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Table of Contents

Table of Contents

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Published by Paramvinder Singh

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Published by: Paramvinder Singh on Dec 15, 2010
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12/15/2010

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Table of Contents

Page No.

List of Illustrations List of Tables Executive Summary

3 4 5

Chapter 1 ± Introduction
1.1 Theory and concept 1.2 Literature Review

8 8 9 14
14 14 15 15 15

Chapter 2 -Research methodology
2.1 Objectives

2.2 Limitations 2.3 Sources of Data Collection 2.4 Sampling Procedure 2.5 Primary Data Collection

Chapter 3 - Industry Overview
3.1 History of watch market

16
16 16 18 19 19

3.2 Indian watch industry 3.3 Present situation of Indian watch market 3.4 Major brands in Indian watch market 3.5 Segmentation of Indian watch market

Chapter 4 - Company Profile
4.1 Overview

20
20

2 The ad making ± Aamir Khan 6.2 Men¶s segment 23 24 32 33 5.4.3 Women¶s segment 5.3 Precision Engineering 4.3 New collections and designs 39 Chapter 7 ± Consumer Awareness Survey 40 7.4 Awards 21 22 22 Chapter 5 .2 Findings of the survey 40 55 Chapter 8 ± Conclusion Appendix References 57 58 60 .1 New logo and tagline ± ³Be More´ 34 34 36 36 6.2 Products 4.1 Data Interpretation 7.4 Children¶s segment Chapter 6 .Titan watches: Brand positioning strategies 23 5.1 Overall strategies 5.Titan watches: Brand Repositioning strategies 6.

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