Project Report on

Demat Account”

By Chintan P. Gandhi Gunjan S. Shah


Demat Account”

A report submitted in fulfillment of the requirements of MBA program
COMPANY GUIDE Mr. Harshit Sur MBA – Finance, Relationship Manager, Sharekhan Ltd., Baroda. FACULTY GUIDE Poonam Purohit MBA- HR, Phd(pursuing) BIMS, Baroda.

Chintan Gandhi 520843213 & Gunjan Shah 520843078

MBA 3rd SemesterFinance

The successful completion of this project was a unique experience for me because by visiting many place and interacting various person, I achieved a better knowledge about sales. The experience which I gained by doing this project was essential at this turning point of my career this project is being submitted which content detailed analysis of the research under taken by me.

The research provides an opportunity to the student to devote his/her skills knowledge and competencies required during the technical session.

The research is on the topic “Share Khan Demat Account”.


we would like to thank our Company Guide Mr. all those who have kept our spirits surging and helped delivering our best. Harshit Sur who has been a constant source of inspiration for us during the completion of this project.. We thank our faculty guide Mrs. We are indebted to all staff of Sharekhan Ltd for their valuable support and cooperation during the entire tenure of this project. for providing us opportunity to work on this project with this great organization.Acknowledgement It was a great opportunity for us to work with Sharekhan Ltd. who gave their valuable time to provide us required information and their honest support to complete our project in time. At last We would like to thank all the respondents met in the preparation. NO: . We are extremely grateful to all those who have shared their expertise and knowledge with me and without whom the completion of this project would have been virtually impossible.520843213 4 . Firstly. Poonam Purohit who helped us out at every critical situation that We faced in our project and gave us her valuable advice to solve problems. Chintan Gandhi REG. He gave us invaluable inputs during our endeavor to complete this project. Not to forget. pioneers in the field of Finance Industry. We want to give our special thanks to all members of BIMS.

& Gunjan Shah REG. Comapany Guide: (_______________________) 5 .NO: . – 520843213 and Gunjan Shah. . Reg No. Reg No. is a work carried out by Chintan Gandhi.520843078 under my supervision and guidance.520843078 CERTIFICATE OF COMPLETION This is certify that the Final Project report entitled “Demat Account” submitted Summer Internship report of the requirement for the degree of MBA.

7 17 28 30 34 57 61 62 77 78 86 96 98 100 102 103 Introduction of Stock Market 6 .no 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Details of Document Introduction of Share Market Company Profile SWOT Analysis Discussion on Training Demat Account of Sharekhan Ltd.TABLE OF CONTENTS FOR PROJECT REPORT S. Buying and Selling Need for the Study Competitors Objective Research Methodology Data analysis and Interpretation Observation and Finding Limitation Suggestion Conclusion Bibliography Page No.

Bank of Bombay Share which had touched Rs 2850 could only be sold at Rs. they formally established in Bombay. 87). the Stock Exchange at Bombay was consolidated. In 1887. The number of brokers increased to about 200 to 250. the 'Share Mania' in India begun. However. there were only half a dozen brokers recognized by banks and merchants during 1840 and 1850. in 1865. at the end of the American Civil War. Though the trading list was broader in 1839. the Stock Exchange acquired a premise in the same street and it was inaugurated in 1899. The 1850's witnessed a rapid development of commercial enterprise and brokerage business attracted many men into the field and by 1860 the number of brokers increased into 60. gradually with the passage of time number of exchanges were increased and at currently it reached to the figure of 24 stock exchanges. The earliest records of security dealings in India are meager and obscure. 7 . By 1830's business on corporate stocks and shares in Bank and Cotton presses took place in Bombay. thus. In 1895. In 1860-61 the American Civil War broke out and cotton supply from United States of Europe was stopped.Indian Stock Markets are one of the oldest in Asia. a disastrous slump began (for example. Thus in the same way. the "Native Share and Stock Brokers' Association" (which is alternatively known as "The Stock Exchange"). Thus. The East India Company was the dominant institution in those days and business in its loan securities used to be transacted towards the close of the eighteenth century. Its history dates back to nearly 200 years ago.

He selects a broker and instructs him to place buy/sell order on an exchange. Buyer/seller delivers funds/ securities and receives securities/funds and acquires ownership of the securities. A securities transaction cycle is presented above. the trades are netted to determine the obligations of the trading member’s securities/funds as per settlement cycle. the whole business of Securities and Stock Broking has emerged. At the end of the trade cycle.TRANSACTION CYCLE: Decision to trade Placing Order Funds or Securitie s Transaction Cycle Trade Execution Settlement of trades Clearing of Trades A person holding assets (Securities/Funds). The order is converted to a trade as soon as it finds a matching sell/buy order. decides to buy or sell the securities. either to meet his liquidity needs or to reshuffle his holdings in response to changes in his perception about risk and return of the assets. And as an 8 . Just because of this Transaction cycle.

the Stock Exchange acquired a premise in the same street and it was inaugurated in 1899. Funny. They also issue you a check book which you can use to make payments from this account.extension of stock broking. Or use their ATM card to withdraw cash from your stock trading account. All this companies ask you to start account with US $5000 and you can buy and sell stock using these funds. There are other serious players like E*trade. HISTORY OF ONLINE TRADING: Online stock trading is very old concept for big institutions who trade thru private networks owned by Reuter's "Instinet" and a system called "Posit" since 1969. That’s how "WIT Capital" was born which is considered pioneer of this concept. It was made mainstream and household name by a offshoot of Charles Schwab & Co called eSchwab which is used by millions of people in USA. which is done by computers accepting orders from 9 . the "Native Share and Stock Brokers' Association" (which is alternatively known as “The Stock Exchange "). they formally established in Bombay. Thus. In 1887. the brokers who thrived out of Civil War in 1874. In 1895. Lot of NRI's i know play in US stock market even when they come to India for holidays via website of eSchwabe. At the end of the American Civil War. Earlier they had army of brokers on phone with clients executing trade. DATEK online etc. that actually idea was first time used by a company making Beer called "WIT beer" to help its shareholders trade its shares. the business of Online Stock broking/ Online Trading/ E-Broking has emerged. the Stock Exchange at Bombay was consolidated. Today practically every big name brokerage firm offers online stock trading as it reduces their costs. But it becomes internet based for lay men only in late 90s. found a place in a street (now appropriately called as Dalal Street) where they would conveniently assemble and transact business.

These brokers allow their clients to place online orders with the option of talking/ chatting to brokers if advice is needed. the hassle of finding a broker is not easy. online trading has a long way to go. HDFCsec. Some provide quality research. brokers have taken their trading rooms to the Internet. INTERNET TRADING IN INDIA: 10 . Realizing there is untapped market of investors who want to be able to execute their own trades when it suits them.000 crores handled by the BSE and NSE together. other don’t. Full service online brokerage is linked to existing brokerages. 9000-10. With Net trading in securities and rapid consolidation between multiple stock exchanges. With trading turnover at around Rs. Discount online brokers allow you to trade via Internet at reduced rates. and to rest at charge per are some of the online broking sites in India. E. Compared to the Western 10 crores per day from online trading compared to a combined gross turnover of around directly. the international securities marketplace is fast becoming a "global village" through the creation of a universal virtual equity market. Trading shares on BSE/NSE has always been your dream. 5Paisa.Broking .A small beginning: You have some money to dabble with. This firm now offers human access to high net worth accounts. Geojit securities. online trading is still in its infancy in India. Known as online brokers. they allow you to buy and sell shares via Internet. When will you ever find the time? And besides. Tatatdw. Sharekhan. Brokerage rates here are higher. There are 2 types of online trading service: discount brokers and full service online

In India. customized services. market research and news to attract more investors. In the US. This will also require interface with banks to facilitate instant cash debit or credit and the depository system for debit or credit of securities. presently Internet trading can take place through the order routing system. investors had no option but to contact their broker to get real time access to market data. OBJECTIVES OF INTERNET TRADING • Increase transparency in the markets. asset allocation. Now information has become easily accessible to both retail as well as big investors. by elimination of mismatches. • Reduce settlement risks due to open trades. Brokers (now e-brokers) will offer value management or services such as initial public offerings on line. The European on line broking market is expected to be of $8 billions and is likely to raise five fold by 2002. Stock brokers offering on their sites features such as live portfolio manager. to handle growing volumes easily and to support nationwide expansion of market activity. • Provide management information system (MIS). • Introduce flexibility in system. • Enhance market quality through improved liquidity. by increasing quote continuity and market depth. insurance services and enable the investors to take better and wellconsidered decisions. portfolio management. financial planning. 2. The development of broking in India can be categorized in 3 phases: 1. 11 . The Net brings data to the investor on line and net broking enables him to trade on a click. tax planning.In the past. Brokers offering on line broking and relationship management by providing and offering analysis and information to investors during broking and non-broking hours based on their profile and needs. that is. 3. live quotes. which will route client orders to exchanges trading systems for execution of trades on stock exchanges (NSE and BSE). 82 per cent of the deals are done on line.

sugar. some leading brokers formed "The Calcutta Stock Exchange Association". It was merged with the Punjab Stock Exchange Limited. reduction of the systematic risks. steel. through Internet trading three fundamental objectives of securities regulation can be easily achieved.• Besides. On June 1908. the industrial revolution was on the way in India with the Swadeshi Movement. the number of members stood reduced from 100 to 3. due to the First World War. especially in South India where there was a rapid increase in the number of textile mills and many plantation companies were floated. In 1937. when boom faded. creation of a fair and efficient market and. an important stage in industrial advancement under Indian enterprise was reached. many mills originated from Ahmedabad and rapidly forged ahead. these are: Investor protection. After 1880. paper and flour mills and all companies generally enjoyed phenomenal prosperity. the stock market activity improved. a stock exchange was once again organized in Madras Madras Stock Exchange Association (Pvt) Limited.An Umbrella Growth: 12 . In 1920. under the name and style of "The Madras Stock Exchange" with 100 members. and a coal boom between 1904 and 1908. and so it went out of existence. (In 1957 the name was changed to Madras Stock Exchange Limited). Other leading cities in stock market operations: Ahmedabad gained importance next to Bombay with respect to cotton textile industry. As new mills were floated. In the beginning of the twentieth century. Also tea and coal industries were the other major industrial groups in Calcutta. Indian Stock Exchanges . After the Share Mania in 1861-65. and with the inauguration of the Tata Iron and Steel Company Limited in 1907. the then demure city of Madras had the maiden thrill of a stock exchange functioning in its midst. the need for a Stock Exchange at Ahmedabad was realized and in 1894 the brokers formed "The Ahmedabad Share and Stock Brokers' Association".Indian cotton and jute textiles. in the 1870's there was a sharp boom in jute shares. by 1923. which was incorporated in 1936. Lahore Stock Exchange was formed in 1934 and it had a brief life. the jute industry was to Calcutta. In 1935. which was followed by a boom in tea shares in the 1880's and 1890's. What the cotton textile industry was to Bombay and Ahmedabad. However.

It's still a small proportion of the estimated 3 crore Internet users in the country.5 lakhs are unique users. online broking has grown to account for a tenth of the total trading volumes. It gave a sharp boom. those dealing in them found in the stock market as the only outlet for their activities. On account of the restrictive controls on cotton.Delhi Stock and Share Brokers' Association Limited and the Delhi Stocks and Shares Exchange Limited . If the numbers are considered for only the retail segments.The Second World War broke out in 1939. mutual funds and arbitrage traders. domestic institutions. amalgamated into the Delhi Stock Exchange Association Limited.7 lakhs Internet trading accounts registered with the NSE. As of September this year. the situation changed radically. Institutions aren't online customers anyway. when India was fully mobilized as a supply base. Many new associations were constituted for the purpose and Stock Exchanges in all parts of the country were floated. They were anxious to join the trade and numerous others swelled their number.were floated and later in June 1947. RANGE OF PRODUCT AND SERVICES: Market Size: Growth of Online Brokerage market: In five years of its existence in India. in 1943. As more surfers take to trading online.000 crore-6. Almost half of the Rs 5. current estimates suggest that online broking's reach is close to 30 per cent. bullion. Nagpur Stock Exchange Limited (1940) and Hyderabad Stock Exchange Limited (1944) were incorporated. Of the rest of the retail segment. of which roughly 9.000 crore daily market volumes on the NSE are accounted for by non-retail entities such as foreign institutional investors. analysts expect their number to keep doubling every 13 . the growth is starker. seeds and other commodities. The Uttar Pradesh Stock Exchange Limited (1940). there were 11. In Delhi two stock exchanges . But. which was followed by a slump.

That is one of the reasons why more than 60 per cent of Sharekhan’s online trading turnover comes from non-metros. Formation of the National Stock Exchange (NSE): With the liberalization of the Indian economy. etc. director of India bulls offers an example. Trading at NSE can be classified under two broad categories: (a) Wholesale debt market and (b) Capital market. On the basis of the recommendations of high-powered Pherwani Committee. as is the case in some mature Internet markets like South Korea's. treasury bills." Thanks to the new channel. certificate of deposit. "These customers were made to pay higher charges by small brokers. Industrial Credit. "Traders from Ajmer use our online platform. all Insurance Corporations. volumes are growing faster in the non-metros. and Investment Corporation of India. commercial paper.year until 30-40 per cent of India's overall trades are done online. it was found inevitable to lift the Indian stock market trading system on par with the international standards. the National Stock Exchange was incorporated in 1992 by Industrial Development Bank of India. Banga." says Vikash Shankar of Sharekhan. There are two kinds of players in NSE: (a) Trading members and (b) public sector unit bonds. since they weren't aware of the market rates. 14 . It would otherwise have been prohibitively lossmaking to open a branch there. The Internet's effect here has more to do with the bandwidth it has created for both brokers and clients. where transparency is low in offline trading. selected commercial banks and others. Industrial Finance Corporation of India. Wholesale debt market operations are similar to money market operations institutions and corporate bodies enter into high value transactions in financial instruments such as government securities.

which adopts the principle of an order-driven market. Delays in communication. • Unless stock markets provide professionalized service. small investors and foreign investors will not be interested in capital market operations. They are as follows: • • NSE brings an integrated stock market trading network across the nation. Why people trust NSE? Unbiased: The National Stock Exchange of India (NSEIL) has been trusted by the securities markets for its unbiased independence and professionalism. Investors can trade at the same price from anywhere in the country since inter-market operations are streamlined coupled with the countrywide access to the securities. And capital market being one of the major sources of long-term finance for industrial projects. late payments and the malpractices prevailing in the traditional trading mechanism can be done away with greater operational efficiency and informational transparency in the stock market operations. The prices at which the buyer and seller are willing to transact will appear on the screen. Participants include trading members and large players like banks who take direct settlement responsibility. Trading at NSE takes place through a fully automated screen-based trading mechanism.Recognized members of NSE are called trading members who trade on behalf of themselves and their clients. The function of 15 . When the prices match the transaction will be completed and a confirmation slip will be printed at the office of the trading member. since they are linked through a communication network. In this regard NSE gains vital importance in the Indian capital market system. NSE has several advantages over the traditional trading exchanges. Trading members can stay at their offices and execute the trading. with the support of total computerized network. India cannot afford to damage the capital market path.

The technique involves generating multiple data sets based on the rates polled with a dynamically determined number of iterations. Transparent: The reference rate is released to all the market participants simultaneously through various media.forecasting has become more meaningful as the information comes from a source. making it transparent with the aspiration of the market. identification of outliers. Reliable: The high level of co-relation between actual deals and the reference rate gives an indication of its reliability. 16 . The bootstrapping technique guards against the possibility of cartelization and of extreme observations influencing the mean Scientifically Computed: The methodology of "Polling" with "Bootstrapping" is scientific and the values are generated through a system that has been extensively tested. To derive a true representative benchmark for the market NSE ensures that trimming at any point does not exclude more than 20% of the observation for the bid and for the ask rates. Ensuing transparency helps the market participants to judge the market mood and the probable rate one is likely to encounter in the market. trimming the data set of its extreme values and computation of the mean and its standard deviation. This information is useful not only to the banks but also to the issuers and investors. Market Representation: NSE-MIBID/MIBOR is based on rates polled by NSE from a representative panel of 31 banks/institutions/primary dealers. Excessive trimming may lead to loss of information whereas no trimming may lead to excessive influence of the extreme values. Elimination of Noise: The trimming procedure is vulnerable to market manipulation of the rates due to the amount of sampling noise. which is not only reliable but has no vested interest of its own in the market movements.

depository – was launched on Feb 8. The firm’s online trading and investment site . Usage: The NSE-MIBID/MIBOR rate is used as a bench mark rate for majority of deals struck for Interest Rate Swaps.www. the site has a registered base of over one lakh customers. is one of the leading retail stock broking house of SSKI Group which is running successfully since 1922 in the country. which has over eight decades of experience in the stock broking business. The site gives access to superior content and transaction facility to retail customers across the country. investor friendly language and high quality research.Consistency: The Exchange ensures that everyday the NSE-MIBID/MIBOR along with the respective standard deviations are disseminated to the market at 0955 (IST) for overnight rate and at 1215 (IST) for 14 day. Forward Rate Agreements. Known for its jargon-free. Company Profile Sharekhan Ltd. It is the retail broking arm of the Mumbai-based SSKI Group. 1 month and 3 month rates. 2000. investment advice etc. Sharekhan offers its customers a wide range of equity related services including trade execution on BSE. online trading. NSE. Floating Rate Debentures and Term Deposits. Derivatives. The content-rich and research oriented portal has stood out among its contemporaries because of its 17 .sharekhan.

Cambridge Technologies. This was for the first time that a netbased trading station of this caliber was offered to the traders. Some of the clients include BPL Cellular Holding. sector tapped etc. Spider Software Pvt Ltd. Oracle. Essar. In the last six months Speed Trade has become a de facto standard for the Day Trading community over the net. On April 17. UK and US. To build its trading engine and content. Foreign Institutional Investors generate about 65% of the organization’s revenue. Hutchison. SSKI holds a sizeable portion of the market in each of these segments. The Morakhiya family holds a majority stake in the company. Vignette. With a legacy of more than 80 years in the stock markets.steadfast dedication to offering customers best-of-breed technology and superior market information. PROFILE OF THE COMPANY : Name of the company Year of Establishment : Sharekhan ltd. The Corporate Finance section has a list of very prestigious clients and has many ‘firsts’ to its credit. The company has used some of the best-known names in the IT industry. with a daily turnover of over US$ 2 million. It has 60 institutional clients spread over India. and Shopper’s Stop. Verisign Financial Technologies India Ltd. 2002 Sharekhan launched Speed Trade. in terms of the size of deal. like Sun Microsystems. Far East. Sharekhan has always believed in investing in technology to build its business. The objective has been to let customers make informed decisions and to simplify the process of investing in stocks. Intel & Carlyle are the other investors. Sharekhan’s ground network includes over 331 centers in 137 cities in India which provide a host of trading related services. Presently SSKI is one of the leading players in institutional broking and corporate finance activities. Microsoft. Gujarat Pipavav. The group has placed over US$ 1 billion in private equity deals. : 1925 18 . the SSKI group ventured into institutional broking and corporate finance 18 years ago. SSKI’s institutional broking arm accounts for 7% of the market for Foreign Institutional portfolio investment and 5% of all Domestic Institutional portfolio investment in the country. Planetasia. HSBC. a net-based executable application that emulates the broker terminals along with host of other information relevant to the Day Traders. Nexgenix.

“Awaaz customers Award 2005”. HUJl.00. Pioneers Winners of “Best Financial Website” award. January 2004 edition. India’s most preferred brokers within 5 years.sharekhan. Most preferred financial destination amongst online broking customers. Infosys. INDIA.  Awarded  ‘Top Domestic Brokerage House’ four times by Euro money and Asia money. Online Services and Technical Research. etc by ‘Business Today’. : Over 3500 : www. Nature of Business Services Number of Employees Website Slogan ACHIEVEMENTS OF SHAREKHAN:   Rated among the top 20 wired companies along with Reliance. Future Plans:  2.000 plus retail customers being serviced through centralized call centers/ web solutions. of online trading in India amongst the top 3 online trading websites from India.400013 : Service Provider : Depository Services.Maharashtra. 19 .Headquarter : ShareKhan SSKI A-206 Phoenix House Phoenix Mills Compound Lower Parel Mumbai .com : Your Guide to The Financial Jungle.

Get everything you need at a Sharekhan outlet! All you have to do is walk into any of our 640 share shops across 280 cities in India to get a host of trading related services . Vision : To be the best retail brokering Brand in the retail business of stock market. 1 player in online business • Largest network of branded broking outlets in the country serving more than 7. Mission : To educate and empower the individual investor to make better investment decisions through quality advice and superior service. 20 . Sharekhan is infact• Among the top 3 branded retail service providers • No.  250 independent investment managers/ franchisee servicing 50.000 highly valued clients.  New initiatives Portfolio management Services and commodities trading.our friendly customer service staff will also help you with any accouts related queries you may have.00.000 clients. Branches / Semi branches servicing affluent / aggressive traders through high skill financial advisor.

One can get access to its powerful online trading tools that will help him take complete control over his investment in shares. SSKI won the 'India's Best Broking House for 2004 ' award. In the Asia Money broker's poll held recently. 21 .A Sharekhan outlet offers the following services: Online BSE and NSE executions (through BOLT & NEAT terminals)  Free access to investment advice from Sharekhan's Research team  Sharekhan ValueLine (a monthly publication with reviews of recommendations. stocks to watch out for etc)  Daily research reports and market review (High Noon & Eagle Eye)  Pre-market Report (Morning Cuppa)  Daily trading calls based on Technical Analysis  Cool trading products (Daring Derivatives and Market Strategy)  Personalised Advice  Live Market Information  Depository Services: Demat & Remat Transactions  Derivatives Trading (Futures and Options)  Commodities Trading  IPOs & Mutual Funds Distribution  Internet-based Online Trading: SpeedTrade  REASON TO CHOOSE SHAREKHAN LIMITED Experience : SSKI has more than eight decades of trust and credibility in the Indian stock market. it has been providing institutionallevel research and broking services to individual investors. Ever since it launched Sharekhan as its retail broking division in February 2000. Technology : With its online trading account one can buy and sell shares in an instant from any PC with an internet connection.

demat and other queries.Accessibility : Sharekhan provides ADVICE. email or live chat on www. SSKI Group Companies SSKI Investor Services Ltd (Share khan) 22 . printed reports and SMS on their mobile phone. Customer Service : Sharekhan limited’s customer service team will assist one for any help that one may require relating to transactions. TOOLS AND EXECUTION services for investors. billing. Knowledge : In a business where the right information at the right time can translate into direct profits. Investment Advice : Sharekhan has dedicated research teams of more than 30 people for fundamental and technical Convenience : One can call its Dial-N-Trade number to get investment advice and execute his transactions. one can get access to a wide range of information on Sharekhan limited’s content-rich portal. Sharekhan ltd. Its customer service can be contacted via a toll-free number. These services are accessible through its centers across the country over the internet (through the website www. One can also get a useful set of knowledge-based tools that will empower him to take informed as well as over the Voice Tool. EDUCATION. have a dedicated call-centre to provide this service via a Toll Free Number 1800-22-7500 & 1800-22-7050 from anywhere in India. online chat. Its analysts constantly track the pulse of the market and provide timely investment advice to its clients in the form of daily research emails.

 Archfund Properties Pvt Ltd. SHAREKHAN LIMITED’S MANAGEMENT TEAM: Mr. more effective and affordable services to retail investors. Thus India’s first retail-focused stockbroking house was established in 1925.  Share khan Commodities Pvt Ltd. Mr. Under his leadership.S. He ventured into stock trading with an intention to raise capital for his own independent enterprise. Dinesh Murikya – Owner of the company: The Sharekhan Group of Companies was brought to life by Mr. Sharekhan became the first broking house to embrace new technology for faster.  I dream Production UK Pvt Ltd. Kantilal Ishwarlal Securities  SSKI Corporate Finance  I dream Productions  Palm spring estates Pvt Ltd. Dinesh Murikya. he recognised the opportunity offered by the stock market to serve individual investors.  Fin flow Investment Pvt Ltd. However. Tarun Shah – Chief Executive Officer (CEO) of the company: 23 . S.

Tarun Shah started his professional life in sales and marketing in a chemicals company. In 1987.A science graduate from St. To ensure that SSKI’s foray into retail stock broking business through Sharekhan meets with the same success every other SSKI venture has. The capital markets at that time was undergoing a sea change in its character and SSKI under the vision and guidance of Shripal Morakhia and the commitment and hardwork of Mr. Shah was able to change and adopt the new business practices to achieve significant growth in a competitive environment. Mumbai. he joined SSKI. Mr. Mr. Shankar Vailaya heads the operations. He is responsible for settlements. 24 . Accepting new challenges is a way of life for Mr. a brokerage firm with over five decades of legendary service to its credit. His hands on approach and rigorous experience in sales led him to higher challenges that the capital markets provided. finance and legal functions. Shankar Vailaya – Director (Operations) of the company: A graduate in commerce from the University of Mangalore and an Associate of The Member of the Institute of Chartered Accountants of India. depository operations. Tarun Shah. Mr. Mr. risk and compliance and regulatory & other legal commitments and Treasury. Tarun Shah moved in to spearhead this new effort as CEO of the Sharekhan. Xavier’s College.

A year later he took over the reigns of the online business at Sharekhan. Jaideep worked with ICICI for 8 years where his work spanned a gamut of functions. Mr.Tech from IIT (Kanpur) and his PGDM from IIM Kolkata. which included project finance. Ltd. are as follows: • Equity and derivatives trading 25 . investments etc. ➢ Pathik Gandotra ➢ Rishi Kohli ➢ Nikhil Vora : Head of Research : Vice President of Equity Derivatives : Vice President of Research PRODUCTS LIMITED : AND SERVICES OF SHAREKHAN The different types of products and services offered by Sharekhan Ltd. At present Jaideep’s responsibilities include spearheading Sharekhan’s online foray and overall customer acquisition effort. Jaideep Arora – Director (Products & Technology) of the company: Jaideep Arora. During his tenure there he set up and headed the ‘Institutional Equity Brokerage Desk’ at ICICI Securities & Finance Co. Jaideep joined Sharekhan in June 2000 as Head of Product Development. equity sales and brokerage. completed his B.Shankar has managed broking operations through the most turbulent times of the post securities scam period in 1992 and has managed to steer clear of a flurry of bad papers in the market during 1994-95.

• Depository services • Online services • Commodities trading • Dial-n-trade • Portfolio management • Share shops • Fundamental research • Technical research FINANCIAL PRODUTS AVAILABLE AT SHAREKHAN: 26 .

C. .O. Country Head Cluster Head Regional Head SERVICES: Branch Head Always wanted help on what the stock market is all about? Been wondering about how all this works? Well..... you don't need to fret any more .the City Sales Sharekhan FirstStep is a Manager program designed especially for those who are brand new new to investing in shares...E.…2… ……3…….. All you have to do is open a Sharekhan FirstStep Dealer account and we'll guide you through the investing process.. ……4…. 27 Trainee . Hierarchy of Sharekhan: Sales Executives ……1.

SWOT ANALYSIS Strengths: 28 .

• SSKI the parent company of Share Khan has more than eight decades of trust and credibility in the Indian stock market. Weakness: • Localized presence due to insufficient investments for country wide expansion. 29 .• It is a pioneer in online trading with a turn over of Rs. Opportunities: • With the booming capital market it can successfully launch new services and raise its client’s base. • Lack of awareness among customers because of non-aggressive promotional strategies (print media. etc).com. 250 share shops in 130 cities and a call-center based Dial-n-Trade facility • Share Khan has dedicated research teams for fundamental and technical research. • Lesser emphasis on customer retention. • Focuses more on HNIs than retail investors which results in meager market-share as compared to close competitors. Which constantly track the pulse of the market and provide timely investment advice free of cost to its clients which has a strike rate of 70-80%. newspapers.400crores and more than 800 peoples working in the organization.sharekhan. In the Asian Money Broker’s poll SSKI won the “India’s best broking house for 2004” award. • Share Khan provides multi-channel access to all its customers through a strong online presence with www.

• Lack of sufficient branch-offices for speedy delivery of services. More and more players are venturing into this domain which can further reduce the earnings of Share Khan. • 30 . • Other players are providing margin funds to investors on easy terms where as there is no such facility in share khan. electronic media. • As interest on fixed deposits with post office and banks are all time low. • Abolition of long term capital gain tax on shares and reduction in short term capital gain is making stock market as hot destination for investment among small investors.• It can easily tap the retail investors with small saving through promotional channels like print media. Threats: • Aggressive promotional strategies by close competitors may hamper Share Khan’s acceptance by new clients. etc. • Increasing usage of internet through broadband connectivity may boost a whole new breed of investors for trading in securities. more and more small investors are entering into stock market.

DISCUSSION ON TRAINING Student’s work profile(role and responsibilities) : I worked there with SHAREKHAN LTD. both for the company as well as for the customer. This profile offers me to understand the need of customer and provide them the best deal possible with maximization of the profit. So far fulfillment of the targets one needs to: • Capitalize on the old and loyal clientage which can be building slowly by advising people in the best possible way. The most important aspect for the role of trainee is trust. • Generating new leads through various activities. with a profile of sales trainee. Generation of leads : 31 .

The corporate were the most difficult and most temping to get the business from. • Voice and accent plays a major role.Since I was new in the field so I had to start from scratch and generate new leads to sustain in the market. I often got success and generated many leads through it but it also landed me in awkward position where the customer were in different mood and made us hear words for which a marketer should be always prepared to hear. as the customer may in 32 . To get awareness of the every product I attended diversified calls. for cold calling the quality and accent remains a very important criterion. After I became known to the market and procedure I started attending calls alone only. After the third week my performance also improved and I was able to get close to the targets. though it looked difficult to achieve in the beginning. after getting the product knowledge in the first week at the branch I was also allotted distributor to work with. It took me one one day to crack Hi-tech Gears. Cold calling is one of the trusted ways of getting to the customers without meeting them. This activity gives me mixed result. At SHAREKHAN LTD. Although the rate of conversion remained very less. Corporate calls always remained more difficult to crack with respect to retail sector. This helped me to implement cross selling to get better results. In the initial phase I was accompanied by more experienced staff. LIMITATIONS: Cold Calling: 1. • The right time to call a customer cannot be decided.

33 .a different mood at the time of calling. we need to have: • Good Communication Skills (Voice quality is clear and articulate) • Persistent and able to bounce back from rejection • Good organizational skills. While making cold calls. Corporate: • Time consuming • Contacts with higher authorities play a major role Description of live experience : I was supposed to use the database provided by the company to make cold calls or by directly meeting people to get new leads. • Time consuming • Less success rate 2.

While talking to customers. If they agree to it then either we send across the agents to close the deal or close it themselves. Whether they want to go for investment purpose or insurance or both. There's hardly a sales executive who is not aware of the 80/20 rule”. 34 . friendliness) • Flexibility: can adapt to different types of clients and new situations. Suggest them the plan that best suits them.• Ability to project a telephone personality (Enthusiasm. “Eighty percent of our business comes from 20 percent of our customers" is a frequent statement at any sales convention. I analyze their needs. Using a good database is very essential.

People do not want insurance products. Lack of knowledge and less awareness about demat account. 35 . Misguidance by agents. • • • • Past experience. word of mouth. People fear that Sharekhan Being a Private company and a new entrant may be able to sustain or not.Problems faced while selling products: • • Customer dissatisfied with the services.

• People risk appetite is very low. so they are afraid of mutual fund as well. 36 .

makes pledging/hypothecation of shares easier. Why demat? The demat account reduces brokerage charges. avoids confusion in the ownership title of securities. has allowed trades of up to 500 shares to be settled in physical form. enables quick ownership of securities on settlement resulting in increased liquidity. As of April 2006. The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares. the Securities and Exchange Board of India (SEBI). sell and transact shares without the endless paperwork and delays. Is a demat account a must? Now a day. and the deadline for submission of PAN details to the depository lapsed on January 2007. nobody wants physical shares any more. So a demat account is a must for trading and investing. The dematerialized account is used to avoid holding physical shares: the shares are bought and sold through a stock broker. and 37 . is a type of banking account which dematerializes paper-based physical stock shares. Although the market regulator. In India. the abbreviation for dematerialized account. it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN). practically all trades have to be settled in dematerialized form. secure and convenient. a demat account. It is also safe. This account is popular in India.Share khan Demat Accounts Overview of Demat Account : Demat account allows you to buy.

and obtain quick receipt of such benefits as stock splits and bonuses.provides easy receipt of public issue allotments. counterfeiting and loss due to fire.5 per cent payable on physical shares). avoid filling up of transfer deeds. Further. it eliminates risks associated with forgery. theft or mutilation. postal delays and loss of certificates in transit. Why DEMAT a/c likes a BANK a/c? 38 . What is dematerialization? Dematerialization is the process by which physical certificates of an investor are converted to an equivalent number of securities in electronic form and credited into the investor’s account with his/her DP. It also helps you avoid bad deliveries caused by signature mismatch. Demat account holders can also avoid stamp duty (as against 0.

2005. so you don’t have to possess any physical certificate that you own these shares. So it just like a bank a/c where actual money replaced by shares. Besides. DP should provide the investor with a copy of the agreement and schedule of charges for their future reference. provided the BO Account/s at 39 . The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI. make cheque payments etc. All these will show in you’re a/c. the investor has to sign an agreement with DP in a depository prescribed standard format. All applicants should carry original documents for verification by an authorized official of the depository participant. SEBI has vide circular dated November 09. which is also called BO ID (Beneficiary Owner Identification number). 2006. you need to open a demat a/c if you want to buy or sell stocks. no charges shall be levied by a depository on DP and consequently. transaction charges for credit of securities.Just as you have to open an a/c with a bank if you want to save your money. Further. 2005 advised that with effect from January 09. 2006. The DP will open the account in the system and give an account number. The DP may revise the charges by giving 30 days notice in advance. by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository. 200 of IBM and 120 of TCS shares. They all are held electronically in you’re a/c. Steps involved in opening a demat account : First an investor has to approach a DP and fill up an account opening form. SEBI has rationalized the cost structure for dematerialization by removing account opening charges. under his signature. which details rights and duties of investor and DP. Example : let’s say your portfolio has 100 of SATYAM. production of PAN card in original at the time of opening of account has been made mandatory effective from April 01. Further. and custody charges vide circular dated January 28.

the BO Account at transferee DP should also be a joint account in the same sequence of ownership. Reduction in transaction cost. In case the BO Account at transferor DP is a joint account.e. No stamp duty on transfer of securities(0. 3. Reduction in paper work. identical in all respects. You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically. i. Elimination of risks associated with physical certificates such as bad delivery. even one share can be sold. 2. fake securities . No odd lot problem . No minimum balance is required to be maintained in a depository account. 40    . theft etc. Rights: 1. You can open more than one depository account in the same name with single DP/ multiple DPs.5 % on physical shares). delays . immediate transfer of securities. DEMAT Benefits?     A safe and convenient way to hold securities.transferee DP and at transferor DP are one and the same.

Depository participant submit the certificates to the registrar to the issuer company. SEBI registered depository’s :NSDL :. registrar updates accounts and informs depository of the completion of dematerialization. 5.Central depository services limited Minimum net worth required for a depository is 100 crores 41 . 3. Registrar confirms the dematerialization request from depository. 6. Holding investment in equity and debt instruments in a single account. Surrender the certificates of physical shares for dematerialization to your depository participants. 7. Depository participant updates demat a/c of the investor. Depository updates its accounts and informs the depository participant.National securities depository limited CDSL :.etc. Depository participant intimates depository of the request through the system. It also provides services related to transactions in securities. 2. 4. DEMAT Conversion :1. After dematerializing the certificates. What is a Depository? A depository is an organisation which holds securities of investors in electronic form at the request of the investors through a registered Depository Participant.  Nomination facility.

Transfer of ownership of securities is done through simple account transfers. securities are held in depository accounts. DEPOSITORY PARTICIPANTS: A Depository Participant (DP) is described as an agent of the depository. which is more or less similar to holding funds in bank accounts. the cost of transacting in a depository environment is considerably lower as compared to transacting in certificates. a DP can offer depository-related services only after obtaining a certificate of registration from SEBI. If a stockbroker seeks to act as a DP in more than one depository.NSDL: Although India had a vibrant capital market. Using innovative and flexible technology systems. which is more than a century old. for granting them a certificate of registration to act as DPs. NSDL aims at ensuring the safety and soundness of Indian marketplaces by developing settlement solutions that increase efficiency. This method does away with all the risks and hassles normally associated with paperwork. The enactment of Depositories Act in August 1996 paved the way for establishment of NSDL.50 lakh for stockbrokers. At NSDL. They are the intermediaries between the depository and the investors. In a strictly legal sense. This depository promoted by institutions of national stature responsible for economic development of the country has since established a national infrastructure of international standard that handles most of the trading and settlement in dematerialized form in Indian capital market. the paper-based settlement of trades caused substantial problems like bad delivery and delayed transfer of title till recently. a DP is an entity that is registered as such with SEBI under the provisions of the SEBI Act. NSDL works to support the investors and brokers in the capital market of the country. we play a quiet but central role in developing products and services that will continue to nurture the growing needs of the financial services industry. The relationship between the DPs and the depository is governed by an agreement made between the two under the Depositories Act. 1996 prescribe a minimum net worth of Rs. As per the provisions of this Act. SEBI (D&P) Regulations. No minimum net worth criterion has been prescribed for 42 . he should comply with the specified net worth criterion separately for each such depository. R&T agents and non-banking finance companies (NBFC). the first depository in India. minimize risk and reduce costs. Consequently. In the depository system.

the collateral security offered and the trading features. depositories can fix a higher net worth criterion for their DPs. etc • Debentures • Bonds • Preference Share • Equity Shares • Government securities • Capital Market Processes • Initial Public Offering (IPO) • Private Placement • Preferential Offer/Rights Issue • Private Placement Benefits of Depository System: In the depository system. NSDL requires a minimum net worth of Rs. Instruments : The changes in the regulatory framework of the capital market and fiscal policies have also resulted in newer kinds of financial instruments (securities) being introduced in the market. a lot of financial innovation by companies who are now permitted to undertake treasury operations has resulted in newer kinds of instruments . the interest rate.all of which can be traded – being introduced. Also. The variations in all these instruments depend on the tenure. the nature of security. However.other categories of DPs.50 lakh prescribed by SEBI (D&P) Regulations. the ownership and transfer of securities takes place 43 .100 lakh to be eligible to become a DP as against Rs.

etc.e. they cannot be held "under objection". This process usually takes around three to four months and is rarely completed within the statutory framework of two months thus exposing the investor to opportunity cost of delay in transfer and to risk of loss in transit. At the outset. · Immediate transfer and registration of Securities In the depository environment. he becomes the legal owner of the securities. like: · Elimination of bad deliveries In the depository environment. 44 . once holdings of an investor are dematerialized. mutilation of certificates. Having purchased securities in the physical environment. This waiver extends to equity shares. · No stamp duty For transfer of any kind of securities in the means of electronic book entries. In a depository environment good money certainly begets good quality of assets. NSDL provides numerous direct and indirect benefits. the question of bad delivery does not arise i. To overcome this. In the physical environment. debt instruments and units of mutual funds. There is no further need to send it to the company's registrar for registration. thus exposing the investor to the cost of obtaining duplicate certificates and advertisements. the investor has to send it to the company's registrar so that the change of ownership can be registered. loss of certificates during movements through and from the registrars. · Elimination of all risks associated with physical certificates Dealing in physical securities have associated security risks of theft of stocks. this system rids the capital market of the dangers related to handling of paper. buyer was required to take the risk of transfer and face uncertainty of the quality of assets purchased. once the securities are credited to the investors account on pay out. This problem does not arise in the depository environment.

This will enable faster turnover of stock and more liquidity with the investor. bonus. etc. However. if the investors miss a book closure the securities are not good for delivery and the investor would also stand to loose his corporate entitlements. thereby ensuring faster disbursement and avoiding risk of loss of certificates in transit. not to register the change of ownership. the settlement of trades will be on the 2nd working day from the trade day. Reduction in brokerage by many brokers for trading in dematerialized securities · Brokers provide this benefit to investors as dealing in dematerialized securities reduces their back office cost of handling paper and also eliminates the risk of being the introducing broker.the normally accepted practice is to hold the securities in street names i.e.e. 45 . · NSDL provides for direct credit of non-cash corporate entitlements to an investors account. · Faster settlement cycle The exclusive demat segments follow rolling settlement cycle of T+2 i. leading to better controls. Faster disbursement of non-cash corporate benefits like rights. · Reduction in handling of huge volumes of paper · Periodic status reports to investors on their holdings and transactions.

Investors have to only inform their DP with all relevant documents and the required changes are effected in the database of all the companies. etc In case of change of address or transmission of demat shares. 46 .· Elimination of problems related to change of address of investor. · Ease in portfolio monitoring Since statement of account gives a consolidated position of investments in all instruments. investors are saved from undergoing the entire change procedure with each company or registrar. where the investor is a registered holder of securities. Elimination of problems related to selling securities on behalf of a minor · A natural guardian is not required to take court approval for selling demat securities on behalf of a minor. transmission.

This account comes with the following features: a. Real-time portfolio tracking with price alerts and Instant credit & transfer.sharekhan.TYPES OF ACCOUNT IN SHAREKHAN LIMITED : Sharekhan offers two types of trading account for its clients : ➢ Classic Account (which include a feature known as Fast Trade Advanced Classic Account for the online users) and ➢ Trade Tiger Account CLASSIC ACCOUNT : This is a User Friendly Product which allows the client to trade through website www. Online trading account for investing in Equities and Derivatives 47 . Integrated Banking. Demat and digital contracts. This account allow investors to buy and sell stocks online along with the following features like multiple watch and is suitable for the retail investor who is risk-averse and hence prefers to invest in stocks or who does not trade too frequently.

get the trusted. professional advice of Sharekhan limited’s Tele Brokers V. Automatic funds transfer with phone banking facilities (for Citibank and HDFC bank customers) III. Instant order Execution and Confirmation. IPO investments. TRADE TIGER ACCOUNT: This is an internet-based software application.30 am c. Integration of: Online Trading + Demat Account + Cash to Margin. which enables one to buy and sell in an instant.b. Single screen trading terminal for NSE Cash. Simple and Secure Interactive Voice Response based system for authentication IV.00 am and 9. e. d. It is ideal for active traders and jobbers who transact frequently during day’s session to capitalize on intra-day price movement. After hours order placement facility between 8. Instant cash transfer facility against purchase & sale of shares. b. NSE F&O & BSE.Two dedicated numbers(1800-22-7500 and 39707500) for placing the orders using cell phones or landline phones II. g. Single screen interface for cash and derivatives. Free trading through Phone (Dial-n-Trade): I. f. This account comes with the following features: a. 48 . Instant order and trade confirmations by e-mail.

Back-up facility to place trades on Direct Phone lines.10% Delivery – 0. d. i. Alerts and reminders.50% BROKARAGE: 49 .c. Live market debts. Technical Studies.50% Trade Tiger Account Nil Intra – day – 0.10% Delivery – 0.) g. Real-time streaming quotes. CHARGE STRUCTURE : Fee structure for General Individual: Charges Account Opening Brokerage Classic Account Nil Intra – day – 0. Multiple Charting. Hot keys similar to broker’s terminal. f. j. highest value etc. e. h. Market summary (Cost traded scrip. tic-by-tic charts.

The day you buy the share and the next two days after that day is called as Delivery.It is the charge taken by the guiding company for helping you in buying and selling your shares. DELIVERY: It is the three day transaction. There are different charges for Intraday and Delivery. T+2 = Today + 2 days Depository Charges: Account Opening Charges Annual Maintenance Charges Nil 1st Year Nil 2nd Year 415/- 50 . It includes thre days. INTRADAY: The day to day buying and selling or daily transactions are called as Intraday. You have to buy or sell the shares within the day only. If you are buying any share then you have to sell it within three days including the buying day.

a) 2000/- Cash Futures and Options Futures Options 2% or Rs.If a customer invests Rs.07 0.05 0.PREPAID ACCOUNT: There are three types of Prepaid account are provided to the customers accordingly they make transactions more and more. Example :. whichever is higher 6000/18000/- Intra-day – 0.04 EXPOSURE: Sharekhan also helps their customers by providing them a Four time Exposure. 51 . within 5 days the customer have to pay back the amount otherwisw they will sell your shares.20% 0.50.07% (Single Side) Delivery – 0. Scheme of Prepaid Brokerage : Prepaid Brokerage (p.05% Delivery – 0. All Prepaid accounts are valid for One year only. whichever is higher 1% or Rs. then he will get a exposure of 4 times of Rs.5% or Rs. 20000 that means Rs. whichever is higher 1. 20000 * 4 = Rs.40% Intra-day – 0.04% Delivery – 0.75. But yes.25% Intra-day – 0. 20000. But only for Five days. If you make any frod .90. they will sell the loss amking shares first. 100000. then also you may face the sane problem.

com to know about their products and services. After that the executives of the respective branches contact the prospective clients over phone or through email and give them information regarding the various types of accounts and the documents they need to open an account and then fix appointment with the 52 . One can also visit the site www. Sharekhan has a huge network all over India (640 centers in 280 cities). a. he can call on 022-66621111  One can visit any one of Sharekhan Limited’s nearest branches. One can send them an email at info@sharekhan. investor has to open an account. city he lives in. HOW TO OPEN AN ACCOUNT WITH SHARE KHAN LIMITED ? For online trading with Sharekhan Ltd.:  One need to call them at phone number provided below and asks that he want to open an account with them.    These information are compiled in the headquarter of the company that is in Mumbai from where it is distributed through out the country’s branches in the form of leads on the basis of cities and nearest share shops.. phone number. Or If one stays in Mumbai. his nearest Sharekhan” link to find out the nearest branch. shop and his preferences regarding the type of account he wants. pin code of the city. his email address. One can call on the Toll Free Number: 1-800-22-7500 to speak to a Customer Service executive b. It is like an Overdraft which you have to return within 5 and click on the option “Open an Account” to fill a small query form which will ask the individual to give details regarding his name.sharekhan.But Exposure always helps the customer to invest more and more in profit making scripts. One can also log on to “http://sharekhan. Following are the ways to open an account with Sharekhan Ltd.

which contains the clients’ Trading ID and Trading Password. Ration Card d. After the accounts are activated. one needs to provide with the following documents in order to open an account with Sharekhan Limited.:   Photocopy of the clients’ PAN Card which should be duly attached Photo copy of any of the following documents duly attached which will serve as correspondence address proof: a. As soon as the clients receive the Welcome Kit. h. is scrutinized in the branch and then it is sent to Mumbai for further processing where after a few days the clients’ account are generated and activated. Voter’s ID Card c. Passport (valid) b.prospective clients to give them demonstration and making them undergo the formalities to open the account. Driving License (valid) e. a Welcome Kit is dispatched from Mumbai to the clients’ address mentioned in the documents provided by them. i. Electricity Bill (should be latest and should be in the name of the client) f. they can start trading and investing in shares. After that the forms that has collected from the clients. Saving Bank Statement** (should be latest)  Two cheques drawn in favour of Sharkhan Limited. Lease or Rent Agreement. Apart from two passport size photographs. one for the Account 53 . j. Telephone Bill (should be latest and should be in the name of the client) Flat Maintenance Bill (should be latest and should be in the name of the client) Insurance Policy (should be latest and should be in the name of the client) g.

5000).Opening Fees and the other for the Margin Money (the minimum margin money is Rs. ** A cancelled cheque should be given by the client if he provides Saving Bank Statement as a proof for correspondence address. NOTE: Only Saving Bank Account cheques are accepted for the purpose of Opening an account. Generally the process of opening an account follows the following steps: LEAD MANAGEMENT SYSTEM (LMS) / REFERENCES CONTACT THE PERSON OVER PHONE OR THROUGH EMAIL FIXING AN APPOINTMENT WITH THE PERSON YES GIVING DEMONSTRATION NO DOCUMENTATION FILLING UP THE FORM SUBMISSION OF THE FORM 54 .

LOGIN OF THE FORM SENDING ACCOUNT OPENING KIT TO THE CLIENT Sharekhan Demat Account Services : Sharekhan – Transacting and investing simplified. offshore investments mutual funds.and transact through Sharekhan. IPO’s offshore investments or prefer to invest in mutual funds. Whether you wish to transact in equity. As an Introductory offer. 750/. life & general insurance products or avail money transfer and money changing services. • Its convenient You can access Sharekhan’s services through 55 . we invite you to pay a flat fee of just Rs. general insurance. equity & commodity derivatives. you can transact in equity. Get ready to change the way you transact and invest in financial products and services. • Its offers single – Through Sharekhan’s associates. you can do it all through Angel. amongst others. money changing and credit cards. money transfer. Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window. IPO’s life insurance. equity and commodities derivatives. TRADING Benefits of having an Sharekhan account: • It’s cost effective You pay comparatively lower transaction fees.

com . in the personal finance section • Risk Analyzer for analysis of your risk profile • Asset allocators to build an appropriate investment portfolio • Innovative use of technology for facilitating The benefits:Benefits of Demat Account • A safe and convenient way to hold securities. 56 .added services at www. etc. including views of external experts with an enviable track record • Live news updates from Reuters and Dow Jones • CEO’s / expert views on the economy and financial markets • Tools that help you plan your investments. retirement.sharekhan. This number works as a dynamics password to keep your account extra safe. • Immediate transfer of securities. Its Safe your account is safeguarded with a unique security number that changes every 32 seconds. you get • Reliable research. It provide you value.•The internet •Transaction kiosks •The phone (call & transact) •Our all – India network of associates on an assisted trade. tax.

thefts etc. even one share can be sold. delays.. • No odd lot problem. arising out of • Holding investments in equity and debt instruments in a single account. • Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately. • Nomination facility. • Automatic credit into demat bonus/split/consolidation/merger etc. • Elimination of risks associated with physical certificates such as bad delivery. physical settlement is virtually not taking place for the apprehension of bad delivery on account of mismatch of signatures. • Reduction in paperwork involved in transfer of securities.• No stamp duty on transfer of securities. account of shares. fake certificates. Although.  57 . • Reduction in transaction cost. forgery of signatures. trades up to 500 shares can be settled in physical form. Benefit For Investors Demat account has become a necessity for all categories of investors for the following reasons/ benefits:  SEBI has made it compulsory for trades in almost all scrip’s to be settled in  Demat mode. fake securities. • Transmission of securities is done by DP eliminating Correspondence with companies. etc.

You will need to open separate accounts for every different 58 . charges.  Change of name. address. paperwork and signing of multiple transfer forms is done away with. thefts. 2. It facilitates taking advances against securities on low margin/low interest. Therefore.It is a safe and convenient way to hold securities compared to holding securities  in physical form. Each share is a market lot for the purpose of transactions .so no odd lot  problem.  It eliminates delays.. other conveniences. No stamp duty is levied on transfer of securities held in Demat form. You may choose your DP based on your evaluation of their reputation. .can be affected across companies by one single instruction to the DP. etc. Points To Remember 1.  Instantaneous transfer of securities enhances liquidity. registration of power of attorney. etc. Any number of securities can be transferred/delivered with one delivery order. service standards. interceptions and subsequent misuse of certificates. Open depository account with the same holding pattern as there on existing physical securities. deletion of  deceased's name.

In case of any difficulties. For selling the securities of the minor. the account should be opened in the name of the Karta. one account in name of X as first holder & Y as second holder is sufficient. 59 . Whereas. The list is available with your DP. you will need to open two accounts. the depository account should be opened in the name of the minor and the guardian’s name should be mentioned.combination of holding pattern. 4. In case of a minor. the account should be opened in the name of the partner(s). contact your DP. 7. Account opening procedure should typically take 2-5 days. 9. one in the name of X as first holder & Y as second holder and the second in the name of Y as first holder and X as second holder. 5. 8. The guardian will sign as signatory on behalf of the minor. In case of holdings of a HUF. 3. Eg. Only securities admitted by NSDL can be dematerialized.: If 100 securities of company ABC & 200 securities of company PQR are registered in the name of X as first holder & Y as second holder. Only securities registered in the name of the account holder can be dematerialized. a court order should be obtained. if 100 securities of company ABC are registered in the name of X as first holder & Y as second holder & 200 securities of company PQR are registered in the name of Y as first holder & X as second holder. 6. In case of holdings of a partnership firm.

ask for additional documentation (like bank attestation/ notarization. provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer/ their R & T agent. The pattern of holding in the DRF should match the pattern of holding on the share certificate & the pattern in which account is opened. If the signature in the DRF does not match with the signature available with the issuer/ their R & T agent. 11. Dematerialization is normally completed within 15 days after the share certificates have reached the issuer/their R&T Agent. contact your DP and if he cannot resolve the problem you may contact NSDL. All the joint holders should sign the DRF.) to prove that the certificate belongs to the person who forwarded the DRF. to receive demat credit. In case there is any problem in processing the DRF. the issuer/ their R & T agent may at the time of demat confirmation. Dematerialization would be done only when the issuer / their R&T Agent is satisfied of genuineness of securities & ownership status 12. Thus it may take you a month from the date you hand over shares. etc. would be processed. 15.10. 60 . Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname. 14. 13. 16.

Investors Eye. It comprises a team of experts who constantly keep an eye on the share market and do research on the various aspects of the share market. Sharekhan Limited issues a monthly subscription by the name of Valueline which is easily available in the market. Out of 37 trading calls given by Sharekhan in the month of November 2007. Eagle Eye. High Noon. As a customer of Sharekhan Limited.RESEARCH SECTION IN SHAREKHAN LIMITED : Sharekhan Limited has its own in-house Research Organisation which is known as Valueline. 33 hit the profit target. Daring Derivatives and Post-Market Report. one receives daily 5-6 Research Reports on their emails which they can use as tips for investing in the market. Sharekhan Limited’s research on the volatile market has been found accurate most of the time. Sharekhan's trading calls in the month of November 2007 has given 89% strike rate. 61 . Apart from these. These reports are named as Pre-Market Report. These exclusive trading picks come only to Sharekhan Online Trading Customer and are based on in-depth technical analysis. Generally the research is based on the Fundamentals and Technical analysis of different companies and also taking into account various factors relating to the economy.

Buying and Selling of Dematerialization INTRODUCTION: The procedure for buying and selling dematerialized securities is similar to the procedure for buying and selling physical securities. The broker will give instruction to its DP to debit his account and credit investor’s account. • Investor will give ‘Receipt Instruction to DP for receiving credit by filling appropriate form. • In case of sale:62 . In case of purchase:• The broker will receive the securities in his account on the payout day. The difference lies in the process of delivery (in case of sale) and receipt (in case of purchase) of securities. However one can give standing instruction for credit in to ones accounts that will obviate the need of giving Receipt Instruction every time.

BGSE. Physical securities cannot be delivered in the exclusive demat segment. At present. securities cannot be delivered in physical form in the unified segment. Over a period. This list has been expanded to cover a total of 200 securities with effect from January 17. However. ISE & ASE are connected to NSDL. BSE. OTCEI. DSE. After your broker executes the trade. two segments would be available to trade in dematerialized securities : o Unified (erstwhile physical) segment . NSE. for a select list of securities prescribed by SEBI. At these stock exchanges. 2000.The investor will give delivery instruction to DP to debit his account and credit the broker’s account. CSE. This list presently covers 160 securities. o Exclusive demat segment .In this segment delivery obligation can be met by delivering dematerialized securities only. this list would cover all actively traded securities. Procedure Trading in dematerialized securities is done through your broker just like trading in physical securities. Rights 1. LSE. Dematerialized securities can be traded on those stock exchanges connected to NSDL.In this segment delivery obligation can be met by delivering dematerialized or physical securities at the option of the seller. of stock exchanges connected to NSDL. your DP will help to deliver shares to your broker (in case you sell) on the basis of valid instruction 63 . Such instruction should reach the DP’s office at least 24 hours before the pay-in as otherwise DP will accept the instruction only at the investor’s risk. MSE.

If you have given standing instruction to receive credits. no separate instruction for receiving credit will be required.given by you to your DP and receive shares from your broker (in case you buy) on basis of valid instruction given by your broker to his DP. 64 . 3. Broker gives instructions to his DP to debit his clearing account and credit your depository account. Broker arranges payment to clearing corporation/ clearing house of the stock exchange. You give instruction to your DP for receiving credit in your depository account. 6. You sell your dematerialized securities in any of the stock exchanges linked to NSDL through a broker of your choice. 5. your account with your DP is credited. He can immediately transfer these securities to your depository account. Make sure you tell your broker you want only demat shares. Buy dematerialized securities 1. 2. If the instructions match. Sell dematerialized securities 1. Broker receives credit in his clearing account with his DP on the pay-out day. You purchase securities in any of the stock exchanges connected to NSDL through a broker of your choice and make payment to your broker. provided your account is already active. 4.

so that your brokers clearing account is credited at the time arranged with him. your broker gives instruction to his DP for delivery to clearing corporation/clearing house of the relevant stock exchange. You receive payment from the broker for the sale in the same manner you would receive payment for a sale in the physical mode.2. The broker receives payment from the clearing corporation / clearing house. contact your broker and if he fails to resolve the problem you may contact the stock exchange. In case your broker does not give a delivery instruction.e. When you buy securities through the stock exchange. 3. in spite of your broker giving valid instruction to his DP. contact him or concerned stock exchange or SEBI. your brokers clearing account is credited to the extent of the securities purchased. Securities are not directly credited to your account by the clearing corporation/ clearing house of the stock exchange. On the pay-in day. on receipt of instruction from clearing corporation/ clearing house of the stock exchange. 4. 5. In case of any problem in execution of trade. 65 . one working day prior to the pay-in date or before the deadline prescribed by your DP. Trading continues to be through brokers. You give instruction to your DP for debit of your depository account and credit of your brokers clearing member account at least 24 hours i. Points To Remember 1. 2. If your depository account is not credited. contact the DP and if he fails to resolve the same you may contact NSDL. Your depository account is credited only when your broker gives a delivery instruction to his DP.

the DP is liable to compensate you for the loss incurred. you have to give a delivery instruction to your DP to transfer the securities to your brokers clearing account. When you sell securities. 66 . In case the DP defaults in executing your instruction. one working day prior to the pay-in date or before the deadline prescribed by DP. provided your instruction was in order and has been submitted to the DP at least 24 hours i.3. They are not automatically debited from your account by NSDL or by the clearing corporation/ clearing house of the stock exchange. In case the DP fails to resolve your problem. you can contact NSDL.e.

So that. its achievements and tasks. 67 . after understanding and collecting information about the organization and its competitors. a trainee will be able to work well for the organization. which helps us a lot at our working days. its products and services offered. From the study we have learned very much.Need for the Study The need of the study arises because of the reason that a trainee must understand the company. about the company as well as the strategy of the customers. products and services and also to collect information about its competitors.

68 . over a period of time.Competitors HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts. Shorter settlements thereby enhancing liquidity. HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL). HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments. Features & Benefits : As opposed to the earlier form of dealing in physical certificates with delays in transaction. without the hassle of handling physical documents that get mutilated or lost in transit. holding and trading in Demat form has the following benefits: Settlement of Securities traded on the exchanges as well as off market transactions.

No stamp duty on transfer of securities held in demat form. transmission etc. Electronic credit in public issue. Change of address. feedback & complaints . Auto Credit of Public Issue refunds to the bank account. Holding / Transaction details through Internet / email.Pledging of Securities. Signature. can be effected across companies held in demat form by a single instruction to the Depository Participant (DP). Dividend Secured & easy transaction processing 69 . In case you need any more information or have any queries . registration of power of attorney. Auto Credit of Rights / Bonus / Public Issues /Dividend credit through ECS. you may please mail us at dphelp@hdfcbank. No concept of Market Lots.

You are requested go through the guidelines of the depositories before taking any further is stock trading company of ICICI Bank. The 'IDEAS' facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis. Also HDFC Bank might ask for additional information / documentation than what has been stated above to process your application / instruction. Mutual Funds and Bonds. Disclaimer: Whatever have been stated above are in the good interest of the Investor / Demat Applicants / holders to provide a brief picture about the depository system. you are requested to approach your nearest HDFC Bank branch. HDFC Bank will not be responsible for any misunderstanding / act based on the above. Along with stock trading and trading in derivatives in BSE and NSE. For detailed guidelines.HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (https://speede. it also provides facility to invest in Trading is available in BSE and NSE. SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant. ICICI DIRECT ICICI Direct (or ICICIDirect.nsdl. 70 .

It allows investor to use online and offline stock trading. ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund. This account allows Cash Trading. Type of Account: 1. Wise Investment Account: 1. Buy Today Sell Tomorrow and Call and Trade on phone. They also provide installable application terminal based application for high volume trader. Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode. 2. Spot Trading. Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies. Redemption and switch between different website is the primary trading platform for this trading account. Systematic Investment plans. Active Trader account gives more personalized investment options to the investors. 2. Margin Trading. Margin PLUS Trading. 71 . ICICIDirect.ICICI Direct offers 3 different online trading platforms to its customers. This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds. Share Trading Account: Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE. It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI.

Active Trader also provides commodity trading.85% on delivery based trades.2% to website during market session can be frustrating. India’s leading and most popular finance and investment portal. 5paisa has emerged as one of leading players in ebroking space in India. Mumbai. 72 . Getting access to ICICIDirect.(One time nonrefundable) Brokerage: ICICIDirect.425% for squared off trades and 0. service taxes and courier charges for contract 5paisa is the trade name of India Infoline Securities Private Limited (5paisa).4% to 0. member of National Stock Exchange and The Stock Exchange. It ranges from 0.1% to 0. Disadvantages of ICICI Direct: 1. 5paisa is a wholly owned subsidiary of India Infoline Ltd.15% for margin trades. 0. brokerage varies on volume of trade and inclusive of demat transaction charges. Brokerage and fees Account opening fees : Rs 750/.

For those who prefer to trade the traditional way. our over 750 Client Relationship Managers are dedicated to serving your unique needs. This powerful technology is complemented by our knowledgeable and customer focused Relationship Managers. Its size and strong balance sheet allows providing varied products and services at very attractive prices. Derivatives. one of the leading technology companies in the world promoted by the U K government. right at your finger-tips. The company offers a slew of products such as stock and derivatives broking. The Indiabulls Professional Network offers real-time prices. Its institutional investors include Intel Capital. TDA and Reeshanar. Indiabulls is lead by a highly regarded management team that has invested crores of rupees into a world class Infrastructure that provides real-time service & 24/7 access to all information and products. India Infoline was founded by a group of professionals in 1995.The company’s brokerage is one of the lowest in the industry. 73 . Investors can benefit from its analysis and advice available at the click of the mouse. It also provides the research on commodities. detailed data and news. intelligent analytics. and electronic trading capabilities. India Bulls Indiabulls is India's leading retail financial services company with 77 locations spread across 64 cities. commodities broking and mutual funds. Indiabulls offers a full range of financial services and products ranging from Equities. ICICI. Demat services and Insurance to enhance wealth. India Infoline investor points are available across the country.

a strategic joint venture between Kotak Mahindra Bank and Goldman Sachs (holding 25% . Kotak Securities Ltd is also a depository participant with National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL) providing dual benefit services wherein the investors can use the brokerage services of the company for executing the transactions and the depository services for settling of the world’s leading investment banks and brokerage firms) is India’s leading stock broking house with a market share of 5 .000 customers. Kotakstreet. Kotak Securities Ltd. Kotak Securities Limited has newly launched “Kotak Infinity” as a distinct discretionary Portfolio Management Service which looks into the middle end of the market.Kotak Securities Limited ( the online division of Kotak Securities Limited offers Internet Broking services and also online IPO and Mutual Fund Investments.. The company has a full fledged research division involved in Macro Economic studies. 00. sectoral research and company specific equity research combined with a strong and well networked sales force which helps deliver current and up to date market information and news. 74 . It has also won the Best Equity House Award from Finance Asia .6 %. The company has 42 branches servicing around 1.April 2004. Kotak Securities Limited manages assets over 1700 crores under Portfolio Management Services (PMS) which is mainly to the high end of the market.It was ranked number One in 2003-04 as Book Running Lead Managers in public equity offerings by PRIME Database. has been the largest in IPO distribution .com): Kotak Securities Ltd.

(MOSt): One of the top-3 stock-broking houses in India.Motilal Oswal Securities Ltd. With value investing at the core of its investment philosophy. ethical and transparent business practices. Its Value PMS Scheme gave a 160% post-tax return for the year ended March 2004. MOSt’s equity research has been consistently ranked very highly in surveys conducted by leading international publications like Asiamoney and Institutional Investor. The institutional business unit has relationships with several leading foreign institutional investors (FIIs) in the US. 75 .Mega Funds . In Asia Money Brokers Poll 2003 MOSt has been rated as the Best Domestic Research House . a strong research team consistently provides high-performance ideas. In a recent media report MOSt was rated as one of the top-10 brokers in terms of business transacted for FIIs. Hong Kong and Singapore. The retail business unit provides equity investment solutions to more than 50. Depository Services. MOSt provides Advice-Based Broking. research-based value investing and implementation of cutting-edge technology have enabled it to blossom into a thousand-member team. MOSt was founded in 1987 as a small sub-broking unit.000 investors through 270 outlets spanning 150 cities and 22 states. respect for professionalism. Portfolio Management Services (PMS).while in 2000 and 2002 it has been rated as the Best Domestic Equity Research House and Second best amongst Indian Brokerage firms respectively. E-Broking Services. UK. with a dominant position in both institutional and retail broking. and IPO and Mutual Fund Investment Advisory Services. Commodities Trading. Focus on customer-first-attitude. with just two people running the show. MOSt is amongst the best-capitalized firms in the broking industry in terms of net worth.

research. Over the last five years.  March 1995 . debt and equity derivatives. offering a complete suite of products and services to individual. portfolio management and distribution of financial products.000 cr in G-Secs 76 . institutional and corporate clients.IDBI Capital Market Services Ltd. IDBI Capital Market Services Ltd. IDBI Capital is a leading Indian securities firm offering a complete suite of products and services to individual. institutional and corporate clients. a wholly owned subsidiary of Industrial Development Bank of India (IDBI).Commenced Debt Broking on NSE WDM segment  December 1996 . Mumbai  November 1999 .Acquired membership of BSE.Commenced Equity Broking on NSE CM segment  July 1995 .Commenced operations as a Portfolio Manager  February 1999 . depository services. equities brokerage.Built agent Distribution Network across the country  October 1996 . we have emerged as a leading player in each of these businesses.Acquired Derivatives memberships of BSE and NSE  March 2002 . private placements. (IDBI Capital).Achieved an outright secondary market turnover exceeding Rs100.Started to act as Arranger to Privately Placed Bond issues  April 1998 .Started operations as a Depository Participant  1996 . is a leading Indian securities firm.Started operations as a Primary Dealer  June 2000 . Our services include fixed income trading.

The company is very soon going to start Commodity Trading through its subsidiary. USA. is a joint venture between the Refco Group Holding Ltd. USEc Commodities Ltd. Standard Chartered UTI Securities (P) Ltd. which provides facility of commodity trading on NCDEX and MCX. UTI SECURITIES LTD. Client service is what sets Refco apart from its competitors. equities.Commenced trading in Interest Rate Swaps Refco . Refco understands the unique business requirements of each of its clients and tailors its products and services to meet those requirements.Sify Securities India Pvt. UTI Securities has been working as an independent professional entity for providing financial intermediary and advisory services to its corporate and retail clientele. The Company has presence in major cities with 20 branches and 50 franchisees to service a wide range of clients.. that is engaged in primary dealership and Government securities. The company has also invested in the joint-venture company with Standard Chartered Bank viz. Refco also provides clients with prime brokerage services. OTC derivatives and asset management. Ltd. and Satyam Infoway Limited (NASDAQ: SIFY) to offer online and offline equity and derivatives trading for retail customers as well as execution and clearing services for financial institutions. 77 .: (UTISEL) UTI Securities Ltd was incorporated on June 24. fixed income. 1994 by Unit Trust of India as a 100% subsidiary and on the repealing of the UTI Act. foreign exchange. headquartered in Mumbai. Its proprietary systems and global infrastructure provide the flexibility to meet all client requirements. Refco is a leader in providing clients with the latest technological advances in products and services. the capital is now held by the Administrator of the Specified Undertaking of Unit Trust of India (ASUUTI). Ltd Refco-Sify Securities India Pvt. October 2002..

operations and research of various industrial segments. karvy utilized its experience and superlative expertise to go from strength to strength. diversify and in the process. Since then. comprising the who is who of Corporate India. Karvy Consultants Limited. Karvy has a professional management team and ranks among the best in technology. History of Karvy :. It began with the vision and enterprise of a small group of practicing Chartered Accountants who founded the flagship company. and ranked among the top five in the country in all its business segments. Depository Participant Services. it currently holds a reasonable share of the market. The company urrently handles sizeable volumes traded on NSE and in the realm of online trading and investments. services over 16 million individual investors in various capacities. a 100% subsidiary of Religare nterprises Limited is a leading equity and securities firm in India. International Advisory Fund Management Services. the company offers an online investment portal armed with a host of revolutionary 78 .KARVY Karvy is a premier integrated financial services provider. to better their services.The birth of Karvy was on a modest scale in 1981. evolved as one of India’s premier integrated financial service enterprise. Religare Securities Limited (RSL) Religare Securities Limited (RSL). To broaden the gamut of services offered to its investors. to innovate. and provides investor services to over 300 corporate. The major activities and offerings of the company today are Equity Broking. They started with consulting and financial accounting automation and carved inroads into the field of registry and share accounting by 1985. Portfolio Management Services. Institutional Broking and Research Services.

• • 79 . and is a SEBI approved Portfolio Manager. Religare has a very credible Research and Analysis division.features. Religare has been constantly innovating in terms of product and services and to offer such incisive services to specific user segments it has also started the NRI. which not only caters to the need of our Institutional clientele. These groups take all the portfolio investment decisions depending upon a client’s risk / return parameter. FII. but also gives their valuable inputs to investment dealers. Bombay Stock Exchange of India. HNI and Corporate Servicing groups. • RSL is a member of the National Stock Exchange of India. Depository Participant with National Securities Depository Limited and Central Depository Services (I) Limited.




5% (DELIVERY) .MINIMU M MARGIN EXPOSURE MINIMU M MARGIN 4 TO 6.7 TIMES 4 TIMES 4 TO 6 TIMES 4 times 4 to 6 times(online) 10 times(Offline) 4 TIMES ONWARDS Nil 5000/- 5000/-.00. according to product .5% (DELIVERY) (excluding taxes) .25% (DELIV-ERY) NIL .1.85% (DELIVERY .1% (INTRADAY) .59% (DELIVERY) Nil Rs 1000/Commitment as brokerage .4% to .15% (INTRADAY) .5% (DELIVER Y) 83 .00.06% (INTRADAY) .00 0/-or 5.15% (INTRADAY) .05% (INTRA-DAY) .1% (INTRADA Y) .1%to.000/(according to account) 5000/- 5000/- 500 BLOCKED BY THE SYSTEM Volume requirement BROKERAGE Nil Nil Yes.

Angel broking. Unicon. To expand the market penetration of Sharekhan ltd.  To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms e. The secondary objective is:  To make clients and let them know about the different services offered by the SHAREKHAN. 84 .g.OBJECTIVE The primary objective is:  Checking the awareness level of online share trading. Religare. Alan.  Evaluation of preferred investments in various mode and industry. India bulls.   To provide pricing strategy of competitors to fight cut throat competition.  To understand the problem faced by customers and finding way to solve the queries.  Study of influencing factors affecting the purchase decision.  Analyzing the preferred broking house.kit. India infoline.  Checking the satisfaction level of the customers towards preferred broking house.

85 .one can also define research methodology as a scientific and systematic search for required information on a specific topic. Methodology of the project starts with –  In the first phase we are trained and they teach us different things about market. in this they ask about the real life problem faced by the customers.  Get the knowledge of technical as well as fundamental methods.  Then after that we have to provide details of product and convince them.  After that they conduct a mock viva.  Maintaining dairy of clients and contacting them at regular basis.RESEARCH METHODOLOGY INTRODUCTION Research Methodology refers to search of knowledge . The word research methodology comes from the word “advance learner ‘s dictionary meaning of research as a careful investigation or inquiry especially through research for new facts in my branch of knowledge for example some author have define research methodology as systematized effort to gain new knowledge.  They provide leads and after that we make calls.  Then we have to visit them and get the formed filled from them.  Observe the patterns of the scripts.

"how" and "when" something occurs.Exploratory Research: Exploratory research is a type of research conducted because a problem has not been clearly defined. or qualitative approaches such as informal discussions with consumers. employees. Given its fundamental nature. Analysis in exploratory research is essentially abstraction and generalization." Exploratory research is not typically generalizable to the population at large. Research is exploratory when you use no earlier model as a basis of your study. management or competitors. Exploratory research often relies on secondary research such as reviewing available literature and/or data. You then have to begin with a rather vague impression of what you should study. case studies or pilot studies. Although the results of qualitative research can give some indication as to the "why". measurements etc. The results of exploratory research are not usually useful for decisionmaking by themselves. it cannot tell us "how often" or "how many. Exploratory research means that hardly anything is known about the matter at the outset of the project. and it is also impossible to make a detailed work plan in advance. or all available models come from wrong contexts. Normally you would like to take an earlier theory as a support. The most usual reason for using this approach is that you have no other choice. into concepts. data collection method and selection of subjects. and more formal approaches through in-depth interviews. projective methods. Exploratory research helps determine the best research design. but they can provide significant insight into a given situation. generalization means arranging the material so that it disengages 86 . exploratory research often concludes that a perceived problem does not actually exist. Abstraction means that you translate the empirical observations. focus groups. but there perhaps is none.

occurrences etc.In any case the analysis starts from separate cases and aspires to create one or a few general models. 87 . It will seldom be possible to divide exploratory study into such clear phases as is common in the case that the object has been studied earlier. for example.from single persons. "Solving the enigma" does not always mean answering exactly those questions that were asked at the outset of the project. development or evolution. you can distinguish two phases but these two overlap: · simplification of observations · interpretation of results (or "solving the enigma") In the simplification phase. cf. Some tools for this work are comparison and classification. The purpose of descriptive exploratory research is to extract a structure from the source material which in the best case can be formed as a rule that governs all the observations and is not known earlier (per the definition of exploratory study). -. This model can be. when the researcher has become an expert on the subject. Tools for Analysis. and only the points relevant from this angle are noted. Usually you first have to formulate a tentative pattern for the assumed structure in the observations and then you can ask the computer to estimate how well the data corresponds to the model. It is often said that "data teach the researcher". The goal is to find the general rule or model that is valid in all or most of the observations. According to Alasuutari (1993 p. in qualitative analysis of empirical findings. Simplification continues by finding the relationships between separate bservations or cases. Sometimes the most interesting questions are found at the end of the research. causality. and focuses on those structures (invariances) that are common to all or most of the cases. or a conscious action to attain an outcome which is typical in normative research. Details differing from one individual to another at random are omitted or pushed aside so that the general lines of the data can be discerned more easily. Finding the unknown structure may need some creative innovation. the material is inspected from the theoretical point of view of the study project.22). because even the most sophisticated computerized analysis methods cannot automatically uncover which type of structure is concealed in data.

In the project work Primary data secondary data (both) sources of data has been used .

1. Primary data collection:
In dealing with real life problem it is often found that data at hand are inadequate, and hence, it becomes necessary to collect data that is appropriate. There are several ways of collecting the appropriate data which differ considerably in context of money costs, time and other resources at the disposal of the researcher. Primary data can be collected either through experiment or through survey. The data collection for this study was done in the following manner:

Through personal interviews:A rigid procedure was followed and we were seeking answers to many preconceived questions through personal interviews.

Through questionnaire:Information to find out the investment potential and goal was found out through questionnaires.

Through Tele-Calling:Information was also taken through telephone calls.

2. Secondary sources of data:
In the secondary sources of data is used. (Internet , magazine ,books, journals)


In research, secondary data is data collected and possibly processed by people other than the researcher in question. Common sources of secondary data for social science include censuses, large surveys, and organizational records. In sociology primary data is data you have collected yourself and secondary data is data you have gathered from primary sources to create new research. In terms of historical research, these two terms have different meanings. A primary source is a book or set of archival records. A secondary source is a summary of a book or set of records.

Secondary data analysis:
There are two different types of sources that need to be established in order to conduct a good analysis. The first type is a primary source which is the initial material that is collected during the research process. Primary data is the data that the researcher is collecting themselves using methods such as surveys,direct observations, interviews, as well as logs(objective data sources). Primary data is a reliable way to collect data because the researcher will know where it came from and how it was collected and analyzed since they did it themselves. Secondary sources on the other hand are sources that are based upon the data that was collected from the primary source. Secondary sources take the role of analyzing, explaining, and combining the information from the primary source with additional information. Secondary data analysis is commonly known as second-hand analysis. It is simply the analysis of preexisting data in a different way or to answer a different question than originally intended. Secondary data analysis utilizes the data that was collected by someone else in order to further a study that you are interested in completing. Common sources of secondary data are social science surveys and data from government agencies, including the Bureau of the Census, the Bureau of Labor Statistics and various other agencies. The data collected is most often collected via survey research methods. Data from experimental studies may also be used.

Sources of secondary data:
Sources of secondary data may be classified into qualitative and quantitative. Examples of qualitative sources are biographies, memoirs, newspapers, etc. Quantitave sources include published statistics (e.g., census, survey), data archives, market research, etc.[1] Today, with the aid of our internet capabilities, thousands of large scale datasets are at the click of a mouse for secondary data analyst.

Globally, there are many sources available. These sources can arrive from the data arranged by governmental and private organizations, to data collected by any social researcher. Secondary data analysis is a growing research tool in our modern day society. Social scientists have the opportunity to explore massive amounts of secondary data. Collecting, reviewing, and analyzing secondary data

The Design and Purpose of Research
Secondary data analysis consists of collecting data that was compiled through research by another person and using that data to get a better understanding of a concept. A good way to begin your research using secondary data that you are collecting to further support your concept is to clearly define the goals of your research and the design that you anticipate using. An important thing to remember when defining your plan is to ensure that you have established what kind of data you plan on using for your research and the exact goal. Establishing what type of research design is an important component. In terms of using secondary data for research it helps to create an outline of what the final product will look like consisting of all the types of data to be used along with a list of sources that were used to compile the research. In order to use secondary data three steps must be completed: 1. locate the data 2. evaluate the data 3. verify the data Locating the data can be easily done with the advancements of searching sources online. However, people need to be aware of the details when searching online since pages can be out of date or poorly put together. Therefore, use caution and pay attention to whether it is a reliable data source online and check when the last update was. To evaluate the data a researcher must carefully examine the secondary data they are considering to ensure that it meets

this advantage is not without difficulty as the individual must be able to judge the quality of the data or information that has been gathered.e. There is also the possibility of reanalyzing data that was collected in experimental studies or data collected with qualitative measures that can be applied in secondary data analysis. the Census). and coverage of the report or document. along with the operational definitions of measures that were used. information gathered by government agencies (i. how it was coded and edited.their needs and purpose of study. most individuals who do not have much experience in research training or technical expertise can be trained accordingly. verify that the source well-referenced. how it was collected. The most important component is to ensure that the information and data being collected needs to relate to the subject of study. and finally find out the: date of the publication. Determining the Types of Data and Information Needed to Conduct Analysis Data and information collection for secondary data analysis will depend entirely upon the subject that is central to the focal point of the study. and social science surveys. Some important types of data and information that should be collected and summarized include demographic information. It is also important to look at when the data was collected. the intended audience. However. These key tips will assist you in assessing the quality of the data: Determine the original purpose of the data collection. The person must look at the population and what the sample strategy and type were. Finally. Determine the Quality of Sources of Data In secondary data analysis. consider if the document is a primary or secondary source. attempt to discover the credentials of the source(s) or author(s) of the information. RESEARCH DESIGN 91 . The purpose of conducting secondary data analysis is to further develop an improved understanding of the subject matter at hand. the data must be verified to ensure good quality material to be used in new research.

both in form and in substance. It is an attempt to bridge the gap between the academic institution and the corporate world. During OJT we are required to undertake assignment\jobs along with the day-today function of the company. During OJT. and pressure etc. income and educational background was used for the classification purpose .The data which was collected from a sample of population was assumed to be representing entire population was interested . deadlines. and helps us to acquire social skills by being in constant interaction with the professionals of other organizations. In the process. which would be a simulation of real work environment. It help in marketing more accurate generalization From the data available . both at the assistance and execution level. This will help to gain a deeper understanding of the work. requires you to undergo the rigor of professional environment. STRATEGY – · Tele-calling · Personal appointments · Making arrangements for the requirements · Open Demat Account · Again visit for trading 92 . it provides an opportunity for us to satisfy our inquisitiveness about corporate. On The Job Training On the job training is an important component of our training.For the proper analysis of data simple quantitative technique such as percentage were used. of an origination. provides exposure to technical skills. culture.Demographic factor like age.

DATA ANALYSIS AND INTERPRETATION Q1. In which of these Financial Instruments do you invest into? Financial Instrument Mutual Fund Bond Online trading Derivative Percentage of respondent 75% 16% 7% 2% Result of Investment Preference of Interpretation: 93 .

This shows that although the mutual funds market is on the rise yet. investment in the Stock Market can definitely be increased. Are you aware of online Share trading? Aware of online share trading Yes No Percentage of respondent 72% 28% Result of awareness of online trading Interpretation: With the increase in cyber education. the most favored investment continues to be in the Share Market. Q2. So. This awareness is expected to increase further with the increase in Internet education. the awareness towards online share trading has increased by leaps and bounds. with a more transparent system. 94 .

? Awareness of Sharekhan ltd.Q3. Yes No Percentage of respondent 70% 30% Interpretation: This pie-chart shows that This brand image should be further leveraged by the company to increase its market share over its competitors. Heard about Sharekhan ltd. 95 .

Q4.? Awareness of Sharekhan ltd. that. the company should concentrate more towards 96 . Services Yes No Percentage of respondent 36% 64% Awareness of Sharekhan ltd. it is to be noted that the customers are not aware of the facilities provided by the company meaning thereby. Do you know about the facilities provided by Sharekhan ltd.Facilities 36% yes 64% No Interpretation: Although there is sufficiently high brand equity among the target audience yet.

HDFC ICICI Percentage of respondent 22 11 17 INTERPRTETATION: 97 . Q.5 Which company provide a less BROKARAGE rate ? Company Name Sharekhan ltd.promotional tools and increase its focus on product awareness rather than brand awareness.

34% have respondent of ICICI.. 6 Which company provide you a large number of product and services? Company Name Sharekhan ltd.44% have respondent of Sharekhan ltd. HDFC ICICI Percentage of respondent 22 10 18 98 . 22% have respondent of HDFC. Q.

8% Interpretation: This pie chart accentuates the fact that Strategic marketing..92% No. has gone beyond only meeting Sales targets and generating profit volumes. 36% have respondent of ICICI. today. Q. 7 How many of you satisfy with the level of current broker? S t fa io le e a o gCu t m rsw h a is ct n v l m n s o e it cu n b k r rre t ro e Yes . 20% have respondent of HDFC.INTERPRETATION:44% have respondent of Sharekhan ltd. It shows that all the competitors are striving hard not only to woo the customers but also to make them Brand loyal by generating customer satisfaction. 99 .

This is because of the non – transparent structure of the Indian share market and the skepticism of the target audience that is generated by the volatility of the stock market. we see that there is still a dearth of active traders and investors. 100 . It requires efficient bureaucratic intervention on the part of the Government.27% Monthly -53% Yearly -11% Interpretation: In spite of the huge returns that the share market promises.9% Weekly . 8 How many of do training: A) Daily B) Monthly C) Weekly D) Yearly Frequency of Trading Daily .Q.

Q. 9According to your perspective which investment gives you maximum return? (1) Share market (2) Mutual funds (3) Purchasing insurance policy share market mutual funds purchasing insurance policies Interpretation As of today people believe in secured investment with no risk & high return. 101 . So insurance policy are the best option for them as they give good return after a period of time .Share market has also come up in a big way though the risk factor is a bit too high despite good return.

Represent a pie chart 102 .

and 64% consumers are not know about the facilities provided by Sharekhan ltd. and 30% consumers are not know about Sharekhan ltd. Provide a large no. 4. 34% have respondent of ICICI. 3. 1. : 36% consumers are aware about the facilities provided by Sharekhan ltd. Awareness on Online Share Trading: 72% consumers are aware of online share trading and 28% consumers are not aware of online share trading.. 7% in online trading and 2% in Derivatives. Awareness about facilities provided by Sharekhan ltd. 6. Awareness of Sharekhan ltd. response and mindset towards the product and services the company offers.: 70% consumers are know about Sharekhan ltd. Provide a less BROKARAGE rate: 44% have respondent of Sharekhan ltd. 5. 22% have respondent of HDFC. Preference of Investment: Consumers want to invest 75% in Mutual funds. 2. 16% in Bonds.OBSERVATION To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior. of Products and services: 103 .

FINDINGS  According to the survey most of the customers of “Sharekhan Ltd” says that it is pocket friendly. 20% have respondent of HDFC.  Coming to faith 70% say Sharekhan Ltd is better than others stock brokers due to customers satisfaction. 36% have respondent of ICICI.44% have respondent of Sharekhan ltd.  Commodity market is less preferred by the investors.  Businessmen are more interested in the stock market than the others.  Main purposes of investments are returns & liquidity.  Investors take risk as well as returns into their mind while making the investment.  People are not aware of hedging in stock market. 104 .  People want to invest their money in the security market but they haven’t the proper knowledge..  People pay more emphasis on brokerage than service provided by brokerage houses.

• Lack of Techno Savvy people and poor internet penetration: techno Since most of the people are quite experienced and also they are not savvy. they are quite comfortable to trade via physical form of paper. • Some people are comfortable with traditional system: As people are doing trading from there respective brokers. • Inaccurate Leads: Sometimes leads are provided which had error in it. Also Internet penetration is poor in India. as they are quite annoyed with the phone call.LIMITATION • Lack of awareness of capital market: Since the area is not known before it takes lot of time in convincing people to start investing in shares primarily in IPO’s. which varies from only 5digit phone number to wrong phone number 105 . • Some respondents are unwilling to talk: Some respondents either do not have time or willing does not respond.

• The time constraint was one of the major problems. • Extreme variability in MARKET. • Geographical locations.• Misleading concepts: Some people think that as all the shares are in electronic form and they don’t have any physical proof. 106 . Sometimes this leads to a great misconception of the entire process. • The study is limited to the different schemes available under the Demat account selected. • The lack of information sources for the analysis part.

Allahabad Bank. 5. MORE BRANCHES – Need to open more branches to be a topper in market Because it has a low distribution network. 107 . 3. NEW BANKS IN THE KITTY – Need to tie up with major banks like SBI. LESS TIME – They should try to make some arrangements to reduce account opening time by verifying documents at branch it selves.SUGGESTIONS 1. 2. LINK-BANK A/Cs – Linked as many accounts as client wants to its online account. 4. Bank of Baroda etc.CUSTOMER SATISFACTION – The company should focus on the customer satisfaction not on just taking money from their pocket.CONTROLLED BRANCHES – The company would have to make some arrangements to control the branches and make standardized procedures for all of them for their better control and performance appraisal. 7.

 There should be a limited number of clients under the relationship manger.  Seminars should be held for providing information to prospective and present customers. 108 .  Improvement in the opening of De-mat & contract notice procedure is required.  People at young age should be encouraged to invest in stock market.  Some promotional activities are required for the awareness of the customer. So that he can handle new as well as old customer properly.  Provide the facility of free demonstrations for all. Commitment should be equalized for every person.

CONCLUSION On the basis of the study it is found that Sharekhan Ltd is better services provider than the other stockbrokers because of their timely research and personalized advice on what stocks to buy and sell. Sharekhan Ltd. so that they feel more comfortable while investing in the stock market. Study also concludes that people are not much aware of commodity market and while it’s going to be biggest market in India. It also provides the information through the internet and mobile alerts that what IPO’s are coming in the market and it also provides its research on the future prospect of the IPO. 109 . The company should also organize seminars and similar activities to enhance the knowledge of prospective and existing customers. provide the facility of Trade tiger as well as relationship manager facility for encouragement and protect the interest of the investors.

com 10. www. 5. www.5paisa. www.bseindia.sharekhan.Google. www.hdfcsecurities.BIBLIOGRAPHY Websites: www.nseindia. www. WWW. 3. ECONOMIC TIMES 6. NEWSPAPERS: 1. 7. TIMES OF INDIA 110 8.COM 1.


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