort in 2008. Travel + Leisure Magazine awarded them one of the top 25 hotels in the Caribbean for 2002. 2007. etc. In 2007. and Best Hotel in the Caribbean in 2003. They have made the Condé Nast Magazine Gold List every year from 2000-2007. 20052007. Porthole Cruise Magazine Editor-in-Chief Award for Best All-Inclusive Resort.
or entertainment while at their resorts. Breezes AllInclusive Resorts and other popular destinations for honeymoons and families. This allows guests to relax and more effectively utilize their vacation time. and some non beach areas such as Alaska and Colorado. in order to reach the largest numbers of their target market. Weaknesses They need to communicate the resort's view on environmental issues. For instance. France. They need to better position themselves against competition. Promote their resorts at all Bridal and Child/Baby Expos in major cities. they are dependent on a healthy economy in countries whose citizens have more discretionary income to spend. They spent a huge amount of capital setting up a new resort in Barbados. In the couples only market (that they created) they cater to different markets by offering three different levels of suites: the basic all-inclusive suites. Mexico and Brazil. the crystal suites that have their own private pool and the millionaire suites that are separate villas with butler service. but they don't advertise or communicate it! In this economic downturn. Japan. Greece. The American trend toward "staycations" will cause their revenue to decrease. interactive sales pitches that will allow honeymooners and families to book their vacations on the spot. Sandal's beach resort received a Green Globe Certification for commitment to natural resources. They employ guest coordinators. Parents' Magazine and on Nickelodeon. They can make use of high definition. they could also open resorts in other International settings such as China. They have been at odds about this issue since 2001 and their fully completed resort there has yet to see its first guest. Americans want to feel good about spending their money in socially responsible ways and the Green Globe Certification is highly prestigious. Opportunities Opening new resorts in Belize. creating a presence on all of the major wedding planning websites. or Hawaii. The government of Barbados does not allow their beaches to be blocked off with fences. only to have it sit there. babysitting. activities. and vacation regularly. Taiwan.for food. to make guests feel at home. trained to be experts in human relations. Attending the National Wedding Show in London every February. unoccupied. Italy. . They practice TQM throughout all levels of staff. As with all tourist destinations. Australia. coordinating the guest activities and making sure that everything works the way it should. and Sandals requires that their guests be kept separate from other people to prevent crime and interlopers. Spain. Creating a joint venture with David's Bridal. other luxury resorts.
to trade their bodies in exchange for T-shirts. Many jobs in the tourism sector have working and employment conditions that leave much to be desired: long hours. increases the attraction for criminals and brings with it activities like robbery and drug dealing. low pay. The commercial sexual exploitation of children and young women has paralleled the growth of tourism in many parts of the world. previous studies indicated that destination weddings represented 10% to 20% of all weddings. The lure of this easy money has caused many young people. they can offer guarantees so their guests will feel more secure when booking a vacation. growth of subcontracting) and introduction of new technologies seem to reinforce the trend towards more precarious. and often carrying valuables such as cameras and jewelry. Tourism also brings consumerism to many parts of the world previously denied access to luxury commodities and services. competition. it provides easy access to it. Though tourism is not the cause of sexual exploitation. personal stereos. SWOT Analysis Whole Foods . which may cause negative changes in social behavior. flexible employment conditions. concentration. unstable employment. Guests will be able to book a Martha Stewart Wedding at any of the 12 Sandals Resorts or four Beaches Family Resorts. said that destination weddings are on the upswing with 31% of brides ages 21-30 planning to have a destination wedding. Hurricanes are bad for business all over the Caribbean. In addition. The presence of a large number of tourists with a lot of money to spend. y y y y Crime rates typically increase with the growth and urbanization of an area and growth of mass tourism is often accompanied by increased crime. including children. recent developments in the travel and tourism trade (liberalization. as they are cheap and flexible employees. drop in travel fares. July 2009 Sandals announced that they will partner up with Martha Stewart to Launch Martha Stewart Weddings Program in the Caribbean beginning in 2010. they will introduce Martha Stewart Crafts classes for adults at Sandals Resorts and craft camps for families at Beaches Resorts in 2010. and the fact that guests don't need to worry about extra expenses. bikes and even air tickets out of the country.During the economic downturn. little training and poor chances for qualification. For many such jobs young children are recruited. Threats One threat that cannot be controlled is the weather. If any of these becomes a problem or causes bad PR it can affect the company and eventually their profit margin. There are several ethical arenas that need to be understood when dealing with the tourism industry. The Futures Company (formerly Yankelovich). they need to play up the "all-inclusive" angle of their resorts: creating a marketing campaign that emphasizes the money saving aspects of their vacation destinations. however. Tourism can also drive the development of gambling. In addition.
953. . Florida Bread of Life stores. They offer catering . Texas. healthy. Strengths y y y y y y y y y y y y Whole Foods Market (Whole Foods) owns and operates a chain of natural and organic foods supermarkets through several wholly-owned subsidiaries.7% over FY2007. health food stores were small. Texas A&M University Company History In 1980 twenty-five year old college dropout John Mackey and twenty-one year old Rene Lawson Hardy created the Whole Food Company (WFC) in Austin. This SWOT analysis is about Whole Foods. expensive. and caring about their communities and environment. In 2001. Bread of Life of Northern California. The website is well designed and explains the Whole Foods concept very well. Health Insurance Companies. Whole Foods Market began its expansion out of Austin.7B Organic Supermarket Industry Leader.9 million during the financial year (FY) ended September 2008. free tours around the store for customers with food allergies. The company's supermarkets are located in the US. They have an amazing website with blogs. It employs about 52.900 people. Canada. Sales doubled each year for the first four years. seasonal products and recipes. Whole Foods has a commitment to selling high quality natural and organic products. sale items. Fitness Centers and Wellness Programs. 2002 saw an expansion into Canada and in 2004. an increase of 20. recipes. not a "health food" store filled with pills and potions. they fueled rapid growth by acquiring other natural foods chains throughout the 90's: Wellspring Grocery of North Carolina. tips. more affluent shoppers. Whole Foods moved into Manhattan. generating a good deal of interest from the media and financial industries. Bread & Circus of Massachusetts and Rhode Island. Whole Foods changed all of this and they became the founding firm of this industry. Jill Novak. Fresh Fields Markets on the East Coast and in the Midwest. Gooch's Natural Foods Markets of Los Angeles. They are the undisputed $4. podcasts and more. are why customers are attracted to the brand. Detroit area Merchant of Vino stores. They are supported by complementary industries such as: Health Industry. and didn't carry a large variety of products. They have had 25 years of double digit revenue growth. in large part.Dr. locally grown foods of any supermarket worldwide makes them attractive to customers. These three factors. It was born with the idea to provide a grocery store featuring good. While continuing to open new stores from the ground up. The company recorded revenues of $7. Originally. Their reputation for having the largest selection of organic. in-store events such as cooking classes. They have a hip image and attract younger. In 1984. Mrs. Health Care Specialists. University of Phoenix. satisfying and delighting its customers. Whole Foods Market entered the United Kingdom with the acquisition of seven Fresh & Wild stores. and Nature's Heartland of Boston. wholesome food. and the UK.
They are known as "whole paycheck" because some of the foods are higher priced than other grocery stores. They could sponsor more town events (not just in-store events) to increase recognition of the brand name and make customers more aware of the products they offer. eventually leading to the idea that when people think "organic" they will think "Whole Foods. when in fact they do provide a store brand that is comparable in price to other grocery chains. The number of organic food farmers is growing. we're the world's leader in natural and organic foods. but not the organic farmer-therefore companies not utilizing organic ingredients can grow more food cheaper and faster. Whole Foods has to find a cost effective way to give a little something back to customers that do buy on a regular basis and try to get new customers in the same tactic. Food is expensive and Americans' don't see the cost effectiveness of purchasing organic food. They need to promote and build brand identity with organic foods.Weaknesses y y y Right now the US government subsidizes (provides money to support) the corn growers industry. Any changes in government regulations on organic food would impact consumer spending even further. Whole Foods needs to change the attitudes of those consumers." Threats y y y Whole Foods has increased competition from existing supermarkets that are re-branding in order to compete with them-Wal-Mart. Texas. Today. . Making a free rewards card--after so much bought or points accumulated a customer can get a discount on the next purchase or get something free from the store. Opportunities y y y y The commitment to high quality natural and organic foods leads to higher prices than non organic and natural foods. What a long. and Publix (Southern US). These stores have copied the atmospherics and some of the food items sold by Whole Foods. but slowly and the supply chain for organic foods is underdeveloped and cannot meet the needs of the American food system. strange trip it's been. What a ride. Many consumers have the misconception that healthy foods are more expensive then other foods. Mexico) Wegman's (New York). Back in 1980. The economic situation in the US is a threat due to Americans' desire to save money and that means groceries. we started out with one small store in Austin. and we think that has a lot to do with our success. We still honor our original ideals. During a time when the economy is in a downturn. HEB Central Market (Texas. As the world is becoming more aware of how important it is to eat healthy. Whole Foods need to be there to pull those consumers in to the stores. with more than 270 stores in North America and the United Kingdom.
An adjustable net . law enforcement. and Rochester. when Smith & Wesson produced a small revolver designed to fire the Rimfire cartridge they patented in August of 1854. The academy's superior training gives today's police force the tools necessary to handle tomorrow's most extreme situations. Smith & Wesson licenses shooter eye and ear protection. Massachusetts with manufacturing facilities in Springfield. one of the world's largest manufacturers of quality firearms and firearm safety/security products and parent company to Smith & Wesson is based in Springfield. Massachusetts facility to receive state-of-the-art instruction. Connecticut.. This product increases the likelihood that vehicle occupants will be unharmed. They went bankrupt and began again in 1856.SWOT Analysis Smith and Wesson Company History Smith & Wesson Holding Corporation. Maine. knives. New Hampshire. protection and sport.giving the young company a very lucrative business and established Smith & Wesson as a world leader in handgun manufacturing.. military and security professionals. This revolver was the first successful fully self-contained cartridge revolver available in the world. Smith & Wesson is the largest manufacturer of handguns in the United States and one of the most recognizable brands in the world. The EMB is a completely mobile barrier that can stop a 7. Houlton. Law enforcement personnel from every state and over 50 foreign countries have come to the Springfield. Horace Smith and Daniel B. They provide products that are utilized by virtually every police agency and military force around the world and The Smith & Wesson Academy is America's longest running firearms training facility for law enforcement. hunting and sporting. with the aim of marketing a lever action repeating pistol that could use a fully self-contained cartridge. In 2009 they won the first ever ASIS Accolades Award for the Expeditionary Mobile Barrier (EMB) in the category of Most Transformational Product or Service. This SWOT analysis is about Smith and Wesson. stainless steel firearms and perimeter security systems and have driven product development for more than 150 years. Strengths y y y y y Thompson/Center Arms. apparel. is parent company to Smith & Wesson Corp. and other accessory lines. Smith & Wesson secured patents for the revolver to prevent other manufacturers from producing a cartridge revolver . Inc. interchangeable firearms systems and accessories under the Thompson/Center brand. They manufacture and distribute a full line of firearms for defense. with few or no replaced parts. They are a company dedicated to research and development and have produced the first American made double action auto-loading pistol.500-pound vehicle traveling 45 miles-perhour. Wesson formed their partnership in 1852 in Norwich. a global leader in safety. It is immediately resettable after impact. black powder rifles. to prepare for and exceed the demanding needs of law enforcement. security. a premier designer and manufacturer of premium hunting rifles.
and more. A vast majority of their sales are in the United States market. Smith and Wesson's Universal Safety Response (USR) serves a variety of clients in the defense. In some countries only law enforcement is allowed to carry weapons. watches. transportation and petrol-chemical industries. . national laboratories and museums. Sales of firearms in the United States are based on laws passed by the government giving citizens the right to carry weapons." Technological advancements for this company are always leading to more opportunitiesfor instance they could create a gun that has fingerprint recognition capabilities and can only be fired by whoever programmed the gun. The creation of law enforcement products that do not injure public offenders. They do not dominate the hunting enthusiast market. incorporated multiple safety features into each of their handguns. USR's security systems are also used by the US Homeland Security and to safeguard high-risk facilities. Threats y y y Their major competitors are Browning Arms. sunglasses. maintained the country's longest-running shooters training facility. gift sets. their sales and market share in foreign markets are low. and while they are an international company. promoted the NSSF "Child Safe" gun lock program nationwide. Despite the economic recession in the Unites States. Fortune 500 companies. Glock and Ruger. and they currently license numerous safety devices to the shooting sports market. Opportunities y y y y To diversify and add breadth to its brand. this is a hotly debated issue and could change. such as guns that shoot "bean bags" or "large pellets. They have a 70% market share in the handgun segment of the firearms industry in the United States. Expanding into foreign markets is challenging due to political and legal laws prohibiting the sale and use of weapons. airports. as well as corporate facilities. Weaknesses y y y Only 7% of their sales are produced from international venues.y y y y allows the system to secure a variety of roadway widths without requiring additional parts. They are a leading advocate of the development and use of firearms safety devices. sales of revolvers dropped from about 40% of the company's sales to around 20%. as well as non-firearm products and services. however. sales grew 13. Expanding its products in the areas of tactical and long-gun lines. From 2004 to 2009. the firm licenses its name to makers of apparel.2% in 2008.
New markets for coffee such as India and the Pacific Rim nations are beginning to emerge. This could make them slow to diversify into other sectors should the need arise. Since we first opened our doors. y y y y Starbucks Corporation is a very profitable organization. The organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. and for good reason.' Weaknesses. such as Fair Trade products. 'Starbucks is committed to a role of environmental leadership in all facets of our business. we have focused on designing and manufacturing innovative solutions that are unparalleled in the field of personal safety and protection. earning in excess of $600 million in 2004. Strengths. In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett Packard. the retail of coffee. . and brand franchising to manufacturers of other goods and services both have potential. SWOT Analysis Starbucks This SWOT analysis is about Starbucks. However.Smith & Wesson is one of the world's most recognizable brands. y y y Starbucks has a reputation for new product development and creativity. Co-branding with other manufacturers of food and drink. New products and services that can be retailed in their cafes. The organization is dependant on a main competitive advantage. The company is a respected employer that values its workforce. It has almost 9000 cafes in almost 40 countries. The company has the opportunity to expand its global operations. in order to spread business risk. Opportunities. It is often argued that they need to look for a portfolio of countries. y y y y Starbucks are very good at taking advantage of opportunties. they remain vulnerable to the possibility that their innovation may falter over time. It is a global coffee brand built upon a reputation for fine products and services. Threats. where customers create their own music CD. The organization has strong ethical values and an ethical mission statement as follows. Starbucks was one of the Fortune Top 100 Companies to Work For in 2005.The company generated revenue of more than $5000 million in the same year.
Since its conception in Pike Place Market. Starbucks' success has lead to the market entry of many competitors and copy cat brands that pose potential threats.y y y Who knows if the market for coffee will grow and stay in favour with customers. or whether another type of beverage or leisure activity will replace coffee in the future? Starbucks are exposed to rises in the cost of coffee and dairy products. Seattle in 1971. 'Starbucks' mission statement is 'Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.' The following six guiding principles will help us measure the appropriateness of our decisions' .
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