Creative Brief

Team: Region: Date: Project: Prepared By: Job Number: What is the purpose of our communication?

Who are we talking to?

What do they currently think?

What would we like them to think?

What is the customer s main take away from the communication piece?

What will convince them to listen to us the next time we advertise to them?

What are the creative guidelines?

Timeline Creative Brief Creative Brief Approval Concept Review Revisions Legal Approval

Month/Day Month/Day Month/Day Month/Day Month/Day